POPULARITY
In this show I talk to Martin Shervington, who is an author, speaker and marketing consultant at PlusYourBusiness.com. He coaches on marketing, specialising in things to do with Google. The post Using Google for Business with Martin Shervington appeared first on Begin Self-Publishing.
The Brand Journalism Advantage Podcast With Phoebe Chongchua
What is authority and why is it so important to your brand and website? Learn how to build authority using social and search. Martin Shervington shares how you do and master Google+. to build authority, reputation, and trust. ThinkLikeAJournalist.com
Martin Shervington, a social media influencer with over a million followers, shares tips for improving your online presence and building a community around your brand.
Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services. Show notes: https://www.socialmediaexaminer.com/156
Segment 1: Jeff Goins is the author of four books including his most recent best-seller The Art of Work: A Proven Path to Discovering What You Were Meant to Do. Segment 2: Martin Shervington is a consultant, speaker, trainer and coach on all things Google+. As the community manager for both Plus Your Life and Plus Your Business!, his role is to support individuals and new businesses to use Google+. Segment 3: Raj Gossain drives Product and User Experience strategy and execution at ClearSlide. Prior to joining ClearSlide, Raj was VP & GM for new cloud & mobile collaboration apps at Cisco Systems where he ran the Project Squared team. Segment 4: Stan Slap is the NY Times, Wall Street Journal, and USA Today bestselling author off Bury My Heart at Conference Room B. His new book is called Under the Hood. Segment 5: Kevin Mullins is senior vice president of electronic services for IBC Bank where he directs the operational oversight of products and services including online banking, mobile banking, card services, ACH and corporate treasury management and merchant services.Sponsored by Sage, Nextiva and CorpNet.
[Tweet ""People that aren't using Google+ a lot tend to be very hard on it" @MartinSherv"] Martin Shervington is a consultant, speaker, trainer and coach on all things Google. He’s the community manager for Plus Your Business – you can find him over at PlusYourBusiness.com. Today on Digital Marketing Radio we discuss Google Plus for Business tips, with topics including: Is Google+ a social layer, a social network or both? If a small business owner doesn’t have much time to focus on social media, should Google+ be priority? Is it more important to try to be an influencer from your personal Google Plus profile, or build up the authority of your businesses’ Google+ page? When a business is signing up for a business page, what are some of the most important first things to do? Does Google+ as a social destination work for the majority of businesses? Is it possible for the average user to build up a decent volume of followers on Google+? What are 2 or 3 post types that tens to get most engagement on Google+? Can building up circles on Google+ be better than building your own list? Many people such as Larry Kim from WordStream are very vocal in saying that Google+ is on the way out – what’s your response to that? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? BufferApp [Social media scheduling] Google AdWords [Pay per click marketing] Genesis [WordPress framework] Infusionsoft [CRM tool] Circloscope [Google+ management] NOD3x [Influencer finder] Friends+Me [Google+ post distribution] AgoraPulse [Facebook & Twitter social media management] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Google+ is part of the Google ecosystem. It's got a Google search engine attached to it. I think that people should ignore a lot of the press and give things a go.
It took him some time to find his next business idea. Social Media and Google Plus expert Martin Shervington shares his story and tips on building communities on Google. For Full Transcripts and resources http://Relaunchshow.com/231 What you will hear: Feeling Lost after Leaving One Career or Business? How Martin Found His New Business Idea How to Build a Community for Your Business Mistakes People Make Building Online Communities Dos and Don’ts - Google Plus for Business Comment? Feedback? Ask a Question? 424-888-3987 Martin Shervington is a consultant, speaker, trainer and coach on all things Google+. As the community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. With over 700,000 followers, he leads the way with taking the benefits of Google+ out into the world, one conversation at a time.
Steve Dotto (@DottoTech) publishes a variety of videos on YouTube, mainly on the subject of personal productivity and software. Following a career in traditional broadcasting, he's strategically moved into self-publishing and has since built a business with video, coaching, & speaking under his brand DottoTech. In this conversation, Steve shares his strategies for online community-building, his preferred sites and software, and his personal productivity habits. Below are some examples of videos that Steve produces: Show Notes & Links Steve calls himself a YouTube Content Creator. His channel is DottoTech “YouTube is not a broadcast network, it's a social network.” ← Click to Tweet Steve had the business acumen to create a profitable show from his time in television Personal Branding, by whatever name, has to do with authenticity The MasterCaster, part of Steve's business that focuses on content creation for video & podcasts “It's not a broadcast; it's a conversation” ← Click to Tweet TV/Radio networks, as well as Facebook, tend to hold your audience hostage iTunes doesn't tell podcasters much about their audiences Google forces YouTube commenters to use their Google+ identities; controversial but beneficial in the long run YouTube is the second-largest search engine in the world, the de facto place to search for “how-to” Stephen Colbert's final episode, viewed online rather than on TV Some claim “Facebook video is going to be more viable than YouTube within 6 mos.“ Search Engine Optimization (SEO) “Search results on YouTube are based on merit, not Voodoo.” ← Click to Tweet 40% of Steve's viewers aren't subscribers, but instead find him through search terms YouTube > Facebook for community engagement and overall social interaction Prescott says Facebook is a “bizarro Hong Kong marketplace” of distraction Mashable Google+ hasn't quite taken shape as a social network. But perhaps it's not supposed to be a social network. Martin Shervington‘s Google+ for Business A Song of Ice and Fire (The Game of Thrones series) by George RR Martin, on Audible The Harry Potter series by JK Rowling, on Audio CD (narrated by Jim Dale) Stephen Fry Ed Norton “Present the type of content you would like to receive.” ← Click to Tweet Green Screen effects “People will not watch good video with bad audio.” ← Click to Tweet Gary Vaynerchuk, high energy Mari Smith, warm and fuzzy The WayBack Machine Tom Merritt, of Daily Tech News Show, earns massive income from Patreon Chris Prillo The Miracle Morning by Hal Elrod Tools Evernote Dropbox Google+ Full Contact Reportive Patreon Screenflow Electro Voice RE-20 AWeber Mailchimp InfusionSoft KickStarter Techniques Get your crew to laugh; it's a good indicator for your audience Create a personality that is a slightly amplified version of yourself, not a fictional character Ensure no one is holding your audience “hostage”; keep in touch with them on our terms Tweet or Text Message your audience prior to a live broadcast/webinar “Shine a light on your content” aka actively promote your own stuff; no one will find it naturally Use [paid] Facebook ads to promote a webinar or other paid event Use your community — perhaps a forum or Facebook group — to answer tough questions Poke around with software and look for “a story” to share in a video Push hard for a new video (within the first four hours); take advantage of YouTube's algorithm which “honors momentum” Honor Your Content, Steve's term for abiding by best practices in promotion Create a Photoshop template which you can quickly update Build your mailing list! Change your CRM system if you outgrow the first one. Before you post your Patreon effort, get friends and family to chip in. Offer your Patrons access to your digital products as a bonus Habits Listen to podcasts/audiobooks while walking the dog. Research an SEO-friendly title Edit video to include calls-to-action, annotate thoroughly Learn to predict problems with sound & lighting, so you can solve them early Steal colors from other content creators (keep them in Evernote) Wake up early, do community engagement first; reply to comments Avoid email first thing in the morning Read and respond to every comment on YouTube (even if it's only a Thumbs-up/Plus) Drink Smoothies Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get Chris Anderson's book Free for free, in addition to your other free audiobook! Get The Episode Download The Busy Creator Podcast, episode 39(MP3, 58:13, 28.0 MB) Download The Busy Creator Podcast, episode 39(OGG, 58:13, 51.4 MB)
On Track Tips | Small Business | Marketing | Branding | Social Media | SEO
Martin Shervington is a scholar. He has mastered law, psychology, and neuro-linguistic programming (NLP). He even moved to San Francisco for six months to take a course in stand-up comedy. Shervington has done (and does) a BUNCH of stuff. Once he discovered Google+, though, Martin KNEW it was the place for him to dig in and focus. Jason Wiser interviewed Shervington for an On Track Tips Hangout on Air – and ended with the crowd demanding, “Bring Martin back! Bring Martin back!” Read more › The post Profile or Page – Branding On Google Plus – Martin Shervington appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
It's amazing the kind of business folk that I get to talk to on the Steve Jobs inspired top rated career advice podcast, who is doing things there own way. If you think of an expert in Google +, who knows more about the product than it seems Google do themselves you would probably think of a teckie guy, mad hair, glasses...you get the idea. You wouldn't think of someone that loves writing comedy with a psychological twist, and likes nothing more than jumping up on stage and wowing the crowds with a few well placed rib ticklers. Even studying at the San Francisco Comedy College for six months to fine tune his craft. But this is a guy who has built his own job that works. He has built a career that is full of motivation and fun, and I guess that is the perfect job. Well that is the type of guy that we have on the show today, who started his life in Wales, and now fly's around the world supporting his clients, who in the main fail to grasp the power of Google+ He teaches the processes that make this platform potentially the most under utilised area of the web today. He uses his studies in psychology to create a blueprint for us to follow to understand how organisations like Google use psychology and how we...the internet uses don't, but should. He is a man who Guy Kawasaki states is "one of the most clever and hard working people you'll find." So where does he believe his true talents lie? Being an engaging and informative public speaker, executive coach, business consultant and marketing psychologist, standup comedian or windsurfing trainer. Yep, you didn't see that last one coming did you! Well lets find out, as its with great delight that I get to bring onto the show, to start joining up dots, the one and only Mr Martin Shervington.
October 17, 2014 Insightpools Adam Wexler & Google Plus Guru Martin Shervington
Martin Shervington is an executive coach, business consultant, and marketing psychologist whose work centers on communication, people, and technology in modern life. He splits his time between the UK and the United States working on a number of web marketing projects, with a great majority of them involving Google and Google+.
Wer von euch nutzt Google+ aktiv und aus Überzeugung? Wir geben zu, wir haben lange gebraucht, aber nun ist es Zeit, dem Social Dragon unter den sozialen Netzwerken die Stirn zu bieten. Folgt uns, wenn wir die Schlüssel zum Erfolg mit und auf Google+ enthüllen. Im Insights Interview dazu freuen wir uns über eine der unangefochtenen Google+ Instanzen: Martin Shervington.
Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,2460945,00.asp). This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus? Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin is a Google Plus expert (and a great guy!) who has helped Jay and many other businesses boost their strategies on G+. Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Are you ready to dive into Google Plus? Do you want to find ways to maximize Google Plus for your business? Today on the Social Media Social Hour, Martin Shervington joins me to talk about Google Plus for business with tips and more. Martin is a leading authority on Google Plus and the founder of PlusYourBusiness.com, a […] The post Google Plus For Business: Google Plus tips and more from Martin Shervington appeared first on Casual Fridays.
Tune in as host, Donna Blinston is joined by author, Martin Shervington to discuss his best-selling book, Life: You Can't Stop The Waves But You Can Learn How To Surf!
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
There's been a lot of speculation about Google Plus lately, Google's social media platform that ties all the different Google properties together. So we brought in Google+ expert, Martin Shervington, to discuss whether G+ should still be part of a small business's marketing plan. He has tons of great information to share with you, and I probably learned as much in this interview as I have in any other interview we've done yet! By the time he's done, you'll be ready to fire up your Google Plus and give it another ride. http://www.themarketingagents.com/44
Martin Shervington, Founder and Community Manager of Plus Your Business
Adventures in Visibility | Build Lasting Relationships on Google+ with guest Martin Shervington. Martin Shervington is a consultant, speaker, trainer and coach on all things Google+. As the community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. On the Hangout we discuss: ~ Martin's approach to building relationships on Google+ ~ How Martin got started on Google+ ~ How relationships impact search on Google Martin's social links: http://www.plusyourbusiness.com/ https://www.google.com/+MartinShervington http://www.youtube.com/user/MartinShervington https://soundcloud.com/martinshervington http://twitter.com/martinsherv http://instagram.com/martinsherv http://pinterest.com/martinsherv/ You can download the transcript at: http://denisewakeman.com/hoa/build-lasting-relationships-on-google-adventure-in-visibility-with-martin-shervington/ Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com
Martin Shervington knows more than a thing or two about Google Plus. Referenced by Guy Kawasaki as “one of the most clever people in social media” and by Chris Brogan, author of Google Plus for Business as his go to guy, you know this Brit has got this Google+ thing sussed. With more than 340,000 Google+ […]
NLP expert, Martin Shervington discusses nlp techniques for self-improvement
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NLP expert, Martin Shervington discusses his book, "Life" and how you can cope with everyday problems using NLP.
http://www.thesaleswhisperer.com/session210 What You'll Learn In This Episode of The Sales Podcast... * How to use alternatives to Facebook to build your community * How to use Facebook correctly to build your presence and reach * What Slack is and how to use it to control the dialogue in your community * How to leverage Facebook Comments * How to leverage Facebook Notifications * How to use Facebook Pages...and when not to use Facebook Pages * When to use Facebook public Groups * Why and how to use Google Analytics correctly * Why you need to consider YouTube remarketing to grow your reach and brand * How to create great calls to action (CTAs) Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy