Podcast appearances and mentions of khalid saleh

If you squint your eyes really hard, there is something to the fact that CROs are simply Product Managers in "stats" clothing.... right? What ARE the actual differences between Product Managers and CROs? And how can CROs leverage these differences? Or how can CROs work more efficiently with Product teams? I enlisted the help of Matt and Moshe (M&M), the experts in Product Management, to explore more of this (in addition to... MUTINY?!

Meet Khalid Saleh, CEO of Invesp, a pioneering conversion rate optimization agency that has been transforming website performance since 2006.  In this insightful episode, Khalid shares his journey from software development to becoming a marketing expert, leading one of the first CRO agencies in the US. He discusses how Invesp helps companies across various industries improve their conversion rates, whether they're generating leads or driving e-commerce sales.  From working with businesses generating $2 million to those reaching $1.5 billion in online sales, Khalid reveals the strategies behind successful conversion optimization and the importance of continuous testing in achieving remarkable results.  

In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching scratch the surface on the critical topic of website conversion rate optimization (CRO). They share practical strategies and actionable tips to help small businesses increase their online sales without needing to boost traffic. From simplifying website navigation to optimizing load times and harnessing the power of user feedback, this episode is packed with insights that can transform your website's performance. Tune in to learn how even small tweaks can lead to big results!Key Points: [0:00] Introduction to CRO - Andrew and John introduce the concept of Conversion Rate Optimization (CRO) and its importance for small businesses looking to turn visitors into customers.[1:12] The Basics of CRO - John explains CRO and discusses why it's crucial for small businesses, especially those with limited ad budgets, to focus on optimizing their current website traffic.[2:08] Key Metrics to Track - Metrics like conversion rate, bounce rate, and session duration are essential for measuring website performance. Tools like Google Analytics and Hotjar are recommended for data collection.[2:30] Actionable Tips for Optimizing CRO - Simplify navigation, use clear calls to action, optimize load times, ensure mobile friendliness, and use social proof to boost website conversion rates.[4:03] Common Mistakes to Avoid - Avoid making changes based on assumptions, neglecting mobile optimization, and ignoring user feedback. Solid data and user insights are key to effective CRO.[5:00] Resources for Further Learning - Recommended resources include the Beefy Marketing blog, Neil Patel's content, and the book "Conversion Optimization" by Khalid Saleh. Tools like Google Analytics and Hotjar are also mentioned.Quotable Moments: [0:47] "A small tweak on your website could double your sales." - Andrew Brockenbush [2:53] "If I can't get there in two clicks, it's too many." - John Fritzsching [3:40] "Even small changes can lead to big results." - Andrew BrockenbushLinks Mentioned:Beefy Marketing Blog: https://www.beefymarketing.com/blogNeil Patel's Blog: https://neilpatel.com Tools:Hot Jar: https://www.hotjar.com/Crazy Egg: https://www.crazyegg.com/Google Analytics: https://marketingplatform.google.com/about/analytics/ Books: Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh, and Ayat Shukairy https://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564Remember, optimizing your website's conversion rate is crucial for turning visitors into loyal customers. Don't forget to share this episode with a friend. Together, we can grow and scale your business to new heights.

Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization.

Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we dive into the world of funnels and discover how to optimize your post-click experience for maximum conversions. As a business owner or marketer, it's crucial to understand the importance of converting leads into customers. Let Khalid guide you through his initial steps and strategies for achieving professional and business growth through effective lead generation. Significantly enhance your brand's image and reputation by providing a seamless and enjoyable user experience to ensure repeat customers. Whether you're running paid advertising or simply looking for ways to boost your website's performance, this video has something valuable for everyone. Don't miss out on this insightful discussion and get ready to elevate your marketing!    -------------------

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. What You'll Learn:Where Your Website Needs to Be NormalBuilding Motorola's E-commerce Website $50 Million Ended Up with 10 OrdersOptimizing eBay with A/B TestHow to See EXACTLY How People Are Using Your SoftwareOptimizing the About UsHow to Ask Visitors What's Wrong on Your WebsiteGiving the Impression Your Business Is Bigger Than It IsThe #1 Thing Most Common Mistake on WebsitesThe #1 Thing You SHOULD Add to WebsitesThe One Thing That Launched FigPii's SuccessThe #1 Thing You Need Above the FoldConnect with Khalid Saleh:Website Figpii websiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Increasing online sales with A/B testing offers several distinct advantages for businesses. It provides a data-driven approach, allowing companies to make informed decisions based on real user interactions rather than assumptions. This method helps in identifying and refining the elements that contribute most to conversions, optimizing the overall user experience. A/B testing also enables businesses to adapt quickly to changing market dynamics, ensuring that their online sales strategies remain effective and competitive over time. Khalid Saleh is the creator of FigPii, a user insights platform designed to enhance site conversion rates, assist with A/B testing, experimentation, and more. He has many brands and startups increase online sales with A/B testing. Today, Khalid will explore the reasons for using this remarkable tool and understand its unique features. Stay tuned! Resources Fig Pii Site Khalid Saleh on Linkedin

Khalid Saleh is the CEO and Co-Founder of Invesp, one of the first companies to focus on experimentation and Conversion Rate Optimization in North America. Over the years, Khalid has worked with hundreds of companies that range from well-established brands (eBay, 3M, The Special Olympics, DishNetwork, Discovery, and more) to fast-growing startups to increase their online revenue. Khalid is also the Co-Founder of FigPii, a SaaS Platform that allows companies to run AB testing, heatmaps, session replays, and online polling on their sites with a single line of JavaScript. On this episode, Khalid and I discuss the suite of tools FigPii has to offer, AB testing best practices, CRO red herrings, and much more.

Does your agency website convert as well as it should? Why do clients buy from your agency? It might be time to take an objective look to determine how your agency website can convert more clients. It's a practice that will help you improve as a business and get a pulse on your audience's decision-making process. Today's guest founded one of the first CRO agencies in America and has a lot of experience understanding what his clients need versus what they want. He's sharing his story about growing his successful agency and ways you can improve your website to convert more clients by looking at the functional, emotional, and social reasons they buy from you. Khalid Saleh is the CEO of Invesp, one of the first dedicated CRO Agencies in North America. His agency has worked with the likes of eBay and Target, as well as smaller startups. As an eCommerce software architect, Khalid built his career devising ecommerce and optimization solutions for companies like American Express. Today he'll reveal how some of the most important changes to a business website must come from careful testing and how, in that process, he's usually humbled by clients. In this episode, we'll discuss: What clients want vs. what clients need. Improve your agency website to convert more clients. Getting to the core of why clients buy.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   What Clients Want vs. What Clients Need Khalid got the opportunity of a lifetime to work with Motorola revamping their ecommerce website in 2005. It was a dream come true for any software engineer as he had access to all the technology he needed to build the best website. The project took endless nights of hard work but the site was ready in three months. However, after so many hours of work and resources poured into the website, they quickly learned the site was not converting. They had almost no orders. As a software engineer, this was outside Khalid's expertise. The site was built as expected so his job was done. Nonetheless, Khalid became very interested in how something like this could happen and the idea for his agency, Invesp, was born. Now his agency helps brands increase conversion rates by getting to the core of their goals. It boils down to what clients want versus what clients actually need. Often times clients think they just want to revamp their websites, but they actually want help growing their business. Improving Your Agency Website to Convert More Clients Khalid and his team know that website CRO starts with looking at the website from the client's perspective. Once he understood that clients chose his agency in order to grow their business, his team made some adjustments to the agency website. First, they got rid of any language that sounded too formal. He wants clients to feel like they're being greeted as a friend. He also removed ambiguous language and tried to be very clear about what his agency does. Too often a company's website uses vague language. As a result, people leave not having any idea about what they do. In this sense, the friendly language must be balanced with practical descriptions of the ways you help clients. Next, clients browsing the website may worry their team lacks experience. So they added social proof of the different companies they've worked with and the results they've achieved. They even added video testimonials to offer additional evidence and not just claims of success. Khalid and his team designed the website according to what they wanted the client's user journey to look like. They strategically mapped it out to answer their main questions and concerns and address their core needs. This is what he did for his agency and part of how he helps clients increase their CRO. Why Clients Can Humble the Most Experienced Marketing Agency Experts In his keynote speeches, Khalid often refers to being humbled by clients. Sometimes all your research and testing does not prepare you for the clients' reactions. Even though the research indicates one option is the most likely to bring more website traffic and clicks, you may be quickly humbled by the actual response. It's something every business owner, marketer, or designer can relate to. Anytime you run an experiment in marketing you have a hypothesis. You may be proven correct or find you've misinterpreted what the audience wants. With several options, one wins, and the others lose. Why did some of them not work out? This is a tricky question you should always ask to get a better understanding of what works for your audience. Some clients may agree there are reasons to change a design but don't think testing is necessary. They can't choose one design out of several options so they figure any of them will do. This is where Khalid's team insists on the importance of testing each design out. Usually, the results end up surprising everyone. Out of four designs that seemed equally good maybe two actually reduce the conversion rate, while the results for the other two show a clear winner. This is why testing is so important. Getting to the Core of Why Your Clients Buy from Your Agency Anyone who's been through business school has probably heard that “no one buys a quarter-inch drill, they buy a quarter-inch hole”. That saying refers to the practical results you expect to get when you buy a product. In reality, for every action we take there are functional results, social results, and emotional results. For instance, if you buy a car you'll be able to get from point A to point B (functional), you'll feel like you've accomplished something (emotional), and maybe get your peers' praise (social). However, getting people to admit this is difficult. You must be very good at customer interviews by structuring them in a conversational style. After establishing the conversation, Khalid recommends going back to when the problem began. Ask questions that take the prospect back to the moment they decided to make the purchase. The more they remember and open up with details about their purchase decision,  the better results you'll get about the emotional and social response to the purchase. These results are better than just asking direct questions about the product and purchase experience. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

If you are interested in conversion rate optimization, this is the episode for you. Khalid Saleh is the founder and CEO of CRO agency Invesp. He has worked with brands like eBay, 3M, and the Discovery Channel. In this conversation, he shares what is a reasonable budget for CRO, why he avoids looking at homepages when first evaluating a site, what you should focus on to get quick wins when it comes to increasing conversions, and more.You will also discover:a reasonable budget for CRO testing and what that includesWhy Google Universal Analytics is sunsettingwhat you should focus on to get quick wins when it comes to CROListen to the Innovators Can Laugh Podcast HERE ---> https://www.innovatorscanlaugh.com/

Khalid Saleh is the CEO of Invesp, one of the first conversion rate optimization (CRO) agencies in North America. They work with large companies like eBay, 3M, Target, and Special Olympics as well as smaller startups. Before co-founding Invesp, Khalid was an e-commerce software architect. He built his career devising e-commerce and optimization solutions for companies like American Express, Motorola, and Citrix.  In this episode… Gone are the days when website traffic is the be-all and end-all. More than ever, brands seek quality traffic that converts to tangible revenue. A great way to drive traffic is through websites anchor emotion-laden copy with functionality. It is about guiding your customers along their buyers' journey through your website by addressing their pain points.  Yet how do you dig up these pain points? What are the necessary website improvements you need to make? It begins by understanding why people buy, listening to customers, experimenting, and much more. Ready to find out more?  Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the CEO of Invesp, Khalid Saleh. They discuss the mind of a typical buyer, how the elements of a b2b website should be a guide to customers, case studies of simple conversion actions, and lots more! 

The Conversion Optimization System: 14 Steps for More Conversions and More Sales  Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-step process to produce repeatable and consistent increases in website conversion rates. The system has been successfully used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly, and many others.  Be prepared to discover the real secret of conducting a successful CRO project including: 1. Conducting heuristic analysis 2. Conducting qualitative and quantitative analysis 3. Creating a conversion roadmap 4. Testing a test hypothesis 5. Conduct an A/B testCheck out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Traffic is useless when it doesn't sell. CRO helps to submit the right call-to-action and brings more sales. How to do it without annoying customers? Khalid Saleh shares a lot of valuable insights and replies to the following questions: What is conversion rate optimization CRO? How to start conversion rate optimization? What affects conversion rate…

If you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance.   You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce.  Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKhalid Saleh- Invesp Jump To:01:00 What is Conversion Rate Optimization (CRO)?04:41 If you started on Amazon, you might not have heard of CRO before.  As the platform evolves, buyer expectations have been raised. 10:24 CRO is more than just button colors and title optimization.  You want to consider off-page influences that could affect your conversion rate. 13:24 What is the process when working with a CRO specialist?16:26 How much time do you need to gather data for a good CRO strategy?20:25 What trends have you been seeing with CRO post-pandemic?26:00 How can off-page factors impact your CRO on and off Amazon?30:14 Where do you recommend people start looking at CRO versus traffic when trying to increase sales on your Shopify store?36:00 What is a good conversion rate for Amazon vs Shopify?

In this episode, Khalid Salid, co-founder of FigPii, talks about how to consistently uncover issues on a website.

Higher conversion rate = more sales. Simple. How to improve CRO? Khalid Saleh shares his valuable insights. His company (Invesp) and he have helped hundreds of well-established brands and fast-growing startups increase their online sales through AB testing. He shares his thoughts and observations abt marketing and business strategy in conferences around the world such…

In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how to get it right. He talks about: -->What conversion optimization is and is NOT? And why is conversion optimization prioritized way more in ecommerce than B2B SaaS companies? --> What to expect as an outcome from Conversion Rate Optimization? --> How to layout a conversion optimization plan and the factor to account for? --> The conversion framework and its principles --> How to optimize for the different stages of the buying cycle, and a lot more...

Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more.In this episode,  we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps. Links in this episode:https://www.invespcro.com/https://www.figpii.com/https://support.google.com/urchin/answer/28737?hl=enhttps://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758https://www.hotjar.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Khalid Saleh is the CEO and co-founder of Invesp, one of the first companies to focus on experimentation and conversion rate optimization in North America.  Connect with Billy and ChatFunnels!Billy on LinkedIn and Twitter.ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there. But what is it that makes people convert from showing interest to finally buying? We covered: When it’s ok to say no to business What actually motivates people to do something The decision behind whether or not conversion optimization is right for your business Focusing on the psychological aspect of marketing and buying The number one method to use with your clients. Understanding the story behind a buyers purchase Interviewing buyers to get them back their mental state when they purchased the item If you think you know everything about your customers, you shouldn’t be in marketing Why you should avoid the jargon and learn to sell to humans Resources: Invesp

Kahlid Saleh, CEO of Invesp, drops by the show to talk with Matt and Korina about Conversion Rate Optimization for B2B companies. Khalid discusses the importance of testing BIG ideas, common A/B testing mistakes, the myth of growth hacking, and "settles" the debate of chat bots vs. forms.

Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. On this episode, Khalid and Stewart discuss: • Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far) • People's Two Most Precious Commodities • The 3 Factors Khalid's Found to Drive Most Buying Decisions • How He Steals Words Right From His Customer's Mouth For His Copy • And So Much More Khalid Saleh is an expert in conversion rate optimization and user research. He’s the CEO of Envesp, and the co-founder of FigPii. LinkedIn: https://www.linkedin.com/in/khalidh/ Envesp: https://www.invespcro.com/ FigPii: https://www.figpii.com/

There’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Target, and more. Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/104

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.

Today Khalid is a Conversion Rate Optimization expert. It means he helps companies sell more by improving their websites. However, he started his business journey as a book store owner at the age of 12. In this episode, we discussed many lessons from human psychology: why we do what we do. I hope you will learn a lesson or two not only how to improve your site only, but your habits as well :) --- Send in a voice message: https://anchor.fm/muslimsonfire/message

Shownotes: cro.cafe/podcast/the-art-and-science-of-converting-visitors-into-customersPartners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nl

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week

Today on the show we take a deep dive into optimizing e commerce and much more with our guest Khalid Saleh. Khalid is the co-founder of Invesp, an e commerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and moreToday we talk about:- The growth of Snapchats platform and advertising ability- How Rankings for New Sites Could Fluctuate For Up to a Year- Google Doubling Down On Guest Blog Links: Nofollow Them- Facebook removing Trump ad for violating violence policiesStay safe, respect each other, wash your hands, rank well, don't touch your faces, take care of each other, we'll talk to you next week

CRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:     · Speaking to user psychology to boost conversions · How to drill deep into user mindset · How to find and send the right messages with your UX Plus, how to qualify your Featured Snippet wins! > We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile's message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect and the importance of focusing on each. He goes on about the psychology of human emotions and how to get into the mind of a user. Khalid then shares a few CRO stories each with different lessons on learning the user's behavior. Khalid ends with comparing CRO and SEO and that at the end of the day the goal is to increase sales and how understanding who your competition is important in increasing your conversion rate. In the next segment, Mordy shares an article that showed the % of time certain SERP features appeared alongside Featured Snippets on the same results page. Mordy clarified that the article was not meant to say that if a certain feature was appearing with your Featured Snippet that you will automatically lose traffic, but rather that you should investigate further to see if the other feature is really competing with the user's attention. Each case is different as some features will share the same intent while others will not. Timestamps: Using Psychology to Build a UX That Drives Sales [00:08:53 - 00:38:14] How to Understand How Powerful Your Featured Snippets Really Are [00:39:00 - 00:57:08] SEO News [00:57:27 - 01:03:54] Resources: In Search SEO Podcast Episode 38: rankranger.com/blog/in-search-seo-podcast-episode38 What SERP Features Do Featured Snippets Compete With?: rankranger.com/blog/featured-snippet-feature-competition How To Qualify Google Rankings: Advanced Ranking Tips: rankranger.com/blog/understanding-google-rankings Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Khalid Saleh twitter.com/khalidh linkedin.com/in/khalidh/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Khalid Saleh, an expert in conversion rate optimization, in-demand speaker and trainer with more than 12 years of experience in e-commerce architecture, design and implementation. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across the globe. Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. The best takeaways: What do companies get from CRO in terms of ROI? - 06.00Monitoring employee performance - 11.05CRO. The market. The tech. The adoption - 14.03Growth ideas - 23.38An expert's advice - 37.42 Podcast Notes: Khalid Saleh: Lifetime value optimization is the name of growth All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Khalid Saleh on how to get your prospect's secret buying language using the Jobs to be Done framework. Grab your Jobs to be Done customer interview guide here.  

Khalid Saleh on how to get your prospect's secret buying language using the Jobs to be Done framework. Grab your Jobs to be Done customer interview guide here.  

Conversion is something we all want more of yet increasing your conversions can be tricky. There’s no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He’s the author of Conversion Optimization published by O’Reilly. Khalid is also Cofounder and CEO of Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid’s name seems familiar, it may be because he’s been on the show before, specifically episode number 44. On this episode, Khalid and I will be getting into the nitty-gritty of conversion rate optimization or CRO from A/B testing to conversion audits, copywriting and more. Even if you think you’re doing everything right and your conversion rate is amazing, I guarantee you’re going to learn some valuable stuff. This conversation is packed with practical advice that will help even the most advanced marketers win more conversions.

Join Anna Roberts and Khalid Saleh, General Coordinator of Research exploring the rich heritage and deep-rooted history of Sharjah. Learn how excavation expeditions showed that humans have settled in Sharjah for a period of at least 125.000 years. As you tour the museum in real time discover the lifestyle of the region’s inhabitants from the stone, bronze, and the following ages until the rise of Islam. Listen to #Pulse95Radio in the UAE by tunning in on your radio or online on our website: www.pulse95radio.com ************************ Follow us on Social. www.facebook.com/pulse95radio www.twitter.com/pulse95radio www.instagram.com/pulse95radio

If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised thing, and has worked with some of the World’s biggest brands. We’ll be discussing some of the campaigns he’s worked on, the lessons that he’s learned about human behaviour online, and what businesses of any size can take from the experiences of such high traffic websites to improve their own lead and sales volume. Enjoy!

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

In this episode, we chat with Khalid Saleh, CEO of Invesp and best-selling author, about A/B testing, CRO practices, and recent ad tech news rocking the industry. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.   EPISODE When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.   We Discuss: The common conversion mistakes to avoid. The difference between A/B and multivariate testing. What “website-centric” factors are, and how to use them. Building a mobile website that users want to buy from.   For complete shownotes and more, please head over to www.marketingspeak.com/khalid   LINKS & RESOURCES MENTIONED Invesp Marketing Conversion Optimization:  The Art and Science of Converting Prospects to Customers FigPii Google Analytics Optimizely Visual Website Optimizer Convert Don’t Make Me Think by Steve Krug Khalid on Twitter Khalid on Snapchat   STEP UP YOUR MARKETING GAME! To find out if there are issues with your website, go through and mimic the exact steps a visitor would take in the purchasing process. Would you purchase from your website again? Page load time and speed can impact conversion. Reduce your page load time to around three to five seconds to see anywhere between an 8-15% increase in conversions. While there can be many issues on a website that need to be addressed, functionality is at the top of the list. If a landing page, a product page, or a dropdown isn't working, fix it immediately.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Khalid Saleh, co-author of the bestselling book Conversion Optimisation. Khalid’s an expert on conversion whose company, Invesp, has grown companies from tiny startups to giant powerhouses. Listen as Khalid and Nathan talk leaving a salaried job, turning a consulting business into an SaaS giant, and running a global fundraising round. Favorite Book? – The Lean Startup What CEO do you follow? — Alex Turnbull What is your favorite online tool?— Evernote Do you get 8 hours of sleep?— Hell, no! If you could let your 20 year old self know one thing, what would it be?— That I need to be laser-focused. There’s opportunity everywhere - you just have to focus on it. Time Stamped Show Notes: 01:20 – Nathan’s introduction 02:20 – Welcoming Khalid to the show 02:35 – Invesp makes money by consulting on conversion optimisation 03:00 – Companies pay a monthly retainer for ongoing optimisation services 03:45 – Charge a minimum of $8,000 per month 04:00 – Companies stay 15-24 months on average 04:25 – Invesp was founded in 2006 04:35 – Made around $15-20k in their first year 05:00 – Khaleed was 31 when he left his salaried job to launch Invesp 05:20 – “An amazing employee but difficult to manage” 05:40 – While working for Motorola, Khalid noticed the problem of conversion rates 05:52 – Gave up a $200k salary as one of the top software architects in America 06:30 – Khalid’s wife is one of his business partner 07:00 – 4 partners in the company 07:35 – Moving into providing a SaaS platform for conversion optimisation 08:30 – Made close to $700k in 2014 - the year they decided to take fewer projects 09:15 – “It’s been a gamble to focus on software development” 09:30 – Initially wanted to make an AB testing platform...but decided to move into other products 10:35 – Several companies are interested in funding - but many are asking for more equity than they want to give up 11:01 – A VC in Russia was willing to give $1.5 million for 45% equity 11:20 – “He said I could probably get the same offer for 25% in San Francisco...but it’s a different market in each country” 11:55 – The SaaS business will be a product that’s offered by Invesp 12:40 – Connect with Khaleed at the Invesp Blog or on twitter 15:30 – The Famous Five 3 Key Points: If you want to expand, be willing to move sideways and think creatively about where your business can go. Consulting doesn’t scale the way SaaS can. Think very carefully about how much equity you’re willing to give up in a fundraising round. Interest means nothing without conversion. Optimising conversion rates for your business can boost your growth enormously. Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives  

Tim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He also chats about Khalid’s run-ins with famous Secretaries of State Clinton and Kerry.