Marketing Chaos

I've been doing 30-day custom content decks with marketing strategies - and this episode is going to be what I've learned from doing 25+ of these so far and how I approach them so you can do this for yourself.   Also - if you want to order your own 30-day custom content deck with marketing strategy 100% personalized for you, by me, they're on sale right now for Black Friday for just $47.   laurenmarieglobal.com/blackfriday   Here are the questions that I ask in order to do this plan and audit - so grab a notepad or open up a google doc so you can come back to these yourself later.   A lot of people have said that just in answering these questions for me they gained a lot of clarity about what they want to do on their social media, but more importantly where they might be lacking the information or focus they require in order to really know who they're selling to, and what their offer is …    So going through these questions should help you get really clear before you just jump in and start making fun reels or tiktoks or whatever.   What platform will you focus on (choose 1) What is your ideal goal and intention for this custom content deck? (i.e. - you need ideas, you want to use it for organic vs. paid, etc.) Let's talk about your ideal customer (or client, student, participant) Who is your ideal customer or client? Describe her/ him in as much detail as you can below. What are 3 specific problems your ideal customer is facing right now? Not getting comments on her social media posts   4. What are 3 specific DESIRES your ideal customer is facing right now? Examples: She wants to get more online clients so she can stop working in her clinic so many hours a week 5. Let's talk about what you want to sell.  What are your marketing goals? Specifically over the next 90 days what are you trying to achieve? Describe what you will be selling during the next 90 days (private session, class, course, etc) Please include prices and titles of the offers Are any of these offers time sensitive or do you have any promotions in the next 90 days? 6. What best describes your style on social media? 7. What are your content creation limits...are you willing to do reels? videos? Is there anything you specifically are interested in more than other types of content? 8. What makes you and your offer different than everything else that's out there?

I did a deep dive into one of my clients' businesses recently and interviewed 18 of her customers. What I discovered was the disconnect between what she was selling and what they wanted, the problems they were having (both internally and externally) and the way she talked about how she could solve those problems for them. This is one of the core principles of marketing and something that I'm offering now in my 1:1 services.  Today, I'm going to walk you through the exact process I did with this business so that you can do your own ideal customer profile for yourself. Identify at least 10 people to interview Here are some key questions to ask them: Tell me about your business/ life/ body/ relationship (whatever problem your offer solves) What's your biggest struggle currently with it If you had a magic wand what would you change or what would you ask for   3. Record, transcribe, and analyze the interviews 4. Look for themes and create a profile based on them & identify key takeaways   Make sure you do not interpret their words but, rather use the exact words they do.   By doing these interviews you will have your sales copy written for you, and you will be developing voice of customer data which is invaluable. Apply to see if I can assist you in developing your ideal customer's profile here: www.workwithlaurenmarie.com  

In this episode you'll learn what to do if no one buys on your webinar or free masterclass. Here are the top 3 reasons why they're coming but they don't end up buying: You're giving too much information and overwhelming them You're not creating a gap that your offer can fill  It's your offer - is it so good they'd be crazy not to buy??

Wanna know how to stay poor while earning sh*ttons of money? I didn't think so! I was given really bad advice, listened to it for a really long time, and got myself into a pickle. And I've since come to find out that THIS mindset mistake is super common. It's my hope that by walking you through the mindset shift that I recently made that has given us an increase of $97k, it will help you, stop you from making this mistake, or allow you to be even stronger financially! Inside this episode, I outline the 4 steps we are taking to get ourselves right financially (after waking up and having this mindset shift) Step 1 - Get the book, Profit First  Step 2 - Itemize ALL your expenses. I mean, every single one. Consider calling in your debit cards lost to force-cancel any subscriptions you've made on them. Cancel all recurring small charges, and make sure to check annual subscriptions that you can easily forget about. Step 3 - Consider staff cutbacks. This sucks but is usually the biggest line item and you might not be able to afford them. Step 4 - Implement profit first so you are running your business out of what you can actually afford to spend and living on what you can actually afford to live on. If you missed the private series I made about the 7 Brutal Lessons I learned on my way to business success, go here before it is taken down www.laurenmarieglobal.com/lessons

Running a webinar or virtual live event doesn't have to get complex or tricky ... There are lots of ways to make them fancy but remember that all the bells and whistles you add will add a layer of tech and potential problems that you don't need! So, in an attempt to help you avoid the pitfalls that I've made (think: webinar platform outage right when I hit "GO LIVE")... I'll be outlining the top 3 factors to make hosting your live webinar simple. Plus, a couple of little extra hints to add here: After you listen to this and feel confident to set up your first webinar, just do a test run with a friend and make sure that everything is working. Also, I like to have a "worst case scenario" worked out just so that I can relax and know that a back-up plan is in place. Alright, dive in and grab some notes and get ready to conquer any tech fears and start playing with this powerful sales technique in your business! To find out if we could be a good fit to work together, visit www.workwithlaurenmarie.com

Questions are always an opportunity to handle objections people have before putting down their money with you. In today's episode, we'll cover the top 3 questions you should plan to answer at the end of your next webinar in order to make more sales. We'll also talk about why these 3 questions are so important and some ways to tackle the objections that lie beneath them. #1 Time How much time will it take to get the results you're offering in your program or course. #2 Money No matter the price point, some people will have the objection of money and there are ways to handle both the actual financial side as well as talk about and demonstrate the value you are providing so that your customer will be more apt to make that investment if it's right for them. #3 Skill or "is it right for me?" This one is important because people will always be disqualifying themselves from whatever you sell working for them. There are ways to illustrate who your program or course is for and who it is not right for. If you're curious about working with me for your business' marketing and sales needs, you can submit an application here www.workwithlaurenmarie.com to see if we are a good fit.

17-20% is the industry average "show up live" rate for live masterclasses or webinars.  Your sales are much more likely to come in via people who attend your training LIVE, which is why it's so very important to do everything you can to increase that live attendance rate. In this episode you will learn the top 4 ways that I've used to increase live attendance to our webinars. Try one or two out (at least) on your next masterclass and let me know how it goes! Learn more about working with Lauren Marie at www.laurenmarieglobal.com

Why people don't buy after they come to your free class? There are different types of “free content” designed to help you sell your paid offer: masterclass, webinar, free intro class, video series, zoom, telecall, email series, podcast sequence, private podcast I've been auditing webinars and noticed that people are commonly doing similar things wrong inside them. Today, I'm going to give you these so you can start to look at it for yourself and when you go to do your next free class you can make sure to keep this in mind. I'll also be diving in deeper into these next week inside a free training called Master Your Masterclass: 3 keys to doing a free class that sells your paid program. This will be live October 17th at 4pm and I'd love to have you come and join me live and ask your questions too. Register here: https://laurenmarieglobal.com/masterclass Today's episode will cover the 3 biggest mistakes people make when doing a free intro, masterclass, or webinar that lead to them not making the sales that they would like. 

First thing to consider when doing a free thing in order to pitch your paid thing is to choose an interesting, engaging, attention-grabbing topic. People no longer sign up for things just because they're free.  You need to actually sell (and market) your free event just like you do anything you are charging for. When choosing your webinar or masterclass topic, I've identified 10 important factors to consider. Listen in to hear what they are, and while you're listening make sure to download the accompanying checklist. Grab your handy Checklist Here!

I'm back for Season 3 of Marketing Chaos! I'm on the path to recovery. Recovery on all levels from a traumatic experience that, at time of this recording, is still occuring. If you want the full download of where I've been, I created a private podcast series that is 7 Brutal Lessons Learned on My Way to Business Success.  Listen to that here: http://laurenmarieglobal.com/lessons This private series is a personal story, but many people have found them relevant to their journey as well.  As for Marketing Chaos, and an introduction to our new season, I'm beginning with values. Values are something that I never paid much attention to and thought everyone just had the same ones, and writing them down was some sort of empty exercise, like having a mission statement… Now it's something I think about with every piece of content and every decision. I also get into priorities and constraints inside this episode. Also, I talk about my surprising discovery of the relationship of trauma, the brain, and moving forward in business. I'd love to hear from you on https://www.instagram.com/laurenmarieglobal/

It's been a full month between episodes - if you've been following this podcast you will know that's not normal. We have published 2 episodes a week since the beginning of this year. To be honest, I didn't know if I could do this episode. But in the spirit of all things Marketing Chaos - I do want to share what's been happening with you… Even though it's been a little on the raw, messy, unfiltered side...   Mentioned in the episode: My feature on episode 424 of Emily Hirsh's "Not For Lazy Marketers" Podcast  My instagram so you can send me the answer to my question: @laurenmarieglobal

The Expert is the sixth and final Holistic Audience Growth strategy in our series. This is for you if you have unique, specialized knowledge or skills in a certain field, and you have the time and patience to grow your audience. Tune in to this episode to learn how you can use PR to expand your reach as an expert in your field! If you're interested in the upcoming Holistic Audience Growth Formula Workshop, go to laurenmariecourses.com/grow

Strategy number five in our Holistic Audience Growth Formula is for those social butterflies that love to connect with EVERYONE! Let's take that engagement to a new level and use your natural capacities to your advantage. Tune in to this episode to find out more!

This is strategy four of our Holistic Growth Formula - the go getter! This is for you if you are short on time, want to get fast results, and don't mind paying for it. In this episode we cover how to use paid ads to your advantage, and what you should consider as you use this strategy. Tune in to find out more!

The Mentor is the third type of strategy that we are exploring in the Holistic Audience Growth Formula series.  This is for you if you have an existing audience or close group who love you and want to support your growth. If you want more people like them in your audience you may consider affiliates and refferals as a way to partner with them and grow your audience. In the case of joint venture partnerships you have no audience but you have a friend or colleague who does want to support you and is willing to use their audience to do so. If you want to explore further and find the exact audience growth strategy that will work for you, go to laurenmariecourses.com/grow for the LIVE workshop.

This is strategy number two for our Holistic Audience Growth Formula - the Collaborator. This is a must listen if you... would like to create meaningful relationships with people would like to rapidly increase your audience growth without spending a lot of time on social media don't always have a million new content creation ideas This episode will outline the seven steps for collaboration success. And if you want to explore further and find the exact audience growth strategy that will work for you, go to laurenmariecourses.com/grow for the LIVE workshop.

This episode is the first of six episodes that go into different audience growth strategies that actually suit you, your personality, and your lifestyle. If you are a creator, someone who has tons of ideas, and are a little bit more introverted, then this is for you! Don't forget - the live Holistic Audience Growth Formula Workshop is coming up soon, sign up here: laurenmariecourses.com/grow

Holistic audience growth is about finding your style for building your audience that fits your personality and lifestyle. If it is a constant struggle for you to implement a growth strategy - then that's not the right method for you (even if it is working for someone else). In this episode we look at: What is fun for you? What can you use to showcase your unique strengths the best? What can you commit to doing consistently? Tune in to find out more! If you're interested in the workshop, go to laurenmariecourses.com/grow

The best way to work yourself up is by trying to handle future problems that may never actually occur. Solving problems and getting creative is part of (or a lot of) your job as a business owner… and you can't really avoid that. In this episode we look at what's underlying the need to worry about the future problems and how to have the trust in you to handle whatever arises.

Are you trying to scale your business too soon? If you're just starting up your business, your target should be to become profitable and to work with people to get them results. If you're ready to grow your business, then you are trying to increase your revenue as fast as you can. You're looking at growing your audience and growing your team. Scaling comes into the picture when you are looking at how to execute what you are doing with more efficiency and using your time and money to your advantage. So when should you start scaling? Listen to this episode for some advice!

I get this a lot - most people want me to tell them if their ideas are going to work before they're even introduced to the world. And when the ideas are actioned and nothing goes to plan, it can put the brakes on everything! If you're looking for a guaranteed outcome with your business then you're probably not cut out to be an entrepreneur.  Actually, if you want guaranteed results I recommend that you get a job with a paycheck. You won't be good at first. You might be really bad at first! But you will get better… it will become easier... and it will start to make a difference. The results WILL come, but they may not show up the way you anticipate or thought they should. So, do you want me to tell you if your business will succeed (or not)? Tune in to this episode to find out!

Email is not dead - and you might want to start using it! Using emails to collect leads, nurture them, and make them offers is going to be a key component to your business. In this episode I dive into the 4 ways you can start nurturing your email list... Write better emails Contact your list with things they actually want Train your social following to open your emails Use email in conjunction with all of your other content creation systems Enjoy!

Thinking about starting a wellness membership, but you're not sure what to do first? Or, are you struggling to get up and running? Don't create anything (or spend another minute on your website, branding or marketing!) until you listen to this episode. This episode is a special one because it's a replay of my Masterclass "5 Little-Known Mistakes Most Membership-Creators Make (+ What to Do Instead)"! In this episode, discover the step-by-step framework to building a high-income, high-impact online wellness membership that will serve you dynamically!⁣⁣ For more info about the Membership Launch Academy, go to membershipmasterclass.co/academy

In this episode we're talking about when and why to make something free versus low price. This actually came up in a coaching call with one of our Membership Launch Academy members. What she wanted was to do 30 days of videos for $30, and at the end sell those people into a 6-month coaching program for $1800. I'm using her question as an example in this episode, to show you that sometimes you can't just slap a price tag on something. There needs to be more thought and a clear purpose for the things you are creating!

Niche-hopping or adding new offers is a band-aid solution that is cheating yourself out of growth. What problem are you avoiding or not tackling by doing this? When you start out there is the fun part, the creative part, and maybe you even enjoy the instituting, connecting, and getting sales. But eventually you will hit a ceiling/wall and it gets harder. What happens then? Do you switch audiences or niches again? Do you just add another offer and sell to the same people? See in a way this will trick you into thinking that you are growing … when really you are not. In this episode, let's talk about the 3 pillars to your business and where you might actually have an underlying issue causing this “offer hopping”.

Imposter syndrome is defined as the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills. The ones who suffer are the ones who are actually highly capable. You ARE highly capable! When imposter syndrome come on, it is not a sign to stop, but a sign that you are stepping outside of your comfort zone. So how do you deal with Imposter Syndrome? Tune in to this episode for my four tips to learn to live with it and to make your life easier.

There are some things you can figure out before you start and there are some things that you can ONLY figure out BY starting. So, create like how my six year old does when she is painting. Play, don't be attached to the outcome and know that you can always start again! Be willing to give it a go, to fail, to change directions along the way. If you are willing to have anything show up and not make it super meaningful then you will have more data, more information, and more choices available.

In this episode we are going through 5 reasons why people join a membership (and why they ultimately stay!). The five reasons covered in this episode are: Need Mastery Community Entertainment Want/luxury/convenience Which ones are relevant to your membership?

One question that I receive often from my students is "should I change my course into a membership?"... and there is no correct answer, only some things you will need to consider. If you have asked this question, or are deciding whether to create a course or membership first, tune in to this episode for all of my suggestions and recommendations!

What purpose does your membership have for you and your business?In all cases additional money is ONE factor, but it may not be the main one. Here are three main ways a membership can be used in your business: PURPOSE: A way to nurture and attract new people and generate new leads.  VALUE ADD: If you are already doing workshops or sessions, this is a way for people to have more access to you on an ongoing basis and they are spending more to have that access. YOUR BUSINESS FOCUS: Your membership stands alone and is the main focus of your business.

You have to be willing to receive money if you ever want to have a viable and wildly successful business! Today's episode is all about money and changing your mindset around it! Start by asking these questions and explore from there: What energy comes up when you say the price of your sessions/program/membership? What happens when someone tries to give you money? How easy is it for someone to pay you? How much do you discount what you do? Are you always trying to give people too much? Is that really kind? Are you grateful for money?

Milestone #7 for membership success is all about increasing retention and implementing growth strategies. The benchmark for this milestone is... I'm clear on what my members want, why they are staying, and I know why the ones who have cancelled have left. I'm actively polling, surveying and talking to my members to improve what I'm delivering and making this program so valuable for them that they will find ME when their credit card expires to make sure they never lose access.

The benchmark for Milestone #6 for creating a profitable membership is... I have an effective way to attract new leads, nurture them, and invite them into my membership/program. This episode is all about building a membership sales funnel. Tune in to hear my top tips to make this a simple process! Suggested episodes to listen to: Episode 98 - How to sell high-end coaching Episode 103 - 7 Milestones to Hit for 100k Membership Success  

Milestone #5 for creating a profitable membership is Launching! This is all about get paying members in, starting to work with them and getting them results! In this episode we are looking at the 3 Unexpected Reasons To Launch Your Membership Today (other than money). The reasons are: INTEL. Nothing beats having paying people in your program when it comes to getting useful information on creating your content and what to deliver + how to market and message to your audience based on real live paying people's data and feedback. COMMITMENT. Nothing lights a fire under your bum like paying people who are there expecting you to deliver what you said you'd deliver. TRACKING. If you start your membership today - in a year you'll have a full year's worth of data and tracking metrics that is going to be super valuable to you. The benchmark for this milestone is... I have opened the doors to my membership/program and have paying members inside that I am helping get results and solve problems (internal and external). I have also now started tracking all relevant metrics. Enjoy!

Milestone #4 for creating 100k Membership Success is about creating your Launch Plan. The benchmark for this milestone is... I have a plan (including launch dates and sales events) for growing this membership over the next year. Tune in to this episode for advice on how to strategically launch your program throughout the next year!  

Milestone #3 for creating a 100K Membership is about making the 5 key decisions. The benchmark for this milestone is... I have filled out my blueprint for my membership with all of the key decisions. These key choices are:  Title / Subtitle Big promise: I help (insert identifier) people who struggle with (insert biggest pain point) create (insert desired result) so that (insert what difference this transformation makes for them). Price (monthly and annual) The style (open or closed) Where the membership sits in the overall flow/ funnel of your business (front end/ back end) Tune in to this episode to find out more!

Milestone #2 of Membership Launch Academy is creating your irresistible offer! This includes both the actual program/membership and the positioning of the offer.  As as a business owner, you're going to create bad offers, mediocre offers, and every once in a while you'll get a home run… there is no ceiling on your business if you allow it to be created in such a way that it can grow infinitely. The benchmark for this milestone is: I have created an offer so good that my ideal customer would be crazy NOT to buy.  Links mentioned in this episode: $100M Offers by Alex Hormozi workwithlaurenmarie.com

In this episode, I've broken down Milestone #1 for creating your profitable program into 3 easy steps. Milestone #1 is about identifying who you are working with in your membership (and knowing their needs, wants and the problem you are helping them solve).The benchmark for this milestone is: I have a deep understanding of the perfect person for my program and can speak directly to their needs and desires … as well as both internal and external problems they are having. If you aren't clear on who you are working with and what problems you are helping them solve, tune in to this episode!

Inside the Membership Launch Academy we work with our students to help them create profitable recurring revenue programs and scale those programs to 6 figures.  In doing this we have identified 7 key milestones to get there. In this episode I'll go through these milestones with you! If you can follow along and answer yes or no to all of the questions, then you will have a clear indication of where you need to focus next. Show notes can be found at: https://laurenmarieglobal.com/103/

Choosing to create a greater future for the long term sometimes means that you have to cut back on a few things in the short term. I was really resistant to this! I had the point of view that to get bigger and greater you should always be choosing MORE. So the more my business grew, the more I just upgraded my lifestyle.And then we (my husband and I) sat down and looked at what our actual targets are. For the first time in about 7 years since having the twins I was willing to look at cutting back - in order to grow. This episode is all about intentionally making choices that will allow you to save money, invest in wealth to create true financial security, and create a greater future (for your life and business).

There are actually two roles you can take with social media. One is that of a consumer and one is a creator. A creator goes on social media with a specific intention. How much time they spend on social media platforms is intentional. They have a clear purpose with social media. This is a very different energy than with being a consumer. If you feel like you're overwhelmed having to be on social media, or you are on social media all day long... get off! You are in business - you have better things to do in your business and in your life than to be on social media. You need to become a creator on social media and stop consuming it. Tune in to this episode to find our how you can do that with ease!

I'm joined today for our 100th episode with my community manager, Sara Strand, who reveals the ‘secret sauce' beneath the Lauren Marie Global brand and 6 invisible factors that make what we do work. If you want to know the truth about running a multi-six figure membership business - what really goes on behind the scenes…. Listen in!

Most businesses will tell you that the reason that they're successful is because they have a superior quality of products, features, price, and service. But they're wrong... The actual reason why they're successful is usually because they've communicated and connected to their "why" rather than focusing on the "what". Reconnecting to your "why" will make all other choices simple. If you're unsure how to do that, tune in to this episode for some guidance! 

A high end coaching offer is usually something that is priced over $1500. These aren't cheap offers, nor should they be. There is a high level of investment of time, energy, and money on the client's part and on your delivery. These offers usually involve more one on one time with you or have more touch-points.  If you're looking for a way to sell a high ticket or high value offer in a non-creepy or annoying way, then tune into this episode.

Someone said to one of my membership group leaders - "Lauren is just a natural. For us ... not so much". And I got really fired up about this because it's not true that I have more of a natural ability or talent than anyone in my group. The attribution of success to natural ability or just talent is an excuse to not achieve, to not have success, and to not try in case of failure. In this episode I want to blow this whole concept of "it just comes naturally" out of the water!  

So you're thinking about starting a wellness membership. Before getting caught up in complicated platforms and technology, creating a heap of content and overwhelming yourself before you even get started (and almost assuredly then NOT starting), I want to let you know about a very simple method that I've coined the “OG" Launch Strategy. OG stands for original gangsta and is my affectionate term for “my people.” Also known as founding members, your OGs are the first group of people who take the leap and join you in your membership experience. Tune in to this episode to find out exactly how you can get started with the “OG" Launch Strategy!

When someone new has joined your membership group, that beginning period (that first day, week, month) is really crucial. You want to make them feel welcome and that they know they have arrived at the exact right place with all their new best friends waiting inside for them. That's the energy that you want to go for when you are onboarding new members. You want to make sure that it's a fun and easy process for both them and for your current members.

You will find that social media gurus always give advice that lean more heavily on ORDER than on Chaos. What most people don't know is that you actually need BOTH energies to create your business. Today's social media is much more rough, raw, real … and uncut. Let CHAOS infuse into your social media while still maintaining organization and a workflow that works for your lifestyle.

Having a membership alone can be tricky and at a low price point you need a lot of volume to be profitable. So one of the ways to actually become profitable is to focus on increasing your ACV - your Average Cart Value. When you don't have the volume yet to hit your revenue goals, and you aren't charging a high price for your offers, there are smaller ways to increase your ACV and come out ahead. Tune into this episode to find out what they are!

When you can go on a holiday and everything still runs smoothly inside your business you know you're really onto something. I remember when I created my wellness center thinking that it would do exactly that - and it did NOT! Now, my target is to make my business and my membership just as valuable without me in it. To become... USELESS! Being useless is not as scary as it sounds, in this episode let me show you how it can give you the freedom you are asking for.

In order to keep your membership viable, profitable and an asset for you that grows, you will want to focus on retention. It's far cheaper and easier to keep a current member in your membership than it is to acquire a new one!  So question is - how do you keep your members happy without you having to work more/harder? The answer might surprise you! If this episode was a contribution to you, then check out my Membership Launch Academy where we dive into topics like this further. Go to workwithlaurenmarie.com to find out more!