Podcasts about international builders

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Play Episode Listen Later Mar 8, 2025 47:59

Jen Barkan welcomed a very special guest to OPT this week, Ryan Taft, the Founder and CIO of Impact Eighty-Eight! They kicked things off sharing key takeaways from the 2025 International Builders' Show, recapping DYC's upcoming Online Sales Academy, and giving a shout out to Lena Burgin with Level Homes, who recently won OSC Rookie of the Year for 2025! Topic of Today: People Over Process (19:00): There is a lot of conversation happening right now surrounding "We need more sales!"The 2025 spring selling season feels a bit different this year, hence the importance of the saying, "Don't get prepared, stay prepared." In every sales team, often the #1 closer is the online sales professional. There is a difference between getting a customer to agree to an appointment, and wanting to go to an appointment. There's a transfer of emotion when setting appointments, and it's important to promote the experience. Avoid making it feel transactional! People don't buy with logic, they buy with emotion, and it's important not to go too far information-wise on initial calls. The goal of the handoff is to excite the imagination of meeting the sales person, and to reduce anxiety by humanizing them. Addressing friction between online and onsite sales, and understanding that the relationship is a give-get model. Anytime there is friction, you can complain about it, or you can do something about it! Ryan shares the story of Impact Eighty-Eight, and how the question of "What do you want to do?" changed everything. He shares his perspective that when the process becomes priority, the people can get lost, and his goal is to put people first in his training. Skills Check: Are You Tracking the Handoff? (45:30):It's important to be proactive if you feel like your team could be doing a better job with the handoff process. Jen suggests tracking the handoff in your CRM or appointment tracker.This will allow you to have more concrete information to base next steps off of.

Midweek with Tyler: The Takeaway From the International Builders' Show

The Modern Craftsman Podcast

Play Episode Listen Later Mar 6, 2025 24:47 Transcription Available

Tyler Grace shares his experience attending the International Builders' Show, highlighting the impact of the event on his perspective and the importance of the relationships and community within the industry. He emphasizes the unique nature of the industry and the value of collaboration and support. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Tyler Grace Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

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APB's 2025 SORCI report: How to add 9% to your markup with one simple change

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Play Episode Listen Later Mar 6, 2025 36:19

On this episode of “The Building Code,” Charley and Courtney are sitting down with the one and only Russ Stephens, co-founder of the Association of Professional Builders, a leading business coaching organization dedicated to helping builders systemize and scale their companies. With a background in data analysis and business strategy, Russ is passionate about using metrics-driven insights to improve profitability and efficiency in the construction industry. Tune in to the full episode to get an overview of key findings from the 2025 State of the Residential Construction Industry report. Learn more about the Association of Professional Builders: https://www.associationofprofessionalbuilders.com/ Download your free copy of the 2025 State of the Residential Construction Industry report: https://buildertrend.com/ebooks/apb-report-2025/ Watch the educational sessions you may have missed at the 2025 International Builders' Show On Demand Portal: https://www.buildersshow.com/education-on-demand Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/258-russ-stephens/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware #AssociationofProfessionalBuilders

Q & A | Inside the International Builders' Show 2025: Key Takeaways & Tips

The Curious Builder

Play Episode Listen Later Mar 6, 2025 21:55

In this episode of The Curious Builder, Mark Williams breaks down his biggest takeaways from the International Builders' Show 2025. From the importance of pre-show planning to the power of strong vendor relationships, he shares key lessons to help builders make the most of industry events. Plus, insights into his upcoming projects and The Curious Builder Boot Camp. Don't miss it! Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live events - https://www.curiousbuilderpodcast.com/events The host of the Curious Builder Podcast is Mark D. Williams, the founder of Mark D. Williams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you're looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life. Where to find the Host: Website - https://www.mdwilliamshomes.com/ Podcast Website - https://www.curiousbuilderpodcast.com Instagram - https://www.instagram.com/markdwilliams_customhomes/ Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/ LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/ Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-homes-inc

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Ep 377 - 2025 Builders Show Wrap Up!

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Mar 3, 2025 29:48

Market Proof Marketing · Ep 377 - 2025 Builders Show Wrap Up The 2025 International Builders' Show (IBS) was a compelling experience for the entire Do You Convert team! It was a memorable event filled with many highlights, including presentations from our very own Julie Jarnagin, Karla Tuten and Kevin Oakley! In this episode, the team discusses their biggest takeaways from IBS. Topics covered include: AI Aids in Interior DesignStorytelling & Data in MarketingA Call for More Diverse PerspectivesPractical AI & Feedback LoopsOnline Sales and Marketing Collaboration& Much More!Below, team members expand upon their key takeaways:Karla Tuten: A whirlwind of inspiration and education is how I would define this past week. The familiar faces of our builder partners is particularly refreshing. With notebooks full of ideas, my biggest takeaway is that there is a real cost to inaction. But on that same note, to be successful at anything is a process, not a product. Kevin Oakley: Even though the full spring market hasn't appeared yet, the vibe of the show was overwhelmingly positive. Also interesting was that although the overall show attendance was one of the highest in years, the sales and marketing attendance felt lower than in years past (I could be wrong -- but many of the encore sessions were more lightly attended than in prior years). On the other hand, I also spoke to more first-time attendees than perhaps any other year I can remember, and all had good things to say about their experience. Of course, this year had more than enough conversation about AI, but it felt like nuance was back a bit more in most sessions. It wasn't as much "adopt A.I. or die" as "be thoughtful and strategic in your limited adoption for now, and pay attention to the future." Finally, I spoke with a few different stock analysts who cover the housing market, and they were mostly aligned that the second half of this year may end up being stronger than the first half - similar to the pattern of 2023's market. Mike Lyon: It's all about the hall. I'm always able to pick something up from the education sessions but a lot of the learning comes from the direct conversations in the hallways. As long as you are talking to the right people... and there is a high concentration of the right people at the show. Jen Barkan: This was one of my favorite years. I really enjoyed being able to support colleagues, industry friends and builder partners as they shined on stage. Highlights from my time at the show include:Karla's session on brand consistency (commit to the bit!).Julie's session on marketing mistakes (make sure you're looking at the RIGHT data!).Haley Naebig with NoviHome's session on customer experience, and her quote, "Scared money don't make money!" We even had some of our partners spread the good word of online sales and speak on the importance of handoff and collaborating with onsite sales! Speaking of shining, congrats to our online sales specialists who won awards at the Nationals event, too! Jackie Lipinski: Magic and inspiration happens in those small moments of togetherness, and this year at the show it was no exception. The power of storytelling with marketing was the name of the game, and everyone must embody the brand and communicate it authentically. My other favorite thought-provoking moments was from a presentation from Steve Shoemaker with Ideal Homes, where he emphasized testing ideas with small "bullets" before committing to the big "cannonballs," along with Brian McCarthy with Abrazo and RIoT Technology's survivorship based analogy, which reminds us to challenge assumptions and look for the missing data before making decisions. Beth Russell: As the Builders' Show came to a close, I found myself gathered with a group of industry leading women in Sales Central, reflecting on the week and our industry as a whole. Our conversations centered around leadership, support, and the importance of creating space - for ourselves, others, and new ideas. What makes the show so special is that there's room for everyone and their unique perspectives and experiences. By sharing our journeys, we help others grow, learn, and feel empowered to step outside their comfort zones. Some of my favorite moments include:Steve Shoemaker's honest take on mistakes he made, risks he took, and lessons he learned. Chip Bell's endless charisma on stage, passionately discussing the view from the customer. The Marketing Leadership Collective Dinner at my all-time favorite, China Polblano. Brian McCarthy's natural storytelling ability.Craig Neal and Taylor Humphry throwing paper airplanes at us. All. Of. The. Hugs. Julie Jarnagin:What an amazing week with some amazing people! My favorite part of IBS 2025 was spending time with the Do You Convert team and all of our builder partners. Our very own Karla Tuten had an excellent presentation on brand consistency, reminding us just how important it is to reinforce your brand at every single touchpoint. I also heard a fascinating presentation on how AI is being used in the design space on time-consuming tasks and providing designers more time on the creative aspects of their work. Like and subscribe on your favorite platform! The post Ep 377 - 2025 Builders Show Wrap Up! appeared first on Online Sales and Marketing for Home Builders - DYC.

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Podcast: Live from the 2025 International Builders' Show

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Play Episode Listen Later Feb 27, 2025 20:27

The Housing Developments podcast is coming live from the convention center in Las Vegas at the 2025 International Builders' Show. It has been an amazing conference.

#33 - Recognizing Burnout and Rust-Out

Play Episode Listen Later Feb 25, 2025 40:15

Jen Barkan is joined by Jessie Suggs, who just celebrated her four year "workiversary" at Do You Convert! And did you know Jen also just celebrated eight years?! They recap exciting Upcoming Events including their trip next week to the 2025 International Builders' Show! This episode starts out with a new celebration of OSCs, and touches on the scenarios of burnout and rust-out, identifying it as an employee or manager, and finding solutions in an honest and genuine way. Tito Shout-Outs (07:15): Jen recaps our recent National OSC Day celebration, and shares a heartfelt story about her beloved pup Tito who passed away a few years ago on OSC Day, who inspired their new "Tito Shout-outs," signifying the words Top Industry Talented OSC. Their first shout-out is for Kendall Pashak, the Online Sales Manager with Hartford Homes! Kendall's proactive work and confidence has stood out, and made an impact with her management. Topic of Today: Recognizing Burnout and Rust-Out (11:56): Burnout happens when you feel so overwhelmed, you don't feel in control of your day or your tasks, causing you to shutdown. Rust-out is typically an indicator that burnout is coming -- you're unable to go the extra mile due to time constraints, or not feeling motivated-driven. Self-reflection is important when going through either of the above. Looking for certain signs (as an employee or manager) is an important piece. Examples of burnout: not wanting to answer the phone, feeling consistently overwhelmed with tasks, having a hard time with coachability. Examples of rust-out: feeling stagnant with your process, not feeling excited to come to work, not taking initiative to present at sales meetings. There's no one-size fits all solution, however having honest conversations with a coach, peer or colleague will help you gain a different perspective. When you're not sure what to focus on, focus on the things you have control over. When all else fails, do the best thing in that moment for the customer. Prioritize creating time in your day for stress recovery. As an OSC, you're exerting energy all day long, and it's important to give yourself pockets in the day to take a few moments to breathe. Sometimes it's as simple as prioritizing your lunch break, and creating boundaries and margin. Being "hangry" is a real thing! Jen suggests reflecting on your favorite things about your role, and figuring out how to incorporate more of that into your day. Skills Check: How Your Work Space Affects Your Vibe (35:00): Jessie discusses transitioning from a full-time office environment to fully working from home during COVID, and how your environment can play a role in your efficiency. Jen recommends having a designated, quiet office space where you can close the door if you're working from home (or the office!)If you're feeling burnout or rust-out, it's ok to say something! Nothing changes without action.

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#NoFilter: Why authenticity is the best strategy for business success

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Play Episode Listen Later Feb 20, 2025 36:49

On this episode of “The Building Code,” Courtney is flying solo with returning guests, Joe Christensen and Adam Shaeffer, best friends and co-founders of Cardinal Crest Homes. Today, they've completed 150 bespoke homes, offering clients a seamless and personalized home building experience. Tune in to the full episode to explore why showing up authentically online and in real life is a huge driver for the success of your construction business. Learn more about Cardinal Crest Homes: https://www.cardinalcrestkc.com/ Attend Joe's panel at the Builders' Show: https://www.buildersshow.com/Search/EducationSession.aspx?id=2809565 Attend the 2025 International Builders' Show in Las Vegas coming up at the end of February: https://www.buildersshow.com/ Get your free IBS expo pass on us and start planning your trip: https://buildertrend.com/ibs2025/ Read “Crushing It” by Gary Vaynerchuk: https://garyvaynerchuk.com/reading-crushingit/ Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/256-joe-christensen-adam-shaeffer/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Ep 375: Builders' Show Pro Tips

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Feb 20, 2025 36:54

Market Proof Marketing · Ep 375: Builders' Show Pro TipsJulie Jarnagin and Beth Russell are here for a special Valentine's Day episode! They kick things off looking forward to the 2025 International Builders' Show (IBS), and share tips that you may not have thought of, that will make your time in Vegas more enjoyable and impactful if you're attending! They also share some really exciting news out of DYC -- the release of our brand-new SEM-PPC Quarterly Benchmarks! News topics include OpenAI's recent Super Bowl commercial, and an interesting YouTube fact that marketers need to consider. Story Time (02:42): Julie is looking forward to IBS! She shares tips that aren't-so-common, but super helpful: bring a microphone if you're shooting content! Check out a variety of content and take the time to dig through some of the lesser known sessions. Snacks! It can be hard to find time to wait in line or grab food, so Julie recommends bringing granola bars. Beth is noticing a theme of builders taking a journey of discovering what makes them unique, and urges marketers to discover, "What problem are you trying to solve for your customers?" If you solved a problem for a customer, no matter how small, it's such an important message to be sharing across your platforms. In The News (11:35): Q4 2024 SEM/PPC BenchmarksSarah Simmerman released our first-ever Quarterly SEM/PPC Benchmarks to complement the popular Online Sales Benchmarks. Helps you view trends across 90+ builder partners and compare how you are performing. Provides a great example for storytelling, and how to provide data in an impactful way. 2025: The Year Homebuilders Prove Who They Really Are And Can BeThe quote that stood out to Beth: "The firms that thrive in 2025 and beyond won't just be those who build efficiently, it'll be the ones that build trust."People are struggling to identify how they can navigate this market against big builders, and building trust is at the essence of that. How can you build trust from an organic point-of-view?The process of purchasing and marketing a home is very connected to human psychology.OpenAI's ChatGPT Super Bowl commercial was created entirely by humans, and maybe we don't have to fear AI after all The company opted not to use AI in the creation process to show that it's an extension of human creativity. They're showcasing how the tool can be used to expand upon human creativity, vs. replacing it.YouTube is now even bigger on TVs than phonesWhile Beth finds this article interesting, she isn't surprised, as an early adopter of YouTube TV. She shares how they adapted well to amass a great library and offerings. As marketers, don't disregard YouTube! Julie brings up the huge desire for longer form videos -- how can you take everyday interactions and purpose it for this?Consistency is key, and don't be afraid to explore video editing AI tools. Things We Love - Things We Hate (30:43):Julie has a bit of a sweet tooth, and has been loving and hating all of the Valentine's Day candies. Did you know that Nerd clusters have similar macros to the gels people use for long distance running?Beth has been prioritizing closet organization, and is using clear bins to make it even more functional. Like and subscribe on your favorite platform! The post Ep 375: Builders' Show Pro Tips appeared first on Online Sales and Marketing for Home Builders - DYC.

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3 Key Housing Issues That Will Be Front and Center at IBS

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Play Episode Listen Later Feb 14, 2025 32:56

Housing Developments explores three key housing issues — immigration reform, home insurance and tariffs — that will be front and center leading up to and during the 2025 International Builders' Show in Las Vegas, Feb. 25-27.

Ep 374: Messaging, Metrics & Moments

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Feb 13, 2025 53:58

Market Proof Marketing · Ep 374: Messaging, Metrics & MomentsJen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, Julie shares her journey in making King cake, Kevin shares exciting news about an upcoming trip to Guatemala, and Jen finds both value and stress in her new Oura smart ring. Story Time (00:37): Julie has been deep-diving into messaging with builders, and emphasizes that in today's market, we need to be really paying attention to those small details. They discussed a builder who surveyed a VIP list, and saw that 70% of those surveyed wanted a house that was 3,000 sq. ft. or lower, and didn't care about pendant lights. They detail the importance of sharing that messaging, and how profound that process was for their company.Kevin "double clicks" on making sure your systems and processes are down first, which allows you to then focus on your messaging. Jen shares our recent celebrations surrounding National OSC Day that took place on February 9th, and a recent prospecting strategy she utilized with an OSC, and how they worked around a tricky on-site scheduling barrier.Did you know there are over seven events listed currently on DYC's website? Kevin shares details about an upcoming speaking appearance, and a special breakfast event happening at the 2025 International Builders' Show. In The News (21:02): Q4 Benchmarks and 2024 Wrap-Up Online Sales remains a constant in a changing market. From Q3 to Q4, appointments from aged leads increased from 19% to 24%.Homes By Dickerson Case Study Julie shares the builders' dedication to their local Parade of Homes, and how the challenge was creating visuals for homes that weren't built yet. Inspired by boutique hotels, each home had a different curated theme. The builder is up for a NAHB Silver Award. Here's what else a $7M, 30-second Super Bowl budget can purchase in 2025They discuss whether a Super Bowl commercial is a good use of spend, and how their perspective has changed after reading the article. Do you remember the commercial that was just a QR code?Kevin is surprised by companies who produce amazing commercials, but never air them again. Commissions Have Risen Slightly For Affordable Homes, Fallen Slightly For Expensive Homes, Since NAR Settlement Took EffectJen shares a peek into the conversations happening on the online sales side, and what they are hearing from agents during calls, as well as buyers asking how having a realtor affects their spending power.Things We Love - Things We Hate (44:10):It's King cake season in Louisiana, and Julie decided to make her own! It took 24 hours, and although it tasted good, she said it wasn't worth all the trouble. Kevin finally got new glasses, and really enjoys being able to see well. But what he hates, is that he got two different kinds of glasses and they didn't pass the kid test. He and his wife are also helping to take 25 high school students to Guatemala, and an app he heard about this weekend called How We Feel, a journal for your wellbeing. Jen got the Oura Smart Ring and loves all of the stats it shows, but her "readiness score" is causing her some stress and to overthink. That said, Julie has been appreciating Jen's advice from the ring! Like and subscribe on your favorite platform! The post Ep 374: Messaging, Metrics & Moments appeared first on Online Sales and Marketing for Home Builders - DYC.

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High stakes, higher rewards: Using innovation to turn challenges into triumphs

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Play Episode Listen Later Feb 12, 2025 30:49

Today on “The Building Code,” Charley is flying solo with returning guest, Brad Robinson, president at Bradford Custom Homes. Brad is the driving force behind the company's strategic vision, ensuring every project reflects the highest standard of excellence. He's a seasoned entrepreneur and problem solver, bringing years of experience from high-end residential and commercial construction. Listen to the full episode for a sneak peek of Brad's panel at the International Builders' Show exploring innovative project management techniques. Learn more about Bradford Custom Homes: https://www.bradfordremodels.com/ Attend Brad's panel at the Builders' Show: https://www.buildersshow.com/Search/EducationSession.aspx?id=2919973 Attend the 2025 International Builders' Show in Las Vegas coming up at the end of February: https://www.buildersshow.com/ Get your free IBS expo pass on us and start planning your trip: https://buildertrend.com/ibs2025/ Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/255-brad-robinson/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

IBS 2025: Let's Talk Brand Strategy

Atlanta Real Estate Forum Radio

Play Episode Listen Later Feb 12, 2025 28:35

Kelly Fink, general manager of Milesbrand, and Courtney Stewart, VP of client relations at Denim Marketing, join host Carol Morgan to discuss the 2025 International Builders' Show (IBS) on this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Fink and Stewart discuss what most excites them about IBS and what topics they hope are discussed during sessions at the event. Connections – Old and New IBS is not only the largest annual light construction show in the world, but also a chance for home builders, suppliers, agents, marketers and other real estate leaders to get together and foster connections. Fink is most excited to see some of Milesbrand's clients in person at The Nationals awards and meet with her fellow trustees on the National Sales and Marketing Council. Topics to Look for at IBS 2025 There are many highly anticipated topics for IBS 2025, from use of AI and data for marketing to housing affordability and how builders are constructing homes in response to recent natural disasters. Stewart said, “I think one of the conversations that we have a lot, that I am expecting people to talk about on the education side, is how to reach the right audience for your communities, your homes, and then how to convince them to buy despite the market conditions.” Fink, along with Lisa Welter of JTB Homes and Carol Morgan of Denim Marketing, will be discussing strategies for brand growth during the “Building an Impactful Brand: Beyond Colors and Logos” session. Fink's portion of the session focuses on branding strategies for master-planned communities. From the Great Recession to COVID-19 pandemic, master-planned communities must be able switch branding focus to adapt to economic challenges. Welter will discuss how her company differentiates its two brands and Morgan discusses how to make social media branding stand out. “So, the topic, is ‘Beyond Logos and Colors.'” said Fink. “You know, really understanding more about why it's so important to build an effective brand and invest in that for long term success.” Morgan will also be presenting in the Jam (b) session: “Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do.” This fast paced session also features Greg Bray with Blue Tangerine, Barbara Wray with Wick Marketing and Dennis O'Neil with ONeil Interactive Inc., this session will highlight best practices for digital marketing in the housing industry. Brand Identity and Common Mistakes Builders Make Stewart and Fink also share some of their best tips for establishing a brand identity and how to avoid making common mistakes that drive away customers. Cohesive messaging: It's important to create a personality for your brand and stick to it! Whether that's with a new brand kit or editing photos for social media, there are many ways to take your branding to the next level with consistency. Unique brand DNA: If you were to remove the name and logo off two builder websites, would you know the difference? Identity begins with individuality, which is what Fink is trying to communicate to clients. Fink said, “If you're not aligned, you're not going to create the same experience for each buyer.” Use a CRM: Data is everything when it comes to digital marketing. It is important for builders to understand their buyers and follow the buyer's journeys through the site, social media and email campaigns. “It helps us to be able to track what's happening and get better data that ties in, you know, with your website data, with the online data that we can see on social,” said Stewart. “All of those different things, and being able to follow that, your buyer journey, through to the CRM and what happens is so important.” They also mention the importance of visual strategy with quality photography and decorated models at communities, as well as regularly updating your website and social media. “That's the first thing people usually come to gather information about you,

The devil's in the details: Top 3 strategies for financial forecasting

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Play Episode Listen Later Feb 6, 2025 36:17

Today on “The Building Code,” Charley is a lone host sitting down with Gene Marks, founder of The Marks Group. Gene is renowned keynote speaker and national business columnist presenting at over 70 live events each year. He's also a best-selling author, CPA, business owner, and national business columnist for “The Guardian,” “Forbes,” “Entrepreneur” and more, Gene has spent the past 25 years running a very successful business. Listen to the full episode to hear Gene's strategies for managing overhead costs and securing financing to ensure operational stability and growth. Visit his website to connect with Gene and learn more about the partnership opportunities: https://www.genemarks.com/ Check out some of Gene's resources and his consulting services: https://genemarks.medium.com/ https://www.genemarks.com/consulting/ You can also go to The Marks Group to learn more about CRM and access resources: https://www.marksgroup.net/ Attend the 2025 International Builders' Show in Las Vegas coming up at the end of February: https://www.buildersshow.com/ Get your free IBS expo pass on us and start planning your trip: https://buildertrend.com/ibs2025/ Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/254-gene-marks/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

How NAHB is Navigating Actions on Tariffs and Immigration

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Play Episode Listen Later Feb 4, 2025 26:20

NAHB discusses the whiplash of activity on the Trump administration's tariff and immigration policies, and NAHB's advocacy efforts to work with the administration on solutions. Also, get the latest news on the 2025 International Builders' Show in the Builders' Show Insider segment.

Plan, prepare, profit: Top tax tips every builder should know

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Play Episode Listen Later Jan 30, 2025 42:11

The Building Code Ep. 253: On this episode of “The Building Code,” Charley and Courtney are chatting with Karine Woodman, founder and CEO and Michelle Vesel, process smplementation specialist, at 24hr Bookkeeper. Their team is committed to helping builders streamline financial processes, ensure compliance and improve overall profitability. Tune in to the full episode to hear their insights and best practices for how to prepare your business for the upcoming tax season. Learn more about 24hr Bookkeeper: https://24hrbookkeeper.com/ You can also reach out to their sales team at sales@24hrbookkeeper.com or (218) 885-3100. Listen to episode 189 where Amanda Geer, office administrator at Popularis Construction, shares her insights and strategies for using Buildertrend's Cost Inbox feature: https://buildertrend.com/podcast/the-building-code/189-amanda-geer/ Attend the 2025 International Builders' Show in Las Vegas coming up at the end of February: https://www.buildersshow.com/ Attend Scott's sessions at the Builders' Show: https://www.buildersshow.com/Search/Speaker.aspx?cadmiumSpeakerID=2130770 Get your free IBS expo pass on us and start planning your trip: https://buildertrend.com/ibs2025/ Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/253-karine-woodman-michelle-vesel Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Ep 372 - See You At The 2025 International Builders' Show!

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Jan 30, 2025 45:41

Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experienceKarla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentationThe trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless OptionsAuthenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started?For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spottedA new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55):Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype, that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com. Like and subscribe on your favorite platform! The post Ep 372 - See You At The 2025 International Builders' Show! appeared first on Online Sales and Marketing for Home Builders - DYC.

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Trump Kicks Off Second Term with Focus on Housing

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Play Episode Listen Later Jan 24, 2025 24:25

Housing Developments discusses President Donald Trump's initial days in office as he kicked off his second term with a focus on housing. Also, hear the latest on the 2025 International Builders' Show in Las Vegas, Feb. 25-27.

Secrets for smarter job costing in construction

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Play Episode Listen Later Jan 23, 2025 40:45

Today on “The Building Code,” Charley and Courtney are sitting down with Scott Beebe, founder and head coach at My Business on Purpose. Scott and his team partner with business owners to design and implement customized systems, processes and strategies. Utilizing the proven Business on Purpose Roadmap, he empowers businesses to break free from the overwhelming cycle of constantly working in their business. Listen to the full episode to hear how Scott is helping construction business owners use efficient job costing to sustain financial success. Learn more about My Business on Purpose: https://mybusinessonpurpose.com/ Take the My Business on Purpose business assessment test: https://www.boproadmap.com/healthy Attend the 2025 International Builders' Show in Las Vegas coming up at the end of February: https://www.buildersshow.com/ Attend Scott's sessions at the Builders' Show: https://www.buildersshow.com/Search/Speaker.aspx?cadmiumSpeakerID=2130770 Get your free IBS expo pass on us and start planning your trip: https://buildertrend.com/ibs2025/ Read "Profit First" by Michael Michalowicz: https://mikemichalowicz.com/profit-first/ Read “Good Leaders Ask Great Questions” by John C. Maxwell: https://www.amazon.com/Good-Leaders-Ask-Great-Questions/dp/145554809X Read “The Second Mountain: The Quest for a Moral Life” by David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268 Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/252-scott-beebe/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Breaking Glass Ceilings: The power of representation in construction

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Play Episode Listen Later Jan 16, 2025 25:14

On this episode of “The Building Code,” Charley and Courtney are chatting with Tammie Ross, CEO and general contractor of Residence by Ross. Tammie is the architect of vision that transforms houses into homes and is proudly committed to excellence. Her leadership is the cornerstone of a minority woman-owned construction empire that continues to expand. Tune in to the full episode to hear how Tammie managed to break through a lot of barriers to build her successful company and how she's helping others do the same. Learn more about Residence by Ross: https://residencebyross.com/ Order Tammie's book “Breaking Ground, Breaking the Glass Ceilings” being released on February 3: https://tammie-ross.com/the-book/ Attend the 2025 International Builders' Show in Las Vegas coming up at the end of February: https://www.buildersshow.com/ Attend Tammie Ross' sessions at the Builders' Show: https://www.buildersshow.com/Search/Speaker.aspx?cadmiumSpeakerID=2511685 Get your free IBS expo pass on us and start planning your trip: https://buildertrend.com/ibs2025/ Learn more about the NAHB Professional Women in Building booth: https://www.buildersshow.com/nahb-professional-women-in-building Get involved with the National Association of Home Builders: https://www.nahb.org/ Read the shownotes for this episode here: https://buildertrend.com/podcast/the-building-code/251-tammie-ross/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Ep 358: The Wake Behind The Boat

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Oct 24, 2024 43:06

Market Proof Marketing · Ep 358: The Wake Behind The Boat Kevin Oakley is joined today by Julie Jarnagin, and a big topic in this episode is looking ahead to November and December -- months that Kevin notes are usually met from a sales and marketing perspective with "ughh". They discuss opportunities for success, with examples of balancing expectations with shifting perspectives. News topics include uncertainty amid mounting challenges, Google's search dominance being shaken as it relates to Gen AI ambitions, a free Apple Intelligence upgrade that could be coming soon, and a common sense rule from the FTC that sadly shouldn't have to be a rule at all. Story Time (00:53)Julie shares a heartfelt story of a thoughtful gesture from Chewy.com in sending a teammate flowers and a card Kevin brings up the left and right hemispheres of the brain, balancing learned expectations with shifting perspectives In The News (12:04)Strategic Limbo: Uncertainty Amid Mounting Challenges (https://www.thebuildersdaily.com) DOJ's Plan to Dethrone Google's Search Dominance Shakes Gen AI Ambitions (https://www.adweek.com) Free Apple Intelligence upgrade likely arriving soon, leak suggests (https://mashable.com) The FTC has announced the "click-to-cancel" rule that will require companies to let you cancel any product as easily as you registered (https://unusualwhales.com) Things We Love - Things We Hate (37:43): Julie loves and hates the Halloween candy bowl outside of her office, and is looking forward to having a weekend to herself while the boys are out huntingKevin loves the fall season, and is also cursing Julie as he is training for a half marathon the team is prepping for surrounding the International Builders' Show Like and subscribe on your favorite platform! The post Ep 358: The Wake Behind The Boat appeared first on Online Sales and Marketing for Home Builders - DYC.

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Crafting Your Brand's Narrative: PR Tips With Carol Ruiz

Builder365

Play Episode Listen Later Sep 24, 2024 28:22 Transcription Available

In This Episode Carol Ruiz, the owner and founder of Newground PR and Marketing, discusses the role of PR in home building and protecting a brand's reputation, as well as the importance of media training for executives. Carol also shares insights on crisis communications and the power of third-party credibility in PR. The conversation concludes with recommendations for some must-watch documentaries! Timestamps 00:00 Answer The Question Honestly and Briefly 02:53 Understanding Buyer Sentiment in Housing Market 08:30 Carol Ruiz Interview 10:05 Separating Personal Brand from Business Brand 12:20 What Does A PR Person Do? 14:15 Dealing with Crisis Communications 17:50 Analyzing National Debacles from a PR Perspective 19:55 Understanding Media Training 21:26 Advice For When You Are On Camera 22:45 The Passion and Challenges of the Home Building Industry 23:53 Documentaries You Must Watch About Carol Carol Ruiz is the Principal of NewGround PR & Marketing, a full service communications & marketing firm with an all-encompassing understanding of how people discover & engage with brands. With deep expertise in real estate, architecture, and development, Carol has secured press in top-tier publications such as The New York Times and The Wall Street Journal. She is an active leader in the Urban Land Institute and frequently speaks at industry events like the International Builders' Show. Acknowledgment Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

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#12 - Will AI & Chatbots Replace Online Sales?

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Play Episode Listen Later Mar 26, 2024 34:11

Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and the two share an inspiring story of an OSC who turned a small connection into a meaningful gesture. They dive straight into the topic of AI and Chatbots, addressing recent fears of it replacing Online Sales positions. Personalization is something AI can never replace and it's a vital part of the Online Sales world, however, it is time to step up and be the valuable employee who harnesses AI to their advantage! To wrap up, Jen and Jessie give their strategies for re-engaging leads from closed communities and tell OSC's to go try out an AI tool and see what works for you!Word On The Street: Ai & Chatbots: What this means for Online Sales (08:48)A lot of OSC's are asking about AI and Chatbots.It was a huge conversation at the International Builders' Show Are you a valuable employee or an adequate employee?Utilize AI to help you but know that it can never replace the human connection.Personalizing will "beat the bot"Topic Of Today: AI Tools Online Sales Can Use (16:16)Make sure that if you use ChatGPT or anything similar to personalize the result it gives you to keep the the human touch.CallRail is widely used and Jen and Jessie LOVE Grammarly Self-Scheduling isn't aligned with what Online Sales are trying to achieve.Skills Check! (31:06)Go try one of the AI tools! Look into how it can benefit your day to day.If the word AI scares you: speak to how you can do what AI can do but BETTER.

Building Trust and Growth: Digital Strategies for Home Builders (feat. Greg Bray - Blue Tangerine)

Building Freedom

Play Episode Listen Later Mar 25, 2024 38:31

In this episode of The Building Freedom podcast, Randy welcomes Greg Bray, President of Blue Tangerine to discuss the intricate world of digital marketing and website development tailored specifically for home builders. In this insightful podcast, they explore how Blue Tangerine, a leading agency in the field, crafts sales-generating websites and implements effective digital marketing strategies to drive traffic and generate leads. From building trust through website design to optimizing lead capture processes, Randy and Greg discuss the critical components of a successful online presence for home builders. They emphasize the importance of education, trust-building, and strategic planning in creating a well-oiled marketing machine that consistently delivers results. Tune in to gain valuable insights and practical tips for elevating your home building business in the digital age.Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that believes every home builder deserves a sales-generating website. Greg began developing home builder websites in 2000 and has been hooked ever since. The tools have matured since that time, but one thing hasn't changed: the goal to grow sales!Greg enjoys teaching the techniques and skills that he's learned. He can explain complex technical topics in easy-to-understand language. He has presented at the International Builders; Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management Retreat, as well as other webinars and events. He is proud to be the founder and co-host of the Home Builder Digital Marketing Podcast and Summit.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach

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How to grow through empowering others

mark williams empowering others building codes international builders

Play Episode Listen Later Mar 21, 2024 31:57

Episode 212: On this episode of “The Building Code,” Zach and Charley are sitting down with Mark Williams, founder of Mark D. Williams Custom Homes and host of “The Curious Builder” podcast. Mark's home-building experience has been fueled by his endless curiosity and ability to adapt, learn and grow for nearly two decades. Tune in to the full episode to hear more about why company leaders should be more curious and know when to let others take the lead. Get your free pass to this year's International Builders' Show: https://buildertrend.com/ibs-2024-guide/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Find out what 92% of builders are doing wrong

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Play Episode Listen Later Mar 14, 2024 34:14

Episode 211: On this episode of “The Building Code,” Zach and Charley are chatting with returning guest and friend, Russ Stephens, business strategy specialist and co-founder of the Association of Professional Builders in Australia. The APB, established in 2014, helps custom home builders generate more leads, more sales and increase margins while improving the building experience for their clients. Listen to the full episode to hear about the most notable insights that emerged from the 2024 State of Residential Construction Industry Report. Learn more about the Association of Professional Builders: https://www.associationofprofessionalbuilders.com/ Download the 2024 State of Residential Construction Industry Report: https://www.associationofprofessionalbuilders.com/sorci Get your free pass to this year's International Builders' Show: https://buildertrend.com/ibs-2024-guide/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Ep 329: Public Wall of Shame

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Mar 14, 2024 56:03

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen shares a heartwarming story about an OSC who went above and beyond!Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.Kevin enjoyed playing Black Jack with the DYC team at IBS.The News (25:22)Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)This Music City Builder Has A New AI Assistant (https://www.builderonline.com)Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-social-media/Things We Love Things We Hate (49:59)Jen is LOVING the newest OPT Episode!Andrew hates AI and has renewed his love for his Nespresso maker.Kevin loves the restaurant Sul & Beans in Las Vegas.Market Proof Marketing · Ep 329: Public Wall of ShameQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 329: Public Wall of Shame appeared first on Online Sales and Marketing for Home Builders - DYC.

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#385 - After Hours: The Architecture of Las Vegas and The International Builders' Show

The Second Studio Design and Architecture Show

Play Episode Listen Later Mar 12, 2024 41:34

This week David and Marina have a casual conversation about the the architecture of Las Vegas, facsimiles, branded architecture, fantasy architecture, the International Builders' Show in Las Vegas, and the challenges of working with vendors. This episode is supported by Enscape • Autodesk • Programa • Graphisoft SUBSCRIBE • Apple Podcasts • YouTube • Spotify CONNECT • Website: www.secondstudiopod.com • Office • Instagram • Facebook • Call or text questions to 213-222-6950 SUPPORT Leave a review EPISODE CATEGORIES • Interviews: Interviews with industry leaders. • Project Companion: Informative talks for clients. • Fellow Designer: Tips for designers. • After Hours: Casual conversations about everyday life. • Design Reviews: Reviews of creative projects and buildings.

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#11 - Gold Award Winners: OSC & Rookie of the Year!

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Mar 12, 2024 39:33

Be sure sure to like and subscribe on your favorite platforms! Welcome to Online People Talking with Jen Barkan! In this episode, Jen is joined by Jessie Suggs and very special guests The Nationals Gold Award Winners Terrell Turner and Amberly Mioduszewski! Jen and Jessie talk all things International Builders' Show from close calls to their key takeaways and what topics took center stage for most conversations and sessions. Amberly shares what winning the Rookie of the Year award meant to her after a tough year and shares what she learned from IBS! Terrell won OSC of the year and encourages every to keep applying even when you get discouraged! He shares that his goal for 2024 took inspiration from Jessie's word of the year "less" and is implementing it in conversations with leads to talk less and listen more. To shake things up Jen and Jessie let the top OSC's in the nation give their skills check for the week: adaptability and coachability! Word On The Street: The International Builders' Show & The Nationals (03:57)ChatGPT and AI were HUGE topics!A lot of marketing and leadership conversations.Talking about AI as a human assistant not a replacement. Thinking about how online sales can use it!Topic Of Today: Gold Award Winners Amberly & Terrell! (08:10)Amberly shares more about her recent wins and why it meant so much to her to receive so many awards this year!Terrell reminds us why it is so important to never give up!Skills Check! (36:29)Adaptability: You've got to bend with the wind, not break from it.Coachability: There's always something to learn and you have to be ready to take insight. The next Online Sales Academy is happening April 3rd-4th! Be sure to secure your spot now by registering here!Online People Talking · #11 - Gold Award Winners: OSC & Rookie of the Year!Transcript:JenJesse, why is it that every time we travel together, some weird Uber situation occurs? Either somebody tries to abduct you. You get lost. I don't know. We even got, like, a gun pulled on us one time in an Uber in Austin.JessieIt's a true story.JenWhat in the world happened in Las Vegas last week? I don't know.JessieThere's a common denominator here it's me.JenJessie Suggs.JessieI listen to too many crime podcasts, too. So I'm like, you know, paranoid. I don't know. We left dinner and, you know, they took forever to get there. Jenn and Mike's Uber was coming up. Mine was coming up. They ordered it 15 minutes after me. There shows right up and I'm like, Okay. And then I'm texting in general like, okay, we're going in the wrong direction.JessieShe's like, What? Jenn comes out, she calls me. She's like, What do you need me to do? You need me to come get you? And I'm like, No, no, I just had to plug it in my the maps were crazy.JenLike, I'm going to just stay on with you until I know you are safe at your hotel.JessieI'm telling you, man.JessieLot of crazy stuff didn't happen.JenListen, stay safe out there, please. I don't need another kid to be worrying about. I my gosh. Well, me is on a cruise somewhere. I don't know. Like, Well.JessieShe was in my neck of the woods. She was just in Charleston.JenI know. It's like buddy system. Hold hands. Don't go nowhere alone. All right, let's. Let's get this party started. Okay. Today with me is the one and only Jesse Suggs, online sales coach extraordinaire. And, Jesse, we are back from International Builder Show. Well.JessieYes.JenHoly cow. Have you recovered?JessieYou know, that three hour time difference really didn't used to bother me, and I'm still catching up. So I'm finally there, I think. But it's like the the body tired and also all of the information that we got and all of the conversations that we had, you just kind of have to decompress from that. So, yeah, I'm finally caught up.JenWell, listen, five days in Las Vegas is like ten day. It feels like ten days in Las Vegas. And listen, let me just give you Jesse and I, we had a we had a debrief afterwards and we said, okay, what would we do differently? We would get there early on the first day versus coming in late at night and starting off.JenTired, right, Jesse?JessieYeah, I don't know. I booked my own flight. That was a terrible mistake. Got in late, left really early.JenYes. We need we need Kim Boykin. He's a former you know, Kim Boykin on our team. She actually was a flight attendant. We really should just have we should get her advice on whenever we have to book anything, because I feel like I screw it up every single time at the time, like, well, that's a good idea. We'll just get in Monday night.JenNot a problem. Right. And then we get to the show already exhausted. Okay. What are online people talking about? Well, they're talking about the Boehner show. This week. They're talking about the Nationals, which wait for it. We got some special guest. Yeah, but Jesse. What? So you attended. You know, several sessions. You were in sales Central listening to be talking with people.JenWhat were the buzzwords? What were your key takeaways.JessieYou know? Well, first of all, I forget not everybody's in our world. And so when I tell people that I just got back from IBS, they look at me funny. So now I feel like I have to say it all the way out. But since it's this podcast.JenYou weren't at the Bowel Syndrome convention.Jessiemy gosh. Buzz words. Jackie on our team was like, If we took a shot every time they said it, we would all be twisted. So chat tvt was the word on the street. Yeah, a lot of marketing conversations and more of leadership types of conversations and how to manage your team less on the online sales side of things.JessieA little bit different than years previous. But for me it was great to be able to make sure that I attended sessions that I wouldn't have otherwise been in. So that was a positive for me. So Chhatrapati marketing leadership were my kind of big take. Yeah.JenYeah, I agree. First of all, it was I think they said the most attended International Builder show in 15 years. Yeah. So that was cool. Saw lots of people that hadn't really seen in person in quite some time. Definite buzz words were a I chat see but one thing that stood out to me with regards to that was talking about a I as a human assistant, not a replacement.JenSo when we think about online sales, how can online sales use chat GPT as an assistant, use A.I. as an assistant? I think like that was a big like that hit home with me. And then also my son who is newly into in this industry. It was his first time attending and so me seeing it through his eyes, Jesse was so cool, like seeing Vegas for the first time.JessieI know.JenSeeing the show for the first time, shout.JessieOut to Sam because he paid his own money to come. So pito to come and to see younger professionals investing in themselves, to to be there and to learn and to meet people early on is just so impressive. It was really.JenWell, thank you for saying that. It was so cool and it just reminded me like back the first time that I attended the show, probably it's been probably ten plus years ago now that I went for the first time and just that feeling of, my gosh, I want to I want to implement everything right away. Like you're just a sponge and you go back and, you know, Jesse, he left with 15 pages of notes and came back and and had to work the next day.JenSo he was on site the next day, and he came home Saturday evening and he goes, while I'm pretty sure pretty sure I sold three homes today stock and I saw he goes, he goes, Mom, I helped them decide, not helped them. Look, that was a key takeaway I had from the sales rally that Jim Smith said, you know, like we got to help people decide to buy him, not just help them look.JenYeah. And he came home. I was telling me this and I was like, man, Sam, that's just awesome. You're just making me proud. So. All right, definitely. Listen, online sales, you know, if you have an opportunity to attend the Builder show, you absolutely should. You know, they are working on getting more education around the topic. I spoke on how to work with realtor partners from an online sales perspective, the very last session of the very last day.JessieSo I told and I said they did that because they needed to keep the best speaker for last to keep it cold.JenJessie, You know, that's why I love Jessie. She has such a great perspective on the way that she looks at things that a lot of it. my gosh. Jessie, we have some exciting guest.Jessiemy.JenGosh. So one of the our favorite things to do when we go to the builder show is attend the Nationals. And Jessie, what are the Nationals In case we have listeners listening that don't know what they are.JessieThe Nationals is an award ceremony nationally, recognizing just the top players or the top performance or the top websites or just across the industry, the top people and they award the top of the top, the silver. And then this award ceremony announces the gold. So the number one winner of that small selection of those. And so, you know, I myself, along with Dan and many other people, have been in the seat, you know, receiving or up for the award.JessieAnd it really is different when it's your people like it is.Jenmy God.JessieI mean it is. I could have cried. I didn't care about myself back in the day. But when I hear names that I see and I know and I watch their hard work, my gosh, it's amazing. So I can't wait for you guys to meet who we have on here.JenYeah. So we actually ran gold. The gold winning online sales rookie of the year and the gold winning online sales counselor of the year. On to this podcast today so they can drop some knowledge bombs and share their wisdom with you. So Jessie, let's let's introduce first Amber Lee Myo do sheskey I phonetically wrote it down Amberley my agent Sheskey from Malia homes Rookie online Sales Special list of the year.JessieI see that heard weekly back.Jenmy gosh. Show us your hardware. Come on, let's see it. Put it in the camera. Okay, guys, you can't if you're listening, you can't see this. But she has this beautiful gold award. It's like. It's like a it's like an Oscar.AmberlyYeah, it really is so funny, because when I got home and showed it to my younger siblings, they were like, What are you an actress now? What did you create music? And I'm like, I'm an online sales. Obviously it's it's truly an honor, though.Jenmy gosh. Did people look at you like you were like some famous person when you were walking through Caesar's Palace with joy?AmberlyBecause I got lost and started walking towards the forum shops. So I wasn't walking out of the palace. I was walking straight into the palace with people just cheering like congratulations and stopping me and saying, I just have to ask what is what is this for? You deserve it. I'm thinking you don't even know me, but thank youAmberlyCan I get a picture? Isn't like, I'm so. It was. It was so awesome. It was an amazing night.Jenman. Well, like Jesse said, we were so excited that you won. It was cool to be there and see you get this award at. First of all, rookie online sales. When I think a rookie, I think like, okay, brand new baby in the seat. How long have you been in this role?AmberlyI've been in this role for a year now. In February. Yeah. Yeah. A whole brand.JenNew brand new in the seat. One year. Really? Probably just figuring out what the heck is going on right now.AmberlyYeah, it's been quite the journey for sure. I mean, it's not a typical online sales first person a year in the seat either. And so I can dive into that a little later. But yeah, it was quite a journey and a beautiful one at that.JenYeah. So what has winning this award like meant to you in the last week since you won? I.AmberlyWell, I mean, winning this award was just such a monumental moment for me because, like I mentioned, this past year was the most challenging year that I've ever faced. And many may not know this, but for the first six months, I actually maintain all previous responsibilities as escrow and marketing. As I began my online sales journey. So that meant still managing over 100 escrows, trying to strategize for marketing efforts, training new salespeople or new team members, and even covering the sales for two.AmberlySo it was a lot. And then add online sales on top of that, it was it was a journey and different things. Yeah. Yep. Drinking from a firehose. And that's where it felt kind of like the story of David versus the Goliath, just because I'm like, I'm just this one person and all these things. And anyone knows who has had to implement an online sales process or one has not existed.AmberlyIt takes a lot of dedication and a lot of effort. So it was it was an exciting year for sure. There are some definite awesome moments. I mean, this award was incredible, but what others may not know is this is actually my fourth one this year, which is insanity.JessieAnd that.JenGives me so I.AmberlyKnow I did not I did not see any of this happening, especially just.JenRacking up awards over.JessieThere in the presence of greatness. What can we say?AmberlyThat's where it was. It was just truly an unforgettable year. And I have to give so much of all of the successes this year had to offer to being determined, having grit, perseverance, and most of all, for me, was having faith that God had a greater plan than what I could see, because there were some moments when I was like, this is too much.AmberlyI don't know if I could handle all of this. And instead of cowering and getting overwhelmed, I would just pray and just pray to be uplifted and pray that I could see in his perspective. And so that helped me tremendously. And that allowed me to smile through the pressure and be joyful in the chaos and to keep going.AmberlySo it's this award. It's just astonishing to me still. I'm a little bit in disbelief of how amazing this you are.JenThank you for sharing that. That's that's amazing. Now, I saw you not only at the Nationals, but I actually saw you sitting in some educational sessions, which is very cool. Do you have any key takeaways that you learned and that you were going to go back and implement?AmberlyYes. So there is so much that there was to learn at IBS, I think. I mean, you guys already know this, but real partnerships, they are realtors are out full force and inventories low for them. So really cultivating those partnerships with them is such a key opportunity for me. And it's just learning how to teach, connect and business with them, which I know is from your.AmberlyYes. To Jenn Burgundy.Jenmy gosh, guys, I swear. I swear. I did not tell her to say that.AmberlyNo, you're real good, you know. So, yeah, that was really incredible to take it. And there was a lot of talk. So learning how to harness AI and utilize it in our roles because it's here as well. So yeah, the more that you know how to utilize that, the easier, smaller tasks that can be handled by a personal assistant could be taken care of.AmberlyAnd to the rally with Jeff Shaw was really fun.JenYeah.AmberlyAlong with there was another seminar and I know it was about making the full VIP experience and it was just we take what we do so passionately. We were so on top of making sure that our leads feel as important as they are because we want to build that trust. But it was about building trust through every single department in our company.AmberlySo we should be cultivating that from the beginning with online sales, with sales, with construction just everywhere. And even after the home is sold and they're moved to making sure that their experience and their reputation with us or our reputation with them is something that is memorable and meaningful to them. It was huge. So I can't wait for me and my VP of Sales and Marketing Amber to discuss with our team just to really implement this new VIP experience all around.JenMan. Love it. Now, Jesse, you work pretty closely with Amberly. Do you have any questions for her?Jessiegosh, you put me on the spot. No, you know, I really. I don't have questions. I've watched her grow both personally and professionally every single time we meet, it's like, okay, noted, noted. Let me work on that in those steps. Or what leads you to being an award winner? That's what. Yeah, it's the next generation of the O.C. of the year or the team of the year if it grows.JessieAnd I just think, you know, if you position this as we've talked about this before, but if you position this as a career and not just a job, your opportunity, the path is straight. And if you put your mind to it, you can do it. And so it's just really fun. I mentioned this earlier, but it's just fun to watch the people grow and be rewarded for it.JessieSo I don't have any questions. No.JenI think. Well, yeah, Thank you. Amberly. The other thing I was thinking as you were talking was, okay, rookie new program, you know, in the scheme of things, right? Starting starting this from scratch, winning this award gives you so much street cred.Jessieyeah.JenWith your with your company, with your sales team. Like I am a national award winner. Like, check it four times. Double done it. Yeah. I mean, like, you're bringing it. So kudos to you. It's exciting to watch it.JessieIt is fun and it's fun to watch the last name. An ad is not everything goes perfectly like you are first launching a coming soon community and you've done it once and you go, okay, what worked? What didn't work? Now let's implement this for the next one. Let's fine tune it for the next one. And that's what just continues to sharpen your skills.JessieSo kudos to you.JenOkay, let's let's bring on Amberly. I have a special this is exciting. I going to bring on our special guest and next guest and you actually met him at the d convert online sales and marketing Summit.AmberlyNot only did I meet him, but I also sat next to him that.Jenokay, this is cosmic. You know, I did not know that it's magnetic. It's magnetic. Does greatness upon greatness is just coming together today. Okay. Our next guest, online sales specialist of the Year, National Association of Home Builders Sales and Marketing Council. Gold winner Tyrrell Turner, bring it all. Here is here. Yeah. Lower low. man. How. How are you feeling today?JenZero.TerrellLike it's now starting to like, sink in. It's been awake, like, my gosh. Like, this is real. I'm on online. People talking with these are incredible, incredible industry, ladies. And I could not be more excited and humbled. It's amazing.Jenman. When I saw you one, I was like, jumping up and down. So exciting because you actually won silver last year.TerrellI won silver last year. Yep.JenYeah. Okay. And so some people go, Well, I won silver, right? I'm not going to like, what's the point, Right. And trying again. I mean, seriously. Sure. The first year I won silver too, and I was mad as hell for about a month and then I got over myself and applied again. So why did you decide to apply again?TerrellCome the same thing, you know, I heard it's I mean, it is it's very, very difficult to being receiving silver is like, you know, celebrate that because it's such a momentous award and achievement. But, you know, gold is the top. That's the tier epsilon. And I'm like, you know, that's a goal of mine. It's the top. I want to go for it.TerrellAnd why not? So, you know, I had a great year, I thought, and put everything together, filled out the application, submitted myself again and, you know, keep going forward and keep going forward. I'm still not done right. Like we got to keep, keep improving, keep getting better, keep going, not settling. So absolutely.JenWell, I think it's absolutely fantastic. I think I think that's a great that's great advice for anybody that's listening that has applied previously and you're wondering, should I apply again? Absolutely. Absolutely.TerrellAbsolutely.JenAbsolutely. You should keep going for it. And we're not competitive, are we? Now? Not we're not we're not humbled by.JessieSo I'm just not going to answer.Jenyeah, we don't like awards or anything. Of course not. Well, I totally screwed up and forgot to tell everybody, like, where you're from, you know, and released from Williams Turell, tell everybody which company you're with, where in the world you are.TerrellYeah. So I work with Icon communities. We built a luxury style ranch home. We target that 55 plus demographic. I am based out of Charlotte, North Carolina, the QC, and but we're headquartered in Columbus, Ohio, so I've been with everyone for four years. But this month actually is my ten year anniversary as an online sales consultant. I've felt more wrinkles come on my face, thought about that.TerrellSo it's ten years. It's been an amazing journey.JenAmazing. So we got a ten year veteran and a rookie. Okay.AmberlySo your way of magic, Let me tell you, there's.TerrellAnother wrinkle here.JenBack and listen before we hopped on guys one when we were just just chatting, the two of them, Amberly and Tara, literally were having like a moment where they were like, I knew when I met you.Amberlyyeah. You know, I knew first. I know you think you probably knew. The moment I saw down, I was like, This guy is special. I can tell. I need to talk to him. I need to get to know him. And he called me out for saying totally, because I'm from I'm not from Southern California, but I live in Southern California.AmberlyAnd so you were like, I don't even know when I got my silver nomination. I want to say that on LinkedIn, you were like, I totally knew. Throw in that. And I'm like, I know you got to get it out of my vocabulary. Well, I've worked on it. It's not there anymore, but I'm totally proud of you.TerrellI'm sorry. I remember. No, because, Jenny, we're doing this session, and Amber is like, giving answers. I'm like, there's no way this girl, the rookie, like this girl, has got her stuff together, so it's really cool. And when I saw she, I'm like, Of course, you know, it's really cool again to be you see peers, you meet people, you make these connections.TerrellAnd even as I was here, you talk, you know, for those listening, you're not alone. You know, we all experience these ebbs and flows and the fire hose and, you know, I can't do this and all these down. So you're not alone and having the resources I do convert in Jen and Jesse, my, you know, that's why they're here to help us sift through it and and keep going and achieve our best.JenWell, I got chills when you said because I didn't even remember that you guys met at the. The summit.TerrellYeah.JenAnd I will tell you, like, I'm still friends with people. The first summit that I went to as an online sales specialist, I'm still friends with those people. So, you know, it is a big industry, but it's really small too, right? So connect with people, hang on to them. You know, they're your people that you can learn from them.JenYou can commiserate together. Martha Clifford and I, we we used to have this, you know, hashtag see problems. You know, we'd be working on something and like, you know, we'd, we'd text each other, like, problem, you know, like it's it's so good to have that support and community, which is what we're trying to create here with online people talking.JenOkay. So back to you tomorrow. What are you now as got this award? Okay. Like you're cream of the crop. What are you focusing on for 2020 or what's next? How are you going to get better? Like.TerrellAll right.JenHow are you doing?TerrellWhat am I doing? So I actually coincide with Jesse's word of less for the year. And it came from a coaching session with Jen, and that was the last one where you were like, you look in your call rail, look at your waveforms and are you talking, are you listening? And, you know, I'm known for creating great engagement on the phone and these relationships and connections.TerrellAnd I'm like, you know what? I'm talking way too much. And sometimes I'm giving information that you didn't ask for. And that's something that as I've been on the phone this past week, Jen, it's I've really focused on be quiet, let them talk, let them give me the goods and then use that for my appointments and.JenSee, I love that. Less. Less is more. Strip it down. Get naked. Right? Like, do the basic things really, really well. Right? And if we're talking, we're not listening and we're, you know, we get in that info dump mode, been there, done that actually had actually had a customer at one time say to me can you please be quiet?JenSo I can.TerrellI watch.JenYou? And I was like, you burn. I'm going to shut up now. I hate my life. I suck at my job. Okay, let's do this. We got a video mailbag. Guys, I would love for you to be a part of this. So we got somebody. Her name is Whitney with Level Home. She sent in a question and I think would be great if we if we listen to it together.JenYou guys up for that?TerrellLet's do it.JenThank you. Let's do it.JessieHydrate And Jesse. I'm Whitney Level Homes, one of the recent nominees for online.JenRookie of the year.JessieIn sales with the NAHB. I'm so excited. Just coming off my first year, I do want to ask this question for your podcast. Once you've finished your daily tasks and you're following your processes and you feel kind of caught up, what can an online sales counselor.AmberlyDo for the greater good to.JessieMaybe help.AmberlyStrategize with.JessieOnsite or your manager to kind of shake things up or maybe assist with conversions? What are some strategies you guys use to do in this seat in this role that would kind of bring back some new energy.AmberlyOr get.JessieA.AmberlyPositive motivation going.JessieTo kind of push the.AmberlyWheel forward? I would love to hear what you guys.JessieDid in addition to your normal processes and tasks. Thanks for doing online. People talking. I'm loving it so far. Keep being amazing.JenLove her and love that. Great question. Jesse, we'll start with you. What are your thoughts?Jessiegosh. Do you have like 4 hours? Okay, let me think about the two that come to mind. Things that are kind of outside of the box, something that maybe you're not expecting to hear. But one thing when you've truly caught up. So we know our first priorities. We know our second priorities. And then if you still have time with some of you are like, wait, you guys can catch up.JessieYes, you can catch up if you're efficient and you manage your time. But one thing that really helped me in the seat was shadowing different divisions within the organization to build my confidence and knowing what I can say to the customer, whether I relay that information to them or not, most of the time not. I'm not going to tell them what happens, you know, post contract and when their meetings are and how long that takes.JessieBut knowing that equipped me to feel like the expert that they were coming to to be able to disclose that. So my first one would be shadow the divisions like don't try and do them all at once Maybe pick one a month over the year and just kind of go in the order in which your buyer would experience that so that you can speak with confidence, because that's one of the biggest things is when a customer comes to you and they say, hey, you know, is this the right time to buy?JessieIs this the right market for me? Are you the right builder for me? And if you don't come with that confidence and that aura about you, if you seem a little bit uncertain, they go, okay, not for me, not the right time. I'll call you back when I'm ready. So that's one and then the second thing that I would say is pull like your smart lists in the CRM.JessieSo we all know prospecting is a first priority. It's not new lead engagement, it's older lead engagement, but it is quick and easy to feel like you're on the hamster wheel if you're calling, calling, calling and not getting anything in return. And so taking the time to learn how to use your systems so that you can create a list that will get you better engagement, that will then make you money, that will then get your company sales starts to light this fire that encourages you to want to do it as opposed to going, my gosh, now I got to go do that for you.JessieProspecting again for 2 hours today. So learning how to create smart lists and then the efficiency behind doing that. Yeah.JenSo I'm going to I'm going to chime in here real quick on something, but then I want to see if Terrelle and Amberley have any thoughts. You know, I think there's a way what Whitney was talking about. Yes. Like you guys should always do your first priorities first. And then if you have time, like what are some other things you can do?JenAnd I love Jessie Spot and getting out on site and doing some things out there is always good and content and helping marketing and things like that. But I think there's also a way that you can incorporate something that you're passionate about in to your work on a daily basis. You know, like even your first priorities, like if you're really passionate about writing, then beef up your follow up process.JenLike go like, take a look at what you're doing, get creative with what you're sending for prospecting, like add some, you know, jar it up, add some passion back into it if you're good. Like Terrell I know is really good at video like incorporate that into your first priorities when I was an online sales specialist, you know you guys probably no surprise anybody super passionate about animals animal rescue.JenSo I figured out how to take that passion and incorporate it into my work. Right. I would feature a dog from the SPCA with a new home of the week and I would do, you know, social content and post. And if the dog was adopted, I would the builder would pay the adoption fee. And that was a way that took, you know, like you can feel sometimes like day in and day out, you know, I'm doing my process of doing my thing.JenIt was a way that I could incorporate that passion into what I was doing. But that meant that I had to get really good and efficient with my day, my time, my process. I couldn't be in a bunch of meetings, you know, that's a time suck. Like, you got to really look at everything that you're doing and make sure that you're always doing lead conversion first and then how can you incorporate some passion into that?JenAmberly Any thoughts?AmberlyYeah, actually, piggybacking off of what you said, if you're passionate about writing or anything like that, when I began with Malia and I started as as grown marketing, I didn't realize that I had a passion for marketing. I didn't quite know what it included, but I love being creative. So that's where I found extra time. I would try to figure out different ways to make creative video content for video email just so it would be more fun during the time of year.AmberlySo for example, the holiday, how crazy it gets during December, I went to It's so embarrassing actually, now that I'm saying it out loud, but I went to a competitor's nearby community just to utilize the amenities and I was just going from scene to scene basically of, I'm here to help you find somewhere for the kids to play a spot that you can have or host a barbecue.AmberlyAnd I literally put my phone in the barbecue and like shut it for the transition. And it was a bit cringeworthy not going to lie, but it was so fun to send that out. And then the response back was even more exciting when they're like, that was really cool. Thanks for extending. We're going to wait until January, but I'll definitely be in touch.AmberlyYou're like looking forward to speaking with you soon. So that was a fun way if I had the extra time to do so. Yeah. And to I would say I love being able to connect with my on site sales just to make sure that we're speaking the same language, that whatever they're utilizing is benefits for inventory homes or for the community as a whole that I'm mirroring or complementing that before they get there.AmberlySo those are my two fun. We love it.JenTerrell, what about you?TerrellOkay, I'll do two things. The first one is, as you mentioned, I'm very passionate about video and I've got a background in production. So bringing that passion to this position and marketing is great. It's a great way to make connection. One of the ideas I came up with was on my outside of my work hours typically be like a 6 p.m. on a Sunday afternoon.TerrellI do a zoom call with my lead, so I would do a Zoom call where I would go over high level information about the builder, who we are, what we do to the communities in our city, whether it was the different divisions we have. And that wasn't a way for me to present, get on camera, and then typically I would get appointments out of that.TerrellSo that's the whole point is to get some response from that. So that's a great way to increase those conversions. And the question that was my buzzword, the greater good that means to me sales and then conversions. So to Jess's point, if you've caught up and you've got that, I guess spare time, the best list you can pull is your recent appointments.TerrellGo back through that. Who have come out in the last 30 days or last 60 days, who has the contract yet? Call them where are you in your process? How are you doing? You know what other questions you have, What's preventing you from moving forward that's going to help increase those conversions? What your company obviously is wanting get more.TerrellWe're trying to get better conversion. So that would be my most immediate thing of the greater good.JenLove it, love it. Now let's let's keep this party going in this direction because. Okay, now listen, Terrell, you guys can't see I'm okay. We're dancing. We're dancing when we sent Terrell an email and said, Hey, let's can you hop on online? People talking you awesome gold. When are you? He was like, Heck yeah, hands in the air raging anthem So we're we're party and and like my my homie Ice Cube says you got to check yourself before you reckless self so going to do a skills check and skills check we're going to do something fun.JenTerrell and Amberly as our guest. Here's the question what is rapid fire What is the one skill, utmost important skill that you have to have as an online sales specialist? Go.TerrellTERRELL gosh. Okay. Whole lot. But I would say the most important is to be adaptable. You know, the market's going to change. Your communities are going to change, your teammates are going to change. You know, environment is going to change. But you got to be adaptable. You can't be stuck in one mode of doing things, but you have to be able to bend with the wind and not break under the wind.TerrellSo if you're able to adapt and quickly change, I believe that's going to make you very, very successful.JenLove it and be dancing the whole time around. Reyna. Reyna Estrada just got to dance. Keep dancing. All right, Amberly, what about you? Go.AmberlyI would say coach ability is such a huge skill to have because there is always something to learn. Yeah, you're never going to know it all. And you have to have an open mind to just soak in all of the knowledge, all the insight that you can. Because even like with the online sales summit where we met, there were so many just key bombs dropped and I was like, I'm taking them back.AmberlyI'm taking them back. And I'm so excited because there's so many just extraordinary people in this industry and in our roles as well that want to share their insight, that want to show their wisdom. So taking in as much as you can and being coachable and being able to hear what someone that you value has to share the things that you can work on, things that you may not have known before.AmberlyIt's a huge asset to have.JenYou've heard it guys. You've heard it from the top online sales specialist in the country. Coach ability and adaptability. You can see you guys can see why they're so awesome, right? You can take it in, soak it in, soak it in. Terrell Soak it in and really enjoy, enjoy it, enjoy it. And we're just so proud of you.JenIt's it's so awesome. Last question as we wrap up, are you are you guys down with.JenYou guys got to say yeah. You know.JessieNo. Yeah.TerrellYou know me.JenHi. Thanks for joining, guys.TerrellThanks for having me, you guys. Someone.AmberlyThank you so much. Yeah. The post #11 - Gold Award Winners: OSC & Rookie of the Year! appeared first on Online Sales and Marketing for Home Builders - DYC.

#11 - Gold Award Winners: OSC & Rookie of the Year!

ai marketing thinking chatgpt rookies nationals ibs award winners rookie of the year gold award osc international builders

Play Episode Listen Later Mar 12, 2024 39:33

Welcome to Online People Talking with Jen Barkan In this episode, Jen is joined by Jessie Suggs and very special guests Nationals Gold Award Winners Terrell Turner and Amberly Mioduszewski! Jen and Jessie talk all things International Builders' Show from close calls to their key takeaways and what topics took center stage for most conversations and sessions. Amberly shares what winning the Rookie of the Year award meant to her after a tough year and shares what she learned from IBS! Terrell won OSC of the year and encourages every to keep applying even when you get discouraged! He shares that his goal for 2024 took inspiration from Jessie's word of the year "less" and is implementing it in conversations with leads to talk less and listen more. To shake things up Jen and Jessie let the top OSC's in the nation give their skills check for the week: adaptability and coachability! Word On The Street: The International Builders' Show & The Nationals (03:57)ChatGPT and AI was a HUGE topic!Marketing and leadership conversations.Talking about AI as a human assistant not a replacement. Thinking about how online sales can use it!Topic Of Today: Gold Award Winners Amberly & Terrell! (08:10)Amberly shares recent wins and why it meant so much to her.Terrell reminds us why it is so important to never give up!Skills Check! (36:29)Adaptability: You've got to bend with the wind, not break.Coachability: There's always something to learn and you have to be ready to take insight.

IBS 2024: Takeaways and Follow-Up Strategies

Smarter Building Materials Marketing

Play Episode Listen Later Mar 8, 2024 23:49

2024's International Builders' Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year's event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to elevate your brand and drive meaningful connections with your trade show leads.

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How to improve your builder-supplier relationship

relationships head builder supplier building codes international builders

Play Episode Listen Later Mar 7, 2024 33:51

On this episode of “The Building Code,” Zach and returning guest host, Courtney Mattern, are sitting down with Alyssa Sinclair, senior manager of customer success at CBUSA. Alyssa was hired as the 10th employee of CBUSA and has been at the company for over seven years. She now has a depth of knowledge about material purchasing and how to prioritize relationships with suppliers. Tune in to the full episode to hear more about how builders can establish and maintain good relationships with material suppliers. Head over to CBUSA's website to learn more: https://cbusa.us/ Head to our website to review the full shownotes: https://buildertrend.com/podcast/the-building-code/210-alyssa-sinclair/ Get your free pass to this year's International Builders' Show: https://buildertrend.com/ibs-2024-guide/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Ep 328: IBS 2024 Recap

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Mar 7, 2024 19:48

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders' Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders' show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 328: IBS 2024 Recap appeared first on Online Sales and Marketing for Home Builders - DYC.

ai marketing ibs online sales international builders andrew peek do you convert

Bonus Episode: 2024 IBS Best Sales and Marketing Tips - Greg Bray and Kevin Weitzel

The Home Builder Digital Marketing Podcast

Play Episode Listen Later Mar 4, 2024 10:35

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin share brief but valuable sales and marketing tips from experts at the 2024 International Builders' Show. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-ibs-best-sales-and-marketing-tips-greg-bray-and-kevin-weitzel

marketing digital home tips sales builder bray marketing tips sales and marketing best sales weitzel international builders

What it takes to get a $150 million development off the ground

ceo development south africa ground cape town building codes international builders

Play Episode Listen Later Feb 29, 2024 36:28

Episode 209: Today on “The Building Code,” Zach and Charley are joined by Terry Paterson, president and CEO of Paterson Project Management, Inc. Terry, originally from Cape Town, South Africa built his first couple houses at the age of 20. After moving to the U.S. at 23, he got involved with the development of a small luxury hotel, which eventually led him to starting his own company. Listen to the full episode to hear more about the behind-the-scenes planning and processes required to bring a 43,000-square-foot development to life. Learn more about Paterson Project Management, Inc.: https://www.patersondevelopment.com/ Get your free pass to this year's International Builders' Show: https://buildertrend.com/ibs-2024-guide/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

Ep 327: Connecting The Silos

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Feb 29, 2024 52:28

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company's goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual! Story Time (05:09)Andrew pretended to be an electrician this week!Jackie referenced a document three times this month that she made years ago called “This Is Marketing”Beth urges leaders to get to know their people and find out what motivates them!The News (23:37)Keeping the Fire Alive: Strategies for Post-Community Launch Success (https://www.doyouconvert.com)Homeowners Are Staying Put Twice As Long As they Did In 2005 ( https://www.builderonline.com)The best way to build a new home (https://welcomehomes.com/buildability) Things We Love Things We Hate (41:58)Beth loves The International Builders' Show!Jackie loves the travel vlog tours of vacations.Andrew loves the show "Yellowstone" Market Proof Marketing · Ep 327: Connecting The Silos Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 327: Connecting The Silos appeared first on Online Sales and Marketing for Home Builders - DYC.

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Live from IBS - NAHB's Leading Suppliers Council

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Play Episode Listen Later Feb 28, 2024 23:41

The Housing Developments podcast is live in Las Vegas for the 2024 International Builders' Show. As Day 1 wrapped, Jim and Paul talk to members of NAHB's Leading Suppliers Council and discuss the upcoming election, economy, and more.

How to ensure profitability with Brad Leavitt

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Play Episode Listen Later Feb 22, 2024 31:01

Episode 208: On this episode of “The Building Code,” Zach and returning guest host, Courtney Mattern, are joined by Brad Leavitt, president of AFT Construction in Scottsdale, Arizona. Brad is an award-winning builder who's used Buildertrend since 2017. He and his team have a modern approach when it comes to business, and they build homes that are nothing short of incredible. Tune in to the full episode to hear more insights about profitability and get a sneak peek of what you can expect from Brad at this year's International Builders' Show panel discussions. Get your free pass to this year's International Builders' Show: https://buildertrend.com/ibs-2024-guide/ Join “The Building Code” Facebook group: https://www.facebook.com/groups/thebuildingcodecrew/ FACEBOOK: https://www.facebook.com/buildertrend/ INSTAGRAM: https://www.instagram.com/buildertrend/ TWITTER: https://twitter.com/Buildertrend/ YOUTUBE: / @buildertrend LINKEDIN: https://www.linkedin.com/company/buildertrend #Buildertrend #BuiltWithBuildertrend #ConstructionSoftware

The IBS Veteran's Playbook: How to Win at the International Builders' Show-101

Anewgo of New Home Sales

Play Episode Listen Later Feb 20, 2024 33:45 Transcription Available

Host Anya Chrisanthon interviews Tag Gilkeson, an IBS veteran who shares his top tips for making the most out of your experience at the International Builders' Show 2024 in Las Vegas. They discuss how to plan your schedule, which events not to miss, navigating the massive show floor, wearing comfortable shoes, networking opportunities, and more advice for first-time and returning attendees. Anya and Tag also talk about the issues they are working on through their involvement with NAHB leadership.Tag originally got started in the real estate and construction industry in 1999 after he obtained his Texas REALTOR license. At the time his primary business focus was in investment real estate. After watching other investors become successful, it was an easy transition into buying real estate and flipping houses on his own. His portfolio Include several fix & flips and rental properties along the way. This led to starting a General Contracting company and building spec homes for investors and homeowners to purchase or lease.In 2009, Tag turned his attention to gaining more knowledge in his field. He obtained anAssociate's degree in Architecture and a Bachelor's degree in Construction Management. He was ranked in the top three of his class at graduation while also obtaining a personal recommendation from the program chair.Having gained knowledge and experience in his field he decided that it was best to give back to the industry. He did this several ways, but initially he served as a board member for the North Dallas Collin County Division Board (NDCC) for the Dallas Builders Association (DBA). He served for 2 years on the board from 2014 to 2016. Being involved in a membership organization like the DBA allowed him the benefits of taking advantage of their education opportunities. As he attended more classes, therewas a window of opportunity to gain professional designations within the industry.At this time, he has eleven (12) designations recognized by the NAHB, and two (2) designations that are local to the DBA. These include Certified Graduate Builder (CGB), Graduate Master Builder (GMB), Certified Graduate Remodeler (CGR), Graduate Master Remodeler (GMR), Certified Aging in Place Specialist (CAPS), Certified Green Professional (CGP), Master Certified Green Professional (MCGP), Certified Graduate Associate (CGA), Certified New Home Sales Professional (CSP), Master Certified New Home Sales Professional (MCSP), Certified New Home Marketing Professional (CMP),Master in Residential Marketing (MIRM), Green Sales Professional (GSP), Tag utilizes these designations on his website, business cards, and on LinkedIn to set himself apart from the competition.Tag currently owns a Design/Build firm called Tag & Associates, LLC where he works with homeowners, remodelers, and builders drawing full construction plans in 3D. With the industry growing toward new technology, Virtual Reality was an extremely easy add on to services to offer to the more distinguished clientele. What VR has done is begun to eliminate the need for field changes and allows for a design that everyone is happy with but has also maintained budget constraints and maximized livability.

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Getting Ready for the 2024 International Builders' Show

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Play Episode Listen Later Nov 9, 2023 20:40

NAHB SVP of Exhibitions & Meetings Geoff Cassidy joins Housing Developments to talk about some exciting developments in the preparations for the 2024 International Builders' Show in Las Vegas, Feb. 27-29.

Designing an Engaging Customer Experience with Beth Byrd of Beacon Homes-087

Anewgo of New Home Sales

Play Episode Listen Later Oct 23, 2023 44:27 Transcription Available

In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throughout the sales process. Beth shares best practices for choosing tech tools that align with your company's customer journey, using interactivity to increase buyer registrations, and presenting virtually to various stakeholders. She also gives a sneak peek of her upcoming speaking sessions at the Tech Home Builder Summit and the International Builders' Show.Beth Byrd studied at the Design Institute of San Diego and has worked in a wide variety of positions in the design and construction industry in the past twenty-one years. She has been enamored with home design and new construction her whole life, so working with Beacon is a dream come true for her. Beth enjoys helping families navigate the process of finding and designing a home that is unique to their personal taste. Having lived on both coasts, she has grown to love and appreciate the quirks of regional style across the country. When she is not working, Beth enjoys her time with her husband and their five boys.

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Live from the Huber booth at the International Builders' Show Day 3

UnBuild It Podcast

Play Episode Listen Later Feb 23, 2023 32:08

Join the boys and Randy Williams, Northern Built Pro, live from day 3 at the Huber booth at the International Builders' show.

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Live from the Huber booth at the International Builders' Show Day 1

UnBuild It Podcast

Play Episode Listen Later Feb 16, 2023 26:07

Join the boys and Chris Vegas, Technology Director Huber Engineered Woods, live from day 1 at the Huber booth at the Internation Buillders' show.

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Why finding community in construction benefits your business