Tell Me in Ten by TELL Public Relations

Word of mouth marketing works best when you pair it with THIS. In today's episode (an audio from our most recent YouTube video!), we talk about the magic and the myths of word of mouth, using lessons from Jonah Berger's popular book "Contagious". Our weekly episodes are only a TASTE of what we offer private members of our program "Kiss and Tell", where we share: BTS conversations we're having with the media in real time, pitching calendars and templates, personal pitch reviews, exclusive trainings and best of all REAL. LIVE. MEDIA. OPPORTUNITIES. Join now for $25/week to have a "publicist in your pocket". TELL PUBLIC RELATIONS Founder: Danni Jackson Services: media pitching, PR consultations, media research, workshops

New reports reveal that Gen Z and Millennials are turning to TikTok and Instagram before they search in Google. Here's what that means for you.***** Become a VIP member and get notified when there are real media opportunities! Tellpublicrelations.com/membersonly

Media relations is about more than getting a bunch of one-off placements. It's about creating RELATIONSHIPS with the people who are able to connect you to those opportunities. **** Get one-on-one calls w a publicist and real live media opportunities by becoming a member today. TELLPUBLICRELATIONS.COM/ MEMBERSONLY

You may think that PR is just about the performance you display to the public-- but it's also about what you're saying in private. In this episode, TELL Public Relations outlines 3 examples of companies who weren't careful behind-the-scenes -- and blemished their brands because of it.  Private members get alerts for media opportunities AND monthly calls with one of our in-house publicists. Join today at tellpublicrelations.com/membersonly

There's one GLARING mistake that new entrepreneurs make when promoting their services. One little mindset change can improve it. *** Want to know about real live media opportunities? Become a TELL VIP member at www.tellpublicrelations.com/membersonly

You should be pitching brands and media outlets at THIS time of the month for maximum creativity. Berrion L. Berry, period expert who's been featured in several media outlets for her knowledge about menstrual cycles, breaks it all down for you. *** Get unreleased episodes and media opportunities as a member by joining our private vault at tellpulbicrelations.com/membersonly

TikTok just announced that it's forming a book club and that is a strategy female entrepreneurs can use to expand their OWN brand reputation. We'll show you how. ****** Want to be notified of real media opportunities AND have monthly calls with a publicist? Become a member at tellpublicrelations.com/membersonly*****

There is a point in EVERY entrepreneur's journey where you'll have to apologize — to your customers, your online audience, or stakeholders. But to get it right (and avoid the risk of a blemished reputation), you'll have to include THIS in your apology. ***** BOOKD DANIELLE TO SPEAK AT YOUR CONFERENCE info@tellpublicrelations.com****** Get notified of media opportunities at tellpublicrelations.com/membersonly

What do Jennifer Lopez‘s marriage and the new “co-tweet” feature have in common? They're both great examples of how associations can either be helpful or hurtful to your brand. And this episode will outline three things to consider when forming a partnership with another brand. ***** Want to learn how to elevate your own reputation through media appearances and speaking engagements? Book a private session with us or become a monthly member at tellpublicrelations.com/membersonly.

By now, you've likely heard of H.A.R.O (Help a Reporter Out), as it's a popular resource for beginners who are looking to get press opportunities. But you may not be getting any "bites" because you're using it wrong. In today's episode, we provide three tips to help you increase your chances of hearing "Yes" from journalists, and getting one step closer to the media coverage you deserve. ANNOUNCEMENT: Beginning November 1, TELL is pivoting to a course-only agency. Because we believe in teaching female entrepreneurs how to get publicity for themselves, we will no longer offer personalized services outside of of our "Vision Sessions" (90-minute PR deep dive strategy sessions). To learn more, visit Tellpublicrelations.com

Everyone wants to be a thought leader but what does it take to claim the label? There are 12 ultimate forms of social proof but today we are sharing three using the “Three P's” that we developed here at the agency. For more information or to book your Vision Session, visit tellpublicrelations.com

Whether you're hosting a virtual summit or an in-person event, you'll likely begin searching your network for dynamic speakers that will "wow" your audience. But are you considering the right factors when determining who to invite (and what to pay them)? In this episode, we're walking you through the 5 things to consider when you reach out to a potential speaker so you don't get it wrong. And if YOU are looking to find ways to get paid as a speaker, you have a few weeks left to register for our "Back to School" week where we're providing you with pitch scripts, templates, and speaking content so you can get booked (and paid!) like, right now. Visit us at Tellpublicrelations.com/backtoschool.

The key to getting publicity is not only to have a good angle, but to be EARLY in your pitching. In this week's episode, we're highlighting 5 major dates in August to incorporate into your upcoming campaign that may turn journalists' heads if done correctly. For the full list of August dates you should know, download your FREE August publicity calendar at Tellpublicrelations.com. If you don't know how to pitch yourself to the media, then we hope you join us for TELL's 2nd annual Back To School Week, August 30-September 2. Registration open NOW!

You hear people talking about their ad budget, but you're not sure if that's where you should be investing your dollars. In this episode, we explain the key differences between advertising and PR which will impact your wallet, your longevity, and your credibility. Buckle up because, as usual, we're packing a lot into only ten minutes. After listening, book your "Vision Session" at tellpublicrelations.com

We're excited to announce that season three of TELL Me in Ten launches on Tuesday, July 20 at 8am. If you're looking for tips on how to increase your visibility and enhance your reputation (all in ten minutes or less), we got you. In the meantime, sign-up for our upcoming masterclass designed to teach you how to book podcast interviews this Fall. Visit tellpublicrelations.com/classes today (SEATS LIMITED).

This week we're outlining ten reasons your email to a podcast host was rejected. Some of these factors are within your control, while others are out of your hands. either way, it helps to understand what producers and show hosts are looking for to increase your chances of hearing "Yes!". If you're ready to learn how to book podcast guest appearances, visit tellpublicrelations.com and sign-up for our course today. You'll learn everything from how to find good shows, the 4 "pitch parts" that should be in every email, and how to craft content shows love.

While you certainly want to get more attention for your business, you don't want to participate in press features that might do more harm than good. In this week's episode, we talk about 4 times when you should decline an invitation for a press feature or visibility. We know it might be hard, but trust us-- you'll thank us later. If you want to have your very on on-call publicist, visit us today at tellpublicrelations.com/membersonly.

This week's episode is a recording from a recent IG Live with Marilyn Shaw where we have a conversation about signs you might be ready for a publicist. Be sure to listen to the end of the episode where we make a *special announcement.* We've just launched "CALL YOUR PUBLICISTS", an affordable on-call PR service that gives you access to a publicist at the drop of a hat. No need for long-term contracts, vague language of terms, or high investments. If you've always wanted to have a publicist on call, you might be a good candidate. Visit callyourpublicists.com to learn more!

It's not a matter of "if", but "when". At some point during your time as a business owner, you may have to apologize. But if you don't do it correctly, it might be impossible to recover. This week we're sharing the 5 important parts of any public apology, because-- if done correctly-- you can emerge from the incident even better than before. Watch the video on our IGTV channel on Instagram at www.instagram.com/tellpublicrelations Book Danielle to speak at your next conference or summit by visiting Tellpublicrelations.com

"Collaboration over competition" is a popular new phrase among female entrepreneurs, but what does it really mean? How do you collaborate in a way that's a win-win for everyone? This week, Annette Malkin-- founder of Culturewise Collective-- joins us to talk about how to increase your visibility with strategic partnerships. Warning: Annette drops gems very quickly, so you might need to grab a pen and paper to take notes as you listen! To learn more about Annette and Culturewise Collective, visit CulturewiseCollective.com. And to begin building a plan to form your own strategic partnerships, visit us at TELLPUBLICRELATIONS.COM. [New: "How to Pitch to Podcasts" Course is now LIVE! Visit Tellpublicrelations.com for more details.]

The phrase is popping up everywhere, but what does it mean? This week we talk a out two things everyone's getting wrong about "cancel culture", and how you can prepare yourself. If you're looking for support as you work to increase your visibility and enhance your reputation, contact us at www.tellpublicrelations.com or become a "vault member" today.

Gina Buber is a fitness trainer and founder of Up to the Beat. With more than 100K subscribers on YouTube, thousands of followers on Instagram, and an exploding Facebook group, she's built a six-figure business based on the idea that movement should be joyful, and she attributes much of her success to showing up authentically. Today Gina's sharing her PRACTICAL tips for showing up as your real self every day as a female entrepreneur, because we hear so much about authenticity, but many don't know where to start. To get more from Gina, follow her on Instagram at @uptothebeatfit or visit her website at www.uptothebeat.com

Google will update the image on its homepage; your colleagues will create posts on LinkedIn featuring Dr. Martin Luther King Jr. and Rosa Parks; and you'll wonder how your business fits into this scene. After the year we've had, many are eager to celebrate Black History Month, but they're wondering how to create meaningful campaigns. While there are no formal guidelines for celebrating, we're highlighting a few things for business owners to consider from a PR and diversity perspective. To see these guidelines in written form, visit tellpublicrelations.com/insights to see the latest blog, or watch the original IG LIVE on our Instagram page @tellpublicrelations.

It's one of our to requests: "I want you to help me book speaking engagements." Speaking is one of the top ways to build thought leadership, so we're not surprised to see an influx of questions on the subject. This week, we're honored to have Jessica Rasdall-- host of the Speak to Scale Podcast-- talk to us about: 1. what's changed in the speaking industry since COVID 2. what you need to do before you're ready to book a gig and 3. how to get crystal clear on your goals. So grab a post-it (trust us, it'll make sense once you start listening) and hit play. For more of Jessica's speaking tips, follow her at jessicarasdall.com To begin creating your PR strategy, book a session with TELL Public Relations here.

Your website is full of words, but how do you know if those words are drawing more eyes to your business? This week we chatted with copywriting extraordinaire (no, seriously), Erika Holmes, about her best tips for making sure that your copy works for you. As always, she delivers her tips in a clever and actionable way, so open your website as you listen and let her walk you through a real-time audit of your messaging. To get more of Erika's tips, follow her on Instagram @erikavholmes or visit her (super cool) website www.erikaholmes.com And to book your PR strategy session, visit us at www.tellpublicrelations.com

In this episode we're talking about how to optimize your social media account for press opportunities. We're speaking with blogger Karimah Henry, founder of Crafting a Fun Life, who's now a go-to media resource for local news stations. And get this: she's snagged magazine covers and television placements WITHOUT having thousands of social media followers. Karimah tells us how she set herself up to get noticed, and what it takes to catch the eye of local reporters. If you're one of our Visibility Vault members, you can hear the FULL episode (including tangible tips for how to prepare for a local news segment) in our private group. Be sure to follow Karimah on Instagram and message us privately if you're ready to begin snagging your own publicity!

As each year comes to a close, PR pros make their predictions for what will be hot in the year to come. We've been watching the way consumer behavior shifted during the pandemic, and one thing has really stood out to us: there's a new way we're consuming information, and you better get on the bandwagon-- fast. Have big goals for your business in 2021, but you're not quite sure how to get there? Including this one thing in your PR strategy just might be the best route. If you're looking for support in your journey toward increased visibility, visit us at www.tellpublicrelations.com today.

This week, our team outlines the advantages and disadvantages of doing a complete overhaul of your brand in 2021. While many are itching for a change, we share a few things you should take into consideration before making the move. Chandler, our Client Relations Manager, makes her debut on the show as we discuss what you should keep in mind if you want to give your business a new look in the upcoming year. If you want personalized assistance as you make this decision for your business, contact us at www.tellpublicrelations.com

You want to create a campaign that actually gets people talking, but you don't know where to start. In this week's episode (extracted from our latest Youtube video!) , we're outlining the 5 components that must be in any PR campaign if you want to not only engage your audience, but attract NEW audiences in record speed. If you need help crafting your PR campaign, visit us at www.tellpublicrelations.com to book a session today.

Admit it, you're still not sold on Tik Tok. But after listening to this interview, you might see the value in hopping on RIGHT NOW. This week we're talking to Onyi Azih, who is a psych physician assistant by day, and a blogger, mother of two, TokTok star, and everything else in between when she's not working. In this episode, she'll tell you her hack for creating content without being overwhelmed, and then she'll share how the hobby has now generated new business, partnership opportunities and sponsorships. To get a few laughs, visit Onyi on TikTok or Instagram by following @sincerelyonyi And if you're ready to discuss your PR strategy for 2021, visit us at www.tellpublicrelations.com

How do you work to keep your business relevant and timely? This week we're speaking with Justine D'Addio, a PR and marketing professional with a serious talent for creating buzz for startups. Tune in to hear her tips on how to begin creating story angles for your business. You can follow along with Justine on Instagram at @justinedaddio, And when you're ready to have a conversation about your press strategy (or download your PR kit) visit us at www.tellpublicrelations.com

We went live on our Facebook page to talk about the four common mistakes women are making when they host virtual events. The whole point of an event is to increase your visibility and to continue to build real relationships with your growing audience, but what's the point of hosting one at all if you don't maximize the moment? Tune in to learn what mistakes to avoid (and follow us on Facebook so you don't miss the next LIVE training!). Book your personal PR session right now so you can get the visibility you need in 2021. calendly.com/daniellejackson

You understand the importance of intentionally working to increase your visibility, but are you ready to bring on a professional? On today's episode, we chat with Malynda Washington of Lynda Elle PR, and she breaks down common misconceptions about working with with a publicist . She explains how to have realistic expectations and what is required of your business when bringing on a dedicated PR person-- and it is an episode you seriously don't want to skip. To learn more about Malynda's agency, visit www.lyndaellepublicrelations.com or follow her on Instagram at instagram.com/lyndaellepr And if you're ready to talk about your PR strategy RIGHT NOW visit us at www.tellpublicrelations.com.

There's a lot of chatter about influencer marketing, but how do you know where to find them, how to use them, and what the standard rate is for a partnership? Brittany Ward is the founder of Create Collabs and she joins us in the classroom to chat through some of the biggest misconceptions about influencer marketing-- and then she shows you how to get it right. To learn more from Brittany, follow her on Instagram or visit Create Collabs. To schedule your PR strategy session with our team, visit us here or at www.tellpublicrelations.com.

You know you need to maintain some sort of blog to establish relevance and thought leadership, but the idea of sitting down and getting it done leaves you feeling totally overwhelmed. Today, TIffani Daniel (content writer and owner of Your Creative Content) is showing us 5 ways to repurpose your blog content so that you can 1. maximize your efforts and 2. increase your visibility among more platforms. If you want to get started, but don't know how, sign-up for Tiffani's blog templates here. You can also sign-up for a PR strategy session to figure out ways to increase your visibility and enhance your reputation. For more, visit us at www.tellpublicrelations.com

Here's a secret: Publicists don't exactly “publicize” their prices, which makes it hard to gauge what it might cost you. While the benefits of having a publicist are INCREDIBLE, it's not in everyone's budget. Today we're sharing the price you can expect to pay to retain a publicist along with 3 alternatives if full-service PR representation isn't in the cards. For more information, visit www.tellpublicrelations.com

Melissa Santell is a marketing expert, food photographer and author who's earned her share of media placements also while showing other brands how to increase their visibility. This makes her the perfect person to visit the show and share ways to get love for your brand. Press play for the super condensed version of an amazing conversation we had about the underrated ways you can get more attention for you business. You don't want to miss this one! To learn even more from Melissa, be sure to follow her on Instagram at @melsantell. To book a one-on-one PR session before the doors close for 2020, visit us at www.tellpublicrelations.com

In this episode we're sharing a completely out-of-the-box idea for getting INTERNATIONAL visibility for your business... from home. Theresa Chu-Bermudez is a travel designer and owner of Get Out Custom Travels. She's using her travel experience to show you how you can stand out from the competition in your industry by making connections with business owners around the world. Visit Theresa here when you're ready to book your next trip. Need support on your journey toward increased visibility? Join us here.

Your favorite media outlet wants to include you in an upcoming feature, and you're thrilled! But before the red light goes on, you need to ask the journalist 4 very important questions so you can make sure the media interview works FOR your reputation, not AGAINST it. To properly prepare, you'll need a few pieces of critical information, and you're only going to get them if you ask. Listen to this episode to learn 3 questions you need to ask immediately, (Vault members: you have access to all 4 questions in the membership group). If you want help preparing for your media interview, we've got you covered. Send us a message by visiting Tellpublicrelations.com/contact. And if you want exclusive DAILY tips (including media opportunities!), visit Tellpublicrelations.com/membersonly.

Turns out, YELP is so much more than a place to look for new restaurants. For female business owners, it could be a secret weapon in increasing your overall visibility (and it doesn't require much effort!). In this episode, we have Ginger Larue-- a community manager at Yelp-- to teach us 4 little-known secrets about how just showing up on Yelp can help you get more attention for your business. If you're looking for ways to get connected with Ginger directly, follow her on Instagram. To book a coaching call with the TELL Public Relations team, contact us at tellpublicrelations.com.

You landed a major television appearance,-- great! But what are you going to wear? Nicole Otchy is a personal stylist whose specialty is styling women for on-camera appearances. In this episode, she breaks down all of her secrets for how to style yourself while considering studio lighting, your skin tone, and your body shape. This interview was so jam-packed with tips that we couldn't keep it all here! If you're a vault member, check the member group for the rest of the interview because we promise-- it's just that good. If you want to make sure your on-camera appearance is something you can look back on with pride. thinking, "Wow, I looked good!" then press play-- NOW. Nicole is going to help you look incredible for your big moment. You can learn more about Nicole and her styling services by following her on Instagram or tune into The Self-Styled Podcast. To book a one-on-one session with TELL Public Relations, contact us here. To become a VAULT member and get real-life media opportunities every day (in addition to exclusive trainings), sign-up now.

Today we're talking to Maureen Jann of NeoLuxe Marketing about digital networking because ... well, she's killing it. Tune in to copy her tried-and-true formula for getting others' attention, connecting in a meaningful way, and building relationships that can lead to other visibility opportunities (and sales!). To learn more about Maureen, follow her at www.neoluxemarketing.com. To explore ways TELL Public Relations can support you on your journey toward more visibility, visit us here or follow us on Instagram at @tellpublicrelations.

Recent studies reveal that nearly 80% of the public expects brands to be aligned with a specific cause, but what if you don't know how to choose one or how to partner with a charity in a meaningful way? Today, Danielle is teaching you how to choose the right cause, increase your visibility with charity/ non-profit collaborations, and serve in a way that creates true impact. Want TELL PR to help you personalize your PR strategy? Visit https://www.tellpublicrelations.com/services To book Danielle to speak at your next business event, visit us here to tell us about your vision and inquire about rates.

Berrion Berry is a menstrual health educator whose consistent messaging has landed her appearances, interviews, and partnerships with major brands. On today's episode, she walks you through the three keys of to leverage consistent messaging for visibility opportunities. To book a session with TELL PR to begin crafting your PR strategy, visit us at www.tellpublicrelations.com/services To follow along with Berrion's incredible social media presence, visit her Instagram page at instagram.com/berrionlberry/