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Kelly Fink, general manager of Milesbrand, and Courtney Stewart, VP of client relations at Denim Marketing, join host Carol Morgan to discuss the 2025 International Builders' Show (IBS) on this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Fink and Stewart discuss what most excites them about IBS and what topics they hope are discussed during sessions at the event. Connections – Old and New IBS is not only the largest annual light construction show in the world, but also a chance for home builders, suppliers, agents, marketers and other real estate leaders to get together and foster connections. Fink is most excited to see some of Milesbrand's clients in person at The Nationals awards and meet with her fellow trustees on the National Sales and Marketing Council. Topics to Look for at IBS 2025 There are many highly anticipated topics for IBS 2025, from use of AI and data for marketing to housing affordability and how builders are constructing homes in response to recent natural disasters. Stewart said, “I think one of the conversations that we have a lot, that I am expecting people to talk about on the education side, is how to reach the right audience for your communities, your homes, and then how to convince them to buy despite the market conditions.” Fink, along with Lisa Welter of JTB Homes and Carol Morgan of Denim Marketing, will be discussing strategies for brand growth during the “Building an Impactful Brand: Beyond Colors and Logos” session. Fink's portion of the session focuses on branding strategies for master-planned communities. From the Great Recession to COVID-19 pandemic, master-planned communities must be able switch branding focus to adapt to economic challenges. Welter will discuss how her company differentiates its two brands and Morgan discusses how to make social media branding stand out. “So, the topic, is ‘Beyond Logos and Colors.'” said Fink. “You know, really understanding more about why it's so important to build an effective brand and invest in that for long term success.” Morgan will also be presenting in the Jam (b) session: “Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do.” This fast paced session also features Greg Bray with Blue Tangerine, Barbara Wray with Wick Marketing and Dennis O'Neil with ONeil Interactive Inc., this session will highlight best practices for digital marketing in the housing industry. Brand Identity and Common Mistakes Builders Make Stewart and Fink also share some of their best tips for establishing a brand identity and how to avoid making common mistakes that drive away customers. Cohesive messaging: It's important to create a personality for your brand and stick to it! Whether that's with a new brand kit or editing photos for social media, there are many ways to take your branding to the next level with consistency. Unique brand DNA: If you were to remove the name and logo off two builder websites, would you know the difference? Identity begins with individuality, which is what Fink is trying to communicate to clients. Fink said, “If you're not aligned, you're not going to create the same experience for each buyer.” Use a CRM: Data is everything when it comes to digital marketing. It is important for builders to understand their buyers and follow the buyer's journeys through the site, social media and email campaigns. “It helps us to be able to track what's happening and get better data that ties in, you know, with your website data, with the online data that we can see on social,” said Stewart. “All of those different things, and being able to follow that, your buyer journey, through to the CRM and what happens is so important.” They also mention the importance of visual strategy with quality photography and decorated models at communities, as well as regularly updating your website and social media. “That's the first thing people usually come to gather information about you,
Erik Martinez, executive VP and co-owner of Blue Tangerine joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Martinez discusses real estate e-commerce and everything home builders should know to be successful in a technology-driven world. How does e-commerce work in the real estate sector? Martinez explains that there are two objectives to consider: branding and accessibility. Home builders invest in websites with tight branding and stunning imagery because it draws home shoppers in. However, many shoppers seek easy-access information that can be seen from the homepage. Blue Tangerine assists home builders by transforming their sites with quick, easy links that connect buyers with the necessary information to take further steps toward purchasing a home. “I need to know: ‘Do you build where I want to buy?', ‘Do you have a price point that's in my budget?' and ‘Do you have a style that resonates with me?” said Martinez. “And if I could address those three questions when I land on any page on the site, then you're going to get me to engage.” When home builders set up digital marketing, the goal is always to keep shoppers engaged and scrolling through the site for a significant amount of time. Martinez suggests interactive components that outline floor plans and allow shoppers to explore any current customization options. Setting up this level of data is an investment, but it makes a difference between your business and your competitors because buyers are looking to absorb tangible information without searching for it. How does Blue Tangerine keep home shoppers engaged even after leaving the site? Like many e-commerce providers, it targets website visitors when they enter the site, as they explore it and again when they leave to check out competitors. A simple “Can we send you more information” pop-up gets about 3% engagement, but Blue Tangerine can take that data and adjust marketing accordingly. “A good e-commerce retailer would not only capture that [data], they follow up with you via an email sequence or a text sequence, depending on what you what that particular buyer chooses, and they'll provide the benefits of the product,” said Martinez. “They'll provide recommendations on other products and tell the story of the brand.” Another approach is to provide a sense of scarcity. What does that mean for home builders? If someone visits the site and looks at a particular floorplan or community, you want to follow up and make it seem in-demand. Maybe only two lots are available in the community they viewed, so an informative email might inspire that person to put down a deposit sooner than later. Making your products seem important to shoppers and encouraging a healthy level of urgency to purchase is important. Tune in to the full interview above to learn more about Blue Tangerine, or visit www.BlueTangerine.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the ...
In this episode of The Building Freedom podcast, Randy welcomes Greg Bray, President of Blue Tangerine to discuss the intricate world of digital marketing and website development tailored specifically for home builders. In this insightful podcast, they explore how Blue Tangerine, a leading agency in the field, crafts sales-generating websites and implements effective digital marketing strategies to drive traffic and generate leads. From building trust through website design to optimizing lead capture processes, Randy and Greg discuss the critical components of a successful online presence for home builders. They emphasize the importance of education, trust-building, and strategic planning in creating a well-oiled marketing machine that consistently delivers results. Tune in to gain valuable insights and practical tips for elevating your home building business in the digital age.Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that believes every home builder deserves a sales-generating website. Greg began developing home builder websites in 2000 and has been hooked ever since. The tools have matured since that time, but one thing hasn't changed: the goal to grow sales!Greg enjoys teaching the techniques and skills that he's learned. He can explain complex technical topics in easy-to-understand language. He has presented at the International Builders; Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management Retreat, as well as other webinars and events. He is proud to be the founder and co-host of the Home Builder Digital Marketing Podcast and Summit.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
President Greg Bray with Blue Tangerine joins the Atlanta Real Estate Forum Radio podcast to provide tips on how home builders can effectively make marketing plans for the year ahead. Bray chats with host Carol Morgan on the importance of on-page SEO and which technology advancements to focus on. Bray holds a computer science degree from Brigham Young University and has over 20 years of website development and programming experience. In 2006, Bray became the owner and president of Blue Tangerine, a full-service digital marketing and website development agency that helps businesses build better websites to increase traffic and grow sales. Bray said, “At Blue Tangerine, we believe that every homebuilder deserves a sales-generating website…if you don't have one, it's not because websites don't work – it's because your website doesn't work.” The first bit of advice that Bray provides is to keep moving forward. While rising interest rates, inventory shortages and sellers hesitating to enter the market caused many challenges for home builders, Bray explains that it is okay to move on and use this time to improve marketing strategies, including SEO, social media presence and digital outreach. Bray said, “Those who haven't paused and have continued to move forward are going to be that much more ahead in the new year.” The website expert explains that investing in advertising is only effective if the company website is optimized properly. A few more marketing tips that Blue Tangerine encourages homebuilders to utilize in the new year are: Make sure the company website is robust and can support lead generation. Ensure website SEO is fully optimized. Invest in paid and organic advertising on all social media platforms and Google. Create long-term quality content, including website copy and blogging, imagery and branding, photography and videography, computer-generated new construction renderings and more! Bray said, “It makes no business sense to drive traffic by spending money on advertising to a website that will not convert that traffic.” Tune into the full interview above to learn more about Blue Tangerine, or visit www.BlueTangerine.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week's show, be sure to rate it.
Greg Bray of Blue Tangerine joins hosts Tori and Coppers to share about how to make your builder websites stand out to your buyers.Connect with Greg: https://www.linkedin.com/in/gregbray/To learn more about Blue Tangerine: https://bluetangerine.comFind the Builder Marketing Podcast: https://www.buildermarketingpodcast.com
This week on the Homes for HOPE Podcast, Greg Bray joins Drake Holtry to discuss what it is he thinks the building industry needs to keep front of mind right now as well as who invested in him to help get him where he is today. For more information on Homes for HOPE, visit homes4hope.org. For more information on Greg and Blue Tangerine visit, visit https://bluetangerine.com/. If you're in the building industry and would like to be on the Homes for HOPE podcast, email dholtry@homes4hope.org. Visit, buildermarketingsummit.com to stay up to date on the Homebuilder Digital Marketing Summit.
Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping clients build a better website and drive more qualified traffic to the site, all while using data analytics to measure results. Greg considers it a privilege to lead this team of talented professionals. Greg began developing home builder websites in 2000 and has been hooked ever since. The tools have matured since that time, but one thing hasn't changed: the goal to grow sales! In 2006, as VP of Operations, Greg purchased the company and achieved his dream of owning his own business, renaming it Blue Tangerine Solutions. In 2014, he partnered with Triad Analytics to expand the agency's marketing services. In 2017, the companies formally merged and became today's Blue Tangerine. Greg enjoys teaching the techniques and skills that he's learned. He can explain complex technical topics in easy-to-understand language. He has presented at the International Builders' Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management Retreat, as well as other webinars and events. He is proud to be the founder and co-host of the Home Builder Digital Marketing Podcast and Summit. There's another important piece to add to Greg's already impressive resume and that's Blue Tangerine's authority position — it's where Greg and I are going to focus our time and attention today. Greg and his Blue Tangerine team are the creators of the Annual Home Builder Digital Marketing Summit. We will discuss Greg's leadership and Blue Tangerine's influence within the digital marketing industry, as well as their dedication to organizing the Annual Home Builder Digital Marketing Summit. What you will learn in this episode: Why and how Greg and his team started the Annual Home Builder Digital Marketing Summit Why the initial step for creating the event was crucial to establish a clear vision and goal Why the Summit is not only a marketing tool for Blue Tangerine but also an opportunity for business development How being on stage and owning the room from an authority perspective has benefited Blue Tangerine The various ways partners and sponsors can amplify an event from a dollar strategy standpoint The pitfalls Blue Tangerine faced, and what Greg might do differently when looking back Resources: Website: https://bluetangerine.com/ LinkedIn Personal: https://www.linkedin.com/in/gregbray/ LinkedIn Business: https://www.linkedin.com/company/blue-tangerine-llc/ Podcast: https://www.buildermarketingpodcast.com Summit Link: https://www.buildermarketingsummit.com/
This week is a special episode of The Home Builder Digital Marketing Podcast where we share a recorded webinar Greg did with Susan Baier of Audience Audit. In this webinar, they discuss the proprietary attitudinal research study that Blue Tangerine conducted to understand better how home buyers interact with home builders online. https://www.buildermarketingpodcast.com/episodes/153-online-buying-behavior-research-study-blue-tangerine
In this episode of the Millennials in Print Podcast, the guys chat with Tim Curtis (President/CEO, CohereOne) & Erik Martinez (Co-Owner/Executive VP, Blue Tangerine) who host the Digital Velocity Podcast together. Tune in as they chat about the current trends in digital marketing, the interoperability between print and digital marketing, and how brands can accommodate print growth in the current market. ============================================================Guest DetailsConnect with Tim: https://www.linkedin.com/in/timcurtisdcmp/Connect with Erik: https://www.linkedin.com/in/erikmartinez/CohereOne website: https://cohereone.com/Blue Tangerine website: https://bluetangerine.com/Digital Velocity Podcast: https://www.digitalvelocitypodcast.com/============================================================Guest DetailsGrab your copy of the Arandell catalog: https://arandell.com/catalog/============================================================Show Notes0:00 - 8:45: Intro & background8:46 - 12:29: Why Tim & Erik have stayed in marketing12:30 - 19:51: The interoperability between print and digital 19:52 - 30:22: What the traditional print sales person looks like and how that might be changing in the next 5-7 years30:23 - 35:13: How media buyers manage their spend35:14 - 44:34: What to expect from upcoming data privacy legislation44:35 - 52:56: How to approach the attribution conversation in print52:57 - 55:58: Accommodating print growth in the current market55:59 - end: Final thoughts from Tim and Erik============================================================Where to Follow UsSpotifyYouTubeLinkedInTwitterFacebookInstagramConnect with Alex: ajkrupski@arandell.comConnect with Jake: jmhoffman@arandell.com
This week on the Digital Velocity Podcast, Greg Bray of Blue Tangerine joins Erik and Tim to discuss ADA website compliance and the impacts of noncompliance. https://www.digitalvelocitypodcast.com/episodes/22-understanding-ada-website-compliance-greg-bray
This week on the Digital Velocity Podcast, Vithya Kuckreja of Blue Tangerine joins Erik and Tim to discuss how to develop and implement an effective digital marketing strategy plan. https://www.digitalvelocitypodcast.com/episodes/17-developing-a-digital-marketing-strategy-plan-vithya-kuckreja
This week on The Home Builder Digital Marketing Podcast, Phillip Mejia of Blue Tangerine joins Greg and Kevin to discuss the basics of paid search and why it should be an important part of every home builder's digital toolbox. https://www.buildermarketingpodcast.com/episodes/101-got-a-quality-paid-search-program-phillip-mejia
Blue Tangerine Owner Greg Bray joins the Atlanta Real Estate Forum Radio podcast to discuss marketing tactics for the new year and website building tips. Bray joins host Carol Morgan for the All About Real Estate segment. An internet professional long before it was widely used, Bray was a computer science major at Brigham Young University. Since the '90s, Bray has been working on websites and now owns the widely respected Blue Tangerine, a digital marketing and website development agency. Bray said, “I really love helping people build their businesses. That's truly the heart of what I love.” Blue Tangerine specializes in online lead generation for residential construction home builders. After constructing a better website, Blue Tangerine helps drive increased traffic with tools such as SEO, page search and email marketing. With proper techniques, the traffic then converts into leads. Blue Tangerine analyzes traffic on a consistent basis to ensure the site is reaching desired audiences. The past two years of the pandemic created a sizzling hot real estate market in Atlanta as well as across the country. Bray shares that he does not believe this can persist! He says now is the time to take advantage of the record-breaking numbers to make lead generation effective. This way when traffic numbers begin to fall, you'll have a stable of leads to continue to work on. Bray said, “We need to start stepping back and saying it's not going to be like this forever. I need to prepare.” Another trend Bray has seen is companies marketing further down the customer service chain. Before, many builders targeted audiences based on lead generation, but the pandemic changed the game. With real estate sales backlogged, the main goal is to help customers feel connected to the homebuying process while waiting for availability. These updated practices increase customer engagement and elevate the entire process. Focusing on e-commerce is another popular trend to better support transactions on a builder's website during the pandemic. Any time a customer gives a builder information to move the buying process forward is considered a transaction. The benefit of having a virtual and seamless buying experience is the added convenience as well an additional level of connection that customers feel with many other businesses. The big question is how can a website support every transactional touchpoint throughout the buying process? Tune in to the interview to find the answer to this and much more! Tune in to the full interview above for more information about Blue Tangerine or visit www.BlueTangerine.com. Never miss an episode of Atlanta Real Estate Forum Radio! Subscribe to the podcast here. You can also get a recap of any past episode on the Radio page. Listen to the full interview above! Georgia Residential Mortgage Licensee, License #22564. NMLS ID #6606. Subject to borrower and property qualifications. Not all applicants will qualify. Click here to view the terms and conditions of products mentioned during the show. Corporate office 14511 Myford Rd., Suite 100, Tustin, CA 92780. Phone: (800) 450-2010. (January/2022) New American Funding is a family-owned mortgage lender with a servicing portfolio of over 216,000+ loans for $56.8 billion, 171 branches and about 4,500+ employees. The company offers several niche loan products and has made Inc. 5000's list of Fastest-Growing Companies in America seven times. For more information, call 678-898-3540 or visit https://branch.newamericanfunding.com/Atlanta. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate For...
This week on The Home Builder Digital Marketing Podcast, Mila Sorenson of Blue Tangerine joins Greg and Kevin to discuss the ins and outs of analytics and why analytics should be an essential part of every digital marketing strategy. https://www.buildermarketingpodcast.com/episodes/96-making-analytics-cool-again-mila-sorenson
This week on the Digital Velocity Podcast Phillip Mejia of Blue Tangerine joins Erik and Tim to discuss the everchanging challenges and opportunities of running a Google Ads Program. https://www.digitalvelocitypodcast.com/episodes/12-the-challenges-and-opportunities-of-a-google-ads-program-phillip-mejia
Market Proof Marketing · Technology & Home Builders with Grey Bray Kevin Oakley is joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more! They also discuss:When to update or replace your website Why the true measure of success for any home builders at the end of the day is measured in leads and sales. What geofencing is, how to use it, and how to think about and build layered ad strategies around it. Why there's more value in working together to solve problems vs providing scripts. The tug of war they see between IT and Marketing and what the future should look like. The history and future of Buy Online and some new thoughts behind it.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 178: The Challenges Builders Face with Greg Bray appeared first on Online Sales and Marketing for Home Builders - DYC.
Cory Dotson of Blue Tangerine joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to explain how builders can identify if or when they need a new website. Cory also details the process of building a new website and what builders can expect during that journey. https://www.buildermarketingpodcast.com/episodes/87-is-it-time-to-bulldoze-your-website-cory-dotson
Vithya Kuckreja of Blue Tangerine shares her expertise on this week's episode of The Home Builder Digital Marketing Podcast as she joins Greg and Kevin to discuss the importance of creating a digital marketing strategy and she even reveals some dating tips too. https://www.buildermarketingpodcast.com/episodes/83-creating-a-digital-marketing-strategy-vithya-kuckreja
In this week's episode of the Digital Velocity Podcast, you will meet Erik Martinez, one of the hosts. Erik is Executive Vice President and Co-owner of Blue Tangerine. As an accomplished digital marketer, his in-depth knowledge spans paid and organic search engine marketing, email marketing, website development and management, digital data-mining and analysis, and direct marketing. https://www.digitalvelocitypodcast.com/episodes/02-meet-your-host-erik-martinez
Erik Martinez of Blue Tangerine and Tim Curtis of CohereOne are excited to introduce the Digital Velocity podcast, a podcast for e-commerce professionals, marketers, and entrepreneurs who want to stay up to date with the latest trends in the ever-changing world of e-commerce. They will be talking with thought leaders and the top marketing minds on to the show to tap into their knowledge and break down trends that can help your e-commerce business excel. Erik and Tim will be bringing new points of view and insight, and also discussing specific strategies and tactics to give you valuable options to best serve your e-commerce business. https://www.digitalvelocitypodcast.com/episodes/00-digital-velocity-the-trailer-tim-curtis-and-erik-martinez
Born and raised a Jayhawk, KT attended the University of Kansas, and graduated with a marketing degree from the school of business in 2019. Currently, she is a marketing assistant and podcast engineer/producer for Blue Tangerine. KT found her love for podcasting through the podcast ‘My Favorite Murder‘ by Karen Killgariff and Georgia Hardstark. After binging all the episodes she began to branch out and explore the podcast platforms. In other words, she found the vast world of podcasting to be fascinating, and loved the ability to find a podcast about pretty much anything you can imagine. She jumped at the opportunity to become a sound engineer and producer for the Home Builder Digital Marketing Podcast. As a result, KT quickly fell headfirst into the podcasting world. Then, she started The Quest for New Inspiration at a time when she needed some inspiration herself. In today's episode KT shares the inspiration behind her podcast and how it gave her the confidence to share her inspiration. About a year and a half ago KT lost her grandfather, and it hit her hard. He was dedicated to his community, work and family, and it's hard to estimate the impact he had on KT”s life. When she saw he was nearing the end of his incredible 98 years of life, she knew she needed something else to inspire her. Her heart was breaking at the thought of losing him, and she knew she needed something to help her grow and step into her passions. KT's love for audio started when she was experiencing migraines. It was too difficult for her to watch TV or movies, but she could still enjoy them and podcasts by just listening. Her love for audio is what inspired her to record her grandpa's voice and his stories, and that started a series of recordings with friends and family to share their inspiring stories too. Today, KT's goal is to share inspirational stories from all types of people, in hopes of inspiring anyone that presses play. By sharing this podcast, she is challenging herself to improve her confidence, while also growing her podcasting and networking skills. To learn more and connect with KT connect with her on Instagram and LinkedIn. You can also check out her podcast at http://newinspirationpodcast.com/ and learn more about it here Stories of Inspiring Joy is a production of Seek The Joy Media and created by Sydney Weiss. To learn more and submit your story, click here. *Disclaimer: The views and opinions expressed in this episode are those of the authors and do not necessarily reflect the views of Stories of Inspiring Joy.
Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021. Shownotes: https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you
Join me as I welcome Greg Bray, President of Blue Tangerine to this episode of Deep Dive. Greg explains how his digital marketing agency evolved into a super niche focusing on home builders. He explains how they later pivoted when the bottom dropped out of their niche industry. We discuss how COVID has impacted the... continue reading »
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today. Show Notes: https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson
Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy. Show Notes: https://www.buildermarketingpodcast.com/episodes/bonus-website-accessibility-ada-and-why-its-important-greg-bray
Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik's in-depth knowledge and digital marketing expertise is evident throughout the entire episode. Enjoy this information-packed episode! Show Notes: https://www.buildermarketingpodcast.com/episodes/20-the-end-of-the-third-party-cookie-erik-martinez?utm_source=Social&utm_medium=Hootsuite&utm_campaign=Episode%2020
18. In this episode we're joined by President of Blue Tangerine Greg Bray and we're going to be talking about digital marketing, website design, geofencing, and more to increase your online conversion and brand awareness.Greg Bray leads Blue Tangerine, a 25-person digital marketing agency that specializes in all aspects of online marketing, including SEO and SEM/PPC campaign management, as well as website design, development and optimization.Greg helps his clients grow their sales by building a better website and driving more traffic to the site.Before owning the company, he was the Vice President of Operations for eCalton, which he purchased in August 2006 and subsequently renamed to Blue Tangerine Solutions. In 2017, Blue Tangerine Solutions merged with Erik Martinez's digital marketing agency, Triad Analytics, and was renamed Blue Tangerine.If you haven't already, make sure to subscribe to the show and leave a review letting us know what you loved most about this episode!RESOURCES MENTIONED IN THIS EPISODEConnect with Greg Bray on LinkedInThe Glam Life Of Real Estate Insider's Facebook Group Shownotes
Greg Bray, the president of Blue Tangerine, started as a web developer and has developed into an industry-thought leader. Few people can translate in-depth website and digital marketing topics to businesspeople like Greg. Show Notes
Join Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse as they dive into strategies for home builders, the latest industry news, and more with fellow industry leaders and top digital marketing experts.