Podcasts about my business on purpose

Scott Beebe's journey from a college football player to a successful business coach is one marked by diverse experiences and a deep commitment to leadership and systems thinking. Initially starting as a deep snapper for the University of South Carolina's football team, Scott went on to earn a theology degree and work for Pfizer in pharmaceuticals. His professional journey took him to ministry, nonprofit work in Nigeria, and ultimately led to the founding of his business coaching firm. Through these experiences, Scott developed a leadership philosophy focused on liberating business owners from chaos by implementing effective systems that allow businesses to run smoothly without constant involvement from the owner. At the core of Scott's coaching approach is the belief in creating systems and processes that foster sustainable business growth. Scott emphasizes that systems are not just operational tools but are essential for freeing up time and energy, allowing business owners to focus on their personal lives and long-term goals. He guides business owners to adopt a “systems mindset,” encouraging them to document processes and avoid hasty decisions, such as selling a business without fully understanding the financial consequences. His insights on leadership, systems, and business operations have helped countless entrepreneurs transform their businesses and avoid the common pitfalls that lead to burnout and chaos. If you're ready to take your business to the next level and build a systemized, sustainable operation, visit My Business On Purpose. Scott Beebe and his team offer valuable resources, coaching, and tools to help business owners implement effective systems, reduce chaos, and reclaim time for what truly matters. Start your journey toward a more balanced and successful business today. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

In this victorious episode, Scott Beebe, Founder and Head Coach of My Business On Purpose, shares how heYou will discover:- Why, instead of putting out fires, you might just want to let your business burn (so that it can grow)- The biggest lie in business and how it's affecting you right now- Four simple steps business owners can take to conquer chaosAfter recognizing the need to support business owners overwhelmed by disorder, Scott Beebe founded Business On Purpose, helping them gain a clear vision and a strategic path for their business's success and future. Scott created the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them get their lives back. Scott also hosts the Business On Purpose podcast, sharing real stories of how he and the BOP team work with business owners and their key leaders to build people, purpose, process, and profit.Want to learn more about Scott Beebe's work at My Business On Purpose? Check out his website at https://mybusinessonpurpose.com/healthyMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Scott Beebe is a renowned business coach, trainer, strategist, and the Founder of My Business On Purpose. With a passion for empowering business owners and leaders, Scott specializes in helping them navigate the complexities of their businesses by identifying key challenges and crafting effective strategies. His approach focuses on aligning daily actions with a company's core mission, ensuring that every decision contributes to long-term success and sustainability. Through personalized coaching and strategic training, Scott guides leaders to clarify their vision, streamline their operations, and foster a purpose-driven culture that leads to lasting impact and growth.

Scott Beebe is the owner of My Business On Purpose, a coaching and advisory firm that helps business owners create clarity, structure, and systems in their businesses. He is a certified exit planning advisor and has extensive experience in helping businesses prepare for successful exits. Scott Beebe emphasizes the importance of having a clear vision for your law firm and how it can drive growth and success. He discusses the three layers of building a business: the five foundational cornerstones (vision, mission, core values, team meetings), the concrete slab (job roles, charts, process roadmaps, subdivided bank accounts), and the four walls (marketing, sales, operations, administration). Scott also provides insights into valuing a business and preparing for a successful exit.

The frustration was immediate as we were in our regular coaching meeting working through the action items to implement.  My question was simple, “is the SEO company you hired providing you with their documented activity and updated results?” The answer was deflating.   This well-established and progressive business owner shared, “not only do we not have reports and updates, but he is also degrading and makes us feel like idiots when we ask him questions.” I lightened the mood by asking, “so is that the magic touch to win the favor of clients?  If so, I need to commit to be more of a jerk in our coaching time.”  The laughter came and went,  but the frustration lingered. Unfortunately, the common theme when talking to small business owners about hiring a  marketing agency is simply… A lot of money with very few demonstrable results.   Why? What's the similarity between a marketer, a business coach (we can self-deprecate a bit:), and a palm reader? The barrier to entry is on the ground; anyone can hang a shingle and become one.   I'm not much of an expert on palm readers, but I do know that with any other profession. there are really great practitioners and really bad ones. So how do you find a great marketing agency to work with? A few things to consider. First, NOBODY will know your business or be as passionate about your business as you.  You cannot delegate your passion. The majority of the time, we see small business owners abdicate the marketing responsibility to a distant, remote person who has you as one of many clients and does not wake up every day obsessing about how to grow your mission. Marketing agencies, by design, have a book of business... multiple clients.  They can only market what they know, and they can only know what you and your market tell them over and over again.   Markets change constantly.   A marketing initiative that works today will likely be tired and irrelevant in six months.  It's akin to a doctor having checkups with patients to monitor and tweak their treatments.  Things change, and if you allow your marketing agency to be measured on activity instead of outcomes, then they are prone (not in every case of course) to hit “rinse and repeat”. Second, because your marketing agency needs to see and hear directly from you (or someone in your business) you must commit to a weekly “touchpoint” with your marketing agency. This is a very brief check-in on story, content, activity, and results.  It empowers your marketing first to capture the nuance, the client successes, and all of the little bits that happen day to day that in most cases go unnoticed and uncelebrated.   I will say this, if your marketing agency balks at this as a condition of working together, RUN. You are hiring them as an employee of sorts (on contract of course) and in many cases paying them what you would invest a significant part-time or even full-time employee.  If they are unwilling to have a weekly meeting that actually benefits you and them... move on. Thirdly, clearly write ALL of your expectations down before signing up with any marketing agency. Please don't be offended, but most of the failure of marketing agencies is not the fault of the agency, it is the fault of us as business owners for not communicating clear expectations.  Think through, write down, and agree to outcomes first, and then everything else second. The goal of a marketing agency is first and foremost to either grow your revenue and margin or grow your brand awareness (which ties directly back to revenue and margin). Marketers may disagree and say that it is more complex than that.  For businesses above fifty (50) employees that may be so, but for businesses like yours with between two (2) and fifty (50) employees, marketing is almost exclusively tied to growing the revenue and margin of the business. Write down your expectations and don't be veiled.  It will then be up to the marketing agency to decide if they can perform to the level of expectation you have set. Fourth, don't get sucked in to “number of hours” or “number of posts” per week or month.  Marketing is about OUTCOMES, not about the quantity of any one technical strategy. Views, likes, and impressions; we obsess over these because they are quick and give us an immediate snapshot into our public vanity.  We know deep down that they are a bit like jolly ranchers... taste sugary but offer no long-term health benefit. Unless you are willing to spend BIG money on paid advertising (and I mean BIG), you are likely to see very little return on direct social media advertising at the scale you can afford.   I know I know...someone reading this will be the exception.  Let's focus on the general rule.   Social platforms (YouTube, Blogs, Podcasts, etc.) are truly valuable assets IF you see them as air support to your ground game. In most businesses, still the number one lead generation strategy is good ole fashioned face to face referrals and follow-up. Your social presence is critical to provide authority and credibility when someone hears of you from one of their friends or contacts.  When you get referred, the first place they go to learn about you is online.   Don't be fooled, your online presence is very important...but it is not most important.   What is your ground game?  How do you get in front of potential customers and clients face to face?   When you set expectations with your marketing agency, it needs to be around outcomes regardless of strategy.   MOST marketing agencies will try to sell you a marketing engagement that is $X per month and includes # of blog posts, # of social media posts, etc.  We have over 500 episodes on our My Business On Purpose podcast and we love providing that as a tool... but does it lead to us being able to liberate business owners from chaos?   What is the outcome?  Not the activity. Finally, know your numbers and set a budget. I have heard it said before that a very conservative marketing spend for your business is 3% of annual revenue, and an aggressive spend is up to 15% of revenue. Do you know how much that would be?  And if you spent that on marketing, do you know how much that would have to return in revenue in order for the marketing spend to be worth it? A marketing agency should be able to tell you, if you spend $X with us throughout the year, we will not be doing our job unless it generates $Y in revenue. Outcomes, not activity. Many marketing agencies are brilliant at delivering results.  Just make sure that is who you are working with. If not, move on.

The frustration was immediate as we were in our regular coaching meeting working through the action items to implement.  My question was simple, “is the SEO company you hired providing you with their documented activity and updated results?” The answer was deflating.   This well-established and progressive business owner shared, “not only do we not have reports and updates, but he is also degrading and makes us feel like idiots when we ask him questions.” I lightened the mood by asking, “so is that the magic touch to win the favor of clients?  If so, I need to commit to be more of a jerk in our coaching time.”  The laughter came and went,  but the frustration lingered. Unfortunately, the common theme when talking to small business owners about hiring a  marketing agency is simply… A lot of money with very few demonstrable results.   Why? What's the similarity between a marketer, a business coach (we can self-deprecate a bit:), and a palm reader? The barrier to entry is on the ground; anyone can hang a shingle and become one.   I'm not much of an expert on palm readers, but I do know that with any other profession. there are really great practitioners and really bad ones. So how do you find a great marketing agency to work with? A few things to consider. First, NOBODY will know your business or be as passionate about your business as you.  You cannot delegate your passion. The majority of the time, we see small business owners abdicate the marketing responsibility to a distant, remote person who has you as one of many clients and does not wake up every day obsessing about how to grow your mission. Marketing agencies, by design, have a book of business... multiple clients.  They can only market what they know, and they can only know what you and your market tell them over and over again.   Markets change constantly.   A marketing initiative that works today will likely be tired and irrelevant in six months.  It's akin to a doctor having checkups with patients to monitor and tweak their treatments.  Things change, and if you allow your marketing agency to be measured on activity instead of outcomes, then they are prone (not in every case of course) to hit “rinse and repeat”. Second, because your marketing agency needs to see and hear directly from you (or someone in your business) you must commit to a weekly “touchpoint” with your marketing agency. This is a very brief check-in on story, content, activity, and results.  It empowers your marketing first to capture the nuance, the client successes, and all of the little bits that happen day to day that in most cases go unnoticed and uncelebrated.   I will say this, if your marketing agency balks at this as a condition of working together, RUN. You are hiring them as an employee of sorts (on contract of course) and in many cases paying them what you would invest a significant part-time or even full-time employee.  If they are unwilling to have a weekly meeting that actually benefits you and them... move on. Thirdly, clearly write ALL of your expectations down before signing up with any marketing agency. Please don't be offended, but most of the failure of marketing agencies is not the fault of the agency, it is the fault of us as business owners for not communicating clear expectations.  Think through, write down, and agree to outcomes first, and then everything else second. The goal of a marketing agency is first and foremost to either grow your revenue and margin or grow your brand awareness (which ties directly back to revenue and margin). Marketers may disagree and say that it is more complex than that.  For businesses above fifty (50) employees that may be so, but for businesses like yours with between two (2) and fifty (50) employees, marketing is almost exclusively tied to growing the revenue and margin of the business. Write down your expectations and don't be veiled.  It will then be up to the marketing agency to decide if they can perform to the level of expectation you have set. Fourth, don't get sucked in to “number of hours” or “number of posts” per week or month.  Marketing is about OUTCOMES, not about the quantity of any one technical strategy. Views, likes, and impressions; we obsess over these because they are quick and give us an immediate snapshot into our public vanity.  We know deep down that they are a bit like jolly ranchers... taste sugary but offer no long-term health benefit. Unless you are willing to spend BIG money on paid advertising (and I mean BIG), you are likely to see very little return on direct social media advertising at the scale you can afford.   I know I know...someone reading this will be the exception.  Let's focus on the general rule.   Social platforms (YouTube, Blogs, Podcasts, etc.) are truly valuable assets IF you see them as air support to your ground game. In most businesses, still the number one lead generation strategy is good ole fashioned face to face referrals and follow-up. Your social presence is critical to provide authority and credibility when someone hears of you from one of their friends or contacts.  When you get referred, the first place they go to learn about you is online.   Don't be fooled, your online presence is very important...but it is not most important.   What is your ground game?  How do you get in front of potential customers and clients face to face?   When you set expectations with your marketing agency, it needs to be around outcomes regardless of strategy.   MOST marketing agencies will try to sell you a marketing engagement that is $X per month and includes # of blog posts, # of social media posts, etc.  We have over 500 episodes on our My Business On Purpose podcast and we love providing that as a tool... but does it lead to us being able to liberate business owners from chaos?   What is the outcome?  Not the activity. Finally, know your numbers and set a budget. I have heard it said before that a very conservative marketing spend for your business is 3% of annual revenue, and an aggressive spend is up to 15% of revenue. Do you know how much that would be?  And if you spent that on marketing, do you know how much that would have to return in revenue in order for the marketing spend to be worth it? A marketing agency should be able to tell you, if you spend $X with us throughout the year, we will not be doing our job unless it generates $Y in revenue. Outcomes, not activity. Many marketing agencies are brilliant at delivering results.  Just make sure that is who you are working with. If not, move on.

Cameron Herold Interview Hosted by: Scott Beebe Founder | Head Coach Business On Purpose CHECK OUT our website: https://www.mybusinessonpurpose.com/ LIKE and SUBSCRIBE to our YouTube and Podcast channels: My Business On Purpose #businessonpurpose  

Cameron Herold Interview Hosted by: Scott Beebe Founder | Head Coach Business On Purpose CHECK OUT our website: https://www.mybusinessonpurpose.com/ LIKE and SUBSCRIBE to our YouTube and Podcast channels: My Business On Purpose #businessonpurpose  

How To Determine A Return On Marketing Investment “Ugh.” That was a direct quote from a client when I asked a simple question, “how is your marketing going?” This post is as much an encouragement to marketing support service businesses as it is a call to action for business owners who are frustrated with trying to determine their return on marketing investment. The barrier to entry is about the same for palm readers, business coaches (ahem), and marketing service providers...not very high. Just about anybody can hang a shingle and call themselves a marketing agency.  That loose availability does not mean there is no significant value to be found in a well-run service.   So how much should you spend as a marketing investment, and for goodness sake, how do you realize a return on your marketing investment? First, let’s discuss how much to invest in the first place.  Your planning and delivery of marketing in your business should be as intentional and well thought out as product development, product delivery, accounting, sales, and all other systems of the business. Resources must be spent on marketing (the definition of marketing is not limited to advertising and promotion) with the same intentionality as resources spent on things like employee compensation, product and service delivery, and insurance coverage. In conversation with a marketing agency owner, I asked, “how much should a small business invest into their marketing?”  His response was, “it depends.” He went to provide a range that I thought was very helpful.   Three percent of gross revenue (total income minus cost of goods sold) would be a low marketing spend, whereas twelve to thirteen percent of gross revenue would be an aggressive marketing spend. The question then becomes, “what do we invest are marketing resources into?” This is an important mind shift in understanding that marketing is not a cross-your-fingers, hope-for-the-best, haphazard shot in the dark.   Marketing is a system. Just like the conglomeration of all of the bones in your body combine to form the skeletal system, and that system works in calculation and coordination, so all the conglomeration of promotional elements in your business work to form the marketing system. I like to think of marketing in terms of channels or canals.  You have the channel of social media, the channel of your website, the channel of live events, the channel of advertising, or the channel of say a podcast or YouTube.   Each channel provides a connection point for you to connect with your potential or actual client or customer. The most overlooked, and yet perennially most effective form of marketing for just about every business on earth is quite old fashioned. Word of mouth.  Yes, word of mouth marketing is a channel, and is probably the most trafficked channel your business has. There are three things you can do with your marketing system and the channels that combine to collectively share your mission with a targeted world. First, map out the exact channels that should exist in your marketing system and turn a blind eye to the channels that are distractions. All of your friends may be seeing great success with a certain social media platform.  You might even hear a podcaster say, “you’ve got to be on Mashblot (a fictitious social media channel I just made up)!” No, you don’t.  You should invest in channels where your target client or customer is paying attention.  If they are not looking at Mashblot, may be best to bypass and go to a channel that fits. For some, you may not need to be on social media at all.  We coach many contractors who are far better served to set up two lunches per week with vendors, general contractors, Architects, and Developers instead of trying to generate leads on Facebook, YouTube, or the platform du juor.   What channels are your clients paying attention to?  Map it out. Second, create a process to nurture and educate that channel.  You can ask a simple question, “what is the end game?” For your social media...what is the end game? For your in person lunches...what is the end game? For your website...what is the end game? Our coaches spend a significant amount of time face to face with business owners.  Over lunch or coffee, our end game is to coach!  When a non-client reaches out to us to “learn more”, we try to spend less time talking about the features and benefits of our deliverables, and instead we actually coach them during that time. It allows our client to get a feel for actual coaching and to evaluate their need for transformation. That is our end game, coach well and allow the business owner to experience freedom directly. For us, our website, social media channels, the My Business On Purpose podcast, and Live Events all exist to facilitate an in person or virtual meeting where we can coach in real life and understand the reality of a particular business owner. Once you have your specific and finite channels, each channel must have a process all aimed towards an end game. Thirdly, do the work and track. Marketing is often characterized by a flowing group of artistic free-thinkers, and instead is both art and science.  Certainly marketing requires ongoing creativity, that then gets packaged into a system for repetition. Free thinking by design is not repetitious, and yet marketing demands consistency and repetition. Business owners must know that in order to market well you must harness the ideation of free thinking, and then do the work. For example, each one of our coaches writes one article per week between 500 and 800 words...every week. Our coaches are not journalists, they are not career writers, they are business coaches.  Yet the repetitious work of marketing requires content, and content requires writing.   Writing for our coaches is a time for each to reflect back on the questions and challenges their clients have faced the week prior and to simply answer those challenges.  Just like I am doing in this post. Once written we then turn that content into blog posts, LinkedIn articles, a podcast episode, a YouTube episode, and sometimes as a keynote at a live event.  All that from one article. When the channels are mapped, the processes are spelled out and the work is being produced, you can then do the important work of tracking your progress.   Each week we record metrics on a simple client spreadsheet where we track downloads, visitors, purchases, members, book sales, views, and other metrics that give us a picture of the progress within our marketing system. Marketing has been billed of late more as the Vegas-style luck of inserting one dollar into a machine and getting two dollars out of the machine instead of the blending of art and science, free-thinking and repetition.   Marketing is a whole lot more than hoping to hit the jackpot on the simple pull of a lever, and it is worth you doing the work to uncover it. Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.  

How To Determine A Return On Marketing Investment “Ugh.” That was a direct quote from a client when I asked a simple question, “how is your marketing going?” This post is as much an encouragement to marketing support service businesses as it is a call to action for business owners who are frustrated with trying to determine their return on marketing investment. The barrier to entry is about the same for palm readers, business coaches (ahem), and marketing service providers...not very high. Just about anybody can hang a shingle and call themselves a marketing agency.  That loose availability does not mean there is no significant value to be found in a well-run service.   So how much should you spend as a marketing investment, and for goodness sake, how do you realize a return on your marketing investment? First, let's discuss how much to invest in the first place.  Your planning and delivery of marketing in your business should be as intentional and well thought out as product development, product delivery, accounting, sales, and all other systems of the business. Resources must be spent on marketing (the definition of marketing is not limited to advertising and promotion) with the same intentionality as resources spent on things like employee compensation, product and service delivery, and insurance coverage. In conversation with a marketing agency owner, I asked, “how much should a small business invest into their marketing?”  His response was, “it depends.” He went to provide a range that I thought was very helpful.   Three percent of gross revenue (total income minus cost of goods sold) would be a low marketing spend, whereas twelve to thirteen percent of gross revenue would be an aggressive marketing spend. The question then becomes, “what do we invest are marketing resources into?” This is an important mind shift in understanding that marketing is not a cross-your-fingers, hope-for-the-best, haphazard shot in the dark.   Marketing is a system. Just like the conglomeration of all of the bones in your body combine to form the skeletal system, and that system works in calculation and coordination, so all the conglomeration of promotional elements in your business work to form the marketing system. I like to think of marketing in terms of channels or canals.  You have the channel of social media, the channel of your website, the channel of live events, the channel of advertising, or the channel of say a podcast or YouTube.   Each channel provides a connection point for you to connect with your potential or actual client or customer. The most overlooked, and yet perennially most effective form of marketing for just about every business on earth is quite old fashioned. Word of mouth.  Yes, word of mouth marketing is a channel, and is probably the most trafficked channel your business has. There are three things you can do with your marketing system and the channels that combine to collectively share your mission with a targeted world. First, map out the exact channels that should exist in your marketing system and turn a blind eye to the channels that are distractions. All of your friends may be seeing great success with a certain social media platform.  You might even hear a podcaster say, “you've got to be on Mashblot (a fictitious social media channel I just made up)!” No, you don't.  You should invest in channels where your target client or customer is paying attention.  If they are not looking at Mashblot, may be best to bypass and go to a channel that fits. For some, you may not need to be on social media at all.  We coach many contractors who are far better served to set up two lunches per week with vendors, general contractors, Architects, and Developers instead of trying to generate leads on Facebook, YouTube, or the platform du juor.   What channels are your clients paying attention to?  Map it out. Second, create a process to nurture and educate that channel.  You can ask a simple question, “what is the end game?” For your social media...what is the end game? For your in person lunches...what is the end game? For your website...what is the end game? Our coaches spend a significant amount of time face to face with business owners.  Over lunch or coffee, our end game is to coach!  When a non-client reaches out to us to “learn more”, we try to spend less time talking about the features and benefits of our deliverables, and instead we actually coach them during that time. It allows our client to get a feel for actual coaching and to evaluate their need for transformation. That is our end game, coach well and allow the business owner to experience freedom directly. For us, our website, social media channels, the My Business On Purpose podcast, and Live Events all exist to facilitate an in person or virtual meeting where we can coach in real life and understand the reality of a particular business owner. Once you have your specific and finite channels, each channel must have a process all aimed towards an end game. Thirdly, do the work and track. Marketing is often characterized by a flowing group of artistic free-thinkers, and instead is both art and science.  Certainly marketing requires ongoing creativity, that then gets packaged into a system for repetition. Free thinking by design is not repetitious, and yet marketing demands consistency and repetition. Business owners must know that in order to market well you must harness the ideation of free thinking, and then do the work. For example, each one of our coaches writes one article per week between 500 and 800 words...every week. Our coaches are not journalists, they are not career writers, they are business coaches.  Yet the repetitious work of marketing requires content, and content requires writing.   Writing for our coaches is a time for each to reflect back on the questions and challenges their clients have faced the week prior and to simply answer those challenges.  Just like I am doing in this post. Once written we then turn that content into blog posts, LinkedIn articles, a podcast episode, a YouTube episode, and sometimes as a keynote at a live event.  All that from one article. When the channels are mapped, the processes are spelled out and the work is being produced, you can then do the important work of tracking your progress.   Each week we record metrics on a simple client spreadsheet where we track downloads, visitors, purchases, members, book sales, views, and other metrics that give us a picture of the progress within our marketing system. Marketing has been billed of late more as the Vegas-style luck of inserting one dollar into a machine and getting two dollars out of the machine instead of the blending of art and science, free-thinking and repetition.   Marketing is a whole lot more than hoping to hit the jackpot on the simple pull of a lever, and it is worth you doing the work to uncover it. Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.  

Fellow podcaster and author, Scott Beebe, is our guest today. He is leading the organization call My Business On Purpose; he and his team help business owners realize their vision for their life and business. But the principles we discuss in the show can apply to anyone and their life, including your family. He is author of: Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, and Build a Business That Matters. You can find out more about their business and coaching services at: www.mybusinessonpurpose.com; they also have a gift for you at www.mybusinessonpurpose.com/vision. During the show, we discuss the importance of not only knowing yourself and being clear about your vision, but making sure you write it down. One of the first steps is to clarify and confirm your own core values so your vision can be aligned with them. To achieve this, CRG encourages you to consider our powerful online course experience so you can live a life with more purpose and passion: What Do You Really Value? (using CRG’s Values Preference Indicator). We take you through a step-by-step process to help you clarify, confirm and then live your values to increase your fulfilment, engagement and success in life. To learn more and register, go to https://courses.crgleader.com/what-do-you-really-value/. If you want to take yourself to the next level, personally or professionally, consider our Professional Mastery & Assessment Certification workshop. This three-day, in-depth experience will transform your life. To find out more, go to: https://www.crgleader.com/certification. Thank you in advance for subscribing, sharing and posting a positive review and/or comment as we expand our impact to encourage and inspire others. Until next time, Keep Living On Purpose! Dr. Ken Keis

Fellow podcaster and author, Scott Beebe, is our guest today. He is leading the organization call My Business On Purpose; he and his team help business owners realize their vision for their life and business. But the principles we discuss in the show can apply to anyone and their life, including your family. He is author of: Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, and Build a Business That Matters. You can find out more about their business and coaching services at: www.mybusinessonpurpose.com; they also have a gift for you at www.mybusinessonpurpose.com/vision. During the show, we discuss the importance of not only knowing yourself and being clear about your vision, but making sure you write it down. One of the first steps is to clarify and confirm your own core values so your vision can be aligned with them. To achieve this, CRG encourages you to consider our powerful online course experience so you can live a life with more purpose and passion: What Do You Really Value? (using CRG’s Values Preference Indicator). We take you through a step-by-step process to help you clarify, confirm and then live your values to increase your fulfilment, engagement and success in life. To learn more and register, go to https://courses.crgleader.com/what-do-you-really-value/. If you want to take yourself to the next level, personally or professionally, consider our Professional Mastery & Assessment Certification workshop. This three-day, in-depth experience will transform your life. To find out more, go to: https://www.crgleader.com/certification. Thank you in advance for subscribing, sharing and posting a positive review and/or comment as we expand our impact to encourage and inspire others. Until next time, Keep Living On Purpose! Dr. Ken Keis

Our special guest on Rising Tide Startups podcast is Scott Beebe.  Scott is the founder of My Business On Purpose, a business coaching, training, and strategy group that helps small business owners and organizational leaders transition from working IN their businesses to working ON their businesses. Scott is also the host of the Business On Purpose […] The post 3.26 – Scott Beebe – My Business on Purpose appeared first on Rising Tide Startups.

When life takes you in many different directions, it can feel very confusing and purposeless. God uses our gifts and strengths in many ways and in many areas. Sometimes, it is up to us to choose what path we want to pursue. This is exactly the mentality that my guest, Scott Beebe, has used to find his passion and purpose in life. He decided that his true purpose was finding the place where business and faith intertwined. Scott is the founder of My Business On Purpose. He is on a mission to coach small business owners to leave behind chaos and step forward into a clear vision for their business. His 4 Steps to Business Freedom systematize business principles in a structure that makes sense to everyone. He has seen firsthand how businesses thrive under clear vision and direction. Transforming businesses just wasn’t enough for Scott. Today, you are going to find out how he used his faith to drive every business decision and vision session. You will get to see the many twists and turns that led Scott to entrepreneurship. It was an internal struggle between a desire to do God’s mission work on earth, but also to use the skills in business. Scott has managed to create something that blends the two perfectly, and I am excited for you to learn from him today. More in this episode: Scott shares his past work history, and how God led him to so many different industries. How Scott walked onto the USC football team. Vision statements aren’t new. Vision precedes time. What we can learn from the prophet Habakkuk. How Scott got pushed into the entrepreneurial pool. Learn how Scott made faith and business intertwine. Global mission work has always been important with Scott. How Scott handled the loss of his position. Learn how to take care of your people. What you can do before you have a business to start it off strong. Resources: My Business On Purpose Vision

On this episode of Build Your Network, Host Travis Chappell interviews Scott Beebe, a strategist, teacher, and business coach for My Business On Purpose with a background in direct and B2B sales, marketing and more. Here’s what Travis and Scott discuss in this episode: About Scott Beebe He liberates small business owners from their chaos.… The post Build Your Network (http://www.buildyournetwork.co) . For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Scott Beebe is the founder of My Business On Purpose, a business coaching, training, and strategy group that helps small business owners and organizational leaders transition from working IN their businesses to working ON their businesses. Scott is also the host of the Business On Purpose podcast; a weekly podcast where Scott interviews small business owners who share insights into how they are living their business on purpose. Scott was born in Washington DC and lived in Charlotte NC, Houston TX, Portland OR, and Greenville SC before graduating from the University of South Carolina in 1997. After college, he moved to Texas with his new bride Ashley, where he attended and graduated Southwestern Theological Seminary, then worked as a legal drug-salesman for Pfizer selling Lipitor, Viagra, and other well-known products. Among his many roles, Scott has served as Associate Pastor at First Baptist Church of Euless TX; he founded and served as lead pastor for LifePointe Church in Burleson TX; and he was international administrator for HELP, Inc., where he worked with multi-cultural teams both in the U.S. and Nigeria to build a platform for sustainable partnership with Nigerians through a variety of sectors, including business, finance, and agriculture. Over the years, Scott's numerous roles have provided him with experience in direct and B2B sales, designing and implementing organizational strategy, training and development, marketing, fundraising, teaching and speaking. The diversity of his roles and locations have shaped his unique view of businesses, churches, and cultures around the world. From this unique perspective, Scott created the Four Steps To Business Freedom; a six-month, group coaching experience built exclusively for businesses under $25mm and under 25 employees. The program: Helps owners and organizational leaders develop and implement a vision, a mission, and a set of values; Helps them build systems and processes to liberate them from the chaos of working IN the business; Leads weekly, virtual mastermind groups to uncover and implement the things they cannot see. Scott loves to read and learn. He and his wife Ashley travel whenever possible and make enjoying time with their three children a priority. Scott and his family live in Bluffton, SC (near Hilton Head), where they spend most of their time on the water!

I don’t believe in life/work balance. When I was a kid, my “work dad” would come home from the bank in his three-piece suit and he’d go upstairs and my “home dad” would come downstairs in jeans, looking for his martini and the download of our day while my mom cooked dinner. Sounds very Leave it to Beaver, doesn’t it? It really was. My dad didn’t have a computer or a cell phone. I can remember the only time the office called him at home – the bank building was on fire. But other than that – there was complete separation of work and home life. We do not have that luxury. At best, we can strive for life/work blend. Our personal lives will seep into the work day and our work will seep into our personal time. But for many agency owners, what that translates to is that you are always on and always working. That’s not only unhealthy for you but it’s unhealthy for your business. You simply can’t grow your agency if you have to do everything that’s mission critical. That’s the conversation I wanted to have with Scott Beebe who is a strategist, teacher, and business coach for My Business On Purpose. He is also the host of the Business on Purpose podcast. Scott is all about about liberating small business owners from the chaos of working in their business and helping them get their lives back by being really clear about what their business is about, what they want to get out of the business, where they have unique opportunities to contribute to the business, and where they need to get out of the way. His background includes direct and B2B sales, designing and implementing organizational strategy, training and development, marketing and fundraising, along with teaching and speaking.   What you’ll learn about in this episode: The two biggest non-negotiables for agencies today The value in building out a detailed company vision and reinforcing it regularly in team meetings Understanding what clients you should and should not work with based on your company vision Your mission statement: a portable, 15-word version of your vision story Why you need to have 3-5 core values that are unique to you (hint: not table stables like respect, responsibility, excellence, etc.) Scott’s spreadsheet for figuring out what tasks you can keep as the agency owner and which ones you should delegate How to document processes so everyone is on the same page and can wear multiple hats Using team meetings to stay on top of the week’s work and why you should end every team meeting with training How to delegate to people who may not be your direct reports without throwing your agency into chaos and confusion The four steps to achieving business freedom Reinvesting your time into things that matter once you’ve delegated tasks away and have significant free time Ways to contact Scott Beebe: Website: MyBusinessOnPurpose.com/vision Twitter: @scottbeebe LinkedIn: www.linkedin.com/in/scottebeebe Facebook: www.facebook.com/mybusinessonpurpose We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Scott Beebe is a strategist, teacher, and business coach for My Business On Purpose. His vocational blueprint began to start being drawn outside the lines growing up circling the Continental U.S. being born in the Nations Capital, then living in Charlotte, Houston, Portland, Greenville, and finally graduating from the University of South Carolina in 1997. There's not too many people who love systems & processes as much as Scott and I do, so that's what we dig into! Scott helps small business owners all over the globe systematize and automate their business so that they can find their true purpose. Once you find your true purpose and have a very clear mission and vision, it all starts to come together. By putting the right systems and processes in place and then empowering a team to implement, the business starts to thrive while the owner is able to focus on the big picture.

Small Business Owners are heroes without capes.  A constant swirl of small details create a constant tension between "too much" or "not enough” with very little relief, while everyone else thinks that you are a multimillionaire because you run a business.  This chaos is something that you can built OUT of your business with four intentional steps: 1) Vision/Mission/Values, 2) 3 Customized Roadmaps, 3) Org Structure/Roles/Meetings, and 4) Process IMPLEMENTATION.  Scott Beebe joins us to walk us through these four critical steps. Scott is a strategist, teacher, and business coach for My Business On Purpose. His vocational blueprint began to start being drawn outside the lines growing up circling the Continental U.S., being born in the Nation’s Capital, then living in Charlotte, Houston, Portland, Greenville, and finally graduating from the University of South Carolina in 1997. Diversity in locations and roles has provided Scott a unique seat from which to view businesses, Churches, and cultures literally around the world. Previously, as the International Administrator for HELP, Inc. it was his privilege to work with multi-cultural teams both in the U.S., and in Nigeria, to make disciples through sustainable partnerships within six domains of SW Nigeria. His background in these roles includes direct and B2B sales, designing and implementing organizational strategy, training and development, marketing and fundraising, along with teaching and speaking. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Today's interview is with Scott Beebe. He is the proprietor of My Business On Purpose; a multi-broadcast platform that equips, inspires, and mobilizes business professionals to live out their skill set to society. He is a strategist, teacher, and business coach.  He helps small business owners and organizational decision makers uncover things that they cannot see, and create game-changing strategies so they can take immediate action and live out their life and business with purpose and intentionality. The various broadcast mediums he uses are a once weekly interview-based podcast (The Business On Purpose Podcast with Scott Beebe), a blog posted multiple times weekly, daily social media posts, and a variety of other products and offerings to be provided in the coming year. Scott and his wife Ashley planted two Churches, pastored one of them, and have been working in rural Nigeria since 2005 building a platform for sustainable partnership with Nigerians through a variety of sectors including... See acast.com/privacy for privacy and opt-out information.

Scott Beebe is the proprietor of My Business On Purpose; a multi-broadcast platform that equips, inspires, and mobilizes business professionals to live out their skill set to society. He helps small business owners and organizational decision makers uncover things that they cannot see, and create game-changing strategies so they can take immediate action and live out their life and business with purpose and intentionality. In this episode we talk about his trips to Nigeria to help businesses there get help. He does coaching and has fallen in love with Nigeria over the last decade because it has so much potential. He does lots of face to face interaction as well as online interviews and helps people find where the business is going. He also hosts Masterminds where people get together to help each other with their problems in business and in life. He talks about how he got connected to the work in Nigeria and why it is so special. We then talk about the benefits of doing a for profit company even if it is in the developing world.