Podcasts about seo for lawyers

IntroductionHost introduce the episode's focus on the success of Rankings.io, a prominent SEO agency.Three key principles to be discussed: specialization, exceptional service, and lean operations.Principle 1: Specialization and Niche FocusRankings.io's strategy of narrowing their focus to personal injury law firm SEO.The benefits of becoming an industry expert and speaking the customers' language.How any business owner can find their unique selling position.Principle 2: Exceptional Service and QualityPrioritizing warmth and competence in client retention.Separating account management from project management.The importance of delivering outstanding customer service and building strong client relationships.Principle 3: Lean and Efficient OperationsHow Rankings.io maintained a lean team of 15 employees for agility.The advantages of quick implementation and maintaining a reputation for high-quality work.Applying lean methodologies, such as Profit First accounting, in any business.ConclusionRecap of the three principles: specialization, exceptional service, and lean operations.Emphasizing their universal applicability to diverse industries.Encouragement for listeners to apply these principles to achieve business growth and success.

Are you a lawyer? If so, this podcast is for you! Calina Croy lists out 7 SEO trends to follow for lawyers.Let us know what you think and if you are interested in talking further about how to increase your SEO strategy!Schedule a strategy call: https://calendly.com/seo-consultation-team/30-minute-seo-consultation?month=2023-05Download our FREE E-Book: https://websites.bippermedia.com/25-lseo-ebookI'd like to invite you to join our SEO Secrets Facebook group: https://www.facebook.com/groups/seosecretsgroup/Get listed today in our business directory: https://bippermedia.com/best-business-near-me/Visit our website: https://bippermedia.com/Thank you for listening to SEO Secrets...As always, I would be honored if you shared an honest rating and review on iTunes!Thanks again.Bobby HollandSEO Secrets Hosted on Acast. See acast.com/privacy for more information.

In the second episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans again. This time they breakdown law firm SEO services — specifically what working with On The Map Marketing is like. You'll find out the:The onboarding process, reporting, and team composition in the execution of a lawyer SEO campaign,Division of budget across a lawyer SEO project,How can law firms outrank directories in SERPs, creation of on brand and optimized legal content, etc.Who is Kristaps Brencans? He's the CEO of On The Map Marketing, Chris, has overseen thousands of successful attorney SEO campaigns himself.As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has built expertise in ranking attorneys across the most competitive practice areas in organic search. The agency prides on delivering multi-million dollar worth of value for attorneys.Ready to hire On The Map Marketing? Our the last decade, we have now developed an expertise in SEO for law firms — even in competitive national markets.  If you want to get you more of your ideal clients via SEO, get in touch with us here. We do a free custom SEO audit for law firms we have a mutual fit with!If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

In the first episode of Law Firms On The Map, Chintan Zalani gets together with Kristaps Brencans to discuss the importance of SEO for lawyers. We start with the basics of search engine optimization that attorneys need to know about. Then we get into the factors attorneys should consider when hiring a digital marketing agency.In this episode, we discuss important stuff for attorneys considering SEO such as:What's the value of law firm SEO for attorneys?When is the right time to hire a SEO agency for a lawyer? What factors should you consider while hiring an agency? How much does law firm SEO cost? How long does it take for a law firm's website to see results?What would you tell the law firms that have spent a significant amount of money in SEO but didn't see results in the past? What happens after 12 months of investing money into SEO?Do all law firm SEO services come with a contract?Why should an attorney go with On The Map Marketing?About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has overseen thousands of successful attorney SEO campaigns himself.About On The Map Marketing: As the name suggests, the law firm SEO agency started with ranking attorneys on the map. Over a decade later, it now has built expertise in ranking attorneys across the most competitive practice areas in organic search. The agency prides on delivering multi-million dollar worth of value for attorneys.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

We work with a lot of lawyers and we do a ton of organic and local SEO for them. In this episode, Erik shares how SEO helps lawyers get more leads. — Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms. He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America's top managing partners about how they're running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

SEO (search engine optimization) is a very valuable tool for law firms when it's handled correctly, and on the latest episode of the Justice Team Podcast, Bob Simon picks the brains of the best in the business — Maria Monroy, Chris Dreyer and Jason Hennessey. They cover everything from reviews and local service adds to managing content and monitoring intake.

Episode 19 of the "Everything Except The Law" podcast has arrived! In this episode we speak with Jason Hennessey, an internationally-recognized SEO expert, and author of the book "Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases".  In this episode, Jason and podcast host Nick Werker discuss recent SEO trends, how investing in SEO can increase the value of your practice, whether or not content is still king and much more!   About our guest:  Jason Hennessey is a speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.   His expertise led him to grow and sell multiple businesses, starting with a dot-com in the wedding industry. After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $10MM+ business that made the Inc. 5000 list for the third year in a row, and he also runs SEO industry news site iloveseo.com.  A keynote speaker and frequent podcast and webinar guest, Jason is a columnist for the Washington Post and a regular contributor to Entrepreneur, Inc., and the National Law Review. His team recently opened Hennessey Studios, a state-of-the-art audio and video production facility located in the Television Academy building in the heart of Hollywood where Jason hosts The Jason Hennessey Podcast interviewing entrepreneurs and business leaders. He also recently published Law Firm SEO, described as the “holy grail of digital marketing for lawyers.”  Buy your copy of "Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases" here: http://ow.ly/ZgM530s1BM3 Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law.   Read more helpful stuff from Answering Legal here: The Lawyer's Complete Guide To 2021: http://ow.ly/YzPe30rNBnrA Guide To Lawyer Wellness: http://ow.ly/ZxeS30rNBny11 Best Legal Softwares: http://ow.ly/djSP30rNBnZInterested in learning more about Answering Legal? Book an appointment to speak with us here: hhttps://www.answeringlegal.com/schedule-demo/ Give us a call at 631-400-8000 or go to www.answeringlegal.com

In this episode, I will be interview Fresno Worker's Compensation Attorney, Ka'ren Ketendjian. We're going to discuss: Give a little bit of information about your business, what you guys do, maybe clientele, however you see it... What were some of the things that you tried in the past to get your name out there? What were your marketing goals? “In other words, when I started complaining that where am I, the visibility and stuff, they started giving me some accounts, charts, but that doesn't really help me...” The quality traffic on Facebook, or any social media platform, is considered interrupt marketing, people are normally scrolling their feeds for cat and dog videos... What were some of the things that we did to go outside of what the other marketing company was doing? We can target local keywords that have high search “buyer's” intent, meaning the intent is that they are close to checkout or ready to buy... The number one search for those key terms is getting 85% of the traffic... When targeting keywords, we're using that frame of mind where we're trying to think ahead, not where the hockey puck is, but where it's going to be... Where can we find you if we want to reach out?

To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility.In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.What's In This Episode  Who is Ali Awad? How did Ali's early business ventures shape his approach to branding and marketing? What's the key to scaling effectively, and ensuring your team is all A+ players? How can you maximize the impact of your marketing budget, whatever its size? When should you rely on organic growth compared to paid promotion strategies? What type of content does a good business Instagram account focus on?

Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect.  Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark's here to show you how to use it best.In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.What's In This Episode  Who is Mark Kosieradzki? Why are nursing home cases unique? How has Covid-19 impacted nursing home abuse and neglect? What is the 30(b)(6) rule? When is 30(b)(6) useful to a case and why? Where can you find out more information about 30(b)(6)?

There's a reason that Gary Sarner named his media strategy company ROI360+. It's because he's focused on strategies that will maximize his clients' return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there's no television in your car!In this episode, we talk radio, the media powerhouse that's hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.What's In This Episode Who is Gary Sarner? Why is repetition important, and how do you achieve it? How can a cohesive media strategy make up for fewer advertising dollars? When is it not worth it to try to compete in a market? How granularly can you target radio audiences? When should you stick to your advertising strategy and when should you deviate from it? Why doesn't Gary worry about ratings?

Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting.Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website. What's In This Episode Who is Mike Budny? Why is personal branding so important in standing out from the crowd? How does combining your personal and professional brands impact your marketing strategy? What makes copy unique and irresistible? How can you integrate your copy into your website cohesively? Why are visuals crucial for connecting with clients, and how do you ensure you're getting first-class photography?

Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn't just anyone who can build the 2nd biggest personal injury firm in the US.On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.What's In This Episode Who is Glen Lerner? How did being a garbage man shape Glen's outlook? Why is PI law one of the most competitive business models in the world? Where should modern attorneys be advertising? When and how should you expand your practice into new territory? How will PI firms be consolidated in the coming years?

A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris.Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast. What's in This Episode: Who is Seth Godin  Are you a regular cow or a “purple cow” in the personal injury space? How to differentiate your personal injury law firm in order to be remarkable (without changing your pricing) Seth explains how niching down to the smallest viable market helps you stand out from the competition Why you should start thinking of your personal injury clients as patients rather than customers What Seth's podcast, Akimbo, is all about and which episode you should listen to first Seth reveals his all-time favorite marketing books The inspiration behind Seth's forthcoming book, The Practice: Shipping Creative Work

Dave Thomas didn't start out in legal marketing, but he's made a home here. As the National VP of Business Development at Law Tigers, he's constantly finding new ways of expanding America's largest network of motorcycle accident attorneys.Law Tigers has been able to grow because they've specialized in motorcyclists; they've built knowledge and trust in a passionate community. In this episode, Dave and I discuss the power of niching down, handling referrals differently, and how to generate traction with potential customers. What's In This Episode Who is Dave Thomas? How does Dave approach grassroots marketing? What makes Law Tigers' billboards stand out? What does Law Tigers do to build trust with motorcyclists? Why is authenticity so important to Dave? Why does Law Tigers treat referrals differently?

Maria Monroy is the Co-Founder of LawRank, a San Diego firm that helps lawyers of all disciplines reach the front page of Google. As Director of Client Relations, it's Maria's job to translate to clients the invisible factors that dictate page rankings.It's a rare pleasure to have a fellow legal SEO authority on the podcast. We got deep in the weeds of local SEO, including exclusivity, and the importance of physical branch location.What's In This Episode Who is Maria Monroy? How important are reviews for a business? Why does LawRank no longer offer citywide exclusivity to clients? What factors into ranking high in local search results? How close do you have to be to rank for a certain area? Should you be paying to be featured in an online directory?

Mike Papantonio is a living legend. His work on mass torts with Levin, Papantonio, Raferty has helped tens of thousands and his media has reached millions more. He's one of the only living people to be inducted into the National Trial Lawyers Hall of Fame and several of his cases have been made into Netflix documentaries.We were honored to have the chance to sit down with Mike and pick his brain about his conference, Mass Torts Made Perfect, and how he approaches media.What's In This Episode Who is Mike Papantonio? How has his background in journalism contributed to his legal career? Why does Mike write fiction books about his cases? What advice does he have for lawyers trying to create a media presence? What still makes Mike anxious after 30 years of trying mass torts? Why did Mike create Mass Torts Made Perfect?

Shay Rowbottom is the authority LinkedIn video marketing. Through her firm, Shay Rowbottom Marketing and her LinkedIn Bootcamp, she's sharing the techniques that have gotten her millions of views from her 630K followers.More than anyone, Shay's got her finger on the pulse of LinkedIn. So we sat down to discuss what content plays well on LinkedIn, how businesses can approach video, and where the site is headed.What's In This Episode Who is Shay Rowbottom? How did she go from musician to LinkedIn star? Why should LinkedIn be part of your social media strategy? How does newsfeed marketing differ from traditional advertising? What mix of content is ideal for LinkedIn? How can you start producing video for your business? How do you jumpstart the algorithm when you first start posting?

Harry Morton runs Lower Street, an audio production company that focuses on branded podcasts for businesses across the globe. He's launched podcasts for some of the biggest names in tech, as well as hosted his own daily podcast, Work From Home.Harry lives and breathes audio. So we caught up with him to discuss its benefits as a marketing channel and the easy ways you can make your podcast better. What's In This Episode Who is Harry Morton? How did he transition from advertising to podcasts? What tips does Harry have from running a fully remote company? What sets podcasts apart from other marketing channels? How should podcasts fit into your overall marketing strategy? Where do companies go wrong with their podcasts? What are the SEO benefits of a podcast?

John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps.Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.What's In This Episode Who is John Jantsch? What are the core tenets of Duct Tape Marketing? How can guesting on podcasts help your business? What is the marketing hourglass? How do podcasts lead to valuable backlinks? How do you turn customers into members?

Steve Pockross is the CEO of Verblio, a company that connects businesses with high-quality, on-demand content. Having cut his teeth in tech and crowdfunding, he's a newcomer to digital marketing, with fresh ideas on how to make content quick, effective, and adaptable to your business.Good quality content is both an art and a science. Steve thinks he's found the secret to both, combining experienced writers with a system that rewards high-engagement articles. We talk about responsible outsourcing and the recent content trends that Steve's observed.What's In This Episode Who is Steve Pockross? What are Verblio's three value propositions? How can you effectively assess writers for your business? How can you combat plagiarism of your content? At what stage should personal injury attorneys prioritize content creation? Why should you give a lot of feedback to your content team? Why are articles getting longer?

James Farrin runs The Law Offices of James Scott Farrin, North Carolina's most preeminent personal injury firm, which has recovered more than a billion dollars for over 50,000 clients. If you've been to North Carolina, chances are, you've seen a James Farrin TV ad. He's also the Founder and CEO of GrowPath, a company that creates case management and client intake software for plaintiff firms like theirs.Farrin has grown his practice from just a few employees to over 200. He's done that by eliminating inefficiencies at every level. His other business, GrowPath, is a direct response to bottlenecks and stumbling blocks his firm has dealt with. We sat down to discuss TV strategy, direct mail, and all the ways you can streamline your business.What's In This Episode Who is James Farrin? Why does James approach TV differently than his competitors? How does The Law Offices of James Scott Farrin utilize direct mail marketing? How can you use technology to your advantage as a PI firm? What are the inefficiencies that James eliminated from his business? How does James ensure that potential employees are a good culture fit? What are the metrics that James values?

Shaina Weisinger is the founder and CEO of Repurpose House. She's pioneering the field of content repurposing, the art of taking the content you make and creating a bevy of microcontent specifically tailored to different marketing channels.In this episode, Shaina walks us through what makes good microcontent and how to format your content properly. Plus, we consider the strengths of different platforms and the tools Shaina uses to keep her social media from becoming unwieldy.What's In This Episode Who is Shaina Weisinger? What is content repurposing? What makes for good microcontent? How do you tailor content for different platforms? Why you don't need to be on every single platform What's the best content to repurpose? Why you don't need a team of videographers to start making good content

The SEO For Law Firms podcast is more than just a comprehensive guide to search engine optimization for lawyers and law firms. It is a reference manual that delivers valuable insights and tactics used by the best law firms in America. The step-by-step process outlined in this episode will provide you with the tools to make your law firm a recognized leader on the web! Law firms usually approach SEO link building and digital marketing with the mindset of a lawyer. This makes sense.  After all, marketers at law firms are generally lawyers who have some expertise in digital marketing. While this can work for simple websites or basic web presence, it fails to recognize the many barriers that often prevent law firms from enjoying the returns they deserve on their marketing investments. There are nearly 1.5 million attorneys and law firms in the United States, with competition fierce across most markets. Rankings on Google are becoming more important than ever to attract new clients; and going SEO is not a luxury, but a necessity for ambitious law firms that want to thrive in today's legal marketplace. You know that legal marketing is the key to success for your law firm. SEO For Lawyers covers a full range of tried-and-tested digital marketing strategies and tactics, both on your own website and off. Also mentioned here:  https://ppc.co/ppc-for-law-firms/  https://dev.co/law/  Connect with us:  SEO // DEV // PPC // LINK BUILDING

We've got exciting news: we're rebranding! The Rankings Podcast is now Personal Injury Marketing Mastermind (or PIMM for short.) We've heard what you had to say, you want a show that's 100% focused on Personal Injury Marketing. This is that show. Each week, we'll be talking to PI all-stars to hear the marketing strategies that they rode to the top, all to get you more clients and more cases. It's not just SEO anymore; we're talking everything marketing. You're going to get the whole nine yards.And the fun doesn't stop there! We're creating a Facebook community where you can connect and collaborate with other PIMM listeners to hear what's new in the world of PI. You'll also be able to interact with me, as well as the incredible guests we have on our show. Thanks for sticking with us, we can't wait to get started. Welcome to PIMM!

If you want to know about digital marketing, you go to Neil Patel. He's the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He's helped everyone from Amazon to Zappos grow their business.In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.What's In This Episode Who is Neil Patel? Why is user experience important for SEO? How can you assess and optimize your website's UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?

Michael Rose is a founding partner of Hach & Rose and a leading Manhattan personal injury lawyer for over 25 years. He is a 7-time New York Super Lawyer and was featured in New York Magazine's Top-Rated Attorneys in the New York Area.We talked about delivering first-class customer service and how that impacts everything from your referrals to your search rankings. Listen in to learn about the importance of integrity in your practice and how to and how to establish lasting relationships with clients.What's In This Episode Who is Michael Rose? How to get feedback as a trial lawyer How to set expectations for clients What does integrity mean for a law firm Why try cases to verdict What a successful client journey looks like

Brian LaBovick is the founder and CEO of LaBovick Law Group in Palm Beach Gardens, Florida. Since 1991, his firm has won more than $400 Million for clients across a range of practice areas. His tenacity and commitment to being a “Warrior for Justice” has caused Brian to emerge as a leader, both in the personal justice field and his community.Join us on this episode of The Rankings Podcast as we dive into Brian's journey from a high schooler fighting a traffic ticket to one of the top lawyers in the country and how to strengthen your business by sharing your resources. We'll also discuss Brian's new book, “Not A Good Neighbor,” where he teaches readers how to navigate and represent themselves in automobile accident cases. What's In This Episode Who is Brian LaBovick? What does it take to be a Warrior for Justice? How do you build a successful culture at a firm? Why would somebody want to represent themselves in an automobile accident? What's the value to your practice of writing a book? What's the benefit of giving away knowledge and helping other law firms? How can you use your resources to give back to your community?

Steven Gursten is managing partner at Michigan Auto Law. Over the past 28 years, Steven has catapulted his and his firm's reputation to new heights thanks to his laser-like focus on becoming the best auto accident lawyer and legal practice in the country.Join us on this episode of The Rankings Podcast as we discuss how Steven became the premier auto accident lawyer, what clients are looking for when they choose an attorney, and how you can position yourself as the best in your field without coming across as arrogant.What's In This Episode Who is Steven Gursten? What trial lawyers should value above all else. How you can make insurers (and their algorithms) take you more seriously. The emerging challenges all lawyers will have to face over the next few years. Why it's important to distinguish yourself and not try to one-up your competitors when it comes to marketing. How Steven is fighting a new and troubling trend of underhanded marketing tactics. How you can manage multiple high-priority responsibilities.

James Ashcroft is a businessman and certified coach for the Entrepreneurial Operating System, a framework that businesses, including law firms, can use to create healthy workplaces in order to help them achieve their goals. As an EOS coach and implementer, James has helped countless business owners to establish their vision and gain traction, including our very own Rankings.io.In this episode of The Rankings Podcast, James tells us all about his coaching journey and how both seeking and delivering coaching has benefited his personal and professional life. He also gives his advice on how to self-implement a business framework and shares his thoughts on the best way to choose any kind of coach.What's In This Episode Who is James Ashcroft? How James went from the sofa to the finish line of a half-Ironman in just 4 months. What is EOS? Why hiring a coach is a must when implementing a business framework. What the differences are between “core”, “permission to play” and “aspirational” values. How you can achieve your BHAGs. Why implementing just a few elements of EOS will place you streaks ahead of your competitors.

Gary Falkowitz is a man of many talents. He's an attorney, author, consultant and the CEO of  Intake Conversion Experts, an external phone answering service for law firms that facilitates lead follow-up, mass tort campaign retention, lead resurrection and more.On today's show, Gary shares with us his journey from lawyer to independent consultant to CEO of one of the most invaluable services for law firm owners around the country. We discuss where most firms fail when it comes to their intake departments and what they should focus on to improve them, and why it's simply not enough just to rely on a polite telephone manner when trying to sign cases.What's In This Episode Who is Gary Falkowitz? What is “the bridge”? And why do you need to be concerned with it? How Gary became an intake expert. Why the cases you refer to others shouldn't be “out of sight, out of mind”. How investigative questions could cost you potential clients. Why lawyers shouldn't be allowed near your fresh leads. How Gary's impatience resulted in tremendous success.

Karl Sakas is an agency consultant, executive coach and the founder of Sakas & Company. Karl and his company are dedicated to helping digital agency owners grow their businesses through the techniques and practices Karl has learned and developed over his years as a business owner and as a high-level digital marketing agency executive.Join us as Karl tells us how he got into the consultancy game, what his best advice for law firm owners is to level-up their business, and how some lessons from a submariner could help empower your team and free up your time.What's In This Episode Who is Karl Sakas? How business consultancy runs in the family. What are the four stages of running a business? How relinquishing control can help your firm grow. Why are warmth and competence important? How articulating your desired outcomes and acceptable outcomes can relieve stress.

David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies.In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he's picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn't trust unsolicited emails from SEO “experts” about the quality of your links.What's In This Episode Who is David Farkas How you can stand out online in the saturated legal market. Why you need to think carefully about PBNs. How you should handle toxic links. Why directories are still a valuable asset in your link building toolkit. How you should approach guest posting on your website. Why your amazing website won't succeed without a solid link-building strategy.

Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer's Guide To Mass Torts: Establish Your Legacy) coming soon.Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.What's In This Episode Who is Jacob Malherbe What is the best way to utilize Facebook ads? What inspired Jacob to help people find the right lawyers? How does X Social Media offer the same quality service and insights to clients regardless of budget? What makes a great Facebook landing page? Why is it better to try to do good in the world rather than chasing the next revenue bump? Why Jacob's next book will be the mass tort lawyer "Bible". And if you want to reach Jacob, you can call him on 678-427-8490 (Cell) 1-888-670-0006 (Office).

Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he's got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck!Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!What's In This Episode Who is Steve Ginsberg? What Google Ads and the Yellow Pages have in common How much you should really be spending on PPC! When is it time to call in the professionals? ABC testing and rotating ads Negative keywords: the good, the bad, and the ugly Landing pages that convert And much more!

Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today's guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it's kind of like he's got a superpower.Today, we meet the man, the myth, the legend, Joe Fried - innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it's like to be a black belt in the world of tracking law and why he's committed to everything he does, including his Peloton!What's in This Episode Who is Joe Fried? How Joe revolutionized PI law for truckers Becoming an industry expert Can specializing streamline your operations? The pros and cons of niching down Identifying snake oil salesmen vs. the real deal What Peleton taught Joe about forming habits And much more!

Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client's experience?Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it's going to go to trial, and how meditation has had a profound effect on his personal and professional life.What's in This Episode Who is Rick Console? Starting a firm with your wife! The growing pains of scaling quickly What you should really look for in staff Why personal ethos should drive your niche The best way to let staff go Mindfulness and meditation in the PI world And much more!

Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance?Today, we discover Robert's tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.What's In This Episode Who is Robert May? Going into business with your family! Simple methods to refine your hiring process How to live your core values Gossip at the virtual water cooler? The value of mentorship And much more!

Harlan Schillinger is a titan in the legal marketing space. He's best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket.In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren't worth a thing if you haven't got the credibility to back them up.What's in This Episode Who is Harlan Schillinger? When should you hire a dedicated intake team? Why you need to handle all your leads with care. How do you build trust with a potential client? Why lawyers shouldn't answer the phones. Harlan's unexpected favorite hobby.

Mike Morse is the founder of the  Mike Morse Law Firm and one half of the duo that brought us the  Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it's their mission to share their tactics with the world.On today's episode, Mike tells us all about what it means to be a visionary and how it's vital to know yourself before you can think about growing your firm. We also discuss some of Mike's secrets to hiring successfully and why in a world of digital media, there's still a place for traditional marketing methods.What's in This Episode: Who is Mike Morse? What does Mike wish was taught in law school? Why visionaries need implementors. The secret to successful hiring. Why 10-year goals are problematic. How and where you should be spending your marketing budget. What's the biggest mistake all-new practice owners should look out for?

Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values.Today, Andrew takes it back to where it all began - we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.What's in This Episode Who is Andrew Finkelstein? The true valuation of a company What if a merger doesn't work? Maintaining core values across multiple businesses Operational synergy Why Andrew micromanages his delegation Cornering the marketplace by competing against yourself

 McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father's firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it's not about the numbers, it's about the individuals.Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it's working!What's in This Episode Who is Gordon McKernan? Family succession: how the McKernans handled the father-son handover The McKernan firm culture Scrutinizing your marketing Why you should never forget organic reach and SEO From bike giveaways to Christmas meals: ways to give back to your local community The joys of fly-fishing Love for Louisiana!

Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff's law firm in New York, Bill has transformed the firm's processes into the perfect Venn diagram of people, process, and profit.Today, we discover how Bill reimagined the firm's interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.What's in This Episode Who is Bill Denninger? Transforming operations at NY's biggest fastest-growing plaintiff PI law firm Why all firms could use a Director of Business Strategy Using tech to your firm's advantage Why PI is more competitive than ever Getting the best from your CRM Best ways to track marketing attribution

Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond.Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you're niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!What's in This Episode Who is Steven M. Levin? The toll of criminal defense work How Steven revolutionized nursing home litigation What are the benefits of niching down? Niche marketing: how to avoid excluding potential clients Why mentorship is fundamental

John Nachazel has a five-step model to take your law firm from unpredictable to wildly profitable, yes, really! He's half of one of the legal world's most respected visionary-integrator duos, and co-author of the hugely successful Fireproof alongside his partner Michael Morse. He's a data enthusiast, an EOS evangelist, a jumbotron fan, and an absolute master at perfect planning and execution!Today, we discover how John transforms blue-sky thinking into concrete results every time, why the successful firms of the future need to be big on data, and why John can't stop dreaming about owning a Ford F-150!What's in This Episode: Who is John Nachazel? From Ford to Michigan's biggest fastest-growing plaintiff PI law firm Why John advocates for high pay How data can help you identify staff issues Core values: no you can't just copy someone else's! A day in the life of the EOS law firm John and the jumbotron: for the love of data What size of firm should consider EOS? Love for Michigan!

Patricia Refo, partner at Snell & Wilmer, has achieved more than most lawyers ever will. Trish has received countless professional recognition and awards, established herself as a first-class commercial litigation lawyer and she's the current president of the American Bar Association.In today's episode of The Rankings Podcast, Trish tells us all about her journey from aspiring newspaper editor to president of the ABA, and shares with us her views on how the legal industry has had to adapt throughout the pandemic and what she thinks some of the lasting impacts will be.What's in This Episode Who is Patricia Refo? What drew her to “big law” cases? How has Covid affected the law industry across the nation? What does the legal landscape look like for women in 2020? How can we build genuine connections in a Zoom-centric world? And how does she maintain a healthy work-life balance?

Chris Mursau can spot an A-player from miles away! Chris is the President of Topgrading, a market-leading company that helps organizations find A-players and hold onto them. He's spent his career tackling the big intake questions and he shares that expertise with us.Today, we discuss how to motivate and retain high performers, what you should and shouldn't do in an exit interview and whether those personality profile tests are worth your time. Plus, we hear the eye-opening financial ramifications and cost savings relating to hiring wrong, or right!What's in This Episode: Who is Chris Mursau? How to move quickly to avoid toxic culture What is the Topgrading scorecard? The cost of mishiring, from entry-level to executive Is there a better way to use a PIP? Tips for interviewing to hire excellence When to hire expertise and when to train from within What's the value of an exit interview?

George Salinas is a Texas super lawyer with a list of achievements as long as your arm. But he, like many lawyers, knows that he's in a competitive game and that being great at what you do isn't always enough. So George found a way to set himself apart from the crowd.George set out to make his firm, The Law Offices of George Salinas, different from the others by putting customer service at the heart of everything it does. In this episode we talk how his firm keeps its clients happy and how he utilizes hybrid marketing to communicate his brand.What's in This Episode Who is George Salinas? How do you deliver the ultimate client experience? What do you look for when hiring new members of the team? How do you communicate your firm's values to clients? How do you keep fit with such a demanding schedule? How do you know when it's the right time to start your own firm?

Roland Frasier wants to buy just about everything. The X of X has made a career out of shrewd acquisitions and cross-market competencies. Roland's grown and sold numerous hugely successful companies for anything from $3million to $4 billion. So how does he known when to stick and when to flip?Today, we discover how to multiply your firm's profits the Roland Frasier way and why mergers and acquisitions can supercharge your business even during a market downturn. Plus, we hear about the EPIC CHALLENGE where Roland shares his incredible business growth formula with the world for next to nothing.What's in This Episode: Who is Roland Frasier? Paid consulting work as a vetting and staging tool What is the EPIC CHALLENGE? Roland Frasier top tips for incredible business growth Why you should be acquiring during an economic downturn How personal injury attorneys can supercharge their profits Roland Frasier PI COVID relief kit

Sean Magennis is living the entrepreneurial dream. The CFO of Capital54 and former global president of YPO spends his days helping entrepreneurs take their businesses to the next level. He knows exactly how to cultivate success. How? Because he's been there himself.Today, we hear Sean Magennis' incredible entrepreneurial journey, from his first sales pitch at school in South Africa to his first million-dollar company in Canada, all the way to his current role as the ultimate investor and mentor for entrepreneurs. He shares his insights on how candid professional networks help personal injury attorneys scale with ease, and how a solid capital strategy will ensure your firm can withstand any eventuality.What's in This Episode: Who is Sean Magennis? The story of Sean's first million-dollar company What makes a successful entrepreneur? Why YPO is known as the most powerful organization in the world How Sean Magennis spots an entrepreneur worth investing in Perfecting networking for personal injury attorneys Financing your firm: advice on capital strategies

Jordan Harbinger is the king of charisma and the master of getting leads. His hugely successful podcast The Jordan Harbinger show has seen him talking to some of the world's biggest names in science, tech, sports, marketing, you name it! But how did he get such an impressive network?Today, we hear Jordan's fascinating origin story from Wall Street law firm intern to becoming the Larry King of podcasting. He explains how he creates phenomenal content with his audience front of mind, how he forged a bulletproof network that comes out to bat for him, and what a couple of old British politicians can teach us about the real meaning of charisma.What's in This Episode: Who is Jordan Harbinger? How Jordan started his podcast from a networking class in a Michigan dive bar What's the real value of hosting a podcast in 2020? Your audience comes first: how to create amazing content Why true charisma is not really about you at all Networking during a pandemic: how personal injury attorneys can get ahead Drills to help you stoke your warm leads

Brett Harned wants to teach the world about Project Management, and why it's more exciting than you think! Brett is the Director of Education at TeamGantt and has become a leading voice in the highly sought after, but misunderstood, PM world. Brett educates inspires through a range of mediums including the Digital PM Summit, his Coffee with Brett YouTube series, his podcast Time Limit, and his acclaimed book Project Management For Humans.Today, Brett tells us his trailblazing story, from dot com boom start-up to world-renowned thought leader. We discuss Process with a capital P, and what law firm owners can do to refine, align, and mastermind their digital projects.What's in This Episode: Who is Brett Harned? Why every organization needs a Project Manager How Brett helped create the Digital PM Summit Director of Operations, Integrator, Project Manager - what's the difference? What you can learn from planning a fancy party Insights from Brett's book 'Project Management For Humans' How to use project management to scale a content strategy

John Ruhlin has turned giving gifts into an art form. From humble beginnings as a Cutco knife salesman, he launched The Ruhlin Group - an elite business relationship building program disguised as a gifting service. Now a globally renowned speaker with his best-selling book, Giftology, John Ruhlin wants to teach the world not only how and when to give gifts, but why.Today, John shares his inspiring story that took from Ohio farm boy to hugely successful founder. Plus, we get to the bottom of why slapping your logo on a coffee mug is just about the worst gift John can think of!What's in This Episode: Who is John Ruhlin? How John become the best seller in Cutco's history Which company made a mistake when giving out Rolexes? The ROR: what is return on relationship? Giftology for attorneys: which clients you should really nurture Reminders on relationship building for 2020 and beyond Double your success: gifting around the recipient What should you NEVER give your employees

Jeff Rose built his multi-media personal finance business from the ground up. After dropping out of college and spending 9 years in the Army National Guard, Jeff got his Certified Financial Planner qualification and start his side hustle - a blog called Good Financial Cents. Today, Jeff's a self-made millionaire, with his blog taking center stage. So what's the secret to great content?The days of carbon content attorney websites are over! Today, we dive into the world of attorney content creation - from websites and SEO, to guest blogging and video.What's in This Episode: Who is Jeff Rose? How Jeff Rose turned blogging about finance into a multimedia goldmine When it's time to quit your day job and go all in on your side hustle The best ways to get guest blogging spots How to make your attorney web content stand our from the crowd Short snippets vs longform articles? Jeff gives us his take Easy ways to increase client trust via simple video content

Yehia Said wants to know how efficient your firm is! As Weitz & Luxenberg's Director of Business Operations, Yehia's spent the past 4 years digitally transforming the firm with agile process-led workflows and methodologies. Yehia honed his complex problem-solving capabilities during his 11 years in the marine corps, and his sights are set on revolutionizing the legal world and its attitude to data.What's in This Episode: Who is Yehia Said? Why your law firm might need a data analyst Marketing insights AKA how to know if you're fishing in the right pond for leads Tools and tricks: which business intelligence tools pass the test How can law firms adopt strict process-led methodologies? Ways to manage all of your data in one robust system Who is the ultimate Shark Tank entrepreneur?

Paul Faust wants everyone to know his number. His company Ring Boost is America's largest marketplace of custom phone numbers. But aren't vanity numbers defunct in the age of digital marketing? Paul says no way (and he's got the Inc 5000 fastest growing company listings to prove it!).Today, we talk about the power of voice in the internet era, the real reason why your firm's leads aren't converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges.What's in This Episode: Who is Paul Faust? How did a softball tournament turn into a big business opportunity? The difference between vanity numbers, easy dial numbers, and tracking numbers The secret to creating your memorable attorney phone number Why voice is still king in the digital marketing era Should you choose 1-800 or a local area code? The two firm management fails that no great vanity number can save you from

Frank Ramos Jr. has got more Linked In connections than you! A prolific writer who has authored over 15 books for attorneys, Frank's posts reach 50,000 people every day. The only college graduate in his family, Frank is now managing partner at Clarke Silvergate, Miami, Florida. He's a mentor, a mediator, and was listed in Best Lawyers in America for his product liability defense work. So what's his secret sauce?What's in This Episode: Who is Frank Ramos? The real secret to building a following on LinkedIn The link between employee retention and side-hustles Where you can still build an organic following online, and how to do it! How to address the huge mentorship chasm in law firms Why you're never too old to retrain Why Frank Ramos gives away his secrets for free!

Pete Strom's success is by design. Whether it's hiring lawyers for their psychological profile, his open-minded approach to SEO and digital marketing, or his pricing strategy - he knows who he is and what he stands for, as a businessman and as an attorney, and he's got the confidence to follow through.Pete was the youngest ever US Attorney General for the District of South Carolina in 1993, and his subsequent private practice - Strom Law Firm in South Carolina - saw him named as one the Top 100 Trial Lawyers for Criminal Defense by the National Trial Lawyers Association.What's in This Episode: Who is Pete Strom? What it means to grow up with law in your blood How the NFL crafted Pete Strom's most electric closing argument Why your marketing channels should reflect you as an attorney Which attitude will help you game SEO better How the paid advertising vs. free PR conundrum plays out for lawyers At what point it's finally time to go and buy that flashy Mercedes! Which conferences lawyers must-see (and which ones they can miss!)

Welcome to the final episode in this 3 part series.Local SEO for lawyers (complete guide).Topics covered in this episode:Recap parts 1 and 2 (go back and listen to these if you haven't already).NAP Citations.Backlinks.Tracking your rankings.This series on local SEO for lawyers will help you connect with more clients through local Google search.

Topics: Keyword Research (find the most profitable keywords in your local area), Local SEO ranking factors (what really matters), Google My Business optimisation (how to rank in the Map Pack) and Website optimisation (how to rank for organic listings).

Would you like to receive more law firm clients online through local Google search? If so, this episode is for you. This is part 1 of my complete guide to local SEO for lawyers. It's going to be very specific, actionable and easy to understand. And in the end, you'll have all the tools necessary to drastically improve your ranking in local search results. Leading to more high-quality prospects calling you and visiting your website.

Jessie Hoerman was in a position that many of us would be jealous of. Her firm, Tor Hoerman Law, was swamped with enquiries from potential clients, but with that came a problem. There were just too many requests for her staff to sort through, which meant the clients she could help were finding themselves at the bottom of an ever-growing pile of contact forms.In today's episode, Jessie tells us how she tackled this issue and created the AI-based chatbot SimplyConvert. We talk about the benefits of AI for law firms, how attorneys could be using chatbots to source out-of-hours leads, and we discuss her firm's philanthropic efforts in the community.What's in This Episode: Who is Jessie Hoerman? Why did Jessie create SimplyConvert? How AI chatbots can help lawyers find clients. How SimplyConvert sets itself apart from Apex. Why SimplyConvert is a useful tool for clients as well as attorneys. How many clients you could be missing out on after-hours. And how many hundreds of turkeys TorHoerman law has given away.

Neil chats with Edmund Yan, a former litigation lawyer who transitioned to estate planning with no book of business. It's always difficult to start a new practice, especially when you don't start with any clients, but Yan is thriving. He built a strong referral network and implemented an effective digital marketing strategy, which made him more visible to potential clients… and his colleagues. Edmund now has a second business in which he helps lawyers and other professionals generate more traffic, leads, and business through digital marketing. In today's episode, he explains the importance of search engine optimization (SEO) and the secret behind SEO for lawyers. Edmund also has a special offer for you: you will receive 50% off digital marketing services for the one month by contacting Edmund and mentioning The Law Entrepreneur podcast. You can email him at Edmund (at) YanMedia (dot) com. Resources: Get a free consultation or website audit at YanMedia.com Receive 50% off digital marketing services for the one month by contacting Edmund and mentioning The Law Entrepreneur podcast. You can email him at Edmund (at) YanMedia (dot) com. If you've enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms   Production & Development for The Law Entrepreneur by Podcast Masters