Podcasts about newsjacking

In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds! (00:00) - Navigating Tough Economic Times (05:30) - Historical Context of Economic Slumps (10:00) - Getting Lean: Zero-Based Budgeting (15:00) - Auditing Your Lineup (20:00) - Personal Outreach to Collectors (25:00) - Running More Sales (30:00) - Diversifying Revenue Streams (35:00) - Adapting Your Marketing Strategy (40:00) - Newsjacking and Creative Marketing (45:00) - Partnering Outside the Art Bubble (50:00) - The Importance of Proactivity ArtHelper Instagram account https://www.instagram.com/arthelperai/ Interior Designer Outreach Deep Dive https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE SKOOL https://www.skool.com/ News Jacking Art Marketing Podcast Episode https://www.youtube.com/watch?v=fu_kgSB4l18 Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Send us a textBill Bartholomew welcomes Half Street Group founder and president Mike Raia for Inside Communications.  In this month's episode, Raia offers expertise on the now-underway 2026 Rhode Island gubernatorial race, examines the concept of "newsjacking" and discusses how sports are a leading indicator of a trend towards digital-first content distribution.  Support the show

PRWeek UK journalists give the lowdown on their favourite brand campaigns of 2024 in the latest edition of the Beyond the Noise podcast.Campaigns for McDonald's, Carlsberg, Iceland, Thomas Cook, Wickes, Dove, O2 and Curry's are among those under the microscope in this episode.PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.PRWeek's John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter) each discuss their top three activations from the past 12 months.The team analyse what the campaigns tell us about major trends as 2025 approaches. Newsjacking, brand collaborations, AI and purpose are among the themes examined.They also look back at the best campaigns for each month of 2024, as chosen by PRWeek readers.Finally, the journalists indulge in some irreverent festive spirit, answering pressing Christmas cracker questions including: would you rather be Spider-Man or Batman? Hosted on Acast. See acast.com/privacy for more information.

Lauren Meckstroth, Vice President at Fahlgren Mortine, shares how her team spots trends that clients can contribute to. She emphasizes the importance of selecting the right storytelling medium based on the scope of the subject. Lauren also explains the benefits of taking risks if it makes sense for a client. Learn more about D S Simon Media.

**One of the best ways to ignite your own cozy FIRE is to live life as a lazy digital nomad. And all you need to do is browse the Internet and type things on your keyboard. We're lighting a FIRE the easy way on the ProcrastiN8r Podcast 2 weeks ago (lvl 11. I said 10 but it's 11 and I'm too lazy to re-record the whole thing) we talked about how to FIND your niche. Today we're looking at.... Top 10 Ways on  how to WRITE CONTENT for your niche...with as little effort as possible Without further ado, let's BURN...right into it You can't just blog to everybody! Blogging to everybody is blogging to nobody. Find. Your. Niche. NEWSJACKING (or as I call it “Procrasi-logging) involves finding a relevant trending topic and repurposing it for your own blog 10. Look at Your Competition AppSumo Look up a topic, then see the top articles related to that keyword View social media share stats for Facebook, Twitter, and Reddit as well as Total Engagement. Evergreen score (how long after it's published is it still being shared?) Take a look at magazine websites (headlines, images, language/slang used) Subscribe to top content creators in your niche. To find blogs, get an RSS Reader like Feedbin, Feedly, Inoreader, or Flipboard Listen to podcasts. Watch YouTube and Twitch. 9. Read the News Search Google News for a topic related to your niche and look at the top articles. Go to a site like AllTop or Reddit to find topic specific news (niche specific) Look at an article, video, or podcasts as if you're in the room talking to them in a conversation. What can you add to the conversation? What insight is missing? Can you add a joke or something funny? 8.See What People Are Talking About and How They Are Engaging RedditList Type keyword related to niche, find relevant subreddits You could look at the official Reddit as well to find But Redditlist includes Subscriber rank (compared to other subreddits) and subscriber growth. Reddit list does NOT include all subreddits. Search relevant hashtags on Twitter, groups or Pages on Facebook, Pins on Pinterest, stories and posts on Instagram. See which posts are getting the most engagement and what type of emotional reaction the commenters are having. Write content that purposely sparks that emotion in your language (anger, sadness, joy, laughter, fear, etc.) Look at the comments of what people are saying on reddit, blog posts, and news sites. Pay attention to what's happening in the conversation. Are there points you agree with and could build upon with your own spin or maybe something you disagree with. 7. Find Out What People Are ASKING About What do people in your niche want to know? What are some common problems or concerns? Attend Livestreams and Webinars. Take notes not only on the content itself but What are people asking? What kind of comments are they saying? Look at FAQs of sites within your niche  and build content answering them in your own words. (eg. There might be “How do I get rid of background noise like fans in my audio?” on a software like Audacity or Adobe Audition or “How do I promote my brand on Facebook” on a site related to online marketing or “How do I receive dividends?” on a stock exchange site/app) 6. Always C&P Participate in forums and Reddit discussions yourself. Comment on FB posts, YouTube videos, Instagram photos. Answer questions on Quora, ehow, or Yahoo Answers. Amazon and other shopping sites are great if your niche is more product focused; you can look at the reviews and asked questions. Copy and Paste your own comments into a note taking app like Evernote, Microsoft OneNote, Dropbox Paper,  or Google Keep. Tag it with relevant tags and give it a title so you'll remember the gist of what you're saying at a glance. Include a link to the comments. Color code it to make it easy to find in the future Remember: it's important to ALWAYS copy & paste your comment BEFORE you even post it, maybe even create a note first and copy it from there. Because if someone deletes your comment or their post  or changes the privacy settings or blocks you (or shuts down the website altogether if it's a forum/blog), it's gone FOREVER. You can't necessarily rely on the Web Archive.org. Keep your own records of the thing you say online related to your niche. You'll thank me later. 5. Save It For Later Take advantage of Pinterest's “secret boards” to collect ideas for blogs or craft projects in the future Similarly, you can save links, images, and videos on FB's Save for Later feature. You can change your privacy settings for a specific post you create so “Only You” can see it then just save it for later. You can Save Reddit posts and comments. Save articles you find on the web & you plan to re-write or read/comment on with the click of a button  using a bookmarking app like Evernote Webclipper, Pocket, Pinboard, or Instapaper. You can also just use the built-in bookmarking feature in your browser, since nowadays you can signin to Chrome or FireFox or Edge or whatever and sync your bookmarks and history across multiple devices. 4. Chat it up! In your daily life, you talk to your friends and family about the things you like. Take note of the points made in the conversation or use the recording app on your phone. The note apps (google Keep, etc) also allows to save voice notes. Or heck, record the conversation (with permission, don't be a creep) on your phone. Start a forum topic and see where the discussion leads. Repurpose it for a blog post. When you reach enough notoriety and level of trust and authority, people will come to you with questions on social media. Actually reach out and talk to people. Hit them up in their DMs. Note the type of questions they're asking you. And if you're not established as a source of authority in your niche yet: Find people that are. Interview guests. Record it then transcribe it, using the autotranscibe tool Scribie. All you do is ask questions and they give answers. You don't even have to know anything. 3. Share It Write a quick blurb about a video or photo or infographic and share it as a post You can even re-word top rated comments already said on other sites. This is one of the laziest ways to create content. Find something already being liked and shared then make a comment similar to one that's also being liked/upvoted/gilded in your blog post. 2. Rinse & Repeat it Find a way to recycle old content, dig it back up and make it look a bit different by re-wording it. This works well if your in a niche that requires advice. You'll find yourself repeating the same advice over and over again. But that's okay, our brains learn from repeated information and stimuli. Use an online thesaurus to get suggestions for alternative words to use in your writing. You can also take a specific quote from an interview and do a deep dive/analysis of it. All that is is rewording what the person said in several different ways. The only thing you are doing is taking previously written or spoken words and rearranging them or replacing them with similar words. You simply express the content using different vocabulary. See what I did there? 1. Go Behind the Scenes Show pictures of your office, recording setup, gear, etc. Show things from your personally life (the game you're playing, the movie you're watching, the pizza you're eating, etc.) You should only do this on occasion. The site is about your niche and not your personal diary. 0. Talk about what you already talked about but do it a bit different Self explanatory. You get the point now. What to Avoid Writing: Verbatim (word for word) Fake News (unless that's your niche) Sounding boring How to Find Your Niche the Easy Way I said this episode was Lvl 10, but it's actually Lvl 11 and I'm too lazy to re-record and fix it. Meh whatever. You'll figure it out. Get Free Images for Your Blog: FreePik NeedPix**

This week we're chatting about newsjacking-and how you can get amazing media coverage. Get amazing PR freebies to get in the press: https://jennafarmerpr.co.uk/everything-page-start-here/ Follow me on instagram @jennafarmerpr Come into my facebook community, https://www.facebook.com/groups/731957705019820

Every podcaster shares a common dream: to see their audience grow and their downloads soar. Imagine having a strategy that could be your secret weapon to boost exposure. What if you could use trending news to get noticed? Harness the YouTube algorithm to get a hundred thousand new views?!Enter newsjacking—a technique that could transform your podcast's visibility. Let's explore this strategy further and understand how you can wield it effectively, drawing from my interview with marketing guru David Meerman Scott on episode 56 of Inspired Money.Understanding Newsjacking Newsjacking is the art of injecting your insights into a breaking news story, gaining the media spotlight in the process. Think of it as surfing the wave of public interest that news stories generate. By providing relevant angles or expertise, you capture attention when it matters the most.Historical RootsNewsjacking might sound like a modern buzzword, but its origin dates back to the 1970s in the United Kingdom. David Meerman Scott breathed new life into this concept, notably spotlighting how Donald Trump deftly navigated the 2016 Presidential election cycle, utilizing real-time marketing on Twitter. Scott's predictions based on Trump's tactics underscored newsjacking's power.Key Takeaways from David Meerman Scott In my podcast interview, David generously shared key principles behind smart newsjacking:Speed is Essential: The quicker you respond, the more likely you are to capitalize on the public's interest. The hardest part about leveraging newsjacking is remembering that you need to be quick and agile. You need to have the bandwidth to act in real-time.Create Relevant Content: Seamlessly tie your podcast's themes or your expertise to the news narrative. With newsjacking, you need a legitimate ties to the story. Just responding to any old story doesn't work so well.Strategic Sensitivity: Handle negative news with care to avoid misjudged sentiments. It's easy to get newsjack-happy, but the process is most effective when you're selective. Leverage the stories that are most relevant to your target audience and industry.Maximize Social Media: Leverage platforms for real-time engagement, ensuring your content surges in conversations.My Practical Application: Jane's Addiction Incident My real-world test of newsjacking began a week prior to writing this, with an unexpected and shocking moment during Jane's Addiction's reunion tour — one that left fans stunned and wondering about the future of the band. Perry Farrell's mid-performance physical altercation with Dave Navarro not only ended the band's Boston show early, but it ultimately ended the tour.I saw a perfect newsjacking opportunity.What tied me to the recent event? I had interviewed Etty Lau Farrell, Perry's wife, on the Inspired Money podcast two years ago. During the interview, Perry made a cameo appearance—greeting me by name! Although a video about Jane's addiction did not fit my YouTube channel's content, I decided that diving into the substantial weekend buzz just might win attention for npth my YouTube channel and the Etty Farrell episode.Here's how I did it:Planning: The news broke on Friday teh 13th, and by Sunday night, I had scripted a strategic video plan. This included finding concert footage of the “fight,” performance videos in New York and Boston, and reading fan comments on Reddit.Execution: On Monday, September 16, I recorded and published the video “Jane's Addiction Fight Explained: Perry Farrell Attacks Dave Navarro in...

TUPPERWARE ist insolvent. Hat sich der Vertriebsweg des Partyverkaufs überlebt? Oder fragt niemand mehr bunte Plastikdosen nach? Oder ist die Marke ein Relikt vergangener Zeiten, in der Frauen hinter dem Herd standen? Die BERLINER VERKEHRSBETRIEBE (BVG) nutzten kürzlich eine Chance und kauften recht günstig den Hollywood-Star KEVIN COSTNER für ein Werbe-Video ein. Müssen solche Aktionen des Agenda Surfings oder Newsjackings in einer Welt des permanenten Wandels zum Standard-Equipment der Markenkommunikation gehören? Was sind die Risiken und Herausforderungen? Der Tim Burton-Film BEETLEJUICE BEETLEJUICE und die NETFLIX-Serie EMILY IN PARIS kommen nicht nur sensationell beim Publikum an, sondern zeichnen sich auch dadurch aus, dass sie weit über 30 Markenpartnerschaften eingegangen sind. Macht das Sinn aus Sicht der einzelnen Marken? Tut eine solche Markeninflation Filmen oder Serien gut?

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. The New Rules of Marketing & PR has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott  

Can you get big press with a small budget? (Hint: Yes.) For museums, small firms, and independent consultants, this episode is packed with literally dozens of ideas from a master of scrappy PR. What is the #1 tip about PR, if you forgot all the others? How do you get a journalist's attention? How do you get in the news without something new? Who should be your spokesperson? Is press actually about the topic — or is it about just being in the news? Once you get an article, what do you do with it? Do people still write press releases? How important is PR, anyway? (Hint: Very.)Sarah Maiellano (Founder, Broad Street Communications) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “Scrappy PR for Museums”. Along the way: newsjacking, working the niches, and the magic of a holiday gift guide.Talking Points: 1. Eight Story Ideas: Beyond the Exhibition     a. New = News     b. Humans are Interested in Other Humans     c. Party Time     d. Shopping!     e. Localize It, Personalize It     f. Education     g. Newsjacking     h. Money Money2. Doing the Prep Work: Photos, Video, Writing, Talking Points, Spokesperson3. Building a Media List4. Maximizing Media CoverageHow to Listen: Apple Podcastshttps://podcasts.apple.com/us/podcast/making-the-museum/id1674901311 Spotifyhttps://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G Everywherehttps://makingthemuseum.transistor.fm/ Guest Bio:Equal parts creative and entrepreneurial, Broad Street Communications founder Sarah Maiellano's superpower is discovering and telling stories. Sarah is an award-winning Philadelphia-based Public Relations professional and independent journalist. She serves Philadelphia area arts and culture institutions, with a focus on museums, and regional non-profits. Over the last 15 years, she has generated more than 3,000 stories about her clients. She's a past board member of the Philadelphia Public Relations Association and is a frequent speaker at events and conferences, including the American Alliance of Museums 2024 annual meeting. As a freelance journalist, Sarah covers travel and food for regional and national outlets, including USA Today and Philadelphia Magazine.About MtM:Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://www.cgpartnersllc.com Show Links: sarah@broadstreetcomms.comwww.broadstreetcomms.com www.sarahmaiellano.com https://www.linkedin.com/in/sarahmaiellano/https://www.instagram.com/sarahmaiellano/ MtM Show Contact: https://www.makingthemuseum.com/contact https://www.linkedin.com/in/jonathanalger alger@cgpartnersllc.com https://www.cgpartnersllc.com Newsletter: Liked the show? Try the newsletter. Making the Museum is also a one-minute email on exhibition planning and design for museum leaders, exhibition teams and visitor experience professionals. Subscribe here: https://www.makingthemuseum.com 

Mady Lanni is a Digital PR Strategist at Journey Further in the US and works with clients ranging from Fortune 500 companies to small business owners. We talk about Digital PR, newsjacking, following trends, and other creative strategies. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Twitter: https://x.com/madylanniPR LinkedIn: https://www.linkedin.com/in/madysonlanni/ Website: https://madylannipr.com --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!Chapters:00:00:00 - Welcome to Perpetual Traffic Podcast00:01:00 - Telegram Tidbits: Join the Party00:02:00 - Metrics Mania: Today's Hot Topic00:03:30 - Sponsor Shoutout: Jim Weed's Wonder Brew00:05:30 - IT Apocalypse: The Largest Outage Ever00:08:00 - Newsjacking 101: Marketing Goldmine00:11:00 - Real-Time Relevance: Staying Ahead with News00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks00:19:00 - Tactical Tactics: Turning Ideas into Action00:25:31 - Memorable Moments: Creating Lasting Impressions00:29:59 - Wrap-Up: Final Thoughts and Future StepsLINKS AND RESOURCES:First Thing: Microsoft outage takes out banks, airlines and businessesCompetitors and Alternatives to CrowdStrike Falcon Google AlertsNewsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media CoveragePT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

« Le Newsjacking », 39ème épisode du Podcast « L'Instant MARKETING COMMUNICATION de Florian GRIMAULT. Vous vous demandez ce que c'est ? Imaginez surfer sur l'actualité comme une vague géante pour propulser votre communication ! Au programme : Définition et objectifs du Newsjacking Quelques exemples de marques qui ont excelléLes ingrédients d'une recette réussie Bonne écoute. --------------------------------------------------------------------------------------

Today's guest is Brandon LaVorgna, a seasoned media expert and entrepreneur, who delves into the evolution of the media landscape, effective pitching strategies for gaining media exposure, and the critical role of entrepreneurship in driving personal and professional growth. If you've ever wondered how to make your mark in today's fast-paced media world or how to thrive in entrepreneurship, this episode is packed with actionable advice and inspiring stories. Local News Dynamics Brandon begins by sharing his experiences working in local news across various states, including Wyoming, Georgia, and the Carolinas. He discusses how local newsrooms operate, often broadcasting from central hubs like Cheyenne, with anchors located in other regions such as Casper. The conversation sheds light on the challenges local news faces, such as financial instability and shrinking news teams, which affect how news is reported and distributed. Changes in the Media Industry We delve into the broad shifts in the media landscape, particularly how digital platforms like podcasts and blogs are becoming important news sources alongside traditional media. Brandon emphasizes that despite these changes, the fundamentals of storytelling and audience engagement remain key to successful media communication. He highlights the movement towards more sensational news as teams become smaller and resources scarcer. Pitching to News Outlets One of the most enlightening segments of our chat involves Brandon's strategies for effectively pitching news stories. He details the importance of persistence and creativity in communication with news outlets, especially in a time when newsrooms receive countless pitches daily. His top tips include: Always follow up on news releases with a phone call. Be prepared for same-day coverage by having a detailed media plan. Keep a media kit ready for quick access by news teams. Building Connections and Relationships A significant part of gaining media attention, Brandon notes, is building lasting relationships with reporters and newsmakers. This process involves understanding the needs and schedules of newsrooms and being strategic about outreach efforts. He suggests direct communication paths like email and social media platforms to establish connections. Entrepreneurship and Personal Motivation Brandon shares his personal journey from being a news professional to launching his own digital consulting firm, Superbloom. He discusses the hurdles he faced, including ADHD and maintaining energy levels, and how finding his "why" was crucial for his motivation and success. He advises aspiring entrepreneurs to "do the damn thing," emphasizing the importance of taking action and not waiting for the perfect moment. Closing Thoughts Today's conversation with Brandon LaVorgna on the Hustle & Flowchart podcast is packed with invaluable insights for anyone looking to understand the evolving media industry or navigate the challenging yet rewarding world of entrepreneurship. Whether you are planning to pitch your next big idea to the media or contemplating starting your own business, Brandon's experiences and tips provide a wealth of knowledge and motivation. Remember to keep your storytelling compelling, your plans flexible, and your relationships strong in whatever endeavors you pursue. Until next time, keep hustling and keep flowing! Two Other Episodes You Should Check Out You Are The Media: Secrets to Success Through Podcasting with Joe Fier Reinvent Faster: Winning Strategies for Business and Politics with Kurt & Kristen Luidhardt Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See the latest from Brandon at SUPERBLOOM Digital Consulting Connect with Brandon on LinkedIn Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Today, we're going to do a follow up to episode 876, which was influencer surfing. This is a way you can piggyback off of well-known people legitimately and really get some big views and readings for your stuff. So today, episode 877, is a spin off of that one called Trend Surfing. Now it's a new name for something that David Meerman Scott, this is episode 402, on Newsjacking. Screw The Commute Podcast Show Notes Episode 877 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Trend Surfing 01:40 Trends are not necessarily a fad 02:50 You can be for or against a particular trend 03:44 Tools you can use for trends Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ David Meerman Scott - https://screwthecommute.com/402/ Influencer Surfing - https://screwthecommute.com/876/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Chapter 1 What's The New Rules Of Marketing & Pr Book by David Meerman Scott"The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott is a comprehensive guide to modern marketing strategies in the digital age. The book discusses how traditional advertising and PR tactics are becoming less effective, and how companies can use new tools and platforms to engage with their target audience directly. Topics covered include social media, online video, mobile applications, blogs, news releases, and viral marketing. Scott provides real-world examples and practical advice for implementing these new rules in your own marketing efforts.Chapter 2 Is The New Rules Of Marketing & Pr Book A Good BookMany readers and marketers have found "The New Rules of Marketing & PR" by David Meerman Scott to be a valuable resource for understanding how to effectively use digital marketing and social media in today's fast-paced business landscape. The book offers practical advice and strategies for leveraging online platforms to reach and engage with target audiences, build brand awareness, and drive business growth. Overall, it is considered a good book for marketers looking to stay ahead of the curve in the ever-evolving world of marketing.Chapter 3 The New Rules Of Marketing & Pr Book by David Meerman Scott Summary"The New Rules of Marketing & PR" by David Meerman Scott is a comprehensive guide to the evolving landscape of marketing and public relations in the digital age. Scott argues that traditional marketing methods, such as advertising and press releases, are no longer as effective as they once were, and that businesses must adapt to new technologies and consumer behaviors in order to succeed.One of the key points in the book is the importance of creating valuable content that engages and informs consumers, rather than simply bombarding them with advertising messages. Scott emphasizes the need for businesses to establish themselves as thought leaders in their industry by producing high-quality content that is relevant to their target audience.Another key theme in the book is the power of social media and online platforms for reaching and engaging with customers. Scott explains how companies can leverage social media channels such as Twitter, Facebook, and LinkedIn to build relationships with their audience and drive sales.Overall, "The New Rules of Marketing & PR" provides practical advice and strategies for businesses looking to navigate the changing landscape of marketing and public relations. It emphasizes the importance of staying current with trends and technologies, and provides guidance on how companies can effectively engage with customers in the digital age. Chapter 4 The New Rules Of Marketing & Pr Book AuthorDavid Meerman Scott is a marketing strategist, speaker, and author. He released "The New Rules of Marketing & PR" in 2007. This book quickly became a bestseller and has been revised and updated several times since its initial release. Some of David Meerman Scott's other books include "Marketing Lessons from the Grateful Dead," "Real-Time Marketing & PR," "World Wide Rave," and "Newsjacking." In terms of editions, "The New Rules of Marketing & PR" has had several revised and updated editions, with the most recent being the 7th edition released in 2020. This book remains one of David Meerman Scott's most popular and widely acclaimed...

Newsjacking Gone Wrong & Conquering Nigeria's FinTech Frenzy In this episode, we ditch the bad newsjacking habits and dive headfirst into the competitive world of Nigerian FinTech! We'll explore how to niche down your idea to target specific demographics, financial needs (think microloans and Sharia-compliant investing!), and underserved segments. But that's not all! We'll also unpack the power of collaboration and discuss how FinTechs can leverage partnerships with traditional banks to not only stand out but also gain access to a wider customer base. So, buckle up and get ready to conquer Nigeria's FinTech frenzy with actionable strategies, not just trendy news!

In dieser Episode geht es um das Thema Newsjacking als Marketingmaßnahme. Newsjacking bezeichnet die Nutzung aktueller Nachrichtenereignisse durch Unternehmen, um ihre eigenen Botschaften oder Marken zu promoten. Es gibt zwei Arten von Newsjacking: planbares und aktuelles. Beim planbaren Newsjacking plant das Unternehmen im Voraus, bei welchen Themen es mit seiner Marke sprechen möchte, z.B. zu Feiertagen oder Shopping-Festivals. Beim aktuellen Newsjacking reagiert das Unternehmen blitzschnell auf aktuelle Ereignisse. Es gibt erfolgreiche Beispiele wie Oreo beim Super Bowl und gescheiterte Beispiele wie Kenneth Cole und Spaghetti O, die politische Ereignisse für ihre Werbung genutzt haben. In dieser Episode des Marketing-Podcasts diskutieren die Gastgeber das Konzept des Newsjacking und seine Auswirkungen auf Marken. Sie erklären, dass Newsjacking die Nutzung aktueller Nachrichten und Trends durch Marken beinhaltet, um Aufmerksamkeit zu erregen und sich mit relevanten Themen zu verbinden. Dabei können sowohl positive als auch negative Effekte auftreten. Anhand von Beispielen von SIXT zeigen sie, wie das Unternehmen Newsjacking erfolgreich in seine Marketingstrategie integriert hat. Sie betonen die Bedeutung, dass das Thema zum eigenen Geschäftsumfeld passt und glaubwürdig mit der Marke verbunden ist. Zudem diskutieren sie die Erfolgsfaktoren und die langfristige Umsetzung von Newsjacking. Chapters 00:00 Einführung und Feedback der Zuhörer 00:29 Newsjacking als Marketingmaßnahme 02:46 Zwei Arten von Newsjacking 03:16 Planbares Newsjacking 04:09 Aktuelles Newsjacking 05:16 Herausforderungen des planbaren Newsjacking 05:46 Beispiele 06:03 Schnelle Reaktion beim aktuellen Newsjacking 06:10 Einfluss von Social Media und Online Marketing 07:25 Vergleich mit früheren PR-Reaktionen 08:12 Beispiele 09:16 Beispiel: Oreo bei der Super Bowl 09:47 Beispiel: Airbnb und das Einreiseverbot 10:19 Beispiel: KitKat beim Bandgate des iPhones 12:53 Beispiele für gescheitertes Newsjacking 15:22 Einleitung und Hintergrund 16:09 Positive und negative Auswirkungen von Newsjacking 23:20 Newsjacking als Teil der SIXT-Marketingstrategie 26:20 Newsjacking im Zusammenhang mit aktuellen Themen 29:26 Erfolgsfaktoren für Newsjacking 32:44 Newsjacking als langfristige Kampagne 33:42 Weitere Beispiele für Newsjacking 34:11 Fazit und Ausblick (Notes written by AI) dualesstudio(at)gmail.com Instagram / Threads / TikTok: dualesstudio

Découvrez mes 5 astuces pour booster votre visibilité et votre notoriété en business ! 

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about newsjacking. This sounds a bit sleazy, but, think of newsjacking as connecting with topics that are on people’s minds right now. You want to do this with some sensitivity. It’s good to make the most of current events, but you don’t want to exploit someone else’s pain. Start with something that is likely to be in the news for a while, so your episode is still relevant by the time you finish editing and release it into the world. Looking on Twitter and Google for trending topics is a good idea, though these tend to have a short shelf life in the cultural memory. Sometimes trending topics are a flash in the pan. People may have forgotten about it by the time you get your episode edited, polished and uploaded. So what big ongoing stories in your topic, niche, or industry can you contribute to? This won’t just help with finding new listeners, either. Your existing audience will appreciate it a lot, too. Thanks for listening to Pocket-Sized Podcasting. And be sure to check out our ultimate content promotion manual over at [thepodcasthost.com/podcastgrowthbook](http://thepodcasthost.com/podcastgrowthbook)

Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the world of entrepreneurship and public relations. In today's episode, we dive into the key elements of creating a PR strategy and leveraging it for speaking engagements and book launches to make more money within your business and creator lifestyle. To start, it's essential to have a clear understanding of your message and the transformation you offer. Lauren recommends focusing on your story and why you wrote your book or started your podcast. People resonate with stories, and it helps them connect with you on a deeper level. By being authentic and sharing your journey, you can build credibility and attract brands and speaking engagements that align with your message. If you want to book speaking engagements, it's crucial to create a speaker reel that showcases your speaking skills and TV appearances. Include clips from your podcast or interviews, along with any local or national TV coverage you've had. For local speaking gigs, consider writing articles in local newspapers or online publications to establish yourself as an expert in your community. Platforms like East Speakers can help you connect with event organizers and showcase your expertise. When it comes to pricing for speaking engagements, Lauren advises having different price options, including a flat fee or a flat fee with book sales. Negotiating with event organizers to sell your books during the event can also be a great way to generate additional revenue. Research local chambers of commerce and industry-specific conferences to find speaking opportunities that align with your audience. Brand deals can provide additional income streams and opportunities for collaboration. Lauren suggests identifying brands that align with your message and reaching out to their influencer relations team. Showcase your TV appearances and books to highlight your expertise and value. However, it's important to note that on national television, you cannot mention a brand or get paid by a brand without proper disclosure and contracts in place. When pitching yourself or your book to media outlets or podcasts, avoid focusing solely on your book. Instead, share the story behind your book and the transformation it offers. Think about how you can tie your message to current trends or news topics to make your pitch more relevant. Personalize your pitches by researching the podcast or outlet you're reaching out to and consider how you can provide unique value to their audience. Throughout the conversation, Lauren emphasizes the importance of strategy. Writing a book or launching a podcast without a clear plan can result in missed opportunities and lackluster results. Take the time to strategize how your book or podcast fits into your overall business goals and how you can leverage PR to maximize its impact. If you need assistance, consider working with professionals who can guide you through the process. As a creator, monetizing your content is a common goal. By leveraging PR strategies, booking speaking engagements, and securing brand deals, you can generate additional income streams and expand your reach. Remember to focus on your story, provide unique value, and be strategic in your approach. By doing so, you can elevate your business, increase your visibility, and make more money in your creator lifestyle. Learn about: [0:00] Intro [5:31] How to use PR for speaking engagements [8:14] Booking and leveraging brand deals [11:35] How Lauren is using PR to book these engagements [14:25] The similarities between getting your podcast visibility and getting your book out there [16:15] What makes a writer a good podcast guest [18:45] Newsjacking [20:10] The responsibility of the author and interviewer [23:25]The role AI can assist in getting your story out   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Lauren: https://www.instagram.com/lauren_cobello/ https://leveragewithmedia.com/ Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

In this previously live episode, I speak with international award-winning keynote speaker, strategist and author of the world-famous Newsjacking, Jon Burkhart. I know Jon as part of the You Are The Media community. He was the first person I ever interviewed in person for my podcast. A firecracker when it comes to speaking, his energy onstage and off is frenetic and infectious. As a professional speaker, he talks about the WHAT, HOW & WHY of what makes a brand more memorable and meaningful. Jon describes himself as a 'firecracker' and he's not exaggerating! He is dynamic, different (he started our conversation wearing a Panda's head!) and an advocate of 'dopamine storytelling'. He explains what that is in our fascinating and all-too-short conversation. He tells me how he trained to be a speaker before he became a marketing strategist and we discuss amongst other things whether speakers are extroverts or introverts, and what makes him nervous on stage. Plus, what he mean by Newsjacking and Fartstorming! His answer to what makes a good speaker good and a bad speaker suck is quotable. So here it is... 'Good speakers always have the end in mind. Bad speakers always have themselves in mind.' So true. It's always great fun talking to Jon and I promise it'll be as much fun to listen.   To find out more about Jon follow him on LinkedIn: https://www.linkedin.com/in/jonburkhart/ To find out more about Power To Speak coaching follow Jackie Goddard on LinkedIn https://www.linkedin.com/in/jackiegoddardpowertospeak/ Or message her through the website: www.powertospeak.co.uk For tips and techniques on improving your public speaking and getting in front of your audience, sign up for the fortnightly Power To Speak newsletter: https://landing.mailerlite.com/webforms/landing/h0x0h8 And download the FREE How To Impact, Influence and Inspire Your Audience E-booklet: https://landing.mailerlite.com/webforms/landing/r4g3m0

 So often we forget the power of simple things to spark growth in our businesses, especially in the B2B space. In this episode I am talking to someone who has leveraged the power of reviews & newsjacking amongst other things, and why that has been a game changer to massive growth for them and the space they have in the traditional industry that they have totally disrupted. Stay tuned if you want to follow in their successful footsteps.  Shownotes here: https://saleswithoutsocials.com.au/s3ep9 

Join us for an invigorating episode as we explore the transformative power of positivity, personal branding, and storytelling in achieving success both in business and networking. In this dynamic conversation, our two esteemed guests, Ramon Ray and Jon Burkhart, share their invaluable insights and strategies that have propelled them to new heights in their respective fields. Ramon Ray is Unapologetically Positive. He's the Publisher of ZoneofGenius.com and a brand strategist at CelebrityCEO.com. As an in-demand Motivational speaker and event emcee, he has shared the stage with Gary Vaynerchuk, Deepak Chopra, Seth Godin, and many others. A graduate of the FBI Citizens Academy, he was fired from the United Nations, testified to Congress, and was invited to the White House to speak to the Office of the President about personal branding. Ramon leads the discussion on the significance of cultivating positivity and the impact it has on personal branding. Discover the art of adding value and offering help to others, particularly in networking situations, as Ramon unravels his secrets to building meaningful connections even at 30,000 feet! http://www.celebrityceo.com/blueprint Jon is best known for being an award-winning international keynote speaker, strategist, and author of Newsjacking. Through his consultancy, TBC Global, he helps brands rethink the way they do business so they stand out with a more impactful story. In his consulting, he's helped thousands of leaders at all levels solve problems in surprising ways that lead to growth. In his workshops. He uses his Firecracker Brand Storytelling framework to solve marketing, company culture, and customer experience problems. Over the last decade, Jon has traveled to 26 countries, inspiring clients like Microsoft, Santander, Deloitte, and Salesforce to be more audacious. Also, he's one of very few to have spoken at SXSW 10 times, and now he serves on their advisory board. You can find his work in places like Rolling Stone, Fast Company, and The Guardian. Jon delves into the science of dopamine-fueled storytelling, revealing how to captivate and energize audiences through carefully crafted narratives. Learn the art of asking compelling questions and surprising your audience, creating lasting impressions that win more business. In this powerful combination of insights, you'll gain valuable knowledge on building personal and professional connections while mastering the art of storytelling to drive business success. Tune in to uncover the keys to winning hearts and minds, and unlocking the true potential of your brand. This enlightening episode promises to inspire, educate, and transform the way you approach personal branding, networking, and storytelling in your journey to success.

Join us for an invigorating episode as we explore the transformative power of positivity, personal branding, and storytelling in achieving success both in business and networking. In this dynamic conversation, our two esteemed guests, Ramon Ray and Jon Burkhart, share their invaluable insights and strategies that have propelled them to new heights in their respective fields. Ramon Ray is Unapologetically Positive. He's the Publisher of ZoneofGenius.com and a brand strategist at CelebrityCEO.com. As an in-demand Motivational speaker and event emcee, he has shared the stage with Gary Vaynerchuk, Deepak Chopra, Seth Godin, and many others. A graduate of the FBI Citizens Academy, he was fired from the United Nations, testified to Congress, and was invited to the White House to speak to the Office of the President about personal branding. Ramon leads the discussion on the significance of cultivating positivity and the impact it has on personal branding. Discover the art of adding value and offering help to others, particularly in networking situations, as Ramon unravels his secrets to building meaningful connections even at 30,000 feet! http://www.celebrityceo.com/blueprint Jon is best known for being an award-winning international keynote speaker, strategist, and author of Newsjacking. Through his consultancy, TBC Global, he helps brands rethink the way they do business so they stand out with a more impactful story. In his consulting, he's helped thousands of leaders at all levels solve problems in surprising ways that lead to growth. In his workshops. He uses his Firecracker Brand Storytelling framework to solve marketing, company culture, and customer experience problems. Over the last decade, Jon has traveled to 26 countries, inspiring clients like Microsoft, Santander, Deloitte, and Salesforce to be more audacious. Also, he's one of very few to have spoken at SXSW 10 times, and now he serves on their advisory board. You can find his work in places like Rolling Stone, Fast Company, and The Guardian. Jon delves into the science of dopamine-fueled storytelling, revealing how to captivate and energize audiences through carefully crafted narratives. Learn the art of asking compelling questions and surprising your audience, creating lasting impressions that win more business. In this powerful combination of insights, you'll gain valuable knowledge on building personal and professional connections while mastering the art of storytelling to drive business success. Tune in to uncover the keys to winning hearts and minds, and unlocking the true potential of your brand. This enlightening episode promises to inspire, educate, and transform the way you approach personal branding, networking, and storytelling in your journey to success.

In this episode, we'll explore the power of incorporating current events into your brand strategy. We'll discuss how a simple mishap on the Game of Thrones finale, with a Starbucks cup making an unexpected appearance, drew attention and sparked conversations. We'll also hear a personal anecdote from our speaker, who successfully utilized a story about a French restaurant to capture media attention. Get ready to discover the ins and outs of newsjacking and how to leverage the news to gain additional coverage and drive customers to your doorstep. We'll explore the concept of piggybacking on current events and positioning yourself as the name that gets people talking. Because when it comes to exposure and opportunities, being in the media spotlight can make all the difference. So, join us on this enlightening journey as we unlock the secrets of using the news to amplify your brand's reach and credibility. Get ready to master the art of media exposure on MOJO: The Meaning of Life and Business. Let's dive in! Keywords: news, events, businesses, Game of Thrones, finale, Starbucks cup, coffee, attention, example, French restaurant, media attention, current stories, President Donald Trump, Dairy Queen, advantage, newsjacking, coverage, credibility, exposure, recognition, piggybacking, ideas, information, Mojo, meaning of life and business Topics covered in this episode: Understanding the impact of news on businesses: - The importance of using the news to understand events that may affect businesses. - The example of the Game of Thrones finale with the Starbucks cup of coffee as a way to draw attention. Utilizing news stories for media exposure: - Jennifer's personal experience using a story about a French restaurant to gain media attention. - The significance of incorporating current stories to attract media and gain exposure for businesses. - The example of former President Donald Trump visiting an Iowa Dairy Queen restaurant as a way to leverage the media for business advantage. Newsjacking and media coverage: - The concept of newsjacking and the practice of using the news to gain additional coverage or direct people to one's business. - The aim of increasing exposure and establishing credibility through media coverage. The value of reading the news for business opportunities: - The tendency of many businesses to overlook the media and the speaker's belief in the importance of reading the news to gain ideas and information. - The significance of piggybacking on current events and becoming the name that attracts attention to increase exposure and opportunities.

Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024.

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Canadian boutique law firm practicing exclusively in employment, labor, and human rights law.At the center of the firm's marketing efforts is the Employment & Human Rights Law in Canada blog, which Lisa launched while she was an associate at Baker McKenzie, one of the largest law firms in the world.In this episode, Lisa and Wayne discuss, among other things:- Why and how she launched a virtual law firm - The three-pronged marketing strategy that took her firm from one lawyer to nine in six years- Why content marketing is more efficient than old-school marketing- "Newsjacking" vs. evergreen content- How taking a team-based approach can amplify a law firm's content efforts- How to build a culture of marketing and business development at a law firmWatch the video version of this episode here:https://www.youtube.com/watch?v=eyPpn6d5RWQAbout Lisa StamLisa's online bio: https://springlaw.ca/staff-member/lisa-stamEmployment & Human Rights Law in Canada blog: https://www.canadaemploymenthumanrightslaw.comLisa on LinkedIn: https://www.linkedin.com/in/lisastamLisa on Twitter: https://twitter.com/lisastamAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

Although you may not be familiar with TeeJ Mercer, chances are you're familiar with her work. For over two decades, she has worked on major Hollywood projects with A-list talent like Kevin Hart, Tiffany Haddish, and Samuel L. Jackson. TeeJ has worked on movies like Shrek, The Incredibles, Cars, and The Chronicles of Narnia and for big name networks like Disney, ABC, and MTV. She's arguably the queen of visibility, influence, and authority, and she now leverages her experience to help authors, speakers, coaches, and entrepreneurs book themselves in the media without a publicist. TeeJ shares insights into the first steps to take if you want to increase your visibility. It all starts with you believing you're the expert, and you don't have to wait for the media to give you that title. We talk about why it's important to approach the media from a service perspective instead of a promotional one. TeeJ and I also discuss the process for getting interviewed on TV, which involves dreaming national and thinking local. Other topics covered include how to target specific markets, what to talk about when featured, how to rock an interview, and how to use “newsjacking” to get media attention.  What's Inside:Why believing you are the expert is the first step to gaining media visibility.How to prepare for a successful interview.How to use “newsjacking” to get featured in the media.Mentioned In This Episode:Ray.fmTeeJ's Newsjacking 101 Guide

Lazer Cohen is the founder & CEO of Concrete Media, one of the top PR firms in Israel focused on tech startups. In this special episode we get tactical on the mechanics of PR for startups. Topics covered include: - Launches, funding announcements, and press releases - Crafting a story - How to approach pitching; and more In our discussion, Lazer makes a compelling case for investing in PR at the early stages, and shares practical tips for founders or anyone responsible for early-stage startup growth. Timestamps: (00:00) Intro (02:11) Why should I care about PR? (03:13) Different types of media outlets (05:29) How does PR support other channels? (07:10) PR for early-stage startups (coming soon; launches; funding announcement) (09:03) Getting started with PR (09:47) What's "newsworthy?" And do press releases still matter? (14:10) Approaching journalists (16:07) The proactive side of PR (18:32) "Newsjacking," crisis management, and rebranding (23:05) Crafting the story (26:43) Story angles ("show don't tell") (28:47) When is a company ready for PR? (30:39) Involving the whole team in PR strategy (32:55) Different models for engaging a PR firm (34:28) Conclusion Guest contact info: linkedin.com/in/lazercohen/ concrete.media/ Sponsor:  This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Get in touch with Mosheh: linkedin.com/in/moshehp twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com

TeeJ Mercer joins the Social Sales Link team to give us the inside scoop on the biggest secret to getting booked in the media. If you're a thought leader, book author, coach, or sales professional whose clientele are C-Suit executives, being featured in renowned media outlets adds instant credibility to your personal brand, and knowing how to sell your expertise to producers of these big shows and websites is a must. TeeJ Mercer has spent nearly 30 years as a TV editor and producer in Hollywood. She's the Chief Noisemaker and CEO of Media Mavericks Academy and teaches authors, experts, speakers, and entrepreneurs how to book themselves on outlets like ABC, CBS, Fox, and NBC without a publicist and without being a celebrity. Yes, you read right. Mercer has worked on several shows and movies, which may even be one of your favorites. Tune in on this episode to learn how to leverage Newsjacking and what it means to show up to talk the walk.

A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession and it could be time to try something new. Find out how brands are staying ahead featuring our guest, Mary Elizabeth Elkordy with Elkordy Global Strategies.  You can find out more about their services at:Click Link: Elkordy Global Strategies  Like, share and subscribe for the next episode release.  Visit our website to learn how we can help you with your next PR Campaign.Support the showwww.thesilvertelegram.com

"Je n'sais pas quoi publier

Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek About the Book: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime-time television show, Americans were receptive to NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule, and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. About the Author: David Meerman Scott is a marketing strategist, entrepreneur, international keynote speaker, investor and advisor to emerging companies, and bestselling author of 12 books, including The New Rules of Marketing & PR, Fanocracy, Real-Time Marketing & PR, Newsjacking and Marketing Lessons from the Grateful Dead. And, interesting fact – he has one of the largest private collections of artifacts from the Apollo lunar program. He is thought to be the only person in the world with a lunar module descent engine thrust chamber in his living room! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-moon-david-meerman-scott

Today's story is about a genius marketer who newsjacked a trending commercial by Peloton bike company titled "A Gift that Gives Back". He created a video commercial titled "A Gift that Doesn't Give Back" for Aviation Gin that went viral in few hours. You must not miss this one!

Newsjacking continues to attract attention in PR circles.  Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services.  Newsjacking requires you to provide substance reporters can use.  Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource.Listen to this skilled professional as she outlines the methods she used to win journalists favor.Support the show

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we're talking about newsjacking. This sounds a bit sleazy, but, think of newsjacking as connecting with topics that are on people's minds right now. You want to do this with some sensitivity. It's good to make the most of current events, but you don't want to exploit someone else's pain. Start with something that is likely to be in the news for a while, so your episode is still relevant by the time you finish editing and release it into the world. Looking on Twitter and Google for trending topics is a good idea, though these tend to have a short shelf life in the cultural memory. Sometimes trending topics are a flash in the pan. People may have forgotten about it by the time you get your episode edited, polished and uploaded. So what big ongoing stories in your topic, niche, or industry can you contribute to? This won't just help with finding new listeners, either. Your existing audience will appreciate it a lot, too. Thanks for listening to Pocket-Sized Podcasting. And be sure to check out our ultimate content promotion manual over at [thepodcasthost.com/podcastgrowthbook](http://thepodcasthost.com/podcastgrowthbook)

Do You Know How to Newsjack Ethically and Effectively?

Welcome to this special ‘best of...' edition of Power To Speak, the podcast. Unbelievably, the podcast is 2 years old. During that time, I've had the privilege to speak with creatives, business owners and thought leaders about the importance of creativity for their work and life, as well as their unique journeys. Thanks to the podcast I have learnt, been inspired, educated, and enthused by those I have interviewed. None more so than these seven inspiring gentlemen – I shall call them the Magnificent Seven! – bundled together in my, happy 2nd birthday, edition entitled, Six Marketing Masters, One Public Philosopher and Me. They are: Joseph Jaffe. Author of 5 books, including Built To Suck, Flip the Funnel and Z.E.R.O, thought leader, speaker and host and founder of CoronaTV. Trevor Young, strategist, Consultant and Content Marketing & Communications coach, author & Speaker. Jason Miller. Currently, the Marketing Director at CreativeX. Best-selling author of Welcome to the Funnel and founder of RockNRollCocktail.co.Former Senior Content Marketing Manager at LinkedIn and Senior Manager of Social Media Strategy at Marketo and Microsoft. Jon Burkhart. Award-winning keynote speaker and regular at South By Southwest Interactive, as well as a performer, educator, marketer and fire-cracking firebrand! Co-author of the marketing book Newsjacking: The Urgent Genius of Real-time Advertising and founder of marketing consultancy TBC Global Ltd.  Mark Masters. Founder of You Are The Media, author of The Content Revolution and all-around community building, and marketing legend. Geoff Cottrill. CMO of Topgolf. The former head of marketing for Coca-Cola, Converse and Starbucks Tom V Morris. Professor of philosophy, keynote speaker and author of 30, yes, 30 books, 0.4 secs. Tom Morris. Creativity comes from hard work. 1.37 secs. Joseph Jaffe. Marketing 101. Differentiation and the authentic voice. 3.01. Mark Masters. Pull a seat up at the table. Try something new. 3.39. Joseph Jaffe. Productive originality. original and purposeful. 5.25. Tom Morris. Rodin's The Thinker. Doing while thinking. Thinking while doing. 6.10. Jason Miller. The elegance of constraints. Creative leadership and permission to fail. 11.09. Geoff Cottrill. Speak up. What a creative boss can do. Coca Cola. 14.57. Joe Jaffe. 2020 sucked but it was great for humanity. 15.56. Tom Morris.  Disney and the philosophy of Winnie the Pooh 18.15. Mark Masters.  Step outside your comfort zone. Banish hierarchy, and create community. 22.17. Trevor Young. What do you want to be known for? Curiosity feeds evolution. 23.02. Jon Burkhart. Newsjacking, Deathjacking and highjacking. 29.25. Geoff Cottrill. Converse is 100 years old. What you should actually use an 8-week marketing budget for. 34.23 Tom Morris. If Harry Potter ran General Electric. Fear is a feeling; courage is a choice. 38.09 Mark Masters. The joker.

Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies' marketing strategies.Five things you'll learn from this episode:How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy passion is infectious and how your employees can build passion among fansQuotables“One of the things that the Grateful Dead did was they were one of the only bands that did and still do allow fans to record their concerts … You could even bring professional-level recording gear in to record concerts. And so this idea of giving away free content with absolutely no expectation of anything in return, or for that matter, giving any kind of gift without any expectation of anything in return, is a really, really great way to build fans.” — @dmscott“People are surprised by “truly free” because we've been trained that “free” doesn't necessarily mean free. You know, there's all these free offers, but then it comes with some kind of catch.” — @dmscott“It turns out that when we become a fan of something, what we're doing is we're actually wanting to be part of a tribe of like-minded people. That's what all humans are – we're hard-wired for that.” — @dmscott“Communications is about a human relationship with people. It's not something that should be driven by the legal people.” — @dmscott “A cliche I like to share is if attorneys had it their way, you would lock the doors and keep all customers and all employees out of the building. But then you … would just have a building and not a company, right?” — @JasonMudd9“This idea of … sharing what you're passionate about has nothing to do with being a doctor. It has to do with being a human, and that builds fans.” — @dmscott"Authenticity is key.” — @JasonMudd9About David Meerman ScottDavid started writing books, speaking at events, and advising emerging companies on how to align marketing with the ways people buy after being fired from his job. That was back in 2002, and since then his 12 books have sold over 1 million copies in 30 languages. His book "The New Rules of Marketing & PR," originally published in 2007, opened people's eyes to the new realities of marketing and public relations on the web.Guest's contact info and resources:Disclosure: One or more of the links we share here might be affiliate links that offer us a referral reward when you buy from them.David Meerman Scott on TwitterDavid Meerman Scott on LinkedInDavid Meerman Scott's WebsiteFanocracy: Turning Fans into Customers and Customers into Fans The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers DirectlyAdditional Resources:PR and Video Content: Personalizing Your WebsiteMotivating Your Employees with the Value of PR Episode recorded: 1/27/2022Support the show

What's a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company's value props, and more! Things Mentioned: Ryan Air's tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002 Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese  Packy McCormick's newsletter “Newton's Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r Rand Fishkin showcasing Spark Toro & Followerwonk's power https://twitter.com/randfish/status/1525984071158931456  David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

From podcasting to TikTok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you'll get a proven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

This week on the show, we have one of the most EXTREME people ever!Meet Tom Rauen…He is a serial entrepreneur running multiple businesses, Guinness World Record Holder, ultra-marathon runner, and overall good guy.  Tom is the founder and CEO of 1-800 TSHIRTS.COM, an Inc. 5000 companyBut what really sets him apart is that he is a modern marketing specialist. He knows how to leverage publicity to help get "free" marketing for his businesses.Two notable publicity stunts he and his team have done are the "bracket pope" and breaking the world record for most t-shirts (247) worn over each other.His marketing ideas have been featured in the Wall Street Journal, New York Times, Chicago Tribune, LA Times, BBC News, CNN Headline News, and Sky News London.But beyond all the publicity, Tom has a unique way of looking at things. He shares some of the lessons he has learned about:✅Effective marketing✅Running a business✅Building teams and culture✅Overcoming entrepreneurial challenges✅Being a visionary✅Viewing competition differently✅And much more

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. About the Author: David Meerman Scott is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. He is the author or co-author of 12 books, including four international bestsellers including Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons from the Grateful Dead. David's newest book Fanocracy: How to Turn Fans into Customers and Customers into Fans, another Wall Street Journal bestseller, was co-written with his daughter Reiko. The New Rules of Marketing & PR, now in its eighth edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with well over 400,000 copies sold to date. And, interesting facts – David has worked on a Wall Street bond trading desk and was a male model. He collects artifacts from the Apollo space program and has a lunar module descent engine in his home museum. He has acted in TV commercials and the movies Chappaquiddick and American Hustle, and he even appeared in an opera production by Teatro alla Scala. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-8-david-meerman-scott

David Meerman Scott returns to the podcast to share about the 8th edition of his international bestseller The New Rules of Marketing and PR. Do you have a book, a small business, a podcast, or anything else you're trying to promote? This book is a MUST-READ. Find out more: DavidMeermanScott.com Resources mentioned in his episode: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly 8th Edition The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.Fifteen years ago, David's ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!What We Talked AboutNew additions to the new rules of marketing and PRWhat you need to know about NewsjackingFuture trends in marketing and PRHow real-time marketing and PR worksThe one marketing lesson you need to learn from the Grateful Dead [hint: it's free]About David Meerman ScottDavid Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Connect with David Meerman Scotthttps://www.davidmeermanscott.comFacebook https://www.facebook.com/dmscottInstagram https://www.instagram.com/dmscottLinkedIn. https://www.linkedin.com/in/davidmeermanscott/Twitter https://www.twitter.com/dmscott About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social MThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

You may or may not have heard the term "newsjacksing" before, but only the elite of the elite PR people can do this.  Just kidding! You can do it too, however, you should get a debrief on what it is, why you use it and when it's probably not ok. Take a listen as I walk you through the art of Newsjacking and how you can leverage this fun tactic to get your brand more news.Support the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

Current events can produce more than anxiety. In fat, they might just be your secret marketing weapon. “Newsjacking” is a tried-and-true trick in which you tie your marketing to national and global events. Whatever the media's fixated on, you can leverage it to promote your business– if you're creative enough. And yes, it's ok if […] The post MBA1476 How To Use Newsjacking to Promote Your Business appeared first on The $100 MBA.

If Tony Robbins asks to share the stage with someone, you want to hear what that individual has to say. Especially if it's the guy who coined the modern usage of the term newsjacking. That's right, we're talking about David Meerman Scott, New York Times Best-selling author and speaker.  His speaking engagement have brought David all around the world. His 6-month best-seller “The New Rules of Marketing & PR” has been translated into 29 languages. He's used his marketing prowess to accurately predict presidential elections.  Oh, yeah, and Tony Robbins says we should listen to him. So when the chance came to do a live podcast at the Inbound conference in Boston, we jumped on it. Hear what Tony has to say about newsjacking, being an agile seller, and marketing in today's age. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

This was a LIVE podcast we did at Inbound conference with NYT best seller David Meeran Scott on new rules of newsjacking, working with Tony Robbins, and agile selling.