Podcasts about simplicity consulting

Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.Speakers: Beth McGuire, Strategy & Innovation at Optum Dawn Hepper, Vice President, Channel Marketing at CambriaErica Jensen, SVP, Innovation, Strategy & Marketing at NMDP Gino Giovannelli, University of St. Thomas Opus College of BusinessMolly Kinsella, Sr. Vice President, Media and Creative at Best BuyABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US!Find us on LinkedIn & InstagramABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek. In The Episode:Learn about Lisa and Molly's career journeys and key ‘pivot points.' Understand how building an effective customer experience in marketing is directly connected to the patient journey Predictions on how healthcare marketing will change specifically on the Web.Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc. Hear how healthcare marketing differs from other executive marketing roles they have had Their best career advice for marketers of all levels ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:How they are using AI every day to increase productivity How their marketing teams are experimenting with AI How customers are utilizing AI in innovative ways  Job creation vs. Job elimination Their best career adviceHow B2B marketing practices have changedLearnings from moving from B2C to B2B marketingWhich function they believe will not be touched by AI, and which will be obsoleteWhat college degrees are going to be most important in the future ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex. The main three muscles discussed in this forum were:Adaptability: Understanding AI's Impact on Your BusinessClarity: Insight-based Marketing that Breaks Through Today's ‘Noise'Courage: Taking the Lead of Your Career Empathy & Emotional Intelligence: Seeing from others' lensABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss:The hidden benefits of living and working internationally.Tips on keeping remote teams engaged and innovative.Pivotal moments that led to bold and necessary career moves.The power of wielding levity and humor as you lead.The similarities and differences in leading small vs. mega-brands.The fine line between having a brand purpose and saving the world?And so. much. more. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

The growth of on-demand work is definitely a bright spot in the 2020 job market. Today's guest, Markelle Rich, a Talent Manager for Simplicity Consulting explains this project-based work, as well as why some actually prefer it to full-time employment. With competitive pay, flexibility, and the opportunity for robust benefits, it's easy to see why. Want to get in touch with Simplicity? Email Markelle at talent@simplicityci.com  Also mentioned on the podcast... Take Back 2020! workshops are coming 9/30, 10/2, and 10/4. Register here.  Butterfly Book Club launches in October with Everything is Figureoutable by Marie Forleo. 

When you think about your career, do you think within the context of your current position? If you were to take into account the kind of life that you want and the things that you most value, how would that redefine your definition of success?These are the types of questions that today’s guest, Lisa Hufford - author, founder, and CEO - faced when she became a new mother. Driven by a desire for flexibility and freedom to do the work she wanted and to do it where she wanted, Lisa founded Simplicity Consulting in 2006. Simplicity Consulting is the preferred on-demand business consultancy for the new world of work, home to top marketing, communication, and program and project management experts in the Seattle area.A five-time honoree on the Inc. 5000 list as one of the fastest-growing private companies in America and recognized as one of Washington’s largest women-owned companies by Puget Sound Business Journal, Simplicity Consulting is female-founded and -run, with an all-women leadership team.During her conversation with Paul, Lisa offers key insights from her first book, The Personal Brand Playbook, and advice on how we can all begin to re-envision our careers on our terms.LinksLinkedInSimplicity ConsultingThe Personal Brand Playbook - Lisa HuffordGig Mindset: Reclaim Your Time, Reinvent Your Career, and Ride the Next Wave of Disruption - Paul Estes See acast.com/privacy for privacy and opt-out information.

Lisa Hufford, Founder, and CEO of the talent solutions company Simplicity Consulting, joins the show today. She and I chat about her interesting story and perspective on how she has grown her company, her book Navigating the Talent Shift, making the transition from corporate to consulting, what qualities and characteristics make a great consultant, and what she sees the most successful managers doing.   Key Takeaways: [5:27] Even if you don’t see others doing what you want to do, challenge yourself and go after what it is you are seeking. While at Microsoft, Lisa took her position from directing a large sales team to a consultant with contract work. She paved her own path based on using her valuable skills in sales and strategic project management. [12:08] In consulting, you get to choose who you work with. However, it takes courage, self-discipline, and clarity on your values. [15:46] When going from a corporate role to consulting, one of the biggest challenges can be the transition of generating the business and managing the administrative side while still growing and taking on new clients. [21:02] Companies must tap into the right talent pool now, more than ever, with the expanding gig economy providing more options and opportunities for employees. [23:55] Lisa sees the most successful managers thinking about their Teams and being aware of the opportunity cost of hiring full-time employees. [31:12] Lisa and her team at Simplicity Consulting work with their clients within the cultural norms and structure communication in a way that works efficiently within their specific company. [33:51] When transitioning to a consultant role, it is important to set yourself up for success and work first on what you know and where you feel comfortable. [35:43] Oftentimes roles need to get filled ASAP, and Simplicity Consulting can help provide an On Demand team that provides SPEED (Success, Plan, Execute, Evaluate, Decide). [40:49] Simplicity Consulting focuses mainly on Marketing, Communications, and Project Management. [45:23] Seek out brands that align with your values and make you excited to be part of the team.   Resources: Purchase Bring Your Whole Self to Work and gain access to bonus material Mike Robbins Website Mike Robbins Podcast Mike Robbins on Facebook Mike Robbins on Twitter Mike Robbins on Instagram TED Radio Hour Navigating the Talent Shift: How to Build On-Demand Teams that Drive Innovation, Control Costs, and Get Results, by Lisa Hufford Simplicity Consulting Be You: Five Steps To Living Your Personal Brand, by Lisa Hufford

Our hosts head to the Female Founders Alliance Champion Awards gala, and interview founder Leslie Feinzaig as well as the award winners: Julie Pham, Molly Moon Neitzel, Yoko Okano, Jill Angelo, Shellie Willis, Judy Loehr, Laura Espriu, Jennifer Arlem Molina, and Mar Brettmann. Colleen speaks with Lisa Hufford, the Founder and CEO of Simplicity Consulting, and the author of Navigating the Talent Shift. The show wraps with a conversation about Ellevest’s recent $33 million funding raise.

Many women believe it's not possible to have everything. To have a successful career, to be an entrepreneur, to have children and a significant other, and to have balance in their lives. Lisa Hufford, CEO of Simplicity Consulting, is an extraordinary woman in that she's done all of those things and believes you can too. When Would You Want to Know? What’s a common belief among women when they come to you for consulting? LH: Many women, I think, have that same self-talk that I had, which is, “I don't know why anyone would hire me.” We’re so hard on ourselves, we forget about what we've done really well, especially in our jobs. What I believe is everybody has their unique gift and there is a place for everybody, but each of us have to do that work within ourselves. I think it's a very empowering time but it can feel overwhelming for many people who aren't used to really talking about their strengths and their unique skills and their contributions. Why Now? Why is this talent shift occurring? LH: Two years ago, I published Navigating the Talent Shift. A playbook for managers on how to build on-demand teams. I talked to a lot of people and generally speaking, Millennials are choosing to work more in project-based ways and build their brands. They are the largest population in the workforce and growing into managerial positions. This is why the talent shift is happening. In the next 10 years, the whole landscape, especially large corporations, will completely change as to who's leading the company, how they see work, how they see family and it's how it’s all integrated. More than ever people, especially women, are empowered to make better choices and to have the career that they want and they can. On-Demand Consulting, is this the answer to job security? LH: The bottom line is there is no security, nothing's guaranteed in life. Even if you are doing great work [in a big corporation] you could still be part of a layoff. It happens all the time. I think consulting actually might be more secure than a corporate job because when you are project based, you are in control of the work you deliver. You can control what kind of opportunities you pursue, what kind of jobs you take. These are the things that define your brand and your security. How we [Simplicity Consulting] help people feel more secure is by helping them understand their value within themselves and how they can market it to the world. We're inundated with advertising that consistently tells us we're not good enough, how do we find the confidence to cultivate the life we want?  LH: Our mission [at Simplicity Consulting] has always been to help people find significance and success, whatever that means to them. Oftentimes, what I've seen in mostly women is that we overlook our natural strengths. Your strengths are those things that are usually effortless for you. Ask people that know you or look at your previous performance reviews over your career and you're probably going to see a trend. Then the question is, do you want to own that? I think we're waiting for someone to give us permission when there's no one, you just have to give yourself permission. I say this to women all the time - guess what? You now have permission. Beyond knowing what you're great at is also really believing in the company or if you're an entrepreneur, believing in what you're building. It's not just about making a lot of money, it's about making a difference and an impact.  You CAN have it all! LH: The pressure to juggle it all is real. It's a very empowering time but it can feel overwhelming for many people. What's really cool though is there's so many more options, now more than ever. There are so many choices that we all have, especially women, to put it together, to be empowered, to really stand on our own two feet and do it for ourselves. I think women can have it all, maybe not all at the same time, but they can have it all. Simplicity Consulting: To read more about,

Simplicity Consulting w/ Managing Dir. & CEO Lisa Hufford Simplicityci.com