Podcast appearances and mentions of nicholas webb

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape.  Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.  From grasping the dynamics of strategic excellence to fostering a culture of happiness and clarity within organizations, each section builds on the next, offering a holistic approach to change management.  Get started on this journey, equipped with the knowledge, tools, and mindset to thrive amidst chaotic change. ABOUT THE AUTHOR: Nicholas Webb is a best-selling author, a keynote speaker on innovation, healthcare, future trends, and customer experience, and the CEO of LeaderLogic a management consulting firm that works with some of the top brands in the world.   Nicholas began his career as a technologist creating award-winning innovations in healthcare, consumer, and industrial technologies. He has been awarded over 40 Patents by the U.S. Patent Office for various technologies.  Nick's books include What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away, and Happy Work: How To Create A Culture Of Happiness, all of which have been featured on The Marketing Book Podcast.   Nick is also the Producer and Host of the Award-winning Documentary Film, “The Healthcare Cure”, which was released in 2021 and won the Sedona International Film Festival's “Audience Choice Award” for Most Impactful Film. And, interesting fact – Nick Webb and the host of The Marketing Book Podcast are both extremely proud parents of paramedics! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/chaotic-change-nick-webb

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb About the Book: Every year, highly respected CEOs, leaders, and managers launch, with the very best of intentions, “quality of work life” initiatives.  These leaders believe that happy employees are better employees, and they seek to make changes that will fulfill those conditions.  Regrettably, despite their high expectations, these programs nearly always fail. The metrics they are designed to improve — productivity, employee engagement, and even company profitability — don't budge. It is as if nothing had been done. The author Nicholas Webb's company has become something of an organizational hazmat team, tasked with cleaning up after ineffective quality of work-life initiatives.  Based on his experience with numerous organizations over thirty years, he has formulated powerful solutions that really work. The lessons he's learned are presented in the pages of this book.  Nicholas Webb shares how to avoid the common pitfalls and how to leverage new best practices that provide predictable, measurable returns on your happiness initiative.  You'll also discover the corollary between happy customers, sales growth, and innovation in the furtherance of happy employees. You will learn why you should avoid the vast survey industry, and how to get real insights about what your employees want and need in order to build a workplace that your competitors will envy.  Your newly forged happiness initiative will attract and keep the best talent in your marketplace, drive the best innovations, build scalable and predictable revenue growth, and significantly improve the returns on your organizational strategies. This book contains both deep research and thirty years of practical experience. You will learn how to leverage these insights to avoid common mistakes and enjoy the benefits of proven methods that deliver real results.  If applied properly with the correct infrastructure and training, your organization will achieve some or all of the following benefits: Attract and keep the best talent in your market. Significant increases in employee productivity and presentism. Reduced workforce stress and healthcare costs. Improved returns on enterprise strategy. Major improvements in customer experience. Predictable and measurable increases in revenue. Improvements and cost reduction and efficiency. Predictable improvements and innovation. We live in challenging times. All over the world, employees of companies large and small are questioning their career choices. Instead of taking their life path for granted and settling for what society offers them, many are asking, “Is this all there is? Why should I commute to a boring or distasteful job with little future, just to pay my mortgage? I want to do something that has meaning to me. I want to get up and go to work with a smile on my face.” The Great Resignation served as a wake-up call. Today, the best companies have to compete for the best employees, and it's not just about the size of the paycheck, it's about performing meaningful work that creates value. This book gives every company a road map to relevance and competitiveness and helps make "Happy Work" a reality. About the Author: Nicholas Webb is one of the top company culture experts in the world. He has been awarded the Global Gurus Top 30 designation for customer service for 7 years.  Nick is the CEO of Learn Logic an employee and company culture training advisory firm that works with some of the top brands to help them build world-class employee and customer experiences. As a technologist, he has been awarded more than 40 US patents for consumer and technology products. He also served as an adjunct professor for a health science university, where he led the Center for Innovation. Nick is the author of multiple best-selling books on business innovation, customer and employee experience, and leadership. He is also one of the top keynote speakers on business growth, innovation, future trends, and company culture. And, interesting fact – he is now a member of The Marketing Book Podcast 4-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/happy-work-nicholas-webb

This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book. In a change to the normal format, as Ian's guest couldn't make it, he shares three marketing thoughts from his week, inspired by: An episode of Douglass Burdett's Marketing Book Podcast when he spoke to Nicholas Webb about his book - What Customers Hate A webinar with Mark Ritson in which he talks about doing the swivel, taking a 180-degree turn to look from a customer's perspective A chat fellow Marketing Podcast Network member Nick Westergaard had with former American speed skater Apolo Anton Ohno on his On Brand podcast Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about balancing getting tactical things done and finding time to do strategic planning. Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors Douglass Burdett's Marketing Book Podcast Mark Ritson Webinar (registration required) Nick Westergaard chats to Apolo Anton Ohno on his On Brand podcast. Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Sledgehammer - Peter Gabriel - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away by Nicholas Webb About the Book: This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you're selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they're also taking steps to proactively avoid the things that customers hate. These companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market. No company, brand, or service enjoys 100 percent love. There will always be some degree of hate in the mix. Hate is a source of friction, and if there is too much friction, the process of moving products and services— regardless of their high quality—into the hands of customers will grind to a halt. What Customers Hate will show you how to avoid the common pitfalls that have damaged some of the best organizations and best teams in the world, and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity. This customer experience playbook will give you actionable takeaways that include: How to turn an upset customer into a customer for life, in five easy steps. Why “haters” will determine your organization's growth and profitability. How to thrive in the “experience economy.” The importance of the five-touch journey mapping. The impact of hate-love personification. How to turn your customers into “Evangelists.” The power of: Attraction, Promotion, Retention, and Avoiding Deflection. The secrets of the best organizations in the world. This book is the product of many years of front-line work with some of the top brands in the world and their customers. Set aside the theories and concepts, this is the playbook you need. You'll find that this approach will make it fast and easy to drive scalable growth, profitability, and most importantly, customer happiness. About the Author: Nicholas J. Webb is an award-winning inventor with over 40 US patents, a keynote speaker, and best-selling author. As a keynote speaker, he has traveled the world, speaking on future trends, personal growth, and innovation. His best-selling books include What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint and The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, both of which have been featured on The Marketing Book Podcast. He currently serves as the CEO of Leader Logic. And, interesting fact: he is the host and executive producer of a recent award-winning documentary, The Healthcare Cure. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/what-customers-hate-nicholas-webb

On this episode of SPOT radio, we speak with best-selling author Nicholas Webb about his mission surrounding employee happiness. The quality and value of your product or service are driven by employee morale. With mission-critical companies that develop medical devices, tainted outcomes can risk patient health and safety. A Gallup poll finds that 22 million dissatisfied and disengaged employees will cost the US economy nearly $350 billion each year in lost productivity from absenteeism as well as other problems due to an unhappy workplace.Guest  Description:Nick captivates audiences worldwide as an engaging speaker, speaking with tens of thousands of people each year at live events.  As an inventor, Nick Webb has been awarded over 40 patents by the U.S. Patent and Trademark Office for breakthrough technologies in a wide range of industrial and consumer products, including one of the world's smallest medical device implants.A prolific writer and bestselling author, his current breakthrough books include The Innovation Mandate. What Customers Crave, Hey Day, and What Customers Hate. These books are used by top brands to design their customer experience and innovation strategies. Nick works closely with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy, and growth.As one of the world's leading innovation futurists, Nick Webb, is the CEO of LeaderLogic, a research and development project that is reinventing the way in which consumers access and engage with healthcare and other consumer products and services, and is dedicated to creating the next generation of wearable technologies.www.nickwebb.comhttps://www.goleaderlogic.com/

The health care industry is changing. Is your organization keeping up? Best selling author, inventor and technologist Nicholas Webb explores the trends disrupting the current state of health care and details three things that hospitals and clinics can do to prepare for survival.

Is there an inextricable link between the economy and healthcare? We look at what drives the development of healthcare systems and consider what this time could mean for the future of our global health. Join the conversation and listen the full episode now!To navigate this topic, our host June Sarpong talks with Nicholas Webb, Rumman Chowdhury and Dr. Pritpal S. Tamber. See acast.com/privacy for privacy and opt-out information.

Nicholas Webb is the author of What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint and The Innovation Mandate: The Growth Secrets of the Best Organizations in the World. Nick, widely regarded as an innovation evangelist, is a speaker and entrepreneur who founded LeaderLogic Management Consultants, an organization dedicated to driving … Continue reading "What Customers Crave: Driving Disruption & Innovation with Nicholas Webb"

Author Nicholas Webb returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, futurist, author, professor, inventor, keynote speaker, innovation visionary, and filmmaker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Scottsdale, Arizona, some permanent changes resulting from the pandemic, his upcoming books, why innovation is even more essential now for business survival, his Netflix documentary Fixing Healthcare, and lots more. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/nicholas-webb

The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/innovation-mandate-nicholas-webb In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. In today’s ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation—the steady flow of new ideas—drives sustained success. It allows a company to: Introduce new products and services Effectively connect with customers Sharpen the supply chain Efficiently manage finances Hire and retain the best people Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: Innovation generates profits; Innovation, in the form of new, profitable ideas, can come from anywhere Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance Additionally, the book offers a five-point checklist to ensure your company is innovation ready.

In this episode, Nick Webb the nations leading technology futurist and best selling author speaks about innovation pitfalls in medical device development. Nick Webb has been awarded over 40 patents by the U.S. Patent and Trademark Office for breakthrough technologies in a wide range of industries including consumer products, as well as one of the world’s smallest medical device implants. Nicholas Webb calls out disruptive innovation as the leading way to break away from traditional innovation methodology that bogs down the product and device development. He also calls out invalid VOC (voice of the customer) data collection that may miss what the customer truly desires.Guest Description:A prolific writer and bestselling author, his most recent book, “What Customers Crave,” is used by top brands to design their customer experience and innovation strategies. “What Customers Crave” was featured as Mashable’s “Top 50 Marketing Books to Read” in 2017 and LinkedIn’s “Top Summer Read” for 2017. His other groundbreaking books include “The Innovation Playbook” and “The Digital Innovation Playbook.”His next breakthrough book, “The Innovation Mandate,” will be published by HarperCollins Leadership in 2019.In recognition of his contributions to healthcare innovation and policy, Nick Webb was awarded his Doctorate from Western University of Health Sciences, where he serves as an adjunct professor and the director of Innovation.Nick is also the founder of WebbLogic®, a research and development project that is reinventing the way in which consumers access and engage with healthcare and other consumer products and services, and is dedicated to creating the next generation of wearable technologies.

Nicholas Webb is a world-renowned Innovation and Customer Experience (CX) Strategist and a number one Bestselling Author. As an Inventor, Nicholas invented one of the first wearable technologies, and one of the world’s smallest medical implants. He has been awarded over 40 Patents by the US Patent and Trademark Office for a wide range of cutting-edge technologies. Nicholas is the author of "The Innovation Playbook", "The Digital Innovation Playbook" and his number one best-selling book on customer experience entitled, "What Customers Crave". His upcoming book, “The Innovation Mandate”-The Growth Secrets of the Best Organizations in the World is set to publish by Fall 2019. As a Corporate Advisor, he works with some of the top brands to help them lead their market in Enterprise Strategy, Customer Experience (CX) and Innovation. Nicholas was awarded his Doctorate of Humane Letters by Western University of Health Sciences, a Top Southern California Medical School. If you would like a PDF copy of Nicholas Webb's new book "Breakers" follow this link to The Exceeding Expectations site for more details   https://nicholasjwebb.com/   https://innovation.westernu.edu/nicholas-webb/   https://www.whatcustomerscrave.com/   https://wesellsuccess.com/   Full details at: https://tonywinyard.com/ee012-nicholas-webb-what-customers-crave/   Exceeding Expectations Links: Website  Facebook Group  Twitter  LinkedIn  YouTube 

This week we revisit a conversation with Nicholas Webb.Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.He researched this for a number of years and it led to this book.His bestseller, What Customer Crave, is about customer experience innovation, and the way in which we can invent beautiful experiences...

This week we revisit a conversation with Nicholas Webb. Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences. He researched this for a number of years and it led to this book. His bestseller, What Customer Crave, is about customer experience innovation, and the way in which we can invent beautiful experiences...

The world of business is changing so fast. Sometimes it feels overwhelming and hard to keep up with. To be honest, though, all we have to do is listen.  Customers and consumers today have more of a voice than ever before. They let us know exactly what they want, we just have to listen. Too many times we, as entrepreneurs and business owners, try to push what we think people want. Today we don't need to look at demographics and try to lump people into groups. We can create a unique customer experience for everyone. We can get direct feedback, and find ways to improve based on exactly what the customer wants. On today's episode of Creative Warriors, we are joined by best selling author Nicholas Webb to discuss his new book What Customers Crave - which is used by top brands to design their customer experience (CX) and innovation strategies. Nicholas is one of the world's top innovation strategists and futurists. As the CEO at Lassen Scientific, Inc. Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy and CX design. Download this episode today to learn more about the customer experience and what you can do to improve it in your business. SUCCESS STORY WARRIOR   “It costs nothing to be great and deliver the human experience.” -Nicholas Webb My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today! Highlights - Think about the legacy you want to leave behind in your life. Consumers are demanding that we reinvent the customer experience. The human experience is the difference between a customer who wants to buy from you or not. If you want to take care of your customers you have to take care of your employees. Listen to what consumers want as opposed to pushing what you think they want. Customer experiences need to be individualized. The only thing that matters is what customers love and hate. Trajectory of experience begins in the first moments. Last touch moments are one of the most important. Know the baseline of customer expectations. Guest Contact - Nicholas's Website Nicholas's Twitter Nicholas's Book What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint Free chapter of Nick's Book!  The Magic of Getting What You Want by Dr. David Schwartz Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn  

Dr. Nicholas Webb is one of the world's top business thought leaders as a senior partner at Lassen Innovation (www.lasseninnovation.com). He works with Fortune 500 companies throughout the world to help them lean their industries in innovation and strategy. He is a Bestselling author who has been awarded over 45 patents for breakthrough technologies including one of the world's smallest medical implants. He is also the founder and CEO of Cravve (http://www.whatcustomerscrave.com/ (www.whatcustomerscrave.com)). He has over 25 years' experience working with leading brands to solve complex strategic, innovation and customer experiences challenges that drive growth and profit. His clients represent top global brands like FedEx, Pfizer, Blue Cross, Kaiser Permanente, McDonald's, Gatorade, Dimer Motors Corporation, Johnson & Johnson and Cisco.  Nicholas is also one of the world's Top Keynote Speakers and travels the world speaking on Innovation, Future Trends, Healthcare, Leadership and Customer Experience.  Time in full-time business  Nick says he hasn't had a job in over 30 years. He left corporate life in favour of being autonomous.  Current Revenue streams  He generates his revenue by providing Fortune 500 companies with a diverse range of consultant services related to strategy, innovation and customer experience. He helps them build future ready organizations.  He also generates considerable revenue from his speaking business. He will have done 60 to 80 talks around the world in 2017 alone.  Tip 1: To be a successful boutique consultant competing with the largest firms in the world, you have to earn the right to serve your target clients. You need to write popular books, speak at all the top conferences, and have your community of fellow thought leaders validate your importance in the thought leader ecosystem.  Tip 2: Books are not a money maker but they help to propagate your message and differential view of the universe.  Science/Innovation type business  Nick invented one of the world's smallest micro silicone implants for ocular surface disease. He also invented one of the world's first wearable medical technologies 18 years ago. He is currently working with strategic partners like universities and industrial partners to start building out a disruption lab that will develop connected technologies that will help meet some of the new modern day challenges of healthcare.  Starting out in business  He used to work as a lifeguard in California when a friend referred him to a new company (STAAR Surgical) that was starting to make the first minimally invasive implant for cataract surgery. His friend needed someone to help market the product so Nick took up the challenge. Before marketing the product, he had to spend several weeks in a lab doing surgery on pigs' eyes. His experience in that lab intrigued him. Nick did very well in helping them launch the technology and later went on to start his own ophthalmology company through which he worked with a famous refractive surgeon, Dr. Ron Jensen. Together they created a line of breakthrough technologies in the area of refractive surgery. He later sold the company to one of the largest medical companies in the US.  He used his experience and expertise from running the ophthalmology company to start providing consulting services to healthcare companies.   Initial focus on strategy and innovation  Nick used to have a new product development function within his previous business through which they used to develop non-regulated medical devices. Eventually, they choose to concentrate more on helping companies understand the future trajectory of technology and consumerization so the companies can take what they learn and apply it towards improving their revenues, profitability and customer satisfaction.  Early inventions  Nick was involved with a company in the dry eye business and that equipped him with the knowledge of the eye-related healthcare...

This week we're talking customer experience, with Nicholas Webb.Nicholas is the author of What Customers Crave: How to create memorable and relevant experiences at every touchpoint.Nicholas shares how some companies are creating and innovating beautiful customer experiences, and winning in their sectors, without advertising. He shares how to use touchpoints in a practical way.We talk about what...

This week we're talking customer experience, with Nicholas Webb. Nicholas is the author of What Customers Crave: How to Create Memorable and Relevant Experiences at Every Touchpoint. Nicholas shares how some companies are creating and innovating beautiful customer experiences, and winning in their sectors, without advertising. He shares how to use touchpoints in a practical way. We talk about...

Nicholas Webb is an incredibly talented entrepreneur, #1 best selling author, speaker, and technology futurist. With technology changing at such a fast rate, Nicholas talks with Joshua about how to stay ahead of the game, why failures are a huge part of your success and how to find out what your customers crave to EXPLODE your business!

"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45 patents. He now channels his innovative skills to help some of the world's top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast. About Nicholas J. Webb Nicholas Webb is a world-renowned technology futurist innovator. As an inventor, Nicholas invented one of the first wearable technologies and one of the world’s smallest medical implants. Nicholas has been awarded over 45 patents by the US Patent Office. Nicholas is the author of several best-selling books including, The Innovation Playbook and his recently released number one best-selling book, What Customers Crave. As the CEO at Cravve, Nicholas works with some of the top brands in the world to help them lead their market in enterprise strategy, technology, and innovation. Nicholas has been awarded his Doctorate of Humane Letters by Western University of Health Sciences, a Top Southern California Medical School for his contributions in healthcare technology. Episode Highlights How did an inventor like Nicholas end up in branding, marketing, and customer service? "I started out by inventing all of these bright shiny objects. But then wit the 'Uber-fication' of things I started thinking about how you could apply these innovation techniques to creating customer experiences." From demographics to nodes. "Experience design used to be based on demography. We don't think of ourselves as demographics. We're really a range of nodes. What we hate and what we love. The brands that have this figured out win." What are the five most important brand touchpoints? As Nicholas talks about in his new book, What Customers Crave, there are five key touchpoints we need to be aware of — 1. The Pre-Touchpoint Moment (mostly digital — before the customer has sought you out), 2. The First Touchpoint Moment (the first impression — usually one of the five senses), 3. The Core Touchpoint Moment (what you do for them day in, day out — online and off), 4. The Perfect Last Touchpoint Moment (that surprising bit of value you add at delivery — a special gift, etc.), and, finally, 5. The In-Touchpoint Moment (how you stay in touch with your customers on an ongoing basis). It sounds like a lot of work but ... "This (approach) is the least expensive way to grow your business and improve your workplace." As Nicholas has found, most companies are losing around 30% of their business based on average or "criminally bad" customer experiences. Avoid this by mapping all of your touchpoints and rising to the "customer value strata" that Nick notes. You want customer advocates, not "madvocates." What brand has made Nicholas smile recently? As someone who is constantly examining customer experience, Nick laughed that his family can get annoyed by his observations ("They usually leave the restaurant thinking 'Oh no — he's going to complain.'"). Nick smiled recently at the focus on people and policies at IKEA. To learn more about Nicholas Webb, check out his customer experience firm Cravve and his speaking website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently longtime listener Sean Carpenter gave us a shout for our episode on naming featuring Mike Pile. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint" by Nicholas Webb Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/what-customers-crave-nicholas-webb

Communication Strategist, Leader & Keynote Speaker Michele Price brings you weekly access to the top minds around the world to help you "Master the Inner & Outer Game of Business." Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Nicholas Webb, inventor and author "Invent Stuff: Learn How to Invent Real Products" Stephanie Calahan the Business Vision Catalyst teaches us every second Monday how to be more effective. Nick Kellet brings us technology tools and insights in how they can serve us, every second Monday Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

10/15/12 Nicholas Webb is a prolific author with four books on the topic of innovation and customer experience, including The Innovation Playbook, The Digital Innovation Playbook, The Innovation Superstar Workbook and How to Invent. As a successful private inventor, including a successful line of household products, fitness products and industrial technologies spanning many industries. Nick shares what one does or doesn't do to turn an invention into a successful business.