Unsponsored Content by Xandr

Holly Rae, VP, Product and Thomas Baiter, Sr. Director of Partnership Engagement, give a behind-the-scenes look at the newest Xandr product that is paving the way to standardize audience-based transactions that are essential to scaling the TV marketplace. Take a listen to learn more!

We've heard from publishers across the globe, but none as specialized as Gourmet Ads and Healthy Ads - leading Shopper Marketing & Food Advertising platforms based in Australia, with offices around the world. Their CEO, Ben Christie, is chatting with Jessie and Shilpa Kolte, a sr. account director based in Singapore, who helps publisher's - like Gourmet Ads and Healthy Ads - get the most value of their inventory through innovative solutions and technology. Tune in for an informative conversation on how this publisher is keeping things fresh for their customers.

Need a recap of our Identity Mini Series because [insert busy life plans here]? We got you covered! Four episodes all on identity is a lot to comprehend, so we brought in two folks who are calling out the most interesting things they heard, new learning's and what nuggets had their wheels turning.

In our final episode of this four-part mini-series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive.

Marketers come in all shapes, sizes and colors – but one thing they all have in common is the need to reach a desired audience at a specific time with their advertising dollars. In the third episode of the Identity Mini Series, hear from buyers in different regions across the globe on how they are innovating for the cookie-less future. :50 -- Guest introductions 2:02 -- What does the deprecation of the third party cookie mean to you and your business? 9:35 -- We know that achieving relevance is key for buyers, but without the third party cookies, it's going to get harder to meet the desired audiences in the right time and place. So how are you looking to navigate this? 19:58 -- Some buyers are concerned that with the third party cookie going away that the supply chain will become fragmented. What steps are you taking to make sure that this doesn't happen? 30:39 -- What does the next 18 months and even few years look like for you with all that's going on in the industry?

In the second episode of our Identity series, identity partners from around the world explain how their solutions work, how they're help advertisers and publishers in the cookieless world and the innovative ways they're thinking about consumer privacy in the digital world.

In the first of a four-part series all around Identity, we've got subject specialists from different areas of the globe, sharing how they are preparing for the future of the digital world without cookies. This episode gives you a birds-eye view of how agnostic players – like the IAB – are thinking about what is to come for marketers, publishers and most importantly, consumers, as the industry makes this shift. 3:08 -- What's been your reaction to most recent announcement from Google on delaying the depreciation of the 3rd party cookie? 12:23 -- What impact is the deprecation of the 3rd party cookie going to have across the advertising ecosystem? 20:51 -- What are some of the latest data and privacy regulations and policies around the world and why are they so important? 25:23 -- We've seen various solutions appear around the world from companies making their approach to identity known and putting their stake in the ground. So with so many options, what do you suggest players across the industry? How do they learn about the alternatives? 29:23 -- Tell us a little about some of the innovative solutions you're seeing across local markets in your region. 31:48 -- What is your advice for a local players in the industry as they prepare themselves for 2022 and beyond, probably 2023 and beyond. Because most companies are probably have already planned for 2022. 2023 and beyond?

The Chief Economist for IAB is a big job. With so much activity going on across the globe in adverting technology, how do you make sound predictions for the good of both buyers and sellers? Listen in to the latest Unsponsored Content episode with Daniel Knapp, the chief economist at the IAB, to find out how he's thinking about the future, and knowledge bits to help you - whether you're a buyer or seller - be more successful in the years to come.

What's the deal with SHE media? In the latest episode Kate Calabrese, VP of Programmatic at SHE Media, and Megan Ruoss, Account Director at Xandr, talk about how curated deals are opening new revenue streams, how this partnership has evolved over time, and how SHE Media is helping content creators move the needle  through unique diversification

This week on #UnsponsoredContent we have special guest Jung Manson, SVP of Global Tech Operations at Xandr. Jung talks about her experience as a woman in the STEM field, advice for anyone who wanted to go after their dream, and how her heritage as an Asian American has played into her work and day to day life.

Season three is kicking off with Mike Welch! Hear from Xandr’s leader on what’s been going on over the past six months like our growth in video, success around CTV and Xandr Curate, and how our international business is growing. Plus, he’s the only guest to have been featured twice on the pod, so we are getting extra scoops on what Mike’s been up to in his free time.

Hear from European netID Foundation’s CEO, Sven Bornemann, along with Marius Rausch, in a conversation about our netID partnership, the importance of the foundation and what makes netID solutions so special, and why the future of identity is important in the EMEA markets, and more specifically, in Germany.

Happy Earth Day! This week on #UnsponsoredContent, we have a special guest, Xandr sustainability expert, Morgan Wilkins, who chats with us on sustainability at home and in the workplace, how she became so passionate about this topic and how we can make the Earth a better place with simple habits in our daily lives.

This week on Unsponsored Content two all-stars at Xandr, Katie Blair and Adrian Mason, get into what exactly an ad server is, what the benefits are, why a publisher should choose to work with Xandr and what solutions + approaches we are working towards around identity and privacy.  As a bonus, our guests discuss what the industry needs to do to support the open internet in the future.

This week we have Ewa Maciukiewicz, Sr Director-Product Management, Audience & Identity at Xandr. Jessie and Ewa talk about the hot topic of Identity, Xandr’s global strategy for it, and why we at Xandr are in a unique position to support the industry at large.

Can advertising change the way we see each other? Artecia Wilson thinks so. “I enjoy what I do every single day. We have a really good opportunity to make an impact, not just from a business perspective, but from a community perspective...every single time you see a positive ad showing that other people care about others and their wellbeing only makes others think about how can they actually get in on that action. So, I think we have a really important role in the world.” More with Artecia, Director of Product Management at Xandr, on this weeks episode of #UnsponsoredContent and our continued celebration of #WomensHistoryMonth

Want to know what Xandr Curate is all about? Hear from two folks who were pivotal to the products success - Miriam Thome, Marketplace Management and Ben Kneen, Product Management. They discuss with Jessie how the product came to be from inception to alpha testing, why it works across the globe, and what’s next for both of them now its out!

Continuing the conversation around Women’s History Month, meet Jennifer De La Torre, svp of finance at Xandr, who shares her journey from growing up on a chicken farm in Texas to being a crucial part of the finance team that brought Xandr to life. Plus, you don’t want to miss her tips on networking and how to make yourself stand out.

Professional buzzword bingo champion and Director of Product Management? This week Jessie chats with Lynn Chealander about her journey through the ad tech world, what causes she likes to give back to and support, and her work around creating a more transparent environment for digital advertisers.

This week, join Erica Blakslee, Xandr’s Senior Account Director in APAC as we kick off the start to Women's History Month early. Erica chats with Jessie about being the first woman hire in Xandr’s Sydney office, the impact she’s had with major advertising players in Australia and the importance of implementing diversity and inclusion in the workplace. All this and more on this weeks new episode of Unsponsored Content!

There's a staggering amount of data attached to our work and daily lives, and a thriving discipline devoted to making sense of all that data to make informed decisions. Jason Canney, VP Data Science and Analytics, joins us to talk about using data to extract useful information beneficial to particular business use cases and why "data science" is about so much more than visions of futuristic technology

He’s an inclusive leader. He’s a global leader. And he’s an Ameri-stralian. His name is Dave Osborn! Jump into the shoes of Xandr’s SVP, North America Commercial & Global Partnerships in our latest episode of #UnsponsoredContent, where Dave talks about moving his family to from Seattle to Australia to open a new office and how he’s grown the partnership with Microsoft through the fast-changing digital landscape.

Don’t miss the last and final episode of our CTV mini-series featuring Rita Mesquita, Vincent Soucaret and Tom Dover.  If you’re a brand, agency or publisher, you’ll want to listen! These three experts dive into how to activate connected TV locally in each of their regions, why certain regions are more advanced than the others and how Xandr is looking to resolve some of the challenges in CTV right now like identity and frequency management.

The Sell-Side shakes things up on the third episode of the CTV mini-series. On today's episode of #UnsponsoredContent, Jessie talks to: Ashton De Santis of Ten/ViacomCBS, Kay Schneider of Showheroes and Reed Barker of Philo. Hear about how these publishers are thinking about brand safety in this new space, and how they’re making the experience seamless for consumers.

In the second episode of our CTV mini-series, we spoke with 3 buy-side industry experts: Brett Poole, Finecast, Jazz Argüelles and Adolfo Lopez, Matterkind Mexico and Melinda Clow, OMG UK, on the current state of the CTV landscape across the globe. We get into the main objectives of CTV investment, what they think the key drivers are that will lead to more advertisers investing in CTV this year, and much much more.

Today kicks off a 4-part mini series on Unsponsored Content on the topic of Connected TV. First up, Jerome Underhill, SVP of Global Regions, explains “The Importance of Relevance,” and why it matters in a global perspective, what makes CTV so appealing, and, how marketers can achieve relevance in this arena. PLUS, you’ll get a sneak peak at the Xandr CTV Guide, launching soon…

What are Xandr’s priorities for the year? In our first episode of Unsponsored Content in 2021, hear from Thomas Lavan III, Xandr’s Head of Strategy and Corporate Developmen, about the priorities, his point of view on how identity and data will shake out this year, and what soccer and leadership have in common.

Tis the season to BEET merry. On our last episode of the year, we thought we would turn the tables and interview Jessie on her career path, most memorable episodes and the journey of #UnsponsoredContent throughout 2020. Christine Rubenstein, Unsponsored Content’s producer, chats with Jessie and asks her everything you want to know! An episode you won’t want to miss...

How are premium news publishers thinking about advertising during 2020? Join Jessie, Stephanie Layser, VP of Programmatic NewsCorp and Jay Glogovsky, Executive Director, Revenue Analytics and Operations The New York Times as they chat about what the year was like from their POV - from the pandemic to the election and everything coming in 2021! Don’t miss this newsworthy episode.

This week on Unsponsored Content, Marius Rausch is in the house!! Jessie and Marius discuss how he went from being on the client side to his role now at Xandr, his perspective on programmatic in the European markets, the digital transformation of media buying and selling, and what a real day in the life looks like for him.

This week on Unsponsored Content, we have a very special episode all about Xandr Connect! If you weren’t able to join the conversation, we got you.  Our host, Jessie Resnick, was on the “virtual” ground at Xandr Connect this week with key industry leaders — including CNN's Cynthia Hudson, Captify's Fiona Davis, and Xandr's Amanda Tan — to talk identity, the future of CTV, and trends to look out for in 2021. Get the download from your virtual Xandr Connect insider here!

Since its adoption four years ago, GDPR continues to confound advertisers and publishers. Two years after its implementation date, how are they handling it? Hear from the chair of IAB Europe’s Transparency and Consent Framework task force, Thomas Mendrina, on how he’s using his publisher expertise to pave the groundwork for solutions that work for all players.

2020 has been full of hot topics and today #UnsponsoredContent has a special episode covering one of them - Political Advertising. While we wait for election results, Unsponsored Content gets poll-itical on what makes advertising relevant for voters, decoding the content and channels that keep voters tuned in and engaged. Listen to this very timely and interesting brief on the research done and how it’s impacted the election with Xandr's Business Intelligence team; Charlotte Lipman and Kailyn Hartmann.

A leader and working mom, Lindsay Van Kirk gives listeners an inside look at Xandr’s demand-side platform, Xandr Invest. From innovations to future strategies to helping clients today, get an inside look at the evolution of one of the best DSP’s in the industry and what hobbie shes picked up most recently.

While her photo might suggest she is a full-time sommelier, wine is just one of many hobbies for Lucy Spain. Lucy works on Xandr’s scaled services team to help support our global clients; in this week's episode, we chat with her about her time as an actress (yes — she has an IMDb!), where she finds passion in adtech, and how she supports the women in her life.

This week on #UnsponsoredContent, Harvin Gupta stops by! We dive into details on Xandr’s partnership with Mantis - a semantic engine using AI, how the brand safety space has shifted during the pandemic, advice he would give someone who wants to pivot in their career and more!

This week, we're TECHing it easy with Ben John, Head of Tech Product and Services at Xandr. We dive into where he got his passion for what he does today, who has most impacted his leadership style, and the advice he would give his past self.

This week on #UnsponsoredContent, Nicole Cleary and Mark Failla talk political advertising as we head into election season. We dive into voter's media consumption during a pandemic, whether metrics are as important as scaling, and what they plan on doing come November 5 … a long vacation, perhaps?

What does it take to get hired with the best of the best at Xandr? Today we’re joined by Kristin Howarth and Vu Lam, talent acquisition managers recruiting for tech roles. They’re spilling the deets on how to get hired, the interview process in COVID-19 times, and the biggest change they’ve seen from the application process going fully remote. Listen for the full download, and don’t forget to check out www.xandr.jobs to use your newfound knowledge to land that dream job.

New season, new leader, new puns. Welcome to Season 2. We’re kicking off Season 2 of Unsponsored Content with THE Head of Xandr: Mike Welch! In this episode, Jessie chats with Mike about the career journey that led him to Xandr, driving priorities for Xandr through 2020 and its evolution throughout the years, and of course, his all-time favorite advertisement. Listen now to get the scoop!

This week on #UnsponsoredContent, we wrap up our Global Intern Insights Series with Imogen Gandy and Tim Tian, who two interns located in the UK. They chat about projects that they are proud of, skills they’ve learned during the time of their internship and the variety of mentorship they’ve received during their internship.

This week on #UnsponsoredContent, we are joined by two former Xandr Interns from the UK! Why former interns? We wanted to hear their reflections on the year long Xandr internship, how their managers gave them encouragement to be independent and how time at Xandr has furthered their interest in tech!

Here at #UnsponsoredContent, we have a tradition of asking our guests what their all-time favorite advertisement is; for today's episode, we've put together some of the best answers we've gotten so far! From ads that bring us back to old memories, inspired us, or just stuck with us forever, the limit does not exist. What is your all-time favorite advertisement? Comment below, we’d love to hear.

This week for our Summer Intern Insights series, Justen Claure, Xandr Finance Intern, and Alison Su, Xandr Intern Mentor, Data Analytics stop by! They discuss how they have found new ways to build relationships virtually, advice they’ve gotten from executives at Xandr, and most importantly, their weekly game nights! This and more this week on #UnsponsoredContent.

This week on #UnsponsoredContent, we are kicking off our Summer Intern Insights series. We are joined by Shannon Gambuti, Xandr Engineering Intern, and Ellein Cheng, Xandr Intern Mentor, Data Scientist, where they chat with Jessie about how they both found Xandr, how they're working together as mentor and mentee and encouraging each other to step outside of their comfort zones, especially as they are both women in tech and more!

This week on #UnsponsoredContent, we have CEO and founder of Girls Who Code, Reshma Saujani. We catch up with her and discuss how she’s been steering her business, the girls she teaches to code, how the program has evolved in the past 10 years and more!

On this week's episode of #UnsponsoredContent, two of our leads from Latam, Patrick Casal and Rita Mesquita, get into the details of which countries are setting trends in the advertising industry, how culture influences business, and the longest client lunch they ever had.

How do you build the talent pipeline for the future of advertising? Why is internal storytelling necessary for healthy organizations? This week on #UnsponsoredContent we chat with Stella Park and Vince Pai about their roles in shaping culture and employee experience at Xandr, and their perspectives as Asian Americans in media and advertising.

Take a trip over to France where Paul-Antoine Strullu, Xandr VP & Managing Director of our Southern European offices, is sharing how he went from aerospace engineering to advertising, and how he manages his team spread across multiple countries. #UnsponsoredContent

We have a very special episode today on #UnsponsoredContent! In honor of PRIDE month, we spoke with Xandr employees, Jonathan Able and Matthew Becher, both on the board of the LEAGUE - the LGBTQIA+ employee resource group. They open up and talk about what Pride month means to them, what are some examples of supportive allies in the workplace, and reminisce on memories from last years 50th anniversary Pride parade.

Consumer behaviors are changing more rapidly than ever — how can advertisers keep up? With shifts in TV production and content creation in our current environment, what’s the impact on the entertainment category? Jay Askinasi, SVP of agency and digital partnerships, shares his POV and more on this week's episode of Unsponsored Content.