Dental Marketing Goat

2025 not looking too hot for your office?What if you could walk into 2026 with a real playbook in your hands?A clear, simple roadmap for:-Marketing that actually works-Hiring the right people at the right time-Delegating through smart systems-Growing your team without burning outThat's exactly what this show is about.Let's stop guessing—and start growing.➡️ Will one day change your next three years? Save $300 Instantly – Register Now for $199 →Use discount code DGPL-DMG at checkout. Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

 In this episode, Gary Bird shares a powerful dental SEO hack that helps practices rank higher for high-value niche keywords like “dental emergency,” “veneers,” and “dental implants.” This strategy requires zero technical skills and can dramatically boost your local search visibility. Learn how optimizing Google reviews with targeted keywords can drive more new patients to your dental practice. As AI-driven search continues to evolve, this simple technique will become even more essential for dental marketing success. If you're looking to improve your dental SEO and dominate local rankings, this tip is a game-changer. Watch now to learn how to turn your patient reviews into your most valuable SEO asset.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Dental growth expert Gary Bird reveals one of the most overlooked mistakes that can silently kill your new patient flow—without showing up on any dashboard. This quick fix takes just 10 seconds but could save your dental practice thousands in wasted marketing dollars. Learn how a hidden double phone tree was causing a massive drop in leads and what you can do to avoid the same issue. If you're struggling to convert leads despite good traffic and rankings, this video is a must-watch. Discover the connection between phone systems and new patient acquisition, and how to instantly improve your dental marketing ROI. Don't let one small mistake cost you 30+ new patients a month.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

This year on Dental Marketing Goat, Gary Bird brought game-changing strategies to help dental practices increase new patient growth, boost marketing ROI, and optimize operations. From mastering Google reviews and phone conversion to uncovering the biggest scheduling mistakes, we covered the most powerful ways to scale your practice. Discover the top dental marketing trends of 2025, the #1 strategy to lower marketing costs, and how to achieve 100% case acceptance without high-pressure sales. Don't miss the best moments from the year's top episodes—watch now and transform your practice!Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comConnect with our Guests Here ⤵️Dr. Andrew EricksenOwner of Holladay Dental StudioWebsite: https://holladaydentalstudio.com/D'vora BidermanFormer office manager of Metropolitan Dental ArtsWebsite: https://metropolitandentalarts.com/Dr. Blake HamblinOwner of Hamblin Family DentistryWebsite: https://hamblinfamilydentistry.com/Geoff RocheMarketing Director at Dental Arts GroupWebsite: https://dagsmiles.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

You spend $4,000 a month on marketing. You get between 20 and 40 new patients every single month.Most of them stick around. On paper, it looks like everything's working… But your practice never really grows.What's going on?It's not what you think.There's a hidden reason a lot of dental offices hit this invisible ceiling. We call it the "growth trap," and once you know what it is, it changes everything.If you've been doing all the “right” things and still feel stuck, this episode is for you.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In today's show, we're talking about something that's costing your practice time, money, and team morale—chasing the wrong patients.We'll look at what really happens when your team is trained to push patients who were never going to say yes in the first place. You'll hear why this backfires and how it actually burns out your staff and drains your energy.Then we'll look at real data that proves there's a better way—focusing on the *right* kind of patient. Not just more patients, but better ones. The kind that show up, say yes, and are thankful they found your office.If you're tired of spinning your wheels, this episode is for you.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Discover how one dental practice doubled new patient numbers and achieved high ROI by mastering what really matters in dental marketing. In this episode, Gary Bird and Dr. Ian Alvey break down how quality leads, phone conversion strategies, and team culture drive real growth, not just clicks and impressions. If you're a dentist frustrated by poor marketing results, this is your roadmap to scaling successfully in 2025.Connect with our Guest Here ⤵️Website: https://queencitydentistryclt.com/Website: https://infinitydentalarts.com/Want to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this episode, Gary Bird breaks down the proven strategies that helped multiple dental practices hit record-breaking Q1 growth and April production numbers. Discover how smarter dental marketing targeting, consistent front desk accountability, and boosting Google reviews can dramatically increase your new patient numbers and treatment acceptance. Gary also shares the right way to use patient financing to drive case acceptance without feeling salesy. These are the exact dental growth tactics fueling 4x+ increases in new patient flow while maintaining high ROI. If you're ready to grow your dental practice despite economic uncertainty, this episode is packed with actionable insights. Watch now to learn how leading dental practices are scaling fast and sustainably.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this episode, dental marketing expert Gary Bird explains why cutting your dental marketing budget can sometimes increase your ROI and improve new patient conversion rates. Learn how average treatment per first visit, team efficiency, and patient volume all play a critical role in your dental practice's growth. Gary shares how to find your new patient sweet spot, avoid missed treatment opportunities, and maximize dental marketing performance without overwhelming your team. Discover the key metric most dental practices ignore that directly impacts treatment acceptance and practice profitability. If you're serious about growing your dental practice, this is essential insight for aligning marketing spend with production results.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this episode, Gary Bird breaks down how one bad Google review can destroy your dental practice's new patient flow—even if your marketing is working. Learn the real-life story of a thriving practice that saw a sudden drop in patients and how a single negative online review was the hidden culprit. Gary shares a proven step-by-step system for responding to negative reviews, protecting your Google ranking, and maintaining your practice's online reputation. This video is essential for dentists who want to grow their practice, improve dental SEO, and stop losing patients to poor review management. Stay to the end to get a free Google review response checklist that turns bad feedback into powerful marketing.Would you like help optimizing your video title or tags for SEO as well?Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Are you generating dental leads but not seeing them turn into new patients? In this episode, Gary Bird shares a powerful 4-point checklist every dental practice needs to convert more leads and boost patient acquisition. Learn how to identify whether your problem is poor dental marketing or broken front office operations. We'll cover lead follow-up, call handling, form tracking, appointment wait times, and no-show patterns—plus how to map and target the right high-converting patient demographics. If you're struggling with dental growth, new patient flow, or improving treatment acceptance, this video is packed with actionable insights. Watch now to level up your dental marketing strategy and grow your practice smarter. Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Want to grow your dental practice with more new patients but feel stuck? In this episode, Gary Bird breaks down the top three operational systems that every dental office must optimize to support true dental growth. Learn how phone coverage, schedule availability, and same-day treatment systems directly impact your ability to attract and retain patients. Avoid the costly mistake of pouring marketing dollars into a broken infrastructure. Discover how to streamline patient flow, improve conversion rates, and boost production fast. Stay until the end to access a free course on building scalable dental systems and SOPs.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Most offices don't realize they're in trouble until it's too late.It usually starts small — a budget cut to marketing. At first, nothing seems wrong.Then, the phones slow down. Leads dry up. The front office panics. New patients drop. Production dips. Now you're scrambling, trying to fix something that broke months ago.The real problem?You're chasing lagging numbers instead of forecasting.By the time you feel the dip, the damage is already done.If you want to grow, you have to pay attention sooner.Watch call volume, lead flow, consults, and treatment acceptance — not just production reports.Cutting marketing isn't just a money move. It's a future patient move.Today, we're going to talk about how to forecast better, spot warning signs early, and keep your office calm even when things slow down.Let's get into it.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

What if your biggest strength is also what's holding your dental practice back? In this episode, Gary Bird explores how dentists' greatest superpowers—like perfectionism, empathy, independence, and competitiveness—can become major roadblocks to growth. Learn how to shift your mindset from clinical excellence to business scalability using proven leadership and entrepreneurial strategies. Discover why applying the 80% rule in your dental business could be the key to sustainable success. This video is a must-watch for dental entrepreneurs, practice owners, and growth-minded dentists navigating the transition from clinician to CEO. Gain the insight you need to avoid burnout and build a thriving dental practice. Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Growth is not easy. If it were, everyone would be doing it. It's especially hard in dental because dentists are busy doing dentistry, and growth becomes a side project. In today's episode, Gary Bird will give you an easy checklist to start growing right away with as little time investment from yourself as possible.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this episode, Gary Bird tackles one of the most common questions in dental business growth: Should dentists outsource their marketing or keep it in-house? Learn how to decide what tasks to delegate based on your unique strengths, and how strategic outsourcing can accelerate dental practice growth. Gary breaks down a simple framework to help dentists determine whether to outsource marketing, billing, HR, or other critical business functions. Discover how to use remote teams and AI to streamline operations and stay focused on what matters most—growing your dental practice. Perfect for dental entrepreneurs looking to scale efficiently and avoid burnout.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this episode, Gary Bird reveals how one small hiring decision helped a dental practice boost collections by $10,000 a day. Learn how the right front desk or treatment coordinator hire can dramatically increase dental case acceptance and production. Discover why staffing and leadership are key to sustainable dental practice growth. If you're struggling to grow your dental business, this simple change might be the breakthrough you need. Watch now for real-world dental team strategies that drive results. Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy*85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

 In this episode, Gary Bird shares actionable marketing strategies for new dental practices in rural markets. Learn how to grow your dental practice fast with tips on upgrading your office, improving your dental website, and boosting your Google reviews. Discover how to rank higher on Google by setting up your Google My Business the right way. If you're starting a dental practice or looking to stand out in a competitive market, this video is packed with dental marketing insights you can implement today. Watch now to future-proof your practice and attract more patients. Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.comWant to Master The Business Side of Dental and get free resources?Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend!_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Thinking about opening a second dental practice? In this episode, Gary Bird breaks down what every dentist must consider before scaling their dental business. Learn why your second practice often fails without the right systems, leadership, and profitability strategies in place. Discover how to optimize time, retain top talent, and master multi-location growth. This free training, normally $99, reveals five critical areas you must nail to succeed with expansion. Perfect for dentists looking to grow smarter, not harder.Want to Master The Business Side of Dental? Visit ➡️ https://thedsoacademy.com/*85% of DSO Academy students would recommend it to a friend!For free resources, visit ➡️ https://smcnational.com/dsoacademyConnect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

You opened your practice because you wanted freedom. Freedom with your time.Freedom with your money.Freedom to treat patients how you wanted to.But somewhere along the way, that dream flipped. Now you feel trapped. You're the first one in the office and the last one to leave. You're answering questions from the front desk, fixing broken systems, double-checking treatment plans, managing upset staff—and by the end of the day, you're drained.Why? Because you're stuck in Superhero Syndrome.You've convinced yourself that only you can do it right. You wear the cape. You play the hero. But what you don't see is—you're not saving your practice… you're choking it.You're the bottleneck.You might not like hearing that, but deep down, you already know it's true.Your staff doesn't grow, because you don't let them fail and learn.Your systems don't work, because you change them every week.Your stress is off the charts, and your team walks on eggshells, because everything flows through you.Here's the truth: the best-run practices don't have superheroes—they have systems.They have delegation.They have trust.If you want to grow, you've got to take off the cape.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Today we're doing a competitive analysis in a city just outside Washington D.C.—a high-income area that's packed with potential, but also packed with competition.We're going to walk through a few key things: 1. Income levels – We'll break down what kind of households live here and what kind of dentistry they're probably looking for.2. Competition – How many offices are in the area? Are they marketing well? What services are they pushing?3. Reputation – We'll look at what people are saying. Who has the reviews? Who's missing out? What can you do to get noticed?4. Patient attraction methods – What's working in markets like this? What makes high-income patients choose one office over another? And how do we help you become the obvious choice?This isn't just about numbers—it's about strategy. We'll give you some real data, talk through what we're seeing, and help you figure out:Can you win here—and if so, how?Let's get into it.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Today, host Gary Bird breaks down the pros and cons of two major growth strategies for dental practices: investing $10,000 in marketing or relying on in-network insurance participation. Which one maximizes profitability? Which gives you more control over your patient base? We'll dive into key topics like patient acquisition, revenue impact, case acceptance, and long-term practice sustainability. If you're looking for expert insights on dental marketing strategies, insurance participation, and practice profitability, this episode is a must-watch. Let us know in the comments—which approach would you choose?Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Gary Bird talked with a dentist recently about how underperforming dentists were scaring away amazing team members. He gave a five-step process on how to deal with underperformers.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

What's the most expensive thing in your office? Staff Salaries & Benefits (dentists, hygienists, assistants, front desk): $20,000–$100,000+ per employee, per year#1 expense for almost every office - Office Rent or Mortgage: $3,000–$20,000+ per month depending on locationCBCT Machine: $70,000–$150,000CAD/CAM Milling Machine: $70,000–$120,000Dental Chair with Delivery System: $15,000–$50,000 eachBusiness & Malpractice Insurance: $10,000–$25,000+ per yearUtilities (power, water, internet, etc.): $1,000–$3,000+ per monthIntraoral Scanner: $20,000–$45,000Panoramic or Ceph X-ray Machine: $20,000–$60,000Marketing & Advertising (digital, print, SEO, etc.): $4,000–$20,000+ per monthNOPE! None of these things are it.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Why Some Dentists Get TOO MANY New Patients?Gary Bird breaks down why some dental practices struggle with too many new patients while others can't seem to grow. The problem isn't marketing—it's operational barriers that keep patients from scheduling. Learn how to remove roadblocks like poor phone answering, long wait times, and low Google review counts to maximize growth. Discover the key to turning marketing success into long-term patient retention and why referrals should be your #1 priority. If you want a thriving, overbooked dental practice, this is the video for you.Watch now to fix the #1 issue limiting your practice's growth.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

The truth is, most dental teams don't realize they're saying the wrong things on the phone... and it's costing them big time.We're going to walk through 10 common things your team is probably saying—and then show you exactly how to fix it. Simple swaps, clear scripts, and no fluff. Just practical changes that help you book more patients and grow your practice.If you want your front desk to become a patient-booking machine, this episode is for you. Let's get into it.Comment below for the scripting for your team to use!Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Gary Bird reveals the best strategy for handling negative Google reviews and transforming them into a trust-building asset for your dental practice. Learn the step-by-step process to respond effectively, demonstrate professionalism, and show potential patients that you care. Discover how to acknowledge, empathize, and offer a solution in a way that boosts credibility and prevents future bad reviews. If you've ever worried about online reputation management, this video will give you the exact framework to turn negative feedback into a positive brand advantage.Comment below for a PDF step-by-step for your team!Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Today, I'm sharing a super helpful 6-page SOP that'll make sure your office is ready to win at smile makeovers!This resource came straight from Dr. Jacob Berger Smile Makeover course—it's packed with the same systems he uses to consistently get results.Want the SOP for free? Drop a comment below and I'll send it your way.Also—stick around till the end of the show because I've got a bonus for you…You'll get:- A Smile Makeover Checklist - A Treatment Presentation ChecklistThese two extras will help you close more cases and get more people saying *yes* to treatment—*today*.Let's go win the day.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Gary Bird breaks down exactly how long it takes to see a positive return on investment (ROI) with Google Ads and how much dentists should budget for marketing. Learn why ROI in dentistry is different from e-commerce, the biggest mistakes that kill your ad performance, and what factors—like phone answering, treatment coordination, and patient retention—impact your results. Whether you're spending $3K or $30K per month on Google Ads, this video will help you set realistic expectations and maximize your ROI.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Gary Bird reveals the #1 reason dental offices struggle to grow, and it's not what most dentists expect. Leadership is the biggest factor in scaling a successful dental practice, yet many dentists get stuck focusing solely on clinical work while neglecting their team's development. Learn why strong leadership, accountability, and consistent training are essential for improving case acceptance, marketing ROI, and front desk conversions. If you want to increase new patients and grow your dental business, this episode is for you.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Gary Bird breaks down how AI is changing dental marketing, from SEO and social media to phone answering and patient communication. Learn why AI won't revolutionize SEO overnight, how it can help optimize content creation, and where it's making the biggest impact—improving call handling and patient conversions. If you're wondering how to use AI for your dental practice's marketing strategy, this episode covers what works, what doesn't, and what's coming next.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Did you know that *when* you run your Google Ads matters just as much as *how* you run them?Most dentists are wasting money simply because their ads are running at the wrong times, attracting the wrong type of patients.In this episode, we break down some simple yet powerful hacks to optimize your ad schedule and patient targeting.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

More and more companies are demanding employees return to the office full-time. Some are calling it a ‘domino effect'—one company makes the move, and others follow.Elon Musk is pushing for in-office work, Jamie Dimon is laying down the law at JPMorgan, and even companies like TikTok and Amazon are pulling employees back.So what does this shift mean for dental practices? Could it help or hurt patient flow? And how should dental offices adjust their marketing and operations to stay ahead?Let's break it down.Connect with our Host Here ⤵️Website: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

DENTIST ASKED ME: "Any recommendations? I will start spending at least $500 on Facebook. I think the ROI is better on FB ads is better than the goggles ads. Do you have any episodes for good FB ads?" What are your thoughts?Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Most dentists think offering a discount is the same as running a strategic loss leader—but they couldn't be more wrong. Coupons and loss leaders are two completely different things, yet many practices treat them as one and the same. Here's the reality: coupons are just discounts—Think Groupon. Loss leaders, on the other hand, are strategic pricing tools designed to bring in the right patients and lead to higher-value treatments. One devalues your services; the other sets you up for long-term success. If you don't understand this difference, you're probably leaving money on the table—or worse, training patients to expect cheap dentistry.In this episode, we're going to break down why dentists keep getting this wrong and how you can fix it.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

The One Simple Marketing Hack That Skyrocketed Their ROI (1300% Growth!)Most dental practices struggle to maximize their marketing ROI, but what if one simple change could drive massive results? In this episode, we break down how one practice went from 169% ROI to over 1300% ROI—and the best part? It's an easy tweak that most dentists overlook.You'll learn:✔ The three main ways to market your practice effectively✔ Why emergency patients can be a game-changer for short-term revenue✔ The biggest mistake dentists make with hygiene schedules and new patient availability✔ How to retain emergency patients and turn them into long-term practice membersIf you're not getting the ROI you want from your marketing, this episode is a must-watch! Plus, we're sharing strategies that work regardless of who you're working with.

Do postcards still work for dental marketing? The answer is yes—but with some big caveats. In this episode, I'll break down when postcards can be effective, why results can be unpredictable, and how competition in your area plays a huge role.Here's what you'll learn:✅ Why postcards work well in some cases but fail in others✅ How competition affects your postcard campaign results✅ Why timing matters more than you think✅ The key difference between postcards and digital marketingPostcards can be a great tool, but they're not always reliable. If you've tried using them, I'd love to hear your experience—were they successful or not? Drop your thoughts in the comments below!Join our Dental Marketing & Growth Facebook Group—a community of nearly 5,000 dental professionals discussing what's working in marketing today. Connect with top dental marketers and practice owners. The link is in the description! https://www.facebook.com/groups/1128133131694060/?__tn__=-UK-RConnect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Do billboards still work for dental offices? A dentist recently asked me this, and in this episode, I break down the three scenarios where billboards can actually be effective—and the many ways they don't work.If you're a practice owner wondering whether billboards are worth the investment, this episode is for you. I'll cover:✅ Why billboards can work in small towns for low costs✅ How multi-location brands can benefit from billboard advertising✅ When high-ticket treatments like implants and full-arch make billboards profitableBut for most dental offices, billboards aren't the best use of your marketing dollars. I'll explain why and what you should consider instead.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Are your dental practices "doing well on paper" but not profitable? You're not alone! In this episode of Dental Marketing Goat, Gary Bird answers a question from a dentist struggling with this exact problem. They own two practices, look good from the outside, but aren't seeing the profits they expect. They want to go from 30 to 80 new patients per month and aren't sure whether to focus on marketing or cutting expenses.Gary dives deep into this common dental practice dilemma, offering four key strategies for achieving sustainable growth and profitability. He covers the importance of:1. Mapping your area: Understanding your patient demographics and strategically targeting the right audience.2. Training your staff: Equipping your team with the skills to convert low-trust marketing leads into loyal patients. This is crucial for practices transitioning from referral-based to marketing-driven growth.3. Budgeting for growth: Investing wisely in marketing and understanding that growth takes time and consistent effort.4. Strategic scaling: Why jumping from 30 to 80 new patients overnight can actually HURT your practice and the importance of a step-by-step approach.If you're a dentist struggling with profitability, or looking to scale your practice the RIGHT way, this episode is a MUST-LISTEN. Gary offers free resources, including patient demographic maps and staff training materials. Comment below if you'd like access to these resources or have your own advice to share! We want to hear from you.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Scaling a fee-for-service (FFS) dental practice can be challenging, especially when it comes to attracting new patients. In this episode, we break down the key strategies that successful FFS practices use to drive patient growth and long-term sustainability.A dentist recently reached out with this question:"Any recommendations on how to scale marketing for an FFS office? Getting new patients has been a challenge. Just bought the practice."If you're in the same boat, this episode is for you! We cover:✔️ The different types of FFS models and why it matters✔️ Understanding your market and whether FFS is viable in your area✔️ The importance of patient referrals and how they reflect your practice's health✔️ How to market high-value treatments like implants, aligners, and smile makeoversFee-for-service dentistry requires a unique approach to marketing and patient conversion. Whether you're a new owner or looking to refine your strategy, these insights will help you attract the right patients and build a thriving practice.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

The Dental Flywheel: The Secret to Massive Growth in Your PracticeEver wonder why some dental practices seem to explode with new patients while others struggle to grow? The answer lies in The Dental Flywheel—a proven system that creates unstoppable momentum for your practice.In this episode, we break down:✔️ The 3 key stages of the Dental Flywheel: Attract, Engage, and Delight✔️ Why patient referrals are the key to high-quality, loyal patients✔️ The biggest mistakes dentists make with their marketing (and how to fix them)✔️ How poor phone handling is silently draining your marketing budget✔️ A simple strategy to increase conversions, boost referrals, and cut marketing costsMost dental practices are unknowingly losing nearly 100% of their marketing patients before they even walk in the door. If you're tired of feeling stuck and want predictable, sustainable growth, this episode is a must-watch.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Should This Dentist Cut Their Marketing Budget? A Common Dental Marketing Dilemma. A dentist reached out with a tough question: "I'm spending $2K–$4K a month on marketing, but my practice is mostly referral-based. Should I cut my budget? Would I be less busy if I stopped spending?"In this episode, we break down:* Why most dental practices rely heavily on referrals – and what that means for marketing* How to track marketing ROI properly (hint: not all patients are equal)* The #1 mistake dentists make when working with general marketing agencies*A simple test: Should you double your budget or cut it entirely?*The real impact of SEO, Google Ads, and social media for an already-busy practiceIf you're questioning the effectiveness of your marketing, this episode is for you. Plus, we offer insights on how to track what's really working – so you're not blindly spending money each month.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Dentist Asks for Help! Struggling to Get Patients in a Low-Visibility LocationAre you struggling to attract new patients to your dental practice despite using SEO, Google Ads, and social media? In this episode, we break down a real-life case of a dentist facing marketing challenges in a low-visibility medical building, surrounded by competition—including DSOs spending thousands on digital marketing. We discuss:      *Why marketing should never be an afterthought when opening a practice      *The reality of competing against corporate dental groups      *How to effectively target the right patients using data-driven strategies      *Why SEO, giveaways, and free promotions may not be enough      *The importance of a high-visibility location in your marketing plan If you're facing similar struggles, this episode is a must-watch. Plus, we offer a free marketing analysis to help dentists identify the best opportunities in their market—no strings attached. Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

How I Started in Phone Book Marketing (And the 4 M's You Need to Win Today)Marketing a dental practice used to be as simple as running a phone book ad—but times have changed. In this episode, I share how I started in dental marketing with phone books (yes, really) and the critical lessons that still apply today. If you're struggling with marketing, frustrated by slow growth, or unsure why your efforts aren't working, this episode is for you.I break down the Four M's of Marketing—the essential framework to help you identify what's holding your practice back:1. Marketing – Are you investing in the right strategies?2. Market – Are you targeting the right audience?3. Motivation – Is your team aligned with your goals?4. Methods – Are you optimizing how you engage with patients?If what worked five years ago isn't working now, it's time to adapt. Watch to learn how to diagnose and fix your marketing challenges so your practice can grow.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Are you losing new patients because of how your front desk handles calls? In this episode of Dental Marketing Goat, host Gary Bird shares a powerful front desk scripting hack that can significantly boost your new patient numbers—without spending a penny more on marketing.Learn how simple changes to phone call scripts can transform your conversion rates. Gary walks you through:     *The exact scripts your team should use to handle pricing and insurance        questions.     *How to effectively schedule appointments with a dual-alternate close.     *The common mistakes most dental offices make on calls and how to avoid        them.Find out how one dental practice went from 51 to 88 new patients a month with this approach—no extra marketing dollars required!Want the free scripts and training for your team? Comment below, and we'll send them your way. Don't miss this game-changing strategy to grow your practice!Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Does Location Matter in Dentistry? The Surprising Truth About Growing Your PracticeIn this episode of Dental Marketing Goat, Gary Bird dives deep into one of the most debated topics in the dental community: Does location matter for your dental office? Spoiler alert—yes, it does, but maybe not for the reasons you think!Gary explores why choosing the right location is critical to attracting new patients, building trust, and fostering long-term growth. From understanding traffic patterns to leveraging high-visibility retail spaces, this episode offers actionable insights for dentists looking to maximize their practice's potential.Key takeaways include:Why traffic flow and convenience are game-changers for patient acquisition.The impact of visibility in high-traffic areas on patient trust and marketing ROI.Real-life examples of how the wrong location can harm your practice.Tips for selecting a location that aligns with your growth goals.Don't miss this episode if you're a dentist or practice owner eager to level the playing field against the competition. Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

In this episode of Dental Marketing Goat, host Gary Bird, Owner of SMC National, dives into a critical issue many dentists face: cutting their marketing budget during tough times. While it might seem like a quick fix to save money, this approach can backfire, leading to even bigger challenges down the road.Gary explores the mindset shift needed to focus on growing the top line rather than just cutting the bottom line, inspired by Henry Ford's famous quote: "Cutting marketing to save money is like throwing away your watch to save time."Tune in to learn:     *Why cutting your marketing budget hurts your practice's growth.     *Practical strategies to boost revenue without cutting corners:     *Leveraging existing patient opportunities for high-value treatments.     *Re-engaging dormant patients for cleanings and overdue treatments.     *Improving front desk performance and scheduling efficiency.     *Enhancing case acceptance and patient follow-ups for better results.Whether you're a dentist struggling to balance your budget or looking to optimize your practice's profitability, this episode is packed with actionable insights to help you grow sustainably.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

Why Do We Give Away All Our Resources for FREE?In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down why his team provides free marketing and training resources to dentists.What You'll Learn:     *The challenges most dental practices face with unanswered calls, untrained front desk teams,        and low conversion rates.     *Why SMC National creates high-quality training materials for marketing, phone handling,        scheduling, treatment presentations, and more—and gives them away for free.     *How these resources help practices grow, overcome operational gaps, and create opportunities        for collaboration.Whether you're struggling to afford professional marketing services or want to DIY your growth strategy, these free resources are designed to help your practice thrive.Resources Mentioned in the Video:     *Marketing calendars     *Phone training     *Customer service training     *Internal marketing strategies     *Treatment presentation techniques     *Dropping insurance guidance     *Key performance indicators (KPIs) to trackHow to Get the Resources:     1. Drop a comment below saying, “Give me the resources.”     2. We'll DM you a link to access them all in one place.Connect with our Host Here ⤵️Gary BirdOwner of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

This Strategy Works for ALL Dentists! Whether You're New or Experienced, You Will Grow!Are you a recent dental graduate wondering how to grow your practice? Or a seasoned dentist looking for a proven system to attract high-quality patients without relying on personal branding?In this episode of Dental Marketing Goat, Gary Bird dives into the ultimate growth strategy for dentists at any stage of their careers.Learn the step-by-step approach to:     *Attract new patients quickly using SEM (Search Engine Marketing)     *Build trust with your patients through effective communication     *Leverage patient referrals to grow your practice sustainably     *Stack Google reviews to boost your online presenceKey Takeaway: Focus on solving patients' chief concerns, earn their trust, and watch your practice soar!Don't miss this actionable episode designed to help you grow smarter and faster—whether you're fresh out of school or expanding your dental empire!Have a question? Comment below or reach out—we love hearing from our listeners!Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

What's a Good Cost Per Patient? In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)? Whether you're growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI. Gary breaks down:     *What does cost per patient mean and how to calculate it properly?     *The key factors that influence CAC, include marketing, call rates, and        patient scheduling.     *How competition, market dynamics, and team efficiency impact your        results.     *Real-life benchmarks for CAC and how they connect to ROI.Are you tracking your CAC or ROI? Share your thoughts in the comments! Let's build a stronger dental community together.Don't miss actionable insights to help your practice grow without overpaying for new patients. Hit LIKE, SUBSCRIBE, and turn on NOTIFICATIONS for more expert dental marketing tips!Got questions? Drop them in the comments, and we might feature them in an upcoming episode!Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

3 Steps to Attract New Patients WITHOUT Insurance Struggling to grow your practice without relying on insurance-driven patients? In this episode of Dental Marketing Goat, Gary Bird dives into the proven 3-step strategy to help your dental practice thrive while targeting patients who aren't insurance-focused.Key Takeaways:      1. Marketing & Targeting: Learn how to attract the right patients by aligning            your marketing with their needs and strategically targeting your ideal           demographics.      2. Motives & Training: Discover how to align with patient motives, train your           team effectively, and ensure your office is set up for success.      3. Money & Timing: Implement payment options and optimize timing to meet           patient expectations and close more treatments.Whether you're considering dropping insurance or simply want to grow your fee-for-service base, this episode is packed with actionable tips and insights to help you succeed.Want to access exclusive resources mentioned in the video?Comment “MAPS” to discover your ideal patient demographics!Comment “PHONES” to get our free phone training course!Don't forget to LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS for more free dental marketing strategies that can transform your practice!Connect with our Host Here ⤵️Gary BirdFounder of SMC NationalWebsite: https://smcnational.com/Website: https://thegarybird.com_________Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.