Podcast appearances and mentions of raissa gerona

On the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, we're talking about Burberry's sweeping layoffs and the uncertain future of its Castleford trench coat factory, Saks Fifth Avenue's streamlined vendor list, and the Cannes Film Festival's stricter red carpet dress rules and their impact on brands and attendees. Later in the episode (20:30), Zwieglinska is joined by Glossy managing editor Tatiana Pile to talk about the ever-growing importance of music festivals to the fashion and marketing industries. Zwieglinska also speaks with designer Asher Levine, who created Lisa's high-tech stage look for Coachella this year, and Revolve chief brand officer Raissa Gerona about influencer marketing and Revolvefest.

Revolve's CBO, Raissa Gerona, shares her inspiring journey growing up as a Filipino immigrant in the USA, detailing her business successes and failures and how she got to where she is today. She also shared her growth with Revolve, which included discovering her pregnancy during a Revolve trip, managing pregnancy in the workplace, co-parenting, and finding true happiness. To Shop Nicole's Look click HERE To Connect With Our Guest click HERE To Connect With Our Host click HERE Resources: Resources for Infant Education (RIE) To Connect With BUMPSUIT click HERE To Join The Village click HERE This Episode is brought to you by⁠ BUMPSUIT

Well this is a long time coming! In this episode we have the CMO of Revolve, and the person responsible for LPA, Raissa Gerona. We talk about absolutely everything. Big wins, big learning moments and everything in between. Revolve's influence is undeniable. We talk about Raissa's truly industry changing concept of harnessing influencer power to sell product, what it means today to be an influencer, past mistakes, future plans, becoming mothers - all of it.  Enjoy! Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode   Go to www.perele.co to get 15% off your first 3 months with code BEST15   Go to www.lather.com and use code BEST at checkout for 15% off sitewide   Use code BEST at check out for free shipping at www.vionicshoes.com   Brought to you by Better Help: Visit www.BetterHelp.com/pia  today to get 10% off your first month   Go to www.athleticgreens.com/Best to get a FREE 1 year supply of Vitamin DAND 5 freetravel packs with your first purchase   Stop throwing your money away. Cancelunwanted subscriptions–and manage your expenses the easy way–by going to www.RocketMoney.com/pia     Produced by Dear Media   

Since Revolve Group's Raissa Gerona was last a guest on the Glossy Podcast four years ago, a lot has changed about the company and Gerona's priorities as chief brand officer. For starters, Revolve has entered the beauty category and begun growing a menswear business. It's also appointed Kendall Jenner as creative director of its luxury-focused e-tailer, FWRD. And — oh, yeah — it's gone public.  As for Gerona, she's expanded her marketing focuses far beyond influencer trips and Instagram — after all, Revolve has a reputation for innovating to uphold. However, she did confirm that the annual Revolve Fest will again take place this year at Coachella.  “In the last couple of years, I've [focused on] figuring out how to evolve the brand,” Gerona said on the latest episode of the Glossy Podcast. “A lot of brands have adopted a lot of the things we were doing, and the influencer landscape changed significantly because every single type of company is now using influencers. That's incredible for the influencer economy, but it's tough on brands.” She added, “I'm excited to put forward something that feels new and refreshing, and that will also sustain growth for the next couple of years.” In addition to changing up Revolve's influencer strategy, Gerona discussed the factors driving 20-year-old Revolve Group's recent mega-growth, doubling its annual revenue from $500 million to $1 billion in three years. She also talked about how the company is leveraging more social media platforms, from YouTube Shorts to Instagram Reels, in part, to safeguard against potential bans and policy changes.

In our first episode of the new year, we sit down with Raissa Gerona, Chief Brand Officer of fashion retailer and influencer marketing powerhouse Revolve. We start by learning how Raissa was a pioneer in the influencer marketing space, leveraging the then-new blogosphere in 2008 to promote her own Lovers and Friends clothing brand. Raissa shares her advice to marketers who question whether influencer marketing is “worth it,” emphasizing that it should be viewed as top-of-funnel marketing (like a billboard), and that marketers shouldn't try to equate every single influencer post to a sale. We then take a step back to explore Raissa's unique career journey. Raissa reveals how she was originally on track to become an attorney, but a trip to Italy led her to pursue the entrepreneurial path and start her own clothing brand, which later connected her to Revolve founders Michael Mente & Mike Karanikolas. To close the show, we learn about the successes and challenges involved with scaling Revolve 10x in 10 years to achieve $1B in revenue, before hearing what's in store for Raissa and Revolve over the next decade.

As the Chief Brand Officer of Revolve, Raissa Gerona is undoubtedly a force. But today, we sat down to chat about a side of her less known: her journey to becoming a mom. Raissa shares the story of her surprise pregnancy and how she navigated self-doubt and self-identity along the way.

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. Raissa Gerona was one of the first brand-side leaders of the influencer marketing movement, pitching her idea for an influencer trip to her new employer, Revolve, as a way to build buzz, engagement, and sales through social media. The idea was a runaway hit, and now influencers are a key element of Revolve's marketing strategy. In this conversation, you'll learn about the evolution of influencer marketing, advice for starting and growing your own business as an influencer, as well as how to leverage the power of this unique type of marketing for your own products.  PRE-ORDER MY FIRST BOOK: jennakutcher.com/book GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/raissa

We Talk About: Raissa's story Taking a branding decision from idea to implementation Stepping forward through failure Leading with love and care Three life lessons   Resources: Follow Raissa: @raissagerona Follow Alli: @alliwebb Follow Lori: @loriharder Follow Brittany: @britdrisc Show Notes: It takes a lot to build a good brand. No matter what your business is, if you can tap into what makes your brand stand out and take on a meaning beyond itself, you will see massive success. As the Chief Brand Officer of REVOLVE, Raissa has taken social branding to another level. She shares what it takes to build a brand that resonates beyond itself, how to get over the fear of taking bold action, and learning to lead a team with love. There is so much to learn from her.   Question Highlights:   Can you tell me a bit about your story? How do you know what idea you want to move forward with? How do you continue to move forward even if you fail? How do you lead a team with care? How do you not take things personally in business? What three lessons do you want to leave to your daughter?     Guest Bio: Raissa Gerona is the Chief Brand Officer at REVOLVE and co-founder of Alliance Apparel. Leading the REVOLVE Brand Marketing team, Raissa Gerona spearheads the company's unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under the Alliance Apparel umbrella in 2013, and is now one of REVOLVE's top-selling brands. Gerona continues to build REVOLVE's brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennial and Generation Z consumers.

Raissa Gerona, Chief Brand Officer of REVOLVE, is one of the coolest, most genuine, and hard working women I've ever had the pleasure of meeting. Her talents extend far beyond fashion... she is a pure genius when it comes to influencer and experiential marketing, relationship building, and brand relevancy. You're going to love her American Dream Story! This episode is super empowering and you will feel inspired to get after your dreams. I can't wait to hear from you after the show... See the full shownotes and photos here- http://LiveBeautifully.com/how-to-build-a-brand-with-massive-influence-with-raissa-gerona-chief-brand-officer-of-revolve Connect with Raissa HERE- http://instagram.com/raissagerona Text me at 213-205-3604 or at http://my.community.com/katrinascott Let's connect after the show at http://instagram.com/katrinascott --- Send in a voice message: https://anchor.fm/katrina-scott-podcast/message

Do you want to learn more about influencer marketing? Who better to learn from than Raissa Gerona, Chief Brand Officer of Revolve. Raissa and Revolve paved the way in how brands work with content creators, originated the influencer trip and even hold their very own festival. Learn more about influencer marketing, social media and brand marketing in this episode.    Check out Summer Fridays' new Babymoon Belly Balm at summerfridays.com.   Produced by Dear Media.

In the sixth episode of The Future of Fashion podcast, host Hilary Milnes speaks to Raissa Gerona, chief brand officer of Revolve, and influencer Kinya Claiborne about the year that changed creator marketing. See acast.com/privacy for privacy and opt-out information.

What do Phil Jackson and Jay-Z have in common? Other than being absolutely on top of their game, they both have inspired our very first guest to be on top of his. The elusive Michael Mente, Co-Founder and Co-CEO of REVOLVE, sits down with Raissa Gerona and opens up on the inner workings of being half owner of a billion-dollar brand and the intense mindfulness that comes along with it. Join Raissa as she gets candid with Michael on everything from diving deep into his 12-year meditation practice, navigating a company through a pandemic, and how rap lyrics from one of his favorite songs has brought this pair full circle.

Raissa Gerona, Cheif Brand Officer at Revolve, joins Yola to chat about everything from her immigration story, falling at her first vintage clothing business, starting Lovers+Friends, building Revolve's presence through influencer marketing, balancing mental health and motherhood throughout the pandemic, making a conscious effort to building a more inclusive brand and the inspiration behind Revolve U. Connect with Yola: @yolarobert Connect with the pod: @isuckatlifepodcast

Raissa Gerona is the Chief Brand Officer of REVOLVE and Co-Founder of Alliance Apparel. Leading the REVOLVE Brand Marketing team, Raissa spearheads the company’s unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under the Alliance Apparel umbrella in 2013, and is now one of REVOLVE’s top-selling brands. Gerona continues to build REVOLVE’s brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennial and Generation Z consumers. In this episode, Raissa and I talk about how she started as a brand designer and rose in the ranks to become REVOLVE’s CBO, what the pioneer of influencer marketing sees for its future, and how REVOLVE has changed amid the COVID-19 pandemic. Produced by Dear Media

Today I'm sharing my conversation with Raissa Gerona about the challenges we're facing in our businesses. This conversation took place in Los Angeles where we sat down with 25 entrepreneurs to chat and have a Q&A session. Thanks to everyone that came out!  Follow me on: Instagram → https://www.instagram.com/deemurthy Twitter → https://twitter.com/deemurthy LinkedIn → https://www.linkedin.com/in/dee-murthy-8a3557/

On today's episode, I'm sat down with Michael Mente and Raissa Gerona from REVOLVE! REVOLVE recently went through their IPO process and both Michael and Raissa we're there through it all. I had the opportunity to ask them about that process, the future of influencers and more! This is a really great one with lots of cool information, I'm excited for all of you to hear it! Like what you hear? Follow me @deemurthy Instagram: https://www.instagram.com/deemurthy/ Twitter: https://twitter.com/deemurthy LinkedIn: https://www.linkedin.com/in/dee-murthy-8a3557/

Raissa Gerona doesn’t have a degree in business or fashion design. That didn’t stop her in any way from being a key player in building the empire that is now Revolve. As Chief Brand Officer, she saw the potential of Instagram as a platform for business from the very beginning. She had a hunch that traveling the world with influential people would be a brilliant way to showcase the clothes the company was producing. She came to the US from the Philippines when she was 7. She didn’t speak English. Her journey is one of the most inspirational success stories we’ve ever heard. She described it best herself as “poppin’ off since high school”. Every seemingly random skill, passion and job she had led her to where she is today-a kingpin in a company that just went public, the face of a brand that thousands look up to, an adoring mom, a ball of energy and a forever friend. She is something truly out of this world.

Raissa Gerona doesn’t have a degree in business or fashion design. That didn’t stop her in any way from being a key player in building the empire that is now Revolve. As Chief Brand Officer, she saw the potential of Instagram as a platform for business from the very beginning. She had a hunch that […]

Today, Chief Brand Officer at REVOLVE Raissa Gerona chats with Kaitlyn in front of a live audience at REVOLVE Summer in Cuixmala Mexico. After a night of partying at the welcome dinner Raissa forewarns Kaitlyn about club night. Raissa talks about the blessing in disguise that eventually led to her job as CBO. And a game of fashion yea or nay starts off with a bang… almost anyway.

Today we're live from the Revolve Festival at Coachella where we sit down with Raissa Gerona and Michael Mente to discuss the Revolve Festival, Super down, everything from parties, housing to how can kids afford it. We talk the economic impact of Coachella, Jack Dorsey diet, Uber S-1 IPO, Disney streaming, Madewell going public, Netflix publishing a magazine with no ads and Peloton quote Learn more about your ad choices. Visit megaphone.fm/adchoices

Raissa Gerona was born in the Philippines and moved to the US with her family at a young age.  Raissa explains her upbringing in the valley, her path to become a lawyer and her first brand she created that she was selling with Revolve.  She talks about how her brand would lead her to create multiple businesses under Revolve and become CBO. She will be giving away a $500 gift card/code on this episode, listen in to find out how to win. @raissagerona www.revolve.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Raissa Gerona was born in the Philippines and moved to the US with her family at a young age.  Raissa explains her upbringing in the valley, her path to become a lawyer and her first brand she created that she was selling with Revolve.  She talks about how her brand would lead her to create multiple businesses under Revolve and become CBO. She will be giving away a $500 gift card/code on this episode, listen in to find out how to win. @raissagerona www.revolve.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer marketing is far from a new concept. Online fashion and beauty retailer Revolve has spent nearly a decade building a massive influencer marketing program, eventually creating an in-house team dedicated to influencer strategy. For Raissa Gerona, Revolve's chief brand officer, it's exciting that the rest of the retail world is beginning to catch up. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Gerona live at Shoptalk 2019 to discuss how Revolve built its brand through influencers, why Snapchat isn't for the company and what untapped potential remains in the influencer marketing space.

L.A.-based retailer Revolve paved the way for influencer trips that now take over your Instagram feed, and Raissa Gerona is the brains behind the site's innovative strategy. Early in her career, she dealt with her parents' disapproval of her career path and a business failure, but you can bet she learned a thing or two on her way to becoming Revolve's chief brand officer.

Meet the GIRL BOSS behind Revolve's genius marketing - Chief Brand Office and co-founder of Alliance Apparel - Raissa Gerona! We chat about everything from how she got started to what she looks for in influencers to work with Revolve. There's also a special EXCLUSIVE reveal of their newest Revolve brand!

The come up is real, but what goes down when you start to find success? Raissa Gerona of REVOLVE continues to spill the tea and shares the good, bad, and beautiful lessons she's learned as she navigates through a highly influential thriving career in Marketing and Fashion. 

Chief Brand Officer of REVOLVE (one of the world's most influential online retail entities) Raissa Gerona shares her life journey over tea with Hope. From humble beginnings as an Immigrant child in a new country, to Entrepreneurship, to becoming a Marketing Guru in Fashion. Part 1 of this intimate conversation between close friends is filled with laughs, moments of fear, and triumphs.