Nourish Your Brand

Over-explaining your offer, getting compliments instead of clients, or endlessly tweaking your visuals?In this episode, I'm sharing why your branding problems might not actually be branding problems – they might be theming problems.Because when your brand is missing a clear, strategic theme, it can feel flat, disconnected, and forgettable – no matter how “on-brand” it looks.We'll cover:

I'm diving into how a theme can be the difference between sounding like everyone else… and becoming the one your dream clients actually remember.We'll chat about:* Why looking polished isn't enough in a crowded market* How theming helps you differentiate without shouting* A real client story – The Two Lauras and their “jeans and a jumper” vibe* How to find a theme that makes your brand unmistakably youThis isn't about picking a quirky metaphor and hoping for the best. It's about using a theme to position your brand in a way that's clear, interesting and different from the competition.

Theming can be a powerful tool for standing out and creating emotional connection — but only if it actually supports your brand's strategy. I'll walk you through the real reason my first food theme flopped (spoiler: it wasn't the theme's fault!), what shifted when I finally gave my theme a job to do, and how you can avoid the confusion and frustration I went through.If you've been feeling tempted to pick a “cute” theme, or you've tried one but it's not landing the way you hoped, this episode will help you rethink your approach — and show you how to build a brand that doesn't just look good, but actually works.Plus, I'm inviting you into my free 4-day Knead a Theme challenge, kicking off May 5th — to help you discover a theme that brings your brand to life and drives your business goals forward.

I'm walking you through the 3 essential layers of a brand that actually works (yes, we're talking croissants

In this episode, I'm diving into why your offer needs its own identity — not just a cute name or a tab on your website, but a full-on vibe that makes it instantly recognisable and easy to sell. I share the difference between how Brand Kitchen and Offer Oven landed with my audience, what changed when I built a world around my offer, and how that shift created more buzz, ease, and excitement in my business.You'll also get a reflection prompt to help you figure out whether your offer's having its own moment — and what to do if it's not.

In this episode, I'm joined by the brilliant Emilie Nutley, a Financial Strategist and Money Coach. We chat about how to pay yourself properly, why building a buffer is more important than obsessing over five bank accounts, and how to stop treating your profit like Monopoly money. Emilie shares how to shift out of feast-and-famine cycles and into confident, consistent cashflow – with zero spreadsheet shame required.From mindset shifts to practical money moves, this episode is packed with gems that'll help you use your money with purpose and start building the life and business you actually want.

In this episode of Nourish Your Brand, I'm joined by the brilliant Michelle from Hello Lemon, a social media content strategist who helps solo entrepreneurs create content with purpose, not pressure.We chat about how to shift your relationship with social media, why you don't need to post every single day to grow, and how to start making content feel more like a creative outlet and less like a job you didn't sign up for.From finding your personal flavour to building confidence and embracing experimentation, Michelle drops so many gems on how to make content work for you.

What if, instead of working harder, you shifted the way people see you so they're naturally drawn to what you offer?In this episode of Nourish Your Brand, I'm sharing how to stop the chasing clients and start attracting them instead. I break down why some businesses get picked first while others sit unnoticed – no matter how good they are.What I talk through:

In this episode of Nourish Your Brand, I'm joined by the incredible Ceels Lockley, an Offer Strategist & Business Mentor who helps female and non-binary service providers show up and sell their offers without the stage fright.Unlike other coaches, Ceels believes in creating buyer journey-led experiences VS a one-way offer funnel.We dive into:

Branding isn't just about colours and fonts – it's about how your business is perceived.It's what makes people trust you, remember you, and ultimately, buy from you. But if you've been stuck tweaking, DIY-ing, or waiting for the “perfect time”… you might be delaying more than just your branding.In this episode, I'm tackling the biggest hesitations that hold people back, including:

Not necessarily.Branding feels slow when there's no clear process—when decisions drag out, revisions pile up, and you keep second-guessing every detail. But great branding isn't about time spent—it's about clarity, decisiveness, and the right strategy.In this episode, I'm breaking down:

I'm diving into the top 3 branding mistakes that could be costing you clients – and more importantly, how to fix them. I cover:

On the surface, it might look okay – but if people aren't feeling anything when they interact with it, you've got a problem. No excitement, no connection, no pull.In this episode, I'm breaking down three big signs that your branding might be holding you back – and what to do about it.Inside the episode, we'll cover:

How participants uncovered unique themes for their brands and offers – plus, I'll share my take on how I'd visually bring each one to life. From kaleidoscopes to phoenixes, American diners to deep, immersive branding, this episode is packed with creative inspiration.And if you're wondering how to take your theme and turn it into eye-catching branding? I've got something special cooking up. Sign up to my email list to be the first to get the details! https://studiocoya.com/newsletter======================

I'm breaking down:

In today's episode:I'm talking about the mistakes I made early on, the lessons I've learned, and how theming can work for your business without boxing you in. I'll share why theming is like adding a squeeze of lime – a small but powerful way to enhance and unify your brand across everything you do.If you've ever felt stuck on how to make your brand stand out or worried about choosing the “perfect” theme, this episode is packed with practical advice and inspiration.And don't forget to join me in the Knead a Theme Challenge – three days of support, creativity, and guidance to uncover a theme that's uniquely yours. We start Jan 21st!

In today's episode:I'm talking about how to create traditions that make your brand memorable, bring joy to your audience, and keep them coming back for more. Whether it's a monthly client surprise, a yearly campaign, or a seasonal gift, traditions add connection, consistency, and a little bit of magic to your brand.Here's what I'm covering: ☕ Why traditions work in branding and build trust over time ☕ How to create simple, thoughtful traditions that your audience will love ☕ Real examples of traditions that tie into your brand's personality ☕ Why consistency (not extravagance) is the secret to making traditions workWhat traditions could you start for your brand? Listen in for practical ideas you can use right away to create meaningful, memorable moments for your clients and audience.======================

In today's episode:We're heading to Disneyland (yes, really!) to explore the magic of branding. Your main brand is like Disneyland itself – the promise of wonder and joy. But your offers? They're like the different themed lands, each with its own distinct personality – and its own unique twist on a burger.Here's what I'm covering:

In today's episode:I'm diving into what makes a brand unforgettable – or as I like to call it, sticky. You'll learn why being memorable is so important, what might be stopping your brand from sticking, and actionable tips to make sure your brand stays top of mind for your dream clients. Plus, I'm sharing how a strong theme can tie it all together and make you even more memorable.Watch my free 15-minute Knead a Theme mini masterclass about finding the right theme for your brand.======================

In today's episode:I'm talking about why your brand on the outside needs to match what you're delivering on the inside. From first impressions to consistency, we'll explore how aligned branding builds trust and attracts your dream clients.Plus, I'm bringing something special back and it's 50% off during Black Friday weekend!======================

In today's episode:I'm talking about how to add just the right amount of personality to your brand. Keep things memorable and engaging without overwhelming your audience – it's like figuring out the perfect amount of hot sauce to make your brand stick in people's minds.Watch my free 15-minute Knead a Theme mini masterclass about finding the right theme for your brand.======================

In this special episode, I'm taking you behind the scenes of my Offer Oven process – a fast, focused 7-day approach to creating a standout brand identity for your signature offer.With only 2 days left to snag my exclusive Biz Birthday bonus, now's the time to jump in! This bonus includes a free Implementation Day (worth £600!) to give you the extra assets you need for a smooth, successful launch.Book your Offer Oven spot here!In this episode, you'll hear all about:* Why I created Offer Oven to give your offer a memorable, cohesive brand identity* How each day in the 7-day process builds toward a complete brand that stands out* What the Implementation Day bonus can do for your launch======================

In today's episode:I'm breaking down the method that helps me transform offers into unforgettable brands. It's called the RISE framework, and in this episode, I'll walk you through how each step—Research, Identify, Shape, and Equip—can help take your offer from invisible to impossible to ignore.

In today's episode:We're talking about the impact of having a polished, memorable brand and how it can transform your business. From attracting more leads to becoming the obvious choice for your audience, you'll learn exactly why looking the part is so important.

In today's episode:I'm digging into the truth about why great offers get ignored and how you can change that. It's not your offer that's the problem – it's how it's being presented. Tune in to learn what's causing your offer to blend in and what you can do to start turning heads instead.

In today's episode:I'm digging into the truth about why great offers get ignored and how you can change that. It's not your offer that's the problem – it's how it's being presented. Tune in to learn what's causing your offer to blend in and what you can do to start turning heads instead.

In today's episode:From feeling like you're “not interesting enough” to thinking “my business doesn't fit into a theme,” I'm breaking down those barriers and showing you why a strong theme is the key to turning your offer from plain to irresistible.I'll walk you through how theming simplifies your messaging, gives your brand an identity, and makes it easier for your clients to connect with you.Plus, stick around for details on my free Knead a Theme mini masterclass, where I'll guide you step-by-step to uncover the perfect theme for your offer!Access the FREE mini masterclass here: studiocoya.com/kneadatheme======================

I'm chatting about why your offer needs more than just great content to stand out – it needs a clear, compelling theme. I explore how the right theme adds flavour, personality, and makes your offer the obvious choice for your clients.======================Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:Are you a bit bored of your branding and thinking about doing a rebrand? Before you dive in, it's important to know the right (and wrong) reasons to refresh your brand. In this episode, we talk about the rebrand mindset – how to avoid impulsive changes and make sure your rebrand reflects who you are and where you're headed.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:We're digging into how to create a ‘brand world' that truly makes your offer shine. Think of it like a memorable dining experience—your brand needs to be immersive, memorable, personal, and consistent. I'm sharing tips on how to turn your offer into an experience that really connects with your audience.Grab an Offer Oven spot

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:Explore the importance of giving your signature offer a mini brand identity to make it stand out. Learn how to create an irresistible visual appeal that grabs attention and makes selling easier. Plus, get the scoop on my new thing, the Offer Oven, designed to help you brand your offers in just 7 days.Get on the Offer Oven waitlist

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:We're adding the final touches to our Branding Pie – the topping, your brand identity. Discover how to create a visually compelling and memorable brand identity that helps your clients know you're instantly a good fit.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:I'm dishing out Part 2 of our Branding Pie series, focusing on the filling – your offer. Specifically how to position it. Learn how to make your brand stand out with the three Ps: Product, Perspective, and Personality.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:We kick off a three-part series on building a branding pie. Discover how the crust, or brand strategy, forms the foundation of your brand, helping you connect deeply with your audience and guiding all your business decisions.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:How to create a brand that your audience trusts and loves. We'll explore two key elements: being genuine by staying true to your brand purpose and values, and being recognisable with a distinct visual identity. These foundational aspects are crucial for establishing and maintaining trust with your audience.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:Discover the 3 things that can transform your brand into something your audience truly connects with and learn practical tips to make your brand more relatable, memorable, and emotionally engaging.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:We're diving into the world of colour psychology to uncover how the right shades can bring your brand's personality to life.Get practical tips with flavourful examples, showing you how to season your brand's identity with just the right colours.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:I explore the art of slow cooking a perfect Bolognese and unravel the secrets of crafting a brand that not only tastes good but lasts.Learn how consistent nurturing and strategic adjustments in your branding will help you connect deeply and enduringly with your audience.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:Drawing from iconic Hong Kong staple, Vita Lemon Tea, to explore how to achieve enduring customer loyalty and brand longevity.Discover the importance of consistency, innovation, and nostalgia in crafting a brand that stands the test of time.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode: Just like selecting quality coffee beans to make that flawless cup, crafting branding on quality foundations ensures every brand interaction connects with your audience.Tune in as I talk about how to ensure your brand's 'beans' are as rich and flavourful as they can be.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode: Spring is in the air, and it's the perfect time for a brand refresh!In this episode, I get into how to keep your give your brand a good refresh to keep it crisp, vibrant, and bursting with flavour, just like a perfect spring salad.From reassessing your core 'ingredients' to sprinkling in some exciting new elements, get all the tips you need to ensure your brand stands out this season.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode: From pruning to setting boundaries, discover how to keep your brand in 'mint condition', making it as enduring, versatile, and appealing as mint itself!Watch the episode to understand how strategic care and cultivation can guide your branding in the right direction.======================

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode: Your Point of View (POV) is the 'salt' your brand desperately needs. It's about adding that perfect dash of personality to stand out.Discover how to sprinkle the right amount of 'you' into your brand, attract dream clients, and leave them craving more

Welcome to 'Nourish Your Brand,' where Aiza, your Brand Chef will be serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.In today's episode:I'll be taking the concept of a sourdough starter and applying it to the foundations of your branding. Keeping it super simple with just 2 ingredients, just like a sourdough starter!