Law Firms On The Map

Episode SummaryIn this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition.Key Takeaways✅ Do You Really Need a CMO?Signs your law firm is ready for a CMO.When a fractional CMO makes more sense than a full-time hire.✅ Understanding the Role of a CMOWhat a CMO actually does in a law firm setting.How a CMO can help optimize vendor selection and marketing strategy.✅ Common Hiring Mistakes to AvoidWhy law firm owners need to understand marketing before hiring a CMO.The risks of hiring too early or without clear expectations.✅ Transitioning from Fractional to Full-Time CMOHow to assess when your firm is ready for a full-time marketing leader.Steps to ensure a smooth transition.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Hi there! Thanks for stopping by again today!In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence. You can expect to walk away from this with a richer knowledge in the following: Importance of Authenticity in SEOHow to think about Google's E.E.A.T. GuidelinesPractical SEO StrategiesRole of Engagement SignalsSneak peak into Dennis' Are You Googleable?” ProjectEnjoy and do share your thoughts on local SEO! We'd love to hear from you!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd, founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back?Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navigating the complexities of Google's review policies. Oh and if you thought it only gets worse with AI, you guessed right!But it doesn't stop there—Curtis talks about the gray areas of review ethics, the real impact of fake reviews on businesses, and the FTC's new laws that could reshape the landscape of online trust. His passion for transparency and fairness shines through, leaving you with a newfound appreciation for the importance of genuine reviews in today's digital economy.If you care about ethical marketing, protecting your business, or just want to know what really happens behind the scenes in online reputation management, this episode is a must-listen.

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.Tune in to discover:1. How to develop story angles that resonate with journalists2. Tips for building targeted media lists and pitching journalists effectively3. The power of PR stunts in traditional industries like law4. How digital PR supports SEO and the importance of consistencyReady to transform your digital PR strategy? Hit play to learn from one of the best in the industry!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Welcome to the third season of Law Firms on the Map!

Hello. It's so good to have you here again!

Hi there! Welcome to episode 9 of our second season! In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys.

In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn:1. What PPC (Pay-Per-Click) advertising is and its importance for law firms.2. Key strategies for managing and optimizing PPC campaigns.3. The importance of rigorous keyword research and data collection.4. How to effectively use Google Ads' automated bidding strategies.5. Insights into budgeting for PPC campaigns in competitive markets.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices.From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management.Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage existing resources for long-term success. A few more key takeaways you can expect from this conversation are:Optimizing Intake Processes Client Satisfaction Timing Personalized Review Generation If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Hosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories.In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power of citation consistency to propel websites to the TOP of search engine rankings for attorneys.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert,  renowned as the "godfather of digital PR."Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital PR for law firms is an ongoing activity and one that you can definitely leverage as a consistent, link velocity generator.Key Highlights:- Reactive PR, Expert Commentary PR, and Data-Driven PR, with real-world examples for law firms.- Is link-building for attorneys difficult?- Fery's brainstorming process for creating captivating PR ideas for law firms.- The future of SEO in 2024, with Fery predicting a shift towards extreme authenticity and Google's increased focus on unique, trustworthy content.Connect with Fery Kaszoni on LinkedIn to stay updated with his insights and expertise in digital PR.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing.Highlights:·       Local SEO Strategies: Discover the importance of local SEO and its profound impact on map rankings. Brian unravels key tactics to enhance your online visibility in local searches.·       Google Business Profile Optimization: Gain insights into optimizing your Google Business Profile for maximum exposure. Learn how small tweaks can make a significant difference in your online presence.·       Link-Building and Local Sponsorship: Brian sheds light on the critical role of link-building and unveils a unique approach to local sponsorship opportunities. Find out why these tactics contribute to success in map rankings.·       Local Sponsorship Quantity: Understand the ideal number of local sponsorship opportunities and their lasting impact. Brian shares actionable insights to keep your local strategy effective and manageable.·       Favorite Link-Building Strategy: Dive into Brian's preferred link-building strategies, emphasizing the power of relationships in the digital marketing landscape.·       Surprising Lead Generation Channels: Explore unexpected channels for lead generation, such as leveraging Facebook for class action lawsuits. Brian reveals how unconventional approaches can yield significant results.Conclusion: Whether you're navigating local SEO challenges or refining your legal marketing approach, this podcast provides actionable insights from an industry expert. Tune in for a wealth of knowledge that will empower your digital marketing efforts.Connect with Brian Hansen and Rocket PilotsIf you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In this enlightening episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing brings us along a comprehensive exploration of SEO strategies for law firms in this featuring Andrew Prince.Drawing from his experience as the former SEO Manager at the Law Offices of James Scott Farrin, Andrew delves into the nuances of optimizing legal websites to drive traffic, generate leads, and secure valuable cases.In this engaging conversation with Kristaps Brencans, Andrew discusses his journey at the law firm, sharing insights on the fundamental SEO principles that laid the groundwork for substantial growth. From cleaning up Google Business profiles to leveraging reviews and refining content, Andrew unveils the tactics that propelled the firm's online presence.Discover the power of local SEO and the impact of user-generated content on Google rankings. Andrew shares advanced-level strategies, touching on content optimization, the importance of FAQs, and the role of proprietary data in future-proofing SEO efforts.If you're involved in legal SEO or looking to enhance your digital marketing efforts, this podcast is a must-listen. Connect with Andrew on Twitter (@andrewprince16) and LinkedIn to stay informed about the latest SEO trends and strategies.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In this episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing chats with Jason Barnard, an expert in online identity, personal branding, and optimizing online presence. With  over ten years' experience in branded search management, Jason specializes in helping individuals and businesses master their search engine results and build credibility in the digital realm.Here are some exciting takeaways you can expect from this episode:Online Identity and Brand SERPs: Jason emphasizes the importance of managing your online identity, particularly through your Brand SERPs (Search Engine Results Pages).Differentiating Company and Personal Brand: Jason discusses the distinction between a company's online presence and a person's personal brand and highlights why separating the two is important.The Future of SEO and Search Marketing: Jason alludes to the evolving landscape of search marketing, highlighting the shift toward understanding, reasoning, and judgment in search results. How does AI play into all this?If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns.Here are some of the subjects they discuss in the episode:Victor discusses his experience, starting as a content writer before moving onto legal marketing.Tips on local map rankings, directories, and reviews in legal SEO.The importance of branding, outreach, and content creation in building a law firm's online authority and increasing its SEO ranking.About Victor: Widely known for his ability to manage hundreds of concurrent monthly SEO campaigns in the toughest niches online whilst under the age of 25, Victor has now taken his own legal marketing agency, Elevation Labs Consulting, to over six figures in revenue. He's ranked lawyers across the most competitive cities and practice areas across the US.About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map. Now we have ranked law firms in the most competitive practice areas and cities across the US.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients.They start with discussing Bo's foray into PPC, managing huge advertising budgets,  and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads budget, and lots more. About Bo: Having worked at eBay Enterprise Marketing Solutions as a Director of Paid Search, Bo went on to start his own PPC agency, Pareto PPC.  He's the co-founder and currently the CEO of the company, where he oversees the strategy on all their client accounts. About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide. About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. We also love to help law firms with PPC, content, and website design.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the seventh episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Braden Pollock who owns Legal Brand Marketing that specializes in legal lead generation. But they don't limit their conversation to leads. Here's what they discuss in today's episode:Importance of link building for attorneys,Why law firms may experience a decrease in leads right now (and how to mitigate it..),Creating high quality legal content!And lots more.About Braden: Mr. Pollock is a domain investor, angel investor and serial entrepreneur. He's the owner of Legal Brand Marketing. His domain portfolio is well into the thousands of names and his newest venture is a data-driven ad network that will apply predictive behavioral analytics to lead generation products designed to better monetize domains through development, search, and social. About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for attorneys — specifically ranking them on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the sixth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Mike Mann, the Founder of fabulous corporations and charities including Phone.com, DomainMarket.com, SEO.com, and MakeChange.com.They get together on a topic rarely discussed in attorney digital marketing: choosing a domain name. Here are some things they discuss in the episode:Mike's background in charityHow Mike started entrepreneurshipHow to build a brandHow to estimate the value of your domain nameAnd much more.About Mike: Mike is the founder of several successful, active, for-profit corporations. Three of these corporations were listed among the 2012 Inc 500 fastest-growing small companies in America – Phone.com, DomainMarket.com, and SEO.com. He also has a charitable fund, Make Change Trust! which you can read more about at MakeChange.com. About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the fifth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with SEO director at Elite Legal Marketing, Adrian Gas.They discuss specifics of SEO for attorneys and Adrian's journey to become a SEO director in the legal industry. Here are some things they cover in the podcast:Creating digital assets,Link building and digital PR strategies for attorneys,Importance of high-quality content,How to improve your map rankings.About Adrian: He started SEO while working in hospitalily, then worked as a content manager, then ranking attorneys across the most competitive cities in the US before becoming the director of SEO at Elite Legal Marketing.About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has overseen thousands of successful attorney SEO campaigns himself.About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the fourth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with senior SEO manager, Isadora Padoa. They talk about one of the most important lawyer SEO ranking factors in 2023.In this episode, Kristaps and Isadora breakdown our inhouse E-E-A-T audit created by Isadora. They discuss:What are E-E-A-T ranking signals for attorneys?Importance of personal brands for lawyersHow to use lawyer directories for improving your E-E-A-TBreakdowns of E-E-A-T for some attorney websitesResources mentioned in the episode:Google Search Quality Evaluator GuidelinesSchema ValidatorWilshire Law Firm (we evaluated their homepage)Hipskind & McAninch (we looked at their review page)Casares Law (about page)Morgan & Morgan (media page)About Isadora Pandoa: An SEO Strategist at On The Map Marketing, Isadora has led clients from every industry to achieve awesome results in terms of rankings, traffic, and leads. When not working, you'll likely find her with her nose in a book, taking a road trip, or doing pilates.About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has overseen thousands of successful attorney SEO campaigns himself.About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In In the third episode of Law Firms On The Map, Chris Brencans, the CEO of multi-million dollar law firm SEO agency, On The Map Marketing, dissects some personal injury law firm websites.The agency has a proof of efficacy in competitive national markets such as injury law (see some law firm marketing case studies here). Also it prides with personal injury SEO as their sweet spot!Here are the websites Chris dissects in the podcast:Farahi Law FirmNorris Persinger Law, LLCCaruso Law OfficesAronberg, Aronberg & Green, Injury Law FirmBut hey, why is this Chris Brencans qualified to dissect injury websites? Chris has overseen thousands of successful attorney SEO campaigns.Want to hire On The Map Marketing? Our the last decade, we have now developed an expertise in SEO for lawyers.  If you want to get you more of your ideal clients via SEO, get in touch with us here. We do a free custom SEO audit for personal injury law firms we have a mutual fit with!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the second episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans again. This time they breakdown law firm SEO services — specifically what working with On The Map Marketing is like. You'll find out the:The onboarding process, reporting, and team composition in the execution of a lawyer SEO campaign,Division of budget across a lawyer SEO project,How can law firms outrank directories in SERPs, creation of on brand and optimized legal content, etc.Who is Kristaps Brencans? He's the CEO of On The Map Marketing, Chris, has overseen thousands of successful attorney SEO campaigns himself.As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has built expertise in ranking attorneys across the most competitive practice areas in organic search. The agency prides on delivering multi-million dollar worth of value for attorneys.Ready to hire On The Map Marketing? Our the last decade, we have now developed an expertise in SEO for law firms — even in competitive national markets.  If you want to get you more of your ideal clients via SEO, get in touch with us here. We do a free custom SEO audit for law firms we have a mutual fit with!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the first episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans to discuss the importance of SEO for lawyers. We start with the basics of search engine optimization that attorneys need to know about. Then we get into the factors attorneys should consider when hiring a digital marketing agency.In this episode, we discuss important stuff for attorneys considering SEO such as:What's the value of law firm SEO for attorneys?When is the right time to hire a SEO agency for a lawyer? What factors should you consider while hiring an agency? How much does law firm SEO cost? How long does it take for a law firm's website to see results?What would you tell the law firms that have spent a significant amount of money in SEO but didn't see results in the past? What happens after 12 months of investing money into SEO?Do all law firm SEO services come with a contract?Why should an attorney go with On The Map Marketing?About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has overseen thousands of successful attorney SEO campaigns himself.About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has built expertise in ranking attorneys across the most competitive practice areas in organic search. The agency prides on delivering multi-million dollar worth of value for attorneys.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)