The Home Builder Digital Marketing Podcast

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Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Greg Bray and Kevin Weitzel


    • May 28, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 30m AVG DURATION
    • 285 EPISODES


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    Latest episodes from The Home Builder Digital Marketing Podcast

    Episode #270: Social Media Marketing for Home Builders - Carol Morgan

    Play Episode Listen Later May 28, 2025 32:26


    This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-carol-morgan

    Episode #269: Informative Home Builder Digital Marketing - Stephanie Lane

    Play Episode Listen Later May 21, 2025 26:45


    This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane

    Episode #268: Delivering Home Builder Marketing with Integrity - Michelle Mambuca

    Play Episode Listen Later May 14, 2025 26:52


    This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity.  https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca

    Episode #267: Home Builder Customer Engagement AI Tools - Mike Bills

    Play Episode Listen Later May 7, 2025 33:18


    This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster. https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-bills

    Episode #266: Distinguishing Your Sales and Marketing - Taylor Humphrey

    Play Episode Listen Later Apr 30, 2025 27:26


    This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey

    Episode #265: Interactive Floor Plans - Greg Bray and Kevin Weitzel

    Play Episode Listen Later Apr 23, 2025 37:58


    This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process. https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel

    Episode #264: Finding Your Unique Selling Proposition - Kirsten Nease

    Play Episode Listen Later Apr 16, 2025 28:03


    This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease

    Episode #263: Initiating Home Builder Digital Marketing - Dani Cook

    Play Episode Listen Later Apr 9, 2025 22:35


    This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing.  https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook

    Episode #262: Marketing for Master Planned Communities - Stephanie Walker

    Play Episode Listen Later Apr 2, 2025 24:35


    This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities.  https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker  

    Episode #261: Merging Home Builder Sales and Marketing - Megan Bakel

    Play Episode Listen Later Mar 26, 2025 23:14


    This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel

    Episode #260: Home Builder Digital Marketing Strategies - Jay Dixon

    Play Episode Listen Later Mar 19, 2025 31:05


    This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon  

    Episode #259: 2025 International Builders' Show Recap - Greg Bray and Kevin Weitzel

    Play Episode Listen Later Mar 12, 2025 26:30


    This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts.  https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-recap-greg-bray-and-kevin-weitzel

    Episode #258: The 2024 Home Buyer Conversion Report - Jimmy Diffee

    Play Episode Listen Later Mar 5, 2025 31:34


    This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action.  https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-conversion-report-jimmy-diffee

    Episode #257: Exceptional Marketing Requires Adaptability - Tom Nelson

    Play Episode Listen Later Feb 26, 2025 30:17


    This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness.  https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson  

    Episode #256: Effective Home Builder Geofencing - Greg Bray and Kevin Weitzel

    Play Episode Listen Later Feb 19, 2025 23:55


    This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.  https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel

    Episode #255: AI Tools That Revolutionize Home Buying - Russ Wright

    Play Episode Listen Later Feb 12, 2025 23:05


    This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience. https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright

    Episode #254: Innovative Home Builder Digital Marketing - Melissa Cervin

    Play Episode Listen Later Feb 5, 2025 30:14


    This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales. https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin

    Episode #253: Understanding Your Home Buyer Audience - John Peragine

    Play Episode Listen Later Jan 29, 2025 26:38


    This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine

    Episode #252: New Home Buyer Customer Experience Expectations - Josh Paul

    Play Episode Listen Later Jan 22, 2025 25:23


    This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences. https://www.buildermarketingpodcast.com/episodes/252-new-home-buyer-customer-experience-expectations-josh-paul

    Episode #251: Elevating Interior Design in Model Homes - Doris Pearlman

    Play Episode Listen Later Jan 15, 2025 29:28


    This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue. https://www.buildermarketingpodcast.com/episodes/251-elevating-interior-design-in-model-homes-doris-pearlman

    Bonus Episode: Key Touchpoints That Build Brand Trust CommVersion Webinar - Greg Bray and Kevin Weitzel

    Play Episode Listen Later Jan 13, 2025 30:50


    On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales. https://www.buildermarketingpodcast.com/episodes/bonus-episode-key-touchpoints-that-build-brand-trust-commversion-webinar-greg-bray-and-kevin-weitzel

    Episode #250: Personalizing Home Builder Marketing - Brian Newquist

    Play Episode Listen Later Jan 8, 2025 21:00


    This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers. https://www.buildermarketingpodcast.com/episodes/250-personalizing-home-builder-marketing-brian-newquist

    Episode #249: Establishing a Home Builder Name and Brand - Bill Sieversten

    Play Episode Listen Later Jan 1, 2025 28:52


    This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers. https://www.buildermarketingpodcast.com/episodes/249-establishing-a-home-builder-name-and-brand-bill-sieversten

    Episode #248: What Home Buyers Really Want - Rose Quint

    Play Episode Listen Later Dec 18, 2024 29:55


    This week on The Home Builder Digital Marketing Podcast, Rose Quint of the National Association of Home Builders joins Greg and Kevin to discuss the NAHB's 2024 edition of What Home Buyers Really Want, a nationwide survey of recent and prospective home buyers. https://www.buildermarketingpodcast.com/episodes/248-what-home-buyers-really-want-rose-quint

    Episode #247: Generating Quality Referral Leads Online - Logan Shinholser

    Play Episode Listen Later Dec 11, 2024 32:06


    This week on The Home Builder Digital Marketing Podcast, Logan Shinholser of Contractor Growth Network joins Greg and Kevin to discuss how home builders can generate more quality referral leads online. https://www.buildermarketingpodcast.com/episodes/247-generating-quality-referral-leads-online-logan-shinholser

    Episode #246: Forecasting Home Sales With Technology - David Lynch

    Play Episode Listen Later Dec 4, 2024 30:24


    This week on The Home Builder Digital Marketing Podcast, David Lynch of OpenHouse.ai joins Greg and Kevin to discuss how technology can help home builders forecast home sales and help guide marketing strategies. https://www.buildermarketingpodcast.com/episodes/246-forecasting-home-sales-with-technology-david-lynch

    Episode #245: Connecting With International Home Buyers - Christian Calusa

    Play Episode Listen Later Nov 27, 2024 31:37


    This week on The Home Builder Digital Marketing Podcast, Christian Calusa of New Estate Only joins Greg and Kevin to discuss how home builders can connect with international home buyers in the United States and abroad. https://www.buildermarketingpodcast.com/episodes/245-connecting-with-international-home-buyers-christian-calusa

    Episode #244: Digital Transformation for Home Builders - Brent Bommes

    Play Episode Listen Later Nov 20, 2024 26:56


    This week on The Home Builder Digital Marketing Podcast, Brent Bommes of RCT Built joins Greg and Kevin to discuss how home builders can transform business with technology and innovation. https://www.buildermarketingpodcast.com/episodes/244-digital-transformation-for-home-builders-brent-bommes

    Episode #243: Driving More Qualified Home Buyer Traffic - Erin Yarbrough

    Play Episode Listen Later Nov 13, 2024 26:45


    This week on The Home Builder Digital Marketing Podcast, Erin Yarbrough of Ideal Homes and Neighborhoods joins Greg and Kevin to discuss the home builder digital marketer's role in driving more qualified home buyer traffic. https://www.buildermarketingpodcast.com/episodes/243-driving-more-qualified-home-buyer-traffic-erin-yarbrough

    Episode #242: 2024 Home Builder Digital Marketing Summit Recap - Greg Bray and Kevin Weitzel

    Play Episode Listen Later Nov 6, 2024 31:30


    On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin recapture moments from the 2024 Home Builder Digital Marketing Summit. They give a synopsis of the speakers, roundtable discussions, and the marketing and OSC education tracks. If you could not make it this year, listen to this week's episode to learn more about what you missed. Don't forget to mark your calendars for the 2025 Home Builder Digital Marketing Summit coming in September in Atlanta, Georgia.    https://www.buildermarketingpodcast.com/episodes/242-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel

    Episode #241: The Value of Data Management - Kyle Lintala

    Play Episode Listen Later Oct 30, 2024 24:24


    This week on The Home Builder Digital Marketing Podcast, Kyle Lintala of BILT Solutions joins Greg and Kevin to discuss the value of data management systems for home builders. https://www.buildermarketingpodcast.com/episodes/241-the-value-of-data-management-kyle-lintala

    Episode #240: Becoming a Golden Online Sales Counselor - Terrell Turner

    Play Episode Listen Later Oct 23, 2024 32:03


    This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder. https://www.buildermarketingpodcast.com/episodes/240-becoming-a-golden-online-sales-counselor-terrell-turner

    Episode #239: Examining the Economics of Home Building - Joel Berner

    Play Episode Listen Later Oct 16, 2024 31:03


    This week on The Home Builder Digital Marketing Podcast, Joel Berner of realtor.com joins Greg and Kevin to discuss how examining current economics can help home builders understand new construction market conditions. https://www.buildermarketingpodcast.com/episodes/239-examining-the-economics-of-home-building-joel-berner

    Episode #238: Got an Online Sales Counselor? - Rachel Starratt

    Play Episode Listen Later Oct 9, 2024 28:39


    This week on The Home Builder Digital Marketing Podcast, Rachel Starratt of Red Door Homes joins Greg and Kevin to discuss why every home builder should have an online sales counselor. https://www.buildermarketingpodcast.com/episodes/238-got-an-online-sales-counselor-rachel-starratt

    Episode #237: Leveraging AI in Home Building Marketing - Jason Rhoads

    Play Episode Listen Later Oct 2, 2024 25:23


    This week on The Home Builder Digital Marketing Podcast, Jason Rhoads of Rhoads Creative joins Greg and Kevin to discuss how home builders can leverage AI in digital marketing to gain insights and improve efficiency. https://www.buildermarketingpodcast.com/episodes/237-leveraging-ai-in-home-building-marketing-jason-rhoads

    Bonus Episode : 2024 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel

    Play Episode Listen Later Sep 30, 2024 16:57


    On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and peers, good food, and fun. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel

    Episode #236: The Power of Content Marketing - Spencer Powell

    Play Episode Listen Later Sep 25, 2024 34:29


    This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell

    Episode #235: Connecting Builders With New Home Buyers - Sarah Cook

    Play Episode Listen Later Sep 18, 2024 23:20


    This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Home Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers. https://www.buildermarketingpodcast.com/episodes/235-connecting-builders-with-new-home-buyers-sarah-cook

    Episode #234: New Construction Home Buyer Trends - Qadra Evans

    Play Episode Listen Later Sep 11, 2024 23:40


    This week on The Home Builder Digital Marketing Podcast, Qadra Evans of Zillow New Construction joins Greg and Kevin to discuss the 2024 Zillow New Construction Consumer Housing Trends Report and what the results reveal about new construction buyers. https://www.buildermarketingpodcast.com/episodes/234-new-construction-home-buyer-trends-qadra-evans

    Episode #233: Online Homebuyer Mystery Shopping Results - Leah Fellows and Carol Morgan

    Play Episode Listen Later Sep 4, 2024 38:07


    This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process. https://www.buildermarketingpodcast.com/episodes/233-online-homebuyer-mystery-shop-results-leah-fellows-and-carol-morgan  

    Episode #232: Generational Marketing in Home Building - Sara Gutterman

    Play Episode Listen Later Aug 28, 2024 37:15


    This week on The Home Builder Digital Marketing Podcast, Sara Gutterman of Green Builder Media joins Greg and Kevin to discuss how generational marketing can help home builders attract and engage the right home buyer with the right message at the right time. https://www.buildermarketingpodcast.com/episodes/generational-marketing-in-home-building-sara-gutterman

    Episode #231: Leveraging Automation and AI for Growth - Jason Benedict

    Play Episode Listen Later Aug 21, 2024 25:31


    This week on The Home Builder Digital Marketing Podcast, Jason Benedict of Automation Agency joins Greg and Kevin to discuss how home builders can leverage automation and AI to improve efficiency and grow business. https://www.buildermarketingpodcast.com/episodes/231-leverating-auotmation-and-ai-for-growth-jason-benedict

    Episode #230: Returning to Home Builder Marketing Basics - Jake Kaplan

    Play Episode Listen Later Aug 14, 2024 27:36


    This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing. https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan

    Episode #229: Advocating for Housing Affordability - David Belman

    Play Episode Listen Later Aug 7, 2024 32:01


    This week on The Home Builder Digital Marketing Podcast, David Belman of Belman Homes joins Greg and Kevin to discuss how home builders can advocate for housing affordability. https://www.buildermarketingpodcast.com/episodes/229-advocating-for-housing-affordability-david-belman

    Episode #228: Building Connection With Home Buyers - Christopher Brown

    Play Episode Listen Later Jul 31, 2024 27:18


    This week on The Home Builder Digital Marketing Podcast, Christopher Brown of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey. https://www.buildermarketingpodcast.com/episodes/228-building-connection-with-home-buyers-christopher-brown

    Bonus Episode: AI in Home Building: A Practical Approach - Bill Gelbaugh and Al Trellis

    Play Episode Listen Later Jul 29, 2024 53:28


    On this bonus episode of The Home Builder Digital Marketing Podcast, Al Trellis of The Home Builder's Network and Bill Gelbaugh of OutHouse join Kevin to discuss the practical applications of AI in home building. https://www.buildermarketingpodcast.com/episodes/bonus-episode-ai-in-home-building-a-practical-approach-bill-gelbaugh-and-al-trellis

    Episode #227: Customer-Focused Home Builder Teams - Craig Neal

    Play Episode Listen Later Jul 24, 2024 28:18


    This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams. https://www.buildermarketingpodcast.com/episodes/227-customer-focused-home-builder-teams-craig-neal

    Episode #226: Home Builder Marketing is All About the Math - Renee Stowe

    Play Episode Listen Later Jul 17, 2024 23:57


    This week on The Home Builder Digital Marketing Podcast, Renee Stowe of Renee Stowed Marketing Solutions joins Greg and Kevin to discuss how consistently collecting and analyzing data can boost home builder digital marketing efforts. https://www.buildermarketingpodcast.com/episodes/226-home-builder-marketing-is-all-about-the-math-renee-stowe

    Episode #225: Female Perspectives in Home Building - Jennifer Johnson

    Play Episode Listen Later Jul 10, 2024 26:18


    This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of Olivia Clarke Homes joins Greg and Kevin to discuss the value female perspectives bring to the home building industry. https://www.buildermarketingpodcast.com/episodes/225-female-perspectives-in-home-building-jennifer-johnson

    Episode #224: Creating Compelling Copywriting - Ben Culbreth

    Play Episode Listen Later Jul 3, 2024 28:06


    This week on The Home Builder Digital Marketing Podcast, Ben Culbreth of Culbreth Copywriting joins Greg and Kevin to discuss how home builders can create compelling copywriting that connects with potential home buyers. https://www.buildermarketingpodcast.com/episodes/224-creating-compelling-copywriting-ben-culbreth  

    Episode #223: Creating a Stellar Home Buyer Experience - Shawn McGuire

    Play Episode Listen Later Jun 26, 2024 27:10


    This week on The Home Builder Digital Marketing Podcast, Shawn McGuire of Celebrity Homes joins Greg and Kevin to discuss why home builders must create a stellar home buyer experience, especially in the current housing market. https://www.buildermarketingpodcast.com/episodes/223-creating-a-stellar-home-buyer-experience-shawn-mcguire

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