Podcasts about statsocial

Welcome to a conversation about following your entrepreneurial spirit. Join host Maia Wells with guest Marlee Gauthier, Marketing Director for StatSocial and dig into evolving tools like social audience insights. Get your answer to the question, "How can we better understand our audiences while respecting increasing demand for consumer privacy protection?"

Today, I am joined by digital marketing icon Chris Brogan. Chris is a New York Times best-selling author of nine books, including Trust Agents. He's also the host of The Backpack Show and CEO of Owner Media Group, which sells online training and skill upgrades in the form of webinars and courses.    Chris has spoken for or consulted with companies such as Disney, Google, GM, Sony, Coke, and Microsoft. He's part of Tony Robbins' internet Money Master series, and StatSocial ranked Chris as the number three power influencer. Forbes listed Chris as one of the Must Follow Marketing Minds, and his website is one of the 100 best websites for entrepreneurs.    In today's episode, we're going to discuss how Chris has leveraged the waves of tectonic shifts to achieve success.   Learning to Ride the Wave   Chris Brogan wasn't born a successful entrepreneur. He worked at a telecom company and when he saw opportunities, he seized them. He rode the wave of those opportunities to become who he is today.   During the time Chris worked at a telecom company, he constantly read about the business world, learning about unique ideas that weren't really being applied. This created the desire to start his own business so he could implement the great ideas he was reading about.    He eventually launched his own blog, but nobody really cared. It took him years just to get his first 100 readers. A few years later, he started his own podcast, but again, nobody really cared. So, he decided to start an event with a friend.    On the second day of the event, he met Jeff Pulver, a millionaire, who had just run a conference on video on the internet. Jeff offered to take Chris out and suggested they run a conference together. After that, he immediately started working with major brands with Jeff, and jumped into another company about a year later since, at that time, they were just a bit too early for the video trend.    Chris eventually started running part of a consultancy where he worked with things like digital and new social media platforms such as Twitter and rode the wave from there. In time, people started asking questions about how the new media applied to their business, and that's how Chris started working with big companies such as Google and Microsoft.    “It was all the same kinds of questions like, ‘What do we do with this stuff? Is Twitter worth it?'” Chris said. “I was able to show [them] where there might be a little bit of magic.”   In 2009, Chris started the first company that he ran 100% himself. Since then, he has run five or six different iterations of a corporation.    Part of being a successful entrepreneur is about timing and riding those waves of opportunity. When Chris started his own blog and podcast, it wasn't immediately successful because the timing wasn't right. The blog and podcast tectonic shifts hadn't happened yet. Now, blogs and podcasts are extremely important and essential, but it wasn't the same way 20 years ago.    “I was early on a bunch of those waves,” Chris said. “[But beyond] being early to the pile, what I've been so willing to do over and over and over again is fail, be wrong, look stupid. And I get there faster because of it.”   Chris's blog failed. His podcast failed. He left his work with Jeff on internet video after a year because the wave wasn't quite there yet. But every time, he didn't let failure stop him. He got back up and looked for the next opportunity, and jumped back into opportunities when the time was right.   “I got to everything faster than a lot of other people just by being willing to fail in front of everybody and be willing to try new ways. I think that's what separates me from all the people who came up in my spaces. They were still trying really hard to preserve their reputation. And I built my reputation around falling right down a hole in front of you, and just showing you what comes next,” Chris explained.    He made his career by riding the waves to shore as tectonic shifts happened. Below are three current tectonic shifts Chris has successfully adapted to.    Being Human   Being human and more personalized in our businesses is crucial to success. This is especially important now as the pandemic has increased the need for human connection.    “The minute someone feels like you're not there to help them when they're having a rough time, that's a problem. So make your support system a lot more human and connectable. Second off, as you're selling anything, beyond just features and benefits, make it easy to reach a person. Make it easy to be able to ask those questions you might have,” Chris explained.    When I asked Chris about one thing he is passionate about, he said it is helping companies no matter what size. We have to ask ourselves, “How can we be more human even at a distance? How do we bring a bit more humanity into what we do?”   Our businesses need to be about connecting with people. Companies have such a great opportunity to reach out and be human, but we blow it so many times because we're too focused on making a profit. The minute someone feels like we aren't there to help them, they are going to leave. To be successful, we really need to make our support a lot more human.    Influencer Marketing   One of the biggest tectonic shifts that the business world is dealing with today is credibility marketing. It used to be 20 years ago that businesses would buy a whole bunch of advertising, and then use that reach to tell the world how awesome they were. And it often worked. To a great extent it worked. But today, if businesses do that, it doesn't work so well. People don't trust what businesses say about themselves anymore. This means businesses have to find much more credible ways to communicate with their potential customers.   This is why credibility marketing has become such an important tectonic shift today. Businesses are shifting more and more to credibility marketing in many different ways, such as through influencer marketing, reviews marketing, word-of-mouth marketing, and client testimonial videos.    When implementing influencer marketing, the first thing we need to do is find the right influencer to work with.    As I mentioned earlier, StatSocial ranked Chris as the number three power influencer. But this doesn't mean he's the right influencer for everybody. Chris shared a story in which a company asked him to promote a paper shredder. So, he made a video for them. He didn't have any paper in his house, so he shredded the manual and said, “I don't know what else I should show you because it just ate the manual.” The humor was good for him, but the company never sent him another paper shredder. And why? Because Chris wasn't the right, credible person to promote their product.    Just because someone has a massive following, doesn't mean they're the right person to talk about our product. We need to find someone whose following is largely our target audience. We also need to find an influencer who likes and uses our product, and who is credible to talk about the product.    “If you're going to look for influencers, it will be so much better if we do it the other way around. Who's talking lovingly about my product?” Chris said.    As we search for the right influencer for us, we can search for people who already use our product. That way they will be much more credible to our audience.    A good example of this is when Chris reached out to Johnsonville Sausage. During the summer, he had started to talk about their sausage in his videos just because he loved it so much. He ended up reaching out to the company and doing a sponsored video for them. This video actually mattered since he was able to influence his audience.    The Age of Distraction    We live in an age of distraction. There are thousands of different good things constantly competing for the time and attention of our potential customers. Our phones get notifications throughout the day from so many different people. We get so many text messages, email notifications, app reminders, updates, etc. we could live in our little notification bar on our phones.    “If the notification screen is the battlefield, and if all of a sudden every single website is like, ‘Please can we send you notifications?' . . . how is a lowly old email going to get into somebody?” Chris said. These are the questions we have to be asking ourselves and trying to answer.   We need to pay attention to the market and where our specific audience is going. “In a world where we're not willing to sit still for an ad, you've got to put some really interesting information in front of us, for us to sit still enough to want to consume it,” Chris said.    It is a competition for every second of our consumer's attention. We need to make sure we are creative and cut directly to the chase. We need to show consumers how we can help them achieve the things that matter most to them.    “Instead of attention and distraction being the big challenge, it's more, “Can I find the person that I hope to serve in some way?' And that's what we do. That's the goal. If you're going to try to be influential in some way, that's how you're going to learn,” Chris said.    Key Takeaways   Thank you so much Chris for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   We need to ride the “waves” of tectonic shifts. We need to be more human and personalized in our businesses. People don't trust what businesses say about themselves anymore. This means we have to find much more credible sources, such as influencers, to promote our products. Just because someone has a massive following, doesn't mean they're the right person to talk about our product. We need to find an influencer whose following is our target audience.  We live in an age of distraction. We have to constantly fight for the time of our customers. In order to capture their attention, we need to show them what value we offer as fast as possible.    Connect with Chris   If you enjoyed this interview and want to learn more about Chris, connect with him on his LinkedIn, or his website, chrisbrogan.com. You can also find his books on Amazon and watch his video podcast on YouTube.     Want to be a Better Digital Monetizer?   Please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  What tectonic shifts have you adapted to? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/116-how-to-ride-the-waves-of-tectonic-shifts/ 

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger-sized companies.  Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He's working on his tenth: title forthcoming.Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger-sized companies.  Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Mr Jolly is joined by fantasy addict Michael Hussey of StatSocial (not the Aussie cricketer)  from NYC to review today's boxes, and talk Celtics, overreactions on Kyrie and Tatum, as well as mini-deep dives on T-Roz, Devonte, Vuc, AG, Blake, Beal, Reddish, Capella, Collins and even Grayson Allen. Check out our amazing Box Score Breakdown hosts: @mrjollyofsydney and @TheHarlander23  Subscribe to the Box Score Breakdown on iTunes and make sure to leave a 5-star review!Hoop Ball is partnering with the great folks at Manscaped.com once again! It's Lawnmower 3.0 season... use promo code "HOOPBALL20" to get 20% off your order and FREE shipping! Check out our newest sponsor, ExpressVPN! Protect your privacy online and use streaming services from up to 100 countries by going to ExpressVPN.com/HoopBall now!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

When I see really successful people online they all seem to have something in common. They have ‘presence’. The same can be said for large organisations as well.  It's like all the doors and windows are thrown open and you're welcomed in.   This kind of real online presence ( I'm avoiding saying authentic - but authentic ) is so different from the polished veneer of the Instagram influencer or the traditional large corporation. This week my guest is Chris Brogan and we're going deep into why this is hard and how it can all be so easier. About Chris Chris Brogan is president of Chris Brogan Media, offering https://chrisbrogan.com/storyleader (business storytelling) and marketing advisory help for mid to larger sized companies. Chris is a sought after https://chrisbrogan.com/speaking (keynote speaker) and the New York Times https://amzn.to/2IHeKPQ (bestselling author) of nine books and counting. He’s working on his tenth: title forthcoming. Chris has spoken for or https://chrisbrogan.com/new/ (consulted with) the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the https://www.forbes.com/sites/natalierobehmed/2013/11/12/100-best-websites-for-entrepreneurs/ (100 best websites for entrepreneurs). Statsocial rated Chris the #3 http://www.statsocial.com/#!/social-influencers/ (power influencer online). --- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Visit the show website at http://www.amplifyme.fm/ (www.amplifyme.fm) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.me/insiders (www.amplifyme.me/insiders) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Chris Brogan is the President of Chris Brogan Media, where he offers business storytelling and marketing advisory help for mid to larger-sized companies. He is a sought-after keynote speaker and is a New York Times bestselling author of nine books and counting. Chris has spoken for or consulted with some big brands including Disney, Coke, Google, GM, Microsoft, Cisco, Sony USA, and many more. He has also appeared on the Dr. Phil Show and interviewed Richard Branson for a cover story for Success Magazine. He was even interviewed by Tony Robbins on his Internet Money Mastery series. Forbes listed Chris as one of the Must-Follow Marketing Minds of 2014 and listed his website as one of the 100 best websites for entrepreneurs. Meanwhile, Statsocial rated Chris as the #3 power influencer online. In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Chris Brogan, President of Chris Brogan Media, about podcasting and how company leaders can tell their company’s stories. They also talk about doing Facebook Live shows, Chris’ StoryLeader system, and building a company’s culture. The post Chris Brogan | [Pivot Series] How to Tell Your Company Story to Build Culture appeared first on Smart Business Revolution.

In this episode, Vincent & Ajay catch up with Michael Hussey, Founder & President of StatSocial. Michael recalls the wins and mishaps of founding ratemyprofessor.com, as well as navigating both the dot com bust & 9/11. Vincent also reveals to Michael that producer Jared Walls used to be a professor with a chili pepper on ratemyprofessor.com.

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger sized companies. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.I ask Chris:What are you curious about right now?How did you and Julien, your co-author, come up with the idea to write the book, Trust Agents?Can you share a healthcare story about earning trust and improving reputation?Are there any common myths about using social media to build influence and amplify one's reputation? What advice do you have for a doctor who wants to write their own book?Fill in the blank - "Trust is your _______."You say, Smart Leaders use stories to do the heavy lifting. Is it obvious or do leaders stumble upon this idea? Tell us about your Three Words idea and what we can take away from Choosing 3 words that will help guide your choices and actions day to day. What are one, two, or three words you'd choose to describe what business and healthcare leaders should do now in the midst of the CoronaVirus? Where will remote working and B2B evolve from today? You live in a cool place. Describe it for us and tell us what's your favorite sound or noise in your house?

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses. Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

Chris Brogan has discovered an authentic business mindset. With his strong work ethic and low-stakes attitude, Brogan reaches his fullest potential as both an author and marketing consultant. He is known around the world for Trust Agents, a masterfully written guide to building a business. When he isn’t writing, Chris runs Owner Media Group, a business consulting agency.From Amazon.com:Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins.Join international bestselling author J.D. Barker and indie powerhouse, J. Thorn, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How to build a brand as an authorWhy to value failureHow work ethic makes or breaks authorsWhen to republish a bookThe importance of a tidy newsletterWhy YouTube is great for writersLinks:Chris Brogan - https://chrisbrogan.com/Trust Agents by Chris Brogan and Julien Smith - https://books2read.com/TrustAgentsOwner Media Group - https://owner.media/J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Music by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ *Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.

Today’s podcast covers Chapter 2, “The Customer in the Agile Business” of “12 Steps to Flow: The New Framework for Business Agility,” by Haydn Shaughnessy and Fin Goulding, developers of the internationally acclaimed workshop, Flow Academy. From my perspective, this chapter is all about the need for complex adaptive systems pulling in information and responding in a real-time manner to customer needs. See what you think.   Key points from chapter 1 are brought forward: matrix innovation critical non-essentials and marginal gains value-seeking culture Flow Value Stack For more on the Introduction and Chapter 1 go to episode 0037 of Wrestling with Chaos. The concept CATE is introduced here, in Chapter 2 C = (dynamic) Customer segmentation A = Asset discovery T = Targeted ideation E = Ecosystem   Customer segmentation reveals potential new markets, especially out at the long-tail where new trends are emerging. This requires the ability to innovate and adapt to the new trends on the fly — matrix innovation. Things can keep on changing out on that long tail. A fascinating example given is creating financial markets for the poor (people outside established banking norms) in Africa via working with NGOs. Asset discovery addresses what all is needed to satisfy demands in those newly-discovered markets. Do you use existing internal assets? Develop new assets? Utilize customers existing assets? Bring in partners? This is a very rich phase which requires a very direct discovery conversation within the team as well as bringing in the customers (more on that later) and/or potential partners. A conversation flow is established and maintained. Targeted ideation essential flows from the asset discovery in terms of defining the products generated during customer segmentation. Ecosystem comprises the context, the “geography,” so to speak of how and where the product(s) fit in the stakeholder landscape.   Economies of scope are discussed which is all about understanding directly customers needs. Rather than abstractions via big data or avatars it is better to gather information directly from, say, social media analysis. This allows for simultaneous differentiation of multiple products/services customer segments may need. The recommend using social media tools such as StatSocial, Sprinklr, and Crimson Hexagon. An example is given of a car dealership finding out a high percentage of purchasers were interested in biking. Consequently, they aligned the dealership with adjacent biking products.   An example of the Asset discovery, Targeted ideation, and Ecosystem coming together via the NGOs is a large, global retailer providing the transportation chain needed for land-rich, cash-poor, transportation-deprived farmers in Africa to get their product to richer markets.   Essentially, this is about developing complex adaptive systems that morph with discovers in and changes to the business environment.   In terms of methodologies the authors focus on visual processes…building “walls with post-its.” In other words, no lengthy documents. The team is vital and works as a unit real-time, face-to-face, generating the minimal amount of documentation needed, i.e., organized post-its. The process is very immediate. No lag time. evolving and innovating as they work to stay connected to customers and create solutions for customer needs. For more on the various “Walls” refer to their excellent book, “Flow.”   In line with Business Agility and dealing with complex situations, you can download CMC’s free e-book MINDSET – 5 SIMPLE WAYS TO LOOK AT COMPLEX PROBLEMS and learn how to find a simple vantage point from which you can resolve challenges.   Your feedback is important. Choose from the following options: place a review in iTunes, click on “leave a comment” below, send any comments along with your name and the show number to support@ctrchg.com   Listen to future episodes for our reply.

#episodeGBR7 Does your marketing material reflect who you really are? Or are you trying to hide your dents and copy what’s worked for others? More and more, consumers are making decisions based on belonging, buying from businesses that reflect their values. So, how do we learn to stop faking it, show up as ourselves, and earn the right to serve? Chris Brogan is president of Chris Brogan Media, a marketing firm that teaches clients how to build stronger connections and earn customer (and employee) loyalty. He is also a popular keynote speaker and nine-time New York Times bestselling author. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coca Cola and Google, among many others. He was honored by Forbes as one of the Must-Follow Marketing Minds of 2014, and Statsocial rated Chris the #3 Online Power Influencer. His forthcoming book is called Dented: Retrofitting Humans for the Modern Digital World. On this episode, Chris offers insight around using technology to automate versus personalize, explaining when it’s crucial to apply the human touch. He discusses the trend to buy from businesses that share our values and shares the marketing mistake of using templates without making the content our own. Chris also gets personal about depression and anxiety, describing his approach to overcoming fear with movement. Listen in to understand how embracing our flaws and being okay with where we are makes us MORE attractive and learn how showing up as yourself is the BEST way to market your business! In this episode you’ll learn… Chris’ insight around using tech to automate vs. personalize. How to choose when it’s best to apply the human touch. The trend to buy from companies that share our values. The marketing mistake of thinking the recipe is the dinner. Chris’ approach to overcoming anxiety with movement. Why failure is NOT reflection of our self-worth. How true belonging involves embracing our flaws. How being OK with where we are makes us more attractive. The impact Chris is making with clients of all sizes. How Chris defines success as the freedom to say NO. Other links and resources mentioned in this episode:   Chris’ Website Chris on Twitter Chris on Facebook Chris on LinkedIn The Gentle Marketing Revolution Shia Labeouf on Charisma on Command The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan Essentialism: The Disciplined Pursuit of Less by Greg McKeown The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com

My extra special guest this week is Chris Brogan.  He is a business and marketing advisor and a New York Times bestselling author of nine books and counting, working on his tenth. Books include Trust Agents, Impact Equation and The Freaks shall inherit the earth.  He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess.  Tony Robbins had Chris on his Internet Money Masters series. Forbes listed him as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. In a world of ever increasing pressure and stress, you've been told to smile, hide your “flaws,” and fit in. You aren’t a category. People don’t want to fit in. They want to belong. Dents and all. 

On this special “best of” episode of Gen X Amplified, we are replaying our very first interview and episode for the podcast! Yes, this is how it all started – with our great conversation with Chris Brogan, New York Times Bestselling author, consultant, speaker, and digital marketing expert. Chris Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid to larger sized companies. He also helps small business owners through classes and webinars at Owner Media Group. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. His next book is about how companies can extend trusted relationships using AI, blockchain, chatbots, IoT, and video. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. During this episode, we discuss many valuable insights, including focusing on doing for others as Gen X leader, and the importance of writing multiple ideas, reading, and taking action as a business leader.   We also get to hear Chris sneak in a line from a famous 1990s sitcom opening theme! Key Takeaways: How branding is really about defining “who you are” and people relating to your personal story Why the best leaders are really “servant leaders.” How instant gratification for content is now the norm – and why Gen Xers must pay attention Why people may be looking for even more real leadership than before Why generational labels can be important, but individuality should still co-exist What the generation after Gen Z may be called? The reasons why Chris’parents are not the typical Baby Boomer And so much more! Resources mentioned in this episode: Chris Brogan’s website  “Content Will Never Be King” blog post Freaks Shall Inherit the Earth Chris’ Sunday email newsletter  His famous “Overnight Success” video  Chris’ parents website     Rick Astley singing “Uptown Funk” in London Become an Idea Machine by Claudia Altucher Evernote Chris’s Personal Theme Song “99 Problems” by Jay-Z & Linkin Park Thank you for listening!

Hear about the most important issues and the best advice of the remarkably successful entrepreneurs that were our guests during this first year. Hi Reachers! We are celebrating our first birthday, and I’ve chosen to dedicate this episode to recalling the most important issues and the best advice of the remarkably successful entrepreneurs that have been our guests this year. For each of our interview’s questions I chose one or two answers that best represent the main inspirational message our guests delivered. I believe the most important message each of you should take from these 52 episodes is the huge importance of speaking, engaging, and focusing on the right audience for your specific startup as the key for your entrepreneurial business success. At the show-notes of this episode, you will find our birthday gift to you, the list of tools most highly recommended by these successful entrepreneurs and opinion leaders. Most passionate about For the first answer I chose the answer of Chris Brogan. Chris is one of the fathers of social media marketing, and I believe he combines the art of attracting customers with the capabilities of social media as a marketing tool. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, and listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 most powerful influencer online. Chris Brogan is most passionate about I’m really interested, and have been for many years, about how companies use technology to drive better human interaction. Often, we focus on the wrong part, on all the various new channels, all the new technologies, and automation, while our customers just want to be seen. The challenge is helping the customers feel they are getting what they want. The story of your career Guy Kawasaki is the interviewee you have heard the most from. I love hearing him tell the story of his career and I believe that the fact Guy had the chance to learn how traditional businesses sell has had a positive impact on his success. Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is a brand ambassador for Mercedes-Benz, and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of  (http://amzn.to/2wSeTxm) , The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. Guy’s Career My career really started in the jewelry business, not tech. I started a part time job when I got my MBA in UCLA. I worked for a jewelry manufacturer in downtown LA. It was a small manufacturing company owned by a Jewish family, and that’s where I learned sales and marketing. I worked there for about six years. Then I got an Apple 2 and I fell in love with computers. I worked for 6 months for a small software company that was acquired and my roommate eventually hired me into Apple. I went to work for Apple as an evangelist, I left to start a company, and later returned to Apple as Apple’s chief evangelist, and left again to start another company… Basically; I’ve been in Apple twice, and I’ve been an entrepreneur, speaker, and author ever since. The Customers The challenge of choosing the customers that are most likely to adopt, use, and buy your product is one of the most important parts of business success. I love Kate Erickson’s answer, because it’s obvious that anyone at Entrepreneurs On Fire’s team knows who their customer is by heart. I advice you to watch the video of EOFires’ avatar. You will find the link at the show-notes of the  s episode. Kate Erickson is a creator, engager and implementer, over at EOFire, a 7 day a week podcast that interviews today’s most inspiring and successful entrepreneurs....

Chris Brogan, CEO of Owner Media Group, sought-after public speaker, and New York Times bestselling author of nine (soon-to-be 10) books, shares the essential mindset elements to build relationships in business. Chris Brogan’s Journey Chris started out as a blogger in 1998, but many years passed until wide audiences started paying attention to his message. He embarked in collaborative projects with friends until finally, through funding from another company, he started a consulting business to help entrepreneurs figure out digital media and the online space. Chris's no-nonsense approach to business, hard work, and dedication helped him become a notable influencer. He has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, and many more. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Building authority and creating new connections Grow your audience and connections by leveraging your skills Chris created his own content platform (blog), which allowed him to build authority, but that alone wasn't enough to expand his reach. He leveraged his writing skills as a guest blogger for prominent sites so he could reach a much wider audience. The essential mindset to build long-lasting connections In a few words: Be genuine and always be guided by your values. He doesn't use formal systems when it comes to networking. instead, he tries to directly relate and connect with the person he wants to build a relationship with. For Chris, a measure of success is “being able to say no to the things I don’t want to do.” When there's a disjoint between a business proposal and what he stands for, he simply moves on. Clear communication is key. Chris spells out what he will and will not do early in every business relationship, setting the stage for long-lasting connections built on trust. One thing you’re most excited about Chris is excited about fast-evolving technologies and how they'll affect businesses. Voice technology, artificial intelligence, and chatbots are changing the way businesses interact with their customers. He's dedicated to helping companies find better ways to connect and build trust through all these changes. Resources and tools mentioned Chris Brogan’s Website Chris Brogan’s Newsletter Book: The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan More about Chris Brogan Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it! Owner Media Group:  http://owner.media List of Books Authored by Chris on Amazon.com

Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting.   Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now.

Chris Brogan Show Notes Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed  his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Chris lives in northern Massachusetts. His better half is Jacqueline Carly, between the two of them, they have three kids. Most passionate about I really interested and have been for many years about how do companies use technology to drive better human interaction. A lot of times we focus on the wrong part, on all the various new channels, all the new technologies and automation. While our customers want to be seen. The challenge is helping the customers feel they are getting what they want, and delivering that. Chris best advice about approaching the customer The best advice that I can have for a startup or entrepreneurial person is always design forward from the customer. To ask what does the customer want in this moment and how can we give them that? How can we deliver something that is going to be great for a customer? I would take a big piece of paper, real life paper and a real pen or pencil, I would start with a circle in the middle and say this is my customer, how do I get them what they want? and what is my role in it? A business should really look to be helpful first and they should think in the terms of is this simple? Is this smart? And is this sharable? Biggest failure with customers I fail every day! My biggest ones are every time I try to design from my idea or my arrogant or my ego, that usually fail, because I believe that I know best. My biggest specific failure, I started a bunch of little private online communities that I thought everyone was going to love – healthcare, nonprofits, real-estate end more, and I fail horribly. Every entrepreneur is so smart, the experience I have many times with those people is that they developed a product they know how to create but they haven’t necessarily developed a product that anyone asked for. Biggest success due to the right customer approach I don’t know if I had my greatest success yet.., my greatest success will be when thousands of people say “you’ve really changed my business and my life and I feel like I can do better because I followed what you gave me as advice” and that hasn’t really happened in a great volume yet. I guess I’m still waiting for my parade….. Recommendation of a tool for customer focus, marketing or sales. It’s a difficult answer, customers want to contact us however they want to contact us. Because all those channels requires so much attention, what it calls is a lot more human to listen to the customer wherever they chose to contact us. You need all the tools that will allow you the best connect with people. If you forced me to the wall, the answer will be email. Because it’s the most flexible and still the most predominant of all the tools, email marketing, email newsletter and correspondence is the best way to make customers really feel connected. A person who impact Chris’s “customer focus” success Rainmaker made by Bryant Pike, the company that built and host my website and the technology I use. I’m very biased in this particular answer because I’ve done business with these people for years, my website was hacked while it was hosted on one of the most famous American server farms in the world, and they said that “this is a WordPress problem so you are on your own” (that’s the worst customer service I ever had). So I switched to Rainmaker that has a very strong security solution, they fixed my problem in less than an hour and I never had a problem since. The one thing you are most FIRED UP about today? I have so...

PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program.  With both brands dropping him, many have asked: "how can brands be safe from influencers?"  In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience. Articles of reference: Washington Post Forbes Chris Brogan About Chris Brogan Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. About Roberto Blake Roberto Blake is the CEO and Creative Director of Create Awesome Media, LLC., where he develops and produces digital content and online media properties. Currently he is the host of a popular Creative Education Channel on YouTube, "Always Be Creating". Roberto also host and co-produces the "Create Something Awesome Today Podcast", in partnership with Liebsmedia. As a practictioner in video marketing, Roberto has a background in advertising, marketing and brand development based in a long career in the creative services industry. Leveraging skills in Graphic Design, Photogaphy and Video Editing, Roberto uses his versatility as and advantage in social media platforms and content that rely on these advanced skills. As a Public Speaker he covers a variety of topics

How to write more like your amazing self, for books, blog posts, and email Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network  Writing isn't simply about the mechanics. Learn how to distill your unique writing voice for any of your projects, from sending an email to blogging to writing your own book. Come get practical and step-by-step action to take you from "want to" into the realm of "just did." Chris Brogan is CEO of Owner Media Group , providing business systems for personal leadership. He is also a highly sought after professional speaker and the New York Times bestselling author of eight books and counting. He's working on a new book right now about what you can learn about business from video games.  Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Learn how to develop topics, how to be bolder in your writing, and how to say what you mean.  This works for fiction as well as non fiction, so don't give yourself that excuse, either. Short, sweet, and to the point, this book is designed to give you new skills and get you back out there writing again. Written by the New York Times bestselling author of eight books (this is his ninth) and a internationally sought after blogger and keynote speaker. Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.  The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

John Sparks has been recognized as one of the Top 100 SocialMedia Power Influencers of 2015…Ranked #66 on StatSocial.com List.He’s also been recognized as one of the Top 50 Most Valuable SocialMedia Influencers. He is the founder and CEO of the social mediacoaching and consulting company, Online ImageWorks, as well as anadjunct professor teaching courses at The University of NorthTexas. He teaches how to make money and building relationships onFacebook, Twitter, LinkedIn, Pinterest, Google+, and YouTube. In2015, Sparks released his first book, “365 Ideas To Go From Good ToGreat On TWITTER!” The Kindle version became a #1 bestseller in itscategory the first weekend. Sparks earned the distinction ofbecoming known as the “Go-To Guy For Twitter” because he grew hisaccount from less than 800 followers to almost 200,000 in just twoyears — and — he did not buy any of his followers.Secret – timesaving techniqueJohn only focuses on one thing at a time -- stop trying tomultitask and put firsts things first. ONWARD!Daily habit that contributes to successBe consistent -- John has identified his routine that works andhas stuck with it.Could have ruined your business – but now – an invaluablelearning experienceJohn finds his days filled with small setbacks -- and John tellsthe whole story here.Most critical skill you think business owners need to master tobe successful"Attitude and persistence are key."Most influential lesson learned from a mentor"You can get anything in life that you want if you just helpother people get what they want."  FinalRound – “Breaking Down the Recipe for Success”What strategy would you recommend new business owners focus onto best ensure success?Focus onthe people first and the product secondAskquestions, engage, and listenHow best to connect with John:Twitter: @IAmJohnSparks

Chris Brogan is the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth. Chris Brogan explores how people use content and community to build marketplaces around areas of belonging. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014 and Statsocial rated Chris the #3 power influencer online. He has even interviewed Sir Richard Branson for the cover of Success Magazine!Remember to download our 10- day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourseFor more information and resources, visit https://www.growthhackingpodcast.com

Aired Sunday, 17 May 2015, 9:00 PM ETNo matter what your point of view on Social Media may be, the verdict is out … Social Media is definitely here to stay.Social Media impacts our lives in countless ways from how we engage with entertainment, to how we socialize, to how we market businesses and engage in commerce.With so many options available, ranging from Facebook to Twitter, for those “not in the know” it has become confusing and even overwhelming to effectively tap into the ever changing world of Social Media.Take Twitter for example which has become a powerhouse of information with unlimited potential for connection and engagement. Twitter’s ability to affect positive change in the world is often overlooked because of the complexity of Twitter’s inner workings which makes Twitter probably one of the most misunderstood among Social Media options.Join Sylvia and Social Media specialist John Sparks as they discuss John’s new book: 365 Ideas To Go From Good To Great On TWITTER!John will clear up the confusion about what Twitter is and what Twitter isn’t. Get valuable insider tips and insights as John shares the inner workings of Twitter.Be sure to listen and discover why Twitter may be one of the most important tools you can use to enhance your life.About Guest John SparksJohn Sparks (@IAmJohnSparks) is the author of the exciting new book,“365 Ideas To Go From Good To Great On TWITTER!” and is the founder and CEO of Online ImageWorks (@OIWmedia).John has earned the distinction of becoming known as the “Go-To Man For Twitter” and has been recognized as a Top 100 Social Media Power Influencer of 2015 by Statsocial.com.John grew his Twitter account from less than 800 followers to almost 200,000 followers in just two years time without buying any followers at all.John Sparks has an extensive media background and is a veteran newscast producer and has worked at a number of television stations in Texas, Florida, and Oklahoma. John lives in Dallas Texas and is an adjunct professor, teaching online journalism in The Mayborn School of Journalism at The University of North Texas.Would You Like To Contact Sylvia?Visit: www.IntuitiveTransformations.net Email: sylvia@IntuitiveTransformations.net Twitter: @NaturalNtuitive