Podcasts about spiderworking

In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.#googleanalytics #marketing #analytics #roi #brandingConnect with Amanda:https://www.linkedin.com/in/amandawebbsocial/https://spiderworking.comFreebie Download:https://spiderworking.com/bonfire/TOPICS• Amanda's Journey into Digital Marketing• The ROI Escalator Process• Understanding and Leveraging Analytics• Creating Effective Content Strategies• The Importance of UTM Tracking• Utilizing AI in Analytics• Common Mistakes in Analytics• The Importance of Measuring Marketing Activities• The Debate on Website Organization and Navigation• Using Data to Drive Business Changes• Tools Beyond Google Analytics for Measuring Marketing Success• The Power of Video in Marketing• Setting Up and Customizing Analytics Reports• Resources and Final Thoughts__________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Google Analytics has been on the mind of small business owners and marketers a lot lately since its July 1, 2023 transition to Google Analytics 4 (GA4). So I wanted to bring on Analytics guru Amanda Webb.  Amanda talks about her experience using GA4 over the past year, and how the benefits outweigh the hassle of making the transition from Universal Analytics. Amidst evolving privacy laws like GDPR, Amanda helps us understand how GA4 will help you customize your data for a better understanding of your website traffic. From considering analytics at the launch of a project to measuring conversions, audience growth, and social analytics, Amanda shares invaluable insights about GA4. You will walk away from this episode with a fresh perspective on Google Analytics and an arsenal of strategies for how to leverage it for your small business.More about Amanda: Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don't know if your marketing is bringing sales, or don't know how to get more sales, she's the person you turn to.Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.She has written for international websites including Social Bakers, Social Media Examiner, and AgoraPulse.When she's not working she loves watching Dr. Who, playing with her cats, and watching films.Send us a Text Message.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

In this episode, guest Amanda Webb of Spiderworking guides us on using Google Analytics and social media data for innovation and growth.   She discusses the transition from Universal Analytics to Google Analytics 4, emphasizing its role in providing crucial insights into website visitors and their behavior.   Amanda illustrates how to use these tools to test market reception of a new product idea, guide content creation, and drive engagement. She also shares how businesses can use these analytics to understand and engage with new audiences.   A valuable listen for business owners and marketers, this episode demonstrates how to leverage free, easily accessible data to boost digital marketing ROI.   Access Amanda's  brilliant, free guide to Google Analytics for Idea Time podcast listeners Connect with Amanda on LinkedIn   More about Amanda Webb Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don't know if your marketing is bringing sales, or don't know how to get more sales, she's the person you turn to. Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing. She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she's not working she loves watching Dr. Who, playing with her cats and watching films.

If you want to be well known online and intentionally grow your personal brand then a regular live stream can be a great way to be seen, heard and to command attention. It'e simple, easy and mostly free. But despite that a lot of people are more scared of going live than any other kind of content marketing. This week I'm joined by Amanda Web who'd going to walk us through her live streaming journey and what it meant for her business as she grew into it. About Amanda Webb Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don't know if your marketing is bringing sales, or don't know how to get more sales, she's the person you turn to. Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing. She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she's not working she loves watching Dr. Who, playing with her cats and watching films. https://spiderworking.com/ (https://spiderworking.com) ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. http://www.amplifyme.agency/roadmap (www.amplifyme.agency/roadmap) ---- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.agency/insiders (www.amplifyme.agency/insiders) Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this podcast today Melanie Boylan sits down with Amanda Webb of Spiderworking and they chat about Amanda's latest talk coming out for the very first time this November. This inaugural talk will be featured at The Monday Morning Marketing Podcast Workshop when Amanda's talk called Is it working? 5 Incredibly Useful Digital Marketing Measurement Tips for Small Business gets an airing for the attendees. Want to learn more and book your free seat? Book here. We also hear about Amanda's future plans and how she is building her business to support a larger range of people through online courses. Her marketing content on the Spiderworking blog has previously won her awards nationally and internationally and she just loves to talk marketing. She also mentions in the podcast how beneficial a Social Media Audit is for your business and wanted to share the link to help people better understand how to improve their channels. Click this link to get your download. She has previously written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she's not working she loves watching Dr. Who and playing with her cats. ‍Twitter

Amanda Webb of Spiderworking.com and The Digital Coffee tells us about the various platforms that took over during Covid19 and Lockdown. With so many to choose from, it was hard to narrow it down. --- Send in a voice message: https://anchor.fm/wellexpo/message

Broadcasting a live video show is great for your visibility. But do you have a live video strategy? What do you actually want to get out of your live video shows? I am so excited to have my good friend Amanda Webb on my show to talk about building a live video strategy.  Amanda is a whizz at building social media strategies for her clients, and I know she’s going to be sharing some incredibly helpful stuff. Tune in to find out more! Show notes:  44 (iag.me/44) Resources Spider Working (https://spiderworking.com/) - Amanda Webb’s website Amanda on Twitter (http://twitter.com/spiderworking) Amanda on Instagram (https://instagram.com/spiderworking) Amanda on Facebook (https://www.facebook.com/spiderworking/) Amanda’s Content Marketing Strategy Template & Workbook (https://spiderworking.com/services-2/training/content-strategy-template/) Who is Amanda Webb?Amanda from Spiderworking helps small businesses win at online strategy. Her blog has won awards nationally and internationally and she just loves to talk marketing. When she’s not working she loves watching Dr. Who, playing with her cats and going for long cycles in the Irish countryside. Please Subscribe!Don’t miss an episode! You can subscribe on  other podcast players (https://podfollow.com/confidentlive/) . The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing. It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2.  I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […]The post How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […]The post Is It OK? What Can Satirical TV Tell Us About Hashtags? appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […]The post How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […]The post Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […]The post The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […]The post How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […]The post How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […]The post How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […]The post How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Like to know what it really takes to create viral video stories? If so, you're going to love this interview. Business storytelling expert Eamonn O'Brien chats with one of the top bloggers in the world, a fellow co-founder of GoDoVideo, a social media queen and the founder of Spiderworking (and a great pal) Amanda Webb about how anyone can make more interesting videos their target audiences will love - with a lot less effort (and without spending a lot of money). Whether you're a novice or have a deal of content creation experience, everyone can learn from the ideas Amanda shares in this conversation. Enjoy!

How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […]The post How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

My guest today is Amanda Webb from Spiderworking   A serial content creator, Amanda is happiest when she is blogging, vlogging and podcasting. In 2017, she was named one of Social Media Examiners top 10 Social Media bloggers.   Amanda loves working with small businesses to help them build content strategies that work.   As well as running Spiderworking,  she is also the lead social media trainer with the Fitzwilliam Institute and delivers the social media modules for them on their event management courses, public relations courses and their digital marketing courses.   In this episode, we talk about what small businesses need to know about blogging, vlogging and digital marketing.   https://spiderworking.com

People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […]The post How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

30-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […]The post How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […]The post Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […]The post How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […]The post Can A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […]The post Can T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […]The post Kelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […]The post How To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Blogcentric is coming of age.  After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […]The post Wait! This Isn’t The Blogcentric Podcast appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

The Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […]The post Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Sometimes working for yourself is a battle of the minds. There’s the mind that knows you have to get stuff done to make money. And then there’s the mind that wants to procrastinate or sit on the couch and surf the internet. How can the efficient mind win? Have you ever met one of those […]The post How To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #127 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Can a questions and answers site get people to visit your blog? I‘d heard rumours that Quora was a site that could drive a lot of website traffic so I thought I’d experiment. This is part 3 in our series on using unusual networks to drive traffic to your blog: In part 1 we experimented with […]The post Can Question And Answer Site Quora Attract Visitors To Your Blog? – Blogcentric #126 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Can a tool designed for online curation drive traffic to your blog? Apparently so, I’ve heard accounts from many bloggers that Flipboard can drive a tonne of traffic. Can we replicate that success? Time to find out What the flip is Flipboard? Flipboard is an online curation tool, you find cool stuff on the web […]The post Are You Up For A Flippin Challenge? Can Using Flipboard Drive Traffic To Your Blog? – Blogcentric #125 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  Is it worth using networks like Pinterest? Quora? Medium to get more people to […]The post The Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I used to make the mistake of rushing promotion of my blog posts. It’s silly, I spend a lot of time creating them you’d think I’d spend as much time as possible ensuring people read them. But there you are, I’d throw out a few quick lines on Twitter, Facebook and LinkedIn and move on […]The post How My Blog Promotion Schedule Eliminates the Frankenstein’s Monster Effect – Blogcentric #123 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend the Learn Inbound conference […]The post Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook is greedy, it wants all the people for itself, forever. It doesn’t want them to leave their site and go to yours. As bloggers and as businesses that’s definitely not what we want. We want people to read our blog and buy our stuff.  The question is, is it possible to use Facebook Live […]The post How To Use Facebook Live To Drive Traffic To Your Blog – Blogcentric 121 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

When you are a new business, it’s easy to dive into client work as it comes but as your business grows, you need to put processes in place so you can streamline your client relationships and ensure you are delivering the best service every time. Having a good process in place reduces your stress and […]The post How Loren Bartley Created A Facebook Ad Management Client Process That Converts Up To 80% Of Referrals – Blogcentric #120 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  The life of a social media manager is fun and it’s tough. It’s hard enough […]The post The Social Media Managers Toolkit: How To Stop Juggling And Start Shining – Blogcentric #119 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post.  It’s not just me is it? It’s getting harder to attract people to your […]The post The Best Graphic Design Tools For Business Bloggers (Even if design isn’t your thing) – Blogcentric #118 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

It was November 2017, and I was about to launch my first solo digital product. This is the story of that process. How do you launch and market a digital product from your website? I can’t promise to have all the answers but I will share the story of how I launched my first solo […]The post The Story Of Creating And Marketing A Successful Digital Product – Blogcentric #117 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I’d been using YouTube for a while when I took a closer look at my stats. I’d been getting great viewer numbers. Now it was time to find out who those viewers were. I was hoping to find that the people watching were my ideal customer. People running small businesses in Ireland. What I found was […]The post Selling To Your Off Topic Blog Visitors With Digital Products – Blogcentric 116 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Did I ever tell you about the time I made €3.88 from my website? My first blog was hosted on Blogger. When I signed up, it asked me if I wanted to run ads on the site and I thought, sure, why not? Back then AdSense, ads created by Google placed on my site, were […]The post Should You? Would You? Use An Advertising Network On Your Site? – The Blog Monetisation Series Part 2 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

I just looked at my bank account and there was an unexpected payment of €60.  And that is why I love affiliate marketing. It’s a nice bit of extra income that I get from doing very little. When you start a business blog, you do it with your business goals in mind. You want to […]The post Cha-ching! How To Monetise Your Blog With Affiliate Marketing – The Blog Monetisation Series Part 1 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

How many people in the world blog about what you blog about? How niche is your niche? In the age of content shock, how can you create something that gets noticed and read? AgoraPulse took a punt last year and tried something new. They added a new blog (and podcast) to their site with the […]The post Meet The Scientist Behind The AgoraPulse Social Media Lab Podcast & Blog – Blogcentric #113 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

This post includes an affiliate link. That means if you buy after clicking it I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The link is clearly marked in this post.  What would you do if Facebook shut down tomorrow? Do you have a […]The post What Would You Do If Facebook Shut Down Tomorrow? Blogcentric #112 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

What would you do if millions of people suddenly visited your blog? That’s something live streaming expert Ian Anderson Gray had to face when one of his posts went viral. This week I talked to Ian about his blog and got his inside tips on creating Facebook live broadcasts. Listen to the interview below I’ve […]The post What Would You Do If Millions Of People Visited Your Blog Today? An Interview With Ian Anderson Gray – Blogcentric #111 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook is a strong channel for promoting our blog posts but if we want to get real results, if we want to drive people to click our links we need to build an engaged audience. Facebook moves fast, they are always adding new features. If you blink you may miss them. Here are just a […]The post The 6 Facebook Features You Probably Missed That Will Kick Start Your Engagement – Blogcentric #110 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Is going to a conference a waste of time? It’s not just the price of the ticket. You have to find somewhere to stay, you have to travel there and back and you have to take time out from work to attend. That’s massive. How can you know if it’s worth your time? I have […]The post Notes from Social Media Marketing World 2018 – Lead Magnets & Looking Good On Instagram #SMMW18 – Blogcentric #109 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

Facebook marketing got tough. Businesses all over the world are staring at their reach and engagement stats and wondering if it’s time to give up on Facebook altogether. Can small businesses still succeed on Facebook in the age of the strict algorithm? Louise McDonnell, author of ‘Facebook Marketing – The Essential Guide For Irish Organisations‘ […]The post It’s Not Facebook, It’s You – Should You Give Up On Facebook Marketing? – Blogcentric 108 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.

First impressions matter. When we see someone for the first time we make all sorts of snap judgements about them. They may not be accurate or fair but we make them all the same. We know about first impressions. That’s why we brush our hair and pick the cat hairs off ourselves before we go […]The post Blowing Hot & Cold: How To Use Facebook Ads To Build Warm Audiences That Convert – Blogcentric 107 appeared first on Spiderworking.com -Digital Marketing Strategy For Small Business.