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Who is Mitchell?Mitchell Levy is a passionate advocate for purpose-driven business relationships. Through his work, Mitchell observed a common frustration among professionals on platforms like LinkedIn: many reach out without a clear purpose or differentiation, often leading with sales pitches rather than genuine value. Recognizing this disconnect, he champions the power of having a “North Star”—a clear vision and understanding of the problem you solve and the unique value you bring. Mitchell encourages business owners, regardless of their size, to approach networking with intention and a customer-centric mindset. His insights help professionals articulate their purpose and foster meaningful, effective connections in the digital age.Key Takeaways* Mitchell Levy reveals the power of clarity: leaders and business owners need a simple North Star—a CPOP—in under 10 words. When you know where you're headed, decisions get easier and credibility follows.* Tired of random LinkedIn messages? Mitchell shares why real connection starts when you understand who you truly serve and their real pain or joy. Purposeful outreach beats cookie-cutter pitches every time.* Small business? Big CEO? Mitchell's “executive abundance” works for all. Growth happens when you get clear on your purpose, your people, and the possibilities you can create. Alignment is everything.* Elevator pitches are overrated. What matters is knowing, in a few words, who you're helping and why. That's your true vibration—one you won't need to memorize, just live.* Want credibility? Keep learning, stay coachable, and be willing to reset your focus. Mitchell's path: clarity, purpose, connection. Change your story, and your impact grows—no matter your size.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Mitchell, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSexecutive coaching, credibility, LinkedIn sales tactics, business owners, CEOs, executive abundance, fast-growing companies, Inc 5000, Marshall Goldsmith 100 coaches, clarity, North Star, customer point of possibilities, CPOP, marketing cookie cutter, business scaling, founders, path to scale, leadership, business strategy, elevator pitch, business clarity, operating system of credibility, business growth, credibility expert, solopreneurs, company purpose, personal compass, decision-making, business differentiation, referral partners, customer focusSPEAKERMitchell Levy, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to five Questions over Coffee. Here is my coffee. Now be careful spill that, it's quite full at the moment. Mitchell. Yeah, well done. It's a Guinness, so well done. Mitchell Levy here is a leading executive coach, a global credibility expert and I'm looking forward to him walking through his process today talking to us a little bit about how he helps get leaders real credibility. So Mitchell, thank you for making a few minutes available to come and speak to us here on It's Not Rocket Science.Stuart Webb [00:01:06]:Five Questions over Coffee.Mitchell Levy [00:01:08]:My pleasure. Thanks for having me Stuart. Really nice to, really nice to engage with you.Stuart Webb [00:01:14]:Well that's terrific. So let's start by trying to understand the sort of person you're reaching out to with helping them with their credibility.Mitchell Levy [00:01:25]:You know it's interesting, I, I have two distinct audiences. So as an executive coach, so I'm part of The Marshall Goldsmith 100 coaches, some of the top executive coaches on the planet. And for that audience it is fast growing CEOs leading the future with executive abundance. Now in if you were in the U.S. i say Inc 5000, which basically is the, the top five, 5,000 fastest growing companies in the U.S. but yeah, since this is Australian, I'll just say fast growing company. So that is one group of one audience. And, and executive abundance is a new framework I'm introducing into the marketplace.Mitchell Levy [00:02:12]:It's been my executive coaching for years. But one of the things you, you asked me in the green room, how you doing? Last week I advanced to candidacy on my PhD program and so I am actually doing a dissertation and then we'll, we'll write a book, do coursework and chatbots on executive abundance.Stuart Webb [00:02:33]:On your Congratulations. Thank you doctor. Not a, not a, not an easy thing to do as I recall. So tell me a little more about sort of the people that you're helping that you've just sort of described. Give us an example of sort of things that they might have tried before and the ways in which you help them.Mitchell Levy [00:02:54]:Well so by the way, let me do the second audience and then you could tell me which one you want me to.Stuart Webb [00:02:59]:Oh, no problem.Mitchell Levy [00:03:00]:So the second audience is business owners escaping slimy LinkedIn sales tactics. Perfect. Perfect. That's exactly what I want to get right. It's, I've been on LinkedIn since before they were making money. Now a couple hundred thousand people could say that, but there's one thing I could say that nobody else in the planet can say and that is I was in the room with two, with two of the five founders And I was commissioned to have written and published the first book on LinkedIn. I've looked at a couple hundred thousand LinkedIn profiles and I have a system and approach that helps people drive one to one business relationships with people on LinkedIn. And I can do it at scale.Mitchell Levy [00:03:43]:And so it's the 5% on LinkedIn functionality that brings 80% of value. So that sort of answers that question for the business owner side. On the executive coaching side, the question is what sort of things, what have they tried before? You know, I think I'm going to generically say something and then you could, you could drill me in if we need to. Life is, and business is really, really simple.Stuart Webb [00:04:14]:It's not easy, right?Mitchell Levy [00:04:17]:And what's not easy about it is the fact that even if you know the answer in your heart, in your head, in your body, you know exactly what to do. There's chaos out there and there's these experts who have what I call marketing cookie cutter approaches. And so in, in your vernacular, there's a wicked problem they have and they're trying to solve it. They're going to go out and talk to a ton of people and they get such a diverse range of answers and then they hit one they like, but they don't hold on to it. And so for those that I work with on executive coaching, the first thing we need to do is establish the clarity, establish the playground they play and establish what I call their cpop, their customer point of possibilities. And that is in less than 10 words, where they're executing on their purpose. That's for the company or for the individual. And once you have that, then you can deploy an operating system of credibility.Mitchell Levy [00:05:23]:But until you have that, it's really hard to make decisions because you need a compass, you need a personal compassion that you can actually live by. You need your own North Star. And, and so that's, in terms of business, we need a North Star and that's, that's where we start. And after that, when I hang out with somebody who's doing executive coaching, I'm just, I'm just helping them understand how they're making decisions in their North Star, how they propagate it throughout the organization. It's, it's always fun to see and everyone's different. Some are really fast, some take a little bit more time, some need to fall down a couple of times so they can get up. But generally speaking, what I do is extremely simple, but apparently it's not so easy.Mitchell Levy [00:06:18]:Let me just try and link those two customer types together. In some way, I think something like LinkedIn requires somebody to have what you've just described in terms of the Northstar, what they're doing and be very clear about what their problem solution is. I see an awful lot of people on LinkedIn just sort of, you know, reaching out quite randomly to people, sending the immediate, why don't we just. Why don't we just cut to the chase? Buy my. Buy my stuff, buy my thing. And I find myself very frustrated by the fact they don't actually have, as you've just described it, a real purpose, a real point of differentiation, a real customer focus behind that message, because they're not able to actually articulate what it is they're actually going to do. So there's a great deal of sort of overlap between those two things that you've described, because business owners, even if they're small, need to have that North Star about what it is they're reaching out to do with LinkedIn and why they need to do it. Am I wrong?Mitchell Levy [00:07:24]:No, no, no. It's, it's a great observation. Thank you for seeing it. It shows a little bit about who you are. It turns out that if I'm working with a CEO with a couple hundred, couple thousand, tens of thousands employees, there's a lot more what to say, politics and vested interest and vested groups in place. When I'm working with a CEO who's a solopreneur, where they've got five or 10 people in their organization, it's a whole lot easier to make change. And so it's a different price point, a lot less expensive for the LinkedIn work. And it turns out that the lessons I learned in both places apply to each other.Mitchell Levy [00:08:14]:I call the LinkedIn guys mini executive abundance, even though I don't necessarily call it to them. In my mind, I, I'm deploying executive abundance at the individual level as well, which is a great way to. So it's, it's technically the same thing, but most of the time I don't, I don't say it that way.Stuart Webb [00:08:33]:Yeah. And thank you for. Thank you for sort of endorsing the fact that I had misunderstood it, because I do think that this idea of executive abundance applies to some smaller businesses. They just don't know it applies. They just don't recognize it in themselves. And I think a lot of business owners probably don't grow because they don't know how to do that. They don't know how to start to let themselves have that abundance. So talk to me a bit, a little bit Mitchell about.Mitchell Levy [00:09:01]:Well, I know you've got a valuable offer that you're going to put. And we've got this, we're going to have this in our vault, which I'm going to show now on screen, which is a www.systemize sys t e m I s e me free stuff. So you'll be able to get hold of some of the stuff that Mitchell is going to talk about there. So Mitchell, talk to me a little bit about the process that you go through. So if people were thinking I need to get and understand this guy a bit more, talk about the process. Talk about how you help them with this abundance as you're talking about.Mitchell Levy [00:09:38]:So we'll practice on you. Stuart, you've demonstrated that I should do that. What, what I ended up doing. And I'll share. This is actually what I do second, but I'm, I'm sharing on screen. Oh, not working at the moment. Looks like I, looks like I have a small problem with my, my screen sharing. So I will not do that.Mitchell Levy [00:10:00]:I ended up interviewing 500 thought leaders on, on credibility. And with those 500, I was able to articulate the definition of credibility, which turns out to be a good operating system. We live by credibility is the quality which we TR light. And it turned out that I unlocked a superpower. My superpower is deploying the framework of clarity. So I sit with any company, any human, help them articulate in less than 10 words where they're executing on their purpose. Now, I call that a C pop. Your customer point of possibilities, that's, that's that north star.Mitchell Levy [00:10:36]:That's the compass we're talking about. And Stuart, let's create that view. I looked at your LinkedIn, looked at your website. There's nothing wrong with it. There's nothing wrong. What I will promise you is that after you hear your C pop, you're going to go, oh, I have to make changes because it's just going to help focus you right. Now let me say something and I'm going to guess right away. I'm going to guess that you're in a 10%.Mitchell Levy [00:11:03]:And I'll tell you what I mean by that. When I share a C pop with somebody, I'm they. We as humans, we vibrate out of frequency. And so what happens is the, the C pop represents in words, the frequency you vibrate at. It's who you are. It's, it makes you feel aligned with who you are. I've done this over 1200 times and in 1200 cases, the person's Feeling aligned. Now here's the scary part.Mitchell Levy [00:11:37]:In 90% of the cases, they will get unaligned between two hours and two weeks because of the chaos and noise out there. I'm going to assume that you're going to be in the 10%. So we'll see next time we talk.Stuart Webb [00:11:49]:Right.Mitchell Levy [00:11:52]:Now, I also will tell you something else. I will give you the formula. It's a secret formula. And I will gift that to you and we'll go through the exercise together. When I was doing the interviews, I created a video and I would share the formula and say, listen, what I found so far. I created the video somewhere around interview 50. And what I said, what I found so far is even when somebody had the formula, only 2% would actually articulate their C pop. Because even with the formula, it's hard because we get stuck on this marketing cookie cutter stuff.Mitchell Levy [00:12:30]:And even after they got the video, they. There was still only 2% of people could walk in. So I'm gonna give you. I'm gonna give you in the audience the formula and we'll walk through it together. The C pop is less than 10 words, and it's really two components. The first is the who. And I'm gonna go in and ask you the questions. Who do you serve? If we're credible, we're servant leaders.Mitchell Levy [00:12:55]:So who do you serve? And the second piece is from their perspective. What is their pain point? Or what is their pleasure point?Stuart Webb [00:13:04]:Right.Mitchell Levy [00:13:05]:So let me ask you these questions. So who is it that you serve?Stuart Webb [00:13:10]:So I serve a business leader who has a really bright idea but doesn't know how to get that and make it into a positive business reality.Mitchell Levy [00:13:20]:Now, it's funny because you're LinkedIn says founders.Stuart Webb [00:13:26]:That's true. It is true.Mitchell Levy [00:13:28]:So when you think about where 80% of your revenue comes from, is it from corporate businesses and business leaders, or is it from founders? Or who. Who is it?Stuart Webb [00:13:38]:It's 80% comes from founders.Mitchell Levy [00:13:41]:Okay, so good thing I looked at your LinkedIn. All right, so from the. I think you said it, but I'm going to ask you both pain and pleasure, what's their primary pain point?Stuart Webb [00:13:58]:They have no ability or starting point to make that business strategy or business idea an actual reality in the marketplace. They are unable to articulate, possibly even to themselves, where they start to go from. This would be brilliant to. It is there and it's making me money.Mitchell Levy [00:14:29]:So you're talking about really founders, pre revenue founders.Stuart Webb [00:14:34]:Now, a lot of the people that I deal with are. They've already Got a product, but they've got one product. They need two because they want to scale. And the problem they have is I've got a great idea for my second product, but the way I did it first, but now I've got a small team, it doesn't work the second time.Mitchell Levy [00:14:57]:Interesting. Okay, so they, they have money because they've, they've been able to get something in the marketplace, but now they want to scale. Either scale what they're doing or scale into another product.Stuart Webb [00:15:14]:Essentially, yes.Mitchell Levy [00:15:16]:Oh, oh, Tell me how to get it wrong. Tell me what you got.Stuart Webb [00:15:20]:No, no, no, you're absolutely right by saying essentially, yes. The only other thing that I would add into that is there are. There are sometimes businesses who have managed to get that second product, but it's now tanking because they have got all the wrong. They're trying to do it the way they did it before, and therefore, you know, the, the mechanisms they're using are wrong for where they are because they're now a bigger company. You were talking about politics. They're now sort of saying, it's got to be done by other people, but it's got to be done my way, in the way that I started this. And that just doesn't work if they start instructing in that way. Whilst we're doing this.Mitchell Levy [00:15:55]:While we're doing this, Mitchell, I know you're just doing a bit of typing, such like, I'd invite anybody. If anybody's hearing this and thinking to themselves, I need to make comments or I need to actually sort of, you know, leap in. At this point, Mitchell and I will be monitoring the comments on LinkedIn after this. So if you've got questions or if you're looking at this and thinking, I want somebody to talk to me about this, post your questions there. I can guarantee Mitchell will get onto that and we'll answer your questions because he's that sort of guy.Mitchell Levy [00:16:22]:Thank you, Will. Interesting. Okay, give me a pleasure point, not a pleasure point of working with you, but we'll just fast forward to a period of time after they've had a chance to spend time with you. How are they feeling? What are they doing? What. What makes sense to them?Mitchell Levy [00:16:41]:Let me give you a very real example of that. Working with a company, the founders needed to start to scale something. We turned their service that was poorly defined couldn't be delivered because they couldn't really articulate it. It's now much more of a sort of defined product idea, although it's still a service, but it's got a Logo. It's got a description, it's got a series of processes which their staff can operate, and they're selling that multiple times per week. And it's now. It's now. Then they're now proud of it.Mitchell Levy [00:17:18]:They're now saying, I'll use the name of it. They're now saying, threat sure is a great product. It was a great idea, and now it's something which is actually making us money. And customers love it.Mitchell Levy [00:17:32]:Cool. Nice. Okay, thank you. So yours is easy.Mitchell Levy [00:17:42]:I don't want it to be easy, Mitchell.Mitchell Levy [00:17:44]:Let me rephrase that. Yours was really simple. And it was only after I started talking to you to see who I was seeing this morning that I. Because, remember, we talked in the green room. Should we do this live? And sometimes there's a lot of marketing, cookie cutter stuff that gets in the way, but everything you said reinforced. Wait, let me count the words. 1, 2, 3, 4, 6 words. Would you be happy if you could describe yourself?Mitchell Levy [00:18:11]:Wow. Okay, that is now. I will say now. This is where people. If you are watching this live and if you are going to go onto LinkedIn, you need six words. I have never been able to articulate this in six years. Six words. I can articulate it in two or three hours if you ask me to.Mitchell Levy [00:18:26]:But six words, that's impressive.Mitchell Levy [00:18:28]:So let me. Let me say that. Or just say less than 10.Stuart Webb [00:18:34]:Right?Mitchell Levy [00:18:34]:Because if you. If you think about it, and, and this is. This is for people paying attention. When you asked me my two audiences, I gave you my seat, my two C pops. C POP stands for customer Pointed Possibilities. So my executive coaching is nine words. Inc. 5000 CEOs leading the future with executive abundance.Mitchell Levy [00:18:55]:The goal when you share your CPOP is that the referral partner or the prospect says, oh, tell me more, Mitchell, what's this executive abundance thing?Stuart Webb [00:19:02]:Right? Or.Mitchell Levy [00:19:04]:Or the other one when I'm talking to a business owner. By the way, Stuart, you're a business owner, right? So when I talk to your founders or business owners, When I talk to business owners, it's business owners escaping slimy LinkedIn sales tactics. And I either get the laugh that you gave before or the visual reaction because you just remember being slimed recently.Mitchell Levy [00:19:23]:Yeah. Yeah.Mitchell Levy [00:19:24]:In either case, the goal when I share those words or is to paint a compass, to paint a. A playground that I plan. And then when I answer what comes next, I get more credibility because I've been so finite in terms of the playground. So in your particular case, your playground is six words. And I'm Putting it in chat, because I'm a visual person, so you could see it as well. But I'll share it out loud. Founders needing a path to scale.Mitchell Levy [00:20:01]:Brilliant.Stuart Webb [00:20:02]:Right?Mitchell Levy [00:20:03]:And so, by the way, once again, anybody who is watching this, that is such a brilliant summary. I could not. I couldn't have done. I couldn't have done that without Mitchell's help. But that is a fabulous summary.Mitchell Levy [00:20:18]:I'm going to say thank you. And it's. By the way, it's you. Because, by the way, although what happened, you're marketing cookie cutter stuff, which I'm glad I looked at your LinkedIn. You said the word founders, and that seemed important to me, so I had to ask you, where does 80% of revenue come from? Yeah, right. And it's. But other than that, everything you said reinforced. And you already have this on your LinkedIn.Mitchell Levy [00:20:46]:You have a couple other things which I might encourage you to remove. But everything you said reinforced. Having a path to scale. Even the pleasure point was talking about a path to scale.Stuart Webb [00:20:59]:Right.Mitchell Levy [00:20:59]:And so when you now have these six words, and by the way, what I was typing in on the back end is, I have a Mitchell Levy chatbot, and I said, if this is your C pop, what could the acronym path stand for? And I'm putting it in chat. We don't have to talk about it, but this is just my gift for you. You know, path could stand for, you know, basically, purpose, action. Ooh, team, and. And. And harmony. Sorry, I. It didn't cut.Mitchell Levy [00:21:37]:It didn't cut and paste really well. And then it talks about what. That what stuff is. But. But I think. I think the way to think about it for you is, is when you share with somebody. Let me do your. Tell me more, if you don't mind.Stuart Webb [00:21:54]:I'll.Mitchell Levy [00:21:54]:I'll do it. Because we're recorded. Right, so. And now a superpower I have is the ability to do this. It's a formula, and I've just done it over 1200 times, so it's easy. I'm happy for people to grab it. It's the who and the what. Who in the what comes before why.Stuart Webb [00:22:12]:Right.Mitchell Levy [00:22:12]:Just to be clear. Comes before Simon Sinexy. Who in the what comes first? It's a C Pop. And a ancillary superpower is if I know somebody C Pop most of the time, I could do their tell me more better than them until they feel good about it. So let me tell you, Stuart, what I mean by this. When in the future, when you share your cpop now, if somebody says to you, hey, what's your cpop? Now, maybe a couple hundred thousand people know this word, so most likely they're gonna say, who are you?Stuart Webb [00:22:45]:Right?Mitchell Levy [00:22:46]:What do you do? Who are you? And in that particular case, you need to put a.Stuart Webb [00:22:51]:A.Mitchell Levy [00:22:51]:A hook up front. The hook is, hey, there's an audience I spend a lot of time with, or there's an audience I do really well with, or my clients all get success in a certain area.Stuart Webb [00:23:01]:Right.Mitchell Levy [00:23:02]:Whatever the hook is. Then you do a pause, and then you say, founders needing a path to scale. Then you drop the mic, and then you may say something. Oh, let me tell you a little bit more. Listen, I work with a series of founders. A lot of times they've already put their first product out there. They've already been successful, and they need to scale. They need to get to the next level, and they get stuck.Mitchell Levy [00:23:29]:They either don't know how to move forward or they've already moved forward, but they've deployed what worked in the first product to the second, and it doesn't work. What I do is help them lay out the path that will allow them scale going forward.Mitchell Levy [00:23:45]:Mitchell, that is the best way I have ever heard somebody describe what is effectively an elevator pitch. You'd have heard elevator pitch. And they're all. They're all very difficult for people to do, and most of the time, they're not very good. So I'm not going to say that, because there are a lot of people on here will be offended by that. But that.Mitchell Levy [00:24:04]:Oh, I'm gonna say it. I'm gonna say to you and everyone else, if you've memorized an elevator pitch, please forget it.Mitchell Levy [00:24:13]:Yes.Stuart Webb [00:24:15]:Right, stop.Mitchell Levy [00:24:15]:Now.Mitchell Levy [00:24:16]:It comes from here. Your elevator pitch comes from your head. And your goal when you talk to somebody is you want them to feel the energy inside. You want them to feel your heart. So memorize the six words or nine words or three. A couple people have three words, right? So memorize your C Pop. But you won't have to memorize it. It's your.Mitchell Levy [00:24:38]:It's your vibrational energy. And then your.Stuart Webb [00:24:40]:Your.Mitchell Levy [00:24:41]:What would have been your elevated pitch is more the tell me more. Which you custom tailor to the person you're talking to.Stuart Webb [00:24:47]:Yeah, absolutely. I love what you're saying. Look, Mitchell, I could keep you here for another couple of hours, but I have a feeling you have important business to go and speak to other people who need this. Once again, I'm going to invite anybody listening live or in future, when you see this, drop comments into the comments Below, Mitchell, I know, will come back, give you some very, very good advice to try and get this sort of thing into your life, because we need more clarity. I am, as Mitchell has probably managed to sort of convince me. I spend a lot of my time with people who haven't got the clarity they need. And it is always difficult to get that clarity because in their own head, they're trying to rationalize, they're trying to sort of apply a set of rules. You know, they've done all the courses, they've read all the books, they've.Mitchell Levy [00:25:43]:They've been out and seen all the YouTube videos, and somehow that's actually created less clarity than if they just sat down and did a very simple exercise like Mitchell is doing here. So drop your questions, drop your comments. I know we can get some clarity back in the world. But Mitchell, how did you get to this? Where did you come from that this became your mission in life?Mitchell Levy [00:26:07]:It's really interesting, I think, what happened because of time. I'll try to do this super quick. My undergraduate was a Bachelor of Science in Stochastic and Deterministic Models of Operational Research. In essence, I was taught how to model. Well, as long as I could say the words and the syllables come out of my mouth, I'm still happy. And one day I won't be able to do that anymore, right?Mitchell Levy [00:26:34]:So.Mitchell Levy [00:26:36]:But I was taught how to model people and systems and improve them. And what I learned then I got an MBA, and as I mentioned previously, I'm doing the PhD thing, right? So what. What I learned was, although I only speak English and it's American English, and so it's bad English, I don't speak those multiple languages. I do speak multiple languages of functions, you know, so marketing. Funny. Marketing, talking to sales, talking to engineers. I mean, it's just, whoever you are, I could speak your language because I'm feeling the energy of what does it mean to be who you are? And then it was in 2019 that I went on a Napoleon Hill journey And I interviewed 500 thought leaders on credibility between 2019 and 2020. And so I.Mitchell Levy [00:27:27]:It turns out I asked everyone five questions. And the first question that just sort of magically appeared to me is, what's your C Pop? That's the first thing I wanted to. I wanted to learn from people. And. And it took me a couple years, post the interviews, post the TED Talk, post the book that I wrote on it. By the way, I've written 65 books. My 66 is the most important. It's the one I'm writing now called Executive Abundance.Mitchell Levy [00:27:57]:It took a number of years afterwards to really understand. As a matter of fact, what happened is I went to the Purpose Summit. Now, when you go to a summit called the Purpose Summit, you got a lot of people talking about purpose, bringing purpose into corporations, what people's purpose are. And, you know, everyone had a different definition and it meant many different things to different people. And at some point in time, I thought the C pop had to do with purpose. But as it turns out, the C pop is where one is executing on their purpose today.Stuart Webb [00:28:30]:Yeah, brilliant, right?Mitchell Levy [00:28:32]:And I'm like, oh, my God. And then once that started happening, and then. I'll give you one last. One last thing. It was about seven months ago, eight months ago. So, by the way, if you haven't figured this out, being credible means you're always learning, you're always growing, you're always coachable.Stuart Webb [00:28:47]:Right?Mitchell Levy [00:28:49]:About seven, eight months ago, I realized something, and this put everything into perspective. I've known this my entire life. I've been in Silicon Valley, started 20 companies, and sat on the board of a public firm.Mitchell Levy [00:29:01]:And.Mitchell Levy [00:29:01]:And I've known this my whole entire life, but have not ever executed on it until about seven or eight months ago. Sell them what they want, deliver what they need.Stuart Webb [00:29:13]:Yeah, brilliant.Mitchell Levy [00:29:14]:So let me. I'll just finish that. So what's interesting is I ended up spending five and a half years of my life focused on what people need. Clarity and credibility are what people need. It's not what they want. So you sell them something else, but behind the scenes. So I'll make a. I'll make an offer for you.Mitchell Levy [00:29:31]:And listen, there are many people who actually sell clarity, and they could still use the CPOP and what they work. So I do, once a month, I do a clarity session. Have your clients come with your client to one of my clarity sessions. Have them get their CPOP and then do your thing and do your magic, right? And. And it's. It's the. It's the partnership thing that we've been taught not to spend time on and not to focus on. But, you know, if you can bring your client to get a C pop.Mitchell Levy [00:30:03]:And. And then all of a sudden, everything you do from then out in is so much easier. You know, just an offer, if that's interesting here.Mitchell Levy [00:30:12]:Brilliant. Mitchell, I am very aware that there must be a question that you are waiting for that you are begging me to ask, but I haven't yet asked, and I am obviously unable to articulate that question because I don't know what it is. So what's the question you think I should have by now asked? And then clearly you're gonna have to answer it because I haven't yet thought about.Mitchell Levy [00:30:35]:You know, that's always my favorite. That's my favorite question.Mitchell Levy [00:30:39]:It's the one. It's one I like best because I don't have to do any work for that one.Mitchell Levy [00:30:43]:Yeah, you know, I didn't really, given I'm looking at the time, I didn't really have anything. I guess the. Probably the biggest question is it's along the lines of, Mitchell, what you did with Stuart was so simple and so straightforward and so quick. Why is it that Stuart didn't already know that? Or why? Why? If you say you've done this 1200 times and every time they've had the same reaction with Stuart, how come you're not known universally around the world? That would probably be the answer.Mitchell Levy [00:31:30]:And the answer.Mitchell Levy [00:31:32]:I'm still, I'm still grokking. I'm still trying to grok all that.Stuart Webb [00:31:35]:Right.Mitchell Levy [00:31:35]:Still trying to figure that out. The, the. A lot of the answers. There are many people who, who focus on clarity and focus on credibility and, and I think ultimately it's the best way I could think about it now. It really is what people need, but not exactly what they want. What I found is that 90% of. Of. Of people, or let's even go down to the C pop level, 98 of people don't know their C pop.Mitchell Levy [00:32:14]:And if you ask them if they have clarity, they're either going to say yes or they're going to say, I don't care, I don't need it. But 98% of people, 98% of the audience has figured out that. That understanding where they're executing their purpose in less than 10 words is not important to them yet. And so it's hard to imagine that you could sit with somebody and they could look at you and they could. They could actually present a summarized version of how you're showing up in the world so quickly. And, you know, there are people who watch us who would think it's staged, that we did it ahead of time.Stuart Webb [00:33:00]:Right.Mitchell Levy [00:33:01]:And it's not. So. But the answer, I don't. I don't know exactly. I just know that when I talk to somebody, whether it's a CEO of a large company, if, if you're my client, I'm going to stick with you and you're going to play in your playground.Stuart Webb [00:33:15]:Right.Mitchell Levy [00:33:16]:But if you're somebody who I'm just Sort of giving a gift to or you're. You've paid me to be in my clarity session. The it, it's so easy to get off track. It's so easy to get out of alignment that people often do. And they go, yeah, it was good talking to Mitchell for a period of time, but I didn't do anything with it. Right when and, and what I'll say to you is last week was also, it was a great gift. It's when I advanced a candidacy for the PhD. I also had a woman join me and apparently I had talked to her three years, three years earlier.Mitchell Levy [00:33:56]:And the first words out of my mouth, out of her mouth was, Mitchell, I've been thinking about you for the last three years. Which is one of those things that are really, you know, you know, how do I interpret that? And she goes, I was about ready to enter an extremely difficult chapter of my life. And what you gave me, that C pop was the best gift I've ever received in my life because it allowed me to actually pull myself out of that chapter to focus on my business. And I've served 259 clients over a five year period. Most of those came after year two because that's when you and I spoke. And I am just so honored to have spent time with you. That's an example of somebody who heard it, understood it and used it. And I did.Mitchell Levy [00:34:54]:I challenge anyone. If you get your C pop and I'm someone who supports you or where you could take the formula in the 2% and you can make it work for you, I'm going to encourage you to live it and see what happens. I guarantee that your life will be different.Stuart Webb [00:35:10]:Mitchell, that is a brilliant story to end on. I've got nothing very much else to say. I'm going to ask people if they would just go to this link www.systemize.me subscribe. You need to go to that link because that link is a link to a form which will allow me to send you an email and you will then get an email once a week when we have brilliant guests like Mitchell on. And you can just sit and learn from people like Mitchell because they are worth listening to. Mitchell, you have been an inspiration. I have got some words to add to my LinkedIn profile, but better than that, I've got some living to do now because I have now got a challenge from you to live up to something that you have set down as a standard for me. I cannot believe what you do and you should be world famous and I'm going to try and make it so.Stuart Webb [00:36:05]:Mitchell, thank you so much for spending a few minutes with us. I really appreciate it.Mitchell Levy [00:36:09]:Oh, Stuart, my. My pleasure. I. I look forward to whatever our next conversation and seeing who you are the next time I have a conversation with you.Stuart Webb [00:36:19]:Terrific. Thank you. Mitchell. Mitchell, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

How can two simple words, “How so?” unlock a deeper conversation with any leader?Why is consistency more important than intensity when building new leadership habits?My guest on this episode is Dave Stachowiak, Host of the Coaching for Leaders podcast.During our conversation, Dave and I discuss the following: Why most "questions" aren't really questions.How defining success in advance makes behavior change measurable.Why high achievers are especially prone to feeling like they've failed.Why pushback when you go more coach is often a green light, not a red one. Why the future of leadership is “both/and." Connecting with Dave: Connect with Dave on LinkedIn Learn more about Coaching for Leaders podcastListen to JP's episode on Coaching for Leaders podcastEpisode Sponsor: Next-Gen HR Accelerator - Learn more about this best-in-class leadership development program for next-gen HR leadersHR Leader's Blueprint - 18 pages of real-world advice from 100+ HR thought leaders. Simple, actionable, and proven strategies to advance your career.Succession Planning Playbook: In this focused 1-page resource, I cut through the noise to give you the vital elements that define what “great” succession planning looks like.

How do you have deeper conversations on a first date (without it feeling like an interview or interrogation)? Here are 5 questions that will open up lively, informative, and connecting conversations.►Please subscribe/rate and review the podcast on Apple Podcasts http://bit.ly/lastfirstdateradio ►If you're feeling stuck in dating and relationships and would like to find your last first date, sign up for a complimentary 45-minute breakthrough session with Sandy https://lastfirstdate.com/application ►Join Your Last First Date on Facebook https://facebook.com/groups/yourlastfirstdate ►Get Sandy's books, Becoming a Woman of Value; How to Thrive in Life and Love https://bit.ly/womanofvaluebook , Choice Points in Dating https://amzn.to/3jTFQe9 and Love at Last https://amzn.to/4erpj7C ►Get FREE coaching on the podcast! https://bit.ly/LFDradiocoaching ►FREE download: “Top 10 Reasons Why Men Suddenly Pull Away” http://bit.ly/whymendisappear ►FREE download: “The Green Light Guide to Dating After 50” https://lastfirstdate.com/green-light-guide/ ►Group Coaching: https://lastfirstdate.com/the-woman-of-value-club/ ►Website → https://lastfirstdate.com/ ► Instagram → https://www.instagram.com/lastfirstdate1/ ►Get Amazon Music Unlimited FREE for 30 days at https://getamazonmusic.com/lastfirstdate  

Sean hits Michael and Adam with five questions — no notice, no prep — all about how they use the internet, their trust in AI, and whether Google has a place in search anymore.Find out more: https://fearandgreed.com.au/See omnystudio.com/listener for privacy information.

What questions are tugging at you right now, and how might exploring the answers help you live and perform with more clarity?We're back with a special edition of the Finding Mastery podcast: another Ask Me Anything episode, built from the deep, thoughtful questions submitted by our community.In this AMA, Michael Gervais is joined by Jeff Byers, former NFL player, Co-Founder and CEO of Momentous, and longtime friend of Finding Mastery. Jeff has built something very special with Momentous, a supplement company grounded in transparency and integrity in an industry that can be full of noise and misinformation. He often says trust is earned, and he takes that responsibility personally.His relentless approach to mastery, both for himself and for the team he's building at Momentous—makes him an ideal co-host to help Mike wrestle with questions across a wide range of topics… how to perform with more clarity, how to work skillfully with strong emotions, and how to build a life that feels aligned with what matters most.Key insights we explored:Shift from perfection to purpose… why “the constant pursuit of perfectionism” is a setup for burnout, and how purpose changes the whole frame.Downregulating the nervous system… practical ways to move from sympathetic “on” to parasympathetic “rest and digest,” including breath, gaze, laughter, touch, nature, and intentionally induced recovery.Anger and emotional skill… how to feel anger without outward harm or inward collapse, and why the goal is to build the capacity to be “unbothered.”Loneliness and connection… why loneliness can surge when you leave familiar people and routines, and how “time-boxing” the feeling can help you train it instead of letting it bleed through the entire day.Reflection when life is full… how to build a sustainable rhythm for inner work, from 90-second practices to scheduled retreats, and why scheduling and celebration matter. If you find yourself wrestling with perfectionism, emotional spillover, loneliness, or a life that won't slow down, this AMA is a strong reminder that mastery is trained—one choice, one practice, one reset at a time.__________________________________Links & ResourcesSubscribe to our Youtube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindset Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WAR! (What is it good for?), Harvesting Crops, and Five Questions "This Evening"

This week on Fear & Greed Q&A, Michael puts Sean and Adam on the spot with five rapid-fire questions — no notice, no prep — all about airlines, loyalty programs, business class, and the little things that make flying either a joy… or deeply irritating.With Qantas reporting record profits and the loyalty program battle with Virgin heating up, the trio unpack whether points actually influence booking decisions, whether airline loyalty is now the real business of aviation, and if business class is worth the splurge.They also share their best-ever flight experiences (including a first-class surprise upgrade and a childhood trip that set the bar impossibly high), before a candid look at modern flight etiquette — from overhead locker offenders to mid-air commentators.Find out more: https://fearandgreed.com.au/See omnystudio.com/listener for privacy information.

Who is Joe?Joe Abreu is the creator of the Profit Optimization Program, designed specifically for small to medium-sized business owners striving to bridge the gap between hard work and real profit. After years of working closely with business owners who frequently asked him how to translate increased revenue into greater profits, Joe began collecting and analyzing their recurring challenges. Drawing on these insights, he developed a results-driven program to help entrepreneurs break free from the cycle of endless work and unlock their businesses' true financial potential. Through his work, Joe has empowered countless business owners to move beyond just doing more and instead focus on building businesses that reach their full profitability.Key Takeaways* Many business owners work harder, but profits still lag behind. Joe Abreu reminds us: true success comes from understanding your numbers, not just chasing more sales. Clarity leads to freedom.* Are you slashing expenses without strategy? Joe says test each change. Don't cut blindly—learn what truly moves the needle for your business growth.* Delegation scares a lot of owners—what will I do once I delegate? According to Joe, it's your chance to step back, innovate, and focus on what really matters.* The 80/20 Principle changed Joe's business life: focus on the 20% of tasks that create 80% of results. Systemize, delegate, and start freeing up your time for what counts.* Your business shouldn't be golden shackles. Profit optimization is about designing your business to give you freedom and the life you dreamed of when you started.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Joe, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSprofit optimization, small business owners, medium sized business, revenue, business profits, expense management, business growth, sales strategies, bookkeeping, financial literacy, accountant, business owner challenges, business expenses, business numbers, business coaching, process improvement, business systems, delegation, 80/20 principle, business mergers, business acquisitions, business sales, business optimization, podcast, business clarity, CRM, AI in business, business freedom, online course, certification course, workbookSPEAKERJoe Abreu, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with my guest today, Joe Abro. Joe is the author of the profit optimization program which I'm really excited to learn about. And Joe, I just want to thank you for taking a few minutes out of what I'm sure is a very busy day to spend a few minutes with us talking about this new program and the book you've written.Stuart Webb [00:01:00]:Oh, thank you for having me, Stuart. It is a pleasure to be here today.Stuart Webb [00:01:04]:Terrific. Now listen, let's start why. So who is it that this book is written for? Who is it, if you like the person you're trying to help by giving them access to the profit optimization program?Stuart Webb [00:01:17]:A great question. The profit optimization program was set up to service the small to medium sized business owners. That's pretty much everyone everywhere who's working exceptionally hard, trying to do their best that they can. But the revenue and the profits are just not connecting. We're just doing more work, but we're just not seeing the bottom line. We're not really seeing what we could, how best we can be. And so what I've done is over the years I collected all the information from different business owners that asked me questions over and over. How do I get the revenue to actually create more profit? Because sometimes we put in more business, we create more business, but we never get to the very end.Stuart Webb [00:02:06]:Right. The profit doesn't translate just the same way. And that's where the profit optimization program was born, which is the collection of all these business owners. Over the years. In my experience as a business owner, I've had the opportunity to purchase businesses, to merge them. I have also to sell, so, you know, have sold them. So that's given me a lot of experience to share.Stuart Webb [00:02:28]:And, and Joe, I mean you've obviously been through this, this program yourself, but what have you found when you've been talking to these people? What have they been trying to do to, to help themselves from, you know, the situation where the, the profits are somehow not quite adding up. What, what do you see as some of the common things they try to do, which, which are not, which are not effectively helping them?Stuart Webb [00:02:49]:Oh yes. So we see a few common things happen over and over. The first one I would say is in most business owners, what they do is when they look at their profit, it's not matching the revenue or it's not translating to the profits. They'll just say, well, let's go ahead and just do more sales, let's just increase the revenue side. Right. That's the most common thing. I mean, it makes sense. I mean, that's exactly what we would all do as business owners.Stuart Webb [00:03:14]:So let's just go ahead and put more deals through the pipeline and to see if that translates into profit. The second thing that we often see common mistakes or things that are slowing them down that probably they can improve would be looking at their expenses and not slashing them all at once. Because what happens is they start going through the whole business, all of their expense list, and what they'll do is start slashing everything without testing one thing or another and then impacting the business. The third thing that they do very often is just hand over the books to an accountant or a bookkeeper and not really learning their own numbers. And I'm guilty of that. As a business owner, I just want to do the sales. I want to get out there, I want to get involved, I want to grow, and I don't want to see the numbers all the time. But if we don't learn our own numbers, how do we know how to impact? How do we improve them, how to slash some of the expenses? So we have to learn those numbers.Stuart Webb [00:04:17]:And, you know, lastly, what they do is they try to do all of these things at one time versus trying one step at a time to see what works and what doesn't work.Stuart Webb [00:04:29]:Absolutely, absolutely. I've just put on the screen, you know, if anybody has questions or comments on what you've just said, I. I'd love to see them in the chat, because I know you and I will respond to that. And I'm sure there are people that have got questions about, you know, how do I best get these numbers and what do I understand by them? And I know exactly what you're saying. Too many of us actually don't want to have to look at numbers. We see that as a dull, boring, administrative job. But actually, it's when you start to see those and you understand them that these optimizations become obvious, isn't it? It's the time when you suddenly recognize the, hey, if I actually sort of develop the area that, you know. And we often find that customers are the best sources of these things.Stuart Webb [00:05:15]:If I develop this, that would be a much more profitable area than just chasing the new customer and things like that. That's the sort of insight you get by looking properly at what your numbers, what your CRM, things like that tell you.Stuart Webb [00:05:27]:Oh, absolutely. It's the clarity to see where you are. That's why I say often that at Globis are our company. What we do is we take a look at every step of the business and we break it apart in a very positive way. And we're sort of the lens for the business. We close in or just maybe zoom out a little bit just to show them exactly what they have. Because most business owners, they have the right elements, they have the right tools. It's just that they don't really have the clarity to see which direction they should go where they should actually invest most of their time or money.Stuart Webb [00:06:07]:I love the advice. Joe. I know that you have got a very valuable free offer for us. I'm just going to point people in the direction. If you go to this link, this link is available now, which is if you go to www.systemize me/free hyphen stuff, you'll see Joe has put a very valuable offer which I believe is at the download, seven quick wins, which I think is a really valuable piece of advice that you're going to offer. Tell us about seven. Seven quick wins.Stuart Webb [00:06:37]:Yes, the seven quick wins transformation for a business in 30 days. It's a workbook. It's a small workbook that gets you started in the process. Going back to when I put together the profit optimization program. My idea was that if I can offer a business owner one aha moment, one of those moments where you're like, wow, I didn't, you know, I had heard that before or I can actually multiply my business or multiply my profit based on what I just learned. For me that was that that would be a win. So the seven wins is just the beginning. It's, it's very common things that you can do to start the process of identifying the things that could improve your profit in your business.Stuart Webb [00:07:22]:And if you see that you find one big aha and then you want to move forward, that's what we move on to the course, the POP certification course that we have. And that's pretty much so we have the book which is a self help and then we have the certification course which is an online version and that is more structured. But individuals started to let us know that they wanted a little bit more than just the book and they want a little bit more than just the course. So then we move down to doing some coaching and that's what we do. A little bit more of the personalized version.Stuart Webb [00:07:54]:Brilliant. And even, even if you don't get the personalized version, that seven quick wins could be the one thing that you need to get that one aha moment to move you forward. Joe, I'd just really love to understand at the moment. There's a huge amount of experience you bring to this. You've bought businesses, you've merged, and you said you've sold businesses. Was there one course, an idea, something which sort of brought you to really understand how you could help people in the way that you're helping them now?Stuart Webb [00:08:26]:Yes, I would say the 8020 principle. Oh, my Coke. And I, once I read that, I mean, it blew my mind, really, because I'm thinking, how is it that 20% of our actions actually brings 80% of our results? Then I'm thinking, why am I wasting my time with the other 80%? What am I doing?Stuart Webb [00:08:51]:Wonderful, wonderful.Stuart Webb [00:08:53]:So that really blew my mind. I started to think, okay, well, then in that case, I have to find a way to improve. How to divert or how to channel those 80% in another way.Stuart Webb [00:09:05]:Yes.Stuart Webb [00:09:05]:So I can go ahead and get the other 20% and then maybe I can take the other 80% of the time off and we can do that. That's a lot of what we do with the optimization program. We're identifying how we can improve processes, how can we systemize certain things, how can we delegate? Because that's a huge thing for business owners. We fail to delegate. The 8020 principle really just highlights that. And then once I started to just infuse that into the business, I was, you know, I started to line up everything that I can just say, okay, that's part of my 80%. Let's find a way to delegate to someone else.Stuart Webb [00:09:46]:I. I don't know if you have a comment on this, Joe, and once again, I'd welcome anybody currently listening to us or people who are listening later in the. In the podcast version of this. There is a sense in which. And I was talking to a business owner only this morning that was afraid of the idea of delegation, because as they said, what do I do when everybody else is doing my job? And my answer was, go and do another job, because there must be a ton that's waiting for you, but you haven't currently got time for it. You know, developing your staff, developing your team so that they are the most efficient, the most effective, and effectively allowing them to do your job, to free. Free you up, to do something else. That seems to be a burden, or at least it's.Stuart Webb [00:10:29]:It's a blocker for a lot of business owners who are basically saying, but if I let everybody do my job, then I've got nothing to do. And that's actually just not true, is it?Stuart Webb [00:10:39]:Oh, no, it is not. Actually. If you find ways to delegate all of these tasks, they can be systemized or can be organized in a certain way to give you that freedom, then I think that's when you can come back as a business owner and have that macro view where you can now start to innovate, where you could start to bring in other new processes that. That frees you up to do that. So a business owner's job is never done because we're always looking for the next thing. And now that AI is coming into the picture, we're basically changing processes and systems almost on a monthly basis. Now. By the time that we're done producing a system, we're already thinking how we're going to improve this, how we're going to make this better.Stuart Webb [00:11:24]:Brilliant, Joe, you've been very eloquent. You've explained this brilliantly, and I have a funny feeling there is something in you at the moment that's saying, he still hasn't asked me that one real killer question. So I'm going to assume that I am too stupid to be able to work out what that killer question is and say, Joe, tell us, what is the killer question that I. That I really should have asked you? And. And when you've obviously made that question known, you're gonna have to answer it, because I didn't even think of the question. So what is that killer question that I have failed to ask?Stuart Webb [00:11:56]:Well, I don't know, Stuart, I think you're considered one of the smartest podcasters, so I don't know. But I would say if there's one question that, that often I think that most people should ask is, why now? Why do I have to do this now? Why should I do it now? And I think the number one thing is that we're business owners who are working really hard at growing our business. But ultimately, we are humans and we have to be as successful. We have to meet our dreams. We have to reach that freedom as a business owner, because that's exactly what when we open our business, when we started our business or merged into another business, we had the dream of becoming more successful. So why now? Now? Because we owe it to ourselves. We have to be the best that we can. Sometimes businesses are just golden shackles.Stuart Webb [00:12:51]:They're fantastic because they're providing us a. An income. And that's why they're the golden shackles, because they're beautiful, because we're getting that income. But that's. So that's good. But sometimes, as the saying goes, good is the enemy of great and brilliant. Sometimes we're just missing that part to getting to great. And if we can sit down and really learn our numbers, figure out how can we get rid of these ghost expenses, how do we improve our bottom line? That equals freedom, freedom as a business owner.Stuart Webb [00:13:23]:And that's really the, the ultimate sign of success that you can do what you want when you want.Stuart Webb [00:13:33]:Joe, I love the message. I think it's absolutely brilliant. And I absolutely agree with you because I worked with a business who had to learn how to do a lot of what you've just said. The business owner was very reluctant to sort of go forward with some of these ideas, but they then had a family emergency. And if they had not learned how to delegate how, how to let go, they would not have had the time, the freedom to be able to deal with that family emergency. They would then never have been able to come back after that family emergency, after several months and still had a business that they could get involved in. And I absolutely agree. You trying to help people to understand that their job is about making their business an effective route to, to, to.Stuart Webb [00:14:24]:To their. To their ability to enjoy their life as opposed to being the shackles that keeps them involved in their business forever is a brilliant message. Thank you very much for sharing it with us this afternoon. I really appreciate it.Stuart Webb [00:14:37]:Absolutely. Thank you.Stuart Webb [00:14:39]:So listen, one quick plea for me. I've just put a link on screen. This is WWW Systemize. That's sys T e M I S E. Please go to that link. Just put in your name, your email address. You will get one email from me a week giving you details of the brilliant guests that we have coming up on this podcast to allow you to come find out what the LinkedIn Live will be and to ask questions to get your questions answered about your business growth and the sort of things that people that brilliantly Joe has emphasized today. So just go to Systemize Me, subscribe, get onto the mailing list.Stuart Webb [00:15:25]:And I want to just finish by thanking Joe for taking time out of his. I can only imagine it is a very busy time with a book and a bunch of other things to do. Joe, thank you for coming on and spending a few minutes talking to us and I really appreciate some of the pearls of wisdom you've left us with.Stuart Webb [00:15:40]:Absolutely. Anytime. Thank you so much for the opportunity.Stuart Webb [00:15:44]:That's no problem at all. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Wingless Wings, El Mencho, and Five Questions "This Evening"

In this episode, Anita and Simon kindly passed the reigns to YRes members Abigail and Natalie to pick the brains of Alison Bull (Partner at Mills and Reeve) and Philip Barnsley (Partner and Head of Family at Higgs) regarding questions posed by other YRes members.    Referred to by many as Resolution Royalty, Alison and Philip are both experts in their field, having hosted the finance update at Resolutions National conference for several years. The episode starts by considering some of the signs to look for when domestic abuse is an issue in a case, including when the clients themselves don't recognise it.  Alison highlights the importance of asking domestic abuse screening questions and shares the following resources: ·       Domestic abuse screening information via Resolution website - Domestic Abuse Screening Information | Resolution·       Family mediation council guidance - Mediation-Screening-and-Assessment-Resource-Final-Draft-for-Consultation-Updated.pdf Phil then goes on to discuss conduct in financial remedy proceedings, whether we should plead it and the practical implications of doing so, as well as the different schools of thought currently developing through case law.  Cases mentioned: ·       N v J [2024] EWFC 184·       Tsvetkov v Khayrova [2023] EWFC 130·       LP v MP [2025] EWFC 473·       Wei-Lyn Loh v Ardal Loh-Gronager [2025] EWFC 483·       OG v AG (Financial Remedies: Conduct) [2020] EWFC 52  Other resources mentioned: ·       The Law and Disorder Podcast hosted by Nicholas Mostyn,  Helena Kennedy and Charlie Falconer ·       Resolution Report “Domestic abuse in financial remedy proceedings”  Alison and Phil also consider Form E preparation and the importance of case strategy generally, as well as pitching capital needs and income needs budgets. Alison notes, anecdotally, the difference in approach between contested proceedings and mediation and questions to what extent AI might change things.  Cases mentioned: ·       AH v BH [2024] EWFC 125 The episode concludes with discussion around spousal maintenance and the difficulties many face when advising clients given the uncertainty of the current law. 

Episode DescriptionIn this episode of Be All You Can Be MSC, learn the five critical questions every military leader should ask at a new assignment to set yourself up for success in the first 30 days. Discover the BRICK framework for building credibility from day one.Timestamped Show Notes0:05 - Introduction Welcome and overview of the five essential questions for new assignments0:40 - Rule 1: Ask for the Rating Scheme: Understanding your rater and senior rater relationships, and why asking early matters1:32 - Rule 2: Ask for Training Guidance: Identifying commander priorities and aligning your focus with organizational objectives2:06 - Rule 3: Ask for the Battle Rhythm: Understanding meeting schedules, product requirements, and protecting your credibility3:18 - Rule 4: Schedule Initial Counselings: Setting expectations with both your rater and senior rater to avoid assumptions4:20 - Rule 5: Ask Two Powerful Questions: Learning communication preferences and 90-day success expectations5:30 - Recap and BRICK: Acronym Quick review and the memorable BRICK framework for credibility building6:36 - Closing: Final thoughts and preview of the next episode on the first 90 days for platoon leadersDisclaimer: The views expressed in this podcast are the guests and host's alone and do not reflect the official position of the Medical Service Corps, the Department of Defense, or the US Government. All information discussed is unclassified approved for public release and found on open cleared sources.For more episodes listen on Apple Podcasts, Spotify, or YouTube @ Be All You Can Be MSC For more information, suggestions, or questions please contact: beallyoucanbemsc@gmail.com

You may be familiar with this verse from James 1:5: “If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you.” God wants us to be wise, and the good news is, he will grant wisdom to us as we recognize our need for it and go to the source of all wisdom, our God. We also know from Scripture the fear of the Lord is the beginning of wisdom. We want the wisdom that God imparts, not the world's fake substitute. So, this is the pre-requisite: Do you fear the Lord? Do you know and respect the one true God through a personal relationship with his Son, Jesus?  That's where God's eternal wisdom begins. Assuming you do, here are the questions you need to ask yourself often. I believe these questions will help you avoid lots of trouble, keep you from shooting yourself in the foot, as we say, and greatly increase your effectiveness, regardless of where you are or what you're doing. Question #1: Do you think before you speak? How many times have you said something—jumped quickly to give your opinion or your advice or add your two cents—and as soon as you said it, you wished the ground would just swallow you whole? Proverbs 29:20 puts it so well: “Do you see someone who speaks in haste? There is more hope for a fool than for them.” I've often said, “I may not be good but I'm fast,” as though it is a good thing to be fast. Well, maybe it is sometimes, but to speak in haste is almost always a bad idea. Note there can be a difference between doing something with haste and doing something in haste. There are times when we do need to act with haste, quickly, for good reasons. David prays in Psalm 70:1, “Hasten, O God, to save me; come quickly, Lord, to help me.” We often pray for God to act quickly, right? And then later in Psalm 119:60, the Psalmist says, “I will hasten and not delay to obey your commands.” That's the kind of haste we all need. There's no question we should hasten to obey the Lord with no delay. But speaking in haste is speaking without giving it proper thought; speaking without thinking of how it could be perceived by someone else. It is speaking foolishly. The words of the reckless pierce like swords, but the tongue of the wise brings healing (Proverbs 12:18). When you choose your words carefully, thoughtfully, not in haste, you can do so much good. Proverbs 18:21 says: “The tongue has the power of life and death, and those who love it will eat its fruit.” So, if you want to be wise, ask yourself, “Do I speak words of life or death? Do I think before I speak?” Question #2: Did you sleep on it? The simple old adage, Sleep on it, can save you lots of trouble. A wise person takes time for decisions, big and small ones, because the choices and decisions we make on a daily basis set the direction of our lives. Think about decisions that you regret. I can easily bring some recent ones to my own mind, and when I look back on decisions that didn't turn out so good, it was always because I simply didn't “sleep on it,” didn't pray enough about it, didn't always seek good counsel. Again, from Proverbs 15:22, we read: “Plans fail for lack of counsel, but with many advisers they succeed.” Wise people seek counsel from those they trust. Wise people are able to live with delayed gratification, resisting the impulse to go for the immediate reward, the instant answer. How often do you tell yourself just to sleep on it, talk to somebody you trust, pray lots? I love this verse from Jeremiah 6:16a: “This is what the Lord says: “Stand at the crossroads and look; ask for the ancient paths, ask where the good way is, and walk in it, and you will find rest for your souls.” When you're at a decision point, especially a fairly significant one, stand at that crossroad, ask for God's path, the good way. That's how you make wise decisions that bring soul rest for you. Question #3: Have you heard both sides? No doubt you've watched some courtroom drama, whether real or in a movie, where the defendant seems totally guilty until the defense gets the chance to present the other side. And what seemed so right before now seems totally wrong. Proverbs 18:17 talks about that: “In a lawsuit the first to speak seems right, until someone comes forward and cross-examines.” When someone is telling you their side of some story, before you take sides, before you get into gear to take some action, before you affirm that person, find out the other side. Do your own cross-examination and make sure you have the whole truth and nothing but the truth! There's a story in 2 Samuel chapter nine about King David who was on the run because of his son Absalom’s rebellion. A man named Ziba approached him; he was the servant of Mephibosheth, who was a crippled man who truly loved King David. But Ziba told David that Mephibosheth stayed behind in Jerusalem to reclaim his grandfather Saul’s kingdom—in other words, to take David's place—which was a lie. But David believed him and gave Ziba all of Mephibosheth's possessions. When David and his men finally returned to Jerusalem, Mephibosheth came to meet the king. Then David learned that Mephibosheth stayed in Jerusalem because Ziba, his servant, refused to saddle his donkey which prevented him from going with the king, because he was crippled and couldn't saddle it himself. So, when David discovered the other side of the story, he tried to correct his mistake, but there wasn't much he could do. Just think of the harm that is so often done because someone acted before they knew the whole story.  A wise person asks, “Have I heard both sides?” Question #4: Are you reacting or responding? A reaction is usually very emotional and often is full of feelings of revenge or defensiveness. Someone hurts your feelings and you react by trying to hurt them in some way. Someone treats you unfairly and in anger you ventilate your feelings about that person or even to that person. Those are reactions. A response is a delayed reaction, where you wait until your emotions are under control. Let me give you an example of reacting versus responding. Suppose you have a co-worker and every time she opens her mouth, it seems that bad news comes out. This person never has anything nice to say about anyone or anything, and all day long you are forced to listen to her negative chatter. What does that person do to you? If you’re in react mode, this person makes you angry, irritated, and frustrated. Having to listen to all that negative talk starts to make you think and talk negatively. That’s a reaction. It’s your automatic involuntary behavior, which is caused by that external stimuli—a negative co-worker. However, you can decide to respond instead of react. A response might be a smile when she says something negative to you. Or you may say something positive in response to her negative words. That positive response will help to keep you from being irritated and frustrated, and it will offset her negative input by your positive one, which will keep you from getting negative like your co-worker. Another response to this negative co-worker might be that you simply remove yourself from her company when you can, to avoid being exposed to her negativity. Or perhaps just develop a technique of quietly changing the subject! Now, you can see a response takes some self-control and discipline on your part. First, you have to be aware of the fact you have a tendency to react poorly in this circumstance, and then you must have an alternate strategy to tell you how to respond, so that you aren’t reacting. Question #5: Are you judging a book by its cover? We all have a tendency to do this. Someone dresses very differently from the way you dress, someone has tattoos all over their body, someone has a different political view from yours—there are just so many ways that we form hard and fast opinions and ideas about people or about a situation just by the way they look—by what you see on the outside. How many people in your life are dear friends, and yet they look very different from you? They have different backgrounds, different life experiences, come from different cultures, and yet they are dear people you know and love. If you judged them by their “cover,” you might never have become good friends. I think of a person in my church, Miss Shirley, who is now with Jesus, who made it her job to stand at the front door every Sunday and welcome everyone. It was her purpose to find a stranger and make that stranger feel welcome. When I first met Miss Shirley, I wanted to take her to a hair stylist and buy her some new clothes. She did not look like she should be welcoming people at the front door! I judged her by her cover, but I came to know her as one of the most effective people in our church. She was loved by so many, and she welcomed so many people into our church who might otherwise never have connected with us. I wish we had a hundred Miss Shirleys. God used her simple appearance to break down barriers, and she was a powerhouse for the Lord. So here are the five questions a wise person will ask herself often: Do I think before I speak? Did I sleep on it? Have I heard both sides? Am I reacting or responding? Am I judging a book by its cover? Proverbs 3:13 says: “Blessed are those who find wisdom, those who gain understanding.” No matter who you are, how young or how old, you can find wisdom and you will be blessed. I believe these five questions will help you.

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Thinking about booking a big equine show this year? Before you fill in that booking form, there are five key questions I really want you to ask yourself.Shows can be incredible for visibility, connections and long term growth. But they can also be expensive, exhausting and disappointing if you go in without a clear plan. In this episode, I walk you through five grounded questions that will help you decide whether a show is actually the right move for your equine business right now.We talk about defining what success really looks like for you, not in theory but in real terms. Whether that is direct sales, email list growth or meeting a certain type of client. We also cover your true capacity, not just financially but in terms of time, energy and support before, during and after the event.I also dive into the true cost of exhibiting at shows, which goes far beyond the stand fee. Travel, accommodation, stock, display kit, childcare, food, parking and the time away from other income generating work all add up. When you see the full picture, it becomes much easier to make a clear and confident decision.We then look at how a show fits into your bigger business strategy. Is it part of a long term visibility plan or are you secretly hoping it will rescue a slow season on its own? Finally, I share why you need a follow up plan regardless of whether the show feels busy or quiet, so you can make the most of the opportunity either way.These questions are not here to put you off exhibiting. They are here to help you make a solid, strategic decision that supports your business rather than drains it.In this episode we cover:– How to define what success at a show actually means for your business– Checking your real capacity before committing to a big event– The hidden and true costs of exhibiting at equine shows– How shows should fit into your wider marketing and client strategy– Planning what you will do with the results, good or quietIf you are currently considering a big equine show and feel unsure, come and talk it through inside the free Equestrian Business Support Network. And if you are heading to the National Equine Show, come and find me on stand B73 and let me know what you decided.For more see: www.EquineBusinessMentor.com Take the health check here https://equinebusinessmentor.com/healthcheck-page Join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork

In their first white paper of 2026, the GAA team tackles five critical questions shaping global markets. Join David Wolf as he shares the team's perspective on what these questions mean for investors and how they could influence asset allocation strategies in the months ahead. Recorded on February 12, 2026. At Fidelity, our mission is to build a better future for Canadian investors and help them stay ahead. We offer investors and institutions a range of innovative and trusted investment portfolios to help them reach their financial and life goals. Fidelity mutual funds and ETFs are available by working with a financial advisor or through an online brokerage account. Visit fidelity.ca/howtobuy for more information. For a fifth year in a row, FidelityConnects by Fidelity Investments Canada was ranked #1 podcast by Canadian financial advisors in the 2025 Environics' Advisor Digital Experience Study.   --   Dans sa première analyse de 2026, l'équipe de répartition mondiale de l'actif répond à cinq questions cruciales sur les thèmes qui façonnent les marchés mondiaux. Joignez-vous à David Wolf pour découvrir le point de vue de l'équipe sur ces questions, ce qu'elles signifient pour les investisseurs et ce qui pourrait influencer les stratégies de répartition de l'actif au cours des prochains mois. Date : 12 février 2026 Chez Fidelity, notre mission consiste à aider le public investisseur canadien à se bâtir un meilleur avenir et à rester à l'avant-garde. Nous offrons aux particuliers et aux institutions une gamme de portefeuilles de placement innovants et fiables pour les aider à atteindre leurs objectifs financiers et personnels. Les fonds communs de placement et les FNB de Fidelity sont offerts par l'intermédiaire des conseillers et conseillères en placements et de comptes de courtage en ligne. Pour de plus amples renseignements, visitez fidelity.ca/commentinvestir. Les baladodiffusions DialoguesFidelity se sont classées au premier rang pour une cinquième année consécutive lors du sondage 2025 d'Environics sur l'expérience numérique des conseillers et conseillères en placements au Canada.  

Welcome to Unpacked, Five Questions, a podcast that takes you behind the scenes of one great travel story. In this episode, host and Afar executive editor Katherine LaGrave sits down with contributing writer Lisa Abend, a Copenhagen‑based journalist known for her deep reporting on food, culture, and the ways travel shapes communities. For her latest Afar feature, Lisa embarked on an ambitious road trip across northern Spain to visit five tiny towns where some of the country's most exciting chefs are opening destination restaurants — and, in the process, helping revive regions long affected by depopulation. Lisa shares how she first discovered this movement, why these chefs are choosing villages of just a few hundred residents over major cities, and how their restaurants are sparking unexpected ripple effects — from new guesthouses to revived local food traditions. She also talks about the surprising absence of seafood in northern Spain's inland kitchens, the emotional family histories behind many of these restaurants, and why chatting with gas‑station attendants might be the best road‑trip advice you'll hear all year. On this episode you'll learn: Why some of Spain's most ambitious chefs are opening restaurants in remote villages How food tourism can help counter rural depopulation What makes northern Spain's regional cultures so distinct — from language to landscape to cuisine Why hyperlocal cooking in these towns often excludes seafood, even when the coast is close How family history shapes the stories these chefs tell on the plate Don't miss these moments: [03:00] The Madrid chef conference that sparked Lisa's reporting [05:00] How a single restaurant can create a ripple effect across a small town [07:00] The surprising reason none of these restaurants serve seafood [14:00] Lisa's best advice for road‑tripping across northern Spain [16:00] The gas‑station cherry exchange that became an unforgettable travel moment [21:00] The “pregnant bun” dish Lisa would eat again in a heartbeat [22:00] How family stories — and even abandoned villages — shaped the chefs' menus Resources Read Lisa's full Afar feature on Spain's small‑town culinary revolution Follow Lisa Abend for more food and travel reporting Explore Afar's Spain travel guides Visit the restaurants Lisa mentions in the episode and her story: Versátil, Monte, Arrea!, Ansils, Fuentelgato  Be sure to subscribe to the show and sign up for our podcast newsletter, Behind the Mic, where we share upcoming episodes and behind‑the‑scenes details. You can also explore our other podcasts: View From Afar, about the people and companies shaping the future of travel, and Travel Tales, which celebrates first‑person narratives about the way travel changes us. Unpacked by Afar is part of the Airwave Media podcast network. To inquire about advertising, contact advertising@airwavemedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Listen in for the five questions to answer with a partner for greater pleasure and discovery. Sexual communication is your key to unlocking boredom, assumptions and resentment in the bedroom. Lean into your curiosity with these questions and discover more intimacy and vibrancy in your sex life.Find the podcast page with all the linksORDER my Book Permission for Pleasure: Tending Your Sexual GardenJOIN my Newsletter: Good Education for Good SexFOLLOW on Instagram @cindyscharkeyVISIT my website and blog

Super Bowl, Superman, and Five Questions "This Evening"

With Brian Gutekunst set to face the media, Dan Kasper lays out the five biggest questions the Packers’ GM must answer after a frustrating season. From fixing a shaky offensive line and rethinking cornerback decisions, to tough calls on Rashan Gary, Elgton Jenkins, and the future of Quay Walker, this episode breaks down where Green Bay stands — and what must happen next if the Super Bowl window is truly open. #ManCavePodcast #GreenBayPackers #PackersNation #NFL #BrianGutekunst #NFLDraft #PackersOffseason #WisconsinSports #GoPackGo #JordanLove #NFLTalkSee omnystudio.com/listener for privacy information.

Brrrrr..., Claw Machine, and Five Questions "This Evening"

Setting Effective Limits: A Conversation About SLIC Solutions for ConflictBill Eddy and Megan Hunter welcome co-author Ekaterina Ricci to discuss their new book "SLIC Solutions for Conflict," exploring practical approaches to setting limits and consequences with individuals who demonstrate challenging behaviors.The episode introduces the "two and a half steps" approach: establishing clear boundaries, implementing consequences, and selectively using empathy, attention, and respect (EAR) statements. Traditional empathy-focused approaches may sometimes enable rather than resolve difficult situations, particularly with individuals who demonstrate manipulative behaviors.Bill Eddy outlines five crucial questions for establishing consequences: Is it proportional? Have positive consequences been considered? Is it safe? Are you prepared to enforce it? Do you need assistance?Questions we answer: How can empathy make conflict worse? Why is advance preparation important? How does social media impact younger generations' ability to set boundaries? When should you seek help imposing consequences?Whether managing professional relationships, navigating family dynamics, or maintaining personal boundaries, this episode provides practical tools for setting effective limits while maintaining respect and safety. Learn how preparation, practice, and proper timing can help you implement boundaries with confidence.Additional ResourcesWatch this episode on YouTube!Expert PublicationsSLIC Solutions for Conflict: Setting Limits & Imposing Consequences in 2 1/2 StepsHigh-Conflict TrainingUnderstanding & Managing High-Conflict TrainingPersonal DevelopmentConflict Influencer Group Class - starts January 21New Ways for Couples: Online Class + CoachingProfessional DevelopmentFamily Law Consultation Group with Bill Eddy - starts March 2026Connect With UsVisit High Conflict Institute: highconflictinstitute.comSubmit questions for Bill and MeganBrowse our complete collection of books and resources in our online store—available in print and e-book formatsFind these show notes and all past episode notes on our websiteImportant NoticeOur discussions focus on behavioral patterns rather than diagnoses. For specific legal or therapeutic guidance, please consult qualified professionals in your area. (00:00) - Welcome to It's All Your Fault (00:49) - SLIC Solutions for Conflict (01:22) - About Ekaterina (03:23) - Why This Book? (04:07) - When Empathy Makes It Worse (06:31) - Two-and-a-Half Steps (08:29) - Consequence (11:13) - Role Play Practice (13:31) - Learning How to Set the Limit (16:56) - Younger Generations and Setting LImits (20:03) - Social Media Example (22:08) - Surprises in the Writing of It (25:36) - Something Hopeful (29:54) - Creating Space for Yourself (32:38) - The Five Questions (37:55) - The Writing Experience (38:52) - A Few Examples (43:28) - Doing What's Right (46:35) - Wrapping Up

Who is Lesley?Lesley Pyle is the founder of HireMyMom, a company dedicated to helping small business owners—especially those running hybrid or remote teams—grow and succeed. After seeing countless business owners struggle to find skilled, trustworthy candidates and juggle the demands of recruiting, Lesley made it her mission to simplify hiring. Through HireMyMom, she connects digital marketing agencies, coaches, consultants, and e-commerce businesses with talented remote professionals, eliminating the hassle of massive job boards. Lesley also offers a unique concierge service, allowing an experienced HR professional to handle the entire hiring process, so business owners can focus on what they do best—growing their businesses.Key TakeawaysHere's what's brewing in this episode:

On January 20, Canada's Prime Minister Mark Carney addressed the World Economic Forum. Coming a week after his meeting with China's President Xi Jinping, his remarks made headlines globally.   In this episode of Five Questions, Five Answers, we asked Automotive News Toronto Bureau Chief David Kennedy for his perspective on where the prime minister is taking Canada's trade policy and what the bilateral accord could mean for North America. Takeaways  - Annual imports of up to 49,000 Chinese electric vehicles under the Canada-China accord.  - A 50% increase in Canadian exports to China by 2030.  - The increasing importance of compliance with evolving import regulations.  ​- The establishment of cross-functional market-access committees within companies. 

In this episode, I explore the concept of giving God your best, particularly as a husband and father. I discuss the importance of striving for excellence in one's spiritual life and offer five key questions to help listeners reflect on their spiritual journey. These questions can aid in intentionality in prayer, evangelization, service, and generosity, encouraging listeners to build a life of sainthood through daily commitment and action.Some Key Takeaways:Reflect on the love of God as seen in the crucifix.Strive to give God your best in all aspects of life.Ask yourself five key questions to enhance your spiritual journey.Embrace the universal call to sainthood.Prioritize prayer and make it a scheduled part of your day.Evangelize by sharing your faith with others.Serve others through acts of kindness and hospitality.Be generous with your time, talents, and resources.Recognize the importance of building a life of sainthood over time.Commit to daily actions that reflect your spiritual goals.Subscribe for weekly content on leadership, faith, discipline, personal growth, marriage, fatherhood, and living an excellent life.Join the SE Community on Locals here!! https://seekingexcellence.locals.com/

Jason Harris, founder of Mourning Into Dancing, a movement that helps families celebrate the lives of their loved ones through uplifting and joy-filled funerals.Through his heartfelt approach, public speaking, and upcoming certification program, Jason trains others to create memorial experiences that bring both laughter and healing, turning moments of grief into moments of gratitude.Now, Jason's journey from celebrant to author of Good Grief. Celebrate Your Life demonstrates how humour, compassion, and storytelling can transform how we honour those we've lost.And while building a mission to change the landscape of funerals across the country, he's proving that celebration and remembrance can beautifully coexist.Here's where to find more:https://speakerjason.comhttps://www.facebook.com/profile.php?id=100064274312716________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

By Peter Eddington - While Jesus walked this earth, He was confronted by the scribes and elders with a number of questions. They were determined to have Him answer what they felt were the most important questions of their time. Do you remember what those pressing questions were? What we can learn from the answers Christ

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"It takes a long time to build these deep connections that people need to be successful in real estate."  Connection is as powerful of a tool to the real estate investment world as real estate itself. The network you build could be vital to your career successes, but maintaining connections takes time and effort, creating a large barrier to the accessibility of opportunities for those in an already demanding career. What can be done to help others and leave room for your own success in the process?  In this exclusive interview with Mario Lamarre, the conversation dives deep into the power of networking events through the lens of Mario's own networking event--- Real Estate Investor Summit at Sea, a unique networking opportunity which takes place on a cruise ship. Personal anecdotes are shared, as well as the mindsets which push them to keep innovating. The pair discuss not only what networking has done for them in the past, but what it can mean for all real estate investors' futures.   Mario Lamarre, host of the Five Questions podcast, is a speaker and real estate investor who thrives on uncovering the powerful insights of real estate, business, and branding. His passion for connection with others and learning, alongside his entrepreneurial spirit, has made him a leading voice in his community.   Learn more & connect:  Join Mario and friends on the luxurious MSC World America for a 7-night real estate investors' cruise. Learn more and register at https://www.reiatsea.com/.  Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com   

In this special episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Christopher Beck—Associate Director of Individual and Planned Giving at the High Museum of Art in Atlanta and a 20-year fundraising veteran—as a new co-host for an ongoing 2026 series centered on equity, inclusion, and the real-world challenges facing fundraisers of color. This conversation centers around the practical, financial, and strategic realities of a sector that is already changing faster than many organizations are prepared for. Together, Jeff and Christopher dig into five foundational questions that will guide the series ahead, from who actually holds decision-making power inside non-profit organizations to the measurable revenue impact of building a more diverse donor base. With the great wealth transfer underway, next-generation donors on the rise, and communities of color holding more philanthropic power than ever before, this episode offers a clear-eyed look at what's at stake and what's possible for organizations willing to adapt.  It's an honest, forward-looking conversation about where fundraising is headed and how leaders can meet the moment without losing sight of relationships, mission, or results. Show Highlights: In this episode, you'll learn about… The single biggest equity barrier limiting revenue potential in most fundraising offices, and why homogeneity in decision-making is a financial risk The business case for donor diversification, including why engaging Latinx, Asian American, African American, LGBTQ+, and next-gen donors is essential for long-term growth How inclusive internal culture directly impacts donor retention, staff turnover, and relationship continuity A five-year forecast comparing equity-embracing organizations with those that resist change, and why the gap between them will continue to widen  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.   Additional Resources:   [Blog] Every Non-Profit Leader Needs to Join the Journey For Racial Justice  [White Paper]  Building a Culture of Philanthropy [Blog] White Men, Wake Up! 

(0:00) Tom Brady shutting down TB12? (14:36) Dan Matthews from Houston radio joins the show to preview Pats-Texans game (27;47) Pats playoff path (37:19) Five Questions with Gasper See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Who is Brian?Brian Parana is no stranger to the turning points that come in midlife. At 42, he's the dedicated husband of his high school sweetheart and the proud father of four—juggling the joys and challenges that come with two high schoolers and two middle schoolers, ages 10 to 15. With 15 years as a self-employed professional and over 23 years in the health industry, Brian has seen firsthand what so many entrepreneurs, business owners, and leaders experience: the demands of life and responsibility often sneak up, and self-care takes a back seat. His journey reflects the universal realization that reaching 40, 45, or 50 doesn't always look or feel as expected—prompting him to help others redefine what thriving in midlife can truly mean.Key Takeaways00:00 Avoiding Midlife Crisis: Enhance Life05:05 Finding Balance Amid Life's Chaos08:04 “Rice 72: Three-Day Fat Loss”11:50 “Developing Habits for Growth”13:30 “1% Improvements for Massive Success”17:32 “Health Choices Over Consequences”20:40 Appreciative Farewell Message_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDShealth and wellbeing, business leaders, productivity, midlife crisis, entrepreneurs, self-employed, diet industry, weight loss, lifestyle balance, flexibility, moderation, accountability, fat loss protocol, nutrition, mindset, radical accountability, busy professionals, sustainable habits, atomic habits, James Clear, Tony Robbins, personal development, business performance, routines, incremental change, ROI of health, confidence, energy levels, work-life balance, men's healthSPEAKERSBrian Parana, Stuart WebbStuart Webb [00:00:00]:SA hi and welcome back to It's Not Rocket Science. Five questions over coffee. I have my coffee monkey here. My guest Brian, Coach Brian Piranha is here with me. He has his coffee with espresso, with.Brian Parana [00:00:49]:Some seltzer water and some oat milk.Stuart Webb [00:00:52]:Coach BRIAN that's a brilliant, brilliant recipe. Thank you for that. So Brian is a, is a, is a health and well being expert, an athlete, now a coach who helps business leaders, people who are trying to run their businesses and forget that they need to remain healthy to run their business, do better with both. So Coach Ryan, welcome to It's Not Rocket Science. Five questions over coffee. Looking forward to this conversation and really looking forward to hearing how you can help us.Brian Parana [00:01:27]:I'm excited to be here. I'm looking forward to our five questions and the insights that I can bring, the value and some ideal takeaways for our guests that are listening in.Stuart Webb [00:01:37]:That's what we want to hear. So let's start with that first question. I like to always start with just give us a little bit of an oversight of the sort of person you're trying to help. What are the problems that they have in their life that might help them identify that you're currently talking to them, right.Brian Parana [00:01:55]:What happens when we reach our mid-40s? There's that term of a midlife crisis, right. I'm 42, I've married my high school sweetheart, we're 19 years in. We have four kids, two high schoolers, two middle schools, three boys and girls, 15 to 10. And I've been self employed for 15 years and been in the health industry for 23 or something. I've seen it time and again. Is that people, business owners, entrepreneurs, leaders, everyone ends up running into this at some point where the responsibilities of their life caught up to them. In a sense, they realize they're not taking care of themselves and their body. And 40, 45, 50 isn't what was expected when they got there, right.Brian Parana [00:02:44]:They're on their way to retirement or they got money in the bank or the house or whatever this stuff, but when they see themselves in the mirror, they just their waistlines expanding. They don't have the confidence in their, their workloads that they once had. There's fatigue, the lack of productivity. They feel half a step behind or maybe in one or two instead. And that's the type of person that I'm coming to the marketplace to meet is to get that priority. Let's not have a midlife crisis where we potentially disrupt some things in life. Let's actually Enhance what life has and be even more productive by taking care of yourself first to then have the energy, the resources, the capacity to keep pace with all the responsibilities that you are now in charge of.Stuart Webb [00:03:35]:So let's talk a little bit about maybe there's somebody out there at the moment thinking, hey, this guy, this guy's talking to me. What do you think they'd be able to recognize in terms of the things they tried? You know, the health kicks that go on, the act, the diet, which constantly never seems to work. I mean, they may even be finding the soul at the moment, sitting there looking at yet another diet book or even some other ways of trying to enhance this. And I think what you're trying to say is that's not always all of the solution, is it?Brian Parana [00:04:06]:No, no, definitely not. Oftentimes we've been taught through marketing, through just literal time for, or the, the, the diet industry really started in the 1980s or so and 90s and, and continued on if you, I, I grew up in that and has infiltrated every single person that I am in association with and what I, who I've worked with for years, restriction. There's these hard protocols that they have to follow. It often lines up with more of a leader type personality where they have to feel that the grind, the hustle. They have things that have to be hard. Those are, they have to cut out, restrict all that. And I've been in a five pound weight range for decades. Obviously it's what I do by profession and I should look and be the part to lead those people.Brian Parana [00:05:05]:But with four kids, with self employment, with all these, these obstacles that just show up in everyday life, there is a way to find some balance. To have some ice cream after a kid's soccer game or after a school event, or have a small sliver of cake at a birthday party because I mean, what weekend do people not have birthdays, especially if they have four kids or something, right? There's just always those opportunities to potentially fall off track and then next, you know, we'll start again on Monday. Well, Stuart, today's Wednesday or Tuesday. It's Tuesday that we're recording this. There's a lot of sloppiness that can, that can be created there and cause you to be setting yourself back a significant amount. We need to find a level of balance of, with some flexibility, some moderation in a way that creates a lifestyle that they can actually live. What we do in two weeks, we do in two months, we do in two years. And finding that balance is so important.Brian Parana [00:06:04]:And that that's where I meet people every single day.Stuart Webb [00:06:09]:And I think you've got a very valid point then Brian, because you know, it's if, if you are having to force yourself into something, if you're telling yourself that you can only achieve this by constant denial, you can only do this by having to go to the gym when you don't really feel, feel like it because you've got other concerns, you've got the family to worry about things like that. It becomes more and more difficult to actually stick with something like this, doesn't it? I mean if the only time you ever get any pleasure is when you get that little bit of ice cream or that small amount of cake at a birthday party and suddenly you deny that, it just becomes impossible to stick to anything that you really, really want to do. You have to link it to something that's more than that, right?Brian Parana [00:06:50]:It's just same thing with business. If you have to grind to grow a business, it's going to fail at some point because whether the motivation, the willpower, the lack of consistently putting out or say a high marketing budget, if you one, one or five months go by and you haven't produced the outcomes to pay for that, now you're in the red and things aren't going well for the business because it's at such a high demand of say accuracy or focus or the ROI needs to be right on point there.Stuart Webb [00:07:26]:So I've got a really. You've got a special offer that I think that the audience is going to be really interested in. This I will be putting into our vault. So if you go to www.systemize.me free stock you, you'll get the details of exactly how Brian can help this coach. Brian, tell us how can you help us to get through some of these problems?Brian Parana [00:07:52]:Yeah, well say the free stuff thing, right? I have a.Stuart Webb [00:07:56]:That's the one. Anything we valuable offers. Valuable free stuff. That's what we want to give to people here. Pay it forward.Brian Parana [00:08:04]:We have a, a we're in the, the mega information, right? Maybe I could coin that. The mega information Time of our lives, right? And with ChatGPT and all you can get a meal plan, you can get a workout, you can do all these things. And what I have, my free stuff would be what I call the rice 72. It's just a three day fat loss protocol that has food, that has nutrition, that has some mindset things to help reset from the brain. Because it all starts here. And in that you get step by step specific things that we know and we've heard so much. But the point is it has to be done. So whether there's email accountability, there's actual text engagement with me as well.Brian Parana [00:08:52]:If you do get the free thing, the Rise 72, you'll be able to have some level of accountability. And that's what I want to bring into my world to. To others is create an experience, a transformative experience. Not just, hey, here's the meal plan that you're supposed to eat, but it's got to be more because nobody I the one of two things. I'm busy. Every single person, I think has always said that. And they usually say it's in all cats B, U S Y with multiple exclamation points after. That's how they describe their life.Brian Parana [00:09:27]:And I get it. I'm busy too. But I still have found a way to prioritize my health.Stuart Webb [00:09:32]:Yeah.Brian Parana [00:09:33]:So let's find a way to do that for you. The other thing is that they. So they're. They're busy and they always want to just jump in with. With both heels, in a sense. And we have to find those small little pivot points to again create that sustainability. And through talking with thousands of people over the last 20 years, so many conversations, we need to. To be able to do the things that we already know we need to do.Brian Parana [00:10:09]:And that's a high level of radical accountability I want to bring to.Stuart Webb [00:10:14]:Yeah. And it's about finding that way of, as you say, prioritizing using the. Using triggers. You know, one of the things I've often heard that.Brian Parana [00:10:22]:Yes.Stuart Webb [00:10:23]:One of the great ways of sort of building your. You're building this sort of thing in as you're talking about mindset is linking it to pleasure. You know, yes, you're going to go for a, for a run, but you're going to go for a run in the outside and listen to your favorite podcast or whatever it is, this podcast. So. And so you actually sort of. And you, you. You have to set yourself up with. The only time I listen to the podcast is when I'm going for the run or when I'm going for the walk.Stuart Webb [00:10:49]:And so that you get that sort of mindset shift. If it's not something hard, it becomes a pleasure to do some of this stuff.Brian Parana [00:10:55]:Right, Exactly. And, and that's a huge gap where people are. An example would be, say, the 75 hard. It's a very strong reset accountability protocol where you have to work out twice a day, you got to drink a gallon of water, you have some you got to read a book. All these things are great. Let's do 75 hard on your own terms. That makes it so that on day 76 or day 2000, you're still doing the things. Yeah, it's my job to help figure that out.Stuart Webb [00:11:28]:Brilliant. Love it. Brian, you've gone to the stage where you understand exactly how this works. Was there a book or a program or something that actually sort of allowed you to understand how to get that sort of mindset, that body work, everything sort of coming together, which is how you explain it to people.Brian Parana [00:11:50]:The book that comes off top of my head is there's so many personal development things I've done. I actually went to Tony Robbins seminars, I was a fire walker, I did it twice. And so many other different certifications and all that. I guess when it all comes said and done, we, we've heard it again a million times. Is that the, the James Clears is a really easy that everyone we know atomic habits. How do we build habits 1% better at a time? We take these small incremental, consistent steps to get us and we consistently keep doing that. And, and the other thing is to understand the analogy that is used in there as well. An ice cube melting at 22 degrees, it's not going to melt.Brian Parana [00:12:36]:At 23, it's not going to melt. At 29, it's not melting. At 32, it might start to melt. At 33, it's melting, it will take a while. At 40, it's melted. It's definitely on its way. And today in Miami in July, it's done melted. You know, the moment it touched the ground, even maybe on the way down to the ground, it's already evaporated because it's so hot.Brian Parana [00:13:00]:And in the beginning of these changes, even just in business, we can tie it back to business since that's who's listening. In the beginning of the business, it was so small and incremental and you didn't see those, those 1 degree changes over time. But then you built that momentum and all of a sudden you have a business with employees and it's successful and all of a sudden you're wow, I don't have time for myself. But that 1% better is going to be the key thing to build consistency into your life.Stuart Webb [00:13:30]:I'm a, I'm a great fan of somebody you may or may not have heard of a guy called David Brailsbridge who was the coach of the Great Britain cycling team. And he was a very great fan of sort of 1% improvements and he was looking at 1% improvement, improvements all the time, which took the British cycling team to the top of the world. And the reason that he did it was because he was looking at tiny, tiny changes every single time they raced, to the extent that he started sending the team out to meetings with their own pillow so that they got a slightly better night's sleep the night before they raced. It really does take tiny, tiny changes to produce a massive result, doesn't it? But it has to be consistent. It has to be continuous. You can't just do it once and then hope it's all gone back to it. You know, it's gonna be easy from that. You make that tiny change, but you have to continue to make that change.Stuart Webb [00:14:22]:You need the accountability to do it.Brian Parana [00:14:24]:Yeah. KPIs for ROIs, right? In the business world, we have those and these SOPs to get to the ROIs that we want to go, but it has to be done every day. Yeah. Same thing in our body. We need to. These are basic. We need to move so much. We need to drink our water, get enough sleep.Brian Parana [00:14:46]:We need to eat healthy food. Those are basic tenets of taking care of yourself and living in a healthy body that's energetic and you feel confident in and you fit in your clothes in. But we let distraction take us away.Stuart Webb [00:15:01]:Yeah, yeah, yeah. Brian, there must be one question that you're left at the moment thinking he's still hanging on to the really critical one, that one question that we need to sort of get to get to, and I should ask it, but I obviously don't know what it is. So what is the question that you would have liked me to have asked by now, which I obviously haven't. And then obviously, as you know the answer, you better answer it for us, otherwise it'll never get answered.Brian Parana [00:15:27]:I thought long and hard on this. And what is the true ROI of taking care of yourself and your health?Stuart Webb [00:15:34]:Oh, that is a good question. I like that.Brian Parana [00:15:37]:Huh? I thought about it a little bit. Make sure it was juicy. What is it? People at first just think, oh, I'm at a healthy body weight, or I can. I don't fall asleep in the middle of the day anymore. Or I can be productive at work, or I can go one meeting to the next to the next, or when I come home, I can engage with my family and children. Those are all really important things. But we. One thing is.Brian Parana [00:16:03]:Is say the confidence that you have, if you aren't in a healthy body, then you don't necessarily have the confidence that you think that you're portraying when you go into a meeting, right. Even this is a good old Tony Robbins example. But I'm standing here, but I can take a big deep breath in and, and I can get up here. All of a sudden I'm, I'm just 1% taller in a sense, but I am. It's been multiplied. It's 10x in my energy flow, my breath. I can get oxygen in my lungs and I can start to think clearly. And people notice that and they see it, they can feel that confidence and that energy coming from.Brian Parana [00:16:48]:And, and you don't know that you're walking around like this all day. You might feel the same, but it's, there's a difference. So what does that mean? That means that we can, if the true ROI of a healthy body is better connection with those around in your, your, your family circle, your social circles, how you show up at work and lead. We want that lead. What type of ability are you to be able to produce deals and make things happen in your career? These are all big, big ROIs that can happen. And you don't. The, the thing that you don't see. And I love sharing this with my four kids, especially my oldest right now, because he's teenage for sure, at 15, almost 16.Brian Parana [00:17:32]:But you choose your actions, but you don't choose your consequences. Therefore, if you're not taking care of your health in the 40s, you might have a heart attack by your 50. Hey, I'm so glad that you're retiring as a millionaire or whatever, but you're going to spend all of it on health care and assisted living and having someone wipe your butt because, because you have a disease, right? We have, everyone has lots of problems until they have a significant health problem, then we only have one problem. And everything else fades quickly because you have diabetes, you've had a heart attack, there's a stroke, there's cancer, there's all these, these things that are trying to kill us. And health is the most easy, say, almost free thing to do outside of your time. That you can get a huge ROI for now, but also into the future.Stuart Webb [00:18:24]:That's absolutely brilliant. And if nobody, if nobody takes anything away from this, they should take away the fact that doing something for their future is actually looking after their kids, their grandkids, their great grandkids. You know, you need to be around for those. I'm going to go back. You need to come on to systemize me free. Go find out about what Brian has been talking about, talking to us about today and make sure that you understand exactly how somebody like Brian can really help you to focus, to make sure that you are available to the future. And I'm going to put in my own little request to you, please. I send out an email just, just once a week with who's coming up on the podcast and you can come on and watch the live stream, ask questions.Stuart Webb [00:19:15]:If you want to please come onto the newsletter list. You go to Systemize Me subscribe and that gets you onto the newsletter list and you'll get an email just enabling you to listen to such brilliant advice from people like Coach Brian. Brian, thank you so much for spending a few minutes with us. Really appreciate you taking the time and if I take anything else away from this, I'm going to go and find a way now of going back out for Cycle Ride, which is something I haven't done for a while and that will help me to sort of just live a little bit longer. Yep.Brian Parana [00:19:49]:So, you know, wrapping it up, I have the, the free thing that I'll be given with Stewart is the right 72. It's a three day fat loss protocol. Men and women can do it. And then what the call to rise is is it's a hundred day fat loss transformational experience that really focuses on weekly challenges, quarterly assessment. There are small cohorts of. This is more of a men's focus group called the Brotherhood where we have a small knit group of people, men that are like minded, that want to thrive in their health too along with all these other areas in their life. And, and it's, it's again getting out of just information but actual doing the things because you're in a. It's a catalyst for transformation and that's what the call to rise is.Brian Parana [00:20:34]:So answer your call to rise to better health and a better quality of life.Stuart Webb [00:20:40]:Right. I love it. Thank you so much and I really appreciate you spending a bit of time for us. Go get that stuff. Thank you. Bye bye. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Who is RJ?RJ Horner's journey began from a place of deep frustration and anger—twelve years ago, he was unhappy with his life and felt nothing was going right. His anger affected every aspect of his world, pushing people away. Yet, amid this struggle, RJ discovered a turning point when he clung to one idea: there had to be a better way. With the support of those few who stayed by his side, especially insightful mentors, RJ started to see life differently. Their guidance reminded him of his capabilities, recognizing his education and potential even when he could not. Through this transformation, RJ found peace and purpose, building a fulfilling life grounded in resilience, learning, and the unwavering belief that things could get better.Key TakeawaysWe were thrilled to welcome RJ Horner, Life Empowerment Coach and founder of the Beacon of Life and Leadership, onto the show. RJ's journey from frustration and feeling stuck to building a fulfilling life is both inspiring and practical—perfect fuel for your next growth spurt.Here's a taste of what we covered:Recognizing When You're Ready for Change RJ speaks directly to those of us who feel there must be more to life—but just aren't sure where to start. Maybe you feel like you're drifting, struggling at work, or just not finding the joy you know is possible. RJ's story about shifting from anger and uncertainty to action is a reminder that no one is alone in feeling this way.Small Steps, Big Shifts A mentor's advice led RJ to John Maxwell's “Make Today Count,” which started his transformation. He reminds us: “The journey of a thousand miles begins with a single step.” Taking action, even a small one, is how you steer the car in a new direction.Tools and Support on the Journey RJ has launched the Beacon School of Leadership—a FREE community full of practical leadership and growth resources. He's all about genuine service: “By giving value, you now get buy-in from people… They can trust you, because they know you're in it for them.” Join the community for workshops, masterminds, and support from others walking the same path.Books That Change Mindsets RJ recommends:* “Make Today Count” by John Maxwell* “How to Win Friends and Influence People” by Dale CarnegieBoth shaped his attitude toward leadership, service, and personal happiness.Where Do You Start? RJ introduces his 3S System for Success—State, Sightline, Strategy:* State: Where are you right now?* Sightline: Where do you want to go?* Strategy: What steps will take you there?Key Takeaway:Don't be afraid to take the first step—even if it feels like the wrong one. You can always adjust your path as you go. Every attempt, even a failure, is a lesson learned.Ready to take your first step?

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Remembering Bob Weir, Josh Allen, and Five Questions "This Evening"

Is your social media feed overflowing with New Year's resolutions and tips to optimize your life? This mindset can feel overwhelming, so instead of pushing for the “perfect” 2026, I'm offering something else in this episode: five questions I return to again and again to recalibrate my relationship with myself. These questions aren't about productivity or self-improvement. They're an invitation to unlearn good girl conditioning, step out of self-abandonment, and choose a way of living that actually feels like yours. Here's what I cover:How women's socialization continues to shape our choices and behaviorsWhat passivity actually looks like when your desires and preferences go unspokenWhy overworking isn't just physical labor, but emotional, relational, and mental labor tooHow self-abandonment is at the core of people pleasing and putting yourself lastWhy joy, fun, and play can be nourishment instead of something you earn after workFind Sara here:https://sarafisk.coachhttps://pages.sarafisk.coach/difficultconversationshttps://www.instagram.com/sarafiskcoach/https://www.facebook.com/SaraFiskCoaching/https://www.tiktok.com/@sarafiskcoachhttps://www.youtube.com/@sarafiskcoaching1333What happens inside the free Stop People Pleasing Facebook Community? Our goal is to provide help and guidance on your journey to eliminate people pleasing and perfectionism from your life. We heal best in a safe community where we can grow and learn together and celebrate and encourage each other. This group is for posting questions about or experiences with material learned in The Ex-Good Girl podcast, Sara Fisk Coaching social media posts or the free webinars and trainings provided by Sara Fisk Coaching. See you inside!

Mary & Blake recap and give their reaction to episode 1.05 of Outlander: Blood of My Blood, entitled "Needfire" They break down Ellen being crowned May Queen while secretly handfasting with Brian (and yes… doing the business in a church), the show's gorgeous "hands" visual motif, and why this episode finally feels like classic early-Outlander magic again. Meanwhile, Julia and Henry keep missing each other by inches, Davina detonates the pregnancy truth, Lord Lovett gets nastier, and Murtagh—day-drunk and heartbroken—pulls the most catastrophic "wrong name" slip possible. Plus: the Stone of Destiny, the creepy prophecy vibes (two yolks, anyone?), and Blake's Outlandish Theory of the Week about a prophecy misread that could be pointing straight at Claire + Jamie. And of course, Five Questions closes it out with bonfire drinks, Beltane vs. Fourth of July chaos, and Mary's absolutely unhinged candy-cane party confession. Also in this episode: Beltane as a turning-point episode: liminal, smoky, romantic, and loaded with consequences Ellen & Brian fully ignite: handfasting, passion, and why their bond finally clicks Murtagh's spiral: rejection, humiliation, and the "Ellen" slip heard 'round the Highlands Julia's mounting danger: the pregnancy reveal, Davina's heartbreak, and Lovett's threats The witchy woman & prophecy: double-yolk symbolism, Claire callouts, and uneasy foreshadowing Stone of Destiny talk: myth, destiny, and whether the show is winking at the parent series Segments you love: Kilt Ratings, BomB Impact, Good/Bad/Great, Outlandish Theory, and Five Questions   SUBSCRIBE TO OUTLANDER CAST: AN OUTLANDER PODCAST Apple Podcasts YouTube Spotify CONNECT WITH MARY & BLAKE  Like Our Facebook Page Join Our Facebook Group Join The #NerdClan Follow On Twitter  Follow On Instagram  UNLOCK BONUS EPISODES, PREMIUM PODCASTS & MORE -- www.JoinTheNerdClan.com Sign up  HERE for Blake's Book Club: DRUMS OF AUTUMN CHECK OUT THE BEST MERCH ON THE PLANET: THE MARY & BLAKE STORE Shop for all of our podcasts, sayings, and listener inspired designs in one easy place. FOLLOW ALL OF OUR PODCASTS AT MARY & BLAKE: This Is Us Too: A This Is Us Podcast The Pokemon Pokedex With Rhys & Felicity: A Pokemon Podcast The Percy Jackson Prophecy: A Percy Jackson Podcast The MCU Diaries: Essays On Marvel Television Podcast  Bridgerton With Mary & Blake: A Bridgerton Podcast Keep Calm And Crown On: The Crown Podcast Minute With Mary: A Younique Network Marketing Podcast Rise Up!: A Hamilton Podcast The Leftovers Podcast: The Living Reminders The North Remembers: A Game Of Thrones Podcast Wicked Rhody: A Podcast About Rhode Island Events and Life You've Been Gilmored: A Gilmore Girls Podcast ParentCast: A Podcast For New Parents Outlander Cast: An Outlander Podcast The Potterverse: A Harry Potter Podcast The Last Kingdom With Mary & Blake: A Podcast For The Last Kingdom House Of The Dragon With Mary & Blake: A Podcast For House Of The Dragon The Rings Of Power With Mary & Blake: A Rings Of Power Podcast READ OUR LATEST BLOGS AT MARY & BLAKE: Mary & Blake's Blog The MCU Diaries The Handmaid's Diaries Minute With Mary Outlander Cast Blog A huge thank you to all of our members at the #NERDCLAN for helping to make this podcast possible. EXECUTIVE PRODUCERS Anne Gavin, Bobbi Franchella, Dana Mott-Bronson, Dena Kendig, Kathleen, Kirstie Wilson, Martha, Michael McGarry, Siobhan M. O'Connor, SuzyQ, Vicki Adams CO - PRODUCERS Angie L, Barbara Falk, Debbie Stelluto, Donna Walsh, Gloria Hernon, Jennifer Richie, Katelyn Cassidy, Kathy McKibben, Pamela Phelps Smith, Tracy W, Agnieszka Widłaszewska, Allyssa Sullivan, Brenda Lowrie, Candy Hartsock, Cary Robinson, Christina P, Christina T, Christine Milleker, Janice Parmelee, Jenny Rogers, Karen Snelling, Laura Roche, Marilyn L Neenan, Mary Avila, Norma Perez, Roberta R, Shonna Chapman, Suzanne Moss, Tracy E ASSOCIATE PRODUCERS Amanda, BSue Tunstall, Corbin Wahl, Coreen Starr, GAY Kleven-Lundstrom, Heather Smallwood, iloveclarkk kent, Ines Donovan, Jennifer, Jordan Cook, Laura Larsen, Leah Prengaman, Lotte Andersen, Melissa Gillespie, Tina Twyman      

Free Gas, 2026 Predictions, and Five Questions "This Evening"

On this episode, our expert guests from this year's past episodes each share one critical question that customer experience (CX) leaders need to ask themselves to deliver better customer outcomes in 2026.We've compiled the most important questions from our conversations this year — each one designed to reveal where your CX strategy is vulnerable and what to do about it. Join us as we explore those questions with previous guests:Mark Abraham (co-author, Personalized: Customer Strategy in the Age of AI)Brian Breslin (vice president, fintech and SaaS, TELUS Digital)Diane Magers (co-author, The Customer Experience Field Guide)Adrian Swinscoe (author, Punk CX and Punk XL)Jelena Bajic (vice president, global operations excellence, TELUS)For more from today's guests, check out these episodes of Questions for now:On The era of AI-driven personalization is here. What now?, Mark Abraham reveals the five key promises brands must fulfill to delight customers at every interaction. On Why do satisfied customers leave?, Brian Breslin uncovers what separates customers who stay from those who leave for a better offer.On Is experience management the new customer experience?, Diane Magers explains the strategic shift to organization-wide experience management practices.On How can you alleviate cost pressures in customer experience?, Adrian Swinscoe and Jelena Bajic share strategies for delivering exceptional outcomes in CX when leaders are asked to do more with less.Visit our website to learn more about TELUS Digital.

As the year winds down, I want to share an end-of-year message for practical SaaS founders who want to make better progress in 2026. Based on my recent conversations with more than 40 CEOs in my Practical Founders peer groups, it's clear that growth rates alone don't define whether it was a "good" year. Founders experienced very different outcomes—and very different feelings about them. In this episode, I walk through five practical questions I believe founders should ask as they look ahead to 2026 (or their next quarter). These questions focus on whether you're working on the right hard things, what you're deliberately changing next, what help you actually need, whether you have enough cushion in the business, and the story you're telling yourself and your team about progress. This isn't about templates, quick-fixes, hype, or perfect planning. It's about making steady progress on the hardest, most important things in your business—while staying independent and resilient.  Success isn't final and failure isn't fatal. What matters is whether you keep going—and keep making progress. If you're still here, still building, still learning—you're doing something right. I respect practical founders who choose independence, solve real problems, and do hard things year after year. Key Takeaways Progress Over Growth Rates - What matters is whether you moved the hardest, most important parts of your business. Focus Is a Force Multiplier - Trying many things without concentration is why most initiatives stall. Companies Mirror Their Founders - The company's strengths and weaknesses often mirror the founder's. Cushion Creates Resilience - Cash, energy, and upsides protect businesses when headwinds inevitably appear. You Make It Up - How you frame last year's results shapes decisions, morale, and alignment. Quote from Greg Head, founder of Practical Founders "Everybody's doing really hard things who are practical startup founders. I know you are too. The question isn't about what the perfect growth rate or planning process is for you right now. The question is, are you lined up to actually do enough of the most important hard things in your business next year? Are you really set up to make the kind of progress you want along the bigger vision you have for the company? There are all kinds of ways to do it. You can go fast or slow, or it could be an invest year, a rebuild year, or a steady year. You can choose your growth rate, your profitability, and all of that.  "You get to do it your way. You've bought your independence, or you are paying for it the hard way. There's no one right way to do all of this, if you're making big progress and getting better every year in the eyes of your customers, employees, and the owners." Links Greg Head on LinkedIn Practical Founders on LinkedIn Practical Founder website Podcast Sponsor – Cypress Growth Capital This podcast is sponsored by Cypress Growth Capital, an alternative to equity, royalty-based growth capital provides funding in exchange for a fixed percentage of your company's future monthly revenues. Learn more at https://www.cypressgrowthcapital.com/ The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

Are you a winner? Its five questions time.

We talk about eye balls, then we play the 5 questions game for front row Buzz Ball tickets.

See omnystudio.com/listener for privacy information.

Common Man Hour 2 --5 Questions --Wolves/Wild --Gophers Football --Lane KiffinSee omnystudio.com/listener for privacy information.

Common Man Hour 2 --5 Questions --Wolves/Wild --Gophers Football --Lane Kiffin

In hour one, Appel and Solana talk about how the Miami Heat are winning clutch games this season that they would have lost last season. The 3rd-period collapse for the Florida Panthers against the Philadelphia Flyers on Wednesday night. Appel and Solana discuss the five questions the Dolphins need to answer for the remainder of their season from an article by Adam Stites of Dolphins Wire.

What's the best schedule for illustrators? How do you choose your materials? What keeps you motivated? Anthony Wheeler, Samantha Cotterill, and Lee White tackle their most commonly asked questions and pepper in time-tested advice. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.