Podcasts about invesp

Meet Khalid Saleh, CEO of Invesp, a pioneering conversion rate optimization agency that has been transforming website performance since 2006.  In this insightful episode, Khalid shares his journey from software development to becoming a marketing expert, leading one of the first CRO agencies in the US. He discusses how Invesp helps companies across various industries improve their conversion rates, whether they're generating leads or driving e-commerce sales.  From working with businesses generating $2 million to those reaching $1.5 billion in online sales, Khalid reveals the strategies behind successful conversion optimization and the importance of continuous testing in achieving remarkable results.  

The How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency Vendlab.com. Ayat Shukairy is a conversion rate optimisation expert and the founder of Invesp.com. In this podcast, we discuss the process for increasing website conversion rates and the things that every website owner should do today to turn more browsers into buyers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

Welcome to the eCommerce Lab Podcast! In this fascinating episode we will have the honor of hosting Ayat Shukairy, the outstanding co-founder of Invesp and an authority on marketing strategies, experimentation and conversion optimization! In this special session, we'll explore the fundamentals of mastering conversion on the e-commerce giant, Amazon.If you are looking to maximize your sales and achieve new levels of success on Amazon, this is the video you can't miss. Join us as we unlock the secrets behind effective conversion on the leading eCommerce platform with the incomparable Ayat Shukairy. Get ready to transform your marketing approach and take your business to the next level!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp.Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews."Ayat shares a treasure trove of insights, from the ten heuristics for enhancing user experience by the Nielsen group, navigating common landing page blunders, the significance of choosing the right e-commerce platform, to the concept of 'return on change' when measuring the ROI from optimization efforts.Plus, she highlights the vital role of technology, including A/B testing software and AI in content creation, and how targeted strategies can yield transformative outcomes for your business. All this, along with a glimpse into the services offered by Invest and success stories that exemplify the paramount impact of strategic optimization.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. What You'll Learn:Where Your Website Needs to Be NormalBuilding Motorola's E-commerce Website $50 Million Ended Up with 10 OrdersOptimizing eBay with A/B TestHow to See EXACTLY How People Are Using Your SoftwareOptimizing the About UsHow to Ask Visitors What's Wrong on Your WebsiteGiving the Impression Your Business Is Bigger Than It IsThe #1 Thing Most Common Mistake on WebsitesThe #1 Thing You SHOULD Add to WebsitesThe One Thing That Launched FigPii's SuccessThe #1 Thing You Need Above the FoldConnect with Khalid Saleh:Website Figpii websiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Khalid Saleh is the CEO and Co-Founder of Invesp, one of the first companies to focus on experimentation and Conversion Rate Optimization in North America. Over the years, Khalid has worked with hundreds of companies that range from well-established brands (eBay, 3M, The Special Olympics, DishNetwork, Discovery, and more) to fast-growing startups to increase their online revenue. Khalid is also the Co-Founder of FigPii, a SaaS Platform that allows companies to run AB testing, heatmaps, session replays, and online polling on their sites with a single line of JavaScript. On this episode, Khalid and I discuss the suite of tools FigPii has to offer, AB testing best practices, CRO red herrings, and much more.

Does your agency website convert as well as it should? Why do clients buy from your agency? It might be time to take an objective look to determine how your agency website can convert more clients. It's a practice that will help you improve as a business and get a pulse on your audience's decision-making process. Today's guest founded one of the first CRO agencies in America and has a lot of experience understanding what his clients need versus what they want. He's sharing his story about growing his successful agency and ways you can improve your website to convert more clients by looking at the functional, emotional, and social reasons they buy from you. Khalid Saleh is the CEO of Invesp, one of the first dedicated CRO Agencies in North America. His agency has worked with the likes of eBay and Target, as well as smaller startups. As an eCommerce software architect, Khalid built his career devising ecommerce and optimization solutions for companies like American Express. Today he'll reveal how some of the most important changes to a business website must come from careful testing and how, in that process, he's usually humbled by clients. In this episode, we'll discuss: What clients want vs. what clients need. Improve your agency website to convert more clients. Getting to the core of why clients buy.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   What Clients Want vs. What Clients Need Khalid got the opportunity of a lifetime to work with Motorola revamping their ecommerce website in 2005. It was a dream come true for any software engineer as he had access to all the technology he needed to build the best website. The project took endless nights of hard work but the site was ready in three months. However, after so many hours of work and resources poured into the website, they quickly learned the site was not converting. They had almost no orders. As a software engineer, this was outside Khalid's expertise. The site was built as expected so his job was done. Nonetheless, Khalid became very interested in how something like this could happen and the idea for his agency, Invesp, was born. Now his agency helps brands increase conversion rates by getting to the core of their goals. It boils down to what clients want versus what clients actually need. Often times clients think they just want to revamp their websites, but they actually want help growing their business. Improving Your Agency Website to Convert More Clients Khalid and his team know that website CRO starts with looking at the website from the client's perspective. Once he understood that clients chose his agency in order to grow their business, his team made some adjustments to the agency website. First, they got rid of any language that sounded too formal. He wants clients to feel like they're being greeted as a friend. He also removed ambiguous language and tried to be very clear about what his agency does. Too often a company's website uses vague language. As a result, people leave not having any idea about what they do. In this sense, the friendly language must be balanced with practical descriptions of the ways you help clients. Next, clients browsing the website may worry their team lacks experience. So they added social proof of the different companies they've worked with and the results they've achieved. They even added video testimonials to offer additional evidence and not just claims of success. Khalid and his team designed the website according to what they wanted the client's user journey to look like. They strategically mapped it out to answer their main questions and concerns and address their core needs. This is what he did for his agency and part of how he helps clients increase their CRO. Why Clients Can Humble the Most Experienced Marketing Agency Experts In his keynote speeches, Khalid often refers to being humbled by clients. Sometimes all your research and testing does not prepare you for the clients' reactions. Even though the research indicates one option is the most likely to bring more website traffic and clicks, you may be quickly humbled by the actual response. It's something every business owner, marketer, or designer can relate to. Anytime you run an experiment in marketing you have a hypothesis. You may be proven correct or find you've misinterpreted what the audience wants. With several options, one wins, and the others lose. Why did some of them not work out? This is a tricky question you should always ask to get a better understanding of what works for your audience. Some clients may agree there are reasons to change a design but don't think testing is necessary. They can't choose one design out of several options so they figure any of them will do. This is where Khalid's team insists on the importance of testing each design out. Usually, the results end up surprising everyone. Out of four designs that seemed equally good maybe two actually reduce the conversion rate, while the results for the other two show a clear winner. This is why testing is so important. Getting to the Core of Why Your Clients Buy from Your Agency Anyone who's been through business school has probably heard that “no one buys a quarter-inch drill, they buy a quarter-inch hole”. That saying refers to the practical results you expect to get when you buy a product. In reality, for every action we take there are functional results, social results, and emotional results. For instance, if you buy a car you'll be able to get from point A to point B (functional), you'll feel like you've accomplished something (emotional), and maybe get your peers' praise (social). However, getting people to admit this is difficult. You must be very good at customer interviews by structuring them in a conversational style. After establishing the conversation, Khalid recommends going back to when the problem began. Ask questions that take the prospect back to the moment they decided to make the purchase. The more they remember and open up with details about their purchase decision,  the better results you'll get about the emotional and social response to the purchase. These results are better than just asking direct questions about the product and purchase experience. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

If you are interested in conversion rate optimization, this is the episode for you. Khalid Saleh is the founder and CEO of CRO agency Invesp. He has worked with brands like eBay, 3M, and the Discovery Channel. In this conversation, he shares what is a reasonable budget for CRO, why he avoids looking at homepages when first evaluating a site, what you should focus on to get quick wins when it comes to increasing conversions, and more.You will also discover:a reasonable budget for CRO testing and what that includesWhy Google Universal Analytics is sunsettingwhat you should focus on to get quick wins when it comes to CROListen to the Innovators Can Laugh Podcast HERE ---> https://www.innovatorscanlaugh.com/

Khalid Saleh is the CEO of Invesp, one of the first conversion rate optimization (CRO) agencies in North America. They work with large companies like eBay, 3M, Target, and Special Olympics as well as smaller startups. Before co-founding Invesp, Khalid was an e-commerce software architect. He built his career devising e-commerce and optimization solutions for companies like American Express, Motorola, and Citrix.  In this episode… Gone are the days when website traffic is the be-all and end-all. More than ever, brands seek quality traffic that converts to tangible revenue. A great way to drive traffic is through websites anchor emotion-laden copy with functionality. It is about guiding your customers along their buyers' journey through your website by addressing their pain points.  Yet how do you dig up these pain points? What are the necessary website improvements you need to make? It begins by understanding why people buy, listening to customers, experimenting, and much more. Ready to find out more?  Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the CEO of Invesp, Khalid Saleh. They discuss the mind of a typical buyer, how the elements of a b2b website should be a guide to customers, case studies of simple conversion actions, and lots more! 

This episode is sponsored by Sticker Mule. Get 10 Custom Stickers for $1, plus free shipping. Visit stickermule.com/resourcefuldesigner It's well-established that it's easier to get a new design project from a past client than to land a project from a new client. You can run a successful design business with only a few good recurring clients. It's the 80/20 rule. 80% of your business will come from 20% of your clients. Therefore you must keep as many clients as you can. For the first few years of my design business, I had less than a dozen clients, and less than a handful of those clients kept me busy on an ongoing basis. According to Invesp, the probability of existing clients giving you work in the future is 60-70%, while the likelihood of getting work from new clients is 5-20%. So it's easy to see why client retention is so necessary. Clients know a talented graphic or web designer when they find one. But it takes more than being an excellent designer to keep them returning. I've said this many times on the podcast before. Clients prefer to work with a good designer they like rather than an amazing designer they don't like. The best way to keep your clients happy and coming back is to ensure they like you. And you do that by providing excellent service and building relationships with them. It's best to do everything possible to ensure your clients feel valued, appreciated, and satisfied with your services. Here are nine tips for doing just that and keeping your clients returning. And you'll notice repetition as I go through them, as many of these tips play off each other. Here are nine ways to make clients love working with you again and again. 1) Be Proactive Make sure your clients understand what they should expect from working with you. Be proactive and set expectations upfront, so there aren't any surprises down the road. Being proactive shows your professionalism and positions you as a leader instead of an order-taker. Clients will appreciate this and quickly learn to trust you. Think about the entire relationship—you're trying to land a client, not just a design project. And if you can change your mentality and think of them as partners instead of clients, you'll find the relationship even easier to build. Don't fall into the trap of viewing client projects as transactional, one-off projects. Instead, think of them as long-term relationships. Being proactive may also mean learning about your client and their industry. Do some homework and learn a little about them and their industry before meeting with them. Clients will appreciate your effort and are more likely to trust you with their project. Don't forget to keep in touch after the current project ends, as I discussed a couple of weeks ago in episode 303 about following up with dormant clients. If you do a good job setting expectations at the start, many clients will return to you for future projects. 2) Be Honest It's easy to tell clients what they want to hear, but delivering on those promises is much more challenging. A good designer is honest with clients about their limitations and how they plan to work within those constraints. It's ok to tell a client you don't know something. It's even better to show the client how you'll overcome those shortcomings. A good designer should be reliable enough to stick to their commitments. However, If you encounter any issues or setbacks during a project, be honest and let the client know. Clients want to work with someone they can trust and who will be truthful with them. If you are not honest with your clients, they will not return. So be honest with them from the start. This means being upfront about your prices, services, policies, limitations and timelines. You should also be honest about any problems or concerns your clients may have. If you are honest with your clients, they will appreciate it and will be more likely to come back to you. After all, honesty is the best policy for running a successful business. 3) Be Timely If you're a freelancer, you know how important it is to be timely. Deadlines are critical; you will not get repeat clients if you're not meeting them. That's why ensuring you're always meeting your deadlines is vital. If you're consistently meeting your deadlines, then clients will take notice. They'll see that you're reliable and that they can count on you to get the job done. This will keep them coming back to you time after time. So if you want to keep your clients happy (and keep them coming back), ensure you're always meeting your deadlines. It's the best way to ensure their satisfaction and ensure that they keep coming back for more of your great work. 4) Be Flexible You need to be flexible with clients. If you're unwilling to adapt to their needs, you will lose them as a client. Yes, It's your business, and you set the ground rules for how clients deal with you. That's part of being a professional. But it's not worth holding your ground if it means possibly losing a good client. For example, if a client insists on using their project management software instead of yours, or the deal is off, you must decide if this is something worth taking a stand on or if you can be flexible to appease the client. In today's ever-changing world, designers must adapt to their client's needs, or they will quickly become outdated. Clients hire you for your expertise, but they expect input as well. If their contributions fall on deaf ears, they won't enjoy working with you. And you know the outcome when that happens. After all, you aren't as experienced in their field as they are. Learn from your clients by talking and listening to them. Being flexible and adaptable shows that you are a business willing to change and eager to meet your client's needs. This is key to keeping your clients happy and returning for more. 5) Be Organized For clients to keep coming back, you must be organized. It's easy to lose track of things when you work alone, but if you want to be successful, you must be organized. Here are a few tips to help you stay organized: Make a list of everything you need to do so nothing gets overlooked, and tackle one task at a time. Invest in a good physical or software planner to keep track of projects, tasks, deadlines, appointments, and other important dates. All your important dates and times should be viewable in one location. Keep your work area clean and clutter-free. It will help you focus and be more productive. I often struggle with this, even though a clean desk allows me to work better. Take breaks throughout the day to clear your head and relax. This will prevent burnout and help you stay fresh. Delegate tasks whenever possible, so you don't feel overwhelmed. The more organized you are, the more professional you'll appear to your clients, which will keep them coming back. 6) Be Professional I've already mentioned being professional several times so far. Maybe I should have moved this one closer to the top. As a business professional, and that's precisely what you are, you always want to ensure that you put your best foot forward. This means dressing appropriately and acting professionally at all times. If you are unsure what attire is appropriate, err on the side of caution and choose something more conservative. Remember that first impressions are important, so take the time to present yourself in the best light possible. In addition to dressing and acting the part, it is also essential that you provide a high level of service to your clients. This means being responsive to their needs, meeting deadlines, and following through on promises. If you consistently provide a positive experience for your clients, they will be more likely to come back to you. Lastly, be careful with jargon. Using industry words may make you feel more professional, but it could alienate your clients and create misunderstandings that may create a wedge between you. Dropping jargon allows you to communicate clearly and effectively with your clients by putting you on the same page. 7) Be Reliable Clients will come back again and again because they trust you. They know you won't let them down. And they know you'll deliver quality work on time. If you want your clients to keep coming back, they must know they can count on you. Whether it's showing up on time for appointments or completing the work you promised, being reliable is key to maintaining a good relationship with your clients. When your clients trust that you will do what you say, they are more likely to continue working with you. 8) Be Trustworthy One of the most important traits you can possess as a business owner is a trustworthiness. If your clients don't trust you, they won't come back. It's as simple as that. Here are a few ways to make sure you stay trustworthy in their eyes: Always be upfront about costs and fees. Don't try to hide anything from your clients – they'll appreciate your honesty, which will build trust between you. Follow through on your promises. If you tell your client you're going to do something, make sure you do it! This will show them that they can rely on you and trust what you say. Be transparent in your dealings. This means being honest about the quality of your products or services and providing accurate information about pricing and availability. Additionally, you should be clear about any deadlines or expectations for your clients. Being transparent in your dealings with clients will build trust and goodwill that will keep them returning. 9) Be Responsive When it comes to keeping clients, responsiveness is critical. If you want returning clients, you must be responsive to their needs. This means being available when they need you, within reason, of course, and being able to address their concerns promptly. You need to adapt to changing circumstances and respond quickly to new ideas. You should be willing to adjust your habits and designs as required. Please take advantage of your client's feedback and learn from their opinions. This will help you hone in on the areas that matter to them. Being responsive shows your clients that you value their business and are invested in their success. It builds trust and rapport, which are essential for any lasting business relationship. So if you want to keep your clients coming back, ensure you are always responsive to their needs. It might take some extra effort, but it will be worth it in the long run. Turning new clients into recurring clients shouldn't be complicated. Keeping clients coming back, again and again doesn't have to be complicated. Remember, clients, don't want to look for another designer. It's as much trouble for them as finding new clients is for you. They're hoping you're “the one” they can stick with for the long haul. So it's up to you to become that person. By following these nine simple tips, you'll create long-lasting relationships that will benefit you and your clients by providing them with excellent customer service, going the extra mile, and making them feel special. And you can ensure that your clients will be happy, satisfied, and loyal to you and your design business for years to come.

The Conversion Optimization System: 14 Steps for More Conversions and More Sales  Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-step process to produce repeatable and consistent increases in website conversion rates. The system has been successfully used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly, and many others.  Be prepared to discover the real secret of conducting a successful CRO project including: 1. Conducting heuristic analysis 2. Conducting qualitative and quantitative analysis 3. Creating a conversion roadmap 4. Testing a test hypothesis 5. Conduct an A/B testCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

If you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance.   You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce.  Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKhalid Saleh- Invesp Jump To:01:00 What is Conversion Rate Optimization (CRO)?04:41 If you started on Amazon, you might not have heard of CRO before.  As the platform evolves, buyer expectations have been raised. 10:24 CRO is more than just button colors and title optimization.  You want to consider off-page influences that could affect your conversion rate. 13:24 What is the process when working with a CRO specialist?16:26 How much time do you need to gather data for a good CRO strategy?20:25 What trends have you been seeing with CRO post-pandemic?26:00 How can off-page factors impact your CRO on and off Amazon?30:14 Where do you recommend people start looking at CRO versus traffic when trying to increase sales on your Shopify store?36:00 What is a good conversion rate for Amazon vs Shopify?

Welcome back to another episode of Female emPOWERED! Studies have found that while 44% of companies prioritize acquisition, only 18% focus on retention. Those stats are striking when you consider the fact that increasing customer retention by a mere 5% can boost profit by as much as 95%. (Source: Infographic by Invesp.) So while consumers are being distracted by other brands, brands are being distracted by other consumers. Unless you're selling butter, it's time to stop churning so hard and start working on your customer win-back strategy. When I talk about my 5 pillars of marketing re-engagement and retention is the final pillar that so many people forget about... and in my opinion it can be one of the strongest levers you can pull in your business to increase profit.Let's talk about..What Is a Customer Win-Back Strategy?Why focusing on retention is a better strategy for your businessWays to reinvigorate your own win-back strategyLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!Links mentioned in this episode:The PITG Win-Back Strategy

Higher conversion rate = more sales. Simple. How to improve CRO? Khalid Saleh shares his valuable insights. His company (Invesp) and he have helped hundreds of well-established brands and fast-growing startups increase their online sales through AB testing. He shares his thoughts and observations abt marketing and business strategy in conferences around the world such…

In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how to get it right. He talks about: -->What conversion optimization is and is NOT? And why is conversion optimization prioritized way more in ecommerce than B2B SaaS companies? --> What to expect as an outcome from Conversion Rate Optimization? --> How to layout a conversion optimization plan and the factor to account for? --> The conversion framework and its principles --> How to optimize for the different stages of the buying cycle, and a lot more...

Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more.In this episode,  we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps. Links in this episode:https://www.invespcro.com/https://www.figpii.com/https://support.google.com/urchin/answer/28737?hl=enhttps://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758https://www.hotjar.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Simbar Dube is the Growth Marketing Manager at Invesp, a leading Chicago-based CRO agency. In this episode, Simbar defines content strategy and why it's not synonymous to blogging. He also shares his insights on the role of blogging and how to supplement it as part of your overall content marketing plan.Links in this episode:https://www.invespcro.com/https://www.linkedin.com/in/simbar-dube/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

If you work in L&D or HR and are looking to procure any kind of service, how do you know who to trust? If you work for a vendor or supplier, what approach do you take? On this week's episode of The Good Practice Podcast, Ross G is joined by L&D buyer Gemma Paterson and L&D seller Danny Seals to explore vendor relationships. We discuss: the characteristics of great supplier relationships making the most of conference exhibitions the importance of recommendations. Show notes Some of the stats Danny referenced were taken from this infographic by Invesp: invespcro.com/blog/the-importance-of-online-customer-reviews-infographic/  The importance of customer reviews is further covered by Econsultancy at: econsultancy.com/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/  The difficulties created by the 'Spotify Model' are discussed here: agility11.com/blog/2020/6/22/spotify-doesnt-use-the-spotify-model  In 'What I Learned This Week', Gemma spoke about Hans Rosling's book Factfulness: en.wikipedia.org/wiki/Factfulness:_Ten_Reasons_We%27re_Wrong_About_the_World_%E2%80%93_and_Why_Things_Are_Better_Than_You_Think Rosling's TED talk is online at: ted.com/talks/hans_rosling_the_best_stats_you_ve_ever_seen  The podcast that Ross recommended was 'Great Minds on Learning: The Cognitivists with Donald Clark', available online at: johnhelmerconsulting.com/great-minds-on-learning-the-cognitivists-with-donald-clark/  You can find more about Danny's recommendation service, Venndorly, at: venndorly.com/  For more from us, including access to our back catalogue of podcasts, visit emeraldworks.com. There, you'll also find details of our award winning performance support toolkit, our off-the-shelf e-learning, and our custom work. Connect with our speakers If you'd like to share your thoughts on this episode, connect with our speakers on Twitter: Ross Garner - @RossGarnerEW Gemma Paterson - @GemStGem Danny Seals - @TheDannySeals

Ayat is a co-founder and managing partner of Invesp - an online marketing and conversion optimization company. She and her team help companies grow their revenue by testing different elements on the websites like buttons, headlines, etc. In this episode, we discussed her story from a teacher to a co-founder of a tech company. Ayat Shukairy Is A Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with over 14 years of entrepreneurial and marketing experience. Ayat took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems. Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately. Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences, business groups and academic forums throughout the world including Inbound, SMX, SES, Content Marketing World, BOFs, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth. --- Send in a voice message: https://anchor.fm/muslimsonfire/message

Khalid Saleh is the CEO and co-founder of Invesp, one of the first companies to focus on experimentation and conversion rate optimization in North America.  Connect with Billy and ChatFunnels!Billy on LinkedIn and Twitter.ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

On Episode 78, Ayat Shukairy, the Queen of CRO and co-founder of Invesp, explains the scientific and individualized practice of conversion rate optimization for her agency's clients. Ayat talks about her contagious obsession with CRO experimentation.

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. While modern-day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today's vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy. By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement. Additionally, companies can expect to see an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%. As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized. “Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does' to ‘THE thing that marketing does.'” This is all about marketing Podcast by Rajeev Anand --- Send in a voice message: https://anchor.fm/digital-influencer/message Support this podcast: https://anchor.fm/digital-influencer/support

In episode 39 I speak with Ayat Shukairy, founder of Invesp. Jobs to be done is a really useful technique to use to really dig into the real reasons why a customer made a purchase from your business. Why did they decide to buy your product from your website. It's nothing to do with the sale or promotion you've got going on, that was just a trigger for them to do it now. There's always a process in their mind, a reason why that person has identified your product as the solution to their needs and if you can unlock these reasons you'll be able to optimise your website and provide a far better customer experience. Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 14 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.  Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book. In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites. 

Kahlid Saleh, CEO of Invesp, drops by the show to talk with Matt and Korina about Conversion Rate Optimization for B2B companies. Khalid discusses the importance of testing BIG ideas, common A/B testing mistakes, the myth of growth hacking, and "settles" the debate of chat bots vs. forms.

On this episode, The founder of CRO agency Invesp shares his best conversion optimization and A/B testing tools and tactics. Get the full show notes here.

There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more. Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/104

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.

Today Khalid is a Conversion Rate Optimization expert. It means he helps companies sell more by improving their websites. However, he started his business journey as a book store owner at the age of 12. In this episode, we discussed many lessons from human psychology: why we do what we do. I hope you will learn a lesson or two not only how to improve your site only, but your habits as well :) --- Send in a voice message: https://anchor.fm/muslimsonfire/message

Shownotes: cro.cafe/podcast/the-art-and-science-of-converting-visitors-into-customersPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Khalid Saleh, an expert in conversion rate optimization, in-demand speaker and trainer with more than 12 years of experience in e-commerce architecture, design and implementation. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. The best takeaways: What do companies get from CRO in terms of ROI? - 06.00Monitoring employee performance - 11.05CRO. The market. The tech. The adoption - 14.03Growth ideas - 23.38An expert's advice - 37.42 Podcast Notes: Khalid Saleh: Lifetime value optimization is the name of growth All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Money Math Monday on the Purposefully Profitable Podcast Repeat Customers and Retention Formula Submit comments to russ@systro.org Invesp: https://www.invespcro.com/blog/customer-acquisition-retention/

Esta semana en “Esto no es una frontera, esto es un río” una conversación con la profesora Francine Jácome del INVESP sobre la Crisis y Seguridad en Venezuela, y algunas reflexiones del Observatorio de Venezuela sobre el momento que vive el país hermano.Conduce el docente Ronal Rodriguez

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

In this episode, we chat with Khalid Saleh, CEO of Invesp and best-selling author, about A/B testing, CRO practices, and recent ad tech news rocking the industry. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.   EPISODE When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.   We Discuss: The common conversion mistakes to avoid. The difference between A/B and multivariate testing. What “website-centric” factors are, and how to use them. Building a mobile website that users want to buy from.   For complete shownotes and more, please head over to www.marketingspeak.com/khalid   LINKS & RESOURCES MENTIONED Invesp Marketing Conversion Optimization:  The Art and Science of Converting Prospects to Customers FigPii Google Analytics Optimizely Visual Website Optimizer Convert Don’t Make Me Think by Steve Krug Khalid on Twitter Khalid on Snapchat   STEP UP YOUR MARKETING GAME! To find out if there are issues with your website, go through and mimic the exact steps a visitor would take in the purchasing process. Would you purchase from your website again? Page load time and speed can impact conversion. Reduce your page load time to around three to five seconds to see anywhere between an 8-15% increase in conversions. While there can be many issues on a website that need to be addressed, functionality is at the top of the list. If a landing page, a product page, or a dropdown isn't working, fix it immediately.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Khalid Saleh, co-author of the bestselling book Conversion Optimisation. Khalid’s an expert on conversion whose company, Invesp, has grown companies from tiny startups to giant powerhouses. Listen as Khalid and Nathan talk leaving a salaried job, turning a consulting business into an SaaS giant, and running a global fundraising round. Favorite Book? – The Lean Startup What CEO do you follow? — Alex Turnbull What is your favorite online tool?— Evernote Do you get 8 hours of sleep?— Hell, no! If you could let your 20 year old self know one thing, what would it be?— That I need to be laser-focused. There’s opportunity everywhere - you just have to focus on it. Time Stamped Show Notes: 01:20 – Nathan’s introduction 02:20 – Welcoming Khalid to the show 02:35 – Invesp makes money by consulting on conversion optimisation 03:00 – Companies pay a monthly retainer for ongoing optimisation services 03:45 – Charge a minimum of $8,000 per month 04:00 – Companies stay 15-24 months on average 04:25 – Invesp was founded in 2006 04:35 – Made around $15-20k in their first year 05:00 – Khaleed was 31 when he left his salaried job to launch Invesp 05:20 – “An amazing employee but difficult to manage” 05:40 – While working for Motorola, Khalid noticed the problem of conversion rates 05:52 – Gave up a $200k salary as one of the top software architects in America 06:30 – Khalid’s wife is one of his business partner 07:00 – 4 partners in the company 07:35 – Moving into providing a SaaS platform for conversion optimisation 08:30 – Made close to $700k in 2014 - the year they decided to take fewer projects 09:15 – “It’s been a gamble to focus on software development” 09:30 – Initially wanted to make an AB testing platform...but decided to move into other products 10:35 – Several companies are interested in funding - but many are asking for more equity than they want to give up 11:01 – A VC in Russia was willing to give $1.5 million for 45% equity 11:20 – “He said I could probably get the same offer for 25% in San Francisco...but it’s a different market in each country” 11:55 – The SaaS business will be a product that’s offered by Invesp 12:40 – Connect with Khaleed at the Invesp Blog or on twitter 15:30 – The Famous Five 3 Key Points: If you want to expand, be willing to move sideways and think creatively about where your business can go. Consulting doesn’t scale the way SaaS can. Think very carefully about how much equity you’re willing to give up in a fundraising round. Interest means nothing without conversion. Optimising conversion rates for your business can boost your growth enormously. Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives  

Tim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He also chats about Khalid’s run-ins with famous Secretaries of State Clinton and Kerry.