Podcasts about emetrics

Long-time listeners to this show know that its origin and inspiration was the lobby bar of analytics conferences—the place where analysts casually gather to unwind after a day of slides interspersed with between-session conversations initiated awkwardly and then ended abruptly when the next session begins. Of the many conferences where this occurs, Marketing Analytics Summit (née, eMetrics) is the one in which this show is most deeply rooted. And, we'll be recording an episode in front of a live audience with all of the North America-based co-hosts on Friday, June 7, 2024, in Phoenix, Arizona at the next one! To call that out, including announcing a promo code for any listeners interested in joining us for the event, Michael, Val, and Tim turned on the mics for a bonus episode with a little reminiscing about past experiences at the conference, including Val's mildly disturbing retention of dates and physical artifacts. Visit the show page for, well, not much more than you see here.

Most SEOs are selling snake oil. And it could be affecting a site's performance. You might not agree with this but should check this episode to know why.  For today's podcast, I have invited Jeff Ferguson who is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. He is honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). We have discussed intriguing topics which include why SEOs are just guessing and how SEOs get caught up in data and tech and strategy? And coming back to basics, what comes before SEO? Why many SEOs are selling snake oil? Jeff and I also talked about the SEO philosophies that you should be following with your online business. What are the paid marketing philosophies that have nothing to do with tweaking PPC campaigns? And how Jeff sees marketing going full circle and coming back to the old-school ways marketers used to make money? Last but not the least, we both shared our take on the buyer's journey being so critical for growing your online business. Discover more about SEO by tuning in to this episode!     Episode Highlights 04:00 Key things that SEOs do get wrong about Google 09:00 Is SEO just a guessing game? 15:55 How tools can help you rank on top of the SERP? 29:03 Jeff's best SEO advice 35:15 How do writers create content that out-phases the old SEO techniques?  37:39 PPC philosophies that you should follow to grow your business 49:10 Where can you find Jeff? About The Guest Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more. Honoured as one of PPC Hero's “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES). Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3) Connect with Jeff Ferguson: ➥ https://amplitudedigital.com/ ➥ https://www.linkedin.com/in/jefftferguson/   ➥ https://twitter.com/countxero See omnystudio.com/listener for privacy information.

Episode Description:Executive Producer Ben Wilson sits down with Lauren to discuss her predictions for 2021, including the evolving interface between digital and brick and mortar, how to connect when in-person meetings aren’t possible, the future of data  and what some of her personal predictions will be in what we all hope will be a better year than 2020.3 Takeaways:Data trust will become increasingly important in 2021. It will be vital for organizations to know where their data is coming from, how much they can trust it,  and what systemic errors might be present in their data sources.Brick and mortar retail isn’t going to return to the pre-pandemic way of doing business. A new hybrid model is emerging that will likely continue going forward. Digital events are going to be with us for a while - if they are done the right way. Digital events that can offer meaningful, high-quality interaction or access to valuable people and information will still be valuable, even as in-person conferences make a comeback.Key Quotes:“This was the forcing function for every single business to lean into digital. I even think about, all of the restaurants and there are so many restaurants that are impacted by this. I was speaking with a friend about this who had worked for software companies specifically for restaurants, and what they had mentioned to me was sales are up and I went, how are sales up? I thought the restaurant industry has taken such a big hit, and it was well now all of these restaurants that never really had to care about digital, they didn't really have to think that much about takeout or touchless ordering. That has to happen.”“It's really similar on the marketing side, both marketing professionals and IT professionals have had to adapt more quickly this year than probably any other profession. And it's this idea of don't rely on your laurels, adapt pivot as fast as possible for marketers, especially enterprise marketers who really heavily relied on in-person events, field marketing, that one-to-one interaction that's gone, but I don't know a single marketer who had a quota reduction because this year we all had to keep driving demand.”“I want to say in 2021, it'll be a little bit lighter, it'll all be easy. It hasn't happened yet in 2021. Maybe it will, but it's just going to keep going, and the added complexity that'll happen in 2021 is optimistically the second half of the year we'll be able to see each other in person again. So now IT professionals and marketers now have to go, ‘we knew the old world we pivoted and made this new fully remote world work. Okay. Now you have to make both work and they have to work together.’”Bio:Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.Lauren also co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll, and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as South by Southwest, ClickZ Live, eMetrics, and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”Thanks to our friendsTruth Be Known is brought to you by Talend, a leader in data integration and data integrity, enabling every company to find clarity amidst the chaos. Talend Data Fabric brings together in a single platform all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization. Learn more at Talend.com.

Jeff Ferguson, Partner at Amplitude Digital https://amplitudeagency.com/ @countxero My guest on this episode of Suds & Search is Jeff Ferguson. Jeff is a Partner and the Head of the Production Team at Amplitude Digital. He is an industry veteran with over 25 years of experience in digital marketing. In that time, he's worked with large organizations like Belkin, CBS, eHarmony, Manchester United, Paychex, Sony and many others. He is a regular presenter at conferences such as Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, and SMX. He is also a professor at UCLA where he teaches classes in Advanced Digital Marketing and Search Engine Optimization. Earlier this year, Jeff wrote an article for Search Engine Journal titled, “Do We Have the Math to Truly Decode Google's Algorithms?” The article quickly gained interest on Twitter and throughout the SEO community. I'm going to spend a lot of our conversation discussing some of the points made in the article. Prior to joining Amplitude, Jeff owned his own agency Fang Marketing. I'm going to ask him about the experience of getting acquired during a global pandemic. Jeff is also a lot of fun to have a beer with. Bonus points to Jeff for bringing an imperial coffee stout from Gigantic Brewing Company with an unforgettable picture of Sam Jackson on the front of it (picture on the next page). Join us for a conversation that scrutinizes the tools SEOs use, the studies we rely on for information and learn a little bit about Gentlemen Scientists. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week

Businesses today are finding it increasingly valuable to share data beyond their own enterprise data warehouse — both inside and outside their organizations. Some are using data to surface key insights between departments or between companies, while others are using it to help monetize their data. While historically data sharing has involved the copying and/or movement of large data sets, data warehouse vendors like Snowflake have made it easier than ever to share data between organizations or groups of organizations.   While the ability to share data with ease has increased, mechanisms for sharing the accompanying business logic and modes of analysis alongside the data itself are still lacking. This business logic is extremely valuable because it contains a consistent interpretation of the data, designed by data experts, that simplifies analyzes and unifies metrics between data consumers. Daniel Mintz, Chief Data Evangelist at Looker, joins me to talk about how data sharing is transforming businesses and helping to provide a competitive edge. We also talk about their recent announcement that Looker is joining the Google Family Throughout his career, Daniel Mintz has focused on how people interact with data and how they can use it to get better at what they do. He's passionate about the way analytics can help tackle the world's toughest challenges. Previously, he was Head of Data & Analytics at fast-growing media startup Upworthy. Before that, he was Director of Analytics at political powerhouse MoveOn.org. Daniel has appeared in numerous media venues, from NPR's All Things Considered to MSNBC's The Last Word to The New York Times and The Washington Post. He is a regular speaker at conferences including Google NEXT, AWS re Invent, eMetrics, the Big Data Innovation Summit.    

Jeff Ferguson is the CEO and Founder of Fang Digital Marketing. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter. Learn more about Fang Digital here: https://fangdigital.com/

2016 is almost in the books! In just over a week, we'll be ringing in the new year, and we have it on Very Good Authority that 2017 will be the Year of Mobile. But, this episode is as much about looking back as it is about looking forward -- looking back on how our industry has evolved, what product launches piqued our interest the most, and what Snoop Dogg-related stunt marketing occurred during the year. We even do a little navel gazing about the podcast itself: our favorite topics and guests (although we love ALL the topics and guests!), and a bit of news about what will be happening with the podcast in 2017. So kick back, bust open a few roasted chestnuts, spike your eggnog generously, and give it a listen! Technologies, services, and random items mentioned in this episode include: more past episodes than are worth linking to, RSiteCatalyst, Hidden Brain podcast: Can Social Science Help You Quit Smoking for Good?, SUPERWEEK, Matt Gershoff, Caleb Whitmore, Adobe Summit, eMetrics, MeasureCamp, Un-Summit, Digital Analytics Hub, Gary Angel / Digital Mortar, Paco Underhill / Why We Buy: The Science of Shopping, Jan Exner, Justin Cutroni, Kevin Hillstrom, Measure Slack, Lee Isensee, Tableau, Domo, the Domo stunt at the Tableau Conference, John Scalzi, Joe Haldeman, and Philip K. Dick.

If you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual content), Josh West from Analytics Demystified joins us for a discussion that is depressingly civil and uncontentious. Many linkable things were referenced in this episode: Josh's Industry War starting blog post (from 2013), Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM), Signal, Tealium, Ensighten, Ghostery, Observepoint, Hub'scan, the Data Governance Episode of the Digital Analytics Power Hour (Episode #012),  PhoneGap, Floodlight / Doubleclick / DFA, In the Year 2000 (Conan O'Brien), Bird Law, Adobe Experience Manager (AEM), Webtrends Streams, data management platforms (DMP), the Personalization Episode of the Digital Analytics Power Hour with Matt Gershoff (Episode #031), josh.analyticsdemystified.com, and Tagtician.

Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: THE INTERNET OF THINGS! Enabling technologies for wider customer data capture and aggregation. Check out: http://segment.com https://cloud.google.com/bigquery/ https://aws.amazon.com/redshift/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: THE INTERNET OF THINGS! Enabling technologies for wider customer data capture and aggregation. Check out: http://segment.com https://cloud.google.com/bigquery/ https://aws.amazon.com/redshift/ #measure Slack bit.ly/AddMeasureSlack Jason's Twitter/LinkedIn twitter.com/JayTRose www.linkedin.com/in/jtrose720 Tom's Twitter/LinkedIn twitter.com/tmllr www.linkedin.com/in/tmllr Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Are you a data scientist? Have you pondered whether you're really a growth hacker? Well...get over yourself! Picking up on a debate that started onstage at eMetrics, Michael, Jim, and Tim discuss whether a fundamental shift in the role (and requisite skills) of the web analyst are changing. You know, getting more "science-y" (if "science" is "more technical and more maths"). all in 2,852 seconds (each second of which can be pulled into R and used to build a predictive model showing the expected ROI of listening to future episodes; at least, we assume that's what a data scientist could do).

I know what you're thinking: they're world-class podcasters when they hide behind editing tools and autotune, but can they do it LIVE? This special recording from the final keynote spot at eMetrics has the three amigos of insight taking questions from Twitter and a live audience. There was bourbon, Jim Sterne, and a disagreement over the future of the industry - all in under 45 minutes. So, turn up the volume (seriously...because the sound levels were low and we did the best we could with a short-turnaround edit) and give it a listen! "Guests" on the show (aka, people who asked questions who we were able to identify) included: Justin Goodman, Mike Harmanos, Rachelle Maisner, Boaz Vilozny, and KeAndre Boggess.

Philosopher, poet, and essayist George Santayana wrote, "Those who cannot remember the past are condemned to repeat it." We thought we'd have him on to reflect about the history of digital analytics...but he died in 1952. Ambrose Bierce wrote The Devil's Dictionary, which we think is brilliant, so we thought we would have him on...but he died in 1842! Lucky for us, we landed the best of both worlds with very-much-alive philosopher, poet, essayist, DAA founder and chairman, and eMetrics founder Jim Sterne. People, places, and things mentioned in this episode officially ran a full, certifiable gamut: The Devil's Data Dictionary The Digital Analytics Association (DAA) eMetrics The Web Analyst's Code of Ethics Some "web analytics" platforms: Sawmill (still going strong!), Analog (less so), NetGenesis (verymuchlessso) The IAB The DMA A bunch of people (or, in one case, an archetype, and, in another a conscious, gestalt, artificial intelligence system): Krista Seiden, Seth Romanow, Eric Peterson, June Li, Stéphane Hamel, Josh Aberant, HiPPOs, Skynet

Today’s episode features a household name in the digital analytics community. Jim Sterne is known both for his tremendous contribution to the digital analytics community, as well as his ubiquitous presence at eMetrics, the largest global web analytics conference. If you’re like me, you’ve struggled with how to get your data message across to your clients and stakeholders in a way that gets absorbed, remembered and acted upon. Jim gives you a blueprint for the mindset that will help you break through those blocks and really get ahead. He’s a master of clear, hard-hitting analogies that explain why he’s one of the “clearest thinkers around” according to Seth Godin.The show notes that accompany this episode are here: LeaPica.com/005If you like what you've heard, I would so appreciate a rating or review here in iTunes. Ratings & reviews help boost the rankings of the show, and help others like yourself find this great content. Thank you!

As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company.  He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City.   The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, [...]

Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics.  The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and hopes for the next ones.  The conversation also covers a comparison of the conferences and the different attendees that they [...]

Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco.  Hear directly from our guests about the key takeaways from the conference, reasons you should attend, and even some prognostications about the future of our industry. So download this podcast to your favorite mobile device [...]

Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM.   The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and [...]

In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference.  The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years.  The conversation also explores the current state of the Web Analytics Association [...]

In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year.   The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test.  The conversation [...]

Welcome to episode #150 of Six Pixels Of Separation - The Twist Image Podcast. This is the ramblings of a lunatic and passionate marketing guy. I did not get the chance to record on my usual Sunday evening, so I suspect that things were brewing in my dreams last night. Here's an attempt to demonstrate how traditional conferences, unconferences, Twitter and Kevin Pollak create a new media landscape that all of us need to be experimenting a whole lot more with. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #150 - Host: Mitch Joel. Running time: 36:14. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. BookCamp Toronto - June 6th, 2009 - MaRS Discovery District. The Road to Six Pixels of Separation - The Book - coming soon. Media Hacks - coming next week and featuring:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Hugh McGuire - LibriVox - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. eMetrics conference. Kevin Pollak - on Twitter and his own Podcast. Audio Comment - Brent The Closet Geek. FriendFeed and Serendipity. Audio Comment - Kevin Behringer - Fly Over Marketing. Twitter Squatting. Six Points of Separation - How Small And Medium-sized Business Can Benefit From Social Media: 1. Movement. 2. Impenetrable niche. 3. Connect in ways big business can't. 4. Create content in the form of text, audio, video and/or images. 5. Respond in a cheap and effective manner. 6. Have that content live on - tribal knowledge. Music from Mark Blevis - Podcasters Across Borders: Robert Farrell - 'Do You Want Me To'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #150 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven bookcamp bookcamp toronto brent the closet geek cc chapman chris brogan christopher s penn digital marketing emetrics facebook facebook group financial aid podcast fly over marketing friendfeed hugh mcguire in over your head itunes julien smith kevin behringer kevin pollak librivox managing the gray mark blevis marketing marketing over coffee mars discovery district media hacks new marketing labs online social network podcast podcasters across borders podcasting robert farrell six pixels of separation social media marketing trust agents twist image twitter twitter squatting unconference web 20

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it's contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric! Secrets of Web Analytics – a podcast with Avinash Kaushik About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor. Here are two links to posts about the dashboard (the first one was the one I had promised): The “Action Dashboard” (An Alternative To Crappy Dashboards) Five Rules for High Impact Web Analytics Dashboards The post Secrets of Web Analytics – a podcast with Avinash Kaushik first appeared on Marketing Darwinism.

Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you can hear me firing off emails to my team in the background about what I am hearing and learning on this podcast. I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash – its 25 minutes long but positively electric! Secrets of Web Analytics – a podcast with Avinash Kaushik About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day. 100% of Avinash’s proceeds from his book are donated to two charities: Doctors Without Borders, The Smile Train. Avinash is also the Analytics Evangelist for Google and a co-founder of Market Motive. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen, and SES. You’ll find Avinash’s web analytics blog, Occam’s Razor. Here are two links to posts about the dashboard (the first one was the one I had promised): The “Action Dashboard” (An Alternative To Crappy Dashboards) Five Rules for High Impact Web Analytics Dashboards

Gerry Gaffney asked Brian Donohue from iQcontent (www.iqcontent.com) about when, why and how to use web analytics.Brian talked about avoiding 'zero insight', and how you can use analytics to understand users, improve your site, and validate success.A few books and resources were mentioned:Web Analytics Demystified by Eric Peterson (tinyurl.com/ys498j) Web Analytics: An Hour a Day by Avinash Kaushik (tinyurl.com/2bnc8d)Google Analytics Shortcuts by Justin Cutroni (www.gashortcut.com)Sitescan (sitescanga.com)Emetrics (www.emetrics.org)Advanced Web Metrics is Brian Clifton's blog (www.advanced-web-metrics.com/blog/)Occam's Razor is Avinash Kaushik's blog (www.kaushik.net/avinash/)Duration: 22:49File size: 7.83MB