Podcast appearances and mentions of shannon duffy

This episode features an interview with Shannon Duffy, CMO at Asana, the enterprise work management platform that connects company-wide goals, strategic initiatives, and the execution of work in one place.In this episode, Shannon discusses their evolution from product-led growth to targeting enterprise clients, and the challenges and successes of expanding up market. She also shares her thoughts on thinking beyond the data.Key Takeaways:While data-driven decisions are critical, marketers should trust their intuition when the data isn't conclusive or when exploring new market directions. This flexibility allows for creativity and risk-taking, especially when data lags behind rapid market changes or emerging client needs.Moving from product-led growth to targeting enterprise clients isn't just about scaling product features; it demands a shift in how marketing teams understand customer pain points. It's essential to align messaging to resonate with decision-makers who prioritize company-wide impact and long-term strategic value.Personalized outreach can make a significant difference, but it can be a challenge to create campaigns that feel personalized yet can scale across multiple accounts. Achieving this balance helps each client feel uniquely addressed without overloading marketing resources.Quote: “I do think a lot of PLG companies have a lot of data and so that's good in a lot of ways because the data can help guide you. Everyone's like, yeah, no kidding, Shannon. The flip side of that though is, sometimes the data can't tell you everything. And that's when, if you've been doing enterprise marketing for a long time, or you have a background there, there is some pattern matching that needs to be layered over the data, if that makes sense. Like there are certain things that work, and so how do you take the data to guide you, but you don't wait for the data to tell you everything when you know there are tried and true things that work? For example, Asana now has a live in person event. Asana had never done that before, and there was no data I could point to that says, yes, this event will be successful. There just wasn't. So a little bit of it was like a trust fall of pattern matching of enterprise software selling, enterprise software marketing, being like, this will work. It will start small and we will build. And we did. And so last year we did our first event ever, had 150 people. This year we're doing it in New York. We're going to have a thousand, right? Like those are the things that like the data can't help you, so you need to be mindful of what the data will, but also trust sort of the enterprise marketing playbook for things that will make a big difference.”Episode Timestamps:*(02:43) The Trust Tree: Cultivating relationships with different personas *(29:44) The Playbook: Brand is the only thing that helps with both PLG and enterprise markets*(41:23) The Dust Up: Challenge your long-held assumptions*(43:45) Quick Hits: Shannon's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Shannon on LinkedInLearn more about AsanaLearn more about Caspian Studios

In this episode of TOP CMO, host Jackson Carpenter sits down with Shannon Duffy, CMO of Asana, to explore the intersection of AI and marketing. With a rich background at Salesforce and Facebook, Shannon shares how Asana uses AI to boost productivity and creativity. Discover the secrets behind effective account-based marketing, aligning sales and marketing, and the power of data-driven storytelling. Shannon offers practical advice on event marketing, customer engagement, and the importance of authenticity in a marketer's career. Don't miss this insightful conversation packed with actionable tips from one of the industry's top leaders.

This episode features an interview with Shannon Duffy, Chief Marketing Officer at Asana. Shannon leads global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, she held the role of Executive Vice President Cloud and Industry Marketing at Salesforce where she guided messaging, experiences, and go-to-market strategy for their flagship products. Shannon is a technology marketing veteran who has held leadership positions in the industry since 2003. In this episode, Kailey sits down with Shannon to discuss how Asana is building the future of work with AI workflows that complement a deeply human customer experience. From AI to human hand-offs to prescriptive use cases that delight customers, we discover how Asana has harnessed the power of good data to fuel it all.-------------------Key Takeaways:Making a B2B buying decision is complex. Having human and data touch points working together provides an excellent customer experience for B2B buyers.For companies like Asana, AI can identify a signal, create a workflow for the right salesperson, and start the customer interaction much faster. Creating a culture of data within teams helps ensure marketing tactics are performing and resonating well with customers.-------------------“It's really important to me that my teams have a culture of data. How is that woven into the fabric of our marketing work? It's not just enough to do, you have to make sure it is performing and you have to make sure it is resonating with your customers. It's not just like, ‘Did this do well or did it not?' If it's not doing well, it's not resonating with their customers.” – Shannon Duffy-------------------Episode Timestamps:‍*(02:56) - Shannon's career journey*(05:36) - Trends impacting marketing and customer engagement*(11:55) - How Asana is testing AI and the customer journey*(17:01) - How Shannon defines “good data”*(27:05) - Changes in customer engagement in the next 6 to 12 months‍*(32:35) - Shannon's recommendations for upleveling customer experience strategies-------------------Links:Connect with Shannon on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

Anthony Martin is known for his appearance on the reality TV show "Ex on the Beach." He participated in the show after previously appearing on Season 6 of "Are You the One?" where he was searching for his perfect match. On "Ex on the Beach," he was involved with Shannon Duffy. After their time on the show, Anthony and Shannon announced that they were expecting their first child together in May 2020.On RED, Michelle Barone and Ashleigh McPherson talk to Anthony about everything from reality tv to fatherhood! He shared his journey into fatherhood and how he has fallen in love with being a girl dad. He shares what it was like being a reality personality and how it impacted his life.

Ever felt the weight of imposter syndrome, that persistent notion that you may not be up to the task of pursuing your ambitious goals? Dive into the captivating story of Shannon Duffy, the Chief Marketing Officer at Asana, with your host, Brooke Skinner Ricketts. In this episode, Shannon generously unveils the twists and turns of her career, highlighting a transformative moment that propelled her toward authentic leadership. Join us as she delves into the significance of embracing one's true self within the dynamic realms of leadership. In this episode, you will be able to: Embrace Authenticity: Discover the power of genuine leadership and marketing to build trust and connection. Overcome Imposter Syndrome: Learn how to silence self-doubt and step confidently into your leadership and marketing roles. Achieve Work-Life Balance: Find the keys to balancing professional success with personal well-being for a fulfilling life. Foster Meaningful Relationships: Explore the impact of collaboration and mentorship in creating lasting and impactful connections. For full show notes, visit our website.

To wrap season 2, past Inside the Ohana guests share their favorite Dreamforce memories, from both behind the scenes and center stage.Featured Quotes:“There's no more energizing place to fill your Salesforce tank than Dreamforce.” - Andrea Tarrell, CEO, Sercante“You've never seen anything like it. You're like, ‘This is where I work?'”- Sara Varni, CMO, Attentive“Dreamforce is where you're so tired and delirious but when you're done, it's like, ‘Oh my God, I did this.”  - Shannon Duffy, CMO, AsanaEpisode Timestamps:*(01:46) - Andrea Tarrell, CEO, Sercante*(03:44) -  Sara Varni, CMO, Attentive*(03:44) - Bala Balabaskaran, Co-Founder & CTO, Fullcast.io*(06:48) - Shannon Duffy, CMO, Asana*(08:21) - Joe Houston, Sr. Renewal Manager, Salesforce*(10:07) - Jane Hynes, VP, Global Communications, Google Cloud*(11:04) - Avanish Sahai, Board Member & Advisor to Tech CompaniesSponsorInside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Dan Darcy on LinkedInLearn more about Pipeline Summit Live at Dreamforce ‘23www.caspianstudios.com

About Shannon Duffy and Tender Belly: Shannon and Erik Duffy. Two crazy brothers who grew up in Iowa with a fanatical love for tasty pork. Once they began wearing big boy pants, they started asking themselves: Why is it so freakin' hard to find really good bacon? Not good bacon, but really good bacon. And so they started meeting with local heritage breed pork farmers, trying out tons of unique dry rub recipes, and experimenting with different hardwood smoke techniques. Eventually, Tender Belly was born in 2010 with a singular mission: Bring happiness to hearts and bellies by crafting the most crazy tasty pork on planet earth. The team has grown some since those days, but our unwavering commitment to bringing you crazy tasty pork has only become stronger. Shannon and Erik Duffy grew up in Iowa. So their standards for pork are pretty high. They know the good stuff, and they knew how hard it was to find. And that's how Tender Belly got started—a company devoted to making bacon that proves you can actually love bacon more than you already did. Their passion for doing things better now extends to all cuts of pork, and beyond. Certified Awesome. That's what we call it. A pursuit of excellence in everything we sell. We set our standards high. And when something doesn't rise up to meet them, it's not good enough.

This week, we chat with Kate Stillman, owner of Stillman Quality Meats in Hardwick, Massachusetts.  A lifelong farmer, she shares her passion for animals, quality meat, bacon, and how her modest team of farmers and butchers makes great-tasting products even better.  This week's bacon-producer of the week is Snake River Farms in Boise, Idaho, purveyors of Wagyu beef and Kurobuta (Berkshire) bacon.  Our recipe of the week is tasty, from BENSA Bacon Lovers.  Enjoy!

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today's unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company's 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce's cutting-edge technology to gather insights and drive customer satisfaction.Tune in to learn:Shannon's biggest takeaway from Salesforce's State of Marketing Report (02:49)The importance of real-time customer engagement (9:18)About Shannon's Forbes piece on changing customer attitudes (18:38)How Salesforce Genie is revolutionizing marketing (20:32)Mentions:State of Marketing Report, 8th Edition - SalesforcePepper Evans, SVP of Marketing, Optum“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)Salesforce Genie - Turn Data Into Real-Time Customer MagicHumanaL'OréalEinstein Intelligence - SalesforceSalesforce+Salesforce TeamEarth“The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

This week we chat with Shannon Duffy, CEO of Tender Belly (tenderbelly.com).  Shannon talks about their stratospheric climb to bacon stardom and what makes their products different and "crazy tasty".  He's a great dude and we're happy to have him on the show.The bacon producer of the week is Stillman Quality Meats in Hardwick, Massachusetts.As always, you'll hear the latest bacon news and this week's recipe of the week.Enjoy!

In this Episode, Kelsie and Brooke chat with the legal historian, Dr. Shannon Duffy about her work researching women in colonial America. We discuss infanticide, witchcraft, murder, and homosexuality. We learned a lot and you will too! Join us! Support our work at www.patreon.com/remedialherstory Find lesson plans at http://www.remedialherstory.com Educators! Get professional development credit for listening to our podcast! Head to our website and complete the form and we will send you your certificate. https://www.remedialherstory.com/podcast-pd-certificate.html --- Support this podcast: https://anchor.fm/remedialherstory/support

A Peer in our industry – Shannon Duffy is the Co-Founder of a company named Tender Belly. As luck would have it their story and ours follow many of the same paths! Save one difference…they began knocking on restaurants doors where we started out knocking on grocery retailers' doors! Fun fact: He and his brother Eric came up with the name for the company while working on an air conditioning thermostat in his house! Visit us online at www.PedersonsFarms.com (1:14) - Shannon's background with Tender Belly and the origin of the name (4:40) - Tender Belly vs. Pederson's (6:45) - Animal sustainability (7:58) - Building Tender Belly (10:42) - Growing from selling bacon to a ‘Nose to tail' seller (13:39) - What 10-20 years in an industry will teach you (16:00) - Tender Belly's take on the “Our Table” Theme (19:26) - What's it like selling a ‘premium' price product? (22:25) - Where to learn more about Tender Belly Tenderbelly.com Social media The Pederson's Farms podcast is produced by Straight Up Podcasts & Root and Roam.

This week on the Heartland Labor Forum, we mark Indigenous People's day and pay tribute to our First Nations. Then, we'll ask why many progressive organizations resist unionization. We'll get examples around the country, and talk to the United Media Guild's Shannon Duffy about a situation closer to home. Tune in Thursday at 6pm, rebroadcast […] The post CEOs Who “Love” Unions Everywhere but in Their Own Companies and Indigenous Peoples' Day appeared first on KKFI.

Mike Duffy, CEO of Happiness Wealth Management and public speaker joins the Fire In The Belly podcast today to share how the loss of his mother at age 17 sent him on a journey to regaining his happiness. They discuss how life's tragedies can often help create beautiful things, how purpose plus progress equals happiness and how the law of reciprocity can aid a long and happy marriage.   KEY TAKEAWAYS Sometimes in life, it is tragedies that help create beautiful things. A lot of times in life, if you look at the silver lining, some of the hardest things that happen to you, become the greatest things that happen to you if you choose to go the right route. Purpose plus progress equals happiness. You have to identify the purposes in your life, we all have many of these. Then, as you make progress in those purposes, that is when happiness shows up. There are two types of happiness. There is platonic happiness whereby you go out and drink; take an expensive vacation or go shopping and spend a lot of money that grant you temporary happiness. Then, there is a thing called sustainable happiness, which is the happiness you get as a result of giving to others. Every year you should write down your goals. Revisit your goals during the year so that you can go back and write down the date when you achieved the goal. There is something extremely rewarding when it comes to ticking off your goals. Resilience is such an important skill for people to understand. You can either treat the bad things that have happened to you as painful or you can look at them as happening for you. Look at these situations and see how much stronger they have made you. The setback is just a set-up for your comeback. When you are in a relationship, especially a marriage, you always want to put the other person before yourself. The law of reciprocity states that if you are good to somebody, they want to be good to you. So why wouldn't you want to be good to your partner? It will come back to you.   BEST MOMENTS “I tried to figure out a way of how I could regain my happiness.” “This life is very short.” “This setback is just a set-up for my comeback.” “ Bring the energy! If you want to convey the message, convey your energy and people will listen to you!”   ABOUT THE GUEST With over 28 years of planning experience, Mike Duffy dedicates his expertise to helping high net-worth clients achieve greater financial independence. Having worked for some of the financial industry's leading firms, Mike's extensive history includes roles at Paine Webber, Citicorp Investment Services, Bank of America Investment Services and Merrill Lynch. While thriving in advanced asset management strategies at the top brokerage firms, Mike recognized a growing need to provide clients with more personalized solutions. He established Happiness Wealth Management to give individuals, families and business owners the unwavering and objective attention they deserve. Mike excels at helping clients identify their objectives and builds a bridge to achieve them. An exceptionally service-oriented advisor, he provides solutions truly catered to his clients' specific needs. For clients seeking socially responsible investing agendas, Mike selects investments that perfectly align with their values. He is a longtime member of Kingdom Advisors, the largest Christian financial planning association in the United States. Actively involved in his community, Mike is a member of the St. Charles Men's Club and the Irish Technology Leadership Group. He coaches basketball, football and volleyball. He has a homeless outreach that helps homeless people on the Peninsula. Mike is married to Shannon Duffy who is a Senior Vice President at Salesforce. They love travelling, finding great restaurants and spending time with their two beautiful children, Kendall and Michael. LinkedIn: https://www.linkedin.com/in/mike-duffy-30ab0518  Website: https://www.happinesswealthmanagement.com/team   ABOUT THE HOST The ‘Mighty Pete Lonton' from the ‘Mighty 247' company is your main host of ‘Fire In The Belly'. Pete is an Entrepreneur, Mentor, Coach, Property Investor, and father of 3 beautiful girls. Pete's background is in Project Management and Property, but his true passion is the ‘Fire in The Belly' project itself. His mission is to help others find their potential and become the mightiest version of themselves. Pete openly talks about losing both of his parents, suffering periods of depression, business downturn and burn-out, and ultimately his years spent not stoking ‘Fire In the Belly'. In 2017, at 37 years of age that changed, and he is now on a journey of learning, growing, accepting, and inspiring others. Pete can connect with people and intuitively asks questions to reveal a person's passion and discover how to live their mightiest life. The true power of ‘Fire In The Belly' is the Q&A's - Questions and Actions! The ‘Fire In The Belly' brand and the programme is rapidly expanding into podcasts, seminars, talks, business workshops, development courses, and rapid results mentoring.   CONTACT METHOD https://www.facebook.com/mightypetelonton/  https://uk.linkedin.com/in/mightypete  https://www.facebook.com/groups/430218374211579/  Support the show: https://www.facebook.com/groups/430218374211579/ See omnystudio.com/listener for privacy information.

Shannon Duffy explores the history of smallpox in early America.  Link to Episode Transcript: https://rebrand.ly/i5bx42j (https://rebrand.ly/i5bx42j) Thoughts? Email us at idavid@oah.org Participants: Shannon Duffy, Christopher Brick, Kariann Yokota This episode was produced by Ikerighi "IK" David

Reporters at the Lawrence Journal-World have formed a union. In response, the bosses have hired one of the most expensive anti-labor law firms in the country to handle negotiations. This week on the Heartland Labor Forum, we’ll speak to the reporters union representative, Shannon Duffy, of the United Media Guild and one of the reporters […] The post Organizing the Lawrence Journal-World & How the Ultra-Rich Profit from Racial Injustice appeared first on KKFI.

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. Presented in partnership with WordPressVIP.

Gleaves is joined by Dr. Shannon Duffy. Dr. Duffy is a professor of history at Texas State University. She holds a Ph.D. in colonial and revolutionary American history from the University of Maryland, and a Masters from the University of New Orleans. Her research interests focus on Revolutionary Boston, the Atlantic Enlightenment, and the Classical tradition in eighteenth-century America. Gleaves and Dr. Duffy will discuss the diversity of our founders, and the conflicts that arose because of that diversity.

In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce.  Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing. 1:25 - Shannon's background in marketing and how she got started. 4:45 - How "Melrose Place" inspired Shannon to get into marketing. 7:50 - The link between marketing success and customer success. 10:05 - The campaign Shannon is most proud of. 15:00 - How marketers can embrace failure. 17:45 - How to improve the top of the marketing funnel. 19:40 - How to take complex ideas and make them simple. 21:00 - Why anyone can be in marketing, but not everyone is a marketer. 27:30 - How to build a team from the ground up. 31:50 - The best piece of advice for a beginning marketer. 32:40 - Lightning Round. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

On this edition of The Mission Daily, Mission Co-Founder Ian Faison sits down with Shannon Duffy, SVP of Product Marketing at Salesforce. Together, they discussed how to build a team you can trust, how the show "Melrose Place" inspired Shannon to get into marketing, and what it takes to keep the complex simple.   This interview is an exclusive preview of our upcoming podcast release, Marketing Trends. Today’s episode of The Mission Daily is brought to you by Twilio. More than 2 million developers around the world have used Twilio to unlock the magic of communications. This October, Twilio is hosting SIGNAL, the customer and developer conference of the year. The Mission Daily listeners receive 20% off tickets when going to signal.twilio.com  and using code MISSION20. The Mission publishes the #1 newsletter for accelerated learning each day on Monday through Friday. Join hundreds of thousands of subscribers at: www.TheMission.co/subscribe You can follow us on Twitter or Instagram @TheMissionHQ The Mission Studios creates custom podcasts and sponsorships for world-class companies like Salesforce, Twilio, and Katerra. Our campaigns are customized to help accomplish your biggest goals for the year. So whether you need to reach a few dozen C-Level decision makers (we’ve done that) or get your logo and brand 8M+ impressions in ~3 months (we’ve done that too!) we would love to help! To connect with our world-class team of creatives, please reach out here or email Ian@TheMission.co

AFTERBUZZ TV -- Are You The One: All-Star Challenge edition, is a weekly "after show" for fans of MTV's Are You The One: All-Star Challenge. Hosts Lem Gonsalves, and Nino Llanera discuss episode 5 with Kareem Fathalla, Shannon Duffy, Tyler Colon, and Dimitri Valentin. ABOUT ARE YOU THE ONE: ALL-STAR CHALLENGE: "Are You The One?" are back for a second chance at love and cash in an all-new spinoff series, Are You The One: All-Star Challenge. The new series premieres Wednesday, March 22 at 9:00 p.m. ET/PT on MTV, one week after the shocking March 15 season finale of "Are You the One?". "Are You the One: All-Star Challenge" will bring these perfect matches together again and test all aspects of their relationships. The twist? This time, not everyone will win together; it's every couple for themselves. The perfect matches will compete in challenges designed to test the strength of their bonds. Each week, successful couples will be rewarded with money and one match will --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This week I sat down with musician, librarian, DJ, good friend, good sister, and Space Camp alumni, Shannon Duffy! Shannon and I discuss hot topics such as Austin, libraries, Space Camp, monsters, sexism, music, and of course, coffee and donuts.

Shannon Duffy is the VP of Marketing at Pardot. She shares her thoughts on content themes, landing page optimization, lead scoring, MarketingSherpa Summit, and of course marketing. Find out more about Pardot: http://www.pardot.com Special thanks to Topher Mohr and Alex Elena for the music.

The Class Action Fairness Act became law in the U.S. in February of 2005. But has CAFA been a real benefit to the justice system across the country? Join Coast to Coast hosts, attorneys and Law.com bloggers, J. Craig Williams and Bob Ambrogi, for an in depth debate with their guests, appellate Attorney Howard Bashman, columnist for Law.com and The Legal Intelligencer of ALM Media, legal reporter Shannon Duffy, who also writes for The Legal Intelligencer and other ALM Media publications and Attorney Richard W. Cohen of Lowey Dannenberg Bemporad and Selinger, P.C. with first-hand experience in an ongoing class action case affected by the CAFA. You'll get the details of CAFA's first year from every side of the issue on this edition.