Podcasts about seo manager

In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.Key TakeawaysFrom Craigslist to Cloud Security: Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content—and now runs enterprise SEO at Wiz.What Makes a Super IC: Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.Hiring for AI Fluency: Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.SEO Workflows at Scale: At Wiz, Erik scaled content from day one—launching engines, refreshing content, and coordinating localization at speed.Early Career Lessons from Link Building: Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.The Value of Scrappiness: A past filled with “gray hat” tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.Learning > Stagnation: A guiding principle for Erik is: if you're not learning or growing, it's time to move—and that's fueled his career pivots.Show LinksVisit Wiz and its Cloud Native Application Protection Platforms pageConnect with Erik Episcopo on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/

"Your post doesn't just need to be the best post out there. It needs to be better than all of the posts that are on the first search results page," says Ben Kazinik, Sr. SEO Manager at monday.comIn this episode of The Content Cocktail Hour, Ben Kazinik, Senior SEO Manager at monday.com, explains why success in SEO writing comes from a mix of strategic content creation and thoughtful optimization. Ben breaks down the power of manual research, shares how tools like Ahrefs and Phrase.io uncover SEO gaps, and stresses the value of internal linking to boost rankings. He also discusses how AI is shifting search results and what marketers must do to adapt. In this episode, you'll learn:How to strike the right balance between creating and optimizing SEO content Why manual research is crucial for outperforming competitors Practical ways to improve SEO with tools, internal links, and targeted strategies Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/Check out monday.com: http://monday.comCheck out SEO Bros: https://www.youtube.com/@seo-brosTimestamps:(00:00) Intro(03:42) How to create competitive SEO content(05:35) New content vs optimizing content for SEO(10:37) Inside monday.com's content team structure(13:08) PLG vs sales-led content strategy differences(14:19) How AI is changing SEO performance(16:19) Top SEO tools for small businesses(19:26) The SEO Bros and their roast series

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive marketConnect With: Louisa Frahm: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical proficiency and strategic foresight in navigating the complex landscape of search engine optimization. By integrating these skills, Emily highlights how professionals can drive meaningful impact in their organizations. Today, she shares insights on leveraging analytics and understanding algorithm updates to stay ahead in the SEO game Show NotesConnect With: Emily Wassell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jose Butcher, SEO Manager at Acceleration / GroupM, delves into managing SEO projects on a local scale. In this episode, Jose shares his perspectives on: understanding client needs for effective local SEO strategies, transitioning from local to global SEO strategies, cultural nuances in global SEO and their local implications, and the dynamic nature of SEO from local to global scales. Show NotesConnect With: Jose Butcher: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face challenges stemming from technical complexity, differing priorities, and the need to bridge the gap between technical expertise and SEO requirements. Today, Andrea discusses how SEO can work with devs. Show NotesConnect With: Andrea Cordts: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry presents unique challenges and considerations compared to other sectors due to its legal and regulatory landscape. Many traditional marketing channels are inaccessible to the cannabis industry due to legal constraints, making SEO a critical avenue for reaching potential customers. Today, Andrea discusses how SEO in the cannabis industry is different. Show NotesConnect With: Andrea Cordts: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role in SEO cannibalization, impact of conflicting internal linking structures on SEO performance, and conducting a comprehensive audit for keyword overlap in SEO. Show NotesConnect With: William Sigsworth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Als SEO-Managerin oder SEO-Manager beißt man oft auf Granit. Klar, der Traffic über Google ist wichtig – das wissen irgendwie alle im Unternehmen. Trotzdem gibt es praktisch überall Bedenkenträger und Blockierer. Oder wie kürzlich ein SEO-Manager zu uns sagte: “Ich will doch einfach nur meinen Job machen.” Tja, wenn es so einfach wäre. Die Situation dahinter: Oft gibt es nur ein oder zwei SEO-Verantwortliche – selbst in größeren Unternehmen. Gleichzeitig ist man auf die Mitarbeit vieler KollegInnen angewiesen – zum Beispiel aus IT, Produktabteilung, PR und – Achtung Endgegner – aus der juristischen Abteilung. Deswegen sprechen wir in dieser Podcast-Episode über ein “SEO Mindset”. Was man braucht, um letztlich für das Unternehmen SEO-Erfolge zu erschaffen. 📈 Mehr Charts und Analysen zur Episode 📪 SEO Insights Newsletter 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

Charlamos con Julio, SEO Manager de Leroy Merlín, uno de los ecommerce más grandes de España y nos cuenta cómo hacer SEO para tiendas online pero no únicamente grandes, también cómo hacer SEO para proyectos más pequeños. El episodio de hoy es una masterclass y no te lo puedes perder. Si quieres formarte con profesionales TOP del sector, aquí tienes nuestros Másters. Échales un vistazo porque valen la pena: https://bigseo.com/academia/master-de-seo/ https://bigseo.com/academia/master-de-sem/ https://bigseo.com/academia/master-de-marketing/ https://bigseo.com/academia/master-growth/

Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we're meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. Connect With: Cameron Gordon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when leveraging AI to maximize efficiency. Today, Cameron discusses SEO best practices and AI for eCommerce.Connect With: Cameron Gordon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Dots Oyebolu as he welcomes Sara Taher, SEO Manager, for a conversation on the intersection of SEO and e-commerce, leveraging automation in content creation and the vital role of quality in driving immediate product revenue. Sara shares her journey from launching an online magazine to becoming a renowned SEO specialist, her transition across countries and industries, and how she navigates the complex world of e-commerce SEO.Key Takeaways:(03:09) Effective e-commerce SEO strategies that drive immediate product revenue, and the critical importance of long-tail keywords.(07:14) The value of knowing your limits in marketing and entrepreneurship, plus the benefits of collaboration across different business units.(11:32) Entity SEO and how it represents a fundamental shift in SEO by understanding and structuring content around entities.(14:52) The impact of e-commerce platforms on UX and SEO, and whether investment in premium features like Shopify Plus is essential for a brand's digital maturity.(23:28) Sara shares her personal and impactful marketing KPI: execution speed in project management within the SEO context.(29:40) Sara's best marketing KPI is execution, emphasizing the speed of implementing and closing the loop on SEO strategies.(32:24) The necessity for e-commerce brands to support their SEO strategies with content media platforms, like blogs, for sustained success.(39:54) SEO automation's role and potential pitfalls, with a focus on the importance of quality over quantity in automated content creation.Resourced mentioned:Sara Taher -https://www.linkedin.com/in/sara-seo-specialist/?originalSubdomain=caInsightful Links:https://play-media.org/seo-for-e-commerce/https://developers.google.com/search/docs/specialty/ecommercehttps://www.bigcommerce.com/articles/ecommerce/ecommerce-seo/https://www.searchenginejournal.com/ecommerce-product-page-seo-dos-donts/386068/#closeThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encountered your brand or solution requires a strategic approach. This is where top-of-funnel content strategies come into play, serving as the initial touchpoint that ignites the customer journey. Today, Chris discusses the best top-of-funnel content strategies.Connect With: Chris Homer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both exciting opportunities and significant challenges for SEOs. While it's effective at tasks like keyword clustering and topic mapping, the challenge for SEOs will be leveraging it to improve our workflows while maintaining our creativity and uniqueness in content. Today, Chris discusses using gen AI and SEO to prep for the future.Connect With: Chris Homer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content update by Google highlights the risks of relying entirely on it to write content. Instead, AI's ability to process vast amounts of data is better utilized for tasks such as personalizing content for our audiences and verifying code accuracy. Today, Mariel discusses using AI to improve SEO. Connect With: Mariel Lizana: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to the belief that generative search could diminish website traffic. However, upon closer examination, it's evident that AI is simply another tool at our disposal, rather than a game-changer in the field of SEO. Today, Mariel discusses the intersection of AI and SEO. Connect With: Mariel Lizana: LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. In 2023, there has been a trend of structured data experiences being diminished or losing significance in SERPs. These changes in the search landscape have raised questions regarding the continued relevance of structured data and schema markup as we head toward 2024. Today, Natasha discusses structured data and microformats in a changing search landscape. Show NotesConnect With: Natasha Ghosh: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natasha Ghosh, SEO Manager at Riot Games, delves into topic modeling and structured data. Search engines like Google use topic modeling to understand what topics are on a webpage and rank that page in search results. For SEOs, topic modeling offers an opportunity to align their content strategy with search algorithms, enhancing visibility and rankings in search engine results pages. Today, Natasha discusses expanding topic modeling into technical SEO. Show NotesConnect With: Natasha Ghosh: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lainey Graham, Senior Digital Editor and SEO Manager at Clemson University, delves into keyword research for storytelling. Rarely does SEO sit within the storytelling team, but at Clemson University, this alignment empowers diverse functions with support and education. This unique setup ensures that every storytelling initiative commences with keyword research, effectively uniting the institution's message with the specific demands of the intended audience. Today, Lainey discusses keyword research as a starting point for storytelling. Show NotesConnect With: Lainey Graham: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.************************Timestamps: (00:00) - Intro (01:00) - Who is Nick Malekos? (02:52) - Nick's background. (05:52) - What is LearnWorlds? (07:10) - Marketing learnings from startup to scale-up. (08:27) - Biggest challenges faced at LearnWorlds. (09:20) - Thoughts on attribution. (12:02) - SEO attribution vs. other initiatives. (15:43) - LearnWorlds' SEO strategy. (20:31) - Maintaining high-ranking positions in competitive markets. (25:44) - Video's role in SEO. (28:39) - Brand awareness's impact on ranking. (31:23) - Explaining digital PR and brand building. (32:58) - Concerns on SGE. (35:10) - AI tools and trends. (37:41) - Correlation between branding and SEO. (39:56) - Building interactive elements. (40:59) - Keyword research vs. customer demand. (43:38) - Measuring content performance. (45:49) - Thoughts on generative AI and use cases. (51:25) - Future of SaaS marketing. (53:49) - Learn more about Nick and LearnWorlds and get in touch. (54:28) - Outro ************************Useful Links:Website: https://www.learnworlds.com/Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. With Google's incorporation of generative AI into search results, it's crucial to grasp the implications for websites and SEO practices. In this evolving landscape, the most effective path to success lies in establishing authority and authenticity within your niche or industry. Today, Ahmad discusses the importance of authority and authenticity for AI SERPs. Show NotesConnect With: Ahmad Abusamak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ahmad Abusamak, SEO Manager at Bank of America, delves into local versus digital SEO strategies and the importance of AI SERP authority. Over the past five years, banks have undergone digital transformation, striving to redirect traffic from physical branches to digital platforms. However, traditional banks face fierce competition in Google rankings from less regulated financial aggregator sites. Today, Ahmad discusses SEO for local versus digital experiences. Show NotesConnect With: Ahmad Abusamak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this enlightening episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing brings us along a comprehensive exploration of SEO strategies for law firms in this featuring Andrew Prince.Drawing from his experience as the former SEO Manager at the Law Offices of James Scott Farrin, Andrew delves into the nuances of optimizing legal websites to drive traffic, generate leads, and secure valuable cases.In this engaging conversation with Kristaps Brencans, Andrew discusses his journey at the law firm, sharing insights on the fundamental SEO principles that laid the groundwork for substantial growth. From cleaning up Google Business profiles to leveraging reviews and refining content, Andrew unveils the tactics that propelled the firm's online presence.Discover the power of local SEO and the impact of user-generated content on Google rankings. Andrew shares advanced-level strategies, touching on content optimization, the importance of FAQs, and the role of proprietary data in future-proofing SEO efforts.If you're involved in legal SEO or looking to enhance your digital marketing efforts, this podcast is a must-listen. Connect with Andrew on Twitter (@andrewprince16) and LinkedIn to stay informed about the latest SEO trends and strategies.If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).Thank you for listening :)

LET'S Unveiling the Lucrative Realm of Digital Marketing: Can You Hit Six Figures? Digital marketing—just a buzzword?  Nope, it's a pathway to lucrative opportunities, opening doors for that coveted 6-figure income you've been eyeing.  Whether you're pondering a career shift or contemplating how to amplify your earnings, the digital marketing sphere might just be the golden ticket you've been seeking. --> READ THE BLOG POST HERE https://myempirepro.com/can-you-make-6-figures-as-a-digital-marketer/   --> WATCH VIDEO VERSION HERE https://youtu.be/mxH_xIIgEyw   Here are some 5 to 7 reasons why you should consider shifting careers to digital marketing. 1. Lucrative Potential: Digital marketing is a field brimming with untapped financial potential.  With the right skill set and strategy, it can lead to a 6-figure income, making it an enticing pathway for those seeking substantial financial growth. 2. Ever-Evolving Industry: This arena is in a perpetual state of evolution.  It thrives on innovation and creativity, constantly offering new challenges and opportunities for personal and professional growth.  It's an environment where you can thrive on being at the forefront of change. 3. Diverse Career Paths: Digital marketing isn't a one-size-fits-all domain.  It encompasses various specializations, from content creation to SEO, social media, email marketing, and more.  This diversity allows for flexibility and the chance to find a niche that truly aligns with your passions and skills. 4. Work Flexibility: The digital nature of this field often allows for remote work, freelance opportunities, or flexible schedules.  This level of autonomy can enhance your work-life balance, offering the freedom to work from virtually anywhere in the world. 5. High Demand: Businesses are increasingly recognizing the importance of a strong online presence.  As a result, the demand for skilled digital marketers is on the rise.  This means more job opportunities and a greater chance of job security in this field. 6. Creativity and Analytics: Digital marketing is a blend of creativity and analytics.  It requires both innovative thinking to craft engaging campaigns and the ability to analyze data to refine strategies.  This duality allows for a dynamic and exciting work environment. 7. Access to Resources and Learning: The digital sphere offers a vast array of resources, courses, and communities for learning and upskilling.  This means you can continually hone your craft, staying updated with the latest trends and tools in the ever-evolving world of marketing. Transitioning to digital marketing isn't just about chasing financial success; it's also about embracing a field that offers continuous learning, diverse opportunities, and the chance to unleash your creativity.  If you're considering a career shift, this industry may hold the key to a more fulfilling and rewarding professional journey. Earning Potential in Digital Marketing: Unraveling the Figures Let's address the elephant in the room: Can you make six figures as a digital marketer?  Absolutely! There are primarily two distinct avenues: working as a digital marketing manager for established companies or harnessing your skills to craft your own business empire. For those torn between these paths, consider a hybrid approach, blending the best of both worlds. But if you're nudged to pick one and have the luxury of choice, using your skills to establish a freelance business tends to yield the most rewarding outcomes. Another thing that  can yield great outcomes is hitting the like, share and subscribe buttons in order to be notified when I drop the next video… Leave me a comment as well… What would you like to use the skills of digital marketing to do? Cracking the Code: Peak Salaries in the Digital Marketing Realm Now, the big question: What's the ceiling on earnings in digital marketing?  Brace yourself because, in the freelance domain, the sky's the limit!  Yes, you read that right—making millions is within the realm of possibility.  However, as a digital marketing manager or specialist, the average annual salary typically hovers around a robust $118,000. Exploring the Landscape: Marketing Management Salaries But wait, what about the pinnacle of earning potential in marketing management? Here's the deal: If you're aiming for a salaried position, the figures can vary widely depending on your entry point.  It's not just about being entry-level.  If you find training programs or facilitate projects that showcase your hands-on experience, you can veer straight into a six-figure salary in a remote job. Best Marketing Jobs: Your Pathway to Success In the realm of marketing roles, several positions offer not only rewarding remuneration but also substantial career growth.  The top-tier positions include Digital Marketing Manager, SEO Manager, Email Marketing Manager, Content Manager, PPC Manager, and a host of others. 1. Digital Marketing Manager: Digital Marketing Managers are responsible for developing, implementing, and overseeing digital marketing strategies.  They lead teams, set objectives, analyze campaigns, and ensure an organization's online presence aligns with its goals.  Their role involves a comprehensive understanding of various digital channels and a knack for strategizing to boost brand visibility and engagement. 2. SEO Manager: SEO (Search Engine Optimization) Managers specialize in optimizing websites to improve their visibility in search engine results.  They focus on keyword research, on-page and off-page optimization, content strategy, and technical SEO.  Their goal is to increase organic traffic and ensure websites rank higher on search engine results pages. 3. Email Marketing Manager: Email Marketing Managers craft and execute email campaigns aimed at engaging and retaining customers.  They design strategies, create compelling content, manage subscriber lists, analyze campaign performance, and work towards improving open and click-through rates.  Their aim is to create impactful email communication that drives conversions. 4. Content Manager: Content Managers oversee the creation, publication, and management of content across various digital platforms.  This includes websites, blogs, social media, and more.  They develop content strategies, ensure quality and consistency, and often manage a team of writers and creators.  Their role is pivotal in shaping a brand's narrative and engagement with its audience. 5. PPC Manager: PPC (Pay-Per-Click) Managers handle paid advertising campaigns.  They strategize, execute, and monitor paid ads on platforms like Google Ads, social media, and other online channels.  Their focus lies in optimizing ad performance, managing budgets, and ensuring that ads generate high-quality leads or conversions at the lowest cost possible. These roles represent just a snippet of the diverse opportunities available in the digital marketing landscape.  Each one requires a unique set of skills, knowledge, and expertise.  Exploring these roles can help individuals identify the specific area that aligns best with their interests and strengths, opening doors to rewarding and impactful career paths within the field. If you want more information, go to www.digitalmarketingcertified.com to download my book for free and I will also give you a free ticket to our online workshop on “6-Figures with Ai and Digital Marketing.   #DigitalMarketing #OnlineMarketing #MarketingStrategy #SocialMediaMarketing #SEO #SEM #ContentMarketing #DigitalStrategy #MarketingTips #MarketingTrends

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face challenges stemming from technical complexity, differing priorities, and the need to bridge the gap between technical expertise and SEO requirements. Today, Andrea discusses how SEO can work with devs. Show NotesConnect With: Andrea Cordts: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry presents unique challenges and considerations compared to other sectors due to its legal and regulatory landscape. Many traditional marketing channels are inaccessible to the cannabis industry due to legal constraints, making SEO a critical avenue for reaching potential customers. Today, Andrea discusses how SEO in the cannabis industry is different. Show NotesConnect With: Andrea Cordts: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. In today's episode, we have a special guest, Sarah McDowell, an SEO manager at Captivate, who will be sharing her insights and experiences in the ever-evolving field of SEO. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges. In this episode, our guest, Sarah McDowell, shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. Sarah also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field. So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in! Key Segments: [00:01:54] Introducing Sarah McDowell  [00:04:54] Understanding What the SEO Mindset is All About? [00:16:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:02] Significance of Actually Getting Stuff Done [00:20:19] Sarah's Most Difficult Topic to Work on, For Personal Growth as an SEO [00:24:46] EDGE of the Web Title Sponsor: Brightlocal [00:25:45] How Do You Manage The Constant Change of Information as an SEO?  [00:30:05] EDGE of The Web Sponsor: Wix  [00:30:49] Best Advice For a Healthy Work-Life Balance Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk/  https://www.instagram.com/sarahmcduk/ https://www.twitter.com/seomindsetpod 

Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Generative AI has simplified content generation significantly. However, given the abundance of AI-generated content, how can one differentiate and make their content stand out in today's landscape? Today, Joe discusses generative AI-led content. Show NotesConnect With: Joe Bare: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Bare, SEO Manager at The Parking Spot, talks about emerging trends in content management through strategy. Since being founded in 1998, The Parking Spot has grown to be the US' leading near-airport parking company. However, they've also outgrown their IT-owned website and are now in need of a more scalable and marketing-focused solution to meet their evolving business needs. Today, Joe discusses migrating an enterprise company from a homegrown, IT-owned website to a commercial and marketing-owned website. Show NotesConnect With: Joe Bare: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One life-changing realization transformed him from a SpaceX employee to a pioneering entrepreneur…We have Dylan Menter, the brain behind Bear Balanced and the world's first Creatine gummies, on The Unofficial Shopify Podcast this week.Dylan recounts his unusual path to entrepreneurship, highlighting how determination and self-teaching led to the mastery of Google Ads. He also provides valuable insights into harnessing the right resources, maximizing outputs with minimum input, and his plans for breaking into the retail market.To learn more about Dylan's entrepreneurial journey and gain actionable business advice, subscribe to The Unofficial Shopify Podcast wherever you get your podcasts.See the full interview on YouTube: https://youtu.be/QVNS5G3M4yAAdditional ResourcesBear BalancedPickle PowerUSPTOSolutions 8 YouTube = Google Ads tutorialsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Delve into the world of Kickstarter and learn how Shopify merchants can use it to launch products and build an audience. Khierstyn Ross, Chief Brand Builder at Launch and Scale, joins us to explain...TIMESTAMPS[00:03:40] Kickstarter: Crowdfunding for new product inventory.[00:07:06] Knockoffs are a real online threat.[00:12:49] Kickstarter helps launch and boost audience reach.[00:16:50] Storytelling justifies crowdfunding to existing customers.[00:19:43] Pre-launch: build audience for Kickstarter success.[00:23:33] Paid ads lead to qualified email list. VIP funnel.[00:27:36] Preparing for launch by herding customers.[00:33:41] Over communicate to avoid Kickstarter campaign errors.Show Linkslaunchandscale.coKickstarterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key takeaways:0:00 Intro1:43 About Emily2:53 What are keywords & search queries?4:03 What is a good keyword?8:12 When to compete on keywords10:08 Where should you aim to rank for SEO12:13 How to get up the search rankings18:36 How to quickly review and update your sites information20:46 How often to update meta descriptions and title tags24:00 Is Bing worth it?26:07 What to include on your collection page29:17 What type of images work best on your site31:14 Using Google images for SEO32:59 How Sitemaps work37:05 What SEO tools you should be usingWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It's always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show NotesConnect With: Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. When users type queries into a search engine, how can you ensure that your business, product, or service shows up in the search result? Since we can always be sure of the user's intent, we go through a process of keyword intent mapping to attract the right traffic. Today, Thomas talks about leveling up keyword mapping with intent. Show NotesConnect With: Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us on The Unofficial Shopify Podcast as eCommerce accounting expert Wayne Richard shares financial strategies for Shopify store owners. Learn common mistakes, efficiency metrics, sales tax nexus complexities, and money-saving tips. Wayne also advises on choosing the right accountant and emphasizes the importance of setting aside profits for unforeseen expenses. Supercharge your store's finances with insights from Wayne Richard in this accounting-packed episode!Show LinksBean NinjasBench (Referral Link)Gustoa2xecommercefuelProfit FirstWayne on LinkedInSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Entrepreneur Nick Mertz on Challenges of E-commerce, In-House Operations, and Hiring the Right People.Today's episode of The Unofficial Shopify Podcast brings you Nick Mertz, the reclusive yet unstoppable e-commerce juggernaut behind $100 million in revenue. This unstoppable entrepreneur has generated over $100 million in revenue with ventures like Rugged Apparel, Adam's Polishes, and Pins & Aces. How does he do it? Discover his strategies for hiring, in-house operations, and mastering growth.Timestamped overview[00:01:21} Podcast featuring successful e-com entrepreneur Nick, discussing challenges and successful ventures, including Leno's Garage.[00:04:38} Started e-com business in college selling survival bracelets, sold it after a few years.[00:08:59} Starting an e-commerce business does not require a lot of money. Differentiation is key to success in a competitive market. Validating the idea is important before starting.[00:12:21} Stick with it, have grit, and don't expect overnight success. One mannequin company survived the 2008 recession while 90% of competitors went out of business. Some products have TikTok booms, but persistence is necessary to turn it into a business.[00:13:50} Two successful products: beer sleeve and liquor stick, with a focus on innovation and marketing. Dealing with copycats involves legal action.[00:20:39} Small brand collab with Bud Light - no license, no royalty, just make cool stuff and use it. Unlimitedbeer sent. Those brand collabs legitimized the brand leading to other collabs. Some licensed stuff, like NCAA.[00:24:38} Starting as a side project, Pins and Aces grew to become a real business by hiring key people while maintaining a fun culture. Hiring slowly and firing quickly is important for building a strong team.[00:27:19} Employees have equity in the company and a bonus program; giving opportunities for growth leads to retention.[00:33:55} DIY approach has drawbacks like lost packages, missing inventory, shipping wrong item, but offers personal touch and control over shipping experience.[00:38:58} New products, collaborations, growing brands, relaunching Hooga Lab, and moving to a new building.[00:41:33} Stay focused on your product and niche, even if it doesn't sell immediately. Grinding it out for at least 6 months can lead to success.Show LinksPins & AcesADAM'sBlue Ocean StrategyNASA Regulations for Merchandising RequestsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

We discuss a range of topics from technical problem-solving to the impact of AI and automation. We explore how to enhance your ecommerce business with alternative strategies such as live shopping, and Shopify's new performance-boosting URL change. We also dive into the use of Chat GPT for writing and the importance of domain names in the present-day landscape. Tune in to gain insights on how to improve your online store and stay up-to-date with the latest ecommerce trends.TIMESTAMPS[00:04:46] Exploring the relevance of.com domain names[00:15:00] Shopify Changing URL Strategy for Faster Loading[00:21:53] ChatGPT struggles to accurately determine month-end dates[00:25:47] Uncovering the Syntax of ChatGPT[00:31:57] Facebook's New Shopping Rules[00:37:18] Unconventional E-commerce StrategiesShow LinksShopify's Free Domain Name Generator & IdeasICANNShopify: Changes to Asset URLsChatGPTJasperTechCrunch: Instagram and Facebook will force their checkout experience on Shops soonPostPilotSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Explore the world of subscription models and their potential pitfalls. From losing profits from your best customers switching to the subscription model to ensuring that customers are not abusing the service, we discuss how experimentation and testing is needed to find the ideal customer and mitigate these risks. We also look at how retention strategies, market research, and ease of cancellations play a key role in the success of subscription-based businesses. Featuring expert advice on how to match customer goals with added value offerings, set expectations, and price effectively, this episode offers invaluable insights for all business owners. We also take a deep dive into Netflix's customer-centric approach and how their focus on retention is crucial to their success. Tune in to learn how to avoid common pitfalls and create meaningful recurring revenue.Timestamps[00:03:24] The Customer Centricity of Netflix[00:06:31] "The Importance of Easy Subscription Cancellations"[00:12:15] "LinkedIn: Connecting Across Generations and Industries"[00:20:50] "Keeping it simple: Avoiding subscription pitfalls"[00:25:27] "Unlocking the Benefits of Subscriptions - Coffee, Wine, Seltzer"[00:29:26] Maximizing Retention Rates for Subscription Services[00:37:00] "Expert Tips for Testing Subscription Models"[00:40:09] "Small Businesses' Advantage: Knowing Customers for Success"Show Linksrobbiekellmanbaxter.comlinkedin/robbiekellmanbaxterBook: The Forever TransactionBook: The Membership EconomySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Get ready to put on your lab coat and nerd out with the founder and CEO of Genius Lab Gear, Derek Miller, on The Unofficial Shopify Podcast. Derek spills the beans on his journey from making stickers to creating the world's best lab coat. But that's not all - he's taking a unique approach to launching his latest product by crowdsourcing the design and crowdfunding the manufacturing of lab coats with his community of fans. and creating a carbon-neutral with Shopify Planet. So grab your pipettes and get ready to learn this proven pre-order launch process.Show Linksgeniuslabgear.comGLG's Lab Coat Projectfree SEM Rush course Derek followedCrowdfunder: Pre‑Order PromosPollUnit poll makerSuperfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful BusinessShopify PlanetSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

On this episode of The Unofficial Shopify Podcast, Kurt Elster speaks to Jeremy Bradley, the founder of Happy Bulge Swim Co. Jeremy started his company in April 2019 and by August 2020 was pivoting to e-commerce due to global shutdowns cancelling events. With tongue-in-cheek puns and wordplay, Jeremy recounts his journey from radio host in Hollywood, to bestselling author, and now successful clothing business owner. He shares strategies for success such as appreciation for customers and content creation with focus on seasonality and being reactive. Other topics discussed include customer conversions, creativity and experimentation, understanding one's audience, and more. Tune into this episode to get all the details about Jeremy's journey with Happy Bulge!Show LinksHappy Bulge Swim co.Buff Boy Brewing Co.@happybulgeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg's legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspiring episode now.Show LinksWaterlustEco EncloseShopify Planet appSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Listen in as Kurt Elster catches up with Brian De Groodt about his inspiring journey creating an innovative line of personalized custom cycling components for cyclists all around the world. Hear the story of how Dispatch was born after an investment in a bicycle frame manufacturer (Siren Bicycles) and get tips on key strategies that this solo founder uses.Show Linksdispatch.bike use code TECHNASTY15SponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Sit down with Erica Rankin, the founder and CEO of Bro Dough, a plant-based, protein-infused, edible cookie dough company based out of Canada. Erica shares her journey from launching Bro Dough in 2019 to growing her following across multiple platforms to over 260K. As a successful ecommerce entrepreneur and digital marketing expert, Erica also offers insights into navigating food manufacturing challenges and the importance of having a good manufacturing partner.Show Linksbrodough.cagrowwitherica.comErica on LinkedInTikTok/@brodoughcanadaSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, we discuss how to unlock lower acquisition costs, retention, and profitability by captivating the right type of customers. Scott Cunningham shares his five-part offer stack formula for Shopify merchants. Learn how to understand your customer, use hooks to grab attention, create a relatable narrative, differentiate with brand attributes, and craft a value proposition that converts leads into loyal customers. Listen in as Scott offers insights gained from managing millions of dollars in digital advertising spend and driving 20-40% of all sales through email marketing.Show Links[https://www.sociallite.ca/](Social Lite)Merchant MasterySponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Ecom Businesses often rely on Customer Lifetime Value (CLTV) to stay profitable, but the correct formula can be hard to calculate. Fear not! Mr. Daniel McCarthy is here with his expertise in statistical methodology and contemporary empirical marketing problems - which he published extensively on – ready to share why CLTV needs special attention from businesses and how they should go about doing it right. Don't miss this opportunity of a lifetime by learning more from an accomplished academic who's taken home numerous awards for research excellence.Show LinksDan's youtubeDan's spreadsheetBusiness InsiderThetaTheta BlogEmory CourseDan's websiteDan's twitterDan's linkedinSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Tune into The Unofficial Shopify Podcast for all the goods on the biggest updates and features coming to Shopify. From one-page checkout to AI integration to quality of life improvements, they'll tell you which ones are worth paying attention to stay ahead of the competition.Checkout Enhancements & One Page OptionShop Promise & Expected Delivery DatesAI-integrated Shopify MagicMeta Objects & Quality of Life Improvementsand more!Show LinksShopify Editions | Winter '23Shopify CheckoutShopify SupplyCheckout ExtensibilityShop Promise badgeShop App Chatbot demoIntroducing AI-Generated Product Descriptions Powered by Shopify MagicSearch & DiscoveryMetaobjectsSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Have you heard about the revolutionary Ponyback Hat? Tune in to this episode to hear from its founder, Stacey Keller, about the inspiration behind this innovative fashion accessory and how it went viral on social media. Building a successful business involves more than just having a great product idea – it requires navigating manufacturing and marketing challenges too. Discover how she turned her idea into a viral sensation and built a community-driven brand and why it has become so popular among fashion-savvy consumers.Show Linksponybackhats.comtiktok.com/@ponybackinstagram.com/ponybackstyleSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Sit down with YouTube content creator Dan Becker (AKA Disney Dan) to discuss the power of storytelling in content marketing, tips for creating engaging social media content, and how to build a strong personal brand that resonates with your audience. Whether you're just starting out or looking to take your content marketing strategy to the next level, this episode is packed with practical advice and real-world examples from someone who's been there, and grown YouTube channel to 300K subscribers.Show LinksYoutube/@DistoryDanTikTok/@disneydanyoutubeDisneyDan's LinkTreeSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Venntov, makers of SEO Manager, Order Lookup, and ClockedInRetention.com: Reclaim 5-10x Abandonment RevenueLoop Returns: Ecommerce Returns Management for ShopifyNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.