The Speaking Show

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The Speaking Show with David Newman is focused on a core audience of speakers, consultants, and experts who want instant-action strategies, advice, and insights to grow your motivational speaking and public speaking business. David is the founder of the Speaker Profit Formula mentoring program and has helped over 550 entrepreneurs and executives market smarter and speak more profitably.

David Newman


    • Feb 10, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 36m AVG DURATION
    • 519 EPISODES

    5 from 183 ratings Listeners of The Speaking Show that love the show mention: david's work, influencer marketing, recommend 100, thank you david, want to make, profitable, valuable content, charge, speakers, great insights, gems, fluff, businesses, entrepreneurs, experienced, ready, packed, actionable, gold, leaders.


    Ivy Insights

    The Speaking Show podcast, hosted by David Newman, is a highly enthusiastic and informative podcast for speakers and professionals looking to grow their businesses. David's energy and sharp interviewing skills make each episode engaging and full of valuable insights. The best aspect of this podcast is the diverse range of guests that David interviews, who provide a wealth of knowledge and practical advice on various topics related to entrepreneurship, marketing, and speaking. Listeners can expect to gain actionable ideas and strategies that they can immediately apply to their own businesses or speaking careers.

    One potential drawback of The Speaking Show podcast is that some listeners may find it overwhelming due to the sheer amount of information presented in each episode. David packs a lot of great ideas into every session, which can be both exciting but also challenging to digest all at once. However, this can also be seen as a positive aspect for those who thrive on information overload and enjoy having plenty of valuable content to explore.

    In conclusion, The Speaking Show podcast is a must-listen for anyone in the speaking industry or looking to build a thriving business. David's expertise as an interviewer combined with his knowledgeable guests make this podcast an invaluable resource for individuals seeking practical advice and insights on how to succeed in today's ever-changing business landscape. Whether you're just starting out or already established as a speaker, you'll find immense value in the conversations and recommendations shared on this show.



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    Latest episodes from The Speaking Show

    518: Linkedin, Leads, and AI

    Play Episode Listen Later Feb 10, 2026 32:22


    Joe discusses the importance of networking over cold calling, leveraging LinkedIn for global connections, harnessing AI for efficient and authentic interactions, and much more! Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. He is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to 'Mojovation'; he has also been featured on hundreds of popular podcasts.

    517: Strategic Video Content

    Play Episode Listen Later Feb 5, 2026 42:13


    Ryan talks about importance of turning personal stories into strategic video content, the impact of authentic storytelling on marketing results, The Storyline Workshop, and much more! Ryan Koral is the founder of Tell Studios, where he helps brands turn their story into strategic video content that multiplies marketing results—with zero confusion about what to say or how to say it. With over 20 years of experience behind the camera (and behind hundreds of business transformations), Ryan's known for helping people show up on camera with confidence and soul.

    516: The Why Behind the Buy

    Play Episode Listen Later Feb 3, 2026 38:08


    Phil talks about the importance of building authentic brands, connecting with consumers, leveraging storytelling in marketing, as well as his latest book, 'The Why Behind the Buy'. He also shares his thoughts on the role of websites, social media, and various technological advancements like AR, VR, and AI in modern marketing! Phil Masiello is a 4x exit entrepreneur, 3x Best Selling Author and visionary leader with over two decades of experience in e-commerce, marketing, and startups. As the founder of CrunchGrowth, he has significantly impacted business strategy and digital commerce through innovation and strategic insight.

    515: Hidden Profits

    Play Episode Listen Later Jan 29, 2026 36:48


    Stacey discusses practical strategies for identifying and leveraging hidden profits, the importance of resourcefulness, and the value of strategic upselling. Stacey also delves into her work with AI in business coaching, the significance of offering premium packages, and methods to reconnect with past clients. Stacey Hylen is an internationally recognized Business Growth Strategist, speaker, and certified AI consultant. She helps established entrepreneurs uncover hidden profits and add a zero to their revenue — without the hustle. A former VP of Consulting for Tony Robbins and Chet Holmes' Business Mastery Program, Stacey has spent over 20 years helping 6- to 8-figure entrepreneurs grow faster, optimize smarter, and build businesses that align with the life they want to live.

    514: Real Deal Book Publishing

    Play Episode Listen Later Jan 27, 2026 32:46


    Terry shares insights about the current state of book publishing, essential dos and don'ts for authors, and discusses myths surrounding the industry! Terry also talks about his new book, '10 Publishing Myths'. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers including '10 Publishing Myths', 'Jumpstart Your Publishing Dreams', and 'Book Proposals That $ell'. Several of Terry's books have sold over 100,000 copies.

    513: Build Your Coaching Empire

    Play Episode Listen Later Jan 22, 2026 41:08


    E.G. talks about overcoming his fear of public speaking, the nuances of delivering keynotes and workshops, effective lead generation strategies, and much more! E.G. Sebastian is a veteran entrepreneur of 20+ years, is the President of E.G. Performance Solutions and an international speaker (who speaks 6 languages.) He coaches individuals and presents workshops on topics of sales, marketing, improving performance, and customer service.

    512: Author Your Brand

    Play Episode Listen Later Jan 20, 2026 40:33


    Doug discusses the significant impact of personal branding and storytelling for business leaders, the need for authenticity and vulnerability in storytelling, and shares strategies for bulk book sales and corporate sponsorship. Doug Crowe is a personal brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, MSN Money, Yahoo Finance, the Seattle Times and has authored several #1 best selling books. His company, Author Your Brand, has ghostwritten and published books for over 15 years. His clients read like a "who's who" in business leadership.

    511: Replicate Your Expertise

    Play Episode Listen Later Jan 15, 2026 42:38


    Janet talks about the importance of having a unique methodology and provides a step-by-step guide on how to replicate and amplify one's professional success through certification, licensing, and other models. Janet also discusses how to overcome common obstacles, such as sales reluctance among newly certified coaches, and offers insights into various replication models like subscription consulting and corporate training.

    510: The Power of Boundaries

    Play Episode Listen Later Jan 13, 2026 39:51


    Sheri talks about her new book, 'The Unexpected Power of Boundaries' and how setting boundaries can foster creativity, innovation, and help leaders and organizations achieve greater focus and success! Sheri Jacobs is a globally-recognized innovation strategist, bestselling author, and keynote speaker who helps organizations unlock creative potential by rethinking boundaries, risk, and leadership.

    509: High Ticket Success

    Play Episode Listen Later Jan 8, 2026 39:00


    Dave delves into his unique methodology of using podcasts as direct lead generators, specifically for capital raisers, fund managers, and high-ticket consultants! Dave Dubeau is a real estate capital-raising expert, marketing consultant, author, and podcast host. Since 2012, Dave has helped real estate syndicators and investors raise hundreds of millions in private capital through his proven "Money Partner Formula." As the creator of the innovative Capital Convo Podcast Service, he enables real estate syndicators to consistently book 20+ accredited investor meetings every month, leveraging a proven platform to establish authority, build meaningful connections, and scale their businesses.

    508: The End of Me-Me-Me Sales

    Play Episode Listen Later Dec 30, 2025 41:09


    Brynne returns to discuss non-narcissistic selling on LinkedIn, building trust and credibility in sales processes, importance of research before outreach, and much more! Brynne Tillman is a recognized LinkedIn and AI for Sales trainer who empowers sales professionals to start trust-based conversations without being salesy.

    507: The Strategic Enemy

    Play Episode Listen Later Dec 23, 2025 42:04


    Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more! Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.

    506: Own the Room

    Play Episode Listen Later Dec 18, 2025 31:49


    Jake talks about understanding the psychological aspects behind decision-making, the STRATA model, his latest book, and much more! Jake Stahl is a dynamic professional business sales author, speaker, and trainer dedicated to empowering individuals and teams through effective communication to achieve exceptional sales success using neurostrategy.

    505: Creative Agency Success

    Play Episode Listen Later Dec 11, 2025 33:51


    Robert discusses the challenges faced by business owners in scaling their agencies, emphasizing the need for specialization and shedding unnecessary services, adapting to market conditions, and much more! Robert Patin's journey into the agency world has been far from traditional. Starting with a passion for commercial photography, he quickly realized his true calling lay in finance and strategy. Trading the camera for spreadsheets, he developed his expertise in finance at small CPA firms before rising to head of finance at a creative agency. It was here that Robert discovered a troubling pattern: many agencies were mired in unnecessary complexity, bogged down by administrative demands that stifled both creativity and growth.

    504: C-Level Success

    Play Episode Listen Later Dec 4, 2025 39:44


    Gayle talks about the importance of thought leadership, starting a business later in life, the impact of AI on marketing, and much more! Gayle Kalvert founded Creo Collective in 2021 to help B2B marketing leaders at tech companies do work that truly drives results for both content and revenue. With a background spanning two decades in marketing and sales, she brings real-world experience and a practical perspective to every client partnership.

    503: Confidence, Clarity & Connection

    Play Episode Listen Later Nov 27, 2025 34:29


    Brian returns to talk about cultivating his skill set, developing his new time compression engine, his new book, and much more! As a human behavior and performance coach, speaker, and business strategist, Brian disrupts the normative approach on how to create sustainable growth and lasting change personally and professionally. His philosophies on "how to embrace pain to avoid suffering," "people before profits," and "who before what" has helped individuals and companies discover and activate their limitless potential. Brian and his team lead with intentionality as they are driven by their vision to impact a billion lives by 2045.

    502: The Hidden Heist

    Play Episode Listen Later Nov 20, 2025 39:28


    Bill talks about his new book, "The Hidden Heist", financial education, overcoming limiting beliefs, and so much more! For over 30 years, Bill has helped financial professionals and businesses move from incremental growth to exponential growth by: communicating more compelling value, balancing digital and human marketing strategies, multiplying their best clients through referrals, and targeting profitable niche markets.

    501: Prospecting on Purpose

    Play Episode Listen Later Nov 13, 2025 37:15


    Sara talks about the transition out of corporate, challenges in B2B sales, making human connections, and much more!

    Episode 500 Special

    Play Episode Listen Later Nov 6, 2025 42:38


    To celebrate our 500th episode, David reflects the show's inception through it's rebranding as The Selling Show up to now, talks about his upcoming book, and shares his 33 minute Market Eminence Masterclass in full!

    499: Share Your Genius

    Play Episode Listen Later Oct 30, 2025 35:28


    Rachel discusses the benefits and strategies of using podcasts as a content engine, the essential elements of creating a podcast, and much more! Rachel Elsts Downey is the founder and CEO of Share Your Genius. She is an expert storyteller, mom of 3, wife of 1, and leader of the crew who creates the Genius Magic. She's passionate about empowering impact-driven brands and their visionary leaders to create content that fosters human connection, builds community, and achieves remarkable business outcomes.

    498: The Leader Effect

    Play Episode Listen Later Oct 23, 2025 28:02


    Erika talks about co-innovation, ecosystem building, her three-phase framework, and much more! Erika Woldman Hecht is the founder of Market Ascent, the creator of the Growth Through Industry Leadership™ (GTIL) framework and author of The Leader Effect. ™ She is on a mission to create a better future by helping more technology companies realize their fuller potential, faster.

    497: No Boring Brands

    Play Episode Listen Later Oct 16, 2025 36:53


    Aidan talks about leveraging memes and skits for B2B marketing, the power of humor in marketing, overcoming skepticism, and much more!

    496: First Meeting Differentiator

    Play Episode Listen Later Oct 9, 2025 39:43


    Lee shares insights on transforming traditional sales methods into client-centric consultations, talks about his new book, 'The First Meeting Differentiator', the importance of personalization in sales interactions, provides actionable strategies, and much more!

    495: Perfecting Connecting

    Play Episode Listen Later Oct 2, 2025 41:11


    Devin returns to talk about practical tips for networking, leveraging books as strategic tools, the benefits of giving away your complete methodology, and much more! Suzanne Evans went from secretary to seven-figure CEO and is now known as the “tell-it-like-is”, no fluff boss of business building. She provides support, consult, and business development skills to the over 30,000 entrepreneurs enrolled in her wealth and business building programs.

    494: Speaking for Clients

    Play Episode Listen Later Sep 25, 2025 30:45


    Suzanne returns to discuss the importance of discipline, consistency, the power of speaking, and much more! Suzanne Evans went from secretary to seven-figure CEO and is now known as the “tell-it-like-is”, no fluff boss of business building. She provides support, consult, and business development skills to the over 30,000 entrepreneurs enrolled in her wealth and business building programs.

    493: Do Good Work

    Play Episode Listen Later Sep 18, 2025 34:31


    Raul discusses strategies for sustainable growth, the importance of alignment to values, insights on lead generation and much more!

    492: Bitch Slap of Truth

    Play Episode Listen Later Sep 11, 2025 41:55


    Ellen returns to talk about her book “The Bitch Slap of Truth”, maintaining attention in the rise of AI, maximizing LinkedIn, and much more! Ellen Melko Moore is a social selling expert who has worked with hundreds of service-minded entrepreneurs to create compelling and powerful brands through remarkable content. She got her B.A. and M.A. in Literary Studies from Northwestern University in Chicago, then taught creative and persuasive writing at the University of Denver.

    491: The Long Haul Leader

    Play Episode Listen Later Sep 4, 2025 35:24


    Chris returns to talk about the realities of entrepreneurship, overcoming burnout, his new book, The Long Haul Leader, and much more!

    490: Personality Poker

    Play Episode Listen Later Aug 28, 2025 32:55


    Stephen talks about becoming a leading expert in innovation, the Personality Poker card game, his corporate certification program, and much more! Stephen Shapiro began his journey in innovation 25 years ago, founding and leading a 20,000-person innovation practice at Accenture. Today, as the author of seven books, including his latest, PIVOTAL: Creating Stability in an Uncertain World, he continues to challenge the status quo and inspire creative breakthroughs. His Personality Poker® card game has been played by over 250,000 people, helping organizations create high-performing innovation teams.

    489: Authentically Social Market Eminence Episode 2

    Play Episode Listen Later Aug 21, 2025 42:17


    Corey and David continue the discussion of the role of AI in authentic social media marketing, brainstorming content, video content, and much more! Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His latest book Authentically Social: Break Through By Being You! has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Corey's spoken for notable brands such as General Motors, The Dallas Cowboys, The PGA Tour, and Sysco Foods on how to drive business results through social media marketing.

    488: Dope Websites that Sell

    Play Episode Listen Later Aug 14, 2025 42:19


    Chris discusses the evolution of his business, strategies for creating long-lasting websites, and the importance of sticking to core competencies rather than diversifying too broadly. He also talks about his innovative 'vibe check' method for qualifying clients, the role of design libraries in maintaining site consistency, and lessons learned from early business mistakes. Chris LaFay is an entrepreneur, strategist, and the founder of Classic City Consulting. For over a decade, He has been passionate about one thing: helping growing businesses build creative websites that their teams can manage.

    487: Authentically Social Market Eminence Episode 1

    Play Episode Listen Later Aug 7, 2025 35:17


    Corey and David talk about the complexities of AI's impact on public speaking and content creation, distinguishing yourself with the rise of AI, using video, and much more! Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His latest book Authentically Social: Break Through By Being You! has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Corey's spoken for notable brands such as General Motors, The Dallas Cowboys, The PGA Tour, and Sysco Foods on how to drive business results through social media marketing.

    486: High Performance Sales Teams

    Play Episode Listen Later Jul 31, 2025 38:49


    Nicholas talks about the complexities of sales management, outsourcing, training, and much more! Nicholas Loise is the founder of Sales Performance Team, a company created after exiting a Private equity-owned marketing and sales education company. There, he and his team function as fractional sales leaders for small to midsize businesses.

    485: The Art of Storytelling

    Play Episode Listen Later Jul 24, 2025 48:46


    Kelly talks about creating an experience for the audience, applying humor into her presentations, customization, lead generation, and much more! Kelly is an award-winning storyteller, motivational speaker, comedian, author of Who Hijacked My Fairy Tale & Story Formula, One-Woman-Show, and a Prides Hollow Gazette Editor.

    484: Unblocking Greatness

    Play Episode Listen Later Jul 17, 2025 37:49


    Melissa talks about the importance of clarity, the Collaborative Entrepreneurship Incubator, having a collective growth mindset, and much more! Melissa helps impact-driven entrepreneurs align their values, unlock clarity, and build meaningful, collaborative businesses. She's also the founder and co-leader of the Collaborative Entrepreneurship Incubator - a playful, trust-led incubator where entrepreneurs reimagine what's possible when they create intentional partnerships for greater individual and collective impact.

    483: Selling Creativity

    Play Episode Listen Later Jul 10, 2025 41:26


    Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Radim talks about his journey from music production to being an entrepreneur, the importance of creativity in branding and marketing, strategically scaling down your business, and much more!

    482: Inside Your Buyer's Brain

    Play Episode Listen Later Jul 3, 2025 35:58


    Jake Stahl is not your average consultant. He's a former top-tier sales trainer turned psychological strategist, the inventor of Neurostrategy™, and the visionary founder and CEO of Orchestraight—a first-of-its-kind intelligence platform that rewires how companies train, sell, and scale. With a voice that blends boardroom precision with street-smart empathy, Jake doesn't just teach transformation—he engineers it. He's trained thousands across industries in the science of high-conversion conversations, decoding human behavior with surgical accuracy. When Jake speaks, people don't just nod—they shift. His sessions are described as part masterclass, part awakening. Jake talks about neuro-strategy, nuero-linguistic programming, sales psychology, and much more!

    481: AI Domination

    Play Episode Listen Later Jun 26, 2025 39:58


    Chris Carr is the founder of Farotech, a comprehensive digital marketing agency specializing in lead generation, automation, and conversion since 2001, as well as the founder of Dynaimix.ai. Chris discusses how AI is transforming the way businesses operate and it's practical applications in businesses while also providing a live demo of it's capabilities!

    480: Rebranding Secrets

    Play Episode Listen Later Jun 19, 2025 36:01


    Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald's, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. Jim talks about the differences between rebranding and brand refreshing, planning a rebranding, trademark approvals, and much more!

    479: Group Coach Nation

    Play Episode Listen Later Jun 12, 2025 43:39


    Chris discusses the nuances of group coaching, selling your brand as an entrepreneur or executive, how masterminds differ from group coaching, the upcoming release of his book, “and much more!

    478: The Mind Magnetizer

    Play Episode Listen Later Jun 5, 2025 49:48


    Michael has a passion for understanding how the human mind works to drive our decisions. Over the past 12 years, Michael has created a fresh and counter-intuitive insight of how people can use targeted language to rapidly create trust and the decision to buy. Michael talks about the neurological principles behind effective messaging, branding, building client trust, and much more!

    477: Your Leadership Legacy

    Play Episode Listen Later May 29, 2025 43:00


    Oakland McCulloch is an internationally recognized keynote speaker and the author of the 2021 release, Your Leadership Legacy: Becoming the Leader You Were Meant to Be. His leadership talk is based on his 40+ years of leadership experience (23 years as a combat arms officer in the United States Army) in combat, peacekeeping operations, disaster relief operations and in the boardroom.   Oakland talks about the importance of leadership, trust, and communication. He also talks about his new book, “Your Leadership Legacy”.

    476: Podcast Profits

    Play Episode Listen Later May 22, 2025 39:27


    Jon is a media professional specializing in making your content

    475: Market Eminence Book Sneak Peek

    Play Episode Listen Later May 20, 2025 19:33


    In this deep dive, we explore key actionable strategies from David Newman's book 'Market Eminence.' Targeted towards CEOs, founders, and professional services firm owners, the episode focuses on boosting professional standing and business growth. Key strategies discussed include defining a unique perspective (slant), positioning as a visionary (future), owning industry thinking, resisting detrimental industry practices, building brand certainty through proof, and cultivating brand gravity to attract high-quality opportunities.

    473: Market Eminence for Professional Service Firms

    Play Episode Listen Later May 13, 2025 14:40


    This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and guesting on niche podcasts to showcase expertise, build credibility, and reach ideal clients.

    474: Get Wealthy for Sure

    Play Episode Listen Later May 8, 2025 30:09


    M.C. Laubscher is a husband, father, business owner, investor, podcaster, and best-selling author. As one of the leading voices in alternative wealth strategies and alternative asset investing, M.C.'s passion is helping business owners achieve more freedom and sovereignty and live and leave a legacy for their families. M.C. is the founder of Producers Wealth, a firm helping business owners in all 50 states in the United States implement and execute advanced alternative wealth strategies. M.C. is the creator & host of the top-rated business and investing podcasts Cashflow Ninja, Cashflow Investing Secrets, and Cashflow Ninja Banking. M.C talks about his latest book, “Get Wealthy for Sure”, the importance of marketplace education and insurance products in wealth management, breaking through the noise of financial advice, and much more!

    473: Market Eminence - CEO Branding

    Play Episode Listen Later May 6, 2025 19:55


    In this episode, we explore the critical subject of CEO branding, focusing on how CEOs can leverage speaking, publishing, and podcasting to gain market eminence, respect, and drive revenue. Based on insights from David Newman's document 'Elevate Your CEO Brand,' we discuss the challenge of CEO visibility and the 'obscurity problem,' strategies to become a business maverick, and the powerful impact of speaking engagements, book publishing, and podcast guesting. Additional topics include the importance of storytelling, the law of reciprocity, and practical tips for CEOs to identify their niche and build a lasting legacy.

    471: Endless Customers

    Play Episode Listen Later May 1, 2025 37:55


    Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Marcus talks about his latest book, “Endless Customers”, how important it is to be transparent with your business, utilizing video, and much more!

    470: Market Eminence vs. Obscurity

    Play Episode Listen Later Apr 29, 2025 16:26


    Join us in this deep dive with David Newman, founder of Do It Marketing, as we explore the concept of market eminence. Newman explains how CEOs, founders, and senior executives can build a personal brand to position themselves as the best in their field. He introduces the concept of market eminence and discusses its rarity, with only 5% of leaders achieving it.

    469: Spark Big Change

    Play Episode Listen Later Apr 24, 2025 37:33


    For decades, Bob has been the one people call when they're standing at a crossroads. Not because they don't know how to succeed, but because they want to know what truly matters next. Bob helps high performers, especially ex-athletes and entrepreneurs, transition into the next phase of their life and business with clarity, confidence, and purpose.   Bob talks about the importance of having a belief structure, what it really means to be a coach, and much more!

    468: Market Eminence - Build Your Maverick Brand

    Play Episode Listen Later Apr 22, 2025 51:44


    Unlock the secrets to building a Maverick brand for professional services with this deep dive into strategies that help you stand out in a crowded marketplace. Explore the concept of the 'obscurity gap' and why it's crucial to bridge it by establishing yourself as a credible authority.

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