Podcast appearances and mentions of Jeff Ferguson

Hot Rod Blues, S3 Episode 3, With Jeffery Ferguson, Jeff Ferguson, Bucky Gallimore, Jeff Burns, and Sammy Washington .This is a very special episode. The Buckwheat Racing Team joins us to discuss breaking a coveted Bonneville record. --- Support this podcast: https://podcasters.spotify.com/pod/show/shawn-young2/support

Check out Jeff @ https://www.instagram.com/fgsengineering/ https://www.fgsengineering.com/ Check out the podcast "Manny Talks Shooting". Wherever you listen to podcasts.   Apple Podcasts: https://podcasts.apple.com/us/podcast/manny-talks-shooting/id1552710518  Anchor: https://podcasters.spotify.com/pod/show/mannytalksshooting  Manny Talks Shooting Merch:  Follow us on:  mannytalksshooting.com https://linktr.ee/mannytalksshooting  Instagram: https://www.instagram.com/mannytalksshooting/  Email:  manny@mannytalksshooting.com Music courtesy of Ben Sound at https://www.bensound.com 

A new MP3 sermon from Calvary Reformed Presbyterian Church is now available on SermonAudio with the following details: Title: Chest the Lord of Reconciliation Subtitle: Come, Let Us Adore Him: Christ Speaker: Jeff Ferguson Broadcaster: Calvary Reformed Presbyterian Church Event: Sunday Service Date: 12/17/2023 Bible: Colossians 1:21-22 Length: 32 min.

Jeff Ferguson was hired as the Jaguars director of athletic training on Feb. 25, 2021.Previously, Ferguson spent 13 seasons (2006-18) with the San Francisco 49ers, one year as the vice president of player health and safety for the XFL (2019-20) and, most recently, served as the CEO of WellStrong, an established medical services management company, from 2020-21.

We ride the rails with self-styled "vagrant" troubadour Charley Crockett, a man of many stories, some of which are on his newest album The Man From Waco. Glen Phillips (Toad The Wet Sprocket) talks about the deeper philosophical thoughts underlying his new solo album, There Is So Much Here.  Jeff Ferguson and Ellen Rehak talk about their upstart record shop, Run Out Groove Records in Burbank, CA. And RSD co-founder Carrie Colliton returns to talk about the recent launch of the Record Store Day list for 2023. For the most recent RSD information go to RecordStoreDay.com. Produced, written, engineered, and hosted by Paul Myers, who also does the theme music. Sponsored by Dogfish Head Craft Brewery, Tito's Handmade Vodka, and Crosley Turntables.  Please subscribe and listen to the Record Store Day Podcast wherever you get your podcasts.   

I enjoy the latest discussion on the Future of SEO and ChatGPT Effects with a special guest, Jeff Ferguson. Jeff is a seasoned SEO expert with over a decade of experience in the industry. He will share insights on the latest trends and tips for maximizing search engine visibility in the era of ChatGPT. In…

Episode 49 was an absolute blast to record. I had the honor of sitting down with THS alumnus Tony Anzaldi and talking life, and career choices. Tony is another member of the unique fraternity of THS alumni who have now come back to Tallmadge City Schools to serve as teachers. Tony is in his 5th year of teaching, and it is his 4th year at Tallmadge Elementary. He teaches science and math in a 4th grade classroom. It is in that classroom where Tony truly shines. He is an amazing teacher and mentor to the children not only in the classroom, but in the school as well. So many parts of our conversation resonated with me and I could write on and on about those parts. I definitely want to highlight the part of our conversation that centered on having a growth mindset. Years ago my then superintendent Dr. Jeff Ferguson put a book called Mindset in my mailbox. It was written by a psychologist named Carol Dweck. Little did I know that his simple gesture of gifting a book to me would radically change my teaching and my philosophy of teaching. Not only that, but it my personal mindset shifted so dramatically that I will never be the same. You can only imagine the excitement I felt with Tony started talking about the concept of a growth mindset and how he spends countless hours teaching his little ones how to embrace this and become better from it. As our conversation continued you can hear the excitement and passion in Tony's voice. It is clear that he is called to this profession and that he loves serving our community and our kids. Four individuals Mr. Anzaldi highlights as having an impact in his life are Mr. Knutty, Mr. Slivka, Mrs. Conley, and Mrs. Knutty. Four extraordinary human beings whose lives are centered on helping others. After hearing about the influence they have played in his life you will come to realize that no gesture, small or large, is ever wasted and that it can have an eternal impact on an individual. Mr. Anzaldi is a proud husband to Ally. They have been married for 3 years. They have a retriever named Dolly who keeps them busy and active. Honestly, I cannot wait for you to hear this episode so stop reading, grab some Crimson Cup coffee, and listen to this amazing young mans story. You will be impressed, moved, and just as excited as I am to hear and share his story. Please share this episode with your friends and family. Tallmadge is so blessed to have this young man, and so many other incredible educators, in our school system changing lives. And, as always, please remember that everyone has a story worth being told, even you. Books mentioned in this episode: Mindset: Carol Dweck Man's Search For Meaning: Viktor Frankl Grit: Angela Duckworth --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/mark-horner/message Support this podcast: https://anchor.fm/mark-horner/support

Buckle up because today we are issuing a clarion call, a challenge, to the women of God across this nation and around the world! Today's guest, Pastor Rochelle Ferguson, and host Bridgette Tomlin unpack what is at stake for our culture, for the Church, for our families, and for the next generation without divine intervention of the saints. It is time to stand up and declare, "Not on my watch". ---------------------------------------------------------------------------------------Rochelle Ferguson is a woman who desires to know God, hear His instructions, obey His voice and exude His joy! Rochelle has been married to Jeff Ferguson for the last 18 years and they have three children – Madelynn (13), Joy (9) and Olivia (6). She and her husband co-pastor First Assembly of God in Henderson, KY and Rochelle is a Presbyter in the Kentucky Ministry Network. She is an ordained minister with the Assemblies of God, a graduate of Butler University and recently finished her Master's Degree from North Central University with an emphasis on leadership and parenting the next generation. Rochelle's heart's desire is to see families and the church equipped and mobilized to experience revival. Her “Not On My Watch” movement has been established to encourage and challenge parents and ministry leaders to see the next generation passionately following Christ. Rochelle and her husband host “The Deep Rooted” podcast where believers are encouraged to live deep lives in a shallow world.------------------------------------------------------------------------------------------Connect with today's guest, Rochelle Ferguson:Web:  www.thedeeprooted.comIG: @rochellefergusonFB:  @rochellefergusonPodcast:  The Deep Rooted PodcastFeatured:Sanctuary Let's Retreats 2023 (Registration is NOW OPEN!)Sanctuary Let's ConnectMany thanks to our host, Bridgette Tomlin, and engineer Lindsey Culp of LC Creative. Learn how you can capitalize on all Lindsey can do for your small business, church, or ministry through her creative solutions of media, video, graphics, and more!

A new MP3 sermon from Calvary Reformed Presbyterian Church is now available on SermonAudio with the following details: Title: Genealogy Subtitle: We are His Speaker: Jeff Ferguson Broadcaster: Calvary Reformed Presbyterian Church Event: Sunday Service Date: 12/4/2022 Bible: Matthew 1:1-17 Length: 31 min.

Most SEOs are selling snake oil. And it could be affecting a site's performance. You might not agree with this but should check this episode to know why.  For today's podcast, I have invited Jeff Ferguson who is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. He is honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). We have discussed intriguing topics which include why SEOs are just guessing and how SEOs get caught up in data and tech and strategy? And coming back to basics, what comes before SEO? Why many SEOs are selling snake oil? Jeff and I also talked about the SEO philosophies that you should be following with your online business. What are the paid marketing philosophies that have nothing to do with tweaking PPC campaigns? And how Jeff sees marketing going full circle and coming back to the old-school ways marketers used to make money? Last but not the least, we both shared our take on the buyer's journey being so critical for growing your online business. Discover more about SEO by tuning in to this episode!     Episode Highlights 04:00 Key things that SEOs do get wrong about Google 09:00 Is SEO just a guessing game? 15:55 How tools can help you rank on top of the SERP? 29:03 Jeff's best SEO advice 35:15 How do writers create content that out-phases the old SEO techniques?  37:39 PPC philosophies that you should follow to grow your business 49:10 Where can you find Jeff? About The Guest Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more. Honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Jeff Ferguson: ➥ https://amplitudedigital.com/ ➥ https://www.linkedin.com/in/jefftferguson/   ➥ https://twitter.com/countxero See omnystudio.com/listener for privacy information.

A new MP3 sermon from Calvary Reformed Presbyterian Church is now available on SermonAudio with the following details: Title: Commitment Subtitle: We are His Speaker: Jeff Ferguson Broadcaster: Calvary Reformed Presbyterian Church Event: Sunday Service Date: 10/2/2022 Bible: Genesis 2:21-25; Matthew 19:3-6 Length: 39 min.

A new MP3 sermon from Calvary Reformed Presbyterian Church is now available on SermonAudio with the following details: Title: Worship When Your Mind is Full of Doubt Speaker: Jeff Ferguson Broadcaster: Calvary Reformed Presbyterian Church Event: Sunday Service Date: 8/7/2022 Bible: Psalm 73 Length: 35 min.

On this episode of The Bracewell Sidebar, hosts Matthew Nielsen and Seth DuCharme discuss the role of the outside auditor as part of investigations with guest Jeff Ferguson. Jeff is a partner in Ernst & Young's forensic and integrity services practice, with more than two decades of experience in fraud and forensic investigations.

Are you getting the most out of your PPC campaigns?  Want to know what you should focus on in 2022?  Jeff Ferguson, honored as one of PPC Hero's "Top 25 Most Influential PPC Experts" for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy. In the coming year, businesses will no longer be able to rely on third-party tracking, which has become an industry standard over the years, requiring them to rely on first-party data. For those of you looking for guidance on how to manage this massive change, this podcast is for you.   In 2022, things are going to be very different. It's one thing where I really think people are not fully grasping how dramatically different this is going to be when Google pulls the plug. –Jeff Ferguson, 15:14 We've been telling people already to do whatever they can on that first-party side, like start yesterday. –Jeff Ferguson, 20:09 That's really the beauty of what we do, it changes from day to day. –Loren Baker, 09:24   [00:00] - A little about Jeff. [11:40] - What interesting changes happened in PPC this year and where is PPC going in 2022. [17:50] - What is first-party data? How do you switch from using third-party data to first-party data? [23:13] - Why are classic media planning styles returning? [24:19] - How programmatic advertising gets obtrusive. [25:10] - What can you do instead of programmatic advertising? [28:59] - An example of disconnected retargeting. [32:01] - Where you can use your first-party data for retargeting. [32:45] - What PPC opportunities are there instead of Google, Microsoft & Facebook? [39:53] - Does PPC really help with branding? [49:26] - Do you need to be on every platform? [56:09] - Jeff's room, his stand-up bass, and becoming a UCLA professor.   Resources Mentioned: PPC Trends 2022 - https://www.searchenginejournal.com/ppc-trends-2022/   The problem is we get all these new tools that are fun and they're effective and they have a place for them. We think they're doing the work but we really have to go back to old-school marketing. –Jeff Ferguson, 48:41 I'm really trying to teach people not to become digital marketers but to become marketers that use digital. –Jeff Ferguson, 63:07 I don't think that a PPC campaign started chicken sandwich wars. I think there are people on social media talking about how long the line is, and that there are pickles, and it just exploded - and now in Santa Clarita, there are three Popeyes being built. –Loren Baker, 47:51   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal   Looking to keep up with what's current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Jeff Ferguson:   Search Engine Journal columnist Jeff Ferguson has uncovered many sacred cows of SEO and paid media ad mismanagement through his legendary data research.  Besides being a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles, he also leads classes at UCLA Extension on Advanced Digital Marketing and Search Engine Optimization. Visit: https://amplitudedigital.com/ Follow him on Twitter: https://twitter.com/CountXero Follow him on Quora: https://www.quora.com/profile/Jeff-Ferguson-1  Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefftferguson/   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

This week, we're bringing you another great interview with another great educational leader. SST8 consultant Denise Ward sits down to talk with Jeff Ferguson, who recently retired from Tallmadge City Schools after serving as Superintendent for 15 years. This makes Jeff Summit County's longest-serving Superintendent, and listeners with an interest in educational leadership will learn a lot from his experiences and insights. Co-Host: Denise Ward, Educational Consultant

Jeff Ferguson, Partner at Amplitude Digital https://amplitudeagency.com/ @countxero My guest on this episode of Suds & Search is Jeff Ferguson. Jeff is a Partner and the Head of the Production Team at Amplitude Digital. He is an industry veteran with over 25 years of experience in digital marketing. In that time, he's worked with large organizations like Belkin, CBS, eHarmony, Manchester United, Paychex, Sony and many others. He is a regular presenter at conferences such as Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, and SMX. He is also a professor at UCLA where he teaches classes in Advanced Digital Marketing and Search Engine Optimization. Earlier this year, Jeff wrote an article for Search Engine Journal titled, “Do We Have the Math to Truly Decode Google's Algorithms?” The article quickly gained interest on Twitter and throughout the SEO community. I'm going to spend a lot of our conversation discussing some of the points made in the article. Prior to joining Amplitude, Jeff owned his own agency Fang Marketing. I'm going to ask him about the experience of getting acquired during a global pandemic. Jeff is also a lot of fun to have a beer with. Bonus points to Jeff for bringing an imperial coffee stout from Gigantic Brewing Company with an unforgettable picture of Sam Jackson on the front of it (picture on the next page). Join us for a conversation that scrutinizes the tools SEOs use, the studies we rely on for information and learn a little bit about Gentlemen Scientists. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

It's been about six weeks since Jeff published a Search Engine Journal article (https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that try to decode Google's algorithms. Jeff Ferguson, partner at Amplitude Digital, joins Jim and Dave to talk about the statistical science, or lack thereof, behind some of what many might consider foundational studies in the SEO industry.

It's been about six weeks since Jeff published a Search Engine Journal article (https://www.searchenginejournal.com/math-decode-google-algorithms/374391/) questioning the methods, conclusions, and qualifications of many SEO studies that try to decode Google's algorithms. Jeff Ferguson, partner at Amplitude Digital, joins Jim and Dave to talk about the statistical science, or lack thereof, behind some of what many might consider foundational studies in the SEO industry.

In this episode, Jeff Ferguson of Amplitude Digital and Jennifer Hood, Data Analytics Consultant join Matt to discuss the accuracy of studies of Google's search engine ranking algorithm.  Many SEO companies claim to have tested multiple aspects of the ranking algorithm and then use this data to sell their products. But how much have they tested, what have they tested, and is their testing even statistically valid to make a substantial claim?  Those are the questions that Jeff Ferguson asked and answered in his recent Search Engine Journal article, "Do We Have the Math To Truly Decode Google?"

In this episode I sit down with Mr. Jeff Ferguson, the superintendent of Tallmadge City Schools. I have know Mr. Ferguson for a long time. The first year I was moved up to the high school Mr. Ferguson was hired as the principal at THS. Before that he had been a coach and teacher at Tallmadge High School, and had also served as a teacher, coach, and administrator at a few other local schools.  As you listen to this interview you will hear the passion Mr. Ferguson has for our kids and our community. He loves Tallmadge. Enjoy this episode. I learned so much about Mr. Ferguson, and I know you will too. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/mark-horner/message Support this podcast: https://anchor.fm/mark-horner/support

Jeff Ferguson joins the show to talk about how brands are stepping up to reengineer their digital involvement to rise and meet the needs of our current climate. Jeff has been on the scene since the early days of digital as a writer for the trades, speaker, and leader in agency, publishing, and the client-side. Jeff and Kevin discuss the role of entrepreneurs to problem-solve and give hope to the industry, adding the notion that we may even take some of these practices with us after the pandemic is over. Then, Jeff and Kevin give examples of the good, bad, and ugly of media responses from different companies about the pandemic, and even slip into a fun role-playing segment of the show!   Takeaways: While a few comic book stores and record shops remain closed in all ways, Jeff noticed that there were some that adopted creative strategies to both move inventory and stay connected with their fan base. Some of the new advertising practices we develop in the pandemic will stick with us in the future and become new ways to engage with customers in a positive way (a fancy term for making money). Jeff predicts a shift where both smaller and bigger businesses will realize that including a digital portion of their brand or services will get them that direct-to-consumer sales channel. Also, traditional media channels are seeing the way digital can rewrite, recut, and reimagine their advertising instead of shutting it all down, and they may follow suit in this way as well. Things are going to be different, but it’s not going to be that bad, despite what some advertising reports may tell you. Indulgent posts from CEO’s and grandstanding with a sales message both don’t help. What does help is honest and transparent communication and true care for the brands’ customers and their community.   Quotes: “There will be enduring things that we have learned that will stick with us.” Entrepreneurialism has always been about solving problems.” “You have to be able to transform and do whatever you need to do.”   Mentioned in This Episode: Jeff Ferguson LinkedIn Amplitude Digital Fang Marketing @ThatKevinSmith Ming Chen @grantmorrision Geeky Quote from Matt Damon Mars Movie   “The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic” “The COV-Ad Pandemic, And How to Avoid It” “Rag and Bone’s ‘Why We’re Lowering Our Prices’ Letter is the Biggest Load of Horsesh*t” Marathon Gas “Creating Civility and Opportunity with Rob Norman” Interactive Advertising Bureau

A new MP3 sermon from Calvary Reformed Presbyterian Church is now available on SermonAudio with the following details: Title: Holy Discontent Subtitle: A Living Temple Speaker: Jeff Ferguson Broadcaster: Calvary Reformed Presbyterian Church Event: Sunday Service Date: 6/21/2020 Bible: Haggai 1:3-11, 2 Corinthians 7:10-11 Length: 35 min.

This testimony was delivered by Jeff Ferguson after Jim Van Gelderen's second session on "Identity Crisis" on Tuesday afternoon, March 3rd, 2020 right before a time of corporate prayer.Jeff Ferguson is the Senior Pastor of Glory Baptist Church in Carlisli, IA. For more information about the True Identity Conference and other Victory Conferences, please visit victoryconf.org.

December’s Leadership on Main brought Malcom Costa, President & CEO of Akron Summit County Community Action Inc., to the Rubber Ducks Club, where he sat down with Jeff Ferguson, Superintendent, Tallmadge City Schools. Full show notes here:

1. You need to be able to alter the atmosphere surrounding you! 2. You can alter the atmosphere surrounding others! 3. You can alter the atmosphere surrounding a place or an area. 4. We can alter the atmosphere surrounding this world. "Every declaration of faith requires activation to bring the manifestation" "As we continually alter the atmospheres surrounding ourselves, others, and the places we go, we release the atmosphere of heaven on earth." --- Send in a voice message: https://anchor.fm/spiritlifechurch/message

God always wants to be close to you. Hear Pastor Jeff explain how we stay in this posture, where God intended all along. We Always Belong In Pappa God's Arms - At every stage and season of life. Don't lean on yourself, lean into Him. --- Send in a voice message: https://anchor.fm/spiritlifechurch/message

Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019 Jeff Ferguson talks with Jason Barnard about how Google is using machine learning (SEO and SEA). Jeff Ferguson gets us started with a repeat of his groovy Elvis impersonation. Then gets serious and gives some amazing insights into what machine learning Google is using that affects SEO. Obviously Rankbrain, but also crawling and extracting unstructured and structured data for the web. I love the idea Jeff throws out – that Schema.org is the only thing we are doing ONLY for the search engines. We debate whether Schema.org is needed for understanding or is it really mostly for improving confidence. We move onto how many legs does a horse have (pretty funny) and how fast does an ostrich run. Jeff has a lovely line on cocky human beings. Onto ML in Google Ads, specifically DSA. Volume of data is incredibly important, and is a factor we (I) often overlook. Lastly Smart Display – Maybe machine learning will push some ugly ads because they work better… in which case we still need the human touch! 

Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019 Jeff Ferguson talks with Jason Barnard about how Google is using machine learning (SEO and SEA). Jeff Ferguson gets us started with a repeat of his groovy Elvis impersonation. Then gets serious and gives some amazing insights into what machine learning Google is using that affects SEO. Obviously Rankbrain, but also crawling and extracting unstructured and structured data for the web. I love the idea Jeff throws out – that Schema.org is the only thing we are doing ONLY for the search engines. We debate whether Schema.org is needed for understanding or is it really mostly for improving confidence. We move onto how many legs does a horse have (pretty funny) and how fast does an ostrich run. Jeff has a lovely line on cocky human beings. Onto ML in Google Ads, specifically DSA. Volume of data is incredibly important, and is a factor we (I) often overlook. Lastly Smart Display – Maybe machine learning will push some ugly ads because they work better… in which case we still need the human touch! 

Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019 Jeff Ferguson talks with Jason Barnard about how Google is using machine learning (SEO and SEA). Jeff Ferguson gets us started with a repeat of his groovy Elvis impersonation. Then gets serious and gives some amazing insights into what machine learning Google is using that affects SEO. Obviously Rankbrain, but also crawling and extracting unstructured and structured data for the web. I love the idea Jeff throws out – that Schema.org is the only thing we are doing ONLY for the search engines. We debate whether Schema.org is needed for understanding or is it really mostly for improving confidence. We move onto how many legs does a horse have (pretty funny) and how fast does an ostrich run. Jeff has a lovely line on cocky human beings. Onto ML in Google Ads, specifically DSA. Volume of data is incredibly important, and is a factor we (I) often overlook. Lastly Smart Display – Maybe machine learning will push some ugly ads because they work better… in which case we still need the human touch! 

Jef gets us started with a repeat of his groovy Elvis impersonation. Then gets serious and gives some amazing insights into what machine learning Google is using that affects SEO. Obviously Rankbrain, but also crawling and extracting unstructured and structured data for the web. I love the idea Jeff throws out – that Schema.org is the only thing we are doing ONLY for the search engines. We debate whether Schema.org is needed for understanding or is it really mostly for improving confidence. We move onto how many legs does a horse have (pretty funny) and how fast does an ostrich run. Jeff has a lovely line on cocky human beings. Onto ML in Google Ads, specifically DSA. Volume of data is incredibly important, and is a factor we (I) often overlook. Lastly Smart Display – Maybe machine learning will push some ugly ads because they work better… in which case we still need the human touch!

Manu Intiraymi beams into the JEFF TREK today and discusses his time on Star Trek Voyager, his own out of this world productions, and his posible future in the new CBS Television "Series "STAR TREK: PICARD" GET A COM-LOCK AND BEAM ON UP!!!  

Director Russ Emanuel returns to JEFF TREK to promote his new production, Assassin's Apprentice 2 as well as his thoughts on living his dream directing Star Trek actors, The future of Star Trek, and updates on several of his other films and TV projects. Tap your communicators and beam on board.  

Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019 Jeff Ferguson talks with Jason Barnard about AI and ML in Google. Jeff Ferguson gets us started with a nice Elvis impersonation. And we agree he has an admirable business card. On a more serious topic, AI is science fiction, Machine Learning is what we mean. And will we ever allow AI to get to the stage where it can truly emulate a human. In Digital Marketing, ML has allowed us to move to become more marketers that tech. What we are doing in marketing, but just using modern tools. And that means we should be thinking in terms of strategy rather than focussing on tactics. There is no point in trying to hack the algorithm. Understanding, deliverabilty and credibility is a solid approach (I led Jef very not subtly into agreeing with me there). Then onto “ML started in the 50s… why is it blossoming now?”. And with that our job is now to effectively feed the machines with information. We are moving towards a knowledge graph in real time. And things are moving forwards at an accelerating rate. Are we perhaps moving too fast? And as it moves forwards we are now at the stage where we can no longer even look into the algorithms and data since the format is not understandable to us. Then I get overwhelmed with something as simple as Captcha. GAFA use mechanical Turks. R2D2 gets a mention. Jeff tells me that I do indeed have more computing power in my phone than NASA took to the moon.

Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019 Jeff Ferguson talks with Jason Barnard about AI and ML in Google. Jeff Ferguson gets us started with a nice Elvis impersonation. And we agree he has an admirable business card. On a more serious topic, AI is science fiction, Machine Learning is what we mean. And will we ever allow AI to get to the stage where it can truly emulate a human. In Digital Marketing, ML has allowed us to move to become more marketers that tech. What we are doing in marketing, but just using modern tools. And that means we should be thinking in terms of strategy rather than focussing on tactics. There is no point in trying to hack the algorithm. Understanding, deliverabilty and credibility is a solid approach (I led Jef very not subtly into agreeing with me there). Then onto “ML started in the 50s… why is it blossoming now?”. And with that our job is now to effectively feed the machines with information. We are moving towards a knowledge graph in real time. And things are moving forwards at an accelerating rate. Are we perhaps moving too fast? And as it moves forwards we are now at the stage where we can no longer even look into the algorithms and data since the format is not understandable to us. Then I get overwhelmed with something as simple as Captcha. GAFA use mechanical Turks. R2D2 gets a mention. Jeff tells me that I do indeed have more computing power in my phone than NASA took to the moon.

Jeff Ferguson with Jason Barnard at Search Marketing Summit 2019 Jeff Ferguson talks with Jason Barnard about AI and ML in Google. Jeff Ferguson gets us started with a nice Elvis impersonation. And we agree he has an admirable business card. On a more serious topic, AI is science fiction, Machine Learning is what we mean. And will we ever allow AI to get to the stage where it can truly emulate a human. In Digital Marketing, ML has allowed us to move to become more marketers that tech. What we are doing in marketing, but just using modern tools. And that means we should be thinking in terms of strategy rather than focussing on tactics. There is no point in trying to hack the algorithm. Understanding, deliverabilty and credibility is a solid approach (I led Jef very not subtly into agreeing with me there). Then onto “ML started in the 50s… why is it blossoming now?”. And with that our job is now to effectively feed the machines with information. We are moving towards a knowledge graph in real time. And things are moving forwards at an accelerating rate. Are we perhaps moving too fast? And as it moves forwards we are now at the stage where we can no longer even look into the algorithms and data since the format is not understandable to us. Then I get overwhelmed with something as simple as Captcha. GAFA use mechanical Turks. R2D2 gets a mention. Jeff tells me that I do indeed have more computing power in my phone than NASA took to the moon.

Jef gets us started with a nice Elvis impersonation. And we agree he has an admirable business card. On a more serious topic, AI is science fiction, Machine Learning is what we mean. And will we ever allow AI to get to the stage where it can truly emulate a human. In Digital Marketing, ML has allowed us to move to become more marketers that tech. What we are doing in marketing, but just using modern tools. And that means we should be thinking in terms of strategy rather than focussing on tactics. There is no point in trying to hack the algorithm. Understanding, deliverabilty and credibility is a solid approach (I led Jef very not subtly into agreeing with me there). Then onto “ML started in the 50s… why is it blossoming now?”. And with that our job is now to effectively feed the machines with information. We are moving towards a knowledge graph in real time. And things are moving forwards at an accelerating rate. Are we perhaps moving too fast? And as it moves forwards we are now at the stage where we can no longer even look into the algorithms and data since the format is not understandable to us. Then I get overwhelmed with something as simple as Captcha. GAFA use mechanical Turks. R2D2 gets a mention. Jef tells me that I do indeed have more computing power in my phone than NASA took to the moon.

Chief Engineer Scott Freeman joins JEFF TREK today not only as a very special guest from our STAR TREK/Computer Tech family, he will also serve as a both special guest host in future episodes, as well as one of the much needed JEFF TREK Administrators listed on the JEFF TREK Facebook Page. Today we discuss our new Artemis Space Ship Bridge Simulator just like the old Kobayashi Maru Starship Battle Simulator we saw in STAR TREK 2 THE WRATH OF KAHN. Get a transporter lock and Beam on in!!! 

The Pete Talks Jobs Show! With Special Guest Jeff Ferguson 3-13-19 Special Guest: Jeff Ferguson, Recruiting & Development Specialist with Shelter Insurance, joins the show today to talk about career openings with Shelter Insurance in the northern Illinois/Chicagoland area! Shelter is hiring an Insurance Agent for their Algonquin, IL location. If you're interested in a career with Shelter, reach out to Jeff directly: JFerguson@ShelterInsurance.com Or, give Jeff a call: 815-347-3953! You can also visit www.ShelterInsurance.com to learn more about the company, what they do, and additional career opportunities. Also Hiring: Potawatomi Hotel & Casino ~ www.PaysBig.com/Careers ~ Owned by the Forest County Potawatomi Tribe. Founded in 1991, Potawatomi Hotel & Casino employs 1,000+ people across 30 different departments in Milwaukee, WI! One of their current career openings is for a Media Buyer. Search the roll on their website's careers page, as well as on LinkedIN. Friends-Of-The-Podcast: HH Staffing Services: Full service staffing firm based in Florida. Corporate office in Sarasota, with additional locations in Tampa, Orlando, and Fort Lauderdale. www.HHStaffingServices.com Jamar Sawyer of SMS Solutions, Inc: Temporary & Temp-to-Hire staffing provider based in Waukegan, IL! Jamar and his team support employers along the Milwaukee/Chicagoland stretch with temporary, and temp-to-hire solutions. SMS Solutions, Inc. is located at 1400 Sunset Ave, #5, Waukegan, IL 60087. Call them: 847-461-4344. Visit them on-line: www.SuperiorMShire.com Don Sivesind of Action Result Services, Inc.: "Every thing you know about marketing is... WRONG"! Don can explain why and help your business grow! "For small business we teach the Marketing Conversion Equation (MCE), which leads to dramatic increases in revenue and PROFITS! Reach out to Don directly via email ~ Don@ActionResultServices.com ~ Give Don a Call: 815-276-7511 ~ Visit Don on-line: www.ActionResultServices.com Employers, sponsor your open jobs on The Pete Talks Jobs Show!, It runs an average of just $50.00 bucks per week! PeteTalksJobs@gmail.com Career Seekers are featured at NO COST! PeteTalksJobs@gmail.com Sponsor & Advertise on 24-7WPL Internet Radio: 247WPL@gmail.com

Jeff Ferguson is the CEO/Founder of Fang Marketing, a boutique digital advertising media agency, specializing in search and social media marketing, and much more. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, and Napster. Jeff's clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. Honored as one of PPC Hero's “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. You can learn more about Jeff here: https://fangdigital.com/about-us/ This episode is brought to you by Authors Unite. You can learn more about Authors Unite and join the free community at http://authorsunite.com/ --- Support this podcast: https://anchor.fm/authorsunite/support

Jeff Ferguson is the CEO and Founder of Fang Digital Marketing. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter. Learn more about Fang Digital here: https://fangdigital.com/

Space Command is a bold, retro science fiction series with all the hope and optimism of yesteryear combined with the eye-popping visual effects of today, as well as past and present superstar sci-fi actors.

Manu Intiraymi returns to the show to discuss THE CIRCUIT, the kickstarter funding it, STAR TREK and much more. Beam on in!!!

While Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped Georgia Southern Athletics beat other media to market, using Facebook Live to enhance the digital sponsorship inventory available to Learfield, driving revenue in new ways. Ferguson talks about how social media live streaming pre-game shows don't have to be 2 hours, they can be 10 minutes, and still remain effective, as well as shareable content throughout the week. Twitter: @FergySports

BROADCASTING LIVE FOR THE VERY FIRST TIME FROM THE LOS ANGELES NDB MEDIA HEADQUARTERS WITH DIRECTOR RUSS EMANUELL  Discussion includes - The motion picture “Occupants” and “Occupants 2” along with the success of the Shriekfest win, the upcoming Kansas international film festival on November 6th, and the comic book adaptation that will be canonized into Occupants 2 as well as the “Assassin's Apprentice” motion picture shoot which will be done in early this December. Beam on board The JEFF TREK and hear it here first. 

Jeff Ferguson appeared on the Tao of Sports Podcast back in Ep. 189, and has returned to share his outlook on the last two years of sponsorship sales. This may be a drastic turning point in the industry, Ferguson suggests, as the budgets start to become more open toward sponsorship pitches. Ferguson shares his views on selling sponsorships, as well as understanding the other side of the table, along with their concerns. Ferguson talks about building up a sponsorship sales culture that works, long term, for an organization determined to succeed. Twitter: @FergySports Blog Post "Creating A Successful Sponsorship Sales Culture"

Actor and assistant to the producers of Star Trek The New Voyages / Phase II Jaime Sanchez joins Jeff Trek. Listen in and here the inside scoop about the world's first remake of the greatest SciFi show ever. Get out your comunicators and beam on in. //, 

Tune into the audio world of Star Trek Fandom with Producer Jerry Stanford with Star Trek Valkyrie and Star Trek Ranger. We are aslo welcoming Michael Daily of Farragut Fest. Beam on up!!!

We welcom veteran novelist K.L.Nappier back to the program where we will be disussing "Chosen" which is the 3rd book in here hugely successful Full Wolf Moon Trilogy. If you enjoy excellent stories about werewolves than you will love this entire series. Beam on board and get your Werewolf - Freak On!!!

Jeff Trek welcomes award winning author Kathy L. Nappier to the program. Riding hot off her current success with the critically acclaimed “Full Moon Wolf” Trilogy and her historical paranormal mysteries series “Voyagers” through Double Dragon Publishing there is only an amazing future ahead of compelling novels and short stories to look forward too. Grab your communicators, get a transporter lock and beam on board. 

Jeff Ferguson is head over heals in love with Melanie Wurlitzer...today on Jeff Trek. 

Google Authorship - Should I be claiming copy I write on a client's site under my authorship? Its high quality copy, I just want to be clear who I should give the authorization of it to. This question and more are answered on this special Thanksgiving Marketers roundtable discussion featuring Bria Jordan of Digital Always Media, Jeff Ferguson from Fang Digital and Ryan Jones from Sapient Nitro. Also,Google Wants to Write Your Social Media Messages For You,Bing Integrates TripAdvisor Tools, Content Into Search Results,NSA Spied On Porn Habits Of 'Radicalizers,' Planned To Use Details To Embarrass Them

Google Authorship - Should I be claiming copy I write on a client's site under my authorship? Its high quality copy, I just want to be clear who I should give the authorization of it to. This question and more are answered on this special Thanksgiving Marketers roundtable discussion featuring Bria Jordan of Digital Always Media, Jeff Ferguson from Fang Digital and Ryan Jones from Sapient Nitro. Also,Google Wants to Write Your Social Media Messages For You,Bing Integrates TripAdvisor Tools, Content Into Search Results,NSA Spied On Porn Habits Of 'Radicalizers,' Planned To Use Details To Embarrass Them

Michael Jan Friedman beams on board to discuss his Kickstarter campaign for his new book "I Am The Salamander". We will also be discussing some of my favorite books of his as well as his upcoming book signing appearances. Bring your communicators and Warp into Jeff Space.

How Much Does OnSite Search Suck for a Lot of Companies these Days. Jeff Ferguson welcomes guest Kevin Ryan from Motivity Marketing. They also weigh the publicized conspiracy theories and attitudes when it comes dealing day to day with Google. Podcast: Play in new window

Deep Dive into SEO and Conversion with Jeff Ferguson as the Fang Digital CEO discusses the evolution of SEO and its relationship to conversion rate optimization. Find out about Jeffs choice of uncomfortable musical instruments as well...

Join ME your host Jeff Ferguson, my co-host Mr. Goodnight, and Dennis Archer from the real life satellite project "ENTERPRISE IN SPACE" as we whip around the sun at high warp and go back in time to February 9th, 2013 when we were LIVE on Jeff-Trek creating warm memories and boldly going. //,

  Naming Rights for venues is the largest part of what Jeff Ferguson focuses on with Live Nation. Ferguson talks about how to achieve activation, exclusivity, whether the naming right partners need fuller explanation of their business to consumers, and breaks down some of the ways that naming rights can and can’t work for a client. Ferguson also spent a great deal of time with ISP and discusses how the collegiate market works for signage, corporate sponsorship opportunities, and partnerships. LinkedIn: Jeff Ferguson - Twitter: @FergySports

Join me (Jeff Ferguson) as I bring all of the lurid and exciting details of Star Trek Boston, 2013! I boldly went. 

Join radio show host Roger D. Noriega as he takes my seat....Jeff Ferguson's captain's chair along with Commander James Olson, Stand Up Comedian Mr. Goodnight, ENTERPRISE IN SPACE Founder Shawn Case and many more as we welcome Jeff-Trek back to NDB Media with much emotion. I will be reporting live from Star Trek Boston -  The biggest Star Trek Convention in Boston history so far. So set a course for fun and adventure. Beam on board and boldly go. 

Join NDB MEDIA as we cover the tragedy in Boston. Live coverage from the scene as we as conversation with witnesses and residents. Jeff Ferguson, resident in Boston, will be providing lead on this news story.

Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening. Jeff is giving away an ebook on social media marketing, free to my listeners. >> Get that here!

Join Jeff Ferguson on his adventure to bring the canon of the novels to the mainstream of trek fandom.

Join Jeff Ferguson on his adventure to bring the canon of the novels to the mainstream of trek fandom.

Join Jeff Ferguson on his adventure to bring the canon of the novels to the mainstream of trek fandom.

Join Jeff Ferguson on his adventure to bring the canon of the novels to the mainstream of trek fandom.

  Join ME Jeff Ferguson and my super cool Big Daddy co-host Mr.Goodnight on our adventure to bring the canon of the novels to the mainstream of trek fandom. This episode features: Michael Jan Friedman (born 1955) and he is an author of nearly sixty books of fiction and nonfiction, more than half of which are in the Star Trek universe. Ten of his titles have appeared on the New York Times Best Seller List. Friedman has also written for network and cable television, radio, more than 150 comic books, most of them for DC Comics...and he is one of my true blue heroes. Tune in for some smart talk with a great writer, teacher and a man that I am proud to call a friend. This is one for the history books folks. Michael also co-wrote Star Trek:Voyager's Season Two episode "Resistance."

Join Jeff Ferguson on his adventure to bring the canon of the novels to the mainstream of trek fandom.