Podcasts about Navah

The In Search SEO Podcast

Play Episode Listen Later May 24, 2023 61:10

Welcome to a captivating episode of Autism Live! Join us as we unravel the mysteries of autism jargon and dive into the concept of "chaining." In this thought-provoking discussion, our expert panel, along with special guests Milo Nichols and Navah Paskowitz-Asner, share their insights, experiences, and valuable information on this essential topic. Stay up-to-date with the latest autism news as we bring you the most recent updates from the community. Plus, get ready for an exciting announcement about the upcoming "Camp Ed" and the highly-anticipated 11th Annual Ed Asner Poker Tournament! In this episode, our incredible guests, Milo Nichols and Navah Paskowitz-Asner, will join us to shed light on the transformative power of "Camp Ed" and the importance of enrichment programs for individuals with autism. They will also provide exclusive details about the upcoming 11th Annual Ed Asner Poker Tournament, a fantastic event that supports autism advocacy and brings together a community of compassion and care. Don't miss out on this enlightening and inspiring episode! Join us as we explore "chaining," dive into autism news, and get a glimpse into the incredible initiatives by Milo Nichols, Navah Paskowitz-Asner, and the entire Autism Live community. Tune in now and be part of this empowering conversation! Click Here to Download the Autism Live App on Iphone Autism Network Website Shannon Penrod's book is out now! Order from the link below! Autism Live's Link Tree Order the book written by the host of Autism Live, Shannon Penrod! Click Here for Autism Live on Apple Podcast Autism Network Toy Guide Autism Live on Twitch Autism Live on Spotify Autism Live on IHeartRadio Autism Live on Amazon Audible

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Conversion Optimization for PPC - Delivering On The Promise From Ad To Landing Page with Navah Hopkins - EP310

Search Engine Nerds

Play Episode Listen Later May 20, 2023 42:55

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements. Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone looking to take their conversion rates to new heights. Navah Hopkins is the Evangelist for Optmyzr. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners and serving as a resource for all practitioners to learn from and share with the community. Now, landing page experience is a core component of quality score, which is a core component of ad rank, which influences your cost per click in at least Google and Microsoft PPC campaigns. And what's interesting is that the landing page experience is a two-part piece: The first is how well the landing page answers the promise you made in your ad, and that goes to the keywords you're targeting or the audiences you're targeting. The other piece is a little bit technical, and where you might need to partner with your SEO friends or use a tool that has some of these things baked in. Is the ad bot able to crawl your landing page to generate a quality score? Are you going to be having popups going left, right, and center? Are you going to have modules that may not necessarily behave? So there's a, there's a technical component, and then there's the, the content component. And what I think a lot of either PPCs, may need to remember to think about is the technical component. –Navah Hopkins, 04:47 I've always considered utilizing SEO or normal site pages as huge distractions for PPC campaigns. Typically with PPC campaigns, someone knows where they're going to go. You want to keep them in that funnel and follow that call to action, so they will make that purchase. But it seems like, in PPC, you can direct someone into taking that call to action. Whereas SEO, we're doing the exact opposite. We're interweaving this web of distractions to show that it's an authority, and there are reviews, FAQs, and there's the schema, and there's everything else, like all across the board and interlinks and navigation. –Loren Baker, 10:07 If we want experiences that are curated, we need to know how to say yes. Because that's another thing: what does that experience look like? And we can talk about that in terms of what cookie consent looks like on the landing page. The other thing that's important to factor in is that if you choose to say no to tracking, which is a valid choice, just expect to see ads that are not valid. –Navah Hopkins, 18:00 [00:00] - About Nava. [03:35] - What is landing page experience, & how does that impact overall PPC performance? [12:52] - How important is landing page compliance for in-app browsers? [19:32] - Which is worse, rage clicks or abandoned carts? [24:02] - Metrics for landing pages. [27:45] - What is Performance Max? [32:23] - Opportunities in AI. [35:43] - Tips for managing multiple campaigns & pages. Resources mentioned: Performance Max: https://support.google.com/google-ads/answer/10724817?hl=en Google IO: https://io.google/2023/ What's interesting is that if you see that mostly YouTube displays and others are getting the lion's share of your budget, odds are you're not budgeting enough for transactional search. More importantly, your landing pages are likely being served to people that aren't as relevant. So definitely make sure that, as you're building your P-max campaigns, you include as an audience signal some of your competitor websites. –Navah Hopkins, 31:17 One of the things that I would encourage every consumer to think about is whether you want the experience of walking down New York City and you see billboards everywhere. Or whether you want an experience of, “I went into a pop-up store that I sought out, and I have this very curated shopping experience specifically for me.” No judgment either way, but bear in mind that advertisers and SEOs only have the data that we consented to give. So you need to share that data to expect landing pages to be a perfect match. –Navah Hopkins, 14:34 I think this new visual era is exciting and interesting, but that's one of the areas where this is a good time to fail fast and test playing with video, playing with display, ads, and content. See how you can adjust your landing pages to capitalize on that. Because if you're treating your landing pages that came from tech sources with the same as visuals, you likely need to include a couple of opportunities to connect with your consumer.–Navah Hopkins, 11:53 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Nava Hopkins: Meet Navah Hopkins, the Evangelist for Optmyzr. With over a decade of experience in digital marketing, she knows the ins and outs of SEO and PPC like the back of her hand. Navah is all about sharing knowledge and spreading the love for paid search. She's a frequent contributor to SEJ, SEMrush, and WordStream. Plus, she's a sought-after speaker, sharing her wisdom with audiences across the globe. In fact, Navah loves PPC so much that she's a founding member of the Paid Search Association. Along with her fellow members, she's dedicated to nurturing the next generation of PPC pros and creating a community of collaboration and learning. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

5 things SEOs need to know about PPC with Navah Hopkins

Play Episode Listen Later Jan 31, 2023 21:33

What are the key things that SEOs need to know about PPC? That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion tracking For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #PPCandSEO #SEOandPPC #SEO #SEOtips #SEOtipsandtricks

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The Homebirth that started a Movement

The Confidence Chronicles

Play Episode Listen Later Sep 26, 2022 32:00 Transcription Available

Is there anything you've been wanting to do that you keep putting off? Maybe you've thought about doing it but the self doubt takes over and you put your dreams on the back burner once again? Maybe you've been waiting for the “perfect” time to go for your dreams?In today's episode I want to share a pivotal moment with you that completely changed my life (and the life of millions of women around the world) This week my youngest child is about to turn five and everything you see in my world right now, this business, the podcast, the movement that is The Queen of Confidence - all of that was born when my son Navah was born.In a time where I was nursing a newborn and struggling to brush my teeth, I was building my Fempire… This episode is here to tell you that YOU and me and every single woman in the world can do hard things

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EP 13: Understanding Advertising Off Amazon with Navah Hopkins - PART 2

Process To Ecom Profits Podcast

Play Episode Listen Later Jun 13, 2022 29:47

This is part two of our episode with Navah Hopkins. Navah shares from her experience as digital marketing and advertising expert on what you need to know before you start your ad campaigns off Amazon. Navah shares thoughts on minimum budgets, creative requirements, and even using an agency versus software to run your search and social media campaigns off Amazon. This is the second part of a two-part interview. Links MentionedCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comNavah Hopkins- Navah Hopkins.com01:00 Why Google Shopping campaigns have been doing so well lately? 03:36 How much should you budget for your off Amazon advertising? 05:30 What do you need to know before starting ads on or off Amazon? 06:52 Will moving off Amazon give you more control over your sales and advertising? 10:14 How much creative is involved in off-Amazon ads? 16:19 At what budget should you use and agency vs. software? 21:00 What do you need to know before reaching out to an agency or freelancer to run your off Amazon ads?

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EP 13: Understanding Advertising Off Amazon with Navah Hopkins- PART 1

Process To Ecom Profits Podcast

Play Episode Listen Later Jun 6, 2022 32:10

Have you ever wanted to ask one of the foremost experts in the Google and Facebook advertising space about what you need to know before taking your Amazon products to your own website? Navah is world-renowned for her extensive knowledge of advertising off Amazon, including on Google, Microsoft, Facebook, Instagram, and more. Navah will share with us what you need to know about advertising off Amazon so that you can increase your profitability and strengthen your overall strategy. This is the first part of a two-part interview. Links MentionedCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comNavah Hopkins- Navah Hopkins.comJump To:01:30 Introduction to Navah and her background03:58 What do you need to know before you approach paid search off Amazon?06:44 Understanding the importance of product feeds for Google and Microsoft.07:51 Understanding assessing margins for your ads. 12:48 Options for products that have thinner margins. 14:15 Understanding timelines for launching advertising campaigns. 17:36 Considering Amazon fees when reviewing TROAS and ROAS for ads across platforms18:42 How to investigate CPC's for your most relevant keywords.21:00 Understanding audience targeting.23:10 Changes in remarketing off with advertising off Amazon

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Monte Farber: Astrologer, Psychic, Author | The Pluto Return

Growth Guide

Play Episode Listen Later Apr 8, 2022 64:16

Monte Farber is a one-of-a-kind character. He's an acclaimed astrologer, psychic and author of over 40 books published around the world in fourteen languages. Monte was the resident psychic for Jim Cramer's popular financial website TheStreet.com, where he made bi-monthly economic and stock predictions with uncanny accuracy. It's fitting that I met Monte serendipitously when some years ago I walked into his and his wife, Amy Zerner's East Hampton shop, The Enchanted World Emporium. My wife Navah and I were studying astrology at the time so it was a fortunate encounter where we ended up having our charts read by Monty for the rest of the day. An essential characteristic of Monte's creative approach to living is his childlike sense of wonder, playful fun, and adventure. He is uniquely qualified to teach the creative approach not only to those interested in the creative arts, but to all who want to access and use their innate creativity and intuition to enjoy their life more and do their job better. To Monte, spirituality and creativity are, essentially the same thing. Understanding either of them requires the knowledge that unseen forces and ideas both within us and without us create, to a large extent, our experience of reality. Unbuckle your mind, and open your heart, it's grow time! • Join the Growth Guide Mailing List: https://www.growthguide.love/sign-up • Follow on Instagram @growthguide.love Monte Farber • @montefarber • Monte Farber & Amy Zerner Websites: TheEnchantedWorld.com MonteFarber.com

Let's Talk Autism Ft. Ed Asner Family Center Founders, Matt Asner & Navah Paskowitz-Asner

Play Episode Listen Later Apr 7, 2022 62:30

In this segment of Let's Talk Autism with Shannon and Nancy, our hosts Shannon and Nancy our joined by the founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner, to discuss some what's new at the Ed Asner family Center, what it is like raising children on the autism spectrum and more. Tune in for this amazing episode of Let's Talk Autism! https://teafc.org 3:58 what classes do you have coming up at the Ed Asher family center 4:30 about the EdTalks 12:40 when was the first time you heard of autism and what was the context? 17:49 what do you wish you could go back and tell yourself on the day that your child was diagnosed? 21:32 what do you think the biggest challenge is facing the autism community right now? 24:46 What if somebody gave the center $5 million dollars? What would you do with it? 27:57 Your boys are leaving home, what are your stress levels about that? 31:00 what is the best advice that you ever got? 34:48 what is the best advice that you give that you never got? 38:20 what has been your biggest “Ah-Ha” moment since becoming a parent of a neurodiverse individual? 42:14 what was your lowest moment? 45:40 what was your biggest triumph so far? 49:38 The Different events and classes coming up. 59:25 About Camp Ed

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Let's Talk Autism Ft. Ed Asner Family Center Founders, Matt Asner & Navah Paskowitz-Asner

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Play Episode Listen Later Apr 7, 2022 62:30

In this segment of Let's Talk Autism with Shannon and Nancy, our hosts Shannon and Nancy our joined by the founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner, to discuss some what's new at the Ed Asner family Center, what it is like raising children on the autism spectrum and more. Tune in for this amazing episode of Let's Talk Autism! https://teafc.org 3:58 what classes do you have coming up at the Ed Asher family center 4:30 about the EdTalks 12:40 when was the first time you heard of autism and what was the context? 17:49 what do you wish you could go back and tell yourself on the day that your child was diagnosed? 21:32 what do you think the biggest challenge is facing the autism community right now? 24:46 What if somebody gave the center $5 million dollars? What would you do with it? 27:57 Your boys are leaving home, what are your stress levels about that? 31:00 what is the best advice that you ever got? 34:48 what is the best advice that you give that you never got? 38:20 what has been your biggest “Ah-Ha” moment since becoming a parent of a neurodiverse individual? 42:14 what was your lowest moment? 45:40 what was your biggest triumph so far? 49:38 The Different events and classes coming up. 59:25 About Camp Ed

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Ask A PPC With Navah Hopkins - EP265

Search Engine Nerds

Play Episode Listen Later Mar 31, 2022 62:04

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner: https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Přenést se do indiánské rezervace nebo poslouchat piano v Pianu mohou lidé v Českých Budějovicích

Kavárna

Play Episode Listen Later Mar 13, 2022 17:06

Programy nazvané Láska a nenávist, Jazz on Screen nebo Chopin – básník klavíru nabídne letošní Art Salon Piano v Českých Budějovicích. Festival se koná od 15. března ve foyer budovy nazývané Piano na Lidické třídě. Milovníky divadelních zážitků zase může zaujmout nový projekt Malého divadla, díky kterému se ocitnou v indiánské vesnici Navahů.Všechny díly podcastu Kavárna můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

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Bonus Episode: An Evening of Storytelling with Pete Greig

Navah Podcast

Play Episode Listen Later Mar 4, 2022 69:44

In a bonus episode drop, we're sharing the recording from a special evening we hosted with Pete Greig (founder of 24-7 Prayer) during his visit through Kansas City. Adam Cox and David Blackwell host a playful and provoking conversation with Pete to help Navah connect with the past, present and future story of the wider 24-7 Prayer movement.

Autism Live - ABC Data + The Founders of the Ed Asner Family Center!

Play Episode Listen Later Feb 28, 2022 66:47

In this episode of Autism Live, our host Shannon Penrod explains what ABC Data is and at some point is joined by the founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner! Tune in and Check it out! https://edasnerfamilycenter.org In this episode of Autism Live, our host Shannon Penrod explains what ABC Data is and at some point is joined by the founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner! Tune in and Check it out! https://edasnerfamilycenter.org 1:21 The Founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner Join the Live Stream 4:00 SAG Awards 11:30 Matt and Navah's Connection to the Autism Community 13:31 About what the @Ed Asner Family Center Center is and where you can find it. 14:45 About "the Dating Spectrum", the class offered at the Ed Asner Family Center 25:03 Jargon of the day - ABC Data 30:18 ABC Data - Actual Definition 30:43 ABC Data - Working Definition 51:29 Question of the Day - Where would you love to go on vacation? 55:12 Scheduling Breaks 57:34 SAG Awards reactions 1:01:49 On the show this week

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Autism Live - ABC Data + The Founders of the Ed Asner Family Center!

Webcology on WebmasterRadio.fm

Play Episode Listen Later Feb 28, 2022 66:28

In this episode of Autism Live, our host Shannon Penrod explains what ABC Data is and at some point is joined by the founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner! Tune in and Check it out! https://edasnerfamilycenter.org 1:21 The Founders of the Ed Asner Family Center, Matt Asner and Navah Paskowitz-Asner Join the Live Stream 4:00 SAG Awards 11:30 Matt and Navah's Connection to the Autism Community 13:31 About what the @Ed Asner Family Center Center is and where you can find it. 14:45 About "the Dating Spectrum", the class offered at the Ed Asner Family Center 25:03 Jargon of the day - ABC Data 30:18 ABC Data - Actual Definition 30:43 ABC Data - Working Definition 51:29 Question of the Day - Where would you love to go on vacation? 55:12 Scheduling Breaks 57:34 SAG Awards reactions 1:01:49 On the show this week

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Episode 77: Navah Paskowitz-Asner & Matt Asner - The Ed Asner Family Center

just Two Dads

Play Episode Listen Later Feb 23, 2022 51:00

February 23, 2022 | Episode 77 Shawn & Brian are visited by front line special needs warriors, Matt Asner & his wife, Navah Paskowitz-Asner as they discuss their path into the community & the amazing work they are doing at the Ed Asner Family Center, named after Matt's father, legendary actor, Ed Asner. This dynamic couple share their journey in the special needs community. They have separately and collectively made great advances and improvements to the community. They talk about how both families contributed and impacted families and lives tremendously. Surfwise: https://youtu.be/tn49N2QQ21w Website: https://edasnerfamilycenter.org/ Podcast: https://podcasts.apple.com/ca/podcast/the-brady-bunch-of-autism/ Facebook: https://www.facebook.com/edasnerfamilycenter/ YouTube: https://www.youtube.com/channel/UCjT74SCddJD8ziydvKiZaIQ — Instagram: https://www.instagram.com/just_two_dads/ Podcast: https://podcasts.apple.com/us/podcast/just-two-dads/ LinkedIn: https://www.linkedin.com/in/justtwodads Facebook: https://www.facebook.com/wearejusttwodads YouTube: https://www.youtube.com/channel/UC-GN4T9fkHEVR5R_16w_7bw #NavahPaskowitzAdnerAndMattAsner #TheEdAdnerFamilyCenter #SupportForTheEntireSpecialNeedsFamily #justTwoDads

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Paid Media and Digital Marketing Strategist Navah Hopkins Returns

Play Episode Listen Later Feb 17, 2022 58:02

Jim and Dave speak with Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Bill Hartzer.com reports:Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy.In the past, Navah has worked for companies like Adzooma, Justuno, Hennessey Digital, and WordStream. I've known her for years as one of the world's best Paid Media specialists, and I've seen her speak about paid search and paid media at conferences such as Pubcon and State of Search.Navah has a passion for innovation, fueled by a hybrid of strategic partnerships, data analysis, and consumer engagement. She loves connecting people who can mutually benefit each other, leveraging innovation to solve socioeconomic issues, and maintaining bottom line thinking with an ethics driven perspective.Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Episode 20 - "Navah The Buddaphliii"

A.W.E. - Art Without Ego

Play Episode Listen Later Jan 23, 2022 60:02

My next guest is the one and only, Navah The Buddaplhiii!! She's had a relationship with poetry for over twenty-seven years. She has her first book out called, "Black Cocaine and Colorless Butterflies". She is an avid Prince fan. As the first live performer of the show, she blesses us with her blood fetish poem, "Razors". She has been called a Dutchess of Double Entendres, Master of Metaphors, and a Slayer of Stanzas. We also somehow get on the topic of aliens "raining" in flowers...yeah. Tune in to this laughter filled journey to find out why. Sound quality is best with loud speakers and/or headphones with the bass turned up. For questions or comments, go to https://www.facebook.com/LUCCI1985/ or Instagram at @art.without.ego and message me directly. Here are the links to all the platforms so far: https://anchor.fm/lucci1985 … https://podcasts.apple.com/us/podcast/a-w-e-art-without-ego/id1534099074?uo=4... https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8yZmM3OTA3OC9wb2RjYXN0L3Jzcw== … https://open.spotify.com/show/6Ik2tlK1AYZPcJq3QVP0UB ... https://www.breaker.audio/awe-art-without-ego ... https://overcast.fm/itunes1534099074/a-w-e-art-without-ego … https://pca.st/rvjnr6q0 … https://radiopublic.com/awe-art-without-ego-WxRLrV ... Thank you all folx and enjoy the show!!! ONE --- Support this podcast: https://anchor.fm/lucci1985/support

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Autism Live with Matt Asner & Navah Paskowitz-Asner from the Ed Asner Family Center

Play Episode Listen Later Nov 9, 2021 64:01

In this episode, our host Shannon is joined by our friends from the Ed Asner Family Center Matt Asner and Navah Paskowitz-Asner to talk about the stars doing the live table read for It's a Wonderful Life!! Check it out and don't miss the announcement! https://edasnerfamilycenter.org/ 0:00 Intro 3:00 Dr. Doreen Granpeesheh on The Doctors https://youtu.be/R8wIRN1cYIg 4:00 Matt Asner and Navah Paskowitz-Asner from the Ed Asner Family Center! https://teafc.org/ https://teafc.org/wonderful 10:38 Celebrities that will be present at the Ed Asner Family Center Live Table Reading of "It's a Wonderful Life" 26:45 About the Ed Asner Family Center Movie Chat with Chelsea Darnell 36:50 About the Q & A After the Ed Asner Family Center Live table reading of "It's a Wonderful Life" 35:45 The "Ed Talks" from the Ed Asner Family Center https://youtu.be/YBFv13LZoCk 46:45 Words of wisdom to a grandma with a teenager on the autism spectrum 59:29 What if they have the oral fixation of eating items? 1:03:41 This week on Autism Live!

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Autism Live with Matt Asner & Navah Paskowitz-Asner from the Ed Asner Family Center

Optily Radio: Accelerate eCommerce Marketing

Play Episode Listen Later Nov 9, 2021 63:44

In this episode, our host Shannon is joined by our friends from the Ed Asner Family Center Matt Asner and Navah Paskowitz-Asner to talk about the stars doing the live table read for It's a Wonderful Life!! Check it out and don't miss the announcement! https://edasnerfamilycenter.org/ 0:00 Intro 3:00 Dr. Doreen Granpeesheh on The Doctors https://youtu.be/R8wIRN1cYIg 4:00 Matt Asner and Navah Paskowitz-Asner from the Ed Asner Family Center! https://teafc.org/ https://teafc.org/wonderful 10:38 Celebrities that will be present at the Ed Asner Family Center Live Table Reading of "It's a Wonderful Life" 26:45 About the Ed Asner Family Center Movie Chat with Chelsea Darnell 36:50 About the Q & A After the Ed Asner Family Center Live table reading of "It's a Wonderful Life" 35:45 The "Ed Talks" from the Ed Asner Family Center https://youtu.be/YBFv13LZoCk 46:45 Words of wisdom to a grandma with a teenager on the autism spectrum 59:29 What if they have the oral fixation of eating items? 1:03:41 This week on Autism Live!

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Building Customer Trust w/ First Party Data, Navah Hopkins

Smart Route

Play Episode Listen Later Jul 20, 2021 37:28

In this episode, Navah Hopkins, Director of Paid Media at Justuno and a veteran PPC expert and founding member of the Paid Search Association, walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.

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CRO Toolkit: Maximizing cart value & minimizing abandonment with Navah Hopkins

Play Episode Listen Later Jul 15, 2021 32:42

Is your site optimized to ensure the highest number of visitors end up buying something? This week, we talk to Navah Hopkins a PPC and CRO expert on what eCommerce businesses can do to ensure they make the most of their website real-estate.Navah Hopkins, who goes by @Navahf on Twitter, is the Director of Paid Media at Justuno, a company that uses AI to optimize websites for high conversions. She's been in the digital marketing field since 2008 and she loves sharing her experience at various public speaking engagements. She's also a regular contributor to Search Engine Journal, SEMrush, WordStream, and PPC Chats on Twitter. Navah's also been named among PPC Hero's Top 25 Most Influential PPC Experts.Helen Grimes is Optily's User Experience Designer and has years of experience in UX. She's currently working on our big redesign project for the Optily app. Prior to joining our team, she interned as a User Experience Designer at Agilent Technologies in Germany. She is also a graduate of TUD, where she received a Master's in Creative Digital Media and UX with a specialization in Interaction Design.Resources:CRO ToolsLogrocket: User journey, site errors, and rage clicksAdobe XD: WireframingInVision: Usability testingFullStory: User journey and reactionsGoogle Analytics: Free option HotJar: Heatmaps

Sacred Birth within The Birth Industrial Complex

Growth Guide

Play Episode Listen Later Jun 4, 2021 46:03

Today's guest is Mary Esther Malloy joined by my lovely wife, Navah D'Alessandro. Birth stories are a right of passage that every person on this planet experiences yet no two are the same. You think you know how babies are made? You are in for a big surprise. Mary Esther is the owner of Mindful Birth in New York City. It's no secret that our current systems have a gross misalignment with their business objectives and the sacred act of our fierce women bringing life into this world. Hearing Mary's insights and experiences in dealing with the system is eye-opening. Her childbirth preparation course hands down changed our experience by giving us the knowledge and tools to navigate the hospital system and make empowered decisions every step of the way. Navah and I had a pretty extreme birth experience with Navah birthing our son vaginally breech without meds- like a boss! Without the guidance of our core team of Mary Esther, our Midwife Marcy Tardio, and our Doula Maggie Torrance I don't know what the experience would have looked like so I want to honor the sacred feminine in them and the divine work they do. I'd also like to honor the incredible Dr that birthed our son for he is a rare breed of breech experienced, caring, and willing to take the risk in a time when hospitals and insurance companies strongly push against vaginal breech births, despite their comparable risks to cesarian. I sadly won't name him out of concern for backlash. Mary Esther Malloy offers families an expansive, holistic approach to childbirth preparation, labor support, and parenting. In addition to teaching childbirth classes, running parenting groups, attending births, and raising her three children, Mary Esther publishes regularly about birth and parenting.

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How to Use VR in PR with Navah Berg

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Play Episode Listen Later May 11, 2021 47:14

If you’ve ever put on a VR headset, you know how thrilling the experience is. But have you ever considered using the up-and-coming technology for PR and marketing? VR expert Navah Berg shares her tips and ideas for how virtual reality can change the industry. In this new episode of the Social PR Podcast, host Lisa Buyer dives into the possibilities of VR with Navah Berg. Navah is a specialist in both marketing and social PR. She was one of the first women to see the true potential of VR for PR and has dedicated her career to developing more ways to include the technology in our professional lives. What is Social VR? So far, most people have been using VR for gaming. So how do you use virtual reality for marketing? According to Navah, the real perf is being able to create a world or platform to bring people together. People can go inside a space, and walk around it. If you’re hosting, you are able to create and build wolds, create avatars and meet up spots. You can tell stories and develop narratives. For example, Navah created a world for International Women’s Day. She built a meet-up spot full of quotes from women where people were able to come in and come together to celebrate. Advantages of VR To some, VR might seem like a gadget. But the advantages are real, says Navah. Here are some of them:

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Is Remarketing Dead & Other PPC Questions with Navah Hopkins - Ep. 221

Search Engine Nerds

Play Episode Listen Later Apr 27, 2021 52:36

Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience.

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Conversion Rate Optimization Made Fun (Navah Hopkins and Jason Barnard)

Play Episode Listen Later Apr 13, 2021 39:35

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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Conversion Rate Optimization Made Fun (Navah Hopkins and Jason Barnard)

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Play Episode Listen Later Apr 13, 2021 39:35

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogfather used as the analogy. What you'll learn from Navah Hopkins 00:00 Navah Hopkins with Jason Barnard01:00 Navah's Brand SERP02:42 Conversion Rate Optimization Made Fun04:31 Colour Theory for On-Page CRO10:12 Using “You” in your copywriting for better CRO14:09 The psychology of upsell offers in On-Page CRO15:59 CRO as more than just a means to justify PPC cost18:26 The philosophy behind the PPC Sith20:45 Finding the balance for tweaking PPC campaigns24:10 The customer's journey from search to conversion28:49 What do the upcoming third-party cookie changes mean for the future of e-commerce?31:17 Managing your email list34:04 The value of sympathy in CRO Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 13th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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Paid Media vs SEO with Navah Hopkins

Play Episode Listen Later Dec 29, 2020 36:53

Search Engine Optimization (SEO) and Pay per Click (PPC) are both central to a successful PR strategy. But where should you start? What yields the best results? Find out from Navah Hopkins, Director of Paid Media at Hennessey Digital, who previously worked on SEO at WordStream. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Navah Hopkins. Navah started out in SEO when the field was barely burgeoning. She is now heading the paid media division of Hennessy Digital. In this episode, Lisa and Navah discuss everything SEO and PPC, from attribution and bounce rate to algorithms and budgets. Where to Start? When asked whether companies should start with SEO or PPC, Navah answered with another question: what kind of budget and time are you willing to spend? Indeed, SEO cannot be tested in a short period of time. No matter how good a strategy is, it will only start yielding results in 6 to 9 months. With paid media, you need to be willing to spend more money, but it requires less waiting time. For fast results, Navah recommends running ads on Facebook but points out that only e-commerce businesses will get quality results from that strategy. With paid, she recommends starting more aggressively in the first thirty to sixty days to help the algorithms understand what you are all about. With SEO, start with my sure you’re site is great, otherwise, your SEO strategy will be rendered useless. Is my strategy successful? According to Navah, it is easy to realize when a PPC strategy is failing but with a good tracking system, everyone will realize they need to invest in SEO. That being said, one of the best ways to measure SEO and PPC success is to look at customers’ journey and conversion paths. Navah also advises that bounce rates need to be analyzed carefully. A high bounce rate isn’t necessarily bad, especially on a content-heavy platform like a blog. “Attribution and last-click attribution is one of the main reasons why SEO gets the short end of the stick,” said Navah. Unfortunately, Google Analytics defaults to last-click attribution, not showing the full journey. First click attribution is also misleading. Navah recommends showing clients models of revenues based on different attribution models. Message Mapping Message mapping is thinking about who your customer personas are and making sure you are not putting the same ads and content to everybody. To create these personas, analytics are incredibly important, specific audience segments. Is the Facebook algorithm really getting smarter? Which platforms should you use to learn more about SEO? What are the best workflow strategies when working from home? Listen to this episode to learn more from Navah! “SEO is like climate change, it’s silly people don’t believe in it.” - Navah Hopkins Some topics discussed in this episode include: SEO PPC Analytics Bounce rate

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Season 2, Episode 13 ft. Navah Berg! - Between Realities VR Podcast

Between Realities VR Podcast

Play Episode Listen Later Oct 10, 2020 99:03

Today kicks off our "Women in XR" month here at Between Realities, and here to get things started with us is the host of the Hive Podcast in AltspaceVR, Navah Berg! Navah is a pillar in the social VR space and we're excited to get her thoughts on the latest in virtual reality. Video version of the podcast can be found HEREOriginally aired October 2nd, 2020Please check out & support our guest, Navah Berg!The Hive Podcast - https://www.youtube.com/channel/UCAZTseZ8PUgBCg7kA7z3rlQNavah's YouTube: https://www.youtube.com/channel/UCIvL4ybz6Bnx9QGbZO9LNhwFacebook: https://www.facebook.com/mysocialmedialifeInstagram: https://www.instagram.com/navahberg/ Twitter: https://twitter.com/Navahk Medium: https://medium.com/@navahk LinkedIn: https://www.linkedin.com/in/socialarvr/ -- Between Realities Links -- Merch Store: https://teespring.com/stores/between-realities-vr-podcastPatreon - https://www.patreon.com/BetweenRealities YouTube - https://www.YouTube.com/BetweenRealities Twitter - https://twitter.com/BtweenRealities Discord - https://discord.gg/GUmmu8 Facebook - https://fb.me/BetweenRealities RSS Feed - https://media.rss.com/betweenrealities/feed.xmlAlex VR - https://www.YouTube.com/Alex_VR Alex VR's Twitter – https://www.Twitter.com/Alex__VR Skeeva - https://www.YouTube.com/Skeeva007 Skeeva's Twitter - https://www.Twitter.com/Skeeva We'd like to thank our Patron's GermanrifterVR & Jonathun Zug You're support means so much to us! We're truly humbled that you choose to help us in our journey to make the XR industry thrive! All funds are used to fund the giveaways and to make this show better as we continuously strive to improve! Thank you so much for supporting Between Realities VR Podcast!

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Navah Berg on Virtual, Augmented, and Mixed Reality

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Play Episode Listen Later Aug 11, 2020 47:14

Have you ever used a Snapchat filter? If so, you were using augmented reality. Lisa Buyer sat down with social virtual reality enthusiast, and social media and digital marketing expert, Navah Berg. What is the difference between virtual, augmented, and mixed reality? Virtual reality is when you jump into another world, augmented reality is a digital overlay on top of the real world, such as Pokemon Go or Snapchat filters, and mixed reality is the physical and virtual world intertwined and the virtual is spatially aware. Virtual, augmented, and mixed realities might seem like a futuristic concept. However, these realities are not as far as they seem. You might even be using these realities without even realizing it. You don’t need a whole headset to start experimenting in the virtual reality world. Navah shares some of the apps you can use right from your smartphone and without a headset to immerse into these realities. With today’s reality, interacting with one another can cause fear and worry. Virtual reality can help you in your personal life and in business. Having meetings through virtual reality is one great way to thrive through this quarantine period. Augmented reality is even seen more often with virtual menus through QR codes to avoid touching things. These realities are helpful in all aspects of life, especially now. Navah shares many groups, apps, and tips and tricks to diving into these worlds. Whether it is for business or for personal life. Take a step back from Zoom meetings and jump into VR with your loved ones or coworkers. Navah and Lisa talk about other ways to experience this technology without a headset, or if you want to get a headset, find out which they recommend. These realities are going to be a new way of life. In this segment, learn from Navah, a VR guru, to find out ways to start experimenting and learning about VR, AR, and MR. “[VR] puts you inside of the experience versus watching it from afar” - Navah Berg Some topics discussed in this episode include: Social virtual reality The Hive PR show Snapchat and augmented reality Working remotely with VR, AR Ways for brands to jump into VR, AR Avatars Oculus Quest Content creation in VR 360 photos Optimizing SEO Contact Navah Berg: Navah’s Instagram https://www.instagram.com/navahberg/

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The Full Set w/ Crystal Beck

The Full Set

Play Episode Listen Later Apr 23, 2020 114:55

My best friend will be breaking down what exactly my problem is and why everyone has such mixed feelings about me

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The Ed Asner Family Center with Matt and Navah Asner

Autism Resource Podcast

Play Episode Listen Later Apr 9, 2020 22:30

Matt and Navah Asner, both staunch advocates for the special needs community, discuss the many programs and support services offered by The Ed Asner Family Center. Named in honor of Matt's father, the late actor Ed Asner, the center offers a variety of classes from the arts, to cooking, to keeping fit as well as guidance on preparing for and keeping a job. They also offer counseling and other support services. The Center's goal and philosophy are "...to establish an oasis of creativity in every special needs community. A place where our most beautiful dreamers of all can have their place to thrive and in doing so learn valuable lessons about themselves and the world."

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Navah Hopkins

The Marketing Mind with John Ellis

Play Episode Listen Later Oct 7, 2019 29:42

Navah Hopkins is the Services Innovation Strategist at WordStream. The Marketing Mind meets top marketers, discussing where they came from and what they've learned along the way.

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Voice Actor Peter Greenwood, Carnaval CD, KF! Film Fest Titles

Play Episode Listen Later Sep 8, 2019 51:51

Listen in as we interview voice actor Peter Greenwood, about Gumby: The 1980s Series, Volume 2 and review the CD Carnaval: Spanish Learning Songs and new KIDS FIRST! Film Festival titles Uranus Whispers, Improv at Daybreak and Stewy Baby: A Dogumentary. Hosts Gerry O. and Alejandra G. are joined by KIDS FIRST! Critics Ethan, Navah, Jada, Kayenta and Beatrice. Before you spend your hard earned dollars at the movies, be sure to listen to what our youth reporters have to say.

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Dora and the Lost City of Gold,Art of Racing in the Rain, More

Play Episode Listen Later Aug 11, 2019 45:10

Listen in as we review Dora and the Lost City of Gold, The Art of Racing in the Rain, Bennetts War and The Fast and The Furious, Hobbs and Shaw.  Hosts Alejandra and Arjun N. are joined by KIDS FIRST! Critics Katherine, Navah, Eva, Sahiba, Morgan, Ian and Brock.  Before you spend your hard earned dollars at the movies, be sure to listen to what our youth reporters have to say.

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The Lion King, The Lion Kid, The Farewell

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Play Episode Listen Later Jul 21, 2019 50:59

Listen in as we review the films The Lion King, The Farewell and The Lion Kid. ?Host Sahiba K. is joined by KIDS FIRST! Critics Brad, Zoe, Calista, Navah, Ian and SaniyaRain. ?Before you spend your hard earned dollars at the movies, be sure to listen to what our youth reporters have to say.

Spider-Man: Far From Home, Yesterday, The Farewell, more

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Play Episode Listen Later Jul 7, 2019 51:59

Listen in as we review Spider-Man: Far From Home, Yesterday, The Farewell, Whisper of the Heart, Bravest Knight, Sonic Boom: Go Team Sonic and welcome our new KF! Film Critics. Hosts Sahiba K. and Benjamin P. are joined by KIDS FIRST! Critics Veronica, Ethan, Jolleen, Nathalia, Brad, Madison W., Navah, Eva, Ian and Elle. Before you spend your hard earned dollars at the movies, be sure to listen to what our youth reporters have to say.

Chasing Quality over Quality Score (Navah Hopkins with Jason Barnard)

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Play Episode Listen Later Apr 18, 2019 22:15

Navah Hopkins with Jason Barnard at Digital Olympus 2019 Navah Hopkins talks with Jason Barnard (The Brand SERP Guy) about chasing quality and quality score. Google Ads – the mistakes not to make. Most of which I made. Quality score is a health indicator and not a KPI. Bid-to-budget ratios, The importance of isolating branded campaigns. Be the best in industry. Big brands are rubbish – they send dumb money at the problem – and there is your opportunity. Navah also sets me straight on Dynamic Search Ads (which I now realise I got over-enthusiastic about). And NEVER let a Border Collie take control of your DSA campaigns cos you will lose money (most border collies ain't so smart). I get over-enthusiastic about DSA, confused about pipes, and yet (somehow) I strike gold. Lastly, Navah tells us about the three A's… Automation, audiences and attribution – the key to the future. Then, to cap it all, I get Navah's name wrong !

Chasing Quality over Quality Score (Navah Hopkins with Jason Barnard)