Digital Transformation Success

The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread.  This episode of Digital Transformation Success is special for a couple reasons:  1. It features 3 special guests, each of whom are data quality experts 2. It is centered around a brilliant collaboration between two groundbreaking companies 3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach! Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You'll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based. According to Lisa, "It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, 'let's turn this up on its head and start having an open dialogue, because I can't even come close to solving this on my own!'"  Sarah's background in client-side work lent a depth of perspective into the industry mindset, ("They know it's there, but they don't want to look behind the curtain.") but also an urgency to the solution: "Let's get it out there and in the open, because it's a problem that's out there and it's not going away."  Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: "If you can't rely on the data that you collected about specific populations, it's those populations that are going to be hurt the most by that."  CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration.  Leib says, "It's very clear that data quality is at the forefront of what's important to InnovateMR, and that's part of why we get along so well and why this is such a great partnership."  Learn more about your ad choices. Visit megaphone.fm/adchoices

Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues. Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions, Internet of Things, logistics management, and software companies, major law firms, and the government sector on both international and domestic levels. Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand's health? We're taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements. "If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they'd start to see this dimensionality of who their audience truly is." - Zach Nippert Tune in to hear how Zach and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest? Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it's important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren't broken, why fix them? "I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don't want to throw those away for something new and shiny that doesn't add value." - Danielle Blugrind From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

What can you expect from Meta's session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?  On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.  Chip is identifying key themes of Meta's clients as they embark on the journey of digital transformation AND he's revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta.  Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Contrary to his own podcast's name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success. “Everything affects everything, and everything is constantly changing.” - A wise man (John Dick) But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out! John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend: CVS episode:  Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing Officer McDonald's episode: You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald's Mark Cuban episode: Mark Cuban: The Next Generation of Sports Learn more about your ad choices. Visit megaphone.fm/adchoices

No one likes a disingenuous person. Period. Especially when it comes to social selling. So rather than pitch slapping people immediately after they accept your LinkedIn connection request, why not focus on building a genuine personal brand to build genuine connections instead? Gracing the Digital Transformation Success podcast once again is the one and only, DLA ignite Co-Founder, Adam Gray. Adam and Priscilla dive into the importance of bringing your personality to work in the digital era and optimizing the power of your unique selling point- YOU! He offers some truly invaluable personal branding and LinkedIn tips to help you reap the benefits of leading with your personal brand. "You are the best thing you've got. You are the unique selling point. At the end of the day, you are the only differentiator between what you do and what others do." Adam Gray You don't want to miss this insightful conversation! Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Mama Bird Priscilla McKinney chats with Corey Featherly of Meta. For more than 4 years Corey has been at the forefront of digital change, supporting small and medium businesses across all industries, and helping them leverage Meta's digital marketing tools to find business success. Everything from the future of Virtual Reality to what an NFT actually is will be discussed as we look into the unfolding future of digital transformation in this week's episode of Digital Transformation Success. Learn more about your ad choices. Visit megaphone.fm/adchoices

The truth is, the digital transformation wave started well before the pandemic ensued. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come. Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers.  "When someone hands you a flyer, it's like they're saying here you throw this away." - Mitch Hedberg Returning to the Digital Transformation Success podcast is social influence aficionado and DLA Ignite Co-Founder and CEO, Tim Hughes. Priscilla and Tim dive into an insightful conversation exploring how social selling has come to be a valuable tool in organizations' digital transformation efforts. Tim stresses that in order to keep up, brands must take the digital transformation plunge as organizations continue to adopt more advanced and effective selling methods. After all, Tim is living proof that social selling is effective, and it's here to stay. Listen in as Tim and Priscilla give you the rundown on all things social selling and digital transformation! Read Tim's book, Social Selling: Techniques to Influence Buyers and Changemakers Learn more about your ad choices. Visit megaphone.fm/adchoices

Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy. To effectively undergo a digital transformation, one must first understand what digital transformation means. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy.  Take a look into any organization and talk to the board, the leadership team or even the divisional heads. If we ask the question, “What is digital transformation to your firm?” We will get different answers from practically everyone.  Are industry definitions even relevant anymore? What is a digital native? And, why do these things matter? Find the answers to these questions and more in this episode of Digital Transformation Success. Seriously, you don't want to miss this— it's better than your average TedTalk. Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media has fundamentally changed the way we live and do business. Though it is often thought of as a marketer's tool, it's not just for marketing departments! The future of work demands that brands embrace digital transformation across their entire organization. There is not a day that goes by that we're not somehow engaged on a social platform. More than likely, the first thing you reach for in the morning is your phone. After silencing the alarm, you open your email, apps, or social media, and you're immediately connected. Social media is natural. It's credible. It's easy to activate your employees on it because they're already doing it in their own personal life. Social media is a tool. Are you utilizing this tool to help advance careers AND the brand at the same time?  Priscilla McKinney is peeling back the layers of successful employee advocacy and discussing the buyer's journey, how to develop your employee advocacy program and what it looks like to utilize LinkedIn for meaningful connections. Discover how you can invest in your employees, bring them into the company strategy for advancement, and accomplish that task together. When done correctly, the whole employee life-cycle can be cultivated, empowered and maintained through the power of social media. Are you ready to ignite a digital transformation? Learn more here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Legal Industry isn't exactly known for digital transformation or technology adoption. So, what is the state of innovation in the legal industry? Get the insider scoop on this episode as digital transformation meets practicality with Daniel Farris, Founder and "Chief Man in Suit" at NMBL Technologies. Daniel Farris is a former software engineer and network administrator turned technology and privacy lawyer. His practice is founded upon understanding how technology can strengthen and expand upon the core missions of his clients' businesses.  Find out WHY digital transformation is a key player for growth in the legal industry and HOW Daniel is navigating an early adoption of digital transformation in an industry that is founded upon tradition. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sergio Suarez, Founder and CEO of TackleAI, recently joined Priscilla McKinney on the Digital Transformation Success Podcast to discuss critical information regarding adopting meaningful AI solutions in the business sphere.  AI adoption has skyrocketed over the last 18 months. As a result of the pandemic, businesses have been pushed into digital transformations, including the transition from traditional data and documentation methods to AI workflow automation. We're all looking for shortcuts, but oftentimes, we are fooled into thinking some things are run by AI when in reality, they're not. In this podcast, you'll find the answers to many pressing questions you have about AI. Tune in now. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all learn life lessons, sometimes the hard way, but it's about how you apply those lessons going forward. Maggie Fox, Independent Board Director at Smile.io, joins Priscilla on this episode of Digital Transformation Success with inspiration for teamwork and stories of lessons learned and applied. Tune in for an informative and relatable episode of being human in the age of digital transformation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Principal Management Consultant at Arcadis, Damian Clayton-bull, joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the human aspect of digital transformation. Damian explains how to talk about digital transformation in a way that feels familiar, and helps people truly understand the path to their goals. This episode dives into the intricacies of design thinking and human-centric solutions for a successful and ongoing digital transformation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Satell, master of digital transformation, joins Priscilla on this episode of Digital Transformation Success to discuss his two fantastic books, the effects of digital skepticism, and how digital transformation differs greatly from innovation. This episode wraps up with a discussion of how problem-solving promotes the most valuable innovation and how businesses everywhere can capitalize on this mindset.  Learn more about your ad choices. Visit megaphone.fm/adchoices

William Shorten, International Coaching Federation Certified Leadership and Development Coach, joins Priscilla to discuss the intricacies of the supply chain world, the benefits of a flexible work environment, and how to pivot and adapt to new business landscapes when changes inevitably arise. This episode wraps up with an explanation of how to implement positive digital habits for a successful digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Adam Gray, Co-Founder of DLA ignite, joins Priscilla to discuss the shift in mindset and behavior that is necessary to digitally transform. Priscilla and Adam dive into the importance of taking an active role in learning the ins and outs of the digital world, and why passive learning will never produce the same growth. Adam explains the importance of refining our systems and strategies and wraps up the episode with a reminder of the age-old saying: “If you're marketing to everyone, you're marketing to no one." Learn more about your ad choices. Visit megaphone.fm/adchoices

Tacie Avedikian joins Priscilla on this episode of Digital Transformation Success to discuss how to navigate through the never-ending noise of the internet and successfully get your message out. Priscilla explains the analogy of a cocktail party and how it relates to respectfully commandeering the digital authority you need to communicate online. The conversation develops into an in-depth explanation of the top three tips to dominate online and promote your message in the right ways to be seen and heard by the billions of people online every day. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Garrison, Founder of Values-Based Mindset and Strategic Social Selling Consultant with DLAIgnite. He believes, without any hesitation, that we are all designed to accomplish so much more than we realize and is committed to helping people that are dedicated to being intentional about their unique expression of what it means to be human. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps. Diving into the effects of the pandemic on various businesses, Matt makes note of the massive digital transformation of the grocery industry over the past year and a half. Companies like Instacart and Kroger, which already heavily relied on apps to do business, flourished, but Matt elaborates on how regular brick and mortar grocers accepted the challenge of completely changing their way of doing business. Learn more about your ad choices. Visit megaphone.fm/adchoices

For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective. Since that single moment, his career shifted. Now, as a Social Selling Coach for DLA Ignite and Crux Social Selling, he's here to tell you your company NEEDS social influence regardless of the industry. Businesses looking for lead growth can no longer afford to disregard online dominance and digital transformation. Tune in to this episode to find out why. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tacie Avedikian joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the many benefits of social media in connecting with like-minded industry professionals. From shout-outs to Twitter lists, Tacie and Priscilla break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Zappi is a market research company that cares. It isn't just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation. President of Zappi, Ryan Barry, strives to implement empath from all levels. This means the culture comes first for him. As he said, "The big businesses that are wanting to digitally transform are just seeing the technological need without understanding how much of a change is actually needed culturally." Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Olszowski, CEO and Lead Researcher at Outrageous Impact, tackles two of the biggest digital transformation myths head-on in this episode of Digital Transformation Success: 1) Social influence can only help large enterprises grow. 2) Embracing social influence destroys the human element of your business. These statements are far from the truth. In fact, they may even be counter-intuitive to helping your small business flourish and making an impact in this world. If you want to know why social influence could be the first step in business growth, you aren't going to want to miss this. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you wake up in the morning and think, “I just can't wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying empathetic to your audience? Tune in to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity electric vehicles, and of course eCommerce. But it is the digital marketing element that is of special interest to Vanessa Gartell. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the salespeople needed to meet emerging needs and changing consumer opinions and desires. She frequently sees the same bland marketing posts or some poor sales rep posting a shot of a car. These half-hearted attempts only highlight the disconnect between the rapidly changing consumer and the dealers that serve them. In the end, the way consumers are buying or leasing our vehicles has changed forever. Sales teams within the automotive industry must digitally transform themselves now before it is too late. Learn more about your ad choices. Visit megaphone.fm/adchoices

We've all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.” In a continuously digital world, this means using new tools and technology to put the conversion back into conversational marketing. As the purchasing power continues to shift in the buyers' favor it's no longer good enough to provide only one path of contact. Drift is paving the way for more mindful digital marking discussions and showing we can put a real human touch to artificial intelligence. Learn more about your ad choices. Visit megaphone.fm/adchoices

The more sales, the better... Right? In this episode of Digital Transformation Success, Little Bird Momma, Priscilla Mckinney, and VP of Digital Transformation, Tacie Avedikian, cover the key benefits of social selling in a digital space. Interested in elevating your sales game? You won't want to miss out on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

The fact is, if you're not taking your presence digital you're working in the past. This trend is something CEO and Co-founder of DLA Ignite, Tim Hughes, has seen developing over the past several years. With the outbreak of COVID in 2020 the need for digital transformation has accelerated exponentially. Moving into this brand new world, Tim suggests we drop the cold call and embrace people where they are. Whether it is ecommerce or social selling, the future of work is online and the future is now. Are you ready? Learn more about your ad choices. Visit megaphone.fm/adchoices