Podcast appearances and mentions of ben willson

I'm so excited to share this special short episode recap with a powerful message. I'm publishing this curation to help you make the most of your time. The episode features segments from the episode 081 all about making sales calls. https://richie.libsyn.com/coaching-how-to-do-a-proper-sales-call-without-selling ====== This podcast is from a raw recording with a client / joint venture partner Ben Willson. Please excuse the audio quality. The content is worth it! Richie is an entrepreneur and an entrepreneurship coach. Coaching is a level above "training" in that coaching is personal, relevant and not designed necessarily for "flavor-of-the-month" mass market consumerism. Coaching gets results when coaches bring a higher level of thinking to the conversation. Richie's goal is to help the client get results beyond the results they think they want and to make that happen in the present by building systems to support it as opposed to never-ending steps toward it. Listen in to learn how to do a proper "sales" call without "selling."   This coaching and sales methodology is backwards and counterintuitive to general coaching programs that prioritize internal sales over external impact. Change how you're paid, change your life.   Richie had just taught Ben how to do an introductory strategy call in preparation for a program Ben proposed as a 6-week online mastermind. The next day, Richie called Ben to ask how the calls were going and the first thing he said was, "I get it." Richie taught Ben how to be human before a salesperson, how to add extreme value without ever making an offer (while providing the right context and offer after understanding the client's needs) and how to do high-ticket selling without selling at all. Ben did two calls within 24 hours and both sold (one over the phone and one later after checking schedules)--providing extreme value to the potential clients while earning more money over two calls than many make in an average month...and counting.   - Meaning and money can go together.  - You can learn how to sell without "selling" too if you want.  - In this way, when you provide value upfront and people still don't buy what you have to offer, it's still worth your time. - ...because the helpful purposes to both parties are still fulfilled.    Listen to this podcast and discover what it means to be a coach. Email Richie@RichieNorton.com for more info to be coached by Richie and his team or to deepen your own coaching effectiveness.     Go here to create your own "on-mission" experience in life and business:  www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/ RICHIE NORTON SOCIAL:   INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton

If you struggle to connect with your audience and move people to action, you want to listen to this conversation.Ben shared with us how comedians and marketers are alike.The relentless commitment to testing messages.The search for connection with an audience.But comedians bring humour to the table. An element that creates a positive image with your brand.A point of view that segmentates your audience into “evangelists”, not just followers.Some of this conversation #GoldenBoulders:

DO YOU WANT TO SELL MORE PRODUCTS? ARE YOU STRUGGLING WITH HOW TO GET MORE ENGAGEMENT AND CONVERSIONS ON YOUR ADS? YOU'RE NOT ALONE, MOST BRANDS STRUGGLED WITH THIS AT SOME POINT... Ben Willson is the co-founder of Komedy.io. They Help Boring Brands Become Interesting. In this episode of Conversion Shortcuts for Ecommerce, Shanon and Ben talked about the reason why humanizing your brand is the best thing you can do on this online landscape right now. We'll also go over some strategies on how to approach your marketing, your advertising, and your target audience when it comes to increasing engagements and conversions. You'll Learn: How to increase trust instantly in your ads One of the biggest mistake entrepreneurs make in the online world The 90% of what entrepreneurship really consists of And much more. FAVORITE QUOTE: “The more you can be a human, the more other people will see you as a human" CONNECT WITH BEN WILLSON: https://www.instagram.com/benllwillson/ https://www.MakeAdsFunnyAgain.com https://www.Komedy.io THANKS FOR LISTENING!

#81 This podcast is from a raw recording with a client / joint venture partner Ben Willson. Please excuse the audio quality. The content is worth it! Richie is an entrepreneur and an entrepreneurship coach. Coaching is a level above "training" in that coaching is personal, relevant and not designed necessarily for "flavor-of-the-month" mass market consumerism. Coaching gets results when coaches bring a higher level of thinking to the conversation. Richie's goal is to help the client get results beyond the results they think they want and to make that happen in the present by building systems to support it as opposed to never-ending steps toward it. Listen in to learn how to do a proper "sales" call without "selling."   This coaching and sales methodology is backwards and counterintuitive to general coaching programs that prioritize internal sales over external impact. Change how you're paid, change your life.   Richie had just taught Ben how to do an introductory strategy call in preparation for a program Ben proposed as a 6-week online mastermind. The next day, Richie called Ben to ask how the calls were going and the first thing he said was, "I get it." Richie taught Ben how to be human before a salesperson, how to add extreme value without ever making an offer (while providing the right context and offer after understanding the client's needs) and how to do high-ticket selling without selling at all. Ben did two calls within 24 hours and both sold (one over the phone and one later after checking schedules)--providing extreme value to the potential clients while earning more money over two calls than many make in an average month...and counting.   - Meaning and money can go together.  - You can learn how to sell without "selling" too if you want.  - In this way, when you provide value upfront and people still don't buy what you have to offer, it's still worth your time. - ...because the helpful purposes to both parties are still fulfilled.    Listen to this podcast and discover what it means to be a coach.     Email Richie@RichieNorton.com for more info to be coached by Richie and his team or to deepen your own coaching effectiveness.      Go here to create your own "on-mission" experience in life and business: www.richienorton.com/76daychallenge   Want to continue the conversation? Join us!   RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast   RICHIE NORTON SHOW NOTES AND RESOURCES: http://www.richienorton.com/   RICHIE NORTON SOCIAL:   INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton

In this episode I get to know Podcast Host and Founder of Komedy an agency helping brands become authentic, Ben Willson. We discuss his journey with depression and how he went from months in the basement to being able to launch a successful agency.On the show he talks about his perspective on being an entrepreneur having started 17 businesses of his own. We dive deep into habits, mindset and the tools Ben was able to implement to get out of the dark moments in his life.As he says "Comedy can help you humanize brands".If you like what you hear you can reach Ben directly at: manylink.co/@benwillson/To connect with a community who shares the Vibe Talk Awaken spirit to elevate our consciousness and share information join our Awakened Community. To stay connected: follow VibeQueen on Instagram, Facebook + Twitter. For Vibe Talk Awaken updates: please follow us on Facebook + Instagram.Leave a review for the show on Apple Podcasts and get 50% off Moon Vibe Box, a spiritual kit with everything you need to set the vibe and cleanse your space! Take a screenshot and tag @vibetalkawaken on IG and I will send you the promo code to your inbox.Curious to start your own show? 5 key reasons why you should start a podcast if you're an entrepreneur. Read more here.Intro + Outro music by: VibeQueen ft. Zaptra "Nirvana".You can hear more music by VibeQueen here.*This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.Advertising & guest inquiries: click here.Support this podcast at — https://redcircle.com/vibetalkawaken/donations

We've got a great show ahead of us today for anyone interested in applying PLAY THEORY to business, entrepreneurship, marketing, and mental health! We sit down with Ben Willson and discuss how Play Theory benefits the marketing process and how to leverage Play Theory to navigate the loneliness and hardship of entrepreneurship. Ben Willson is […]

Did you know that you can hire the world’s funniest people to help you with your company’s creative work? Meet the founders of a new company that helps you do just that. Peter McGraw chats with guests Stephanie Houng and Ben Willson. Stephanie is the co-founder and CEO of Komedy IO, a new platform that brings together brands and comedians to create creative content. Stephanie founded a media and marketing consultancy in Asia, working with clients such as Toyota, Doritos, and Disney. Ben is an accomplished marketing professional, including having founded a Dental Marketing Agency and Consulting for Fortune 500 companies. Love the show? Subscribe, rate, review, and share! Here’s How » Join the I’m Not Joking community today: petermcgraw.org Peter McGraw Twitter Peter McGraw LinkedIn

Did you know that you can hire the world's funniest people to help you with your company's creative work? Meet the founders of a new company that helps you do just that. Peter McGraw chats with guests Stephanie Houng and Ben Willson. Stephanie is the co-founder and CEO of Komedy IO, a new platform that brings together […]

Part 3- Ben Willson is an absolute rockstar. This Guy tells his story through the analogy of brush strokes on a painting. Each one is different, at the time each stroke may not make sense, but to the artist each stroke builds the masterpiece and final painting. He shares his life lessons on his journey in the trenches. (There are a couple of audio glitches but keep listening) One of the greatest takeaways for me was his ability to remain so incredibly CURIOUS about life. His curiosity has led him to game changing events, including throwing massive parties for over 5,000 people. He had these parties for special guests including American Authors and Macklemore. With his #funnelhacking skills he has built funnels that have created massive growth in many different companies. How to look at the world different? This is something Ben takes to a whole new level. He talks about being able to learn from every single person he meets including billionaires to homeless people. This interview is incredible and there is so much to learn. If you want to learn more about Ben check out his podcast or connect with him on social media. https://www.instagram.com/benllwillson/?hl=en https://www.facebook.com/ben.willson.311 https://www.conversionmarketingradio.com/ I had the opportunity to be interviewed on his podcast check out the the interview Passion Into Extra Income here: Podcast:https://www.conversionmarketingradio.com/cmr-38-david-diehl-turn-your-passion-into-extra-income Show Notes: Lessons Learned From Running a Marathon 1. Follow the basic techniques to eliminate unnecessary pains 2. When it hurts remember lesson number 1 3. Keep your head in front of your feet. Think before doing, but don't stop doing. Make sure to follow Ben @benllwillson and check out: https://www.conversionmarketingradio.com/ Are you lookin to start your #funnelhacker jounrey? Click here to get started with a 14day free trial: https://webclass.clickfunnels.com/signupnow/?cf_affiliate_id=1485760&affiliate_id=1485760&aff_sub=dashboard&aff_sub2=fhauto --- Support this podcast: https://anchor.fm/self-reliant-wealth/support

Part 2- Ben Willson is an absolute rockstar. This Guy tells his story through the analogy of brush strokes on a painting. Each one is different, at the time each stroke may not make sense, but to the artist each stroke builds the masterpiece and final painting. He shares his life lessons on his journey in the trenches. (There are a couple of audio glitches but keep listening) One of the greatest takeaways for me was his ability to remain so incredibly CURIOUS about life. His curiosity has led him to game changing events, including throwing massive parties for over 5,000 people. He had these parties for special guests including American Authors and Macklemore. With his #funnelhacking skills he has built funnels that have created massive growth in many different companies. How to look at the world different? This is something Ben takes to a whole new level. He talks about being able to learn from every single person he meets including billionaires to homeless people. This interview is incredible and there is so much to learn. If you want to learn more about Ben check out his podcast or connect with him on social media. https://www.instagram.com/benllwillson/?hl=en https://www.facebook.com/ben.willson.311 https://www.conversionmarketingradio.com/ I had the opportunity to be interviewed on his podcast check out the the interview Passion Into Extra Income here: Podcast:https://www.conversionmarketingradio.com/cmr-38-david-diehl-turn-your-passion-into-extra-income Show Notes: Lessons Learned From Running a Marathon 1. Follow the basic techniques to eliminate unnecessary pains 2. When it hurts remember lesson number 1 3. Keep your head in front of your feet. Think before doing, but don't stop doing. Make sure to follow Ben @benllwillson and check out: https://www.conversionmarketingradio.com/ Are you lookin to start your #funnelhacker jounrey? Click here to get started with a 14day free trial: https://webclass.clickfunnels.com/signupnow/?cf_affiliate_id=1485760&affiliate_id=1485760&aff_sub=dashboard&aff_sub2=fhauto --- Support this podcast: https://anchor.fm/self-reliant-wealth/support

Part 1 - Ben Willson is an absolute rockstar. This Guy tells his story through the analogy of brush strokes on a painting. Each one is different, at the time each stroke may not make sense, but to the artist each stroke builds the masterpiece and final painting. He shares his life lessons on his journey in the trenches. (There are a couple of audio glitches but keep listening) One of the greatest takeaways for me was his ability to remain so incredibly CURIOUS about life. His curiosity has led him to game changing events, including throwing massive parties for over 5,000 people. He had these parties for special guests including American Authors and Macklemore. With his #funnelhacking skills he has built funnels that have created massive growth in many different companies. How to look at the world different? This is something Ben takes to a whole new level. He talks about being able to learn from every single person he meets including billionaires to homeless people. This interview is incredible and there is so much to learn. If you want to learn more about Ben check out his podcast or connect with him on social media. https://www.instagram.com/benllwillson/?hl=en https://www.facebook.com/ben.willson.311 https://www.conversionmarketingradio.com/ I had the opportunity to be interviewed on his podcast check out the the interview Passion Into Extra Income here: Podcast:https://www.conversionmarketingradio.com/cmr-38-david-diehl-turn-your-passion-into-extra-income Show Notes: Lessons Learned From Running a Marathon 1. Follow the basic techniques to eliminate unnecessary pains 2. When it hurts remember lesson number 1 Make sure to follow Ben @benllwillson and check out: https://www.conversionmarketingradio.com/ Are you lookin to start your #funnelhacker jounrey? Click here to get started with a 14day free trial: https://clickfunnels.com/?cf_affiliate_id=1485760&affiliate_id=1485760&aff_sub=dashboard&aff_sub2=trial --- Support this podcast: https://anchor.fm/self-reliant-wealth/support

What keeps someone from starting a side business that adds an extra $5k or $10k to their income? David Diehl, Serial Entrepreneur, Author, & host of the ‘Wealth Reliance’ podcast sat down with ‘Conversion Marketing Radio’  host, Ben Willson, to discuss the roadblocks everyone faces when starting a side-hustle business. The TRUTH is that it doesn’t take $$$ Millions of dollars to impact your life, have more fun, or reduce stress when it comes time to pay bills. Enjoy & take notes!

For many of us that are a non “salesy” sellers who may be passive or introverted, Scott Fleming has a unique way of selling that has changed the sales game... Ben Willson sits down with Scott Fleming, the VP of sales of a rapidly growing startup, Nozani. Scott shares from his arsenal of sales processes and positioning on how to sell without losing your dignity.

On this Episode, Ben Willson shares a way to hack your productivity with a simple, easy to implement technique, and some free software to help you do it.

Click above to listen in iTunes.. Here's the Pattern I've Noticed 'the Greats' Following... What's going on everyone. This is Steve Larsen, and you're listening to Sales Funnel Radio. Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. Steve Larsen: Hey, you guys, super excited for this episode here. I've got somewhat of a treat here. This is a little bit different. One of my buddies, Ben Willson, totally the man, been friends forever with him, actually made my first dollar online with him, while I was in college. He's the man. Anyway, he and I chat all the time, super good friends, and he had a question about content creation strategies and how to go about doing it in a way where it doesn't suck up your entire life. What I wanted to do is drop in a Vox conversation that we had about that very topic. So what I'm going to do is I'm actually ... I have the Voxers right here, and I'm just going to drop them in right here, so you guys can hear them. It is a little bit long, but I think the strategies that I say in here should connect a lot of dots for people and help people understand more about how we can produce so much content in such a little amount of time. This is literally how I am doing it. There's more of this that I'm implementing personally, as well, my own processes. Honestly, when you start looking at about how all the gurus actually create so much stuff, most of them are doing variations of this, if not this exact same thing. So let me go ahead and go over to the episode here, and please let me know if you enjoyed this, and give a shout out to Ben Willson for asking the question and sucking this information out of me, because sometimes I don't realize some of the things I'm doing. I'm just doing them. You know what I mean? So this was helpful. Ben Wilson: What am I doing? What am I doing? How should I say this. I spent eight months creating my first info product before I ever sold any of it. You know that I mean? Eight months, and it sucked, and I thought I was doing it the right way, but it was the total wrong way, because I still had not hung around Russell to realize what he actually was doing. Now, though, I know exactly how he does it, which is awesome. The way he pumps out so many freaking products ... because he has a hold. I mean, granted he's got a graphics guy. He's got a video guy. He's got a Facebook guy. He's got this. He's got this, whatever, but he's still the main creative, you know? He is. He's still the main innovator of products there. What I've noticed, watching him, is that ... so I spent eight months creating that first product, and no one bought it for months after it was done. Instead, and this is the scariest thing on the planet, but it is ... How should I say this? Dude, he sells stuff before he ever, ever starts creating it, and it's the way he rolls it out, and he pre-frames it with everybody, so they know that it's not ready. He says, "Hey, look," two weeks from the time that it starts ... I'm sure that, I've talked about this on my podcast before, so you're probably like... That's how, though, like "Hey, it starts in two weeks. Part of the early bird pricing is we're going to give a little price drop as a thank you. It's $9.97 to join." Then one week out, "Hey, it's one week away, $9.97 to join, early bird pricing." Then on the actual day, "Hey, guess what? It's actually, opened today, but we're still accepting the early bird pricing deal," right? Then a week after you've opened the cart. "Hey, good news. You guys don't have to wait like everyone else did. You can get started right now, for just $9.97." Same thing two weeks in. "You don't need to start. There's already two modules that are already done in there for you." But really, what you're doing is, so that's the surface level that everybody sees but what you're actually doing and this is how I build Secrets Masterclass what you're actually doing is you put an ask campaign onto every single module, so you know at least what the models are gonna be but they're not created yet. So on every single module you have an ask campaign. So let's say the first module was about how to drive Facebook ads and module number two is about how to talk to people on the phone, I don't know I'm just making stuff up. Let's say module number three is about whatever. You would go and you would say, "Okay, I'm so excited for this module with you guys." Sorry, "So excited for this module with you guys." Module number one's going to be all about Facebook ads just so I make sure I've got the content correctly, addressing your needs. What is your number one question or challenge about Facebook ads right now? And they're, when they go through and answer it they're giving the freaking content that they're asking you to create. It's funny because I usually go way past what they're expecting, way overboard. I have totally done that on this [inaudible 00:05:17] products thing. 100%, you know what I mean? Because I'm building stuff that they didn't even know existed, which is fine 'cause I'm going to use it in other areas, but I won't probably sell it like this in the future. Anyway, so that's one way as far as rolling out courses and you probably, I mean you probably know that, I'm sure. Here's another way, I'm just going off the top of my head, like here's several ways of repurposing content like an absolute beast. So we'll have, do you know the difference between, this is also one of the major keys, it's the difference between an opportunity switch and an opportunity stack. If you, I know you've read "Extra Secrets" but, when it's an opportunity stack, those are way easier than opportunity switches, with an opportunity stack and we're just doing like one off sales when they're, "Hey we should sell this," but it's not like a continuity, it's not like easily continuity based thing like, Funnel Immersion, do you remember that? I don't know if you ever saw that but Funnel Immersion was like the back archives of all the treatings he had done for his inner circle. So like 300 bucks. It was amazing. And on day two it was like $400 for the same content. On the third day it was $500 for the exact same content because on the fourth day it closed out and you still can't buy it. If you go to Funnelimmersion.com you still can't buy it but what it did is it let us create a product. Sorry. It let us create a product and get paid for the creation of the product. Okay he doesn't like to create content without getting paid for it. So he always sells it first and then he goes out and he creates the content second. So it's the same kind of thing so all he did was he had these pre-created things and all I did was I aggregated them and we sold it, it made 300 grand in like three days it was ridiculous and we closed it out but now what we know is that that offers awesome. So it becomes a very easy upsell in other funnels. So, I can't remember which funnels I'm part of right now, but you can't buy it on the open web, which is awesome because it's let us say in the pitch now, on the first OTO, "Hey this is literally not available on the internet." You know the back archives of X, Y, and Z is $300 and we know it converts well because it sold so well so he'll take these one off products and make them the upsells inside other funnels where it makes sense to have that thing. And I'm trying to think what other ninja strategies or content tips. The repurposing thing that is totally, I'm sure that's kind of self, I'm sure you've done that before too. That's why I like [inaudible 00:08:20] so freaking much, oh my gosh, I just create one podcast episode and it blasts all over the place on youtube and video platforms and also, tons of social medias and the blog and, it just gets repurposed like a beast. It's kind of cool because if you can get your own content strategy down it lets you feel to the rest of the world your like, a hundred guys. When your just like one or two. Here's another cool strategy that I'm actually gonna start implementing it, especially as I go solo. Dude, I know you've noticed content creation takes for freaking ever and it's a huge pain in the butt so I'm gonna start doing what I've seen a lot of other inner circle people do and actually I've actually already been doing it to a smaller degree. And that is a lot of these guys will bash their content in a serious way. Sorry, dude I'm yawning like crazy, I gotta go to sleep soon. [inaudible 00:09:24]at like 2 AM I gotta go to bed now but anyways so what they'll do is this. They will find themselves a graphics guy and like a general social media manager person. Kay, and what they do is and this is what [John Lee Dumas 00:09:44] does, JLD, entrepreneur on fire, I got to listen to him, got to talk with him, he's a cool guy. They will schedule all of their interviews for their podcasts for all of their content creation or every video they're gonna shoot for that, for the next while, you know, three months even and his team gets it transcribed, takes a picture from it to turn it into a meme, they turn it into a podcast, they turn it into a blog post, into an Instagram thing. Anyway they repurpose it into every platform that you can even conceive in a week's time. So first of all it gets passed to this person and they create a meme out of it. And then they hand it off to the next person and they get the next one and they create it out of the meme out of that one and they hand it off to the next person and this next person what they do is, and this is these ridiculous content generating machines that they put together. Yeah, they don't have to spend all the time creating all this stuff. They spend several days at the beginning of each month. John Lee Dumas, I know he does, he told us that he does his interviews the first two days of every month. So they'll only be one hour interviews but they'll be back to back to back to back. He's like they're killer days. They're good days but they're killer. He's like, "I'm totally rocked by the end of it, but then I hand it off to my team they do the editing, then they put it all together, and then they drip it out. Every single day for the next ever." I mean he podcasts literally every day that's like JLD's thing but that's how though, that's how he does it. Stu McLaren, for his membership sites. Dude that dude makes $627,000,000 a year on membership sites that he only actually spends two weeks a year creating. Most people don't know that. Isn't that crazy? So what he does is his membership sites are heavily based on interviewing experts and each month they get a new expert interview, they get a blog post, they get a behind the scenes thing. A lot of cool stuff and the persons paying them $27 a month or something like that and it could be about recipes. Whatever. What he does is he'll fly in twelve different experts and he interviews them all in a single day and he creates all the content and all the models, all the courses, everything over the next week or two and then it's constantly, it's dripped out, so it's evergreen for each person that comes in and he's set for literally a full freaking year and ... it's behind the scenes of all these guys doing all their content in course generating that has been, it really opened my eyes. To think through, like so I'm gonna start doing that because I got a business to freaking run man. But I got to talk to my audience. I try to podcast at least twice a week that's what I want to do though. Dude publishing has changed my life for that one so I can't not publish. Ben Wilson: Not publishing feels like I'm taking away future of thousands of thousands of dollar per day for my self. Because if I publish and I just make a- Steve Larsen: I'll text her to... Ben Wilson: A following out of it like, I think publishing is as powerful of a skill as... because if you can get publishing down, dude some of the worst YouTubers out there have no idea what they're doing at all but they have these gigantic followings. They don't know how to build funnels, they have no idea how to monetize anything, but they get these massive, massive followings, really, really quickly because they figured out how to publish and be an attractive character and tell stories, which is mostly what it is, it's just story telling. And ... anyway that's seriously what that is though. But that's what I've, anyways that's what I've learned. Here's another cool little tidbit, when these guys go and create courses, so they'll go, they'll go usually whatever easiest to create the actual content that's the medium that they'll go for so like, I do podcasting cause it's really freakin' easy for me to repurpose that stuff and... and turns it into a video for me as it's getting publish, which is awesome so I don't have to make a video. So Russel will film an entire module or even an entire course in a single sitting sometimes. He's got so much backlogged content that he doesn't totally need to do that anymore so well I'll just take and pick and grab different things and repurpose from other courses and, you know what I mean like, I do that all the time. That's what Secrets Masterclass is. And then we filmed a single intro video for each module in just a single shot but what these guys will do though for their courses, they call it thud factor. Okay thud factor is if you were to take a book and drop it on a table from a foot high, like what kind of thud does it get so this is an actual thing called thud factor. I think this comes from Danny Kennedy or something like that. But what they do is this, is when they go and create these courses that put things together, it's the same reason ... Anyway let me tell you the thing and then tell you how I'm doing it. Cause I totally have been, which is awesome. But what they'll do is, they'll go film the whole course, they'll take that, they'll get it transcribed and turn it into a workbook, or a news letter or transcriptions, they'll take the videos, they'll put it into a member's area but they'll also take the videos and put 'em into, they'll put it into 12 thumb drives, it could easily fit on one thumb drive but that takes away thud factor. Kay, in the workbook it would make fiscal sense to print double-sided. They don't. They print single-sided because it's thicker and you have more thud factor. So when you get these boxed sets from these people. You open it up and we all consume content in different ways. I never read blogs, I'm shocked when people read mine, I know it's good to have so I do it. Right? Cause there are people that will read it so someone will each out and say, "Hey, I was reading your blog," and I was like, "Wow I forgot I had one." It's all part of the system I put up. And, "This sounds awesome, X, Y, and Z," but like they've never heard my podcast. They're just reading transcriptions from it. Anyways it's fascinating stuff. Russel has all these box sets, all over his book shelves and what they are is their swipe files to him, meaning it's some guy who had awesome thud factor so they went out and it's this right there's a, first there's an actual iPad that has the course pre-loaded on it or you could listen to it on your computer and there's twelve thumb drives with all the courses spread throughout there. Or if you want there's a notepad where all of it has been transcribed and you get a huge massive, three ring binder and it honestly it could have fit on a two inch three-ring binder but it looks so much better it's on a four to six inch reading binder, you know what I mean? And so you get this box that's huge because what they're trying to create inside the person's mind is finality. If there's finality in the brain, right that gives the warm fuzzies to a buyer that they have found a solution, that they've arrived, they come home, that there's no more reason to look anymore cause I found home. So that's how they're doing that. That's just a whole bunch of different content generating strategies man, when it's all said and done it's all about batching it and especially if you're regularly publishing, it's about batching it. If you're course creating it's usually about selling it first so you know it actually sells and then creating one module at a time with them. So that first group that comes in with you is creating a content with you so that everyone that follows up afterwards and is buying afterwards you know that its awesome content because it was basically user created, they just don't know that. Anyways that's pretty much it though. And then they look for ways to duplicate themselves so live QnA calls are amazing, group QnA not one on one. One on one QnA calls to be sold at for a higher ticket price, higher up in the valley ladder. The group coaching QNA calls are awesome because you can record those, get them transcribed, you can give the audio, you can turn it into a video and make a youtube series out of it. You can take that and get it transcribed and put it into a monthly news letter with, "Hey this is the groups'-" dude, tons of people do that kind of stuff and I used to think it was kind of a joke honestly but it is ridiculous how powerful it is. And like there's tons of people who won't ever get on the QnA calls but they will listen to every single replay. You know what I mean? 'Cause that's how they consume content. I don't ever read blogs, I watch youtube videos and I listen to podcasts. That's how I consume content. I don't ever answer my phone and that's ... it's all about this concept that Russel talking long a Vox man sorry about this. I hope this is okay but it all revolves around a concept called conversation domination, I can't remember who first said that but, we wanna dominate every single channel, dominate every single conversation. Gary V taught that back in the 1950s there were like three different channels. NBC, ABC, and whatever alright there weren't that many and the reason Tony Robbins is Tony Robbins is because back when there was only three channels in the TV, he had ads on every single one of them. That's like how he blew up. Right, I mean that's why he's so big. He dominate, I know it wasn't the 50s but 60s or 70s or something like that. That's why he's Tony Robbins because he dominated those channels and so Gary V teaches that the phone is like the TV of the 70s. There's only three or four channels you got YouTube, there's Facebook, Periscope, you know, if anyone gets on it anymore, Instagram. Those are the channels. It's all about conversation domination so you make sure you are auto publishing to every single one of those platforms as frequently as you can because you'll dominate conversation, there's no other room for someone to even think about something else because you are literally dominating all conversation inside of it so that's why Russel publishes so freaking much. It's way more than a single person or follower or lover of ClickFunnels can ever consume and it's actually on purpose. Anyway, I'm probably preaching to the choir on a lot of stuff. I just, I love this topic because, it's a huge deal. It's a big deal. And it blows my freaking mind when somebody does not take publishing seriously because if they actually want to have a successful business, especially in the social media world, and they're not publishing, they're kidding themselves. I kind of scoff at it honestly, it's like okay. Like cool, this is just a wish for you then, it's not a real thing yet. You know what I mean like that's why I wanna, that's the kind of attitude I have towards people when they're like, "Well I don't know that I wanna be publishing," I was like, "Well, get ready to not make money then." You have to and anyway doesn't have to be crazy either, those are, a lot of those are extreme ways, the way I do it is I literally batch, I'll usually record three episodes at a time in my podcast of each one. I go send it, I get it all transcribed on one shot and I send it over to somebody and she turned it into a blog post and she uses this cool tool called SE Oppressor, which mimics Google algorithm so she can see how my blog will rank before we actually publish it, which is kind of cool. It fully works too, it's why Google Click Funnel my stuff starts popping up all over the place. It's totally worked. Just good, that was what I was going for. And then I give her a schedule to release it all on. That's kind of it. But because of... and how she's pushing it out it blasts to like 18 channels or something so. Anyway those are some long freaking Voxes man but anyway helpfully. Steve Larsen: It's Steven holy crap you that, just pieced it together. You just straight pieced it together. So I've heard a lot of the stuff before but in snippets and in little bits and everything like that. What you just packaged in the, those two boxes, that was mind blowing ... I feel like I owe you lots of money for those two Voxes because that was nuts. I actually, I legitimately I think I'm gonna transcribe what you just said and dude straight up, I would, you should easily just make that a podcast, I wouldn't even change it. Dude thank you for seriously taking the time to answer that question. I was literally what I was looking for and to the depth that I needed it 'cause like I said there's a lot of the information that's been said before but you connected the dots to a lot of things as to how you repurpose the contents and then how you go about creating the content and then repurposing it and dude you're a freaking rock star. That was a lot I literally have to listen to 'em again. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Wanna get one of today's best internet sales funnels for free? Go to salesfunnelbroker.com/freefunnels to download your pre-build sales funnel today.

Ben Willson sits down the Relentless Ian Wendt, The Sales Manager and Trainer of the largest Face-to-Face Sales Team for Dish Network.  Ian shares insight into what it takes to close the right customers, and how to develop your message to shape the way you sell.  He's trained hundreds (if not, thousands...) of salesman for nearly a decade and has curated the best sales training into a proven system that drastically improves conversion rates of those who use it.

In this Episode, Ben Willson interviews Kyle Rawson a CEO of Two (2) companies, Darci Media & Syphon Sound. The "Nitty-Gritty" and What to look out for: The secrets behind how to make video content that can entertain and convert the audience into interested leads... the answer is NOT what you might think it is Kyle talks about how a single video caused his business to sell out of Inventory in less than 24 hrs of releasing the video What the struggles of an early entrepreneur goes through and how to continue pushing through those entrepreneurial battles to the other end And lastly, the time when Ben and Kyle first met on a mountain and Kyle telling Ben to continue "Falling" on film Link to the Kickstarter Video that helped launch Syphon Sound and turn it into the Brand that it is today.     Video Link: https://youtu.be/2doLdkN-_jo   If You're Interested In Learning More About Digital Marketing Conversion Strategies, Be Sure To Subscribe To Your Favorite Channel: Website: http://bit.ly/2vqJYXg Facebook Page: @conversionmarketingradio Twitter: @convmrktngradio iTunes: http://apple.co/2xjinoi Google Play: http://bit.ly/2z0b46P

CMR-3-Interview-Grant-Tanner-Conversion-Marketing-Radio-Ben-Willson.mp3   [00:00:03] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients Into paying customers. If you're here To learn about maximizing Your business, Without wasting money on "Vanity" results, then consider subscribing to this podcast. And Now, Here's Your Host, Ben Willson.   [00:00:24] Hey Guys, Welcome to Conversion Marketing Radio. I am super excited for today we have a special guest on the show. His name is Grant Tanner; someone that I've known for quite a while and is an absolute rock star at selling. He's also taken into the Internet marketing world and even quit his job recently to do so. And I can not believe that the Internet is just trying to prepare itself for brands and he's able to do what he does selling on the Internet.   [00:01:00] It's just going to change everything. So welcome Grant. Thank you. Absolutely.   [00:01:07] I know Grant from when him and I used to be at the small consulting agency in the health care industry and Grant actually was he came in to be a business development guy and to absolutely change the way that the company was selling their services. And so I wanted to kind of pick Grant's brain because he's known for selling being some of the best sellers and all his companies and businesses that he's been in. And see what some of his tactics strategies his secrets are of how to close any deals.   [00:01:41] Yeah absolutely.   [00:01:43] So before you get into a sale is there any secrets any tricks you do anything to get your mind repaired.   [00:01:55] Yeah I mean depending on the context right. So.   [00:01:59] I like to look at sales and some of my formal sales training is you want to look it's you know I've I've been formally trained as more of consultative or more consulting as opposed to selling like you're like teaching people or you want to have a conversation with someone.   [00:02:18] OK. And really the whole thing is you want to.   [00:02:23] This you want to you want to find the facts you want to discover their issues.   [00:02:28] You want to learn about their needs and you want to really when it comes down to is what is driving them right. What is their ultimate motivation?   [00:02:40] And so there is there is some formal sales training is called Find.   [00:02:44] If I end the facts issues issued these drivers and that can be more of a foundation or a way of selling.   [00:02:52] Right. So we use that we use that in the financial industry a lot of people would come in and kind of start with the facts. Hey what brings you into my office today and why are you here and what can I do for you. You know sitting down and having a conversation and yet they come in and say hey here's my issue right the lay down an issue and they say Oh well I am wanting to open up college savings account for my kid or I want to do this or that. And then you go from the issue to me. OK so really the ultimate need is you're going to need some X amount of money you're going to need X you know down in the future and ultimately you want to kind of get to the whys you know like why is that.   [00:03:34] Why is that even important to you.   [00:03:36] And then they can open up and say oh well it's always been my dream to pay for my children's college education because I want to see them succeed in life and that's on my bucket list. Right.   [00:03:47] And so you can get to that as you can discover really what drives them and what motivates them or another way of saying it is a lot of people sum it up is the one word in what pain. Right.   [00:03:59] What is the prospects. Pain. Right. What's the pain point?   [00:04:05

  [00:00:00] HEY GUYS WHAT IS UP! We've got to today's featured guest. In fact more than just a feature guest one of my all time favorite people who just tread in the path of entrepreneurship. His name is Steve Larsen. I'm sure many of you have heard of him if you haven't you're behind times and you've got to go check out his podcast that cell phone or radio. Steve are you ready to rock? Well I'm pumped.   [00:00:28] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If You're here to learn about maximizing conversions for Your business, Without wasting money on "Vanity" results, Consider subscribing to this Podcast. And Now, Here's Your Host, Ben Willson.   [00:00:52] Steve works at Click Funnels and I say works. I mean he probably plays act Click Funnels company was charging the world by storm for just a number of reasons.   [00:01:04] He works directly with the founder of Click Funnels, Russell Brunson, as His main sales funnel builders, for multimillion dollar clients. He's got a rapidly growing podcast called 'Sales Funnel Radio'; If you literally haven't heard of it, you're probably going to want to schedule out like a week of time and just like that (That's what I do in my opinion).   [00:01:29] I honestly do believe Steve is the best sales funnel builders in the world and it looks like other people's opinions are clarifying that too. I've known Steve for quite some time and in fact in Marketing Class [from College] we can mix it up and our passion for pushing the envelope in online marketing really is what I feel like caused friendship, right?   [00:01:55] Yeah it was actually you leaning over to me saying hey hook stripe up like this instead.   [00:02:02] That's how we started. You know I was watching bob's or whatever and you know I can do this and that or that I was like whoa you know what I'm doing. Friendship you know dude weirdos United or we were the only to see in there in the marketing class or it was funny. Like you you like marketing. You're like yeah I'm in this class you know like well there's 30 other people in this class. Are just getting degrees. And like maybe I actually do.   [00:02:32] In one of his latest podcasts he mentions that he's a 'seven year night' overnight success which couldn't be more true.   [00:02:42] And we'll get into that definitely on this podcast. And the last thing is the single greatest quality that stands out to me after all the years of knowing Steve is his tenacity and relentless pursuit for pushing through anything hard or difficult that comes along his path. And it's all for the purpose of creating the life that he wants to with. Steve you want to take him in and fill in the gaps from that intro and also just give us a little glimpse into your personal life.   [00:03:12] Yeah of course man that's super nice of you. You're gonna make me weep over here. A business though a lot of fun memories growing up and all the cool crazy stuff he's the teacher. I was thinking through all the businesses when he said that the seven year overnight success. One day I was sitting down. I was like I wonder how many times like I actually failed before quote unquote you know hitting it or

Conversion Marketing Radio EP1: The Netflix Dilemma   [00:00:00] I've got a question for you guys. If Netflix only gave you one movie or TV show to watch at a time and you had two buttons one that said "Yes, watch this movie now".   [00:00:11] And the other by and I said "no thanks". Next choice do you think that Netflix would be more or less successful.   [00:00:21] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on "Vanity" results, Consider subscribing to this podcast. And Now, Here's your host Ben Willson.   [00:00:43] Hey, What's going on guys. How are you doing today. You know I've been thinking about this topic for quite some time now.   [00:00:51] In fact I wrote it out several months ago before I ever considered making a podcast or anything and I just felt like I needed to get it out there and so I wrote it out for myself initially and I'm excited to share with you now and for myself to go through and dive deeper into the entire concept knowing that I'm sharing it with other people.   [00:01:13] So I've got a buddy who I consider to actually be a really good friend of mine. He's a phenomenal marketer in fact he is probably one of the best sales funnel builders in the entire world. You might have heard his name is Steve Larson. He's got his own podcast called cell phone or radio. If you haven't checked it out yet definitely hop over there ASAP. He drops some amazing content every single week. That is literally life changing so when he first started his podcast I was honored to actually be the very first person that he interviewed. At least that's what he tells me. Hopefully that's still true of Stephen so I was doing a like a new business venture at the time with two other friends of mine and as Stephen was starting this and I was telling him about some of the successes he wanted to do an interview. So here's what was going on with that business venture. So we had just launched a minimum viable product on NVP to actually test and see if it was going to work out. And right after we launched I mean I'm talking minutes after launching there was an absolute proven model that we thought wow this is going to be so successful so in that first day we sold eight thousand dollars worth of products in fact that was like 24 hours our sites shut down we had so many people on it at that time. And what came to find out was we had 50000 unique visitors in that very first month.   [00:02:55] The craziest part of all it was without spending a single penny on advertising. So you're probably asking what we did. If you want to learn more check it out on Steevens podcast.   [00:03:08] Because this side of the story goes a little different way. So if you want to see the happy side of it. Check out his podcast. When we first started. And then you can hop back over here and hear the rest of the story because it's great. So good. So my then business partners and I thought we had proven our idea and that this was really going to take off we could replicate it over and over and over again and just crush it. And so what we did is we took two months improving our Web site we took and took quality pictures. We paid to license a ton of awesome pictures and videos to make sure that we looked legit. In fact we also listed more than 500 products from various suppliers around the world and making sure that we also had unique interesting awesome stuff that was similar to other top brands in the industry. Our goal was to make. Our company look and appear as if we were this massive brand that people had never heard of and we actually branded it like we were from the UK figured that was going to be pretty attractive to people thinking weve got a fas

Conversion Marketing Radio Ep 2: Why a Marketing Infrastructure Should be Your Top Priority   [00:00:00] Here's the question of the day is advertising a gamble or a calculated risk.   [00:00:08] Welcome to conversion marketing radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on any of the results. Consider subscribing to respond to. It. Now. Here's your Host, Ben Willson.   [00:00:31] Hey guys how are you doing today. That's been a great day today for me. I'm actually recording this podcast before I head home for the night. I was teaching to potential clients about the importance of not doing what I would call "random acts of marketing" but instead set up an infrastructure or like a system or processes to get the most out of your advertising dollars. A good way to explain this and how I explain this to them was when I was running a running the marketing for an event company I we were challenged with a big issue we needed to get to new cities because if you do the same events in the same city your audience members or attendees get burned out and they stop showing up because the experience isn't as valuable or memorable as before because it's happening so often and it's a big issue trying to get to new cities because you don't have any pre attendees people I can vouch that it's a it's a positive event it's going to be impactful they're going to be able to create these awesome memories and with the amount of events that are happening these days there's a lot of saturation for people's time. Right there's only so many Friday nights that you can hold events and so many times that people are that attendees are going to all other events because they don't necessarily go week after week because even then it's it's not really special. Right. So we need it's come up with a way that could allow us to get to a new city without losing a lot of money.   [00:02:09] Right if you show up to an events just relying on those tickets and attendees don't show up or who you were hoping to show up. You run the risk of losing a lot of money either in your advertising or in the amount of product that you brought that you brought to the event and all the costs that went into it such as like staging speakers things you've got Arends if you don't have the amounts of attendees it really really can put a big damper in your expenses and you can lose a lot of money. So we needed to do this without risking a loss and being able to go into new cities and actually end up coming up with a sequence of advertising steps that really helped me to understand the value of creating and marketing infrastructure or like this process which later became the exact process for the event company it's a market it's a new series and I'm sure that it was going to be successful before they ever stepped foot into the town. So I wanted to share with you guys the same thing that I shared with this client today of what we laid out and what to start looking into your own business of how how you can start ensuring this is less of a gamble and more of a calculated risk.   [00:03:25] So three months before the events we created a a like campaign or a Facebook campaign to LIKE our Facebook page. This was to introduce the idea of the company and the type of event that we were going to have. We used images that we use and all the other advertising but it was literally just to Like our page. We would also then do that. We broadcast it out to a like a more of a broad audience and not to too specific the first part and what was the advertising would say as we're coming to your town and we're coming soon. You could even put out like a we would sometimes put out a like a reference to the month but maybe not even like an exact date if we didn't know that the tow

steve larsen: All right everybody, hey. I'm super excited for today. This is the first interview that I've actually done on, Sales Funnel Radio. It's actually one of the main reasons that I started this podcast. There's so many cool, silent, unspoken entrepreneurial heroes out there. I really, I just wanted to go expose a lot of those stories and share with you guys how possible it is to make a profitable sales funnel. Today, I have, actually one of my good friends, Ben Wilson, on the phone here recording. Ben and I actually have quite a history together. I'd say that I first got into sales funnels online with him, doing products with him. Anyway, I'm excited. We want to go through our story a little bit and share with you guys things you guys can do in your own business. Ben, how's it going? ben wilson: Absolutely good, man. Great to be here. steve larsen: Awesome, awesome. I was thinking back to the time when you and I first met. That was ... We were in college, that was back, what class was that? ben wilson: I think we were probably, Marketing 101, something wasting our time. steve larsen: Yeah. ben wilson: I remember leaning over and you were looking at Stripe, and I was like, "Most kids aren't looking at Stripe in class. Why is this kid looking at Stripe?" Then I leaned over and I was like, "Hey man, we should totally set up an API for you. We could get that going." You're like, "What do you know about Stripe?" I was like, "Yeah, man, I've set up Stripe." That was the start. steve larsen: That was the start right there. I remember I was making an e-book. ben wilson: Yeah. steve larsen: Yeah. That was my first attempt ever at making a landing page on WordPress, and I had spent two days trying to get this stupid theme to do what I wanted it to do. Yeah. That was funny. That project, I think I've sold two copies of that thing. It's on Amazon. ben wilson: That was a good book though. steve larsen: How did we get together after that though? What did we do? I actually can't remember. I just remember... ben wilson: I think we started bouncing ideas off as to what had done in the past. You started sharing to me about, I don't think you called it funnels at the time, you really started looking at affiliate marketing, and how to push products online without necessarily being attached. I think, I don't know if it was a clash, or some type of beautiful art piece. I always got attached, like, "Well, we have to brand it. We have to be attached to some level at what we're doing." You're like, "It doesn't matter what it is. Let's do it and we're moving forward." Just like a rubber band. Sometimes we'd have the snap, but the snap wasn't a bad thing. The snap was like, okay, I'll give up that I don't have to be that attached. You're like, "Okay, we can kind of brand it," and something would actually happen. Then we convinced our teachers. steve larsen: Yeah, yeah, yeah. ben wilson: I was describing this to someone yesterday. We convinced our teachers that what we were doing was a lot more beneficial. steve larsen: Than in class. ben wilson: Yes! steve larsen: I remember that. That was our internet marketing class itself, man. ben wilson: We missed ... I mean, we convinced several teachers... steve larsen: To not go to class anymore. ben wilson: To [call up the class 00:03:52] the class, and they're ... Oh man. I can't believe we actually pulled that off. steve larsen: Me neither. I was thinking about it. We drew up that plan. We got in our internet marketing and they were doing that stupid, SEO old school stuff. We both wanted to shoot ourselves. I noticed you were the other kid in the class that was just pounding their head on the wall. Like, "Oh this crap is so old. It doesn't work." ben wilson: Yes. I remember they were trying to teach WordPress, and they were like, "How do you do such and such?" I was like, every answer, both of us just raising our hands. steve larsen: Yeah. ben wilson: I was like, "Do we really have to sit here the entire time and build you a website? Can't we go build ourselves a website?" steve larsen: Yeah. That's funny. Then we wrote up that plan. It was basically a flow chart for pages. ben wilson: Yes! steve larsen: He said, "Yeah, go for it. Just bring a deliverable." Then we started meeting every morning for two or three hours. Way more than the other kids in class were doing it. I remember we made that first affiliate product. I think it was, Click Bank. Right? ben wilson: [inaudible 00:05:00] was it? Was our first one the weight loss supplements? steve larsen: It was something like ... No, no, it was the social media producer thing. We put a landing page together using some guys weird generator and put 50 bucks on it and woke up the next morning, saw that 50 bucks had come back, and I was like, "Holy crap! We didn't lose money!" We got 17 people to opt in, and we sold it. ben wilson: I was so stoked the moment we didn't lose money. That was the first accomplishments of, like, no way! steve larsen: How did we get with Paul Mitchell after that though? ben wilson: I think he was assigned to our class, and I had to go over ... steve larsen: That's right, you closed him. ben wilson: He was trying to do something with Facebook, and I noticed he had a lot more other issues than trying to do Facebook advertising through our class. Then we had an assignment that was to get 10 people to fill out the survey. You and I looked at each other like, "We could get a lot more than 10 people, but I'm not calling anyone." Right? Let's think hard of a way to get a lot more people. I think there ended up being, was there 1100 people we got to take the survey? steve larsen: Yeah. Everyone else got 100 or something. ben wilson: Yeah. I think they called their 10 people. steve larsen: Yep. ben wilson: Yeah. steve larsen: That was hilarious. Then we started driving traffic for them. Which, I can't believe we did that. Oh, and then the [Arhenis 00:06:32] Project. ben wilson: Arhenis. You and I were out for what, 72 hours straight building a website, and then come to find out, the guy didn't even mention his website that we had built for him after being asked by him to build this website. steve larsen: Gosh, that whole thing was so weird. ben wilson: We were like, "There's a million people watching right now, and the only way you're going to further your career is by sending people to this website, and you got 2 hours to do it." We sat, I sat, we sat there and even Paul Mitchell watching. They're like, "Okay, any time now, any time now." steve larsen: Mention, just say the URL, just say, and he never did. ben wilson: We're like, "We do not have to run any type of funnels. If you just by chance mention this email address that you paid $1800 for, if you could just mention it once." steve larsen: It would be great. Those of you who are listening, Paul Mitchell asked us to come build out ... They basically said, "Hey, we're getting on tv in 2 days, we need a website people can go to, and we need a lead capture system and all this stuff." This was ... Just mapping the same time, this was when ClickFunnels was still in beta. It was a while ago. It was way longer than that ago. Man, how long ago was that? That was 2 or 3 years ago now wasn't it? ben wilson: We're coming up on ... I mean, it's been 18 months since I graduated, and that was before my last semester. Yeah, at least 2 years. steve larsen: Yeah, yeah. Paul Mitchell, they hired us ... I think we're okay. I'm going to say names. This is a while ago now. They wouldn't pay us, and this is what I love about Ben. Ben looked over at me, and I can't remember the exact phrase. You know, I won't say the phrase he said, but you had this crazy look in your eye. You're like, "Dude, I'm going to go put one period in their code." I was like, "What?" I remember just watching you, and we were in the library on campus. You opened up the back end code, and you put one period in their PHP, in their code, and it white screened the entire website. I was like, "This kids a cowboy. This is awesome!" ben wilson: Like, that's it. Your website's done. You're not paying us, you don't get our benefit. Then, we set out to make Beauty School Index. steve larsen: Yeah. ben wilson: Do you remember that? steve larsen: Yeah. ben wilson: We were like, "We're just going to just give out free leads to every other beauty school for free, and not Paul Mitchell." steve larsen: We scraped 100, what was it like, 1,000 email addresses for them? ben wilson: A thousand email addresses. We ran a campaign to get beauty schools on board with us of how we were going to give them free leads. Our open rate was through the roof. steve larsen: We did a 77% open rate. ben wilson: Yeah, and we had a really big return. We asked people to fill out questions. I don't even remember the questions. I remember you coming back and being like, "We got to get them involved and we need their feedback. That way they're contributing and they're loyal to whatever we're going to do for them. That way they value the leads that we give them." I think one of them was, How is it, or what are you struggling with and how can we help you? steve larsen: Yeah. ben wilson: That's everything we have been doing, and everything I do now always stem from that question that you ask them. We've got to provide a value, so if we listen to them, they're a lot more loyal. We're like, if that's what you want, let's give it to you. steve larsen: Yeah, yeah, yeah. ben wilson: It started from there, and then I moved to Colorado, and it seemed out of sight and out of mind. That's where my life got dark Steven. No longer with you. steve larsen: I got obsessed with sales funnels at that time, and I started dueling for different companies in the area. That was good times man. Talk about a walk down memory lane there. That's awesome. Now you, I mean, it's funny. I can't remember, you sent a message over to [inaudible 00:11:04], would you look at this site. I was wondering if you could just tell everyone who's listening right now a little bit about your website, and what is it you do, and how you came about with that. It's pretty genius. At first, it was like, I had never heard of it, and then you were like, "Oh I have 2,000 subscribers a week later." Oh, now we've made a butt load of money already and not spend a dollar on ads. It's like, what the heck. I thought it would be kind of cool if you want, this is totally your brag moment. Just tell what happened. ben wilson: No, you're good. It's similar, I guess backtrack a bit. Steven and I also once ... Remember when we launcHed [SWOG 00:11:38]? Some of it stemmed from that. There's this new concept of Trilify stemmed from what we were doing at SWOG when you and I came up with a business, entered into a business competition, and we've really been doing it for a week and half. A lot of it was just driving traffic and getting, running people through a certain type of funnel which is so funny because it wasn't ... Neither of us knew what ClickFunnels, at least I didn't and I didn't never think of it necessarily like ClickFunnels, but everything at the time was exactly what is going on at ClickFunnels. We were running people through a certain cycle getting a certain amount of information each time. That way there was creating this loyalty. Similar process as to what you and I were doing with SWOG, is running through certain sales cycles. The concept is only running through affiliates. Affiliates, typically there is the affiliate program that you send out, and anyone can join and sign up. steve larsen: Mm-hmm (affirmative)- ben wilson: Where as, what we're doing is approaching... steve larsen: Like, specific ones? ben wilson: Very specific people who have followers already. Right? When they send out a tweet, they've already gained a genuine sincere following. We don't have to worry about traffic when they send out tweets, or a Facebook post, or making a YouTube video, or anything of that nature because they already have the followers. There's a certain amount of followers that we're trying to gather as well as a certain age group of people who haven't done affiliate marketing, they're not seeking to only do affiliate marketing. We're looking at it at a more of a, how do we provide value to them? They don't recognize how much value they can provide. Millennials are a perfect target because a lot of them are seeking more fame and if they can get fame and money without having to go through the typical college and Corporate America, and they can continue doing and being famous, even it's to several thousand people, they still consider themselves like a taste-maker. We look at those people, try to run some ways of how can we provide value. A lot of it is creating a brand for them or running through certain memorabilia designs that they don't have to worry about their backend. It's like an agency coming to a talent and saying, you keep doing you, and send people to your new "Websites." This is what's going to drive a lot of traffic. We just launched on June 9th. steve larsen: Just a month ago? ben wilson: Just a month ago. Came up with a concept and 3 weeks later we just threw together a Shopify because we didn't have to deal with PCI compliance. steve larsen: Sure, sure. ben wilson: Or any of the other reasons of our design. Easily threw it together, found a bunch of products that we could have drop shipped that looked pretty cool that we didn't have to necessarily have any products on hand. We weren't going to lose out on any up-front costs. It was simply, "Hey, it's brand new. It's going to take 3 weeks to get to you, and we're sending it to you from our Chinese suppliers." steve larsen: Right. ben wilson: Which was the beauty behind it. Suddenly everyone didn't have to care about Trilify, they cared about the person, and the person who had a brand within Trilify. steve larsen: You effectively have gone, and you created an e-commerce store, based around clothing that is totally outsourced to China? ben wilson: Completely. steve larsen: That's amazing, dude. ben wilson: Completely. We've got no products on hand, and we don't have any storage cost. We're not shipping anything, we're not wasting our time. steve larsen: So it's a huge drop ship operation basically? ben wilson: Completely. Now, we could definitely make a lot more money per product if we were to buy upfront. However, we also had, we wanted to come out with a hundred products and then start narrowing down, and then selecting which products are being purchased and obviously moving forward looking at finding a new fulfillment service that we could buy in bulk and then have someone else fulfill it. We're run ... We'll scale it as it needs to be but, we had a hypothesis of how much traffic would come, and our traffic was a lot more than we thought we had. We ended up doing 50,000 by the end of the month. steve larsen: 50,000 people? ben wilson: 50,000 people off of 1 tweet and 1 Instagram post. That was simply it. steve larsen: Wow. ben wilson: From there, all we were doing was, we needed ways to capture peoples information, filled up a MailChimp account within a week. That was when I called you. I didn't actually ever run into that issue before of not necessarily ... We had a lot of names before, we had a lot of information. We just had it on hand and we had scraped it and stuff. steve larsen: Right. ben wilson: More so of, I've got to now start dumping names out of this because I'm not, I don't want to start paying for MailChimp quite yet. steve larsen: Right. ben wilson: I was just exporting names so that I could continuing running a map free account. We're up to 10,000 names at the moment of emails, of people who've opted in. steve larsen: 10,000? Dude, a few weeks ago, you were like, "Dude, we're already at 2,000 subscribers." You've grabbed 8 more thousand subscribers in the past 2 weeks, or whatever? ben wilson: Correct, yeah. steve larsen: Oh my gosh. Man, that's amazing. Okay, so you're "attracting," people through authority figures. Pulling them in and then ... What's causing someone to subscribe? ben wilson: We want all of our, I'm going to call them a brand ambassador, that's probably the best way to say it. We want all of our brand ambassadors to take ownership of what they're doing. That way it's not a 26 year old guy behind the computer who's actually running. I got 2 other guys that are running this with me, and one's in production, and the other is an actual talent agent so it's a lot easier to contact a lot of these people because he's got the experience. steve larsen: Right. ben wilson: He knows what to say. We run through and have all of them take full ownership. This is something that they created, therefore, when they send people over to the sites, and there's this taste of that person. Right? This goes back to that branding. It's got to be branded. steve larsen: Right. ben wilson: Everything comes back to how this person is perceived by their audience and not how they think they are perceived. steve larsen: Interesting. ben wilson: It might be a little confusing so we look at, what is this person actually wearing in their posts? What is that they are into? Then, find similar pictures that we can gather to create the same aura, so it's another, on the social media means to finding more information about this person, or how this person that they already admire, that they can further their knowledge of someone that they look up to. That's kind of the approach behind it. steve larsen: You go and you ... What are you asking for, I guess what are you giving for someone to subscribe. You know what I mean? What's causing them to subscribe. From the 50,000 that have hit so far, I'm sure it's way more than that now and 10,000 subscribe, what's causing them to do that? Just to follow you? ben wilson: Literally, yeah. 10% off, and it says something quirky that probably a millennial would be really attracted to. Right? They're looking at this thinking, "This person I admire who's 18 years old, what's their lingo?" The lingo that pops up right away is, we've got an A/B split test. One of them is, "Let's be BFF's. Sign up here and we'll shoot you a 10% off discount on your purchase." The other one, a little more risque, but I like it. Which is working is, it pops up and says, "Let's be friends with benefits." It also has a 10% off discount. That one is killing it. steve larsen: These people are signing up for a 10% discount. That's not only saying, A: Follow us and we'll give you cool stuff. A 10% discount is implying that they're going to make a purchase in the future obviously, very near future. You're really knocking out more than one bird with the same stone. That's amazing. ben wilson: Yeah. They've all got on a drip campaign. We've got a ... Shopify is really nice, and I know ClickFunnels does a lot of similar things where you can do other affiliates, or similar products, or similar brands, and you can keep sending people to where they want to go. Right? Listen to where people want, follow their clicks, understand your analytics. We set up cross sales and up-sales where people are purchasing certain products with, and they're looking at other products. steve larsen: Right. ben wilson: Everything is an up-sale and that's really where we're making a lot of headway is it's all in the up-seller, it's moving people through a funnel. steve larsen: Yep. ben wilson: If they have a ... In a cart, we send out an abandoned cart. If they didn't do it from there, I would figure out what products that they had. All of this, there's a lot of programs out there that can help you understand what your customers want, and you just have to listen and find out ways to remind them as to what they came for initially. steve larsen: Absolutely. There's a, I can't remember if it's called the secret formula or what Russell Brunson calls it, but he said, "Basically all you need to do is find a raving niche who is willing and able to make purchases and then just give them that thing." It's as simple as that. It's not that hard, especially online. You create these virtual pieces of real estate and they just work for you. That's amazing. Do you mind, if I ask sales? Things like that, like numbers? ben wilson: Yeah, go for it. steve larsen: Of the people that are coming in, what percent are opting in right now? ben wilson: Percentage wise, it's low. steve larsen: Okay. ben wilson: Which is the humble pie I'm eating at the moment. I know it should be a lot better. We've had ... Dealing with Chinese manufacturers is a lot more time consuming than I initially thought. That's where I've got a lot of time. In this regard, out of ... Boy, percentage is dramatically low. If we've had 10,000 people who have opted in, we've had 50,000 to the site. steve larsen: So, 20%? ben wilson: 20% which... steve larsen: That's awesome. ben wilson: That should be better, Steven. steve larsen: I mean, it should be, but when you think about other industries and ... People get stoked. Most people have a 5% off on their rate, 20% is crushing it dude. I mean that really is awesome. ben wilson: I appreciate the lift up, I need that. Definitely, I know ... You know when you are doing something, and you're like, man, there's so much more I could be doing? steve larsen: Yes. ben wilson: That's I guess where the justification comes from. Definitely, 20%'s a good number in looking at what the [inaudible 00:24:13] rate is, but it's always that inner feeling. You've definitely got to trust that movement of flight. I could be doing more to convert. steve larsen: How many customers, purchasing customers have you had? ben wilson: We've had 175 as of yesterday. steve larsen: 175 customers purchased ... I'm pulling out my calculator on the phone because my brain doesn't do all those numbers. ben wilson: That's okay. steve larsen: Here we go. That's awesome. From all the subscribers, the people that actually do subscribe, you have about a 2% conversion rate. That's good. ben wilson: Yeah. steve larsen: I know you look at it and say, we need to do better, but you're not even paying for traffic, man. That's amazing. That's what blows my mind about this. You have a 10,000 person list. I mean, you go drop an email to those people, 2% go and purchase, and you make all this money on the backend also after you acquire the customer. That's amazing. ben wilson: I appreciate it. Yeah. We're starting to run some more campaigns on testing single products as oppose to just sending people to the whole store itself. steve larsen: Yeah. ben wilson: Which we're really excited about launching. We've got something coming out this Thursday, which is more of this memorabilia take on the individual, like you would going to a concert. Right? steve larsen: Right. ben wilson: We're testing out the single product that's more branded and specifically to the person with their name on it. We're excited to see if that changes anything. If the name now suddenly on the clothing as oppose to just similar items of clothing that the person wears. steve larsen: Yeah. ben wilson: We may have to do a round 2, Steven. steve larsen: Yeah. ben wilson: Thursday. steve larsen: That would be awesome. That would be awesome. It's trilify.com, right? ben wilson: Trilify with one L. T-R-I-L-I-F-Y. steve larsen: Okay. ben wilson: .com. steve larsen: Trilify.com. ben wilson: At the moment it's just at an MVP. It's just testing out for our, I guess our test run of an individual person, and then we've got a lot more affiliates in the pipeline who are watching what we're doing. We're keeping them up-to-date as to how we're doing it, and that gets them excited. They can see that we, that their influence is going to provide them with a lot more sustainable of a future with the amount of followers and they can continue doing what they love doing with us basically running the show. steve larsen: Yeah. ben wilson: Yeah. steve larsen: That's amazing. I'm looking at the site right now. I mean, this is fantastic. It looks really good. Yeah, definitely applies to or appeals to millennials and what they love and stuff also. Do you know what the average cart value is for someone who purchases? ben wilson: We're running an average of $40 a purchase. steve larsen: Oh my gosh. That's so cool. ben wilson: Our hypothesis, or our reasoning I guess, within our justification of why we think it's 40 is we set free shipping at $35. steve larsen: Okay. ben wilson: Which is pretty low, but yet again, our average purchase is $40. We think a lot of people are taking advantage. We're going to start creeping that number up and seeing if that actually changes and test the hypothesis that, that is the reason why the average is up. I mean, it can really only benefit us if we can average each purchase to $45 or even 50 and start seeing if that's going to move any further purchases. steve larsen: That's awesome. That'd be an interesting split test and this is super cool. I just want to recap just in case, because I get close to projects and I forget the coolness of them or something like that. You got 50,000 people by asking 2 people to drop a tweet and something else, right? ben wilson: The same person. steve larsen: The same person? You're out there tweeting people. ben wilson: An Instagram post, yeah. steve larsen: 10,000 opt in, you get a 175 purchase, average cart value of 40 bucks, so you've pulled around 7 grand for this thing and you haven't paid a dime in advertising. This is the classic awesome story. It's cool. ben wilson: I appreciate that. We're excited. we're testing each social media to see what kind of pull. Learning Instagram, at least of what we've seen is that there's not as much traffic. We've got a speculation it's because there isn't a link. Sometimes, or link in each picture. It's in the bio. Then at the same time, we also figured out that there isn't as much text that goes below. If you're describing the pictures that you have posted, we've learned put it in the first sentence, in the first line if you're going to try to get someone to do something. Below that, they typically won't see it in their feed. Twitter has driven most of our traffic which was more surprising than we initially thought. We're excited to, like I said, we're also dropping a vine and a YouTube to see how that affects our traffic as well. steve larsen: That's awesome. Hey, I don't want to take all your time. I just want to thank you for this. This is fantastic. Guys, this is Ben Wilson. After one month, one month! People try forever to get profitable, and after one month he's got this awesome result and awesome site. I guess, where can people head? It's trilify.com. Go ahead and opt in and you can see his sales process. Ben, I want to thank you for this. This has been awesome. ben wilson: Absolutely, man. Glad I could come chat and reminisce about the good ole times, man. Definitely miss those time for sure. steve larsen: I look forward to seeing your face all over The Wall Street Journal, soon. ben wilson: It'll be the millennial Journal. steve larsen: Awesome, man. Thanks so much. We'll talk to you later. ben wilson: Absolutely, dude. Bye.