The Speaking Show

Oakland McCulloch is an internationally recognized keynote speaker and the author of the 2021 release, Your Leadership Legacy: Becoming the Leader You Were Meant to Be. His leadership talk is based on his 40+ years of leadership experience (23 years as a combat arms officer in the United States Army) in combat, peacekeeping operations, disaster relief operations and in the boardroom.   Oakland talks about the importance of leadership, trust, and communication. He also talks about his new book, “Your Leadership Legacy”.

Jon is a media professional specializing in making your content

In this deep dive, we explore key actionable strategies from David Newman's book 'Market Eminence.' Targeted towards CEOs, founders, and professional services firm owners, the episode focuses on boosting professional standing and business growth. Key strategies discussed include defining a unique perspective (slant), positioning as a visionary (future), owning industry thinking, resisting detrimental industry practices, building brand certainty through proof, and cultivating brand gravity to attract high-quality opportunities.

This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and guesting on niche podcasts to showcase expertise, build credibility, and reach ideal clients.

M.C. Laubscher is a husband, father, business owner, investor, podcaster, and best-selling author. As one of the leading voices in alternative wealth strategies and alternative asset investing, M.C.'s passion is helping business owners achieve more freedom and sovereignty and live and leave a legacy for their families. M.C. is the founder of Producers Wealth, a firm helping business owners in all 50 states in the United States implement and execute advanced alternative wealth strategies. M.C. is the creator & host of the top-rated business and investing podcasts Cashflow Ninja, Cashflow Investing Secrets, and Cashflow Ninja Banking. M.C talks about his latest book, “Get Wealthy for Sure”, the importance of marketplace education and insurance products in wealth management, breaking through the noise of financial advice, and much more!

In this episode, we explore the critical subject of CEO branding, focusing on how CEOs can leverage speaking, publishing, and podcasting to gain market eminence, respect, and drive revenue. Based on insights from David Newman's document 'Elevate Your CEO Brand,' we discuss the challenge of CEO visibility and the 'obscurity problem,' strategies to become a business maverick, and the powerful impact of speaking engagements, book publishing, and podcast guesting. Additional topics include the importance of storytelling, the law of reciprocity, and practical tips for CEOs to identify their niche and build a lasting legacy.

Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Marcus talks about his latest book, “Endless Customers”, how important it is to be transparent with your business, utilizing video, and much more!

Join us in this deep dive with David Newman, founder of Do It Marketing, as we explore the concept of market eminence. Newman explains how CEOs, founders, and senior executives can build a personal brand to position themselves as the best in their field. He introduces the concept of market eminence and discusses its rarity, with only 5% of leaders achieving it.

For decades, Bob has been the one people call when they're standing at a crossroads. Not because they don't know how to succeed, but because they want to know what truly matters next. Bob helps high performers, especially ex-athletes and entrepreneurs, transition into the next phase of their life and business with clarity, confidence, and purpose.   Bob talks about the importance of having a belief structure, what it really means to be a coach, and much more!

Unlock the secrets to building a Maverick brand for professional services with this deep dive into strategies that help you stand out in a crowded marketplace. Explore the concept of the 'obscurity gap' and why it's crucial to bridge it by establishing yourself as a credible authority.

Casey S. Stanton is a marketing strategy expert and founder of CMOx®, the Fractional CMO company. For over 10 years Casey has been leading marketing strategy for 7 and 8 figure businesses in both digital and brick-and-mortar markets.   Casey shares his his experience publishing his books, what it really means to be a fractional CMO, and much more!

David is Co-Founder and CEO of Ackert, Inc. and its subsidiary, PipelinePlus. He is a highly regarded business development thought leader. Over the past two decades, David has pioneered revenue acceleration programs for hundreds of professional services firms around the globe.   David talks about his latest book, “The Short List”, presenting networking in a different light to new clients, the process of creating a short list of prospects, and much more!

Ushi Patel is a designer, brand expert, author, and speaker enriched by nearly three decades of experience. Her design-led Seeing Me Method goes beyond branding, empowering leaders and creatives to activate their personal power and make their signature mark. Ushi's international portfolio spans Fortune 50 companies, investors, and solopreneurs who use her model to shape an authentic identity and personal presence, emerging more confident, influential, and aligned with their true value.   Ushi talks about her upcoming book, “Dare to Design the Real You”, the importance of branding from inside out, The Seeing Me Method, and much more!

Brian is a heart surgeon without a blade. He does not start outside with what you need to DO, he starts inside with who you ARE. In a world that is disconnected, Brian is revolutionizing how organizations and entrepreneurs deeply connect with their authentic selves to achieve the highest levels of wealth in monetary riches, time, relationships, and health. Brian talks about his personal journey and how it affects his work, how relationships play a role personally and professionally, creating human connections, and much more!

Dane and Corey share their journey into crypto, why now is the time to pay attention to crypto, myths and misconceptions of crypto, and much more!

For more than 25 years, Michael has traveled the world researching, writing, and speaking about inspiring workplace cultures, inspiring leaders, and businesses that leverage their humor resources to drive outrageous results for their employees and their customers. He is known as one of North America's leading speakers on creating high-performing, service-first cultures. His high-energy, hilarious, inspiring, and thought-provoking presentations are often rated as having the greatest impact and relevance of any presentation at a conference, which is why Michael has been listed as one of Canada's most-requested business speakers. Mike talks about how he keeps his content relevant, writing his book, creating opportunities, and much more!

Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. He has been named a Top 8 Podcaster to follow by INC Magazine, featured in Thrive Global and chosen as an ‘Icon of Influence' in the new media space.   Justin talks about growing his podcast, the Growth Now Live Summit, and much more!

Pete Monfre is a nationally recognized marketing expert who has consulted with hundreds of B2B clients for over thirty years. He is the founder of a multi-million-dollar marketing agency as well as several other companies in education, entertainment and media. Thousands of people have attended his workshops, training and speaking events.   Pete talks about his podcast, The Agency Founders' Market, AI strategies, choosing clients, and much more!

Devin Sizemore is the author of Connection Expansion: You Are One Connection Away From Massive Success In Your Life And Business. Devin is driven by a passion for meaningful experiences, both personally and professionally, he has spent his career building and growing businesses that align with his values. From launching his first marketing agency right out of college to creating innovative consulting practices and a cat cafe, his journey has been defined by a commitment to "adding value" and making a positive impact.   Devin shares his reasoning on why you as an entrepreneur should write a book! He also talks about properly marketing your book, making introductions within your circle, using AI, and much more!

Sophie is a speaker, author and business coach. She helps mission-driven entrepreneurs bring the joy of their client work over to their marketing so they can stop chasing clients and attract them like a magnet instead. She specializes in helping them leverage LinkedIn to build relationships and spread their message.   Sophie talks about her new book, “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing”, her Magnet Model, leveraging her LinkedIn network, and much more!

Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst. He has spent 30 years helping more than 700 of the world's most iconic brands, including Nike, Oracle, Salesforce, Bentley, and The United Nations, gain and keep more customers. A 7th-generation entrepreneur, Jay has written seven best-selling books on marketing and customer experience, and founded five, multimillion-dollar companies. Jay is an inductee into the professional speaking hall of fame, and travels globally teaching business growth principles to in-person audiences. Jay talks about his latest venture into the tequila business, handling content creation, and much more!

Jill talks about her latest pursuit in AI technology, her PhD research, her podcast, and much more!

Alison shares some tips on utilizing your CRM, why she prioritizes content over sales marketing, mapping out a client's journey, and much more!

Lisa Fain is the CEO of the Center for Mentoring Excellence and a globally recognized expert on mentoring and diversity. As the co-author of Bridging Differences for Better Mentoring and of The Mentor's Guide, 3rd Edition, Lisa combines her passion for mentoring with actionable strategies to help individuals and organizations thrive!   Lisa talks about her from a law career to mentorship, creating a culture of mentorship in your organization, her certification program, and much more!

Justin talks about how he prepares his clients to exit their businesses, what recurring revenue really means, his podcast, and much more!

Mark returns to the podcast to talk about the nuances of selling to C-level executives, using AI, what's ahead in the world of sales, and much more!

Joe Crisara was once a home service contractor with a failing business. Deeply in debt, he had zero sales skills and undercharged for everything. He assumed the only way to create higher value was to do the same service everyone else did for a lower price. But when things looked most bleak, Joe had an aha moment. It not only changed his life but also skyrocketed his business. Since then, Joe and Julie, his wife and business partner, have helped thousands of contractors achieve three to five times greater revenue by implementing his transformative Pure Motive Service system. Joe's down-to-earth style and direct approach are based on having personally overcome the same pains, troubles, and struggles that all contractors face—all of which are still very real to him. Joe talks about taking on a leadership role, running a business with your spouse, his latest book, and more!

Candyce Edelen is a seasoned entrepreneur with road rash earned from co-founding two fintech companies, one of which made the Deloitte Fast 50 list in 2004. In 2007, she launched PropelGrowth, a marketing consultancy where she helps financial and tech firms develop and execute go-to-market strategies. Over 10 years, she helped lead 13 companies to strategic acquisitions and successful exits.   Candyce shares some strategies of prospecting on LinkedIn, when to know if you're selling or being sold to, when to not be pushy, and much more!

Rina shares some tips on being a successful business coach for your clients, shifting mindset, identifying problems, and much more!

Perhaps it's her Texas roots, but Jess Pettitt, MBA, M.Ed., CSP, believes that to really thrive in this world, you have to ride two horses—one of giving and one of receiving. For Jess, the giving horse is her passion for service, and the receiving horse is the high she rides entertaining audiences. For almost 10 years, Jess rode one horse by day, serving as an administrator in student affairs for university Diversity and Inclusion programs, and the other by night, performing and hosting three times a week doing stand-up in New York City's most popular comedy clubs (ask her about George Carlin's nickname for her or sharing an eggroll birthday cake with Bob Newhart). Eventually, Jess discovered she could ride both horses at the same time in the same career, and a speaker in the DEI space was born. Now, nearly 20 years and half a million audience members later, Jess gallops from coast to coast delivering her “Good Enough Now” message to anyone willing to take the leap toward creating a much more inclusive (read: much more effective) organization.   Jess talks about her latest book, “Almost Good Enough”, implementing DEI in an organization, elements of culture change, and much more!

Sylvia Melena is the Founder & Principal of Melena Consulting Group, a company specializing in leadership and organizational development and business book writing and publishing. Sylvia is a two-time international award-winning and best-selling leadership author, the former Vice President of the San Diego Book Awards Association, and a four-time marketing judge for the National Association of Hispanic Publications' José Martí Awards. Sylvia shares some tips on leveraging your books as a sales tool, seeking mentorship, transition to entrepreneurialism, and much more!

John St. James has been in the leadership training business for well over 45 years. He became a certified leadership and martial arts instructor and started his teaching career at the age of 18. John attended the University of California, San Diego. He attained his bachelor's degree in Political Science in 1984 and later an advanced degree in Insurance and Risk Management from the American Institute in 1986.   John talks about finding your skill to master and offer to the world, leadership principles, continuing progress, and much more!

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins,” Erin Hatzikostas is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October 2024.   Erin talks about her latest book, “The 50% Rule”, finding her professional path as an entrepreneur, and much more!

Kate is a digital innovator, chief executive, business writer, and a globally recognized speaker known as the "Tech Humanist." She is the founder and CEO of KO Insights, a strategic advisory firm that enhances human experiences at scale through data-driven and AI-led interactions. Kate has worked with prestigious clients like Google, IBM, Microsoft, and the United Nations, and she was one of the first 100 employees at Netflix.   The Tech Humanist returns to the podcast to talk about building relationships, decision making, AI, and much more!

James talks about his new book, producing his own events, running events over the internet, and much more!

Ash is a Wall Street Journal and USA Today Best-Selling Author and 4-times TEDx speaker. He is passionate about Branding, Growth and AI. He has spent more than a decade in the corporate world and transitioned into entrepreneur journey with helping coaches, consultants, and thought leaders become instant authority and generate numerous sources of income leveraging their book. He has helped 300+ authors from 17 different countries become international bestselling authors.   Ash talks about the similarities and differences of book authorship and sales, incorporating the use of AI, stages of book publishing, and much more!

Sonia Dumas is a dynamic speaker, income strategist, and business innovator that is showing speakers, coaches, and consultants exactly how to succeed faster in the Age of AI. Sonia talks about the future of AI and it's role in entrepreneurship, the benefits of offering premium services, and much more!

Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design. He's been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive).   Chris talks about everything category design, mistakes to avoid, finding your audience, and much more!

Mark breaks down the 5 steps of the In The Funnel Sales playbook, sales multipliers, sales propositions, and talks about his latest book, “Learn to Love Selling”!

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

Michelle Prince is a best-selling author, sought-after motivational speaker, self-publishing expert, leadership coach and CEO/Founder of Performance Publishing Group, a “partner” publishing company dedicated to making a difference... one story at a time. She is an advanced certified Human Behavior Consultant and dedicates herself to helping leaders impact the world, using the strengths and talents already within them, to create an extraordinary life and exponentially grow their business. She's helped thousands become published authors through her consulting, courses, seminars, and publishing services, and founded the “Book Bound Academy.”  She has also published many successful books, including her best-selling Winning In Life Now, The Power of Authority and her most recent book, SHINE Through Your Story.   Michelle talks about self-publishing in today's market, producing audiobooks, using AI as a tool, marketing techniques, and much more!

At the heart of ViRTUS is our CEO, Mike. Mike is emotionally intelligent and driven. His core motivation is to make a difference in the lives of others. That is to say, his passion is creating positive change for his colleagues, clients, and community.   Mike talks about his transition away from subscription-based revenue, his lead generation process, curating introductions, his first open enrollment program, and much more!

As President and Partner of Hunt Big Sales for over 13 years, Carajane Moore leads the company in strategic vision and implementation. Since joining the company, she has instituted vital operational and structural changes to the business resulting in growth of over 50 percent in less than three years.   Carajane talks about how the company made $1 million within its first 12 months, sales processes, authoring books, and much more!

Following his retirement from Premier League professional football at the young age of 22, Aaron Tighe worked in the field of Business Sales and Sales Management for 30 years. He began my sales career in the UK with NTL before moving to Australia in 1999, where he joined the competitive telecommunications industry with Macquarie Technology Group. Aaron has been the spokesperson for the company's Heartbeat program, which won the Gold Winner Award for the 'Best in the World' customer experience program at the World Communications Awards in London 2020.   Aaron talks about his latest book, “What You Already Know & Don't”, discusses how technology has changed professional sales in the last 24 years, and much more!

Jay talks about his managed security service provider business and shares his strategies of selling and exiting the business!

A professional speaker and advisor dedicated to helping businesses 2X their income from existing customers, fueled by a valued workforce. She achieves this through a proven Heart & ScienceTM Loyalty model, merging 25+ years of CX and Marketing roles at reputable brands like Liveops, Verizon, Schindler Elevator, Wilton Brands and AT&T. Her expertise is further enriched by an MBA and certifications in Customer Journey Management. Stacey talks about her transition from corporate to entrepreneur, customer service and experience, communication, and much more!

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor. He is CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” by the Silicon Valley Business Journal.  Bryan talks about how humanizing yourself and your business gives you an advantage in the market, getting and maintaining clients, dealing with burnout, and much more!

Gabe's expertise in sales, marketing, recruiting, and management began when he started his own business after graduation from the Barney School of Business at the University of Hartford. He owned and operated his own sales, training, and marketing firm for more than a decade. He excelled in training sales and marketing professionals, and additionally, Gabe has had a successful career in executive recruiting. He has been instrumental in expanding the company's search and placement for IT, Software Development, Sales, Customer Success, Marketing, and Executive leaders.   Gabe debunks the myth of cold-calling being an outdated tactic for prospecting as well as working with tight niches, grabbing high level attention, growing the business, and much more!

Ken is the founder and President of Newpoint Advisors and has 25 years of executive leadership experience in stakeholder communication. He has worked with clients in a variety of industries in over 150 engagements. Ken regularly takes on profit and loss and risk-management responsibility for cash-constrained companies in growth, leveraged-buyout and turnaround situations. He also has successfully worked on implementing hundreds of initiatives involving operations and project management, team building, marketing, and sales and joint-venture management.   Ken talks about Newpoint's process of turning a business around, helping clients come to terms with their need for help, getting the right clients, and more!

Randall and Marcus talk about their journey into video production, niching towards working with associations, and much more!

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom shares best practices of podcasting and how it can apply to your marketing, networking, and more!