Podcasts about m i homes

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Best podcasts about m i homes

Latest podcast episodes about m i homes

The Community's Conversation
The New Columbus Real Estate Scene

The Community's Conversation

Play Episode Listen Later Jan 15, 2025 51:17


What was America's most popular housing market in 2024, according to Realtor.com? Look no further than Columbus, Ohio. Homes for sale in Central Ohio were racking up far more online views than the national average, indicating off-the-charts levels of interest in available properties in the region.  If it's been a few years since you sold a home in Central Ohio, you might be in for a shock the next time you plant a “for sale” sign in your yard, now that new rules have completely reshaped realtor commissions. If you're on the buying side, you'll need to be just as prepared for a housing market that's undergone profound changes since before the pandemic, with demand outpacing new construction and out-of-state “institutional” buyers with deep pockets outbidding families and snapping up investment properties.  Ths week, we navigate the new realities of buying and selling in Central Ohio's red-hot housing market. Featuring: Josh Barkan, Division Vice President, M/I Homes of Central Ohio Jon Melchi, Executive Director, Building Industry Association of Central Ohio Buffie Patterson, President, Columbus REALTORS® Board of Directors The host is Bonnie Meibers, Commercial Real Estate Reporter, Columbus Business First. This forum was sponsored by The Robert Weiler Company. The presenting sponsor of the CMC livestream was The Center for Human Kindness at the Columbus Foundation. CMC's livestream partner was The Columbus Dispatch. This forum was also supported by Vue Columbus. This forum was recorded before a live audience at Vue Columbus in the Brewery District on January 15, 2025.

The Weekly Roundup
Chatter with BNC | George Schulmeyer, Area President of M/I Homes in Charlotte

The Weekly Roundup

Play Episode Listen Later Aug 21, 2024 17:24


Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. Today's episode features George Schulmeyer, area president of M/I Homes in Charlotte. He discussed the booming housing market in the region, where the market is going, and what it means for the regional economy. Schulmeyer has served for nearly three decades in the homebuilding industry, including five years as M/I's division president. He's a graduate of the University of Virginia with a B.S. in commerce, accounting and finance. M/I Homes completed 450 homes and townhomes in the Charlotte area in 2023, with another 500 expected to be completed this year. The company anticipates closing 600 homes in the region in 2025.

Chatter with BNC
Chatter with BNC | George Schulmeyer, Area President of M/I Homes in Charlotte

Chatter with BNC

Play Episode Listen Later Aug 21, 2024 17:24


Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. Today's episode features George Schulmeyer, area president of M/I Homes in Charlotte. He discussed the booming housing market in the region, where the market is going, and what it means for the regional economy. Schulmeyer has served for nearly three decades in the homebuilding industry, including five years as M/I's division president. He's a graduate of the University of Virginia with a B.S. in commerce, accounting and finance. M/I Homes completed 450 homes and townhomes in the Charlotte area in 2023, with another 500 expected to be completed this year. The company anticipates closing 600 homes in the region in 2025.

Market Proof Marketing: New Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins. Story Time (05:23)Andrew is angry that Google is complicating things.Beth urges everyone to cover their basics before trying to do something new and exciting!Kevin shares his thoughts on a talk given by the CEO of M/I Homes at a Zonda event.The News (29:00) Do You Believe In Ghosts? (https://www.doyouconvert.com)DOJ Lawyer: No Offers Of Compensation 'Anywhere' (https://www.rismedia.com)Meta AI chief says large language models will not reach human intelligence (https://www.ft.com)Things We Love Things We Hate (51:05) Kevin loves his rocket shaped air blower from Giottos!Beth disdains people who open up English muffins with a fork.Andrew wants two dishwashers in the future.Market Proof Marketing · Ep 338: Back to the BasicsQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 338: Back to the Basics appeared first on Online Sales and Marketing for Home Builders - DYC.

Stock Market Today With IBD
Russell 2000 Hits New High In Quiet Session; TOST, MHO, MLM In Focus

Stock Market Today With IBD

Play Episode Listen Later Mar 28, 2024 10:50


The 10-year Treasury yield ticked higher ahead of a key report on inflation Friday morning. The stock market will be closed Friday in observance of Good Friday, but the bond market will be open. Winners beat losers on the NYSE by about 2-to-1. The ratio was about 4-to-3 positive on the Nasdaq. Toast is setting up in a cup-with-handle base; M/I Homes gave an early buy signal; Martin Marietta is trading tightly near highs.

The Home Builder Digital Marketing Podcast
Episode #202: Building an Effective Online Sales Team - Reyna Estrada

The Home Builder Digital Marketing Podcast

Play Episode Listen Later Jan 31, 2024 29:54


This week on The Home Builder Digital Marketing Podcast, Reyna Estrada of M/I Homes joins Greg and Kevin to discuss how home builders can build an effective online sales team. https://www.buildermarketingpodcast.com/episodes/202-building-an-effective-online-sales-team-reyna-estrada  

Home Girl
70: HER STORY | Susan Krohne on prioritizing her family while growing her career.

Home Girl

Play Episode Listen Later Jan 17, 2024 51:47


If you are a women with career ambitions who also wants to be an active and present mother this is the episode for you! Today's guest is Susan Krohne, Senior Vice President and Chief Legal Officer for M/I Homes. Susan shares her inspiring journey of growing her career and prioritizing her family. She brings candid stories of when she had to advocate for herself and what she and her family needed to thrive. She knows what it's like to be the only women at the table. She knows what it's like to be pulled to be a more present mother. She knows what it's like to have a career you love. And she is so grateful for the work she put in to get her where she is today. Did you like today's episode? If so be sure to subscribe so you don't miss future episodes. Share with a friend and follow along on social too! FOLLOW ON LINKEDIN: https://www.linkedin.com/in/abbycornelius/ FOLLOW ON INSTAGRAM: https://www.instagram.com/abbycorneliuscoaching/ VISIT WEBSITE: www.abbycornelius.com BOOK A CALL WITH ABBY: https://calendly.com/abbycornelius/networking-chat

Home Girl
27: [HER STORY] Selling to diverse cultures with Reyna Estrada

Home Girl

Play Episode Listen Later Mar 1, 2023 43:27


NOTE: THIS FULL EPISODE IS LIVE ON YOUTUBE IF YOU WANT TO SEE THE SLIDES ETC. https://youtu.be/uOTFl3OhtDo I am grateful to have my first guest of 2023, Reyna Estrada. Reyna is the National Internet Sale Manager for M/I Homes. She recently spoke on a panel at the International Builder Show (IBS) about cultural diversity in homebuilding. I asked her if she would be willing to share her take on selling homes to diverse cultures as well as real life solutions for how we can do better for our customers keeping in mind diversity, equity and inclusion (DEI). She speaks specifically about the Hispanic community and what they are looking for in home buying and how we as an industry can provide better resources to help them attain the dream of homeownership. Her unique story plays into her insights as an immigrant, new construction homebuyer while also having 20 years experience in the industry. Tune in to learn about how you can increase your cultural empathy and implement some of these solutions into your organization today. If you want to reach out and connect with Reyna use the link below. If you have some real life solutions you or your organization has implemented to improve DEI in the workplace and for customers please shoot me an email abby@abbycornelius.com I would love to keep this conversation going! When we know better we can do better and this requires continual conversations and shared best practices to improve our industry and customer experience. Contact with Reyna on LinkedIn: https://www.linkedin.com/in/reynaestrada/

Unlocked
How choosing to fill your cup first allows you to fully embrace your authenticity with Reyna Estrada

Unlocked

Play Episode Listen Later Dec 1, 2022 55:38


The topic for today's conversation is all about getting to know what you really need. And for most of us (at some point along the way) we either don't know what these things are...or we do, and can't seem to find a way of integrating those needs into our lifestyles. It's all normal and expected. Because it's not a skill we are taught, self-care that is, nor has it been something that's celebrated or rewarded in cultures and workplaces to date. It's just something we have to figure out as we go. And in order to do so, to find out what truly fills our cup, there has to be space in your life. Physical "space"...yes...but even more importantly, energetic space, emotional and mental space, spiritual space, and time space. All for the opportunity to step back, reflect, slow it down a bit, and find the clues in life's data that we are all experiencing each and every day.There's a famous quote we love that has made it into our work here at Owl & Key, from John Dewey, who was an American philosopher and psychologist, and he says..."We do not learn from the experience itself, we learn from reflecting on experience"Our guest today is such a radiant human being. A wife, mother, a business and people leader at one of the nation's largest home builders, M/I Homes, and much more. Reyna Estrada recently had the opportunity to create the space in her life by experiencing Strategic Planning for Life at M/I Homes, where she was able to discover and implement profound unlocks that will not only influence her ability to positively impact and lead at work, but also to lead herself to being holistically well in all areas of her life.Reyna's story is full of beautiful reflections and positive change that we can all learn from and be inspired by. Her journey of fully embracing herself and stepping into what she needs to better serve others, is sure to impact folks out there who are listening.And if you, your teams, or your organization are interested in learning more about the experience Reyna and her team shared, please drop us a line to learn more about the  business solutions at Owl & Key has to offer.MORE ABOUT REYNA:Reyna Estrada has a passion for Real Estate; she has been with M/I Homes since 2008 and has 20 years of experience in the new home building industry. As a National Internet Sales Manager, she supports a passionate team mission to serve customers on their online home buying journey with world-class service and authenticity. Reyna built her first and second home, so she knows how many questions there are during the process. She has a sincere purpose for helping people accomplish their dreams. Originally from Honduras and settled in North Carolina back in 2000, Reyna is the second oldest of ten siblings. She loves world traveling and enjoys volunteering in her community. She has been married for 22 years to her best friend, Richard. They have two lovely daughters, Isabella and Gabriella, and two four-legged babies: Lilly and Simba.CONNECT WITH REYNA:For Homebuilding Industry: https://www.linkedin.com/in/reynaestradaPersonal & World Travel: www.facebook.com/reyna.estrada.756Daily Story: https://instagram.com/reyna.p.estrada  CONNECT WITH OWL & KEY:www.owlandkey.cowww.instagram.com/owl_and_key/https://www.youtube.com/@owlandkeylinktr.ee/owlandkey

She's WILD
Looking At The Big Picture In Land with Chloe Firebaugh, Sr. Director of Land Acquisition at M/I Homes Tampa Bay

She's WILD

Play Episode Listen Later Jun 7, 2022 32:01


In today's episode of She's Wild Podcast, I am eager to introduce you to our guest Chloe Firebaugh. Chloe is the Senior Director of Land Acquisition for M/I Homes of Tampa, where she is responsible for managing the land acquisitions process for the division. She has more than 17 years of experience in the residential homebuilding industry, with knowledge in acquisitions, land planning, development, and community management. Chloe has been an active member of ULI and currently serves on the board for the Tampa Bay ULI Council. Prior to beginning her career in homebuilding, she worked for several years in the financial brokerage industry.Throughout the episode, Chloe and I discuss the different facets of the land industry and how her experience led to her becoming the Senior Director of Land Acquisition for M/I Homes of Tampa. Chloe dives deep into various deals she has been a part of throughout the years and the lessons she learned working through various challenges.Memorable Moments:3:11- I've kind of done a little of everything in the Land Department, and I really love the acquisition side. I love deals and running numbers and figuring out how to make everything work.11:01- I've learned to be my own best advocate, and push forward, and that's how I've gotten to where I am and in the industry today.23:57- Land is the most expensive I've seen in my career, but then on top of that homebuilding pricing, the cost to build a house, now has gone up 30-40% since January.30:50- I would just say for anybody thinking about getting into our industry do it. It's a lot of fun, and there is something for everyone.Connect with Nancy:Instagram: https://instagram.com/nancysurakLinkedIn: https://www.linkedin.com/in/nancysurak/Website: www.nancysurak.comConnect with Chloe:LinkedIn: https://www.linkedin.com/in/chloe-firebaugh-37ab2a6/Instagram: @chloefirebaughChloe's Book Recommendation:The Confidence Code via Amazon: https://amzn.to/3GXHOBpShe's WILD Sound Production by:Luke Surak, Surak Productions: surakproductions@gmail.com

Market Proof Marketing: New Home Builder Marketing Insights
Ep 198: Create Once, Publish Everywhere (COPE) with Savannah Paver

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Mar 7, 2022 35:26


Market Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it's so important for any company's business. Kevin Oakley and Savannah Paver discuss:Why on-page web content optimations should get the most SEO attentionCreating marketing content to meet customers where they are in the process and where they are onlineWhy you need to understand your business alongside your consumer's behavior.The SEO Tools Savannah finds the most value inHow to think about your website's structure, and internal linking, to help with your SEO and how search engines interpret your websiteWhy SEO never stops and always changes, but shouldn't discourage youWhy you need to know what MOZ, SEO Roundtable, SEM Rush are.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 198: Create Once, Publish Everywhere (COPE) with Savannah Paver appeared first on Online Sales and Marketing for Home Builders - DYC.

Radio Real Estate with Len Finelli
Radio Real Estate - Interest Rates and Building

Radio Real Estate with Len Finelli

Play Episode Listen Later Feb 28, 2022 44:18


Radio Real Estate is LIVE in studio with Dave and Shawna Shepherd from M/I Homes. They take listener phone calls and keep you up to date with interest rates and more!

Market Proof Marketing: New Home Builder Marketing Insights
Ep 194: The NAHB International Builders' Show 2022 Recap

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Feb 17, 2022 22:05


Market Proof Marketing · The NAHB International Builders' Show 2022 Recap Kevin Oakley, Mike Lyon, Jen Barkan, Andrew Peek,  Jessie Suggs & Julie Jarnagin recorded a special episode of the podcast LIVE while at the 2022 International Builders' Show in Orlando, FL. They share their favorite moments while at the IBS and note their biggest takeaways.Mike LyonIBS 2022 AKA the rise of Online Sales Specialists! We had such a great time celebrating all the Nationals Silver and Gold winners. We were so proud of clients winning gold for Online Sales Specialist of the Year (Kendall Pashak). Online Sales Rookie of the Year (Olga Walker) and the Online Sales Team of the Year (Red Door Homes of the Carolinas). But it wasn't just all Nationals getting all the buzz. There was a lot of talk about how the role of Online Sales is changing, morphing. It was great to see by the representation in sessions how far we have come as an industry. Kevin OakleyThis year three things kept echoing from conversations and educational sessions:Agreement that “buy online” is something to watch and work toward but nothing to obsess over. We have to let consumers digitally shop the way they want to before we can really make true progress.Technological growth is coming like an avalanche for our industry. I have met with nearly a dozen incredible startups that are trying to solve real problems with real solutions. I can't wait to introduce them to everyone!Leads and appointments aren't a challenge, but appointment-to-sale conversion is getting harder. Expect this to continue as interest rates claw higher. Marketers need to keep leaning into everything they can control in order to give your sales teams a leg up against the competition.Jen BarkanWasn't really sure what to expect going into IBS this year, but WOW!  What great energy I felt as I walked the halls, attended education, and chatted with industry friends. Our customer's experience from the top of the funnel all the way through was the resounding takeaway from the sessions I attended - and it all starts with the Online Sales Specialist.  So proud of how far this role has come in the industry and even more importantly, that each aspect of the sales/marketing/online ecosystem was touched upon…even in the On Your Lot presentation by the brilliant Dawn Dantzler.  Major highlights for me personally were:1. Sharing the stage with some of the brightest bad-ass marketing women in our industry as we discussed the hot topic of lead quality over quantity.2. Watching our amazing online sales specialists bring home the hardware at the Nationals.3. Learning from our very own, Julie Jarnagin, as she blew minds with her wisdom in her Tech Bytes session.Catching up with old industry friends and partners and making new ones.Trying to win ECI's Harley Davidson!  And having fun with Brad Heubert on his live podcast, Bricks & Sticks, from the upstairs tower of ECI's booth overlooking the show! And lastly, hanging out with my DYC Fam.Jessie Suggs What a turnout! There were great sessions that I was able to attend at IBS. One thing that really stood out to me was the fact that there were sessions specifically dedicated to online sales. In years past, online sales was a portion of content within some of the sessions, but now there are specific online sales sessions- how great! The content was excellent- one of my biggest takeaways was the fact that customers want to be met where THEY want to be met. Each person is different and each process is different but there is one thing in common and that's the customer experience no matter how you get there! Aside from the content, it was really great being able to attend The Nationals Awards to the many deserving professionals and companies that made their mark on the industry over the past year. We were able to mingle with peers- both new and old friends! Overall, it was an amazing experience to see things begin to “normalize” with in person communication. I can't wait for next year and to witness all the changes and growth new home construction will face. Andrew PeekWhat a great Builder Show! I am sure like others, expectations and excitement was quite high after the past few years we have had not only in the industry but also, we as people and navigating the pandemic. I thoroughly enjoyed connecting with like-minded peers, both new as well as those who I have known now for quite some time.Throughout the show what really stuck out to me was that tactics, tools, and strategies evolve over time. We *must* keep up with those. However, the principles of what we – as Marketers need to do, does stand consistent over time. So before thinking…” we need to invest in more video content” or “we need buy online!” – we must consider why we are doing something. What will more video content do? Do we need buy online? Is that what buyers want? Before spearheading your next big project, take the time to consider why this project is important - What will it do for your buyers?While there are tens of thousands of attendees at the Builder Show, the little corner of Sales & Marketing in Home Building is a tight-knit group that is very welcoming and supportive. I encourage anyone who has not gone to the Builder Show, to do what they can to attend this coming year!Julie JarnaginI attended a wide range of education sessions, and all of them touched on the importance of content and using it strategically to meet changing needs of home buyers. Dawn Dantzler with Tilson Homes was on an excellent panel about on-your-lot builders. She talked about how educational content and videos helped their buyers navigate the complicated process of on-your-lot building. Carly Sickles at M/I Homes and Beth Russell at Stylecraft Homes spoke about making sure your content communicates the right expectations for the current market. During a session for “buy online,” presenters talked about the importance of considering what kind of content customers would need to make those decisions online. As we approach a constantly changing market and implement new technology, we need to think about what kind of content will engage potential homebuyers and meet the needs of home shoppers.Bonus LinksMarket Proof Marketing Podcast Ep 189: The Value Of Video Marketing Content with Dawn DantzlerMarket Proof Marketing Podcast Ep 112: Build-On-Your-Lot Marketing with Dawn DantzlerMarket Proof Marketing Podcast Ep 133: Digital Marketing Moves with Carly SicklesSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 194: The NAHB International Builders' Show 2022 Recap appeared first on Online Sales and Marketing for Home Builders - DYC.

Radio Real Estate with Len Finelli
Thanksgiving Housing Chatter

Radio Real Estate with Len Finelli

Play Episode Listen Later Nov 22, 2021 44:01


On this weeks episode of Radio Real Estate, Len is live in studio and is joined by Dave Woodrow and Shawna Shepherd of M/I Homes. They discuss the hottest cities to live in Columbus and the mis numbers that may be shared during your Thanksgiving gatherings about real estate.

The Home Builder Digital Marketing Podcast
Episode #86: Buckets to Making Your Builder Business Better - Will Duderstadt

The Home Builder Digital Marketing Podcast

Play Episode Listen Later Nov 10, 2021 35:24


On this week's episode of The Home Builder Digital Marketing Podcast, Will Duderstadt of M/I Homes shares his wealth of knowledge and experience as he joins Greg and Kevin to discuss the three main categories or “buckets” that are important to buyers and how builders can appeal to these buckets through messaging and implementation. https://www.buildermarketingpodcast.com/episodes/86-buckets-to-making-your-builder-business-better-will-duderstadt

Radio Real Estate with Len Finelli
Radio Real Estate - Building Your Dream Home!

Radio Real Estate with Len Finelli

Play Episode Listen Later Aug 23, 2021 43:03


On this weeks episode of Radio Real Estate, Shawna Shepherd from M/I Homes joins the show to discuss building your dream home and what city you may want to check out as M/I is expanding there!

Radio Real Estate with Len Finelli
Radio Real Estate - Building In Columbus!

Radio Real Estate with Len Finelli

Play Episode Listen Later Mar 1, 2021 40:45


On this weeks episode of Radio Real Estate, Len and Dave discuss the steps to take when building a home. They tell you what to do when you're thinking of building and lay out the positives vs. negatives. Shawna Shepherd from M/I HOMES joins the show to discuss inventory being low at the moment around town! As always Len and Dave answer YOUR questions you may have about real estate!

Market Proof Marketing: New Home Builder Marketing Insights
Ep 133: Digital Marketing Moves with Carly Sickles

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Jan 28, 2021 87:34


Carly Sickles, Digital Marketing Manager for M/I Homes, discusses her approach to managing digital content across 15 new home divisions. The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing: New Home Builder Marketing Insights
Ep 133: Digital Marketing Moves with Carly Sickles

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Jan 28, 2021 87:34


Market Proof Marketing · Digital Marketing Moves with Carly Sickles   Carly Sickles Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing digital content across 15 new home divisions for the 13th largest home builder in the U.S. She describes unique content that works well, why she's not afraid to experiment, and what she's looking forward to most in 2021. Plus, Kevin, Andrew and Jackie L. discuss the potential shift away from mass marketing emails and toward personal, 1-to-1 community updates. Story Time (3:08) Resort vs home shower heads: Andrew relives his recent vacation and ponders the concept of being relatively better than the competition. Kevin reminds us that we're marketing in the time of “anything works.” Have an idea? Try it. Also, stop working on efficiency and focus on THE FUTURE. Jackie L. has a Q&A with Kevin after only two weeks on the job. The team discusses a potential shift away from mass communication/marketing emails and toward personal updates for every person on the VIP or waitlist. Given the challenges of the new home buying process today, the goal is to prevent prospective buyers from becoming frustrated, confused or lost in the process. In the News (24:44) Facebook and Instagram's AI-generated image captions now offer far more details (TechCrunch.com) DuckDuckGo's focus on privacy-minded users pushes it past 100 million searches in a single day (searchengineland.com) Austin Expected to be Nation's Hottest Housing Market in 2021, Leading a Sunbelt Surge (zillow.com) 360 Topic of the Week: Digital Marketing Moves with Carly Sickles (36:50) Carly Sickles manages digital marketing for 15 new home divisions under the leadership of Will Duderstadt at M/I Homes. While this episode may be her industry-speaking debut, we're sure you'll hear much more from Carly in the future. Listen in as she and Kevin discuss: Her journey from multi-family rental marketing to new homes What surprised her most about the new home industry How the M/I marketing department is structured The story behind THE live streamed event of 2020 Home builders' biggest struggle when it comes to content – and where the opportunities are A discussion about representational imagery The viability of “buying” homes online The story behind the M/I quizzes and how they're used today (and could be used tomorrow) The need for a consumer research reset in home building Her big goal for 2021 Question of the Week (1:25:39) Has your builder implemented a waitlist of some sort in any of your open communities? Submit answers here and be entered to win an Amazon Gift Card! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC.

Appreciating Real Estate
Appreciating Real Estate w/ Robert Schottenstein & Brent Crawford

Appreciating Real Estate

Play Episode Listen Later Oct 21, 2020 67:23


In this episode, Mary Beth talks with Robert Schottenstein, Chair & CEO of M/I Homes, and Brent Crawford, Principal & Founder of Crawford Hoying. They discuss what life was like in the 2008 recession, compared and contrasted to what we are seeing now. Schottenstein and Crawford then spend time answering questions from students, while giving advice for the future.

TEN TALKS presents CBUS Speaks
04. Robert Schottenstein

TEN TALKS presents CBUS Speaks

Play Episode Listen Later Aug 24, 2020 52:50


Bobby talks his two passions: the law, and real estate and homebuilding, mentorship as well as three of the most critical mentors in his life, working his way up the ladder to become CEO of M/I Homes, being humble and authentic, and the impact George Floyd’s death had on him. Keep up with the CBUS Speaks conversation on instagram and twitter.

Builder vs. Buyer
Ep7 - Set the Right Expectations w/ Tom Goodnature

Builder vs. Buyer

Play Episode Listen Later Jun 9, 2020 13:37


On today's episode I interviewed Tom Goodnature, Sales Manager at M/I Homes in the Twin Cities. We discussed the why's behind setting expectations and what it can do for your sales numbers.

Thriving In New Home Sales
The Power of Process, Content Creation, & Social Media Standards For New Home Builders With VP Of Marketing Will Duderstadt

Thriving In New Home Sales

Play Episode Listen Later Apr 7, 2020 58:27


13. In this episode we're joined by Vice President of Marketing for M/I Homes,  Will Duderstadt and we're going to be talking about content creation, social media standards, and the power of creating and utilizing systems and processes to support the marketing efforts of an organization and sales team.Also, a shout out to congratulate Will on his recent award at the International Builder Show as he was the recipient of "The One To Watch" award!!You won't want to miss this episode as we discuss current trends in the new home building industry, ideas on what type of content to create both at a corporate and community level, how to leverage what you already have, and more!If you haven't already, make sure to subscribe to the show and leave a review letting us know what you loved most about this episode!RESOURCES MENTIONED IN THIS EPISODEConnect with Will Duderstadt on LinkedInThe Glam Life Of Real Estate Insider's Facebook GroupShownotes Page

Appreciating Real Estate
Appreciating Real Estate w/ Robert Schottenstein, M/I Homes, Inc.

Appreciating Real Estate

Play Episode Listen Later Apr 5, 2020 33:17


Appreciating Real Estate w/ Robert Schottenstein, M/I Homes, Inc. by The Ohio State Center for Real Estate

Building Perspective
Building Perspective Live from IBS

Building Perspective

Play Episode Listen Later Jan 29, 2020 37:17


Focus Discussion of the Week: The International Builders’ Show was a week full of inspiration, education, and fun! In Sales Central, Group Two invited challengers to a little friendly competition on our classic Nintendo Entertainment System… Hear some of Matt and Mollie’s takeaways and exclusive interviews during our Level Up game challenges with Will Duderstadt of M/I Homes, Kevin Oakley of Do You Convert, IBS vloggers Chris Hartley and Ingrid Prince of Trendmaker Homes, and the one and only Quint Lears. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

Quarterly Earnings
M/I Homes (NYSE:MHO) Quarterly Conference Call for Q3 2019

Quarterly Earnings

Play Episode Listen Later Dec 4, 2019 1:11


Listen to research about companies that trade on the stock market as an audio recording!

New Home Insights Podcast
Episode 16: Is Social Media Hurting or Helping New Home Sales?

New Home Insights Podcast

Play Episode Listen Later Feb 7, 2019 30:50


In this episode of our podcast Will Duderstadt, VP of Digital Marketing at M/I Homes, brings clarity to effective digital marketing strategies.

Market Proof Marketing: New Home Builder Marketing Insights
Ep 41: OSC Straight Talk With Andy Gottesman

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Dec 30, 2018 70:41


How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like. Story Time  Andrew & Becca have updates on their new home progress Kevin notices some changing trends on cost per lead for online and offline efforts and also wonders why offline conversion rates aren't improving faster… News (19:35) Google's Home Alone ad wins the internet. We break down why it went viral and what they did well. Some luxury developers are offering out of this world incentives… Mobile-first indexing now powers more than half of Google search results. What's that mean? 360 Topic of The Week (30:33) OSC Straight Talk with Andy Gottesman from M/I Homes Misc Links This American Life episode on what caused the Great Recession ZillowTheDog on Insta Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 41: OSC Straight Talk With Andy Gottesman appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 41: OSC Straight Talk With Andy Gottesman appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing: New Home Builder Marketing Insights
Ep 41: OSC Straight Talk With Andy Gottesman

Market Proof Marketing: New Home Builder Marketing Insights

Play Episode Listen Later Dec 30, 2018 70:41


How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like. Story Time  […] The post Ep 41: OSC Straight Talk With Andy Gottesman appeared first on Online Sales and Marketing for Home Builders - DYC.

Builder Funnel Radio
Episode 8 - Home Builder Lead Generation with Will Duderstadt

Builder Funnel Radio

Play Episode Listen Later Jan 5, 2018 40:11


In this week's episode, Spencer hosts Will Duderstadt. Will is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO), one of the nation's leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media, and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best practices for lead creation and management.

Minnesota Real Estate Podcast With Chad and Sara Huebener
What’s Happening in the Prior Lake/Savage/Shakopee Real Estate Market?

Minnesota Real Estate Podcast With Chad and Sara Huebener

Play Episode Listen Later Nov 20, 2017


It’s time for your fall real estate market update. Just like this past spring and summer, inventory is low across the board. The market did slow down in August as families wrapped up vacations and went back to school. That slowdown can often transition into early September, so we do see the market pick up again in late September, October, and into Thanksgiving. So, if you are thinking of buying or selling a home, the market is still active during this key part of the season. We’d also like to touch on some new construction development that’s been going on lately. If you drive down County Road 42 in Prior Lake, you’ll see a lot of activity. Pulte Homes and Lennar Homes are clearing a lot of trees for new developments on the south side of 42. There will be single-family homes and townhomes. “The market does pick up again from late September.” Lennar and Summit Preserve will also be building single-family homes and townhomes. M/I Homes, formerly known as Hans Hagen, will also be building some properties around that 42 corridor. In Shakopee on County Road 16, Lennar is also building a lot of homes. We’re talking hundreds of lots. Although there is a lot of building going on, those properties are not included in our current inventory numbers. Next year though, you will see some big changes in inventory. There will be a lot of lots available and the market will be pretty competitive. All of that said, this actually could be a very good time to look at buying or building a home. The fall season is still a good time to be in the market. A lot of people are busy with their kids’ sports and activities. If that’s not taking up a lot of your time, then now is a good time to look at the homes that are available because you will have less competition. If you have any questions about our current market, please don’t hesitate to reach out to us. We would be happy to help you!

Explore Orlando Podcast (Relocation Guide)
Exclusive Interview with M/I Homes about Randal Park Community

Explore Orlando Podcast (Relocation Guide)

Play Episode Listen Later Feb 3, 2015 12:50


  A podcast about the best neighborhoods located in Southeast Orlando Florida near great schools, rentals, brand new homes to purchase with convenient shopping. Great offers by M/I homes in the Randal Park community for comfortable space and lots of amenities to appreciate as a newcomers or local resident.