Podcast appearances and mentions of larry kim

Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.Key Takeaways:(02:11) Customers.ai identifies website visitors using AI for outbound marketing.(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.Resources Mentioned:Larry Kimhttps://www.linkedin.com/in/larrykim/Customers.ai | LinkedInhttps://www.linkedin.com/company/customersai/Customers.ai | Websitehttps://customers.aiInsightful Links:https://customers.ai/bloghttps://userlist.com/blog/b2c-saas-email-marketing/https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Mariah Parsons hosts a podcast episode with Larry Kim, founder of customers.ai, discussing the importance of accurate website visitor identification. Larry reveals that current data sources, often used by website visitor ID companies, are only 5-30% accurate, leading to significant issues like low conversion rates and spam complaints. He emphasizes the need for brands to test the accuracy of their data providers and suggests strategies to improve email deliverability and brand reputation. Larry also highlights the legal requirements for email marketing, such as clear identification and opt-out mechanisms, to maintain compliance and trust with customers.Episode Timestamps:Introduction to Retention Chronicles Podcast 0:00Mariah Parsons introduces the podcast, Retention Chronicles, focused on customer retention strategies for e-commerce marketers.She highlights the importance of post-purchase experience, noting that 84% of shoppers won't return if they have a bad shipping experience.Mariah emphasizes the role of transactional shipping emails and SMS in turning them into powerful marketing tools.She mentions Malomo as the podcast sponsor, which helps brands create branded order tracking pages to enhance customer experience and drive profits.Introduction of Larry Kim and His Background 2:53Mariah Parsons welcomes Larry Kim, founder and CEO of customers.ai, to the podcast.Larry shares his background, including his previous role as the founder and CEO of WordStream, a pay-per-click advertising platform acquired by Gannett in 2018.Larry attributes the growth of WordStream to search engine optimization, which brought in 3-4 million website visitors per month.He discusses the challenges and opportunities in the website visitor identification industry, emphasizing the need for accurate data.Challenges in Website Visitor Identification 4:10Larry explains the limitations of current website visitor identification technologies, which rely on low-quality data sources like publisher data and co-registration network data.He highlights the inaccuracy of these data sources, with accuracy rates ranging from 5% to 30%.Larry describes the efforts of customers.ai to build a new identity graph for person-level identification, aiming for higher accuracy rates.He shares the results of their study and case studies, which show significant improvements in data accuracy.Impact of Inaccurate Data on Brands 19:28Larry discusses the negative impact of inaccurate website visitor identification data on brands, including low conversion rates and spam complaints.He explains how brands can test the accuracy of their data by comparing known website visitors with the data provided by ID providers.Larry emphasizes the importance of using accurate data to avoid damaging brand reputation and email deliverability.He suggests strategies for brands to improve their data accuracy and mitigate the negative effects of inaccurate data.Legal and Ethical Considerations in Email Marketing 22:47Mariah and Larry discuss the legal and ethical considerations of email marketing, including the CAN-SPAM Act and the need for clear opt-out mechanisms.Larry explains the importance of transparency and disclosure in using marketing trackers and collecting data.He suggests strategies for brands to comply with regulations and maintain good email deliverability.Mariah highlights the role of transactional emails in maintaining customer trust and the importance of accurate data in these communications.Conclusion and Final Thoughts 27:26Mariah thanks Larry for sharing his insights and experiences on the podcast.She encourages listeners to subscribe to the podcast and follow them on social media.Mariah provides a final shout-out to Malomo, the podcast sponsor, and encourages brands to explore their order tracking platform.The episode concludes with a reminder of the importance of accurate data and effective customer retention strategies in e-commerce.

Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two companies, including his experience hiring (and firing) sales leaders, the power of founder-led sales, and how he slimmed down his team while tripling revenue. If you're building a business, selling in a competitive space, or struggling with product-market fit, this episode is packed with game-changing insights.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Larry on LinkedIn: https://www.linkedin.com/in/larrykim/ Check out Larry's Website: https://customers.ai/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this podcast episode, we discuss the truth behind website visitor identification accuracy. Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.  Learn how to test your visitor ID data's accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like. Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we'll give you 500 free contacts. Topics discussed in this episode: Why is website visitor ID a scam? How does visitor ID tech work? What makes visitor ID data so inaccurate? Why is bad visitor data a disaster for email marketing? How can you test your visitor ID provider? What's the real impact of bad visitor ID data? Why do match rates lie? How is Customers.AI different? What should agencies and brands do? Where to get a free accuracy test? Links & Resources Website: https://customers.ai/ LinkedIn: https://www.linkedin.com/in/larrykim/ X/Twitter: https://twitter.com/larrykim Get access to more free resources by visiting the show notes athttps://tinyurl.com/3f7cu5dbMORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.ChaptersUnderstanding Website Visitor Identification TechnologyTransparency and Accuracy in Visitor IdentificationChallenges of Data Accuracy and Its ImplicationsEstablishing a Baseline for Testing AccuracyFirst-Party vs. Third-Party DataThe Importance of Accurate Data in MarketingThe Cost of Poor Data QualityMatch Rate vs. Accuracy in Visitor IdentificationThe Dangers of Relying on Inaccurate DataIndustry Reactions and Future DirectionsConcluding Thoughts and Lessons Learned

Host Alex Theuma is joined by Larry Kim, Founder and CEO at Customers.ai."With the benefit of hindsight, it could have been done with even less than $18M. I think what happens is when you raise money, it allows you to make bets that you might not have otherwise made had you been operating on the edge of a knife."In this 35 minute episode, Larry shares:– How he transformed a consulting business into a $55M ARR SaaS company.– The content marketing strategy that generated 50,000 leads per month.– Lessons from his $150M exit to Gannett (USA Today's parent company).– Why traditional inbound marketing is no longer effective in 2025.– How his new company, Customers.ai, is reshaping digital marketing and lead generation.– His learnings on bootstrapping vs. raising venture capital.Follow Larry Kim: https://www.linkedin.com/in/larrykim/ Website: Customers.ai Hear more from Larry Kim at SaaStock USA – He'll be speaking on the Founderpath Center stage sharing more on the WordStream journey and how to know when to sell.   Check out the other ways SaaStock is serving SaaS founders

Download Chris's FREE E-Book, How To Find Ultra High Net Worth Clients, here: ⁠⁠⁠https://UHNWC.com/⁠⁠⁠ Laurence Kim is an Investment Consultant and VP at Simplify Asset Management Inc. Larry shares his journey from starting with JP Morgan right out of college to becoming a senior consultant at Fidelity and playing a key role in launching multiple mutual funds. They discuss the shift from mutual funds to ETFs, the impact of fiduciary models, and how Simplify is democratizing finance for financial advisors. Learn about innovative financial products and the future of ETFs in this insightful conversation. In this episode Chris and Laurence Discuss: 1. Career Journey from JP Morgan to Fidelity and Simplify 2. Transition from Mutual Funds to ETFs 3. Innovative Financial Products at Simplify Asset Management 4. Potential Impact of Blockchain on Future Financial Products Connect With Laurence: LinkedIn: https://www.linkedin.com/in/laurencekim/ Website: https://www.simplify.us/ Follow us to maximize your marketing, close more clients, and amplify your AUM: Instagram: ⁠⁠⁠https://instagram.com/ultrahighnetworthclients⁠⁠⁠ TikTok: ⁠⁠⁠https://tiktok.com/ultrahighnetworthclients⁠⁠⁠ YouTube: ⁠⁠⁠https://www.youtube.com/@uhnwc⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/UHNWCPodcast⁠⁠⁠ Twitter: ⁠⁠⁠https://twitter.com/uhnwcpodcast⁠⁠⁠ iTunes: ⁠⁠⁠https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400⁠⁠⁠ Spotify: ⁠⁠⁠https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr⁠⁠⁠ Website: ⁠⁠⁠https://uhnwc.com⁠⁠⁠ Work with us: ⁠⁠⁠https://famousfounder.com/fa⁠ DISCLAIMER: This content is provided by Chris Brodhead for general informational purposes only. It is not considered an offer to buy or sell any securities or investments. Investing involves risks, including potential loss of principal. Investment decisions should be made after consulting with your advisor, considering your personal goals, needs, and risk tolerance.

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party data. Real-world examples of the impact of first-party data. How to integrate first-party data into marketing workflows. Why is now the right time for brands to invest in first-party data strategies. Links & Resources Website: https://customers.ai/LinkedIn: https://www.linkedin.com/in/larrykim/X/Twitter: https://twitter.com/larrykimGet access to more free resources by visiting the podcast episode page att.ly/yXxND  Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama How did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per week Level up your ecommerce game with our free curation of the latest news, insights, resources, and ecommerce expert strategies from across 50+ sources. This weekly newsletter is ideal for online sellers, Shopify merchants, and DTC brands who want to stay informed but are short on time. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Faith Chang and David Larry Kim read excerpts from their respective chapters in A Letter to the Asian American Church at the 2024 Asian American Leadership Conference. Watch the video on YouTube: https://youtu.be/g1mq1vktFxY?feature=shared Sample, links to purchase, and a free discussion guide: https://sola.network/book/

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.   Key Takeaways Larry Tim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.   More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It's a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That's what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that's all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about:

Community Service Supervisor Larry Kim is Anita's guest. Produced by Jim Richards

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Dive into the world of AI-driven marketing with Larry Kim, founder of Customers.ai, on this insightful episode. Discover how leveraging AI and machine learning can revolutionize your Direct-to-Consumer (DTC) strategy, significantly boosting your return on ad spend (RoAS). Larry shares a compelling case study where AI-powered visitor identification and remarketing strategies catapulted a Health & Wellness brand to achieve a staggering 17.5x RoAS. This episode is packed with actionable advice for eCommerce entrepreneurs and digital marketers aiming to leverage cutting-edge technologies to enhance customer engagement, improve conversion rates, and drive unprecedented sales growth. Tune in to unlock the secrets behind optimizing your digital marketing campaigns, navigating privacy challenges, and scaling your business in today's competitive marketplace. Whether you're a startup founder, marketing professional, or business strategist, these insights will equip you with the knowledge to harness the full potential of AI in your marketing efforts. --- Support this podcast: https://podcasters.spotify.com/pod/show/sabir-semerkant/support

In this episode of The Marketing Rapport, host Tim Finnigan welcomes Larry Kim, CEO of Customers.ai and a notable figure in the marketing world. They dive into the diverse applications of AI and data in marketing campaigns, discussing the depth and potential that many companies have yet to fully realize. Larry emphasizes the importance of customization beyond the surface level, hinting at the untapped opportunities in data utilization. The conversation shifts to the future of marketing, where Larry provides a retrospective look at the past decade. He describes it as a golden era for marketers, with search engines and social media offering unprecedented targeting capabilities. However, he also acknowledges the challenges ahead, such as the increasing costs of paid media and the monopolistic tendencies of tech giants, which are reshaping the marketing landscape. Finally, the discussion turns to the imminent changes in data privacy and the deprecation of third-party cookies. Larry stresses the need for marketers to adapt by developing new skills and strategies. He advocates for a strategic shift towards accumulating first-party data, preparing for a marketing future that may resemble the pre-digital era in its data scarcity. This episode is a wake-up call for marketers to innovate or risk obsolescence. 

Are you smarter than everyone else or did you just get lucky? Larry Kim sold his first company for $200m. His second company got down to $500k cash in the bank before he leveraged non-dilutive funding from Founderpath to extend runway. The runway enabled a big pivot and revenue doubled to $3.7m. Can Customers.ai hit $6m ARR this year?

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - Larry Kim's key insight on his business success journey. (02:26) - Larry Kim's expertise in using data and generative AI perfectly. (03:20) - Combining the best elements of inbound and outbound email marketing (05:20) - Here's where you can get your data sources (not what you're thinking) (06:15) - Email deliverability tools you don't know to increase open rates (08:37) - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more!Don't forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Larry Kim's key insight on his business success journey. [02:26] - Larry Kim's expertise in using data and generative AI perfectly. [03:20] - Combining the best elements of inbound and outbound email marketing [05:20] - Here's where you can get your data sources (not what you're thinking) [06:15] - Email deliverability tools you don't know to increase open rates [08:37] - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more! Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: [00:00] - Larry Kim's key insight on his business success journey. [02:26] - Larry Kim's expertise in using data and generative AI perfectly. [03:20] - Combining the best elements of inbound and outbound email marketing [05:20] - Here's where you can get your data sources (not what you're thinking) [06:15] - Email deliverability tools you don't know to increase open rates [08:37] - Here's how to maximize AI for email marketing What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Becoming an influencer for a particular topic is very challenging. It's hard to build up a following at scale. It requires a lot of work in terms of building up an effective content, social media, and speaker strategy to build up engagement. As a serial entrepreneur, not only was I interested in learning about Larry's journey around building companies, but I was also interested in learning how he went on to become one of the top names and faces in the world of digital marketing. Larry is an influencer and a highly recognized expert in the digital marketing circles. He has over 725,000 followers on Twitter and is ranked the #8 most popular author on Medium. He is pretty much everywhere - Inc. magazine, CNBC, Business Insider, plus lots of niche publications in the digital marketing industry and he is also involved in lots of speaking engagements at top conferences like Dreamforce, INBOUND, and others. During our interview, he discusses this topic and shares advice on how others can become an influencer too. His latest company, Customers.ai is an AI powered sales outreach automation platform. The company recently announced a $4.99M Series A round of funding. In this episode of our podcast, we cover: * The early days of Larry's career and how he ended up making the change into digital marketing. * The full lifecycle story of WordStream from the initial ideal to scaling to an exit, plus the story of the AdWords Performance Grader product that was a massive and early PLG success story. * Advice for founders on bringing in a CEO from the outside and the benefits. * What led Larry down the path of starting Customers.ai and all the details on the company. * AI and its impact on digital marketing. * The meaning behind Larry's statement - “be a unicorn in a sea of donkeys.” * And so much more. If you are listening to this podcast, then it is highly likely that you are interested in the founder journey and lessons learned around building companies. Please make sure you don't miss any episodes by subscribing to The VentureFizz Podcast on iTunes, Google Play, Stitcher, Spotify, or Soundcloud. Oh, don't forget to leave us a review. It will really help us out!

This is a special episode because we are featuring segments from 4 amazing, industry-leading performance marketers that were previously on the show! You'll hear cutting edge insights from Larry Kim, the Founder & VP Marketing at MobileMonkey, Jay Abraham of The Abraham Group, Dennis Yu, the CEO and Co-Founder of BlitzMetrics, and Eric Carlson, Co-Founder The post The secrets of 4 performance marketing legends appeared first on WebMechanix.

Welcome to the LifePix University Podcast! In this episode, We are joined by Kim and Larry, high school sweethearts that traversed through the beautiful world of blended families. Getting to know each other's differences and the years they spent together helped avoid the extremes in their relationship. The loss of their daughter, Nicole, opened different avenues for acceptance, change, and the idea of growing bigger than your pain. There's a lot to unpack in this episode, especially about keeping a relationship healthy to stay tuned! In this episode, you'll learn: • The constant joys of a blended family • Understanding needs, personal and shared • Helping each other through grief and growth • Why it's important to be free despite the trauma • Choosing the things that you will allow in your mind • And many more! About Kim and Larry Peacock: When tragedy struck their family right after Christmas in 1998, it was a loss so deep they believed they would not survive. They witnessed the accident that took our daughter Nicole's earthly life. That event rocked the very foundation of their beliefs and their world. Kim and Larry had to find a way to grieve and live life fully. After struggling in grief -feeling isolated and hopeless - they found hope and healing. They came to realize that grief and joy can co-exist. They became determined to find purpose in my pain and help others struggling with the deep sorrow of losing a loved one. Find Kim and Larry on… Website: https://www.wildvictoriousheart.com/ Facebook group: https://www.facebook.com/kimpeacockvictoriousheart Instagram: https://www.instagram.com/victoriousheart/ Connect with ST: ++ Is your mindset getting in your way of being productive? Take this FREE ASSESSMENT to find out >>> https://www.lifepixuniversity.com/mindset

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry's parents fled to Canada after the Korean War on a one-way ticket. That in turn gave him the opportunity to purchase his own one-way... Source

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry’s parents fled to Canada after the Korean War on a one-way ticket. That in turn gave him the opportunity to purchase his own one-way... Source

This week on JobMakers, host Denzil Mohammed talks with Larry Kim, founder of WordStream in Boston, which was acquired for $150 million, and MobileMonkey, a chatbot marketing platform for marketing and customer support on Facebook Messenger, web chat and SMS. Larry’s parents fled to Canada after the Korean War on a one-way ticket. That in […]

Welcome back to 3-Minute Marketing, the world's highest value-per-minute growth marketing podcast where we interview the world's top growth marketing unicorns. Today, I'm excited to be interviewing the renowned unicorn himself, Larry Kim. For those unfamiliar with Larry, he founded the online advertising SaaS WordStream in 2007 which he bootstrapped & successfully exited for $150M […]

In this week's session, Larry Kim demonstrates five tips to help local businesses get more customers from Instagram. Larry is the CEO of MobileMonkey and the original founder of WordStream.Get Clubhouse or another livestreaming audio app ASAPUse Comment Auto-ResponderEmploy Funnels Within Your Instagram DMAuto-Reply to Instagram Story MentionsEmail Opt-In…. from InstagramLinks mentioned in this session are available on our website at https://localmarketinginstitute.com

Welcome to this week's episode on The Radcast! Get ready for the entrepreneur, weekly columnist for Inc. Magazine, and founder of companies - MobileMonkey and WordStream Inc, Larry Kim!In this episode on The Radcast, host Ryan Alford talks with guest Larry Kim about the ways to solve communication problems, and Larry shares why branding may actually be the #1 performance marketing tactic in 2021. They also dissect digital communication channels, their benefits, and the evolution of DMing.To learn more about Mobile Monkey, follow Larry Kim on LinkedIn and Instagram @kim_larry or by visiting https://mobilemonkey.com/If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast

What new thing do you sense God doing in this community and how might God be inviting you to participate? In what ways does this scare and/or excite you? Larry Kim, pastor of Central Square Church in Cambridge shares with Reality Boston about how we as a church are stepping into a new season.

Craig Cameron has been in digital marketing since the 90's. After starting his own ecommerce store in 2006 that amassed over $1 Million in sales, Craig went on to offer services with the Facebook marketing industry. In 2015 his daughter was diagnosed with bone cancer and spent 150 days in the hospital caring for her as she recovered.  Craig stumbled across chat marketing in 2017 and dove head first into unlocking the capabilities and power of the space. Founder of MobileMonkey, Larry Kim approached him to help showcase better templates for the customers and Craig became an integral part of the team. Now at the forefront of the industry, he's helped hundreds of businesses better communicate with their customers and has been showcasing his talent on Clubhouse. Links and resources mentioned: https://marketingpodcast.chat/session19 - Website: botsguy.com - Instagram: https://www.instagram.com/botsguy - Facebook: https://www.facebook.com/sendachat - Clubhouse: https://clubber.one/@botsguy The Chat Marketing podcast, is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. - Website: marketingpodcast.chat - Facebook: Facebook  - Instagram: Instagram  All episodes: https://marketingpodcast.chat/episodes/ - Spotify - iTunes - Google

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency. It’s Easier Than You Think According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public. To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.” Larry Kim’s Digital PR Hacks By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency. It’s Easier Than You Think According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public. To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.” Larry Kim’s Digital PR Hacks By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

Larry Kim explained "Unicorn Marketing: Getting 10x Results Across Every Marketing Channel" at Digitalzone’18.

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Here's How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.  [00:41] He built his brand from consistently writing good long-form, data-driven content.  [01:10] Larry Kim built a great brand for pay-per-click advertising.   [01:31] You can be known for whatever you are trying to do if you are consistent.  [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand.  [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.  [02:51] Start with one channel first—don't try to do everything at once.  [03:26] A brand is one of the most defensible things you can have.  [03:45] Experiment with different channels to see which ones you like.  [05:00] That's it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today's Episode:   Backlinko Brian Dean  Larry Kim MobileMonkey ManyChat David Perell on Twitter Naval on Twitter Jason Lemkin on Twitter Quora  Logan Paul on YouTube   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.  [00:41] He built his brand from consistently writing good long-form, data-driven content.  [01:10] Larry Kim built a great brand for pay-per-click advertising.   [01:31] You can be known for whatever you are trying to do if you are consistent.  [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand.  [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.  [02:51] Start with one channel first—don’t try to do everything at once.  [03:26] A brand is one of the most defensible things you can have.  [03:45] Experiment with different channels to see which ones you like.  [05:00] That’s it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko Brian Dean  Larry Kim MobileMonkey ManyChat David Perell on Twitter Naval on Twitter Jason Lemkin on Twitter Quora  Logan Paul on YouTube   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Vasil is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers. He’s the founder of Growth Marketing Conference, one of the leading growth marketing events in the industry, and he’s the CEO of startup professional network Startup Socials (as seen in Forbes). He’s worked with big brands like IBM, Adobe, Microsoft, and Delta Airlines, high growth startups such as Intercom, Pantheon, Gainsights, Instapage, and Zendesk, and digital marketing thought leaders like Neil Patel, Rand Fishkin, and Larry Kim to help them produce high-quality, successful events.

Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, in this episode I interview Larry Kim. Larry is the founder of WordStream and Mobile Monkey, and is a content marketing pro. USEFUL INFORMATION: Learn more about Becoming Well-Known  We'd love you to review our show on Apple Podcasts.

David Larry Kim: “We have a few days until Resurrection Sunday and an opportunity unlike any other. Let us do whatever we can, through social media and through personal invites to bring people to Christ.” Subscribe: https://anchor.fm/solanetwork Article: https://sola.network/article/broadest-audience-our-lifetime SOLA Network: https://sola.network/ Links: SOLA Network on Facebook: https://facebook.com/thesolanetwork SOLA Network on Instagram: https://instagram.com/thesolanetwork SOLA Network on YouTube: https://www.youtube.com/channel/UCqsoKbSYBbZZoovA24PhqAg

Bounce rate is a tricky metric you should always keep an eye on. A high bounce rate is often a clear signal that your website’s landing pages don’t meet the expectations of your visitors. In this episode, we'll cover 8 easy steps to help you reduce bounce rate. We'll also explain how to stop guessing why visitors abandon your website without taking any action. (Hint: you should use website exit surveys and ask them directly).Useful tools and links mentioned in this episode:To monitor your page load speed, use Pingdom or Google Pagespeed InsightsTo find out if your website is mobile-friendly, run a testTo learn how to build a lead magnet, read this guideTo read how Larry Kim reduced his website's bounce rate using exit-intent popups, check this articleThe episode is based on a blog post about ways to reduce bounce rate. Don't forget to subscribe!

I talked to James Carbary about growing your business using podcasts. James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a daily podcast dedicated to helping B2B marketers achieve explosive growth. Follow James on LinkedIn: https://www.linkedin.com/in/jamescarb...Sweet Fish Media: https://sweetfishmedia.com/ The host, Bob Low is one of the top LinkedIn influencers in Malaysia. He is also the host of the Bob Low Show, aspiring to be the no. 1 marketing podcast in Asia, he has interviewed distinguished guests like Nathan Latka, Rand Fishkin, Larry Kim and many more others. He is also a sought after marketing consultant with clients around the world. Contact Bob for LinkedIn and marketing consulting Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/ Email Bob about business consulting: bob@bobthinkz.com

I talked to Mark Metry on podcast growth, mediation, overcoming rejection and many other topics. Mark Metry is on Amazon Prime's TV Docuseries "The Social Movement" season 2 attempting to solve some of the world's biggest problems. Mark is also the Host of the Global Top 100 podcast called Humans 2.0 featured by Forbes, NASDAQ, and Yahoo Finance as the "Top 21 Growing Podcasts you must listen to in 2019." Mark's show has been listened to over 10 million times and features the greatest leaders of our time and frequently converses with Billionaires, Professional Athletes, Pulitzer Prize-winning journalists, and New York Times Bestselling authors exploring today's dynamic of the human experience in modern technological times of 2019. Reach out to Mark on LinkedIn: https://www.linkedin.com/in/mark-metry/ ​ The host, Bob Low is one of the top LinkedIn influencers in Malaysia. He is also the host of the Bob Low Show, aspiring to be the no. 1 marketing podcast in Asia, he has interviewed distinguished guests like Nathan Latka, Rand Fishkin, Larry Kim and many more others. He is also a sought after marketing consultant with clients around the world. Contact Bob for LinkedIn and marketing consulting: bob@bobthinkz.com Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/

AJ Wilcox is the world’s leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He’s also the founder of B2Linked.com, a LinkedIn ads agency. Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/B2Linked.com: https://b2linked.com/ The host, Bob Low is one of the top LinkedIn influencers in Malaysia. He is also the host of the Bob Low Show, aspiring to be the no. 1 marketing podcast in Asia, he has interviewed distinguished guests like Nathan Latka, Rand Fishkin, Larry Kim and many more others. He is also a sought after marketing consultant with clients around the world. Contact Bob for LinkedIn and marketing consulting Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/ Email Bob about business consulting: bob@bobthinkz.com

Join Johnathan as he interviews Mark Kilens from Drift, Larry Kim from Mobile Monkey then spend a few minutes one on one with Johnathan as he gives you some of his own tips on chatbot mastery! Don't forget to leave us a review and let us know what you love about BoostSauce! Questions, or want us to cover a specific topic? Let us know at boostsauce@klientboost.com Don't have time to listen to the full episode? Check out the transcript here: https://klientboost.com/boost-sauce/chatbots-mastery/

Willem is an Accomplished senior brand strategy consultant with extensive international experience across industry categories, media channels. Leverages experience in brand marketing, transformational coaching programs, play, game design thinking, and storytelling to collaboratively develop and implement new strategies to drive brand growth on a global scale. • Created integrated and specialized (e.g. digital, eCRM) brand marketing strategies with clients such as SC Johnson, P&G, Toyota/Lexus, Subway, Shell, CIMB Bank, Lenovo, Google. • Authored and delivered pitches, talks, trainings, workshops, and ideation meetings. The host, Bob Low is one of the top LinkedIn influencers in Malaysia. He is also the host of the Bob Low Show, aspiring to be the no. 1 marketing podcast in Asia, he has interviewed distinguished guests like Nathan Latka, Rand Fishkin, Larry Kim and many more others. He is also a sought after marketing consultant with clients around the world. Contact Bob for LinkedIn and marketing consulting Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/ Email Bob about business consulting: bob@bobthinkz.com

Larry Kim and Shane Barker discuss the emergence of Facebook Messenger as a platform for marketing. Larry Kim, who owns MobileMonkey, a Facebook Messenger marketing platform, explains various strategies that marketers can use to promote their businesses on Messenger.   Listen to the podcast episode: www.shanebarker.com/podcasts/larry-kim   Chatbots are a great way to engage with your audience on Facebook Messenger. Want to build your own Messenger chatbot? Check out my article to learn how: https://shanebarker.com/blog/facebook-messenger-chatbot/   You Will Learn   How to use Facebook Messenger for marketing Why is Messenger marketing the next big thing? Which companies are leveraging Messenger marketing? How can chatbots help your business? What are unicorn companies? What does it take to start your own online business?   Key Takeaways   [00:56] Larry’s Family Background [03:55] Living in Cambridge [05:37] Transition from Engineering into Marketing [07:17] Selling WordStream for $150 million dollars [09:27] Idea for MobileMonkey [15:37] Being a CEO and Dreaming of a Unicorn Company [21:40] Why Facebook Messenger Marketing Is Hot [24:08] How MobileMonkey Works [26:47] Best Facebook Marketing Strategies [30:15] ROI of Messenger Marketing   Guest Bio   Larry Kim is the CEO of MobileMonkey, a Facebook Messenger Marketing Platform. He dreams of running a unicorn company someday. He is also the founder of WordStream, a SaaS company which he recently sold for a whopping $150 million dollars.    Larry is one of the most well-known influencers in the digital marketing space. Search Engine Land named him, “The Search Marketer of The Year” in 2015. He is passionate about entrepreneurship, digital marketing, and he loves to play video games.   Website: www.mobilemonkey.com   Resources   MobileMonkey Google Analytics Facebook Analytics SEMrush Zoom  Loom   Facebook Messenger is extremely popular as a messaging app. If you know the tricks of the trade, you can also use it to grow your business. While it holds a goldmine of opportunities, very few businesses are using it to their advantage.    Now is the right time to dive into Facebook Messenger marketing to get an early adopter advantage. I hope the strategies mentioned above help you set up a solid Facebook Messenger marketing strategy.   Do you have any questions regarding Facebook Messenger marketing? Please share them in the comments sections below.

In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey. Larry talks to us about : How Facebook is changing in ways that make private messaging more important than ever Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters) Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn. Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course __ About The B2B Mix Show The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

Larry Kim: Founder of MobileMonkey & WordStream Larry Kim is the founder and CEO of MobileMonkey, the world's best Facebook Messenger marketing platform. He's been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. He's a notable expert on Facebook Messenger chatbot marketing, Google Ads, Facebook Ads, entrepreneurship and start-ups. Larry founded MobileMonkey to give marketers the opportunity to connect with customers on the most popular mobile chat application, Facebook Messenger, used by over a billion people every day. MobileMonkey is an easy to use and free platform for building powerful Facebook Messenger marketing chatbots, no coding required. Larry is also the founder and former CTO of WordStream, Inc., the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs more than three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett, parent company of USA TODAY, for $150 million in July, 2018. Larry believes in active participation in the digital marketing community, which is why he speaks at conferences across the country and internationally each year, including Dreamforce, INBOUND, PubCon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.  He also shares his knowledge as a prolific author for widely read marketing publications including the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, @Search Engine Watch, Business Insider, and many others.  He frequently publishes his research, findings and experience in the areas of chatbot marketing, PPC marketing, AdWords, Facebook Ads, and SEO, as well as entrepreneurship and start-ups. Larry holds a degree in Electrical Engineering from the University of Waterloo. Watch the full episode here: https://projectegg.co/larry-kim About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

The world of online marketing was rocked so hard this summer that it almost fell to its knees.Some really big names in online marketing had the courage to announce that online customers are more likely to buy your products if they've heard of your company and feel good about it. Dumbfounded, I spoke to my computer screen as though online marketers everywhere could hear me, “How did you not already know that?” And then these same researchers suggested that building awareness through mass media might be a good thing to do, after all. Again, I mumbled, “How did you not already know that?” I've been fascinated for years that an entire army of Search Engine Optimization tweakers could – with a straight face – argue that brand awareness and brand preference are of no consequence in the online world. But then I would hear the echoing voice of Anatole France1 – with a French accent, because he was French, you know – “If fifty million people say a stupid thing, it is still a stupid thing.” SEMrush2 was one of the big names in online marketing who concluded that “direct website visits” are the single most important factor in determining your SERP [Search Engine Results Page] position. In other words, they announced that Google is impressed – and will reward you with higher SERP placement – when people go directly to your web page instead of merely choosing your name from a list of search results. It makes sense, doesn't it? Google is effectively saying, “If this is the company people think of immediately – and feel best about – in this category, then they must be the category leader.” Voilà, you and your company are on your way to the top of the Search Engine Results Page. All as the result of brand building through mass media and public relations.Like yesterday's telephone book Yellow Pages, a Search Engine Results Page is an information source for customers who haven't already made up their mind. But when faced with a list of names on the Search Engine Results Page, does it surprise you that even the so-called “undecided customers” will often choose the name they've heard of, and have good feelings about? Direct navigation is a powerful vote of confidence. Just like it was 25 years ago when customers would look you up in the White Pages of the phone book – or dial 411 for “Directory Assistance” and say your name – when they wanted to make contact with you by telephone. WordStream3 is a huge Pay-Per-Click company that works with over one million advertisers. They were the second big name in online marketing that came to the same conclusion as SEMrush, although they traveled a different road to get there. In their case, WordStream became fascinated by a PPC campaign that had a 300% increase in conversion rates for no apparent reason. They had changed nothing in the Pay-Per-Click campaign. They hadn't changed the landing page, the bid strategy, or the ads. What WordStream finally discovered was that some brand-awareness ads were being funded in another media, and these ads had created a halo effect on the Pay-Per-Click ads. Here are their conclusions, in their own words:“Direct visits are fueled by your brand awareness, so building a strong brand image should be an essential part of your promotion strategy.” – SEMrush, page 42 of 55 “What we are seeing here is that people with stronger brand affinity have higher conversion rates than people without any, because people tend to buy from the companies they already heard of and begun to trust.” https://mobilemonkey.com/our-team/ (– Larry Kim,) WordStream Jeff Bezos figured all this out a long time ago.In chapter four of Be Like Amazon: Even a Lemonade Stand Can Do It, we read an exchange between Poobah and a younger man: The younger man continued to read. “Although it seems counterintuitive on the surface—a little bit insane, even—Bezos knew that making honest reviews available on each product page...

Larry Kim is living every entrepreneur's dream. He developed his own software and then raised millions of dollars in venture capital in two rounds. You'll be amazed by how he did it.  See The Show Notes. 

Generating consistently profitable traffic is hard work. The hours spent developing content, building distribution relationships, doing outreach and establishing a genuine audience online can be countless before you begin to see a return on your investment. What if it didn’t have to be so difficult? What if you could market only to those people looking for what you […]