Podcasts about marketing book podcast

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. The New Rules of Marketing & PR has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott  

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir  ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stuck deals and "no-decision" effectively doubles the cost of every sale, and wastes somewhere around one-half of every sales professional's time. The good news is that if we can unstick our deals (or even better, prevent them from sticking in the first place) we can effectively double our sales, dramatically shorten our sales cycles, and double our commissions. What you will learn in Unsticking Deals: Surprisingly, stalled deals are caused by just three things. The Universal Root Cause Maxim explains the three reasons deals stall in a single sentence. The five common sales issues that cause sales professionals to stick their deals. The three things that cause customers to suffer from indecision and how to overcome them. Why deals stall due to business case issues and the three simple things that need to be in every business case to prevent stalls. Five key prevention strategies that will prevent your deal from ever sticking in the first place. The five key plays for unsticking your deals - complete with templates and examples. This book is designed to be a quick reference guide. Each chapter has been designed to be brief and concise with actionable steps you can take right now to unstick your deal.  Once you've identified why your deal is stuck you can jump right to that chapter for solutions. These short chapters are arranged into six logical parts: Part 1 – Preventing Deals From Sticking Part 2 – Unsticking Plays Part 3 – What Causes Stuck Deals Part 4 – Strategies for Unsticking Deals Caused by Sales Issues Part 5 – Strategies for Unsticking Deals Caused by Client Indecision Part 6 – Strategies for Unsticking Deals Caused by Business Case Issues This book is for all those entrepreneurs, business leaders, and sales professionals who want to close those bloated pipelines and prevent deals from getting stuck in the first place. Reading this book will teach you how to unstick deals, shorten your sales cycle, and prevent deals from sticking to begin with. ABOUT THE AUTHOR: James Muir is the founder and CEO of Best Practice International and the bestselling author of the #1 book on closing sales – The Perfect Close: The Secret To Closing Sales, which was featured on episode 149 of The Marketing Book Podcast in 2017.  James is a 30-year veteran of sales having served in every role – from individual contributor to executive VP.  James has an extensive background in healthcare where he has sold to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others. And, interesting fact – he is an accomplished guitarist! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/unsticking-deals-james-muir

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal  ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.  But in the real world, this is often not the case.  The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do. Using behavioral economics as the foundation, the author explains the anomalies in consumer choices and what influences human behavior, preferences, and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behavior.  Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. ABOUT THE AUTHOR: Anthony “Tas” Tasgal is a man of many lanyards: trainer, author, TEDx speaker, brand and communications strategist, and lecturer.  His area of expertise includes storytelling, insights, and behavioral economics.  He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs The Guardian masterclass on “Harnessing The Power Of Storytelling.”  He is the author of several books including the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications, and The Insight Book: Enhancing Your Creativity By Learning To See Things Differently which was featured on episode 448 of The Marketing Book Podcast in 2023. And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content.  Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage. This book has guidance for company leaders, marketers, and entrepreneurs in delivering effective advertising.  It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies, and hand-drawn illustrations.     ABOUT THE AUTHOR: Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer. His other books include The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies, and The Smart Branding Book: How To Build A Profitable And Resilient Brand, both of which have been featured on The Marketing Book Podcast. Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies. He has advised famous, billion-dollar brands on how to thrive and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries.  And, interesting fact – Dan White is now a member of a very exclusive and secretive fraternity – The Marketing Book Podcast 3-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/smart-advertising-book-dan-white

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape.  Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.  From grasping the dynamics of strategic excellence to fostering a culture of happiness and clarity within organizations, each section builds on the next, offering a holistic approach to change management.  Get started on this journey, equipped with the knowledge, tools, and mindset to thrive amidst chaotic change. ABOUT THE AUTHOR: Nicholas Webb is a best-selling author, a keynote speaker on innovation, healthcare, future trends, and customer experience, and the CEO of LeaderLogic a management consulting firm that works with some of the top brands in the world.   Nicholas began his career as a technologist creating award-winning innovations in healthcare, consumer, and industrial technologies. He has been awarded over 40 Patents by the U.S. Patent Office for various technologies.  Nick's books include What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away, and Happy Work: How To Create A Culture Of Happiness, all of which have been featured on The Marketing Book Podcast.   Nick is also the Producer and Host of the Award-winning Documentary Film, “The Healthcare Cure”, which was released in 2021 and won the Sedona International Film Festival's “Audience Choice Award” for Most Impactful Film. And, interesting fact – Nick Webb and the host of The Marketing Book Podcast are both extremely proud parents of paramedics! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/chaotic-change-nick-webb

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward. About the guest Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision. Resources Lenny's Podcast: https://www.lennyspodcast.com/The Marketing Book Podcast: https://marketingbookpodcast.libsyn.com/Thrivable website: https://thrivable.app/ Contact Adam LinkedIn: https://www.linkedin.com/in/azandman/Email: adam@thrivable.app

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson  ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming. ABOUT THE AUTHOR: Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy and identity firm.  Before founding Heirloom, Rob's roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia.  His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, Intel, Microsoft, and Walmart. Rob was recently on The Marketing Book Podcast (episode 482) to discuss the 6th Edition of Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding which he co-authored with Alina Wheeler. Rob has written about brand strategy and brand naming for leading publications such as Entrepreneur, TechCrunch, Insider, The Guardian, VentureBeat, and Branding Strategy Insider.  And, interesting fact – Rob Meyerson was NOT consulted by Elon Musk for naming advice when renaming Twitter to X! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/brand-naming-rob-meyerson

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real.  There's a better way.   The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing. In this book, you'll discover: Why many existing marketing techniques have stopped working and what to do instead. The exact tools and tactics you need to build a devastatingly effective marketing system. How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing. How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action. How to create a strong product-market fit so that your target market intensely desires what you have to offer. How to do marketing you'll be proud of that works without hype, scams, or pressure. How to build a strong brand that creates goodwill and attracts ideal customers. Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan. Stop trying to outshout the other guy.  Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel.  Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing. ABOUT THE AUTHOR: Allan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He is the author of the bestselling book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd which was featured on episode 186 of The Marketing Book Podcast in 2018 He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing. Allan grew his telecommunications business from a startup to being named by Business Review Weekly (BRW) four years later as one of Australia's fastest-growing companies – earning a spot in the coveted BRW Fast 100 list. And, interesting fact - the movie that never fails to make him laugh no matter how many times he's watched it is Office Space!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/lean-marketing-allan-dib  

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman  ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed. It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and nobody knows what comes out. Between ad fraud, made for advertising sites, hidden middleman fees, crooked publishers, unreliable data, unreliable reports, viewability issues, click fraud, false attribution, consumer inattention, and the utter lack of transparency, advertisers are being fucked blind. The book should be of particular value to executives (like CEOs and CFOs) who cross their fingers and hope their marketing people know what they're talking about (Spoiler alert: They don't.) It's also for marketing people who believe their suppliers give them accurate information (Spoiler alert: They don't.) It's also for media buyers who think they know what they're buying (Spoiler alert: They don't.) It is written in simple English, so you don't have to be a tech-head to get it. And, best of all – the book is free!   ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include: Marketing Stinx ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy  Advertising for Skeptics Laughing at Advertising BadMen: How Advertising Went From A Minor Annoyance To A Major Menace AND Marketers Are From Mars, Consumers Are From New Jersey ... all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – he is now a member of a VERY exclusive club with 3 other authors - The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/inside-black-box-bob-hoffman 

Dear listeners, all good things must come to an end so I'm making this short announcement to let you know that I'm going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you'll find critical strategies to accelerate your success as you move from content creator to content entrepreneur. The Content Entrepreneur walks you through the entire content creation process, showing you how to: Start and set up your content business How to choose your content niche and platform Which technology to choose (including leveraging AI) Strategies to build and keep a loyal audience How to repurpose your content Create a marketing plan for the long run Generate multiple forms of revenue Plan for long-term growth Set the right goals for your business and family situation This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation. The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you've always dreamed of. ABOUT THE AUTHOR: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.  He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club!   Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi 

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer  ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends.  Schaefer untangles the world's least understood business practices in his easy-to-understand personal style. Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do."  The book provides insights into how social media fits into the modern marketing eco-system, including: How social media strategy has dramatically changed. In fact, it's not a strategy at all! Unique insights into the role of content, engagement, and timing Practical ideas to initiate and measure a paid strategy The growing impact of AI on social media effectiveness Insights into measuring results Case studies illustrating social media success Answers to the biggest questions about measurement, organization, and budgeting This is your marketing path forward. This is Social Media Explained. ABOUT THE AUTHOR: Mark Schaefer is among the world's most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author.  Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.  He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight was studying under Peter Drucker while Mark earned his MBA. And, interesting fact – this is Mark's 10th book interview on The Marketing Book Podcast, more than any of the over 350 authors who have been guests on the show! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-media-explained-3-mark-schaefer

Diese Episode von “Lasst die Kunden kommen” ist ein besonderer Leckerbissen für Content-Marketing-Begeisterte: ein Crossover mit dem international bekannten “Marketing Book Podcast” von Douglas Burdett. Wir sprechen mit René Neubauer, dem CEO der Wiener Marketing-Agentur Content Glory, über seine Übersetzung des Buchs “They Ask, You Answer” von Marcus Sheridan. Es geht um Marketing und Sales im digitalen Zeitalter, kundenzentrierte Unternehmenskommunikation und die Rolle künstlicher Intelligenz in dem Ganzen. Ein tolles Gespräch unter Marketing-Profis.Fragen, die wir behandeln:Worum geht es in "They Ask, You Answer"?Warum hat René das Buch ins Deutsche übersetzt?Was sind die Big Five und welche Rolle spielen sie im Marketing?Sollte man offen über Preise sprechen?Wie verändert das Rechercheverhalten von Kunden im digitalen Zeitalter das Verhältnis zwischen Marketing und Vertrieb?Wie finde ich heraus, welche Fragen meine Kunden auf dem Herzen haben?Was ist Assignment Selling?Wie wird künstliche Intelligenz die Kommunikation zwischen Kunde und Anbieter in Zukunft verändern?Interviewgast: René Neubach, CEO, Content GloryHosts: Torsten Herrmann, Geschäftsführer, chain relations GmbH & Douglas Burdett, Host des The Marketing Book Podcast

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, featured on episode 258 of The Marketing Book Podcast in 2019. This interview starts in English and then is in German. ABOUT THE AUTHOR René Neubach is the founder of Content Glory. Born and raised in Vienna René has spent the last 25 years in different areas of digital marketing before joining the pharmaceutical industry in various marketing positions both in Europe and globally.  For the last ten years, René has worked as a consultant and business coach, focusing on developing content strategies for his clients and coaching marketing and salespeople to implement these strategies and tactics in their companies successfully.    ABOUT THE GUEST HOST Torsten Herrmann is a digital marketing consultant and Managing Director of the online marketing consultancy Chain Relations GmbH in Frankfurt and Leipzig.  Chain Relations is a digital marketing agency specializing in online lead generation and demand generation in B2B industries.  For over 25 years, he has supported B2B companies of all sizes in developing and optimizing their marketing and sales strategies.  He hosts the German-language podcast “Lasst die Kunden Kommen,” which is the same name as his business novel about inbound marketing and account-based marketing.  

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You've probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has worked. It sucks, right? Philipp Humm knows the struggle you're going through right now. For years, speaking in public was the single thing he was most afraid of. Until he discovered the techniques you're about to learn. In this book, you'll master the techniques that have helped him overcome his fear of public speaking and feel excited to speak in public. They are the same techniques he used to prepare for his TEDx talk, which he's taught in his workshops with companies including Google, Oracle, ASICS, Visa, Salesforce, Metlife, and EON. Some of the exercises are a bit unconventional. Some are weird. But they're also the most effective in helping you feel confident about speaking in public. In this step-by-step guide, you'll discover how to: Give fewer f*cks about what other people think of you Structure your presentations following an effective 9-step process Turn any boring speech into a captivating performance Rehearse your presentation like a professional actor Get yourself into the zone with a powerful 10-minute warm-up routine The techniques you're about to learn have changed Philipp Humms' life, and they've turned thousands of his clients into charismatic speakers. They will help you: Get promoted faster Become the trusted expert in your industry Close more deals Teach and mentor others Be the most interesting person to talk to, overcome your anxiety, and feel excited to speak in public! ABOUT THE AUTHOR: Philipp Humm is on a mission to help professionals worldwide reach their full potential through confident, authentic, impactful communication. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond. His clients include Google, Visa, and Oracle, to name a few.  Before his speaking career took off, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.  He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York City while earning his MBA at Columbia University. His TEDx talk on "The Secret to Building Confidence" was selected as an Editor's Pick by the global TED organization. He is also the author of The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales which was featured on episode 463 of The Marketing Book Podcast in 2023. And, interesting fact - according to page 18 of his previous book The StorySelling Method, he once received a testimonial that included, “He's got a German accent that's hotter than a pretzel straight out of the oven.” Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/public-speaking-confidence-philipp-humm  

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers, and measuring success against objectives and KPIs. Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing, and social media professionals. ABOUT THE AUTHOR: Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder.  A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector. She is also the author of Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement which was featured on episode 477 of the Marketing Book Podcast. Her books are widely used by PR, marketing and sales professionals, and universities. And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/b2b-social-selling-strategy-julie-atherton

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing. His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.   Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman  

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller  ABOUT THE BOOK: Second Skin is a raw and unfiltered memoir that thrusts you into the author's turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing.  Battling mental health demons, grappling with the “what the fuck am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life's uncertainties.  Amid adversity, heavy metal emerges as their saving grace, providing an outlet for their pain and a glimmer of hope amidst the darkness. This gripping narrative unfolds against the backdrop of a crumbling music industry, where the author encounters amusing anecdotes that shed light on just how screwed up the music business can be.  As the industry crumbles around them, the author encounters hilarious anecdotes that expose the absurdity of it all.  With a devil-may-care attitude and a cockeyed plan for reinvention, they dive headfirst into the wild world of B2B marketing, merging heavy metal madness with marketing brilliance. Brace yourself for a fast and furious tale that explores the depths of mental health struggles, celebrates the triumph of embracing passion, and leaves you howling with laughter at the sheer fuckery of the business.  Get ready for a wild ride that proves you can rock your way through the darkest times and come out stronger, louder, and more resilient.  This is a metalhead's journey of becoming. ABOUT THE AUTHOR: Jason Miller is a digital B2B marketer who has held senior marketing roles at LinkedIn, Marketo, and Active Campaign.  Before entering the B2B space, he spent 10 years at Sony Music developing and executing marketing campaigns around the biggest names in music.   He is a popular keynote speaker, digital marketing instructor at the University of California, Berkeley, and best-selling author of Welcome To The Funnel: Proven Tactics To Turn Your Social Media And Content Marketing Up To 11, which was featured on episode 28 of The Marketing Book Podcast in 2015.  Also an accomplished rock photographer, Jason photographs the world's biggest rock stars on stages across Europe and the US. He has shot more than 1 million photos, interviewed thousands of musicians, and documented and published his work in the limited edition book Down In Front. His photos have been featured in Vive Le Rock magazine and on album covers of diverse artists from Warrior Soul to the comeback album of Pop Princess Tiffany.  And, interesting fact – he is NOT the Jason Miller who is the author of Sex, Sorcery, and Spirit: The Secrets of Erotic Magic! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/second-skin-jason-miller 

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel  ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch.  Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value.  What's missing? A specialized business practice suitable for wide adoption.  In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment.  He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms.  This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals. Beyond detailing the practice, this book also upskills business professionals—painlessly.  It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end.  This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations.  These essentials make or break each initiative—getting them right paves the way for machine learning's value-driven deployment. A note from the author: What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about machine learning, which is a central basis for—and what many mean by—AI. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations. ABOUT THE AUTHOR: Eric Siegel, Ph.D. is a leading consultant and former Columbia University professor who helps companies deploy machine learning.  He is the founder of the long-running Machine Learning Week conference series, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker.  His previous book is the bestselling "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," which has been used in courses at hundreds of universities and was featured on episode 74 of The Marketing Book Podcast in 2016. Eric's interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching graduate computer science courses in ML and AI. Later, he served as a business school professor at the University of Virginia Darden School of Business.  Eric's many media appearances include Bloomberg TV and Radio, Business News Network (Canada), Israel National Radio, NPR Marketplace, Radio National (Australia), Businessweek, CBS MoneyWatch, The European Business Review, The Financial Times, Forbes, Harvard Business Review, The Huffington Post, The New York Times, Newsweek, Scientific American, The Wall Street Journal, and The Washington Post. And, interesting fact – he is a dancing machine!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ai-playbook-eric-siegel

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the rest. In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life. In Scientific Advertising, Hopkins explains the process of getting (and measuring) results from your advertising. Claude Hopkins wrote Scientific Advertising in 1923, but his insight into consumer behavior still holds. The aim was to explain the rules of advertising and what makes consumers buy so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. It is a must-read if you are in business, sales, or advertising. Hopkins shows what makes us buy and how you can make it happen. “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” ~David Ogilvy In 21 short chapters, Hopkins reveals a variety of tested techniques that he used throughout his successful career in advertising: How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads. Just salesmanship - What is advertising and how is it best used? Offer service - The best ways to offer service to increase sales. Mail order advertising - What it teaches us and how we can apply it to our advertising. Headlines - A lot of headlines get a poor response in email marketing, websites, and adverts. Learn how to increase your response rate. Psychology - Use Hopkins' experience to direct people to buy and use your product. Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and outperform your competitors. Tell your full story - How telling your story is important and why some advertisers make the mistake of missing out on this. Art in advertising - Should we use bespoke artwork or tried and tested visuals? Things too costly - What strategies are too costly to attempt in advertising? Information - How to give the consumer the best information to help them buy. Strategy - Rules for directing a campaign. Use of samples - How getting samples into people's hands can increase sales. Getting distribution - Hopkins lays out how to get national distribution by starting small. Test campaigns - How to test different campaigns on the same audience. Leaning on dealers - Ways to get dealers to help your campaign Individuality - Set yourself apart from competitors and what your tone should be. Negative advertising - Will it help your sales? Letter writing - Hopkins shows how to write a sales letter. A name that helps - How does a product name impact sales? Good business - See how good business impacts consumer behavior. Excerpts from the book The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. ABOUT JAY ABRAHAM: As Founder and CEO of The Abraham Group, Inc. (Los Angeles, California), Jay has spent his entire career solving complex problems and fixing underperforming businesses.  He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries. Jay‘s books include Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition and The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth which was featured on episode 299 of The Marketing Book Podcast in 2020. Jay's most recent book is Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years, co-authored with Roland Frasier.  And, interesting fact: Jay has the same birthday as Elvis Presley! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/scientific-advertising-claude-hopkins-jay-abraham   

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.  With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.  Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point. Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you. ABOUT THE AUTHOR: Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms.  Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation.  Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. patents. And, interesting fact - Christine and the host of The Marketing Book Podcast are both married to physicians! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/stop-starvation-marketing-christine-slocumb 

Ich freue mich über eine ganz besondere Episode unseres "Lasst die Kunden kommen" Podcasts! In Episode 082 haben wir Douglas Burdett zu Gast, den charismatischen Host des "The Marketing Book Podcast", der uns in die Welt des Marketing- und Salesbücher eintauchen lässt.**Was euch erwartet:**- **Einblicke in effektives Marketing:** Douglas diskutiert, welches Buch für die Marketingplanung essenziell ist.- **Entscheidende Fragen der Marketingstrategie:** Erfahrt, welche zwei zentralen Fragen jedes Unternehmen beantworten muss, um erfolgreich zu sein.-**Wir reden über unsere gemeinsamen Lieblingsbücher und Autoren: Adele Revella “Buyer Persona” und Malcolm McDonalds “On Marketing Planning” sowie Torstens Tipp “Forget the Funnel von Georgiana Laudi und Claire Suellentrop.- **Begeisterte Büchersammlung:** Douglas erzählt von seiner Leidenschaft für Marketingliteratur und warum physische Bücher mit einem Index und von vertrauenswürdigen Verlagen für seine Podcast-Gäste nahezu unerlässlich sind.- **Persönliche Einblicke und Empfehlungen:** Hören Sie, welches Buch Douglas' berufliche Richtung beeinflusst hat und welche Autoren er empfiehlt.Mit Douglas' reicher Erfahrung und seinem scharfen Auge für qualitativ hochwertige Bücher sind wir sicher, dass auch ihr von diesem Gespräch profitieren könnt. Ihr seid herzlich eingeladen, Douglas' Profil auf LinkedIn zu besuchen und euch mit ihm sowie mit dem Host Torsten Herrmann zu vernetzen, der ebenfalls seit über 20 Jahren in der Marketingindustrie tätig ist.**So könnt ihr die Episode hören:**- **Über eure Lieblings-Podcast-App:** Sucht nach "Lasst die Kudnen kommen" und abonniert uns, damit ihr keine Episode verpasst!- **Auf Spotify, iTunes, Google Podcasts & Co.:** Streamt direkt von eurer bevorzugten Plattform.Vergesst nicht, die Episode zu bewerten, wenn sie euch gefallen hat – euer Feedback ist Gold wert! Eure 5-Sterne-Bewertungen helfen uns, noch mehr großartige Inhalte für euch zu produzieren!Douglas Burdett ist ein erfahrener Marketingexperte aus den USA, der sich in der vielfältigen Welt des Marketings und des Verkaufs seit den 1980er Jahren einen Namen gemacht hat. Er begann seine Karriere in Werbeagenturen und gründete im Jahr 2001 sein eigenes Unternehmen Sales Artillery, das Marketingservices wie Inbound Marketing anbietet. So langsam hat sich Douglas jedoch entschieden, sich aus diesem Geschäft zurückzuziehen.Aber seine wahre Leidenschaft gilt den Büchern. Seit Januar 2015 ist Douglas Gastgeber des "Marketing Book Podcasts", wo er jede Woche Autoren neuer Marketing- und Verkaufsliteratur interviewt. Bis jetzt hat er etwa 465 Episoden aufgezeichnet. Nicht nur fachlich, sondern auch persönlich ist diese Arbeit bereichernd für ihn, da er so gleichzeitig seine Leidenschaft als Marketing Comedian ausleben kann.Douglas Burdett, dessen Lebensweg auch durch Deutschland führte, diente drei Jahre lang als Offizier der US-Armee in Bamberg – einem Ort, den er wegen seiner Kultur und des einzigartigen Rauchbiers sehr ins Herz geschlossen hat. Sein Aufenthalt dort hat nicht nur eine tiefe Affinität zu Deutschland geschaffen, sondern auch dazu beigetragen, dass er fließend "Bierhallen-Deutsch" lernte – eine Fähigkeit, die sich mit jeder Maß zu verbessern schien.Obwohl er zugibt, dass viele seiner Deutschkenntnisse mit der Zeit verblasst sind, bleibt seine Begeisterung für Deutschland unvermindert. Er interviewte auch deutsche Autoren und möchte seine Begeisterung für die deutsche Kultur und ihre Menschen teilen.Der "Marketing Book Podcast" hat weltweite Anerkennung erlangt und zählt zu den Top 1,5 % der über 3 Millionen Podcasts weltweit, eine Ehre, die durch Plattformen wie LinkedIn und Forbes bestätigt wurde. Douglas grüßt seine deutschen Zuhörer herzlich und hofft, dass sie sowohl seinen Podcast als auch seine Verbundenheit zu Deutschland genießen.

Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin  About the Calendar: Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin.  Be informed, inspired, and challenged with this new daily calendar. The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the world's worst boss, making better tacos, the trap of listening to feedback, and "I wish I had more data." Features include: 4.5"x 4.5" page size Easel backer for desk or tabletop display Printed on FSC-certified paper with soy-based ink Tear-off pages Back of pages are blank for notes or shopping lists Day/Date reference on each page Combined weekend pages Official major world holidays and observances Reflections on work and life from entrepreneur, bestselling author, and speaker Seth Godin About Seth Godin: Seth Godin is an entrepreneur, best-selling author, speaker, and most of all, a teacher.  In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).  His book, This is Marketing (featured on episode 200 of The Marketing Book Podcast), was an instant bestseller worldwide.  His latest books are The Song of Significance and The Practice, both bestsellers.  Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).  He's in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool. He is probably the only person in all three. In 2015, he created the altMBA, a 31-day online leadership workshop that now has 5,000 alumni in more than 75 countries. More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy. And interesting fact, he has taught hundreds of people how to juggle! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ship-it-seth-godin

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino   About the Book: Learn to transform your perspective and lead with positivity  In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes.  You'll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.  Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers:  Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs  A thirteen-week Negativity Fast, in which you'll eliminate sources of negativity for 90 days and introduce positivity into your mental diet  Discussions of the necessity for optimism in a difficult world  An inspiring and exciting take on leadership, The Negativity Fast walks you through how to cultivate a positive attitude and perspective you can pass on to the people who follow you.   About the Author: Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer. His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are  The Only Sales Guide You'll Ever Need The Lost Art of Closing: Winning the Ten Commitments That Drive Sales Eat Their Lunch: Winning Customers Away from Your Competition Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative Leading Growth: The Proven Formula for Consistently Increasing Revenue (written for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps) And, interesting fact - he has written a blog post every day since December 28, 2009, except for the 13 days he spent in Tibet (even though Basecamp 1 on Mt. Everest had better wifi than his home in Columbus, Ohio). Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/negativity-fast-anthony-iannarino  

Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose About the Book: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing. About the Author: For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences. Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. As an educator, Robert's work in content marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California.  Robert's previous books include two co-authored with Joe Pulizzi – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (which was featured on episode 139 of The Marketing Book Podcast in 2017). And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015). Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-marketing-strategy-robert-rose

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff About the Book: Is it possible to grab an audience's attention in this noisy, confusing world?  According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communication is the practice of using the fewest words to make the biggest impact.  The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff's Clarity Fuel Formula is the universal recipe for communications success.  The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page. About the Author: Steve Woodruff is known as the King of Clarity.  He is a consultant and author who has helped solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging.  Over more than four decades, Steve has taught, sold, presented, preached, marketed, blogged, authored, collaborated, coached, and networked... and at the core of every one of those activities is figuring out how to communicate clearly and effectively.  That's how the idea of finding a single, practical recipe - The Clarity Fuel Formula - evolved. He released his first book, Clarity Wins in 2018 (which was featured on episode 220 of The Marketing Book Podcast), with a focus on helping professionals with their branding and referral networking.  And, interesting fact – he and his wife are the proud parents of five sons, one of whom served in the United States Marine Corps!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/point-steve-woodruff  

Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice. Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi. Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company's content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own. Great chat, splendid book, but don't take our word for it: "Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University. The Links The people: Ian Truscott on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: The Marketing Book Podcast Robert's company: The Content Advisory Content Marketing Strategy website Managing Content Marketing - by Robert Rose & Joe Pulizzi Content Marketing World The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: We'll be right back by Stienski & Mass Media – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff About the Book: Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success, and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter and a comprehensive checklist to help you improve your company's approach to its most important customers. Each framework element is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow, and Telstra. About the Author: Bev Burgess is passionate about the critical role marketing can play in accelerating business growth.  Her specialism is the marketing and selling of business services, built through a combination of postgraduate study and the privilege of working with 40 of the world's most influential firms, primarily in the technology and professional services sectors.  Bev's background includes senior marketing roles at British Gas, Epson, and Fujitsu, and she was a Senior Vice President at ITSMA, where she led the global ABM Practice and ITSMA's European operations for many years. Bev first codified ABM as a marketing strategy while managing director of ITSMA Europe in 2003. Today Bev is a Founder and Managing Principal at Inflexion Group, delivering thought leadership, consulting, and training to companies around the world that are designing, developing, and implementing account-based growth programs.  Bev holds an MBA in strategic marketing and a BSc Honours degree in business and ergonomics. She is a Fellow of the Chartered Institute of Marketing and has served as an international trustee.  Her first book, Marketing Technology as a Service, was published by Wiley in 2010, exploring proven techniques to create value through services based on an infrastructure of technology.  Her most recent, A Practitioner's Guide to Account-Based Marketing (with Dave Munn, Kogan Page 2021, 2017) explains how to use ABM to accelerate growth in strategic accounts. Both editions of that book were featured on The Marketing Book Podcast episodes 117 and 373 with Dave Munn. Executive Engagement Strategies, published by Kogan Page in 2020, explains how to have conversations that deepen executive relationships and build sustainable growth with key clients.  And, interesting fact – she was a competitive ballroom dancer! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/account-based-growth-bev-burgess

Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records! Douglas is a master at the craft of podcasting, and he's a very funny guy too. He reads every book that he has on his show - and you can tell! I strongly recommend heading over to The Marketing Book Podcast for more great interviews and book recommendations. We get into the meat of it: from identifying your core business goals to engaging a specific target audience. Douglas and I explore different podcast types that generate sales and leads, and share examples for educational and co-host podcasts. When it comes to gear, we hold nothing back. Hear why I'm not a fan of a particular microphone that's making the rounds. We also discuss the pros and cons of adding video to your podcast, and why opting for a dedicated hosting service makes all the difference. We wrap up by examining podcast marketing—how to craft a compelling call-to-action, pick your guests wisely, and nail your episode titles and show notes for maximum impact. Plus, I'll share some book recommendations that have been important for me in growing my business. Would you like to have a podcast that is an authority-building, lead-gen machine? Hit play now, and make sure to check out The Marketing Book Podcast for more deep dives into the world of marketing. ----------

Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman About the Book: If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come. Finding and keeping quality employees is one of the greatest challenges facing businesses today. With more people quitting their jobs each month than ever before and employees demanding flexibility, freedom, and advancement, companies are struggling to build a foundation with new hires that leads to long-term commitment. To effectively combat the hiring crisis and remain competitive, business owners and managers must design an employee experience program that begins on day one. In Never Lose an Employee Again, Coleman offers a step-by-step playbook for creating a retention plan with long-term success. With more than fifty proven case studies from organizations on seven continents, Coleman details how you can forge a relationship with your people during each of the eight phases of the employee journey. For each phase, Coleman walks you through the six forms of communication integral to success (in-person, email, phone, mail, video, and even gifts) so you can better connect with your team.  You'll learn how to: write job descriptions that attract the right candidates (and plenty of them); counter the “hire's remorse” that every employee feels (yet few businesses ever address); welcome someone on their first day in a way that will leave them talking about it years later; acclimate your people to get them up and running faster and more effectively; re-engage your existing employees to turn them into raving fans;  … and much more. Never Lose an Employee Again will reshape the way you think about recruiting, hiring, onboarding, and retaining quality team members–whether you are an owner looking to hire your first few employees, an organization hoping to redefine an industry, or an enterprise that needs to keep growing on a global scale. About the Author: Joey Coleman helps companies keep their customers and employees. As an award-winning international keynote speaker (he's spoken on all seven continents), he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His Wall Street Journal best-selling book, Never Lose a Customer Again (which was featured on episode 167 of The Marketing Book Podcast in 2018), offers strategies and tactics for turning one-time purchasers into lifelong customers. Joey is a very proud graduate of Notre Dame University and is a recovering lawyer. And, interesting facts – after law school he worked at The White House, the CIA, and the Secret Service. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/never-lose-employee-again-joey-coleman

The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova About the Book: From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. In the war for customer acquisition, businesses invest millions of dollars to improve customer experience.  They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns.  According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff – actually hinders growth in the long run.  The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and C-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale.  It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes.  In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you'll learn: How people, processes, technology, and culture contribute to the “virtuous cycle” of EX and CX. Why the best companies have programs that minimize the customer's effort as well as the employee's effort (and how companies like Southwest and Best Buy get this right) How to effectively roll out technology solutions that boost both EX and CX (hard truth: only 20% of customer-facing employees believe technology makes their job easier. Employees want a seamless technology experience, just like your customers.) What metrics you can use to measure EX, CX, and ultimately, the effect of the two together? You can't improve what you can't measure. Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must-have. About the Author: Tiffani Bova is the global growth evangelist at Salesforce, a bestselling author, a highly sought-after international keynote speaker, and a podcaster.  Her previous book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (featured on episode 241 of The Marketing Book Podcast in 2019) is a Wall Street Journal bestseller and has been translated into 10 languages.  Tiffani is ranked on the current Thinkers50 list of the world's top management thinkers and has appeared on MSNBC, Bloomberg, and Yahoo! Finance, and is a contributor to publications including Harvard Business Review, Forbes, and Entrepreneur.  As host of the podcast, What's Next! With Tiffani Bova, she interviews really smart people [including several authors whom I've had the honor of interviewing] about what's next for companies and individuals as they look to innovate and grow. Prior to working with Salesforce, she was a sales, marketing, and customer service executive for startups and Fortune 500 companies. She also spent ten years at Gartner, the world's leading IT research and advisory firm, as a distinguished analyst and research fellow where she helped companies such as Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, and Amazon Web Services to expand their market share and grow their revenues.  And, interesting fact – she grew up in Hawaii and she and President Obama attended the same high school! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/experience-mindset-tiffani-bova  

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more. Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book! Start here if you're looking for fresh ideas to take your small business marketing to the next level!  About Mark Schaefer: Mark Schaefer is an internationally recognized keynote speaker, educator, business consultant, and author. Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides consulting services, marketing strategies, and marketing workshops with his firm, Schaefer Marketing Solutions. He is the bestselling author of ten books, is the host of The Marketing Companion podcast, and his blog is one of the top marketing blogs in the world. Mark has shared his insights on television and radio networks and in periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.  And, interesting fact – Mark Schaefer is the King of The Marketing Book Podcast and this interview marks his 9th book interview on the show, more than any other author! Click here for this episode's website page with the links mentioned during the interview...   https://www.salesartillery.com/marketing-book-podcast/most-amazing-marketing-book-ever-mark-schaefer

Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees by David Newman About the Book: This is the sales book you've been looking for. You're already working hard, but there's too much to do, never enough time, and sometimes you're not even sure where to begin when it comes to getting in front of the right prospects. You want to sell smarter to today's buyers, who value empathy, relevance, and intimacy over sales pitches, sales hype, and sales nonsense. You want to not only bolster your bank account, but you also want to become a better entrepreneur of your expertise. If you're like most of the smart experts I work with daily: You feel that old-school tactics (cold calling, ads, and spam) are useless and “there must be a better way” You want to earn attention from prospects by positioning yourself as an authority with magnetic sales strategies that pull (not push) buyers to you You want to sell more without chasing, begging, or scheming You want the sales process to be more effective, honest, open, and fun You want to focus on helping before pitching and serving before selling You want to get out of your sales rut and find your sales groove You want to make selling a natural extension of who you are Welcome to your next level of sales success. Let's do it! About the Author: David Newman is a keynote speaker and professional services sales expert who works with consultants, coaches, and speakers who want to land better clients, bigger deals, and higher fees.  David is the author of Do It! Marketing (which was featured on episode 181 of the Marketing Book Podcast in 2018) and he's the host of The Selling Show podcast. David has been working at the intersection of marketing, sales, and professional services for over 30 years. His clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, and 44 of the Fortune 500. David and his team have worked with over 1,800 successful consultants in business coaches. David has been featured and quoted in the New York Times, Investors Business Daily, Forbes, MSN, Fast Company, Sales And Marketing Management, Selling Power, CNBC, and Entrepreneur Magazine. And interesting fact – David and the podcast host have the same breed of dog – English Cream Golden Retrievers! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/do-it-selling-david-newman

Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage by Allen Adamson About the Book: Among today's most successful businesses are those that have significantly transformed our daily routines.  This focus on the consumer experience, not solely on the product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience.  It gives today's disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.  Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service.  We ride in Ubers and stay with our families in Airbnb homes. We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy.  We set up meetings with Calendly and pay bills with Venmo.  The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only points the way for other industries to carve out market dominance.  Seeing the How combines data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible.  Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors, including Netflix, Apple, Warby Parker, and Stitch Fix.  These businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are experience disruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier.  Successful experience disruption is the de facto new competitive advantage across all categories.  With Seeing the How you'll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty. About the Author: For more than 30 years Allen Adamson has helped launch, nurture, and reinvent brands, ranging from startups to nonprofits, to companies known worldwide, in categories including packaged goods, technology, healthcare, financial services, hospitality, and entertainment.   His philosophy, substantiated time and again, is that a successful brand stands for something that is both different and relevant - and simple for consumers to understand. A noted industry expert in all disciplines of branding, Allen has worked on the agency side for several iconic firms including Ogilvy & Mather and DMB&B, and on the client side for Unilever.  He was chairman of Landor Associates, a global brand consultancy where, under his leadership, the company worked with brands including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, Procter & Gamble, Sony, and Verizon. Allen's four previous books are Brand Simple: How The Best Brands Keep It Simple And Succeed; Brand Digital: Simple Ways Top Brands Succeed In The Digital World; The Edge: 50 Tips From Brands That Lead; and Shift Ahead: How The Best Companies Stay Relevant In A Fast-Changing World, (which was featured on The Marketing Book Podcast on episode 163 in 2018). Allen has also written a column on branding for Forbes for 20 years. Allen is now co-founder and managing partner of Metaphorce, a consultancy that takes a disruptive, multidisciplinary approach to marketing challenges. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business, where he earned his MBA. And, interesting fact: he originally wanted to be a filmmaker! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/seeing-how-allen-adamson 

The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White About the Book: Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another.  In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding.  Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations.  It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding. About the Author:   Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer. He is the author of two other books, The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies (featured on episode 316 of The Marketing Book Podcast in 2021), and The Soft Skills Book: The Key Difference To Becoming Highly Effective And Valued. Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies. As a brand and communications expert, he has advised famous, billion-dollar brands on how to thrive, and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries. And, interesting fact: he lives near Stratford-upon-Avon, the birthplace of William Shakespeare! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/smart-branding-book-dan-white

The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason About the Book: This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full-body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you'll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade. About the Author: Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world.  He is the 3-time WSJ bestselling author of nine books on marketing, innovation, diversity, and trends including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited to keynote events in 32 countries around the world.  His insights have been used by the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, American Express, and hundreds of other organizations to win the future.  Earlier in his career Rohit spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy. And, interesting facts - He is a lifelong fan of anything having to do with the Olympics (he's been to five so far, was sad to miss Tokyo, but is really looking forward to Paris 2024!) and more significantly, he is now a member of a VERY exclusive club – The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/future-normal-rohit-bhargava

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers, and acquisitions Subscriptions and audience building Team structure, the importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. About the Author: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.” In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/epic-content-marketing-2-joe-pulizzi

In this episode of Chasing the Insights, I talk to one of my favourite podcasters (and marketer extraordinaire) Douglas Burdett. Douglas talks to us about key ideas from having read over 400 marketing and sales books. Douglas Burdett is the host of The Marketing Book Podcast, which was named by LinkedIn and Forbes as one of the top marketing podcasts. It has millions of downloads and listeners in over 160 countries. Prior to starting his own firm SALES ARTILLERY which provides sales and marketing strategies and coaching, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA. In lieu of a mid-life crisis, Douglas started performing standup comedy. He's all better now, thanks.

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online.  Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.  It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts.  Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations. About the Author: Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica. He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019. And, interesting fact – his undergraduate degree was in electrical engineering! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-selling-tim-hughes

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount About the Book: In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you 55 easy-to-consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down. You'll also discover the real secrets to selling more in a crisis; how to be a right now sales professional; 7 Steps of Effective Prospecting Sequences and how to be professionally persistent; how to adjust sales messaging to meet the moment; The five questions you must answer in the affirmative for every stakeholder; five ways to protect and advance your career; and so much more... Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility. With each chapter, you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income. About the Author: Jeb Blount is the author of 15 of the most definitive books ever written on sales and sales leadership and is among the world's most respected thought leaders on sales, leadership, and customer experience. Through his global training organization, Sales Gravy, Jeb and his team train and advise a who's who of the world's most prestigious organizations. His Flagship website, SalesGravy.com is the most visited sale-specific website on the planet and his Sales Gravy podcast has over 40 million downloads. And, interesting fact - Jeb Blount is now a member of a very exclusive club, The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/selling-crisis-jeb-blount

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb About the Book: Every year, highly respected CEOs, leaders, and managers launch, with the very best of intentions, “quality of work life” initiatives.  These leaders believe that happy employees are better employees, and they seek to make changes that will fulfill those conditions.  Regrettably, despite their high expectations, these programs nearly always fail. The metrics they are designed to improve — productivity, employee engagement, and even company profitability — don't budge. It is as if nothing had been done. The author Nicholas Webb's company has become something of an organizational hazmat team, tasked with cleaning up after ineffective quality of work-life initiatives.  Based on his experience with numerous organizations over thirty years, he has formulated powerful solutions that really work. The lessons he's learned are presented in the pages of this book.  Nicholas Webb shares how to avoid the common pitfalls and how to leverage new best practices that provide predictable, measurable returns on your happiness initiative.  You'll also discover the corollary between happy customers, sales growth, and innovation in the furtherance of happy employees. You will learn why you should avoid the vast survey industry, and how to get real insights about what your employees want and need in order to build a workplace that your competitors will envy.  Your newly forged happiness initiative will attract and keep the best talent in your marketplace, drive the best innovations, build scalable and predictable revenue growth, and significantly improve the returns on your organizational strategies. This book contains both deep research and thirty years of practical experience. You will learn how to leverage these insights to avoid common mistakes and enjoy the benefits of proven methods that deliver real results.  If applied properly with the correct infrastructure and training, your organization will achieve some or all of the following benefits: Attract and keep the best talent in your market. Significant increases in employee productivity and presentism. Reduced workforce stress and healthcare costs. Improved returns on enterprise strategy. Major improvements in customer experience. Predictable and measurable increases in revenue. Improvements and cost reduction and efficiency. Predictable improvements and innovation. We live in challenging times. All over the world, employees of companies large and small are questioning their career choices. Instead of taking their life path for granted and settling for what society offers them, many are asking, “Is this all there is? Why should I commute to a boring or distasteful job with little future, just to pay my mortgage? I want to do something that has meaning to me. I want to get up and go to work with a smile on my face.” The Great Resignation served as a wake-up call. Today, the best companies have to compete for the best employees, and it's not just about the size of the paycheck, it's about performing meaningful work that creates value. This book gives every company a road map to relevance and competitiveness and helps make "Happy Work" a reality. About the Author: Nicholas Webb is one of the top company culture experts in the world. He has been awarded the Global Gurus Top 30 designation for customer service for 7 years.  Nick is the CEO of Learn Logic an employee and company culture training advisory firm that works with some of the top brands to help them build world-class employee and customer experiences. As a technologist, he has been awarded more than 40 US patents for consumer and technology products. He also served as an adjunct professor for a health science university, where he led the Center for Innovation. Nick is the author of multiple best-selling books on business innovation, customer and employee experience, and leadership. He is also one of the top keynote speakers on business growth, innovation, future trends, and company culture. And, interesting fact – he is now a member of The Marketing Book Podcast 4-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/happy-work-nicholas-webb

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Debbie Qaqish About the Book: From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing forever. About the Author: Debbie Qaqish isn't here to sell you on a panacea marketing technology or convince you of the critical data you just aren't seeing. Rather, Debbie's passion is found in the work she does every day—give marketing leaders the ideas, strategies, and confidence they need to reimagine the role of their marketing team and redefine its impact. As Partner and Chief Strategy Officer of The Pedowitz GroupDebbie has helped marketing teams drive revenue growth, foster customer centricity, and lead digital transformation.  With a focus on revenue operations, the customer experience, and a personalized, omnichannel marketing mix, Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011.  Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table. She is also the author of Rise of The Revenue Marketer which was featured on episode 159 of The Marketing Book Podcast in 2018. And, interesting fact - in 2019 she earned her doctorate! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/backroom-boardroom-debbie-qaqish

As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Peter Fader, Bruce Hardie and Michael Ross About the Book: As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers―the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes in firm performance? What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five “lenses” through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior―and thus their company as a whole. About the Author: Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retail, and pharmaceuticals. In addition to his various roles and responsibilities at Wharton, Professor Fader is also co-founder of Zodiac, a predictive analytics firm that was sold to Nike in 2018. He then co-founded (and continues to run) Theta to commercialize his more recent work on “customer-based corporate valuation.” Peter is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and co-author with Sarah Toms of the book The Customer Centricity Playbook (which was featured on episode 222 of The Marketing Book Podcast in 2019). He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. And, interesting fact – he was a math major at MIT! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/customer-based-audit-peter-fader

Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones About the Book: Your brand is on trial―here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don't realize you're making―gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It's time to stand out from all the brands that shout “trust us, we're great!” at a skeptical audience. Your customers are waiting for you to prove it. About the Author: Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas (featured on episode 279 of The Marketing Book Podcast), and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses. From page 7 of Prove It... I served as the first-ever editor of branded content at the New York Times, where I coached our advertisers on how to create compelling content that our audience would value. As a consultant, I've helped Fortune 100 companies implement content strategies that focus more on the audience's needs and interests than on their lifetime value as a customer. And I've been lucky enough to stand on stages around the world, delivering keynotes and workshops on this very topic to audiences filled with sales professionals, small business owners, and marketers from every industry, background, and walk of life. And, interesting facts: she can communicate with American sign language, and she was a state-level javelin thrower! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/prove-it-melanie-deziel

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman About the Book: In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017 by The Drum. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is “a criminal racket of epic proportions. It is a giant worldwide scam – organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry." About the Author: Bob Hoffman is the author of five Amazon #1-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, Marketers Are From Mars, Consumers Are From New Jersey, Advertising for Skeptics, and Laughing at Advertising, all of which have been featured on The Marketing Book Podcast. He is the creator of the popular Ad Contrarian blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency. Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. And, interesting fact – In his youth, he responded to an employment ad and was hired to be a writer of adult fiction. He lasted one day at that job. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/adscam-bob-hoffman

Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss About the Book: Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. You'll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity. About the Author: Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur. His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business. Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups. He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design. And, interesting fact – he was once the lead singer in an Asian funk band! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/friction-soon-yu

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers by Jeb Blount About the Book: A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers. The problem is that price increase initiatives, whether broad-based or targeted to specific accounts, strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors. Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more. In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you'll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You'll learn: How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting and asking The eight price increase narratives and three drivers of customer price increase acceptance How to neutralize and get past the five big price increase fears and anxieties How to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors The 9-Box Risk-Profile Framework for targeting accounts for price increases A repeatable process for confidently approaching price increase conversations The Five-Step Price Increase Messaging Framework Proven frameworks for reducing resistance and handling price increase objections How to negotiate profitable outcomes with high-risk profile accounts Winning strategies for coaching and leading successful price increase initiatives Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands. Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential—and nerve-wracking—world of price increases. About the Author: Jeb Blount is the author of 14 of the most definitive books ever written on sales and sales leadership and is among the world's most respected thought leaders on sales, leadership, and customer experience. Through his global training organization, Sales Gravy, Jeb and his team train and advise a who's who of the world's most prestigious organizations. His flagship website, salesgravy.com is the most visited sales-specific website on the planet. And, interesting fact -Jeb Blount is now a member of a very exclusive club: The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/selling-price-increase-jeb-blount

Invitée : Flavie Prevot, Ex head of Sales chez Sixt, Freelance, Podcastrice à Le Board. Au programme de la conversation entre Flavie et Mony : 01:35 Utiliser le branding pour convertir vos prospects en fans 05:20 Comment réussir ses événements et ses salons 09:20 Le street marketing en B2B 12:45 Quelques recommandations en B2B 15:15 Le Social Selling 19:00 La chose sur laquelle Flavie a changé d'avis 20:50 La ressource à suivre Mais aussi beaucoup d'autres sujets ! Références abordées : LinkedIn de Flavie : https://www.linkedin.com/in/flavieprevot/ The Marketing Book Podcast : https://www.salesartillery.com/marketing-book-podcast

What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Business Away by Nicholas Webb About the Book: This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you're selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they're also taking steps to proactively avoid the things that customers hate. These companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market. No company, brand, or service enjoys 100 percent love. There will always be some degree of hate in the mix. Hate is a source of friction, and if there is too much friction, the process of moving products and services— regardless of their high quality—into the hands of customers will grind to a halt. What Customers Hate will show you how to avoid the common pitfalls that have damaged some of the best organizations and best teams in the world, and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity. This customer experience playbook will give you actionable takeaways that include: How to turn an upset customer into a customer for life, in five easy steps. Why “haters” will determine your organization's growth and profitability. How to thrive in the “experience economy.” The importance of the five-touch journey mapping. The impact of hate-love personification. How to turn your customers into “Evangelists.” The power of: Attraction, Promotion, Retention, and Avoiding Deflection. The secrets of the best organizations in the world. This book is the product of many years of front-line work with some of the top brands in the world and their customers. Set aside the theories and concepts, this is the playbook you need. You'll find that this approach will make it fast and easy to drive scalable growth, profitability, and most importantly, customer happiness. About the Author: Nicholas J. Webb is an award-winning inventor with over 40 US patents, a keynote speaker, and best-selling author. As a keynote speaker, he has traveled the world, speaking on future trends, personal growth, and innovation. His best-selling books include What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint and The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, both of which have been featured on The Marketing Book Podcast. He currently serves as the CEO of Leader Logic. And, interesting fact: he is the host and executive producer of a recent award-winning documentary, The Healthcare Cure. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/what-customers-hate-nicholas-webb

In today's rapidly shifting financial landscape, there is one quality every marketer should cultivate… Continuous learning. Whether that's learning the ins and outs of the business or becoming the customer expert, if you never stop learning, you never get left behind. In today's show, I'm speaking with a master of continuous learning, Douglas Burdett, Host of the Marketing Book Podcast, who may just be the most well-read marketer around. Join us as we discuss: - Why marketers need to never stop learning - Why every marketer should become the customer expert - How marketers can overcome negative stereotypes and demonstrate their value to the business You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

33 Ways Not to Screw Up Your Business Emails by Anne Janzer About the Book: It's time to write better business emails Business runs on emails, yet we rarely give them enough thought. Carelessness can lead to embarrassment, damaged relationships, or worse. And too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include Crafting effective subject lines Writing emails that people respond to Protecting yourself from accidental misfires Whether you're just starting in your career or have been emailing for decades, you'll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits. About the Author: Anne Janzer is an award-winning author, non-fiction writing coach, and unabashed writing geek on a mission to help people make a positive impact with their writing. She supports and encourages writers, authors, and marketers through her books, blog posts, online courses, webinars, and teaching. Her writing-related books explore the science and practice of effective writing. They include The Writer's Process, The Workplace Writers Process, and Writing to Be Understood, all three of which have won multiple awards. Before she started writing books, Anne worked as a freelance marketing writer, working with more than a hundred technology businesses to articulate positioning and messaging in crowded markets. This work led to her first book, Subscription Marketing, which has been translated into multiple languages. Anne is a graduate of Stanford University. And, interesting fact - she is now a member of a very elite club: The Marketing Book Podcast 4-Timers Club!! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/33-ways-not-screw-up-business-emails-anne-janzer

As host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2021, including one you can anonymously send to your CEO. 

Remember Cliff's Notes?Douglas Burdett is the modern-day version of it for marketing books.He's read, taken notes, and deeply interviewed authors on over 350 books on his podcast, The Marketing Book Podcast.  It's become one of my top 3 weekly listens.But how do you pick what to implement in your life and business when you're learning so many concepts at such a rapid rate?In this episode, we talked about: - what he has implemented from over 350 books into his life and business- what his secret is to reading so many books and taking great notes that lead to great interviews- how he does a content strategy of personal development as a performance art lead to business growth- what his best recommendations are on topics late community, content, and whatever it is that you care aboutDouglas isn't JUST a maven of marketing knowledge, he's freaking hilarious, and loves giving book recommendations.  Don't miss the chance to spend an hour with him and pick his brain!_______________________________________________________Douglas Burdett is he Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.Connect with Douglas :On  LinkedIn: https://www.linkedin.com/in/douglasburdett/His podcast: https://www.salesartillery.com/marketing-book-podcastWork with him:  https://www.salesartillery.com/ Connect with ME!  Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Douglas Burdett" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli About the Book: Digital pollution is the problem. Human-centered communication is the solution. We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, Ph.D., President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Co-founder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you'll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication. About the Author: Ethan Beute is the Chief Evangelist at BombBomb a video email sales and marketing software platform, is the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (featured on episode 239 of The Marketing Book Podcast in 2019). Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He's sent more than 12,000 video messages himself. Prior to joining BombBomb, he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs. And, interesting fact - his first real job out of college was driving a school bus for Microsoft! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/human-centered-communication-ethan-beute

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer. Readers will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This book will help readers take control of their marketing while creating ridiculously consistent business growth. About the Author: John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John's small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others. Seth Godin called John Jantsch the "Peter Drucker of small business tactics." And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch

About this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win More recently to talk about his newest book, The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was one of the primary reasons I started doing it. Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media. Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days. Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth. Phillip has really enjoyed being on The Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus. Enjoy! -Douglas Burdett, host of The Marketing Book Podcast Click here for this episode's website page to access all the links mentioned during the interview: https://www.salesartillery.com/marketing-book-podcast/ideas-350-books  

What recurring themes are found in 346 marketing and sales books?Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material.After recording 346 episodes (and counting!), Douglas has noticed some important recurring themes across these books, including:Marketers need to get into the revenue campMarketers and often do themselves a disservice by focusing on the wrong things Understand your customer by talking to them...directlyThe experience your customers have with your company/solution is powerful marketing Buyers trust reviewers more than companies...and customers have a bigger voice than everThrough his agency Artillery, Douglas works with manufacturers and industrial companies. He sees technical marketers making some critical mistakes in not understanding their customers, talking about themselves/their products too much, and having unrealistic expectations of marketing set against a long sales cycle. On the flip side, he praised engineer leaders working with marketing on their appreciation of the planning process, measurement and iteration, and the similarities of marketing and a system...both with many moving parts. During the episode you'll hear many references to helpful B2B books (go figure!) which are listed below with links to each. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcastLearn more about TREW Marketinghttps://www.trewmarketing.comOrder the book! Content Marketing, Engineeredhttps://bit.ly/contentmktgeng

In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he interviews authors of best-selling marketing and sales books.

Douglas Burdett isn't an author, but he's interviewed 274 of them. Douglas is the host of The Marketing Book Podcast, and in this episode we chat about the experiences he's had and lessons he's learned from talking to authors like Seth Godin, Mark Schaefer, Anne Janzer (see Ep. #5), and Jay Baer.   How valuable is going on podcasts to an author? (short answer = very) How can an author be a great podcast guest? What should an author not do when going on a podcast?  Douglas has the answers to these questions and more in this episode.  https://www.linkedin.com/in/douglasburdett/  https://twitter.com/MarketingBook  https://www.salesartillery.com/marketing-book-podcast  Mentioned during the episode:  Douglas' webpage with details on how to be a good podcast guest  Douglas' interview with Tanya Hall, Publisher at Greenleaf  Douglas' interview with Anne Janzer

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour by Andy Nairn About The Author Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he's one of the world's most respected brand strategists and a founder of one of the UK's most successful creative agencies, Lucky Generals. Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this year, Campaign magazine named him the top brand strategist in the UK. And, interesting fact - he is the first Scottish author to appear on The Marketing Book Podcast! About The Book Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favor. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organization's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times. Now Go Luck Yourself… Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/go-luck-yourself-andy-nairn

Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them. The post Learn From The Guy Who's Read Over 330 Marketing Books with Douglas Burdett appeared first on Phillip Stutts.

Host of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them. The post Learn From The Guy Who's Read Over 330 Marketing Books with Douglas Burdett appeared first on Phillip Stutts.

How do you learn? If you're lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘balanced learning diet' and derive real value from the latest marketing insights from special guest, Douglas Burdett, host of The Marketing Book Podcast, available on all major streaming platforms.  This podcast was recorded on Thursday 10 June at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg's new B2B Digitized Podcast https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/

Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer

In this  24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

Doug tells how he started the Marketing Book Podcast and shares the most important lessons he's learned from reading 300+ industry books. He also explains why marketers have an image problem and what to do about it.

What's happening when it comes to the critical areas of sales and marketing alignment? In today's episode, Douglas Burdett and Kathleen Booth share fresh insights on what's working—and what needs to change. We're just wrapped up the 2021 Sales and Marketing Alignment Challenge! If you missed it, no worries. You can catch all of the recordings at www.2021alignmentchallenge.com or text the word alignment to 21000. Today we're going to hear a segment from the 2021 Sales & Marketing Alignment Challenge. You'll meet two experts with fresh and relevant insights as to what's working and what's not working when it comes to sales and marketing alignment. Douglas Burdett is the host of The Marketing Book Podcast where he has interviewed over 300 authors. He also is the founder of Artillery, helping manufacturers with complex sales grow revenue. This gives him on-the-ground experience at the intersection of sales and marketing. Our second guest is Kathleen Booth. She is the host of the Inbound Success Podcast where she takes a deep dive into all topics related to inbound marketing and selling. She also serves as the VP of Marketing at clean.io, giving her fresh perspectives on what's happening in the world. You'll also meet the co-host of the 2021 Sales & Marketing Alignment Challenge, Jim Karrh. You'll remember him from a previous episode of The Revenue Growth Podcast. Jim is the author of The Science of Customer Connections. In this conversation, we talk about the current state of marketing and sales alignment. We explore best practices. We also talk about what's broken.

Welcome back Y'all! On this episode, join me as I ride around the countryside with my old friend Cole Parks. Cole is the Owner of Southwestern Advisory Group. We discuss, choosing to be happy in life, the Kolbe personality test that we brought up in the South Texas Dove Hunt episode, what regular people get wrong in their personal investments and more.  We also turn the tables and Cole asks me some hard hitting questions about what it takes to earn your cowboy hat, where I find my entrepreneurial mindset, failure, and we wrap up talking about Gold & Silver and some crypto talk. Enjoy!  Please visit www.TheCowboyPerspective.com (1:57) - Cole's background and his career (3:53) - The Kolbe Personality Test & how it plays into Cole's business The Kolbe Personality Test Cole's Kolbe score: 7733  (8:54) - What do you see regular people doing wrong with their basic personal investing? (11:48) - When do you have to stop giving someone free advice? Quote - I would not give a fig for simplicity on the nearside of complexity, but I would give my life for simplicity on the far side of complexity. (18:24) - If Neil didn't have a podcast, what would he do in his spare time? (20:33) - Does money make people happy? (24:33) - God's plan for wealth (26:44) - Central Texas Farm Credit (29:16) - Why you should start a podcast (32:35) - “Everyone is better than me” mindset (34:10) - Neil Interviews a stranger (37:11) - Making nice people famous (39:55) - Cole's passion for sport shooting clay (43:49) - Cole's wife working in his business and their dynamic Kolbe compatibility test The Marketing Book Podcast (53:10) - The Blessing of Life (54:28) - Is there a chance that ‘Happiness is a choice' is easier said than done with today's racial polarization? (1:03:15) - Being able to disagree and still be friends (1:06:34) - Women playing in College Football and having daugthers (1:11:39) - Making The Cowboy Perspective the best it can be Cole takes over! (1:13:34) - What's the one question that no one has asked you (Neil) that you want to talk about? (1:19:26) - What does it take to earn a cowboy hat? What makes someone a cowboy? (1:22:47) - Where does your entrepreneurial drive come from? (1:26:04) - It's okay to Fail (1:31:10) - The Wrap Up, Cole's perspective on Gold & Silver, Cryptocurrency Sponsors of The Cowboy Perspective Pederson's Natural Farms Newtonscellar.com The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam Creative Studio Visit www.TheCowboyPerspective.com

Have you felt the pressure of uncertainty in your business, the economy, and the world at large. What if uncertainty could actually be turned into competitive advantage? Today Meridith Elliott Powell will coach us on how to thrive in uncertainty. By the end of today's episode, I think you'll be convinced that you can thrive in uncertainty. Meridith is a certified strategist that helps leaders and business owners decrease their stress and increase their results by working smarter in today's economy. Meridith is the author of several great books, including the new book coming out in January, Thrive, Turning Uncertainty Into Competitive Advantage. She'll challenge you to redefine your vision in the midst of the changes around us. She recommends a cadence that will help you identify and capitalize on changes in your industry and marketplace. You'll learn all of this and more. I also would like to give a special shout out to Douglas Burdette, host of the acclaimed Marketing Book Podcast. We had a great discussion on growth strategy. He's a fantastic interviewer. If you want ideas to grow, look for my conversation with Douglas on the Marketing Book Podcast.

About the guest:     James Carbary is the founder of Sweet Fish Media, and co-host of B2B Growth, a daily podcast for B2B marketing leaders. James is a contributor for Entrepreneur & Business Insider, and he's the author of Content-Based Networking: How to Instantly Connect With Anyone You Want to Know. In the episode:     1:37 – James talks about the football game that changed the course of his life. 5:23 – James explains the concept of content-based networking. 7:50 – While some people think that relationship building can result in one party taking advantage of the other, Nancy and James describe how they don't think of it that way and why friendship needs to be used in business more often. 11:25 – James describes how to create a repeatable process when building relationships, starting with your goals. 15:44 – Nancy and James talk about how their podcasts help convert listeners and guests into customers. 19:28 – James explains his mindset for building relationships. 24:31 – James gives a few tips to build relationships for introverts. 30:20 – James explains how the Sweet Fish Media named formed out of his affinity for Swedish Fish. 32:21 – James shares how to grow a podcast audience, emphasizing on the importance of the name of your show. 37:25 – James gives an African proverb from his TED talk and explains its importance. 41:11 – James shares some ways to use content to help you stand out. 43:44 – James talks about the resources that help him maintain relationships. Quote “I don't think we use the term friendship enough in business. I think this strategy of content-based networking, creating content and collaborating with the people that you want to know is allowing me to initiate friendships with people that otherwise would be really hard to connect with.” - James Carbary, founder of Sweet Fish Media Links:          Sweet Fish Media: https://sweetfishmedia.com/ Content-Based Networking by James Carbary: https://www.amazon.com/Content-Based-Networking-Instantly-Connect-Anyone-ebook/dp/B082VWVQRY B2B Growth: http://B2BGrowthShow.com Profitable Podcasting by Stephen Woessner: https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288 Sell with Authority by Drew McLellan and Stephen Woessner: https://www.amazon.com/gp/product/B0862FTC6K/ref=dbs_a_def_rwt_bibl_vppi_i0 Agency Management Institute: https://agencymanagementinstitute.com/ The Marshall Report: https://marshallpr.us2.list-manage.com/subscribe?u=8fc57edfd1d2e4504b22f7f64&id=a5db0af424 Nancy's Forbes Column: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#5f764cb74485 The Joe Rogan Experience with Joe Rogan: http://podcasts.joerogan.net/ The Marketing Book Podcast with Douglas Burdett: https://www.salesartillery.com/marketing-book-podcast The Garyvee Audio Experience with Gary Vaynerchuk: https://www.garyvaynerchuk.com/podcast/ Simon Sinek: https://simonsinek.com/ Noah Kagan: https://okdork.com/podcast/ The Portland Pod: https://portlandpod.com/ Fabriq: https://www.ourfabriq.com/   Listen to Stephen Woessner's PR Maven® Podcast episode Listen to Drew McLellan's PR Maven® Podcast episode Listen to Emma Dimock's PR Maven® Podcast episode Listen to John Lee Dumas' PR Maven® Podcast episode   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: james@sweetfishmedia.com LinkedIn: http://linkedin.com/in/jamescarbary

It's already time for the October Favorites File. While naming, productivity and reviews may seem random, intentionality and purpose is an underlying theme with all three. To keep these actionable tips close by I've created a helpful summary to print and reference whenever you need it. What's in a name? Names are one of the most repeated parts of your brand - whether it is your brand name, or the name of a product or a service you offer - it is important to make your selection wisely. In episode 247 of The Marketing Book Podcast, Douglas Burdett interviews Alexandra Watkins about her book "Hello, My Name is Awesome!" Let's talk productivity Jocelyn K. Glei talks with Dan Harris on episode 207 of The 10% Happier podcast about how to overcome productivity shame through practicing heart-centered productivity and a healthy dose of tender discipline. Do you really want 5 Star reviews? Did you know that our brains are wired to resist being sold to? Yes, it is true. And 82% of people seek out negative reviews when making an online purchase. Todd Caponi discusses this with Douglas Burdett on episode 226 of The Marketing Book Podcast. He is the author of The Transparency Sale. Read the show notes here. 

What does friction, a purposeful life, and audio branding have in common? Probably nothing more than making my list of favorites for August. This month flew by but not without some great educational or thought-provoking ideas catching my attention. Purpose and intention is the connection. Here is what you'll hear about in Episode 11 of The Pursuit of Purpose. As a reminder, each month I share what I've listened to, what I've read and other resources that have helped me navigate the month. Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley. Episode 237 of The Marketing Book Podcast. "Friction is a multi-trillion dollar problem. It frustrates customers, costs you sales, reduces loyalty, and creates negative word-of-mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally use it to your advantage." The Miracle Morning for Parents and Families by Mike & Lindsay McCarthy with Hal Elrod. Purposeful parenting is listed as the first skill necessary to be an exceptional parent. As I read this section, the parallels to leadership were apparent. Each of the four steps outlined to become more purposeful in our parenting can easily be applied to business development. Regardless of where we are in our business, confidence is still a factor in our day-to-day lives. The Candid Confidence project offered by the What Works Network has deepened the conversation around confidence - whether you are just getting started or have been in business for several years. The podcast episodes in this project include: 223, 224, 225, 226, 227, 228, 229, 230, and 231. Audio selection is an element of our brand. Who knew that listening to Gretchen Rubin's Happier would result in this golden nugget? Not only is the title of the episode a good reminder for us all (consider the company that someone keeps), she shares her fascination with the podcast 20,000 Hertz, including a reference to the episode titled Soundmarks. To add build out the importance of audio to your brand, I found this about the five benefits of audio branding. And I close with a quote I found thought-provoking as well as close to my heart. You'll have to listen to learn more about it. Check out last month's Favorites File and download the full list of my recommended podcasts and books. Be sure to practice your purpose this week,

Want to catch up on your marketing and sales reading list? Douglas Burdett, head of a marketing agency and host of The Marketing Book Podcast, shares the practical lessons from 200 top books he has read and whose authors he has interviewed.

He's the host of The Marketing Book podcast. He's interviewed hundreds of thought leaders in the sales and marketing space. He's a voracious reader. Douglas Burdett brings knowledge, expertise and an inspiring level of humility to the podcasting world. Douglas also owns the marketing agency Artillery Marketing, runs a HubSpot User Group (HUG) and speaks around the country. This sharer of stories. To him, stories are a powerful communication tool.I was in Chicago giving a talk to a lot of manufacturers. Instead of standing up there and giving the standard PowerPoint presentation, I started with a story... Their guard comes down when you're telling a story and it activates much more of the audience's brain. - Douglas Burdett on the power of story

Learn the attitudes, behaviors, and techniques for successful marketing from one of the leading experts. Douglas has read over 150 marketing books and interviewed the authors for his podcast. He shares his favorite lessons learned and takeaways to help us fill the sales funnel with qualified marketing leads. Find Douglas Burdett at Artillery Marketing or listen to The Marketing Book Podcast here.  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Learn the attitudes, behaviors, and techniques for successful marketing from one of the leading experts. Douglas has read over 150 marketing books and interviewed the authors for his podcast. He shares his favorite lessons learned and takeaways to help us fill the sales funnel with qualified marketing leads. Find Douglas Burdett at Artillery Marketing or listen to The Marketing Book Podcast here.  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!