Podcast appearances and mentions of Carol Morgan

Social media isn't just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what's working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest. We cover:✅ Why content is more important than ever in the AI search era✅ How to repurpose one piece of content into multiple channels✅ Video strategies that don't require huge budgets✅ The role of trending audio and vertical video on LinkedIn & Instagram✅ Smart ad vs. organic post strategies for builders✅ What builders are STILL getting wrong on social mediaPlus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.

This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-carol-morgan

In an industry where adaptability defines success, Monte Hewett is positioned at the intersection of traditional homebuilding and general contracting. On this week's episode of Atlanta Real Estate Forum Radio, hosted by Carol Morgan of Denim Marketing, Hewett shares insights into how his company navigates the evolving demands of today's housing market by blurring the lines between fee building, general contracting and development. How the Post-Recession Market Shaped New Business Models President of Monte Hewett, Hewett was fee building long before it became a buzzword in residential construction. The post-recession market created unique opportunities that shaped his business model. “Post-recession, as far back as 2011-2012, a lot of investors bought property that had been foreclosed on, or they bought it as an opportunity to hold and build. They realized that they couldn't sell the lots or, if they did, wouldn't get the return they were looking for,” Hewett explained. “A lot of them came to us and said, ‘Why don't you go and build this land out for us, these lots and on a fee basis or a fee plus a profit share.'” This approach allowed Hewett to develop a parallel income stream while maintaining the quality standards for which his company is known. Over time, this evolved into a versatile business model that spans different market segments and product types. “I ended up building just about any type of product for a partnership that was not for sale, or if it was for sale, maybe I'm building it for somebody that doesn't have the capability to build it but wanted to be the owner on that project,” Hewett said. The diversity of Hewett's current projects demonstrates this versatility. On one end of the spectrum, he's building $2 million villas in Druid Hills. Conversely, he's constructing affordable housing units in southwest Atlanta through a tax-incentivized program. Various for-sale developments across the metro area are between these extremes, including The Towns at Wire Park in Watkinsville, The Harman in East Atlanta, Findley Row in Alpharetta and an upcoming development in Milton. Early Involvement & Collaborative Project Management Hewett's approach to general contracting goes beyond simply building what's been designed. He emphasizes the importance of early involvement in the process to maximize value for investors. “We start most of them in the design phase. We're not acquiring sites, so they'll bring us a site and say, ‘This is what we're trying to do,'” Hewett said. “For the most part, we're going in early, and sometimes we're even working on the product and building the budget as we go.” This collaborative approach helps avoid what Hewett calls “scope creep,” which occurs when amendments during construction lead to costly change orders. By establishing a clear scope statement early and working toward a guaranteed maximum price, his team can better manage expectations and deliver projects on time and within budget. Design Expertise Creating Distinctive Communities Hewett's design expertise is a significant value-add. He often contributes to site planning and amenity design to create distinctive communities. He shared an example of designing a mid-century modern clubhouse for a project called Clifton, adding value that the owners didn't envision initially. “I took it upon myself to design that clubhouse and felt like I had some creative ideas that would differentiate that product for the owners,” he said. “I added, I believe, to that project a component that they wouldn't have done themselves.” His approach to amenity centers reflects changing lifestyle needs, focusing on creating spaces that integrate into the social fabric of communities where many residents now work from home. “You never want to take the lowest bid,” he cautions. “In England, on public projects, they take the second lowest. Someone might come in low, and they see the plans are going to need a lot of architectural changes because they...

Dreaming of a bougie homesteading lifestyle? Tune in to this week's Atlanta Real Estate Forum Radio podcast as host Carol Morgan chats with Jennifer and Rob Beecham of Folia Group about Sanctuaire Farms — a modern farmstead living community in Ball Ground, Georgia, offering 5- to 15-acre homesites designed for sustainable, regenerative living. A Modern Take on Homesteading Located in Cherokee County, Sanctuaire Farms features 54 homesites across 461 acres. Each home includes five to 15 acres of land, ready to be transformed with residents' agricultural visions. Natural, rolling hills and creek-front lots offer scenic views from your front door, while onsite agricultural amenities provide ample opportunities to engage with neighbors and connect as a family. Sanctuaire Farms is thoughtfully designed by Atlanta architect, Steven Kemp. Rob Beecham said, “We are conservationists and we are developing a sustainable, regenerative community that is very green-centered.” After the COVID-19 pandemic, the Beecham family purchased a 122-acre plot in Ball Ground and decided to start fresh. They quickly realized they didn't need as much land and subdivided the acreage into a five-track community with friends. The connectivity of this community inspired them to create a central farm where residents could learn farming techniques together and grow as individuals. “What we found is most people moved off the farm several generations ago, and we all lost all those skills, and it's much easier to learn them in a kind of corporate community environment,” said Rob Beecham. “From that experience, we envisioned a much larger adaptation of what we were doing on our farm, and that's how Sanctuaire Farms was kind of birthed.” Agrarian Learning at The Grange In addition to its homesites, Sanctuaire Farms also showcases a 50-acre store and agrarian learning center known as The Grange, where residents can learn helpful farming and gardening practices from professionals. Currently, the Grange includes a community garden, six Highland cows and two horses. At completion, residents will enjoy a fully functioning farm with a dairy and farmer's market. “What we tell people is, you don't have to do everything on your own farm,” said Rob Beecham. “You can do the things you're passionate about and then supplement the other things you don't necessarily need to do. You can supplement by participating in our community farm. It gives you the ability to be a part-time farmer if you want.” Jennifer Beecham will oversee community events at The Grange, such as dinners, social clubs and learning opportunities. “The unique thing is we'll be open to the public,” said Jennifer Beecham. “This is not just something for the community itself; it's also for the whole community and surrounding areas, and so that other people get to enjoy the Grange itself too.” A Focus on Sustainability Sanctuaire Farms is a fully regenerative community, from its produce and animal maintenance to the construction of homesites. Residents will be expected to utilize pesticide- and chemical-free practices and invest in organic farming techniques. "We've changed our complete lifestyle of how we eat, where we shop, and where we buy our food,” said Rob Beecham. “More and more people are coming on board to understand how important this is, and we see that playing a vital role in our community and people's lives.” Life at Sanctuaire Farms When pre-sales began a few months ago, homesites at Sanctuaire Farms went quickly. The Beechams estimate that 30 homes are already accounted for, proving that homebuyers are seeking this lifestyle. The development stage will begin shortly, with sales anticipated to start at the end of this year. “We've got people that are coming in and building smaller homes that are more focused on the farming side,” said Rob Beecham. “And we have a number of folks that have purchased multiple lots and plan on building much larger, kind of grander estates.

Podcast guest 1363 is Carol Morgan is a spiritual mentor, channeler and public speaker. After her Spiritual awakening she started channeling Xina Allen, a Blue Avian collective consciousness. Carol's YouTube Channelhttps://www.youtube.com/@xinaallen531/videosCarol's Websitehttps://xinaallen.com/Join this channel to get access to perks:https://www.youtube.com/channel/UC_c8KysI2G9rAbNyD1dVd6g/joinCONTACT:Email: jeff@jeffmarapodcast.comTo donate crypto:Bitcoin -  bc1qk30j4n8xuusfcchyut5nef4wj3c263j4nw5wydDigibyte -  DMsrBPRJqMaVG8CdKWZtSnqRzCU7t92khEShiba -  0x0ffE1bdA5B6E3e6e5DA6490eaafB7a6E97DF7dEeDoge  -  D8ZgwmXgCBs9MX9DAxshzNDXPzkUmxEfAVEth. -   0x0ffE1bdA5B6E3e6e5DA6490eaafB7a6E97DF7dEeXRP -  rM6dp31r9HuCBDtjR4xB79U5KgnavCuwenWEBSITEwww.jeffmarapodcast.comSOCIALS:Instagram: https://www.instagram.com/jeffmarapodcast/Facebook: https://www.facebook.com/jeffmarapodcast/Twitter: https://www.twitter.com/jeffmaraP/JeffMara does not endorse any of his guests' products or services. The opinions of the guests may or may not reflect the opinions of the host.

Ever wish you could walk through your home before it's built? This week on Atlanta Real Estate Forum Radio, host Carol Morgan chats with Mark Brown and Mary Atchley, co-owners of Walk Your Plans Atlanta. Discover how their 4,000-square-foot interactive floorplan experience helps homebuyers, builders and designers bring blueprints to life. Imagine walking through the blueprint of your dream home – that's the experience that Walk Your Plans Atlanta offers at its 4,000-square-foot warehouse in Roswell, Georgia. The company works with residential and commercial clients to provide full walkthroughs of all kinds of real estate. The warehouse also features two elevation walls to help clients visualize elements such as appliances and cabinetry. “All we really need is a PDF of those architectural plans that has some architectural scale on it, and then we kind of take care of the rest,” said Brown. “When you're in our facility, we run the technology, but the facility is yours to use.” Bringing Walk Your Plans to Atlanta Atchley says the idea for Walk Your Plans Atlanta came right after touring homes with Brown's parents. They were frustrated while trying to visualize a portion of a particular house, and when she checked social media later that day, Atchley saw an ad for Walk Your Plans in Cleveland, Ohio. Together with Brown, they contacted the founder and opened an Atlanta branch last year. Many homebuyers struggle to visualize their dream home, whether it's the dimensions of a room or appointments like windows, cabinets or doors. Walk Your Plans Atlanta closes that gap with real-time walkthroughs of the home's blueprints. “There are folks who work in plans and blueprints and designs all day, every day and so it's really easy for them to visualize these things,” said Atchley. “If you're somebody like me, you know you tell me something is 10 feet, and that just doesn't mean much to me. This is a tool to help them visualize their space before construction begins.” Walk Your Plans Atlanta is a great tool for home shoppers, but also for builders and architects looking for a faster “yes” from prospective buyers. Brown describes the experience as buyers finally “feeling the size of the rooms,” allowing them to discover what feels right at scale, while the builders can communicate their thoughts as well. “It's a collaborative environment, and that's what gets everybody kind of talking,” said Brown. Make Changes Now, Save More Later As clients walk through their home plans, changes are often brought to the builder's attention. Atchley estimates that 10 to 20m changes are brought up in each session, which adds up quickly and saves clients more than $20,000 in the long run. Atchley said, “We like to say, if you make one change while you are on site, your session has paid for itself.” Scale is often the client's biggest “aha” moment when they walk through their home plans. Whether it's a secondary bedroom taking up too much space or a closet barely large enough, a Walk Your Plans Atlanta session is an excellent opportunity to discover those issues and pivot. Commercial Spaces Walk Your Plans Atlanta has worked with commercial clients, including medical facilities, restaurants and offices. During a restaurant walkthrough, the group brought along the head chef and quickly realized that it needed to reconfigure the kitchen. After making plans to remove an unnecessary wall, the group discovered that it could expand the dining area and accommodate more seating. Similarly, when a pediatric dental office booked the warehouse, it brought a stroller to ensure parents could navigate the hallways. Walk Your Home Plan Today Subscription packages are available for tradespersons – builders, architects and designers – that include tailored experiences. The more hours a client buys, the more they save, so tradespersons are encouraged to purchase packages instead of individual appointments. The company proudly offers flexible scheduling to ...

Marvin Nesbitt, senior director of community development with Focused Community Strategies, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. In this podcast episode, Nesbitt discusses Focused Community Strategies' recent developments in South Atlanta neighborhoods. Focused Community Strategies Mission For 25 years, Focused Community Strategies has worked diligently in South Atlanta to assist under-resourced communities and create the conditions for individuals to thrive at home. Focused Community Strategies utilizes three pillars for every project it takes on. Neighborhood engagement: Some current projects include health and wellness fairs, a food co-op and youth group activities. The organization offers these engaging events in partnership with the local Civic League. Affordable options for mixed-income households: Focused Community Strategies has built and sold over 200 affordable homes since its inception. This approach creates a sense of stability for the South Atlanta residents that the organization supports. Economic development: Focused Community Strategies' reach goes beyond real estate; the organization also finds ways to invest in the neighborhood's economy. Community Grounds, the organization's coffee shop provides a comfortable place for gathering and offers stable job opportunities, while its small market sells nutritious produce with affordable price tags. Nesbitt asked himself, “How do we create opportunities for future and further investment in the neighborhood while addressing the issues of food insecurity and economic mobility through workforce development?” Mixed-Use Development at Brownsville Pointe The organization recently acquired land in Brownsville and plans to transform it into Brownsville Pointe, a small but vibrant mixed-use development. South Atlanta residents can anticipate 18 apartment units, with 12 of those available affordably. When Nesbitt approached residents and neighborhood leadership about their desires for the project, there was a lot of demand for a sit-down restaurant. He says that Brownsville Pointe's commercial space will likely transform into an eatery upon completion of the development. The project is currently in the environmental remediation phase, but Focused Community Strategies plans to break ground this summer. “Brownsville Pointe, if you don't know, was the original name of historic South Atlanta before that name was changed decades ago,” said Nesbitt. “So, it's just our way of honoring the rich history and tradition of the neighborhood.” Challenges of Building in South Atlanta Nesbitt emphasizes that Focused Community Strategies' strong relationship with the Civic League provides much-needed clarity between residents and developers. Communication between both parties has eliminated most of the challenges, but the increasing popularity of the Atlanta Beltline has raised the costs of acquisition. “We have to compete with investors for opportunities and development in the footprint,” said Nesbitt. “All of that is just driving up cost and making opportunities or shrinking opportunities for nonprofit organizations like ours to continue to do the good work and ensure that there are homeownership opportunities.” Investing in Existing Neighborhoods Nesbitt believes in “stayfacation,” the affirmation that legacy homeowners should continue to have a place in the neighborhood and promote its values and traditions. In the spirit of neighborhood revitalization, Focused Community Strategies has partnered with the Community Foundation of Greater Atlanta and the City of Atlanta to breathe new life into Thomasville Heights. The organization supports legacy homeowners with anti-displacement services like home preservations and critical repairs since it's a neighborhood of choice for many homeowners. It has also assisted the Atlanta Urban Development Corporation in finding a developer for the old Thomasville Heights site as it...

Þann 13 ágúst árið 1981 fannst hin 36 ára gamla Carol Morgan látinn inná lager í litlu búðinni sem hún rak ásamt eiginmanni sínum Allan í bænum Linslide í Leighton Buzzard, Bedfordshire á Englandi. Það var ansi augljóst að Carol hafði verið myrt á meðan eiginmaður hennar og börnin hennar tvö úr fyrra hjónabandi voru í bíó. Viðamikil rannsókn fór af stað, en átti sannleikurinn ekki eftir að koma í ljós fyrr en 40 árum síðar, þegar vitni steig loksins fram. Má bjóða þér að hlusta á fleiri Illverk þætti? Þú getur skráð þig í áskrift & með því fengið aðgang að yfir 300+ aukaþáttum, fimm nýja í hverjum mánuði & þessa fríu án auglýsinga. Áskriftin kostar 1150,- kr á mánuði & henni fylgir engin binding. Skráðu þig í illverk áskrift inná www.illverk.is Hafðu samband: • illverk@illverk.is • #illverkpodcast ʙᴀᴋʜᴊᴀʀʟᴀʀ ɪʟʟᴠᴇʀᴋ ᴘᴏᴅᴄᴀsᴛ: • ᴋ

Katie Fidler, director of real estate and investor relations with Drapac Capital Partners, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. In this podcast episode, Fidler discusses Drapac Capital Partners' unique approach to property investment and acquisition. What sets Drapac Capital Partners apart from other property investment groups? Drapac Capital Partners has built its strategy off quick problem-solving. The investment group seeks challenging projects that allow it to add or extract the most value. With a data-driven approach and focus on housing market statistics, it keeps tabs on everything from market population and cost of living to economic investment and job growth. Drapac Capital Partners looks at these demographics to understand the impacts of inflation rates and fluctuating market conditions. In addition, by comparing current housing market statistics with “steady state” rates, it can discover markets coming up with runway for growth, specifically in the Southeast. “We pride ourselves on being very disciplined,” said Fidler. “So for me, and for us, that is finding the balance between not being reactive but also being nimble enough to pivot when it proves best for a project.” Findler explains that Drapac specializes in creating “red-ribbon” packages with fully entitled and permitted projects ready for development. She calls them “shovel-ready” because they can begin at any moment. How is Drapac Capital Partners navigating the current economic environment? While the large “unknowns” make forecasting and planning difficult, Fidler assures that Drapac is approaching the environment as “cautious business as usual.” Fidler said, “We're not seeing the amount of panic that we did four to five years ago, but there's obviously hesitancy that we're seeing in the market.” Rapid shifts in the market have prompted many buyers to make quick purchases while spooking others. Drapac Capital Partners takes a more careful, thoughtful approach, securing deals in the process. All along the Southeast, it has scouted projects in Atlanta, coastal Georgia and the Carolinas. Fidler highlights that the Southeast is a source of immense growth, outpacing national growth by 40% over the last 50 years. There are many challenges that the housing market continues to face, from labor shortages and increased material costs to its finite amount of land that's suitable for residential development. However, Fidler points out that the opportunities outweigh the challenges. The state of the market leads some to sell, which allows the investment group to snatch those up and progress on planning and permitting until the market stabilizes. How is Drapac Capital Partners incorporating placemaking, and where? “Our goal is always to find that balance between what our buyers, who are mostly developers, and home builders want, which is usually high density with very low development cost,” said Fidler. “Then next step, what their home buyers are going to want, which are nice community amenities and spacious yards.” Drapac Capital Partners is largely in control of the planning phase, designing community elements and amenities that will ultimately facilitate increased absorption and pricing. Preserving natural landscapes is important for creating community greens and open spaces, which is why Drapac Capital Partners works with the existing topography. It also adds an appropriate mix of active and passive amenities based on a community's size. While it's not involved in the development stage, the investment group works to sell the project vision. Fidler describes a project in North Carolina as one of the investment groups' biggest wins. In 2012, it acquired a 1,000+ lot, master-planned community in Brunswick County, NC. The community was a victim of the Great Recession but transitioned into a major profit once the Drapac got its hands on it. As the market recovered,

Mandy Crater, executive director of HomeAid Georgia, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. In this podcast episode, Crater discusses the HomeAid Georgia Essentials Drive and how home builders, trade partners and individuals can get involved. This year's drive expands beyond metro Atlanta to include Athens and midwest Georgia as well. “Most folks don't realize that the average age of a person experiencing homelessness, pretty much nationwide, is about nine years old,” said Crater. “That means there's a lot of babies in that mix too, and so about a little over 12,000 people on any given night are experiencing homelessness, and about 38% of those are moms and children of all ages.” HomeAid Georgia's 24th Annual Essentials Drive HomeAid Georgia has been closing the gap on statewide homelessness since 2001, working alongside local trade partners to provide housing for those in need. While its trade partners cover a lot of the residential needs of these individuals, there are items that mothers need that aren't covered by any state program, such as diapers, baby wipes and feminine hygiene products. The Essentials Drive is key to alleviating that financial burden by offering moms these household essentials free through local nonprofits. This year, HomeAid Georgia and its partners are collecting donations from April 1 to 30. Visit www.homeaidatlanta.org/essentials-drive to find a list of donation drop-off sites accepting donations of diapers and baby wipes from April 1 – April 30. Items that are collected need to be dropped off at the Greater Atlanta HBA on Wednesday, May 7. Volunteers will sort items at the HBA on Thursday, May 8. And items will be delivered to the service providers on May 9, just in time for Mother's Day! What items are needed? Wipes are always requested due to their versatility. From freshening up during a diaper change or cleaning sticky toddler fingers, wipes are the gift that keeps on giving! Crater also points out that diapers, especially Pull-Ups, are a hot commodity at the non-profits HomeAid works with. The Essentials Drive provides mothers with the basics, enabling them to feel stable and make informed choices that support not only their children but also themselves. Donations should be new and in original packaging: Diapers (All Sizes & Pull-Ups) Unscented Baby Wipes Feminine Hygiene Products Adult Diapers Monetary donations (click the Donate button on the website) If you can't make a physical donation, the Amazon and Target wish-lists are a great way to make a difference and ship directly to HomeAid Georgia. More Than “Just the Essentials” In addition to offering mothers a bundle of resources, the nonprofit partners that HomeAid Georgia works with counsel these women to find the "why” behind their homelessness and help them move forward from its grasp. From parenting classes to budgeting assistance, they provide more than just the essentials; they also offer a supportive system to help these women achieve their goals. Crater said, “They really get at the root of ‘What was the issue that caused you and your family, your baby, to experience homelessness, and how do we solve that issue?'” Get Involved in the Essentials Drive Want to get involved this year? Volunteers can reach out to HomeAid Georgia through its website to assist with sorting, drop-offs and more. Crater says that HomeAid often doesn't know what to expect until donations start arriving on May 7, so it's always better to have more hands available. “When you show up with a load of diapers at a nonprofit, they're so happy to have you, and they're just so excited, and they're smiling and it's a great feeling,” said Crater. “I've had volunteers tell me over and over again that the best part is that they get to really see the results of the drive and who they're helping.” HomeAid Georgia would like to thank its 2025 Essentials Drive partners: Academy Mortgage

Josh Brockman, Atlanta division manager with Fischer Homes, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. In this podcast episode, Brockman discusses Fischer Homes' flexible layouts and the coveted Paxton floorplan. Flexible home plans are important because they can meet a variety of needs, save money, and increase resale value. Homebuyers today increasingly seek flexible floor plans that can evolve with their needs. Flexibility in a home's layout offers both practical benefits and emotional appeal. It means a house isn't just a static set of rooms, but a living space that can be reconfigured as life changes. Recent trends show that buyers want homes which accommodate everything from remote work to multi-generational living. Choose Your Layout Fischer Homes specializes in what Brockman calls “to-be-built homes,” which means that it delivers homes with various options in comparison to market homes. Whether it's transforming a study into a guest suite or adding on a pantry, there are plenty of opportunities for home shoppers. Brockman said, “It also allows our customers to control their price, as opposed to us building a speculative home and always just attaching that price to it, so our buyers can decide what's most important to them in the home that aligns with whatever their financial situation is.” Along with flexible layouts, Fischer Homes also offers designer home collections, each featuring eight to 10 floor plans. Brockman highlights that most plans are spacious, typically featuring three to six bedrooms and ranging in size from 1,500 to 3,000 square feet. The builder offers potential buyers luxurious cabinets, countertops and flooring while introducing add-on options such as generational suites and basements to extend the living space. The Paxton Plan Seeking an expansive plan at an affordable price? The Paxton is a popular choice among homebuyers, known for its five-level split style with four to six bedrooms and up to five bathrooms, spanning 4,069 to 4,204 square feet. As you step into the Paxton, a cozy dining room awaits. Down the hall, explore an open-concept layout that creates seamless transitions between the kitchen and family room. A two-story fireplace accentuates the plan's unique, multi-level design. Take the stairs down to unwind and relax in the recreation room, or venture upward to discover three bedrooms, a full bath and a spacious loft area. The owner's suite features its own staircase located on the upper level. Accommodating Move-Up and Active Adult Buyers Utilizing open-concept floor plans and large gathering spaces, Fischer Homes is highly successful in designing homes that meet the needs of move-up buyers. Brockman says that the openness of its floorplans allows parents to keep an eye on their children while also encouraging togetherness. Brockman said, “We're also seeing a demand for lofts and rec rooms, which a lot of those come included in our floor plans today, to accomplish the kids having a place to go to watch movies or be with their friends while also having a separate area for the parents or the folks wanting to enjoy free time for themselves too.” Active adult homebuyers can find comfortable living at Fischer Homes' new 55+-only communities in Dallas – Laurel Farms and Easton Park. The communities offer low-maintenance living, coupled with larger floor plans that make staying active easy for residents. Available at Cresswind Georgia at Twin Lakes, the Pearson plan offers a sizeable generational suite with a separate entrance, private bathroom and small kitchen. Brockman said, “If it's a grandparent that has moved into the home or is just staying there for an extended time to help out with the kids, they can kind of come and go as they please in the home.” Listen to the full episode to find out more about Fischer Homes, or visit https://www.fischerhomes.com/. About Fischer Homes Founded in 1980,

Sue Ryan and Nancy Treaster with The Caregiver's Journey join host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. In this podcast episode, Ryan and Treaster discuss transitioning into a caregiver role for a family member with dementia. How does The Caregiver's Journey support dementia patient caregivers? “I wanted other people to learn faster and more easily than I did because I was so frustrated and overwhelmed and sometimes frightened,” said Ryan. “I prefer to feel confident, balanced and supported, and I wanted to give that to others.” Before starting The Caregiver's Journey, Ryan and Treaster realized there was a need for easy answers to daily caregiver challenges related to dementia. Ryan points out that there are 100+ types of dementia, each with unique characteristics. Dementia affects everything from cognitive function and mood to depth perception and movement. The nonprofit podcast and online course offer niche advice for caregivers, simplifying the process and promoting the well-being of dementia patients. What are some best practices for caregivers? “The hardest thing for anyone to realize when they walk in the door if they're a first-time caregiver is that when your loved one gets a diagnosis of dementia, you just got a diagnosis of caregiver, and you're not just a caregiver for the person with dementia,” said Treaster. “You are responsible for your care.” Ryan highlights a few tips to keep yourself and your loved one happy and healthy. Give yourself permission not to be okay: She recommends caregivers acknowledge that while your loved one's life is changing, so is yours. You must accept the change and the feelings that come with it. Find support in others: There are dozens of support groups and resources available to caregivers; you just have to look for them! Talking to others about the challenges, successes and everything in between is essential. Seek an accountability partner: While supporting your loved one, ensure someone is looking out for you. Ryan emphasizes that caregivers can easily neglect their own needs to prioritize the diagnoses of loved ones, but accountability is crucial not to burn out. “It's so easy for us to lose ourselves in our caregiving, and if we don't have someone who holds us accountable for caring for ourselves, we can lose that,” said Ryan. “So, we want to prioritize learning about the diagnosis, but not feeling we need to do it alone.” Stay curious: One of the best ways to care for loved ones is to continue looking for new methods and helpful tips. Don't compare yourself to others but be willing to learn more. What are some dementia warning signs to look out for? Treaster says that dementia patients are often skilled at hiding cognitive decline. You might brush off the signs the first couple of times, but it may be time to visit the doctor if the same issues keep recurring. Other short-term medical diagnoses can also present as cognitive decline, including vitamin deficiencies and minor infections. “It's easy to brush off the excuses because nobody really wants to answer to be dementia, right?” said Treaster. “But don't let it go because the sooner you could find out it might be something else, or the sooner you can start treating their dementia, the better as well.” How are continuing care communities transitioning to accommodate residents with dementia? There are over 7 million individuals over the age of 65 in the United States with various dementia diagnoses. That statistic is expected to double by 2060. Continuing care communities are implementing day programs that allow dementia residents and outside participants to mingle during the day and special wings that allow residents with similar diagnoses to live near each other. Treaster recommends testing out various programs. Maybe the first program isn't a great fit; try another one! Day programs offer caregivers a break to care for themselves while loved ones enjoy exciti...

Randy Hardy, president of Everything Green Properties, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. Hardy discusses past historic restoration projects and the challenges of transforming older buildings with a modern touch. Hardy's passion for historic restoration began as a hobby but quickly blossomed into a full-time focus. Everything Green Properties, LLC., has worked extensively to revitalize older buildings in downtown Powder Springs, a town where Hardy spent a large part of his younger years. “I was having a conversation with my wife almost 15 years ago and I said, ‘You know, somebody needs to go downtown and they need to start buying property because there is huge potential in Powder Springs for revitalizing that little town,” said Hardy. ‘I love it, and I'll never forget.' She looked at me and she said, ‘Well, maybe that person's you.'” Restoration and Revitalization One of Everything Green Properties' first projects in downtown Powder Springs was The Event Station, a run-down gas station that Hardy and his team transformed into a small event facility. He purchased the property without a concept but says that the idea for an event space came to him soon after. The event space now offers a convenient, affordable option for private gatherings, business events and more. “People needed that,” said Hardy. “They needed a lower-cost, beautifully renovated building to have their parties and weddings and all sorts of things.” Everything Green Properties, LLC., is responsible for several other restoration projects in Powder Springs, including an old barber shop that was successfully revitalized as Liz By Design photography studio and an old bank building that was seamlessly turned into a coffee shop. It also worked on restoring a downtown store, breathing new life into the now Collett Country Store. Hardy said, “I actually think it's the jewel of downtown, because it's in the heart and it's also one of the oldest buildings anywhere that still has a Coca-Cola sign painted on the side of a wood frame building.” A recent example of its extensive restoration work can be found at Skint Chestnut Brewing Company and SGC Chicken and Seafood. Hardy bought the property from the DDA with a caved-in roof and restored it into a vibrant business with an outdoor patio and beer garden, that is shared between the two restaurants. Challenges of Historic Restoration Hardy recognizes the obstacles that come with historic restoration, which is why he primarily works with businesses to find their ideal fits within buildings that Everything Green Properties, LLC., has already transformed. Many factors influence the process, such as construction codes and meetings with the offices of the Fire Marshall and building officials, which Hardy and his team are pros at navigating. This approach takes the pressure off business owners wanting to move into an older building and allows Hardy to reinvest in new restoration projects. He emphasizes the importance of working with a knowledgeable team of architects and structural engineers that understand older buildings. The process for restoring and revitalizing them differs greatly from modern buildings. Hardy signs each of his properties with a stamp that includes bringing the outside in– roll up doors and patios. He likes to turn discarded building materials from the restoration into exciting, new features and open up larger buildings with roll-up doors, patios and bigger windows. Hardy said, “Every single patio we have came from a vertical surface that we cut in and made into a brick patio.” Sometimes, when an older building is revitalized, there are unique challenges to bringing the building up to modern code regulations. Hardy points out that if a building is not ADA compliant in its current state, he often must install a new door and a ramp, which can take some careful planning. Other challenges include new internal systems including all new plumbing and el...

Susan Pryor, owner and ADU specialist with Curated ADU Homes, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. Pryor discusses Accessory Dwelling Units (ADUs) in this podcast segment. ADU Lifestyle Whether you are looking for multigenerational housing or an additional rental home on your property, an ADU is a great solution! These smaller residences are separate from the main house but feature all the necessary lifestyle components. “So, it has a kitchen, bathrooms and has its own separate front door,” said Pryor. “I say you have to have your own doorbell.” Pryor often works with people to transform basements and garages into private ADU residences, while some projects are stand-alone on the owners' properties. A typical ADU is between 400 and 1,000 square feet. She notes that ADU residences are popular for multigenerational living because they allow families to stay together and save money. If those loved ones were to put their retirement savings into a retirement home, it would drain the fund very quickly and cause a potential financial burden. The same goes for adult children who want to move out without putting their hard-earned money into a $2,000-a-month apartment that jeopardizes safety and comfort. Building a smaller residence on your property keeps them close by and allows them to save more in the long run. “If we were going to try to build a house next door for mom, you know, that'd be a million-dollar project,” said Pryor. “If we build it on the property where she is, or we build a home addition to the property where she is, then it's much more affordable.” Curated ADU – From Concept to Permit When Pryor started Curated ADU Homes, she wanted to make it easier for homeowners to build ADUs on their properties. That's why she works alongside homeowners to research zoning and highlight any municipalities, such as trees on the property. Next, she assists them with the necessary permits, and then the project can begin construction. Depending on your county, ADUs can be built by a primary resident of the home or an investor. Pryor also owns a mortgage company, further adding to the wealth of knowledge she can offer clients. “Getting everybody organized is what I've done for the last 20 years. This is just a piece of that, which is just setting expectations with the client so that they know what to expect, helping them understand the numbers and the finances of it, because I think that gets lost all the time, and then helping them manage the process,” said Pryor. “It's super rewarding as an add on to the mortgage business, because I get to know the client so much deeper.” Key Benefits of ADUs & Popular Features ADU residences not only add more room for the family but are also fantastic investment strategies in urban settings. If an older home is in desperate need of renovation, investors can add value by sprucing up the main home and adding on an ADU for rent. This solution benefits investors financially and offers the potential of affordable housing for Atlanta workers. Pryor recommends a few things to always include in your ADU residence: High ceilings: Incorporating higher ceilings in the unit will give it a bright, open feeling. In one of her most recent projects, Pryor helped get an ADU approved with 20-foot ceilings. Washer/dryer hookups: Even if you do not intend to have a washer and dryer in your unit, it's essential to have the hookups installed for better resale value. Go full electrical: It can get pricey to pull gas from the main home, so it's a smart choice to invest in electric appliances for your ADU residence. Curated ADU Homes offers pre-designed ADU models that make the construction process more straightforward for homeowners. The plans can be executed as is or even transformed with your ideas! Pryor uses the example of a past client who needed an accessible residence for an adult child with a medical condition.

David Beare, VP of Investments and Structured Credit with Trilogy Investment Co. (TIC) and Trilogy Credit Group, joins host Carol Morgan on this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Beare talks about TIC's new office in New York and its strategic credit program. “What we do at Trilogy is really look at the highest and best use of an asset and investment,” said Beare. “And that could be land development and build-to-rent, or it could just be developing land and selling it to a public homebuilder, and then when you layer in what we're doing on the credit side, it allows us to really participate in different parts of the stack and take advantage of opportunities and not necessarily be one dimensional.” How does the structured credit program help Trilogy Investment Company stand out? Beare emphasizes that TIC's unique development expertise helps create connections between investors and borrowers. He describes the homebuilding finance sector as a “hybrid between debt and equity.” There is a shortage of finished lots in the Atlanta market; however, the need for capital and investments is often a hindrance for homebuilders to get homes on the ground. TIC is combating that obstacle for builders by seeking out land opportunities and offering balance sheet debt. Beare said, “Because of this lack of housing, the housing shortage, as well as a need for finished lots, there just is a huge opportunity.” What is TIC looking for in institutional investors and strategic partners? TIC recently opened a New York office, presenting opportunities for more institutional capital partnerships. Beare has been in the New York investor scene for over 20 years and has greatly influenced the firm's reach into the city. Not only does the new office allow for industry connections, but it also provides additional space for TIC to grow. The firm is currently seeking new partnerships that align with its long-term vision. Beare says that scalability and synergy are key factors in choosing new partners. “It's really aligning with groups that have a similar vision and really want to create something that's repeatable,” said Beare. “And finding that balance is challenging, but we're finding success there and we're excited about the partnerships that we're forging.” He explains that TIC is very particular about its investments to provide the best strategy for partners. From acquisition to execution, TIC maintains its “buy box” criteria which directly results in a seamless investment process. What trends can homebuyers expect to see in 2025? Beare anticipates build-to-rent to continue growing this year. While it's still young, build-to-rent housing has introduced volume to the Atlanta market and appeals to tenants that seek a high-quality product without a long-term commitment. He points out that investors are still unsure of build-to-rent and raising capital around it, but it's still a very coveted asset class. He says build-to-rent is successful due to a lack of housing affordability. There are areas in metro Atlanta where it is cheaper to rent than investing in homeownership. Lower maintenance is also a major selling point. Beare said, “Having that flexibility is critical and a lot of people are putting value into other things like travel or whatever it is, more lifestyle, as opposed to home ownership.” Tune in to the whole episode to learn more about Trilogy Investment Company. For more information about Trilogy Credit Group, visit www.TrilogyIC.com. About Trilogy Investment Company Led by a team of investment, development, and construction professionals, TIC is a vertically integrated residential investment and development company specializing in build-to-rent, for-sale, multi-family, and land development. TIC builds communities in desirable areas near great schools with major economic drivers; these communities offer luxurious finishes and coveted amenities for like-minded families,

Kelly Fink, general manager of Milesbrand, and Courtney Stewart, VP of client relations at Denim Marketing, join host Carol Morgan to discuss the 2025 International Builders' Show (IBS) on this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Fink and Stewart discuss what most excites them about IBS and what topics they hope are discussed during sessions at the event. Connections – Old and New IBS is not only the largest annual light construction show in the world, but also a chance for home builders, suppliers, agents, marketers and other real estate leaders to get together and foster connections. Fink is most excited to see some of Milesbrand's clients in person at The Nationals awards and meet with her fellow trustees on the National Sales and Marketing Council. Topics to Look for at IBS 2025 There are many highly anticipated topics for IBS 2025, from use of AI and data for marketing to housing affordability and how builders are constructing homes in response to recent natural disasters. Stewart said, “I think one of the conversations that we have a lot, that I am expecting people to talk about on the education side, is how to reach the right audience for your communities, your homes, and then how to convince them to buy despite the market conditions.” Fink, along with Lisa Welter of JTB Homes and Carol Morgan of Denim Marketing, will be discussing strategies for brand growth during the “Building an Impactful Brand: Beyond Colors and Logos” session. Fink's portion of the session focuses on branding strategies for master-planned communities. From the Great Recession to COVID-19 pandemic, master-planned communities must be able switch branding focus to adapt to economic challenges. Welter will discuss how her company differentiates its two brands and Morgan discusses how to make social media branding stand out. “So, the topic, is ‘Beyond Logos and Colors.'” said Fink. “You know, really understanding more about why it's so important to build an effective brand and invest in that for long term success.” Morgan will also be presenting in the Jam (b) session: “Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do.” This fast paced session also features Greg Bray with Blue Tangerine, Barbara Wray with Wick Marketing and Dennis O'Neil with ONeil Interactive Inc., this session will highlight best practices for digital marketing in the housing industry. Brand Identity and Common Mistakes Builders Make Stewart and Fink also share some of their best tips for establishing a brand identity and how to avoid making common mistakes that drive away customers. Cohesive messaging: It's important to create a personality for your brand and stick to it! Whether that's with a new brand kit or editing photos for social media, there are many ways to take your branding to the next level with consistency. Unique brand DNA: If you were to remove the name and logo off two builder websites, would you know the difference? Identity begins with individuality, which is what Fink is trying to communicate to clients. Fink said, “If you're not aligned, you're not going to create the same experience for each buyer.” Use a CRM: Data is everything when it comes to digital marketing. It is important for builders to understand their buyers and follow the buyer's journeys through the site, social media and email campaigns. “It helps us to be able to track what's happening and get better data that ties in, you know, with your website data, with the online data that we can see on social,” said Stewart. “All of those different things, and being able to follow that, your buyer journey, through to the CRM and what happens is so important.” They also mention the importance of visual strategy with quality photography and decorated models at communities, as well as regularly updating your website and social media. “That's the first thing people usually come to gather information about you,

Bakari Brooks, president and CEO of Brooks Built Homes, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Brooks shines a light on how Habitat for Humanity of Northwest Metro Atlanta is fighting the Atlanta affordable housing crisis. Brooks Built Homes is a metro Atlanta homebuilder mainly focused on custom single-family homes and some multi-family developments. Still, Brooks said he looks forward to securing some larger-scale projects this year. Theme-based communities and active adult living are just a few ideas that Brooks Built Homes plans to add to the Atlanta market. He emphasizes the core values of Brooks Built Homes – quality, honesty and integrity. The Atlanta homebuilder also relies on referrals versus advertising, establishing a personal feel and trust that blossoms from word-of-mouth recommendations. Brooks also serves as a chairman for Habitat for Humanity of Northwest Metro Atlanta. In his role, he has already implemented many new programs and initiatives to reach lower-income individuals in Cobb, Douglas and Paulding counties, including the 40 for 40 campaign to celebrate the organization's 40th anniversary in 2026. What is the Habitat for Humanity of Northwest Metro Atlanta 40 For 40 Campaign? The 40 For 40 campaign is still in the planning stages, but a few key moves are being discussed. Habitat for Humanity of Northwest Metro Atlanta will update its home design to reflect a more modern aesthetic. Brooks points out the stigmatism of “not in my backyard” that must be worked around to ensure that residents feel comfortable and secure in their communities. The current home design is a bit dated, so the organization is working diligently to create a new one. “I believe if you change the design, and you make it appealing and desirable, then the local community, the neighbors, are going to say, ‘Hey, I want to live in a house like that,'” said Brooks. “And then all of a sudden, you can easily create these communities. So, getting a modern design that really integrates into current standards is critical.” Brooks wants to change how the organization raises money for home sponsorships. Instead of relying on single sponsorships, one family, one home, he explains that pooling sponsorship funds creates more funding opportunities. There is a need for private-sector development partnerships. Habitat for Humanity of Northwest Metro Atlanta plans to establish relationships with local developers with experience in large-scale communities. “The reality is that successful large-scale home builders have already figured out the recipe for building communities,” said Brooks. “Don't need to reinvent the wheel; we just need to tap into that experience, into that skill set, access the resources to realize our goal of building more affordable homes.” What challenges are facing the affordable housing crisis in Atlanta? The cost of land and building materials contribute to the affordable housing crisis in Atlanta, making it difficult to serve the growing number of applicants for Habitat for Humanity housing. Habitat for Humanity of Northwest Georgia is 100% volunteer labor and averages $165,000 per home. The organization currently builds 10 homes a year, but even with the 40 For 40 campaign around the corner, there is still some concern about serving enough individuals. “We had 1,000 applicants for 10 houses, so think about that,” said Brooks. “And out of that 1,000, only 64 met the qualifications to be placed into a Habitat Home Ownership Program, not because they weren't in need, they just were in the greatest amount of need.” The model for lowering home prices seems simple, but it is complicated by government regulations and other factors. Brooks explains that you “lower the cost of dirt, increase density, and the cost of the home is going to fall.” There is also a need for smaller homes that homebuyers can afford. Zoning doesn't favor 1,

Geoffrey Reid, president of Blue River Development, along with co-CEOs and Managing Principals Brad and Michael Cooper, join host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. This podcast segment delves into Blue River Development's 2025 goals and how recent financial trends affect the housing market and the land development process. Filling the Gap of Housing Supply Blue River Development plans to close 20 to 25 new land deals this year, including over 20 projects already on schedule to close before the end of 2025. It also has over 60 active deals in the due diligence and negotiation stages. “We're really here to help serve home builders and help them fill their land pipelines,” said Reid. “And while the housing market continues to evolve, one thing that remains is a lack of supply and solving this problem begins with the land.” Reid describes Blue River Development's approach as “keeping our foot on the pedal” as it drives to source land that transforms into housing for all buyers, including first-time homebuyers, those looking to move up and even the luxury home market. Expanding in New and Current Markets Utilizing months of supply inventory data in its housing markets, Blue River Development finds locations with the most demand for homes. The equilibrium is 6 months for housing supply, and the Atlanta market has just over 3 months of housing inventory as of January 2025. “It is a mission-based acquisition process that our guys are tasked with, and it's to leave no stone unturned,” said Reid. “And that means that in every active municipality, jurisdiction, you know, our team is intimate with the entitlement probabilities, with the future land use map, jurisdictions and understanding intimately the ability to obtain our entitlements, but also the infrastructure that's needed to execute on our projects.” In addition to the Atlanta market, Blue River Development is also active in the Carolinas, Florida, Tennessee and east Dallas, Texas. Last year, the development company pivoted to focus on land development and was met with much success. Brad Cooper explains that the company returned to its core business model, which is land development. It transformed not only its business plan but also its team to refocus on land development in 2024.  “We've got the right team,” said Brad Cooper. “We're in a very tight business plan with tight underwriting standards, and it's been just amazingly successful in 2024." Effects of Fluctuating Interest Rates and Supply Chain Slowdowns Interest rates reached an all-time high in recent years, but Michael Cooper says that Blue River Development anticipates that they will remain flat this year after lowering slightly at the end of 2024, which allows for more housing supply. The fluctuations of interest, both raising and lowering, directly impact the underwriting process for builders. He also notes that the supply chain experienced hiccups during the COVID-19 pandemic. The lack of bids affected the development process and how much supply was being presented to prospective buyers. “Now we've got multiple options to bid out our projects, which has been nice to see,” said Michael Cooper. “So ultimately, we feel very good about the forecast here, even despite some of the challenges with where mortgage rates are today.” Tune in the full episode to learn more about Blue River Development's upcoming projects and more. For more information about Blue River Development, visit www.BlueRiverDevelopment.com. About Blue River Development Blue River Development is a vertically integrated land developer focusing on growing 24 markets across seven Southern states. With its data-driven approach, Blue River Development has an impressive track record of acquiring below market residential land opportunities for both build-to-rent and for-sale. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter,

Lynn McKee, director of the Master of Science in Commercial Real Estate Program at Georgia State University's J. Mack Robinson College of Business, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, McKee discusses how the program prepares students to work in Atlanta's growing commercial real estate industry. “I tell my students that if you're not prepared to go through cycles, you're in the wrong business. You need to go work for the post office or the railroad or something, right?” said McKee. “This is a cyclical business, and you have to understand that you have to prepare for it.” Master of Science in Commercial Real Estate at Georgia State University The Master of Science in Commercial Real Estate program at Georgia State University invites graduate students to learn more about commercial real estate practices and develop the skills to succeed in an evolving industry. The course builds on undergraduate studies and students are expected to come with knowledge of accounting and finance from those studies. Students attend two classes a week, either virtually or in person, at the Atlanta campus. To accommodate working professionals who want to advance their education, the classes are offered in the evening and easily attended after typical office hours. “It works in a co-op program, and we just crank through these 10 classes,” said McKee. “And when you come out, you have a very good foundation and advanced knowledge in a good network to get you started in commercial real estate. We teach it in a simulcast format, which means we teach it in a classroom and broadcast it out through WebEx simultaneously. And you can take it either way or a mix.” Commercial Real Estate Opportunities for Students in Atlanta The commercial real estate sector is in a transition period, which makes now the perfect time for more investments in the industry. As commercial real estate resets, students in the Georgia State commercial real estate program can build skills and techniques that will grow the industry further. Atlanta is a treasure trove of commercial opportunities, including film and entertainment developments, mixed-use spaces, retail and data centers. McKee mentions how The Battery changed the game for an entertainment and sports district, bringing together a MLB ballpark, retail, restaurants and entertainment at the Coca-Cola Roxy. “If you don't have population and job growth, nothing's going to work in commercial real estate,” said McKee. “I mean, you have to have that, that's absolutely important. Although we may not be the top percentage job grower, we're still one of the top five in absolute jobs coming in.” What is coming soon in the commercial real estate sector? Centennial Yards in Atlanta announced last year that it intends to develop a sports and entertainment complex near State Farm Arena and Mercedez-Benz Stadium. The Home Depot Backyard at Mercedez-Benz Stadium is a massive greenspace that invites visitors to enjoy outdoor activities just steps from the stadium gates. Want to discover commercial real estate opportunities in Atlanta? Tune in the full episode to learn more. For more information about Georgia State University's Master of Science in Commercial Real Estate, visit https://online.gsu.edu/program/commercial-real-estate-ms/. About Georgia State University – J. Mack Robinson College of Business The J. Mack Robinson College of Business at Georgia State University is ranked in the Top 40 business schools nationwide and the Top 50 worldwide. With degree paths in risk management and insurance, computer information systems, marketing and real estate, the school prepares its students with hands-on learning opportunities that embrace modern practices and evolving technologies. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting ...

Edie Weintraub, founder and managing director with terra alma, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Weintraub discusses how terra alma is prioritizing retail and recreation in mixed-use development to foster shared experiences among residents. Live-Work-Play Weintraub recently worked on a 600-acre mixed-use project in Austin, Texas. The community is a phased 10-year build, so one of the challenges was finding a way to provide retail to residents who move in early on. Alongside a team of urban planners, landscapers and architects, Weintraub developed a plan to build in retail incrementally. First, a model home and pocket park were put in, then an Airstream that conveniently sells coffee in the mornings and small bites and drinks in the evenings. She emphasizes that this is just the first phase of the community, there are still plans for a town green, a micro food hall and much more. The addition of a local market in mixed-use developments, especially with its own subscription service, is a great asset for families and working professionals. “If I have a subscription service for maybe one or two meals a week, it frees me up to perhaps go to my son's water polo game or spend some more time with my other son prepping for the pie he wants to make for his school fundraiser,” said Weintraub. “And so just really incorporating the thought process of how we're living today into the community, to pull the people out of their homes, apartments or condos and really get back together.” Greenspaces are also a key component, providing residents with an accessible connection to nature. Weintraub points out that many families don't have time to mow their lawns or do landscaping, leading developers to create smaller yards and more extensive community gardens and parks. Residents also value walkability, and it's important for retail and recreation like coffee shops, grocery stores and gyms to be within walking distance. Exciting Projects on the Atlanta Beltline “What I love about it is that for Atlanta, we don't have a beach, but we do have a beautiful river, and it's kind of tucked away, but our Beltline has become our boardwalk, our beachfront property.” terra alma has partnered with a client on developing Yuji, a sushi restaurant at the base of an office building. Sitting on the edge of the Atlanta Beltline, the restaurant will stay busy thanks to its location and covered, outdoor seating. The Beltline is a huge transportation passage, so as people walk, bike and rollerblade to and from work, Yuji and other businesses reap the benefits. Common Mistakes During Retail Development and How to Avoid Them Weintraub says that it's so important to bring in retail experts during the design process because it can make the integration of businesses simpler. Here are her top considerations for retail development: Width and depth of the space: If there is not enough room for operations, it will drive away potential leasees. Deliveries and Waste Disposal: Especially with restaurants and coffee shops, it is crucial to have a clear path for employees to receive shipments and take out the trash, but away from consumers' vision. Parking: This is always a concern with developments of all sizes, but more importantly, within mixed-use spaces. Weintraub recommends a clear navigation system, whether with color-coordination, visual aids or something creative. Although the goal is to promote walkable living, she said you must assume that people will be coming in and out by car and plan accordingly. In addition to her work with terra alma, Weintraub has also launched her own dinner series, “Table for 12,” which brings together 11 strangers and herself for a dinner of fellowship, connection and learning. She also helped relaunch and rebrand Women in Restaurants, which currently includes 400 women across the country. Women in the restaurant sector are invited to join the ...

This week, Georgia covers the murder of Carol Morgan and Karen tells the story of French criminal Michel Vaujour.  For our sources and show notes, visit www.myfavoritemurder.com/episodes. Support this podcast by shopping our latest sponsor deals and promotions at this link: https://bit.ly/3UFCn1g. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leslie Appleton-Young, an economist with FMLS, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Appleton-Young discusses the housing market's current state and changes in real estate trends following the 2024 election. Current State of Atlanta's Housing Market “Georgia is leading the south and the rest of the country in terms of job growth and opportunities and quality of life, and all of those things that kind of feed into the demand for housing,” said Appleton-Young. “The issue is that price appreciation has been extremely robust as well over the last 10 years or so particularly since the pandemic and it's really created an affordability issue.” Appleton-Young emphasizes that higher mortgage rates are also to blame for the housing affordability issues in Atlanta. The rates were close to 2% in 2021 and 2022 but jumped to around 7% last year. In short, the demand for housing is robust; however, the supply of affordable options is somewhat constrained. “I want to say one of the fundamental realities of the market right now is how many current homeowners are locked into their current mortgage,” said Appleton-Young. “There are numbers floating around, but one of the ones I found credible was that 80% of the mortgagees have a rate at 4% or less. So, what that means is, when rates are as they currently are, at 6.7%, they're not thinking about selling their home. They may not love their home, but they love their mortgage.” How are resale properties competing with new construction homes? Appleton-Young doesn't believe that there is competition, specifically in downtown Atlanta, because there is not much room for new construction. The existing resale properties often need some time and investment to meet modern expectations, but the potential is there. As you venture outside the perimeter, opportunities for new development expand, and families have the opportunity to purchase larger homes with larger yards. Evolving Trends and Buyer Demographics Looking to buy your home in cash? All-cash buyers have an advantage in the housing market. In Atlanta, the median home price is $514,000, a significant difference from Georgia's median price of $350,000. Many buyers are relocating from states like California, where the median price surpasses $1 million, so Atlanta's prices seem affordable in comparison. Long time Georgia residents are getting more and more frustrated with this trend, not only because it lessens the supply, but also because it affects affordability as well. Appleton-Young mentions that townhome development has significantly shaped the Atlanta market, offering lower cost per square footage and enticing amenities. Additionally, more single buyers, especially females, are home shopping near areas with highly rated education, increased walkability and top safety scores. Multigenerational housing is in demand as well, with many families looking for properties that include carriage houses or even a third floor to accommodate more individuals living together. How the Real Estate Sector Will Be Impacted by the 2024 Presidential Election President-elect Donald Trump plans to impose tariffs on overseas goods, as well as from Canada and Mexico. If everything else remains the same, those higher taxes will still be inflationary, passing down the costs to consumers. Appleton-Young said, “The other issue about limiting and reducing the labor supply, particularly in lower wage jobs in agriculture and in construction and so on, is also going to put upward pressure on prices in the homebuilding industry.” The housing market is very rate-driven and relies on the balance of two factors – prices and employment. The federal government has a dual mandate that attempts to keep prices low and employment opportunities flowing. Appleton-Young anticipates that rates will come down this year but says that homebuyers should watch for official updates as the 2025 year progresses.

President of Artisan Built Communities, Stephen Haines, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Haines discusses his involvement with the Holly's House Project, a complete home restoration effort at a local family's home in Roswell. What is the Holly's House Project? When Haines discovered that a family had suffered significant water damage, mold infestation and structural issues in their 35-year-old home, he brought together a community initiative to restore it for the holidays. Diagnosed with Stage IV breast cancer for a second time, Holly Aarons exemplifies courage and determination. Artisan Built Communities and a generous team of volunteers were pleased to offer her and her husband, Patrick, a sound home for Christmas. The restoration plan went all the way down to the studs, including complete interior demolition, mold remediation, structural repairs, new plumbing and electrical systems, insulation, drywall, paint, flooring, interior finishes and more. In addition, the Artisan Built Communities design team and Haven Design Works brought in new furnishings to create a warm, stylish homecoming for the Aarons family. “They've been putting all their effort into restoring her health,” said Haines. “Their house needed help, and she needs to be able to enjoy being home when she's home.” Haines called on his trade contacts and received a yes from over 40 trade suppliers. The project was completed after four weeks and unveiled to the Aarons on December 20. “And so, we look for those opportunities, we can't do them every year, and we can't do them all the time, but we look for opportunities to meet this need,” said Haines. “And we're going to do it extraordinarily.” How does the Holly's House Project reflect Artisan Built Communities' mission? Haines emphasizes that his goal is to provide customers with better products, creating stronger relationships between his team, contractors and the families living in Artisan Built homes. When the Holly's House community team took the project down to the studs, small changes like widening the stairway and expanding the kitchen were made to simplify the Aarons' daily life. The project allows Haines, his team and trade contacts to collaborate in a casual environment and grow together. Haines said, “When we took the house down to the studs, we invited all the trades back out to the house, and we got to write on the studs of the walls and give encouragement to that family and kind of imprint that hope and faith onto the skeleton of that house before we covered it back up and made it a beautiful home.” Outside of the home, Artisan Built Communities set up an Amazon wish list for the Aarons, with dozens of household items to keep them stocked up for a long time. Within days, the list was 100% completed, mostly by complete strangers who heard the story and wanted to contribute. If you want to make a difference this holiday season, Holly Aarons requests that any further donations go toward Sisters by Choice, a nonprofit organization that aims to provide services for breast cancer patients and preventative resources. For more information about Sisters by Choice, visit www.SistersbyChoice.org. Tune in to the full interview to learn more about Artisan Built Communities work across metro Atlanta. For more about Artisan Built Communities, visit www.DiscoverArtisan.com. Special Thanks to the Companies that Made Holly's House possible: Builders First Source Sound Concrete Solutions Teale Design Interior Logic Group Wallcraft Exterior Solutions Denim Marketing ASG Rolloffs Sherwin Williams Haven Design Works Elite Stone Clearwater Plumbing Cabinets and Countertops, Inc. Jerel Builder Services Ferguson Dejesus Painting Inc. Turnkey Interior Trim Metro SEC Concrete & Coatings RGP RGP 31-W VE Deck Source Cartersville Flooring Shaw Floors

Lori Funderwhite, director of economic development with the City of Fayetteville, joins Atlanta Real Estate Forum Radio host Carol Morgan for this week's episode. Funderwhite discusses plans to attract new investment to Fayetteville in this podcast segment. The City of Fayetteville is working to revitalize its downtown district with new businesses and real estate development. By enhancing the commercial tax base, it can take some financial weight off its residents. In addition to bringing in new industry, Funderwhite explains that the City of Fayetteville invests in its existing businesses through support initiatives and community events. Two large-scale developments were recently unveiled in Town at Trilith and the U.S. Soccer National Training Center. What is the U.S. Soccer National Training Center? The United States Soccer Federation announced Fayetteville as its new headquarters and national training center. Slated to open right before Atlanta hosts the 2026 World Cup, this new facility will bring in revenue during the event and ongoing revenue as more games and practices are held at the U.S. Soccer National Training Center. The City of Fayetteville also plans to build new hotels and other lodgings to accommodate incoming soccer fans from across the globe. “With the headquarters relocation, there will be 400 new employees with that project working out of that facility, as well as, even after the World Cup, an anticipated 200,000 annual visitors a year for ongoing soccer events that they will be hosting at the National Training Center year-round,” said Funderwhite. “So, it's a great opportunity. We're very excited.” The decision to relocate U.S. Soccer headquarters to Fayetteville was influenced by the city's proximity to Hartsfield-Jackson International Airport and the numerous soccer-loving industry giants in Atlanta. Arthur Blank, owner of Atlanta United FC, was a major player in the decision, joined by Dan Cathy, CEO of Atlanta-based Chick-fil-A and chief visionary behind Town at Trilith and U.S. Soccer's long-time partner, Coca-Cola. These connections were instrumental in bringing soccer's vibrant energy and rich economy to the City of Fayetteville. Funderwhite said, “So, it's really a mix of several factors: a great location, great business climate in close proximity to the airport and Trilith in Fayetteville.” What does Town at Trilith offer residents? Town at Trilith is a 235-acre, mixed-use development that captivates residents with its elegance and charm. Development began just over 10 years ago, but Trilith has already brought in notable economic growth with Trilith Studios, residential offerings, a hotel and a wealth of shopping and dining. The second and third phases of the residential portion have begun and will feature 380 lots when completed. Coming soon, Trilith LIVE will offer premier live entertainment. With 1,000 audience seats and multiple sound stages, this space will be the perfect location for trade shows and performing arts showcases. Trilith provides entertainment and leisure for residents and has also driven relocation to Fayetteville and welcomed new creative professionals. As Trilith Studios and Trilith LIVE continue to establish and grow, Funderwhite says that the City of Fayetteville wants to make room for businesses that support the film and creative industries. Funderwhite said, “It's really an amazing project, and we're so excited to have this as a part of Fayetteville.” What's next for the City of Fayetteville? As more people relocate to Fayetteville, chasing jobs at the soccer training center and creative studios, the City intends to attract more medical businesses and technology companies that can work in tandem with the prospering industries. Funderwhite also hopes to bring new flavors for residents, including chef-driven restaurants and brewpubs. To promote wellness and add greenspace, the City is planning a series of walking trails connecting the area.

Eric Teusink, managing partner and real estate attorney with Williams Teusink, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. Teusink discusses the legal ramifications of unmarried homebuyers purchasing real estate together in this podcast segment. He explains that it has become common practice in the last 10 to 20 years for people to purchase homes outside of marriage for legal and financial reasons. There is a trend toward delaying marriage and starting families as well, but individuals often don't want to put off buying their first home with their romantic partner. There are also some homebuyers seeking residences with their friends. Why? Because it makes the significant investment of purchasing a home more affordable for everyone. “I think a lot of different trends are at work here and giving rise to a lot more issues in the back end.” While Teusink mostly runs into homeownership concerns with younger clients (27 to 35 years old), he still receives calls from older clients with the same issues. “Folks who have more lived experience are maybe going to be more cautious, although who knows,” said Teusink. “But when you're talking about 20-somethings and young 30- 30-somethings, they may throw a little more caution to the wind.” What are some of the common legal pitfalls for unmarried couples who buy property together? Taking property as joint tenants with a right of survivorship “What Georgia law presumes when two people buy a house together is that they are tenants in common, and that means you each divide ownership,” said Teusink. “You each own an entire interest in the property or one half of an entire interest.” If one partner passes away, this legality transfers the entire interest to the other partner. While it seems great in theory, Teusink warns against it and says that unmarried homebuyers should consider other options. Not having a legal agreement on the front end In case of a break-up or other issues, Teusink suggests that couples create a property ownership agreement before buying a home or moving in. With the help of an attorney, homebuyers can define what happens if they break up. The property ownership agreement document also memorializes important details like how much each partner paid on the front end and ongoing payment responsibilities. “Because often one partner might pay $80,000 towards a down payment while another partner pays $20,000,” said Teusink. “Obviously, you're going to want that down payment to come out in a similar manner on the back end.” What conversations should unmarried homebuyers have before they purchase a property together, and what should they consider including in their property ownership agreement? Before buying a home, both partners should establish what happens to their home in the event of a break-up. There are really two options: sell the house or one partner moves out. If the latter is decided, it is best to plan in advance for the remaining partner to buy out the other partner. “You would use a provision similar to what you would use in a business agreement called a Texas shootout provision,” said Teusink. “And that's a provision where I can say, Okay, I offer to sell you my portion for X dollars. If you accept that, then I have to sell it to you. If you don't accept that, then it is deemed that you are now making an offer back to me that I can buy you out at that same price or something.” One of the major issues with this homebuying dynamic is the long-term effect on the partner that moves out. If both partners are on the mortgage, but one partner no longer possesses the property, that individual can run into problems if the mortgage isn't being paid. Not only does that detail affect you financially, but it can also shift your credit score and prevent you from buying another home later. Other considerations in the property ownership agreement include short-term and long-term illnesses because,

D. Scott Murphy, CEO and founder of D.S. Murphy and Associates, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. Murphy discusses the residential appraisal process in this podcast segment and how it factors into today's housing climate. How is the current state of the housing market affecting appraisals? When the volume of homes for sale dropped in recent years, appraisers took a hit. Appraisers build their opinions off recent sales, meaning they look at data from comparable properties sold in the last few months. The drop in sales has left them struggling to get that data for homebuyers. “There is no rule as to how far back I go, but the rule of thumb is three to six months,” said Murphy. “So, if I don't have good recent comparable properties, it makes my job a lot more challenging.” Increasing interest rates also factor in the sales cost of properties, sometimes creating a price tag higher than the appraised value. Since the early 2000s, the volume of homes sold has steadily decreased over time as interest rates rose. “The better analogy is that we had our foot on the accelerator, and it was pressed to the floor, then we took our foot off the accelerator,” said Murphy. “And we've just kind of coasted and slowed down a little bit. So that's how the market's gone.” However, federal rates lowered significantly this year, sparking homebuying activity across the country. Murphy emphasized that the National Association of Realtors (NAR) settlement also factors into home prices especially when homes are listed above appraisal value. It has caused discussion about commission structures and transparency among all parties involved in a real estate transaction. Many sellers are following a traditional standard and include the buyer's agent commission in the sales price. However, when buyers refuse to pay the commission or the buyer pays their agent directly, it can cause problems. How can appraisers use the latest technology to improve the appraisal process? The most common technology in the housing market today is automated valuation models (AVM). Heard of Zillow and Redfin Estimate? Those are both widely used AVM algorithms. Murphy said that even though these algorithms are not always high or low, they are always wrong because they don't consider the unique qualities of your home. That's the human touch that D.S. Murphy and Associates is proud to provide. Murphy said, “Particularly in the Atlanta area, Zillow is working off public record data, which is notoriously incorrect.” What resources are available for current and up-and-coming appraisers? Appraisal Institute offers worldwide services for appraisers and boasts high-quality courses taught by exceptional instructors. Anyone can sign up for classes, but appraisers should take note since many classes are required for continuing education. A two-year college degree, preferably in finance or real estate, is required for residential appraiser roles. Then, you must complete 90 hours of qualifying education through the Appraisal Institute to obtain a registered trainee's license. After that, 110 hours of classwork and two years of mentorship qualify you for a residential appraiser license. Tune in to the full interview above to learn more about residential appraisal. For more about D.S. Murphy and Associates, visit www.DSMurphy.com. More information about Appraisal Institute can be found at www.AppraisalInstitute.org. About D.S. Murphy and Associates D.S. Murphy and Associates is the largest appraisal and inspection firm in the Southeast, serving homeowners, agents and lenders with 30 years of experience. In addition to its regular services, the firm also offers courses for appraisers, Realtors and the public that provide key information about the appraisal process, both residential and commercial. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter,

Chris and Clif Poston, principals with Traton Homes, join host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, they discuss the growth of townhome development and what is available in the Atlanta market. What makes townhomes so appealing in today's home market? The demand for townhomes has increased as homebuyers desire smaller homes near community centers and local attractions. With home prices consistently rising, affordability is a driving force for buyers and the perk of landscaping and exterior maintenance being included in their monthly HOA fees is enticing. Clif Poston said, “We've got townhouses near a lot of different smaller municipalities, but I think it's a lifestyle allowing people to choose a smaller home and kind of giving up a little bit of space and maybe some yard space to be able to have accessibility to the local areas that they want to be in.” Traton Homes also utilizes amenities, such as dog parks, pools, cabanas and pickleball courts, to bring a sense of togetherness to the residents in its townhome communities. What is the demand for townhomes in comparison to single-family, detached homes? Townhomes are taking over the urban housing market because of higher development costs. People want to live close to dining, shopping, recreation and medical centers, but it is difficult to build affordable, single-family homes in the city. “The rising cost of development is because in the closer in areas, you're using somewhat of the leftover land, which drives higher development cost,” said Chris Poston. “So, there's not tracks of land available to go put nice, detached subdivisions in.” “A while ago, our slogan was changed to ‘Altogether More' and that encompasses altogether more of everything, value and design,” said Chris Poston. “So, I think we look at it as saying we're going to offer you a good price in an area, but we're also going to give you some of the key design features that maybe separate us and put us in a different spot.” Clif Poston emphasized that many home shoppers don't have different expectations for townhome residences versus single-family homes, except for square footage. Many are still looking for open-concept floor plans, great kitchens and large owner's suites, which are typical in both townhomes and single-family homes. “I don't know if people really change with what they want,” said Clif Poston. “I think that people just can kind of reframe and adjust their expectations as the product gets a little bit smaller and those spaces get a little bit more confined.” Tune in to the full interview above to learn more about townhome communities in metro Atlanta. For more about Traton Homes, visit www.TratonHomes.com. About Traton Homes  Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations.  Traton Homes has many exciting townhome communities currently selling across metro Atlanta, including Bluffs at Bells Ferry and Gates at Hamilton Grove in Marietta, Cherokee Township in Acworth,  East Park Village and Townes at South Main in Kennesaw, River Walk Place in Lawrenceville, Wildwood Place in Powder Springs and Wilkins Walk in Mableton.  Podcast Thanks  Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all.

Dennis McConnell, president of Healthy House of Georgia, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, McConnell discusses steps to creating a conservation community, including balancing environmental preservation with residential needs and how the planning process differs from conventional developments. What defines a conservation community? Conservation communities take special care to preserve natural areas like forests, wetlands and watersheds and create housing that complements the landscape. It's the idea that “you don't need to take everything to have a good life.” These communities use the natural landscape to create distinctive neighborhoods instead of pursuing the maximum developed area. What are some goals when designing a conservation community, and what are some challenges? Land is the most significant consideration. In Atlanta, finding larger sections of land is achievable but expensive due to zoning. McConnell weighs the economic and physical development needs of the properties and assesses from there. McConnell's most recent project, Pendergrast Farm, presented unique challenges due to its location. The land was initially zoned for three-quarter acre properties because that was what a septic tank would fit on in the 1950s. That altered the development plan, made it an expensive property to obtain and created challenges within the natural landscape. McConnell said, “The land was cotton fields after World War II, so all the trees that we're saving now have grown up since 1945, which is a slightly different bent than you'll see in some places where a pine forest should be an oak forest, which takes long to grow.” In order to develop Pendergrast Farm, McConnell and his team worked with county officials to create a new zoning category to accommodate the needs of conservation communities. This precedent makes the development of future communities in DeKalb County one step easier in the future. Other considerations must be made regarding the natural landscape. With streams comes the need for bridges unless the community has double-entry. Preserving rock and forest features also takes time and strategic planning. McConnell also emphasizes the importance of considering factors like amenities in the site plan. For some conservation communities, the open space around the residences is enough, and for others, there is a need for more modern offerings like a pool, sports courts, a clubhouse, etc. “We've been able to get around a 20% premium over the average price in the larger community by having it with an amenity package that people value,” said McConnell. Tune in to the full interview above to learn more about starting a conservation community. For more about Pendergrast Farm, visit www.PendergrastFarm.com. More information about Healthy House of Georgia can be found at www.HealthyHouseofGeorgia.com. About Pendergrast Farm Recently named the Community of the Year for a community with 20 homes or less, Pendergrast Farm is a 20-home conservation community that promotes sustainable living with proximity to Emory University, local hospitals and Atlanta's best attractions. The community is thoughtfully arranged around a 1-acre urban farm to cultivate a strong connection with Georgia's rich flora and fauna. About Healthy House of Georgia Led by President Dennis McConnell, Healthy House of Georgia brings 60+ years of homebuilding experience, specializing in customer service and a focus on custom home construction. McConnell's vast list of in-house and vendor resources ensures that your custom home project is everything you want and more! Podcast Thanks A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales an...

Luis Menendez, director of construction at Tunnel to Towers Homeless Veterans Program, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Menendez discusses the upcoming Atlanta Veteran Village. Tunnel to Towers founded its Homeless Veterans Program in 2022 with the goal of ending Veteran homelessness nationwide. The foundation recently broke ground in Mableton and looks forward to providing permanent housing for Veterans across the metro Atlanta area. What is the Atlanta Veteran Village, and how does it benefit Atlanta's Veterans? Tunnel to Towers recently acquired an abandoned hotel and began renovations this year to transform it into the Atlanta Veteran Village, a permanent housing opportunity for Veterans in need. The hotel is situated in a prime location near local transportation and VA services. “Our projects focus on providing that core foundation, which is a dignified home they can call their own,” said Menendez. “They make a choice to come into our residences. They pay rent, so there is some skin in the game. It's minimal rent and predicated on the amount of income that each Veteran can make.” Atlanta Veteran Village is expected to be completed next year, and it will provide opportunities for 93 Veterans to enjoy permanent housing and supportive services. What other projects are available for Veterans through Tunnel to Towers? Tunnel to Towers has housing projects throughout the country, stretching from Buffalo, New York, down to Florida. It also supports Veterans between projects with its national case management network, which offers various services such as monetary contributions for rent, legal services and workforce advisory. Menendez said, “It's not just the housing support that we provide in our Veterans Villages, but also more soft services of bringing in the Veteran wherever they may be and keeping them housed where they're at by providing those service around them to help them meet their goals.” Like its Veteran Village in Houston, Texas, Tunnel to Towers will implement a ground-floor resource center for residents at Atlanta Veteran Village. The foundation aims to provide Veterans with workplace development assistance that teaches them how to write resumes, interview and utilize skills learned in the military for new jobs. In Pennsylvania, Tunnel to Towers is looking to partner with a local contract group that teaches veterans various trades – carpentry, electrical, mechanical and plumbing - that put them one step closer to fulfilling careers. It is also seeking metro Atlanta contractors to work alongside residents after the Atlanta Veteran Village opens next year. What is the process for residency at the Atlanta Veteran Village? The Veteran Village welcomes Veterans of all ages to apply. Residents must be honorably discharged and have a clean record, both of which are evaluated during the screening process. “They have this certain brotherhood that they stick together, so if one goes, the other goes. Otherwise, they both may not go,” said Menendez. “So, it's something that if there is that partnership amongst the Veterans and they are very close together in that brotherhood through word of mouth, we're certain that they'll come to the realization that, ‘Hey, this is a good opportunity for me to get back on my feet.'” Since the facility only offers single-occupancy housing, Veterans with families are encouraged to utilize the national case management network to find housing opportunities that allow them to stay together. Tune in to the full interview above to learn more about the Atlanta Veteran Village. Learn more about Tunnel to Towers Homeless Veterans Program at www.T2T.org. About Tunnel to Towers Tunnel to Towers was founded in honor of Stephen Siller, a New York firefighter who heroically gave his life to save others during the events of 9/11. His family created the foundation to honor his legacy and serve others,

Michael Paul, director of investments at Parkland Communities, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Paul discusses the rise of built-to-rent (BTR) communities in Atlanta. The build-to-rent sector has seen enormous growth in the last few years, especially in the Atlanta market. Higher-income individuals increasingly seek living opportunities that feel like home without the maintenance and upkeep of owning. As there is more demand for luxury rentals, investors have begun to take notice and invest in BTR communities across the state. “I've always just been a believer that if consumers want it, investors will follow,” said Paul. “I think we've seen that in a big way.” What does it mean to be “renters by choice”? These individuals want somewhere to spread out and put down roots without the hassle of upkeep and maintenance. From young couples just starting to grow their families to empty-nesters looking for a change of scenery, the BTR sector serves a wide range of higher-income residents. “COVID certainly accelerated the push for more spaces,” said Paul. “We all were working remotely, and people with kids or just two people working in the same household needed to be separated.” Many residents also seek this lifestyle because it allows for pets to tag along, unlike many traditional apartment complexes. Built-to-rent communities, like Parkland Communities, embrace spacious floorplans, backyards and community spaces that allow residents and their pets to stretch their legs. What is the current state of the BTR sector? The supply of BTR communities is not keeping up with demand. Challenges in zoning and a lack of investors contribute to the limited number of BTR units on the market. The BTR sector has catapulted in the last few years, taking over the southwest and creating opportunities for a diverse group of residents. However, BTR is still in its beginning phases, which looks like a gamble to real estate investors. There is limited data to support the rise of this sector, and investors don't want to bite without supportive operational and transactional histories. Paul said, “But I'll tell you evidence in the last six months is that it's a resilient sector, and I think, we're just starting scratching the surface here.” What are real estate investors looking for today? Most investment groups are looking for BTR projects that mimic multi-family housing from an operational standpoint. That translates to 150+ single-family or townhome units with amenities and onsite management. Paul said, “I do think you'll have ample demand because, from an investor's perspective, living in either one of those is still preferable for most people than it is to live in a multi-family deal.” How important is property management for BTR residents? Many BTR communities have tried different management strategies, some keeping the same style as multi-family complexes and others adopting a more personalized approach with residents. “The property managers are there in my mind for two reasons,” said Paul. “One is to serve the tenants, making sure they are comfortable and have a desirable lifestyle. Another part is back to the investors, right? I think you have to have a property manager who solves the investors' needs, which means trying to make it as efficient as possible and kind of a clear operating model.” Paul emphasizes how important property management is but indicates that strategy is still up for debate. Tune in to the full interview above to learn more about build-to-rent. Learn more about Parkland Communities at ParklandCo.com. About Parkland Communities Parkland Communities is a privately owned real estate development and investment firm that specializes in residential communities. It uses the latest market data to secure top locations across Georgia and provide residents with comfortable, modern communities to call home.

Jeremy Crawford, president and CEO of FMLS, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Crawford discusses what the NAR settlement means for homebuyers. What is the NAR Settlement? According to the recent NAR settlement, Realtors, brokerages and other members of the National Association of Realtors (NAR) owned or affiliated MLSs must establish a clear buyer agency agreement before the buyer agency can show a home to a consumer. This practice has been present in the state of Georgia since 1991. However, nationwide it's a large part of the settlement. As responsibilities shift to Realtor-owned MLSs, the pressure is on to enforce compliance as the housing market continues to grow. Considering these changes, FMLS has taken a position of consumer transparency. Its fields remain available and serve as offers of compensation from the seller to the buyer agency. These fields are optional, putting the decision to accept or pass at agents' fingertips. “FMLS does not arbitrate, mediate or get involved in the offer of compensation,” said Crawford. “We provide fields in the database for the listings that the agents can use at their discretion.” The NAR Settlement from the Buyer Perspective The NAR settlement added new challenges to the home buying process, affecting agents, buyers and brokers. As of August 2024, MLSs involved with NAR cannot put offers of compensation on multiple listing sites nor advertise that information. This update makes it difficult for brokers and agents to access crucial information for their clients and causes buyers' costs to rise as well. “The entire process for buying a home now is a little more complicated,” said Crawford. “It may be more expensive for the down payment and closing perspective for the buyers and less transparent, because they can't find the information on the Internet as easily as they could.” Buyers are expected to pay for their own representation now, which has created a shift toward home shoppers trying to browse on their own. Professional guidance is important during the homebuying process. There are many factors that often get overlooked without a trained eye, such as location, school districts, flood risk in certain areas, zoning, etc. What about home builders' ever-changing commission and compensation packages? Crawford notes that many agents are still engaging and writing up buyer-agency agreements with clients. “We now have many of the top builders in Atlanta or FMLS broker members - Toll Brothers, DR Horton, etc. - they're all FMLS broker members,” said Crawford. “Their listings are within FMLS, and they provide some level of offer of compensation to those agents who have a buyer community that would have interest and bring them a buyer. And I think the process there is still going to be the same for the builders. They're still going to offer opportunities for the buyer and the buyer agency who brings the buyer in.” Tune in to the full interview above to learn more about FMLS or visit ww.FirstMLS.com. About FMLS FMLS is the fourth largest multiple listing (MLS) service in the nation. Since 1957, it has served over 57,000 real estate professionals, including agents, appraisers, brokers and home inspectors. FMLS is privately owned and not affiliated with the National Association of Realtors. Crawford said, “Our mission is really to help brokers and agents transact real estate so they can fulfill the American dream of home ownership for their clients, be it buyer or seller.” A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging,

Pam Conner, city manager of the City of Powder Springs, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Conner discusses methods for developing one of Atlanta's fastest-growing cities. Events + Gatherings Events and gatherings are a driving force for city growth, according to Conner. The City of Powder Springs works diligently with residents to host diverse events that represent its larger population. The city plans yearly holiday celebrations, including Independence Day fireworks, Veteran's Day celebrations, chili cook-offs, and Hispanic Heritage Month activities in October. Other community events include the Brown Bag concert series, 5K running events, Bookfest, health and wellness workshops and meet-and-greets with local law enforcement. Listening to Residents Listening to residents' concerns and suggestions is another essential element of city planning. Whether it is a dog park or better roads, it is crucial for city planners to give residents a platform to voice their concerns. It is even more important to put those ideas into action. “We are also developing and planning to develop more parking and transportation improvements,” said Conner. “The city's a small city, and its geography is what it is. There are opportunities for some intersection improvements to help move people along, and, you know, the folks who do live here have valid comments and concerns about the traffic.” Adding Rooftops How does a city like Powder Springs grow its population? The City has added multifamily and townhome developments and strives to boost its population during the day. This means businesses and attractions invite residents to engage throughout the day through dining, recreation, shopping and more! Conner notes that walkability is especially attractive to new and younger residents. Situated on the edge of Thurman Springs Park Square, a new multifamily development is nearly complete with 220 units. These homes put residents within walking distance of city events, with some that include balconies overlooking the square. A second housing development is underway about two blocks from the downtown area. “I think that with all the apartments downtown and the multifamily, you're going to see that a lot of people work from home and that's going to boost the population during the day too,” said Conner. “Because you can work from home two or three days a week, run out and grab your coffee, or run out and grab your lunch and you can walk there.” Tune in to the full interview above to learn more about the City of Powder Springs or visit www.CityOfPowderSprings.org. About the  City of Powder Springs Located in southwest Cobb County, Powder Springs boasts a small-town atmosphere complemented by booming developments in housing, community engagement and recreation. What does city growth look like for Powder Springs? Recently, the City of Powder Springs recreated its City Center, once known as the “heart and soul of the community” during the city's beginnings. Other recent additions to Powder Springs include Thurman Springs Park, a town square area with an amphitheater and splash pad, Powder Springs Park and its renovated City Hall. “Grand ideas are grand, but they don't help you if they just stay on paper or on the shelf,” said Conner. “So, the city worked really hard with the Downtown Development Authority to make those changes downtown, and you can start to see that revitalization with more people down at the events that we have.” The Silver Comet Trail, a paved rail trail running from Smyrna, Georgia, to Alabama, passes through Powder Springs and is a recreational staple for residents. The Linear Park trailhead provides access from Powder Springs, forming connections across Cobb County. Powder Springs is also home to the Seven Springs Museum, full of rich local history. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio.

John Ryan, chief marketing officer of Georgia MLS, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Ryan discusses the current state of the housing market and his outlook for the future. Due to its rich business and employment opportunities, Atlanta maintains an active, dynamic marketplace that ebbs and flows with new industry. There were 75,000 homes that have sold this year so far, a 2.1% decrease from 2023. However, the “hot” market is fading away as Atlanta months of supply (MOS) is currently 3.8 months, according to Georgia MLS listings. Its listings have also increased to 17,800, a dramatic shift from 7,000 to 8,000 listings in past years. This is still a far cry from 6 months of inventory which has long been the normal in Atlanta. Interest rates continue to hover at 6.4%, which could be a confidence boost for buyers and sellers in today's marketplace after years of higher rates. The first-time homebuyer demographic is still challenged by these rate fluctuations, but there is hope for rate stability in 2025. Even with positive shifts in MOS and interest rates, there is still an overflowing demand in comparison to supply. Housing prices remain elevated with a median price of $400,000 across the Atlanta market and new construction listings are growing but still only represent 10% of total listings. “As we move into 2025, those rates should hover a little just above the 6% mark,” said Ryan. “That is still a reasonable rate, as we've seen historically, to make people move one way or the other within the marketplace.” As the market continues to shift and move around, Ryan emphasizes working closely with real estate professionals that can take you step-by-step through the process of buying or selling your home. Having trained agents and lenders on your side ensures that everything runs smoothly from listing to closing. Tune in to the full interview above to learn more about Georgia MLS or visit www.GeorgiaMLS.com. About Georgia MLS Georgia MLS is the largest real estate marketplace in Georgia, serving 52,600 agents and 4,600 brokerage offices across the state. Its offices can be found in the North Georgia Mountains, through metro Atlanta and all along the Georgia coast. What does Georgia MLS bring to the Atlanta housing market? The multiple listing service provides opportunities for brokerages and agents to connect and work together for their clients. Georgia MLS is also a proud founding partner of the Southeast MLS alliance – Georgia MLS, Charleston MLS, Charlotte MLS and Nashville MLS. “We are going to be providing active and off market data to our members, all under one platform, so our members will have access to three of the most desirable cities in the southeast,” said Ryan. “We are just trying to connect the dots of providing information, and then also a referral network that they have clients that are moving to different areas.” A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Alex Miller, director of land acquisition at Century Communities, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Miller discusses land acquisition from a national builder's perspective. Miller attended Indiana University and graduated with a degree in secondary education. When he discovered that teaching wasn't the best career choice for him, he went back to school, obtaining an MBA at Indiana Wesleyan University and a Master of Science with a focus on Finance from Georgia Southern University. His first job in real estate was as a financial analyst at Stanley Martin Homes in Atlanta. He did underwritings for land acquisition, new deals and general corporate finance. After a couple of years, he moved to Century Communities and now serves as the face of land acquisition. “Land acquisition, which is one of the reasons I love it, it's kind of the heartbeat of the company,” said Miller. “I like to think of myself on the front lines out there, battling for land. Without land, you don't have a home building company.” The most important land acquisition goal is achieving the business plan through daily actions. Miller forecasts five years out, which means that he looks at many different projects at the same time. Whether it is a finished lot, a deal that is just zoned or raw land, he assesses each project individually to determine where it fits in the five-year plan. “You structure where you deploy your capital and purchase these deals at the right time to meet those business plans in the future,” said Miller. “And it's tricky. Right now, Century's Atlanta division is working very aggressively to meet those goals.” Where is Century Communities looking to build in Atlanta? Miller said the industry-rich I-75 corridor toward Cartersville and Emerson is being discussed. Century is also working to build in South Fulton locations like McDonough and Douglasville, but the rising costs of land in the area challenge the land acquisition team. The current golden Atlanta markets are Cherokee County, Dawson County and Forsyth County. Choosing a location can be challenging, but Miller has criteria that clarify the decision. For example, when looking at raw land to develop into single-family home communities with two units per acre, he likes a minimum of 50 acres to work with. The number of acres is not as crucial when acquiring lots with zoning permits in hand or finished lots. Zoning is the risky aspect of land acquisition, so already-zoned lots are attractive to home builders like Century. With interest rates at an all-time high, home builders must consider what is affordable now for buyers and what will still be affordable in three to five years. Other challenges can pop up along the way, including pond agreements, lift stations for sewers that don't flow with gravity and rough topography. Miller and his land acquisition team constantly face new roadblocks on projects, but he enjoys the challenge. “I'll come home, and my wife, she'll ask me how my day was.” said Miller. “I have literally experienced every single emotion that a human has in a day because of these deals, but that's what makes it fun, too.” As housing trends change, there is a shift to smaller properties across the Atlanta market. Miller said that people are not shying away from higher-density communities and homes under 2,000 square feet. However, in areas like north Forsyth County, the demographic is different and favors larger lots and luxury products. He emphasizes the importance of home builders knowing the area and knowing their buyers to maximize profit in an ever-changing market. Tune in to the full interview above to learn about Century Communities, or visit www.CenturyCommunities.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011.

Kimberly Mackey, sales and marketing management consultant and trainer at New Homes Solutions Consulting, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Mackey discusses working with home builders, Realtors and brokers across the country to develop better procedures and practices that translate into predictable cash flow. New Homes Solutions Consulting primarily offers consulting services to real estate professionals and one-on-one training and coaching. One of the most important aspects of new home sales is lead generation. Builders and other real estate professionals must generate leads and establish contacts to sell homes. The four goals of lead generation include getting appointments for business, obtaining referrals, building relationships for future business and establishing a repertoire. “Lead generation is like bathing. Hopefully, you do it early and often, and you've got to do it every day,” said Mackey. “If you do it every day over time, then you are going to generate lots of leads.” Referrals are crucial for generating leads, but for many individuals, it can feel daunting to find a starting point. Mackey shared her best tips for making connections with confidence: Identify yourself - Wear a name tag or something with your company's logo to distinguish yourself in a crowd. Carry your contact information with you – Whether you carry physical business cards or prefer a scannable option, have your information readily available in case you make a connection at a networking event or the grocery store! Make the connection personal – Ask people questions and really listen to their answers. If they are wearing branded apparel from your favorite sports team, use that as a launching point. For a simpler approach, try asking about their connections to the area. “Try to make a personal connection with people in a way that makes you memorable and makes you stand out,” said Mackey. “So, then people realize that you're genuinely concerned about them and getting to know them, rather than just trying to take their money.” Looking to find leads in your community? Networking is another important part of marketing yourself. Many real estate professionals limit themselves to just builder association events, but reaching further can have a rewarding effect. Mackey suggests attending local Realtor events, public speaking workshops and other functions that help you grow and get connected. A burning question in marketing is always – when, if ever, is it ok to ask for a referral? Mackey finds that the sweet spot for referrals is when home shoppers are thinking of buying a home, and right after, they do. Her go-to line is “How would you like to pick your neighbors?” a fun but successful quip that resonates with prospective buyers. “Referrals are definitely the way to go,” said Mackey. “I love it when I hear, ‘Oh, so-and-so referred me to you. It's a natural bridge into the conversation, it's almost a shorthand to it.” Mackey's biggest piece of advice is to follow up and make an impression. She likes to send hand-written notes because they are impressionable in a digital world. Other methods include postcards, e-blasts and other outreach tactics that get people thinking about your company. Tune in to the full interview above to learn more about New Home Solutions Consulting or visit www.NewHomesSolutions.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are n...

This week we head back to 1981, and to Bedfordshire, as we meet the Morgan family. Carol Morgan was a kind, happy woman, who loved life. To the outside world, she was a successful businesswoman, a valued member of the community, and a happily married mother of two. But behind closed doors it was a different story. Cracks were beginning to appear, and Carol's days were sadly numbered... To get an exclusive NordVPN deal, head to https://nordvpn.com/seeingred to get an extra 4 months on the 2-year plan. There's no risk with Nord's 30-day money-back guarantee. If you would like to support us on Patreon, you can find us here: www.patreon.com/seeingredpodcast If you would like to buy us a coffee, hit the link below: https://www.buymeacoffee.com/seeingredtw Get your merch here: www.seeingredpodcast.co.uk Theme music arranged and composed by Holly-Jane Shears - check her work out at www.soundcloud.com/DeadDogInBlackBag Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week we head back to 1981, and to Bedfordshire, as we meet the Morgan family. Carol Morgan was a kind, happy woman, who loved life. To the outside world, she was a successful businesswoman, a valued member of the community, and a happily married mother of two. But behind closed doors it was a different story. Cracks were beginning to appear, and Carol's days were sadly numbered... To get an exclusive NordVPN deal, head to https://nordvpn.com/seeingred to get an extra 4 months on the 2-year plan. There's no risk with Nord's 30-day money-back guarantee. If you would like to support us on Patreon, you can find us here: www.patreon.com/seeingredpodcast If you would like to buy us a coffee, hit the link below: https://www.buymeacoffee.com/seeingredtw Get your merch here: www.seeingredpodcast.co.uk Theme music arranged and composed by Holly-Jane Shears - check her work out at www.soundcloud.com/DeadDogInBlackBag Learn more about your ad choices. Visit podcastchoices.com/adchoices

Erik Martinez, executive VP and co-owner of Blue Tangerine joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Martinez discusses real estate e-commerce and everything home builders should know to be successful in a technology-driven world. How does e-commerce work in the real estate sector? Martinez explains that there are two objectives to consider: branding and accessibility. Home builders invest in websites with tight branding and stunning imagery because it draws home shoppers in. However, many shoppers seek easy-access information that can be seen from the homepage. Blue Tangerine assists home builders by transforming their sites with quick, easy links that connect buyers with the necessary information to take further steps toward purchasing a home. “I need to know: ‘Do you build where I want to buy?', ‘Do you have a price point that's in my budget?' and ‘Do you have a style that resonates with me?” said Martinez. “And if I could address those three questions when I land on any page on the site, then you're going to get me to engage.” When home builders set up digital marketing, the goal is always to keep shoppers engaged and scrolling through the site for a significant amount of time. Martinez suggests interactive components that outline floor plans and allow shoppers to explore any current customization options. Setting up this level of data is an investment, but it makes a difference between your business and your competitors because buyers are looking to absorb tangible information without searching for it. How does Blue Tangerine keep home shoppers engaged even after leaving the site? Like many e-commerce providers, it targets website visitors when they enter the site, as they explore it and again when they leave to check out competitors. A simple “Can we send you more information” pop-up gets about 3% engagement, but Blue Tangerine can take that data and adjust marketing accordingly. “A good e-commerce retailer would not only capture that [data], they follow up with you via an email sequence or a text sequence, depending on what you what that particular buyer chooses, and they'll provide the benefits of the product,” said Martinez. “They'll provide recommendations on other products and tell the story of the brand.” Another approach is to provide a sense of scarcity. What does that mean for home builders? If someone visits the site and looks at a particular floorplan or community, you want to follow up and make it seem in-demand. Maybe only two lots are available in the community they viewed, so an informative email might inspire that person to put down a deposit sooner than later. Making your products seem important to shoppers and encouraging a healthy level of urgency to purchase is important. Tune in to the full interview above to learn more about Blue Tangerine, or visit www.BlueTangerine.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the ...

Jessica Griggs, CEO and founder of LaRuche Photo, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Griggs discusses her transition to real estate photography and shares a few tips and tricks. Starting in her early 20s, Griggs established a successful wedding and videography business that allowed her to cultivate her passion professionally. When life brought her to Georgia, she transitioned into real estate photography and created LaRuche Photo. The business started with just Griggs herself and now features a team of nine photographers. What does real estate photography encompass? LaRuche serves real estate professionals from many sectors, including Realtors, home builders, interior designers and stagers. Whether your home is a short-term rental, new build or for-sale property, Griggs and her team provide home shoppers with a personal look. While real estate makes up almost 70% of its clientele, LaRuche also offers other photography services such as headshots, event coverage and weddings. When it comes to selling a home, photography is a crucial step in the marketing plan. Photos communicate visually for homebuyers, but they must be combined with other promotional assets to ensure a successful marketing strategy. LaRuche offers a wide range of services, including videography, Matterport 3-D home tours, drones and more. “I've always said a photo speaks 100 words, and a video speaks 1,000 because we live in a world of social media,” said Griggs. “We live in a world of scrolling one video after the next. Depending on your audience, you may have an attention span of two minutes, or you may have an attention span of two seconds.” In the last few years, Matterport has blown up in the real estate business, but how does it benefit both buyers and sellers? Matterport allows home shoppers to take a virtual “tour” of a home, utilizing dozens of photos merged to create 3-D images. It is a great strategy for sellers because it can reach homebuyers across the country and is cheaper than videography. Griggs shared her thoughts on videography strategy as well, expressing the difference between trendy and successful. Businesses want “viral” videos, but that level of popularity is based on factors that can seem impossible to achieve. Things like numbers of posts per week, influencer appearances and other algorithm feeders can take your video over 10,000 views or just plateau at 1,000-2,0000 views. For most businesses, the strategy for success is simple: know your audience! Older generations love horizontal format and longer videos, while younger generations are all about the vertical format and shorter videos found on social media. “I think it really depends on the audience you're trying to appeal to,” said Griggs. “If your audience is all over the place, then it's best to do both vertical and horizontal, because you're getting that long format for social media platforms like YouTube and vertical format for somebody who sits on TikTok all day.” With AI and other virtual products entering the market, how does that affect LaRuche Photo and real estate marketing? Griggs believes human-to-human engagement is important for the industry. AI is beneficial for small touch-ups but can be noticeable on a larger scale. Griggs said, “At the end of the day, it's composition, it's talent, it's expertise, and it's a good eye.” Tune in to the full interview above to learn more about LaRuche Photo or visit www.LaRuchePhoto.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions.

Mandy Crater, executive director of the HomeAid® Atlanta and Ronnie Cline, vice president of construction with Taylor Morrison, join host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Crater and Cline discuss what it means to be a Builder Captain for HomeAid® Atlanta and volunteering as a home builder. Since 2001, HomeAid® Atlanta has worked to build new lives for individuals experiencing homelessness. The organization has completed over 200 construction projects and continues to make a difference through construction, community engagement and education. In partnership with local homebuilders like Taylor Morrison and nonprofit housing providers, HomeAid® Atlanta provides stable places for individuals or families to stay. “We get discounts and donations from our friends in the building industry and help our friends that are in the housing industry use those discounted donations to improve their facilities, to expand, to maybe just do some maintenance,” said Crater. “So, then they are spending their hard-earned money on the people that they're trying to help.” Taylor Morrison is currently partnering with HomeAid® Atlanta on two projects, Breakthrough House and a project in Cherokee County for girls in foster care. Breakthrough House is comprised of two sections: one for single women transitioning into sobriety and the second for recovering mothers and their children. Up in Cherokee County, Taylor Morrison and HomeAid® Atlanta plan to construct a place for family visitations, donation drop-offs and more, further enhancing the security of the campus. As a top five national builder, Taylor Morrison is a great resource for building quality homes that last for those in need and is a proud Builder Captain. “Taylor Morrison is very supportive of everything that we do with HomeAid ® and what it brings to the community, but it is a huge responsibility,” said Cline. “The great thing is, our trade partners out there really work with us side by side, and the relationships that we build over time are unreal, and their generosity is great. They contribute a lot to these projects, and the relationships that they build with those that we're helping last a lifetime.” For many projects, including HomeAid® Atlanta builds, Taylor Morrison calls on its own trade partners. Cline describes it as “team building” when the construction company and its trade partners collaborate on projects off the clock. “Generally, we'll have multiple trades in every area, and I've never had one not want to help,” said Cline. “Usually, they want to do a lot more than what we're even asking them to do. Our trade partners are huge to us and our business. We can't do it without them, and for what we do with HomeAid®, they really contribute a lot.” How does the HomeAid® process work financially? Non-profits are invited to fill out an application but must have at least 75% of the project cost in the bank. For a $100,000 project, that means $75,000 is secured. The goal when bringing in Building Captains and their trade partners is to get the cost down further. If the project can be completed for 50% less than expected, the rest of the money can go towards maintenance, furnishing the space or back to the bank for another project. “That's their skin in the game because this is their facility,” said Crater. “We're just helping them to make it nicer or even constructed in the first place, and then they have a space where they can do their work and help people move forward with their lives.” How can you get involved? Well, that is easy! Builders can volunteer as a HomeAid Builder Captain to lead the construction of a housing facility or get involved with a one-day, hands-on project. Taking on a build project with HomeAid Atlanta is the perfect opportunity to do what you do best - build homes! Tune in to the full interview above to learn more about HomeAid® Atlanta and Taylor Morrison, or visit www.HomeAidGA.

This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process. https://www.buildermarketingpodcast.com/episodes/233-online-homebuyer-mystery-shop-results-leah-fellows-and-carol-morgan  

Teri Frye, sales associate of the Frye Team, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Frye discusses the NAR settlement and what that means for homebuyers and agents. Frye works alongside a team of four agents, including her husband and son, representing homebuyers and sellers across the metro Atlanta area. With its smaller team, the Frye Team offers clients a more personal experience. The NAR settlement has been a hot topic amongst housing professionals, but what does it mean for those looking to buy or sell their homes? Well, that is a little complicated. Now anyone seeking help from a real estate agent will need to negotiate commission or compensation upfront with their agent and sign a buyer brokerage agreement (BBA). Agents can no longer include the commission in the price of any home listed in the multiple list service (MLS). Of course, the goal is to have the commission compensated by the seller, but not all sellers will offer the full 3%. “The Fry Team has always offered guaranteed services, which gives the buyer and or seller the option to cancel the agreement at any time,” said Frye. “We would never stand in the way of a buyer or seller getting what they want.” How will Appraisals be impacted? Appraisal can also be a sticky situation for homebuyers, but enlisting an agent can help. In Georgia, if there is an appraisal gap, buyers have three options: the seller can agree to reduce the price the buyer and seller can agree to meet somewhere in the middle or anywhere in between or buyer has a right to terminate. Buyers are not obligated to purchase if the home does not appraise, especially if that is a contingency in the offer. “Most sellers have a lot of equity, and I think you just have to know the market,” said Frye. “If you're going in blindly, you have room for error. You have to do your homework on the front end and really understand the market, understand the homes, the comps, what it means. We actually do the work and attempt to help the appraiser.” Frye's biggest advice for buyers is to do their research when looking for an agent. Find out what agents bring to the table and how that benefits you in your home shopping experience. Buyers browse online and get lots of details about potential homes, but hiring the right agent can take you even further. Buying a home is a big financial step, which is why representation matters. The median home price in Atlanta is currently in the $500,000s and going upward. A quality agent can help you navigate the buying process smoothly with knowledge of the market, legalities and the buyer brokerage agreement. The Frye Team is committed to offering guaranteed service for clients whether it is their first home purchase, second or third! Fry said, “People don't do this every single day, and I think having the understanding, the compassion, and really walking them through the steps and helping them to the bottom line matters.” Tune in to the full interview above to learn more about The Frye Team or visit www.FryeTeam.com.  A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Est...

Tommy Lester, manager of Atlanta Initiatives for Capital Impact Partners and David Greisman, spokesperson for Capital Impact Partners, join host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Lester and Greisman discuss the Equitable Development Initiative. Born and raised in Atlanta, Lester has over 25 years of experience in banking, financing and investing in the area's rich real estate. Greisman joined Capital Impact Partners a few years ago, bringing a fresh perspective to the mission-driven institution. Capital Impact Partners is a community development financial institution that seeks to provide community organizations with the necessary financing to thrive. What does that look like? Capital Impact Partners helps developers combine affordable housing, better access to healthcare and education, healthier food selection and cooperative developments. It works with its sister organization, CDC Small Business Finance, to specifically assist small businesses. The Equitable Development Initiative (EDI) is an excellent way for emerging real estate developers to come together and learn new tips and tricks of the trade. Previously successful in Detroit, Washington D.C., the San Fransico Bay area and Dallas, Texas, this nine-month program encourages developers to continue their education and connect with others in the field. Lester said, “It helps people get their businesses in line to be able to accept funding from major sources and do bigger deals,” said Lester. “At the same time, it exposes them to lenders and funders who are ideal for them, whether it's because of their project type or their social mission.” Throughout the program, Capital Impact Partners works with real estate developers to take their projects to the next level through various aspects like financing, site acquisition and more. Applicants should be established in the real estate industry; this cohort program is not for individuals looking to break into development. This year, 35 applications were turned in, and the list of 15 finalists will be published soon. “We're really strategic about making sure that the people that are part of the program are from this community,” said Lester. “It's not open nationwide, it's open to people specifically from here.” Capital Impact Partners is proud to work with numerous local partners in Atlanta, including House ATL, Reinvestment Fund and the Wells Fargo Foundation's Growing Diverse Housing Developers program. Together, these institutions and organizations serve metro Atlanta in DeKalb, Clayton, Cobb, Fulton, Gwinnett and Douglasville counties. By targeting areas of growth, Capital Impact and its partners can ensure that the needs of these communities are met. Greisman said, “We've seen people who are committed to affordable housing come in and be able to grow their businesses and do more to help the communities.” How does the EDI program contribute on a larger scale? A pre-course evaluation gives instructors and speakers a starting point for each participant. Individual strengths and weaknesses are noted and then re-evaluated at the end of the nine-month cohort. Participants then present their projects to an audience and are judged on quality and other factors. “Every unit and every building that these developers work on is helping be part of the solution,” said Greisman. “Again, it is a very complex ongoing issue, but being able to help these local developers is going to provide part of that solution and help the people who really are the backbone of these communities.” Tune in to the full interview above to learn more about Capital Impact Partners, or visit www.CapitalImpact.org. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incor...

Jim Chapman, president of Jim Chapman Construction Group (JCCG), joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Chapman discusses the build-to-rent housing market in Atlanta and throughout the Southeast. Chapman began his career in Atlanta, beginning in custom home construction, then moving towards the active adult market. After years of building these larger communities, he was inspired to develop a rental version before build-to-rent was even popular. When a plot of land in Athens showed promise, Chapman got to work, building The Cottages at Ridge Pointe, an impressive 211-home community in Athens, Ga., with amenities. The community was a huge success. What can Jim Chapman Construction Group do for you? The company develops and constructs homes, amenities and other community features for investors, developers and others in the industry. Whether you just want houses built on your land or looking to add an amenity complex to an existing community, Jim Chapman Construction Group wants to make it happen! Chapman is licensed as a general contractor in six southern states, including Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee. Chapman said, “I'm licensed in all six of southeastern states and we're currently building in or actively bidding jobs for developers and investors in all six.” Under the brand of Ranch Cottages for Rent, Jim Chapman Construction Group creates friendly, for-rent communities that provide the luxuries of homeownership without the hassles. There is also no age restriction for residents, opening the community to all interested individuals. “People want more experiences, more to do with life and less to do with their home,” said Chapman. “They don't want to maintain a home and renting is a great option.” For many current residents, the desire for multigenerational housing has led them to lease a home with Ranch Cottages for Rent. Residents of varying ages can live under one roof and have easy access to community amenities, local schools and top-rated healthcare. “These are people who are very successful, who have good incomes, are good citizens,” said Chapman. “They're renters by choice to emulate a lifestyle they want, which is lock and leave and maintenance free.” Jim Chapman Construction Group has many projects in the works currently, including the Cottages at New Hampstead in Savannah, Ga., two developments in Huntsville, Al. and multiple in Florida near Tallahassee and Wildwood. North Georgia residents can also check out the Cottages at Walker Ridge in Fort Oglethorpe near Chattanooga at the Georgia-Tennessee border. BTR investors and developers interesting in expanding their BTR community footprint in the southeast are encouraged to reach out to Jim Chapman Construction Group today and begin their partnership. Tune in to the full interview above to learn more about Jim Chapman Construction Group or visit www.JimChapmanConstructionGroup.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real es...

Geoffrey Deckelbaum, partner and co-founder at SRP Lending, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Deckelbaum discusses the private lending process for residential real estate in Atlanta. Born into a family of real estate developers, Deckelbaum's interest in real estate blossomed from an early age. After college, he worked in a bank, financing developers and homebuilders. In the last decade, he decided to switch focus in his career and moved into the private lending sector. Founded by Geoffrey Deckelbaum and Michael Ray, SRP Lending provides short-term financial solutions for home builders, real estate investors and developers. From acquiring lots to renovations on project homes, SRP Lending is a partner for real estate professionals who want to grow the housing opportunities in metro Atlanta. Lending has become increasingly difficult in the homebuilding industry due to banking limitations. Banks offer funds based on credit and other traditional factors, but SRP is proud to lend based on its client relationships and the project vision. This distinctive difference moves the homebuilding process forward and provides peace of mind for clients. Deckelbaum said, “If we can understand our builder's view as to where they want to go, and the project that makes sense to us, we want to find a way to help them achieve their goals.” Why choose private lending over traditional bank loans? If a home builder goes to the bank for a loan, the credit approval process can take a long time, not including the 60 to 90 days to reach closing. SRP Lending approves loans in as little time as a few business days, allowing clients to put cash down on properties and remain competitive. Private lending also presents more customized loan options that meet clients where they are and ensures their projects come to life quicker. Looking for lending opportunities for your next project? SRP Lending is local to metro Atlanta and services clients within one hour of the city. Potential clients are encouraged to meet with Deckelbaum and Ray to ensure the best loan fit before buying property. SRP Lending walks with clients every step of the way, including visits to potential properties and discussing any changes throughout the building or renovation process. “We will go see your property before we commit but, the advantage to using us is that once we get onsite, we know you, and we've seen the project you want to do,” said Deckelbaum. “We can tell you immediately what our loan would look like.” SRP Lending works with numerous real estate agents and marketing experts that provide competitive information about buyers, home trends and more! That information is then passed to its clients, offering key strategies for marketing and elevating the value of their properties. “SRP Lending is committed to the residential marketplace. Homebuilding and renovations are the passion that Mike and I had for many years,” said Deckelbaum. “We do this not as a job, but as a gap we fill in the industry.” Tune in to the full interview above to learn more about SRP Lending or visit www.SRPLending.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Ryan MacDowell, partner at MacBuilt Homes, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, MacDowell discusses the custom home market in Atlanta and what clients can expect when they choose MacBuilt for their dream home. Born and raised in Atlanta, MacDowell is a second-generation homebuilder. He formed MacBuilt Homes in 2016 and instantly made an impact with Atlanta's luxury homebuyers. Driven by a desire to flip the script on builder-customer relations, MacDowell introduced newer technology to the construction process, creating a clear view of the project for builders and clients. Using an owner portal and updated photography, MacBuilt Homes involves homebuyers in the building process with daily updates. MacDowell said, “Our goal has always been to transform the industry so that people have an enjoyable experience overall.” MacBuilt has expanded its reach tremendously in the last ten years, touching metro Atlanta hotspots like Buckhead, Sandy Springs, Norcross and northern areas like Acworth and Woodstock. MacDowell's knowledge of the area has been instrumental in choosing new locations and providing an intelligent perspective of the Atlanta cityscape. Wondering what top design trends custom-home shoppers are choosing? Home styles like modern contemporary, modern farmhouse and traditional are popular among MacBuilt's clients. Quality is the backbone of most homebuyers' expectations but features like energy-efficient appliances and luxury flooring are appreciated. “They're expecting to come through on their final walkthrough and see that they're not having to put 100 pieces of blue tape on the walls,” said MacDowell, “They are expecting to see quality as it takes place.” Aside from custom-build projects, MacBuilt is pleased to offer customers renovation services as well. MacDowell notes that after the COVID-19 pandemic of 2020, the need for updated spaces increased. Some key projects include adding home offices, basements and other renovations that increase living space upward and outward. “There's certainly some people looking for multi-generational living again, too,” said MacDowell. “That had gone away for quite a while, and now it's about finding some spaces for family members to move back or for children to stay a little bit longer.” With mortgage rates at a steady high, many luxury homebuilders are seeing an increasing number of cash-only buyers. Atlanta is a hub for relocation, so buyers often come from out-of-state and find properties in the $1 to $2 million range, a significantly lower price from where they started. Who is putting down these offers? Among the MacBuilt Homes buyers, the cash-only offers are coming primarily from young technology professionals moving to Atlanta and 55+ individuals. Tune in to the full interview above to learn more about MacBuilt Homes, or visit www.MacBuiltHomes.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers,

Dana Keller, vice president of marketing at Harrison Homes, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Keller discusses the transition Harrison Homes has made to a design-build firm and upcoming luxury homebuilds in metro Atlanta. With over 20 years of marketing experience under her belt, Keller joined the Harrison Homes team in 2020 and quickly fell in love with the residential real estate market. Harrison Homes was founded in 2007 as a privately owned and operated design-build firm specializing in residential development. Across north metro Atlanta, Harrison has built over 350 luxury single-family homes and townhomes. Years of experience in speculative and custom home building give team members the tools and knowledge to offer clients quality construction at an affordable price point. Keller said, “It is really in the last two years that we have solidified our transition as a design-build firm for residential developments, in both for-sale and for-rent arenas, single-family homes and townhome communities.” Harrison presents clients with a “one-stop-shop” approach to homebuilding. Starting with the discovery process, the firm's team connects with clients to assess their goals for the project and determine necessary services. An in-house architect and interior design team make this step feel comfortable for clients. From there, the process moves to the contract phase and then permitting, procurement and vertical construction begins. Harrison can also assist with horizontal construction for a seamless plan to completion process. Coming soon in east Roswell, vertical construction has started on East Village, a community of 74 high-end townhomes located just off Holcomb Bridge Road. These three-story townhomes feature two to four bedrooms and tons of luxury details. Prospective buyers can look forward to soaring, 10-foot ceilings, shaker-style cabinetry and quartz countertops in the kitchen, walk-in pantries and spa baths with double-sink vanities. In Brookhaven, Harrison is pleased to announce vertical construction will begin soon on Sunland Park. Limited to just five new residences, these single-family homes offer five bedrooms and four baths on 3,800 square feet. Upscale, contemporary design sets this community apart, making it a unique opportunity for Atlanta home shoppers. Sunland Park is conveniently located near the desired Ashford Park elementary school district and walkable to local Brookhaven dining, shopping and entertainment. Harrison just completed homes in the Lake Oconee area and plans to expand further with an upcoming townhome project. Keller said, “Brookhaven is where Harrison began, so we are excited to be back in our home neighborhood.” Wondering what luxury homebuyers are looking for? Harrison presents clients with competitive design elements, including walk-in pantries, natural stone exteriors and statement lighting in their homes. “It's fun to see our designers mix those stable, true classic elements and dial them up to meet the new trends,” said Keller. “But they still sustain an overall longevity and ensure they won't be outdated in two years.” Tune in to the full interview above to learn more about Harrison Homes, or visit www.HarrisonATL.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your...

Brett Forney, managing partner of Prim Properties, joins host Carol Morgan for this week's Atlanta Real Estate Forum Radio episode. Forney discusses the build-to-rent (BTR) property management industry in this podcast segment. Forney's strong background in real estate makes her and Prim Properties great resources. Growing up in east Tennessee, she shadowed her mother at her brokerage by attending open houses and visiting home builds from a young age. In high school, she worked as a maintenance technician for a rental property company and stayed on for 18 years. Prim Properties is a new property management company specifically focused on the build-to-rent sector. Traditional, apartment-style management was not an ideal solution for BTR properties, so Prim Properties adopted a new approach tailored to this growing sector. “It was birthed out of a desire to do something better,” said Forney. “A little more prim and proper way to manage BTR than the typical apartment approach.” At Prim Properties, comfort and connection are important. Management strives to know its residents by name, communicate thoroughly from a contractor-style approach and create a space for feedback. The build-to-rent residents are a unique demographic that includes empty nesters looking for lower-maintenance living, medical students seeking short-term living for a couple of years and individuals waiting for their dream homes to complete construction. Typical “knock-on-the-door" maintenance can be frustrating, but Prim Properties' concierge-style service ensures that residents feel comfortable with their homes. Management provides residents with various services such as mail collection, making sure pipes are dripping during the colder months and exterior maintenance and landscaping year-round. What makes the Prim Properties approach stand out? The property management team cares and takes the time to listen to residents. This approachaffects the overall environment of the developer's BTR communities. Management is trained to prioritize quality time with residents, ensuring higher lease renewal rates. “We try to manage with unrelenting hospitality,” said Forney. “We love on our people so they love where they live and stay there.” Resident activities are also a huge aspect of Prim Properties' culture. From craft and cooking classes to end-of-school celebrations, the property management company ensures its residents have opportunities to socialize and feel appreciated. Looking to make your mark in the real estate industry? Prim Properties is currently hiring! It has already welcomed many new faces to the team, including director of operations Ron Romano and leasing director Ron Telfair. Taking a “hire with heart” approach, the company hires talented individuals in roles that indulge their dreams. Whether your background is in HR, construction, property maintenance or something else entirely, there are positions ready to be filled. In addition, Prim Properties is seeking ownership groups to partner with as it continues to grow. The company is still in its early stages, so now is the time to secure this unique property management strategy. Forney said, “If there are ownership groups that understand the resident experience, customer service and hospitality we want to provide, those are the ownership groups that will really fit here.” Tune in to the full interview above to learn more about Prim Properties, or visit www.PrimProp.com. The website is still under development, so more urgent inquiries can be emailed to info@primprop.com. A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations,

Sandra introduces you to Carol Morgan and Nicole Clark, and the unique methods they use to communicate with their children Mikey & Emberly in the Afterlife.See omnystudio.com/listener for privacy information.

Sandra introduces you to Carol Morgan and Nicole Clark, and the unique methods they use to communicate with their children Mikey & Emberly in the Afterlife.See omnystudio.com/listener for privacy information.