Podcast appearances and mentions of leanne pressly

When it comes to the agency world, there are many niches to cater to - but who would have thought fabric and yarn could net close to a seven-figure business? Leanne Pressly, that's who. The agency founder and CEO of Stitchcraft has, according to her own words, spent a small mortgage on sewing equipment, so offering marketing services to fabric, yarn, and craft companies was a no-brainer. Since 2009, this Colorado-based, full-service marketing agency has been serving crafting companies all over the US. While the team is nimble, comprising six employees and a few contractors, Stitchcraft serves over 40 retainer clients in the craft industry, and is growing. Leanne joins the show to share how her agency, which impressively owns 2% of its market share, came to be, and how she gets things done. Leanne is a prolific speaker and has leveraged this skill to build domain authority in her space, a strategy that has netted her awareness and new business alike. What's more, Leanne has built a bespoke consulting program to attract clients that aren't ready to buy retainer services just yet. Impressively, that program ultimately converts 100% of its participants into clients. She joins the show to share her learnings in thought leadership, and how to lean into original research to produce compelling outbound messaging that converts. Here's what Corey and Leanne talk about in this episode: Transitioning a side hustle into a full-time business. How Leanne initially grew her agency through her network and through trade shows. How sales and prospecting evolved from the early years to today. How investing in thought leadership drives speaking opportunities, and ultimately, sales. Tips and tricks to creating original thought leadership. Here are some actionable key takeaways for agency founders: Name your ICP and persona to really understand who you are serving. Sometimes, offering a trial for free can help bring in new clients. As a founder, be ready to do a lot of the prospecting yourself starting out. Establishing yourself as a thought leader opens doors to more industry visibility. Original research is the best way to build domain authority. The resources mentioned in this episode are: - Connect with Leanne on LinkedIn Here - Learn About Stitchcraft Marketing Here - Listen to Leanne's Podcast, Business of Craft, Here Join us as we dissect what it takes to thrive in a business niche.

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Many of our creative businesses start as passion projects because we truly love what we are doing.  However, we all know by now that running a business takes more than passion. Today I'm talking with Leanne Pressly, founder and CEO of Stitchcraft Marketing, about all things social media: an aspect of our businesses that creatives often overlook. Stitchcraft Marketing is a digital marketing agency that specializes in helping fiber and fabric companies with social media strategy and execution. Throughout the episode, you'll hear so many nuggets of wisdom from Leanne about social media strategy.     Here are some of the social media pointers we dig into: 1.Keep it simple.  Instead of managing 4 social media poorly, cut it back and focus on the one you are most familiar and comfortable with. 2.Be sure that you keep alert to changes happening on the platform you use because the social media landscape changes fast and often. 3.Post consistently and stay engaged with your audience. 4.Lean into your competitive advantage: YOU are your brand and you have that advantage over the big box stores. 5.Use ChatGPT for ideation, not as a replacement for blog posts/content.   Some tips for being efficient when managing your social media strategy: 1.Enlist the help of apps like Trello and Canva. 2.Use a content calendar to reference what you want to focus on. 3.Batch your content. 4.Schedule your content in advance.   We also touched on what's hot right now in the social media universe (May 2023): (1) Short Form video and (2) Facebook moving away from Business Pages and Groups and into profiles that were converted from Individual pages into Professional Mode and (3) the rise of TikTok (4) live selling (CommentSold).   About Leanne: Leanne Pressly is an accomplished entrepreneur and businesswoman with extensive experience in the craft and hobby industry. She is the CEO and Founder of Stitchcraft Marketing, a digital marketing agency that specializes in helping fiber and fabric companies with social media strategy and execution. Under Leanne's leadership, Stitchcraft Marketing has grown into a leading digital marketing agency in the craft industry, working with clients ranging from independent craft shops to major craft brands such as Olfa, Bernina, Knitter's Pride and h+h Americas. Leanne is a frequent speaker at industry conferences and events where she shares her expertise in digital marketing and entrepreneurship. She also hosts the podcast, Business of Craft showcasing topics to help craft retailers thrive. In her free time, Leanne enjoys hiking, skiing, and spending time with her family in the Colorado outdoors. She is also an avid maker particularly in the areas of knitting, quilting and collage art.   Find Leanne at www.stitchcraftmarketing.com Related podcasts we think you'll like:  Episode 123: How To Find a VA for your Brick and Mortar Business with Guest Expert Emily Reagan Episode 134: Easier Content & Copywriting with Guest Expert Lacy Boggs About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendy's FREE Resources for shop owners    Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Maker, quilter, knitter, spinner, and painter, Leanne Pressly is the founder and CEO of Stitchcraft Marketing, which she launched in 2009. Leanne also hosts the podcast, Business of Craft. She is a certified consultant with a Colorado Small Business Development Center, where she consults with new entrepreneurs in a variety of businesses.

Leanne Pressly owns a marketing firm, real estate, and is also a self-directed investor. In this episode we talk about why it's so important to find a niche audience and be GREAT at serving that audience. Contact Leanne at https://stitchcraftmarketing.com For more episodes go to: https://paybacktime.pro/podcast/ For wealth coaching services go to: https://paybacktime.pro/coaching/ If you want to increase your annual returns in the stock market go to: https://tykr.pro

In this quick solocast, Leanne Pressly shares her thoughts and experience on logo design for your brand and why it might be time for an update. 

Today Leanne Pressly presents a solocast with content from the new online course, Magic Wand for Social Media. She covers different mistakes you might make with your social media and how to plan your social media program in 30 minutes per day. 

Good Morning Onward Nation…I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. Welcome to Episode 729, which will be solocast — with a twist. If you have been listening to the show for a while now, you know that from time-to-time I change up my solocast recipe and I share an episode where I was a guest of another business owner on his or her podcast. And I do this from time-to-time because my goal is always to be helpful to you — provide some key insights, some strategies, some new perspectives, some helpful advice or recommendations. And as much as I love going deep into a particular topic during one of our traditional solocasts…sometimes the questions asked by another host are awesome and the overall conversation would also be helpful to you, Onward Nation. And that is what I am going to share with you this morning. My good friend, Leanne Pressly, a two time guest here at Onward Nation, invited me back from an encore interview for her show called, The Business of Craft. I was eager to share this with you because Leanne asked me some detailed questions about how to drive revenue and make money from podcasting. You may find the strategies along with the step-by-step recipes I shared with Leanne to be helpful. Leanne and I also go down the path of mistakes business owners need to avoid if they decide to launch a podcast as part of their cornerstone content strategy. We even cover specific equipment and the minimal amount of tech a business owner needs to master in order to have successful podcast out in front of their business. Because being successful with your own show, Onward Nation, is less about the microphone and much more about your content strategy, who you are looking to serve, how you serve them, how you will be helpful to your audience, and then ultimately, how your podcast will drive biz dev for your company. Which is why Leanne and I worked our way through the top three monetization strategies that my Predictive ROI team help clients get into place — and how you can do the same for your business. And last but not least…Leanne and I confront some of the biggest obstacles to success with FEAR being the most paralyzing. Onward Nation, FEAR is nothing more than the imposter syndrome trying to rear its ugly head — so don’t let it. Leanne and I give you some tips on how to break past this obstacle. Okay…one last thing before we dive into the discussion with Leanne…our first YouTube video will air on Thursday, May 3rd — it is in our airing schedule — we have been collecting the final footage over the last couple of weeks while we have been in Austin, Seattle, and San Diego working on-site with some of our Predictive clients as well as a couple of speaking engagements. I am very excited to share Episode 1 of our YouTube series with you on Thursday, May 3rd — stay tuned. Okay…now let’s dive into the conversation with Leanne Pressly and me on her show, the Business of Craft.

In Episode 29, a solocast with Leanne Pressly, we'll talk about print advertising. Our topics include ROI, placement, pricing, the size of your ad and how to evaluate an opportunity. 

Principal owner, multi-hat wearing. fearless entrepreneur and CEO of Stitchcraft Marketing, Leanne Pressly has 20+ years of experience in sales and marketing. Prior to starting Stitchcraft Marketing, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and has a strong passion for the creative industry.

  In today's episode,  Leanne Pressly answers listener questions on the topics of digital marketing, expanding into a wholesale market, attracting customers and more.   

Leanne Pressly, the owner of Stitchcraft Marketing, discusses the Know, Like, Trust funnel. She also touches on the customer avatar. Listen in to learn how an understanding of these can help you craft a better business. 

In this episode Kara is joined by Leanne Pressly, the CEO of Stitchcraft Marketing. Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and loves to spin yarn, make her own clothes and quilt. She lives in Colorado with her husband, teenage daughter and a menagerie of pets. “The rapid pace of change means you're NEVER going to be in front of your social channels all the time. Half the battle is just having a solid social media plan and following through on the work. Let the rest go.”   -Leanne Pressly [Tweet "Soaking up TONS of #marketing advice from Leanne of @Stitchcraftmktg on #PowerPurlsPodcast!"] Episode highlights:   Leanne began her career in the fiber crafts when she met Deb Robson while pulling weeds on a farm in Colorado!  Listen to the episode to hear about Leanne's whimsical first knitting project. Leanne worked at Interweave while she finished her graduate school program in Colorado. Leanne's "light bulb moment" came when she realized that there was a need for fiber arts businesses to hire someone to mange their newsletters and social media.  Stitchcraft's clients own businesses in all areas of the hand crafting world, from fabric to yarn to paper crafts and more. Stitchcraft manages many different areas of a client's business, depending on that client's needs. Stitchcraft's sweet spot is social planning, strategy, and execution but they also offer content planning and marketing, pattern support, and more. Leanne advocates that even a B2B (business to business) company needs to have a social media plan and an active presence on social media channels. Leanne says that the growth in the industry has been mostly positive: "Competition's good for everybody - it raises all ships," she says. Leanne started a podcast so that she could share the common advice she gives several clients with a wider audience. Leanne loves to invite guests to the show who can share their expertise with her listeners. In her daily life, Leanne still knits and spins regularly. She loves a simple project to help her unwind at the end of a long working day. Marketing is in Leanne's blood: her mother was a marketer and her father was an entrepreneur.  Life and knitting have taught Leanne that she thrives best when she's focusing on the big picture. On Leanne's team, everyone has "a seat on the bus." So she builds that team according to the individual strengths that people bring to the bus. Leanne's big piece of advice for our viewers: "Don't be afraid to embrace what you're really good at, and really focus your career on that." What contributes to Leanne's day to day success? Zapier!    Mentioned in this episode: Deborah Robson's book: The Fleece and Fiber Sourcebook Stitchcraft Marketing - Leanne's company Spin Off Magazine Interweave Leanne's podcast, Business of Craft Episode 2: Leanne's interview with Staci Perry of VeryPinkKnits Smart Passive Income - Pat Flynn's podcast Tim Ferriss's podcast Zapier   Learn more about Leanne and Stitchcraft Marketing: Website: stitchcraftmarketing.com Business of Craft Podcast: stitchcraftmarketing.com/podcast Facebook: facebook.com/stitchcraftmarketing Instagram: instagram.com/stitchcraftmarketing/ LinkedIn: linkedin.com/company-beta/10152753/ Pinterest: pinterest.com/stitchcraftm/ Twitter: twitter.com/stitchcraftmktg   MOVE THE NEEDLE ON YOUR KNIT BIZ! Click here to sign up for a free 30-minute creative business strategy session with Kara!  

On this episode, we will talk with Leanne Pressly, owner of Stitchcraft Marketing, about how to freshen up your website with 7 steps in 7 days. Leanne will share with us some steps she believes are key to having a successful and presentable website. 

On this episode, Leanne Pressly chats with Drew McLellan about myths, working with millennials, and how to put your business visions into action. The conversation also touches on three Disney controversies most likely to start a fight.  

Leanne started her marketing agency called Stitchcraft Marketing over 5 years ago — and she did that to meet the every changing needs of the yarn and craft industries. Leanne and her team work with manufacturers within the fiber arts industry across the country to increase website traffic, build their brand and platform, and ultimately…to increase sales. What do you do in the first 60 minutes of your day? Leanne begins her day by doing a workout and working on her physical therapy due to a recent hip surgery -- you only have one body. ONWARD! Favorite quote or lesson? "Real life isn't always going to be perfect or go our way, but recurring acknowledgement of what is working in our lives can help us not only to survive but to surmount our difficulties." -- Sarah Ban Breathnach How do you define success? Success is more than dollar signs -- it's the connections you have with other people. What strategy do you use to combat fear? Leanne in learning everything you can about fear -- and Leanne tells the reasons why here. What makes as "A player" an "A player"? An "A player" is someone who can see what is coming next, they're resilient, has initiative, and is passionate.   Final Round – “Breaking Down the Recipe for Success” How can we become better mentors? Find the teachable moment Use the "sandwich" technique How can we build an audience? Try to build on the one thing you know very well Be in all the places where your niche knowledge is valued How can business owners reach that elusive next level? Carve out the time for you to grow as a business owner Surround yourself with those who know more than you in the areas you feel deficient How best to connect with Leanne: Website: stitchcraftmarketing.com Email: leanne@stitchcraftmarketing.com

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation...I’m Stephen Woessner. Before we jump into today’s topic...I just want to say thank you for all the feedback...the emails...the text messages...the Facebook posts...the tweets...and the comments on LinkedIn. I am so grateful for you being here and being part of the every growing community that is Onward Nation. Please continue to let me know what you think of Onward Nation...good or bad...I always want your feedback. My direct email address is stephen@onwardnation.com -- and yes -- that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. Now, during today’s solocast, I want to focus your attention on one four letter word that we all hear quite often -- or at least the manifestation of the word -- when we are in conversations with other business owners, friends, family, or even in the self-talk we have with ourselves...and that four letter word is FEAR! To feel fear is of course natural. Everyone feels it whether in business or in life -- it is a human emotion that is as much a part of us as breathing. But the key is to be able to recognize that fear is all in your mind -- it doesn’t actually exist -- therefore it has no real power over you unless you let it. But oftentimes people are embarrassed to admit their fears -- or that they are feeling fearful about something. So they try to mask it by saying “Oh no...I’m not scared...or I’m not afraid...I’m just stressed.” And as I learned from Tony Robbins...anytime someone says to you that they are just “stressed”...that is code for… “Help, I’m afraid or fearful about something going wrong.” To help illustrate these important points about FEAR...I am going to share a deeply personal story with you, Onward Nation...a story that I have not shared during in a solocast before. Maybe I have been afraid to, because I am always self-conscious about an episode being too much about me...and then missing the mark with being relevant. It’s a story from way back...23 years ago to be exact...the summer of 1992. I was the ripe old age of 20. I was an airman in the United States Air Force stationed at Ellsworth Air Force Base just outside of Rapid City, South Dakota. My job was like 100 percent pure adrenaline nearly every day. You see...I had the honor of working on the Minuteman II Intercontinental Ballistic Missile System -- or ICBMs for short...yes, nuclear missiles. So for about 3-½ years...my office...was deep inside missile silos...and I loved every second of it. And I got pretty good at troubleshooting systems, fixing the systems, and my curiosity for bigger and more complex challenges grew more and more insatiable. Then one day -- I met my match. Listen to the rest of the story in the episode. Onward Nation, I had a choice that day in the silo. I could have chosen to be paralyzed by fear, which would have caused us to lose critical time, and then that could have cost me my life, or perhaps the lives of my teammates. Or, I could decide to push through the fear and do what I knew MUST be done. I have never been scared. I was fearful. I thought there was the distinct possibility might die inside that silo. And it was also exhilarating -- I felt blood pumping into areas of my body that I didn’t know existed. But where did the power and energy to move forward through the fear come from? It is because finding a solution was a MUST...it was not a SHOULD...and we were prepared to take action and make the result outcome so. Steve -- who you will meet inside the full story in the episode -- and I did not look at each other and ask, “What do you think...should we find a solution to this problem?” No! We were all in. We were PREPARED and fully committed to finding a solution. It was a MUST because our lives depending on finding a solution. And we made it so. So how does all of this relate to you inside your business, Onward Nation? Most of us when we are fearful in our business — or in relationships — we are not afraid because we don’t know what needs to be done. Instead, we are afraid to do what we DO KNOW needs to be done. The only reason we are afraid is because we haven’t made that opportunity, that decision, that new venture, that new hire, that need business partner...a MUST. It is still a SHOULD...and we are asking ourselves questions like, “Should I do this?” “Should I consider this instead?” “Should I wait a little while longer?” Should I ask the advice of a couple more people?” And then what happens is that we “SHOULD” all over ourselves. JUST DECIDE...make it a MUST...and move forward with gusto, Onward Nation! Let’s take this deeper by bringing in some insights and wisdom from several of our Onward Nation guests. Aaron Walker, my incredible guest on episode 108, said to me, “You need to fear missing an opportunity more than you fear failure.” Just think about that for a moment. “You need to fear missing an opportunity more than you fear failure.” You will miss all of the shots you never take...you will fail at all of the new product introductions you never introduce...every high performing employee you never hire and take a chance on, will be lost opportunity. And the list goes on. The NBA legend Michael Jordan once said, “A loss is never a failure until you make an excuse.” So stop making excuses, Onward Nation and instead pursue all of those opportunities with gusto...with proactivity...with all of the energy and enthusiasm that pursuing a MUST requires. As if nothing else matters. And then there was the powerful message I learned from the wisdom of Kara Ronin, my guest on episode 96. She said to me, “Stephen, you can only grow as far as your biggest fear – there’s always going to be fear that will limit you if you let it.” BOOM, Onward Nation. Fear will drag you down and keep you there if you let it. But realize...it is you who is allowing that to happen because you are manufacturing the fear. It is your creation. But if we follow Kara’s advice...and we do not let fear limit us...then we can rush into that missile silo and diffuse the situation...or we can rush into our businesses, Onward Nation and ignite the sales forecast, we can hire the team members you know you will need, we can have the courage to invest in R&D, or have the guts to fire the destructive customer that Scott McKain in episode 1 warned us about. And last but not least...I want you to thoughtfully consider the wise words of Leanne Pressly, my guest for episode 48. “Fear can be crippling in a business — learn to slay the dragon and keep it at bay.” So when you are finished listening and studying this episode...take 10 minutes...sit quietly...without distractions...and thoughtfully consider this question, “Who or what is the dragon in my business right now that I need to slay in order to move to that next level?” And then realize that any of the fears you have associated with that dragon -- or the slaying of that dragon -- are completely made up in your own mind. They are all in your mind. Just DECIDE to slay the dragon, Onward Nation, and make it a MUST! Don’t be paralyzed by fear. You are more beautiful…more amazing…more powerful than you could ever possibly imagine. You have an abundance of talents and God given skills within you that you haven’t even begun to reach for yet. Sometimes we all need someone to help you uncover those things so you can see and realize you are powerful beyond measure. My hope for you is that you have realized some of that today while listening to this. I learned several important lessons that day in the silo. First...that anything is possible -- and I -- you -- we all have the power to make it so. Second...I learned that leadership and mentorship can unleash a person’s true potential. Had Steve, my team chief on that day in the silo, shown me fear — I too would have been even more afraid. Had he acted hastily, I would have acted hastily. Had he hesitated, I would have hesitated. He did not stand up and say… “Follow me because I am your leader…I am your mentor.” He earned that position and respect from me through his actions. He showed me talents and abilities I didn’t even know I had. Onward Nation...you need to do the same things for the employees you lead in your business every day. So with that... I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here -- thank you for tuning in -- your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine -- I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. I will be back tomorrow with my interview with Bill Hoagland -- another one of today’s top business owners. And the discussion is off-the-charts amazing. Until then, onward with gusto! You can also find us here: ----- OnwardNation.com -----

Leanne started her marketing agency called Stitchcraft Marketing over 5 years ago — and she did that to meet the every changing needs of the yarn and craft industries. Leanne and her team work with manufacturers within the fiber arts industry across the country to increase website traffic, build their brand and platform, and ultimately…to increase sales.   Secret -- timesaving technique Trello is a website that acts like a sticky note bulletin board -- this website helps to save a ton of time. ONWARD! Daily habit that contributes to success You have to have the right work life balance -- finding the right balance will help with focus and motivation. Could have ruined your business -- but now -- an invaluable learning experience Leanne had to rebrand her company-- and Leanne tells the whole story here. Most critical skill you think business owners need to master to be successful “A business owner has to become a leader who truly cares about every person in their circle.” Most influential lesson learned from a mentor “Fear can be crippling in a business -- learn to slay the dragon and keep it at bay.”     Final Round -- “Breaking Down the Recipe for Success”   What systems would you go back and put into place sooner? “I would have joined a round-table group -- to reap the benefits of a collaborative environment.” What one strategy or “recipe” would compound into big wins for business owners? Networking within your community -- personal satisfaction can be achieved through service. How to exceed expectations and add the most value? An individual who cares for others -- wants to give -- and is passionate about servicing our clients. What strategy would you recommend new business owners focus on to best ensure success? Look at the big picture Stick it out How best to connect with Leanne: http://stitchcraftmarketing.com/about/     You can also find us here: ------ OnwardNation.com ------

An interview with an Iceberg Project student, Leanne Pressly.