Podcast appearances and mentions of tara nicholle nelson

“What seems like a crisis is always a portal for potential transformation!” 2020 has been a challenging year, to say the least. Many of us would push the reset button if there was one! But what is really happening? Are the Civil rights movements, COVID 19, and quarantine all bad news? Or can the data prove us wrong and show that we are on the brink of the biggest awakening the world has ever seen? The founder and CEO of SoulTour, Tara-Nicholle Nelson is here to answer all of our questions. Listen out for: How COVID has shifted the online content consumption behavior.  The definition of the Transformational Consumer.   Why Transformational Consumers are seen as authorities by their entire circle of people. The key to satisfying the new generation of employees. Resources: Take a look at Tara-Nicholle Nelson’s company, SoulTour, here. Grab your copy of The Transformational Consumer here. Join our live podcast sessions by subscribing to Mindvalley All Access

Thank you for listening, sharing, subscribing, rating & reviewing but most of all for feeling, learning and connecting, I'm so glad you're here. It was my honor and pleasure to have Tara-Nicholle Nelson as my guest today for some conversation from the spiritual community on the current moment. Tara has been featured in Time, Forbes, The New York Times, Entrepreneur, Business Insider, Mind Body Green among others. Tara is the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI creates customer loyalty/engagement, brand, positioning and content strategies based on research and deep, human insight. She also serves as transition coach to a select few transformational leaders. She delights in helping leaders find the shifts and wisdom to release their limiting factors. Tara speaks and writes about transformation, conscious leadership, behavior change and marketing. She created the concept of the Transformational Consumer, people who eagerly buy products and consume content they think will further their never-ending efforts to change their behavior for the healthier, wealthier and wiser. She and I had been meant to connect last month to speak about the Inner Child and other Archetypes. Due to some delays, by the time we connected for our interview, the world had begun a global transformation and awakening, and it was my honor to discuss with her the collapse of the Agreements to racism and white supremacy as we DREAM of the new Agreements we will together forge as a collective and culture. Please connect with Tara at her website https://www.taranicholle.com And I can be found at natalieque.com, TikTok.com/@natalie.que, instagram.com/natalieque, and Youtube Affirmations & Meditation Co

This episode, Whitney and Heather dive into Canto-If I Only had a Heart” Volume 1/Issues 1-6 by writer David M. Booher and artist Drew Zucker.We also discuss the current Black Lives Matter rallies around the country and how we can do our part as allies. Here are some great resources mentioned in the podcast. https://frugalbookstore.net/https://www.npr.org/sections/codeswitch/bit.ly/ANTIRACISMRESOURCES shared by Tara-Nicholle Nelson

Author Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, marketing and transformation visionary, keynote speaker and bestselling author Tara-Nicholle Nelson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakland, California, new research she has fielded on consumer attitudes toward the pandemic and quarantine, and how the power of understanding your customers' desire for transformation can lead to enormous success. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/tara-nicholle-nelson  

Serendipity is defined as “the occurrence and development of events by chance in a happy or beneficial way.” Many of our greatest moments are these moments of serendipity – meeting your partner, discovering your passion, having that ‘aha' moment while building a business. These are the kind of moments that in a lot of ways define what it means to be human. And if there's one thing you can definitely find in every success story, it's serendipity. “I wrote a 400-page book, and I joke, ‘I sold 10 copies of that book.' But one of those copies was to a gentleman who was one of the founders of HGTV, who called me up and said, ‘Hey, I've got your book and we'd like to license it.'” For Tara-Nicholle Nelson, now founder of SoulTour and of Transformational Consumer Insights, the journey to success started after her lightly-circulated, self-published book found its way into the right hands. It was that moment of serendipity that transformed Tara's life and career. And it's that type of pivotal moment that can change not just your life, but also change the lives of your customers. ---  Learn more about The Journey at mission.org/thejourney. The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it's part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.

See Full Show Notes here: https://growensemble.com/tara-nicholle-nelson-soultour/ Before Tara-Nicholle truly recognized her soul’s calling, she spent much of her life in shadow careers, getting a Masters in psychology, working as a lawyer, and acting as the Chief Marketer for MyFitnessPal before they went through a major acquisition in 2015. After she left that position, she realized that while she was good at marketing, what she was really excellent at was coaching people on how to find their own true calling and how to master their life in all areas. Answering that calling is what led her to found SoulTour. With SoulTour, Tara spends most of her time helping high-achieving women and purpose-driven businesses. She guides them through daily rituals, courses, and challenges in SoulTour’s School of Spiritual Strategy to help them eliminate inner roadblocks up-level their reality on all fronts. She’s also authored an excellent book, The Transformational Consumer.  She is really excited about the future of what SoulTour has to offer. Having come to an understanding that her company’s people are looking to conquer the hard things that come their way, their future is about rebranding their content to address this shift in thinking. In this episode, Tara discusses the hero’s journey and how it applies to her daily work, her own personal transformation and how she references it daily, the specifics of her coaching methods, and the process of authoring her latest book.

“We all are doing a hero's journey over and over and over and over again. Every time we seek to improve or change something about our lives or try to do something we've never done before it is a hero’s journey in itself.” — Tara-Nicholle Nelson Tara-Nicholle Nelson is a marketer and writer at heart, but before realizing her true passions, it was as a real estate agent that she started her first “customer insights project.” She wanted to help people make better decisions when buying homes, so she created a flow chart for making decisions. That flow chart led to her first book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser.  The book didn’t sell a ton of copies, but one did manage to land in the hands of a founder at HGTV who wanted to license it. This turned into Tara becoming a digital content marketing consultant and PR spokesperson for HGTV. It was the beginning of an inspiring career journey for Tara, one focused on content marketing.  Today, Tara is the founder and CEO of SoulTour and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI builds customer loyalty and engagement with content strategies based on research and customer insights. Tara also serves as a transition coach to a select few transformational leaders at SoulTour, a company that provides programs to help leaders along their journey.  On this episode, Ian sits down with Tara to discuss how she got into marketing after being a lawyer, the transitions she has made throughout her career, and what triggered her desire to write her first book on the “transformational consumer”. — P.S. Thanks to our partner, b8ta, this week we will be giving away three Simple Being Weighted Blankets. Enter the giveaway here for a chance to win! — Mission Daily and all of our podcasts are created with love by our team at Mission.org. We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

What do consumers value most? According to Tara-Nicholle Nelson, Founder and CEO of SoulTour, the answer to that question is changing. Tara is the author of "The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser." She is using the findings of her book to empower a number of brands by focusing on their consumers. On this episode of Marketing Trends, Tara also talks about how she got into marketing, her career journey, what led her to write a book, and much more. Links: Full Notes & Quotes: http://bit.ly/2lLo12e Tara’s LinkedIn: http://bit.ly/2m9gBq5 Tara’s Twitter: http://bit.ly/2lMmkl7 SoulTour: http://bit.ly/2m8kD1P 5 Key Takeaways: - Email is not dead. It's still a useful tool and a great way to reach people. - If your content is not personally relevant to your consumers, they’re going to tune out. - Everyone thinks they are a marketer because marketing gets a lot of exposure to the world. You need to learn to filter out the noise while still listening to the voices that really matter. - “One of the most untapped treasure troves of intelligence about customer insights in a company is the sales team.” - Tara-Nicholle Nelson - “I think that we're all superheroes. I think that human beings all have the ability to have a thought or an idea about a thing that does not exist and then cause that thing to exist.” - Tara-Nicholle Nelson Bio: Tara is the founder and CEO of SoulTour and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI creates customer loyalty/engagement, brand, positioning, and content strategies based on research and deep, human insight. Tara also serves as transition coach to a select few transformational leaders. She delights in helping leaders find the shifts and wisdom to release their limiting factors. Formerly, Tara was the VP, Marketing for MyFitnessPal, now part of Under Armour. During Tara’s tenure, MyFitnessPal grew from 45 million to more than 100 million users. Previously, Tara created content and marketing strategy for brands including HGTV, ING Direct (now Capital One), Eventbrite, Trulia (now Zillow), Lookout Mobile Security and Chegg. She holds Bachelor’s and Master’s degrees in Psychology, and a Juris Doctorate from UC Berkeley. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Growing a conscious brand isn't just about making sales or getting followers. Ophi talks to Tara-Nicholle Nelson, founder of Soul Tour and author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, on how to create a lasting bond between brands and buyers. Supplemental materials mentioned: Tara's Sacred Money Archetypes Quiz: https://soultour.pages.ontraport.net/sacredmoneyquiz Customer Journey Map Worksheet:

Welcome to this week's episode of the Manifest That Sh** Podcast! I'm bringing Tara-Nicholle Nelson to the table, to discuss perspective, finding the root of understanding and having the most insightful discussion about spiritual strategy. We discuss what it is to be a conscious leader? We show the power of connection. Unlocking the layers of spirituality in work and in your life. The challenges that we can face mentally and how to over come & surrender into transformation. Tara-Nicholle Nelson is a world re-owned leader, transformation expert and game changer when it comes to being soul rich.  Join the School of Spiritual Strategy here: www.soultour.com   https://www.instagram.com/transformationaltara https://www.facebook.com/taranicholle Would you like to be a special guest on the podcast? Reach out to latoya@creatorsofchangeagency.com or looking to expand or scale your marketing in your business, visit www.creatorsofchangeagency.com    

Vanessa and Casper explore the theme of “entitlement" in chapter 28 of Harry Potter and the Order of the Phoenix. This week we come to you live from our San Francisco show. We discuss Umbridge’s relationship to her own authority, Snape’s shame over insulting Lily, and the healing power of tea. We were so very lucky to have Tara-Nicholle Nelson of SoulTour join us, with a story about her tonsils and our own worthiness.Next week we're reading Chapter 29, Career Advice, through the theme of revenge. Thanks to everyone who came out to the California shows! See acast.com/privacy for privacy and opt-out information.

  Hello, my fierce Lionesses! I am excited to share the divine chat I share with Tara-Nicholle Nelson, CEO of SoulTour. Our conversation on how to metabolize 2018 and set yourself up for a magnificent 2019 was one of my favorites of the year.  This “Mini Master Class” includes... The post Metabolizing 2018 + Transitioning into 2019 with Tara-Nicholle Nelson appeared first on Debra Trappen.

Tara-Nicholle Nelson is a wonder woman. She is the former VP, Marketing for MyFitnessPal, now part of Under Armour, the author of 2 books including The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, and the CEO of a startup called SoulTour. We sat down with Tara-Nicholle to talk to learn about her purpose-driven career, how she's introducing spirituality into the tech world, and her best advice for a morning routine that inspires and connects people.

In our wide-ranging discussion, you’ll learn: - How a financial catastrophe gave her a sense of spiritual resilience and opened fresh possibilities - When everyone told her to declare bankruptcy, what she did instead (so inspiring) - How different income models have shifted her time-and-money mindset - Why showing up 100% helps her cultivate “enoughness” - How she and her partner “do” money so it’s about love, not a power struggle - The importance of being gentle with ourselves as we fine-tune our finances

Nicole Quinn sits down with Lightspeed's Entrepreneur in Residence, Tara-Nicholle Nelson to discuss all things content marketing and to hear about Tara's exciting new project, Soul Tour.

In this episode, we're going to talk about fueling a lifelong love affair with your customers and employees with our guest, Tara-Nicholle Nelson. She is the former vice president of marketing for 'MyFitnessPal,' where she led a team that grew the platform to over 100 million customers. She has been featured in 'The New York Times' and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider. She is the founder and CEO of 'Transformational Consumer Insights' and also the board president of 'City Slicker Farms,' a nonprofit food justice organization in West Oakland, California. Her new book is The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. Resources: * http://transformationalconsumer.com/ – Website * http://www.taranicholle.com/ – Blog * https://transformationalconsumer.leadpages.co/book-giveaway/ – Book Giveaway * @taranicholle – Tara-Nicholle on Twitter * Buy her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Sponsored by: * LEADx.org – subscribe to become 1% better every single day Review and Join Our Ambassadors Club: Please consider leaving an honest one- or two-sentence review on iTunes or on Stitcher.  Nothing matters more for bringing the podcast to the attention of others. And after you leave your review, send me an email at info at leadx dot org to let me know, and I'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is r...

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The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson

Tara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understand, reach, and engage Transformational Consumers: a hyper-growth segment of consumers that view all of life as a series of campaigns to change their behavior in order to live healthier, wealthier, wiser lives. Formerly, Tara was the first and only VP, Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. Over 160 million people worldwide use Under Armour Connected Fitness apps to get an around-the-clock view of their food and fitness activities. In Tara’s first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million. Tara created the Transformational Consumer Insights framework in 2012, and has continued to develop it throughout a career of working with the biggest brands in consumer tech to reach and engage hundreds of millions of consumers by helping them make the difficult behavior changes they struggle with as they aspire to live healthier, wealthier, and wiser lives. Tara’s exuberant belief that business can be a powerful, transformational force for humanity and her team’s deep expertise in predictive data science, neuropsychology, behavioral economics, content marketing, brand, and digital strategy powers TCI’s approach and offerings. Tara has developed and executed integrated marketing, content, PR and social media strategies that achieved the traffic, brand, PR, niche marketing, business development and revenue objectives of behavior-focused digital companies like HGTV, Eventbrite, ING Direct, Chegg, Lookout Mobile Security, ModCloth, and real estate search engine Trulia.com. Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit community farming and food security organization in West Oakland.   “Part of the reason most B2B marketing is terrible is that people think they’re marketing to a company, but that’s not a thing. Every single person who is going to place the order is a human being.” - Tara-Nicholle Nelson  What you’ll learn about in this episode: Why you need to focus more on the people that you’re marketing to instead of the product that you are marketing Transformational consumers: what you need to know about marketing to these influential consumers Why consumer disengagement is a human problem, not a digital problem Why you can’t do B2B marketing without focusing on the humans placing the order Why you need to spend enough time on the customers you already have Why all of the teams in your company need to align on one goal Why you should negotiate to be able to achieve your marketing efforts cheaper Why you need to focus on the message, not the medium Ways to contact Tara: Website: transformationalconsumer.com Twitter: @taranicholle Book: "The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser" City Slicker Farms: www.cityslickerfarms.org

The Transformational Consumer Tara-Nicholle Nelson hails from Oakland near San Francisco. She is founder and CEO of Transformational Consumer Insights. She has written a new business book called The Transformational Consumer. Tara has a Masters Degree in Psychologist and a phd from the University of California. Tara has been both lawyer and marketing director. She is the archetypal Transformational Consumer. Tara-Nicholle has also worked for Trulia, a real-estate business and is on the board of a food justice non-profit, City Slicker Farms. Tara was the first marketing director for MyFitnessPal, whose fortunes she helped transform. Who is the Transformational Consumer? Transformational Consumer is the most valuable and least understood customer of our time. Collectively they buy $4 trillion in life-improving products and services every year in the US. Transformational Consumers are a massive group of people who see life as a series of projects to change their lives to become healthier, wealthier and wiser. Examples: Eating better Exercising more Losing weight Saving more money Investing more wisely Career development Being a better citizen of the world The key is to think like these transformational consumers think – very broadly. Tara has found that 50% of the US consumers identify as transformational products, inasmuch as they are using digital or real-world products several times a week in an effort to realise their transformational healthy, wealthy or wise goals. It is not a niche. Tara tells us that most entrepreneurs and most people who listen to podcasts are transformational consumers. Transformational consumers are people who believe they can transform almost anything about their lives, as long as they can get a handle on tools that will help trigger progress towards the goals they are trying to accomplish. In the world of marketing we live in there is a lot of noise. We seem to be hitting peak content. The more content that is being published right now, the less people engage with it. Yet, most marketers are spending more and more on content. The problem of human disengagement Tara believes marketers are falling into the broken belief that digital is the way to solve these problems. i.e. if you have an app, people will care about you, if you've got lots of social media followers, or you post the coolest video – that is going to solve your problems. If you just do more digital advertising that will solve the problem. BUT, Tara points out that human disengagement is a human problem. Disengagement is not a digital problem, it is a human problem, so the solution will not be something from the digital world, it will be a human solution. Tara believes in digital, but says it is simply a tool. It is human dreams and fears that we must solve as marketers if we want people to care about the things we create. The hero's journey In “The Transformational Consumer”, Tara stresses that we have to recognise that marketing is less about YOUR brand and more about the customer's journey. Tara talks about a hero's journey. The hero's journey is an archetypal story format resonates particularly well with the human brain. All the great stories follow along the hero's journey arc. The Hero (your customer: has a challenge or a quest to go on receives a call to this adventure leaves home (aka away from everything the Hero has ever known) and goes along a journey is aided in the quest by mentors, guides, aids and tools experiences battles, including failures and victories returns home victorious with the bounty of their journey, literally bounty or personal changes. Tara applies the Hero's journey to advise brands to STOP publishing as much content ABOUT their brand, instead create their marketing and their content programming in a way that positions their customer as the Hero of their own journey. This shifts perspective of your brand,

According to today’s guest, as brands “we must dedicate ourselves to becoming a facilitator of the transformations people want to make in their lives.” The reason, according to Tara-Nicholle Nelson, is because of the number-one factor limiting your company’s success. Disengagement.  She dives into this and more in her new book, The Transformational Consumer: Fuel a […] The post Episode #163: How to Fuel a Lifelong Love Affair With Your Customers first appeared on Read to Lead Podcast.

Moe Abdou is joined by consumer maven, Tara-Nicholle Nelson to explore the making of a transformational consumer.

Tara-Nicholle Nelson, CEO of Transformational Consumer Insights, joins this episode of Helping Sells Radio to discuss how we should pay attention to how our customers want to live their life differently, and how we can help them achieve that. In her new book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, Nelson writes about how you can be successful by helping your customers achieve their goals, personal or professional.    Get on the email list at helpingsells.substack.com