Podcasts about digital marketing agencies

Text me!Have you ever thought about starting a podcast? If so, this episode is for YOU! In todays solo shorty, I'm breaking down exactly how to start your own show. Click the link below for my go to recording studio. Thanks for listening! Start your podcast today!Interested in starting a podcast, but don't know where to start? Check out Riverside.fm. It's easy! Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and IG @cpennington55 follow the podcast page HERE Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Lee shares the sales effectiveness habits that separate top performers from the rest: Why training alone doesn't work—and what coaching really looks like How to develop curiosity and authenticity as sales superpowers What deliberate practice means (and why most teams skip it)How sales leaders can drive better prep, follow-through, and customer trust Why sales enablement needs a seat at the strategic planning table Whether you're a CRO, VP of Sales, or sales enablement leader, this episode will help you refocus your team on what actually drives pipeline momentum: authentic preparation, emotional intelligence, and trusted conversations—not just activity volume. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

You'll learn: How to lead marketing teams through layoffs without losing trust Why recognition drives retention, performance, and collaboration How to operationalize values into your team culture The business case for investing in appreciation even during a downturn How to support employees through change with real empathy Whether you're scaling a growth team, navigating change, or rebuilding morale, this episode is packed with actionable leadership insights for marketers, founders, and executives alike. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Text me!Friends, you know I'm always preaching about the importance of getting in the rooms. Well THIS room is one you are going to want to be in. July 23rd- July 25th the Stand Out to Sell Out Virtual Summit is happening and it is going to be truly EPIC! If you are a female entrepreneur or even if you work in corporate and want to build your personal brand, this even is for you! Taylor has hand picked the most amazing experts and speakers for this 3 day event. And did I mention that it's FREE. I'll be there speaking on how to Leverage LinkedIn and spilling all of the LinkedIn marketing tea. But come join us! Link HERE to registerThanks for listening! Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and IG @cpennington55 follow the podcast page HERE Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey. She's the research partner to SaaS companies and the founder of ContentCollab.co. We explore how small marketing teams can personalize content at scale through smarter, more targeted audience research. We dig into practical ways to uncover buyer pain points, engage prospects through collaboration, and create content that stands out—especially in a sea of generic AI overviews.If you're looking for a way to connect your content strategy to pipeline impact, you don't want to miss this conversation. Be sure to stay tuned to the end, where Rachael shares how to turn contributors into loyal brand advocates and why that's the smartest way to grow both your content and your customer base. Be sure to subscribe and leave a review so you don't miss future episodes packed with actionable advice. Let's go!Kerry Curran, RBMA (00:01.72)So welcome Rachael, please introduce yourself and share your background and expertise.Rachael Bassey (00:07.279)Hey everyone, I'm Rachael Bassey. People call me Ray—Ray of Sunshine, more like it. I work as a research partner for SaaS companies. My specialization or expertise is helping companies create original research reports. I'll dive into what these reports are and my process later, but in a nutshell, that's it.Kerry Curran, RBMA (00:41.966)Excellent. Well, thank you. I'm very excited to have you join us today because content is so critically important—especially original content and research specific to the audience. So talk to us a bit about what you're seeing and hearing as you're talking to your prospects or clients. What are the needs in the marketplace these days when it comes to getting smarter, better content?Rachael Bassey (01:10.529)Okay, before I get into that—thank you so much, Kerry, for having me. Really, thank you. So two things: One—AI. You have small companies that are like, “Why bother hiring a writer when I can just go to ChatGPT and say, ‘Help me with my content plan, content calendar, and 50 articles for my blog' and get it done?” But then, a lot of people can easily spot articles written by ChatGPT, and people are tired of the robotic voice—even though I use a lot of it. People want to hear things that actually sound human.People are also hungry for data—things they can benchmark their performance against.Then on the other hand, budgets are being cut everywhere—left, right, and center. So CEOs and founders are asking, “Why should I invest more in marketing? How do we tie marketing to revenue?”There's a debate around, “Is the whole marketing funnel even relevant anymore?”You just have different arguments around whether it's important to invest in marketing or if we should even bother right now. That's pretty much what I'm seeing in the space.Kerry Curran, RBMA (03:01.484)Yeah, definitely. And it's so true—I can't have a conversation about marketing without AI being front and center. There's a lot of value there, but to your point, if you're putting all your creativity into the AI model, you're not going to get the quality you need.Adding to that, AI also impacts search results. If you're just producing generic content, your rankings will suffer. You have to get smarter about content structure so your expertise can rank better.So much opportunity here. Talk to me about how you're solving this—how are you helping your clients?Rachael Bassey (04:03.102)Great. Okay, so I'll just do a bit of a rundown.I worked with a company called Databox back in 2019. I'm no longer with them, but we started what I like to call collaborative marketing before it was even a thing. Back then, people didn't really care about talking to real people or experts and collaborating with them to create content.Now you go on LinkedIn and see a lot of people talking about original research, but before it became the trend, we were doing it. We were a small marketing team. I was employee 25 in the company, and our team had just three people: John, Bella, and me.When you have a small marketing team, you wear many hats. You might not even be an expert in the industry, yet you're expected to write 50 articles in two months. So we said, “Let's collaborate with our customers and prospects.”At the time, agencies made up the majority of Databox's clients. I would spend so much time on directories like Agency Spotter, HubSpot, and Pipedrive to find and connect with them.It made so much sense to involve these people in our content production process. We'd create simple surveys, ask them specific questions, collect their answers or insights, and publish blog articles based on their input.Eventually, we stepped it up to create benchmark reports. For example, if you're a Facebook advertiser, and your click-through rate is 2.4%, what's the industry average? We could provide that kind of insight—so companies could compare and see where they stood.That's how we scaled from publishing two articles a week to an article every day.I moved on from Databox and later worked at a company called Terkel—now known as Featured. If you know HARO, Featured is kind of a competitor.I thought, “Okay, I did this for Databox, and I know it works—how can I do this for multiple companies at once?” So at Featured, I worked with smaller teams to help them understand it's okay not to have a big marketing budget.You can still do really good work if you focus on involving customers and prospects in your content creation process. Right now, if I were to write about civil engineering, it would be based only on what I find online. But if I talk to civil engineers who spend 8 hours a day on site, they'll give me insights no AI model can produce.Your experience, Kerry, is unique to you. ChatGPT can't replicate it.Then I started my own thing after Featured—but that's the origin.Kerry Curran, RBMA (09:07.552)Excellent. So talk to me about the process though. You're identifying the client's target audience and interviewing them. You said you research to find the right experts—how do you even start with what to ask them?Rachael Bassey (09:26.34)Great. So it depends on the level I'm working with. For example, one current client—during our first meeting, I asked about their ideal clients, and the founder listed eight different groups. I said, “How do I even reach out to that many groups? You can't possibly cater to eight.”Some companies aren't even clear on their ICP, so I always say, “First, we need to get that right.”Because once you know your ICP, everything else is much easier.So, first I ask:Who are your ideal clients?Where are they based?What do they talk about?What do they write about?For this particular client, I've been spending 80% of my work time in Facebook groups. I don't even know why I'm paying for LinkedIn Premium right now! I'm just listening to bloggers, creators, and entrepreneurs to understand what they're really talking about and interested in.Especially since this client is a Shopify theme developer, I'm trying to determine if the market actually wants what they're building—or if it's just a nice idea that nobody asked for.Once I do enough listening, I reach out to these audiences with a basic survey I've created. That survey is designed to surface their pain points.If a majority of respondents don't list monetizing their content as a pain point, for example, then that's a sign we shouldn't be investing in a solution for it.And sometimes people don't even know they have a problem until you talk to them.So first, I help my clients clarify their ICP—if they haven't already. Many clients I've worked with thought they had their ICP nailed, but after talking to customers, they ended up pivoting or refining it.Rachael Bassey (12:13.696)Next, I work with them to define what I call the "Ideal Contributor Profile" too—not just the ideal customer.For example, Kerry, if you were my ideal customer, I'd ask:Where do you live? What's your title? What's your industry? How many employees are at your company? Sometimes, trying to reach a VP at a 5,000-person company is a waste of time. You'll need approval from too many layers, and it's like going to court.So once we define who our ideal contributors are, I use LinkedIn filters—sometimes even certifications (like HubSpot Certified, for instance)—to find highly qualified individuals.It's not just about gathering insights. We want insights from people who can also become customers down the line. That way, the work serves both marketing and sales goals.For example, one client was in influencer marketing. At first, they wanted to gather input from agencies. But I said, “Let's focus on in-house influencer marketing professionals at eCommerce brands—because those are your buyers.”So we shifted our survey strategy. Now, instead of collecting insights just for backlinks or SEO, we're engaging the people who might actually buy the product.That way, when the marketing manager follows up to thank them for contributing, it's not just relationship-building—it's lead generation.We've even had contributors say, “I've been thinking about buying a tool like this—can I get a free trial?” Of course! That's exactly the goal.Kerry Curran, RBMA (17:10.028)No—and you're so right. And you're so smart, because I think we spend—personally, I spend—so much time researching. But to actually start interviewing your target audience, especially those who aren't already customers, is just brilliant.It's not necessarily easy, but it's manageable. Especially if someone like you is guiding the process.Tell us—how can people get in touch with you?Rachael Bassey (27:43.904)Rachael Bassey—not the American spelling! It's R-A-C-H-A-E-L. That's important. And Bassey is B-A-S-S-E-Y.I spend a lot of time on LinkedIn, so that's the best place to find me.I'm currently working on my website: contentcollab.co. Or feel free to email me: rachael@contentcollab.co. That's content and collab—C-O-L-L-A-B—dot co.Kerry Curran, RBMA (28:24.682)Excellent. Thank you, Rachael. I'll put all your contact information in the show notes. And thank you for reaching out on LinkedIn and asking to be on the show—this topic was so actionable.I already know what my takeaways are, and I'm sure our listeners will feel the same way. Thank you again.Rachael Bassey (28:45.22)Thank you so much, Kerry, for having me. This was lovely.Huge thanks to Rachael Bassey for joining us today. Her insights on using original research to create personalized, relevant, and scalable content are exactly what modern marketers need right now.If this episode sparked ideas for how your team can better connect with your audience, share it with a colleague—and don't forget to subscribe and leave a review.For more strategies to connect marketing with revenue, head over to revenuebasedmarketing.com.And please follow me, Kerry Curran, on LinkedIn. We'll see you soon. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

#486 What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! (Original Air Date - 9/23/24) What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ⁠ServiceScalers.com⁠. Follow Sam on ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe to stay ahead of your competition.In The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI, I sit down with David Kirkdorffer. He's a B2B marketing strategist and generative SEO expert. We break down how your content, website, and messaging must evolve to be visible in LLM-powered search. We explore what's changed, what still works, and what's next—so your brand stays front and center no matter which AI engine your buyer turns to.Be sure to stay to the end, where David shares why team alignment across content, SEO, PR, and partnerships is your best defense—and greatest opportunity—in an AI-first future. Let's go.Kerry Curran, RBMA (00:01.422)So, welcome, David. Please introduce yourself and share your background and expertise.David Kirkdorffer (00:07.466)Hi, Kerry, and thank you so much for bringing me on the show. My background: I am a B2B marketer. I've been doing B2B marketing for—let's say—30-plus years. I have focused most of my career on generating leads for sales teams, and that is still my focus, though the way that is done nowadays has certainly changed.I've worked mostly in technology companies, selling technology to technology departments—so IT tech for IT tech consumers. Over the years, that has gone from enterprise accounts, as technologies became more democratized, down to medium-sized businesses and small businesses.So that's briefly about me.Kerry Curran, RBMA (01:00.214)Excellent. David, I know you have been deep into the research around what I'll introduce as the evolution of SEO. Tell me: What are you hearing? What triggered your interest in diving into gaining visibility for brands within the GPTs and other AI engines?David Kirkdorffer (01:25.994)Right. OK, that's a great question. Given my background of trying to get information into buyers' hands—being buyer-centric—a number of years ago I focused on what we might call buyer enablement and the buyer experience: the buyer being successful in finding the information they're looking for on our website. I realized that a lot of the great information buyers want sits behind a gate where you have to speak to a sales rep.The idea I was working with—and many people, of course, not just me—was, “Can we get this information onto our website so that when buyers come, they can find what they need and say, ‘This looks like a good fit'?” Along come these LLMs, and now all of a sudden I'm thinking, “How do I AI-enable training? How do I make sure the AIs have the information that answers buyer questions?”In a way, AI LLM tools are a disintermediating force separating my buyer from my answer. They're turning to the ChatGPTs, the Geminis, the Perplexities, the Claudes, the Copilots, and various other tools—some specialized for particular domains. Our challenge is to make sure our answers are read, understood, and correctly represented within these LLMs so that, when a buyer goes there for an answer, our brand is visible.It's much more effective for a buyer to ask questions with ChatGPT, and you might ask the same question to four or five tools just to validate, because they all have different information sets, models, crawlers, and licensing agreements. Therefore, you may have high visibility in one and low visibility in another. Training data differs; retrieval data differs; the models themselves differ—so they have different “brains,” just like different people. That's what brought me into this: trying to be customer-centric and helping my salespeople so that, when buyers do find information, our brand is there.Kerry Curran, RBMA (04:27.744)That's excellent, David, and it's such a hot topic. I don't think I can go through a few hours of my day without it coming up. I know you've been evangelizing it a lot, which I'm sure generates many questions. What are the main questions people ask you about this capability and opportunity?David Kirkdorffer (04:51.442)Everyone wants to know, “What am I supposed to do? How is this different—is it different?” Two main lines of inquiry emerge. One comes from senior marketing leaders—the CMO or someone at a higher level—who wants to understand what they and their teams can do holistically. The other is very tactical: people approach it from their domain expertise—website, SEO, content—and ask, “What do I do within my lane that makes an impact?”The truth is, it's a bit of both. In my view, it's a holistic problem to solve. You can operate in just one tactical lane—website, SEO, or content—and it will have an impact. When you combine them, the impact is amplified, and it should also involve your PR, partner, and demand-gen teams; their work can help or hurt how your brand is recognized and surfaces in answers. So those two lanes—holistic and tactical—intertwine, and where you start depends on team size and resources.Kerry Curran, RBMA (06:48.354)If the main question is “How do I do this?” what do you think people should be asking first? What's the right starting point?David Kirkdorffer (07:01.140)I think you need a big-picture view of how this is different and what drives it—how GEO (Generative Engine Optimization) actually differs from SEO. It even has many acronyms: generative engine optimization, AI optimization, LLM optimization, and more.Kerry Curran, RBMA (07:38.732)Based on your work, which term do you prefer?David Kirkdorffer (07:44.744)I like “generative engine optimization.” Unfortunately, “GEO” means other things in other domains, which is part of the problem—both technically and from a brand standpoint. When we use shortcuts like acronyms, we know what they mean; the LLM doesn't. It could interpret “MRO,” for example, as any of 50 different things until you spell it out first.Kerry Curran, RBMA (08:24.150)Earlier you said it starts with a mindset. What mindset should people adopt to lean into improving their strategies here?David Kirkdorffer (08:46.292)At the highest level, LLMs and GEO replace the short keyword query box with a large window where users add lots of context. Through vectorization—turning language into math—the LLM finds little chunks of information, the “needles,” rather than presenting a haystack of links. It compares those chunks, validates them against other sources, and synthesizes an answer.We often don't know or care where the answer came from, as long as it's accurate. But that means the LLM isn't reading your whole page; it's reading segments. So this isn't just a technical SEO challenge—it's about the words themselves: how we phrase them, how we make them easy to understand, and how we avoid letting brand personality cloud clarity.Because of “chunking,” answers often come from two or three sentences—maybe 200–300 words—not entire pages. So we need to optimize those chunks.Kerry Curran, RBMA (13:06.506)Before we dive deeper into tactics, explain how these platforms differ from Google's traditional search engines and why that demands a different strategy.David Kirkdorffer (13:41.514)Think of GEO as standing on the shoulders of SEO. If your SEO is weak, the shoulders aren't strong. Some say, “This is just a new kind of SEO,” and there's truth in that. Others think, “We just need to do good marketing,” and that's also true. But with GEO, some shortcuts we've taken—like heavy JavaScript or hidden tab content—now have new impacts because LLMs don't execute JavaScript or click tabs.For example, if your page uses tabs for five benefits, the LLM sees only the first one; it can't click the others. It forces us to reevaluate design choices, because GEO cares about different things.Kerry Curran, RBMA (16:11.054)So SEO is shifting from technical crawlability to a content-first approach—almost back to the early days of SEO. When you talk about chunking content, best practices seem to be resurfacing. What should we consider when writing content now?David Kirkdorffer (17:34.914)The best practice is simply doing what we've always known: write clearly for the reader. LLMs struggle with poetic or highly stylized language; they understand literal, structured information. Our challenge is to provide that clarity without becoming too dry. In the future, LLMs may understand nuance better, but for now, literal clarity wins.Kerry Curran, RBMA (21:09.686)There's still a technical aspect—different from technical SEO a few years ago—like tagging. Why is that more important than ever?David Kirkdorffer (21:09.686)We have semantic tags—H1, H2, H3, etc.—but many treat them as visual elements. You might find an H6 above an H2 because it looks good, but that confuses the LLM. Ideally, one H1 states what the page is about, multiple H2s mark subtopics, H3s detail components, and so on. When that hierarchy is broken, the LLM can't map ideas correctly, and your content may be excluded from answers.Kerry Curran, RBMA (25:57.034)Old is new again: off-site SEO also matters. Why is consistency off-site so critical, and what should brands do?David Kirkdorffer (25:57.034)B2B marketers want their message on as many authoritative sites as possible. A small brand's site may have little traffic, so its signal is weak. Getting listed in directories or partner sites amplifies that signal. In the old days, “brand police” ensured consistent boilerplates—25-, 50-, 100-word descriptions—so customers weren't confused. LLMs work the same way: if they see the same wording consistently, they trust it. When every team tweaks the message, it creates variations that confuse the model, so consistency is key.Kerry Curran, RBMA (30:33.718)This has been super valuable. For listeners who know they need to start right away, what's the most important first step?David Kirkdorffer (30:59.392)First, learn how these systems work. You don't need deep technical knowledge, but understand the impact. If you're in a specific lane—SEO, content, web—still learn the bigger picture so your choices align with the new reality. Then triage: audit where you'll work first based on team size and resources.Gather the whole team—web, SEO, content, PR, demand gen—so everyone hears one story and understands how their actions affect each other. Agencies should know what they can and can't do and set expectations. After learning and auditing, remember this is ongoing, like SEO has always been.Finally, be present where your customers go. Different LLMs rely on different data sources—Reddit, Wikipedia, licensed content—and those arrangements change. Go where your customers already spend time.Kerry Curran, RBMA (36:06.339)Excellent. For folks who want to learn more or bring you in to help their team, how can they reach you?David Kirkdorffer (36:42.518)The best way is through LinkedIn. Search “David Kirkdorffer.” My email is firstname.lastname@gmail.com. I post about these topics and provide training classes—very hands-on and tactical, covering tabs, accordions, LLMS text, schema and chunkability, and more. Feel free to DM or email me.Kerry Curran, RBMA (37:52.238)Perfect. I'll include those links in the show notes. David, thank you so much for sharing your expertise with us today.David Kirkdorffer (38:05.046)Thank you, Kerry, and thank you to the audience. If you've made it this far, that's a compliment. I appreciate it and enjoyed the conversation.Kerry Curran, RBMA (38:15.050)Excellent—thanks!Huge thanks to David Kirkdorffer for joining me on the show. If your brand isn't showing up in AI-generated answers, this conversation is your roadmap to change that. From content structure to message consistency to offsite visibility, David laid out actionable ways to adapt your SEO strategy to this new era of AI-driven buyer behavior. If you found this valuable, share it with your team and hit subscribe so you don't miss the next episode.And for more strategic insights on revenue growth through marketing, head to revenuebasedmarketing.com or follow me, Kerry Curran, on LinkedIn today. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter Schofield, VP of Partnerships at Atmosphere TV, and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of your competition today.In The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart Digital Out-of-Home, I sit down with Peter Schofield. He's the VP of Brand Partnerships at Atmosphere TV. We explore how digital out-of-home advertising has evolved into one of the most targeted, high-impact channels in modern media. From smart targeting and unskippable content to real-world attribution and creative flexibility, Peter breaks down how brands are turning physical spaces into revenue-generating media environments.Be sure to stay tuned until the end, where Peter shares how top brands are using API-powered digital out-of-home to personalize in-the-moment engagement at scale. Let's go!Kerry Curran, RBMA (00:01.698)So welcome, Peter. Please introduce yourself and share your background and expertise.Peter Schofield (00:07.960)Thanks, Kerry. I'm excited to be here today. I'm Peter Schofield, VP of Brand Partnerships with Atmosphere TV. I've been in the marketing and advertising space for the better part of 30 years. I've always been curious about human behavior, social sciences, marketing, and advertising—connecting brands with people and people with people. That always puts you at the front of technology and innovation. So I've always been excited about that, and that's where I've spent most of my adult career.Kerry Curran, RBMA (00:41.112)Excellent, great. I'm excited to dive into your area of expertise. When we first met and dove into Atmosphere TV and your capabilities, I got really excited about the unique aspect of connecting consumers with brands and helping brands with their narrative and storytelling. So, excited to dive in. Talk about out-of-home—what trends are you seeing and hearing today?Peter Schofield (01:18.670)Sure. The out-of-home market, specifically the digital out-of-home market, is certainly thriving. The extraordinary reach, context, and impact of digital out-of-home are literally reshaping consumer engagement. Brands and agencies looking to move the needle are tapping into screens and spaces that have been previously overlooked, undervalued, or underutilized.Peter Schofield (01:48.192)Three key elements that are a consistent part of the narrative—what folks are looking for in their investment—are efficacy, deliverability, and accountability. Out-of-home provides all of those.Kerry Curran, RBMA (01:59.448)Definitely. I think the advent and growth of digital out-of-home really revamped and breathed new life into what we knew as traditional billboards, bus stops, etc. It's very cool to see the evolution and the more advanced targeting capabilities.Peter Schofield (02:26.644)It is sophisticated now. It's not your father's billboards, as they say, right? It's the optimal blend of scale, mass reach, and local precision. Brand-safe channels are really making this a distinguished place to market, for sure.Kerry Curran, RBMA (02:45.142)Yeah. How are you seeing that increased interest in out-of-home as part of the media mix?Peter Schofield (02:51.706)I think folks are recognizing it as a real opportunity to align messaging with not only what people are doing, but why they're doing it. At the neighborhood level, we can connect with what people are doing, how they're feeling, and what they're experiencing in real time—where they live, work, and play. It's inherently location-based and enhanced significantly by contextual targeting. That's where companies like Atmosphere really come into play.Kerry Curran, RBMA (03:26.784)Definitely. There are so many stats that prove the engagement and growth opportunity. I know you had some from eMarketer. Want to dive into those?Peter Schofield (03:40.846)Yes. In 2024, out-of-home revenue in the U.S. was just over $9 billion—a 4.5% increase from 2023. More notably, digital out-of-home, where I focus, represented about 34% or $3 billion of that market, also growing 4.5% year-over-year.Kerry Curran, RBMA (04:30.104)Definitely. With location targeting and dynamic creative, it's a perfect blend of niche targeting and visual storytelling.Peter Schofield (04:56.696)Absolutely. One person described it as, “Out-of-home is where attention lives.” It lets marketers deliver the right message at the right moment—contextually relevant, unskippable, and effective.Kerry Curran, RBMA (05:11.700)Right—and you can't skip an ad when it's in a waiting room or gym. It captures attention in a way digital often can't.Peter Schofield (05:25.230)Exactly. It's never been more measurable, creative, or smarter. The relevance and flexibility are a huge appeal. With tools like audience data, dayparting, mobile IDs, and foot traffic studies, we now provide insights that were previously out of reach in traditional out-of-home.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If today's episode sparked ideas, gave you new tools, or made you think differently, don't keep it to yourself—share it with your team or your LinkedIn network. And don't forget to subscribe so you never miss a future episode. For more growth insights, visit revenuebasedmarketing.com, and keep pushing the boundaries of what's possible in marketing. See you next time. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Van 0 naar 10 Miljoen OMZET met Digital Marketing Agency GraciousIn deze nieuwe aflevering van de Van niets naar iets Podcast vertelt Zakaria Amlal hoe hij zijn digital marketing agency Gracious liet uitgroeien van 0 naar een jaarlijkse omzet van 10 miljoen euro.Van 0 naar 10 Miljoen OMZET met Digital Marketing Agency Gracious en alles over emigreren en het verkopen van je bedrijf!Hij legt uit wat de werkwijze van Gracious zo uniek maakte en waarom Happy Horizon bereid was een aanzienlijk bedrag te betalen voor zijn bedrijf.Zakaria deelt waardevolle inzichten over waar je op moet letten bij de verkoop van je bedrijf. Ook bespreekt hij hoe je kunt inspelen op de ontwikkelingen rondom AI en hoe je daar winstgevende businessmodellen op kunt bouwen. AI biedt kansen voor iedereen, ongeacht wie je bent of waar je vandaan komt.Daarnaast neemt Zakaria je mee in zijn part-time leven in Dubai en geeft hij zijn visie op waarom Europa volgens hem ondernemers ontmoedigt en talenten de regio verlaten.Bekijk de aflevering en laat je inspireren!Instagram Zakaria Amlalhttps://www.instagram.com/zakariaamlal/Boete aanvechten via Skandara?http://go.vnni.nl/skandaraAdverteren of deelnemen?Stuur ons een mail op info@vnni.nlONZE SOCIALS

"If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product, you need a smarter way to package what you already have.” Roee Hartuv There's a revenue lever sitting inside your business, and most CEOs aren't pulling it. While go-to-market teams focus on win rates, funnels, and churn, few leaders pause to rethink pricing and packaging. But this often-overlooked strategy is one of the fastest, highest ROI paths to growth. In this episode, returning guest Roee Hartuv, pricing strategist and advisor, reveals why fixing packaging and pricing often beats any playbook tweak, and how CEOs can unlock hidden revenue by aligning pricing to customer value. You'll learn: Why no one “owns” pricing and how that creates revenue leaks The 4-step framework Roee uses to raise prices without increasing churn How value-based packaging enables better sales and customer success What most pricing changes get wrong and how to avoid pushback How to use packaging to reduce discounting, increase ACV, and drive expansion Whether you're scaling a SaaS product or leading a GTM transformation, this episode will challenge how you think about pricing. and give you the playbook to make it work.Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Irish digital marketing agency Vroom Digital has been recognised at the 2025 European Search Awards, taking home two category wins for work delivered in partnership with EPIC The Irish Emigration Museum. The awards ceremony took place earlier this month in Krakow, Poland, bringing together Europe's leading agencies to celebrate innovation in digital search and performance marketing. Recognised as a benchmark of excellence across the industry, the European Search Awards honour outstanding work in SEO, paid media, and digital PR. Vroom Digital took home two major awards for standout campaigns created in partnership with EPIC The Irish Emigration Museum. Competing against agencies from across Europe, the team secured Best Use of PR in a Search Campaign for The Love Story Before 'Love Story': Driving Links Through PR & Storytelling, a campaign that paired emotional narrative with a strategic digital PR approach. They also won Best Use of Social Media in a Search Campaign for The EPIC Untold Story Behind Fairytale of New York, which tapped into nostalgia and platform-specific creative to drive engagement and boost search visibility. Both campaigns were executed in close collaboration with EPIC The Irish Emigration Museum, combining emotional storytelling, strategic PR, and targeted digital distribution to drive meaningful engagement and improve search performance. Shane Curtin, CEO & Founder of Vroom Digital, said, "We're incredibly proud to see these campaigns recognised on a European stage. It's a true testament to the strength of our partnership with EPIC and their creative partners, Public House, and the collaborative thinking that drives success on all sides. At Vroom, we've built a team that thrives on delivering culturally relevant, performance-led campaigns - and these awards reflect our commitment to meaningful storytelling that delivers real results. Working with EPIC gave us the opportunity to push creative and strategic boundaries, and to show the impact that smart, well-executed digital - across PR and paid media - can truly have when driven by insight and intention." The agency continues to strengthen its reputation for delivering integrated digital campaigns that balance creativity with performance. These European Search Award wins follow recent recognition at The Spider Awards, Ireland's longest-running digital awards, where Vroom received the Grand Prix and Best in Storytelling award. Vroom Digital delivers tailored SEO, Paid Media, and Digital PR strategies that help clients cut through the noise, build a stronger online presence, and drive measurable growth. See more stories here.

Webinar automation expert Andy Audate reveals how entrepreneurs escape the one-on-one sales trap and build Monthly Recurring Revenue through Automated Webinar Systems. Former cell phone business millionaire shares his proven transition from 18 daily Zoom calls to High Ticket Service Sales using one-to-many presentations that generated $75,000 in a single session. The Problem: Most entrepreneurs are stuck in exhausting one-on-one sales cycles, sacrificing family time and scalability. Andy's girlfriend (now wife) nearly ended their relationship because he was glued to back-to-back sales calls for nine hours a day, even coordinating smoothie-blending signals during customer conversations. The Solution: Andy Audate's revolutionary MWSBO Framework (Message-Why-Story-Business-Offer) transforms how Small Business Marketing Experts sell through Time Freedom Marketing systems. Using Webinar Core Platform and Progreda Software, entrepreneurs can automate their sales process while maintaining authentic connections. You'll Learn: Why Indecision Kills Success and how the Five Second Rule Decision Making transforms business velocity The SaaS Business Model strategy that converts one-time customers into recurring revenue streams How White Label Software partnerships create sustainable Digital Marketing Agency income Business Automation Systems that let you Scale Business Without Travel Real Marketing Campaign ROI stories from entrepreneurs generating a collective $20+ million in revenue Andy's Background: College dropout from Rhode Island who built his first million-dollar cell phone business success by age 21, then pivoted to digital entrepreneurship. His background as a motivational speaker, influenced by Les Brown, shaped his understanding of one-to-many presentations. Now the founder of seven-figure Progreda Software, helping 9,500+ entrepreneurs master webinar marketing. Bottom Line: Stop trading time for money. Andy's proven system reveals how to expand your reach, safeguard your relationships, and establish predictable monthly revenue through strategic webinar automation. Perfect for business owners ready to break free from the sales hamster wheel and create scalable, automated income streams that support both ambitious growth and meaningful life balance. Watch the full video here.

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

"You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” Kim Tran In this episode of Revenue Boost: A Marketing Podcast, titled Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum, Kerry Curran welcomes back Kim Tran, Head of Marketing and Business Development at Gimmal, for a deep dive into one of the most critical and overlooked challenges in modern B2B marketing: dirty, disjointed, and disconnected data. Kim shares her firsthand experience navigating data chaos, aligning stakeholders, and building the systems and skills needed to transform flawed inputs into strategic growth. From Salesforce nightmares to AI hallucinations, she reveals how smart marketers can become better data stewards and why your business outcomes depend on it. You'll learn how to: Translate data into decisions that drive pipeline, not panic Align marketing metrics with stakeholder language and executive priorities Spot cognitive biases and survivorship gaps in your analysis Lay the groundwork for accurate AI-driven insights by fixing your foundation Whether you're wrangling your CRM or trying to prove ROI in an AI world, this episode will help you take your data and your strategy from messy to meaningful.

https://constraintcalculator.scoreapp.com/ In this episode, Jordan Ross dives deep into why digital marketing agencies must embrace AI over the next 6–12 months to stay competitive. He outlines a clear, actionable roadmap for agency leaders to build internal AI capabilities, covering everything from creating robust infrastructure to auditing and refining SOPs, structuring centralised data, and implementing AI-driven workflows. Jordan doesn't sugarcoat the urgency: agencies that fail to act now risk falling behind or even shutting down.Chapters — The Urgency of AI Adoption — Building the Right Infrastructure for AI — Structuring Data for AI Efficiency— Implementing AI Solutions in Your AgencyTo learn more go to 8figureagency.co

"Marketers don't need more data, they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it's suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that powers real growth."" Matt Greitzer In this episode of Revenue Boost: A Marketing Podcast, titled From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing, Kerry Curran sits down with Matt Greitzer, CEO and Co-founder of Actable, to break down why customer data is still your most valuable yet most underutilized marketing asset. Matt shares how brands across retail, CPG, publishing, and financial services can unlock their existing first-party data to predict churn, increase retention, suppress wasted ad spend, and personalize messaging at scale. You'll learn how to: Unify online and offline customer data into a clean, cloud-based system Align IT and marketing teams around shared business outcomes Use AI-powered scoring and segmentation to identify high- and low-propensity buyers Deploy more efficient media strategies through intelligent suppression Move from basic personalization to advanced, predictive lifecycle marketing Whether you're starting from siloed systems or scaling a sophisticated CDP, this episode gives you a roadmap to smarter, revenue-driving activation. 

Meta said it themselves, hashtags no longer significantly impact your reach (yes, straight from Instagram's own Adam Mosseri!).What does this mean? How should this affect my Instagram strategy? Kristina and Maria are getting into all of that and more to help you make sense of this news and pivot your strategy with confidence going forward.They break down:Why hashtags no longer help your content growHow Instagram is shifting toward search-based discoverySimple steps to find the right SEO keywords for your businessWhat messy action really looks like in your marketing strategyHow to show up for your community even when things are changingAnd why this shift actually makes things easier for you!If you've ever found yourself stuck trying to hack the algorithm or wondering why your content isn't getting seen, this episode is your wake-up call to embrace the new way of getting discovered. Plus, Kristina and Maria drop some of their favorite tools, strategies, and questions you can use today to start refining your keyword approach today!If this episode gave you clarity or fired you up, share it with a friend, tag us on social, or leave a review—it means the world! Mentioned in the Episode:Check out The Social Business Club and use code 'podcast' for your first month for $1The Ops ShopAnswer The PublicSemrushSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

"It's not just about getting a deal closed; it's about aligning on shared goals, making sure we're solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” Lee Aho In this episode of Revenue Boost: A Marketing Podcast, titled Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale, Kerry Curran sits down with Lee Aho, Chief Revenue Officer at PerformCB, to unpack how his team unlocked massive new business growth by bringing a modern go-to-market (GTM) approach to a performance-based agency model. Lee shares how PerformCB applied B2B SaaS-style GTM rigor ICP definition, sales enablement, pitch optimization, ABM, and customer onboarding—to drive 1000% growth in new business launches and a 3x+ improvement in conversion rates. He breaks down the cross-functional strategies that aligned sales, marketing, and customer success around smarter targeting, faster activation, and outcome-based revenue. If you're leading growth for a services business and wondering how to scale without sacrificing quality, this episode offers a proven blueprint."

Most digital marketing agencies stink. In this episode I give you the #1 key question to ask an agency before hiring them and it's not what you think. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $27 at lp.marketingwithatwang.com/lmmv20.  

Mendel Cohen isn't trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen's bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything.Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

"It's not about throwing tech or SDRs at the problem. If your teams aren't aligned, your content isn't differentiated, and your ICP isn't predictive, you'll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results Kerry Curran sits down with Kristina Jaramillo, President of Personal ABM, to dive deep into the real meaning of an account-based go-to-market strategy (GTM) and why tech platforms alone won't fix your revenue challenges. Kristina reveals why many B2B teams misfire with ABM—treating it as a marketing campaign or demand gen add-on rather than a full-funnel revenue strategy. She breaks down: The difference between segment-level intent and predictive ICP How to build messaging that teaches for differentiation not just against competitors, but against the status quo Why content needs to align with enterprise priorities, not just pain points How to activate and align sales, marketing, and customer success for long-term customer value Why expansion and retention need the same strategic rigor as net-new acquisition Whether you're in SaaS, services, or B2B tech, this episode will help you rethink how your team is going to market and who you're truly built to serve.

Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.In this conversation, you'll learn:Is Now the Best or Worst Time to Hire Influencers?The Business Implications of Influencer SpecializationConcerns Over Authenticity in the Age of AIIntegrating AI in Lead Generation and SalesThe Role of AI in Content Creation and MarketingAI's Customization Capabilities and Implications for MarketingLead Generation Platforms and TacticsTakeaways:1. Authenticity beats automation2. Leverage AI—but stay personal3. Dig deeper than vanity metricConnect with Joshua Kopac:Website: https://www.bekeptup.com/LinkedIn: https://www.linkedin.com/in/joshuakopac/Timestamps:00:00 AI-Generated Content Concerns04:55 Targeted Outreach vs. Mass Messaging07:49 AI's Impact on Content Creation12:04 AI-Driven Advertising Network15:23 "Overwhelmed by LinkedIn Messages"18:09 Future of Content in AI Era22:05 Evaluating Sponsorship Deal Value24:04 Influencer's Key: Track Conversions_____________________________________________

"If you haven't used AI this week, you don't really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam Boiros AI isn't coming, it's already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Teams Are Upskilling Now, Kerry Curran sits down with Pam Boiros, Boston-based fractional CMO and founder of Bridge Marketing Advisors, to discuss how B2B marketing leaders can move from AI overwhelm to confident adoption. Pam shares why CMOs are caught in the middle between boardroom pressure to cut costs and team confusion on how to use AI tools. From her early adoption moment to launching a team-based upskilling program, Pam walks through the real-world barriers to adoption, how to combat the ""AI is cheating"" mindset, and how prompt engineering unlocks creativity instead of killing it. If you're leading a marketing team and wondering how to turn scattered AI experiments into sustainable strategy, this episode is your roadmap.

In this episode, Jordan Ross delivers a clear message: AI is here, but most businesses aren't ready. He explains why agencies and entrepreneurs need to stop treating their businesses like marketing funnels and start thinking like architects of long-lasting infrastructure. Rushed systems and short-term thinking are costing founders time, money, and relevance. Jordan shares how to future-proof your operations by designing them for scale, sustainability, and AI integration—before it's too late.⏱ Chapters:– The Urgency of AI Preparedness– Structuring Your Business for AI Success– Rethinking Operational Infrastructure– The Importance of Long-Term PlanningTo learn more go to 8figureagency.co

"Marketers are being told to do more with less, so they retreat to what's safe and attributable Google, Meta, the tried and true. But attribution doesn't equal impact. If you're only investing in channels that show direct ROI, you're ignoring the way today's buyers actually behave. You're not capturing demand, you're just reporting on what's easy to track. And that mindset is limiting growth.” Megan Conahan, EVP at Direct Agents Why clinging to traditional platforms is costing you growth — and how to reach today's real decision-makers. Gen Z uses TikTok to search. B2B buyers are browsing Reddit. And marketers are still optimizing for Google. In this episode of Revenue Boost: A Marketing Podcast titled, Beyond Google & Meta: The Future of Search, Media, and Customer Behavior, Kerry Curran sits down with Megan Conahan, EVP at Direct Agents, to expose the growing disconnect between outdated channel strategies and evolving consumer behavior. From the death of traditional search to the rise of gamified commerce and the role of agencies in decoding the chaos, this conversation is a must-listen for marketing leaders trying to do more with less, and still drive growth. You'll learn: Why attribution obsession is killing innovation How to rethink demand capture beyond Google and Meta What platforms like Reddit, TikTok, and Roblox mean for your future strategy How media mix modeling can unlock your next level of ROI The agency advantage in a fragmented, fast-moving media world If you're ready to evolve your marketing before your audience moves on without you — this is your episode.

If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We'll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅ How to hold your agency accountable without being a marketing expert Whether you're a business owner working with an agency, or running your own agency and want to improve your offer, this is a must-watch.

**Cold Open (Business Challenges / Jake is Moving to Chicago)****Skip the Cold Open at 11:44**Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and the ugly.We also spend some time reflecting on our own podcast and wonder what would make ours better for agency owners.Either way, we hope you take something good away from this, and maybe that's finding another agency podcast you vibe with and helps you along your agency journey.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content that converts, and positioning your competitors can't copy.” Tom Shapiro, CEO of Stratabeat In this episode of Revenue Boost: A Marketing Podcast, titled The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume, host Kerry Curran welcomes back Tom Shapiro, CEO of Stratabeat and author of Rethink Lead Generation, for a high-impact conversation about what's no longer working in B2B marketing and what to do instead. Tom shares what he's hearing from CMOs and growth leaders across the industry: the old B2B marketing playbook built on volume, vanity metrics, and outdated tactics is dead. Today, differentiation and deep audience understanding are the new non-negotiables. Together, Kerry and Tom explore the modern marketer's biggest challenges: cutting through the noise, adapting to evolving buyer behavior, and building strategies that go beyond tactics to deliver lasting revenue impact. You'll learn: Why deeper ICP research is the foundation of everything from differentiation to content strategy How to use original research to create market-leading content, build thought leadership, and feed your demand gen engine What most teams get wrong about SEO and how to leverage it strategically even as AI reshapes the SERP How to identify high-intent website visitors and activate personalized outreach within 24 hours The power of CRM win/loss analysis, sales call listening, and real-time behavioral data in shaping smarter campaigns Tom also shares how marketers can partner more closely with sales to uncover fresh insights, sharpen messaging, and continuously improve website performance to reflect what truly matters to their buyers. Whether you're a CMO at a scaling SaaS company or a demand gen leader trying to drive pipeline in a saturated market, this episode delivers practical, proven ways to rethink your strategy, realign with your audience, and win with value not just volume.

Welcome back, everyone! Due to a guest cancellation, I've decided to role with a solo episode. The timing is great, because we just ended an incredible Q1. I'm making a YouTube video about the quarter itself right now. But today, I want to dive into what I've learned over the last 6 months since re-launching my digital marketing agency. 6 Lessons is what I'll call it. 1. Always do the right thing2. Never lose sight of your customers (and know who your ideal client is)3. Revenue is vanity; profit is sanity4. Talk is cheap; do the work 5. Loyalty isn't what it used to be6. Personal Branding is (and always will be) KING7. Bonus: The more successful you are, the more hate you will getBuilders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won't. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you're great at executing a playbook. They buy because of who you are, what you stand for and ultimately, what you stand for for them.” Lindsay Tjepkema In this episode of Revenue Boost: A Marketing Podcast, titled, Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks, host Kerry Curran sits down with brand strategist and three-time founder Lindsay Tjepkema to challenge the conventional wisdom dominating B2B go-to-market strategies. Amid the noise of AI, tech stacks, and templated playbooks, Lindsay makes a bold case: brand is the ultimate growth engine and the most overlooked. Together, Kerry and Lindsay unpack why so many B2B leaders are stuck in a cycle of sameness, chasing tools and frameworks while ignoring the emotional resonance that actually drives buyer decisions. Lindsay shares her BRAVE framework and explains how real, human brand storytelling creates clarity, trust, and long-term revenue impact. If you're tired of performance marketing that plateaus, or if your tech stack feels full but your pipeline doesn't this episode will show you why your brand is your future.

“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have' it becomes a competitive advantage. Align your marketing dollars with that reality, and you're not just doing the right thing you're unlocking a scalable growth opportunity.” Dennis Tse In this episode of Revenue Boost: A Marketing Podcast, titled, The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth, Kerry Curran sits down with Dennis from Sertify to tackle a topic too many executives still overlook: the direct link between inclusive marketing and bottom-line revenue. With 70% of U.S. consumers preferring to buy from brands that reflect their values—and a multicultural majority already emerging in the under-35 demographic—this isn't just a social conversation. It's a business imperative. Dennis breaks down: Why inclusive marketing isn't just ethical, it's profitable The hard data behind shifting demographics and consumer behavior How brands can identify and invest in diverse-owned media partners What readiness looks like to scale inclusive marketing across affiliate, programmatic, and influencer ecosystems If you're a brand leader serious about long-term growth, you can't afford to ignore the multicultural future. Tune in for the insights and strategies to start making inclusive marketing a core part of your revenue plan.

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today's episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let's go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn't have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And we need to solve and measure for that across everything. So there was just a lot of strong alignment there.Kerry Curran, RBMA (04:11.03):They were so smart to acquire you—for your success, but also to see the potential of integrating an affiliate strategy into their offering. IWhere you and I have discussed in the past, I also grew up in a performance marketing world: SEO, paid search, paid social, programmatic. And the more I learned about affiliate, the more I realized affiliate needs to be part of these conversations. But what we've seen is that it's really hard to get people—especially those who haven't wrapped their head around affiliate—to recognize the importance, value, and potential of it.Lacie Thompson (05:02.073):Yeah, and I think that's what's really fun for me about the channel. Because affiliate, like I said, there's this debate around whether it's a channel or a mechanism. And I think that's part of why it's difficult for some people to wrap their head around it—because you don't have an ad platform with a campaign structure. It's not like you push a button and things change. It's 50% data analytics and deep insights—and 50% interpersonal relationships and business development of sorts.But what's funny about affiliate is it's actually the one channel that really intersects so many different parts of your marketing stack: influencer, PR, even paid search. Some partners have capabilities that fall under other types of marketing channels. But for some reason, over time, there has been this trend of affiliate-only agencies. And this narrative that you need an affiliate agency—and a separate digital or performance marketing agency—and that the two operate in silos. Oftentimes, they're not as closely connected as they could be if everything were handled under one roof.So I find the irony of that really interesting. It's not common to see digital marketing agencies that have affiliate as a core area of subject matter expertise. And obviously, as someone who's spent most of my digital marketing career in affiliate and partnerships, I found New Engen's interest in that really exciting.I think, as we'll probably talk about here, when we think about measurement, and the amount of budget brands allocate to affiliate marketing—it's so small compared to the impact it can have. And it's exciting to be part of a larger organization that has the infrastructure and teams to help us prove that value with advanced measurement.Kerry Curran, RBMA (07:27.022):Yes, definitely. And I'm excited to talk more about measurement. But we forget that, to your point, there still needs to be more buy-in, education, and understanding of affiliate's value among CMOs and senior marketers.As you said, affiliate is so full-funnel—it covers PR, awareness-building (influencer/creator or mass publications), all the way down to the research phase before purchase.It opens the door to strategic opportunities and conversations. But it's the term "affiliate" that tends to trip people up.Lacie Thompson (08:24.889):Yes, just a couple of weeks ago, we were talking to a potential client, and we actually got into the affiliate portion of the conversation by first talking about performance PR and influencers—and the convergence of brand and performance. That really opened their minds more than saying, "We're here to talk about your affiliate marketing program."What was cool in that conversation—as sometimes happens—is you could just see this light go off where people start to realize this isn't the same affiliate channel marketing that was happening 10 years ago. We're not just a bottom-of-funnel ecosystem. We really have to change the nomenclature and the structure of how we reward partners to evolve past that old, negative perception.Lacie Thompson (09:39.651):So I hope—and I've seen—that the industry is shifting. More and more people are talking about it this way. It's evolving, and that's wonderful to see.Kerry Curran, RBMA (09:52.79):Yes, I agree. And I think the more upper-funnel opportunities—really, the awareness placements—are becoming essential. I know for PR agencies, if they want to be in a top publication, they need to have an affiliate practice within their organization or partner with an affiliate agency. That's been driving a lot of the shift. And obviously, nothing's grown faster than influencers and creators. It's about understanding that there's integration and overlap. There's so much potential. And to your point, it's really important to understand that affiliate's not just toolbars or coupons.Lacie Thompson (10:36.559):Right. The cool thing about affiliate marketing is that you're essentially, as a brand, letting other people tell your story for you, right? And that is so much more powerful for consumers—hearing from an influencer, a media publication, or an editor. Especially editorial publications with strong reputations.People have a lot of trust in those voices. They trust them more than they trust the brand. So we're seeing a shift toward leveraging what your partnerships are saying about you in other marketing channels. That's another cool thing about being part of New Engen: figuring out how to take what an influencer or a content partner like Wirecutter is saying and turn that intocontent that gets in front of your audience through other channels. And I think a lot of people now know that performs much better than just the brand talking about itself.Kerry Curran, RBMA (11:46.412):Yes, I definitely think that third-party endorsement—especially from a trusted source—goes so far. Again, that ties back to what you said about affiliate being a brand strategy as well. You've talked about the shift from performance-only to brand-plus-performance integration. Talk more about how you're approaching that within New Engen and what you're seeing with clients or brands you're speaking with today.Lacie Thompson (12:19.993):Yes, I mean, historically, I grew up in the age of performance marketing, right? We had sophisticated MTAs. We were focused on understanding what the right MTA was, and how to tweak it in order to understand performance. But you get to this point where, when you're hyper-focused on trackable KPIs, you become as efficient as you can be—but you're also not scaling. So internally at New Engen, a lot of what we focused on in the early days were DTC startups that scaled very rapidly, hyper-focused on performance marketing. But then, at a certain point, you reach a plateau. And the way brands have historically thought about brand versus performance is: performance has KPIs we hold to—ROAS, CAC, whatever it is. On the brand side, those don't really exist. You're looking at engagement rates and lots of other indicators. As we've seen the two converge, we've needed to come up with better ways to measure the impact across the board. That's led to our belief that the foundation needs to be measurement—specifically, a mindset shift in how you approach it.You can't rely solely on Google Analytics as your source of truth. You can't rely just on your affiliate tracking platform—or even on some of the other channel platforms. So we believe that, to get past the performance plateau and actually grow your brand, you have to rethink how you're investing your dollars.Kerry Curran, RBMA (14:26.38):That is so smart. What I've seen over the years is that MMMs don't include all the channels—not just affiliate. Media mix modeling often only includes paid touchpoints. So it sounds like you've gotten to a point where you're really able to measure the impact. It's not “Here's your affiliate report over here, and here's your separate search, social, programmatic report.” You're really looking at the data together. So talk a bit more about how you've been able to do that.Lacie Thompson (15:02.307):Yes, our SVP of Analytics, Andrew Richardson, is just incredible. His understanding of the whole ecosystem—I really respect it. Because oftentimes, affiliate gets pushed to the side, like the redheaded stepchild. But he actually really understands it. So when he built our MMM approach, everything includes affiliate. But it goes beyond that. It also includes: How are your competitors impacting your ability to grow? If they're spending more on media, that has a negative impact on you. We've done things in our models that account for factors like: Is it an election year, and how might that affect your business? We're also looking at your brick-and-mortar store performance and how your digital spend is affecting it. So it really depends on the business and its model—what components matter, the time of year, and everything else.Lacie Thompson (16:08.943):Every situation is different. So we want to come to the table with a model that makes sense for each brand. What's really cool—and validating for me—is that early on at LT Partners, we built a proprietary platform called Lift. We believed just looking at the data in the tracking platform wasn't enough to optimize your program. We always believed that how much new traffic a partner drives is indicative of their incrementality. So we pull data from Google Analytics, match it with the tracking platform, and we've built insights and tools for our team to use on top of that data. We optimize toward partners who are introducing brands to new audiences. And with Lift, we have benchmarking data that tells us, on average, what percentage of traffic is new from content partners, coupon partners, or even individual partners.When we talk with enterprise brands that have advanced measurement tools like Measured, Rockerbox, or Northbeam, sometimes they share that data with us. And we often see close alignment between the level of new traffic and the level of incrementality these models show. Same thing with our internal MMMs. So, while we look at multiple KPIs, it's validating to see that our focus on new traffic is supported by broader measurement.That means smaller brands don't necessarily have to spend hundreds of thousands of dollars. There are other ways to optimize toward what's incremental and valuable— and it doesn't have to be a massive lift.Kerry Curran, RBMA (18:34.678):Thank you for sharing that, because there are so many data points. We talk about this all the time—how the customer journey is not linear. There are so many touchpoints. They go back and forth. Being able to measure impression data—like where someone read your article or saw your brand but didn't take action until later—is really important. It's a very normal behavior pattern. And being able to still attribute that back to the publisher matters. I remember hearing about brands cutting their affiliate marketing because they couldn't prove it drove incrementality. But there's this larger lift that you're able to see. It just sounds like it's helping brands get smarter and smarter about how they're investing.Lacie Thompson (19:32.163):Yes, there are really a couple of different buckets when it comes to measurement to think about. One is actually being able to measure the impact—which I think requires a few different angles to get the right perspective on whether your affiliate program or any other channel is driving incremental value, and what that value looks like.Then there's another bucket: how do I optimize a program? How do I drive toward creating more incrementality? And those don't have to be the same things. I think sometimes when I talk about new traffic, or first-click attributed revenue versus last-click attributed revenue, people ask, “Oh my gosh, do you think we should be using first-click attributed revenue as our measurement?” And I'm like, no—that's over here. That's a different conversation. I'm talking about what data we need to look at to try to improve what the measurement says over here. And oftentimes, that means trying to grow first-click attributed revenue because that is typically more incremental than last-click.Kerry Curran, RBMA (20:50.476):Yes, and to your point, it's about looking at different data points and getting smarter. And I think the more we've seen analytics become more advanced—tracking more touchpoints—the more correlation we see between the channels and the impact they have on each other. At the end of the day, that's what makes affiliate so incredibly valuable and important.I've talked in the past about getting affiliate a seat at the planning table. When the brand is thinking about how to allocate budgets—TV, display, programmatic, search, social—affiliate needs to be part of that conversation. Within New Engen, you have that natural organizational structure to foster that. But it's still a challenge for a lot of agencies and brands that aren't looking at it that way.It sounds like it comes down to getting smarter about the data you're evaluating and how all those touchpoints are really driving impact.Lacie Thompson (21:57.435):Well, I think that's the problem. You have this conflicting dynamic within the channel: it's traditionally performance-based, and it's optimized on a last-click basis. You're paying your partners based on whether they drive the last click. And then everyone gets mad when the big partners figure out how to get that last click—and they say the channel isn't incremental. Well, maybe that's because you're hyper-focused on bottom-of-funnel, spend efficiency, and you're not thinking about partnerships strategically. You're not thinking about how to grow the channel or how to measure it appropriately to understand the impact.The last-click performance nature of the channel will never allow you to fully reward the right partners. It will never allow you to fully understand the value of those partners. So, the actual construct of the channel is in conflict with it having a greater impact on your business.Some marketing leaders just say, “I'm going to let it do its thing, be super efficient, and not pay attention to it.” But I think that's a huge miss. When you think about your holistic approach and how to grow your brand, a lot of people say, “Well, it's so small. It's only 10% of my spend.”Well, it could be 15% of your spend—but have twice as much impact—if you thought about doing it differently.Kerry Curran, RBMA (23:28.942):Yes, and that spend is purely attributable. It's usually a commission—or a cost-per-acquisition model—so it's not like other channels where you're spending millions of dollars and may never know the outcome. So, there's still a lot of education that needs to happen. But the brands you work with are lucky to have you out there helping them get smarter. So, thank you. For the people listening who are thinking, “I need to get smarter about this”—what are some of the readiness steps or foundational things they should have in place to better measure affiliate and integrate it into their broader strategy?Lacie Thompson (24:26.095):I think the first step is really just making sure everything is set up properly. Do you have your UTMs set up—assuming you're using GA, which most people are? Some people use Adobe or other sources of truth, but most still have GA.There are obviously nuances and other ways to do it, but in general, you should make sure that your UTMs are structured appropriately within your affiliate program so everything flows into Google Analytics in a way that lets you match it up with your platform data.Otherwise, you're missing visibility into traffic driven by partner—relative to one another. You might also miss out on more advanced attribution models. That's the foundation to build on top of if you want to optimize your partnerships more thoughtfully.It's also very important to have that data available to share with the partners. Publishers don't know how much new traffic they're sending you. They don't get that feedback loop. The way we think about the data isn't just for internal use—we want to share it.We want to show partners the KPIs that are most valuable to the brand and ask: What can we do together to improve these metrics? If you give them that information, many partners are creative and clever and can come up with great solutions.But a lot of them have been trained to focus on the last click, maybe a higher conversion rate or AOV. And that training does a disservice to the partnership if you're not giving them better insight—and helping them succeed in ways that also help you.Kerry Curran, RBMA (26:36.182):Yes, definitely. To your point, all of it helps companies and brands drive better results and outcomes. So it's about having the right data—and doing smarter things with it.So thank you so much, Lacie. How can people find you?Lacie Thompson (26:52.731):I feel like I'm everywhere! I'm on LinkedIn, you can email me, text me—I'm always available to chat. I'm always happy to help. I love finding ways to improve the industry holistically.I'm happy to give advice—or I love hearing what other people are doing that's cool and unique and special. I love collaborating with other brands. I'm one of those people who doesn't really say no to talking about anything, anytime.You never know where conversations might lead, so please reach out if you want to chat.Kerry Curran, RBMA (27:41.73):Definitely. Well, thank you. I'll be sure to include all that information in the show notes. I really appreciate your time. I've enjoyed our conversation and look forward to having you on again in the future. Thanks, Lacie.Lacie Thompson (27:53.859):Amazing. Thank you so much, Kerry.Kerry Curran, RBMA Thanks for tuning in to Revenue Boost: a Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about affiliate performance and full funnel growth.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe. And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find our show.Until next time, I'm Kerry Curran, helping you connect marketing to growth, one episode at a time. We'll see you soon.

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth." That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peak at today's episode. In this episode The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth I  sat down with Sammy Rubin, VP of Integrated Media at Wpromote, to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth.With budgets tightening and expectations rising, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the need for brands to unify their internal teams, leverage data-driven decision-making, and test integrated strategies that align with evolving consumer behaviors to drive sustainable revenue growth. Be sure to stay until the end when Sammy shares what you need to start optimizing integrated media asap! Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran, RBMA (00:01.186)So, welcome, Sammy. Please introduce yourself and share your background and expertise.Sammy Rubin (00:07.025)Thank you so much for having me. I'm Sammy Rubin, VP of Integrated Media at Wpromote, a leading independent marketing agency. I do everything from consumer insights and category intelligence to media planning and buying. Everything we do is underpinned by industry-leading intelligence, and we have an amazing creative team as well. So, we really support clients in achieving their business goals through all aspects of our work.In my role as VP of Integrated Media, I oversee the teams developing integrated strategies for our clients—everything from CPG to retail to entertainment. I have the privilege of being part of these teams and helping to guide what we take to market.Just a bit more background about me: I've been on the agency side my whole career and have had the privilege of working with some amazing brands. I've partnered with disruptor brands like SoulCycle and Yasso Frozen Greek Yogurt (which is always stocked in my freezer), as well as Fortune 500 companies like Nike and WarnerMedia. I started as a paid search manager, and it's been an incredible journey evolving from a single-channel focus to an integrated media leadership role.It's been amazing to watch media evolve and see how having an integrated media lead on your business is a no-brainer. It provides a holistic view of how all marketing investments contribute to business results—which is what we're all rallying around today.Kerry Curran, RBMA (01:51.15)Thanks, Sammy. I'm so excited to have you and hear about what you're seeing, hearing, and doing these days. We're such kindred spirits—I also grew up in the performance media world. I actually started as an SEO manager because, at the time, paid search was still new. But you're right—there has been so much evolution, and the channels are constantly changing and getting smarter.To your point, you can't just have a single-channel approach or strategy anymore. I love your integrated media role. You must get to see it all. What trends are you seeing these days?Sammy Rubin (02:33.041)Yes, my focus over the past 18 months or so has really been on commerce. There are many definitions of commerce in this space right now, but what I mean is partnering with brands that have direct-to-consumer objectives—whether through e-commerce, their own brick-and-mortar stores, or wholesale retail relationships, including Amazon.When it comes to commerce, what we're finding—back to the point of integration—is that it's no longer about winning the channel; it's about winning the customer. And when I say "channel," I mean both media and sales channels. Clients have sales objectives across different retailers and distribution points, but if we do our jobs right as marketers—effectively reaching the right audiences with the right message and high-impact creative—it lifts all ships.We see this reflected in data and our own behaviors. You and I, like most consumers, search on social media, pre-validate in-store purchases on Amazon or Reddit, and then take the next step. So, it's really important for brands to take a customer-first approach—understanding where they show up and ensuring their creative is more critical than ever before.I think the latest eMarketer stats show that adults in the U.S. spend over 13 hours a day with media. That's a lot. Like, what else do we do? Sleep? I know I get eight hours of sleep every night—at least, all my trackers tell me that. But if we're spending that much time with media, exposure alone is no longer enough. We need to drive engagement.That's where creative is the new media targeting—it's the new media strategy for many environments. In Meta's algorithm, over 50% of what you pay is based on projected creative engagement and other creative-related factors. As brands, we must show up consistently across platforms because customers bounce from place to place.Kerry Curran, RBMA (04:05.422)That's a lot—all our waking hours!Sammy Rubin (04:24.349)Exactly! And advanced measurement plays a big role here. Consumers will purchase wherever it's convenient—whether that's Amazon, TikTok, or in-store. We're launching TikTok Shops for many clients, and having an integrated measurement approach helps avoid the blind spots created by siloed data.For example, we often see a CTV campaign or a social program funded by a DTC marketing team drive sales at Walmart or Amazon stores. That's because, to the customer, those distinctions are irrelevant—unless there's a specific offer tied to the channel.We build high-velocity media mix models for our clients through our proprietary tech platform, Polaris. This platform integrates foundational reporting, media mix modeling, and incrementality test design, helping us showcase the impact of different media activities on various business outcomes.Kerry Curran, RBMA (06:25.41)Yes, I love that. The holistic experience is key. Customers don't care if an ad is on Meta or Google, and they likely won't even remember where they first saw it.I was just recording another episode on media mix modeling and attribution. The point made there was that we're going back to measuring impressions and the importance of creative—because it provokes an emotional response and drives action. But we can't control what action they take. We just have to ensure our brands are out there, engaging, and driving conversions.Sammy Rubin (07:13.437)Exactly! It's about reframing high-intent actions. Are we seeing an increase in Instagram profile views? Organic social video views? These are proxies for site traffic. For many audiences, especially Gen Z, social media is the new website.Kerry Curran, RBMA (07:41.198)Right.Sammy Rubin (07:43.121)And that perspective needs to be incorporated into measurement strategies.Kerry Curran, RBMA (07:49.486)That's such a great point. You also mentioned retail media—when you and I started, it wasn't a thing. Now, it dominates strategy and investment dollars. How are you incorporating that shift into your clients' strategies?Sammy Rubin (08:15.781)Retail media investment growth is astronomical. Retailers have turned into media conglomerates, and they want a bigger share of total marketing budgets—not just retail budgets. They now offer influencer marketing, off-site paid search via Google and TikTok, first-party retail data, and closed-loop measurement.Retail media is just media. We know that brands have historically driven sales across all retail doors through broad awareness campaigns. That still holds true today. Clients now ask us whether they should invest directly with retailers or take a broader media mix approach.We recently ran a matched-market test for a client, exposing certain markets to media activations while holding others out. We drove measurable 10-20% sales lift in those markets without retail media—proving that broader media strategies can also drive retail results.Kerry Curran, RBMA (10:45.016)Wow. Yeah.Sammy Rubin (11:00.923)We're constantly testing to see what works for our clients. What works for one brand might not work for another. But with everything being retail media, the role of an integrated media strategist is to figure out the right places and spaces to activate and how to hold those dollars accountable for achieving objectives.Kerry Curran, RBMA (11:21.432)I love that example and the market testing approach because brands' budgets are getting smaller, yet we're all expected to do more with less. It's about driving effectiveness and efficiency and figuring out how to do it. To your point, if you don't have the budget, you can't just dump everything into the retailer—you have to get smarter and more strategic.So much of this revolves around consumer behavior and what they're going to do. I know this shift—thinking more about consumer behavior versus channel targeting—is a big one for clients. How are you educating them and pushing for that integration?Sammy Rubin (12:11.567)Yes, it really depends on the brand. The internal organizational structure can vary drastically, even among brands within the same vertical or of the same size.For example, we have CPG brands that have both a D2C marketing lead and a retail marketing lead. Others have a D2C marketing lead, a retail e-commerce lead, and a shopper lead.Or, we might have a brand with a brand marketing lead, a performance and growth marketing lead, and a retail lead. There's no standardization in terms of which teams drive which commerce objectives.But in every case, what's required is an integrated media mix to drive those different commerce objectives—whether direct-to-consumer, e-commerce, in-store, or retail. All of these teams start circling around the same media platforms and creative messaging but in service of different financial goals tied to different commerce channels.When that happens, resources are duplicated, and creative production multiplies.Kerry Curran, RBMA (13:31.138)Yes, they start competing with each other.Sammy Rubin (13:36.101)Exactly. And I don't know what the incentive structure looks like behind the scenes, but it likely plays a role in who wants control over what.The bigger issue is the blind spots in measurement when there's no unification or transparency across data, activation schedules, or even simple things like campaign calendars.For instance, if the DTC team is running a massive CTV activation but the team managing Amazon retail media or brand search isn't aware, they might not adjust their investments to capture that demand.Having remarketing audiences set up properly and ensuring synergy between teams is crucial for marketing efficiency. And that requires unification.I won't sugarcoat it—it's challenging work. Many brands have legacy structures and long-established ways of working. But the data doesn't lie.At the end of the day, all these different marketing stakeholders are laddering up to a single point of accountability—the CMO, the VP of Marketing, or another senior leader.The CFO obviously cares too, right? They want to maximize the return on marketing investments and find efficiencies.So, we're building operating models to unify teams internally, especially across planning. What are the different goals, product priorities, budgets, and audiences? These will often be different for each team, but by coming together in an integrated planning session, we can align efforts.That way, teams can draft off each other's impact, shift certain responsibilities where needed, and ensure media dollars are deployed strategically. From a measurement perspective, we then report on both individual and collective goals.We also do more integrated reporting and measurement. What's the halo effect of different media tactics on different commerce channels?For example, we've seen cases where a retail client scaled back social media, and the Amazon team later reported a bad sales week. When teams don't communicate, they don't realize the relationship between social media in the market and performance across different distribution channels.Using data as a unifying factor is so important. It sounds obvious, but truly building that data foundation is critical.Kerry Curran, RBMA (16:36.076)Yes, I've seen exactly what you're talking about—when internal teams don't share their strategies, they either compete or lack alignment.Your consultative approach—bringing an organizational and data framework to clients—must be invaluable for improving efficiency and effectiveness. I love that your clients are listening and working with you to optimize.You also have a solution to unify this data. Can you share more about your data platform?Sammy Rubin (17:38.973)Yes, at Wpromote, our proprietary tech platform is called Polaris. It serves as the foundation for all our standard media reporting.We have over 100 API connections with various media and data sources. We use this to build an integrated data taxonomy—not the most exciting topic, but extremely important—so we can see all our data in one place.On top of that, we can layer in advanced analyses, including media mix modeling, incrementality test design, and scenario planning. For example, if we launch a new media channel, scale back an existing one, or receive additional budget, how can we best optimize our investments?Sammy Rubin (18:38.141)Once we have that data foundation, we can integrate additional factors like pricing data and promotional data to enhance modeling. This allows us to distinguish the impact of media versus price or distribution as key levers in achieving business goals.It's all about moving from crawl to walk to run, but it's entirely attainable with the right data infrastructure.When I joined Wpromote in 2020, one of my first priorities was building our media strategy department to help clients achieve holistic business results.It's one thing to have integrated measurement and insight presentations, but actually moving dollars and stewarding budgets across the entire media mix is critical.Our media strategists lead this effort, ensuring innovation while leveraging the right mix of people, technology, and processes to drive success.That's how we help our clients.Kerry Curran, RBMA (20:02.734)It's so valuable. As you were talking, I kept thinking about how not only the media channels have evolved but also how data has evolved.Marketers are getting smarter, brands are targeting audiences more effectively, and investments are working harder.This has been so helpful—thank you for sharing your expertise.For listeners who want to get started, what's the first step you'd recommend for brands looking to optimize and integrate their media strategies?Sammy Rubin (20:42.545)Step one: Have a conversation with all your internal counterparts who oversee different marketing investments and priorities.Get a full picture of all media currently in-market—or planned—to identify synergies.See where you might unlock value by integrating investments across teams. Often, the same media partner is being leveraged by multiple teams, but they're working in silos.Then, start building integrated media reporting.You don't need API connections or advanced modeling on day one. Just align on KPIs, how teams measure success, and how media investments are being attributed.Once you identify trends—like, "Hey, two weeks ago, this team ran a large CTV activation, and we saw a lift"—you can start applying causal impact modeling to confirm relationships.Kerry Curran, RBMA (22:30.85)I love that. Sammy, thank you so much. This has been so valuable.How can people find you?Sammy Rubin (22:47.355)Find me on LinkedIn—Sammy Frankel Rubin—or through Wpromote. If anything we discussed today sounds interesting, feel free to reach out.Kerry Curran, RBMA (22:59.918)Excellent! Thank you so much, Sammy. Looking forward to speaking again soon!Sammy Rubin (23:05.51)You too—thanks so much!

"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth."That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peek at today's episode. In The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth, Kerry sits down with Sammy to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth. With tightening budgets and rising expectations, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the importance of unifying internal teams, leveraging data-driven decision-making, and testing integrated strategies that align with evolving consumer behaviors to drive measurable results. 

From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth"Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you're not chasing engagement anymore. You're creating value, and that's what drives real organic growth." That's a quote from Clayton McLaughlin and a sneak peek at today's episode. Hey there! I'm Kerry Curran—revenue growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast.

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact“The brands that win aren't just the ones with the biggest budgets—they're the ones that strategically align performance and brand marketing to maximize reach and revenue.” That's a quote from Cooper Schwartz and a sneak peek at today's episode.Hey there, I'm Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.Every episode, I sit down with top experts to bring you actionable strategies that drive real revenue results. If you're serious about growth, hit subscribe to stay ahead of your competition.In this episode, titled Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact, Cooper Schwartz, Head of New Business and Growth at Money Group, shares his expertise.In a crowded digital landscape, content alone isn't enough. Brands need a strategy that turns visibility into real revenue. Cooper and I discuss strategies for leveraging publisher partnerships to create high-impact, holistic, cross-channel digital programs that drive both reach and ROI.We dive into the winning formula for balancing performance marketing and brand strategy—and how to dominate non-branded paid search while outmaneuvering your competition.Stay tuned until the end, where Cooper shares actionable strategies to optimize content for revenue growth. Let's go!Kerry Curran, RBMA (00:01.107)Welcome, Cooper! Please introduce yourself and share a bit about your background and expertise.Cooper Schwartz (00:07.534)Hi, Kerry. Thanks for having me. My name is Cooper Schwartz, and I am the Head of New Business and Growth at Money Group, a portfolio company that has been around for about 11 years. We own notable brands like Money.com and ConsumersAdvocate.org, as well as proprietary technology like NavChain. I'm also one of the founding partners and have been with the company for 11 years.I was actually the first employee. I originally came from a therapy background—my mother is a therapist, and I thought I would follow in her footsteps. However, two of my close friends—one with 10 years at Google and the other at SEO Moz—convinced me to jump into affiliate marketing and help build this company. So here I am today, still finding opportunities in the market and excited to talk with you.Kerry Curran, RBMA (01:02.843)Awesome, thanks, Cooper! I had no idea about your therapy background. We could totally pivot and have a different conversation! I always say marketing is a lot like psychology—it plays a strong role in what we do, so I'm sure that background strengthens your expertise.Anyway, I'm excited to have you here because I know you have a ton of valuable platforms.Cooper Schwartz (01:09.484)Yeah, yeah.Kerry Curran, RBMA (01:29.617)You have a range of brands and technology under Money.com, so I'd love to hear more about how you're helping brands navigate their business challenges. When brands or agencies reach out to build a partnership with you, what are they typically looking for?Cooper Schwartz (01:51.672)You're right—Money.com is a strong domain. Before it became Money.com, it was Money Magazine, a 50-year-old brand that people have nostalgia for. It was all about planning for the future and sharing insights on managing finances.Today, brands still want to be aligned with the Money brand. But we don't just offer content alignment—we provide a variety of campaigns and marketing opportunities. Many brands approach us saying, “We love the brand, we love the content—how can we work together?” That's a great starting point for the many solutions we offer.From non-branded paid search to placements across our ad network of about 150 publishers, we help brands engage with their audience in unique ways. Some of these publishers might be seen as competitors, but in reality, they're “frenemies.” We help brands leverage content, align with our brand, activate paid search strategies, and secure placements on other high-authority sites, all while simplifying the management process.Kerry Curran, RBMA (03:37.691)That's great. It sounds like brands really value the partnership and brand equity you offer. Can you walk us through how you start these relationships and build custom strategies to increase their awareness and authority?Cooper Schwartz (04:03.192)Sure! There's always an initial “interview” process—almost like dating. Not to take it back to therapy, but it's about getting to know the brand:What are their needs?Who is their target audience?What are their expectations?What are their key performance goals?We get a lot of inbound interest because money impacts nearly every industry. But we have to ensure alignment goes both ways—not just that they align with our audience, but also that we can effectively reach their audience.At our scale, we also consider resources. Can we accommodate the brand in a way that sets them up for success? We prioritize enterprise-level partnerships that move the needle for both companies. That often means ensuring the investment in a given category can be six or seven figures annually—we need to create impact on both sides.Once we've established alignment—brand fit, budget, resources—we dive into which marketing channels make sense:Are they already running paid search? If not, why?How can we help them expand their shelf space on Google?Is brand awareness the priority? If so, we can integrate them into our franchise content like Best Places to Live, Best Hospitals, Best Colleges, which reach wide audiences.Are they struggling to get placements in high-authority content? If so, we can help them secure placements on Forbes, NerdWallet, CBS News, CNN, and others.Kerry Curran, RBMA (06:53.058)That's great! I love that you have such a wide portfolio of solutions that are fully customized to each brand's goals.So, let's say an enterprise brand comes to you for a rebrand, product expansion, or new launch. You work with them to align with the right publishers and strategies. Can you share a specific example of a successful partnership?Cooper Schwartz (07:39.918)Sure! One that I'm especially proud of is our partnership with ADT.We've worked with ADT for about eight or nine years, originally in non-branded paid search—helping them reach high-intent consumers who were still undecided. Over time, our relationship evolved into exploring additional channels.Last year, we launched a sponsorship activation for Money's Best Places to Live, working closely with ADT's PR, media acquisition, and marketing teams. The goal was to integrate ADT's branding into content about protecting the best places to live.This was a multichannel activation that included:Social media campaignsVideo contentTargeted PR effortsWeekly performance check-insThe result? A high-impact security hub on Money.com featuring ADT across 100+ articles. It was a strategic, elegant execution.Not only did we secure ADT placements on our own sites, but we also helped them get featured on CBS News, The New York Post, and other major publishers. This is the kind of holistic strategy that allows brands to gain visibility across multiple trusted sources.Kerry Curran, RBMA (10:34.345)That's an excellent example! It really demonstrates how brands can layer multiple channels—from paid search to PR to content—to create a unified, impactful strategy.Let's shift gears to AI and Google's generative search results. How do your strategies help brands compete with AI-driven summaries at the top of search results?Cooper Schwartz (20:43.342)Great question! One core belief we've held is that editorial integrity matters. We prioritize keeping a human voice in our content while leveraging AI in strategic ways.Here's our approach:Investing in real writers & editors – AI can assist, but human oversight ensures depth and quality.Creating content clusters – Instead of one-off articles, we develop deep, interconnected content that builds expertise and authority.Partnering with already-successful publishers – Instead of relying solely on our content, we collaborate with trusted media brands that are already ranking well.The reality is, the pie is big enough. Rather than fighting for every ranking, we focus on working with the best—helping publishers monetize better while delivering results for our partners.Kerry Curran, RBMA (25:25.383)That's a smart approach. So, for brands listening today—what's the first step if they want to explore this strategy?Cooper Schwartz (25:40.910)Start by researching who dominates your industry's review space. Look at organic rankings, paid search, and media partnerships. If you see competitors investing in multiple touchpoints, that's a sign they're onto something.Then, reach out! You can contact me at cooper@money.com or find me on LinkedIn.Kerry Curran, RBMA (26:07.537)Awesome! We'll include those links in the show notes. Cooper, thank you so much for your time and insights today!Cooper Schwartz (26:20.098)Thank you, Kerry!Kerry Curran, RBMA Thank you for tuning in to today's episode. If you're struggling with flat or slowing revenue growth, you are not alone. That's why Revenue Boost: A Marketing Podcast, brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.So if you're serious about your revenue growth, hit follow,  subscribe, and drop a five-star rating. It helps us keep the game-changing content coming, as we're dropping new episodes regularly—and you don't want to miss out.

Choosing the right marketing agency can make or break your strategy—so how do you get it right? This week on Ignite, Cardinal's CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare marketing agency. Plus, our hosts explore the latest in media, performance marketing, and technology to help you stay competitive. Tune in for expert insights that will elevate your agency partnerships and marketing success! RELATED RESOURCES Connect with Jane - https://www.linkedin.com/in/janeastrup/  How to Select a Digital Marketing Agency for Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-select-a-digital-marketing-agency-for-your-healthcare-organization/  How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/  How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/ 

Nick shares his journey from working in corporate America at Ernst & Young to launching Frayter Media, an agency that specializes in building personal brands for high-profile athletes, CEOs, and executives. He dives into how MMA fighters are realizing the power of personal branding, how social media has revolutionized sports marketing, and how new media like podcasts and short-form content are changing the game.This episode is packed with insights on leveraging social media, working with elite clients, and scaling a remote business. If you're interested in brand-building, sports marketing, or digital entrepreneurship, this one's for you!Call to Action

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Alicia Lyttle. Alicia, also known as “The Queen of AI,” is a seasoned entrepreneur, TEDx Speaker, AI enthusiast, and digital marketing expert with over 23 years of experience in the industry. She has a diverse professional background, having previously held positions at esteemed organizations, including the White House, the United States Environmental Protection Agency (USEPA), and the City of New Orleans Mayor's Office. She later transitioned to the digital world, building a successful career as an entrepreneur, AI consultant, and digital marketing specialist. As a well-respected speaker and trainer, Alicia has traveled internationally to places such as Singapore, Malaysia, China, Australia, the United Kingdom, New Zealand, South Africa, and Nigeria, sharing her knowledge and expertise on leveraging the Internet for business success. She is the Founder of Pow Social Media, a Digital Marketing Agency, and Monetized Marketing, a training and marketing company she runs with her sister Lorette. Alicia is a highly accomplished entrepreneur, having received numerous awards, including the MarCom Awards, the Ava Digital Awards, the Communicator Awards, The dotComm Awards, The Nation Builders Awards, Clickfunnels Two Comma Club Awards twice, and the prestigious The Traffic Sales and Profits Circle of Seven Award. As a seasoned business leader and AI corporate coach, Alicia is devoted to guiding businesses towards success. She teaches companies how to achieve more in less time, by embracing and harnessing the collaborative power of AI #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Alicia Lyttle. Alicia, also known as “The Queen of AI,” is a seasoned entrepreneur, TEDx Speaker, AI enthusiast, and digital marketing expert with over 23 years of experience in the industry. She has a diverse professional background, having previously held positions at esteemed organizations, including the White House, the United States Environmental Protection Agency (USEPA), and the City of New Orleans Mayor's Office. She later transitioned to the digital world, building a successful career as an entrepreneur, AI consultant, and digital marketing specialist. As a well-respected speaker and trainer, Alicia has traveled internationally to places such as Singapore, Malaysia, China, Australia, the United Kingdom, New Zealand, South Africa, and Nigeria, sharing her knowledge and expertise on leveraging the Internet for business success. She is the Founder of Pow Social Media, a Digital Marketing Agency, and Monetized Marketing, a training and marketing company she runs with her sister Lorette. Alicia is a highly accomplished entrepreneur, having received numerous awards, including the MarCom Awards, the Ava Digital Awards, the Communicator Awards, The dotComm Awards, The Nation Builders Awards, Clickfunnels Two Comma Club Awards twice, and the prestigious The Traffic Sales and Profits Circle of Seven Award. As a seasoned business leader and AI corporate coach, Alicia is devoted to guiding businesses towards success. She teaches companies how to achieve more in less time, by embracing and harnessing the collaborative power of AI #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Alicia Lyttle. Alicia, also known as “The Queen of AI,” is a seasoned entrepreneur, TEDx Speaker, AI enthusiast, and digital marketing expert with over 23 years of experience in the industry. She has a diverse professional background, having previously held positions at esteemed organizations, including the White House, the United States Environmental Protection Agency (USEPA), and the City of New Orleans Mayor's Office. She later transitioned to the digital world, building a successful career as an entrepreneur, AI consultant, and digital marketing specialist. As a well-respected speaker and trainer, Alicia has traveled internationally to places such as Singapore, Malaysia, China, Australia, the United Kingdom, New Zealand, South Africa, and Nigeria, sharing her knowledge and expertise on leveraging the Internet for business success. She is the Founder of Pow Social Media, a Digital Marketing Agency, and Monetized Marketing, a training and marketing company she runs with her sister Lorette. Alicia is a highly accomplished entrepreneur, having received numerous awards, including the MarCom Awards, the Ava Digital Awards, the Communicator Awards, The dotComm Awards, The Nation Builders Awards, Clickfunnels Two Comma Club Awards twice, and the prestigious The Traffic Sales and Profits Circle of Seven Award. As a seasoned business leader and AI corporate coach, Alicia is devoted to guiding businesses towards success. She teaches companies how to achieve more in less time, by embracing and harnessing the collaborative power of AI #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. Today, she owns a full-service digital marketing agency made up of brand journalists. KWSM specializes in lead generation with services including websites & SEO, content creation, videography […]

Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. Today, she owns a full-service digital marketing agency made up of brand journalists. KWSM specializes in lead generation with services including websites & SEO, content creation, videography […] The post Katie Wagner With KWSM: a digital marketing agency appeared first on Business RadioX ®.

Send me a text!Hiring is one of the biggest decisions you'll make as a business owner. It can be exciting, but it also comes with challenges. Tune in to hear what Kristina and Maria have learned through growing a team of 20+ at The Social Snippet.This episode is giving you all the hard hitting lessons and advice they have from building a seven figure business and managing the team that came with it.They will help you answer the questions;When should I hire? Should it be full time or Part time?Do you even want to grow a team?What should I look out for when outsourcing to sub-contractors?And so much more!If you're thinking about hiring (or even if you've already started building a team), this one's for you!Mentioned In Episode:Simple Scaling with Ali Hicks-WrightHiring and Growing A Team with Jackie ServissAvalon Mohns PhotographyFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Growing a successful digital marketing agency is both rewarding and challenging. Over 15 years, I've built my own agency to over $7 million in annual revenue. Along the way, I've also helped 133 agencies reach seven figures and beyond. Below, I'll share 15 critical lessons that can accelerate your journey to similar success. [...] The post 15 Proven Lessons to Scale Your Digital Marketing Agency to Seven Figures appeared first on Seven Figure Agency.

In this episode, Troy Trewin interviews Caulen Foster, the co-founder of Brain Power Agency, a marketing agency that specialises in building, managing, and growing ecosystems for direct-to-consumer, native brands online. Caulen shares the challenges of scaling a service business, highlighting that managing people is the toughest part due to the variables around human beings. He also discusses his previous business experience, where he failed to understand unit economics and financial literacy, leading to the business' downfall. Caulen emphasises the importance of these key metrics for success.   Other Resources: Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   Caulen Foster, co-founder of Brain Power Agency, says the hardest thing is managing people. He emphasises that people are the toughest part to scale due to the variables around human beings.   2 .What's your favourite business book that has helped you the most? Caulen recommends two marketing books that have been game-changers for him: "Breakthrough Advertising" by Eugene Schwartz and "The 16-Word Sales Letter" by Drayton Bird. He says these books have fundamentally changed the way he writes copy and understands direct response marketing. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Caulen is a big reader and mentions that he's constantly investing in his own professional development through books, masterminds, and training programs. He particularly enjoys learning about human psychology and how it applies to marketing and sales. 4. What tool or resource would you recommend to grow a small business? Caulen suggests a great CRM (customer relationship management) system, such as GoHighLevel, as a crucial tool for small businesses. He emphasises the importance of having the right infrastructure in place to capture and nurture leads effectively. 5. What advice would you give yourself on day one of starting out in business? Caulen's advice to his younger self would be to be patient, resilient, and ready for the challenges ahead. He stresses the importance of understanding that building a successful business takes time and that being prepared to weather the ups and downs is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “People are the toughest thing to scale, because there's so many variables around human beings." - Caulen Foster   "I would say my biggest mindset shift is probably understanding that things take time. Great things take time. There's a part of me that used to be very like, you know, I would think of something while I'm in the middle of something shiny object syndrome." - Caulen Foster   “Be resilient. You literally replace that within a month and more just by like, all right, it happens. It sucks. It's a little scary." - Caulen Foster

In today's class we talk with Millionaire Mentor, Brien Gearin about how to start and grow your own digital marketing agency! Also, we've put together an awesome, detailed article that captures all the highlights from this episode. Don't miss out and check it out right here!  (Original Air Date - 6/15/23) What we discuss with Brien: + Introduction and Podcast Overview + The Journey to Starting a Digital Marketing Agency + Brian's Early Life and Entrepreneurial Spirit + The College Experience and Its Impact + Transitioning from Corporate Job to Entrepreneurship + Learning from Experience and Courses + The Birth of Ricochet Digital Marketing + The Importance of Persistence and Mindset + The Steps to Starting a Digital Marketing Agency + The Power of Networking and Community Involvement + Acquiring New Clients: Strategies and Challenges + Exploring Different Avenues for Client Acquisition + The Power of Networking and Building Relationships + Leveraging LinkedIn for Client Acquisition + Utilizing Facebook Groups for Business Growth + The Cold Email Approach: Pros and Cons + The Journey to Achieving Revenue Goals + Exploring New Business Opportunities and Partnerships + The Importance of Continuous Learning and Adaptation + Closing Remarks and Contact Information Check out more info on How to Start and Grow a Digital Marketing Agency. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices