Podcasts about second sales hook

Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more. After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry's top producers. Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name. The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns. After 12 years away from comedy, Kevin's recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world's top online marketers. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Kevin Rogers: Website: https://copychief.com/ Facebook: https://www.facebook.com/realcopychief/ YouTube: https://www.youtube.com/channel/UCR5GVAeVeMVZlqIJoJsyTPQ LinkedIn: https://www.linkedin.com/company/copy-chief/about/ Instagram: https://www.instagram.com/therealcopychief Free 60-Second Sales Hook Book: https://60secondsaleshook.com/ Kevin's podcast, Copy Chief Radio: https://copychief.com/ccr/ Join Copy Chief Membership: https://copychief.com/join

Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more. After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry's top producers. Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name. The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns. After 12 years away from comedy, Kevin's recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world's top online marketers. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Kevin Rogers: Website: https://copychief.com/ Facebook: https://www.facebook.com/realcopychief/ YouTube: https://www.youtube.com/channel/UCR5GVAeVeMVZlqIJoJsyTPQ LinkedIn: https://www.linkedin.com/company/copy-chief/about/ Instagram: https://www.instagram.com/therealcopychief Free 60-Second Sales Hook Book: https://60secondsaleshook.com/ Kevin's podcast, Copy Chief Radio: https://copychief.com/ccr/ Join Copy Chief Membership: https://copychief.com/join

Let's welcome back for his third time on Copywriters Podcast, Kevin Rogers. No matter what we do, we can't seem to scare him away. No, actually, we're really grateful to have him back. Kevin has been on before to talk about humor, and we greatly appreciated that. But today he's here to talk about something different -- ten rapid-fire steps to get a first draft of your sales paper down on paper or screen. Besides being a successful and experienced stand-up comedian, Kevin is an A-List copywriter and author of “The 60-Second Sales Hook.” He's also the founder of Copy Chief, a powerful online community for copywriters. But let's get to his 10-step speed process. Now Kevin wants to be clear: “If you're out to beat a control, this isn't the process for you. When you're writing a magalog to beat another magalog, there's a much longer process of review, with the team, and things like that. Instead, he says, “This is for a copywriter who knows the product very well. Whether it's your product or a client's product. “In that case, you know the audience very well, all the benefits very well, the features pretty well — but, you have this pressure to come up with a new ad. “It's called the 4x6 copywriting formula. It's the 10 essential parts of a sales pitch. Four of them, if they are not present -- the buyer's brain will not let them proceed.” Kevin says this process lets you write first draft in about 60 minutes. It's especially useful if you have to write a new ad for a product you've already written sales copy for. A couple resources to get more from Kevin: - https://copychief.com - his podcast: http://copychief.com/ccrDownload.

Just like Tom Hanks knows how to make movies, Kevin Rogers knows how to navigate comedy. Really. He spent years as a professional stand-up comedian, sharing the stage with other great comics like Chris Rock, Billy Gardell, and many others. You may be more familiar with Kevin as a superstar copywriter and copywriting educator, which is how he spends most of his working time now. He has created Copy Chief, a community-based forum and training center for copywriters. This was after he had reached the top echelon of pro copywriters himself. Kevin's also the Amazon best-selling author of The 60-Second Sales Hook, where he shows how to use a proven joke formula to create a powerful marketing hook. Kevin has many, many more credits to his name. But as you can see by now, Kevin is the perfect person to come on the show to talk about an increasingly high-wire act for copywriters, and really anyone in business who has a sense of humor: What you can get away with, and what should you avoid at all costs, when it comes to using jokes in the era of ‘woke.' Kevin has gotten back to doing standup on a limited basis, and as for the copy he writes, he says he doesn't use a lot of humor there to begin with. Comedy, therefore, is still very much a part of his life — just not part of his copy. When Kevin coaches or does presentations, though, his funny side continues to shine through. However, he's aware of what's going on throughout the copywriting world, and in today's show he talks about specific examples of, as he puts it, “people who I think are using humor wisely” in their own copy. If there's anyone who can guide you and your jokes through the land-mine-strewn fields of cultural correctness that we all have to navigate these days, it's Kevin. You'll really appreciate his perspective and spot-on suggestion on how to keep your sense of humor without losing out to the woke crowd. A couple resources to get more from Kevin: - https://copychief.com - his podcast: http://copychief.com/ccr Download.

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I remember the first time Kev asked me to perform on stage. And let me be clear – he didn't ask me to speak, he asked me to SING. That triggered a whole ‘nother level of freak out, but I made myself say yes and the rest is history – to this day folks in the industry talk about that first performance I did in front of my colleagues. That's why I love that I got to talk to Kev about what it takes to put yourself out there as an entertainer. I think you're gonna get a lot out of this one.  Can't-Miss Moments From This Episode:Let's get meta: Kev and I explore the behind-the-scenes work that goes into putting on a podcast, what makes a great guest, and the staggering “7 episode” statistic that derails most would-be podcast creators When seconds count: how Kev thinks through preparing for a speaking engagement when it has to come in right on time. With no room for over or under, how does he nail the timing? How I went from newbie podcast host to recording enough content for an entire year inside 4 months (hint: there was a lot of making it up as I went)  What do you do when your performance or gig or speech bombs? (Bonus: massive fail stories from me and Kev's time on stage) “Don't tell me what to do” – a counterintuitive parenting approach that works in just about any kind of business or personal situation (especially if you want to keep that relationship!) This one is jam-packed full of awesome. Don't miss out - listen now! Kevin's Bio:Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more. After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion - direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry's top producers. Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name.The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns. After 12 years away from comedy, Kevin's recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world's top online marketers.Resources and links mentioned:Kevin's site, Copy ChiefKevin's podcast, Copy Chief Radio (yours truly guested on a few eps!)Carline Anglade-Cole's siteCarline's tribute to Clayton Makepeace (YouTube playlist)Gary Bencivenga's siteJohn Lee Dumas' siteKev's episode on the Entrepreneurs on Fire podcastFor funsies: Angie's last performance with her SF blues bandCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTube

Copywriting doesn’t sound like fun, huh? Sure, you can get external resources to do that for you. But you have to at least know the basics of copywriting as a business owner. Remember, people buy from people they know, like, and trust. So you want to get your message across to your audience – loud and clear. But how do you do that on paper when writing is something you’re just not good at?  In this episode, Copy Chief Kevin Rogers shares how you can develop your copywriting skills using a simple four-step formula. Kevin spent years as a broke stand-up comedian until he discovered how a simple joke formula can be used as an irresistible sales hook. Now, he’s teaching marketers how to use it to skyrocket sales and grow their businesses, becoming one of the most in-demand sales consultants online. Kevin is also the best selling author of The 60-Second Sales Hook.  In this episode, you will hear: The parallels between standup comedy and copywriting Why you should care about direct response marketing and copywriting The 60--second sales hook Why you need to name and claim your discovery Having clarity around what you offer and who you serve How Amazon FBA and e-commerce people can apply this formula   Subscribe and Review Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet.  We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps us out a ton as we seek to bring you  If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.profithero365.com/​ to download it.   Supporting Resources: The 60-Second Sales Hook by Kevin Rogers https://learn.copychief.com/60-second-sales-hook37599047   *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III…  Kevin Rogers: The 60 Second Sales Hook Kevin Rogers is a former stand-up comedian and freelance copywriter who founded Copy Chief, a digital education platform and support community that helps independent business owners and freelancers do inspired work and grow their businesses through better marketing copy. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III…  Kevin Rogers: The 60 Second Sales Hook Kevin Rogers is a former stand-up comedian and freelance copywriter who founded Copy Chief, a digital education platform and support community that helps independent business owners and freelancers do inspired work and grow their businesses through better marketing copy. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Conversation with Kevin Rogers is the Founder of Copy Chief, a professional freelance direct response copywriter, the best-selling author of “The 60-Second Sales Hook,” a speaker, and a former stand-up comedian.

Kevin Rogers is one of the most sought-after sales consultants online to turn around sluggish marketing and ad campaigns. Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at a record pace. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers. A few topics we discuss include: – How and why storytelling is so important in a successful marketing campaign. – Kevin shares exactly how to create your own 60-second sales hook. – Kevin shares the exact joke formula he has used to generate millions. – We talk about Kevin’s copyrighting membership community and how and why he created it. Kevin’s website Get your copy of “The 60 Second Sales Hook” at www.copychief.com ----------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]  

Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly. When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of “The 60-Second Sales Hook,” and founder of Copy Chief, a thriving community of the world’s top online marketers. Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product. In this episode, Kevin and I discuss: The importance of story and sharing relatable struggle. The four-step formula. The template for telling people what you do. The number one mistake people make when writing copy. “ABT”: Always be teaching.  3:30 – 9:00 - Kevin’s 60-second Sales Hook and joke formula 9:00 – 14:30 - The formula for marketing and answering “What do you do?” 14:30 – 20:30 - The power in creating terminology 20:30 – 22:30 - Bullet writing and when to write your headline 22:30 – 26:00 - Content formula: Concept, authority story, example, and 3 action steps

Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Kevin's unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Entrepreneurs and business owners all over the world have used Kevin's techniques to skyrocket their profits and grow their businesses at record pace. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world's top online marketers.

What does performing stand up comedy and writing profitable sales copy have in common?  Surprisingly, much more than you might think...And thanks to Kevin Rogers stand up career, to timeshare copywriter, to chief copywriting and course creator evolution, you too can be in the know. Kevin waved goodbye to high school before getting his diploma. As the “funny” and awkward guy all through school who could always get a laugh, he ditched sacking groceries and detailing cars to go on the road as a comedian. For the next 12 years, he got to work alongside some greats including Chris Rock, Louis CK, and Billy Gardell to name a few. The only problem was, he saw so many who’d been beating the pavement for too long be unsuccessful at making it big who became bitter, and he knew he didn’t want that. Naturally, Kevin left to find jobs that didn’t require much of a resume because of his lack of education and his extended stint in stand-up. At that time, a good friend decided to take him under his wing and brought him into copywriting for timeshares where Kevin found his natural storytelling ability was put to great use. Soon after, Kevin created his own course and become one of the most prolific connectors of solid copywriters with the business owners who need them. Speaking of stories, some of the topics on the mic in this episode include how to write a good hook, the three zones of audience awareness, and how to find the best copywriter to fulfill your needs. If you’re looking for more advice on copywriting, check out what Connor Gallagher and Matt have to say on the topic. “The truth...It can be just as sexy if you’re good at what you do.”- Kevin Rogers Some Topics We Discussed Include: How to go from stand up comedy to copywriting to creative writing with this one important skill A surprising assessment about comedy writers Use the 4 x 6 copywriting formula to get out of the funk and into the flow of writing copy This, more than the quality of the writing, is what causes the best copy How understanding what a green, yellow and red zone problem are will determine the skill set and tone required for a copywriter pitching a product Not one, but two timeshares Joe? That’s some hella good copywriting skills! A simple and super effective technique to nail writing your own copy if you’re not in the market to hire To write the best copy, sometimes you just have to lay on your back and look under a piano Tips for when and how to hire the best copywriter for your product Whoa, watch out for your earholes! Kevin’s getting loose If a copywriter is excited about your niche, your product and you, there’s always a way to make the budget work Matt’s idea to use hostage negotiation tactics to flip the script on timeshare presenters… The best compliment you can give to the host of a podcast Contact Kevin Rogers: Copy Chief Find Copy Chief on Facebook Listen in on Kevin’s YouTube channel References and Links Mentioned: Copy Chief Live Copy Chief Radio and The Truth About Marketing podcast episodes The 60-Second Sales Hook by Kevin Rogers Story by Robert McKee I Can’t Make This Up by Kevin Hart A Technique For Producing Ideas by James Webb Young Never Split The Difference by Chris Voss How To Shift From A Freelancer To A Niche Influencer – Connor Gallagher Two Useful Email Copywriting Tips To Try This Year - Matt Wolfe Need to up your own copy and traffic game? Check into the Advisory and get moving!

Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business–even if you don’t have a story to share yet. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Kevin Rogers is one of the most sought after sales consultants online to turn around sluggish marketing and ad campaigns. Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at record pace. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers. A few topics we discuss include: - How and why storytelling is so important in a successful marketing campaign.  - Kevin shares exactly how to create your own 60 second sales hook. - Kevin shares the exact joke formula he has used to generate millions. - We talk about Kevin's copyrighting membership community and how and why he created it. Kevin's website include: Get your copy of "The 60 Second Sales Hook" at www.copychief.com  

In this week's The Big Idea podcast, Grant Perry and Brian York speak with Kevin Rogers, author of the Amazon best-selling book The 60-Second Sales Hook. After working as a copywriter for over a decade, Kevin discovered that great copywriters have trouble finding great clients and that business owners, who desperately need better copy, struggle to connect with great copywriters. Kevin solved this problem by creating CopyChief.com - a place where business owners and copywriters can get expert feedback on their copy, exclusive marketing and freelancer training, and opportunities to connect with true professionals. Today's episode focuses on the importance of copywriting and how good copy is the magic bullet to effective and successful marketing, and Kevin generously shares his insights and wisdom on how marketers can up their copy game. If you want to take your writing craft to the next level and improve your copy skills, tune into today's The Big Idea podcast.

Welcome to another episode of Adil Amarsi Unplugged. Today’s guest is Kevin Rogers, spent years traveling the country as a dead-broke stand-up comedian – until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. His book, The 60-Second Sales Hook, teaches you how to use the power of story to connect better with customers, compel them to take action and grow your business. Today, Kevin is one of the most in-demand sales consultants.

Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Kevin’s unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at record pace. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers. Website: http://copychief.com/ Podcast: http://copychief.com/podcast-all/       BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial Blue Apron -  $30 Off Your First Order Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Kevin’s unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at record pace. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers. Website: http://copychief.com/ Podcast: http://copychief.com/podcast-all/       BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial Blue Apron -  $30 Off Your First Order Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.  

Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Kevin’s unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at record pace. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world’s top online marketers. Website: http://copychief.com/ Podcast: http://copychief.com/podcast-all/       BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial Blue Apron -  $30 Off Your First Order Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

In today's episode of The Art of Passive Income, Mark and Scott talk to Kevin Rogers, a stand-up comedian turned copywriter. After traveling the U.S. as a dead broke comedian, Kevin discovered that a simple joke formula could be used as a powerful marketing hook. He took that concept and began teaching business owners how to improve their sales with his joke formula technique. His company CopyChief connects business owners and copywriters. What makes a good copywriter?  What makes a good headline? When is the right time to seek a copywriter? Kevin dives into all this, plus discover what factors make a simple joke formula. Kevin shares some examples of a good joke formula and comes up with a 20-second pitch for LoanGeek.io—you don't want to miss this! Today's podcast is HUGE!   TIPS OF THE WEEK Mark: First tip, explore Facebook Marketplace. Second tip, don't waste time, go to CopyChief and learn all about Kevin and go to 60 Second Sales Hook for a free copy of his book. Scott: Check out The Gary Halbert Letter— a series of letters written by a renown copywriter. Kevin: Create a personal joke formula. Write a joke about yourself using the 4 elements in the joke formula, except change the last one, surprise, to results. Second, read his book the 60 Second Sales Hook. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Most copywriters understand the power of storytelling and humor in copy. But how do you use these elements appropriately? My guest this week explains how to do this right. His name is Kevin Rogers. Kevin is one of the top copywriters in the biz. He’s the Amazon best-selling author of The 60-Second Sales Hook and founder of , a thriving community of the world’s top online marketers. Kevin spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook. He began to teach that formula to marketers. And these days, entrepreneurs and business owners all over the world use Kevin’s techniques to grow their profits and their businesses at record pace. Today he’s is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. And in this interview, he reveals the formula he uses to inject humor and storytelling effectively in copy.

Kevin Rogers went from a dead-broke stand-up comedian to one of the most in-demand online sales consultants to marketers, corporations, and brick and mortar businesses. His background as a stand-up comedian and an in-the-trenches salesperson has resulted in a deceptively simple four-sentence formula that Kevin calls the 60 Second Sales Hook.

 Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Entrepreneurs and business owners all over the world have used Kevin's techniques to skyrocket their profits and grow their businesses at record pace. In this episode:You can only be plugged-in to so much stuff Why we care who Jimmy Fallon's 3rd cousin isHave a specific purpose when going online Learn some parallels between stand-up comedy and entrepreneurship Hear how Chris Rock inspired Kevin Have faith that the experience you are going through now, is setting you up for later When you can make an audience laugh, it is an unfair advantage Learn the critical components of entrepreneurship Hear an effective tool to help with the "head-trash" Hear a story about Dan Kennedy that will open your eyes about knowing the value of your services Learn a strategy on how to get the clients you seek Learn a sales technique that will help you close more money Hear the 60-second sales formula Learn the joke formula that will help you write better copy How a 50 page book created a problem that once solved, proved to be extremely lucrative Why Kevin was inspired by "talking with copywriters around the bar" to create that type of community offline Hear Tim mistake Kevin with another copywriter  Resources: Copy Chief 60 Second Sales Hook

Former stand-up comedian turned copywriting and marketing expert Kevin Rogers shares copywriting formulas and discusses the 60-Second Sales Hook.

Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.   Kevin's unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.   Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.Entrepreneurs and business owners all over the world have used Kevin's techniques to skyrocket their profits and grow their businesses at record pace.   Kevin is the Amazon best-selling author of "The 60-Second Sales Hook" and founder of Copy Chief, a thriving community of the world's top online marketers.   For show notes, links, information and How to Attract, Sell and Deliver like a Million dollar Online Coach go to http://www.onlinesupercoach.com/

Kevin spent years traveling the country as a dead-broke stand-up comedian – until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. His new book, The 60-Second Sales Hook, teaches you how to use the power of story to grow your business.

"But the reason I don't call it a "pitch" is because it's not meant to close the sale. It's meant to arouse curiosity and bond with your best prospect and you do that by sharing your struggle." - Kevin Rogers

60 Second Sales Hook With Kevin Rogers - Comedian Turned Copywriting Expert Kevin Rogers is someone who's unique and has an interesting combination of talents. I met Kevin at the Super Fast Business Live Conference in March 2015 where I had the pleasure of watching him speak. Kevin beautifully combined his talents as a comedian to revive a flagging audience. It was the last leg on the second day of a value-packed conference, and Kevin delivered some spectacular insights into copywriting. Kevin just crack me up. He uses the art of surprise repeatedly in a stalk to drive the point home of how "surprise" plays an integral part in copywriting. He used solid examples to demonstrate what he was saying. He got a few belly laughs out of the audience, and he even got us to write his 4x6 framework which is pretty impressive considering it was the end of the second day. All this done in 15mins and delivered in a very, very entertaining and engaging manner. Kevin is the author of the 60-Second Sales Hook and has a website called copychief.com where you can learn all about copywriting. Kevin is a friend of a legendary copywriter John Calton and the legend marketer, Dan Kennedy. Share This Episode: Click To Tweet Links Mentioned: Click here to download podcast shownotes In this interview Kevin and I discuss: Copywriting explained How copywriting can be a critical business tool when it comes to conversions from visitors to customers The story of the "Blind Man Driving" How to overcome challenges with getting started on copywriting How to actually get started with copywriting How to get Kevin's Book "The 60 second sales hook" for free (valued at $5 on Amazon)

Kevin spent years traveling the country as a dead-broke stand-up comedian - until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. His new book, The 60-Second Sales Hook, teaches you how to use the power of story to grow your business.

  After spending more than ten years as a “Dead Broke Standup Comic” Kevin Rogers discovered a simple (but effective) joke formula that worked for him and others with repeated success. This simple rapport building joke formula, to Kevin’s discovery, also works in marketing to build an instant bond with prospects. The 60-Second Sales Hook as Kevin […]