Podcasts about zmot

Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.In this episode we discuss:How everything changesOne HELL of a medical storyZero moment of truth (ZMOT) and convincing people to buy onlineHow long people take to decide to buy somethingUsing data to tell stories at conferencesMarketers being bad at researchRed and green flags for clientsWhy chaotic brands can still grow (with good lighting)Devora RogersConsultative insights and strategy has been Devora's passion for more than a decade. She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Google, Gatorade, Nespresso, Snapchat, and Audacy, among others. She is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 timesFind Devora on LinkedIn.Strategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

#マーケティング #ZMOT #価値訴求 マーケティングレター配信中。音声配信の内容がいいなと思っていただいた方には、レターもきっとおもしろく読めると思います。ぜひ登録してみてください！ https://tsubasatada.theletter.jp

In this episode I welcome Mike Saunders, the author of Authority Positioning for Financial Professionals, to explore the concept of authority marketing and how it can significantly impact financial advisors' success.Mike's Journey: From Financial Services to Authority PositioningCareer Beginnings: Began his career in the financial services field, working for JP Morgan Chase in the mortgage banking industry. His path took a turn when he started providing lines of credit for financial advisors' clients, leading him to realize the importance of authority positioning.Transition to Marketing: After the economic crisis of 2007-2008, he pursued a MBA in Marketing and started his own firm, focusing on helping financial advisors grow their businesses through authority positioning rather than traditional marketing tactics.Authority PositioningUnderstanding Authority Marketing: Mike explains that authority marketing isn't about replacing existing marketing strategies but enhancing them. By positioning oneself as a trusted expert, all other marketing efforts become more effective.Components of Authority Positioning: Mike describes the 'Authority Positioning Portfolio,' which includes various elements such as interviews, books, media features, and podcasts that collectively build a professional's credibility.Practical Applications: By creating content that educates prospects and existing clients, financial advisors can establish themselves as experts. Mike uses podcast interviews to delve into key educational points, which can then be leveraged in marketing campaigns.Guest Podcasting and Media FeaturesImportance of Guest Appearances: He highlights the value of being a guest on podcasts and media channels. These appearances elevate the professional's status and reach new audiences, reinforcing their authority.Strategic Alliances: Authority positioning is crucial in building relationships with centers of influence, such as CPAs and estate planning attorneys. Having a well-developed authority portfolio makes it easier to establish these valuable connections.Zero Moment of Truth (ZMOT)Pre-Framing Prospects: The concept of ZMOT emphasizes the importance of what potential clients find about a professional online before making contact. A strong online presence with authority positioning assets can significantly influence their decision.Leveraging Current Clients: Beyond attracting new clients, authority positioning helps maintain relationships with current clients, ensuring they stay loyal and continue to trust the advisor's expertise.Taking ActionOvercoming Imposter Syndrome: Mike encourages financial advisors to overcome self-doubt and take steps towards building their authority. With services designed to be easy and enjoyable, professionals can quickly see the benefits of authority positioning.About our Guest: Mike Saunders, MBA Authority Marketing StrategistYou can learn more about his work at: https://mikesaunders360.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of mClaim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

What's the Zero Moment of Truth?I just finished reading “Youtility” by Jay Baer, and among other great nuggets he talks about the Zero Moment of Truth, which Google defines as “The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.” Are you there for their ZMOT? How many potential customers are you losing, before you even knew they were in the market for what you do?Listen to this new 9-minute episode for more information and clarity on the Zero Moment of Truth… and on Youtility.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Have you ever heard of the Zero Moments of Truth (ZMOT)? It's that precious window of time before someone decides to buy from you, to hire you, or to work with you. It may sound like an elusive concept at first, but it actually plays a big role in our day-to-day decision making. In this episode, Erin and Nicole discuss three simple shifts that will help you reduce ZMOT to zero and give you the edge you need to come out on top.   If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Zero Moments of Truth is that time before people make a decision to purchase from you, to hire you, to do business with you, to buy your shit.” “You don't need as many hours, as many interactions, or as many location when you use authenticity,” “What is the intention?” “We can create our presence in the world so that people feel familiar with us.”

Have you ever heard of the Zero Moments of Truth (ZMOT)? It's that precious window of time before someone decides to buy from you, to hire you, or to work with you. It may sound like an elusive concept at first, but it actually plays a big role in our day-to-day decision making. In this episode, Erin and Nicole discuss three simple shifts that will help you reduce ZMOT to zero and give you the edge you need to come out on top.   If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)   Follow Erin on LinkedIn or Instagram  Join the b Cause Podcast Facebook Group    Take our simple, fun and insightful"What's your workplace superhero name?”quiz  Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Zero Moments of Truth is that time before people make a decision to purchase from you, to hire you, to do business with you, to buy your shit.” “You don't need as many hours, as many interactions, or as many location when you use authenticity,” “What is the intention?” “We can create our presence in the world so that people feel familiar with us.”

A Imaginarium desenvolve suas personas para dar suporte a uma operação intensa, com mais de 400 produtos desenvolvidos por ano e uma troca de vitrine a cada três semanas, em média. Os dados colaboram para a operação, que, embora tenha origem em lojas físicas, se consolidou como omnichannel nos últimos anos — especialmente após a pandemia. E-book do ZMOT: https://www.thinkwithgoogle.com/intl/pt-br/tendencias-de-consumo/jornada-do-consumidor/zmot-conquistando-o-momento-zero-da-verdade/. Com: Marcel Araújo https://www.linkedin.com/in/araujomarcel, diretor de marca da Imaginarium https://loja.imaginarium.com.br/, e Fabiana Amaral https://www.linkedin.com/in/fabianakortedoamaral/, Executive Growth Director da MATH Marketing https://math.marketing/; e Marcel Ghiraldini https://www.linkedin.com/in/marcelghiraldini, Chief Growth Officer da MATH Group https://math.marketing/. Apresentação: Cassio Politi https://www.linkedin.com/in/cassiopoliti/.

A partir de uma reportagem do The Wall Street Journal, publicada em 2005, o mercado adotou o Momento Um da Verdade. Anos depois, o Google fez um adendo, explicando que a internet mudou a forma como analisamos as coisas antes de comprar. Este é o Momento Zero da Verdade. Link para download do resumo do livro ZMOT feito pela Tracto: https://mailchi.mp/730df51a2bcd/resenha-zmot. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).

Hashtag Smart gives business owners a single hub to ensure their vibe aligns with their marketing strategy. Join us today as Paul Mackiewicz shares his One Big Tip, using zero moments of truth to hack consumer behavior. As a marketing executive for INC 5000 companies, Paul realized a void in the market. No agency was combining all the data in a single spot so the business owner could get a comprehensive view of the impact of their social media. Using the skills, efficiency, teamwork, and discipline instilled in him during his time in the military, Paul put together a dedicated team dedicated to helping the professional service industry get the most out of their social media content. Consumers make decisions based on reviews, ratings, websites, and social media content every second of every day.  Ensuring your online presence is unique and stands out is very important. Hashtag-Smart utilizes a comprehensive approach to social media marketing that helps give your business the momentum it needs to be at the forefront of consumer decisions. Think of #Smart as an audit to ensure that your business is putting its best foot forward. It implements strategies that help close the gap for consumer decision-making. What are you doing with the business assets you have so that your business stands out from the other ten just like you. Consumer decisions happen daily. Having a significant impact is the way to compete. The only part of social media that a business truly controls is its website. The first step in Paul's marketing strategy is to ensure that your website has value propositions for your target audience and that you make it relatable. If you love Harry Potter, put it out there, it may be the commonality that closes the deal. When Paul initially started in the marketing industry, he was known as the golf course guy. His experience as a professional golfer gave him an edge in that industry.  He knew what would set one course apart from the next to maximize sales and realized the value in capitalizing on distinctions. Taking it one step further is how Paul and his team at #Smart utilize Yelp reviews and Google Business Listings to help consumers at the moment of truth decision making. If your Yelp review doesn't say all the things you do, you're going to lose that possible sale. Taking the time to get to know each business owner that hires #Smart is the best part of his day. The coolest part about #Smart is how strongly they believe in the value of their comprehensive marketing approach. Schedule a call, and you will get 3-5 strategies for free to implement immediately. Small details such as an updated website or building a more engaging community with your online profiles can bring about significant changes. Once these gains are realized, the only direction is #Smart's comprehensive approach to social media marketing.   Listen to todays' One Big Tip podcast with guest Paul Mackiewicz as he does a deep dive into consumer behavior using the Zero Moment of Truth technique. In this episode[1:49] Paul explains how he settled on consumer behavior and zmot.[2:29] The ah-ha moment when Paul recognized the synergistic relationship between content and consumer behavior and how to utilize it comprehensively.  [9:00] The importance of being relatable to your customer.  [12:28] Importance of online reviews to your comprehensive strategy. [15:31] How to use ZMOT to hack consumer behavior. [18:37] The importance of scripting your message. Support the show (https://jeffmendelson.com/onebigtip)

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quickly and affordably. This is especially true during this pandemic, as it has heightened everyone's purchasing selections at home for every necessity and want. #SmartMarketing's Paul Mackiewicz joins the program to discuss ZMOT (Zero Moment of Truth) and how to use it to make business decisions and generate income. In this episode, Paul discusses his journey into digital marketing, the massive internet impact that bad reviews can have on your business, the three stages of ZMOT and how they relate to our generation, and many more! Today, he will guide us in identifying what to consider when it comes to reviews, web presence, and what consumers are thinking about before they buy. Resource Hashtag Smart Official WebsiteHashtag Smart Marketing FacebookHashtag Smart LinkedIn

Show Summary What is ZMOT (The Zero Moment of Truth) and how can your accounting practice use it? Paul Mackiewicz, an Army veteran and digital marketing professional who specializes in helping small businesses get a true understanding of their clients' behavior and uses that information to create highly effective digital marketing strategies, explains in today's episode.   If you want to know how you can bring core values and an emotional connection into today's digital marketplace, how to identify and utilize what makes you naturally stand out from your competition--and how to approach responding to online reviews as if you're playing golf--don't miss this episode!   Listen now and let us know what you think in the comments below! Website: www.zmotexpert.com www.hashtag-smart.com Instagram: https://www.instagram.com/hashtagsmartmarketing

What You'll Learn From This Episode: What can eBrand Dashboard do for you Why is it important an emotional connection What is 'ZMOT'? Related Links and Resources: On their website www.zmotexpert.com, they offer eBrand Dashboard for FREE. It will bring all these different aspects of your online presence into a singular hub so that it will be easier to manage. Summary: Paul Mackiewicz is founder of #Smart and an Army Veteran. After finding his way into the digital marketing industry working at two different INC 5000 fastest growing companies, Paul struck out on his own. Now he helps small businesses get a true understanding of their client's behavior and uses that information to create highly effective digital marketing strategies. Here are the highlights of this episode: Paul has shared with us that his ideal client would be in law firms between 1-5 attorneys. He helps these folks to truly differentiate themselves with other law firms, and then accentuating those qualities to help them get their type of clients. When people start having multiple options, some makes snap judgements. And those little attributes that what we find on business online is what pushes that needle for them. What Paul usually see is that these attorney or business owner tries to find efficient way to solve things. They may be not having a process in place on how to generate positive reviews or answer these reviews. It is important to have that human connection even for 3 seconds. If you're wondering what is ZMOT and how to conceptualize it? It actually a concept that came out from Google about 10 years ago. It builds up the traditional marketing model which is 'awareness'.  When you tried a certain product or service, you give your feedback online now. It can either be positive or negative, generate referrals or not. Then we come to the point of the 'zero' moment of truth. After awareness, you may have not made that buying decision yet. You might go online and check them out first or their competitor, etc. But what you need to look for is to find that attribute or something that's going to sway you in one direction or another. So, it's important to respond to those reviews and build emotional connection to let them feel at ease that you are the right decision by the end of the day. Paul's Valuable Free Action (VFA): It's important to have a visible google business listing. Let's say you have an accident in Uber or Lyft, and you are not sure which or what type of attorney to contact. If you see a quick 'rideshare accident' with nice graphic and has the contact of the law firm, then it will be easier for anyone to stop searching further.

Have you ever heard of the Zero Moment of Truth (ZMOT)?It falls between the awareness and purchase phases of your customer's buying journey. And it's super important. Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.You'll learn specific things you can do to harness the ZMOT with all of your potential customers.

January 17, 2022 ZMOT Paul Mackiewicz, IBMs Karl Haller and Its All Numbers Jesse Kalsi

Having trouble converting sales online? Raising awareness and paying for ads is only addressing part of the problem of getting your products or services sold online. Learn about authority positioning, ZMOT, reputation management, and conversion systems in this Tech With Heart interview with Authority Marketing Agent, Mike Driggers.Grab The Trusted Authority Positioning & Closing Framework eBook Today! www.mikedriggers.comhttps://www.linkedin.com/in/mikedriggersjr/http://www.facebook.com/mikedriggersjrhttp://twitter.com/mikedriggwww.revealio.com

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Learn more about how you can get more business and higher conversions with Paul's Smart Marketing.Growth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation trainingEstate planning attorney? Stretch your ad dollars further and get more clients with Seminar 3.0Your firm is always being shopped and looked at online by potential clients...But what are those customers looking at before they make a buying decision?Your competitorsYour reviewsYour overall online presenceIf you run an ad and a competitor pops up too, but they have 5 stars, and you have 3…You're basically paying for THEM to get traffic because that comparison is taking you out of the conversation for many prospects.How can you solve this dilemma?Well, there's plenty of attorneys out there, so when somebody works with you…You have the right to ask them for a review after you've solved their issues.Not only does it take about 30 seconds of their time…It benefits you for years and years to come.So what's the quickest, hassle-free way to get reviews out of your happy clients?Tune into today's episode to find out, where Paul discusses how you can integrate ZMOT (Zero Moment of Truth) into your marketing and how this concept can be used to put you at the forefront of your future clients.There's much more to learn in this episode about scaling your firm, so tune in now!In this episode: 0:55 - What is ZMOT and why should attorneys care about it?7:25 - Improving your online reputation12:50 - When to ask a client for a review20:03 - How to allocate your time and energy into making a process for receiving reviews28:52 - Allocating enough mental bandwidth to optimize your online presence39:44 - Leveraging software to make tasks easier45:56 - Where to connect with PaulAbout Paul Mackiewicz:Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/attorneys, accountants, and others within the professional services space get their digital marketing efforts off the ground.Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Episode: 153 Paul Mackiewics Join your host David Pere in this episode with guest Paul Mackiewicz as he simplifies the concept of ZMOT: Zero Moment of Truth and how digital marketing works on putting you at the forefront of your end-users. To understand how the digital age changed marketing, Paul highlights how the pandemic amplified everyone at home making their buying decisions for every need and want. But, with easy access to online information, is your business showing up in a good light? In this episode, Paul talks about his entry to digital marketing, the immense online effect terrible reviews can have on your business, the three stages of ZMOT and how this integrates to our present generation, and so much more. About Paul Mackiewicz: Paul's favorite part of what he does is speaking with a client after 3-4 months and hearing the excitement in their voice as they tell him success stories after success stories. Paul gives them 3-5 strategies for free, they can do right away that will start generating more business from their online profiles. As their business grows and they see what #Smart is capable of, the relationship takes off. #Smart is the culmination of a decade-plus worth of experience in Digital Marketing, Website Design, SEO, Social Media, Reputation Management, and eBranding. They specialize in systematizing digital marketing operations and maximizing the efficiency in which businesses manage their online presence.   Sponsor* The No B.S. Guide to Military Life https://www.frommilitarytomillionaire.com/book/   Outline of the episode: [03:00] From playing pro golf to running a golf entertainment center [05:29] Investing in a scooter rental company [10:24] Paul Mackiewicz – meeting the entrepreneurial bug [14:52] Once you get a platform, you can do anything! [19:54] The relevance of your business brand online [24:39] Don't ever overlook your businesses' reviews online, good or bad. [31:34] The world is not black or white [35:34] Paul Mackiewicz – on ZMOT [41:04] David Pere – the experience of running a hotel and dealing with Google Business [47:07] The ways to put yourself out there are no secret…   Resources: Website:              https://www.hashtag-smart.com/ LinkedIn:             https://www.linkedin.com/company/hashtagsmart/ Instagram:          https://www.instagram.com/hashtagsmartmarketing/   See what Hashtag-Smart Marketing can do for your business: https://www.hashtag-smart.com/service   Follow The Military Millionaire Podcast's journey on: Website:              https://www.frommilitarytomillionaire.com/ YouTube:             https://www.youtube.com/c/Frommilitarytomillionaire/ Facebook:           https://www.facebook.com/groups/1735593999901619/ Instagram:          https://www.instagram.com/frommilitarytomillionaire/   Grab your book copy of The No B.S. Guide to Military Life - How to Build Wealth, Get Promoted, and Achieve Greatness, Book by David Pere: https://www.amazon.com/B-S-Guide-Military-Life-greatness/dp/1736753010   Zero to One: Real Estate Investing for Beginners: https://military-millionaire-academy.teachable.com/p/from-zero-to-one-real-estate-investing-101   *Sponsor* The No B.S. Guide to Military Life https://www.frommilitarytomillionaire.com/book/ - Real Estate Investing Course: https://www.frommilitarytomillionaire.com/teachable-rei Recommended books and tools: https://www.frommilitarytomillionaire.com/kit/ Become an investor: https://www.frommilitarytomillionaire.com/investor/ - SUBSCRIBE: https://bit.ly/2Q3EvfE - Website: https://www.frommilitarytomillionaire.com/start-here/ Instagram: https://www.instagram.com/frommilitarytomillionaire/ Facebook: https://www.facebook.com/groups/militarymillionaire/ - My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase "I don't get paid enough" entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real estate investing, I started From Military to Millionaire to teach personal finance and real estate investing to service members and the working class. As a result, I have helped many of my readers increase their savings gap, and increase their chances of achieving financial freedom! - Click here to SUBSCRIBE: https://bit.ly/2Q3EvfE to the channel for more awesome videos! THIS SITE IS INDEPENDENTLY OWNED AND OPERATED. ALL OPINIONS EXPRESSED HEREIN ARE MY OWN. THE VIEWS EXPRESSED ON THIS SITE ARE THOSE OF THE AUTHOR OR THE AUTHOR'S INVITED GUEST POSTERS, AND MAY NOT REFLECT THE VIEWS OF THE US GOVERNMENT, THE DEPARTMENT OF DEFENSE, OR THE UNITED STATES MARINE CORPS.

In 2011, Google introduced the term, Zero Moment of Truth (ZMOT), also known as the moment that a consumer decides to research a product or service online before they enter a store or contact a business. A lot has changed since Google conducted that research and published the ZMOT ebook. Now, it's normal behavior and what consumers do online before deciding to make a purchase.  Today's guest is Paul Mackiewicz, CEO and Founder of #Smart Marketing. He talks about how to hack consumer behavior using ZMOT. Businesses and marketers often overlook small details in their overall online presence that add up to a big difference between who wins or loses. Stay on the winning side by understanding when and where ZMOT happens for your customers.    Some of the highlights of the show include: Ebook: Explains how increased access to information impacts buying decisions 3-Step Marketing Process: Awareness, experience, and compare product/service Business Directory/Review Management Systems: Convert eyeballs to invoices Control Messaging/Ratings: First impressions are everything in most industries ZMOT Concept: Who you choose based off your emotional reaction to info online Build Business Persona: If you could be any celebrity online, who would you be? Big Business Benefits: Foot traffic is less and people like to look and buy online Getting Started: Claim Google, Yelp business listings, and get pro pics and tools Future of Marketing: Know, like, and trust small businesses to do your marketing   Links: ZMOT Expert #Smart Marketing Paul Mackiewicz on LinkedIn Google - Winning the Zero Moment of Truth (ZMOT) Google Business Listing Yelp Business Listing Canva Hootsuite Buffer Paul Rudd Ben Sailer on LinkedIn CoSchedule   Quotes from Paul Mackiewicz: “The best way really to conceptualize what ZMOT is, is just how our access to information through increased technology has changed how we get to that final decision-making process.” “It's very difficult to get eyeballs on your business, and what these directories and these review sites and social media allow you to do is quickly convert eyeballs to invoices.” “Synergy - it's a big thing with digital marketing, but I think a lot of marketing companies don't talk about it enough and I think a lot of businesses don't consider it enough.” “It's only going to become more and more important as foot traffic becomes less of a determiner - determination factor - for buying decisions.”

Hace 11 años atrás, en el 2011 para ser exacto, Jim Lecinski, el otrora Director de Mercadeo de Google escribió un libro importantísimo para el mundo del mercadeo que titulo “ZMOT, Winning The Zero Moment Of Truth” (el momento cero de la verdad). En ese libro Lecisnki identifica los distintos puntos por los que pasa un consumidor en su proceso de compra. También nos identifica —y esto es lo verdaderamente innovador— el momento exacto en el que se realiza dicha venta. Y, curiosamente, en la mayoría de los casos no tiene nada que ver con el momento en el que se realiza la transacción. Aún en las llamadas “ventas emocionales” el momento de compra o “el momento cero de la verdad” sucede mucho antes de que se realice el intercambio monetario. Este fin de semana fue especialmente duro para mí. Me pase largas horas luchando con la compañía que me presta el servicio de alojamiento para Hablando De Tecnología. El circo de errores que caracterizó el proceso, y que me llevó a decisiónde cambiar de proveedor, me hizo pensar que el momento cero de la verdad no sólo se da en el proceso de ventas. También está presente en el servicio al cliente. Muchas veces propiciamos que nuestros clientes se vayan sin siquiera darnos cuenta. Y lo triste es que a veces sucede mucho antes de que el evento mismo se manifieste. Muchas veces los comportamientos que vemos hoy tienen sus raíces en eventos que sucedieron meses atrás. Afortunadamente, existen pasos que podemos tomar para influenciar el momento cero de la verdad. Y créeme, cambiarle el nombre a la compañía o gastar más en anuncios no son los pasos necesarios. Como decía David Olgilvy: “la mejor manera de sacar un producto malo del mercado es haciéndole una buena campaña”. Originalmente el episodio de hoy iba a tratar sobre “la tecnología y el Día de Acción de Gracias”, pero este tema es mucho más importante, invita más a la reflexión y hasta se presta para trazarnos “metas de cambio” para el año que se avecina. Enlaces: ZMOT, Winning The Zero Moment Of Truth Quién es Jim Lecinsky What is The Zero Moment Of Truth And Why Should You Care? OTROS EPISODIOS QUE TE PUEDEN INTERESAR: La Importancia De Usar Una Contraseña Fuerte El Verdadero Significado De “Gratis” En La Internet El Modelo De La Comunicación 15 Formas De Hacer Buenas Fotos Con Cualquier Cámara Cómo Protegerte De Las Fallas Eléctricas ©2021, Orlando Mergal, MA _________________ El autor es Experto En Comunicación Corporativa (Lic. R-500), Autor de más de media docena de Publicaciones de Autoayuda y Productor de Contenido Digital Inf. 787-306-1590 • 787-750-0000 Divulgación de Relación Material: Algunos de los enlaces en esta entrada son “enlaces de afiliados”. Eso significa que si le das click al enlace, y compras algo, yo voy a recibir una comisión de afiliado. No obstante, tú vas a pagar exactamente lo mismo que pagarías al visitar al comerciante directamente y de manera independiente.  Además, yo sólo recomiendo productos o servicios que utilizo personalmente y que pienso que añadirán valor a mis oyentes. Al patrocinar los productos o servicios que mencionamos en Hablando De Tecnología contribuyes para que el programa continúe. Hago esta divulgación en cumplimiento con con el "16 CFR, Part 255" de la Comisión Federal De Comercio de los Estados Unidos "Guías Concernientes al uso de Endosos y Testimonios en la Publicidad".

Research is an integral part of the buying process. Whether you're buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it's unlikely you'll make a purchasing decision without some further information first. Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace. In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients. Find out about: What the Zero Moment of Truth is and how it can help you gain a competitive advantage How to use content marketing to move people to make a buying decision How to repurpose one piece of content to achieve the ZMOT Important Links & Mentions Episode 208, How to Repurpose Your Content for Your Marketing Funnel: http://www.content10x.com/208 (www.content10x.com/208) Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM (https://youtu.be/mEl1fiqLCVM) Get help with your content repurposing: http://www.content10x.com (www.content10x.com) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

I'm thinking about upgrading my iPhone at the moment.  My excuse is that the camera will take better photos of Sonny…LOL I've spent the last couple of days watching Youtube clips and reading reviews on different forums from people who have tested the camera. The results of these reviews have been pivotal in guiding my choice (I'm buying it!). Your patients do exactly the same thing before coming to see you. They read reviews, check out your social networks, ask their friends and visit your website.  This kind of research was coined the “zero moment of truth” (ZMOT) from a Google exec about 10 years ago. On the podcast this week I've got ZMOT expert Paul Mackiewicz. Paul and I talk about the evolution of marketing and the key considerations that chiropractors need to make to win the ZMOT battle. Here's a sneak peak at what we cover: - the importance of voice search - best tips for google my business - how to maximise your website - social media growth strategies - and what to look for in a digital agency Enjoy the show. Thanks for all you do, keep saving lives Angus Links: Email: Paul@Hashtag-Smart.com Web: zmotexpert.com Ph 716)861-6982 
LinkdIn in: ZmotExpert Twitter @HshtgSmart 
FaceBook: HashtagSmartMarketing Instagram @HashtagSmartMarketing Bio: Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to
provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/ attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground. Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today. See omnystudio.com/listener for privacy information.

Como Fechar mais Vendas com Provas Sociais ? Se existe uma maneira que fará você vender muito é um depoimento de um cliente sincero. Isso mesmo, um depoimento vale diamante para o fechamento de uma venda. Nesse vídeo e artigo você entenderá a importância de como fechar mais vendas com provas sociais, que nada mais são do que depoimentos sinceros. Também chamado de Z.M.O.T ( Zero Momento of Thruth , traduzido como momento zero da verdade), uma prova social acaba sendo a venda propriamente dita antes da própria venda. Ou seja, é alguém falando bem de você para outro alguém. Essa prova social é excelente para que o cliente ganhe confiança em você e compre o que você está vendendo. André, mas como posso fechar mais vendas com provas sociais? Simples, grave depoimentos, ou obtenha comentários, compartilhadas ou curtidas de pessoas que indicariam o seu produto ou serviço. Nada vende mais do que um terceiro falando de você e por você. Por exemplo: se você optar de viajar pelo AIRBNB, experimente agora escolher um imóvel e leia todas as experiências de quem já alugou este imóvel, pronto: você acabou de ter contato com o ZMOT e a prova social gratuita, entendeu? Mas nada de ter provas sociais falsas hein, pois o mercado não é bobo. Você até pode enganar uma vez, mas se for descoberto toda sua imagem cairá por terra. Portanto se optar fechar mais vendas com provas sociais, seja sincero, tenha paciência e aproveite de todos os depoimentos verdadeiros para te vender. Desta forma, prepare a caixa registradora, pois muitas vendas acontecerão! E bora, #BORABRILHAR !

Desde Argentina mi Socia Valeria Milchior nos comparte su análisis de la interacción e implantación de procesos para elevar el CX al momento Cero de la verdad #ZMOT

Na prvi pogled se zdi, da med radikalno modernistično likovno umetnostjo z začetka 20. stoletja in novodobnimi holivudskimi uspešnicami ni prav nikakršnih stičnih točk. Kako bi vendar lahko bile, ko pa nas na eni strani Marcel Duchamp s svojim znamenitim pisoarjem, spretno preimenovanim v Fontano, prepričuje, da vsa avra genialnosti nekega umetniškega dela izvira zgolj iz konteksta, da torej na umetnini ni nič posebnega onkraj tega, da pač visi na steni kakega muzeja ali galerije, medtem ko nas filmi o Supermanu, Batmanu ali Črnem panterju na drugi strani hočejo scela potopiti v izmišljijo, se pravi v sebi zaokrožen, sklenjen fikcijski svet, v katerega lahko pobegnemo, kadar je pritisk naših vsakdanjih življenj nevzdržen. Splošna sprejeta modrost, skratka, meni, da nas hoče prva umetnostna praksa strezniti, nam strgati tančico idealizma izpred oči in nas odpreti za resnico, medtem ko nas druga skuša zazibati v čim lagodnejši spanec, nas zvabiti v laž. Vse lepo in prav, a dr. Jela Krečič, filozofinja in predavateljica na treh ljubljanskih visokošolskih ustanovah, na Fakulteti za družbene vede, na Filozofski fakulteti in na Akademiji za likovno umetnost in oblikovanje, v razpravi Zmote neprevaranih : od modernizma do Hollywooda, ki je pred nedavnim izšla v založbi Društva za teoretsko psihoanalizo, razvija povsem drugačno interpretacijo. Njene analize namreč razkrivajo, da so utečena mnenja tako glede likovnega modernizma kakor glede holivudskega popa pomanjkljiva, kratkovidna in zavajajoča. Še več: ob branju Zmot neprevaranih se pokaže, da se tako konceptualna umetnost kakega Duchampa kakor franšize o superjunakih pravzaprav ubadajo z istim vprašanjem, kako namreč izreči nekaj resničnega o družbi, o politiki pa tudi o tem, kar bi nemara lahko poimenovali condition humaine, le da jim to včasih uspe, spet drugič pa ne. Zato je slej ko prej pravo vprašanje, ki si ga velja ob umetnosti postaviti, tole: kateri tehnični prijemi in postopki, katere oblikovalske strategije umetnosti omogočajo, da ostaja na ravni svoje naloge, in kateri ne. Odgovor na to vprašanje smo v pogovoru z Jelo Krečič iskali v tokratnih Glasovih svetov. Oddajo je pripravil Goran Dekleva. foto: Goran Dekleva

Como Vender Serviços em Tempos Difíceis? Quatro foram os serviços das empresas que souberam se destacar em seus mercados de atuação: 1) Delivery Mesmo parecendo uma coisa um pouco óbvia, muitas empresas principalmente do varejo, mesmo antes da pandemia não dispunham de um serviço de entrega. Com a obrigatoriedade do distanciamento social, as empresas se viram obrigadas a profissionalizar o DELIVERY; 2) E-commerce De acordo com o Movimento Compre&Confie, o crescimento do e-commerce brasileiro no período foi de 56,8% se comparado com os 8 primeiros meses de 2019. Encontre mais informações: https://lnkd.in/eu4vbQr 3) Pré-Venda O movimento ZMOT do Google ( Zero Moment Of Thruth - Momento Zero da Verdade) diz muito sobre pré-venda. É a venda antes da venda. Se você entrar agora no site do Reclame Aqui, você entenderá o que estou dizendo. 4) Pós-Venda Pós-Venda nada mais é do que Pré-Venda de uma próxima venda. Veja o exemplo das Redes de Concessionárias de Veículos. Elas são campeãs na prestação de serviços de pós-vendas. De nada adianta você ter feito apenas uma venda ao seu cliente, a grande sacada é fazer 100 vendas a um mesmo cliente. Assista direto no YOUTUBE: https://lnkd.in/eSdeJFF

This week's episode is with Mike Saunders who is an authority positioning coach and the Author of the bestselling book ‘Authority Selling'. His marketing agency specialises in elevating your brand and positioning you as the go to expert authority.  In this show we cover: What is Authority Positioning and how is it related to Authority Selling? How does mindset shift when the entrepreneur begins to see their Authority Positioning Assets being created? What is ‘ZMOT' and how is authority marketing connected?  How to understand the customers journey  5 tips for elevating your personal brand  Mike on Facebook: https://www.facebook.com/MikeSaundersMBA Mike's website: https://authoritypositioningcoach.com/ Limited free copies are set aside for Mike's new book Authority Selling https://authoritymarketingstrategist.com/ This show is hosted by Ultra-High Personal Productivity Authority, Business Strategist, Former Elite Athlete, Author and Public Speaker. The Game Changers Experience will take your life and business to the next level as part of our mission of serving entrepreneurial communities globally and impact 100,000 entrepreneurs to become a game changer. Connect with Adam by clicking here Follow him on Instagram  Get access to his bonuses and event invitations by clicking here  Subscribe to him on YouTube  Join the conversations in the Game Changers Facebook Group

Como Encantar o Cliente? Em tempos de concorrência acirrada, pandemia, baixas margens, falta de estoque e dificuldade de mão-de-obra, quem já tem clientela, deve fazer de tudo para não perdê-la, assim como, aprender todos os dias a como encantar o cliente de diversas maneiras. De nada adianta oferecer um bom produto se o serviço prestado é falho. Lembre-se de uma coisa, o cliente tem muitas opções hoje no mercado, e um simples atendimento pode ser a grande sacada para fisgar o coração e o bolso do cliente. Para tanto, deixo aqui 3 maneiras de encantar o cliente, como também ter indicações dele para os amigos dele, confira: 1) Preste muita atenção à sua PRÉ-VENDA. A pré-venda é uma excelente forma de encantar o cliente antes mesmo dele comprar algo com vocês. É a VENDA ANTES DA VENDA. O Google trouxe a idéia do ZMOT para o mundo: Zero Momento of Truth = Momento Zero da Verdade. Quando você vai alugar um imóvel pelo Airbnb, você olha depoimentos de outras pessoas que já alugaram correto? Quando você vai pegar um Uber, você olha os comentários sobre o motorista correto? Quando você vai ao Reclame Aqui ver a imagem de uma empresa, você também procura segurança antes de uma compra correto? Pois é, sejam bem-vindos ao ZMOT. É a sua imagem vendida na pré-venda, portanto, cuidado também nos meios virtuais se sua pré-venda está negativa, isso não encanta cliente algum... 2) PÓS-VENDAS : depois que você conseguiu o mais difícil , que é a venda, bora fidelizar o cliente. Incrível como as empresas não prestam atenção a esse detalhe: o pós-vendas é a pré-venda de uma próxima venda. Quem não dá assistência, abre concorrência, portanto, BORA FIDELIZAR.... 3) OFEREÇA BÔNUS: me diga um cliente que não gosta de ser encantado quando recebe algo a mais pelo que estava esperando. Encante seu cliente oferecendo um serviço ou um brinde. A maneira mais certa de como encantar o cliente, é certamente surpreendendo ele não só pelo produto e serviço prestado, mas com um MIMO não esperado. Certamente ele falará para todos que ele conheça. Pense nisso e AJA ! Mãos a obra ! Vender é muito mais do que Ciência. Bora encantar o cliente, bora, #BORABRILHAR !

Il Moment of Truth (momento della verità) è semplicemente una qualsiasi interazione durante la quale un cliente può farsi un’idea del tuo prodotto o servizio. Questa sua impressione può essere positiva o negativa.Sappiamo che l’origine proviene da una ricerca interna della Procter & Gamble nel 2005. Puoi ascoltare la puntata su Spotify – Apple Podcasts […]

The zero moment of truth (ZMOT) refers to the discovery and awareness stage in the buying cycle when the consumer researches a product, prior the seller's knowledge.

・ZMOT, FMOT, SMOT, TMOT ・真実の瞬間と提供価値 #ビジネス #マーケティング

Today I'm the guest! It's an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all contribute to getting your company on the Short List, by obtaining the almighty lead that can turn into a customer.    I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. 

Dave James is a UK based Podiatrist & Business Coach, and previous guest on this podcast (Ep 007). I asked Dave to come back onto the show to talk about a topic that I know is extremely important but often avoided by many people, myself included, and that's using video to grow your podiatry business. Dave shares some straightforward tips that will give you the confidence to start shooting video almost immediately, and I know this for a fact because that's what I did straight after we did this recording. That's how simple Dave's make it all sound.  On this episode we discuss:  Why being the real you is what people need to see. Be authentic.  Shooting video is as easy as grabbing your phone, pressing record and hitting upload. Editing is not required.  If you overthink it, video is not easy, but it is still simple to do Why people don't shoot video is because they are concerned they: Sound funny Look funny And don't have anything to say Important to remember, no one sees you the same way you see yourself. The Haters When you shoot and upload a video, you're putting yourself out there for everyone to see. The people who like you will find you but so to will the people who don't like you. "You can't control what others think; you can only control what you put out there, not how people react". This is why you should never take advice from someone that is not fighting the same battle as you. If you're criticised it will be from someone that is not shooting video themselves, so do not listen to them.  It's Important To Be The Real You If there is any incongruence between you on video and you in real life it will be noticed, and it can cause an unconscious unease. People can smell when you're trying to sell something.  Patients will feel uncomfortable with you and not know why, so always be the real you on video.  ZMOT - Zero Moment of Truth Google refers to the zero moment of truth as the moment in the buying cycle when the patient, customer or client researches a product, often before the seller even knows that they exist and decides that yes, they will do business with you.  Authentic videos will help move the ZMOT along faster.  Finding Video Content  Podiatrists are often confused about what they should talk about on video and Dave offers some simple advice.  Every time a patient asks you a question, write it in a journal, no matter how simple the subject and these are the topics of your videos.  "If you see 15 patients per day, it's highly probable you will be asked 15 questions. Answer the questions; there's your video content." When you post a video: Someone may say you're a twat. Someone may say thank you very much. But someone will say can I ask you another question? And that's what you want.  It's as simple as: Deciding on your content (patient questions) Simply pick up your phone and start recording. Little to no editing, and there's no need for flashy introductions and transitions. Upload Avoid Overproduction If you overproduce your videos with intro and transitions and too much flare, it disconnects you from the person watching the video. You want them to see you as real.  You want to create a regular conversation using ordinary day-to-day words, looking around like you would in a natural conversation, that's your goal.  The more barriers you create trying to be perfect, the harder it will be for you to do.  Good Quality Sound When you are recording a video, lighting, background etc. are essential, but not as important as the sound quality. If recording video on your phone outside, be aware of the wind.  Captions are also important as a very high percentage of people watch a video without sound.  Final Things To Think About How much time have you got? How much effort do you want to put into it? What is it you want to say? And how do you want to say it? If you have any questions about this episode, please email me at tf@tysonfranklin or reach out to Dave James at hello@davethecoach.co.uk  You can also connect with Dave James via his website davethecoach.co.uk and on his Facebook page Positive Pod - Fully Booked Foot Business. Newsletter & Events  To be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.  Podiatry Business Mentoring If you need assistance with marketing and developing business systems, please email me at tf@tysonfranklin.com and let's see where I can help or visit the coaching and mentoring section of my website.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.  My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.  It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.  Show Sponsor is Podium If you want to learn how to get an edge over your competitors, receive more Google Reviews, and learn how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/

OFEREÇA MAIS SERVIÇOS, VENDA DEPOIS... Em momentos de poucas vendas e poucos clientes, você deverá mudar sua estratégia para reter e conquistar clientes. Uma delas é focar em SERVIÇOS: tanto na pré-venda como na pós-venda. Assista este vídeo e anote urgentemente o que você poderá fazer neste momento para minimizar seu problema. E depois, lógico, VAI LÁ E AJA, VAI LÁ E BRILHE, #BORABRILHAR ! http://www.andreortiz.com.br - A Palestra de Vendas mais Assistida do Brasil - Sob medida para Convenção de Vendas !

Steve Sasoon was working on a special assignment at Eastman Kodak in 1974 that was the original digital camera! Hear about the reaction that Steve received from his colleagues at Kodak. Kodak was at the zero moment of truth for the camera industry. Who was the idea killer???

IN THIS EPISODE:"Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue" by Jeff Davis https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408/ "ZMOT: Winning the Zero Moment of Truth" by Jim Lecinski https://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html?id=JU4J58bum24C The Alignment Podcast: https://podcasts.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2LINKS:Jeff's website: https://www.jeffdavis2.com/ Jeff's LinkedIn: https://www.linkedin.com/in/jeffreydavisiiJ&C website: https://www.jacobsclevenger.com/ Follow J&C on Twitter: https://twitter.com/jacobsclevenger  

Success Made to Last explores the Zero Moment of Truth for Kodak with Digital Photography, unpacked by inventor Steve Sasoon, father of modern day digital photography.  What can your company do to prevent this same miss-step? 

In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today. Portals drove a lot of the innovation and understanding we have today about what makes a site a destination.Support the show (http://www.patreon.com/yolichisholm)

Un nuevo año inicia y es la mejor oportunidad para hacer ajustes, y precisamente de eso se trata el episodio de hoy, en el que te comparto unos cuantos consejos de lo que entiendo debería ser el fundamento de tu presencia digital. Nada de tendencias y bla bla bla, que de eso ya hay demasiado en la red. Vámonos directo al BACKBONE… Recursos Adicionales: ¿Qué es el buyer persona y por qué NO debe faltar en tu estrategia digital? https://milcapeguero.com/que-es-el-buyer-persona PLANTILLAS GRATIS para crear tus Buyer Personas https://milcapeguero.com/crear-los-buyer-personas-de-tu-negocio Que conocer al consumidor y valorarle sea tu misión del día a día https://milcapeguero.com/conocer-al-consumidor/ Cómo funciona el Ciclo de Compra y cómo puedes sacarle partido para vender más https://milcapeguero.com/como-funciona-el-ciclo-de-compra/ ¿Que aún no sabes qué es el ZMOT? pues AQUÍ tienes la respuesta https://milcapeguero.com/que-es-el-zmot

In this episode I talk about ZMOT and recall the time I was hired to unpack ZMOT for a large Technology company. I share 8 marketing insights I tested and learned specific to ZMOT in digital advertising. Visit https://bio.fm/yolichisholm to connect with Yoli or www.yolichisholm.comSupport the show (http://www.patreon.com/yolichisholm)

This podcast is taken from the audio of a sX video which explins the psychology behind the buying process and how that correlates with the whole marketing mix, marketing technology, nurthuring and ABM.The is so much noise in the marketing space today with all the players claiming to have a better strategy than the next. Our Marketing Moments of Truth podcast explains the backstory of the buying process and looks to help you make better decisions when instructing staff, contractors and agencies.For more information about The Marketing Moment of Truth, visit our website page sX Consulting where you will find copies of the diagrams and a link to the video.

Zero Moment of Truth: se c'è coerenza, le persone non resteranno di certo deluse!

Voraussetzung für die Aufrechterhaltung der Kundenbeziehung oder die Wiederbelebung eines Kundenkontakts ist beständige Kommunikation. Sicher hat auch Ihr Unternehmen viel zu erzählen, und Sie sollten Ihre Kunden an der Entwicklung von Marke und Produkten teilhaben lassen. Grundlage für das Pflegen der Beziehung mit einem Bestandskunden ist es zu wissen, was diesen Kunden interessiert und welche Erfahrungen er mit dem Unternehmen bereits gemacht hat. Der Begriff „Zero Moment of Truth“ (ZMOT) bezeichnet einen Moment in der Customer Journey, in dem ein Kunde aktiv Informationen im Web einholt und dabei digital in Kontakt mit einem Unternehmen oder Produkt tritt, bevor es zu einer Kaufentscheidung kommt. Unternehmen, die diesen Moment nutzen und den User überzeugen, können sich einen entscheidenden Wettbewerbsvorteil verschaffen. Für den Erfolg eines CRM-Projekts sind einige Punkte wirklich entscheidend: Das Wichtigste ist, dass die Betreiber des CRM-Projekts nicht in der IT-Abteilung sitzen, sondern in den entsprechenden Fachabteilungen. Natürlich muss die Unternehmensführung dahinter stehen und jeder einzelne Mitarbeiter muss mitziehen. Sprecher Michael Holub. FEEDBACK: Mag. Michael HOLUB | michael@holub.or.at | 0664/531-78-83 | www.holub.or.at | Büro Wien: 01/810-23-32

Voraussetzung für die Aufrechterhaltung der Kundenbeziehung oder die Wiederbelebung eines Kundenkontakts ist beständige Kommunikation. Sicher hat auch Ihr Unternehmen viel zu erzählen, und Sie sollten Ihre Kunden an der Entwicklung von Marke und Produkten teilhaben lassen. Grundlage für das Pflegen der Beziehung mit einem Bestandskunden ist es zu wissen, was diesen Kunden interessiert und welche Erfahrungen er mit dem Unternehmen bereits gemacht hat. Der Begriff „Zero Moment of Truth“ (ZMOT) bezeichnet einen Moment in der Customer Journey, in dem ein Kunde aktiv Informationen im Web einholt und dabei digital in Kontakt mit einem Unternehmen oder Produkt tritt, bevor es zu einer Kaufentscheidung kommt. Unternehmen, die diesen Moment nutzen und den User überzeugen, können sich einen entscheidenden Wettbewerbsvorteil verschaffen. Für den Erfolg eines CRM-Projekts sind einige Punkte wirklich entscheidend: Das Wichtigste ist, dass die Betreiber des CRM-Projekts nicht in der IT-Abteilung sitzen, sondern in den entsprechenden Fachabteilungen. Natürlich muss die Unternehmensführung dahinter stehen und jeder einzelne Mitarbeiter muss mitziehen. Sprecher Michael Holub. FEEDBACK: Mag. Michael HOLUB | michael@holub.or.at | 0664/531-78-83 | www.holub.or.at | Büro Wien: 01/810-23-32

EP 02 – PODCAST -LO PSICOLOGO AI TEMPI DI GOOGLE – ZMOT – Il Momento zero della verità un punto di partenza per comprendere come poter lavorare sul web con contenuti di valore. https://s3.eu-central-1.amazonaws.com/podcast-psicologi-google/lo-psicologo-al-tempo-di-google-ep-02+-+27%3A04%3A18%2C+11.20.m4a   Il Momento zero della verità un punto di partenza per comprendere come poter lavorare sul web con contenuti di valore.Click […]

EP 02 – PODCAST -LO PSICOLOGO AI TEMPI DI GOOGLE – ZMOT – Il Momento zero della verità un punto di partenza per comprendere come poter lavorare sul web con contenuti di valore. https://s3.eu-central-1.amazonaws.com/podcast-psicologi-google/lo-psicologo-al-tempo-di-google-ep-02+-+27%3A04%3A18%2C+11.20.m4a   Il Momento zero della verità un punto di partenza per comprendere come poter lavorare sul web con contenuti di valore.Click […] L'articolo EP 02 – PODCAST -LO PSICOLOGO AI TEMPI DI GOOGLE – ZMOT – proviene da SeoAttivo successo locale per imprese e professionisti.

Branding and connecting in this episode  - Sales Influence Podcast #SIP

Click Here to read about a Free Trial of Emedikon's Reputation Marketing System Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals. This issue (18:44) Why you should allocate marketing dollars instead of budgeting them How a marketing portfolio is like an investment portfolio What are the 3 core marketing strategies? Google's ZMOT and why you should know what it means What most digital marketing agencies get wrong about this 5 action items for the Golden Triangle  

Somos cada vez mais cobrados para fazer um content marketing que, entre outros benefícios, faça nossa marca ranquear bem no Google. Será que isso é uma questão só de vaidade? Bem… não é, não. É porque tem muito a ver com negócios. E por isso é importante entender bem o Momento Zero da Verdade, que foi abreviado para ZMOT. Publicado por um executivo do Google, o resumo traduzido do livro que explica o conceito está disponível para download gratuito.Vamos primeiro pensar em como era o mercado anteriormente. Em 2005, o Wall Street Journal, dos Estados Unidos, publicou uma matéria mostrando que, quando um consumidor pára em frente a uma prateleira cheia de produtos, ele vai tomar as principais decisões de compra em sete segundos.É fácil visualizar a cena. Sabe quando chegamos ao corredor que procurávamos numa loja? Daí então batemos o olho na prateleira, por exemplo, de câmeras fotográficas. Pois é, vamos levar mais ou menos sete segundos para mentalmente fazermos as nossas escolhas.Esses sete segundos vitais foram batizados pela Procter & Gamble de Primeiro Momento da Verdade — em inglês, ganhou a sigla de FMOT.Lá por 2005 surgiu também o SMOT, o Segundo Momento da Verdade. É quando chegamos em casa e testamos o produto. Daí vamos concluir se a câmera é o que esperávamos ou não. Ficamos encantados ou frustrados.ZMOTEm 2005, a internet já era uma realidade, mas nosso comportamento de consumo online ainda estava engatinhando. Hoje, mais uma década anos depois, tudo mudou.Por isso, o Google criou em 2011 um passo antes do primeiro momento da verdade. Ele reflete a forma como compramos câmeras hoje. Antes de irmos à loja, buscamos online, lemos reviews, perguntamos aos nossos amigos nas redes sociais, lemos blogs etc. Ou seja, praticamente tomamos grande parte da nossa decisão durante a busca online. Esse passo anterior do primeiro momento da verdade é o momento zero da verdade — ou simplesmente ZMOT.Na prática, é simples assim: se não conseguimos ser encontrados pelos nossos consumidores no ZMOT, eles provavelmente vão encontrar outro fornecedor.TakeawaysTemos de fazer um excelente conteúdo e, mais do que isso, garantirmos que ele ranqueie bem no Google. É por isso que temos de dar importância enorme ao SEO: precisamos cruzar o caminho dos nossos clientes enquanto eles estiverem no ZMOT.Pelo mesmo motivo, muitas vezes optamos por Google Ads — uma forma de publicidade diferente de content marketing, mas complementar. Porque é um jeito de pagarmos pela visibilidade.Links:http://takeaways.com.br/022

Somos cada vez mais cobrados para fazer um content marketing que, entre outros benefícios, faça nossa marca ranquear bem no Google. Será que isso é uma questão só de vaidade? Bem… não é, não. É porque tem muito a ver com negócios. E por isso é importante entender bem o Momento Zero da Verdade, que foi abreviado para ZMOT. Publicado por um executivo do Google, o resumo traduzido do livro que explica o conceito está disponível para download gratuito.Vamos primeiro pensar em como era o mercado anteriormente. Em 2005, o Wall Street Journal, dos Estados Unidos, publicou uma matéria mostrando que, quando um consumidor pára em frente a uma prateleira cheia de produtos, ele vai tomar as principais decisões de compra em sete segundos.É fácil visualizar a cena. Sabe quando chegamos ao corredor que procurávamos numa loja? Daí então batemos o olho na prateleira, por exemplo, de câmeras fotográficas. Pois é, vamos levar mais ou menos sete segundos para mentalmente fazermos as nossas escolhas.Esses sete segundos vitais foram batizados pela Procter & Gamble de Primeiro Momento da Verdade — em inglês, ganhou a sigla de FMOT.Lá por 2005 surgiu também o SMOT, o Segundo Momento da Verdade. É quando chegamos em casa e testamos o produto. Daí vamos concluir se a câmera é o que esperávamos ou não. Ficamos encantados ou frustrados.ZMOTEm 2005, a internet já era uma realidade, mas nosso comportamento de consumo online ainda estava engatinhando. Hoje, mais uma década anos depois, tudo mudou.Por isso, o Google criou em 2011 um passo antes do primeiro momento da verdade. Ele reflete a forma como compramos câmeras hoje. Antes de irmos à loja, buscamos online, lemos reviews, perguntamos aos nossos amigos nas redes sociais, lemos blogs etc. Ou seja, praticamente tomamos grande parte da nossa decisão durante a busca online. Esse passo anterior do primeiro momento da verdade é o momento zero da verdade — ou simplesmente ZMOT.Na prática, é simples assim: se não conseguimos ser encontrados pelos nossos consumidores no ZMOT, eles provavelmente vão encontrar outro fornecedor.TakeawaysTemos de fazer um excelente conteúdo e, mais do que isso, garantirmos que ele ranqueie bem no Google. É por isso que temos de dar importância enorme ao SEO: precisamos cruzar o caminho dos nossos clientes enquanto eles estiverem no ZMOT.Pelo mesmo motivo, muitas vezes optamos por Google Ads — uma forma de publicidade diferente de content marketing, mas complementar. Porque é um jeito de pagarmos pela visibilidade.Links:http://takeaways.com.br/022

Når kundene vet "alt" om en vare før de engang går inn i butikken, får det store konsekvenser for hvordan bedrifter bør tenke kjøpstrakt og kundereise i sin markedsføring. Hvordan bør moderne markedsførere tenke for å lykkes i de digitale tidsalder, hvor Google beskriver handlemønsteret gjennom modeller som ZMOT og Se-tenke-handle-like? I denne episoden har programlederne Åslaug Birgitte Græsvold og Gjermund Glesnes besøk av Steffen Rabben fra Google Norge hvordan de tenker rundt dette, og hvordan de mener at bedrifter bør bruke blant annet søkemotormarkedsføring til å nå potensielle kunder - også blant millennials og generasjon Z. Den store kundereisen er produsert av Cloud Media. Lik oss på Facebook og gi oss en anmeldelse i iTunes eller Google Play.

¡Hola de nuevo compañeros y compañeras de Holaseo.net! En primer lugar Feliz Navidad, espero que estéis pasando unos días agradables con la familia y los amigos. Hoy vamos a tratar en profundidad todo lo referente al Ciclo de compra y cómo podemos optimizar para cada una de las fases de este ciclo. Una vez más, el marketing se abraza al SEO para lograr crear una estrategia completa que lleva los posibles clientes a nuestros productos o servicios. El proceso de decisión de un comprador Podemos afirmar que hay diferentes motivos que llevan a una persona a pagar por algo. Algunos son muy obvios, otros más difíciles de entender, no nos vamos a meter en esta cuestión porque realmente lo nos interesa es conocer porqué nuestro consumidor objetivo, la persona para la que estamos ofreciendo el servicio, está dispuesto a pagar por ello. Debemos identificar la necesidad que está cubriendo lo que sea que estemos ofreciendo. Si ofrecemos una lata de refresco, pues saciar la sed, saciar el calor o simplemente disfrutar del sabor de un refresco. Estas pueden ser algunas de las razones que un comprador puede tener para comprar por ejemplo una Coca-Cola. Sin embargo existen muchas más, podríamos decir que la Coca-Cola al contener cafeína es un excitante y nos permite espabilarnos mientras estamos estudiando, es un ejemplo. Porqué los chavalines de 12-15 años no paran de tomar Monster? Porque necesitan cafeína para hacer los deberes de plástica? O porque es guay y mola… pues ya tenemos otra necesidad cubierta… La forma que tiene nuestro consumidor de identificar esta necesidad puede venir de 2 vías: * Interna: cuando es él mismo el que detecta la necesidad, sin ser influenciado de forma externa. Quiero hacer Gin Tonic estas navidades, pero no tengo ginebra. * Externa: aquí es cuando entra en juego un factor externo condicionante a la hora de querer algo. Puede que esta noche veas un anuncio de una marca de tónica y mañana decidas hacer Gin tonics con dicha marca. Buscando información sobre los productos que estamos interesados. Comienza esa fase en la que uno muestra interés por conocer un poco más el producto en el que está interesado. Sus cualidades, su precio, forma de uso… En mi caso busqué la marca de Ginebra Bombay Saphire porque me pareció que era una marca de referencia y me apetecía saber qué tónicas iban mejor o estaban recomendadas para este tipo de ginebra. Y obtuve unas cuantas opciones. Posibilidades y alternativas. ¿Cuál es mejor? Según los datos que he extraído en la fase anterior, ahora me planteo evaluar cuál es la Tónica que mejor se adapta a mis necesidades. Supongamos que quiero un producto con un precio razonable y que sea accesible, o sea que no me tenga que ir hasta una tienda gourmet. Finalizando y decidiendo mi compra He identificado mi necesidad y el producto que la satisface así que compraré la tónica Schweppes. Aquí terminaría el comportamiento activo del comprador y solo restaría una fase post compra. La fase post compra Este es el momento en el que el comprador prueba y evalúa el producto dependiendo si cumple o no con sus necesidades, y según su grado de satisfacción decidirá comprar o no el mismo producto. El momento ZMOT lo cambió todo El esquema anterior sería un buen ejemplo de cómo compraría una persona hace 8-10 años, pero hoy en día existen varios cambios que lo ponen todo patas arriba y que tenemos que tener en cuenta. Lo primero ¿qué es ZMOT? Zero Moment Of Truth, (momento cero de la verdad), y nos indica el momento en el que un consumidor potencial decide finalmente que va a comprar o contratar lo que necesita. Hasta ahora se valoraban 2 momentos de la verdad, el primero cuando la persona efectúa la compra en la tienda que quiere y el segundo cuando utiliza o consume lo que ha adquirido. Y por fin llegamos al SEO. --- Send in a voice message: https://anchor.fm/hola-seo/message

今回から二回にわたって、消費者の購買活動の変化と、それに伴って企業など、売る側に求められる変革の観点から、マーケティング手法の変化を見ていきます。その際にキーワードとなるのが、インバウンドマーケティングです。 インバウンドマーケティングは、最近になって目にする機会が非常に増えている用語です。その定義や手法がさまざまに論じられています。以前に、このコーナーで、マーケティングという用語自体にもさまざまな定義があるということを述べましたが、その主たるところは、顧客から自社や自社製品、サービスをどうやってみつけてもらうか、顧客を自社へどうやって引きつけるか、という点になると考えています。昨今、インバウンドマーケティングが注目されるようになった背景には、消費者や企業に対するこれまでのマーケティング手法が効かなくなったと言われていることがあります。これは、当然のことながら、消費者や企業の購買活動に変化が生じたためです。 ここで改めて、購買活動の変遷をたどってみましょう。高度経済成長期に代表される大量生産、大量消費の時代には、売る側の立場が非常に強かった。極端に表現すれば、次に必要な物はこれですよ、こちらで用意しましたので皆さんどうぞ買ってくださいといったことを発信すれば、消費者に対してであろうと、買い手の企業に対してであろうと、売ることができたのです。買う側には情報がなく、選択の余地もなかった時代とも言えるでしょう。しかしその後、売る側にも情報発信手段やコミュニケーション媒体が増えていきます。テレビやラジオ、新聞、そしてインターネット。インターネットは、当初、売る側にとっては、情報発信のための有益な媒体でした。テレビCMとは異なり、そこへ行けばいつでも情報があるという点において看板やカタログの代替としてはじまったインターネットは、そのインタラクティブ性を活かした情報発信を試みてきました。一方で、必要な情報にたどり着くための道具である検索エンジンは、その性能を非常に高めることで、ネットの普及や成長に大きな貢献を果たしました。これによって、消費者あるいは企業の購買活動のパラダイムシフトが引き起こされました。すなわち、以前は限られた人たちだけが持っていた情報が、検索によって容易に入手、活用されるようになっているのです。さらには、ソーシャルネットワークサービスの普及によって、これまで情報を受けとるだけだった側が発言権を持つにいたりました。重要なことは、従来は知人と行っていた情報交換を、見知らぬ人とも行えるようになったという点です。商品やサービスを購入、使用した感想を、ネットに投稿して知らせ合うという、新しいプロセスが生まれているのです。 グーグルがZMOT（Zero Moment Of Truth）を提唱していますが、これがまさに、消費者の購買活動の変化の代表です。これはもともと、消費者が店頭で商品と向き合ったその瞬間には既に購買意思決定を行うという、大手家庭用品メーカーのP&Gが提唱したFMOT（First Moment of Truth）から発展した考え方です。ZMOTは、この考え方をさらにすすめて、消費者の購買意思決定は、店頭に行く前に、ネット上で既に行われているのではないかという考え方なのです。 2010年に経済産業省によって発表された消費者の購買度調査によると、もっとも信頼できる情報源は企業の「オフィシャルウェブサイト」となっています。また、20代から40代では、消費サービスに関する評判や情報サイトを、信頼できる情報源とみなしています。つまり、価格比較サイトや検索結果といったインターネット情報の方がより信頼されており、それらの後に、パンフレットやカタログ、営業情報が来るのです。そういう点では、消費者が情報をしっかり把握して、その確かさを見極める目をもたなければなりませんね。 今日のキーワードは、「インバウンドマーケティング」です。

Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?

El usuario muchas veces no busca quién le venda; lo que busca, es que le resuelvan las dudas que tiene, pero una vez resueltas pasará a la etapa más importante para una empresa.

The Zero Moment of Truth es el nombre que lleva este libro online escrito por Jim Lecinski, director General de Google, en el video promocional nos exponen...

internet es para quitarnos cualquier interrogante que tengamos, ponerle la herradura a un caballo, como organizar una fiesta de cumpleaños,etc. En la red habrá algún lugar te resuelva esa duda. http://www.danielkiu.com/index.php/zmot-que-significa-como-funciona-y-para-que-sirve-ii-2/2011/11/18/

hay tres puntos básicos en el proceso de compra, estimulo, compra y posventa, Entre estos tres puntos Google ha incluido un cuarto y es el ZMOT que es...

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.