Podcasts about Equinix

In the history of technology era changes, things tend to change slowly at first, and then quickly all at once. We've now reached the beginning of the all-at-once era of AI change. SHOW: 974SHOW TRANSCRIPT: The Cloudcast #974 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:The Benefit of Bubbles (Stratechery)Cube Research - Energy needs of AIAre we building AI for Progress or Power? (Prof G Markets)Amazon earnings call (Oct 2025) transcriptMicrosoft Azure earnings call (Oct 2025) transcriptWHAT WAS THE LEADING AI TREND FOR EACH YEAR?2022 - What is ChatGPT2023 - What can GenAI do? (Jobs, Skills, etc.)2024 - Alternatives to OpenAI and NVIDIA, Where is Google?, Where is AWS?2025 - Open source in AI, AI Regulations, AI Partnerships, Deep Seek, AI Agents, AI Funding, AI Power Challenges, AI Gov't Involvement2026 - ???FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Brian Gracely (@bgracely) and Brandon Whichard (@bwhichard, @SoftwareDefTalk) discuss the top stories in Cloud and AI from October 2025.SHOW: 973SHOW TRANSCRIPT: The Cloudcast #973 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET NEW TO CLOUD? CHECK OUT OUR OTHER PODCAST:  "CLOUDCAST BASICS"SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:Link to October 2025 News and ArticlesFEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Patterns in technology tend to eventually repeat themselves (or at least rhyme), and Amazon is beginning to repeat some of the patterns of Cisco from the early 2000s SHOW: 972SHOW TRANSCRIPT: The Cloudcast #972 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:Staying nimble and continuing to strengthen our organization (Amazon, Oct 2025)Strengthening our culture and teams (Amazon, Sept 2024)Amazon Leadership PrinciplesWHERE ARE THE BIGGEST AI RISKS?Significant changes from one industry era to the next (Internet to SaaS, Cloud to AI)Once dominant position in a market now appears less dominant (Worth more than next 20 competitors; 7yr head start)Guiding cultural principles well-known within the company - start adding more and more to themEmployee motivation driving by stock price as much as work activitiesCulture evolves and erodes over time as the business changes and evolves - it's nearly impossible to reset the company cultureCompanies can rebound from being lost in the woods, but it's very, very difficultDeath by 1000 cuts in a virtuous cycle - employees are constantly more worried about job status than project status - the perception of who gets to make mistakes and who is responsible for mistakesFEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Melinda Davenport is an Emmy-winning communications executive, recognized as one of the youngest Vice Presidents at Equinix and a 40 Under 40 honoree. Known for her leadership in corporate messaging, AI-driven business transformation, and inclusivity, she has influenced major companies like Meta during its rebrand from Facebook. At Equinix, she leads transformative communication strategies. Melinda's work with Mark Zuckerberg has helped humanize him, notably by connecting him with MMA, enhancing his public relatability. She is a powerful voice in both tech and entertainment.

Residents of a small village in Waterford say they've been blindsided by plans to build a massive multi-billion-euro data center on the site of a former cheese factory.More than 300 people have objected to the proposed data centre, citing traffic, aesthetic, and environmental concerns.But, why do we need them? Are they environmentally efficient? And just how essential are these data centres when it comes to foreign direct investment?Joining Ciara Doherty to discuss this is Peter Lantry, Managing Director of Equinix, and Jerry MacEvilly, Head of Policy at Friends of the Earth.

Soham Mazumdar, CEO and Co-Founder of WisdomAI, discusses how organizations can break free from the "drowning in data but starving for insights" paradox that plagues modern enterprises. We explore his journey from Google's TeraGoogle project to co-founding and scaling Rubrik through its $5.6 billion IPO, and why he left that success to build an agentic AI approach to Business Intelligence (BI) that transforms how businesses extract value from their data investments.SHOW: 971SHOW TRANSCRIPT: The Cloudcast #963 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET NEW TO CLOUD? CHECK OUT OUR OTHER PODCAST - "CLOUDCAST BASICS" SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:WisdomAI websiteTopic 1 - Welcome to the show, Soham. We overlapped briefly at Rubrik. Give everyone a quick introduction and tell everyone a bit about your time at Google prior to RubrikTopic 2 - You helped scale Rubrik from inception to a $5.6 billion IPO in 2024. What was the "aha moment" that made you leave that success to tackle the enterprise data analytics problem with WisdomAI?Topic 3 - Let's define the core problem. Organizations invest heavily in modern data platforms - Snowflake, Databricks, etc. - but there is the term "drowning in data but starving for insights." What's broken in the traditional BI stack that prevents business users from getting answers?Topic 4 - How do agentic AI and BI fit together? WisdomAI introduces the concept of "Knowledge Fabric" and agentic data insights. Break this down for us - how does this fundamentally differ from traditional dashboards and BI tools?Topic 5 - One of the biggest challenges with GenAI in enterprise settings is hallucination. You've emphasized that WisdomAI separates GenAI from answer generation. How does your approach tackle this critical trust issue?Topic 6 - Let's talk about data integration complexity. Your platform works with both structured and unstructured data - Snowflake, BigQuery, Redshift, but also Excel, PDFs, PowerPoints. How do you handle this "dirty" data reality that most enterprises face?Topic 6a - With so much data, how do most organizations get started? What's a typical use case for adoption?Topic 7 - If anyone is interested, what's the best way to get started?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

AI infrastructure conversations tend to be dominated by GPUs, data center buildouts, and power and water consumption. But networks also play a crucial role, whether to support huge file transfers to a compute cluster, stream telemetry from edge locations to feed AI pipelines, or provide high-speed, low latency connectivity for AI agents. On today's Tech... Read more »

Today, host Kirk Offel sits down with Craig Pennington, CTO of Montera Infrastructure, and Joe Walsh, Montera's Chief Delivery Officer, for an energetic, candid conversation about the future of data centers in the age of AI. With decades of combined experience across companies like PSINet, NTT, Equinix, Oracle, Digital Realty, and Facebook, Craig and Joe bring unique perspectives on how the industry has evolved — and where it's heading next.For more about us: https://linktr.ee/overwatchmissioncritical

AI infrastructure conversations tend to be dominated by GPUs, data center buildouts, and power and water consumption. But networks also play a crucial role, whether to support huge file transfers to a compute cluster, stream telemetry from edge locations to feed AI pipelines, or provide high-speed, low latency connectivity for AI agents. On today's Tech... Read more »

Why are 95% of AI projects struggling to create positive ROI, according to a recent MIT study? Do businesses need help getting those first few AI projects started and driven to success?SHOW: 970SHOW TRANSCRIPT: The Cloudcast #970 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:MIT Study - The State of AI in Business (2025)The Information - Interview with Vihod Khosla (Oct 2025)WHERE ARE THE BIGGEST AI RISKS?Why are Businesses struggling with AI projects in 2025?What are simple steps to make AI projects successful?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Unlock the Equinix podcast series to hear high-performance data center experts discuss how secure cloud architecture and edge data centers are driving innovation and cyber resilience in the Public Sector. Explore how Equinix Fabric and Network Edge enhance operational efficiency and security through colocation and hybrid multicloud strategies while maintaining regulatory compliance.

In-depth review of M5 iPad Pro, we debate who should get M5 MacBook Pro, OpenAI finally released it's AI browser Atlas but falls short in areas, iPhone Air demand is scant, and Ai customer support is the worst.------------------------------Send Us a Voice MemoWe want to hear from you! Send us a voice memo that may get played on the show! Click here to submit. ------------------------------Bonus Episode: Stephen quit his job. Listen here!------------------------------Sponsored by:CleanMyMac - Get Tidy Today! Try 7 days free and use my code PRIMARYTECH for 20% off at clnmy.com/PrimaryTechnologyInterconnected: Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. We're diving deep into the systems behind AI, automation, quantum, and beyond. Listen wherever you get your podcasts, and on YouTube here.------------------------------Show Notes via EmailSign up to get exactly one email per week from the Primary Tech guys with the full episode show notes for your perusal. Click here to subscribe.------------------------------Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/ZuHmc0gDKe8------------------------------Join the CommunityDiscuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm------------------------------Support the showGet ad-free versions of the show plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here if you want chapters: primarytech.memberful.com/join------------------------------Reach out:Stephen's YouTube Channel@stephenrobles on ThreadsStephen on BlueskyStephen on Mastodon@stephenrobles on XJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on BlueskyJason on Mastodon------------------------------We would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fm------------------------------Links from the showiPad Team Interview - YouTubeApple's F1 Deal Includes Something I Didn't Expect. It Makes Perfect SenseApple is the exclusive new broadcast partner for Formula 1® in the U.S. - AppleM5 iPad Pro Review: Finally, Truly, Pro - YouTubeM5 MacBook Pro vs MacBook Air: Which is Right for You? - YouTubeThe M5 MacBook Pro Is Apple's Most Underrated Product in YearsM5 Apple Vision Pro | Heavier, Faster and Better! - YouTubeApple Confirms Vision Pro is Not Eligible for Trade-In - MacRumorsChatGPT - AtlasAtlas vs Comet: Begun the AI Browser Wars Have - YouTubeApple confirms it pulled controversial dating apps Tea and TeaOnHer from the App Store | TechCrunchMeta kicking ChatGPT out of WhatsApp for 50M users - 9to5MacApple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80% - MacRumorsTyler Stalman's iPhone Air Camera ReviewiOS 26.1 beta 4 adds new setting to tone down Liquid Glass transparency - 9to5MacAn AWS Outage Took Down Snapchat, Fortnite, and ChatGPT, and Showed How Fragile Everything Really IsFedEx's Use of AI Chatbots Is the Worst Thing a Company Could Do to Its Customers (00:00) - Intro (02:51) - iPad Team Interview (03:51) - Apple Gets F1 Rights (08:51) - M5 iPad Pro Review (17:05) - Apple Polishing Cloths (20:57) - M5 MacBook Pro DEBATE (41:15) - Sponsor: CleanMyMac (43:20) - Sponsor: Interconnected (44:32) - M5 Apple Vision Pro (53:15) - OpenAI Atlas Browser (01:01:01) - Amazon Ai Products (01:05:46) - Tea App Removed (01:06:20) - WhatsApp Removes ChatGPT (01:07:20) - iPhone Air "Demand" (01:12:58) - iOS 26.1 Liquid Glass Toggle (01:14:03) - AWS Outage (01:15:53) - Listener Voicemail (01:20:25) - Ai Customer Support

Monzy Merza (@monzymerza, CEO/Founder @Crogl) talks about build a next-generation Enterprise SOC by leveraging AI to stay ahead of Cybersecurity threats.SHOW: 969SHOW TRANSCRIPT: The Cloudcast #969 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS" SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:Crogl websiteTechCrunch articleForbes ArticleIntellyx ArticleLast WatchDog ArticleTopic 1 - Welcome to the show, Monzy. Give everyone a brief introduction and tell us about your unique journey from government research to Splunk to Databricks to founding Crogl.Topic 2 - Let's start with the current state of cybersecurity and AI. We're seeing headlines about AI being the top cybersecurity concern for 2025, even overtaking ransomware. From your perspective, what's driving this shift and why should organizations be paying attention to the intersection of cybersecurity and AI?Topic 3 - You've described Crogl as an "Iron Man suit" for security analysts. That's a compelling metaphor. Can you break down what you mean by that and how your approach differs from the traditional "reduce alerts" mentality that most vendors have been pushing?Topic 4 - Let's talk about your "knowledge engine" and what you call an “AI for the Enterprise SOC”. You're using compound AI systems with LLMs, smaller models, and knowledge graphs. This sounds quite different from vendors who are just "bolting on" LLMs to existing tools. Walk us through this architectural decision and why it matters.Topic 5 - The cybersecurity industry is experiencing massive alert fatigue - 4,500 alerts per day, with analysts only able to investigate 8-25 of them. Your philosophy is "every alert should be analyzed" rather than filtering them out. That seems counterintuitive to what the market has been doing. How does your autonomous investigation approach actually work in practice?Topic 6 - Where do you see this evolution heading, and what are the implications for SOC teams and security practitioners? Are we heading toward fully autonomous SOCs?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodI

What happens when the biggest technology trend is built on economics that don't make any sense when viewed end-to-end? Eventually, some aspect has to change, but which one? SHOW: 968SHOW TRANSCRIPT: The Cloudcast #968 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:Tokens are getting more expensiveNvidia Earnings, Moats and China, Nvidia vs. the AI LabsOracle Assures Investors on AI Cloud Margins as It Struggles to Profit From Older Nvidia ChipsWHERE ARE THE BIGGEST AI RISKS?Jensen Huang (NVIDIA CEO) is convinced that the future will be built on always having the most advanced GPUs and Frontier Models. Oracle is telling investors that they will significantly increase profit margins between now and 2028-30, although they have low margins now and they don't make high margins on older chipsThe economics of AI (reasoning models, high#s of AI tokens) is in contrast to the established SaaS business model.Right now everything AI-associated has a high valuation, but these forces are working against each other. Which one is going to give first? FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

African countries lag significantly behind G20 nations in digital infrastructure, a gap that threatens to deepen economic inequalities across the continent. Bruce Owen, the South African-born EMEA President of Equinix, one of the world's largest digital infrastructure companies, is determined to change that. In an interview with BizNews, Owen reflects on his journey from backpacking through Europe to leading one of the UK's most secure data centres. Now based in London, he oversees Equinix's operations across Europe, the Middle East, and Africa, and is spearheading efforts to expand the company's footprint on the continent. Equinix opened its first International Business Exchange (IBX) data centre in Germiston, South Africa, in October 2024, a strategic move to strengthen local connectivity and support digital transformation. “As a proud South African, there's nothing I want more than to bring robust digital infrastructure to the continent,” Owen said. He also expressed renewed optimism about South Africa's energy future, citing improved governance and a more stable outlook for the national grid.

Animesh Koratana - CEO and Founder of PlayerZero discusses how agentic AI is transforming software quality assurance through predictive code simulation, and how teams can shift from reactive debugging to proactive problem prevention in the era of AI-generated code.SHOW: 967SHOW TRANSCRIPT: The Cloudcast #967 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS"SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:PlayerZero websiteTopic 1 - Welcome to the show Animesh. Tell us about your background and your involvement in.Topic 2 - Let's start with the core problem you're solving. What is "predictive software quality" and why is this becoming critical now, especially in the era of AI-generated code?Topic 3 - How does agentic code simulation work, and what makes it different from traditional testing approaches?Topic 4 - This feels like it democratizes software quality beyond just engineering teams. How does PlayerZero work across different roles - developers, QA, product managers, and support teams?Topic 5 - Integration and workflow - how does PlayerZero fit into existing CI/CD pipelines and development workflows? What does the implementation look likeTopic 6 - Let's talk about scale and complexity. How does PlayerZero handle large, distributed systems with microservices, databases, and complex architecturesTopic 7 - If someone out there is interested and wants to get started, what is the best place to started?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Send us a textThis week on The UpLevel Podcast, join us for a deeply insightful conversation with Shannon Murfree, Senior Manager of Global Executive Talent Acquisition at Equinix, to explore what it truly means to lead and live in Right Relationship.With over 13,000 employees powering the digital infrastructure behind giants like Google, Amazon, and Microsoft, Equinix thrives on more than just innovation; it thrives on human connection. And Shannon is one of the leaders ensuring that the heartbeat of humanity continues to pulse through a fast-paced, global organization.We'll explore what “right relationship” looks like in leadership, hiring, and life, from embracing ancestral wisdom to fostering psychological safety at work. Shannon's reflections remind us that being human-centered is a practice, one that can transform organizations from the inside out. Listen now!In this conversation, you'll discover:How “right relationship” creates harmony across people, teams, and natureThe R.O.I. of empathy, transparency, and trust in leadership and recruitmentWhy coaching and vulnerability are essential in high-performance culturesHow ancestry and community can become sources of wisdom and resiliencePractical steps to cultivate psychological safety and connection in your own teamAbout Shannon:Shannon Murfree is a Senior Manager of Global Executive Talent Acquisition at Equinix, known for her thoughtful approach to leadership and her deep commitment to cultivating authentic relationships across all levels of an organization. With a career rooted in connecting people to purpose, Shannon brings a unique lens to executive hiring—one that honors both strategic impact and personal alignment. Her work spans global initiatives, coaching programs, and storytelling efforts that elevate the human side of leadership.Equinix, with over 13,000 employees worldwide, powers the digital backbone for companies like Google, Amazon, and Microsoft. Ensuring human-centered leaders inside organizations like Equinix matters deeply—because the way they lead directly impacts the infrastructure that connects our global economy.LinkedIn: https://www.linkedin.com/in/shannonmurfree/

Three years since the launch of ChatGPT, what does the landscape of Enterprise AI look like today? What's working, what's struggling and what's still unknown?SHOW: 966SHOW TRANSCRIPT: The Cloudcast #966 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:HOW ARE ENTERPRISES USING AI IN LATE 2025?5% have a clear vision of how to apply Predictive and Generative AI to a set of use-cases that drive differentiation, productivity improvements and cost reductions. They are keeping the details close to the vest.10% have allocated about 3-5% of their IT budgets to AI, typically from a C-level mandate, and have given it to Microsoft or Google. They have checked “the business is AI-enabled” and signaled to the market that they have fully embraced AI. The market is rewarding these companies at higher multiples. 85% aren't sure what use-cases to focus on, have unrealistic expectations during POCs, and are focused on the “no” areas instead of their own learning curves. Enterprises don't have great visibility into AI costs, and limited baselines of what AI should cost - pay for outcomes, pay for seats, pay for tokens, or pay for GPUs?Enterprises don't have easy access to GPUs outside of via SaaS services - makes it challenging for Private or Sovereign AI demand to be metRight now, there is no simple way for Enterprises to build AI AgentsRight now, there is no simple way for Enterprises to share AI experience / learning curve - AI is a very individualized experienceFEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

This podcast highlights how Equinix serves as a global hub for digital infrastructure, connecting networks, cloud providers, and public sector organizations while supporting AI power needs and expanding government reach through its partnership with Carahsoft.

Alan Lefort, CEO and Co-Founder, StrongestLayer, discusses how LLM-powered reasoning is transforming phishing security from reactive pattern-matching to predictive threat detection, and why traditional rule-based systems can no longer defend against sophisticated AI-generated phishing attacks.SHOW: 965SHOW TRANSCRIPT: The Cloudcast #965 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS"SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:WebsiteStrongestLayer ResearchTopic 1 - Welcome to the show Alan. Tell us about your background and your involvement in Cybersecuity.Topic 2 - Let's start with the core challenge. You've said that "if only AI can defend against weaponized AI" - what specific gap in traditional email security did you identify that led to this philosophy? How are AI-powered phishing attacks fundamentally different from what we've seen before?Topic 3 - How does this attack vector demonstrate the limitations of rule-based security systems, and why can't traditional pattern matching keep up?Topic 4 - Let's break down your TRACE (Threat Reasoning and AI Correlation Engine) architecture. You've described it as "LLM-as-master" rather than "LLM-as-add-on." What does this fundamental architectural difference mean for threat detection, and how does it help?Topic 5 - You discuss "pre-campaign detection," which involves identifying potential phishing campaigns weeks before emails are sent. This sounds like moving from reactive to predictive security. How does your system correlate technical intelligence with business context to achieve this early warning capability?Topic 6 - From an implementation standpoint, how do organizations integrate LLM-powered reasoning into their existing security stacks? What's the deployment model, and how do you handle the challenge of reasoning about business context without exposing sensitive organizational data?Topic 7 - If someone out there is interested and wants to get started, what is the best place to start?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Send us a textWe weigh efficiency against hype as Huawei's open-source quantization aims to shrink LLM costs while AI spending sprints toward $1.5T. From Oracle's blue-sky risk to Cisco's SNMP flaws, Equinix and Alkira's AI networking moves, and a leap into quantum networking, we look for what's real and what's next.• Huawei's SINQ quantization for smaller, cheaper LLM deployments• AI spend approaching $1.5T amid capacity and power constraints• Oracle downside risk and the velocity of money in AI deals• Cisco IOS XE SNMP vulnerabilities and urgent patching guidance• Equinix Fabric Intelligence and AI Solutions Lab for AI interconnects• Alkira MCP and NIA for AI-driven multi-cloud network operations• Cisco's quantum networking prototypes and entanglement chip• Quantum error correction, room‑temperature operation, and security signalsPurchase Chris and Tim's new book on AWS Cloud Networking: https://www.amazon.com/Certified-Advanced-Networking-Certification-certification/dp/1835080839/ Check out the Monthly Cloud Networking Newshttps://docs.google.com/document/d/1fkBWCGwXDUX9OfZ9_MvSVup8tJJzJeqrauaE6VPT2b0/Visit our website and subscribe: https://www.cables2clouds.com/Follow us on BlueSky: https://bsky.app/profile/cables2clouds.comFollow us on YouTube: https://www.youtube.com/@cables2clouds/Follow us on TikTok: https://www.tiktok.com/@cables2cloudsMerch Store: https://store.cables2clouds.com/Join the Discord Study group: https://artofneteng.com/iaatj

As cloud matures, could the hyperscale cloud providers start looking to acquire SaaS providers to build out a bundled application portfolio? Or are the demands of AI investment too much to pursue that strategy? SHOW: 964SHOW TRANSCRIPT: The Cloudcast #964 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:Clouded Judgement (Jamin Bell)100 Biggest SaaS CompaniesCOULD THE CLOUD HYPERSCALERS START LOOKING TO ACQUIRE SAAS COMPANIES?Do the hyperscalers start acting like Private Equity to acquire SaaS revenue streams?Do the hyperscalers start moving from primitive providers to bundlers?Do the hyperscalers have to make a choice between AI/CAPEX investment and SaaS investment?Do the hyperscalers figure out a way to spin-off the AI/CAPEX portions of their business for a period of time?FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Send us a textIn this second episode of our special series with Equinix, host Andy Davis sits down with Alex Setmajer, Sustainability manager in Global Design and Construction team, to explore how water is becoming a key factor in the future of digital infrastructure.Alex explains how Equinix manages water use across regions, adopts reclaimed sources, and makes choices that support both ecosystems and local communities.Key topics: The growing importance of water in data centre planning and operationsHow local environmental factors shape infrastructure choicesInnovative approaches to water reuse and conservationCommon misconceptions about water consumption in techHow Equinix balances performance with ecological responsibilityThis episode offers a fresh perspective on how sustainability and operational excellence can go hand in hand, especially when it comes to one of our planet's most vital resources.Learn more about Equinix here - Data Center Company & Enterprise Network Technologies | EquinixSupport the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect

Danny and Katie look at California's new AI safety law, OpenAI's in-chat checkout, and the rise of AI “actors”, and how it all depends on one thing – data centres, the hidden plumbing of the internet. They're joined by Adaire Fox-Martin, CEO of Equinix, which runs the giant facilities where the world's data lives, to explain how the company is racing to keep up with demand and why it plans to add as much capacity in the next five years as it did in the past 27. But with soaring energy use and limited space, can the industry keep pace?Image: Jack Taylor/The Times Hosted on Acast. See acast.com/privacy for more information.

Amazon unveils major 2025 hardware updates, Google introduces Gemini for Home with a revamped Home app, iPhone 17's front-facing camera is a huge win, and OpenAI's Sora app hits iPhone and it may be the beginning of the end.------------------------------Send Us a Voice MemoWe want to hear from you! Send us a voice memo that may get played on the show, or an anonymous written message about what you're excited to see at the iPhone 17 event, or iPhone security at TSA! Click here to submit.------------------------------Sponsored by:Shopify: Sign up for your one-dollar-per-month trial and start selling today at: shopify.com/primarySkylight Calendar: Get the best family calendar for organization! Go to https://bit.ly/ROBLESSKYLIGHT to learn more about Skylight Calendar!Interconnected: Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. We're diving deep into the systems behind AI, automation, quantum, and beyond. Listen here and wherever you get your podcasts.Insta360 GO Ultra: Bag a free Sticky Tabs to help you mount the camera everywhere when you use promo code **PRIMARY** at: https://store.insta360.com------------------------------Bonus Episode: Weekend iPhone and Passing Down Family Tech. Listen here!------------------------------Show Notes via EmailSign up to get exactly one email per week from the Primary Tech guys with the full episode show notes for your perusal. Click here to subscribe.------------------------------Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/oqHS--UgXPg------------------------------Join the CommunityDiscuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm------------------------------Support the showGet ad-free versions of the show plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here if you want chapters: primarytech.memberful.com/join------------------------------Reach out:Stephen's YouTube Channel@stephenrobles on ThreadsStephen on BlueskyStephen on Mastodon@stephenrobles on XJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on BlueskyJason on Mastodon------------------------------We would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fm------------------------------Links from the showLet's check in with HP employee Imran Chaudhri. | The VergeAmazon's 2025 hardware event: the 8 biggest announcements | The VergeThis is Gemini for Home and the redesigned Home appThe new Google Home Speaker is built for Gemini | The VergeThe New iPhone 17 Selfie Cam Is Totally Unnecessary and the Perfect Example of Apple at Its Very BestBecca Farsace iPhone 17 Pro Camera ReviewiPhone 17 Pro Camera Review: Rule of ThreeInstagram tests opening right onto Reels | The VergeAdam Mosseri's ‘we're totally not spying on you' video is raising a lot of questions | The VergeSora launches on App Store for iPhone video creation from ChatGPT maker - 9to5MacSora SoarsYou Need to Be Bored. Here's Why. - YouTubeAnthropic releases Claude Sonnet 4.5 in latest bid for AI agents and coding supremacy | The VergeMicrosoft Promotes Sales Chief Althoff to Help Free Up Nadella - BloombergLeaked unboxing video reveals unannounced M5 iPad Pro in full - 9to5MacAdobe Premiere for iPhone now available – free with catches - 9to5Mac

Brian Gracely (@bgracely) and Brandon Whichard (@bwhichard, @SoftwareDefTalk) discuss the top stories in Cloud and AI from September 2025.SHOW: 963SHOW TRANSCRIPT: The Cloudcast #963 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET NEW TO CLOUD? CHECK OUT OUR OTHER PODCAST:  "CLOUDCAST BASICS"SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:Link to August 2025 News and ArticlesFEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Between the bold predictions, VC economics, and rising usage-patterns are stories of limited ROIs, undefined use-cases and associated job losses. AI is in an awkward phase of maturity and it's not clear how it will evolve into the next phase. SHOW: 962SHOW TRANSCRIPT: The Cloudcast #962 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:THE SPECTRUM OF AIThe early years of the Internet, we tried to replicate physical-based activitiesThe early years of the Internet, the whole industry/world-economy wasn't depending on “the next thing”The early years of AI, “the leaders” are talking about curing cancer and double human longevityCloud had “lift and shift”; AI has “get everyone a GenAI license”Where is the middle? Where is the rational discussion?Massive FundingMassive # of Consumer UsersFrom Ed to Sam, from Dario to Satya, from Jensen to Larry …. Big spectrums of opinionsUnprofitable (except NVIDIA, Broadcom)Near monopoly of GPUs by NVIDIAEvery couple months, the landscape seems to shift (OpenAI partners, Leading models, Questionable Enterprise ROI - lots of “we gave everyone GenAI, but we don't know how to measure it”Companies are laying off workers, or avoiding hiring because of promises of AIUnknown “killer” use-cases beyond chatbots, therapy, developer-assistants, writing, document handlingToday's mantra is “Rub some AI Agents on it”FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Stephan Donze (@sdonze CEO @AODocs), discusses the enterprise unstructured data crisis, where 80% of business data remains untapped due to legacy system limitations and the challenges of AI-powered document management at scale. We explore how AI agents can transform document workflows while maintaining trust and compliance, the architectural principles needed for cloud-native document management, and why traditional search fails in the age of generative AI.SHOW: 961SHOW TRANSCRIPT: The Cloudcast #961 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET NEW TO CLOUD? CHECK OUT OUR OTHER PODCAST - "CLOUDCAST BASICS"SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:AODocs websiteTopic 1 - Welcome to the show, Stephan. Give everyone a quick introduction.Topic 2 - We hear all the time about unstructured data and the continual growth in the Enterprise. I've heard numbers of upwards of 80% of all corporate data is unstructured. I've worked at several companies and supported a significant number of customers over the years, and I can count on one hand how many say they have “control” of their data. How did this come to be, and is the problem as big as I think?Topic 3 - The second part of this, and this might be an even bigger problem, is how much of the data is used? Too many needles in the haystack, if you will. How does Agentic AI address this challenge, and where do traditional document management systems fail?Topic 4 - We've talked about data quality in the past on the show, and I'm wondering if this also becomes an issue. Let's say you have a bunch of draft documents leading up to the final version. Is it possible that improper version control and/or we're back to a data quality problem of finding the “final version” needle in the haystack? How does AI prevent this and also not hallucinate an answer that may not be true?Topic 5 - Some have called AI's ability to absorb and report on data just fancy search. What are your thoughts on this? Where and how does traditional search differ from Agentic AI management?Topic 6 - I also see this as being so much more than indexing and reporting on documents. There is also the concept of automation and workflows that agentic AI can improve upon. What use cases are your customers implementing?Topic 7 - Where do you think the industry will go in the next 2-3 years?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Neste episódio, o jornalista Thomaz Gomes, especialista em tecnologia e inovação, conversa com Victor Arnaud, presidente Brasil da Equinix, sobre a relação entre data centers, inteligência artificial e energia, e como esses três elementos se conectam e moldam o futuro.A discussão trouxe à tona os grandes desafios e oportunidades que surgem dessa relação. Victor comparou o momento atual da IA com a onda da nuvem em 2010: no início, há uma superestimação dos impactos imediatos, mas o potencial de mudança para a próxima década é gigantesco. Ele também destacou as inovações em teste, que vão desde células de hidrogênio até reatores nucleares modulares, capazes de fornecer energia neutra em carbono e reduzir a dependência do grid, um passo essencial para sustentar a revolução da inteligência artificial nos próximos anos.O podcast é um oferecimento do Energy Summit.

How is it possible that smart people both love and hate AI? Does it matter how smart you are, or just how you interact with AI? SHOW: 960SHOW TRANSCRIPT: The Cloudcast #960 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:WHAT TYPES OF SMART PEOPLE LOVE AND HATE AI?AcquihiresEarly Stock BuyoutsAI = Aggregated (or Augmented) InternsDomain-ExpertsSenior White Collar WorkersFEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Todd Robinson, Founder and President of OpenMetal.io, discusses the resurgence of bare metal infrastructure driven by AI workloads, digital sovereignty requirements, and companies reassessing public cloud economics. The conversation explores how organizations are finding cost and control advantages in bare metal solutions, particularly for long-running applications. It examines OpenMetal's open-source approach using technologies like Ceph and OpenStack to deliver flexible infrastructure alternatives.SHOW: 959SHOW TRANSCRIPT: The Cloudcast #959 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS" SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcastSHOW NOTES:OpenMetal websiteTopic 1 - Welcome to the show. Tell us about your background, and you developed a passion around bare metal and cloud services?Topic 2 - Between AI (GPU rental), digital sovereignty initiatives, and even virtualization alternatives, it feels like bare metal is having a resurgence. Give some a sense of what the demands for bare metal solutions look like today?Topic 3 - As companies understand the economics of having used public cloud services, are there certain use-cases that become immediately obvious where more private, hosted, bare metal services just make more sense? Topic 4 - OpenMetal is based on open source technologies like Ceph and OpenStack. How important to customers about the technologies under their applications, or do the economics and control aspects play a bigger role in their decisions? Topic 5 - I'm often asked if there is a model about when it makes more sense to use on-demand service vs. more fixed services. Is there a rule of thumb (e.g. longevity of an application, amount of change, etc.) that you've found drives the most success at picking the right environment for applications?Topic 6 - OpenMetal could be described as a public or private cloud service. Do you find that there is still the stigma over “private cloud” that we saw when the hyperscalers were initially growing so quickly?Topic 7 - What are the best ways to engage with or begin using bare metal services? FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

How did Oracle Cloud (with OpenAI) suddenly command the news cycle, with a chance to potentially overtake much larger clouds in a few years? Let's explore how Oracle's focus on bare-metal and bandwidth might have ripple effects on Cloud and AI.SHOW: 958SHOW TRANSCRIPT: The Cloudcast #958 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search “Interconnected by Equinix”.SHOW NOTES:WHAT ARE THE ALTERNATIVE PATHS FOR AI? The Cloudcast #330 - Oracle's Next-Generation Cloud IaaSOracle Chosen as TikTok's Secure Cloud Provider- [Oracle Press Release]Oracle Cloud and OpenAI sign $300B deal - [WSJ]Oracle Cloud - [Platformnomics]Oracle and OpenAI - [Ed Zitron]FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

Special guest Chance Miller, Editor-in-Chief of 9to5Mac was in-person at the event and offers impressions of iPhone Air, iPhone 17 Pro, AirPods Pro 3, plus we cover Spotify's rollout of lossless audio, Vimeo aquired by Bending Spoons, and what iPhone we're pre-ordering.Sponsored by:Interconnected: Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. We're diving deep into the systems behind AI, automation, quantum, and beyond. Listen wherever you get your podcasts, and on YouTube here.1Password: 1Password Extended Access Management is the first security solution that brings all those unmanaged devices, apps, and identities under your control. Learn more at: 1password.com/primarytechRelay for St. JudeJoin the Primary Tech X Relay for St. Jude fundraiser and help us meet our $5,000 goal! Click here to donate.Send Us a Voice MemoWe want to hear from you! Send us a voice memo that may get played on the show, or an anonymous written message about what you're excited to see at the iPhone 17 event, or iPhone security at TSA! Click here to submit.Bonus Episode: Microsoft Teams is literally the worst. Listen here!------------------------------Show Notes via EmailSign up to get exactly one email per week from the Primary Tech guys with the full episode show notes for your perusal. Click here to subscribe.------------------------------Watch on YouTube!Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/VWWrnE8JNno------------------------------Join the CommunityDiscuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm------------------------------Support the showGet ad-free versions of the show plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here if you want chapters: primarytech.memberful.com/join------------------------------Reach out:Stephen's YouTube Channel@stephenrobles on ThreadsStephen on BlueskyStephen on Mastodon@stephenrobles on XJason's Inc.com Articles@jasonaten on Threads@JasonAten on XJason on BlueskyJason on Mastodon------------------------------We would also appreciate a 5-star rating and review in Apple Podcasts and SpotifyPodcast artwork with help from Basic Apple Guy.Those interested in sponsoring the show can reach out to us at: podcast@primarytech.fm------------------------------Links from the showTiltify - Made for FundraisersCast feedback to Primary TechnologyThe new Live Translation feature also works with AirPods Pro 2 and AirPods 4 - 9to5MacAirPods Pro 3 - AppleSeven iPhone Air details you might've missed - 9to5MaciPhone Air vs iPhone 17 Pro vs iPhone 16 Pro - AppleiPhone 17 - AppleHands-on: iPhone 17 Pro and iPhone Air - 9to5MacTim Cook and talks iPhone Air's design vision in new WSJ interview - 9to5MacExclusive | Oracle, OpenAI Sign $300 Billion Cloud Deal - WSJBending Spoons to Buy Vimeo in $1.38 Billion All-Cash Deal - BloombergBending Spoons | ProductsSpotify Lossless 'rolling out gradually' four years after Apple Music upgraded entire library - 9to5MacDJI's Chinese Drones Face U.S. Ban - The New York TimesGoogle admits the open web is in ‘rapid decline' | The Verge (00:00) - Intro (00:44) - Guest Chance Miller (02:25) - Star Wars 17 Pro (04:23) - AirPods Pro 3 (07:21) - iPhone Air Impressions (12:56) - iPhone 17 (15:17) - iPhone Air Accessories (20:09) - iPhone 17 Pro Colors...

Ole Lensmarm, Founder/CTO at TestKube, discusses how Kubernetes-native testing platforms are designed to address limitations in traditional CI/CD testing workflows. The conversation covers how TestKube differs from existing testing environments, expands test coverage opportunities for development and QA teams, and provides best practices for testing in Kubernetes environments.SHOW: 957SHOW TRANSCRIPT: The Cloudcast #957 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS" SPONSORS:[Interconnected] Interconnected is a new series from Equinix diving into the infrastructure that keeps our digital world running. With expert guests and real-world insights, we explore the systems driving AI, automation, quantum, and more. Just search Interconnected by Equinix.[TestKube] TestKube is Kubernetes-native testing platform, orchestrating all your test tools, environments, and pipelines into scalable workflows empowering Continuous Testing. Check it out at TestKube.io/cloudcast[DoIT] Visit doit.com (that's d-o-i-t.com) to unlock intent-aware FinOps at scale with DoiT Cloud Intelligence.SHOW NOTES:TestKube - A Kubernetes-native platform that powers Continuous Testing for today's AI-accelerated developmentTestKube (open source)Why did we start TestKube (Ole Lensmar)Topic 1 - Welcome to the show. Tell us about your background and what led you to start TestKube.Topic 2 - Let's talk about the origins of TestKube. What were some areas where you saw people having frustrations or limitations that were holding back their ability to do proper testing to get things into production?Topic 3 - Let's talk about the basics of TestKube. Can you talk about how it's different from existing testing environments, or how people use CI/CD todayTopic 4 - Does TestKube expand what a typical Dev-team, or QA-team would test, or does it create new opportunities for test coverage that were very difficult before? Topic 5 - What are some of the results or feedback you've heard from people using TestKube?Topic 6 - What are some best practices you're seeing as people begin to evolve how they test for their Kubernetes environments?Topic 7 - What's the best way for people to get started with TestKubeFEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod

Morgan runs a public relations and marketing agency called Firebrand. They raise awareness of technology brands to build awareness, create demand, drive lead generation and close sales. Prior to Firebrand, he was the founder in the US of LEWIS , a global communications firm, which we grew to $35m in revenues and 250+ staff in the US, and $75m with 600 staff globally. He has over 30 years' tech experience, both consumer and B2B. He has advised a range of companies including start-ups such as Amount, Prophecy and Weaviate; non-profits, such as AARP, Mozilla and VSP Vision Care; and public companies, such as BT Group, Equinix, MuleSoft, Splunk and Sky. At LEWIS, he lead the acquisition of three companies - Page One Power which they integrated and rebranded as LEWIS Pulse; the Davies Murphy Group, a 65-person PR and marketing consultancy; and Piston, a 50-person full-service digital advertising agency.

Welche Aktien halten die größten Hedgefonds der USA, welche Positionen haben sie übergewichtet und welche untergewichtet? Außerdem stellt sich die Frage, welche Titel ganz aus den Portfolios herausgeflogen sind und welche Aktien in diesen Hedgefonds nach wie vor überhaupt keine Rolle spielen. Genau das möchte ich in der heutigen Ausgabe gerne für euch besprechen.
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This week on Energy Transition Today: Gresham House reloads with a £240m refinancing, Sosteneo and Nuveen close fresh funds, and data centres from Texas to Finland drive record deals. We also look at Google's nuclear PPA with Kairos and Equinix's SMR bets, before closing with Scotland and France pushing floating wind to new milestones.Interested in tickets for our Milan event or the awards show? Email conferences@inspiratia.com or buy directly on our website.Reach out to us at: podcasts@inspiratia.comFind all of our latest news and analysis by subscribing to inspiratiaListen to all our episodes on Apple Podcasts, Spotify, and other providers. Music credit: NDA/Show You instrumental/Tribe of Noise©2025 inspiratia. All rights reserved.This content is protected by copyright. Please respect the author's rights and do not copy or reproduce it without permission.

With the demand for data centers in the US surging because of AI and the massive amounts of energy needed to power it, we got an inside look at data center leader Equinix's massive location in Virginia. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tivemos o prazer de receber Carlos Eduardo Sedeh, CEO da Megatelecom, que recentemente integrou a prestadora Samm e construiu uma estrutura de fibra óptica com mais de 7 mil km, cobrindo 161 municípios. Sob sua liderança, a empresa se transformou em um verdadeiro hub de conectividade e data center edge B2B. Além de liderar o setor, o Carlos é vice-presidente da TelComp, influenciando políticas públicas essenciais para o mercado de telecom. Neste episódio, vamos entender como a Samm está conduzindo a expansão regional, integrando tecnologia de ponta (como a parceria com a Equinix), e desenhando um futuro de alta performance para o setor.See omnystudio.com/listener for privacy information.

In this Order Pad episode of Talk Money To Me, Felicity and Candice dive deep into one of the most under-appreciated parts of the AI boom – the massive energy infrastructure buildout powering data centres, high-performance computing, and the next wave of digital transformation.Recorded: 12 August 2025What You'll Learn in This Episode:Why AI is driving a global energy crunch — and what policymakers and investors are missing.The investment case for Quanta Services (NYSE: PWR) – the grid-modernising compounder wiring up hyperscale data centres.Why Fluor Corporation (NYSE: FLR) is a high-risk, high-reward play on LNG expansion and the nuclear renaissance.Candice's bullish pair trade: Vertiv Holdings (NYSE: VRT) + Equinix (NASDAQ: EQIX) – how to combine “picks & shovels” hardware with prime AI-data-centre real estate.The Energy Infrastructure Opportunity Map – from LNG leaders to uranium miners – and how they fit into the AI and electrification megatrend.Key Themes & Insights:Global electricity demand jumped 4% in 2024, outpacing total energy demand growth.Renewables are growing fast – but fossil fuels still supply 60% of new demand as AI, EVs, and electrification drive consumption higher.Why gas, LNG, and nuclear are seeing renewed momentum in policy and capital markets.How to position your portfolio for double-digit potential upside from the AI-energy convergence.Whether you're looking for steady compounders or cyclical high-upside plays, this episode is packed with actionable ideas, real-world context, and portfolio strategy for the rest of 2025.Perfect for: Investors, traders, and anyone curious about the intersection of AI, energy, and infrastructure – and how to profit from it.Follow Talk Money To Me on Instagram, or send Candice and Felicity an email with all your thoughts here. Felicity Thomas and Candice Bourke are Senior Advisers at Shaw and Partners, and you can find out more here. *****In the spirit of reconciliation, Equity Mates Media and the hosts of Talk Money To Me acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today. *****Talk Money To Me is a product of Equity Mates Media. This podcast is intended for education and entertainment purposes. Any advice is general advice only, and has not taken into account your personal financial circumstances, needs or objectives. Before acting on general advice, you should consider if it is relevant to your needs and read the relevant Product Disclosure Statement. And if you are unsure, please speak to a financial professional. Equity Mates Media operates under Australian Financial Services Licence 540697.Talk Money To Me is part of the Acast Creator Network. Hosted on Acast. See acast.com/privacy for more information.

It is International Self-Care month and this guest post by Peter Lantry, Managing Director for Equinix in Ireland is rather apt. An interesting conversation started at work recently as we looked at the number of photos we have stored on our phones. Some of us had tens of thousands - this was deemed reasonable. Others had folders containing hundreds of thousands. One person had a mere 400, which was generally viewed as mind-blowing. Regardless of how many photos we each had, one thing was common among us - even the person with 400 - they were unmanageable. There is a growing understanding that having excess, unmanaged digital files in any form can cause stress and anxiety. And, as a society which is increasingly focused on wellness, it is important - particularly during International Self-Care Month - that we consider our digital wellbeing as part of this. We are constantly streaming, texting, searching, gaming and everything in between, with more and more of our lives existing online. This data boom is evidenced by the numbers: the amount of data generated worldwide increased exponentially from 2 zettabytes (ZB) in 2010 to 64.2 ZB in 2020, and is forecast to almost treble to 181 ZB by 2025 (according to the World Economic Forum). In 2024, on average, globally, we sent 16 million texts every minute and 361 billion emails every day. Many have called data the most valuable resource in the world. But how many of us can say that about every single digital file we own and store? If our home is in a state of chaos, most of us take steps to make it more presentable and manageable. And we know the impact of that on our mental health. Is there anything quite like sitting down with a cup of tea looking at a tidy home? Yet, we seem more comfortable with letting the virtual mess pile up. I myself have personal and work email accounts totalling more than 30,000 emails extending back many years, while my personal cloud storage application is almost full, and my mobile phone is teeming with photos, videos, and apps - most of which I do not actively use or have any interest in. And I know I'm not the only one. This dormant data serves no other purpose than to take up space on our devices. Meanwhile, it is also having an impact on our own headspace. As the boundaries between our digital and physical lives continue to blur and we learn more about the impact of this delineation, experts say that storing too many items on our devices can cause anxiety and create a sense of being overwhelmed. As Sarah Reynolds, Ireland's premier organiser and founder of Organised Chaos, advises: make a list of target areas, sort everything into folders, delete or unsubscribe from what you don't need, and then carry out regular audits to ensure your devices are a stress-free zone. These tips will help us to begin our digital wellbeing journeys, which will be of increasing importance as technology continues to advance. Where those technologies take us remains to be seen, but one thing is for certain: we are going to keep producing bytes and bytes of information. We all know the value of data. For individuals, it can mean holding onto precious memories or creating libraries of files that support our lifestyles. At Equinix, data enables us to support healthcare diagnoses and innovations, assist in drug discovery, and drive innovation in quantum computing and sustainability. At its physical home in data centres, we are seeing how data is driving a healthier, more sustainable future; how it is connecting us to the people, things and solutions that matter to us. Today, we all want - and need - data. Dormant data, however, serves no one. By being proactive and regularly maintaining order in our digital lives, we can stay on top of our data and free up our minds to concentrate on other areas of our lives that need attention and nurturing. As we prepare for an even more digital future, let's ensure we embrace it with wellbeing See more stories here. More about Irish Tech ...

As the primary school year drew to a close, Equinix, the world's digital infrastructure company, hosted 4th class students from Scoil Ghráinne CNS in Phibblestown for a behind-the-scenes tour of Equinix's DB3 data centre in Dublin. Seventeen students, along with their teachers, met senior Equinix leaders to learn how data centres work and the impact that they have on the students' daily lives. The education day gave the children the opportunity to walk inside the 'physical internet' and discover its far-reaching impact on their own lives, businesses, healthcare and more. The class also learned about Equinix's commitment to net zero and biodiversity. Among the initiatives discussed was Equinix's participation in Digital Infrastructure Ireland's Orchards in the Community project, which plants orchards for schools and other community organisations to encourage pollination. The children also learned about Equinix's onsite beehives and bee habitats. During the visit, the class worked in teams to design collages based on what they imagined the physical internet looks like. Later, Equinix team members took the schoolchildren and their teachers into the heart of the DB3 data centre for an exclusive tour. Warren Delaney, Ireland Operations Director, Equinix, said: "At Equinix, we are committed to educating the communities around us about our role. For these young people, it is eye-opening to walk inside a data centre and imagine the parts of their daily lives that our industry makes possible. For some, it may even spark an interest in a career in technology. Having started my own career as an apprentice electrician, I know that there are many options and pathways into this industry via our apprenticeship and internship programmes in Ireland. It was fantastic to observe the students so engaged and eager to learn." See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

The AI boom isn't just reshaping tech—it's redefining the energy grid.As data center demand skyrockets, clean energy providers are scrambling to keep up with unprecedented power needs, speed requirements, and reliability expectations. In this special live panel, hosted by Jessica Fishman of Kiterocket, we hear directly from leaders at Equinix, Clayco, QTS, and MGM Transformer—key players shaping the future of power-hungry infrastructure.From fuel cells as primary power sources to grid-forming transformers and liquid-cooled AI campuses, this conversation dives deep into what's working, what's failing, and what's coming next at the intersection of data, power, and renewables.

Send us a textThis episode marks the first in a special series in partnership with Equinix. Host Andy Davis is joined by three members of the Equinix Global Construction Design & Delivery team:Hayley Godlieb, Senior Construction ManagerTomi Anyanwu, Director, Design DeliveryClaire Cullen, Director, Commercial ManagementTogether, they explore how teams across Equinix collaborate and share knowledge to deliver complex data centre projects successfully.Key Topics:How different functions within the Construction Design & Delivery teams work togetherReal-world challenges and how collaboration helped solve themHow diverse perspectives contribute to creativity and better decision-makingPersonal highlights and successes from recent projectsTune in to hear how Equinix is building a culture of teamwork and continuous improvement—one project at a time.Support the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect

Where is “the cloud,” anyway? It's in a bunch of nondescript warehouses all over the country. Zachary Crockett serves up the story. SOURCES: Chris Kimm, senior vice president of global customer care and customer experience at Equinix.Raul Martynek, C.E.O. of DataBank.Clayton Rosati, associate professor of geography at Bowling Green State University. RESOURCES:"How Data Center Alley Is Changing Northern Virginia," by Mac Carey (Oxford American, 2025)."Noisy, Hungry Data Centers Are Catching Communities by Surprise," by Sean Patrick Cooper (The New York Times, 2024)."As Data Centers for AI Strain the Power Grid, Bills Rise for Everyday Customers," by Evan Halper and Caroline O'Donovan (The Washington Post, 2024)."Data Plantation: Northern Virginia and the Territorialization of Digital Civilization in 'The Internet Capital of the World'," by Clayton Rosati, Aju James, and Kathryne Metcalf (Online Media and Global Communication, 2023)."A New Front in the Water Wars: Your Internet Use," by Shannon Osaka (The Washington Post, 2023). EXTRAS:"Why Is It So Hard (and Expensive) to Build Anything in America?" by Freakonomics Radio (2023).Data Center Map. 

Show Notes In this conversation, Chris Yates and Simon Western discuss how organizations have become modern temples of power, shaping societal norms in positive and challenging ways. Organizations offer spaces to be productive, to deliver services and to provide meaning and development for individuals, yet they also can stifle individuality and feedback through corporate conformity. The podcast reflects on how art, small acts of kindness and ecosystems thinking are the leadership approaches that can transform organisations and liberate employees to engage relationally and realise their full potential. Chris questions traditional leadership models, highlighting the need to prioritize character over competence and move beyond the military-influenced structures that dominate corporate life. Leadership, they argue, is not about static positions but fluid relationships—emerging in unexpected places and shaped by small moments of humanity rather than grand, ego-driven achievements. The conversation also highlights the burden of projections on leaders, who risk becoming seduced by the images others place upon them. Looking ahead, Simon and Chris consider the future of leadership in a world that increasingly demands authenticity and interconnectedness. They call for a shift to eco-centric leadership,  one that embraces moral responsibility, acknowledges the social role of organizations, and also seeks inspiration from art to reimagine work and leadership. Chris closes by reminding us that the smallest acts of kindness and courage in the face of adversity can reshape leadership, organizations, and society itself. Key Reflections Organizations hold immense power as modern temples, shaping societal norms and driving change. Corporate cultures often enforce conformity, stifling individuality, feedback, and personal identity. Leadership discussions focus too much on competence and too little on the moral character of leaders. Leadership is not a fixed title but a fluid, relational process that can emerge from unexpected places. Leaders must resist being seduced by the projections and expectations placed upon them. The future of leadership requires shifting from ego-driven ambition to collective, eco-centric responsibility. True leadership is found not in grand gestures but in small, everyday acts of humanity. Creativity and art offers a powerful lens to rethink work, leadership, and our role in the world. Keywords corporate culture, society, leadership, power dynamics, identity, character, reimagination, eco-leadership Brief Bio Christopher Yates, Senior Vice President of Talent at Equinix, is a leader committed to professional and personal growth within organizations. He oversees Equinix's global talent strategy, focusing on attracting, developing, and retaining diverse talent while aligning leadership initiatives with the company's growth and innovation objectives.  Previously Chris held senior OD positions in Microsoft, Ford, American Express, Caterpillar and HSBC bank, playing a vital role in shaping business transformation.  Chris is co-author with Pooja Sachdev of Rewire: A Radical Approach to Tackling Diversity and Difference and has also co-authored Share: How Organizations Can Thrive in an Age of Networked Knowledge, Power and Relationships. Chris brings a huge breadth of experience to organisational thinking, and is admired for his empathy, dynamism and original and imaginative leadership. 

Send us a textWhat exactly is cloud networking? This seemingly simple question quickly descends into a fascinating philosophical debate as we welcome back Nico Vibert, Senior Staff Technical Marketing Engineer at Isovalent/Cisco, to tackle this identity crisis head-on.The conversation begins with a startling observation from Nico about analyst reports that group wildly different vendors together under the "cloud networking" umbrella. From there, we explore how defining cloud networking has become increasingly complex as technologies evolve and converge. We trace the origins back to AWS's introduction of VPC in 2009 and discuss how different cloud providers approach networking based on their unique company cultures.One clear consensus emerges: true cloud networking must be API-driven. Whether consumed directly via APIs or through infrastructure-as-code tools like Terraform, programmability stands as a non-negotiable requirement. But beyond this foundation, the boundaries blur significantly when examining various technologies that might qualify.Does Kubernetes networking fall under the cloud networking umbrella? What about Middle Mile providers like Equinix or Megaport that physically connect clouds? Are CDNs part of cloud networking, or something entirely different? We dissect these questions without settling on definitive answers, highlighting how technology's rapid evolution makes categorization increasingly difficult.Looking ahead, we explore how AI is reshaping cloud networking in two critical ways: networks optimized for AI workloads and AI-enhanced network management. Cloud providers are investing billions in infrastructure upgrades, developing custom silicon to reduce dependency on GPU manufacturers, signaling massive transformation on the horizon.Whether you're a network engineer, cloud architect, or technology leader trying to understand this evolving landscape, this episode provides valuable perspective on cloud networking's past, present, and future directions.Connect with Nico: https://www.linkedin.com/in/nicolasvibert/Purchase Chris and Tim's new book on AWS Cloud Networking: https://www.amazon.com/Certified-Advanced-Networking-Certification-certification/dp/1835080839/ Check out the Fortnightly Cloud Networking Newshttps://docs.google.com/document/d/1fkBWCGwXDUX9OfZ9_MvSVup8tJJzJeqrauaE6VPT2b0/Visit our website and subscribe: https://www.cables2clouds.com/Follow us on BlueSky: https://bsky.app/profile/cables2clouds.comFollow us on YouTube: https://www.youtube.com/@cables2clouds/Follow us on TikTok: https://www.tiktok.com/@cables2cloudsMerch Store: https://store.cables2clouds.com/Join the Discord Study group: https://artofneteng.com/iaatj

You would never send a postcard instead of an email, create a zine instead of a white paper, or take polaroids instead of digital headshots. But that's why you, the digital marketer, should do it.There's an appeal to all of these lo-fi, analog mediums that call back to yesteryear. A nostalgia. A deliberate denial of modernity. Not only would it surprise your audience, it would lure them right in.So in this episode, we're making a case for lo-fi content. We're doing so by pulling marketing lessons from Ken Layne's Desert Oracle.With the help of our special guest, Chief Evangelist at Contentful, Nicole France, we talk about creating lo-fi content, bucking convention, taking a distinct perspective, and much more.About our guest, Nicole FranceNicole France is Chief Evangelist at Contentful. Nicole is a passionate customer advocate evangelizing new ways of thinking about content and organizing the work of digital business. It's the wave of the future — and her mission is to make sure everyone knows why. She brings the perspective and critical thinking of an industry analyst and the first-hand experience of a practitioner. Before joining Contentful, Nicole worked as an analyst at Constellation Research and Gartner. She also held a variety of strategy and marketing roles at Fujitsu, Equinix, ITSMA, and Cisco. A graduate of UC Berkeley, Nicole enjoys the outdoors, flying small planes, and embarking on yet another house project in her spare time.What B2B Companies Can Learn From Desert Oracle:Create lo-fi content. Make a zine, a radio show or podcast, a book or comic book. Something your audience can touch and can use to get a bit deeper into your world. Make your brand real for them. Nicole says that when it comes to Desert Oracle, “There's something here that kind of harkens back to what the arts and crafts movement was. In the industrial revolution, you know, this idea of kind of going back to this craft, this artisanal, this very human, this very lo-fi way of doing things. And ironically enough, I think there's a real space for that, even in these digital channels.”Buck convention. Feeling disillusioned with the mainstream take on building an audience? Ken Layne grows his audience by creating niche, tangible content with a strong sense of place and it has garnered a dedicated following. In 2024, 44% of Spotify listeners were new to the Desert Oracle podcast, and it ranked among the top 5 or top 10 podcasts for 5,000 listeners. Nicole says, “ [Ken Layne] is actively rejecting conventional wisdom about how you build an audience. And yet that is absolutely part of what is making him successful at doing it. And it's almost like the extent to which I think of Patagonia a lot of times in this kind of context, where Patagonia is telling you, like, use the stuff you already have. And that somehow is part of what makes you want to keep going back to Patagonia. This is what makes people so loyal to Patagonia is the bigger mission. And like weirdly telling people not to buy it somehow is what makes them want to go and buy more, which is sort of, but not actually their intent.”Take a distinct perspective. What is the story that is unique to you? That's the story you want to tell. Nicole says, “ That distinctiveness in that perspective and that point of view, I think that's something that really effective brands gravitate toward anyway. They're good at it consciously and sometimes unconsciously as well. And I think B2B marketing needs more of that. You know, where what we offer our customers, regardless of what we're selling is typically not generic stuff. So why should our marketing sound like generic stuff? And yet a whole hell of a lot of it does. For a long time, we've been in a world where there's a tremendous volume of noise and the kinds of things that get cut through are things like Ken Layne's curmudgeonly, somewhat dismissive and yet somehow totally compelling take on the world. That's what draws people in."Curate an experience. Ken Layne curates an experience that captures the mystical nature of Joshua Tree and the greater Mojave Desert. And he does it by appealing to the senses - more than just the sight that digital content requires. You hear the voices of the desert through his podcast and radio show. You can hold an artifact of the desert: the Desert Oracle zine. His multimedia approach creates a world unique to Desert Oracle. And you get the inside scoop. Nicole says, “ There is a very specific point of view, it is Ken Layne's point of view. But he also brings in a bunch of stories from other people and from other places and sometimes from other times as well.  he's curating an experience for you. And I think that is a really powerful takeaway here.”Quotes*” What Ken Layne does with Desert Oracle is paint this very compelling picture of a place. In some cases, a literal place, like when he's hiking out in Joshua tree, or in some cases, it's more of almost like a spiritual place, a conceptual place that we want to be in.*” How do we get back in touch with the things that are really fundamental, that really are the most important in our existence and nature and, you know, as people? And then how do we associate those meaningful things with what we do in the rest of our lives?”*” [Ken Layne] is actively rejecting conventional wisdom about how you build an audience. And yet that is absolutely part of what is making him successful at doing it. And it's almost like the extent to which I think of Patagonia a lot of times in this kind of context, where Patagonia is telling you, like, use the stuff you already have. And that somehow is part of what makes you want to keep going back to Patagonia. This is what makes people so loyal to Patagonia is the bigger mission. And like weirdly telling people not to buy it somehow is what makes them want to go and buy more, which is sort of, but not actually their intent.”*” When you have a really compelling idea or message at the core, you can find all of these different ways of communicating it really effectively.”*” We found the podcast and then we found the publication. And I guess it really speaks to this idea that multimedia is everywhere. It's in a whole bunch of different stuff. And I think that is actually a really important message and takeaway here, too.  I think that  this idea of being able to explore different aspects of the story and the story world is really key.  Knowing where your audience is, but also being able to bring your audience to where you are, or where you want them to be.  Like, I have totally been brought in and then bought into the world of Desert Oracle. How I got there is almost immaterial, but like there are all these different places that I'm getting this enjoyment from, being part of that world and I feel like I have found a path that brought me in there.”*”[Desert Oracle] is not for everybody for sure, but boy, it creates an incredibly loyal and dedicated audience. That's actually what we want to do as B2B marketers as well.”Time Stamps[0:55] Meet Nicole France, Chief Evangelist at Contentful[3:45] Nicole France's Role at Contentful[4:54] The Creation of Desert Oracle[7:07] Ken Layne's Career Journey[10:17] Marketing Lessons from Desert Oracle[13:57] The Power of Authenticity in Marketing[14:49] The Role of Generative AI in Marketing[39:06] The Importance of Longevity in Content Creation[41:34] Final Thoughts and ConclusionLinksConnect with Nicole on LinkedInLearn more about ContentfulAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Die chinesische Firma DeepSeek hat mit ihrem neuen KI-Modell die Finanzwelt schockiert. Der Wirtschaftsjournalist Holger Zschäpitz debattiert mit dem KI-Experten, Investor und Gründer von Bardeen.AI Pascal Weinberger über die Folgen für den KI-Komplex von Nvidia über Equinix bis Siemens Energy. Der dieswöchige Dietmar-Deffner-Ersatz verrät, was Anleger jetzt tun sollten und was hinter dem Jevons Paradox steckt. DEFFNER & ZSCHÄPITZ sind wie das wahre Leben. Wie Optimist und Pessimist. Im wöchentlichen WELT-Podcast diskutieren und streiten die Journalisten Dietmar Deffner und Holger Zschäpitz über die wichtigen Wirtschaftsthemen des Alltags. Schreiben Sie uns an: wirtschaftspodcast@welt.de Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutzerklärung: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html