Podcasts about phill agnew

Bu bölümde, İngiltere'nin en çok dinlenen pazarlama podcast'i "Nudge"ın yaratıcısı Phill Agnew ile yaptığım, geçtiğimiz hafta yayınladığım söyleşinin bir özetini size sunuyorum.Pazarlamadan psikolojiye uzanan bu sohbet, seçimlerimizi nelerin etkilediğini ve kararlarımızın arkasındaki sırları açığa çıkarıyor. Süpermarketlerdeki basit bir düzenlemeden, büyük şirketlerin stratejilerine kadar, her yerde karşımıza çıkan "dürtme" sanatını keşfediyoruz. İnsanların neden belirli bir şekilde davrandığını anlamak, hem iş dünyasında hem de günlük hayatta bize yeni kapılar açabilir.Phill, davranış biliminin pratik kullanımlarda nasıl uygulandığını teorinin ötesine geçerek gerçek dünya örnekleri ve kendi denemeleriyle anlattı. Ayrıca "dürtme"nin etik yönlerini ve onu sorumlu bir şekilde kullanmanın ne kadar önemli olduğunu da konuştuk. Yapay zekanın pazarlamanın geleceğindeki olası rolünü ve nihayetinde insan davranışının doğal irrasyonelliğini aşıp aşamayacağını tartıştık.Bu bölüm, yalnızca iş ve pazarlama için değil, aynı zamanda insanların nasıl karar verdiklerine ve etkileşime girdiğine dair çok sayıda yararlı fikir ve kaynak sunuyor.Phill'in podcastinin yanı sıra haber bültenine dahil olmanızı ve bu bağlantıdaki formu doldurarak 25 kitaplık okuma listesini indirmenizi hararetle tavsiye ederim:https://nudge.kit.com/reading-listSupport the show

What separates good marketing from great marketing? Marketing is much more than promoting ones' products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That's what we explored in today's conversation with our great guest, and host of the Nudge Podcast, Phill Agnew. Some of this conversation's #GoldenBoulders are:

In this episode, I had the distinct pleasure of hosting Phill Agnew, the creator of the UK's top marketing podcast, "Nudge."For those of you with a strong interest in the connection between marketing and the complexities of human behavior, I believe this episode will be very worthwhile. Phill gave a full explanation of how behavioral science appears in practical uses, moving beyond theory to real-world examples and his own compelling research.However, our conversation went beyond just marketing tricks. We also explored the ethical sides of "nudging" and how important it is to use it responsibly. Furthermore, we examined the possible role of artificial intelligence in the future of marketing, and whether it can ultimately get around the natural irrationality of human behavior. This episode offers a wealth of useful ideas that apply not only to business and marketing, but also to a wider understanding of how people interact. I encourage you to listen carefully and get ready to have your perspectives broadened.I also highly recommend you join Phill's email list and download his reading list of 25 books by filling out the form at this link:https://nudge.kit.com/reading-listPhill Agnew's UK #1 Marketing Podcast "Nudge"https://open.spotify.com/show/0zpOldE9YMNYN1QiL7EBfS?si=1d7ad1af98a14452 Support the show

Send us a textIn this episode of Talera Talks, we interview Phill Agnew, a marketing expert and host of the Nudge podcast. We discuss the application of behavioral science insights and nudging techniques for professional growth. Phill shares insights on how to sell yourself better, make your ideas stick, negotiate more effectively, build stronger relationships and overall accelerate your career.Connect on LinkedIn:Phill Agnew: https://www.linkedin.com/in/phill-agnew-22213187/Talaera: https://www.linkedin.com/company/talaeraPaola Pascual: https://www.linkedin.com/in/paolapgea/Learn more:Download the Reading List: https://nudge.kit.com/readinglistBusiness English & Culture training: https://talaera.com/Takeaways:Understanding decision-making involves recognizing the roles of System 1 and System 2 thinking.Nudging techniques can significantly enhance personal productivity.Defaults can be used to create positive habits and improve decision-making.Showcasing effort can increase perceived value in self-promotion.Concrete language is more memorable than abstract terms in communication.Rhyming and alliteration can enhance the effectiveness of messages.The Rule of Three helps structure presentations for better retention.Negotiation strategies like anchoring and mirroring can improve outcomes.Building relationships through reciprocity fosters trust and collaboration.Kindness and genuine connections are essential for professional success.✨ Business English training for career success.Sign up and start learning for free.

Questions? Comments? Episode suggestions? Send us a text message!#193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK.  He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.What you'll learn[01:30] How Phill became a marketing expert.[02:49] How curiosity gaps work.[03:48] What behavioural science involves.[05:30] What a “nudge means in a behavioural science context.[07:16] The difference between a nudge and manipulating someone.[09:16] The variable reward techniques gambling apps use to get you addicted to them.[13:18] How social media uses variable rewards to keep you browsing.[14:08] Positive ways variable rewards can be used.[15:15] How to use anchoring to negotiate a salary rise.[18:26] The problems with anchoring.[19:28] Using loss aversion to get a pay rise.[21:15] How to use the commitment principle and consistency principle to get a pay rise. [24:11] The power of “no” and the door-in-the-face technique.[26:52] How to have a difficult conversation with a colleague.[28:48] What supercommunicators do and how they communicate.[33:20] Techniques you can use when business networking.[36:10] How to persuade your boss that you have a good idea.[42:08] How giving people autonomy changes how they respond.[45:12] How to use behavioural science in the workplace.Resources mentioned in this episodePlease note that some of these are affiliate links and we may get a commission in the event that you make a purchase.  This helps us to cover our expenses and is at no additional cost to you.Nudge, Richard Thaler and Cass SunsteinDecoded, Phil BardenHooked, Nir EyalIndistractable, Nir EyalOctopus EnergyDishoomNever Split the Difference, Chris VossYou Have More Influence Than You Think, Vanessa BohmsThe Power of Habit, Charles DuhiggSupercommunicators, Charles DuhiggHow To Win Friends and Influence People, Dale CarnegieNudge: Can Charles Duhigg Make Me Popular?Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder DevelopmentInfluence, Robert CialdiniThe Art of Thinking Clearly, Rolf DobelliFor show notes for this episode, including a full transcript and links to resources mentioned, visit:

In this episode of Talking Too Loud, Chris Savage sits down with Phill Agnew, host of the UK's number one marketing podcast, Nudge, to talk about consumer psychology tips for marketers, the value of operational transparency, and the limitations of AI content. Highlights include:The problem with oversimplifying marketing strategiesThe value of operational transparency and its effects on performanceThe psychological impact of AI-created contentDifferences between B2B and B2C consumer psychologyPhil's top consumer psychology tips and standout guest insightsLinks to Learn More:Follow Phill on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple! Leave us a review on Spotify!

Welcome to Truth, Lies & Work, the award-winning psychology podcast brought to you by the HubSpot Podcast Network. Join hosts Leanne Elliott, business psychologist, and Al Elliott, business owner, as they bring you the latest news and insights shaping the world of work. Today, it's all about the Weekly News Roundup, New Voices, and of course, our World-Famous Weekly Workplace Surgery, where we tackle your questions with practical advice. Segment 1: News Roundup The UK's "Accidental Managers" Leanne kicks off by discussing a shocking statistic: 82% of UK managers are “accidental managers” promoted based on technical skills rather than leadership ability. The lack of formal training for these individuals is wreaking havoc on workplace culture and employee turnover, costing the UK economy billions. AI Taking Over Managerial Roles? Al delves into a BBC article about the rise of AI in management, exploring whether AI agents can replace human bosses. While AI managers are helping small businesses streamline operations and reduce stress, concerns remain about AI lacking the empathy needed for effective leadership. The Diversity Dilemma Leanne introduces a recent Journal of Experimental Psychology study that reveals a concerning finding: pro-diversity messaging might actually backfire. The study shows that White conservative participants were more likely to favor White candidates after seeing pro-diversity messages. Segment 2: New Voices In this segment, we launch a brand-new series called Hot Takes, where thought leaders and influencers offer their boldest insights into the world of work. This week's guest is Phill Agnew, a behavioural science expert and host of the UK's number one marketing podcast, Nudge. Phill dives into the truths and lies of work, sharing his research-backed hot take on how hard work and effort are what employees value most. Segment 3: Weekly Workplace Surgery Leanne tackles three listener questions: Underperforming Long-Term Employee A senior account manager, once a star performer, is now underperforming. Despite informal chats and extra support, there's been no improvement. The business owner is torn between loyalty and the need to protect client relationships. Work-Life Balance in Accounting A partner at a mid-sized accounting firm is concerned about burnout despite offering flexible working hours. With client demands high during tax season, how can they maintain a competitive edge while improving work-life balance? Boosting Engagement in a Non-Profit The director of a small environmental non-profit is struggling to keep employees engaged without a budget for perks or team-building activities. Support with Mental Health and Well-being If you've been affected by any of the themes in this episode or are struggling with your mental health, the following resources may be helpful: UK: Mind offers mental health support and information. If you are in distress or despair, including thoughts of suicide, call Samaritans for free on 116 123 or email jo@samaritans.org. US: Contact the National Suicide Prevention Lifeline at 1-800-273-TALK (1-800-273-8255) or text HOME to 741741 to connect with a trained crisis counselor. Rest of the World: Visit Befrienders Worldwide to find a helpline in your country. Connect with Truth, Lies & Work YouTube: Truth, Lies & Work YouTube Channel TikTok: Truth, Lies & Work TikTok Instagram: Truth, Lies & Work Instagram LinkedIn: Truth, Lies & Work LinkedIn Connect with Al Elliott: LinkedIn Connect with Leanne Elliott: LinkedIn Email: Reach out at hello@truthliesandwork.com. Book a Meeting: Schedule a meeting with Al & Leanne here.

Send Us Your Feedback!What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industry, Phill shares his journey and the pivotal moments that led him to embrace behavioural science. We'll explore the immense impact of these principles on marketing success and learn how to leverage psychological insights to avoid costly mistakes and achieve exceptional results.Phill delves into the integration of behavioural science within organisations and the common pitfalls to avoid, like negative social proof. Through real-life examples, he illustrates how constant testing and the input bias can refine strategies and elevate your campaigns. We also dive into an intriguing experiment comparing the effectiveness of handwritten notes versus standard emails in boosting podcast review response rates, offering practical takeaways for personalised engagement.Creativity, reciprocity, and hidden influences are key themes in this episode, as Phill debunks myths about creativity and examines the mere exposure effect and irrational consumer behaviours. We draw on wisdom from behavioural science luminaries like Richard Shotton and Rory Sutherland, and highlight the benefits of learning from the mistakes of experts. This episode is packed with insights, ready to revolutionise your marketing approach and deepen your understanding of consumer psychology. Don't miss out on this opportunity to enhance your strategy with the proven principles of behavioural science. Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Join us for an insightful episode with Phill Agnew, host of Nudge, the UK's #1 marketing podcast. On his show he interviews experts in psychology and behavioral science to try to better understand how humans make decisions. He has spent over a decade in senior marketing roles at Buffer, Hotjar, and Brandwatch, where he helped launch products in social media, website analytics and AI.   Today, we learn about his career journey, decision-making processes, and ability to redefine his journey despite labels that were placed on him as a child. Phill also opens up about his purpose in life and career, which he admits is often hard for him to do as Brit. Tune in for an insightful and inspiring conversation!  Links Mentioned in Today's Episode: Phill Agnew Phill Agnew on LinkedIn Nudge Podcast Ashley Menzies Babatunde Ashley Menzies Babatunde on Instagram Hubspot Podcast Network Sign Up for Ashley's Newsletter Ashley's Substack Rate & Review: If you enjoy listening to No Straight Path, please make sure you write a review and rate the show. It helps other listeners find the podcast. You can rate and review the show here. Thank you! 

In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.

In this episode of Hustle and Flowchart, host Joe Fier and Phill Agnew (host of The Nudge Podcast) explore behavioral science and the impact of storytelling and the power of the curiosity gap for capturing and maintaining audience attention in podcasting. Together they explore the power of vulnerability by showcasing weaknesses, the undervaluation of podcasters in brand deals, and the key role of repurposing content. The Power of Showcasing Weaknesses Phill Agnew and Joe Fier discuss the Prattfall Effect and how showcasing weaknesses can increase likability and trust, referencing successful brand examples and Agnew's own podcast advertising experiment. Repurposing Podcast Content for Wider Reach Phill and Joe explore the undervaluation of podcasters in brand deals and the potentials of repurposing podcast content for wider reach, highlighting the effectiveness of guesting on other podcasts to reach highly engaged audiences. The Influence of Labor Illusion Bias The conversation delves into the labor illusion bias, revealing how showcasing the effort put into creating content increases audience engagement and perception of value, with examples from studies and successful content creators. Capturing Audience Attention with the Curiosity Gap Agnew introduces the Zeigarnik Effect and the power of the curiosity gap in engaging audiences, sharing practical insights from his TikTok test and emphasizing its effectiveness in opening podcast episodes. Two Other Episodes You Should Check Out Mastering YouTube Content Creation and Leveraging AI Tools with Matt Wolfe Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Listen to The Nudge Podcast Connect with Phill on LinkedIn or X (Twitter) Influence by Robert Cialdini The Choice Factory by Richard Shotton Wanting by Luke Burgis Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this thought-provoking episode, we sit down with Phill Agnew, renowned for his work on the Nudge podcast. Phill, with his rich expertise in behavioural science, delves into the intricate psychology of influence. We explore the fine line between influence and manipulation, uncovering how subtle cues and messaging impact team decision-making and motivation. Phill provides valuable insights into creating persuasive communications that ethically sway opinions and actions. Whether you're a leader, marketer, or anyone interested in the art of influence, this episode is packed with strategies and psychological principles to understand and harness the power of 'Yes' in teams and organisations. Key Talking Points: The subtle dynamics of influence versus manipulation. Techniques for ethically persuading teams and individuals. How to craft messages that resonate and motivate. The role of behavioural science in effective leadership and marketing. Phil Agnew's unique perspectives from his experiences with Nudge. Join us for an enlightening journey into the world of influence with Phill Agnew, and learn how to apply these principles for positive outcomes in your professional and personal life. Resources: Connect with Phill: https://www.linkedin.com/in/phill-agnew-22213187/ Listen to Nudge Podcast: https://www.nudgepodcast.com/ Phill's Book Recommendations: Tali Sharot,The Influential Mind: What the Brain Reveals About Our Power to Change Others Chip & Dan Heath: The Power of Moments: Why Certain Experiences Have Extraordinary Impact Uri Gneezy: Mixed Signals: How Incentives Really Work  Ayelet Fishbach: Get It Done: Surprising Lessons from the Science of Motivation Robert Cialdini: Influence, New and Expanded: The Psychology of Persuasion Richard Shotton: The Illusion of Choice: 16 ½ psychological biases that influence what we buy Richard Shotton: The Choice Factory: 25 behavioural biases that influence what we buy Richard Chataway: The Behaviour Business: How to apply behavioural science for business success Zoe Chance: Influence Is Your Superpower: How to Get What You Want Without Compromising Who You Are Listen to More on Psychology at Work from Truth, Lies & Workplace Culture Episode 51 - The Psychology of Happiness at Work https://truthliesandwork.com/truth-lies-work-podcast/ep51-the-psychology-of-happiness-at-work_2456/ Episode 26: Personality and Family Business https://truthliesandwork.com/truth-lies-work-podcast/family-business-and-personality_1921/ Episode 14: How NOT to be a Psychopath! https://truthliesandwork.com/truth-lies-work-podcast/how-not-to-be-a-psychopath_1974/ General Support with Mental Health and Well-being If you have been affected by any of the themes in this episode, or are currently struggling with your well-being, the following resources may be useful. Mind website: https://www.mind.org.uk/information-support/ If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 or email jo@samaritans.org Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Email: Hello@truthliesandwork.com Book a Call with Al & Leanne: https://oblonghq.com/book/

Phill Agnew is the host of Nudge, the UK's number 1 marketing podcast. On Nudge, he shares practical marketing insights based on only on science. No fluff. No opinions. No BS. Top 3 Value Bombs 1. Standing out in relation to your competitors, which is important because you have to be distinct within your competitor set, makes you far more likely to be memorable, makes you far more likely to be spotted. 2. One of the secrets behind a really irresistible offer is scarcity. 3. The decision people make won't just come down to those tangible rational facts. Those irrational things can have just as much in effect. It's our job as marketers to lean into that, to understand the biases that people use when they make decisions and to leverage them to make better offers ourselves. Checkout Phill's Podcast - Nudge Podcast Sponsors HubSpot Meet HubSpot's new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions  

Phill Agnew is the host of Nudge, the UK's number 1 marketing podcast. On Nudge, he shares practical marketing insights based on only on science. No fluff. No opinions. No BS. Top 3 Value Bombs 1. Standing out in relation to your competitors, which is important because you have to be distinct within your competitor set, makes you far more likely to be memorable, makes you far more likely to be spotted. 2. One of the secrets behind a really irresistible offer is scarcity. 3. The decision people make won't just come down to those tangible rational facts. Those irrational things can have just as much in effect. It's our job as marketers to lean into that, to understand the biases that people use when they make decisions and to leverage them to make better offers ourselves. Checkout Phill's Podcast - Nudge Podcast Sponsors HubSpot Meet HubSpot's new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that regularly hits the top spot of the UK marketing charts. In this episode we share 5 behavioural science "nudges" and 5 marketing lessons that we've taken from our respective podcasts and careers.Links Nudge podcast Jon's LinkedIn Jon's Twitter Phill's LinkedIn Phill's Twitter Timestamps00:00 - Intro01:19 - How did Phill get into podcasting04:03 - Bonus Nudge - The Halo Effect06:29 - Nudge 5 - The Labour Illusion09:40 - Marketing Lesson 5 - The Power of Getting Fired13:25 - Nudge 4 - The Pratfall Effect19:26 - Marketing Lesson 4 - The Power of Purpose24:49 - Nudge 3 - The Curiosity Gap30:03 - Marketing Lesson 3 - Be Distinctive35:26 - Nudge 2 - Social Proof41:14 - Marketing Lesson 2 - The Power of Creativity45:10 - Nudge 1 - Fresh Start Date48:59 - Marketing Lesson 1 - The Power of Consistency

It can be challenging to discover everything you need to know to succeed. In this episode, I have a guest speaker Phill Agnew and I will concentrate on the M-Word. After listening to his Nudge podcast I am convinced it is at least one of the primary keys to success. If you haven't guessed yet the M-Word is….. The show will be scattered with hints of deep dives into Phill and his podcast episodes I found really interesting to change my perception of marketing. Topics in this Episode: The different types of marketing Psychology behind marketing How to get access to marketing professionals as a small startup The importance of distinctiveness Advertising and mindsets The power of scarcity Will marketing generate more growth or sales for you Why I told 10,000 people NOT to listen to my podcast Guest: Phill Agnew https://www.nudgepodcast.com/ Science of Marketing | Science of Marketing (teachable.com) Resources: You can get ZulfTalks - Show Resources directly to your email please signup here: www.ZulfTalks.com I will only send you emails relating to the things I talk about in my podcast/show Working for Yourself Podcast - This Podcast is powered by TrustedCreators.org. Legal Bits : The information talked about in this episode is not financial advice or recommendations. The information does not constitute financial advice or recommendation and should not be considered as such. I am not regulated by the Financial Conduct Authority (FCA), therefore not authorised to offer financial advice. Do your own research and seek independent advice when required. Views and opinions expressed in this episode by the guests and or speakers are those of their own and do not necessarily reflect the views of Zulftalks.com or TrustedCreators.org. Having guests on this podcast does not endorse them, their services or their products. --- Send in a voice message: https://podcasters.spotify.com/pod/show/zulfphotography/message

In a world saturated with content, what makes a good movie trailer stand out? The answer lies in a potent blend of psychology, novelty, and familiarity. Trailers like Steven Spielberg's "Jaws" and George Lucas's "Star Wars" have set the gold standard, employing a mix of well-known tropes and groundbreaking elements to captivate audiences.  Marvel Studios has taken this to the next level, mastering the "novel yet familiar" approach and leveraging psychological principles like the Zeigarnik effect to leave audiences wanting more.  And if trailers and teasers have proven to be a game-changer for dozens and dozens of movies, beyond the silver screen, the principles that make them compelling can be applied to our everyday storytelling, whether it's a business presentation, a social media post, or a pitch to a local journalist to "news hack" a Global Trend.  By understanding the psychology and strategies behind successful movie trailers, we can craft narratives that not only capture attention but also sustain it, making our stories as unforgettable as the films they promote. And coincidence or not, if you've ever followed my advice and read the Worth of Water book by Gary White and Matt Damon - who should know one thing or two about movie trailers - the opening chapter exactly follows the 6-step framework that Phill Agnew lays out. Step 1 - Identify the Core Message That's the narrative we discussed with Carl minutes ago; in the example of the Water.org founders' book, that's the win-win-win perspective of achieving Water for all.  Step 2 - Blend Novelty and Familiarity In theory, that's Star Wars combining the Hero's Journey with Space Opera. In the case of our book, that's a water charity, but combined with a bank and Nobel-prize-winning microcredit strategy. Step 3 - Cast for Impact Matt Damon, do I need to add anything here? Well actually yes, because it's not just the impact of a big name; it's also a blend of novelty and familiarity, as just explained. The well-known Matt Damon, but not cast as Jason Bourne but as an NGO founder with a high drive for impact. Step 4 - Craft the Narrative Arc Remember how Carl explained minutes ago how two pictures ended the Vietnam War? Or the heartbreaking story of the parents of the deceased football player in Nebraska? In Water.org's book, it's Matt Damon getting to know Wema along her long road to collect Water for her family. Step 5 - Zeigarnik Effect Don't close the action; let things open. That happens several times in Matt Damon and Gary White's story. But we had an even greater example with Carl's congressman story: when he says "I work in water security. And I leave it at that." the congressman can't resist the urge to get to know what happens next. Step 6 - Choose the Release Timing Wisely For the "Worth of Water" book, that was right in time to get people buzzing about it before the UN Water Conference, and guess who then got to feature in the opening segment of that Conference - probably also the only one worth watching? Along the same lines, that's word for word Carl's advice of picking the right story at the right time and constantly being on the lookout for planets aligning with that regard.  So here you go, a bullet-proofed 6-step framework to get your local news reporter intrigued or to shed new light on your water innovation's impact.  ➡️ Check out the entire article on how to finally build the Water Narrative

This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit.And today, Phill reveals what it is.He's spent way too long watching trailers, and way too much money creating his own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.- Blindsight book https://www.popneuro.com/book- How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A- Auralnauts backing music: http://bit.ly/3TWGeGe- Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK's top marketing podcast) and yours truly. We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing a full-time job and a side hustle, and unearth the kind of grit it takes to keep the mic hot for years. This episode is your wake-up call—it's not just about time; it's about how much of your soul you're ready to invest to grow your audience and get to 1M downloads and beyond.Topics Covered:***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Phill Agnew is the host of The Nudge Podcast. On his podcast, Phill dives deep into the behavioral science of marketing.  Phill has spent over 50 hours studying MrBeast's channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don't have to. So in this episode you'll learn: The 3 Psychological Biases MrBeast uses most frequently Why they work And how you can apply them to your own videos Full transcript and show notes Phill's Website Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter *** TIMESTAMPS (00:00) The Psychology of MrBeast (00:55) How MrBeast Gained Early Traction (07:09) Why Giving Away Money Works (11:28) Using Costly Signaling WITHOUT Being Wealthy (16:50) Why MrBeast Films the Way He Does (21:01) Making Content That Stands Out (25:10) Other Psychological Hacks MrBeast Uses (29:36) Using Nudges Subconsciously  *** CONNECT

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology where he interviews professionals in the business of persuasion like Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us & To Sell Is Human: The Surprising Truth About Moving Others.

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions.Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology.Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer.Follow Phill:LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

It can be difficult to discover everything you need to know to succeed. In this episode, I have a guest speaker Phill Agnew and I will concentrate on the M-Word. After listening to his Nudge podcast I am convinced it is at least one of the main keys to success. If you haven't guessed yet the M-Word is….. The show will be scattered with hints of deep dives into Phill and his podcast episodes I found really interesting to change my perception of marketing Topics in this Episode: The different types of marketing Psychology behind marketing How to get access to marketing professionals as a small startup The importance of distinctiveness Advertising and mindsets The power of scarcity Will marketing generate more growth or sales for you How he got 300 5-star reviews on my podcast How he used a psychology trick to come second in an ultra marathon How he boosted clicks on an ad by 55% using social proof Why he told 10,000 people NOT to listen to my podcast Guest: Phil Agnew https://www.nudgepodcast.com/ Science of Marketing | Science of Marketing (teachable.com) Resources: You can get ZulfTalks - Show Resources directly to your email please signup here: www.ZulfTalks.com I will only send you emails relating to the things I talk about in my podcast/show Working for Yourself Podcast - This Podcast is powered by TrustedCreators.org. Legal Bits : The information talked about in this episode is not financial advice or recommendations. The information does not constitute financial advice or recommendation and should not be considered as such. I am not regulated by the Financial Conduct Authority (FCA), therefore not authorised to offer financial advice. Do your own research and seek independent advice when required. Views and opinions expressed in this episode by the guests and or speakers are those of their own and do not necessarily reflect the views of Zulftalks.com or TrustedCreators.org. Having guests on this podcast does not endorse them, their services or their products. --- Send in a voice message: https://podcasters.spotify.com/pod/show/zulfphotography/message

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   What if you knew exactly what would motivate your customers to take action? Here's a secret: you don't have to guess at what that would be! There's a science behind human behavior, and you can leverage it to get more curiosity, clicks, and customers. But you have to learn these psychological triggers before you can use them – and that's exactly what you'll learn in this episode.   Listen in to hear J.J. and April's conversation with Phill Agnew, host of Nudge, a podcast simplifying behavioral science, and expert in behavioral psychology. Phill walks you through specific behavioral science tools you can use to motivate customers to take action and convince them to buy. With examples from numerous studies with undeniable results, you'll walk away from this episode with a scary amount of power to get people to act. Be sure to only use this new-found power for good!   Follow and listen to Nudge at NudgePodcast.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

A raíz de un par de inputs que hemos tenido, nos hemos dado cuenta de que el concepto de “resiliencia” tiene connotaciones que tal vez no habíamos tenido en cuenta y que puede hacer que sea un recurso positivo o tóxico. Notas del episodio Podcast “Nudge,” de Phill Agnew. Episodio “Is growth mindset a waste of time?” Podcast “En crisis”, de Xavi Robles y Pedro Ample. Episodio “Hay que buscar las crisis, con Beatriz Montañez” Sobre los autores: OTTER otter.es I Instagram @otter.es Maria Carvajal mariacarvajal.es I Instagram @soymariacarvajal I Twitter @MariaCarvajalC Mike San Román www.msanroman.io I Instagram: @mike.sanroman I Twitter @msanromanv

In this episode of Be a B2B Leader we learn more about psychology from Phill Agnew the creator of Nudge - Marketing Science Simplified. Phill tells us why future B2B leaders should learn psychology and what are the 3 things they are responsible for. We talk a bit about the psychology behind motivation and dive a bit deeper on mastery . Phill shares why purpose, autonomy and mastery is often more valued by employees than a pay raise. And gives brilliant examples of nudges that we can leverage when it comes to business development.0:00 - intro1:00 - What should every b2b leader know about psychology?3:10 - Psychology behind motivation - purpose, autonomy, mastery5:06 - Why mastery is really important8:15 - What are nudges and the mere exposure effect with examples16:30 - Primacy effect - our brains use shortcuts and you're more likely to remember the first thing you hear or see22:00 - Become a master of presentations like Steve Jobs24:30 - What is the Dunning-Kruger effect and how does it affect our careers?31:02 - The biggest takeaway from our coversation, why we have to learn psychology no matter what you do35:00 - why you should listen to Nudge and where you can find Phill.Outliers: The Story of Success by Malcolm GladwellThe small BIG: small changes that spark big influence by Steve J. MartinThinking, Fast and Slow by Daniel KahnemanRICHARD CHATAWAY'S ‘THE BEHAVIOUR BUSINESS'Nudge on SpotifyPhill on LinkedInPhill on Twitter

In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast. Phill and I have gotten to be friends over the last couple of years and I've been honored to have been a guest on his podcast before, but this is the first time he is joining me here on The Brainy Business. So, you may be wondering…why now? As you'll hear me share in our conversation, one main reason is that Phill has been EVERYWHERE on my social media recently. He is doing some amazing, relatable, applicable work. I love how he is showcasing the simple tests he is conducting to really practice what he preaches in the incorporation of behavioral economics into a business application. In today's episode, he explains some of his top tips and insights – in a way you can absolutely go through and try yourself. Listen in and then get out there and create your own test to get started! (And share it with us using the social links below.) Small changes can make a big impact.  Show Notes: [00:40] In today's conversation, I am joined by Phill Agnew, host of the Nudge podcast.  [01:15] Phill is doing some amazing work. I love how he is showcasing the simple tests he is doing and really practicing what he preaches in incorporating behavioral economics into business applications.  [03:23] Phill shares about himself, his background, and what he does in the world of behavioral science.  [04:34] In 2019 he launched the Nudge podcast. He launched the podcast to learn more, interview experts, and pick their brains to learn even more. He has been growing the show for the last three years. It is really important to him that everything on the show is applicable.  [06:15] Small changes can make a big difference.  [07:27] Phil shares about his tests on TikTok using the curiosity gap.  [09:25] He found that his curiosity gap-inspired videos made people far more likely to watch the full video and become a follower of his channel.  [11:38] Before launching The Brainy Business podcast Melina went live on Facebook for 30 days to increase excitement.  [13:34] VIDEO TIP: Pack in as much curiosity as you can in the first 10 seconds.  [14:49] He spends a lot of time advertising and testing things out on Reddit.  [16:27] Phill shares about testing social proof. Social proof is the idea that we follow the actions of others.  [17:32] 75% of the time people will give the answer they know is wrong to go with the group. Showcasing an action that other people are doing can be really smart.  [19:08] Applying these small nudges to the way you communicate can make your communications more effective.  [20:14] When testing, your variant and control should be very similar. The only thing that is different is the thing you are trying to test. He uses Google surveys a lot.  [21:17] Fresh start effects can be really powerful. Phill shares about his tests using the fresh start effect.  [23:56] Classic commitment devices can definitely have an effect as well.  [25:38] Phill shares another Google survey he did about podcast cover art and what he learned from the test.  [28:01] Check out Phill's podcast Nudge. [28:41] Melina shares her closing thoughts.  [31:32] As you move forward with the insights from the episode, it is time to overcome your own time discount tendencies and optimism bias. Take a moment now to do something to start applying what you learned in the show today. Now is the time to do one thing. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Choice Factory, by Richard Shotton How to Change, by Katy Milkman When, by Dan Pink Power of Regret, by Dan Pink Sludge, by Cass Sunstein Connect with Phill:  Nudge Podcast Phill on Twitter Phill on LinkedIn Top Recommended Next Episode: How To Set Up Your Own Experiments (episode 63) Already Heard That One? Try These:  NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts (episode 35) Creating Content People Can't Help But Engage With featuring Katelyn Bourgoin (episode 201) Do Nudges Work? with Michael Hallsworth (episode 218) Reciprocity (episode 23) Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (episode 150) IKEA (episode 112) Social Proof (episode 87) How to Finally Change Your Behavior (So it Sticks) (episode 81) How To Change, an interview Dr. Katy Milkman (episode 51) The Power of Regret with Daniel Pink (episode 214) Precommitment (episode 120) Sludge (episode 179) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  The Coca-Cola Experiment Only 2% of People Will Return A Christmas Card From A Stranger Solomon Asch - Conformity Experiment

    “If leaders don't understand how the human brain works and how people perceive information, they'll struggle.”  That's a quote from today's guest, Phill Agnew.  Phill is Sr. Product Marketer at Buffer, a product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology. Phill specializes in consumer […]

Today's guest is Phill Agnew, a senior product marketing manager at Buffer.  After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nudge Marketing Podcast to help others understand how to boost their marketing strategy.This episode explores key strategies to apply in each of the sales funnel phases - awareness, consideration, acquisition and retention. -----Show Notes2:42    Breaking Down the Nudge Marketing Podcast5:08    The Framework to the Science of Marketing Course 6:58    Awareness and Countering the Sea of Sameness 13:23  Consideration and Social Proof16:37  The Scarcity Impact23:19  Reciprocation in Acquisition31:59  Choice Overload and Simplifying Decision-Making39:19  The Pratfall Effect and Highlighting Your Flaws47:30  The Replication Crisis49:57  Phill's Parting Advice on Consumer Psychology—-For more on topics covered in this episode:Follow Phill on Twitter | LinkedInSubscribe to the Nudge PodcastSubscribe to Phill's NewsletterCheck out The Science of Marketing course—-Dr. Robert Chaldini - Influence at WorkPret a Manger's “Random Acts of Kindness” Sweden's Speed Camera Lottery@ShitLondonGuinness 

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions. The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/ Pete's Twitter: https://twitter.com/pete_dyson  Learn more about Pete's work: https://www.transportforhumans.com/ Phill's Twitter: https://twitter.com/p_agnew Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

For the longest time, this topic has been present. It has been the start of many things, projects, stories, and eye rolls (yes, you read that right) Over the last few weeks, the thought has been very intense and this week I made a decision. I want to try and execute on it. The results? Potentially MASSIVE. Here to something very exciting! Let's break it down! Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit's Facebook Group! Facebook Instagram  Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Phill Agnew! www.nudgepocast.com  Twitter LinkedIn TikTok   Resources Mentioned In This Episode:

What separates good marketing from great marketing? Marketing is much more than promoting ones' products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That's what we explored in today's conversation with our great guest, and host of the Nudge Podcast, Phill Agnew. Some of this conversation's #GoldenBoulders are:

We like to think of ourselves as rational people–our decisions are based on logic and facts. But the truth is that we're all guided by biases that influence the way we think and act.Being aware of these biases can be extremely powerful in the hands of a marketer. After all, the very practice of marketing is to influence people's behaviours–whether that's encouraging someone to buy a product or simply to open an email.In this episode, Phill Agnew, host of marketing science podcast, Nudge, explains the seven consumer psychology principles that will make your marketing more effective.You'll learn:How a simple tactic made people 82% more likely to complete a loyalty cardHow Steve Jobs used anchoring to send the crowd into a frenzy at the iPad launch eventHow KFC sold more fries by limiting the number that customers could buyHow negative social proof caused more people to fossilized ancient wood at a national parkHow a 73-year-old marketing campaign changed the way we buy engagement rings, forever!This episode is packed with plenty of practical examples that prove the power of consumer psychology. In fact, we'd be very surprised if you don't come away with at least one new tactic that you'll want to implement right away.Resources:Listen and subscribe to NudgeEnroll in the Science of Marketing courseGrab a copy of Robert Cialdini's Influence

Podcast: Nudge (LS 51 · TOP 0.5% what is this?)Episode: #33: The Psychology of Price | Part OnePub date: 2020-06-29Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.  Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Cognitive Economics Event: https://cognitiveeconomics.org/events/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-listThe podcast and artwork embedded on this page are from Phill Agnew, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: Nudge (LS 45 · TOP 1% what is this?)Episode: #33: The Psychology of Price | Part OnePub date: 2020-06-29Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.  Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Cognitive Economics Event: https://cognitiveeconomics.org/events/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-listThe podcast and artwork embedded on this page are from Phill Agnew, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Robert Tadros is interviewing our host, Sam Dunning for his podcast, Growth Masters (https://www.impressive.com.au/all-podcasts/) We will be chatting about how to grow your sales revenue with your website and SEO this year.

We caught up with Brandwatch's Director of Product Marketing, Phill Agnew, about three core components of consumer psychology - distinctiveness, anchoring and scarcity - and how product marketers can apply those concepts to their work. --- "25% of marketing budget is wasted, it gets no ROI. There's another brilliant stat from HVR, they did analysis of new product launches, and they found that on average 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."