Podcast appearances and mentions of greg satell

In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.• Special Offer From Greg Satell• Greg Satell's Website• Greg Satell's Blog• Greg Satell's Twitter• Newsletter• How Minds Change• David McRaney's Twitter• Kitted• YANSS Twitter• Show Notes

In today's episode: Any change to an organization will face resistance for rational reasons: lack of trust, switching costs, competing commitments, and change fatigue--as well as a reflexive identity-based resistance to change. When making a change, start with a majority--even if that's just three people in a room of five. Identify grievances and address resistance head-on. If you can, turn resistors into accountability partners. Culture Leaders Daily is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results. Today's podcast is a short clip from Jessica's Culture Leaders interview with Greg Satell. You can find the entire conversation on this podcast feed or watch it on YouTube. Website: https://gregsatell.com/ Jessica Kriegel: Website: https://www.jessicakriegel.com/ LinkedIn - https://www.linkedin.com/in/jessicakriegel Instagram: https://www.instagram.com/jess_kriegel/ Culture Partners: Website: https://culturepartners.com/ LinkedIn: https://www.linkedin.com/company/culturepartners/

Gast der 59. Episode des New Leadership Podcasts ist der Change-Experte, internationaler Keynote-Speaker und Bestseller-Autor Greg Satell.   Er erzählt von seinem Weg, der ihn zwischenzeitlich um die Jahrtausendwende in die Ukraine führte, wo er das kleine Privatunternehmen KP Media zu einem marktführenden Business mit 800 Angestellten und einem Wert von 100 Millionen Dollar hochskalierte.   Heute hat er bereits zwei Bücher geschrieben – „Mapping Innovation: A Playbook for Navigating a Disruptive Age“ und „Cascades: How to Create a Movement that Drives Transformational Change” – deren Inhalte unter anderem die Grundlage für das Gespräch zwischen ihm und Sebastian Morgner bilden.    Wir wünschen Ihnen viel Spaß beim Zuhören und spannende Erkenntnisse!

Greg Satell, a renowned journalist and change management strategist, discusses the nuances of driving transformational change in organizations. Drawing from his vast experiences in Eastern Europe, Satell sheds light on the complexities of change and its application in business settings. In this episode, he shares his journey and the philosophies that guide his approach to change management. Satell's insights delve into the dynamics of collective behavior and the importance of shared purpose in achieving successful change. He emphasizes the role of small, connected groups in spearheading large-scale transformations, offering valuable lessons for leaders and organizations navigating change. This episode offers a compelling exploration into the art of change management, highlighting the critical factors that contribute to effective and sustainable organizational change. Satell's expert perspective provides a roadmap for leaders seeking to understand and implement transformative change in their organizations.   Segmented Timestamps  [04:54] Large scale change and collective dynamics.  [06:27] Influence of social networks on change.  [10:22] Positive aspects of resistance in change management.  [14:14] The concept of 'surviving victory' in change initiatives.  [18:13] Strategies for creating transformative change at scale.  [26:28] Personal experiences with organizational change.   Notable Quotes  "Transformational change is always about small groups loosely connected, united by a shared purpose." - Greg Satell "The best indicator of things that we think and do are what the people around us think and do." - Greg Satell "Large scale change is very, very different because it involves collective dynamics." - Greg Satell "You want to start with people who are enthusiastic about change." - Greg Satell   USEFUL LINKS   Reach Greg at: Website: https://gregsatell.com/  Twitter: https://twitter.com/Digitaltonto/  LinkedIn: https://www.linkedin.com/in/gregsatell/  Blog: https://digitaltonto.com/  10 Principles for Transformational Change: https://digitaltonto.com/wp-content/uploads/2023/05/Cascades-10-Principles-for-Transformational-Change.pdf    GET MORE FROM THE CULTURE LEADERS PODCAST Website: https://www.jessicakriegel.com/ http://culturepartners.com Social Media: https://www.linkedin.com/in/jessicakriegel https://www.linkedin.com/company/culturepartners/ Instagram: https://www.instagram.com/jess_kriegel/   Enjoyed the episode? We'd love to hear your thoughts! Please leave us a review.

In this episode of The Evolving Leader podcast, host Jean Gomes talks to Greg Satell. Greg is a Lecturer at Wharton, accomplished entrepreneur (Co-Founder of ChangeOS, a transformation & change advisory), global executive and one of the foremost experts on transformation and change today. Greg is the author of Cascades: How to Create a Movement that Drives Transformational Change (2019) and Mapping Innovation (2017) and his work has appeared in Harvard Business Review, Barron's, Forbes, Inc., Fast Company amongst others. IDG have listed Greg as one of “10 Digital Transformation Influencers to Follow Today.”  Referenced during this episode:Cascades: How to Create a Movement That Drives Transformational Change Other reading from Jean Gomes and Scott Allender:Leading In A Non-Linear World (J Gomes, 2023)The Enneagram of Emotional Intelligence (S Allender, 2023)Social:Instagram           @evolvingleaderLinkedIn             The Evolving Leader PodcastTwitter               @Evolving_LeaderYouTube           @evolvingleader The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.

One way or another, every leader is trying to create change. However, organizations are extremely slow to adopt change even when the logic for doing so is compelling. We are missing something. Tune in to hear what we know about when and how change happens, what you need to do as a leader and how you can best cascade the change your organization so desperately needs.

One way or another, every leader is trying to create change. However, organizations are extremely slow to adopt change even when the logic for doing so is compelling. We are missing something. Tune in to hear what we know about when and how change happens, what you need to do as a leader and how you can best cascade the change your organization so desperately needs.

In this episode we sit down with Greg Satell, a communication expert whose book about cascades details how rapid, widespread change can sweep across large groups of people, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in any institution prepare for the inevitable resistance they will face.• Special Offer From Greg Satell• Greg Satell's Website• Greg Satell's Blog• Greg Satell's Twitter• Newsletter• How Minds Change• David McRaney's Twitter• YANSS Twitter• Show Notes

Today, we've got a heavy hitter in the world of leadership with us. Greg Settle. He is a world-class expert on leadership and transformational change. Greg has helped hundreds of organizations across the globe navigate complex and disruptive changes.A Lecturer at Wharton, accomplished entrepreneur, global executive and one of the foremost experts on transformation and change today, Greg helps organizations overcome resistance to change and build a better future.It is an honour to have him on the show.  Greg Settle didn't just drop gems; he brought upon a leadership earthquake. Remember, leadership isn't about fancy titles; it's about rolling up your sleeves, empowering others, and unleashing change that becomes the new normal.Now, if you're ready to take action, here's your first step: hit that follow button right now, so you never miss an episode that could transform the leader in you.If you have a thirst for such a deep quest to be a better leader, a better coach or a better human, meet masters like Greg on The Coaching Conclave 2023.The Biggest Coaching Event Of The Year Returns in just 7 days! bringing you more than 50 brilliant leaders, coaches, the torch bearers and the best minds in the world, the people you have only wished to meet from far. But wishes do come true friends. Register today at the coachingconclave.com. Make a promise to unleash your true potential. I will see you again soon at The Coaching Conclave. 

If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it's in your community or throughout society as a whole? Creating true change is never easy. Most startups don't survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight. I was MC at the fifteen seconds festival in Graz, Austria and I was joined on stage by my friend and bestselling Author, Keynote Speaker and Innovation Advisor Greg Satell. Greg suggested the topic: How to Save the World From AI. This is that conversation. After the panel, Phaedra asked about using humour to lower resistance to change. Greg suggested laughtivism. Here is a video about laughtivism with Srdja Popovic: More about Greg Satell here:  

Change is the only constant. But how does one persuade masses and organizations for transformation? What is the correct methodology to foster transformation? Is there one way or multiple options? We have your answers covered in today's discussion with the leader global change expert, Greg Satell. [00:46] - About Greg Satell Greg is an author of two books, “Cascades” and “Mapping Innovation.” He is a lecturer at the Wharton School. Greg is a global transformation and a change expert and has been ranked as one of the top innovation bloggers in the world. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

A few times people have singled out one interview of mine as a great example of someone using short stories brilliantly. That episode was 107, and it was with Greg Satell. Greg's work has appeared in Harvard Business Review, Barron's, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too. What I wanted to do in this show, was firstly to give you a practical structure you can use yourself, and then to illustrate using examples from this interview with Greg, how you can utilise stories in different ways as a speaker, and indeed a writer to engage and inspire your audience.  I've put the link to the full interview with Greg in the show notes, and if you haven't yet listened to that one, then I highly recommend you check it out next.  Enjoy!   What you'll discover: A short story structure you can use  How to use a story to engage your audience with  complex and abstract concepts.  How to use a story to illustrate a problem and your solution.  How to use a string of story examples to dismantle a myth and shift perspective.  How to use a story to inspire action  The importance of ‘show', rather than tell.  Why you need to grip the audience out of the gate   All things Greg: https://thespeakingclub.com/episodes/tsc/107 https://www.GregSatell.com Social media: @DigitalTonto Email: innovate@digitaltonto.com   Books*: Mapping Innovation by Greg Satell Casc ades: How to Create a Movement that Drives Transformational Change by Greg Satell   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts: Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Guests of Mid Atlantic give their thoughts on the events of 2022. We are Joined by Laura Babcock, Doug Levy, Greg Satell, Pytor Kurzan, Emma Burnell, Steve O'Neil, Mike Holden, Jarett Kobeck, David Volodzko, Amy Everett, and Iain Dale Hosted on Acast. See acast.com/privacy for more information.

In this episode, Mahan Tavakoli speaks about the leadership lessons we can learn from the woman-led movement for freedom in Iran: Woman Life Freedom, Zan Zendegi, Azadi. Mahan shares why we need to think about power differently in society or organizations. The reasons for a shift away from the old power models based on hierarchies to new power models based on aligned movements. Mahan uses this example to show the need for a change of thinking in organizations with a greater need to align around purpose. Finally, Mahan shares the origins of the Stockdale Paradox and how that relates to the survival and success of all movements and change initiatives.  Mentioned:Baraye by Shervin Hajipour (full version on YouTube with English subtitles) Partnering Leadership conversation with Greg Satell, author of Cascades: How to Create a Movement that Drives Transformational ChangePartnering Leadership conversation with Chip Walker, coauthor of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your CompanyPartnering Leadership conversation with Gia Nardini, coauthor of Together We Rise: How Social Movements SucceedConnect with Mahan Tavakoli:Mahan Tavakoli Website Mahan Tavakoli on LinkedIn More information and resources are available at the Partnering Leadership Podcast website:https://www.partneringleadership.com/

Greg Satell is a transformation and change expert, international keynote speaker, and bestselling author, most recently of Cascades: How to Create a Movement that Drives Transformational Change. He is also a lecturer at The Wharton School; his work has appeared in Harvard Business Review, Barron's, Forbes, Inc., Fast Company.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Brad Federman, Leadership and Culture Expert, Speaker, Coach, and Author of Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less. Brad Federman shares how leaders can cultivate a company culture that will help them succeed in creating a two-way dialogue and improving teamwork. Brad Federman also highlighted the eight key focus areas that will amplify values at work to achieve a healthy and productive organization. Finally, Brad Federman outlines how cultivating culture brings your team together and keeps them committed to the company's core values. Some highlights:- Brad Federman's upbringing, personal influences, and how that impacted his perspective in life- The importance of understanding the culture of an organization and how it contributes to making better decisions- The reason behind organizations struggling to keep good people- Brad Federman on the definition of organizational culture- How leaders can build better and more robust cultures - What leaders must do to foster better relationships with customers - Brad Federman on the pandemic's impact on organizational culture - Best practices and recommendations for leaders on how to cultivate culture and collaborative decision makingMentioned:Greg Satell (Listen to  Greg Satell's episode on Partnering Leadership here)Books Mentioned: The Trusted Advisor by David MaisterAt the Heart of Leadership: How to Get Results with Emotional Intelligenceby Joshua Freedman, Peter SaloveyEmotional Intelligence 2.0 by Travis Bradberry,  Jean Greaves, Patrick Lencioni Connect with Brad Federman:Performance Point WebsiteCultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less on AmazonBrad Federman on LinkedInConnect with Mahan Tavakoli:MahanTavakoli.com More information and resources available at the Partnering Leadership Podcast website: PartneringLeadership.com

Throughout history, great leaders have worked hard to create change, but not all have succeeded. In recent years – often labeled as digital transformation – that aspiration has spread like wildfire across the corporate landscape. Greg Satell has explored the parallels between revolutionaries, corporate turnaround artists, Silicon Valley entrepreneurs, and social visionaries, to discover that by harnessing the principles of successful social and political movements, business leaders can be more successful at driving digital transformation.

Anette visits with author, speaker, and transformation and change expert, Greg Satell. They met when Greg did some training for Amarillo College, and Anette really identified with the info in his book, Cascades. (Link to Srdja Popovic's CANVAS website.) Episode produced by Darwin Carlisle. Music by Bret Boyer.Greg Satell is a transformation & change expert, international keynote speaker, and bestselling author of Cascades: How to Create a Movement that Drives Transformational Change, whose work has appeared in Harvard Business Review, Barron's, Forbes, Inc., Fast Company and other A-list publications. His earlier book, Mapping Innovation, was selected as one of the best business titles of 2017.A Lecturer at The Wharton School, accomplished entrepreneur, executive and one of the foremost experts on transformation and change today, Greg speaks to audiences around the world and works with leading organizations to better compete in a disruptive marketplace. He is consistently ranked as one of the top innovation bloggers in the world and was named by IDG as one of “10 Digital Transformation Influencers to Follow Today.” Greg helps organizations overcome resistance to change and blaze a path toward a better future.Greg was formerly a senior executive for the Publicis Groupe, one of the world's largest marketing services companies. Before that, Co-CEO of KP Media, which he scaled from a small privately held company to a market leading, publicly held firm valued at $100 million with over 800 employees. The firm was sold to Ukraine Media Holding in 2010.A global citizen, Greg spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news organization during Ukraine's Orange Revolution. You can learn more about Greg on his LinkedIn profile and follow him on Twitter @DigitalTonto. For rates, programs and testimonials, please visit his eSpeakers Page.Greg is available for advisory, workshop and speaking engagements. If you would like to hire him for an engagement or an event, feel free to contact him directly at innovate (at) digitaltonto (dot) com 

Two thousand nine hundred seventy seven people lost their lives to terrorist attacks on September 11, 2001. At the heart of this world-changing tragedy lies the question: What makes someone decide to kill thousands of people they've never met? While the roots of violent behavior are varied and complicated, there are common threads, many of which loop back to men's inability to deal with difficult emotions. This week, self-relationship coach and former counter-terrorism officer J Stamatelos returns to the show to talk about how identity feeds into radicalization, the intersection of emotions and violent behavior, the role of modern media in encouraging violence, and much more. For more information about J Stamatelos, visit his website: www.jamesjstamatelos.comResource mentioned in this episode:Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell

We are joined by professor Karolina Wigura, Michael Donahue, Greg Satell, Ben Mendelson and Dr Dan as we look at the Russian advances in the east of Ukraine. See acast.com/privacy for privacy and opt-out information.

One of my favorite interviews to date, I got the chance to speak with Greg Satell who specializes in the science behind change. Whether it's changing something on a global scale or just changing something in an organization Greg Satell shares the advice he's gathered from years of research into “Cascades;” also the name of his book on how to create movements that bring transformations. These cascades are the momentum you need to spark real difference in your own life. Too often organizations create goals and vision statements with no real plan on how to implement them; Greg explains that making change is something that requires majorities to affect the systems around them. Through the application and planning of tactical strategy, it is possible to enact systemic change. Read the show notes here: https://bwmissions.com/one-away-podcast/

Greg Satell is a popular speaker and adviser, as well as the author of the new book, CASCADES: HOW TO CREATE A MOVEMENT THAT DRIVES TRANSFORMATIONAL CHANGE. His earlier book, MAPPING INNOVATION, was selected as one of the best business titles of 2017 by 800-CEO-READ. Greg's transformational work has been covered in Harvard Business Review, Barron's, Forbes, Inc, and Fast Company. A global citizen, Greg spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news organization during Ukraine's Orange Revolution. An accomplished entrepreneur, executive, and one of the foremost experts on tech innovation today, Greg speaks to audiences around the world and works with leading organizations to better compete in today's disruptive marketplace. He was recently named by Innovation Excellence as #2 on its global list of "Top 40 Innovation Bloggers" and by IDG as one of “10 Digital Transformation Influencers to Follow Today.” Greg helps successful organizations overcome disruption and blaze a path to a better future. Read the show notes here: https://bwmissions.com/one-away-podcast/

In a week when a US federal mask mandate was struck down on public transport, we ask how many lives does the British prime minister have?Today we are joined by Pyotr Kurzin geopolitical expert from Washington DC and the host of the global gambit podcast, Greg Satell award-winning author and businessman who lived in Kyiv for over 10 years and Steve O'Neil who was deputy head of policy for the Liberal Democrats between 2013-15. You can hear more from him on his blog and podcast No Man's Land. See acast.com/privacy for privacy and opt-out information.

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Erika Andersen. Erika is the founding partner of Proteus International, which is a coaching consulting and training firm that focuses on leader readiness. She and her colleagues at Proteus focus on helping leaders prepare and stay prepared to face whatever the future might bring. Driven by this mission, Erika shares in the conversation how leaders can approach challenges and uncertainty by applying the change-capable mindset.Erika Andersen is the author of 5 books, including her most recent work, Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable. In it, she discusses the approaches to learning and business-building to help leaders and organizations prepare and adapt to change. In this conversation, Erika Andersen shares how leaders and organizations can become change capable.   Some Highlights:- Erika Andersen on how leaders can guide their organizations with greater clarity - Erika shares the future skills that will be most impactful in leading organizations- Understanding the five-step model of effective change- Erika Andersen on the four change levers- How leaders can better manage the future of workBooks Mentioned:- Change from the Inside Out: Making You, Your Team, and Your Organization Change-Capable - Erika Andersen- The Inner Game of Tennis - Tim Gallwey- Cascades: How to Create a Movement that Drives Transformational Change - Greg Satell (Listen to Greg Satell's episode on Partnering Leadership)Connect with Erika Andersen:Erika AndersenProteus International Connect with Mahan Tavakoli:MahanTavakoli.comhttps://www.linkedin.com/in/mahan/More information and resources are available at the Partnering Leadership Podcast website: PartneringLeadership.com

Durings Ukraine's 30-years of independence since the Soviet Union's collapse, it has had to contend with neighbouring Russia's tightening grip and expanding power on the country's geopolitical future. Instead of following the current Russian invasion and the heroic defence of the Ukrainian people today I want to look at Ukrainian politics from 1991 to 2022 with Grreg Satell who lived in Kiev and witnessed the 2004 Orange Revolution and the growing sense of Ukrainian national identity. See acast.com/privacy for privacy and opt-out information.

“How do you survive victory?” The answer to this question could quite possibly have saved the Ottomans, Ming, Romans, Greeks and every other extinct dynasty, empire and civilization. So you can imagine how relevant this would be for corporations or startups in general, right? Join us at 1pm EST, where Greg Satell and I will discuss Mapping Innovation, Surviving Victory, Preparing versus Adapting…and much more. It's fire. Have any questions for Greg or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. By buying my limited-edition NFT, you'll get an e-book, as well as access to pre-tapings and after shows. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Gia Nardini, an assistant professor in marketing at the University of Denver's Daniels College of Business and co-author of the research paper, Together We Rise: How Social Movements Succeed. Gia Nardini talked about the elements that make social movements successful, and the lessons leaders can learn, whether in leading social movements or their teams and organization.Some highlights:- Gia Nardini's take on consumer behavior to address food deserts and poverty- The difference between bystanders and upstanders- Gia Nardini on why bystanders remain bystanders despite witnessing unethical behaviors- Gia Nardini on how to become leaderful and encourage bystanders to step up and become upstanders- The foundation of a successful social movement and organizational change- The importance of winning hearts and minds in leading successful changeAlso mentioned in this episode:- Greg Satell, author of Cascades (Listen to Greg's episode on Partnering Leadership Podcast here)- Rishad Tobaccowala, author of Restoring the Soul of Business (Listen to Rishad's episode on Partnering Leadership Podcast here)- Together We Rise: How Social Movements Succeed by Gia Nardini, Tracy Rank-Christman, Melissa G. Bublitz, Samantha N. N. Cross, Laura A. Peracchio- How Change Happens: Why Some Social Movements Succeed While Others Don't by Leslie R. Crutchfield- Think Again: The Power of Knowing What You Don't Know by Adam Grant- The Daily Stoic by Ryan Holiday Connect with Gia Nardini:Gia Nardini on University of Denver, Daniels College of BusinessGia Nardini on LinkedInConnect with Mahan Tavakoli:MahanTavakoli.comMore information and resources available at the Partnering Leadership Podcast website: PartneringLeadership.com

The Jeffs chat with transformational change expert Greg Satell. They go deep into: What a movement looks like and how to create oneHow to change fundamental beliefsA better approach to tackling innovationFollow Us on Facebook, Instagram, or TwitterGet in touch InnovationJunkie.com 

I am delighted to share this conversation with Greg Satell who is best selling author of Mapping Mapping Innovation: A Playbook for Navigating a Disruptive Age as well as Cascades: How to Create a Movement that Drives Transformational Change. In this podcast Greg explains how creating true change is never easy. The status quo is, almost by definition, well entrenched and never gives up without a fight. Greg also explains how to truly change the world or even just your little corner of it, you don't need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. It's a very powerful conversation and anybody who wants to see change in education will enjoy it tremendously. You can connect with Greg on Linked in as well as Twitter His websites are - Digitaltonto and GregSatell.com

Greg Satell, master of digital transformation, joins Priscilla on this episode of Digital Transformation Success to discuss his two fantastic books, the effects of digital skepticism, and how digital transformation differs greatly from innovation. This episode wraps up with a discussion of how problem-solving promotes the most valuable innovation and how businesses everywhere can capitalize on this mindset.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In your lifetime you've probably experienced the power of a movement. Maybe you saw it on the news in a political movement. Perhaps in a cultural shift. When a majority of people with a singular focus take power, amazing things can happen. But, have you ever thought about how to leverage the power of a movement in your work and life? If you haven't yet, you will after this episode. Today, Greg Satell, author of Cascades and innovation thought leader, joins me to talk about the power of movements in creating transformational change, building cultures of change, and driving innovation in uncertain times.    Definitely check out Greg's book, Cascades: How to Create a Movement That Drives Transformational Change, on Amazon Connect with Greg on his website, and check out his services. He has a wealth of resources for leaders and organizations. Discover your Everyday Innovator Style Everyday Innovators Digital Toolkit Everyday Innovators Online Facebook Group Innovation is Everybody's Business Book

In this episode of Partnering Leadership, Greg Satell, writer, speaker, innovation advisor, an expert on transformational change, and author of Cascades, shares lessons on how leaders can lead transformation in their organizations and the community.  Greg Satell shares lessons learned from past transformations and how leaders can help lead change in organizations, especially through ongoing disruption.Some highlights:-Why Greg Satell moved to Poland and what it was like living in a post-communist country-How the Orange Revolution transformed Greg Satell's perspective on change-‘Viral cascades' and how leaders can use the understanding to drive transformational change in organizations-Greg Satell on the value of shared Purpose and Shared Values-How to best deal with fierce oppositions when driving change-How to empower people to succeed on their own terms-Gregg Satell on why Blockbuster failed to adapt and change and lessons for leaders of transformationMentioned in this episode:Duncan J. Watts, sociologist Steven Strogatz, mathematicianAlbert-László Barabási, physicistReimagining Capitalism in a World on Fire by Rebecca M. HendersonProsperity: Better Business Makes the Greater Good by Colin MayerLouis V. Gerstner Jr., former chairman of the board and chief executive officer of IBMImmanuel Kant, philosopherTeam of Teams: New Rules of Engagement for a Complex World by Stanley A. McChrystal and Chris FussellOne Mission: How Leaders Build a Team of Teams by Charles Goodyear and Chris FussellJohn F. Antioco, former CEO of Blockbuster and chairman of Red MangoCarl Icahn, former CEO of Blockbuster and founder and controlling shareholder of Icahn EnterprisesMapping Innovation: A Playbook for Navigating a Disruptive Age by Greg SatellAdversaries Into Allies: Win People Over Without Manipulation Or Coercion by Bob BurgThe Halo Effect by Phil Rosenzweig. . . . .Connect with Greg Satell:Cascades on AmazonGreg Satell's WebsiteDigital Tonto WebsiteGreg Satell on LinkedInGreg Satell on Clubhouse. . . . .Connect with Mahan Tavakoli:MahanTavakoli.comMore information and resources available at the Partnering Leadership Podcast website:PartneringLeadership.com

Creating true change is never easy. Most startups don't survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well-entrenched and never gives up without a fight. To truly change the world or even just your little corner of it, you don't need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. We welcome back for the 3rd time, Bestselling Author, Keynote Speaker and Innovation Advisor and author of Cascades: How to Create a Movement that Drives Transformational Change, Greg Satell. Links mentioned in the show: https://digitaltonto.com/2020/10-principles-for-transformational-change/ https://www.joinclubhouse.com/join/the-innovation-show/3ovqI5FP/xq5YRvjd

Twitter, Social Media, Quotes, Excellence, Listening   Summary   The challenge of communicating effectively on Twitter can actually help us to be better communicators. We'll look at that in our Thought of the Day. Then in the second segment, we'll look at a few powerful tweets and then expound on them a bit in order to attain an even deeper understanding. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why Twitter can be a hotbed for misunderstanding, hurt feelings, and an insult or two. The importance of caring enough to ask ourselves how what we are about to say (and how we are about to say it) will likely be interpreted by the other person. Why we must train ourselves to communicate in a way that works for everyone involved.    Segment 2   You'll discover several timeless, wisdom-filled quotes and why they are so powerful:   "Fight for the things that you care about, but do it in a way that will lead others to join you." –Ruth Bader Ginsburg, former United States Supreme Court Justice "Excellence is not an ‘aspiration.' Excellence is not a 'hill to climb.' Excellence is the next five minutes. Or it is nothing at all.” –Tom Peters, author of The Excellence Dividend "The older I grow the more apt I am to doubt my own judgment." –Benjamin Franklin, inventor, printer, and United States diplomat Click to Tweet   The challenge of communicating effectively on Twitter can actually help us to become better communicators. "Fight for the things that you care about, but do it in a way that will lead others to join you." – RBG #change "The older I grow the more apt I am to doubt my own judgment." ~Benjamin Franklin #judgment "Excellence is not an ‘aspiration.' Excellence is not a 'hill to climb.' Excellence is the next five minutes. Or it is nothing at all.” @tom_peters, author of “The Excellence Dividend” #excellence   Links from Today's Episode   Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell  The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last by Tom Peters  THINK AGAIN: The Power of Knowing What You Don't Know by Adam Grant Originals: How Non-Conformists Move the World by Adam Grant Principles: Life and Work by Ray Dalio   Resources   The Go-Giver Success Alliance Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

For the final episode in Season 1, Howard sits down with Greg Satell, an international speaker, advisor, and award-winning author. Greg talks about how living through several socio-political revolutions informs the way he thinks about change, how he brings that thinking to managing digital transformation for large enterprises, and his new book, Cascades: How to Create a Movement that Drives Transformational Change. Learn more about https://www.gregsatell.com/ (Greg) here:  Author: https://amzn.to/2UDgjVa (Cascades) & https://amzn.to/2UEAUbF (Mapping Innovation) Contributor: https://hbr.org/search?term=greg+satell (Harvard Business Review), https://www.barrons.com/search?keyword=Greg%20Satell (Barron's)  Publisher: http://www.digitaltonto.com/ (Digital Tonto)   https://youtu.be/m77W1k8xIq4 (Speaker Reel) https://twitter.com/Digitaltonto/ (Twitter) https://www.linkedin.com/in/gregsatell/ (LinkedIn) Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas. The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world. http://www.twitter.com/tiersky (http://www.twitter.com/tiersky) http://www.linkedin.com/in/tiersky (http://www.linkedin.com/in/tiersky) http://www.facebook.com/h.tiersky (http://www.facebook.com/h.tiersky)

"Cascades: How to Create a Movement that Drives Transformational Change" by Greg Satell (2019) (http://bit.ly/3q5vox6) "It is never enough to merely state grievances to challenge the status quo. To create meaningful change, you must put forward an affirmative vision for what you want the future to look like. Again, this is not about messaging. It's not enough to merely express your grievances more artfully. You have to define an alternative that is actually better, not just for those who agree with you, but for the vast majority of those who will be affected by the change you seek" (p. 117). References: Greg Satell (https://twitter.com/Digitaltonto) Yuval Noah Harari (https://twitter.com/harari_yuval) "Sapiens: A Brief History of Humankind" by Yuval Noah Harari (https://bit.ly/3bZgbu3) Jennifer Pitts (https://bit.ly/2MHdIKF) "Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference" by Kathleen Kelly Janus (http://bit.ly/3baWC1e) Futerra Sustainability Communications (https://www.wearefuterra.com/) "Sizzle: The New Climate Message" by Futerra Sustainability Communications (https://bit.ly/3rdfClh) David C. Korten (https://twitter.com/dkorten) "Change the Story, Change the Future: A Living Economy for a Living Earth" by David C. Korten (https://bit.ly/3n8iixH) Alexis Hoag (https://twitter.com/alexis_hoag) Derrick Bell's Interest Convergence and the Permanence of Racism: A Reflection on Resistance (http://bit.ly/3sKJ2aF) Michael Lipset, PhD of PassTell Stories (http://www.michaellipset.com/) Connect: Twitter (https://twitter.com/mjcraw) Website (https://www.mjcraw.com) Music from Digi G'Alessio CC BY-NC-ND 3.0 (https://bit.ly/2IyV71i)

Change, Values, Purpose, Leadership, Movements   Summary   What does it take to create and sustain transformational change? We'll look at that in our Thought of the Day. And in our interview segment, we'll have a discussion with the author of a magnificent book on that very topic. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why we must never stop looking for ways to better the world. What it takes to do so: creating a plan, executing that plan, and implementing the correct strategies and tactics.   Interview with Greg Satell   You'll discover:   Lessons about creating transformational change from two movements: one that failed (Occupy Wall St.), and one that succeeded (Otpor). The importance of using humor to dispel tension. Why you must reach out to those outside your movement, and welcome those who wish to join you. A key for creating impact: small groups loosely connected, united by a shared purpose. That violence doesn't work in terms of winning over the masses.. What we can learn from two of the most notable transformational changes in modern history, Mahatma Gandhi's leading of the Indian independence movement, and the Reverend Dr. Martin Luther King, Jr.'s leading of the civil rights movement.  The immense, game-changing importance of communicating shared values.    10 Principles for Transformational Change    Revolutions don't begin with a slogan. They begin with a cause. The vision always needs to be rooted in solving problems people genuinely care about. That's why you can't bribe or coerce change. Once you start trying to engineer change through incentives, you are signaling that this is a change that people don't really want to make.    Transformation fails because people oppose it, not because people don't understand it. For any significant change, there are going to be some people who aren't going to like it and they are going to undermine it in ways that are dishonest, underhanded, and deceptive. That is your primary design constraint. Change of any kind threatens the status quo, which never yields its power gracefully.    Be explicit about your values. Values represent constraints and constraints bring meaning and credibility. A movement without values is nothing more than a mob.    Resist the urge to engage those who attack and undermine you. In fact, as a general rule, you should avoid them until you have gained significant momentum. It will only frustrate you and slow you down.    Focus on building local majorities. You want to be continually expanding your majorities within communities and clusters. When you go outside your majority, however, you get pushback. Stay on the inside pushing out.    Shift from differentiating values to shared values. Differentiating values are what make people passionate about an idea, but shared values create entry points for people to join your cause. You overcome your opposition by listening and identifying shared values in what they say that can be leveraged to attract others to your cause.    Mobilize people to influence institutions. Every action has a purpose. You are always mobilizing someone to influence something. For everything you do, you ask who are we mobilizing and to influence what?    Scale change through empowerment. Instead of trying to get people to do what you want, find people who want what you want and give them resources to help them take action. It is through taking action, not taking orders, that people take ownership of the movement and make it their own.    Survive victory. The victory phase is the most dangerous phase. You need to think about how to “survive victory” from the start. It's not enough to make a point, you have to want to make a difference.    Transformation is always a journey, never a particular destination. The most important thing you can do to bring change about is simply to get started. If not now, when? If not you, who?  Click to Tweet   “The first step to building a platform for change is making people feel comfortable.” Greg Satell @Digitaltonto #change On this episode, discover a key element for creating change and impact: “Small groups, loosely connected, but united by a shared purpose.” @Digitaltonto #purpose “You get to the shared values by listening to your most ardent opponents.” Greg Satell @Digitaltonto #values   Interview Links   GregSatell.com Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell Mapping Innovation: A Playbook for Navigating a Disruptive Age by Greg Satell DigitalTonto.com Greg's Speaking page Greg's Resources Connect with Greg on LinkedIn Connect with Greg on Facebook Follow Greg on Twitter Greg's YouTube channel   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Vi blev anbefalet at læse et blogindlæg af Greg Satell på Digital Tonto. Det handler om, hvordan vi bør frigøre os fra ingeniør-tankegangen og den positivisme, der har præget den måde, vi har tænkt på og bygget virksomheder på igennem de sidste hundrede år. Den naive, deterministiske idé om, at alt hænger logisk sammen, og at vi kan regne os frem til alt, bare vi kender udgangstilstanden.Vi er grundlæggende enige, men prøver alligevel at nuancere debatten lidt, for der er skam ikke noget i vejen med at tænke som ingeniør – hvis man er ingeniør. Reduktion er helt fint. Problemet er nærmere, at den reduktionistiske tankegang har taget overhånd, hvor den ikke hører hjemme: Blandt mennesker og som styringsredskab i virksomheder, og at den bliver misbrugt uden refleksion over den bagvedliggende kompleksitet.

I think I first discovered the writings of Greg Satell, perhaps better known as Digital Tonto, sometime around 2015 when I was first trying to be a solo hustler. He's an interesting dude. He was born and raised in Philly, lived all over Eastern Europe and the former Soviet block in the late 1990s and early 2000s, and ended up back about two miles from the house he grew up in. This conversation is predominantly about new ideas, technology, growth, and the accountability of Silicon Valley, but we also take a look at the Marriott-based party scene of Poland in the late 1990s. I actually taped this introduction in a WeWork -- don't worry, I was social distancing at the time, which is to say no one was in the WeWork really -- so if you hear some background noise, my apologies. You'll also hear my trusty dog, Samson, bark two times in this episode. And finally, I had a question about life experiences in your 30s for Greg, but befitting a conversation largely about tech, our Skype died out and it couldn't reconnect, so I didn't get to it. Still, enjoy this. I think ye will.

Ever wonder how to effect real, meaningful change?  Whether it be a social movement or a corporate movement, what does it take to influence positive, important change at scale? Well, you need to create a movement.  In this episode, I speak to International Keynote Speaker and Author Greg Satell on the importance of good information, clear purpose and shared values when creating a successful movement. Greg's Bio: Greg Satell is a popular author, speaker, and trusted adviser bestselling author of Cascades: How to Create a Movement that Drives Transformational Change. His previous effort, Mapping Innovation, was selected as one of the best business books of 2017. Greg regularly contributes to Harvard Business Review and has been featured in other A-list publications such as Barron’s Forbes, Inc. and Fast Company. He is consistently ranked by Innovation Excellence in the top five on its global list of the Top 40 Innovation bloggers and by IDG as one of “10 Digital Transformation Influencers to Follow Today.” You can learn more about Greg on his website, GregSatell.com and follow him on Twitter @DigitalTonto. Also, check out his workshop at https://voltagecontrol.com/virtual-cascades-workshop Greg's TEDx Talk: https://youtu.be/IOt1dLVyHjQ Greg's HBR Articles: https://hbr.org/2019/08/4-tips-for-managing-organizational-change https://hbr.org/2020/03/you-dont-need-a-grand-strategy-to-achieve-organizational-change Resources: Milken institute website, where you can track COVID vaccine and treatment developments.  Several more vaccines have entered testing since my conversation with Greg.  As of May 12th, it's at 125.  https://milkeninstitute.org/covid-19-tracker Srdja Popovich, Serbian political activist.  Here is his 2011 TED talk on How to Topple a Dictator: https://www.ted.com/speakers/srdja_popovic Centre for Applied Nonviolent Action and Strategies (CANVAS): www.canvasopedia.org Asilomar Conference on Recombinant DNA https://www.ncbi.nlm.nih.gov/books/NBK234217/ Partnership on AI: https://www.partnershiponai.org/ Poll finds percentage of people supporting the bombing of the fictional kingdom from the movie Aladin: https://www.publicpolicypolling.com/wp-content/uploads/2017/09/PPP_Release_National_121715.pdf Music by Ryan Sullivan.  Contact: sullybmusic.com

Corporate change needs to change. How can it be that a disappointing 74% of corporate transformation projects fail? Greg Satell, author of Cascades, How to Create a Movement that Drives Transformational Change, has figured out why and provides a powerful alternative. In this interview, In the Author's Studio with the Futureproofing : Next team, Satell acknowledges that successful corporate transformation begins with a small group of people getting inspired that things can change. However, what sparks change in conceiving of the new vision is not effective in spreading that vision to a larger organization. Here’s how to start a mass movement. Step One: Initial zealots become fully engaged in a significant shift because of what’s NEW and DIFFERENT. Step Two: A small group gains early wins. Step Three: The zealots shift their narrative AWAY FROM what’s new and different in favor of a view of WHERE THERE IS COMMON GROUND between the old way of working and the new model. “The things that make people passionate about a new idea initially are NOT the same things that bring new people in. For a movement to take flight, you have to switch the narrative from an emphasis on DIFFERENTIATED VALUES to SHARED VALUES.” You’ll learn how companies like Netflix, Experian, and P&G broke the mold to move from small, team-level wins to a corporate movement. In this lively discussion, Greg Satell shares practical wisdom that is essential to getting well-intentioned change initiatives across the finish line.

Greg Satell spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news organization during Ukraine's Orange Revolution. During that time, he became friends with one of the main protagonists of the revolution, who now coaches people on starting a successful revolution! After years spent in the trenches of a media outlet, followed by further research, Greg discovered the secret to creating new ideas and getting them adopted. That led to two books, Mapping Innovation, selected as one of the best business titles of 2017 and his new book, Cascades. His work has appeared in Harvard Business Review, Barron's, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too. I got Greg on the show because I believe these skills are important for speakers and because I believe Greg is an amazing storyteller too! Listen up for some nuggets of gold! Enjoy! What we talk about: How Greg discovered the best way to innovate. Why we should be looking at the businesses that have endured, rather than the unicorns who struck lucky. Why you should always be looking for new problems to solve. Why it's ecosystems rather than inventions that change the world. Why your solution to a problem could lead to more products and services you can offer. The biggest obstacle for new ideas and why the change management industry is failing. The wrong assumption we're making about change. How the Serbian revolution led Greg to discover the secret to getting diverse groups to act in unison. How Elon Musk niched down for success when launching Tesla. Why you should look for ‘hair on fire' customers. Why it's important to ‘show' rather than ‘tell' as a speaker. Why you should start with a specific story about one person and then move to the general principle. How to keep your audience leaning in. Why humour can be so powerful in galvanising change and attracting followers. How Greg puts together his talks and the secret to becoming a great speaker. Why it's really important to build shared values with your audience.  All things Greg: GregSatell.com @DigitalTonto innovate@digitaltonto.com Books: Mapping Innovation by Greg Satell Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell A Mathematician's Apology by G.H. Hardy Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening!   To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

Hey there Conversation Designers! Today I'm talking with Author, speaker and advisor Greg Satell about going beyond innovation to driving transformation. His recent book, Cascades, is about how to create a movement that drives real change and he's teaching a workshop in Austin November 21st with my friend and podcast guest Douglas Furgueson.   Greg is also the author of Mapping Innovation, which was all about stepping back from a monolithic idea of innovation and turning it into a conversation - what do we mean when we say innovation? And by we, I mean whoever is coming together to make a change. A team, an organization, has to define for itself what change and impact means to them.   And this is the essence of the conversation Greg and I had - the importance of empathy across the board - not just with customers but with your internal stakeholders. It's only through this kind of “mass empathy” that we, as change agents, can begin to find the shared values that will power change.   While we didn't use these terms in the interview, the act of empathy and seeking shared values means you can shift your transformation from a ”push” effort to a “pull” effort - in other words, leveraging Invitation rather than Imposition. The core of any productive conversation, of any communication is invitation: the choice of all the participants to actually choose to participate.   There is one other idea I want to explore and that is making problems okay to talk about inside of a culture. In many of the transformation cascades Greg talked about in this episode, broad silence about a challenge was followed by everyone pulling in the same direction. What changed?   Some suggest that change only happens when we all feel like we're on a burning platform, a phrase coined by John Kotter in the late 90s. But Greg is talking about change being driven by shared values, not just fear and panic. What seems to be happening in each of these instances is that stakeholder groups who initially thought that they had different goals and values suddenly saw a shared goal and shared set of values.The burning platform just makes the act of finding shared values easy - the need to focus on survival is a powerful motivator.  But understanding that the fear is just one type of motivation is clarifying. This makes the job of a leader of change simple - or rather, one of simplification. Change is about making the choice simple - simple to see (through storytelling) and simple to make (through clear shared values).   You can learn more about Greg's work (including seeing the entire eight-step cascades process) and the upcoming workshop in Austin @ GregSatell.com Enjoy the conversation!   full transcript and show notes can be found at https://theconversationfactory.com/podcast/2019/10/28/from-innovation-to-transformation

Greg Satell managed a news organization during Ukraine’s Orange Revolution and saw the power of social movements. The same principles underlying successful social and political movements are present in corporate transformations, such as networking, creating a vision of shared values and consciousness, and keystone change. Through cascades, small groups that are loosely connected but united by a common purpose, a company can be transformed, an industry disrupted, or an entire society reshaped.  Follow Activate World on Twitter  Join the conversation in our private LinkedIn Group Follow Activate World on LinkedIn   

Throughout history, great leaders have worked hard to create change, but not all have succeeded. In recent years–often labelled as digital transformation–that aspiration has spread like wildfire across the corporate landscape. Greg Satell has explored the parallels between revolutionaries, corporate turnaround artists, Silicon Valley entrepreneurs and social visionaries, to discover that by harnessing the principles of successful social and political movements, business leaders can be more successful at driving digital transformation forward.

Innovation. We love to talk about it, everyone wants it. Innovation is critical for people and organizations to grow. But we all mean different things when we say it. Today I have a conversation about how innovation is a conversation with Brian Ardinger. He's the director of Innovation at Nenet (which owns my student debt! Hi Nelnet!) and the host of InsideOutside.io, a community for innovators and entrepreneurs that produces a great podcast and a conference that brings together startup and enterprise organizations to talk innovation. There are three key conversations worth designing that we discuss and I want you to have your ears perked up for each as you listen to this episode. Each conversation can help you navigate the innovation process inside or outside your organization.  These three are the pre-conversation, the conversation about where to look for innovation and the conversation about patience. Brian specializes in a unique perspective on where to look for innovation. More on that in a moment. The Pre-Innovation Conversation Before you even start to talk about ideas or technology, it's essential to start with the end in mind. What kind of innovation is the company really looking for? Skip the pre-conversation and you have no idea of where you're heading. As Brian points out “without having that definition, then it's sometimes hard to know if you're playing the right game to begin with...the process itself of level setting... I don't think it takes a long time.” Brian and I didn't dive into tools to help with that conversation, so I put a few into the show notes. Mapping the innovation conversation can be done in lots of ways. One is thinking about evolutionary vs revolutionary change, another is about tangible vs intangible change, like rethinking policies or business models vs remaking product or space design.  I *just* did a webinar on this topic with my partner in the Innovation Leadership Accelerator, Jay Melone, hosted by the amazing people at Mural. Templates of the two innovation leadership frameworks we outlined are there in Mural for you to download and use, along with the webinar video to help you along. Also check out Mapping Innovation, by Greg Satell. You can download his playbook free in the show notes.  Where to look for innovation Brian's Inside/outside perspective is that innovation can be a conversation between the inside of a company and the outside world. Some innovation will happen internally, and some innovation can be brought from the outside in: the exchange and acquisition of ideas and technology from outside your organization is an important conversation for enterprise organizations to be having. When you're trying to innovate, it can be tempting to look in familiar places. If you're a financial technology firm, it can be tempting to look to fintech startups for what's next and to try to innovate through acquisition. But you'll also be looking were your competitors will be looking. Try an innovation approach based on Horizontal Evolution - look to the sides and edges of the landscape. Brian describes this approach as “playing a different ball game”.  The conversation about patience Innovation does not happen overnight. Real change takes time and that takes real patience. Brian also points out that organizations need to be having a bigger conversation, about what else needs to change to make real innovation flourish inside the organization. Hint: it's generally more than you bargained for.  As he says “Corporations are doing exactly what they should be doing...They figured out a business model that works and they're executing and optimizing that particular business model...And to radically change that, the people, the resources, the compensation, all of that stuff has to kind of morph or change to play in a different environment. And so I think that's where the challenge really begins.” Often people think innovation is about the idea, but it's a much, much longer conversation. That is, in fact, the first “Myth of Innovation” from Scott Berkun's excellent book: The Myth that innovation is about an epiphany, not hard work. It was a real treat to have a conversation with Brian about some of these key issues...I hope you enjoy the episode and happy innovating! Brian on the Web: https://insideoutside.io/ https://twitter.com/ardinger https://www.nxxt.co/ Innovation Leadership Models from the Mural Webinar https://blog.mural.co/innovation-leadership Mapping Innovation by Greg Satell https://www.amazon.com/Mapping-Innovation-Playbook-Navigating-Disruptive/dp/1259862259 Download the Playbook for Free: https://www.gregsatell.com/wp-content/uploads/2018/04/Mapping-Innovation-Playbook.pdf Horizontal Evolution https://evolutionnews.org/2015/08/horizontal_gene/ An amazing summary from Scott Berkun about his solid book, Myths of Innovation: https://scottberkun.com/2013/ten-myths-of-innnovation/ A few more gems from Greg Satell on the Rules and questions central to innovation: https://medium.com/@digitaltonto/on-december-9th-1968-a-research-project-funded-by-the-us-department-of-defense-launched-a-ee063b7585f0 https://hbr.org/2013/02/before-you-innovate-ask-the-ri Transcription: Daniel: Welcome to the conversation factory. Brian, I'm glad we made the time to make this happen. Um, the reason I'm excited to talk to you is, is that not everybody is, is open or interested in the, the analogy that a company has to have a conversation with the outside world that they can't just, you know, put up some walls and just figure everything out inside those four walls that they have to go outside and have a dialogue with the world in lots of different ways. And the way you do that is, is through helping companies think about inside innovation versus outside innovation, which is my way of like teeing up the how you, how do you talk about what you do with people when you, when you meet people, like how do you contextualize what it is that you do? Brian: Well, I think a lot of things, uh, Daniel around this particular topic, it's this whole inside/ outside innovation. It's kind of come to us over the years of working first on the outside with startups and trying to understand how do they develop new ideas and, and build things. And then, uh, you know, as I was having conversations with startups and helping them navigate that, I kept having conversations with corporations and bigger companies saying, you know, how are you doing this? How are you taking these early stage companies and through an accelerator program and that, and, and kind of getting them traction in that faster than we can do in our own walls. And so that started to have conversations with the corporations and the people inside organizations and saying, hey, how can we interact with the outside world and, and think and move and act more like a startup or, uh, become a little bit more adaptive in how we do that. So I think it was an evolution of just having conversations and figuring out what's working, what's not working in this world of change and disruption that we're living in. Daniel: Yeah. So like there's two layers here, which I think are interesting to unpack. I've learned this new term, the idea of an accelerated work environment and this idea of like, let's speed up the conversation about innovation and let's not just put our feet up and look into space and hope a great idea comes to us. Like, let's structure it and let's do it faster. And so can you talk a little bit about like how you structure an accelerator? Like what does it mean to accelerate people through the innovation process from your approach? Brian: Yeah, so I think a lot of it, like when I go in and talk to bigger companies, first thing I like to do is kind of do a level set of what does innovation even mean to the people in the room. Uh, because innovation has become such a word that's, you know, so limp, so to speak. It can mean anything to anybody. Uh, and so kind of understanding that level set of what does innovation mean to the company? How do they define it? Um, is it transformational innovation where it's, you know, we've got to become the next Uber and disrupt our industry? Or is it a innovation from the standpoint of value creation where we're looking at ways to optimize and incrementally improve what we're building? And so from that perspective, you know, it's, once you have that level set, then you can start thinking about, well, how, what are the particular tactics that you can work through depending on what kind of objectives you want to have and, and what you're trying to accomplish. Brian: So I think that's the first place we start. And then how we do that. Um, again, I think a lot of is trying to help them understand that you've got to place a lot of bets on innovation and innovation is not, um, you know, it's by default working in the new, it's working in this area of gray and this area of uncertainty, Daniel: which means there's got to be failure, right? Like there's going to have to be failure. Brian: Yeah. So, yeah, this uncertainty by default, requires you to figure out and make assumptions and, work through this... Areas of the unknown. And that's very difficult for, a lot of folks to work through. You know, especially at companies and people who are used to having a plan or having an execution model that, that they just execute on. Corporations are doing exactly what they should be doing...They figured out a business model that works and they're executing and optimizing that particular business model… Brian: And to radically change that, the people, the resources, the compensation, all of that stuff has to kind of morph or change to play in a different environment. And so I think that's where the challenge really begins. Daniel: So...I'm comfortable with taking this seemingly simple question of like, we want to innovate more and turning it into this, really stretching it out into a much more complicated conversation. Like I'm wondering if people you deal with ever get frustrated with, (you): "well, Brian, you're just making this complicated. Like, we just want to innovate. Just teach us how to innovate. Let's get started." Versus like, let's talk about your strategic goals. Like I can see how some people might get a little impatient with the, with the bigger picture, with the strategic thinking approach. Brian: Sure. Yeah. And I think, and I think it doesn't have to take a long time on to go through that particular process, but I think if you don't start off on that common definition, then you run the risk later on. And you know, why are we doing this? Why is it not working? You know, we said that, uh, you know, we need to have x, Y, z outcome and these brand new bets that you're putting on the table are not getting us an outcome that we want. Um, but you know, without having that definition, then it's sometimes hard to know if you're playing the right game to begin with. So I think, so the, the process itself of level setting I don't think takes a long time to, to make that happen. And I think, but I do think in general, to change a culture or to move the company towards having that innovation mindset set or innovation as a competency to so to speak, does take a long time. Um, but you can do that through a variety of tactics and in ways that doesn't, um, change, change it all overnight. You know, it doesn't have to be something where, um, you know, you're basically creating something brand new and, and throwing out everything that you've done in the past and, and hoping that the new thing works. Uh, it's really a series of iterative bets that you kind of de-risked these new ideas as you're, as you're approaching them into the world and seeing what happens. Daniel: Yeah. Now, now here's the, the piece that I think that, that we were talking about that's interesting is that companies can innovate through outside acquisitions or through outside collaborations, like through working with startups. And maybe that makes it seem "like, wow, that's neat, there is an easier way to do this". we don't have to do it all ourselves. We can, we can turn outwards and see, uh, not just learn from other people, but actually like bring that outside innovation inside. Like, and that seems to me like, uh, a complicated process to navigate. Like how do you facilitate, how do you facilitate that conversation and make it smooth for people? Brian: Yeah. So I think, at least for a lot of folks, you know, the idea of looking outside is not become, it's not a novel concept anymore. You know, maybe five or six years ago it was like, oh, what's one of these things called startups out there? And you know, we're, we're seeing more and more hearing more and more about it. So it's, it's not a novel concept that, hey, the ability for two women in the garage or in a dorm room to spin up something and get some traction and create something of huge value in the world...that's, that's there and that's not going away. And that's speeding up. And so I think, uh, that, uh, first part of the conversation happening, having people understand that, people have the power and tools and capabilities and access to markets and cheap technology, et Cetera, to really disrupt things is there. Brian: So if we understand that, then what can we do to kind of help navigate that? And, and I think the first thing is just, you know, raise your hand and say, Hey, there are things going on outside. Let's, uh, let's take an inventory or a map on discover what's going on...and one of the, pitfalls I see a lot of companies jump into is let's look in our industry. You know, what's happening in our industry. And that's great, and that you should do that of course. But, um, that's also probably where 99% of your competitors are also playing in that same field. And so I find a lot of times it helps to look at adjacent industries or industries far and away, uh, different from your own to see what's going on, and look for clues or models or technologies or, or talent that may give you a different advantage, if you put those pieces together differently than playing, in the same ball game as your competitors are playing. So, you know, I, I see a lot of people going to these conferences and looking for startups in the fintech space and all you have are corporations in the Fintech area looking at Fintech startups where a lot of times I think, it's better to maybe go to a more of a horizontal conference and looking at AI or uh, you know, different types of data conferences and that would give you a different perspective on how those technologies could be used in your industry or in somebody else's, industry, for example. Daniel: Do you have a story like, cause it's funny as you're telling me the story, like I'm realizing this is, this is the classic innovators trick, right? Which is, yeah, it's, and it's a classic trick from nature, right? Which is, people don't realize that evolution isn't just, um, vertical where you adapt and survive. But there's horizontal transfer of, of genes in nature. Like literally the reason we have mitochondria is because we ate them, you know, a billion years ago. And all of the energy in our bodies is made by an alien organism that has its own DNA, which I find a very, it's always just like an extraordinary fact. Um, but you know, and I've been telling my clients this for a long time too. Like what do you, do you have, uh, a story to share of a surprising transfer of, of innovation from industry to industry in case there's any doubters in the world. Brian: Yeah, it's, let, I'm trying to think of one off the top of my head, but I know I've seen it on the reverse side. For example, we've seen, because I run a conference called inside, outside/innovation. And, one of the things we do is we, uh, go out and find startups in a variety of different markets, bring them to a showcase and then bring corporations around to kind of see what they're building and why and hopefully make some connections for that. And where I've seen it happen is a lot of times where, a startup will be working in a particular vertical market, early stage, uh, and they think they've got a solution in, you know, retail or whatever, and a corporation conversation will come around and they'll say, hey, I love your technology, but you're looking in the retail space. Did you know that you could apply this to insurance? Brian: And the light bulb will kind of go off in the entrepreneur's mind. It's like, oh, this is an opportunity for me to potentially go into a different market or get traction with an early customer that I didn't have before. And so I need to happen that way. Um, and I'm sure the reverse could happen as well where a corporation, uh, is, you know, looking at a variety of startups out there and say, hey, that startup's, not in our industry, but we could definitely apply that technology to what we're doing and leverage it in some way. Daniel: So that actually sparks, I mean, I definitely, I want to make sure we talk about the conference before we, before we leave, but in a way, like you said, this thing that was really interesting about startups, you know, they're, they're trying to, uh, you know, iterate and build their own, um, you know, their own growth engine. Right? Um, I would imagine that some of them are not necessarily open to this idea of like, well look, we're, we've got our roadmap and we're trying to build our own flywheel and move it, get that moving. This, they may not be open to this, this pivot or this expansion. Uh, there's like, oh, you know, well, we're just focusing on market X and like, do you want me to also like expand our, our code base so that we can also take advantage of, of why and collaborate with these guys. Like I how do you sort of, I know you've done a lot of work on building community through, through the conference. Like how do you find startups are expanding their perspectives to being open to this collaborative conversation versus like, nope, we're just doing our thing. Brian: Yeah. And I think a lot of it depends on where the startup is in their lifecycle. A lot of the folks that we bring in are probably seed stage and so they, they haven't figured out their business model. They haven't figured out the exact markets sometimes. Uh, and they're looking for that early traction. And you know, one of the reasons we hold this in the Midwest is because, you know, venture capital and the traditional ways of kind of scaling a business in Silicon Valley don't exist out here. And so you've got to find customers. You've got to find ways to, um, to, to get that early traction. And a lot of that means, you know, getting out and finding those early customers. And so having conversations with customers, uh, real people out there and trying to define what problems are out there in the marketplace and then create a solution, uh, to meet those problems and then meet the market where it's at, I think is more effective way a lot of times in the Midwest here or in places outside of your core tech hubs that don't have the, the against the, um, the advantage of getting a venture capital and being able to have a year or two young, two year runway to figure out, uh, how, where that market is. Brian: So I think, I think so part of that is that, um, I think when I'm talking to start ups, you know, I put my "accelerate" hat on and working as a person who is helping startups through that process, a lot of times I'll quite frankly tell them to stay away from corporates until they, until they figured out some of that stuff. Cause it's very easy to go down the rabbit hole of um, hey, if we just get this one big customer on our plate, we'll be good to go. But a lot of times you know that the timing of the two types of organizations don't match up and it can very, very easily kill start up really pretty quickly. Daniel: Yeah. And it can kill them in that what they're, they're focusing, they'd lose their focus or their, they spread themselves too thin. You know, so like what, what sort of, I think beautiful about what you do is that there's this symmetry in a way you have a community driven approach to innovation through the conference you do building community, but building community so that you have a group of startups who are interested in this type of thinking so that companies can have an innovation community. So they're not just going it alone, that they have a view to what's, what's open in the world for them. I mean, I guess my question is like, have you always been so community driven? Like how did you come to value community as an approach, as in a solution to, to these challenges that you're seeing? Brian: So, I mean, I guess I've always felt community is, is a way to accelerate your learning. Uh, and I think early stage ideas, no matter what they are, whether they're inside a startup or inside a corporation, the key to a lot of those taking place in actually taking hold is that the speed of learning. How fast can you, um, take your assumptions and navigate those and understand where you're on the right track or not, and, um, get to that next stage that you need to get to. So, um, community's always been away from me, uh, personally and otherwise to help accelerate those learnings, whether it's, you know, again, connecting somebody to somebody else who can, uh, an expert in a different field or, um, someone who can help me navigate to something else that I didn't know I needed. Um, and so I think it started from that perspective and it started because, uh, you know, quite frankly, when I started a lot of this stuff seven, eight years ago, uh, the, you know, entrepreneurship and startups were, were smaller, uh, both, you know, nationally as well as in our own backyard. Brian: And so part of it was like, well, if we're going to do this, we're going to, we can't do it all are ourselves. So how do we create a community that allows startups to raise their hand and first say, Hey, I want to be entrepreneurial. I want to try some things. I want to build something. In my backyard. Yeah. And then what do I need and what am I missing and how do I then can be that catalyst to help, um, folks figure that out. Uh, and so it was an evolution of just having conversations, going to different cities, uh, meeting different people, starting a podcast, you know, telling stories, um, you know, starting a new newsletter and then, uh, eventually a conference and everything else around it. Um, and then all the while, you know, consulting and helping companies kind of figure it out on both sides. Brian: And, um, it's been fun. It's been fun to see that journey and continue to figure out what the, what the next phase is as we build it out. Daniel: Yeah. Well, I mean, I guess I'd begs the question, what is, what's the next phase? Can you talk about it? Is it Secret? Brian: Yeah, no! Um, so yeah, so inside, outside innovation, you know, we started four years ago actually with the podcast and the original idea was it was called inside, outside, and it was an inside look at startups outside the valley with the idea that their stories, outside the tech hubs that need to be told and how can we help our entrepreneurs, uh, figure that stuff out. And so that's where it started. And again, it'll happen with further conversations as, as we built that particular audience and had conversations around those particular topics, we kept getting asked by innovators in bigger companies, you know, it's like, how are we doing this? Brian: How, how's this working? We want to be connected to startups. We want to understand this new way of innovating things like design thinking and lean startup in that work, uh, becoming methodologies and tactics that could apply to, you know, start ups outside of a big corporation or, or startups within a corporation that were trying to spin up new ideas. So through that we started the inside outside innovation podcast as the, as the way to have those conversations and talk about corporate innovation and how we're corporate matching with startups and how corporate venture play out differently and how we're internal innovation accelerators popping up all around. And what were the different tactics that folks were using through that. We've kind of created this weird community. It's almost like two communities, but the, the advantages by bringing them together, they both learned from each other. So that's kind of how, that's how it's kind of evolved. What's next? We're trying to figure out the third year of the insight off the innovation summit. Uh, we haven't got the dates and, and that solidify, but it's looking like we're probably going to do it sometime in the end of October. I'm in the process, I'm looking at writing a book around this concept of collaborative and innovation and this innovation as a competency. And then, um, we'll just continue with the podcast and the newsletter and keep growing our conversations with great people out there. Daniel: You know, Brian, it's really, it's, I mean it's, it's lovely to talk to you about this stuff because, you know, the, the ecological approach you have to this, to this processes, you know, it's, it's clearly organic. Like, like anything else, it's starting a conversation and then you've gotten feedback from the world and over time you've, you've built more than you've added to it. Like it's, it's a, it's just guy. It's a wave that is sort of, it has its ups and downs clearly. But you're just continuing to, to ride that wave, which was really awesome. Brian: What the, it comes back to, you know, my feeling is that obviously with the world changing in the, in the speed of change that's happening out there, everybody is going to have to take on some of the skillsets of, of the early innovator. You know, again, a startup entrepreneur or, um, or innovator are going to have to have kind of core capabilities or characteristics that allow you to adapt and be nimble and, and, uh, execute. Daniel: Unless you want a robot to do your job! Brian: Yeah. That's executing different ways that, that you didn't have or that were different in the way that you could execute in the past. So things like, you know, curiosity having a bias towards learning characteristics like having a, an a customer focus and this bias towards problem solving for that customer. You know, the, the skill of collaboration and you know, knowing that you can't build everything yourself. Brian: There's bias towards team, um, you know, some of the characteristics of just speed, you know, how can you have this bias towards action and experimentation. And then finally having kind of the reverse of that you are having patience and that bias towards that long term value creation. You know, I think those are some of the core concepts that make up, um, this new world that we're living in. And the more individuals, whether you're, you know, a traditional manager or a entrepreneurial founder, those are the skillsets that are going to take you to the next level in the world that we're living in. Daniel: It sounds like a good book already, Brian. I don't know. I like it. Brian: I'm still outlining. Daniel: It sounds like a pretty good proposal to me. Um, so listen, I, I, we're, we're up against our, our, our time together. Uh, is there anything I haven't asked you about that I should, that we should talk about? Any, any, any final thoughts? Brian: Yeah, I'm curious for, you've obviously been in the space of helping people have conversations and that I'm always curious to understand what have you learned from helping companies and people kind of navigate a, this world of change, uh, and in this world of innovation, what are some of the things that are obstacles or things that stand out that, uh, I could take back to my audience as well? Well, Daniel: I mean, do you have a hard stop in the next three minutes because, no, go ahead. We can go over a little bit. Well, I mean, for me, what really resonated in what you were talking about is the necessity for patients. And I think this is one thing that's really, really hard, um, for people because we want to go fast and we want to have results. Um, but we also need to slow things down. So one of the things that like I'm becoming more aware of in my own work is psychological safety, which people, you know, Google identified as like the main characteristic of effective teams. The ability, the willingness, the openness to saying what's happening, to be able to speak your mind, to say what's right or to say what's wrong. And that, I don't know, that stuff doesn't really come for free. Uh, it's a really, you have to cultivate that environment. Daniel: And so for me, you know, my angle and entry point is always that somebody, somebody has to design that conversation. Um, if a group of, you know, if a group of people is gonna talk about what we're going to do next and how to innovate, we can either contribute content or we can contribute process. Um, if the, to me, the most important and precious conversation is when a group of people is coming together, the fact that you're willing to, that you have a framework, I'm guessing, to stretch out the conversation about what's our innovation roadmap and where are we placing our bets allows people to say like, okay, what's my holistic view of this? It creates, it creates safety, right? It creates a moment where, where we can have the conversation about innovation, we can have the conversation about how we're gonna brainstorm. Daniel: We can have the conversation about how we're going to, uh, evaluate ideas and how we know if they're good or not. Um, and so for me, I think, um, I feel like I'm ranting now, but I was at a problem framing workshop, uh, with my, my friend Jay Malone, who has a company called new haircut. They do a lot of design sprint training and he was teaching a problem framing workshop. And at the end of the workshop, he presented, uh, you know, on one hand, a very straightforward, like, here, this is what problem framing is in the essence. Like, uh, who has the problem, uh, why does it matter? Um, when does it happen? Uh, like, you know, think about like, where to play and how to win. And this one woman said like, well, yeah, what about, uh, uh, how do we know when it's been solved? You know, how do we know if it's working? And this is, I think one of the biggest challenges with, with companies is we don't know like what good looks like. We don't know when to start. We don't know how to stop working and grinding it out. Um, well, and the metrics Brian: are so different from existing business model versus a new business model that you don't even know who the customers are and the value proposition you're creating at the beginning. Daniel: Yeah. So I mean, for me, like I find the, one of the biggest challenges of innovation is that people bring me in to say like, okay, let's help this team coach through this process. Meanwhile, they've already got a job that takes 100% of their time. Um, and they look at me and they're like, this guy has just given us extra work to do. You know, the workshop that I come in is taking them away from their quote unquote real job. The, the work that I asked them to do to go out and do the interviews and to, to get customer contact looks like it's taking away time for them. And so this idea that that innovation's like something you can buy or pay someone else to do. To me, I want people to be earning their own innovation. But the problem is that most people are at 110% capacity. Daniel: And You bring in somebody like me who says, okay, let's do some design thinking stuff. Let's do a, you know, even if it's a week long sprint, which doesn't give you everything you need, you know, if it's a six week process, it's people are like, Oh man, that was great, but oh, that was hard and I never want to do that again. It's like, it's really, really challenging to get people to find time to innovate. And that's frustrating to me. Brian: Absolutely. Daniel: As a person who just really wants people to get their hands dirty with it so that they value it and, and participated in it. So, I don't know. I don't know what the balance is there. That's... I don't know. I don't know if that's a question with an answer, but Brian: I don't know if there's a clear answer for that one. No, no. Daniel: that, oh, so, yeah, I mean that, that's, that's, that's my perspective. I don't know if that, if that's helpful to you at all, but that's, that's… Brian: Very much so, very much so. Daniel: Is there, is there anything else we should I this, this is definitely the shortest episode. You know, I'm, I'm sort of enjoying or slash you know, floundering in the, in the 30 minute time zone. So I just want to make sure that we've covered everything that you want to cover … Brian: No, it's been great, thanks for having me on the show and the opportunity to talk about insideoutside.io and everything we're doing. Daniel: Yeah. So like that's the, that's the final question. Like where, uh, where can people find all things insideoutside and Brian Ardinger on the Internet. Brian: Yeah. Thanks Daniel. Yeah. So, uh, obviously you can go to the website insideoutside.io that has our podcast, our newsletters sign up for that. Um, and obviously I'm very, um, out there on Twitter and Linkedin in that happy to have conversations. So reach out and say hi. Daniel: Well we will do that. Um, Brian, I really appreciate you taking the time. It's really, it's always interesting to have some patience and just slow down and have some of these conversations about this stuff, that's I think really, really important. Like you said, the future is unwritten and uncertain and all of us need to have skills of adaptability, the inside and I think both sides of the ecosystem that you're a co-creating - the innovator, the startups need to learn from big companies how to scale and big companies need to learn from startups, how to be more nimble. So I think it's really a really important dialogue that you're facilitating. It's really cool. Brian: Thanks for having me on the show!

For this interview, Greg Satell, international keynote speaker, advisor, and the author of a book, which I loved, a best selling book, called “Mapping Innovation: A Playbook for Navigating a Disruptive Age,” has answered a few key questions about innovation strategy and business model innovation. Let’s dive into them! Contents How did you fall in love with the quest for understanding innovation? Is innovation about making quick decisions? What are some of the myths surrounding innovation? How does the Innovation Matrix work? How important is sustaining innovation? In which scenario, the lean startup helps to find the right path toward business innovation? What instead is a classic example of breakthrough innovation? Are tools like Porter’s Five Forces and SWOT Analyses still useful in today’s business landscape? How has the business world changed? Is the business model canvas a useful tool for that? How do we understand ecosystems? How important is to build ecosystems for scaling up a business? Key takeaways

Greg Satell—author of the new book Cascades: How to Create a Movement that Drives Transformational Change—talks to Greg about what's behind successful political movements, and Susan Corke raises some democratic breakthrough moments amid backward slide in Central Europe.  

How do you create a movement and why does that matter so much when you’re trying to ignite change? Today’s world is more fluid and interconnected than ever before, and having a business is no longer a one-way communication with your customer or just a transaction. In order to thrive, you need to be creating cascades. Greg Satell is just the person to share more about movements, cascades, and how that ties in with driving change.   Greg Satell is an entrepreneur, author, speaker, and innovation advisor who regularly contributes to publications such as the Harvard Business Review, Forbes, Inc., and Fast Company. In his previous interview, we discussed his book Mapping Innovation, and today, he joins me to talk about his latest book, Cascades: How to Create a Movement that Drives Transformational Change.   In businesses today, there is a shift from hierarchies to networks, and that makes it so important to focus on movements and creating cascades. Greg shares some real-life examples of cascades that have happened, as well as how to survive victory — why failure happens so often after a huge success and how to overcome it. We also dive into how values turn into actions and investments, as well as the science and practice of creating (and controlling) cascades and movements.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Sponsor: Brillity Digital — Digital Presence Assessment Offer Free IQE Assessment Email Tamara Greg Satell Digital Tonto Inside LaunchStreet Podcast Episode: “What To Do To Stay Relevant In The Exploration Age With Greg Satell” Cascades: How to Create a Movement that Drives Transformational Change, by Greg Satell Mapping Innovation: A Playbook for Navigating a Disruptive Age, by Greg Satell Apple IBM LOLCats Zappos Srđa Popović Irving Wladawsky-Berger Louis V. Gerstner Jr. Crocs Orange Revolution in Ukraine Michael Porter Netflix Blockbuster Viacom  

In 2014, Greg Satell experienced the Orange Revolution in Ukraine. What he observed in Kiev during that time seemingly defied all logic or reason: thousands of people would all of a sudden stop whatever they were doing and do something else entirely. And they did it in unison as if guided by a mysterious force. This whole situation baffled Greg so much that he decided to research what makes some social movements successful while others fizzle out without making an impact. The outcome of the decade-long quest for understanding the principles of successful change is Greg’s new book, "Cascades - How to Create a Movement That Drives Transformational Change”. The main thing that Greg discovered in his research was that: "To truly change the world, you don't need a catchy slogan or a charismatic leader. What you need is a cascade, small groups, loosely connected but united by a common purpose." If you seek to change the culture in your team or your company, you will find that Greg’s new book and our conversation are full of practical tips on how to successfully challenge the status quo, create transformational change and maintain it over time.

Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of the best business books of 2017 by 800-CEO-Read), Greg has been published in Harvard Business Review and Ink, and has been recognized as a thought leader by many others. In this episode, Greg breaks down what it really takes to grow awareness and coordinate movement for change. Listen in to learn the keys to viral marketing, advice for increasing awareness, and how to get people to take part in a cause. You can find show notes and more information by clicking here: http://bit.ly/2U97GQD 

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I’ve been looking forward to this discussion with Greg Satell since hearing he was working on a new book, titled Cascades: How to Create a Movement that Drives Transformational Change. Greg is an innovation author we first met back in episode 126, when he shared predictable patterns in different types of innovation. Now he is talking about how to create a movement around a product. A movement turns a valuable product into a super valuable sensation. Such products often appear to be overnight successes that come out of nowhere, but they are actually the result of the proper combination of actions that can lead to cascades (he’ll explain that) creating transformational change. There are many examples, but I remember when Toms Shoes became a big thing — it was like suddenly, everywhere you turned someone was talking about Toms Shoes. Greg will tell us how that happens and what is needed to make it happen. That’s something Everyday Innovators should be aware of.

The power of small groups, loosely connected, with a common purpose to propel products. I’ve been looking forward to this discussion with Greg Satell since hearing he was working on a new book, titled Cascades: How to Create a Movement that Drives Transformational Change. Greg is an innovation author we first met back in episode […]

The power of small groups, loosely connected, with a common purpose to propel products. I've been looking forward to this discussion with Greg Satell since hearing he was working on a new book, titled Cascades: How to Create a Movement that Drives Transformational Change. Greg is an innovation author we first met back in episode […]

We spoke with Greg Satell about his new book: Cascades: How to Create a Movement that Drives Transformational Change. Learn more: GregSatell.com This data science podcast series is part of Experian’s effort to help people understand how data-powered decisions can help organizations develop innovative solutions.

Jazz innovators don’t operate in a void. Louis Armstrong had his Hot Fives and Sevens. Miles Davis had his Great Quintets. Duke had his orchestra. Art Blakey had his Messengers. The point: great innovators are networked. They’re connected by tight clusters of other people who impart knowledge and skills, allowing for a faster, more efficient…

If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it's in your community or throughout society as a whole? Creating true change is never easy. Most startups don't survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight. In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don't need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. As individual entities, these groups may seem inconsequential, but when they synchronise their collective behaviour as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail. We welcome Bestselling Author, Keynote Speaker and Innovation Advisor Greg Satell welcome back to the show. We talk: "Cascades: How to Create a Movement that Drives Transformational Change" Success v Failure and why Boston v Silicon Valley Debunk the Blockbuster v Netflix story Occupy v Otpor, what worked and what did not How to build a change network Using a network to defeat a network Changemakers Nobody is an island Genome of values Previous show with Greg here: http://www.theinnovationshow.io/2018/08/31/ep-118-mapping-innovation-a-playbook-for-navigating-a-disruptive-age-with-greg-satell/ More about Greg here: https://www.gregsatell.com/ His Ted Talk here: https://www.youtube.com/watch?v=IOt1dLVyHjQ

Small groups, loosely connected, but united by a common purpose. This is the simple formula behind Greg Satell’s research that is essential to follow for anyone looking to make an impact and change the world. Greg is one of the world’s leading experts on innovation and transformational change and his new book, Cascades: How to Create a Movement That Drives Transformational Change, explores how to successfully navigate and lead large-scale change in today’s disruptive environment. He’s also behind the popular blog, Digital Tonto, which is a must-read for anyone interested in learning more about the topics of strategy, innovation, and leadership. In this episode of the Leading Learning podcast, Jeff talks with Greg about what it takes to drive transformational change including the important role of networks, empowerment, and purpose. Full show notes available at https://www.leadinglearning.com/episode175.  Our sponsors for this episode are: Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale. Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.

Peter Hinssen, Chairman of Nexxworks and lecturer on our Exploiting Disruption in a Digital World programme, is joined by special guest Greg Satell, a bestselling author, speaker and innovation advisor. The two discuss what will come after digital technology, and the shift from disruption to pursuing grand challenges for a changing world.

We’ve entered a new era. One that requires us to solve challenges we’ve never seen and explore solutions we’ve never created. If you are like me, sometimes it’s hard to wrap your head around it. And that’s why I had Greg Satell on Inside LaunchStreet. He is the author of Mapping Innovation: A Playbook For Navigating A Disruptive Age, a regular contributor to Harvard Business Review and INC and a sought-after innovation thought leader. We talked a lot about how we are moving from the age of iterating what we know into exploring what we don’t know. He shared with me the top ways to stay relevant and ahead in this changing time.   Key Takeaways: [:59] Tamara opens the show by sharing that the overarching theme in today’s conversation is the fact that we’re transforming the era that we’re in from iterating what we know into exploring new things. She invites listeners to take the IQE Assessment. This will help you to shift into the new era. [3:52] Greg just released his book Mapping Innovation: A Playbook for Navigating a Disruptive Age. It was recently selected as one of the best business books of 2017 by 800ceoread. [4:52] You might be surprised to learn that Greg spent 15 years in the former Soviet Union. [6:10] Greg teaches that we are currently in the digital revolution. It’s been driven by the ability to add silicon wafers. The value has now shifted to the front end to behavioral-design-type things. He thinks the digital era is nearing its end. [10:13] What can we expect the new era to look like? What should innovators have their eye on into the future? [16:22] Greg says you need to get out and widen and deepen your connections. Tamara believes it’s more about going wide and connecting the different dots. They talk about connection driving transformation. Greg thinks the key thing is to get away from the idea of constantly adapting. You need to prepare rather than adapt. [18:31] Greg believes you can change and evolve to keep up, but you can’t win by evolving. Tamara and Greg talk about Google and Facebook evolving. [21:50] Tamara questions where the fast-casual industry goes and how do businesses prepare for the shift? Greg discusses material science. It’s important to have an idea as to what new technology can affect your industry. Then, start laying the groundwork. [25:54] Do smaller companies and startups have a handle on it? [28:02] Get introduced to the 70/20/10 rule. [31:26] How does innovation become responsible across the 70/20/10? [33:20] Senior leaders have to make innovation a priority. It’s important to figure out how to sustain over time. Innovation isn’t about ideas. It's about solving problems. Go look for a good, meaningful problem to solve. [37:27] Greg and Tamara discuss Malcolm Gladwell’s ideas. Tamara says he’s good at taking large and complex topics and making them easily digestible for the everyday person. [39:28] Connect with Greg at gregsatell.com or at digitaltonto.com. [39:59] Greg shares the story about Alexander Fleming and the invention of penicillin. Penicillin didn’t become available for twenty years. Listen in to learn how penicillin came to be the important medicine it is today. Tamara reminds listeners that it doesn’t just happen. Innovation is never a single event. [45:44] Greg’s final piece of advice is to go looking for a meaningful problem to solve. [46:40] Tamara loved Greg’s idea that innovators are connectors. They’re people out there gathering ideas and experiences. We need to think about how we can be connectors in this world. Get your IQE Assessment and start innovating and adapting.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Mapping Innovation: A Playbook For Navigating A Disruptive Age, by Greg Satell  

O que as crianças de hoje precisam aprender? Mencionado no episódio: These Are the Skills That Your Kids Will Need for the Future (Hint: It's Not Coding), por Greg Satell.

Be Kind...Rewind.  Examining the rise, fall, facts and fiction surrounding Blockbuster Video.  Best selling author, speaker and business advisor Greg Satell has written about this in Forbes magazine and joins us to discuss.   Visit Greg's online home at www.digitaltonto.com 

“Every Square-Peg Business Eventually Meets Its Round-Hole World.” - Greg Satell On this episode author, speaker and consultant Greg Satell shares with us the principles of his latest book: Mapping Innovation. In this show we discuss: How Einstein, Darwin and Fleming needed more than their individual genius to bring their ideas to life Why innovation fails A better understanding of innovation by dispelling myths How Blockbuster, Kodak and others were well aware of the threats that disrupted them How Air BnB and Hotels serve different market needs New tools to frame problems How innovation in the digital age has evolved from previous times How collaboration is king Highlight that you need to re-energise your human capital not just your technological resources Why we need a personalised portfolio approach to our innovation efforts How Google, Amazon and others prepare for their eventual cash cow disruption You can learn more about Greg here: https://www.digitaltonto.com/about/ https://www.gregsatell.com/

This month, Erika speaks with Greg Satell, a leading voice on innovation and author of Mapping Innovation. Greg's approach to innovation seamlessly combines inspiration and practicality; this thought-provoking discussion yields practical advice for leaders to be more effective innovators starting today.

Greg Satell is the author of "Mapping Innovation: A Playbook for Navigating a Disruptive Age.” Greg talked with our host, Josh Berry about his book and what his goal was in writing it. He also broke down common constructs about innovation including portfolio management and finding the right process for the problem. Greg provided a great list of resources for mid-level companies who want to get more involved in research but aren't sure where to start, including: Holland's Manufacturing Initiative, Materials Genome Initiative, Joint Center for Energy Storage Research, and the Fuse Program at GE. Reach out to Greg at Digitaltonto.com For information regarding your data privacy, visit acast.com/privacy

In this episode, we are joined by Greg Satell, an entrepreneur, author, speaker, and innovation advisor. Greg has been published in The Harvard Business Review, Forbes, Fast Company Inc., The Times of London, and Business Insider, and has just published his first book, Mapping Innovation. Previously, Greg spent 15 years in media businesses in Eastern Europe - from Poland to Moscow to Kiev and from small business journals to large news organizations and lifestyle brands. His work as an innovation advisor spans from Fortune 500 companies, to mid-size firms, and startups. What was Covered Greg's approach to mapping innovation, what he calls a “playbook for navigating a disruptive age” How organisations can no longer just look to their internal capabilities and assets to solve their most important problems but need to leverage external platforms in order to extend those internal capabilities How companies like Eli Lilly and Experian used new approaches to problem solving that involved the ecosystems of talent and technology which are key to sustaining innovation in today's world of work Key Takeaways and Learnings Looking at innovation as an important problem which requires a novel solution – in the end a line manager is less interested in whether an innovation is sustaining or disruptive but if it answers the perennial question of, “What the hell do I do next?” How power is moving from the top of the heap to the center of a network which means the indispensable partners are the dominant players Why managing connections to external ecosystems of talent is today's essential management skill as competitive advantage switches from being the sum of all efficiencies to the sum of all connections Links and Resources Mentioned in This Podcast Greg Satell's blog DigitalTonto.com Buy Greg's book Mapping Innovation: A Playbook for Navigating a Disruptive Age Download first chapter of the book HERE Get in touch with Greg on LinkedIn, Facebook and Twitter Team of Teams: New Rules of Engagement for a Complex World, a book by General Stanley McChrystal Innovation Ecosystem Episode 050: Hacking Flow: How to Make Outperformance a Habit with Steven Kotler

In this episode, Kevin discusses how to navigate the disruptive age we are all in with guest, Greg Satell. Greg is a popular writer, speaker and innovation advisor, whose work has appeared in Harvard Business Review, Forbes, Fast Company, Inc. and other A-list publications. His new book is Mapping Innovation: A Playbook For Navigating A Disruptive Age. Resources: * http://digitaltonto.com/ – Website * http://youtu.be/IOt1dLVyHjQ – Watch Why do some movements succeed, while others fail? | Greg Satell | TEDxMorristown * @Digitaltonto – Greg on Twitter * http://youtu.be/ByccBS30M2E – Learn more about Mapping Innovation * http://digitaltonto.com/wp-content/uploads/2016/11/Mapping-Innovation-First-Chapter.pdf – Download the first chapter of Mapping Innovation * Buy his book, Mapping Innovation: A Playbook For Navigating A Disruptive Age Sponsored by: * LEADx.org – subscribe to become 1% better every single day Subscribe on iTunes to join our Ambassadors Club: Please click here to subscribe on iTunes, and leave a quick rating. Nothing matters more for bringing the podcast to the attention of others. After you subscribe and leave a review, send an email to info at leadx dot org to let us know, and we'll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it's a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world's best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn't just the name of this new podcast, it's the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you're looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It's packed with life hacks,

My guest this week is the Greg Satell. Greg is a popular writer, speaker and innovation advisor, whose work has appeared in Harvard Business Review, and Forbes. I met Greg through the two gentlemen at Experian who have been on the show recently, Eric Haller, Executive Vice President of Experian’s DataLabs, and Barry Libenson, CIO of Experian. Birds of a feather flock together, as they say. As Greg and I were setting up the conversation, he just released his first book called Mapping Innovation: A Playbook for Navigating a disruptive age.   It was published in May of 2017. Major Take-Aways From This Episode: My conversation with Greg is a refreshing perspective on innovation largely because of his concept of an innovation matrix. This is a framework that he created to help companies frame problems so that they can find the approach that will most likely solve them. I love the concept of “looking for problems to solve” versus just generating ideas. I always appreciate the “mental judo” that innovative thinking offers and my conversation with Greg does that. It sort of breaks off the mental cobwebs. Innovation Labs - While reviewing the episode transcript, I liked what Greg said about innovation labs: "When an innovation lab is targeted at finding new problems for solutions that exist within the organization, they tend to do pretty well.” We discuss two contrasts: Apple CEO Tim Cook’s vision for corporate innovation contrasted with Google's, for example. It will make you wonder what is right for your organization. Destructive innovation myths. Innovation just doesn’t happen because someone comes up with one big idea. Digital Age innovation is different than previous generations. We need to learn how to use new tools properly. In the resource links you can find a free chapter download Greg has made available along with a video about the book and the Amazon link to buy it. About Greg Satell Greg Satell is a popular writer, speaker and innovation advisor, whose work has appeared in Harvard Business Review, Forbes and other A-list publications. Previously, he served as Senior Vice President Strategy & Innovation at Moxie Interactive, a division of Publicis Groupe, one of the world's leading marketing services organizations as well as Co-CEO of KP Media, a leading publisher of magazines and websites in Ukraine, including the newsmagazine Korrespondent and the web portal, Bigmir. You can find Greg's blog at DigitalTonto.com and on Twitter @DigitalTonto. His first book, Mapping Innovation, has been published by McGraw-Hill in May. Read full transcript here. How to get in touch with Greg Satell: LinkedIn Twitter Books / Publications: Mapping Innovation First chapter download link  Short video (under 3 minutes) about the book Forbes Magazine Publications Harvard Business Review Publications Inc. Publications Speaker's Profile: Espeakers This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here Click here for instructions on how to leave an iTunes review if you're doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Host Dave Robertson talks first to Suhail Algosaibi, business leader in Bahrain and the CEO and Founder of Falak Consulting, who discusses how a nation can support an innovative culture. Dave also talks to Greg Satell, author of "Mapping Innovation: A Playbook for Navigating a Disruptive Age."

In this episode I sit down with Greg Satell the author of the new book Mapping Innovation: A Playbook For Navigating A Disruptive Age. Today, managers are often told that they must innovate or die, but are given little useful guidance on how to go about it. Sure, there are many books and articles that […] The post Mapping Innovation With Greg Satell appeared first on Dirk Beveridge.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: A brand new book for product managers and innovators hits physical and virtual shelves this week. It’s titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done, including while there is no one-way right way for companies to innovate, there are patterns, as well as a framework for different types of innovations and skills needed for each. Greg has several international business experiences building and managing media businesses. He last served as the SVP of Strategy and Innovation at Moxie Interactive, a leading marketing services organizations. Lately he has been writing and speaking about innovation and I’m glad he is speaking with us, in this interview.

  A brand new book for product managers and innovators hits physical and virtual shelves this week. It’s titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done, including while there is no one-way right way for companies […]

  A brand new book for product managers and innovators hits physical and virtual shelves this week. It's titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of the concepts from the book and other writing he has done, including while there is no one-way right way for companies […]

John C. Havens is a contributing writer for Mashable, The Guardian, and Slate, and author of, Hacking Happiness - Why Your Personal Data Counts and How Tracking it Can Change the World (Tarcher/Penguin, 2014).  His new book, Genuine - Authentic Happiness in an Age of Artificial Intelligence comes out from Tarcher/Penguin next year.  John is also a consultant and keynote speaker at places like TEDx and SXSW.   Like The show? Support Wellness Force Radio: Leave Us A Rating & Review  SUBSCRIBE On iTunes | Subscribe On Stitcher | Subscribe On Android Listen as John Discusses:   How technology is revolutionzing the wellness industry What is Hacking Happiness How to create a life by values design (Vbd) How wearable and wellness technology will shape the next 3-5 years will shape personal health   Why our data can be a double edged sword How to take action in making your data work for you What is the Happathon? John's discussion of corporate technology & machines   “In the 20th century, we made great progress in terms of our material wealth, but we’re not really any happier. In this insightful book, John Havens shows us how the new century will bring us opportunities to improve our general well being. Rather than keeping up with the Joneses, he explains how we can use technology to actually improve our lives. It is a truly remarkable work.”    -Greg Satell, contributing writer for Forbes   Like The show? Support Wellness Force Radio: Leave Us A Rating & Review  SUBSCRIBE On iTunes | Subscribe On Stitcher | Subscribe On Android

Managing innovation is the topic of discussion on this week's podcast. We discuss what network science tells us about corporate hierarchies, how to know what kind of innovation your company is best equipped to pursue, and what “given enough eyeballs, all bugs are shallow” means. Greg Satell joins us to talk about these topics and more. Greg's work is published frequently on sites like Forbes.com and InnovationExcellence.com, and in publications like the Harvard Business Review. He also blogs often on issues at the crossroads of media, marketing, and technology at www.DigitalTonto.com.  Read Greg's work on Forbes.com Read Greg's work on the Harvard Business Review  Read Greg's work on Innovation Excellence.com