The Managing Partners Podcast: Law Firm Business Podcast

In this episode of The Managing Partners Podcast, personal injury attorney Tommy Badeaux shares his raw, relatable journey from bartending through law school to building a standout solo practice in Louisiana. Learn how he turned a near-fatal car wreck into a client-first law firm, why he embraces guerrilla marketing, and how solo lawyers can compete with billboard giants using local branding, authenticity, and tech-savvy strategies. If you're starting a law firm or looking to grow in a competitive market, Tommy's story is packed with real-world lessons and marketing gold. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial!  Chapters (00:00:00) - managing partners: How to grow your firm(00:00:41) - Say No to Work-Life Issues(00:02:54) - How a Louisiana lawyer started and ran his own law firm(00:08:24) - Tommy Feuerstein on Starting a Law Firm(00:09:41) - Personal Injury Lawyer Tommy Jones on Advertisements(00:15:44) - Good Tips for Small Law Firms(00:18:26) - Car Wrecking(00:24:10) - Paralegals: The Help They Need(00:27:11) - Should You Start Your Own Firm?(00:31:25) - Do older lawyers need to start their own firms?(00:36:20) - Are you able to practice outside of Louisiana?(00:37:46) - How to Reach Out to a Law Firm Partner?

In this episode, Kevin Daisey interviews Alistair Vigier, CEO of Caseway, about how AI is transforming the legal profession. From getting shot in the military to building a legal tech startup that's shaking up the system, Alistair shares lessons on raising capital, surviving lawsuits, and scaling innovation in a highly regulated industry. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial!  Chapters (00:00:00) - Will AI Replace Lawyers?(00:01:57) - Going From Special Forces to Business(00:04:31) - Exploring the Law Firm's Equity Split(00:07:48) - Answering Legal(00:08:52) - OpenAI's Lawsuit Defense(00:12:16) - How Casework Is Taking on Court Decisions With AI(00:16:16) - Sued vs the Courts: Marketing Plan(00:21:50) - Attorney Problems: What's The Best Way to Connect With People?

In this episode, Raquel Gomes shares how female law firm owners can scale successfully, live guilt-free, and delegate like a pro. Learn how Stafi supports firms with top Latin American VAs, onboarding support, and proven systems. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial! Chapters (00:00:00) - Why, Most Law Firms Scale(00:00:34) - Meet Raquel Moreno(00:01:10) - Dealing with Women in Business(00:02:12) - Bringing a Virtual Assistant (VA) to Your Law Firm(00:06:57) - Answering Legal(00:08:01) - Top Law Firm Executives on Hiring Agents(00:15:02) - How to Build a Successful VA Team(00:21:20) - SOPs and Processes for Law Firms(00:25:16) - A Law Firm's 800+ Clients(00:26:43) - How to Connect with Staffy on LinkedIn

In this conversation, Kevin Daisey and Mitch Jackson explore the transformative impact of AI on the legal profession. They discuss how lawyers can leverage AI to enhance efficiency, improve client experiences, and create more engaging content. Mitch emphasizes the importance of adopting a proactive mindset towards AI, addressing concerns about job displacement, and utilizing AI for predictive analysis and timely content creation. The discussion also highlights the need for lawyers to focus on client-centric content and the potential of AI tools to enhance communication and marketing strategies. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial! Chapters (00:00:00) - 00:00 Introduction and Guest Introduction(00:02:04) - Understanding AI in Law Practice(00:07:32) - The Impact of AI on Legal Jobs(00:12:33) - Enhancing Client Experience with AI(00:17:31) - Using AI for Predictive Analysis(00:21:33) - Creating Client-Centric Content(00:27:52) - Leveraging AI for News Jacking and Content Creation

In this episode of the Managing Partners Podcast, Kevin Daisey and Gary Sarner discuss the significance of conferences in the legal industry. They explore how networking at these events can lead to valuable relationships and business opportunities. Gary shares insights from his extensive experience attending conferences, emphasizing the importance of being approachable and authentic. The conversation also touches on the role of personal branding, the impact of marketing strategies, and the necessity of building trust in professional relationships. They conclude by encouraging listeners to attend conferences and engage with others to foster growth and collaboration in their careers.

The Educational Interview meeting featured Will Hoffman, a seasoned expert with over 20 years of experience in retirement plans and medical insurance, as he discussed advanced retirement strategies tailored for business owners. Kevin introduced the session, highlighting key topics such as the various ways business owners can receive compensation, including salaries, business sales, and retirement plans. Notably, Will explained cash balance plans, showcasing their potential savings, like a doctor's group saving over $250,000 annually. He also covered non-qualified deferred compensation plans, life insurance for tax-efficient savings, and a new 401(k) product offering a 20% hedge against market declines. Furthermore, the discussion emphasized the use of retirement plans to attract and retain talent, with a focus on the importance of annual benchmarking. The meeting concluded with action items for exploring these advanced strategies and contacts for further personalized support from Will Hoffman.

In this episode of the Managing Partners Podcast, host Kevin interviews Jon Halaby, co-founder of a law firm alongside his wife, Julie. They delve into their professional journey, beginning from their law school days at Case Western Reserve University to starting their firm in 2011, influenced by the aftermath of the 2008 financial crisis. Jon discusses the distinct roles they play within the firm—Julie specializing in employment law and business disputes, while he manages insurance cases, injury claims, and financial oversight. The conversation shifts to essential advice for new law firms, highlighting the importance of focusing on core competencies while remaining open to new opportunities. Jon emphasizes the value of delegation and hiring capable staff, noting that the right hire can significantly boost practice income, all while ensuring client attention is maintained as the firm scales.

In the latest episode of "The Managing Partners Podcast," host Kevin Daisey and guest Jobeth Bowers engage in a lively conversation about balancing legal practice with personal passions. Jobeth shares insights into his successful side business in stage hypnosis, primarily aimed at fundraising for nonprofit organizations, and discusses how he's structured it to maximize profits for his clients. He also emphasizes the importance of community engagement and referrals in building his personal injury law firm, which he has designed for flexibility to accommodate his dual career. Both Kevin and Jobeth highlight the essential nature of pursuing hobbies outside the law to prevent burnout and maintain a healthy work-life balance. Listeners are encouraged to explore unique fundraising options through Jobeth's website, uniquefundraiserides.com, and to share their own side businesses in the comments.

In this episode, Kevin Daisey and Nick Passalacqua discuss the challenges of delegation in law firms, the importance of building a supportive team, and the lessons learned from personal and professional crises. Nick shares his journey from a solo practice to a growing firm, emphasizing the need for trust, effective systems, and a positive culture. They explore the impact of the pandemic on business growth and the significance of hiring the right talent to foster a thriving work environment.

In this episode, Kevin Daisey interviews Brian Glass about the upcoming Great Legal Marketing Summit. They discuss the agenda, the importance of connections, and the focus on mindset and entrepreneurship. Brian emphasizes the need for lawyers to prioritize their marketing efforts and understand their ideal customer before diving into digital advertising. They also talk about the value of attending conferences with team members and the power of visualization. The episode concludes with information on how to get tickets and sponsorship opportunities for the summit.

In this episode of the Managing Partners Podcast, Kevin Daisey sits down with business coach Andy Goldstrom to explore the crucial benefits of hiring a coach for small law firms. Andy, the Managing Partner at Midcourse Advisors, brings over 25 years of experience in driving high-growth success to the show, including senior executive roles at two Inc. 500 companies. He specializes in helping professional services firms grow rapidly and profitably. Throughout the episode, Andy & Kevin discuss the importance of finding the right fit in a coach, maintaining accountability, and building a results-driven approach. They explore essential topics for small law firms, including structuring for success, creating a positive company culture, and hiring the right talent. Andy also offers valuable advice for solo practitioners and small firm attorneys, focusing on generating momentum, validating their value proposition, and overcoming the challenges of scaling a business. Don't miss this episode packed with practical insights on how to grow and sustain a successful law firm.

On today's installment of Tactical Tuesday, we'll be covering the world of sales in legal firms! In our final chat with Meghan, we talk about the power of follow-ups, the importance of persistence, and the secrets of personalized communication that often turns “leads” into clients. Kevin and Megan share some great tips on using tools like chatbots and AI to connect with potential clients and why law firms should go beyond just relying on emails alone. We also emphasize the need for continuous improvement in sales tactics, staying updated with the latest trends, and enhancing communication strategies to better serve clients. If you're part of a law firm looking to power up your sales game or just curious about how to better engage with clients, this episode is full of helpful tips and ideas.

On today's episode, we take you back to Answering Legal's 2024 Law Firm Summer Reboot Camp, featuring Jennifer Gore! In this episode of the Managing Partners Podcast, Kevin and Jennifer sit down to talk about the critical importance of intake, onboarding, and client experience for law firms. Drawing from their vast experiences, Kevin and Jennifer discuss common pitfalls in lead generation, the need for 24/7 client availability, auditing processes, and the profound impact of client experience on referrals and firm success. You'll also get firsthand insight into effective internal processes, strategies for optimizing client interactions, and the keys to maintaining strong relationships with partner vendors. If you are a law firm looking to improve efficiency & client journey, you won't want to miss this episode!

In this episode, we are again joined by Meghan where we discuss the critical role that culture and values play in shaping a successful business. Together, Megan & Kevin explain how empowering frontline employees and attracting top talent can lead to higher sales, better marketing, and improved client satisfaction. The conversation highlights the importance of leaders establishing a strong culture and communicating their values through initiatives that align with those principles to prevent potential issues. Tune in for tips on creating a workplace culture where employees feel safe, encouraged to share ideas, and empowered to contribute, all leading to greater success.

Today we welcome Jason Epstein, Managing Partner of Premier Law Group, to the show. On today's episode, Jason shares his firm's unique approach to work-life balance - a four-day workweek. He explains how this system helps foster teamwork, accountability, and a strong company culture. This is a must-watch episode, as Jason also reveals his successful marketing strategies, including hosting summer barbecues at apartment complexes and even offering a VIP program. Tune in every Thursday at 12 pm Eastern for a brand new episode of The Managing Partners Podcast!

On this episode of Tactical Tuesday, we're excited to welcome a new special guest—Meghan O'Doherty, the Director of Client Advocacy at Array Digital! Join us as we cover the importance of client communication, and how you can tailor your approach to each client's unique needs. We'll also be exploring the significance of the client journey in fostering strong client relationships, especially the pivotal first 90 days. Meghan will be on the next few episodes of Tactical Tuesday, so be sure to set your calendars for every Tuesday at 12 pm Eastern!

Today on the show, we sit down with Jonathan Keyser, founder & thought-leader of the Keyser Commercial Real Estate. Keyser is a full-service commercial real estate brokerage firm that exclusively represents tenants, and was named by USA Today as “The Commercial Real Estate Disruptor.” With over 20 years of experience in the Commercial Real Estate industry, Jonathan shares his unique approach to business, emphasizing the importance of investing in long-term success, prioritizing client needs, and cultivating trust through selfless service. Throughout the show, we talk about his firm's emphasis on the value of selfless service and the impact it can have on building trust and long-lasting relationships. The discussion also touches on the challenges of maintaining a customer-centric approach in a busy and competitive business environment. As an author, national speaker, and regular contributor to The Business Journal, Jonathan gives some great perspectives, making this episode a must-listen for anyone interested in elevating their approach to business and client relationships.

Today on Tactical Tuesday, Kayla & Kevin will be diving into some of the most frequently asked questions from our audience & clients. This episode is packed with insights on content marketing, SEO, quality control, user intent, and Google Analytics. Tune in to hear how to tackle questions like: “How much should I invest in content?” “How often should I create content?” “How do I conduct research to properly write my content?” “What tools do I need to start writing content?” We highlight the importance of prioritizing quality over quantity, understanding user intent, and the value of patience, thorough research, and delivering helpful, informative content to attract organic traffic and boost your search engine rankings. This is our last segment with Kayla - you won't want to miss this jam-packed episode!

Today we are joined by the managing partner at Work Injury Rights, Stacey Isaacs, where we'll be discussing the importance of the client journey in the legal industry. Learn how you can create a seamless client journey process as Stacey shares her expertise on why empathy and clear communication are essential throughout the entire client experience. Plus, we explore her inspiring journey of founding her own law firm and the thoughtful process behind crafting their client-focused approach. Tune in for valuable insights on building meaningful client relationships in the legal world!

Join Kevin Daisey and Kayla Davis as they share how to optimize your law firm's website in our seventh installment of Tactical Tuesday! Throughout the show, we explore the importance of modern, user-friendly designs and effective conversion strategies to turn website traffic into clients. Learn about mobile optimization, clear messaging, the crucial role of SEO in driving organic traffic, and EAT (expertise, authoritativeness, trustworthiness) information. This is a must-listen for attorneys aiming to enhance their website performance and attract more clients.

In today's episode, we sit down with best-selling author, Mike Michalowicz, the mastermind behind books like Profit First and All In. Throughout the show, Kevin & Mike discuss the importance of building unstoppable teams and creating a sense of ownership within a company. Mike also shares his FASO model, which stands for Fit, Ability, Safety, and Ownership, and explains how these elements contribute to team success. We explore the concept of potential ability, emphasizing the importance of finding individuals who have the desire and thirst to excel in their roles. Overall, the conversation emphasizes the significance of creating a positive and empowering work environment. Don't miss out on learning how you can take your Law Firm to the next level! Tune in every week for a brand new episode of The Managing Partners Podcast!

In this segment of Tactical Tuesday from The Managing Partners Podcast, Kayla Davis and Kevin Daisey discuss the use of AI in generating legal content. They explore Google's stance on AI-generated content, the potential consequences of its use, and the crucial importance of creating high-quality, helpful content. The discussion also covers the risks and legal repercussions of over-relying on AI for content creation in addition to the risks and legal repercussions of relying too heavily on AI-generated content. Kayla and Kevin stress the necessity for attorneys and agencies to focus on user experience and deliver unique, valuable content. Whether you're a legal firm in search of a reliable agency or a legal marketing professional aiming to enhance your strategies, this episode is tailored for you!

Today on the Managing Partners Podcast, we are joined by Francisco E. Mundaca, Managing Partner at The Spiggle Law Firm. In this episode, we discuss Francisco's experience transitioning into new states & practice areas sharing the challenges and successes of leading a large law firm. Throughout the show, Francisco & Kevin offer invaluable insights and tips that are applicable to all legal practices, emphasizing the importance of flexibility and adapting to market demands Stream new episodes of ‘The Managing Partners Podcast' every Thursday at 12pm Eastern!

On today's episode of Tactical Tuesday, we are joined by Kayla Davis, a content strategist at Array Digital. Throughout this episode, Kevin & Kayla discuss the importance of creating high-quality legal content that resonates with potential clients & closes more deals, all while following the rules of the American Bar Association. We'll be discussing topics like the necessity of building trust and authority through your content, and how to strike the perfect balance between optimizing for SEO and connecting with your audience. Don't miss out on this episode to enhance your law firm's content strategy and stay ahead in the competitive legal landscape.

Today on the show we are joined by John Cooper, a personal injury lawyer specializing in railroad cases at Cooper Hurley Injury Lawyers. Throughout the show, we discuss the unique aspects of railroad law and the different types of cases John sees on a daily basis. We talk about the Federal Employers Liability Act (FELA), which provides better compensation for railroad workers compared to workers' compensation, in addition to other aspects of the industry like railroad passenger cases and grade crossing collisions. We also learn what it is like to be a personal injury lawyer, and what you may encounter on a daily basis in this career. This is yet another jam-packed episode of MPP you won't want to miss! Make sure you tune in every Thursday for a new episode.

In our fourth installment of Tactical Tuesday, Brian Cole and Kevin Daisey discuss post-launch optimization for Google Ads. They cover topics such as analyzing search terms, adding negative keywords, adjusting match types, improving quality scores, addressing disapproved ads, and managing budget spend. They also emphasize the importance of understanding the customer journey and aligning ad strategies accordingly. If you're currently running Google Ads at your firm, this is an episode you won't want to miss. Be sure to tune in every Tuesday for a brand-new Tactical Tuesday!

On today's episode of ‘The Managing Partners Podcast' we speak with the founder of Legal Soft, Hamid Kohan! With his extensive experience in building and scaling law firms, Hamid shares the top 3 actions law firms should take today to grow & scale effectively. As importantly, Hamid shares while also sharing what unique challenges to overcome. From the benefits of hiring virtual staff, the pivotal role of technology, and understanding the cost of client acquisitions - Hamid has got the one-stop shop for law firms down to a science. Tune in for a comprehensive guide to shape, grow, and scale your law firm quickly! Don't miss this opportunity to learn from a true industry expert!

In our third installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital's Digital Advertising Strategist, Brian Cole, to discuss Google Ads and hone in on Google search keywords. Throughout the show, Brian & Kevin discuss the importance of negative keywords and how they can help filter out irrelevant search terms. This episode also emphasizes the importance of tracking conversions and optimizing ad campaigns to maximize performance. Together, Brian & Kevin highlight the importance of organizing keywords within ad groups to provide a better user experience & drive results.

Today we sit down with Elise Buie, Owner of Elise Buie Family Law Group. In this episode, Elise takes us through the journey of building and expanding a family law firm, emphasizing the crucial role of a strong culture and building personal relationships with team members in this specific practice. What sets Elise's firm apart is her utilization of “remote employees & partners”. Throughout the show, we learn her strategies for running a successful remote law practice and managing a dispersed team. Don't miss this insightful episode filled with valuable takeaways for anyone interested in the intersection of law, leadership, and remote work!

In our second installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital's Digital Advertising Strategiest, Brian Cole, to discuss the importance of landing pages in Google advertising campaigns. Tune in to hear best practices for creating high-converting landing pages, creating powerful CTAs, marketing “dos & don'ts,” plus so much more! This isn't an episode you want to miss.

In this episode of the Managing Partners Podcast, Kevin sits down with Kellam Parks, to discuss his journey from law school to founding and expanding his own law firm, Parks Zeigler. Throughout the show, Kellam shares key strategies for scaling a law firm, including hiring and delegation, virtual assistants, leveraging business coaches, events, & groups, and low-cost strategies for finding new clients. We also discuss the importance of work-life balance and how to effectively manage and grow a law firm through different stages of development. This is an episode you won't want to miss if you want to scale your firm!

Davina Frederick is an attorney with a notable journey through her professional career. She ventured into law as her second career, starting her own law firm right out of law school. With an entrepreneurial spirit, she has navigated the rigors of starting and scaling a business. Before her legal endeavors, she spent approximately 15 years in marketing—a background that certainly colors her current pursuit as a law firm growth strategist, focusing especially on helping women law firm owners scale their practices. In addition to her law experience, she has also engaged in entrepreneurial ventures such as operating a high-performance fitness training facility. In the latest episode of the Managing Partners Podcast, host Kevin Daisey warmly welcomes Davina Frederick, a seasoned attorney and business coach, offering female law firm owners the tools and strategies to scale their businesses successfully. Kicking off with a vibrant exchange recalling their previous podcast collaboration, the guests dive into the essential elements of growth, balance, and leadership integral to running a successful law firm. The conversation leads to thought-provoking insights about the challenges of scaling a law firm, transitioning from a solo to a CEO mindset, and the vital importance of creating supportive teams, structures, and systems within the business. Davina emphasizes the significance of knowing one's professional desires, constructing a law firm that supports one's lifestyle aspirations, and the untapped potential of women in law to grow their practices without succumbing to burnout.

Sara Shikhman is an accomplished lawyer with a rather unconventional career trajectory within the legal sphere. She began her legal journey with a traditional mindset, aiming to practice corporate law, but her path took a diverse turn after working in Big Law in New York. Seeking more creative and entrepreneurial opportunities, Sara became the CEO of an online furniture startup and later co-founded a string of successful Botox clinics. Combining her entrepreneurial spirit and legal expertise, Sara established her own firm in 2019, Lengea Law, specializing in the Med Spa and aesthetic space. Since its inception, the firm has amassed over a thousand clients, showcasing Sara's deep understanding of niche legal markets and business development. In this episode of the Managing Partners Podcast, host Kevin Daisey introduces listeners to Sara Shikhman, an attorney who has carved out a unique niche in the law and aesthetics industry. Sara's multifaceted experience as a lawyer, entrepreneur, and CEO offers an intriguing perspective on niche specialization within the legal field. The episode delves into Sara's journey, highlighting the importance of finding a unique space in the market and the power of entrepreneurship in law. Sara Shikhman shares her story of transitioning from corporate law to running an online furniture startup followed by a thriving Botox clinic business. Her experiences have armed her with invaluable insights that she adeptly applies in her legal practice at Lengea Law. The episode further explores her firm's success, the strategies employed to grow her clientele, and her approach to building a global, distributed legal team.

Manny Serra is the Managing Partner at Rossen Law Firm, whose passion and expertise lie in the field of criminal defense. Based in South Florida, Manny has devoted his career to revolutionizing criminal defense in the region, with a focus on preventing the "plea factory" approach common in the justice system. Originally intending to join big law firms, Manny's journey took a turn when he discovered his calling at the public defender's office. He firmly believes in the ethical duty to fight for clients and has been a driving force in growing Rossen Law Firm alongside the founder, Adam Rossen. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes Manny Serra from Rossen Law Firm to delve into the transformative goals and ambitions set to scale their firm. Engaging and eloquent, this session offers an insightful journey into the criminal defense landscape. Manny Serra shares his South Floridian roots and his dedication to criminal defense, highlighting how passion for justice fuels his and the firm's endeavors. This episode's narrative weaves through the evolution of Manny's career from law school to the front lines of legal defense, identifying the issues within the justice system and the firm's unique approach to combating them. It also touches on the importance of culture, core values, and the Entrepreneurial Operating System (EOS) in driving business success.

Scott Snellings is a Managing Partner and attorney at Snellings Law, based out of Frisco, Texas. His journey began in college with aspirations to become a doctor, but after not performing well in biology, he pivoted toward psychology and subsequently discovered a passion for law through an internship with a personal injury lawyer. Scott pursued legal studies at Baylor Law School, renowned for its practice court program, and since then, has climbed the ranks from working on General Motors cases at a product liability defense firm to starting his own firm in 2008. Scott is notable for his dedication to helping people through personal injury law, combining his love for medicine and desire to help those in difficult circumstances. In this invigorating episode of The Managing Partners Podcast, host Kevin Daisey welcomes Scott Snellings, a personal injury lawyer with a compelling narrative that has shaped his profession and the culture at his law firm, Snellings Law. As the conversation unfolds, Scott delves into his law journey, the transformations his career has undergone, and the principled approach he takes towards managing his law firm. The heart of the discourse concentrates on implementing the Entrepreneurial Operating System (EOS), a holistic business model encapsulated in the book “Traction” by Gino Wickman. Scott eloquently explains how EOS has revolutionized his law firm, stressing the critical role of a structured meeting rhythm, accountability, data-driven decision-making, and the importance of maintaining a vibrant, shared culture. His firm's success hinges on team collaboration, creativity, and guarding the core values that define their work ethic. This episode is a reservoir of insights, offering prudent counsel to law firm managers seeking sustainable growth and culture-focused entrepreneurship.

Frank Rekas hails from a strong background in financial services, boasting an impressive career spanning nearly 33 years. Originally from Chicago, Frank has been calling Boca Raton, Florida his home for over three decades. His transition to the warmer climate coincided with his shift from retail hardware into the financial sector. Frank's extensive experience, particularly in advising attorneys on financial matters, positions him as a thought leader in the industry. His expertise spans over various aspects of financial planning, including cash flow management, retirement strategies, and tax optimization. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes Frank Rekas to share his wealth of knowledge on financial planning for attorneys. Frank discusses the common hurdles legal practitioners face in managing their finances and offers valuable insights into proactive financial strategies. The conversation kicks off with Frank's personal journey, from his roots in Chicago to becoming a financial savant in the sunny state of Florida. Frank delves into the common financial pitfalls for attorneys such as procrastination and compartmentalizing financial products without a cohesive plan. He emphasizes the importance of organizing one's financial drawer, working with a mentor, and the benefits of having a one-stop financial planning shop.

Loyd Bourgeois is a seasoned attorney and managing partner at a law firm situated in a small town between New Orleans and Baton Rouge. As a first-generation college graduate, Loyd holds an engineering degree and later pursued law at Tulane, developing a specialization in environmental law. After initially practicing in toxic tort remediation, he shifted his focus to disability law, sparked by a personal family experience. Today, he has grown his legal practice to encompass personal injury and disability cases, expanding his services nationally in the disability arena while maintaining a strong local presence for personal injury matters. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey introduces Loyd Bourgeois, an attorney with a unique story who has built a thriving legal practice right on the outskirts of two major Louisiana cities. The episode taps into Loyd's journey from engineering to law, his initiation into disability law due to a cousin's health crisis, and the subsequent expansion of his practice to connect with his community on a deeper level. Loyd shares how his firm carved a niche in a small town while leveraging proximity to larger markets to attract clientele. He emphasizes the power of local engagement and online strategies to build a trusted brand in less populated areas. Despite operating in the shadow of legal giants, Loyd explains how smaller firms can thrive by understanding their market, being community-focused, and utilizing digital marketing in parallel with grassroots efforts.

Sally McDonald is a distinguished attorney hailing from Rhode Island with a noteworthy presence in the legal community. Beginning her career as a paralegal, her passion for law was ignited, leading her to attend Roger Williams University School of Law. Currently, she is the managing partner at Cameron and Mittleman, specializing in business litigation with an extensive legal portfolio that includes employment, estate and trust, and construction litigation. Sally is also known for her dedication to nonprofit boards and boasts a rich history in hospitality management. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey welcomes Sally McDonald to discuss the vitality of networking, personal branding, and business development within the legal sphere. Sally shares her multifaceted journey and her progression to becoming the managing partner of her firm. Central to this episode, Sally emphasizes the importance of lawyers building their personal brand and networking skills, particularly in the post-COVID era where both in-person and online interactions are crucial. Focusing on the integration of personal marketing alongside firm-wide efforts, she prescribes a triad strategy: serving on nonprofit boards, engaging in organized networking groups, and effectively utilizing LinkedIn. Sally advocates for finding a balance between professional and personal marketing to promote individual lawyers within their firms.

Taly Goody is an accomplished attorney based out of Los Angeles, California. As the founder of the Goody Law Group, she specializes in personal injury and employment law. Taly began her career working in art law before establishing her law firm in 2019. With a keen focus on competitive marketing and leveraging the power of social media, she has adeptly navigated the California legal landscape to grow her practice. Recently, her husband Grayson joined her as a full-time partner at the firm, which is also serving clients in Wyoming. In this enlightening episode of the Managing Partners Podcast, host Kevin Daisey chats with Taly Goody about the significance of social media for law firms and how it can be a game-changer in client acquisition and brand building. From starting with zero clients to attracting major cases through TikTok, Taly shares her personal journey and tactics that led to the success of her firm's social media presence. Taly delves into the strategies that worked for her, emphasizing the importance of consistency and authenticity on social media platforms. She explains how her approach has evolved from being a solo contributor of content to now having a social media manager, which has streamlined the processes for her firm's online presence. The episode provides an intimate look at how Taly balances creating content for her firm's branding alongside her personal brand, revealing the significance of connecting and engaging with the audience beyond the professional sphere.

Christopher "Chris" Earley is a personal injury lawyer based in Boston, known for his unique approach to law practice and emphasis on authenticity. With a background marked by overcoming personal challenges, including addiction and homelessness within his family, Earley has built a humble practice focused on empathy and authenticity. A prolific writer and advocate for vulnerability in the legal field, Earley contributes to various columns and shares insights that resonate with both clients and fellow lawyers. In this episode of the Managing Partners Podcast, host Kevin Daisey sits down with Boston-based personal injury lawyer Christopher Earley to discuss the intersection of personal background and professional practice. With an upfront approach, Earley shares his compelling story of triumph over a difficult upbringing and how this has shaped his client relationships and management style. The conversation delves into the power of vulnerability, the importance of being authentic in the legal profession, and the ways in which personal stories can build connections and grow a legal practice. Chris Earley emphasizes the idea that marketing and running a law firm should go beyond traditional methods, focusing on creating authentic content and leveraging one's unique experiences for a distinct competitive edge. Key strategies for young attorneys starting out in the legal world are also discussed, highlighting the significance of daily persistent efforts in building one's brand. Alongside, Kevin Daisey offers insights into efficient work distribution for lawyers, urging them to engage in high-value tasks that can exponentially aid the growth of their firms.

Wendy Merrill is a fierce advocate for improving the practice of law. She has worked with thousands of lawyers around the world, providing practical guidance and proven techniques designed to help lawyers and their firms thrive. Wendy is both the proud CEO of StrategyHorse, a consulting firm committed to boosting law firm profitability with proven strategies, and the co-founder of The Savvy Advocate, a unique associate training program designed to prepare younger lawyers and their firms for success. She also is an author and prominent speaker on law firm growth strategy, winning the war for legal talent, bridging the generational gap in law firms, and more. In this episode of the Managing Partners podcast, host Kevin Daisey sits down with Wendy Merrill, a seasoned expert in law firm profitability and internal alignment. The conversation delves into the nuances of leadership, strategy, and the essential need for alignment within legal firms to enhance their growth and success. During the episode, Wendy and Kevin engage in a thought-provoking discussion about the challenges law firms face in the modern business environment. Wendy shares insights into the importance of having aligned leadership within a firm to drive profitability and employee engagement. She emphasizes the significance of understanding individual motivations and aligning them with the firm's goals.

Ben Leader, a Rock Hill, South Carolina native, is a diligently practicing attorney with a rooted presence in the state. An alumnus of Clemson University and Campbell University Law School, Ben's zest for the legal domain was stoked under the mentorship of a local circuit court judge post-law school. His deep-seated association with Elrod Pope Law Firm is marked by his status as a second-generation attorney, sharing the professional space with his father, Jack Leader. With an ethos of evolving and adapting, Ben has played a pivotal role in steering his firm through transformative growth, particularly in the realm of intake processes and client acquisition. In a compelling new episode of the Managing Partners Podcast, host Kevin Daisey welcomes Ben Leader, an attorney with an engaging story of rejuvenating his firm's trajectory. Ben's first-hand account provides rich insights into the operational pivot that has propelled their growth, particularly in the realm of client intake. As the conversation unfolds, Ben Leader delves deeply into how his firm confronted inefficiencies and strategically reinvented its intake process. Ben reveals the enlightening journey his firm embarked upon, transitioning from a worker's compensation stronghold to a 75% personal injury caseload, all while combatting the pitfalls of traditional, less data-driven methods. Through a gripping narrative, the episode uncovers the impactful decision to undergo a thorough intake audit which led to a remarkable increment in case sign-ups, signifying a 210% growth without additional marketing expenditure. This strategic mastery has not only resulted in operational optimization but has also sparked a philosophical transition towards a more volume-based approach, without sacrificing the firm's boutique essence.

Hugo Gomez is a seasoned expert in the field of lead generation with a digital marketing background and over 15 years of experience. Originally from Ecuador but now based in Los Angeles, California, Hugo has cultivated a niche expertise in servicing the Spanish-speaking legal community. He has notably ventured into the legal sphere to tackle the complexities of lead generation and marketing for law firms targeting Hispanic clients. As the founder and lead of his agency, Abogados Now, Hugo leads a 50-strong team of bilingual digital marketing professionals focusing on generating leads and providing bespoke services to attorneys who recognize the necessity of advertising in Spanish. In this engrossing episode of the Managing Partners Podcast, host Kevin Daisey welcomes guest Hugo Gomez, who sheds light on the specialized world of marketing for law firms in the Spanish-speaking demographic. Hugo brings a captivating perspective on the unique challenges and opportunities that come with marketing to a niche yet expansive audience. As the conversation delves into Hugo's journey and the inception of his own agency, the narrative broadens to encompass the importance of comprehensive commitment when marketing to the Hispanic community. He emphasizes the lack of shortcuts in achieving success in this sector and the crucial role of mobile, social media, and video content. The discussion uncovers the rich diversity within the Hispanic market and articulates the growing necessity for law firms to adopt bilingual strategies. The episode is not just about marketing to a specific audience but also touches on the symbiotic relationship between agencies and law firms—underscoring the collaborative responsibility needed to drive success. Hugo's insights are particularly revealing for law firms contemplating entering or expanding their presence in the Hispanic market.

Michael Cowen is a seasoned trial lawyer hailing from San Antonio, Texas. He is a prominent figure in the realm of litigation, with a specialized focus on mostly trucking litigation. Michael manages two law firms: Cowen Rodriguez Peacock, a boutique firm that emphasizes cases referred by other attorneys, and Begum and Cowen, based in Albuquerque, New Mexico, which engages in direct-to-consumer advertising. Known for his passion for the courtroom, Michael sits as the senior decision-maker at his Texas firm and plays a significant role in the management team of the New Mexico entity. Beyond his administrative duties, he stays deeply involved in litigation, actively participating in trials and major legal proceedings. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey dives deep into the importance of processes and procedures with guest Michael Cowen, a trial lawyer known for his success in the field of trucking litigation and effective law firm management. Through their dynamic conversation, they shed light on the transformative power of meticulous systems within legal practice. Michael Cowen shares his journey from working laboriously on every case to strategically focusing on attorney referrals, which significantly boosted his average fee and case quality. He delves into his decision to streamline operations and how doing so multiplied his income while reducing his working hours. Cowen underscores the significance of maintaining regular client contact and comprehensive file reviews to ensure client satisfaction and operational efficiency.

Michael Massey is an accomplished SEO strategist at Array Digital, a marketing agency specialized in content and SEO for law firms. His expertise lies in decoding Google updates and shaping strategies to enhance online search visibility for clients. Michael's analytical skills and ability to adapt to the evolving digital landscape make him a valuable asset to the Array Digital team. In this insightful episode of the Managing Partners Podcast, host Kevin Daisey is joined by SEO strategist Michael Massey to dissect the latest 2024 March Google core update. Offering a gripping narrative that any legal firm looking to finetune their online presence would find invaluable, Kevin and Michael explore the nuances of SEO in the legal industry. The discussion delves into how Google's updates shape the strategies necessary for law firms to stay on top of the search spectrum. The pair emphasize the importance of understanding and adapting to these updates to maintain organic online traffic. Michael's insights offer clarity on Google's mission to prioritize user experience over keyword-stuffed content. They also discuss how Array Digital takes a proactive approach to address potential SEO setbacks and ensure clients' sustained success in organic searches.

Eda Rosa is known as the "CEO Paralegal", a title bestowed upon her by her audience and followers. With a dynamic legal background that started with her role as a billing clerk ascending to a litigating paralegal, Eda's curiosity led her to explore various legal practices including real estate, personal injury, family, criminal, and her ultimate favorite, corporate law. Transitioning from a "W2 paralegal career" to entrepreneurship, she founded Eda Rosa LLC. As a mother seeking flexibility, her company now specializes in upscaling legal professionals, providing essential on-the-job training, staff empowerment, and efficient law firm operation strategies. Additionally, she hosts her own podcast, "Let's Talk Paralegal", aiming to support and empower legal staff members through education and community engagement. In this enlightening episode of the Managing Partners podcast, host Kevin Daisey introduces Eda Rosa, an expert who intricately bridges the gap between legal education and practical law firm experience. The conversation dives into the critical role of paralegals and legal support staff, highlighting their influence in law firm growth and client satisfaction. Discover how Eda's entrepreneurial journey led to her fostering a community that shines a spotlight on non-lawyers within the legal industry. Key points of discussion revolve around the importance of investing in firm staff, recognizing warning signs of poor productivity, and executing team-building strategies to maintain motivation and efficiency within a firm. Outsourcing and the intricate process of staffing are also touched upon, providing listeners with a clearer understanding of how to manage their human resources effectively. Eda emphasizes the significance of treating employees well, offering them growth pathways, and ensuring they have access to the tools and training required to excel in their roles, mirroring the investment in client relationships. The episode underscores the mutual benefits of clear communication, goal alignment, and the valuable outcome of internal promotions.

Jennifer Gore-Cuthbert is an accomplished personal injury attorney and the owner of Atlanta Personal Injury Law Group. Growing up in an entrepreneurial family in New York, she witnessed firsthand the importance of owning a business. After attending business school and experiencing legal issues of her own, she decided to become a lawyer. Upon obtaining her law degree in Atlanta, she founded her firm immediately, taking an unconventional path by diving into entrepreneurship straight out of law school. Jennifer is passionate about problem-solving, coaching, and sharing her experiences with the legal community. In this enlightening episode of the Managing Partners Podcast, host Kevin Daisey welcomes Jennifer Gore-Cuthbert, a dynamic and influential personal injury lawyer from Atlanta. The conversation dives into the heart of law firm branding and marketing, coupled with Jennifer's unique journey in the legal realm. From starting her firm right after passing the bar to becoming a beacon for modern law firm management, Jennifer's story is not just inspiring — it's a roadmap to success for aspiring and current law firm owners. From the onset, Kevin primes listeners for an engaging discussion filled with practical insights and shared philosophies on law firm growth and management. We delve into the importance of creating a personal brand alongside the firm's brand, and how embracing one's uniqueness can transform business opportunities. The dialogue also touches on scaling law firms, the necessity of advertising, and the power of being comfortable in one's own skin.

Robert Ingalls is a former practicing lawyer and the founder of LawPods, a podcasting service specializing in podcasts for law firms. With an initial interest in the criminal side of law, Ingalls pivoted from almost seven years in law practice after realizing it wasn't for him, particularly due to the emotional weight of criminal defense work. He transitioned into the realm of podcasting, where he found his niche in helping legal professionals establish and run their podcasts. His story of career change and focus on personal development and leadership has played a critical role in the establishment of LawPods. In this episode of the Managing Partners Podcast, host Kevin Daisey welcomes Robert Ingalls, an expert in legal podcasts. The conversation kicks off with Robert sharing his journey from practicing law to founding LawPods. With a mission to help law firms harness the power of podcasting, Robert and Kevin dive deep into how podcasts can serve as a strategic platform for attorneys and firms. Robert's narrative offers an authentic look at the challenges lawyers face and the potential solutions through podcasting. He emphasizes the importance of initiating a podcast with a clear strategy, identifying desired outcomes such as lead nurturing or referral driving. The episode also explores various podcasting formats suitable for law firms, including monologues, collaborative discussions, and interviews with experts serving the dual purpose of content creation and relationship building.

Brian Mattocks is a seasoned podcaster and a pivotal figure at Podcast Chef, a company that specializes in producing podcasts for business owners, particularly those looking to leverage podcasts as business development tools. With a couple of years under his belt as the host of the "Hard to Market" podcast, Brian possesses substantial operational experience and offers insights into using podcasting effectively for networking and business growth. In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes fellow podcaster Brian Mattocks to delve into the strategic use of podcasting for law firms. Offering a blend of value and wisdom, the discussion orbits around how to deploy podcasting as a powerful networking and relationship-building tool. The conversation kicks off with insights into the common hurdles law firms encounter when starting a podcast, such as the quest for perfection and the unnecessary spending on equipment that can lead to failure without ever hitting record. Addressing the 'podcast graveyard,' Brian emphasizes the importance of simply getting started, learning the ropes, and improving over time. He advises that firms should focus on the relationship-building potential of podcasting, rather than fixating on metrics like download numbers. Further into the dialogue, Brian shares a strategic approach for both business-to-business (B2B) and business-to-consumer (B2C) law firms to cultivate their podcasts. He suggests B2C firms target channel partners and industry experts that can offer content beneficial to potential clients. He also points out that the authenticity and the strategic connections formed before and after the recording can bring substantial business benefits, transcending the value of the content itself.

Luis Scott is a seasoned professional in the legal industry with a career spanning over 20 years. Starting out as a part-time receptionist and interpreter, Luis's drive and business acumen catapulted him to the position of managing partner at the very first law firm he worked for. From there, his entrepreneurial spirit led him to start his own firm, which he grew to seven-figure revenues. Subsequently, he embarked on another partnership that boasted multiple eight-figure growths. Luis's passion lies in the business side of law firms, focusing on growth, sustainability, and imparting his knowledge to other firms. He is the visionary behind 8 Figure Firm and the author of four books, including "The Nine Principles of Exponential Growth" and "The King of Growth." In this episode of The Managing Partners Podcast, host Kevin Daisey welcomes the return of Luis Scott, a dynamic entrepreneur and legal industry maven known for transforming law firms into prosperous businesses. As we delve into Luis's extensive background, listeners are treated to an inspirational story of a man who carved a niche for himself in the realm of law firm management and entrepreneurial success. Luis Scott shares his trajectory from beginning in a legal firm to becoming a managing partner and subsequently founding his own successful firms. The conversation pivots to Scott's current venture, 8 Figure Firm, which is revolutionizing the way law firms approach business growth. Luis's methodology, encapsulated in his books, has guided nearly 150 law firms toward significant revenue milestones, with 20 achieving eight figures in predictable annual revenue.

Leah Miller is a knowledgeable financial professional specializing in helping law firms manage their finances effectively. With over 13 years of experience that began with her tenure as a paralegal, Leah swiftly moved up the ranks to manage a personal injury law firm by the age of 26. She is highly educated, boasting both a bachelor's degree and an MBA, and her career evolved into roles such as firm administrator and CFO. Today, Leah runs her own company, started in February 2023, offering bookkeeping and fractional CFO services aimed at guiding law firm owners toward financial confidence and growth. In this insightful episode of The Managing Partners Podcast, host Kevin Daisey welcomes Leah Miller, a veteran in law firm administration turned entrepreneur, to discuss the significance of financial management for law firms. The audience is in for a deep dive into essential topics like cash flow, bookkeeping, and strategic financial planning that are pivotal for setting and reaching the growth objectives of a law firm. Leah delves into her professional journey, outlining her rapid ascent and her eventual transition to owning a business that supports law firm owners in understanding and optimizing their financials. The conversation then centers around the importance of goal-setting and the financial strategies required to achieve sustained growth in law firms, underlining the unique financial challenges they face compared to other industries. Key themes include the encouragement for law firm owners to look beyond routine financial management and consider strategic investments to fuel business expansion. The discussions emphasize the benefits of Profit First methodology in business financials, advocating for a proactive and educated approach to handling finances, both business-wise and personally.