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The last 6 weeks we've been discussing multiple aspects of mindset as it relates to the fitness industry and solopreneurship. From the foundation of knowing who you are and your core beliefs as a foundation for your business choices to imposter syndrome, shiny object syndrome, self promotion & money mindset. Today I wanted to introduce you to someone who has been a mentor and coach to me and many of my colleagues over the past several years as we navigate the shifts in the fitness industry to online business.Sandy is the co-founder of Marvelous Software, Soulful MBA, and Connectable.Biz Software. After an amazing twenty year career in footwear and gait analysis, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach, and inspire other women to find the freedom and impact they desire.
When we re-launched The Soulful MBA as And She Spoke, we wanted to really lean in and dig deeper into the different paths female entrepreneurs take, and that meant sharing stories other than our own. And that’s why we’re so excited to host Marlo Ellis, the founder and CEO of The Uncommon Woman with us this week. After just having come out of an abusive relationship, Marlo decided to turn her passion for fitness into her very own brick-and-mortar gym. As she worked with her clients, she spotted a pattern: One thing so many of these women had in common was pain. Not a physical pain, not something she could fix in her studio. But something that went deeper than that. Marlo’s gym became their safe space. Wanting to help more women, Marlo decided to open an online business. Thus, the Uncommon Woman was born. Marlo’s is a story of perseverance, community, and confidence. Tune in to learn more about her journey, the importance of community, and how Marlo tackles the underbelly of pain that often lies beneath shiny surfaces. Here’s a peek at what else you can expect: Marlo’s journey with pain and fitness The two legs to The Uncommon Woman now How live events and conferences are massively different from online ones Setting boundaries on social media Training women to be leaders Why every woman’s story matters The future of Marlo’s business Her hunt for the Ideal Client RESOURCES Elizabeth Gilbert - Big Magic The Uncommon Woman - Website This Week’s Joy: This week’s Joy and Hustle are both from Marlo herself! Her joy is simple (and many of you are gonna agree with her here) - dogs! On her many travels, she rescues dogs and finds them great homes when she gets back to Canada. This Week’s Hustle: A ‘Dump List’ was something nearly all of Marlo’s mentors and coaches recommended, so it has to work! Whenever inspiration strikes, Marlo reaches for the ‘Dump List’ (aka a notebook) and puts it down on paper. This podcast is brought to you by Namastream This podcast is brought to you by the Namastream software platform. Namastream is an easy to use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Namastream was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Namastream.com Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. What you focus on grows, so pay attention to your money. We use Bench for our bookkeeping. It's simple, elegant and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet. Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like. Use this link to save 20% off your Bench Accounting plan for the first six months!
Welcome to the first official episode of And She Spoke. This week, we’re diving into everything that’s changed in the three years since we first launched the Soulful MBA. Entrepreneurship has been a journey of personal transformation for both of us. It’s given us a sort of unshakeable sense of self and confidence, and with it comes the comfort of knowing that no matter what happens we’ll be okay. Tune in to this week’s episode to learn more about why we believe that entrepreneurship offers an important path to self-actualization. Here’s a peek at what else you can expect: Looking at the biggest differences between now and three years ago. The focus of the new show; business and entrepreneurship as the path to self-actualization. Meeting adversity in life and the choices we have in entrepreneurship. Changes we have experienced; confidence, competence and appreciation. The most surprising events from our journey and how they fit into the broader picture. Our hopes and dreams for starting a company together. Cashing in on today's opportunities and online business real estate. What life was like before we started our business and how it all changed. Things that set us apart and allowed us to experience success in creating software. Avoiding burnout and quitting; why this is so common and how it can be sidestepped. This week's Joy and Hustle! Amazing bras and a must-see film on Netflix! The future of our lives; data points, advertising and weaponizing of profiles. RESOURCES Episode 1 of the Soulful MBA Third Love The Great Hack
With a new decade, we wanted to take a second to say goodbye to the Soulful MBA, it’s brought us so far, and we’ve gained so many loyal listeners in the process, but we realized that we’re now at a point in our lives and our businesses where we want to go deeper. For the last three years, we’ve been talking about all the different ways that you can grow and market your teaching platform, but now we’d like to start talking about what it takes to be the woman behind a successful business. Presenting, ‘And She Spoke, our brand new show that peels back the different layers of entrepreneurship so we can dive into the messy, the chaotic, and the heartfelt stories and lessons that define the lives of the entrepreneurs we know. You’ll hear from successful female entrepreneurs about how they’ve grown their businesses, how current events have affected, the role money, mindset, and philosophy play in shaping the kind of business you run. Think of And She Spoke as an inner circle of successful women in business having honest conversations about how they got there, the road bumps in the way, and their big plans for the future. We’re setting aside the tactics, and we’re stepping into our truth. We hope you’ll join us.
On this re-released episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace. Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business? The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life. Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give!
Goddesses of the Week: Jennifer Barcelos & and Sandy Connery Co-Founders of Namastream SoftwareWebsite - https://namastream.com/Instagram - https://www.instagram.com/namastream/ Jennifer Barcelos is an attorney, a changemaker, a mother, and an entrepreneur. She is the co-founder of the Namastream software platform, the Soulful MBA course and community, and the climate justice nonprofit, Three Degrees Warmer. She’s working everyday to disrupt the wellness industry, making it easier for health and wellness practitioners build and scale their businesses online.Sandy Connery is the co-founder of Namastream Software, Soulful MBA and Connectable.Biz Software. After an amazing twenty-year career in footwear and gait analysis, Sandy sold a traditional brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach and inspire other healers to find the freedom and impact they desire.What we chat about: How to identify your money storyUsing money as an agent for social changeThe sky's the limit on your earning potentialTaking action on your dreamsEntrepreneurship as a path to freedomTaking ownership of your financial security Politics and Women in the corporate worldLimiting beliefs around moneySpecial thanks to our sponsors! THE MOON DECKGet 10% Off Your Order: https://themoondeck.com/goddessThe Moon Deck is a healing oracle deck of 44 cards + an in depth guidebook filled with insights and rituals to enhance intuition and self-love. Inspired by the cycles of the moon and emotional wellbeing, this oracle set has reached women around the globe and has become a favorite amongst card collectors and newbies alike. It can be worked with as an oracle guide, as a daily tool for reflection and meditation, or in tarot-inspired spreads.Sister Support: Get 30% Off your all natural cleaning starter kit at www.claryti.com/goddessJoin The Goddess Life Membership by visiting https://www.iamgoddesscollective.com/membershipFor more Goddess conversations join our women's facebook group:https://www.facebook.com/groups/1078258585615424/?ref=bookmarks) Receive 25% off A Yoga Wake Up subscription by using code bit.ly/goddessyogawakeup See acast.com/privacy for privacy and opt-out information.
Welcome to another episode of The Soulful MBA podcast! Today’s guest is Becca Tracey. Becca is Founder of The Uncaged Life, where she teaches solopreneurs – typically life-coaches, designers, and consultants – how to get new clients and launch their businesses. We invited Becca on the show to share with you how she has crafted a life based on freedom and adventure. Becca lives a life that is the definition of “uncaged”—a type of life we’ve all spoken about having but often don’t know what steps to take to make it a reality. Becca launches just one-product twice a year— that’s it! This business model enables her to spend most of the year traveling in her van, rock-climbing throughout North America with her partner and dog, and take weeks off at a time to go backpacking—while still maintaining high-revenue and consistent offerings. In this episode, you’ll discover exactly how Becca set up her business, what she sells, and how often she launches. Becca shows us that less really can be so much more and how the uncaged life is possible for you too! Key Points from This Episode: Becca’s backstory as a life coach and how she transitioned to where she is today. Giving others the permission to let go of the things they think they have to do. Discover how Becca runs her business on one offering that launches just twice a year. Why doing one thing and doing it well is the key to a successful online business. Becca explains the evolvement of her product from the start to where it is today. Why it takes two years before you have something that will make your business lift-off. Owning what you don’t know: Why humility is an important characteristic for entrepreneurs. Money mindsets and talking to friends about your online business, goals, and earnings. Becca shares what her business and her lifestyle look like on a yearly basis. Going evergreen and making the decision to hire team members for support. Words of Wisdom: “I learned from watching successful business owners. Most of them who are killing it, just sell one thing.” — @rebecca_tracey “It takes a while to get confident with owning what your expertise is and letting the rest go.” — @rebecca_tracey “Don’t not do something because of a future problem that hasn’t happened yet.” — @rebecca_tracey “Building an online business is not rocket science. Our mindset is usually what gets in our way.” — @rebecca_tracey “I didn’t build a business so I could just work Monday to Friday with two weeks of vacation!” — @rebecca_tracey Links Mentioned in Today’s Episode: The Uncaged Life Becca Tracey on Instagram Becca Tracey on Facebook Becca Tracey on Twitter Beta Launch Lab Namastream Joy: Becca’s boyfriend + dog Hustle: The Voxer App
“I wanted the business more than I was afraid of the fear of not being able to pay the debt back.” - Lori Kennedy Our current series on women and money has encouraged many of you to reflect on your own money stories. During this process, you may have uncovered beliefs that are preventing you from reaching your full potential and this series is meant to unshackle you from these restraints through the stories shared by other women who have experienced similar circumstances. In today’s episode, you’ll get to hear more about Lori Kennedy’s money journey, including her bold sales goals, her belief in the importance of women starting businesses, and why she gets frustrated when she sees women holding themselves back as entrepreneurs. Given her level of success today, you may be surprised to hear that Lori is “not good with numbers” and even failed high school math, but she is living proof that obstacles like these are possible to overcome. Once an overspender, she shares about learning to view money and debt as neutral and to remove emotion from the equation in growing her business. Key Points from This Episode: How Lori came into her role as an entrepreneur and being self-employed from a young age. Discovering her purpose and how the journey helped her to become a better human being. Growing up in an affluent home and always wanting to make her own money. Not understanding the value of money, compulsive shopping and getting into credit card debt. What Lori has learned about the importance of paying attention to and tracking the numbers. Cultivating a mindset where she has faith that everything will be ok. An incident of running into a cash flow crisis, how she dealt with it, and what she learned. Why she was not afraid of incurring debt to grow her business. How defining what rock bottom looked like for her served her well from early on. Where she starts the money conversation with the women she coaches. Showing the reality of growth to people based on straightforward numbers. Looking critically at how you spend your time and accepting the pre-revenue phase. Getting beyond the conversation about money blocks. Having her home professionally organized and the hustle of integrating a sales department. And much more! Links Mentioned in Today’s Episode: Namastream — https://namastream.com/ Soulful MBA’s Become an Online Teacher Course — https://www.soulful.mba/teacher Connect with Lori: Lori Kennedy on LinkedIn — https://ca.linkedin.com/in/lorikennedyinc Lori Kennedy on Instagram — https://www.instagram.com/lorikennedyinc/ Lori Kennedy on Twitter — https://twitter.com/lorikennedyinc Take Your Health Practice Online Group — https://www.facebook.com/groups/takeyourhealthpracticeonline The Business of Becoming Podcast — https://thewellnessbusinesshub.com/podcast/ Joy: hiring a professional organizer Hustle: integrating a sales department
Today's theme is all about business — expanding your money mindset, balancing your business and family, and getting the support you deserve as a female entrepreneur! My guest today, Sandy Connery, is the co-founder of Namastream Software — an online digital platform that enables yoga instructors and wellness practitioners to take their knowledge into the online space by teaching various courses. It's a user-friendly technology, super amazing, and game-changing for people in that industry! On today's podcast, Sandy and I talk about what it actually means to be a woman in business; what it means to think bigger, what it means to set higher standards — and not in the traditional online business way — but to do it uniquely, as a woman. Part of female leadership is being able to step into our role — not to do it like men in a female body, but to do it like women from the values and mindset that women bring to the table. Be sure to tune in to hear all of Sandy's knowledge bombs on the types of skills and mindset we need to leverage in order to be able to effectively navigate the entrepreneurial world as a woman! Key Takeaways: [1:17] About today's episode with Sandy Connery! [1:35] Welcoming Sandy to the podcast! [3:03] Sandy explains her deep passion for supporting female entrepreneurs. [3:40] Sandy tells us all about her business, Namastream Software, that she co-founded with Jennifer Barcelos. [4:41] What compelled Sandy and Jennifer to start their business, Namastream? [7:50] What does Sandy bring to the table as a woman in a space that's traditionally dominated by men? [9:55] How do these ideas literally manifest in Sandy's company? [12:18] What is the thinking behind Sandy's platform being focused on wellness practitioners? [14:28] What Sandy sees a lot in regard to the money mindsets of female entrepreneurs. [20:08] How do wellness practitioners/yoga instructors maintain that level of intimacy that an in-person class brings onto an online platform? [24:05] How Sandy balances family and entrepreneurship! [28:19] If Sandy could do it all again, what would she do differently? [30:17] Sandy's KPIs! [32:44] Where to learn more about Sandy online! Mentioned in This Episode: Namastream Software The Digital Artisan: A Manifesto for Crafting A New World Drop the Ball: Achieving More by Doing Less, by Tiffany Dufu The Life Coach School (Brooke Castillo) Kelly Diels Bulletproof Coffee More About Sandy Connery Sandy is the co-founder of Namastream Software, Soulful MBA, and Connectable.Biz Software. After a twenty-year career in footwear and gait analysis, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach, and inspire other women to find the freedom and impact they desire. Connect with my Guest: Websites: Namastream software, Soulful MBA, and Connectable.Biz software Social: LinkedIn and @Namastream on Instagram If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review! Join our badass Women's Facebook Group, Legacy Performance Labs If you want to be something amazing, you need to surround yourself with amazing people! The Legacy community is made up of badass women living — not leaving — their legacy every single day. If you are on a mission and get it that your health is the key to your unlimited potential — Join us on Facebook! BRAIN HEALTH CHECKLIST! What if I told you that your brain biochemistry can help amplify your mindset and your capacity to be effective and help accelerate your mission in the world? Well, I've pulled together a very quick checklist so that you can have a better understanding of the things you're doing every single day to amplify your nervous system or downregulate it in a way that isn't necessarily serving your mission. If you want access to this information and want to learn a little bit more about how you can optimize your brain health for success, visit: MeghanWalker.com/BrainHealth to grab your handout now! CALL TO ACTION Don't be afraid to expand your money mindset! It's always good to reevaluate your prices and make sure you are charging what you're worth! Let us know what you're doing to expand your money mindset and follow up with us on The Entrepology Podcast Facebook page — because when you're accountable, you're helpable.
Our series on women and money continues, and today’s episode is about getting your mindset set up for building wealth. We want you to confront your own money stories and to uncover those internal narratives that could be holding you back. We’ve heard some encouraging feedback from listeners who have benefited from our conversations and we want to continue the discussion—this time focused on mindset and limiting beliefs. We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community. Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals. Key Points from This Episode: How the things we surround ourselves with unknowingly define our limitations. Why we tend to set ordinary goals when we should be aiming for the extraordinary. Banishing your self-imposed limiting beliefs by reflecting on your childhood dreams. How the messages we receive about money as little girls impose certain limits on us. Committing to a goal and starting to ask “Why not me?” The need for a balance between having a strong vision and taking action. How we set ourselves up for failure in the language we use to describe our goals. The victim mentality that has people waiting for the universe to make their dreams come true. Being careful not to glorify the first step and forgetting about the hundreds of steps thereafter. Taking ownership of and committing to the process of getting to where you want to be. Setting realistic goals, realizing that it takes time. The unrealistic expectations we have of the first years of business. The advantages and disadvantages of the normalization of online business. And much more! Links Mentioned in Today’s Episode: The Soulful MBA — https://www.soulful.mba/ Kelly Diels — http://www.kellydiels.com/ Emily Williams — https://www.iheartmylife.com/ Bill Gates on Twitter — https://twitter.com/BillGates Joy: One Big Happy Life on YouTube — https://onebighappylife.com Hustle: The Big Leap on Amazon — https://amzn.to/32Kurjt
Welcome to another episode of the Soulful MBA Podcast! Inspiring us today is feminist marketing consultant and writer, Kelly Diels, who joins us for the next episode in our Women and Money series. When we first came across Kelly’s website, we could not stop reading through her refreshing body of work on the intersection of feminism and online business. What struck us in particular was her focus on women and their finances and her own personal story, which she shares with us today. Kelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money. As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important. Key Points from This Episode: How growing up shaped Kelly’s relationship with money. Dispelling the myth that poor people are “bad” with their finances. The need for more narratives around stabilizing your revenues before attempting to scale. Research that proves female entrepreneurs are incredibly capital resource efficient. Teaching, coaching, and self-development as necessary skills for any culture. Women filling in the gaps and doing uncompensated labor as a societal expectation. Why you should charge someone for ‘picking your brain!’ Fast fashion and being more mindful with your purchasing decisions. Shifting her business model after a family crisis required her to increase her income. Raising capital and using credit to build a business. Defining what the Female Lifestyle Empowerment Brand (FLEB) is and aims to do. Signing with a literary agent and writing a book about culture making. Kelly’s tool for calculating your break even, thrive, and stretch numbers. And much more! Words of Wisdom: “There’s this idea that women are risk averse and not good entrepreneurs and they need all this extra training. In fact, we get to profitability faster and we are way more capital resource efficient.” — @KellyDiels [0:07:08] Links Mentioned in Today’s Episode: The Soulful MBA — https://www.soulful.mba/ Kelly Diels — http://www.kellydiels.com/ SheEO — https://sheeo.world/ Namastream — https://namastream.com/ PayPal — https://www.paypal.com/ Stripe — https://stripe.com/ Gloria Steinem — http://www.gloriasteinem.com/ Bell Hooks — http://www.bellhooksinstitute.com/ Adrienne Maree Brown — http://adriennemareebrown.net/ Soraya Chemaly — http://www.sorayachemaly.com/home.html Linda Bacon — https://lindabacon.org/ The Myth of Capitalism on Amazon — https://www.amazon.com/Myth-Capitalism-Monopolies-Death-Competition/dp/1119548195 Sister Citizen on Amazon — https://www.amazon.com/Sister-Citizen-Shame-Stereotypes-America/dp/0300188188 Audre Lorde — https://www.poetryfoundation.org/poets/audre-lorde Joy: lemon oil / Donte Colley on Instagram / favorite mug Hustle: business spreadsheet
As part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams. Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from. Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to. Key Points From This Episode: The beginnings of Emily's business, life coaching and discovering purpose. Emily's snowballing experience of starting I Heart My Life. The work that Emily does with women now and how she fell into this role. Day to day to life for Emily and getting started early every morning. Working with her husband—how this all came together and their great partnership. Emily's process and the opening phase with clients; removing denial. Making more money in order to serve more people, more powerfully. Why we should not be worrying about money and creating more space and energy. Holding back, lack of belief, fear and how limiting these feelings can be. The power of envisioning your plans, creating new beliefs and making things happen! Drawing on available resources and spending what is necessary to start a business. The collection of limiting beliefs that hold us back from reaching our potential. Emily's thoughts and tips for pricing; start with your own intuition. Links Mentioned in Today’s Episode: Namastream Software — https://namastream.com/ Soulful MBA — https://www.soulful.mba/ Bulletproof Coffee — https://www.bulletproof.com/blogs/recipes/official-bulletproof-coffee Marianne Williamson — https://marianne.com/ Law of Divine Compensation — https://www.amazon.com/Law-Divine-Compensation-Money-Miracles-ebook/dp/B007HB8EV2 Big Magic — https://www.goodreads.com/book/show/24453082-big-magic Elizabeth Gilbert — https://www.elizabethgilbert.com/ Oprah Winfrey — http://www.oprah.com/index.html Nicholas Sparks — https://nicholassparks.com/ The Notebook — https://www.goodreads.com/book/show/33648131-the-notebook David Neagle — https://davidneagle.com/ Trello — https://trello.com Connect with Emily: Emily Williams — https://www.iheartmylife.com/ I Heart My Life — https://www.amazon.com/Heart-My-Life-Discover-Transform/dp/1788172868/ Joy: The Successful Mind Podcast — https://successfulmind.wpengine.com/ Hustle: Asana — https://asana.com/ p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!
On this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families). As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace. Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business? The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life. Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give! Key Points From This Episode: Examples of the silent labor we as women do that we’re not always aware of. How men still have a higher earning capacity in the existing economic structures. The unequal playing field, where men have a different set of opportunities than women. The double pressure on women to be home with the kids while also building a career. Why so many women choose to hold back on their own ambitions. The gender pay gap as a root cause of women staying home with the kids. Drop the Ball and what women can do to change the patterns of unequal burden. Why women often don’t ask for help. Buying your way out of these part-time family responsibilities as a possible solution. And much more! Words of Wisdom: “He can turn off when he comes home from work and I can’t because there are just so many little, minute things that we have to deal.” “Not only do customers expect to pay less for products from women owned companies, but women who launch their own businesses also have a harder time attracting venture capital funding or bank loans.” Links Mentioned in Today’s Episode: Soulful MBA — https://www.soulful.mba/ Soulful MBA on Facebook — https://www.facebook.com/soulfulmba/ Article 1 — https://qz.com/work/1607995/most-men-in-the-top-1-of-us-earners-have-a-spouse-who-stays-home/ Article 2 — https://www.nytimes.com/2019/05/04/opinion/sunday/men-parenting.html Tiffany Dufu — http://tiffanydufu.com/ Drop the Ball on Amazon — https://www.amazon.com/Drop-Ball-Achieving-More-Doing/dp/1250071739 Rachel Hollis — https://thechicsite.com/ SOMA System on Amazon — https://www.amazon.com/SOMA-SYSTEM/s?k=SOMA+SYSTEM
Today on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up. So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram. It is very important to keep your video content and each individual video within the larger picture of your social media strategy, so be sure to consider your audience and you can reach them in the most appropriate spaces and ways. The tips we run through in this episode include having a clear goal and purpose for a video, deciding on a platform, headline creation, content and message preparation, calls to action, captions and subtitles, and lastly, thumbnail selection. Key Points From This Episode: Making sure you have a clear goal and purpose for your video. Which platforms should you use to share a video? How to create a compelling headline. Outlining your content while steering away from full scripting. Your all important call to action! Captions, subtitles and adding supplementary text to your videos. Selecting an amazing and compelling thumbnail. The joy and hustle for this week! And much more! Words of Wisdom: “You should really consider how a single video fits into your larger editorial calendar.” “You audience is a little bit different everywhere!” “You must drill down and figure out where your people are spending their time and how to reach them best in that space.” Links Mentioned in Today’s Episode: Namastream — https://namastream.com Namastream on Twitter — https://twitter.com/namastream Soulful MBA — https://www.soulful.mba Audible — http://audibletrial.com/soulfulmba Clipomatic — https://www.apalon.com/clipomatic.html Handbrake — https://handbrake.fr Joy: Benro Let’s Go Selfie Stick + Tripod Hustle: The Social Media Video Checklist
In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV. We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed by them. By the end of this episode, you’ll have some concrete evidence of the powerful role Facebook groups still play in connecting us, as well as what to make of the new ads that are going to be popping up all over your Pinterest feed! In addition, we take a look at the exciting shifts big brands are taking toward nanoinfluencers and WHY you should consider becoming an early adopter of IGTV. Key Points From This Episode: Why many women are only on Facebook for the groups. Why we still recommend Facebook groups. Pinterest recently went public: what does this mean? What the next wave of Pinterest means for bloggers and podcasters. Why we are getting back in the Pinterest game. Shifts we’re noticing in membership and other subscription model businesses. Why your audience really just wants to connect with you. The rise of nanoinfluencers and how this model works. The benefits of being a nanoinfluencer and how to become one. Why are we seeing so much more IGTV? How Instagram is rewarding early adopters of IGTV. And much more! Words of Wisdom: “If it’s difficult for you to be on social as a business owner, there’s a mindset shift that has to happen.” — @namastream Links Mentioned in Today’s Episode: Audible Free Trial — https://www.audibletrial.com/soulfulmba Pinterest — https://www.pinterest.com Namastream — https://namastream.com/ Namastream on Twitter — https://twitter.com/namastream Tailwind — www.tailwindapp.com/ Obvious.ly — www.obvious.ly/ Soulful MBA — www.soulful.mba/ Soulful MBA on Instagram — www.instagram.com/namastream/ Become and Online Teacher FREE Course — www.soulful.mba/teacher Joy: Felix Gray Glasses — https://shopfelixgray.com/ Hustle: Are You Ready for the Nanoinfluencers? — www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html These Women Are Only on Facebook for the Groups — www.buzzfeednews.com/article/annehelenpetersen/facebook-private-groups-online-abuse
Hey hey, rebels. Sandy Connery, co-creator of Namastream Software and co-host of the Soulful MBA podcast, is on the show today. We're talking about one of my favorite topics, the dreadful dude bro marketing and why it needs to end. We're also chatting about why there needs to be more women in entrepreneurship, how this can happen, and what the world would look like if women stepped in this role. Enjoy!
Unforgettable: Messaging | Leadership | Personal Brand | Visibility
In your messaging it’s one thing to take a stand for something. But a lot of times, how we show up doesn’t actually match the stand we took. Sometimes we don’t realize it. And sometimes we aren’t quite sure how to put it into practice because we don’t have role models for how that would look. My guests on today’s Unforgettable ep are actively being those role models, not just for having strong values, but for implementing those values in their business. Jennifer Barcelos and Sandy Connery, co-founders of the online education software Namastream (like a Teachable for the wellness industry) and co-hosts of the Soulful MBA podcast, are two seriously smart women - a Yale-educated lawyer with a grad degree in Environmental Science and a former owner of a million-dollar brick-and-mortar business & clinic. In this episode we explore how they put their values into practice while nurturing their loyal following -- including why they turned down venture capitalist money for their tech startup, the real reason they don’t offer free trials, and their new ‘Digital Artisanship’ manifesto. Listen in. Listen in and you’ll learn: What virtual biz owners can learn about building an ultra-enthusiastic, loyal community from craft breweries, jewelry designers, pastry shops, and leather workers How they find the words to use in their marketing that resonate with their customers (and their copywriting process that I nerded out on) Why they see their business and platform as promoting an underlying feminist message How to leverage the power of automated marketing without dehumanizing the sales process The way their unique voices create a balance between human scale and big picture thinking in their copy, their podcast, and running their business Deeper support from me: I privately coach & message for select clients to realign, define, & refine your messaging to reach your next level of impact. Book a Clarity Call to explore the possibility of working together. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Links From the Episode Namastream Website Soulful MBA Podcast Instagram Business Facebook page (Namastream) Podcast Facebook page (Soulful MBA) Jennifer Barcelos // LinkedIn Sandy Connery // LinkedIn Twitter Pinterest The Digital Artisan: A Manifesto for Crafting a New World Warmth, Adria
In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Sandy Connery and Jeni Barcelos, Founders at Namastream and Soulful MBA. Sandy and Jeni are online educators, providing wellness instruction to customers and business courses to their instructors to help them succeed through their software and education platforms. Learn how they are opening up the world of wellness to consumers and practitioners. Links: Sandy and Jeni's Website Namastream Website Sandy and Jeni on Instagram
We’re giving you an insider peek into our biannual business planning process. Our second 2018 business retreat is happening next week in a Malibu beach house (we can’t wait). In this episode, we walk you though our metrics analysis and tracking process, how we set and evaluate goals, how we choose the next features for our software, and why we incorporate trend forecasting into our retreats. We also reveal some updates related to our our Soulful MBA course + community! Joy: State the LabelHustle: Take a business retreat of your own.
Sandy is the co-founder of Namastream Software, Soulful MBA, and Connectable.Biz Software. After an amazing twenty year career in footwear and gait analysis, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach, and inspire other women to find the freedom and impact they desire.Please LIKE and FOLLOW our podcast on iTunes: http://bit.ly/WomenTalk-iTunesAPPLY to be on our podcast at www.womentalk.ca/podcast
Sandy is the co-founder of Namastream Software, Soulful MBA, and Connectable.Biz Software. After an amazing twenty year career in footwear and gait analysis, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach, and inspire other women to find the freedom and impact they desire.Please LIKE and FOLLOW our podcast on iTunes: http://bit.ly/WomenTalk-iTunesAPPLY to be on our podcast at www.womentalk.ca/podcast
In our very first installment of Soulful MBA’s Office Hours, we’re going to share our 7-factor framework for pricing your online programs: Location: If you’re aiming to build a global brand online, location won’t be nearly as essential. But if you run a yoga studio in your hometown, or operate a hybrid of in-person and online services, your initial client base will come from your local community. Which means you need to make sure that your prices are appropriate for the people who live within that community. Demand: If you have a product that’s created for a specific audience, you need to take a hard look at how many other people are offering similar products to the same customer base. You also need to weigh how popular your subject is among the folks in your target market. Amount of content: A fully loaded, content-packed 12-week program should be priced very differently from a streamlined 3-week program. Similarly, if you’re hosting a community and can offer members 100 stellar videos, you’ll be able to charge more than if you’ve only got 10 videos in the bag. Production quality: This is where most folks get hung up. If you’re a newbie to videos and handling everything yourself, you simply can’t charge as much as someone who employs a professional film crew. That said, you should absolutely start wherever you’re at right now! As your business grows, begin investing in better tools and more help, and let your pricing reflect those improvements. Background and experience: If you’re a brand new teacher or coach, you’d be wise to charge a little bit less than someone with decades of experience. It’s what your customers will expect. Competition: You want to carve out a place in the market for yourself where you’re not facing a tidal wave of competition. A little competition is actually essential; It validates the viability of your offerings. But throwing yourself into a saturated space and selling the same products as dozens of other experts is a recipe for disaster. Revenue goals: Your pricing should account for your specific income goals, and the products you offer at various price points should be built around those goals. If you have to hit a certain dollar mark each month, you need to know how many of each product must sell to reach that goal. And you need to ensure that selling that number of products each month is truly feasible for you. Creating a fair and sustainable pricing structure for your business will take some research and careful calculation, but it’s well worth the effort. Tune into next week’s Office Hours episode, where we will discuss the different strategies we recommend for pricing online memberships vs. online courses!
After sifting through our own clients’ stories (as well as the experiences of our friends and colleagues in online business), we’ve observed that it takes about eighteen months of consistent daily action in order to create a significant recurring revenue base — what some folks refer to as passive income. After taking hundreds of our community members through a free 5-Day Challenge last month, where we helped them go from idea to first paying customer, the same question came up over and over… “This was amazing, but what happens next?” Although asking for the first sale is often the hardest for many of us venturing into entrepreneurship, what happens between day five and day five hundred is what really matters. Consistent daily action sets the stage for predictable recurring revenue. There’s no magic sauce. You need to put in the daily work to see the payoff later. Because so many of our clients were confused about which specific steps to take to grow their online teaching businesses, we built the Soulful MBA. Here’s a peek at our six-phase course roadmap, where we’ve outlined our best thinking on how to start, develop, and grow a teaching business online: Phase 1 - Build Your Foundation Phase 2 - Develop Your Voice Phase 3 - Create Your Offering Phase 4 - Excite Your Audience Phase 5 - Launch Your Offering Phase 6 - Fine Tuning Other Mentions: Soulful MBA Course Joy: encircledHustle: Joseph Campbell’s Routine
"All things being equal, people will do business with and refer people to those they know, like and trust." — Bob Burg Some may associate networking with climbing the corporate career ladder (or embarrassing stock photos of people in ill-fitting business attire), but we discuss why networking is also key to finding success in entrepreneurship and online business. If you can figure out how to be a source of support and connection for other businesses, you’ll be amazed at how often those acts are reciprocated. Networking doesn’t always have to be calculated; it can be an authentic expression of who you are and what you have to offer others. It can be kind, human, generous, and a refreshing response to a culture that’s increasingly dominated by technology. Other Mentions: Endless Referrals by Bob Burg Joy: Reach out to three people whose work has made an impact in your life (via email, live event, or social media) and write them a heartfelt letter.Hustle: Join us in our free Facebook Community, Soulful MBA!
Welcome to the inaugural episode of the Soulful MBA Podcast! Today’s episode is an introduction to the two of us and our vision for this project. Jennifer Barcelos and Sandy Connery are the co-founders of the Namastream Software platform and the Soulful MBA online course and community. Although we come from very different backgrounds, we found common ground as ambitious moms looking to break into an industry dominated by young men. This is the story of our meeting and our intuitively-driven decision to go into business together. About Jennifer: I believe that starting a technology company has been the single most empowering experience of my life and I want to use what I’ve learned to empower other entrepreneurs and small business owners to master their own technical prowess. I’m a recovering adrenaline junkie — formerly obsessed with both the thrill of danger and the ego boost of achievement. I’m a lawyer, a mama, an artist, a yogi… I have traveled to very dangerous places — both out in the world, but also deep within myself. I spent more than a decade of my life focused on addressing the global crisis of climate change, worked in strategic roles within multiple presidential campaigns, and somehow managed to get into the Ivy League after dropping out of high school. I believe that curiosity is the most important skill to cultivate and maintain and that lifelong learning is key to health and happiness. I believe that there is a lot of brokenness in the world and that building beautiful things, with our minds, our hands, and our words, is our responsibility and our gift. About Sandy: In 2013, I sold a traditional brick and mortar retail business and clinic after an amazing twenty year career. It was time to start something new. I didn’t know what that was going to be, but knew a change was overdue. I had no idea a software company was in my future. I took a blind leap of faith and never looked back. Creating a tech company from scratch has provided me with a new way of operating. A new way of living with freedom around when and how I work. And I love it. I revel in the unstructured-ness of my days each and every morning. I get giddy over the fact that I choose how I spend my hours. Entrepreneurship is about creativity. You are always creating (the good and the bad) and need to know how to tap into the flow of the Universe so those ideas are flowing effortlessly. It’s also about listening to your heart, finding clarity in silence, and taking an occasional leap of faith – just because it feels right. I now know that success arrives when you operate from a deep sense of purpose, integrity and a place of authenticity. These are non-negotiable traits. I don’t believe in balance, but instead work within my personal fits and starts. I take action when I am inspired and lay low when I’m not. I no longer force things. Joy: Jamie Joseph Ringshttp://www.jamiejoseph.com Hustle: One Month Learning Site https://onemonth.com