Make The Shift

EPISODE 38 The strategy that I am about to teach you is what my private clients invest in 6-figures or more to learn from me. If you are ready to make the shift from offline to online, or feeling stuck with your current digital course strategies, this episode is for you. Be sure to get out a pen and paper because I am about to spill what I know is the number one secret behind 7-figure course businesses. Trust me friends, it works! Resources: Grab your FREE 7-step launch guide Book a 15 minute call with my team Register for my masterclass on going from a maxed-out business owner to a profitable online educator Join my Facebook group, Shift With Success Instagram: @desberman YouTube SHOW NOTES: destineeberman.com/podcast

EPISODE 37 Do you find yourself putting too much pressure on determining what your next course topic should be? Today I'm going to address the things to look at for yourself in order to get clear on your next course topic. When business owners are making the shift from offline to online or moving from one-to-one to one-to-many, the most common question is “which program should I launch?” Whether this is for your first launch or your next launch, determining the answer to this is what often gets people stuck in taking their next steps. Resources: Grab your FREE 7-step launch guide Book a 15 minute call with my team Register for my masterclass on going from a maxed-out business owner to a profitable online educator Join my Facebook group, Shift With Success Instagram: @desberman YouTube SHOW NOTES: destineeberman.com/podcast

EPISODE 36 Email is an incredible marketing tool for building relationships and setting you up for a successful course launch. Having an email marketing plan is a critical step when it comes to driving more sales and more leads to your online course. The best part? Once it's set up, it's done and running on auto-pilot! If you're unsure of where to begin, I'll share how you can attract people to your email list and what to do once they hand over their name and email address. For those of you with an in-person retreat or event business, this episode is extra valuable. You'll learn tips on how to quickly take the program you have in person and turn it into a productive and effective online course Resources: Grab your FREE 7-step launch guide Book a 15 minute call with my team Register for my masterclass on going from a maxed-out business owner to a profitable online educator Join my Facebook group, Shift With Success Instagram: @desberman YouTube SHOW NOTES: destineeberman.com/podcast

EPISODE 35 You have a thriving business. You're booked full with your one on one client base. So, now what? There is a way to generate more income and impact more people with your work. Better yet, this can all be done without burning out. Today we're diving into how you can take your one on one expertise and turn it into a profitable online course.   Resources: Grab your FREE 7-step launch guide Book a 15 minute call with my team Register for my masterclass on going from a maxed-out business owner to a profitable online educator: destineeberman.com/masterclass Join my Facebook group, Shift With Success Instagram: @desberman YouTube   SHOW NOTES: destineeberman.com/podcast

EPISODE 34 The online market has never been bigger. It's up to you to own your speciality online. So many business owners are concerned that the online market is too saturated. This thinking could not be farther from the truth. A saturated market is only one of the common myths that comes up for everyone at all levels of expertise.  In reality, there is room for all of us in this exploding industry, even if you don't have a large audience. There is an abundance of people waiting to consume your content if you own your speciality and your expertise! I'm going to demystify five popular myths when it comes to creating and launching your course revenue stream. This will save you time and energy as you contemplate whether or not building an online course business is right for you. Trust me when I say, you are capable of launching your course and growing it into a highly profitable revenue stream.   Resources: -Book a 15 minute call with my team -Register for my masterclass on going from a maxed-out business owner to a profitable online educator: destineeberman.com/masterclass -Join my Facebook group, Shift With Success -Instagram: @desberman -YouTube -Show notes: destineeberman.com/podcast

EPISODE 33 It's time to snap out of research paralysis and into creation mode. When you spend too much time on research, the thoughts and ideas swirling through your head just lead to overwhelm. How do I know if I'm creating the right offer? How do I speak to my audience in a way that will make them want more? More importantly, how do I even increase my visibility to get in front of my ideal customers and set myself apart from competitors?    Taking the leap towards building out your first or next online course is scary. I get it. But at the end of the day, there are two important things that will get you to your end goal. Action and focus. I'm sharing how to help you accomplish both in today's episode.   Resources: -Book a 15 minute call with my team -Register for my masterclass on going from a maxed-out business owner to a profitable online educator: destineeberman.com/masterclass -Join my Facebook group, Shift With Success -Instagram: @desberman -YouTube -Show notes: destineeberman.com/podcast

EPISODE 32 I don't know how to capture the interest of people who don't already know what I do. This is a challenge that a member of my community is facing in this episode. Tianne specializes in restorative yoga and pain care yoga and her main obstacle in her business right now is gaining new customers outside of her existing community. This is a common problem when online business owners shift from offline to online. They often have quick success selling to former clients or people who are already in your community, but get stuck trying to bring new people in.  Today you'll hear me coach Tianne through these hurdles and give actionable tips to convert a cold audience into paying clients. It's all about focusing on lead building and nurturing!   -Register for my masterclass on going from a maxed-out business owner to a profitable online educator: destineeberman.com/masterclass -Join my Facebook group, Shift With Success -Instagram: @desberman -YouTube -Show notes: destineeberman.com/podcast

EPISODE 31 Is your dream to create a digital course that will reach thousands of people globally? It's time to own that dream! A great deal of planning, marketing, and hard work go into a successful online course launch. One huge factor in our favor is that in today's world, there are systems and programs that make online course creation more doable than ever.    Aside from the tech, one of the things that hold people back are mindset blocks. Here's the truth - imposter syndrome is going to make an appearance in one way or another. Expecting it is the first step towards overcoming it. In today's episode I'm bringing out my top strategies to get past the moments when your confidence may be lacking.   -Register for my masterclass on going from a maxed-out business owner to a profitable online educator: destineeberman.com/masterclass -Join my Facebook group, Shift With Success -Instagram: @desberman -YouTube -Full show notes: destineeberman.com/podcast

EPISODE 30 Do you consistently track your data? If not, you should! In this episode I'm sharing why tracking and measuring your data is so important, especially when it comes to online marketing. Diving into your data allows you to take yourself out of the story and look at the facts. Data can be your greatest tool when it comes to evaluating how your list is growing, how people are engaging with your content, and how your ads are performing. Better yet, your data even gives you the information you need to make important decisions on how much to invest in professional development, advertising, and your team.   We cannot grow our business until we hire, so this is one of the most important business investments you will ever make. When it comes to hiring your team, there are many things you should be aware of. After years of building my own team, I now know what to look for and what to avoid. I'm sharing my secrets with you so that you can create a team and culture that you love!   Register for my masterclass on going from a maxed-out business owner to a profitable online educator: destineeberman.com/masterclass    -Join my Facebook group, Shift With Success: https://www.facebook.com/groups/640154139769228 -Instagram: @desberman -YouTube: https://www.youtube.com/channel/UCCEUz8jJF0H3PPk0IT0ELvw -Full show notes: destineeberman.com/podcast

EPISODE 29 Transitioning from offline to online requires a great deal of change and mindset shifts. Some of those changes often include hiring a team to support you. In the beginning, you could launch a digital business with only one tech virtual assistant. However, as your online business grows, you may find that you need to invest back into your business by expanding your team. It may be a social media manager, ads manager, or program manager.  In addition to a conversation surrounding important investments in your business, we'll also look at the popular and often controversial topic of live and evergreen launches. There are varying definitions of a live and evergreen launch around the online space. I'm sharing how I define them, and more importantly, which one I recommend trying out first.   >>Join my Facebook group, Shift With Success: https://www.facebook.com/groups/640154139769228   >>Register for my masterclass on going from a maxed-out business owner to a profitable online educator! https://go.destineeberman.com/5-biggest-myths-webinar?_ga=2.68284567.707936935.1625691583-252494314.1618931623?utm_source=make-the-shift&utm_medium=podcast&utm_term=&utm_content=&utm_campaign=eg-webinar   >>For full show notes, head to destineeberman.com/podcast

EPISODE 28 Today's episode is from an "Ask me Anything" session in my free Facebook group, Shift with Success, I receive so many wonderful questions from my community around how to get your online course out into the world, growing your revenue stream, and expanding your existing business.   Some of the questions I'm answering today are, how do I identify gaps in my business model? How do I best market my offer both during and after a launch? How do I offer free content with videos without giving too much? These are common curiosities among both new and established online business owners.   >>Join my Facebook group, Shift With Success   >>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!   >>For full show notes, head to destineeberman.com/podcast

As business owners, we know that so much of what we do is trial and error. We are constantly adjusting and improving our offers, messaging, and client experience. Making mistakes is part of the process, but if you could learn which mistakes to avoid, wouldn't you want to?   Today I'm sharing the top business-impacting mistakes that course creators make when it comes to designing and building their offer. This information will save you a lot of time, energy, and wasted resources. Ultimately, knowing what to look out for will help to avoid burn out so you can continue to wake up every day and be excited about your business.    >>Download your FREE Launch Plan    >>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!   >>For full show notes, head to destineeberman.com/podcast

Advertising is an interesting beast. Sometimes we start it too early, and sometimes we have no other option but to tap into it right away. Nevertheless, advertising will be necessary at some point. Determining when and how depends on the nature of your unique business.    You quite literally have the world at your fingertips when you make the shift into an online business. However, because the point of contact is not as in depth, a digital business requires multiple touch points. This is why if you don't have an existing business, you will want to leverage advertising right away. The good news is that it can work very quickly. Today we will dive into advertising, specifically what it means to leverage an advertising channel to scale your course launches.   >>Download your FREE Launch Plan    >>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!   >>For full show notes, head to destineeberman.com/podcast

EPISODE 25 This episode is all about identifying the hidden opportunities inside your existing business. Yes, even if you've never taught online before! Who are your customers and clients that you can be monetizing with a course? How can you take what's working inside your business and convert that into a powerful and profitable online course?   I'll show you where to look in your current business to help guide you towards planning your next digital offer. Chances are, if you are an existing professional, you have a larger client base to launch to than you realize!   >>Download your FREE Launch Plan    >>Register for my masterclass on going from a maxed-out business owner to a profitable online educator!   >>For full show notes, head to destineeberman.com/podcast

EPISODE 24 Mindset is some of the most important work you can do as an entrepreneur. Throughout every stage of business that we go through, new blocks and fears show up for us. We worry about putting out ads, have doubts about showing our face, and compare ourselves to others in our field.   Continuing to do the inner work will help you to stay focused, keep going, and expand in your digital business and in life. Consider this episode an invitation for you to take a look at how you're feeling in the current stage you're in! As you listen, think about how your entrepreneurial journey has been a growth path for you.   >>Register for my FREE masterclass to go from a maxed-out business owner to profitable online educator HERE   >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 23 At the end of the day, you cannot scale without advertising. This is true for even the most established business owners.  Advertising gets new people in front of us, which leads to us being able to form a deeper relationship with them. It takes some time and money, but it does work!   If you do have the luxury of having an organic audience, you can test your launch to the people you know you first! This can help you tighten up your messaging moving forward. Whether you have an audience or not, we all have to be willing to do things that don't seem scalable in order to scale. This includes things such as working through messaging and engaging in one on one direct messages. These small steps make a big impact over time.   >>Register for my FREE masterclass to go from a maxed-out business owner to profitable online educator HERE   >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 22   I hear from clients and members of our community all the time that they are not ready to launch. When we dig deep, it always comes down to fear. Sometimes it's fear that you don't have the right offer. Other times it's the concern that no one will join your digital course.   Fear can be paralyzing and it keeps us from making our next move. I encourage you to commit to taking your next action step, even if it seems insignificant. This can be as small as making a decision on which email platform you'll use or writing down your desired launch date. Progress is more important than perfection!   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success.    >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 21 While today's topic is not the sexiest or most exciting, it is such an important piece towards making the shift from offline to online, and that is systems. This is something that holds a lot of people back from getting started, and I get it. Tech can be intimidating!    Today I'm sharing my top recommendations in terms of tools for your digital business. This episode will give you ideas on what to use for email, webinars, landing pages, integrations, payment, and even team communication.    There is one big thing that I want you to remember. There are countless platform and tech options out there. Choose one and commit to it. Do not let these decisions hold you back from working towards your first or next digital course launch.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success.    >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 20 Do you have multiple offers available to customers at various price points? If not, you should! Today we are looking at what it means to build out your offer stack with upsells and downsells. I'll give you an overview of each of these offers and why offering both helps you to meet your audience where they are.   I also offer guidance on how to approach pricing your course. Hint: it has nothing to do with how many hours of content you have! We will also cover some simple best sales practices that will boost your personal connection with current and potential customers.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success.    >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 19 I have worked with digital course creators with email lists of zero and email lists of 50,000. I see the exact same mistake time and time again with both types of business owners. They aren't showing up enough for their audience. As you go through the pre-launch phase, it is absolutely crucial to get in front of your people through video, blogging, and email marketing. This interaction provides value and builds connection with new and existing members of your audience.   Tune in to hear all the juicy details regarding my favorite and most effective ways to nurture your audience. These tips will help your ideal customers get to know you in the quickest way possible. At the end of the day, people need to be primed and warmed up before they will trust and buy from you. There's one format in particular that builds the trust factor faster than any other...video.  Don't worry, with a bit of practice we can all get to a place where we're able to show our face on video!    >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success.    >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 18 If you are building your business from the ground up, you will likely need advertising campaigns to bring people into your email list. These ads need to lead to something that will immediately catch the attention of your potential customers. Offering the right kind of content is key and a great way to encourage customers to engage with you.   The method I have developed combines a passive lead builder with an active lead builder. Both of these lead builders highlight a specific struggle and present a micro-solution to that problem. Overall, they teach to a topic that corresponded to your upcoming course or program. In this episode, you will hear my tips on implementing these strategies. You'll also hear me coach an early online business owner through her questions of how to narrow down her audience and topics for a possible lead builder.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success.    >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 17 What is the true definition of a digital launch? Essentially, a launch is a campaign designed to bring attention to what you're doing. You want to focus your customer's energy and attention on you in order to get them to eventually buy. There is a process you should follow for every single launch, no matter if you are bringing in 5 people, 100 people, or 50,000 people.   If you are planning your first launch, or are a more established digital course creator, I'm sharing my favorite tips that I have seen successful business owners use time and time again. We will look at important factors such as how to best structure your content, how long your launch window should be, and even pricing for your core offer.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success.    >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 16 Is your digital course offer the perfect match for your audience? How is your offer meeting a need vs. a “nice to have”? What kind of transformation are you providing for your customers? These are all important questions to ask yourself as you prepare for your next (or first) launch.   Today is part two of a series from a live training I recently held. We'll be exploring how to get clear on what your offer looks like. We will also take a close look at your niche and why you must get super specific on who your audience is. I believe that your niche is a combination of both what you want to be known for and the audience who you want to be serving. One cannot exist without the other, which is why taking the time to develop your clarity around these topics is so powerful.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.   >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 15 It's very common to sometimes feel like you're behind when it comes to beginning or scaling your online business. There are so many questions like, do I need a website? How can I build my list? Do I need to price my online offer lower than in-person offer Here's what I want you to know. We can't grow unless we start where we are today. It's all about getting on path and taking responsibility for your unique journey.   Today I'm walking you through the launch process that has taken my clients from zero to six and seven-figures. This process has customized approaches depending on whether you're in the early stage or the expansion stage.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.   >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 14 Do you ever feel that you just don't have the time to launch? Perhaps the thought of taking on this project is extremely overwhelming when you add it to your already overflowing to-do list. As a result, you continue to push it off again and again.   I want to let you in on a secret. The time investment you put in today will pay off big time in the long run. Yes, it requires a lot of heavy lifting up front, but there are shifts you can make in your day to day to make it manageable.   Today we're taking a close look at how to leverage your time in a way that works for you. You'll see how you can carve out time for your launch without burning yourself out. In fact, you can begin with as little as three hours per week!   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.   >>For full show notes and more resources, head to destineeberman.com/podcast. 

EPISODE 13 How do I get people to buy from me?   I get this question from my students all the time. The answer has everything to do with building a relationship with your audience. As you enter the world of digital marketing, you begin to tap into the vastness of the internet. As a result, you have the ability to reach people beyond your referral network and local community.   There is endless potential for how many people you can reach online, but it does take intentional action to get new people to know, like, and trust you enough to buy from you. You need to be able to stand out from the competition, grab the attention of potential customers, and consistently nurture that relationship. But how do you warm up an audience who doesn't even know you? This episode will break this process down for you.   >>Head here to sign up for my FREE training on shifting from an offline business owner to profitable digital course creator.   >>For full show notes, head to destineeberman.com/podcast. 

EPISODE 12 If you're an offline business owner with an offer that you know your audience needs, it's time to take action. For many offline and online business owners, launching appears to be an overly-complicated process. It's often what holds people back from getting started in the first place.   Allow me to introduce you to my skinny launch method. This simple method gives you the minimum requirements needed to get your program out there and make a difference in your client's lives. My 4-step skinny launch method is lean, repeatable, and customizable.   >>If you want to join other course creators and get free trainings and tools, join my free Facebook group, The Skinny Launch Lab.   >>For full show notes, head to destineeberman.com/podcast. 

EPISODE 11 Imagine if you were able to finally figure out how to convert what you do and love into what you teach online. That sounds pretty amazing, right? Many would say life-changing. Creating a digital business around your passions is absolutely possible with today's tools and technology.    Making this a reality won't always be easy, but it can be simple with some education and mindset shifts. Today we're diving into the challenges that online course creators face and how to overcome them.   >>Check out my FREE masterclass: 7-Figure Course Launch Secrets.   >>For full show notes, head to destineeberman.com/podcast. 

EPISODE 10 There is one marketing tool that is absolutely essential regardless of which stage you are at in your business. This tool is one that has been around for ages and while it may not sound like the most interesting strategy, I guarantee it is the most powerful if used the correct way.   I'm talking about your email list.   This episode is all about understanding the why behind an email list and my approach to building one. My clients who have used this approach have been able to grow their businesses from zero to six and even seven-figure businesses.   >>If you want to learn more about growing your email list, download my FREE profitable course launch plan here!   >>For full show notes, head to destineeberman.com/podcast. 

EPISODE 9 What is your money story? If you haven't thought about this already, it will likely come up as you build your digital business. Your mindset around money has a direct impact on both the pricing of your course and your business revenue growth.    Money is a hot topic and it can bring up feelings of self-doubt and fear. Taking financial risks can be scary, but money and pricing does not have to be complicated. Today we're looking at how we can examine our hidden money stories so that we can get out of our own way and own our ambition.   >>Watch my FREE training on the 5 myths that may be holding you back.   >>For full show notes, head to destineeberman.com/podcast. 

EPISODE 8 Have you ever heard that voice in the back of your mind saying “you're not cut out for this?” I would venture to say that almost everyone has at one point or another. When we make changes in our life and business, self-doubt tends to creep in. That's normal. It's what you do about it that will set you apart from the rest. This is why developing and maintaining our confidence is so crucial when it comes to building a successful business.  So much of your journey as an entrepreneur comes down to your confidence in the day to day.    The truth is, we all get blocked by self-doubt and insecurities, whether it is conscious or subconscious. It can paralyze us in any stage of our business. So, how do we overcome this feeling? By taking action. Confidence is a discipline and a practice, so the more action we take, the more confidence we build. It's important that you are taking micro-actions each and every day whether you are just beginning your online course business or scaling to a new level of impact.   >>Head here to watch my FREE training on the myths that may be holding you back and learn how to break through your confidence blocks.   >>For full show notes, head to destineeberman.com/podcast. 

EPISODE 7 If you are ready to make the shift from offline to online, or feeling stuck with your current digital course strategies, this episode is for you. Be sure to get out a pen and paper because I am about to spill what I believe is the number one secret behind 7-figure course businesses. It is the very strategy that my private clients invest 6-figures or more in to learn from me. Trust me friends, it works!   Did you know that it's possible for online business owners to have a $200,000 + launch, yet still not walk away with much actual profit? The problem is that there is a difference between getting results and building out a successful profitable business. This growth strategy that will help not only with gross revenue, but also helps you keep money in your pocket. When it comes to building out a 7-figure course business, my course offer stack approach will give your customers more of a reason to stick around and purchase your deeper offers. Better yet, it creates community and profitability.   If you want hands on, done with you support from myself and my launch team , you can learn more HERE: https://go.destineeberman.com/apply-now   For full show notes, head to destineeberman.com/podcast. 

EPISODE 6 You may have everything in place when making the shift from offline to online. From great strategy to a a solid team, these are all important aspects. However, if you cannot break through certain mindset blocks, you cannot move forward. This is why I believe the willingness to put time and energy towards personal growth is so crucial to achieving success as an entrepreneur.   Looking at our inner world is just as important as our outer world. When it comes to course launches, I call this a birthing process. Whether you are  creating your first digital course, or growing and improving a previous one, transformation has to happen. Your business is an extension of you, and will continue to evolve as time goes on, as will you. Let's begin to step into the role of CEO and get your life's work out into the world!   For full show notes, head to destineeberman.com/podcast. Connect with me on Instagram @desberman.

EPISODE 5 How would your life change if you were to earn income that was no longer directly linked to your time? Depending on where you are in your career, this may seem impossible, but it's not. Today I'm diving deeper into understanding what the passion economy is, and how you can use this new model to completely reinvent your career and life.   As an offline business owner or professional who is working one-on-one with clients, the passion economy can solve several problems for you. Most importantly, it can allow you to build a successful business centered around your passions. Tune in to hear how you can turn your specialty into a digital asset that works with your unique needs and desires. There are endless amounts of opportunities awaiting you in the passion economy. Now it's your turn to take action if you are feeling the calling.   For full show notes, head to destineeberman.com/podcast. Connect with Destinee on Instagram @desberman. 

EPISODE 4   Today I'm going to address the things to look at for yourself in order to get clear on your next course topic. When business owners are making the shift from offline to online or moving from one-to-one to one-to-many, the most common question is “which program should I launch?” Whether this is for your first launch or your next launch, determining the answer to this is what often gets people stuck in taking their next steps.   From my experience of working with hundreds of online business owners, this block is caused by a few things such as the pressure that we put on ourselves. The other resistance may be that you either seemingly have no ideas or too many ideas for what you want to create next! Neither of these extremes set you up for success. I'm giving you several things to consider to help you determine your unique plan of action. Once you get on the right path, the clarity will come one step at a time.   For full show notes, head to destineeberman.com/podcast.  Connect with Destinee on Instagram @desberman.

EPISODE 3 Today we're looking at the top five 2021 course marketing and launch trends that we are seeing in the online space. Regardless of where you are in your journey, it's important to look ahead so that as business owners, you can determine a plan of where to focus your time, attention, and energy as you expand.   These trends will be helpful for you to know and understand whether you are just starting your online business or you have been launching for some time. In my opinion, these trends will continue for years to come. The discussion today will focus on hybrid formats and having multiple touch-points in order to reach your ideal clients. Leveraging automation while also adding in live events will put you on the path towards success and getting known for your specialty.   For full show notes, head to destineeberman.com/podcast. Connect with Destinee on Instagram @desberman.

More than 50 million people have become creators in the last 10 years. The e-learning community is only going to grow in the years to come. With that, the big question becomes, how do you stand out among the crowd and get in front of your ideal clients? How do you attract customers and build your authority when so many others are doing similar work?   Your first step is determining what your specific specialty is by thinking about your mission, your experience, and who you are serving. To help make this process clear, I'm breaking down how I developed my unique specialty and marketing based on my passions and career experience. Contrary to what many believe, when you are willing to go deeper into your unique specialty, the faster you will become known in your industry.   For full show notes, head to destineeberman.com/podcast.  Connect with Destinee on Instagram @desberman.

Welcome to the very first episode of Make The Shift! To kick things off, we're talking all about transforming your expertise, passions, and specialties into a digital course so that you can leverage what you have to serve more people, make more money, and create the freedom that you so desire.   Even if you have been teaching or working with clients 1:1 for a long time, you have to think about things differently when you move online. A launch is so much more than your course content and an enrollment page. It's all about getting crystal clear on who you are speaking to and reaching new people.   For full show notes, head to destineeberman.com/podcast.  Connect with Destinee on Instagram @desberman.

Are you ready to make the shift? Whether you are taking your business from offline to online, scaling from one-to-one to one-to-many, or leaving your traditional career to follow a new path, this podcast will be your guide. Each week, Destinee and her guests will bring you the inspiration, actionable steps, and industry secrets you need to launch, grow, and build your digital education business. Learn more at destineeberman.com