Join James Reynolds and leading web traffic experts and learn how to get more website visitors and grow a profitable audience online. On each show James Reynolds grills his expert guests and gets them to reveal their very best traffic getting secrets. Top
What is trust-building traffic? How do you build an authentic following with trustworthy, personality marketing as your approach? Ryan Lee believes that your own true personality gives trust to your brand. He believes that marketing strategies can be followed, but your unique brand of marketing must be found. In this episode of Traffic Jam podcast, we […]
Should, or should you not be using social media scheduling tools has been an ongoing battle of opinion between social media experts. A previous guest on this show believes that tweets should never be scheduled, because what's so important that it needs to be said, but not important enough for you to be there […]
Email has been here since the start of the internet age, and is one form of digital communication that remains relatively unchanged. For most it is the preferred tool to reach new audiences, grow a subscriber base and build relationships on a large scale. But how do we do email marketing right? How do we market […]
A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish. As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window. The solution to that is micro content marketing. But […]
Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it. You write, you get the reward. This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of words for QuickSprout.com. His name didn't appear as the author, and […]
As the big platforms like Facebook and Google become increasingly accessible, (and therefore crowded) main stream marketing approaches are offering diminishing returns. Higher CPC's, lower CTR's and increasing noise are forcing the question; where else? In this episode we are looking at alternative marketing strategies and how to win traffic from unconventional sources. Greg […]
We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over […]
Hands down the best way to position yourself in front of other peoples audiences is to get introduced. When you “join up” to co-promote with other non-competing businesses who allow you access to their customers, you get to reach your new ideal audience pre approved. Joint ventures, examples of which are shared in this […]
YouTube statistics say that every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% year over year – so of course it makes sense to advertise there! The statistics are staggering and they may excite […]
Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you’ll need to sew your seeds elsewhere too. To grow a larger audience, you’ll have to go beyond your own audience […]
No longer is having a profile in LinkedIn enough to get you ahead. LinkedIn has changed and those riding the wave of change on the newest social-media content platform are those that are winning with bigger reach and authority. The recent change on LinkedIn is the addition of LinkedIn Pulse, a blog style portal on linkedin.com for […]
Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up and now retargeting provide us marketers with second chance to persuade […]
Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jonathan Mizel have turned to paid traffic with ever growing inventory, segmentation and targeting options […]
There are hundreds of millions of blogs on the internet which makes standing out in the blogosphere hard. With an ever increasing number of bloggers vying for consumers attention, what does it take to stand out above the crowd and be heard? Kristi Hines seems to know how, but then again she should. Aside from […]
Content Syndication is a term that heralds from broadcast television, and is the reason why shows like Seinfeld and Friends gained such wide exposure. In the same way that television networks licence their shows to other providers, you can licence your own website content to other publishers in order to increase your audience share. […]
Since banner ads are largely ignored by consumers, you might assume that you, the marketer, should ignore them too. Whilst this is largely true, due to developments in technology giving us better insights in to our audience and more precise ways to target them, online ads in the right hands are perhaps more effective than ever before. […]
SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher Google, by far, has the greatest market share of all search engines world-wide. So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should display your wares on Google. Google has virtually limitless information about the who, what, […]
In this day and age, everybody is on social media, particularly on Facebook. A lunch doesn’t get eaten, a gym weight lifted or an aeroplane flight taken, without news of it being posted to Facebook. Real-life conversations are happening around the content that gets posted to the internet, your success online hinges on your ability to […]
The dream of not having to get tied to a desk to manage your business, not having to spend long hours in a day and not having to worry about your bottomline – the lifestyle entrepreneur has it all. But what does it take to be able to do exactly like that yet earn […]
Make your marketing so effective that “selling” is no longer necessary – this is what well-crafted marketing funnels can do for your business. When you have an effective step-by-step process that moves your prospects smoothly from new enquirer to satisfied customer, you will make more money, with less stress. But, the thought of building […]
In my experience, there are two very different Facebook ads camps. The first camp are those who have tried Facebook advertising, but for whom it has not worked. The second camp are those who have tried, then honed their skills on the platform and are now reaping the rewards from successful Facebook campaigns. Getting […]
With over 1 billion users worldwide and relatively low ad costs, Facebook is easily the fastest way to reach a large target audience online without burning though bags of cash. But as with any other advertising platform over the internet, CPCs rise, algorithms get updated and targeting strategies need to change. Get up to date […]
As Neville Medhora discovered in a drunken blur one night pushing rave lights, getting your email list to buy your stuff requires more than just selling. You need to find the right way to get them to open your emails, read what you have to say, and decide they need your product to make […]
Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Keeping track so far? If not, then here’s the rub. 64% of your marketing […]
With many brands experiencing lower than ever visibility it seems that advertising is a necessity if you want visibility in the Facebook News Feed. Getting started on Facebooks Ads platform is easy, but getting real results requires insight and an in depth understanding of the tool. Facebook do provide training, but some of the biggest […]
On this landmark 50th show we discuss how you can quickly position yourself as the No.1 authority in your industry, by harnessing micro-specialization and major media. Using the quick fire, multi-pronged approach (shared here), you can very fast establish authority in a brand new niche, and then get yourself global exposure on some of the largest media outlets […]
If you are hosing traffic at your website and it’s full of holes, you are leaking money, probably lots of it. Peep Laja uses the analogy that your website is like a bucket and that you need to plug the holes in it to stop visitors, leads and sales leaking away. There are literally thousands […]
Getting your content in front of other people’s audiences by guest blogging is a killer strategy without doubt. Appear on the right blog and you’ll get more visibility and the potential for more targeted traffic and leads. But the problem is, most people don’t know how to guest blog effectively. The traditional guest blog post (that most people […]
Every day 2 million blog posts are written (enough to fill Time Magazine for 770 years). Thousands of blogs are launched every day. The internet is awash with blogs, but very few of those blogs are blogs that matter. Truth is most bloggers launch to a deathly silence. No traffic, no engagement and no impact. […]
Businesses all about us, possibly yours too, are vying for the attention of their prospects by shouting as loud as they can. Each business pushing the freeline, out doing one another with better and better offers. There’s a lot of noise on the internet and it’s hard to stand-out and be heard. So what’s the answer? STOP shouting and […]
So here’s the rub. When it comes to search engine optimization backlinks do still work. But, whether they work for you to increase your ranking, or against you to send your site in to search engine abyss depends on your ability to acquire high value backlinks. In the modern day of SEO link building is tough. […]
Generating consistently profitable traffic is hard work. The hours spent developing content, building distribution relationships, doing outreach and establishing a genuine audience online can be countless before you begin to see a return on your investment. What if it didn’t have to be so difficult? What if you could market only to those people looking for what you […]
After spending more than ten years as a “Dead Broke Standup Comic” Kevin Rogers discovered a simple (but effective) joke formula that worked for him and others with repeated success. This simple rapport building joke formula, to Kevin’s discovery, also works in marketing to build an instant bond with prospects. The 60-Second Sales Hook as Kevin […]
It is not enough to get more traffic to your website, you need to build an audience. It’s touted a lot, and rightly so; the profitability of your online business is a direct effect of the size, and relationship you have with your email list. Want more profit? Then you better get good at building […]
Creation and consumption of video content is at an all time high. Over 100 hours of video are uploaded to YouTube every minute, and 6 billion hours of video are watched each month on the site according to YouTube—that’s almost an hour for every person on Earth. There is no doubt that YouTube is […]
Joel Comm is a pioneer of the digital world. Responsible for one of the first 18,000 website on the internet, an early Apple app store success story with his best selling iFart app, and the leader in the make money online with Adsense model. Add to that list 9 books which include The Adsense Code, Twitter […]
Why do all the hard graft manually when you can automate? Getting some of those marketing tasks off your plate might just be what you need to free up your business for the next level of growth. Todays guest helps companies uses automation and email marketing as a “high-yield business builder to drive, consistent engagement […]
The social media site to build your professional connections, expand your network and grow your business is LinkedIn. Episode 38 brings LinkedIn specialist Viveka von Rosen from Linked In To Business to Traffic Jam as she shares some of her best strategies for engaging and growing a network using LinkedIn. Viveka, known as the […]
From owned media to earned media, from distribution to “shock” Traffic Jam 37 is packed full of all things content. Joining James on this week’s episode is inbound marketing specialist Chad Pollitt from content promotion agency Digital Relevance. We discuss how to avoid content shock and where it’s problem really lies, how to get your […]
Today’s guest is a 100% “hype free” marketer. On this episode Jay Baer from Convince and Convert explains why commanding attention on the web, and in the hearts and minds of your customers is created by helping not hyping up your customers. Jay’s approach to marketing requires us to radically rethink old school practices […]
Martin Shervington knows more than a thing or two about Google Plus. Referenced by Guy Kawasaki as “one of the most clever people in social media” and by Chris Brogan, author of Google Plus for Business as his go to guy, you know this Brit has got this Google+ thing sussed. With more than 340,000 Google+ […]
Eric Enge requires no sales force. His successful digital consultancy Stone Temple Consulting gets 100% of its customers from inbound marketing. No cold calling, no hard sales just a steady stream of prospects picking up the phone and asking “how do we get started?” How does Eric create such a predictable flow of sales […]
When searching Google you’ve no doubt seen the small pictures that appear next to search listings, but do you know what they are or how and when they appear? Thankfully my guest today knows all about Google Authorship and its affect on the search and social webs. Mark Traphagen of Stone Temple Consulting is […]
On this episode I am joined by Alex Coté, the founder of Cloze.com for a fireside chat about the role employees take in building your company brand on social media. After 10 years of social media, businesses are finally realising that the collective voice of their employees is more powerful and authentic than their own. […]
Neil Patel, the man behind the Quick Sprout blog, Kiss Metrics and Crazy Egg helps some of the biggest companies on the planet drive traffic and revenue. Amazon, NBC, General Motors and Hewlett Packard all have him on speed dial for when they need a bump in sales. The Wall Street Journal calls him a […]
The world of search is constantly changing and how it was defined in the past does not reflect how it works today. With the evolution of Semantic Search, the practice of Search Engine Optimisation has evolved (thankfully) too. The skewing of results through manipulative tactics is near on gone, and the way to reign […]
In the ocean of online content, unless you can stand up and stand out, your content will almost always fall on blind eyes. In this episode Mars Dorian the branding and all round creative whizz kid reveals how you can get noticed online even in the most crowded of markets. Mars (but from Earth) has got […]
Google Hangouts On Air harness the power of video, social media and live broadcasting. On this episode Ronnie Bincer The Hangout Helper focusses in on exactly what you need to do hangouts right! New to Hangouts? Fear not, we cover exactly what Hangouts and Hangouts On Air are, why you might want to do them, […]
According to this week’s guest, mobile marketing is the way of the future, and he tells how the use of mobile can indeed get you more traffic, sales and better reach to your audience. With his background starting with huge brands and SMS marketing, Greg Hickman has grown together with the advancement in mobile […]
A self-confessed Google+ geek, this week’s guest brings to the show a lot of insights on why Google+ is the social platform that you should not forgo especially because, as he would say, Google plays favourites! Find out why for Content Warfare author and podcaster Ryan Hanley Google+ has the edge among other social […]
Self confessed accidental blogger, Jeff Bullas has stumbled upon a formula for driving traffic that utilises only free social media platforms yet delivers in the region of 4 million page views per year to his highly regarded website jeffbullas.com Jeff Bullas is the number 11 Social Media Power Influencer on the planet according to […]
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