Podcasts about average order value

In this episode, I discuss what is average order value, how to calculate average order value, the benefits of increasing average order value, X Away From Free Shipping, the psychology of increasing order values, how to get people to buy more and a verbal demoShow Notes and Other Domains:smashingthemes.comConvertify AppsThis podcast is proudly hosted on Caproni.fm.

I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.  We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount…  Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it's a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they've bought. Here's what we all need to know about business - there are really only 3 ways to grow: 1. Increase the number of customers who buy from you 2. Increase the amount of money customers spend per transaction 3. Increase the frequency of times each customer buys from you With the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today's podcast episode I'll walk you through how and why this works.   Episode's Show Notes: https://www.catherinelangman.com/episode-251/   Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   www.catherinelangman.com/christmas https://productpreneurmarketing.com/lets-talk-2  Subscribe & Review in iTunesAre you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Click here to subscribe in iTunes!   Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!   Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many. With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive up luxury fragrance prices. Dossier aims to help customers focus on a product's quality, not a desired perception. All Dossier products are made in France, just without the price gouging. Sergio launched the company with its now-hero collection of Dossier Impressions, a collection of designer-inspired fragrances available for 70-85% less. With their success, he leveraged the company's learning from experience to develop Dossier Originals (a collection of in-house exclusive fragrances) and Dossier Home (a line of room diffusers and candles with scents from customer-favorite Impressions). As of 2024, Tache has successfully helped the company expand outside of the U.S. to Mexico, Canada, and Australia and acquired Amazon and Walmart as retail partners. Before building Dossier, Tache held several CEO roles within the digitally-native beauty space––working within the haircare and skincare industries after leaving the finance industry. Sergio holds an MBA in Finance from the Wharton School of Business at the University of Pennsylvania with his Master's and Bachelor's degree from Solvay Brussels School of Economics and Management (in Belgium, where he grew up).In This Conversation We Discuss:[00:41] Intro[01:54] Challenging unfair high margins in beauty products[02:53] Blending craftsmanship with affordability[03:37] Finding the right perfume supplier[05:18] Validating concepts without overspending[06:51] Redefining luxury perfume with accessible choices[07:59] Navigating MLQs and supplier roadblocks[10:16] Embracing boring execution for long-term success[10:44] Episode sponsors: StoreTester and Intelligems[13:56] Mastering go-to-market strategies for growth[14:58] Focusing on what works for your brand[15:49] Executing clear product messaging for success[17:00] Avoiding the shiny object syndrome[19:04] Managing cash flow in startup struggles[20:15] Understanding the urgency of financial planning[21:46] Finding value in mentorship for entrepreneurs[22:36] Choosing between self-funding and VC support[24:02] Emphasizing daily reviews of key financials[25:15] Simplifying ecommerce with key formulas[26:20] The power of boring but effective execution[27:08] Explore Dossier and connect with SergioResources:Subscribe to Honest Ecommerce on YoutubeFair-priced French perfumery crafted for the next generation dossier.co/Follow Sergio Tache linkedin.com/in/sergiotache/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textImagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode!Key takeaways from this episode:Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.AI's Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.AOV's Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.Today's Guest: Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.Recommended Apps/Tools:Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for e-commerce brands. He covers key topics such as initial campaign setup, Google Ads learning phase, keyword targeting, budgeting, ad placement focus, and ongoing optimization. Shri also discusses his "TPS approach" for testing, ensuring profitability, and scaling successful campaigns.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Ad Platform Differences2. Google Ads Keyword Strategy3. Algorithmic Learning Period in Google Ads4. Budgeting for Google Ads5. Google Ads Bidding Strategy6. Testing and Scaling Google Ads Campaigns7. Google Ads Placement Strategy8. Google Ads for YouTube9. Google Ads Campaign OptimizationTimestamps00:00 Shri Kanase's boutique marketing agency03:51 Fundamentals of Google Ads07:35 Launching a Google Ads campaign for the first time10:43 How to do keyword research for Google Ads13:55 Google Ads budget and bidding strategy 19:01 How and when to reward or punish Google algorithm21:10 Best practices for Google Ads placement22:45 Creating effective Google Ads creatives24:49 Tips for running Google Ads campaign on Youtube26:51 Feed-only approach to Performance Max campaigns29:52 TPS approach: testing, profitability, scaling34:46 How to win with Google Ads in 2024Show notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Shri Kanase - Founder & CEO at Yoru MarketingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In dieser Folge spricht Jason Modemann mit Julian Vincent Jessen, dem CEO von Devhelden, einer der führenden App-Agenturen im E-Commerce-Bereich. Julian teilt spannende Insights darüber, warum Shopping-Brands wie Snocks, Koro und KaDeWe auf maßgeschneiderte Apps setzen, um ihre Conversion Rate um bis zu 800 % zu steigern und ihren Average Order Value um bis zu 30 % zu erhöhen. Und Pssst: Jason schafft es, Julian eine konkrete Preisvorstellung für die Entwicklung einer eigenen App zu entlocken!

Today's case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on. Introducing this add-on to their checkout resulted in a 20% increase in their average order value, improved their customer acquisition costs, and finally converted fence-sitters who had been sitting for ages on their email list into paying customers. Here's exactly how Fracture made this decision and launched this add-on, and when it's smart to adapt your business to grow alongside your customers' evolving preferences. View the transcript for this episode at: https://otter.ai/u/RpoGvP9Pdn_GV-_ZhZ38y3pWehA?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Meredith: www.fractureme.com  IG: @fractureme TikTok: @fractureme_ https://www.linkedin.com/company/fracture/  https://www.pinterest.com/fractureme/ Link mentioned in the episode Net Promoter Score software: https://fracture.asknice.ly/login/?uri=%2Fdash%2Foverview Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

https://youtu.be/fyf-eGIJcfI Ethan Giffin, Founder and CEO of Groove Commerce, is driven by a passion to help businesses scale their eCommerce portal by solving complex challenges through data-driven solutions. Sessions, Orders, Revenue, Average Order Value, and Conversion Rate. This framework helps businesses track their success and optimize their online presence. He also emphasizes the importance of leveraging these metrics to drive growth and offers practical strategies for improving website performance and increasing revenue. --- Scale Your eCommerce Portal with Ethan Giffin Good day, dear listeners, Steve Preda here with the Management Blueprint Podcast. And our guest again after four years is Ethan Giffin, the Founder and CEO of Groove Commerce, a leading eCommerce agency that designs, builds, and grows websites for brands. Ethan, welcome back to the show. What's up, Steve? I am excited to be back here with you today. So excited. Yes, I'm also very excited. And I mean, your business has evolved tremendously in the last couple of years since we last had you on the show. So I'm very excited. And you've got new frameworks as well to dive in. I'm always excited to see what you're up to as well, too. All right. All right. We can talk about this maybe on another podcast. This is the floor is all yours on this podcast. And particularly, I'd like to ask you about what is your personal “Why” and what are you doing in your business to manifest it? Oh my. We got to start with the deep questions first, the hard questions? That's right. I think I probably like have a similar “Why” maybe to other entrepreneurs and founders, part of me really loves doing cool stuff. I love helping to build clients like cool things that solve business problems, like in my very nature. I'm a problem solver. And if I can help someone solve their problem and generate more revenue. Like to me, there's nothing more appealing like with that. The other kind of part of my “Why” is like, I actually really love the process of the hunt and building the business as well. Ever since I was a young kid, like I started having yard sales when I was eight years old helping my grandmother at the time to clean out their house. My grandfather had all kinds of business equipment and other things. And so, I just have always loved kind of the deal, like aspect of things. And so I just kind of have a hunger for helping people and making money. I hate to put it so bluntly. I need to help people first, but I really love the aspect of building and growing the business and solving the complex problems that come with running a business for almost 20 years as well. Yeah, I mean, money is the oxygen for the business. If it doesn't make money, it cannot grow. And therefore, in order to grow businesses and you're in the business of helping other businesses grow, it's pretty obvious that you have to put some fuel in the tank there. Well, it's an interesting cliché. Because they're like, oh, I would do this for free. At the heart of it, I give my time away to other people for free to help them solve their problems. But I have a lot of interests myself and things that I want to learn and grow. And quite frankly, all of that takes making money to be able to afford to follow those kind of paths. So it's an interesting cliche to think about. Yeah. I also sometimes feel that when you give your time away for free, then the other person might be afraid to be wasting their time, because if your time is free, their time is not free and there's a mismatch. I see people have more confidence in buying a premium product, but they feel like their time will be well used rather than buy a half-baked product where they are risking of becoming the guinea pigs. I would agree with that as well. One of my kind of side passions is DJing. DJing parties, and I'm very, very good at it. I'm probably better at that than I am at all of these other things. I started doing it when I was very young,

In this week's regular season episode we're covering the powerful impact that increasing Average Order Value (AOV) can have on your bottom line with 15 ideas for you to try in your creative business.I share my own experiences as an illustrator who significantly increased my AOV and sales by learning to bundle items and offer bulk discounts - among other tactics . You'll learn how this simple shift can transform your business, no matter what you sell or what creative services you offer. It also happens to be kinda fun!This is a great episode for creatives who...are looking for strategies to increase their AOV online and and in personare struggling to draw new customers but need to boost revenueThis episode is brought to you by our Premium Subscriber Community on Patreon and BuzzsproutFor a summary of this episode and all the links mentioned please visit:Episode172: Increase Your Average Order Value and Boost Revenue In Your Creative Business You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.Support the showYou can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In this episode I'm sharing a way to double your Halloween-niche order values this year

In this episode, Charlotte Cantrell, an ads expert, shares her extensive knowledge on creating effective ad campaigns for e-commerce businesses, particularly Etsy shops.  Charlotte discusses her journey into the world of ads, the importance of investing in ads only when a shop is scalable, and strategies for starting and optimizing ad campaigns. She emphasizes focusing on best-selling products and advised against prematurely jumping into ads or boosting posts without a proven product market fit.  The conversation also covers the benefits of working with an agency versus DIY approaches, and practical tips for leveraging various ad formats and platforms to boost sales. In this episode, we discuss: [01:41] Charlotte's Journey into E-commerce and Ads [04:52] When to Start Running Ads for Your Etsy Shop [06:20] Effective Ad Strategies and Budgeting [10:25] Choosing the Right Platform for Ads [25:10] Optimizing Ad Content and Formats [27:12] Success Stories and Lessons Learned [30:26] Evaluating Ad Spend and Average Order Value [33:01] DIY vs. Hiring an Agency for Ads Connect with Charlotte:  Website: www.Inspired-ads.com  Instagram: https://www.instagram.com/inspired_ads/ 

This episode dives into this week's intriguing news story: the surging demand for prime office spaces. Big businesses are now looking up to six years in advance to secure premium office locations. Claire and Simon dissect the reasons behind this trend, including energy efficiency regulations and the competitive labour market, which is driving companies to invest in high-quality office environments to attract and retain talent. The main segment of the episode challenges conventional wisdom about the average order value (AOV). Claire argues that while AOV is a crucial metric for many businesses, it may not be as relevant for service-based businesses or those with fewer, higher-value transactions. She discusses the limitations of AOV and offers alternative KPIs that might be more beneficial for different business models. Key points include the relevance of monthly recurring revenue, customer lifetime value, and other metrics that better align with the specific needs of various types of businesses. Finally, the episode wraps up with a "Profit Cash Growth Extra" segment where Claire shares a small but impactful tech tip: connecting your bank to your Apple Wallet to display real-time balances on your credit and debit cards. This feature can be particularly useful for business owners who want to keep a close eye on their finances without switching between multiple banking apps. VALUABLE RESOURCES Website YouTube Facebook Instagram TickTok LinkedIn ABOUT THE HOST: Claire Hancott through Profit Cash Growth helps 6 & 7 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers. As a finance director & chartered management accountant, Claire has nearly 20 years' experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business. Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn't working and where your opportunities lie. Claire's mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions. 

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee.In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significant revenue growth. He covers how to find and choose the right influencers, why it's important to keep the activation process as smooth as possible, what brands can do to keep affiliates engaged, and how to measure the success of an affiliate program.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The Evolution of Affiliate Marketing2. Affiliate Marketing Challenges Faced by Brands3. Affiliate Discovery, Activation, and Engagement4. Affiliate Program Commissions5. Attribution in Affiliate Marketing6. Affiliate Marketing Trends and Future OutlookTimestamps00:00 Evolution of the meaning of “affiliate” in e-commerce05:07 Challenges brands face when running an affiliate marketing program07:32 Strategies for affiliate activation: engagement flow and tier structures11:52 Things that get influencers interested in working with a brand15:09 Optimal affiliate marketing commission rates15:49 How to choose the right influencer for affiliate partnership19:18 Strategies for finding and recruiting affiliate partners23:11 How to measure the success of an affiliate program25:03 Affiliate marketing trends and future outlook29:05 Attribution in affiliate marketing; a tool that prevents coupon code leaks33:11 Key initiatives of Social SnowballShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Noah Tucker - Founder of Social SnowballBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Adam is the founder and CTO of Intelligems, a profit optimization engine for ecommerce brands. He and Drew Marconi started Intelligems 3 years ago after spending 4 years building dynamic pricing in the ride sharing industry in order to bring that level of sophistication around pricing and economics to DTC ecommerce. Intelligems today enables brands to A/B test content, pages, discounts, shipping fees, and prices on their storefronts. It also enable brands to build tailored experiences and personalizations informed by the learnings of those tests.In This Conversation We Discuss: [01:12] Intro[02:04] Transitioning from ridesharing to Ecommerce[03:09] Testing product prices for big impact[04:41] Benefiting from Google's unexpected move[05:44] Gaining traction with early adopters[06:44] Clarifying CRO basics and misconceptions[08:04] Balancing conversion rate and AOV[10:04] Adopting a testing mindset[11:56] Exploring test win rates and client mindset[13:45] Iterating quickly after test failures[14:36] Trusting data over intuition[15:55] Embracing non-winning test results[16:33] Assessing business lifecycle impact[17:10] Balancing orders with profit margins[19:18] Understanding statistical significance basics[21:04] Evaluating probabilities in test outcomes[22:23] Considering risks in statistical test outcomes[23:16] Moving on when tests reach clear results[24:52] Balancing creativity and analytics in a CRO[25:44] Psychological insights to optimize conversions[27:24] Leveraging psychology in Ecommerce strategies[28:18] Consumer behavior with key readings[29:04] Testing price strategies for bigger impact[30:24] Integrating brand education into conversion tactics[31:50] Optimizing landing pages for high traffic[33:20] Prioritizing first impressions on landing pages[34:06] Running advanced tests with IntelligemsResources:Subscribe to Honest Ecommerce on YoutubePrice A/B testing for Ecommerce intelligems.io/Follow Adam Kitain linkedin.com/in/adamkitain/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this week's episode, James speaks with Peter of Bartlett Farms (ND) about how he increased his average order value by educating Buyers, selling sustainable products and offering a convenient option to shop.For more Farm resources, visit: https://www.barn2door.com/resources

July 3, 2024 Recently, I've been looking for ways to increase our weekly online store revenue in our Local Line store. I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the pack slip, pack the order, pay for the bag it goes into, and hand deliver it -- begs the question, "Am I making any money on this?" I penciled out the numbers and realized I'm barely breaking even with those orders. I needed to make a certain "average order value" to make it worth it to run online sales. So I decided to raise the minimum order last week, and BOY did see a difference! My AOV went up quite a bit, and my bottom line showed it. In today's episode, we talk about "Average Order Value" or "AOV" for short. Knowing your average order value is absolutely key in business. One of the easiest ways to increase revenue in your business is to simply increase the AOV. So how do you do that?... I share three of my "best" and easies strategies to get it higher. This is going to be a classic episode! This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at https://www.mydigitalfarmer.com/fms  Start and cancel your membership anytime. Join my CSA Academy and learn how to support your CSA members Use my resources!! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what's included with the monthly membership. You'll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy Beginner's Guide to CSA Guide -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess Get my A to Z Vegetable Storage Guide and use it as a lead magnet -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer

This episode dives into the world of Average Order Value (AOV) and explores effective strategies to increase it within your online store. AOV represents the average amount a customer spends per transaction and significantly impacts your bottom line.Understanding AOV:AOV is a metric calculated by dividing your total revenue by the number of orders over a specific period.It provides valuable insights into your pricing strategy, marketing efforts, and product selection.A healthy AOV indicates customers are purchasing more or spending more per purchase.Actionable Tips to Increase AOV:Track Your AOV: Utilize plugins like Easy Digital Downloads or WooCommerce to monitor your AOV and gain data-driven insights.Optimize Pricing: Conduct tests to find the ideal pricing sweet spot that covers your costs and remains attractive to customers. Consider perceived product value when adjusting prices.Offer Product Bundles: Create bundles of complementary products to incentivize purchases and provide additional value to customers.Provide Payment Plans: Break down expensive products into smaller installments to make them more accessible and encourage larger upfront purchases.Streamline Checkout: Ensure a smooth and fast checkout process to minimize cart abandonment and potentially increase impulse purchases.Upsells and Cross-sells: Strategically suggest add-on products or related items during checkout to entice customers to spend more.Promote High-Margin Products: Highlight your most profitable products to increase revenue without necessarily requiring additional sales.Strategic Coupons: Offer targeted incentives, like free shipping when exceeding a specific cart total, to nudge customers towards adding more items.Prioritize User Experience: A user-friendly and intuitive shopping journey fosters trust and satisfaction, potentially leading to increased spending.Create Urgency with FOMO (Fear of Missing Out): Implement limited-time offers or flash sales to tap into customers' desire to avoid missing out and encourage impulsive purchases.Showcase Social Proof: Display product reviews and testimonials to build trust and credibility, potentially influencing customers to add more to their carts.Loyalty Programs: Reward repeat customers for exceeding a spending threshold to cultivate loyalty and encourage future business.Recover Abandoned Carts: Entice customers who abandon carts with incentives or reminders to complete their purchases.Test and Refine: Experiment with different strategies to discover what resonates with your target audience. Continuously adapt and innovate based on your findings.Conclusion:By thoughtfully implementing these strategies, you can increase your AOV, customer satisfaction, and overall revenue. Remember, this is an ongoing process that requires attention and adjustments. The effort invested will be rewarded with a significant boost to your bottom line.Additional Resources:Easy Digital Downloads: https://easydigitaldownloads.com/WooCommerce: https://woocommerce.com/If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:- How simply looking at the AOV in Shopify doesn't provide actionable insights- The nuances of AOV- New customer AOV vs. returning customer AOV- Strategies to increase AOV - Relationship between initial purchase price and repeat purchase ratesNathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:

Look back at April data and help share some actionable items for helping retailers capture more business Ryan was back in Colorado last week and saw a lot of our team based out of there. We did a pinball happy hour on Thursday, a gravel ride on Friday, and went to the Supercross race in Denver on Saturday. We are stoked about the big software enhancement we released last week. The product detail pages now have a super modern visual interface for customers to select size and color variations. The shopping experience is comparable to REI. We expect to see an increase in add to cart rates just in time for summer website traffic. Looking at the bike industry, most retailers and suppliers are putting a lot of weight on the market performance in May. The spring was pretty erratic and we're looking for stability entering the summer.Promising indicators coming out of April.Google search volume for bike shops has been steadily growing on an expected seasonal trend after a slowdown in March.Google search volume for “best bike” was at the highest level in the last 18 months in the first week in May. This is great news about consumer demand but it's also noteworthy that volume for this term is outpacing “bike shop”. This consumer shift to online shopping is continuing - it isn't going to retreat after COVID. The long term trend is holding, growing about 1% share of total retail sales every year. April website traffic for bike shops using Workstand was up 9% over March and up 11% compared to last year.Average Order Value online in April was up 12.5% compared to last year as more consumers are buying bikes online.Paying attention to headlines about supplier financial health. Obviously Trek's cutbacks earlier this year were eye opening but I trust that their leadership team is more than capable of managing through the situation. The news about Kona was more troubling because the company is up for sale. Kona is an important brand for our customers and I'm hoping that the right buyer comes in and stabilizes the company.What's coming up next NBDA webinar with Suzie and Ryan this FridayRyan attending the NBDA Retailer Summit next weekClient Success Summit in June Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

(This episode is a re-run that originally aired on May 29, 2023.)Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial! -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Matt serves as executive chairman and is one of the co-founders of Amazing.com and the Amazing Selling Machine course that has taught tens of thousands of students how to run a successful Amazon business. With more than a decade of ecommerce experience and with multiple million-dollar companies, Matt loves sharing his success and strategies with other entrepreneurs.> Here's a glimpse of what you would learn…. The significance of joining a mastermind group and seizing opportunities for business growth and collaboration.Importance of diversifying beyond Amazon and building a valuable consumer brand for long-term success.Importance of driving traffic to Shopify store, leveraging influencer partnerships, and optimizing product pages.Steps to set up a Shopify store, including connecting fulfillment to Amazon, adding products, and optimizing the store design.Strategies for optimizing a product page on Shopify, including modeling after successful brands and using a copywriting framework.Benefits of subscription-based business models, increasing lifetime value, and strategies for increasing average order value.Approaches to testing offers, refining strategies, and prioritizing appeal in ad campaigns.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.Here are the 3 action items that Josh identified from this episode:Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value.  focus on increasing average order value through complementary products, and subscriptions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Selling MachineMavericks Mastermind GroupRay Edwards P.A.S.T.O.R. FrameworkZipify One Click UpsellBlack Rifle CoffeeSuccess Principles by Jack CanfieldEzra FirestoneMatt Clark's Personal WebsiteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a...

What's the easiest way to increase your eCommerce revenue? By selling to the customers you already have.    Today I'm breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I'm going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they're actually successful and the tools you'll want to make it happen. _______ Reconvert Post-Purchase Cross-Sell Get 10% off for life with my affiliate link https://www.stilyoapps.com/reconvert/v1/?scid=VtZFmMOg&ref=eCommerce-Badassery _______ Get the Full Show Notes http://ecommercebadassery.com/275   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready? This has been one of our most popular promotions and offers every year. I've gotten several requests from farmers to "show them how we do it." So this episode is a deep dive into our step by step process. How we set up the offer. What we charge. How to get a higher Average Order Value. What veggies to sell. How we promote it to get lots of buying on the first day. One of the resources I offer in this episode is my Canva file for my Plant Sale Price List.

https://youtu.be/JQPMNtw3wJISangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved.Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for bold decision-making and taking risks to drive growth. Sangeeta's management style focuses on autonomy and learning from challenges.She concludes by encouraging individuals to explore the agriculture industry and consider establishing their own marketplace.TakeawaysE-commerce is transforming the agriculture industry, providing farmers with a convenient and efficient way to purchase crop inputs and other agricultural products.The CommoditAg marketplace offers a wide range of products and services for farmers, including crop inputs, equipment, machinery, and storage.Supply chain challenges, such as disruptions and price fluctuations, have highlighted the need for diversification and alternative sourcing.Data analytics play a crucial role in understanding customer behavior, optimizing marketing campaigns, and improving the overall performance of the marketplace.Strategic partnerships are essential in the agriculture industry, fostering trust, collaboration, and growth.Sangeeta's management philosophy focuses on autonomy, taking risks, and learning from challenges to drive growth and success.Chapters00:00 Introduction and Background03:07 E-commerce in the Agriculture Industry07:17 Commodity Egg Marketplace09:07 Stakeholders and Business Models14:03 Supply Chain Challenges18:20 Average Order Value and Time to Purchase21:17 Strategic Partnerships in Agriculture23:23 Team Structure and Management Style26:50 Revenue Opportunities in 202428:04 Trends Shaping the Agriculture Industry30:26 Data Insights and Analytics33:44 Management Philosophy and Decision-Making36:18 Personal Travel Experience36:44 Contact InformationSangeeta's LinkedIn profile: https://www.linkedin.com/in/sangeeta-motwani-07b8086b/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth.In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay tuned as Jordan reveals the next steps in their strategy, from email win-back series to utilizing Instagram DM funnels. Listen and learn in this episode!Key takeaways from this episode:Testing new offers and marketing experiments is essential for learning and growth in ecommerce.It's important to analyze various metrics, such as attribution models and customer behavior, to understand the full impact of promotional offers.Experimenting with Instagram DM funnels and leveraging chatbots for customer engagement can be an effective way to attract and retain customers, especially in specific demographic segments.Keeping track of financial performance through cash flow and profit and loss statements is crucial for evaluating the impact of promotional campaigns on overall business profitability.The value of taking action, testing new ideas, and being open to learning from both successes and failures in ecommerce marketing.Recommended Tools/App:Lifetimely: https://www.lifetimely.io/Liverecover: https://liverecover.com/This episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealleyThere is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization". 00:00 Intro05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization09:05 Examples Of A Successful CRO Change29:12 What's A Good “First Step” For CRO?33:37 Your Website Is Like An Airport… Here's What That Means38:42 How DO You Decide If Your CRO Test Has Enough Data?42:53 Ethan's Workshop43:46 When Do You Assume A Page Is “Good Enough To Move On”?45:55 Recap and Closing Thoughts ► Click Here For Our Advantage+ Shopping Training► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Hey there, fellow e-commerce enthusiasts!

This week on the Dan Bradbury Podcast I interview Barry Randall from The Garden Design Co.Barry shares some fascinating stories from his business including:How he grew his average order value to over £200,000How learning from other entrepreneurs and quickly implementing what he learned made a huge difference for himHow to properly take action on advice and new ideas for your businessWhy he stopped taking 'low value' jobs (under £40k!)How to stretch your thinking to discover what's really possible within your industryWhy Barry believes the biggest mistake you can make as an entrepreneur is doing nothing

In this episode of Beyond the Inbox, host Sam is joined by Leonardo Caracas from Jump Ventures. Leonardo, an expert in e-commerce growth strategies, shares his insights on key areas like content generation, commercial planning, financial optimization, and the role of data and tech stacks. He emphasizes the importance of product-market fit and discusses crucial KPIs such as reviews, repurchase rate, average order value, and conversion rate in driving growth. Tune in to learn from Leonardo's valuable advice and real-life examples of successful growth journeys in the e-commerce industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Hey, hey, Product Bosses! Today, we're bringing you another game-changing money-making tip, something we've been buzzing about in our programs, especially post-holiday season. It's all about maximizing sales per customer - a strategy that's too often overlooked. We're always on the hunt for new customers, but what about selling more to those we already have?This golden nugget is about raising your average order value. Ever thought about offering your products in packs? Let's dive into the potential of selling multiples – think a pack of two or three. This tactic is a perfect fit for consumables, like body and beauty care. Imagine offering a pack of three chapsticks or body lotions.The trick here is not just selling more but selling smartly. Position your products in a way that resonates with the customer's needs. For instance, if a single product lasts about 30 days, offer a three-pack to cover them for longer, ensuring they don't have to worry about running out.Join us as we explore these innovative strategies to boost your sales by focusing not just on attracting more customers, but also on increasing the value of each sale. It's time to rethink and revamp how we sell!Resources:If you love saving and making money as much as I do, go to theproductboss.com/moneytips and I'll send you a tip each week to your inbox. I'll also throw in a recap of our top tips!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Welcome, Product Bosses, to an episode primed to pad your profits. For those who haven't dipped their toes into the e-commerce waters yet, stick around. The insights we're sharing today are universal gold for your business treasure chest.We're zoning in on a strategy so slick, it'll revamp your revenue without the hustle for more eyeballs on your site or hands in your inventory. Get this: it's all about elevating your Average Order Value, AKA your AOV. And the magic wand for this sorcery? Your free shipping threshold.In our own Multi-Stream Machine, we spill the secrets that have helped countless product bosses—from fresh startups to six, even seven-figure earners—skyrocket their sales. And they accomplished this without fretting over increasing footfall. Just imagine: with a mere adjustment to your free shipping offer, you can watch your AOV climb and your stress levels plummet.We've witnessed this one tweak trigger dramatic sales spikes. The best part? It doesn't rely on an influx of new customers. It's about maximizing the potential of each visitor who lands on your page.So join us as we dive deep into the mechanics of this strategy and reveal how you can implement it in your business. Because who doesn't want to make more while doing less?Resources:Loving these money tips? Find all of these and so much more, plus the support of an incredible community of Product Bosses, in the Multi-Stream Machine!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Hello Product Bosses, we're here with another exciting tip to boost your earnings for the week! As you dive into the workweek, we're sending out this early so you can gear up and apply this strategy over the weekend.This week, our focus is on making the most out of every customer interaction by enhancing our Average Order Value, or AOV. How? By smartly bundling our best selling products! It's about creating that irresistible package deal that not only gives value to our customers but also increases our sales per transaction.We're all about actionable strategies that you can implement and see the results. So, are you ready to bundle up and boost your AOV? Dive in with us, apply this tactic over the weekend, and let's start seeing those higher order values rolling in. Stay tuned, and let's make this week a profitable one!Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet Started for free with Hubspot CRM! HubSpot - Money Tips

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:Monitoring affiliates regularly for compliance.Preference for historical partnerships and familiarity.Meeting with affiliates and ensuring transparency.Asking for referrals and recommendations from other brands.Benefits and challenges of affiliate marketing for brands.Optimizing strategies and working with affiliates who add value.Creating effective landing pages and reducing attribution leakage.Timestamps4:20 Brand growth, affiliate strategy, initial setup.5:10 Affiliate marketing popular, but brands frustrated.8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.18:30 Custom discount codes, tracking links, attribution, platforms.19:29 Monitoring platforms, optimizing traffic, adjusting payouts.23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.30:02 “Affiliate credits lost, but exclusive offers help.”32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.35:20 Different responsibilities: media buyer, affiliate, guidelines.40:00 Affiliate compliance is challenging, human errors inevitable.43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.45:57 Affiliate monitoring: historical partnerships, transparency, referrals.49:48 Whitelisting is important for improving brands' conversion rates and ad performance.Shownotes powered by Castmagic

Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.Listen and learn in this episode!Key takeaways from this episode:Metrics to consider when analyzing creativethe importance of the click-to-purchase metric as a valuable indicator of conversion-driving ads.Click to purchase rate as a decision-making factorThe difference between click-to-purchase rate and return on ad spend as metricsFactors influencing return on ad spend and why it is not a reliable metric for business longevityAdditional metrics to consider: click-through rate and thumb stop ratethumb stop rate as a useful metric for assessing the effectiveness of the first few seconds of video ads.The correlation between thumb stop rate and click-to-purchase ratelimitations of using return on ad spend as a leading metric, citing factors like average order value and customer lifetime value that it does not account for.Recommended Site:Salvit Advisors Leverage PlaybookGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there's no concise handbook, or step by step process to follow. You're looking up at the mountain; it's frighteningly high, and there's no clear path. Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business.  We're going to dive into Traffic, Conversion Rate, and Average Order Value. It might not be sexy or fun, but it's  hard either. And that's great news for us mathematically-challenged folks or just already-overwhelmed folks!  I promise you can do this and it WILL make a difference. Mentioned Links: Running A Proof Of Concept Event. Top 3 Tips For Increasing Your Conversion Rate. How To Get Traffic Without Spending A Fortune On Ads. The Fastest Way To Increase Your Average Order Value. -------------------- Stop wondering if you're “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Want to learn how funnels can boost conversion rates for direct-to-consumer brands? Join the conversation as we welcome Ethan Denney, CEO of Convert Flow. We discuss the power of personalized recommendations, quizzes, and incentives to increase average order values. Discover how funnels can make standard websites redundant for acquisition purposes and gain insights into effective strategies for implementing them. Don't miss out on this amazing podcast!

In this episode I'm joined by Mariel who is sharing her experience selling on Faire Faire is a unique opportunity to generate some wholesale orders for your print on demand business

Eric Melchor is a mediocre tennis player, Texas, expat living in Romania and Partnerships & Evangelists for OptiMonk. With over 600 5-star review and powering more than 30,000 brands, our mission is to empower the average online business with Amazon-like personalization superpowers. How?  By giving brands the power to use AI to create better headlines, product descriptions and run A/B tests to tailor the product page and shopping experience - on autopilot. Thus, saving you hundreds of manual hours while your conversions increase in the process.   Questions •  Could you share with our listeners a little bit about your journey, we always like to hear from our guests in their own words a little bit about how they got to where they are today. •  You are the Partnerships & Evangelists for OptiMonk. Could you share with our listeners what is OptiMonk? And what does OptiMonk do? •  Could you share with us why you think it's important to integrate AI? Do you think it will make the process a little bit more seamless? Is it giving the customer more steps to take? What have been some of your experiences with your customers? What has their feedback been? •  What are some ways that the AI can help to personalise that experience, or the shopping experience for the customer? •  So, in terms of an online shopping experience, what are some key things that you think is critical when you're trying to design that journey for the customer. What would be, let's say three or four things that you would say to them that needs to be critically engineered into that process to ensure the customer has a great experience? •  Now, Eric, could you share with our listeners what's the one online resource, tool, website or app that you absolutely cannot live without in your business? •  Could you also share with our listeners, maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently. •  Can you share with our listeners what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. •  Where can listeners find you online? •  Now, before we wrap our episodes up, could you share with us if you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote if for any reason at all you get derailed. Highlights Eric's Journey  Me: So, Eric, could you share with our listeners a little bit about your journey, we always like to hear from our guests in their own words a little bit about how they got to where they are today.   Eric shared that prior to moving to Romania, about 3 years ago, he held director level marketing and CX customer experience positions for publicly traded companies in Houston, Texas. And he really loved what he was doing. And he got to manage large teams and large budgets, but then when he decided to move to Romania with his family, he wanted to start in a new industry, and so he got into tech and SAAS, and complete shifts of big corporate America, moving into the start-up world where he was working with companies that had maybe around a dozen employees and he was wearing multiple hats.  So, completely different way of looking at marketing, and how you approach things from a customer experience perspective. So, he's enjoyed it, it's been a fantastic journey so far. But he's definitely a lot busier now than when he was working for the larger companies and he had bigger teams that can manage multiple things.   What is OptiMonk and What Your Company Does? Me: So, your bio says that you are the Partnerships & Evangelists for OptiMonk. Could you share with our listeners what is OptiMonk? And what does OptiMonk do?   Eric shared that OptiMonk is like an all in one conversion optimization platform. So, anything that you need. Well, just to take a step back, they have over 30,000 brands that use the platform and many of the brands use them to increase their AOV, which is their Average Order Value, because there's some pretty neat things that you can do to make that very simple. And there's other things that you can do as well, like grow your email subscriber list and redo cart abandons. But increasing your AOV is something that a lot of brands use them for.  Really excited that the past few months, they've been focused on AI and they've released a couple of features that allow sort of like a hands-off approach to doing conversion optimization. And so, they're really going that route after speaking with a lot of customers, it seems like the big hurdle to really trying to get the most out of conversion optimization is just time, time to learn how to use the platform, time to implement different campaigns. So, they're trying to automate this so that you don't really have to do much, and AI can do most of the work for you.  But OptiMonk, again, they've been around for about 8 years. They're integrated with many different CRMs, and platforms like Shopify and Klaviyo, and Active Campaign and HubSpot, among many others. And check them out, they're on G2, and you can look at their ratings and reviews. They have over 600 5-star reviews on G2 and Shopify.   The Importance of AI – Will it Make the Process More Seamless? Me: Now AI, that's a big thing that a lot of organizations are focused on now, especially with so many different options emerging, ChatGPT being probably the most recent in the last six to eight months. Could you share with us why you think it's important to integrate AI? Do you think it will make the process a little bit more seamless? Is it giving the customer more steps to take? What have been some of your experiences with your customers? What has their feedback been?   Eric stated that he thinks why they're implementing AI, first is because there's no human being that is smarter than a machine, than a computer, it's just not going to happen. He thinks even the greatest chess player in the world was beaten by the IBM supercomputer a few years ago and now pretty much any computer can beat any chess player in the world, it's just not going to happen, computers and AI are a lot smarter than then we humans.  So, we're just trying to take advantage of that and there's certain things that you can do like A/B testing, like A/B testing headlines, landing pages or the homepage or product page. And then rather than having the user, the customer come up with different headlines to test, their feature will come up with headlines that you can test automatically. And it could run different experiments automatically and automatically pick the winner once one has been statistically significant, proven to be the winner.  So, to answer your question, it's going to reduce the amount of time and the effort that is required to implement such conversion optimization campaigns. And then the second thing is that it's just a lot smarter than human beings, it's going to pick winners faster, and make those updates and changes on your website in real time faster than you could if you were doing it manually.   Ways that AI Can Help Personalize the Experience for the Customer Me: Now, personalization is also so important. I feel even as a consumer, when I do business with organizations, I want to know that I'm not just another transaction, and they see me for who I am, what my personal interests, requests or needs are, and I'm not being compared or grouped into a set of people, because we're all different. What are some ways that the AI can help to personalize that experience, or the shopping experience for the customer?   Eric shared that they haven't started using AI for that specific use case. However, one of the things that their platform allows is being able to collect zero party data in a very easy and friendly way. So, for those who don't know, zero party data is basically data that you would get directly from the visitor that comes to your website and you can usually get that in the form of asking a question.  So, here's a very simple use case, let's say you're shopping for Mother's Day, and Yanique, you go to a website, and you're looking for a gift for your mom, or maybe a godmother or maybe even a sister or something. And a simple question could appear that just says, “Hi, welcome to flowers.com. Are you shopping for yourself or for someone else?”  Very simple question, and then based on your answer, let's say you choose shopping for somebody else, then a response can be, “Fantastic, let me take you to the part of the website that's most valuable for you and show you our most popular items, giftable items this season.” So, that's a very simple way of collecting zero party data. But once you have that, that information, that data, then you can basically change the experience in real time for that visitor.  You're not really using any AI or anything, you're just basically doing different segmentation based on responses to the questions that you're answering. And that's what they recommend to a lot of their clients, a lot of clients who are able to collect more email subscribers, who are able to get a lot more repeat visitors, who are able to get a higher AOV, they're doing a lot of things, take into account collecting zero party data, in a very fun and engaging way. He likes to think of them as micro conversions.  Another example could be a pure health and wellness website. And let's say you primarily sell three products. One is weight loss, one is to increase muscle mass and another one is to help you sleep better.  Well, you can ask the person visiting, “Which of these three are you primarily interested in?” And then depending on their answer, let's say the person chose to increase muscle mass, then you could say, “Fantastic, here's our most popular blog posts that show you how to increase muscle mass. And by the way, here's our three most popular products for increasing muscle mass.”  And so, that's done in the form of zero party data once again, another example. But it's done in such a way that it keeps the person engaged for much longer, spending time on your website much longer into conversions as a result, the conversions increase because of the zero party data that's being collected and the ability to change the journey in real time for that end user.   In Terms of Online Shopping Experience, Key Things that Needs to be Critically Engineered to Ensure the Customer Has a Great Experience Me: Now what's interesting just listening to you speak just know, Eric, I was thinking about the whole journey of the customer, right? Because you're talking about how it is that they land on the page, what kind of experience do they have? What are some of the questions that you ask them in order to channel them down a particular road and that's kind of you orchestrating or engineering the journey you want them to have. So, in terms of an online shopping experience, what are some key things that you think is critical when you're trying to design that journey for the customer. If you had a client who came to you and they're looking to improve on their customer experience, improve on the journey that their customer is having through their online platforms, what would be, let's say three or four things that you would say to them that needs to be critically engineered into that process to ensure the customer has a great experience?   Eric stated that one example he would like to share is this brand called Obvi, have you ever heard of them Yanique?  Me: I have not.   Eric stated that they competed in a heavily saturated market. They a protein powder and they've been around about 3 years. But here's the interesting thing about them, when they started out, they started out with a $10,000 investment, bootstrap investment.  Three years later, they are a $3 Million Dollar brand and competing in a very saturated market among protein powders. What's so special is that when you see interviews of their CEO, Ronak Shah, he says they heavily focus on conversion optimization, particularly by the experience when somebody clicks on a Facebook Ad, that moment when they click on that ad, that's the moment that they are the most interested, and the most curious about a brand. Not two days later when they get the email in their inbox, not four days later when they get the SMS message. No, that time exactly when they click on that ad, that's when they're most curious and they want to learn more about the brand.  So, what they did was, is that all the landing pages that they created, they just created one landing page. But what was different about each landing page or experience was that the headline mimicked what was on the Facebook Ads, so if they had a Facebook ad that talked about grow healthy hair faster, then the headline on the landing page, said something like, are you losing your hair and you want to regrow it or something like that, it aligned with the ad that was clicked on.  Now, Obvi had a bunch of different value propositions, they had other ads that said something like the best tasting collagen protein, once that ad was clicked on, they went to the same landing page, but the website was able to recognize the Facebook ad because of the UTM parameters, he doesn't want to get too technical there. But because it recognized the ad, the headline on that landing page change to mimic what was the main copy on the Facebook Ad, even though it was the same landing page.  So, they were able to do this very easily without having to create duplicate landing pages, something he used to do as a marketer back in the day. And they were able to scale Facebook ads, which is really unheard of the past couple of years because of the iOS 14 upgrades and updates and things like that. But they were able to do it very efficiently and scale that way through Facebook, because they're able to mimic the headline on the landing pages with their advertising campaigns on Facebook.  So, that's one example he likes to share, something that all brands should be doing. Because when a person clicks on an ad, and they go to the page, the website, they want to make sure that what they clicked on is the thing that they're interested in and not some sort of bait and switch. Absolutely. So, he thinks that's one tactic.  Another tactic is Average Order Value, he thinks that's something that every brand should really focus on, especially if you're seeing cost per requisitions anywhere around $20 to $20. If you're seeing a high cost per acquisition, then definitely you should have an average order value somewhere of at least $70, $80 plus. And within the platform, they make it super easy to be able to increase your AOV, you can do things very easily, like add shipping thresholds. So, depending on the value that's in the shopping cart, let's say you provide free shipping for orders that are more than $75 and somebody puts something in there that equals $50, then there could be a little message that appears in a horizontal bar on the website, like on every page, and it just says something like, spend $25 more and you get free shipping. And that's a very easy tactic that works for a lot of brands and they're able to utilize that and get increased their AOV that way. So, that's a second tactic.  And then a third one he likes is around global visitors. So, the global visitors, he thinks Shopify released a study a few weeks ago, and the market was almost something outrageous. It was in a Billion Dollar market, it's going to continue to increase. And if you're a website that gets more than 20% of your visitors internationally, then you should be creating a personalized experience for those visitors.  Here's one example. If he goes to a retailer in the US by the name of Woodhouse Clothing, and he's based in Romania, and he goes to their website, there's a little message that will appear that says, “Hi, we ship to Romania, our prices include taxes, you can shop in your local currency, which is Romanian Leu. And our orders are free shipping if you spend more than like $200 Leu.” something like that. So, it's a very easy and a very fast way you given that international shopper assurance, and just kind of just made yourself more trustworthy by just letting them know, beforehand, before they even waste time looking around whether or not you shipped to them, just letting them know that hey, welcome we do ship to you and here's some of the other questions that you may be wondering around tax or the currency on our website. So, he thinks that's a pretty cool example.   App, Website or Tool that Eric Absolutely Can't Live Without in His Business Eric shared that the one online tool that he uses a lot is Notion, and he's starting to use it more and more. First of all, it's free, or at least the one that he uses. And he's starting to use it as a CRM. He used to use Trello a lot as a project management tool. Are you familiar with Trello, Yanique?  Me: I am, yes. So, Eric used to be a big fan of Trello. And somebody pointed out that, “Hey, you can do everything you're doing in Notion, but it's actually more streamlined and easier to navigate.” And so, he believed him, because he does use Notion for other things, but he's just not too familiar with it. And he sent him a free template to use and he's been using it ever since. And it is more streamlined, it's just quicker, it can do everything that Trello can do but it's just faster to navigate, less clicks. You can see more things on one screen. And so, he's becoming a bigger, bigger fan of Notion, he would say.   Books that Have Had the Biggest Impact on Eric When asked about books that have had the biggest impact, Eric shared that one book that he read recently is called Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland. Have you ever heard of the agency called Ogilvy?  Me: I think so, yes. Eric shared that he's (Rory Sutherland) the vice Chairman of Ogilvy, really smart guy. He saw him speak live and he got his book and it's so fascinating, because the whole premise of the book is that there's a lot of answers to solutions that are unorthodox, they are a bit crazy. But we don't spend enough time trying to think of what those crazy solutions are because we've been programmed to think logically. And also, when you're in big companies, you can't show up to a meeting and like pitch this outrageous idea, because you're afraid of the repercussions and maybe being let go, right? So, you're always trying to think of what the logical solution is to problems.  But he has a number of good examples, for example, nobody was banging on the door asking for an expensive, sexy looking vacuum, but look at Dyson. There are a lot of examples like that that he gives. And it's just a really interesting book and it's helping him to think in different ways rather than trying to think of like what's the most logical solution.   What Eric is Really Excited About Now! When asked about something that he's excited about, Eric shared that the one thing right now, obviously, for OptiMonk, they have the AI functionality features that are coming down the road, pretty excited about that, not just for their customers, but also future people who want to try their platform.  Personally, the other thing he's pretty excited about is on the side, he is launching a new service for companies that are based here in Europe, where they're having a tough time that are trying to reach their audience, especially if they're tech companies. And the past 3 years he's been building, you would say, an audience with the podcast that he hosts, and he interviews European start-up founders. And because of that, he's been able to grow his network among people in the start-up scene.  So, the service is basically combining sponsorship opportunities with his podcast, his newsletter, and then also in person events. And so, every now and then he likes to host in person cocktail party/networking events, and people that attend, they really enjoy them. They say that are a lot of fun, he likes to have a lot of fun with them, he has icebreakers, he likes to make sure that everybody has a great time. And so, in that in person event, the sponsor will have a chance to have a live short one to one interview with him in front of everybody there. So, it's another great way if their audience is also tech entrepreneurs, and tech start-ups, then it's a great way that they can get their brand in front of a live audience. So, that's what he's pretty excited about and he's been focused on he would say the past couple of weeks.   Where Can We Find Eric Online LinkedIn – Eric Melchor Innovators Can Laugh Podcast Me: So, I did remember reading a little bit about your podcast before when I was reading the bio, and I didn't get a chance to ask you about that. Could you share a little bit about your podcast? What it's about? Where does the podcast live? Is it available on most podcasts, if all platforms? And who are some of the insightful people you interview? Like I'm having this awesome interview with you now.  Eric shared that his podcast, it is available on all the major platforms like Spotify and Apple. He likes to think of the show as the Tonight Show, but for entrepreneurial related podcast, it's like a coffee, a casual coffee, like chat with the start-up founder, but the audience feels like they're just hanging out with the host and the guests. He tries to make just very light-hearted and witty. They share the ups and downs of the start-up founders, entrepreneurial journey, but they also like to have some laughs during the conversation. And so, he would say pretty recently, if he recorded an episode, and if he really listened to it and didn't think it was that funny, then he's just not airing it. So, that's how focused he is in trying for the show to live up to its name.   Some of the guests that have been so funny, a recent one not too long ago was Valentin Radu, it was episode 99. And that one almost had him crying because his story was just so funny. And all the crazy things he did just to hustle when he was younger and make $1. But there's a lot that anybody can learn from him. But he's just a good storyteller too, and quite funny.   Me: So, that's the Innovators Can Laugh Podcast, just want to reiterate that to our listeners. Feel free to tap into that as a free resource that Eric has been gracious like myself, to have a podcast and share all of these great insights with you as our listeners.    Quote or Saying that During Times of Adversity Eric Uses  When asked about a quote that he tends to revert to, Eric shared that the one quote that he always reverts to is, “Life shrinks or expands in proportion to one's courage.” by Anais Nin And whenever he's on frits about something or unsure about something, he always kind of revert to that quote. But that's his favourite quote. Have you ever heard that one before?    Me: I've never heard it, but I like it. It kind of reminds me of some of Brene Brown's quotes.   Me: Now, I just want to thank you again, Eric for taking time out of your very busy schedule. What time is it there in Romania?   Eric shared that it's 7:30 pm.  Me: Yeah, so, you're here with us at night, you could be with your family having dinner, playing cards, doing something way more fun, I'm sure and talking to me about customer experience. But we are truly grateful that you took the time out of your busy schedule to hop on this podcast and have this conversation with us. And we really learnt a lot about AI and of course your organization OptiMonk and different ways that we can look for opportunities to personalize the experience for the customers as well as engineering the customer journey in such a way that it makes it seamless and frictionless and just a better experience that at the end of it, the customer would want to do business with that organization again. So, thank you for sharing that, I'm sure listeners gained a great amount of knowledge and value from our conversation.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest    Links ·  Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland  The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!  

This week on the show, Eric Melchor from OptiMonk joins me to talk about some strategies that you can take to increase the average order value of your store. Boosting AOV is one of the best ways to increase store revenue and profit in a time where customer acquisition costs are through the roof.

It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don't you focus on the customers you already have?This week, Jon and Ryan share how you can leverage nine proven strategies to help you increase average order value. By improving the average order value of your website, you can grow your business without having to invest heavily in additional marketing and advertising. Listen to the full episode if you want to learn: How to find out your customer's needs  Nine proven tactics to increase AOV (with examples) Why social proof is such a powerful tool How to execute limited offers properly Why it's important to remember post-purchase offers If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.You'll LearnDiscover how to calculate your AOV like a proUncover the importance of tracking your AOV for business successLeverage AOV to gain customer insights and target the perfect shoppersMaster the art of offering cross-sells and upsells at the right time and placeBoost your AOV and drive sales with strategic promotions. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Welcome to part 3 of the Simple Sales Strategy Series!  Today, we are digging into your average order value. Your average order is likely a number that your POS system is reporting for you. It is the average value of all of the sales you make in your shop over a specified period of time. Simply divide total revenue by the number of orders.   Many retailers think they don't have any control over what customers are spending in their shops, but guess what? You absolutely do. What if you could increase each of your sales by 2%, 5%, $10…? What would that mean for your business?   This isn't about getting “salesy” or being manipulative. It's about making sales. We are here to run and optimize profitable businesses while serving our customers in the best ways we can.   Here are just a few ideas for increasing your average order value without feeling salesy: 1. Make a “bestsellers list” and display it in the shop. 2. Ensure staff is trained properly on your core products. 3. Merchandise to SELL. 4. Complete a customer journey map. (Episode 144) 5. Have a grab and go section at checkout.   Your Homework:  Use your POS system to figure out your average order value over a specified period of time. Then, figure out where you want it to be. Next, figure out HOW you are going to change your marketing strategy to get it done. Which tactics are you going to employ to get your AOV up while serving your customers with a better shop experience? If everything else stays the same in your shop (foot traffic, conversion), what would this increased number do for you?   We are deep diving into all of this inside of my Retailer's Inner Circle this month and having a ton of fun doing it. Want to join us? You can! The doors are always open in the Inner Circle.   Related podcasts we think you'll like:   Episode 164: Simple Sales Strategy Series: Foot Traffic and Conversion Episode 163: Simple Sales Strategy Series: Where to Start Episode 144: How to Create a Customer Journey Map Episode 118: How to Create Loyalty and Amazing Customer Experiences with Guest Expert & Author, Shep Hyken   About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendy's FREE Resources for shop owners    Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial! ► Click Here For Our Advantage+ Shopping Training► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Follow these quick & easy steps to maximize the Average Order Value of your ecommerce store! Featuring Eric Haim.___Today's Sponsors: Increase Ecommerce Average Order Quickly & Easily with ReConvert: https://www.reconvert.io/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we're taking a deep dive into strategies that can help you increase your t-shirt and apparel sales. Whether you're just starting out or already running a successful online business, increasing your average order value is a key factor in boosting your revenue and profits. Learn practical tips and proven techniques to inspire your customers to spend more per order. Discover how to strategically bundle products, upsell and cross-sell effectively, and implement smart pricing strategies that entice customers to add more items to their cart. This episode also explores the power of personalized recommendations and how to leverage upselling and cross-selling during the checkout process to drive higher order values. Don't miss this valuable episode filled with actionable insights and recommendations that will help you take your t-shirt and apparel business to the next level. Let's go! #printondemandplaybook PLUS, if you're ready to turn your business into a 6-figure brand, check out our 6 Figure Founder coaching community, https://6figurefounder.com/coaching Links in this episode: Gelato Print On Demand network, 6figurefounder.com/gelato [use discount code: PODPLAYBOOK to get 60% off your first order when placed within 72 hours] THANK YOU FOR SUBSCRIBING .. AND YOU CAN DO MORE! Here's how you can make a huge difference: Leave us a review on Apple Podcast Share your favorite episodes with others Repost this episode to your social media Tag us in your posts with #printondemandplaybook Invest in yourself and you'll never lose. Have questions? Please send us an email at support@6figurefounder.com

This week I'm doing something a little different on the Podcast.I'm going to give you one strategy a day for 5 days in a row.  It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I'm going to give you one thing to do each day.At the end of the week, you'll be 5 steps closer to being able to count on the sales you want every day, whether you're just starting out, or you're looking for significant growth this year.Today I want to talk about your numbers.   Here's a truth bomb: Numbers don't lie. You already know that, right?But what you might not know is that you can use your numbers to control your sales.You can use them to see what's working in your business. Identify opportunities. You can even use them to problem solve. To figure out why you're not getting the sales you want.Once I stopped being afraid of my numbers (I failed 11th grade math back in the day) I became a better business owner. Less emotional, and more strategic.   Here's what I decided - I was going to track and measure my numbers every week. Because I knew that when I track results I focus, and when I focus, I can create real transformation.And I decided that I would only track metrics I could control. Doing that would give me the best focus and clarity So here are the metrics I track each week. I call them my key metrics, because they control my sales. Write this down Traffic Conversion rate Average order value Those 3 numbers control your sales.   It starts with traffic - how many web visitors you get Conversion rate - the % of web visitors that place an order Average order value - the average amount each buyer spendsTraffic x Conversion rate x Average Order Value = salesYou can control your traffic - Supplement existing traffic with paid trafficYou can control your Conversion Rate - Create more returning visitorsYou can control your Average order Value - Add an in cart upsellSo here's what I want you to do Get a spreadsheet One line for each week this year One column for: Traffic, Conversion rate, Average Order Value, Returning Visitor % Fill it in every Monday morning Skip to the next episode - I'll give you some work to get you on track for Reliable Revenue

The biggest problem with the plan to reach full financial freedom in the digital product space is that it is really a HUGE “volume play” where you have to sell hundreds or thousands of units per month in order to succeed. And, in order to accomplish that volume play, it's not at all the “passive” income stream that many people initially wanted from this Etsy venture so many of them drop off. Maybe you're in a position right this moment where you are discovering… wow, this is NOT at all what I thought this was going to be. The volume play requires a lot of active work up front in order to get to the point you're looking for. If that is discouraging to you, there is another way. You can still hit your income goals with digital products by driving up your AOV (Average Order Value). This will allow you to hit your income goals with digital products much faster than the volume play. There are 3 ways to do this: multi-listing orders, multi-item orders, and high AOV listings. In today's episode, I'm going to give you 7 digital product ideas that hit high AOV to drive up revenue faster. Are you ready to get your Etsy shop SELLING? It's time to reach out! Schedule a strategy call and we will chat and see how my program can get you to that Multi-Six Figure level! https://bit.ly/3Cfc9cD Hear What Others Have to Say: https://bit.ly/3FooY76 Student Results: https://bit.ly/3F3MHYK Follow: IG: @dylanjahraus YouTube: https://bit.ly/3SIrWHM Email: team@dylanjahraus.com

We're back with top copywriter Mike Pavlish for part two of his in-depth information on video sales letters that sell like crazy. And Mike should know. He's written dozens of VSLs that have brought in 10 million dollars or more. In fact, over the last 30 years, Mike's copy has brought in three-quarters of a billion dollars in sales. And his work is still bringing in the big bucks today. I want to share with you something from last week, because it's well worth repeating. High-powered entrepreneur Alvin Huang says this: “We've tested Mike Pavlish's copywriting agains 5 other A-list copywriters, including many of the top names in the world for sales letters and VSLs. Mike's copy has won every single time. For us, Mike Pavlish has been the Steph Curry of copywriters.” But Mike may be an even better teacher than Steph. I know I learned a lot from him last week and have even used some of it for a VSL between then and today. To review, last week Mike gave us some great tips on doing research for a winning VSL, told us about the four types of VSLs and how to use each one, and described the complete package of what you need to make your lead capture and hold your prospect's attention. Today, he gets into the nitty-gritty about what makes an effective opening story. Mike is the only person I've ever heard talk about TWO kinds of mechanisms, and why you should include both in your VSL script. In addition to keeping your prospects on the edge of their seat, this two-mechanism approach will lock-in their decision to buy from you, and lock-out everyone and everything else. If, that is, you use it the way Mike describes it! Mike also reveals some secrets about your product and offer… AND… he shares some unique (and highly valuable ideas) about creating urgency and adding to your Average Order Value. Which is finished up by a separate but also tremendously worthwhile set of tips on upsells. Download.

Today, I want to talk about a quick tip to increase your average order value as a small business owner.   Here are the resources mentioned in the show: Fast Cash Strategies Mini Course

In today's episode of Raising Unicorns, we breakdown 3 pivotal improvements you can make in your offer to bump up your Average Order Value—and get the biggest bang out of your ad-spend buck. Find out how to optimize your package bundle, price your shipping, and actually win that upsell.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com. And if you want more help creating your own ads, try out our HBU courses on sale for a deal too sweet to pass up.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers:https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram)https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)