Podcasts about third door media

CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing  © 2025, NinjaCat

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There's a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business? AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable. Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen! News from the EDGE: [00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com [00:06:10] Google Launches November 2024 Core Algorithm Update [00:08:35] EDGE of the Web Title Sponsor: Site Strategics [00:09:52] How a Google Breakup Could Impact the PPC Industry   Captain Obvious [00:15:52] Proofread Your Packaging, Mattel! AI News: [00:19:31] Latest Google AIO Updates May Impact SEO   AI Tools: [00:22:22] Get Visuals From Your Text: napkin.ai [00:23:39] EDGE of the Web Sponsor: InLinks    Barry Blast from Search Engine Roundtable: [00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11 [00:26:39] HARO / Connectively Platform Closing Down December 9 [00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:  Marc Sirkin, CEO of Third Door Media,  Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.  They discuss the huge news of Semrush's recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush's expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising. Don't miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.  Key Segments: [00:06:38] The Big News: Semrush Acquisition of SEL [00:10:23] The Challenges | Impressions and Insights [00:13:15] The Main Goal: Editorial Independence & Integrity [00:16:23] What Social Media Said [00:20:58] EDGE of the Web Title Sponsor: Site Strategics [00:22:10] Advertising Concerns in the Future [00:24:25] Semrush: Not Just an SEO Tool [00:27:01] What about the Events? [00:33:18] EDGE of The Web Sponsor: Wix Studio [00:34:32] Benefits of the Integration of Semrush Data [00:37:42] The Future of SEO? [00:43:26] We Love Barry! (had to do it) [00:43:47] SMX Next: Free, Live Event on November 13th and 14th Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guests: Marc Sirkin X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/ Danny Goodwin X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/ Barry Schwartz X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrick Resources: https://searchengineland.com/semrush-acquires-search-engine-land-447555  https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Send us a textApple Expands Business Connect Beyond Brick-and-Mortar: It was announced that Apple Business Connect will now include a broader range of businesses, such as e-commerce, work-from-home, and service-area businesses. Businesses will still undergo the Apple verification process but will benefit from a consistent brand presence across apps like Mail, Apple Pay and ultimately Messages. While non-brick-and-mortar businesses won't appear on Apple Maps, their verified logos will be visible in key Apple services like Siri and Spotlights, enhancing brand trust within the Apple ecosystem. This move strengthens Apple's position as a trusted platform for businesses and customers alike, despite some limitations for smaller agencies and vendors.BrightLocal Study: Which Directories Matter? A recent study by Bright Local revealed that while platforms like Yelp maintain a significant presence in Google search results, the majority of high-ranking directories are vertical-specific, varying by industry. Key directories such as ZocDoc for healthcare and TripAdvisor for hospitality were identified as essential for consumer engagement. The study emphasized the importance for businesses to focus on directories that are relevant to their specific verticals, rather than relying on broader platforms.SEMrush Acquires Search Engine Land & Third Door Media: The acquisition of Third Door Media, parent company of Search Engine Land and Martech World, by SEMrush was announced this week. The move has sparked concerns about the potential loss of independent industry voices, with fears that SEMrush may shift focus toward promotional content. However, some view the acquisition as a strategic decision, allowing SEMrush to capitalize on the domain authority of these platforms. It is expected that the move will enhance SEMrush's reach, particularly among beginner and intermediate SEO users, while maintaining a balance between transactional and informational content. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 179Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Fri, 18 Oct 2024 20:54:56 +0000 https://podcast552923.podigee.io/329-new-episode 807caf2a6b70c045167a70575398943c Ein jetzt vollzogener personeller Wechsel an der Spitze der Google Suche könnte sich auf die Suche insgesamt auswirken. Der bisherige Suche-Chef bei Google, Prabhakar Raghavan, wird von Nick Fox abgelöst. Die Folge könnte eine Verschiebung des Fokus in Richtung mehr Suche-Qualität sein. Semrush, ein bekannter Anbieter von Onlinemarketing-Software, hat Third Door Media übernommen. Zum Unternehmen gehören bekannte Marken wie Search Engine Land und SMX. Ab dem 13. November stehen in Google Ads nur noch historische Daten der letzten elf Jahre zur Verfügung. Wer ältere Daten benötigt, sollte diese rechtzeitig archivieren. Google Shopping wurde komplett überarbeitet und liefert jetzt zum Beispiel KI-basierte und individuelle Produktempfehlungen. Allerdings ist das neue Google Shopping zunächst nur in den USA verfügbar. Google zeigt mit "Quick view" manche Rezepte komplett mit Zutatenliste in der Suche an. Das könnte Auswirkungen auf den Suche-Traffic von Rezept-Websites haben. Google spricht allerdings von einem begrenzten Test mit ausgewählten Partnern. full Ein jetzt vollzogener personeller Wechsel an der Spitze der Google Suche könnte sich auf die Suche insgesamt auswirken. no Christian Kunz

A busy, news heavy show has hosts Kristine Schachinger and Jim Hedger cover three major stories, each of which could occupy a full hour long show. The WordPress mega-drama continues with the founder's faction at Automattic grabbing control of one of their rival WP-Engine's best known custom WP-Contributions, Advanced Custom Fields in a forking incident many think close to theft. Also this week, leading SEO and Digital Marketing Tool Maker, SEMrush acquired one of the industry's leading information resources when it purchased Third Door Media. Third Door publishes Search Engine Land and MarTech, and also organizes the Search Marketing Expo series of conferences. Meanwhile, Google is replacing it head of search, Prabhaker Raghaven with long time Google executive and Raghaven assistant Nick Fox who becomes head of Google's Knowledge and Information division. Bing is pulling back on several under used features shown on its search results page while both it and Google move to publish full recipes in search results, denying the original writer's a click. Over to our nuclear energy desk it seems that Amazon and Google are also entering the elite nuclear powered corporation category, joining Microsoft in making deals with commercial nuclear energy produces, developing their own small-scale nuclear generation capacities, or buying and refurbishing mothballed reactors such as the Three Mile Island plant. We also share a week's worth of Google information, updates, and explanations.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we're going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I'd like to welcome Marc Sirkin, EVP Product and Technology, Third Door Media, who you might also know as the publisher of MarTech —which I write for frequently—as well as, Search Engine Land, and SMX. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we're going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I'd like to welcome Marc Sirkin, EVP Product and Technology, Third Door Media, who you might also know as the publisher of MarTech —which I write for frequently—as well as, Search Engine Land, and SMX. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

My guest on this week's episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive. Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events. This episode is a departure from some of the typical SEO and PPC topics we cover each week on Suds & Search. I heard Michelle give an excellent presentation with a potentially controversial title – “Data is a lie.” Michelle makes a persuasive argument that much of the data digital marketers use to make strategic decisions are flawed. Facebook data, search console data, data in Google Analytics…it all has flaws. And it's not just the data we are given from big technology companies. As marketers, we bring our own biases to the table when we're examining data. Marketers themselves create data problems with selection bias, response bias, and feedback loops. The end result is that instead of using data to make empirical, objective decisions, marketers are often looking at data that has been badly compromised. What should we do to clean up our data? Is the effort to get better data hopeless? I'll get answers to these questions and many others during this episode. Grab something cold to drink and join me for a conversation with Michelle Robbins. We'll talk about how to interrogate your data, an interesting approach she calls Agile Data Product Development, and we'll spend a little bit of time talking about Star Trek fandom. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest on this episode of Suds & Search is Ginny Marvin, the former Editor-in-Chief at Third Door Media. Third Door Media is the publisher of Search Engine Land, Marketing Land & MarTech Today. They also host the popular conference series Search Marketing Expo with nine events scheduled in 2021. At the time our episode was filmed, Ginny had just finished her tenure at Third Door Media and we spend most of our conversation reflecting on her time there. Very recently, Ginny announced that she has accepted a role at Google as its new Ads Product Liaison. Over the course of her career, Ginny has had a truly unique perspective on the industry. I started reading Search Engine Land back in 2008. It has remained the go-to destination for search marketers seeking daily news coverage, breaking stories, industry trends, feature announcements, and product changes. Ginny was at the center of many of the most consequential news stories in search in her eight years covering the industry. We had a wide-ranging conversation talking about how she got started without any formal training as a journalist, what it was like managing her talented team of writers, and what she'll miss most about covering our industry. Throughout 2020, Search Engine Land covered topics related to racial diversity and gender inequality. Ginny had her name in the byline of many of those articles and led many of those conversations. We'll talk about this important work during our conversation but you should really read it for yourself. Links are in the show notes. Grab something cold to drink and join me for a conversation with Ginny Marvin. We'll talk about how a story gets made, what makes for a great interview, and we'll talk a little bit about her future and whether or not we'll see her at an SMX event in 2021. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger | These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. Google Transparency Core UpdatesGreg Sterling leaving Third Door Media and Search Engine LandGoogle December 2020 Core Update still rolling outUS Government moves to break up FacebookRural Broadband is available via SpaceX with a nearly $1Billion subsidy from the US Federal Communications Commission in a bid to push broadband access to all Americans in the next ten years.Former Salesforce, Richard Socher, to start a new search engine to compete with Google at You.com/. Signups are being accepted but that puts you on a waitlist. Apparently, you can move up the list by filling in a survey and inviting other users to you.com/.SMX is on!Google to look into the dismissal of AI expert Timnit Gebru.

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger | These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. Google Transparency Core UpdatesGreg Sterling leaving Third Door Media and Search Engine LandGoogle December 2020 Core Update still rolling outUS Government moves to break up FacebookRural Broadband is available via SpaceX with a nearly $1Billion subsidy from the US Federal Communications Commission in a bid to push broadband access to all Americans in the next ten years.Former Salesforce, Richard Socher, to start a new search engine to compete with Google at You.com/. Signups are being accepted but that puts you on a waitlist. Apparently, you can move up the list by filling in a survey and inviting other users to you.com/.SMX is on!Google to look into the dismissal of AI expert Timnit Gebru.

Monica Wright is a growth marketing guru and marketing technology thought leader. For a long time she was an executive at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. Today she is contributing to company growth by tackling marketing challenges as a freelance marketing strategist. Here she shares the three most important things that have contributed to her career success.

On this edition of the podcast, I have a fun time catching up with longtime friend and college classmate, Monica Wright. Monica is a growth marketing guru and thought leader, devoting pretty much her entire career understanding how media and content drives engagement and conversion. She spent a good chunk of this time at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. As she considers her next move, Monica is now engaged in solving a variety of company growth challenges by freelancing as a fractional marketing strategist. During our chat, we cover some interesting topics such as: Her unique journey from thinking she wanted to be a doctor when she went to college into the media space How online media and publishing has evolved over the last two decades Overcoming challenges in managing her career while battling (and beating) cancer What's up next in social media and marketing Her involvement in the new organization Women Of MarTech. Monica's story is both unique and inspiring -- I think you will enjoy it. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Monica Wright is a growth marketing guru and marketing technology thought leader. For a long time she was an executive at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. Today she is contributing to company growth by tackling marketing challenges as a freelance marketing strategist. Monica is a cancer survivor. Here she talks about how allowing herself to be vulnerable throughout her fight helped her maintain balance and success in her personal and professional life.

Monica Wright is a growth marketing guru and marketing technology thought leader. For a long time she was an executive at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. Today she is contributing to company growth by tackling marketing challenges as a freelance marketing strategist. In this clip, Monica shares her thoughts on how she saw early the importance of putting the customer at the center of the equation in order to build the best customer experience.

In this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

Akvile DeFazio, Founder and President of Akvertise, Inc. https://www.akvertise.com/ Twitter: @AKvertise Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She's been on PPC Hero's list of the top ppc influencers for the past three years. She's a regular presenter on topics related to paid social. She's spoken at numerous industry conferences including Pubcon, Paid Traffic Conference, Engage, and the Utah DMC Conference. Akvile had a really interesting journey to business ownership. She served in many manager and senior level positions including a stint at Third Door Media as Digital Marketing Manager. How she decided to start her own agency was a topic I definitely wanted to ask her about. It's common to find Akvile mentioned in roundups and on webinars about social media marketing. Early this year, the state of California passed the California Consumer Privacy Act or CCPA for short. The CCPA regulates how social media platforms are allowed collect user data. Akvile is a leading voice on the ramifications of this law for social media marketers. Grab a beer and join Akvile and me for a conversation all about social media marketing, entrepreneurship, and what savvy marketers are doing during the COVID-19 pandemic. Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Ginny Marvin is Third Door Media's Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes that had everyone fired up.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast.  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother!  Give it a watch and listen!

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping.  Give it a watch and listen!

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Digital #10Booking.com abandons scarcity marketing: from June 2020 (the latest), the OTA will have to stop showing messages such as “only one room like this left,” “other persons showed interest in this hotel in the last 24 hours”, “the room is popular,” or “time-limited offer”. The European Commission and National Consumer Protection, in fact, identified these techniques as “manipulative”.Digital #9Meanwhile, in Russia, the Federal Anti-monopoly Service found Booking.com to be in breach of Russian anti-monopoly laws (a crime punishable with fines from 1% to 15% of the revenue generated in the Country). The reason? Booking.com seems to have asked hotels to offer the same rates on competitor hotel reservation websites.Digital #8Uber co-Founder (and former CEO), Travis Kalanick, resigned. After the New York Times accused Kalanick (that, once wrote: “for the first time in my life I was leading an organization that wasn’t on the brink of failure each day”) of deceiving regulators in 2017, Expedia’s Dara Khosrowshahi took over the CEO position. Kalanick sold all of his stocks in Uber, and he has now, officially, nothing tying him up to the carsharing app. The market, according to the stock, didn’t seem to care.Digital #7Google confirmed a local search algorithm update. According to Third Door Media co-Founder, Danny Sullivan, the update is separated from the recent BERT update. If you’re (still) not optimizing your GMB listing, now you have another reason not to procrastinate.Digital #6AI-powered flight assistant bot, Eddy Travels, completed a $500,000 pre-seed round. The startup offers in-chat flight deals on, amongst others, WhatsApp, Telegram, and Slack. CEO and co-Founder, Edmundas Balčikonis, (unsurprisingly) played the super-app card: “We want to expand into other products (…) into tours and activities, expand into travel insurance and other categories.”Digital #5OYO will fire 2,000 employees by the end of the month. The company is known for his inclination to automatize processes whenever possible, so this may not necessarily be a bad omen. More alarming, however, is another rumor: owners are complaining that they are not being paid by the Indian unicorn, with due invoices dating as far as May 2019…Digital #4The Information Commissioner’s Office stated that Marriott had “agreed to an extension of the regulatory process” (for the infamous Starwood data breach) “until 31 March 2020,” and there is speculation the original $123M fine will be drastically reduced.Digital #3According to Skift, U.S. hotels increased National TV ad investments by a striking 32%, with Marriott alone increasing its spend by over $50M. Is this part of the design to be less Google-dependent? With Hilton putting $103M in the old school media, and Marriott echoing with $90M, the question is legitimate. When it comes to predicting the future, however, I tend to trust airlines better than hotels: and, in 2019, they cut TV investments by 47%…Digital #2According to Lindy Andersen, director of global accounts at Expedia Group, artificial intelligence can “alleviate stressors and drive better efficiencies of our entire platform.” The statement was given during a recent EyeForTravel webinar titled Customer experience lab: automation, partnerships and the human touch. According to Andersen, creating a “frictionless travel” experience will be one of the main focuses of Expedia in 2020.Digital #1Not strictly travel-related, but another step to ASI (and to a cancer-free world) has been made: Google’s health research department has developed an AI system that can outperform radiologists at detecting breast cancer. The system was trained by data coming from thousands of mammograms. On the more sci-fi side of the spectrum, Samsung unveiled its artificial humans (or glorified video chatbots, to be more realistic), called Neons.

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on. Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot. EDGE of the Web always uses these resources to make sure we are on top of the changes happening in the digital marketing world. You may recognize these references from the weekly news segment of our show! You won't want to miss out hearing George dive deep into his knowledge of the industry and especially about his podcasting for Marketing land. If you're interested in attending the conferences we reference throughout the show then check out the following conference dates along with more detailed information: February 19-20, 2020 April 15-17, 2020 September 2020 October 6-8, 2020

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.Connect With: Scott Brinker - MarTec blog // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Sponsored by CallRail.Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media and Walt Disney where she applied her passion for data, technology, and people to drive results. Show NotesConnect With: Michelle Robbins - Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sponsored by CallRail.Today we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. Prior to her current role in consulting, Michelle worked for companies such as the Third Door Media and Walt Disney where she applied her passion for data, technology, and people to drive results. Show NotesConnect With: Michelle Robbins - Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In Part 2 of our conversation with Michelle Robbins of Third Door Media, we get a behind-the-scenes look at how her team plans for industry conferences such as SMX West and MarTech Today. Learn how Third Door Media approaches presenting interesting and cutting-edge thought leadership on marketing through conferences. Michelle, an experienced speaker and moderator, shares insights into what makes a great talk for listeners interested in being a speaker at an industry conference. Learn more on how to speak at an SMX event: https://marketinglandevents.com/smx/speaking/ Learn more about how to speak at a MarTech event: https://martechconf.com/submit-speaking-pitch/

Clips from The Hive Is Alive podcast, episode "How to Give a Great Talk at an Industry Conference: Part 2 of a Discussion with Michelle Robbins of Third Door Media"

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Today on Webcology Jim is Riding Solo, well sort of. Kristine Schachinger sits in with Jim to talk about Google getting hit with a fine from the EU, and SearchEngineLand Founder and SMX Conference Chair Danny Sullivan Retiring.After 21 years running sites about and covering digital and search marketing, it’s time for a change for Danny Sullivan. He's becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that he cofounded with the CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes the Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces the SMX: Search Marketing Expo and MarTech conferences. European Union regulators slapped Google with a record €2.4 billion ($2.7 billion) antitrust fine on Tuesday, the latest broadside fired at big American tech companies doing business in the region. The European Commission found that the U.S. tech giant denied "consumers a genuine choice" by using its search engine to unfairly steer them to its own shopping platform. Regulators said that Google must change its behavior within 90 days or face additional penalties.

Today on Webcology Jim is Riding Solo, well sort of. Kristine Schachinger sits in with Jim to talk about Google getting hit with a fine from the EU, and SearchEngineLand Founder and SMX Conference Chair Danny Sullivan Retiring.After 21 years running sites about and covering digital and search marketing, it's time for a change for Danny Sullivan. He's becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that he cofounded with the CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes the Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces the SMX: Search Marketing Expo and MarTech conferences. European Union regulators slapped Google with a record €2.4 billion ($2.7 billion) antitrust fine on Tuesday, the latest broadside fired at big American tech companies doing business in the region. The European Commission found that the U.S. tech giant denied "consumers a genuine choice" by using its search engine to unfairly steer them to its own shopping platform. Regulators said that Google must change its behavior within 90 days or face additional penalties.

Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He’s the author of the book Hacking Marketing published by Wiley. He’s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world’s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT. Famous Five: Favorite Book? – The Innovator’s Dilemma What CEO do you follow? – Brian Halligan Favorite online tool? — Trello How many hours of sleep do you get?— 8 If you could let your 20-year old self, know one thing, what would it be? – “That software can rewrite the rules of the world”   Time Stamped Show Notes: 00:44 – Nathan introduces Scott to the show 01:36 – There are over 3600-3800 B2B SaaS companies that Scott has worked with 01:57 – Scott was researching the companies all by himself 02:22 – Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive 02:32 – There’s also the ChiefMartec blog that Scott started 8 years ago 03:00 – Scott is into how technology changes the way one manages one’s marketing 03:14 – Scott is also looking at the toolsets that enable the technology in marketing 03:35 – Ion Interactive is a SaaS company 04:44 – Chief Martec got millions of impressions in 2016 05:30 – Chief Martec’s Alexa ranking 06:03 – If you can create something of value, you can succeed 06:53 – Scott gets paid for most of his speaking gigs 07:28 – It’s not an easy path when you’re just starting to pitch to conferences 08:08 – Scott started his chart because of a speaking engagement at a conference 08:40 – The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing 09:23 – It was for 2 weeks 09:35 – Martech Conference was launched in 2014 in partnership with Third Door Media 09:51 – It was actually Third Door Media’s event and they just contacted Scott for content 10:08 – Scott took care of the speaker side and everything that involved content 11:00 – All the sectors in the space excite Scott 12:27 – Scott doesn’t agree that the CRM space is going to zero 13:15 – There’s so much innovation and value 13:30 – The CRM companies who have been in The Top 14:00 – The CRM space is still a hot space 14:52 – The Famous Five   3 Key Points: The marketing space has never been better because of the limitless potential of technology. If you can create something of value, you CAN succeed. Software can rewrite the rules of the world.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

SMX West San Jose 2017 Preview with Ginny Marvin.Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

SMX West San Jose 2017 Preview with Ginny Marvin.Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Chris Elwell is President of Third Door Media, which organizes the SMX Conference Series. He tells us about the success of coming into SMX Advanced sold out, plus he gives us an overview of the sessions and the show floor.