Podcast appearances and mentions of tracey wallace

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo's content team operation, Tracey's weekly newsletter, and more.This episode is brought to you by our friends at Shuffl (https://shuffll.com/). ************************Timestamps:00:00 Intro03:48 Who is Tracey Wallace?04:12 Tracey's background. 06:50 Contentment newsletter.08:37 What is working in content marketing?11:41 The rising of events and in-person stuff.13:07 Klaviyo launching an IPO.15:12 What's changing at Klaviyo?19:13 How Klaviyo's content team serves the other orgs.23:17 Challenges of cross-org collaboration. 24:51 Remote becomes the norm.27:17 Klaviyo objectives and personal goals.28:44 Learn more about Tracey and Klaviyo and get in touch.29:12 Outro************************Useful Links:Website: https://www.klaviyo.com/Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallacehttps://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success ************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek's Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of the content marketing world to look at the challenges and opportunities for businesses online. Listen in as Tracey shares her insights on the evolving landscape of content marketing, from the resurgence of webinars to the power of authenticity in building customer engagement. You'll learn how traditional SEO tactics are adapting to new digital norms, strategies for avoiding burnout while staying creative, and why you might not be seeing the same impact with your SEO today. You can find show notes and more information by clicking here: https://bit.ly/4ca5gul Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

"I need content to connect dots that I didn't know were connected before...Otherwise...I could go look all this stuff up already on my own." Tracey Wallace is the Director of Content Strategy at Klaviyo. Prior to that, she was the head of marketing for two early stage start-ups (Eterneva and MarketerHire), and the Editor-in-Chief over at BigCommerce. She has 13 years of experience in content marketing, and began her career in Journalism. She is    also a content creator for WorkWeek, managing her own weekly newsletter called “Contentment.” Questions and topics we covered include: How brands can scale (written) content practically Tracey's favorite brands that are best-in-class when it comes to content marketing The general misconceptions around content marketing Why all content marketers have to figure out how to tie what they create back to revenue goals The difference between direct-content revenue vs content-assisted revenue The headwinds that content marketers face that performance marketers don't have to deal with Why attribution is “political at best” and why marketers need to understand attribution modeling vs mixed-media modeling Why you can't create content without researching a topic first (cough cough, this is why AI content doesn't work as a *final* draft) How to confirm what really works and how to avoid the BS marketing advice that's regurgitated online? Why internal marketing is the most underrated skill that all marketers need to learn. And more! Say hi to Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace/  Say hi to Tracey on Twitter: https://twitter.com/TraceWall  *Note you can DM Tracey BUT she's on maternity leave at the moment, so she'll get back to you later around the end of the summer.  Subscribe to Tracey's amazing newsletter if you want to become a better writer: https://workweek.com/brand/contentment/  Say hi to me on LinkedIn and let's connect: https://www.linkedin.com/in/kennysoto/ Our Podcast Partner - MarketerHire If you're looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you're not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire

Episode 254 features Dr. Tracey Wallace, who hails from Brandywine, Maryland. Tracey is an educational audiologist for the Washington, DC public schools. She also works with her husband as an entrepreneur, with an event venue that they are growing. Tracey spent more than half of her life managing the stress of trying to survive as […]

Tracey Wallace was a journalist from childhood and hasn't stopped writing since. There's not much she doesn't know about content marketing. Check out this all-signal episode from the archives.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she's Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You'll also hear Tracey's spicy take on why content marketing is chaos.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro00:57 Vogue Ambition03:36 All The Latest Cat News07:53 The Goal Is 100%10:47 The Importance of Building In Time11:47 Design is Hard14:25 People Don't Read Long Form Content17:18 The Content Repository23:48 Why Content Marketing is Chaos29:10 Not Healthy to Die On a Moving Marketing Hill

Tracey Wallace is the Director of Content Strategy at Klaviyo, the marketing automation tool powering owned marketing profitability for retailers. Before Klaviyo, she was the Head of Marketing at two early-stage start-ups, and was the Editor-in-Chief at BigCommerce. She's spent the last decade in the ecommerce industry, researching trends and helping ecommerce founders and marketers navigate their way to success. Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

Tracey Wallace, Director of Content Strategy at Klaviyo, joins Jimmy to share insights on Klaviyo's content team operations, including their work structure, KPI reporting, and tech stack.Klaviyo is a SaaS company that offers email and SMS marketing as well as customer data to the ecommerce industry. Tracey explains how CDPs are becoming increasingly popular among businesses that need to collect first and zero party data in order to improve their marketing, targeting, and lead scoring.Their customers range from hobbyists to large direct-to-consumer platforms, with a customer base primarily made up of small businesses and mid-market companies. The discussion highlights the importance of CDPs and their role in personalizing websites, emails, SMS messages, and even retargeting.If you're interested in learning more about Klaviyo or Tracey's insights, visit Klaviyo.com or connect with Tracey on LinkedIn.This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It's your own AI, specifically tuned for your team's unique use cases. To sign up, visit Writer.com.Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.  In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go to Leadpages.com/podcast.

Thought leadership is another popular buzzword in the B2B marketing space. But even though it's a buzzword floating around, it's still critical for business growth. And very few companies know how to approach it. In this episode, Tracey Wallace, the Director, Content Strategy at Klaviyo, joins Erin to share her perspectives on what thought leadership means. Tracey pinpoints what it takes for an individual to be considered a thought leader. And she also outlines how thought leadership and content marketing can work together. During the conversation, Tracey breaks down the key elements of content that build trust and stresses the importance of repurposing content. They also touch upon the difference between communicating with executives and prospects and how mastering the skill of strategic communication and cross-collaboration can positively influence a content marketer's career.

This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell.We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly to new market realities.Throughout the next 40 minutes, this group of messaging and customer lifetime value maximization experts will give you the step-by-step on what you need to do as a brand to adjust your marketing to changing consumer psychology, and give you the best practices that top brands are using already in response to changing market conditions.Panelists:Reinis Krumins, co-founder of agencyJR, an eCom email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.Tracey Wallace, Director of Content Strategy at Klaviyo, where her team helps to educate SMB and MM ecommerce brands on how to grow more efficiently with email and SMS, yes, but also how to build their own audiences, increase lifetime value and build a legacy brand that outlasts any economic headwinds. Previously, she was the Editor-in-Chief at BigCommerce, and even started her own DTC brand to test out the theories and advice her writers were giving. Tracey comes from a long line of educators, and is focused on helping business leaders have more successful impact at their organisations.Lindy Crea, VP of Partnerships at Recharge, the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Lindy leads the team responsible for Recharge's all-star partner network.Show Linkscommerceaccel.comSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Tracey Wallace was a journalist from childhood and hasn't stopped writing since. There's not much she doesn't know about content marketing, check out the latest episode. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she's Content Director at Klaviyo and a Workweek creator. Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game. You'll also hear Tracey's spicy take on why content marketing is chaos. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Tracey: LinkedIn: https://www.linkedin.com/in/traceyrwallace (linkedin.com/in/traceyrwallace) Twitter: https://twitter.com/TraceWall (twitter.com/TraceWall) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials)

Tracey Wallace welcomes the obstacles that life throws her way. She's a natural writer with a knack for storytelling, and a cheerful, glass half full person who can make anyone in the room feel comfortable. At least, that's how I would describe Tracey. When I asked Tracey how she would answer the question “who are you”, we chatted about how growing up in a small town in Texas has shaped who she is today, her involvement in her wife's sketch comedy group videos, and how boredom led to her passion for writing. Please leave a review on Apple Podcasts to help others find this show. Check out all our episodes at http://wereonlyhumanpodcast.com/ (wereonlyhumanpodcast.com)

How do we be more on purpose, and less on point and create learning with rigour but not rigidity? How do we elevate voice, choice and initiative knowing that as we do so we create more freedom and more responsibility?In this episode of our 10-part special series on Learner Agency we discuss how students bring agency to life. This is the eight lesson for agency shared by global education expert Charlie Leadbeater in conversation with educators from schools across South Australia. In our conversation we blend the conceptual with the concrete, exploring philosophy, practice and product and hear how schools have journeyed towards activating agency in their community. Five brilliant teachers join us for our conversation today: Tracey Wallace of Scotch College, John Dow and Lindee Hopkins of Tatachilla Lutheran College, Louisa Milligan of Endeavour College, and Sheridan Cox of Walford Anglican School for Girls. We discuss what purposeful learning looks like and how identity meets intent - when who we are powerfully intersects with what we want to achieve. As our educator colleagues share their learning journeys, both inner and outer, we discuss the connection between values and achievement, how they endure and evolve, and how if we connect purpose, commitment, and reflection we can create high agency learning experiences that lead to increased growth and mastery. This series is a special collaboration between The Learning Future and AISSA: The Association of Independent Schools of South Australia. Each of these ten podcast episode correspond to one of 10 lessons on Learning Agency from the soon to be published Centre for Strategic Education Paper authored by Charlie LeadBeater. We hope you enjoy our conversation, Strategies for Innovation and Change.See more: https://www.ais.sa.edu.au/events/student-agency-lab-three-year-project/ Transcript available upon request. Email us: hello@thelearningfuture.com

Tracey Wallace is a longtime B2B exec and content marketer, having worked at BigCommerce and now, MarketerHire, a marketplace for freelancers. She addresses the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company's first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both eCommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth-generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey's own complaints about business, marketing, or just a seemingly lousy day in perspective. In this episode, we discuss her journey into the eCommerce world, the importance of organic content, differentiating yourself as an actual brand, and many other tidbits of information surrounding dropshipping and eCommerce.

Lisa Keefauver joins the podcast this week sharing her experience with grief, both professional and personal. Lisa is a clinical social worker, owner of Reimagining Grief, and the host of the podcast, Grief is a Sneaky Bitch.” She takes her multiple years of grief experience to bring help to others and to change the grief culture in the US.  Lisa describes our struggles with grief as a culture. She states that control is an illusion because ultimately, we don’t know what will happen. COVID is a perfect example of this and has left many people feeling a loss of control. Lisa explains that we build our identities on the stories we tell of our past and future. A death, pandemic, etc. forces us to navigate without a script. It is disorienting and disrupting when the story we count on is no longer there for us.  Lisa describes her terminally ill husband dying in her arms. A close friend passing away and her own personal health scare. These experiences have pushed and inspired her to do this work. Lisa tells of her 7-year-old daughter keeping her grounded through it all.  Lisa wants to help change the culture surrounding grief and the grieving process in the US. She explains the difficulties with the workforce and how there is only three days for bereavement leave following the death of a loved one. She explains the grief is not over in that short amount of time. The type of person we are expected to grieve over is also misunderstood by most employers. Lisa explains that our communities and loved ones have changed over time and may not be limited to our immediate family. Lisa is on a mission to expand grief culture in the workforce.  Lisa reminds us that we cannot isolate the griever. We may think that grief is only an emotional state. Sometimes grief can be a relief. There is a spectrum of emotions related to grief and we need to expand on the emotions of grief. Grief can represent all emotions and it’s a normal response to loss. We live in a culture that says grief gets in the way of our productivity. Grief triggers a stress response in our bodies because our story gets disrupted. Our stress response is on high alert and it is a physical manifestation attacking our emotional state, cognitive state, financial, etc.  Lisa recommends a layers approach to grieving. Think about what has worked for you in the past and what you already know about yourself. Ditch every expectation you have of yourself and accept help. Don’t feel like you should be able to do something and let others help. It is not our job to fix anyone in grief. Others may be in the fix-it mode and the griever doesn’t need someone to fix them and tell them what they should do. Also, minimize your expectations of what your capacities are. Don’t feel the need to rush through grief. At some point, you will have to face it. Sleep, nutrition, and truly caring for yourself are imperative.  As healthcare workers, we want to fix it. We want to fix it as moms. Reframe this thinking by actually offering empathy. Sitting in silence with the griever is impactful. Instead of offering “if you ever need anything”, just do it! Crystal points out that the person going through a hard time is not going to reach out to you and that instead just doing it will be more helpful. You may be met with a no or pushback, but offering action vs lip service will have a lasting impact.  "Show up, shut up, and keep showing up."  About Lisa Keefauver: This social worker turned thought leader is using the power of narrative to create a Grief-Smart Culture. Lisa Keefauver’s wisdom as a grief and empathy thought leader runs deep and wide, rooted in her personal and professional experiences over the past 20+ years. Lisa has spent the past two decades as a clinical social worker, narrative therapist, and leader in various communities impacting diverse populations. She witnessed first-hand the unnecessary suffering of so many individuals because their families, communities, workplaces, and culture weren’t supporting them in their grief and suffering. Compassion and empathy are gained when we face our own pain, and in the midst of her career, Lisa found herself in need of the very services she was providing. In 2011 at age 40, Lisa became a widow when her husband Eric died in her arms after a long year of misdiagnosis and medical maltreatment. This left her a single mother to their 7 year-old daughter. Lisa’s expansive experiences, resilience, and storytelling skills allow audiences to connect, learn and be inspired. Called the “Brene Brown of Grief and Loss,” (Tracey Wallace, Eterneva), Lisa uses her warmth, vulnerability, humor and therapeutic skills to help us find language when we’re at a loss for words. Lisa is the Founder & CEO of Reimagining Grief and host of the podcast, Grief is a Sneaky Bitch. Links to socials (i.e., Facebook, Instagram, Twitter, LinkedIn, etc.) Instagram https://www.instagram.com/reimagininggrief/?hl=en Facebook https://www.facebook.com/ReimaginingG LinkedIn https://www.linkedin.com/in/lisakeefauvermsw/ Twitter https://twitter.com/ReimagineG Website - Reimagining Grief www.reimagininggrief.com Podcast - Grief is a Sneaky Bitch https://reimagininggrief.com/podcast-1

With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. On this episode of Top Of Mind, Tracey and Stewart discuss: • How To Become A Great Writer (Hint: Learn How To Edit) • Why Hiring An Agency Isn't The Only Project-Based Hiring Option • How She's Building Her Remote Marketing Team • And So Much More Tracey Wallace is Head of Marketing at MarketerHire. LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Twitter: https://twitter.com/TraceWall MarketerHire: https://marketerhire.com/

Tracey Wallace is currently the Director of Marketing at MarketerHire, an on-demand talent marketplace for pre-vetted, expert marketers. Previously, she was the Head of Marketing at Eterneva (eternity + eva), the Global Editor in Chief at BigCommerce, and the Senior Content Marketing Manager at Umbel. She studied English, planned on becoming a novelist, and worked in media and journalism directly after college. Tracey is a world class writer, editor, manager, and networker. She has a contagious buoyancy and optimism, and truly cares about the quality of the work she puts out into the world. In this episode, Alex and Tracey cover her approach to content, how she marries the perfectionist artists' desire for purity and craft, with the pragmatists' need to design systems and automate as much as possible. They also dive into how this plays out in building what she describes as integrated marketing campaigns.Lastly, she gives practical advice on how to network better and work with influencers.  Enjoy!The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Tracey on Twitter or at MarketerHire.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Are growth marketers just modern marketing managers?  We sit down with Tracey Wallace to discuss all things hiring, marketing trends, and what exactly a growth marketer is.We dive into how to find the best social media manager. We get Traceys to find and hired a great SMM and the struggle many face trying to sources one. Finally, we ask about the trends that she sees in brand hiring. A lot are going social first, but the number one asked for and placed, according to Tracey, is Growth Marketers, followed by email and content marketers. 

Episode SummaryIn this bonus episode, Cachet Prescott chats with grief and empathy expert, Lisa Keefauver, about unlearning the imposed (and self-imposed) shoulds and shouldn’ts of grief. About Lisa KeefauverLisa Keefauver is the founder & CEO of Reimagining Grief and host of the podcast, Grief is a Sneaky B!tch. Lisa’s wisdom as a grief and empathy expert runs deep. Professionally, she spent the past 2 decades as a clinical social worker and narrative therapist. She witnessed first-hand the unnecessary suffering of so many individuals because their families, communities, and culture weren’t supporting them in their grief. And then, in 2011 it happened to her too. At 40, Lisa became a widow when her husband Eric died in her arms, leaving her a single mother to their 7-year-old daughter. Just a few years later, she was by the bedside of a close friend when he passed away too. She’s seen it all and she’s tired of waiting for people to talk about this thing 100% of us will experience. Called the “Brene Brown of Grief and Loss,” (Tracey Wallace, Eterneva) Lisa uses her warmth, vulnerability, humor, and therapeutic skills to help us find language when we’re at a loss for words. You can learn more about Lisa and her work at www.reimagininggrief.com or follow Reimagining Grief on Instagram, Facebook, Twitter.Your Action ItemsDon't forget to subscribe, rate, review and share!Connect with Cachet on Instagram, LinkedIn and Twitter.Enjoy the episode, and keep living, laughing and unlearning.

Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic. In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they've already done $10k in sales. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Tracey  Wallace talks about how she launched a bed pillow company while having a full time job, planning a wedding, selling a condo, and buying a house, all at the same time. She walks us through exactly how she built out the business plan. We'll also dive into the economics of bed pillows and the sleep industry –– and why foam has dominated since the 70’s, and why it's long overdue that we let foam products live in the past.   To learn more, visit: https://electriceye.io/podcast   Resources: Learn more at dorissleep.com Twitter: twitter.com/TraceWall Instagram: instagram.com/tracewall Honest eCommerce is produced by Crate Media

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well. We've all seen the digitally native vertical brands appear out of nowhere and dominate the market. But what does it look like when one of those brands is just getting started? Tracey Wallace has been in the ecommerce world for nearly a decade, but she's a first-time founder. She launched Doris Sleep, an ethically-made pillow company, just last year while still working at her previous role at Big Commerce. But she had years of experience working at Naturally Curly, an early content and commerce haircare company, as well as Shoptiques, a YCombinator fashion company. Despite that, Doris Sleep was a whole new ballgame. However, Tracey explains that the business was really in her blood.

We caught up with Tracey Wallace a few months ago while she was still the Editor-in-Chief at BigCommerce.Today, Tracey's gone on to serve as strategist and writer at 2PM (To Polymaths) and found eco-friendly pillow company, Doris Sleep. Here's how Tracey transitioned from journalism to content at startups, before going out and starting her own enterprise.Support the show (https://copyweekly.com/)

In this episode of Better Life Better Business, Bill Widmer interviews Tracey Wallace, the Editor-in-Chief of BigCommerce and founder of Doris Sleep. Tracey reveals how she scaled BC's traffic from 30k to over 1 million per month!

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.

Do you want to learn how to scale content creation without a team? In this episode, we’re joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today–with zero budget and a small team. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Tracey Wallace is Editor in Chief at commerce platform BigCommerce, based in Austin, where she covers topics concerning fast-growing online businesses. In a previous life, she wrote about small business and boutique success at Mashable, ELLE and Time Out New York. Her work has been featured on Bustle, PolicyMic and Refinery29. She is a Forbes Top 10 B2B Content Marketer, a Retail Consultant, and B2B Retail Co-Owner. She is also the host for the upcoming Make It Big virtual conference.

  Tracey Wallace has a unique perspective on eCommerce.  As Editor-in-Chief at BigCommerce she has the distinct privilege of rubbing shoulders with the top eCommerce brands on the BigCommerce platform.  And the BigCommerce is home to some pretty impressive eCommerce stores such as Skullcandy, Cargill, Sharp, Camelbak and more….   In this podcast we talk about some key eCommerce success factors and how some of the best and brightest store owners on BigCommerce are winning.  We dive into important topics such as:   Why you need to spend time perfecting your Product Detail Pages (PDPs).  As a reference see what companies like Bliss World Cosmetics, Kelty and Solo store have created amazing PDPs.   How to build community by leveraging micro influencers and by creating amazing content. Payments! How understanding Amazon Pay, Apple Pay and Consumer Financing can help you improve checkout and increase conversion rates.   Plus more!  

Do you know where your customers spend the most money? What makes them tick and what makes them click? No? You are in luck. In this episode, Tracey Wallace, the editor in chief at BigCommerce, goes over 7+ things every e-tailer must know about their customers buyer behavior - and how to tailor your approach to their wants and needs. BONUS: Get our massive spreadsheet with 75+ list building ideas. They are all rated based on difficulty and impact. Give this podcast a 5-star rating and send a screenshot of that to jf@sleeknote.com, and we will send you this amazing resource for free.

I APOLOGIZE FOR THE UPDATE AND ERROR WITH OUR ORIGINAL RECORDING, WE SHOULD BE GOOD TO GO FOR THE FULL EPISODE WITH TRACEY WALLACE FROM BIG COMMERCE. When it comes to starting an online business, selecting the right platform is critical to your business, customers and growth.  Selecting the wrong platform can cause you undue stress, crashed servers and additional costs that are unnecessary.  Today, we talk with Tracey Wallace, Editor in Chief, at BigCommerce to get her insight into what features you should look for in an eCommerce platform, the benefits of moving to a platform outside of Etsy and some of her favorite features.       SHOW NOTES   First Steps When Selecting an eCommerce Platform Put together a list of everything that you need it to do now and where you want to be in the future: Payment Gateways Inventory Shipping Wholesale Accounts Customer Groups for VIP's Robust Servers for High Traffic Syncing with Brick and Mortar shop Physical, Downloadable Products and Services Will It Sync to Infusionsoft, MailChimp, Constant Contact   3 Most Important Features a Business Should Look For Payment Gateways and Fees SEO Included Inventory Management   Benefits of an eCommerce Site vs Etsy Branded to you Retain your customer information so you can build a relationship Total control of your site, services, products and customer communication Not charged by how many items you list on your site   What Sets BigCommerce Apart From the Competition? Can handle large growth eCommerce businesses like ManCrates 60% of all apps needed to run and grow your business are built-in saving you anywhere from $300 - $5000 yearly API is faster, which helps data sync faster Customer Service is TOP NOTCH - available 24/7 for phone support (Personally, I LOVE THEM!)     Why Is It Important to Have an eCommerce Platform That Specializes in High Volume Sales? No need to worry about servers crashing during a release It will have the ability to grow WITH you Allows you to expand your business through wholesale (B2B), custom customer groups (B2C) and you can manage affiliates through an app on your site no high cost services   Switching to BigCommerce In-house migration team that will walk you through switching your products over to BigCommerce     Most Important App or Feature to Include on Website to Maximize Sales Email provider to communicate with customers Thank You for your orders Abandon Carts Review of Products InStock Alerts to let them know when products are back in stock   Tracey's Favorite New Features New Analytics and Insights Buy Buttons               ^^^^^^ How Spiffy Cool is THAT?! You should totally test it out...just sayin!     Where to Find More Information on BigCommerce   Website Blog Features