Spiderworking's Blogcentric Podcast - Improve Your Blog With My Weekly Challenges

This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2.  I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […]The post How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […]The post Is It OK? What Can Satirical TV Tell Us About Hashtags? appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […]The post How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […]The post Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […]The post The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […]The post How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […]The post How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […]The post How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […]The post How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […]The post How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […]The post How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

30-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […]The post How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […]The post Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […]The post How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […]The post Can A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […]The post Can T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […]The post Kelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […]The post How To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

The Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […]The post Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Blogcentric is coming of age.  After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […]The post Wait! This Isn’t The Blogcentric Podcast appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Sometimes working for yourself is a battle of the minds. There’s the mind that knows you have to get stuff done to make money. And then there’s the mind that wants to procrastinate or sit on the couch and surf the internet. How can the efficient mind win? Have you ever met one of those […]The post How To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #127 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Can a questions and answers site get people to visit your blog? I‘d heard rumours that Quora was a site that could drive a lot of website traffic so I thought I’d experiment. This is part 3 in our series on using unusual networks to drive traffic to your blog: In part 1 we experimented with […]The post Can Question And Answer Site Quora Attract Visitors To Your Blog? – Blogcentric #126 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Can a tool designed for online curation drive traffic to your blog? Apparently so, I’ve heard accounts from many bloggers that Flipboard can drive a tonne of traffic. Can we replicate that success? Time to find out What the flip is Flipboard? Flipboard is an online curation tool, you find cool stuff on the web […]The post Are You Up For A Flippin Challenge? Can Using Flipboard Drive Traffic To Your Blog? – Blogcentric #125 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  Is it worth using networks like Pinterest? Quora? Medium to get more people to […]The post The Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I used to make the mistake of rushing promotion of my blog posts. It’s silly, I spend a lot of time creating them you’d think I’d spend as much time as possible ensuring people read them. But there you are, I’d throw out a few quick lines on Twitter, Facebook and LinkedIn and move on […]The post How My Blog Promotion Schedule Eliminates the Frankenstein’s Monster Effect – Blogcentric #123 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend the Learn Inbound conference […]The post Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook is greedy, it wants all the people for itself, forever. It doesn’t want them to leave their site and go to yours. As bloggers and as businesses that’s definitely not what we want. We want people to read our blog and buy our stuff.  The question is, is it possible to use Facebook Live […]The post How To Use Facebook Live To Drive Traffic To Your Blog – Blogcentric 121 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

When you are a new business, it’s easy to dive into client work as it comes but as your business grows, you need to put processes in place so you can streamline your client relationships and ensure you are delivering the best service every time. Having a good process in place reduces your stress and […]The post How Loren Bartley Created A Facebook Ad Management Client Process That Converts Up To 80% Of Referrals – Blogcentric #120 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  The life of a social media manager is fun and it’s tough. It’s hard enough […]The post The Social Media Managers Toolkit: How To Stop Juggling And Start Shining – Blogcentric #119 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  It’s not just me is it? It’s getting harder to attract people to your […]The post The Best Graphic Design Tools For Business Bloggers (Even if design isn’t your thing) – Blogcentric #118 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

It was November 2017, and I was about to launch my first solo digital product. This is the story of that process. How do you launch and market a digital product from your website? I can’t promise to have all the answers but I will share the story of how I launched my first solo […]The post The Story Of Creating And Marketing A Successful Digital Product – Blogcentric #117 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I’d been using YouTube for a while when I took a closer look at my stats. I’d been getting great viewer numbers. Now it was time to find out who those viewers were. I was hoping to find that the people watching were my ideal customer. People running small businesses in Ireland. What I found was […]The post Selling To Your Off Topic Blog Visitors With Digital Products – Blogcentric 116 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Did I ever tell you about the time I made €3.88 from my website? My first blog was hosted on Blogger. When I signed up, it asked me if I wanted to run ads on the site and I thought, sure, why not? Back then AdSense, ads created by Google placed on my site, were […]The post Should You? Would You? Use An Advertising Network On Your Site? – The Blog Monetisation Series Part 2 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I just looked at my bank account and there was an unexpected payment of €60.  And that is why I love affiliate marketing. It’s a nice bit of extra income that I get from doing very little. When you start a business blog, you do it with your business goals in mind. You want to […]The post Cha-ching! How To Monetise Your Blog With Affiliate Marketing – The Blog Monetisation Series Part 1 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

How many people in the world blog about what you blog about? How niche is your niche? In the age of content shock, how can you create something that gets noticed and read? AgoraPulse took a punt last year and tried something new. They added a new blog (and podcast) to their site with the […]The post Meet The Scientist Behind The AgoraPulse Social Media Lab Podcast & Blog – Blogcentric #113 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes an affiliate link. That means if you buy after clicking it I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The link is clearly marked in this post.  What would you do if Facebook shut down tomorrow? Do you have a […]The post What Would You Do If Facebook Shut Down Tomorrow? Blogcentric #112 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

What would you do if millions of people suddenly visited your blog? That’s something live streaming expert Ian Anderson Gray had to face when one of his posts went viral. This week I talked to Ian about his blog and got his inside tips on creating Facebook live broadcasts. Listen to the interview below I’ve […]The post What Would You Do If Millions Of People Visited Your Blog Today? An Interview With Ian Anderson Gray – Blogcentric #111 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook is a strong channel for promoting our blog posts but if we want to get real results, if we want to drive people to click our links we need to build an engaged audience. Facebook moves fast, they are always adding new features. If you blink you may miss them. Here are just a […]The post The 6 Facebook Features You Probably Missed That Will Kick Start Your Engagement – Blogcentric #110 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Is going to a conference a waste of time? It’s not just the price of the ticket. You have to find somewhere to stay, you have to travel there and back and you have to take time out from work to attend. That’s massive. How can you know if it’s worth your time? I have […]The post Notes from Social Media Marketing World 2018 – Lead Magnets & Looking Good On Instagram #SMMW18 – Blogcentric #109 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook marketing got tough. Businesses all over the world are staring at their reach and engagement stats and wondering if it’s time to give up on Facebook altogether. Can small businesses still succeed on Facebook in the age of the strict algorithm? Louise McDonnell, author of ‘Facebook Marketing – The Essential Guide For Irish Organisations‘ […]The post It’s Not Facebook, It’s You – Should You Give Up On Facebook Marketing? – Blogcentric 108 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

First impressions matter. When we see someone for the first time we make all sorts of snap judgements about them. They may not be accurate or fair but we make them all the same. We know about first impressions. That’s why we brush our hair and pick the cat hairs off ourselves before we go […]The post Blowing Hot & Cold: How To Use Facebook Ads To Build Warm Audiences That Convert – Blogcentric 107 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

According to the internet, the 17th of January is the day we give up on our new-years resolutions. That was yesterday, did you? If you had a blip or even if you are still hanging in there today’s show is for you. I interview productivity expert Grace Marshall. She shares her tips on getting stuff […]The post Making An Appointment In Someone Else’s World: How To Get The Big Stuff Done – Blogcentric #106 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Endings are hard. They are a curse that haunt us. We’ve finished the post but have we ended it? Have you ever read a great blog post or article and it’s started to evaporate towards the end? Not only have I read posts like that, I’ve written them too. So how should you end your […]The post The Curse Of The Evaporating Blog Ending And How To Fix It – Blogcentric #105 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

When you write your content are you writing for online readers? Are they getting the most out of what you write? Heartbreaking as it is we read differently on the web than we read print. If you want to keep your readers reading to the end of your post you need to make your text […]The post Will You Nurture Your Scanners? How To Write Online Content That People Just Get – Blogcentric #104 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are your blog subheadings an afterthought? Do you need them? Could they be the secret to getting people to read more and stay on site longer? Listen below to find out how to write subheadings that keep your readers on site Sometimes I visit a blog post and I just can’t face it. I’ll read […]The post How To Write Subheadings That Keep Your Readers Reading – Blogcentric #103 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I was a teenager when I first read the words “It was a bright cold day in April, and the clocks were striking thirteen.” I was hooked. George Orwell’s 1984 has remained one of my favourite books ever since. In this, the first part of a series on how to write blog posts that people […]The post We Need To Talk About Your Blog Introduction – Examples & Inspiration – Blogcentric #102 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

GDPR (General Data Protection Regulation) is coming and it’s something I know is scaring a lot of small business owners and marketers. I too have been nervous so I put a call out on Facebook and LinkedIn for someone to come on to the podcast and talk us through the basics. Annabel Kaye from KoffeeKlatch […]The post GDPR Is Coming To Get You – What You Need To Know – Blogcentric #101 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This week the Blogcentric podcast hits 100 episodes. I listened back to the seven episodes that helped it grow and recorded my reactions. What episodes did I choose? Listen below 1. First Episode: Improve Your Blog – Bite The Bullet, Have A Clearout Would I cringe when I listened back to episode 1? There’s been something […]The post Happy Centenary To The Blogcentric Podcast – A Story In 7 Episodes – Blogcentric #100 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

When someone pulls out a video camera or points their phone at you, do you head for the hills? Even if you know it’s important, stepping in front of the camera can be terrifying. Eamonn O’brien from The Reluctant Speakers Club gets a phenomenal amount of views on YouTube. We’re running the Go Do Video […]The post Tips For Speaking On Camera – 5 Ways To Prepare For Your Next Video Shoot – Blogcentric #99 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Writing catchy blog titles is an art. If you can master it you’ll find more people clicking through to read the post you spent hours crafting. Many abandon the title until the last minute, many don’t give it a thought but I can almost guarantee if you write better more catchy blog titles you’ll get […]The post The Super Duper Catchy Blog Title Challenge – Are You In? – Blogcentric #98 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

It wasn’t that I wanted to win awards although it’s nice to get them. It’s that I wanted more from my blog. Last week I won an award, actually 2 awards in Blog Awards Ireland, one gold and one bronze. That totals three for my blog this year. Today I want to tell you the […]The post The True Story Of How I Grew My Blog From Mediocre To Multi Award Winning In 2 Years – Blogcentric #97 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.