Podcasts about marketing report

Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul?

Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul?

Peter Wybenga en Bas Vlugt spraken in deze uitzending met Almar Fernhout van SMYLE, Mischa Schreuder van Fitzroy, Kim van Drie van Hands Off My Chocolate, Thomas Elias van UNLIKE, Bart de Vries van HYPR en Britt Hogenhuis en Sophie van der Schaft van AndAgencyAmsterdam. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en wordt gesponsord door De Combinatie van Factoren.

The Future of Mental Health: Insights from the 2025 State of Mental Health ReportIn this episode of The Beacon Way Podcast, Jennifer hosts Brandon and Sanjana to discuss the findings of the 2025 report on mental health insurance and marketing trends. Sanjana, co-founder of Thrizer, and Brandon, owner of BG Copywriter, provide an overview of the report's key insights, including the challenges faced by clinicians with insurance, the growing trend of private pay, and potential innovations to improve the mental health industry's sustainability and accessibility. The conversation also covers the significant frustrations clinicians experience with insurance hurdles, the necessity of better data and stories behind the statistics, and potential improvements for future reports and industry practices. 00:00 Welcome and Introductions00:56 Overview of Thrizer and the 2025 Report02:12 Challenges with Insurance in Mental Health03:24 Insights from the 2025 Report03:36 Brandon's Perspective and Surprising Findings07:28 Feedback and Reception of the Report10:07 Future Directions and Improvements14:44 Addressing Out of Network Benefits21:43 Concluding Thoughts and Next Steps

Episode SummaryIn this episode of OnBase, host Chris Moody chats with Maximus Greenwald about reimagining traditional outbound strategies through a concept he calls "warmbound"—the fusion of outbound execution with inbound energy. Maximus walks us through the broken state of traditional lead scoring, the inefficiencies of outdated TAM/SAM/SOM frameworks, and why marketers should own the pipeline.He breaks down how intent signals, AI, and horizontal marketing teams will reshape the future of GTM. Maximus also shares how he tests big bets as a founder, what marketers can learn from enterprise sellers, and how personalization must evolve in the age of generative AI.Key TakeawaysWarmbound, Not Outbound: The strict division between inbound (marketing) and outbound (sales) is outdated. The future is unified, pipeline-first, go-to-market strategies driven by intent.Classic Lead Scoring Is Broken: Rigid filters based on outdated firmographics miss major ICP opportunities. AI can dynamically model what actually drives revenue.Signal Stacking Is the New ICP: Combine CRM, intent data, buyer behavior, and historical signals to build a more accurate, real-time picture of purchase readiness.Marketers Should Own Pipeline: With the right data and tools, marketing can—and should—run outbound motions and be comped like sellers.Horizontal Over Vertical Marketing: Organize teams around the buyer journey stages (cold, warm, hot) instead of just marketing channels.Quotes“Inbound versus outbound is a false dichotomy. Your outbound should drive inbound, and your inbound should fuel outbound. It's all one team now.”“You don't stay in someone's TAM forever. SOM is dynamic. A lead heats up, cools down, and reenters. We need systems that move with that fluidity.”Best Moments03:00–05:00 – From Google Maps to SaaS: Maximus shares how he transitioned into sales and marketing.06:30–09:00 – What's broken in lead scoring—and how AI can fix it.13:00–16:00 – Rethinking TAM, SAM, and SOM as dynamic, not static.20:00–24:00 – The rise of the horizontally structured marketing org.28:00–31:00 – Why marketers should carry a quota—and get paid like enterprise reps.Tech RecommendationsAutobound – An AI-powered sales copywriting tool that personalizes based on deal-winning language.Default – An Inbound lead routing and scheduling engine.Resource RecommendationsPodcast:30 Minutes to President's Club.Report:The 2025 State of Marketing Report by HubSpot.Shout-outsKieran Flanagan – SVP of Marketing at HubSpot.Dave Gerhardt – Founder of Exit Five, formerly Drift.Hunter Walk – Partner and Co-Founder at Homebrew.Finn Murphy – General Partner at Nebular VC.About the GuestMaximus Greenwald is the Co-founder and CEO of Warmly, an AI-powered outbound platform that transforms how companies think about lead generation, pipeline development, and the convergence of sales and marketing. Before founding Warmly, Maximus began his career in engineering and product development at Google Maps, and eventually made the leap from big tech to B2B SaaS entrepreneurship. Today, he helps hundreds of companies unify inbound and outbound strategies under one mission: driving warm leads through smarter, signal-based marketing.Connect with Maximus.

Een nieuwe aflevering van Marketing Report op New Business Radio gemist? Peter Wybenga en Bas Vlugt spraken deze uitzending met Robin Blok van ATAG, Gijsbregt Vijn van Lemon Scented Tea, Jasper Colijn van Maxxxim, Nancy Pronk van Qogni en Thijs van Dijk van Chocolate. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en wordt gesponsord door De Combinatie van Factoren.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um Out-of-Home-Werbung. Wir schauen uns an, was der Unterschied zwischen Digital Signage und Digital Out-of-Home ist, wie man Out-of-Home-Werbung richtig gestaltet und welche Vor- und Nachteile das Ganze hat.____________________________________________Marketing-News der Woche:Hyperpersonalisierung in der WerbungMehr als die Hälfte der Deutschen hat bereits ein Produkt gekauft, nachdem sie eine passende Anzeige gesehen hat. Besonders auf Social Media, in Online-Shops und über Suchmaschinen nehmen Nutzer personalisierte Werbung wahr. Künstliche Intelligenz wird diese Entwicklung weiter vorantreiben, indem sie Anzeigen noch gezielter auf individuelle Interessen zuschneidet. Während Werbung für alltägliche Produkte wie Lebensmittel als hilfreich empfunden wird, sehen Verbraucher personalisierte Anzeigen in Bereichen wie Finanzdienstleistungen oder Politik eher kritisch.Samsung ist die beliebteste Marke der WeltLaut der aktuellen YouGov-Analyse "Best Global Brands 2025" führt Samsung das weltweite Ranking an. YouTube und WhatsApp folgen auf den Plätzen zwei und drei. In Deutschland liegt PayPal an der Spitze. Adidas ist die beste deutsche Marke im internationalen Vergleich und belegt global den fünften Platz. Besonders auffällig ist die Entwicklung von Vodafone, das in Deutschland den stärksten Anstieg verzeichnet. Die Studie zeigt, dass Marken mit einer hohen Konsumentenbindung langfristig erfolgreich bleiben.Deutsche Marken müssen ihr Image erneuernDas Label "Made in Germany" verliert für viele Deutsche an Bedeutung, während es international weiterhin hohes Ansehen genießt. Besonders in China wird es als Qualitätssiegel geschätzt. Eine Studie von Sturm und Drang, Serviceplan und Meisterkreis empfiehlt deutschen Marken, sich stärker auf Innovation und kulturellen Mehrwert zu konzentrieren. Wichtige Konzepte für die Zukunft sind "Future Proof from Germany", "Driven by Science from Germany", "Culture Enriched from Germany" und "Co-Developed from Germany". Ziel ist es, deutsche Produkte nicht nur als technisch zuverlässig, sondern auch als Lösungen mit echtem Mehrwert zu positionieren.Marketing in Deutschland: Fehlende Zielgruppen-DatenViele deutsche Marketer fühlen sich nicht ausreichend mit Daten über ihre Zielgruppen ausgestattet. Während in Großbritannien mehr als die Hälfte über hochwertige Daten verfügt, sind es in Deutschland nur 44 Prozent. Der "State of Marketing Report 2025" zeigt, dass First-Party-Daten immer wichtiger werden, da Third-Party-Cookies an Relevanz verlieren. Millennials stehen besonders im Fokus, während die Generation Z weniger stark im Marketing berücksichtigt wird. Eine überraschende Entwicklung betrifft Influencer-Marketing. Mehr als 80 Prozent der Befragten halten es für wahrscheinlich, dass Künstliche Intelligenz schon bald echte Influencer in den sozialen Medien ersetzen wird.____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Peter Wybenga en Bas Vlugt spraken in deze uitzending met Hanka de Bruin van Jacobs Douwe Egberts, Liedewij Hentenaar van Audify, Henri Lessing van Age Media en met David Barens van Matter Content Agency. Daarnaast was de ziener deze uitzending Marijnke van der Burgh van ZIGT. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Peter Wybenga en Bas Vlugt spraken in deze uitzending met Joost van den Berg van Dr. Oetker, Michael Maljers van Putiton, Niek Custers van ZIGT, Coen Zuijdervliet en Harmen Scherpers van DCVF én trendwatcher Adjiedj Bakas. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Je hoorde een nieuwe aflevering van Marketing Report. Peter Wybenga en Bas Vlugt spraken in deze uitzending met Boaz Disselkoen van Kraft Heinz, Tamara van Dalen van iO, Daniël Spaan van Kerami Digital, Menno Westinga van MediaPlus en Marijnke van der Burgh van ZIGT. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Een nieuwe aflevering van Marketing Report op New Business Radio gemist? Peter Wybenga en Bas Vlugt spraken deze uitzending met Liedewij Hentenaar van Audify, Cees Faes van Fightclub, Charlotte Koeleman van Somention en Pieter Bas Boertje van D&B Eventmarketing en Daymakers Group. Daarnaast was dit keer Trendwatcher des Vaderlands Adjiedj Bakas de ziener van de aflevering. In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Seth Orozco & Nick Hall serve up highlights from an extensive research project that will get you up to speed on developments in destination marketing. Their organizations work with hundreds of global destinations to reach consumers who are ready to travel. This new report is 48 pages of valuable research that you can download for free at https://www.sojern.com/reports/state-of-destination-marketing. Nick Hall is Founder/CEO of the Digital Tourism Think Tank in the U.K. Seth Orozco is Sales Director at Sojern.

Een nieuwe aflevering van Marketing Report gemist? In deze Marketing Report ging Bas Vlugt in gesprek met marketeers van merken die cases hebben ingezonden voor de Content Marketing Awards 2024. Te gast waren Denise Kenter van Tempo-Team, Daan Langstraat van MediaMarkt, Marloes Bras van Bever, Marijke van der Burgh van ZIGT en Jefta den Dulk van Odido.  In Marketing Report ontvangen presentator Peter Wybenga en sidekick Bas Vlugt, elke derde dinsdag van de maand, bepalende spelers uit de wereld van de marketingcommunicatie. Ze gaan in gesprek over innovaties en trends in media, creatie en data. Marketing Report is elke derde dinsdag van de maand, tussen 18:30 en 20:00 uur, te beluisteren op New Business Radio. Na de uitzending is het programma terug te luisteren als podcast (o.a. via Apple Podcast en Spotify) en op de portal www.marketingreport.nl. Marketing Report op New Business Radio is een initiatief van Media Meetings & Magazines en Mediabureau ZIGT en wordt gesponsord door De Combinatie van Factoren.

Chris Hoyt and Jimmy McCourt, Shaker Recruitment Marketing, connect to discuss Branding & Marketing report insights.

In this episode of the Marketing Report podcast, Tim Finnigan talks with Krista Panoff from Innovid about the evolving landscape of digital advertising and Connected TV (CTV). Krista shares her insights on the importance of identity in ad tech, explaining how it forms the foundation for targeting and measurement across fragmented platforms. She discusses Innovid's approach to solving CTV challenges, including frequency management and real-time optimization. The conversation explores how self-service tools are leveling the playing field for small and medium-sized businesses in CTV advertising. Krista also highlights emerging trends in the industry, such as the focus on outcome-based measurement and the shift towards automatic, real-time campaign optimization. Throughout the discussion, she emphasizes the need for advertisers, publishers, and tech providers to collaborate in addressing CTV's growing pains and improving viewer experiences. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Ep. 258 Is traditional management holding your business back?  Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to hire based on growth mindset and problem-solving abilities. In this episode, Kipp and Kieran unpack Paul Graham's viral essay and debate the best strategies to build successful organizations. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Paul Graham https://x.com/paulg Paul Graham's “Founder Mode” essay ​​https://paulgraham.com/foundermode.html Y Combinator https://www.ycombinator.com/ HupSpot's The State of Marketing Report https://www.hubspot.com/state-of-marketing Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind.Camela is a veteran marketing and analytics leader, and we have an in-depth conversation about the business and cultural dimensions of reporting: what KPIs are you reporting to different audiences, data rituals, analytics storytelling, and more. This is a super important topic for me, because how you create and share data stories in your organization can be the difference between building an executive-level presence for yourself or getting pigeon-holed as a service provider. We'll be back to regularly scheduled programming next week, until then, enjoy the rest of your August. ------Justin Norris, host of the RevOps FM Podcast and Sr. Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.For more great content like this, check out https://calibermind.com/

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing Phish at the Sphere No One Buys Books Yes, People Still Buy Books Google's Cookie Delay This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Google Fires Protesters Cedar Point's Content Creators Tesla's No Marketing Move Jay Clouse on Social Media This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/ This week's links: Women's NCAA Ratings Bonanza Google/Hubspot Deal New Privacy Bill Nylon Re-launches in Print Robinhood Creates Media Arm Tech Giants and AI Training Data Jack Conte's SXSW Presentation - The Death of the Follower Kelsey Russell and Print Newspapers Crisis Communications and Alex Huberman This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.    

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses effective social media strategies for small businesses. She advises owners to focus on trends relevant to their audience, utilize industry reports to stay informed, and leverage video content for marketing. Philippa emphasizes the importance of community engagement and suggests joining industry groups to foster relationships. She also touches on the potential benefits of exploring new platforms while monitoring the investment of time and resources. Concluding with an emphasis on consistency and authenticity, Philippa offers a free consultation and previews the next episode on social ROI measurement.   Hootsuite Social Media Trends Report 2024 - https://www.hootsuite.com/research/social-trends Hubspots - The State of Marketing Report https://www.hubspot.com/state-of-marketing   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell This week's sponsor: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

In this episode, Ross delves into the latest research and insights derived from a survey conducted by the Foundation team. He shares exclusive findings shared with our Foundation Lab subscribers, focusing on content keyword strategies adopted by various organizations. Additionally, he explores the widespread use of AI tools in marketing and the perception of AI-written content. He also discusses the potential impact of AI on future work environments and the importance placed on AI adoption by marketers. Detailed Breakdown:  The Role of AI in Marketing Survey reveals that 85% of marketers use AI tools monthly. Discover how marketers employ AI in content creation, keyword research, social media, email marketing, note-taking, planning, and strategy. The most popular AI tool identified by all respondents is ChatGPT, followed by Canva. Comparison: Midjourney vs. DALL-E  Exploring the differences between Midjourney and DALL-E tools. Midjourney limitations compared to DALL-E. Only 30% of marketers use AI detection tools in their work. Perception of AI-written Content  11% of respondents believe AI-written content is superior to human-written content. Over 60% of respondents recognize the importance of using AI in content creation. Expectations for increased adoption of DALL-E and Midjourney tools. Future of AI in Work Environments  More than 50% of respondents express confidence in not being replaced by AI. Highlighting the potential impact of AI on various industry sectors. Concerns and Benefits of AI  Discussion on the potential misuse of AI-generated voice technology. 60% of respondents anticipate significant time savings due to AI. Additional benefits identified include expanded capabilities and improved efficiencies. Challenges and Views on AI  40% of respondents believe the creative process cannot be automated. 30% doubt AI's ability to develop new products. 40% of organizations lack leaders advocating for increased AI usage. Resources Mentioned: - ChatGPT: https://chat.openai.com/ - Canva: https://www.canva.com/ - Midjourney: https://www.imagine.art/ - DALL.E: https://openai.com/research/dall-e - Jasper: https://jasper.ai/chat?fpr=foundationinc - ElevenLabs: https://try.elevenlabs.io/fq0h1va54sbh Read The State of AI in Marketing—Survey Results from Hundreds of Marketers here - https://foundationinc.co/lab/ai-marketing-results/ ---

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Any new year should require some reflection, but 2023 was a real doozy in the land of SaaS, and we'd be remiss if we didn't point out that new skills are key in adapting to the new landscape. Doug Bell brought a list of skills he is focusing on for 2024, and Camela threw in a few more for good measure.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this Revenue Marketing Report podcast episode. Camela and Doug have a friendly running debate: Are marketers bad at data? Spoiler: They usually disagree but always have a thoughtful dialog. Tune in for more.   Connect with Doug on LinkedIn: https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, Go-To-Market Thought Leader, and B2B Insights Expert, in this episode of the Revenue Marketing Report podcast. Some have called 2023 a SaaSacre and others a diSaaSter. So what can marketers learn from 2023 and apply to 2024? Doug Bell shares his thoughts.   Connect with Doug on LinkedIn : https://www.linkedin.com/in/dougbell1/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Special guest, Doug Bell, helps Camela talk through why The Revenue Marketing Report was paused, why it's back, and what we're excited to bring to our listeners. At the Revenue Marketing Report, we believe in transparency - so it's only natural we practice what we preach. Stay tuned because our first full episode of season 3 drops in the first week of January 2024. See you then! For more great content like this, check out CaliberMind.com.

The Revenue Marketing Report is back! During our hiatus, we re-evaluated many things. As a result, we're coming back with a new format (shorter, bite-sized episodes) and a more focused mission. Stay tuned: our first episode drops the first week of January 2024. Our new mission? To help B2B marketers develop the skills they need to succeed in leadership. For more great content like this, check out CaliberMind.com.

There's another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show.  If you want to read the full report for yourself, which I encourage you to do, you go to their website and sign up and trade your email address for their research. You become a lead in their platform … that's how B2B marketing often works. But it's a fair trade and, who knows? Linqia might be just what your company needs. So, go do it. We'll certainly share the link to do so in our show notes for this episode.  But Keith Bendes, who is the vice-president of strategy for Linqia is here today to dig into the highlights of the report with us. He is also the co-host of another great podcast, by the way. It's called Creator Economy Live. So go check that out when you have a moment as well.  Keith knows the influencer space as well as anyone. And you know what that means … we just turned on the mics and cameras and had a fun conversation I think you'll enjoy. We hit on plenty of the report insights as well, so you'll be informed as much as or even more so entertained today on the show.  Here are some of the nuggets the report surfaces we're going to touch on: Influencer Budgets are increasing. 75.5% of Linqia's survey respondents either increased or remained unchanged from last year's spending.  Brands are using influencer content in more places. It's no longer about organic posts with a few paid ads. Influencer creative is driving brand creative now.  Paid amplification is bigger than you thought. More than half of brands are spending at least half their budgets on media amplification. But there are still challenges. ROI is still the big one.  And of course, new topics like AI, Threads, and Creator Generated Content … which we'll distinguish from User Generated Content makes its first appearance in the Linqia study.  We dig in more with Keith Bendes from Linqia today on the show. This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I'll personally set up time to chat with you. Find show notes for this episode at jasonfalls.co/keithbendes. Learn more about your ad choices. Visit megaphone.fm/adchoices